A complete guide to understanding the concept of App Store Optimization

A complete guide to understanding the concept of App Store Optimization

It is not a surprise that mobile apps are blooming in the market like never before. With enhanced functionality, mobile apps empower commitment and strengthen the branding of businesses.

By offering a different value to the customer, apps facilitate usage and open the door to new business opportunities.

Although you add many functionalities in the app, users will not download it, if it is not serving their purpose. 

Let’s say, creating a mobile app without positioning it is like building a mall in the middle of the ‘Sahara.’

However, building an app via an online app creator, like AppMySite, helps you position your app on app stores. 

In this post, we will be discussing a few tips on how to launch a mobile app in the market and position it on the app stores.

First, understand the concept of App Store Optimization and how it works.

The process of positioning mobile apps in the app stores’ search results to achieve user conversion, is simply known as App Store Optimization. It involves constant monitoring that combines organic positioning and conversion rate optimization. In turn, it helps you convert app visitors into app users. 

Similar to SEO (Search Engine Optimization), App Store Optimization takes multiple variables to make the app appear in the top positions of the specified category and to achieve a higher number of downloads.

While many app downloads are incurred through the web, that accounts for a significantly smaller proportion. However, 65% of downloads are carried out from mobile app stores. Hence, it is imperative to establish an ASO strategy.

Now, that you know about App Store Optimization, understand its advantages and objectives that you should follow:

– If you don’t have a sizeable budget, ASO significantly reduces the cost of attracting new users.

– With the breakdown of specific keywords, ASO generates free installations and helps you capture quality app users. 

– ASO positions your app in the app store rankings, which is upheld by the main keywords.

– It simply brings profitable business for your brand.

Find out the most influential variables in the app store optimization

The number of app downloads: Speaking of a website, traffic is fundamental for positioning. In fact, it is the most important KPI for any website. 

While positioning your app, you need to consider the factors of CRO (Conversion Rate Optimization) in ASO. However, if the app is not yet positioned, how will you get downloads?

The first few app downloads are essential for the business to get things rolling. Here are a few ideas to obtain them, that is:

– Run advertising campaigns on both social networks and AdWords

– Collaborate with influencers and media as they refer you subscribers in exchange for a monetary reward

– Launch your app in different app marketplaces

Keeping up the momentum of the level of downloads: Maintain the momentum to ensure the positioning of the app and achieve a certain level of performance. 

In that sense, it’s essential to uphold a significant number of app downloads. This number of downloads will gradually increase and maintain the app’s position. If you are making a huge investment in advertising, it results in a spike in downloads. If you invest, you need to remove the ad later because of the app’s position, and the number of downloads immediately plunges.

Frequency and form of use: It is important to analyse the frequency of the utilization of app and the way it is used to achieve good App Store Optimization

For instance, if you determine the most popular features as well as features that are used least if worth eliminating, you focus on frequency. 

Uninstalls: The number of uninstallations of the app is sometimes overlooked. If your mobile app has not been downloaded by users, it really impacts the business in contrast to new installations. 

Moreover, if the number of app downloads decreases or uninstallation increases, it becomes important to detect any issues in the app that doesn’t comply with good user experience. Take necessary actions to retain users and conclude and work on the reasons that make people abandon your mobile app. 

If you are looking for an app builder online to create your mobile app with these many variables, AppMySite has got you covered. 

Are you launching an app? Here are the App Store Optimization best practices:

Determining app goals and ways to monetize the app

Defining your business and monetization model is essential when you are launching the mobile app. With this approach, you can measure the ROI for each acquisition channel. From fixed purchase model or app discovery, display ads, and social ads with CPM to CPC and CPI models, and everything in between should be accounted to obtain the expected ROI.

Additionally, you can apply these investment surpluses for the continuous improvement of the app and its organic positioning.

Learn about the different types of business models depending on the app’s objective and its monetization system:

Branding: Launching your app with the sole purpose of displaying products and enhancing brand image, gives your brand visibility in new channels. 

