Every business today faces a critical decision — to go mobile or not. With smartphones dominating how consumers interact, shop, and communicate, mobile apps are no longer optional. They’re essential to growth, retention, and brand visibility.
While we all intuitively know this, data tells the full story. Here are ten key statistics that highlight exactly why creating a mobile app is one of the smartest business moves you can make in 2025.
1. 85% of shoppers prefer apps over mobile websites
A staggering 85% of online shoppers say they prefer using mobile apps instead of mobile websites.
This trend goes beyond eCommerce — it shows a universal shift in user behavior. Apps are faster, easier to access, and more engaging than browser-based experiences.
Why this matters:
- Apps offer instant access with a single tap.
- They deliver smoother performance with native device integration.
- Push notifications and personalization keep users coming back.
If most customers already prefer apps, not having one means missing out on the majority of mobile engagement opportunities.
Read: Ultimate ecommerce facts and statistics
2. 57% of digital media consumption happens via mobile apps
More than half of all digital media — from streaming to social networking — is consumed through mobile apps.
Consumers find apps more convenient, faster, and immersive. This is why even industries once dominated by websites (news, entertainment, education) are now shifting their focus toward apps.
Insight: If your brand relies on digital engagement or content delivery, mobile apps are now the primary stage for interaction.
3. There are 2.87 million apps on Google Play and 1.96 million on the App Store
That’s roughly 5 million apps across both stores — a huge number, but still far fewer than the billions of websites on the internet.
Why this creates opportunity:
The app market is competitive, but it’s far less saturated than the web. Launching a mobile app gives you greater discoverability, brand credibility, and differentiation.
Being on app stores instantly signals trust — and positions your business alongside industry leaders.
4. Every $1 spent on user experience delivers $100 in ROI
User experience (UX) is no longer a luxury — it’s a direct driver of revenue.
Studies show that businesses earn up to $100 for every $1 invested in improving UX. Apps outperform websites in this area thanks to:
- Seamless performance
- Personalized content
- Offline accessibility
- Better engagement touchpoints
With platforms like AppMySite, you can now deliver high-quality app experiences without heavy investment in design or coding.
5. Targeted notifications reduce app abandonment to 16%
Push notifications are among the most powerful retention tools.
A study found that geo-targeted notifications can reduce app abandonment from 25% to just 16%.
Instead of relying on costly ads or emails with low open rates, apps let you communicate directly with users in real time — driving retention, repeat visits, and conversions.
6. Average session duration on mobile apps is twice that of websites
On average, users spend 6.7 minutes per session on Android apps and 5.6 minutes on iOS apps — compared to just 2-3 minutes on websites.
That’s more than double the engagement time.
Apps provide faster load times, intuitive navigation, and immersive interfaces that encourage longer use. Higher engagement means more opportunities for conversions, insights, and brand loyalty.
7. Global user spending on app stores has grown by 92%
User spending on apps — through subscriptions, in-app purchases, and premium downloads — continues to skyrocket.
From streaming giants like Netflix to mobile games and eCommerce platforms, the in-app economy is one of the fastest-growing digital markets.
What this means for your business:
- App monetization isn’t limited to ads.
- Subscription and loyalty models thrive in app ecosystems.
- Even small businesses can tap into this multi-billion-dollar channel with minimal investment.
8. App-based startups have 825% higher IPO value than non-app startups
Apps drive growth — not just in user engagement, but in business valuation.
App-based companies are seeing 825% higher IPO valuations compared to non-app-based startups.
This proves that mobile apps aren’t just digital tools; they’re core business assets that attract investors, build credibility, and position brands for long-term success.
9. A 5% increase in customer retention can boost profits by up to 95%
Retention is more cost-effective than acquisition — and apps excel at keeping customers engaged.
Push notifications, personalized offers, and one-tap accessibility all contribute to higher retention rates. Studies show that even a 5% increase in customer retention can lead to 25–95% higher profits.
With mobile apps, you can build ongoing relationships instead of relying on one-time website visits.
10. Building a mobile app takes less than 15 minutes with no-code tools
Gone are the days when app development required months of coding and tens of thousands of dollars.
With AppMySite’s no-code app builder platform, businesses can:
- Build Android and iOS apps in under 15 minutes.
- Sync app content directly with their website.
- Customize design, navigation, and features easily.
- Publish apps on Google Play and the App Store seamlessly.
What once was a complex technical process is now accessible, affordable, and scalable for businesses of all sizes.
The bottom line
Mobile apps are redefining how customers discover, engage with, and buy from brands. The data makes it clear — apps aren’t just the future; they’re the present.
With no-code platforms like AppMySite, creating a mobile app is no longer limited to big enterprises or developers. Whether you run an eCommerce store, blog, or agency, your app can go live in hours, not months.
