The number of mobile phone users is increasing across the globe. To cater to their needs, numerous new apps are being added on stores everyday. Around 2 million apps are available in Apple App Store, and 2.1 million apps are being offered by Google Play Store. It indicates that a fierce competition is awaiting your app.
However, if you have created a mobile app from website, it’s essential to optimize your app from the beginning and spend some time on App Store Optimization.
ASO is simply a technique for increasing the ranking of apps on the app store, much like SEO. From keyword optimization and back linking, to conversion optimization, you need to take care of everything in between.
In this post, we are enlisting the ASO tips that will help you optimize the rank of your mobile apps search results on app store, drive more traffic to your app’s pages, and, trigger the download of your app.
Maximize your exposure
The higher your app ranks, the more it is visible to app users. App title, description, and keywords are the main factors that determine your app visibility on the stores.
Title: The words you insert in the title should act like keywords. There should be a right balance between keywords and branding. The text must be descriptive.
Description: The app description should be short and crisp. This description should promote the core features of your app using keywords.
Keywords: Understand the credibility of your app and find relevant keywords that are often used by your target audience. Do not repeat any keyword.
How to optimize your conversion
Your app has gained exposure and is now visible in the search. Now you have to figure out how you will convince your potential users to download your app.
Mobile app icons, screenshots & videos and reviews & rankings are the main factors that will help you optimize your conversion.
App Icon: The design of the app icon should be sleek and simple. Also, it must represent your brand. A uniquely designed icon allows you to catch potential users’ eyes.
Screenshots and videos: Users want to see how the app, that they are going to download, looks. The first two-three screenshots are the most important that play with the users’ mind.
Reviews and ratings: The better your app rating, the more relevant your app is. Also, users’ reviews help you improve your app ratings. Do not forget to reply promptly, mentioning a bug or crash or anything relevant.
Stay up to date
Update your mobile app regularly: Keep your mobile app updated with the trend and make it edgy for your competition modifying it in every 3 to 4 months. This will keep your customers engaged and helps you solve bugs if any.
Update a new version: Analyse the dashboards and custom reports available on Google Play console and App Store connect to get an idea of your app performance. That way, you can change the subtitle and refresh the app icon accordingly. It helps you narrow it down to the best listings possible.
Keywords: Searching for keywords should be a continuous process. You need to research your competition, analyse their reviews, and find and place new keywords you didn’t think of before.
Screenshots: Updating screenshots regularly showcase new features to your users. Highlight new features of the app that will encourage users to drop positive reviews.
With the increase in choice of mobile apps available on Google Play and App Store, it is essential to make App Store Optimization a crucial part of your marketing strategy.
Once you create a mobile app from a website, you need to follow the tips to optimize app store. Also, invest your time and effort on improving your mobile app’s ASO. You will be able to reap the benefits in the long run and keep those organic downloads coming in.