Business models focusing on this strategy do not seek the sale of products or services directly from the App. 

Leisure: With gamification methods and freemium applications, some businesses prefer to launch a leisure product in the form of an app game. With this type of app, these businesses can obtain various kinds of benefits, like:

– Gamification: in-app sales of resources, features, and levels of the application.

– Advertising: through numerous types of mobile banners.

– Cross-Selling: selling of one’s own brand applications or those of partners.

Selling products and services: The introduction of an application opens a new retail channel that influences the purchase decision in the brand’s other sales channels. 

Zalando is the best example of this type of application, which is monetized through in-app sales. Also, the desktop version of the application impacts on future purchases.

Create a product and sell it: Take an example of an application like Instagram. It was not created to serve the purpose of monetization. This application simply focused on creating a good entertainment product that is valued by many users. However, today, Instagram users eventually end up spending more time viewing photos on Instagram than on Facebook. 

Solving a problem: Create a mobile application that serves as a tool for another app. For example, Analytics for Google Analytics. This mobile application allows users to analyse the metrics of their web and mobile applications. Also, it offers superior functionality to competitors.

Less than 10% of existing applications continue to exploit this monetization model as it is challenging to implement this model because of the intense competition today. 

Generate quality databases: With monetization processes and strategies, some mobile apps have the goal of creating mega databases with all the relevant information about their users. These apps then use this information for advertising purposes or sometimes sell them to other companies. 

These databases need to be well-segmented to make it valuable. Therefore, it is important to be clear about the objectives and the form of monetization to determine the real investment in promotion and development. That way, it influences merely the number of app downloads, which indirectly affects the App Store Optimization.

Define your target audience

Understand your target customers to whom your mobile app will be directed. It will also help you determine promotional actions, and the way value will be offered to your potential consumers.

Plan a strategy

Position your mobile app to serve the purpose of: 

– app features: its functions and categories

– type of application: gaming app, social app, travel app, tourism apps, music apps, or Android or iOS

– create keyword planner and editorial calendar

At this stage, you need to account for all the processes of app building, including pre-launch (development phase), launch (developed application), or re-launch (launch of previously developed apps) to follow. 

App Store Marketing Strategy: How deadlines and sources of the promotion will be carried out 

If you are converting your WooCommerce website to a mobile app, you’ll need to take into account, specific requirements before launching an app.These requirements may depend on the platforms on which the app will be developed on (Android or iOS).

On iOS, for instance, modifications to the app are highly monitored. Also, if each time there is a change, the app should be re-reviewed.

This simply means that new updates to the application must be carried out with caution. However, it is not advisable to make changes too often. It’s important to chart out a plan, including everything, to avoid frequent changes. Keep frequency of changes to the app and inconveniences to your users to a minimum.

Factors influencing the App Store Optimization on Metadata

In this age of mobile apps, Google Play and App Store are crowded with mobile apps, and the level of competition goes higher rapidly. The volume of organic installations is not enough, and the cost of acquisition and user retention is probably insufficient and unsustainable in most cases. Therefore, it’s important to define a strategy that combines obtaining organic and non-organic installations.

Here are the factors influencing ASO on metadata:

App title: the given name of the app should match your offering.

App description or metadata of the app: The app description should be easy to understand for your users.

App category: Choose the most suitable category, wherein you can take organic users into account. 

Keyword selection on App Stores: It’s important to find the right keywords for app stores to get your app ranks higher. 

Ensure you include the appropriate keywords, so as you do not end up as spam.

Factors that do not influence app store optimization on-metadata, but if on the CRO (Conversion Rate Optimization):

App logo: Build a suitable app logo for your app that matches your business.

App screenshots: Add screenshots to your app that will give your users an idea of how your app looks.

Promotional or sample videos of the App: Creating a sample video helps you attract users. 

Factors influencing app marketing actions are the following:

Advertising: creating ads in RRSS and Adwords (Youtube, Apps, Display Network, and Search Network) helps you generate the first app visitors and downloads.

