A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’ services to publish and manage your mobile apps.  

The Play Store and App Store are pretty strict about their policies. Therefore, owing to pre-defined guidelines and policies, you are required to set up your own developer account for your app to be published on the stores. However, if the app will exist under your account, you will have more control over it. Also, you will be able to maintain your business branding on the stores listing. 

However, when it comes to publishing a mobile app, mobile app builders often wonder whether they should use their developer account or ask clients to purchase their accounts.

A majority of the people go with the first option and usually do not experience any issues with it. However, recent revisions in the app publishing world are now encouraging most of them to reconsider this approach.

With these changes to the Stores’ review guidelines, it becomes crucial that apps are submitted directly by the app builder, using their own developer account.  

For instance: Apple has recently implemented a new guideline for it. This guideline states that apps may get rejected if the Seller name (the name your Apple developer account is under) doesn’t match with the app branding. 

Mobile app builders for WooCommerce, for instance, use developer account to publish their client’s app. In this case, you just need to pay a little extra. Simply put, another cost will be added to clients’ bills. However, you can build a mobile app with AppMySite on a shoestring budget.

Read here: https://blog.appmysite.com/building-a-native-mobile-app-on-a-shoestring-budget/

It’s not the end of the world and you don’t really need to worry. App-building can turn out to be beneficial. 

Here are a few points that can help you make a business decision:

Transfer of ownership

Once the app has been published under the agency’s developer accounts, a transfer of ownership is done. Sometimes, the relationship between app builders and their clients comes to an end. However, if the client still wants to maintain their app without any disruption to its user-baser, the situation necessitates transfer of ownership. 

While the transfer of ownership can be possible for both iOS and Android, it is a bit inconvenient because of the detailed process that must be followed. Also, in the process, new certificates need to be generated.

If a client’s app is already published under the developer’s account, the hassle of this event can be avoided. It eventually saves time and effort of both, client and the app builder. 

Branding benefits 

Investing a bit of the amount in owning an account on App Store is just another cost of doing business and not useless or unworthy. This makes the account credible and it also reflects brand capabilities. 

The case is similar to the domain name. 

For instance, you have created a website for your client and use your domain name to make it live. This simply means that the website belongs to you, and you will have the full access over areas this domain points to. You can also make changes that affect the entire user base, at any time. 

With this in mind, your client will probably be willing to pay the price of ownership to reach their customers, with a guaranteed level of oversight. 

For an online app maker, branding issues exist either ways. If there are a substantial number of apps under your name in the stores, it helps in building your brand. However, if you don’t have control over the content of the app, it will simply bring your brand down.

One false move in Google Play and App Store can get your app deleted from the store. Other apps in your account can get deactivated too. You need to protect your brand against these situations and consider publishing apps under separate accounts. 

Clients really don’t want to pay

Some customers refuse to bear this extra cost. It especially happens if they are just taking initial steps for building an app and do not totally understand the value of having a native app.

Do not forget that the customer is the king. You need to bargain the idea of building an app via mobile app builder for WooCommerce and make them understand the perks of having own account on stores.

If you are ready to build more advanced capabilities and want to distribute your apps on the Stores, enrol in the app builders’ developer account. 

AppMySite Developer Account gives you the opportunity to deliver your apps to over a billion customers around the world. With this online app creator, you can meet the business needs by offering mobile apps to your target audience.