Landing page: Creating a landing page works complimentary to the channel distribution

Social media integration: If you integrate app sign-ins with social media channels, it will work as another means of promotion. For instance, Google+.

Content: Writing apt content in the form of a blog or web content will help you create link-building campaigns. Also, that way, you can increase the authority of the app’s official website and the number of app visitors and downloads.

App ratings and reviews: Seeking as many reviews and positive comments as possible on your app to enhance the app’s ASO.

Manage loyalty and reduction of uninstalls: To retain app users, you’ll need to manage your loyalty program. 

Search for new promotion channels: you can launch your mobile app in other marketplaces and web download platforms, and also in several languages for a wider reach.

App Store Optimization: Budget determination

If you are considering a budget, sound planning is required to optimize your mobile app. It is crucial to know how much you will spend on the app launch and during the app’s other life cycle phases. 

Plan the beginning and end of your paid campaigns for mobile app promotions, and stick to that plan, wisely.

As a general thumb rule, at least 50% of the amount you spent on mobile app development should be dedicated to promotion and ASO (App Store Optimization). 

Well, app promotion is not-so-cheap, but you can save more if you implement and perform tasks for App Store Optimization.

Although a primary determinant of success in the mobile application sector is the volume of app downloads, you need to understand the business models of existing known apps in the market before your own app launch.

To make a mobile app profitable, you need to invest in advertising too. Also, app development should run continuously to increase app downloads. 

Are you running a WordPress website? You can even convert your WordPress site to a mobile app via AppMySite that helps you reach your audience. 

Hope, this information is useful and clarifies any possible confusion about the App Store Optimization strategy, as well as the most influential aspects of an app’s success.

App Store Optimization – Get a high rank on app stores 

App Store Optimization – Get a high rank on app stores 

The number of mobile phone users is increasing across the globe. To cater to their needs, numerous new apps are being added on stores everyday. Around 2 million apps are available in Apple App Store, and 2.1 million apps are being offered by Google Play Store. It indicates that a fierce competition is awaiting your app. 

However, if you have created a mobile app from website, it’s essential to optimize your app from the beginning and spend some time on App Store Optimization.

ASO is simply a technique for increasing the ranking of apps on the app store, much like SEO. From keyword optimization and back linking, to conversion optimization, you need to take care of everything in between. 

In this post, we are enlisting the ASO tips that will help you optimize the rank of your mobile apps search results on app store, drive more traffic to your app’s pages, and, trigger the download of your app. 

Maximize your exposure

The higher your app ranks, the more it is visible to app users. App title, description, and keywords are the main factors that determine your app visibility on the stores.

Title: The words you insert in the title should act like keywords. There should be a right balance between keywords and branding. The text must be descriptive. 

Description: The app description should be short and crisp. This description should promote the core features of your app using keywords.

Keywords: Understand the credibility of your app and find relevant keywords that are often used by your target audience. Do not repeat any keyword.  

How to optimize your conversion

Your app has gained exposure and is now visible in the search. Now you have to figure out how you will convince your potential users to download your app. 

Mobile app icons, screenshots & videos and reviews & rankings are the main factors that will help you optimize your conversion. 

App Icon: The design of the app icon should be sleek and simple. Also, it must represent your brand. A uniquely designed icon allows you to catch potential users’ eyes. 

Screenshots and videos: Users want to see how the app, that they are going to download, looks. The first two-three screenshots are the most important that play with the users’ mind. 

Reviews and ratings: The better your app rating, the more relevant your app is. Also, users’ reviews help you improve your app ratings. Do not forget to reply promptly, mentioning a bug or crash or anything relevant. 

Stay up to date

Update your mobile app regularly: Keep your mobile app updated with the trend and make it edgy for your competition modifying it in every 3 to 4 months. This will keep your customers engaged and helps you solve bugs if any.

Update a new version: Analyse the dashboards and custom reports available on Google Play console and App Store connect to get an idea of your app performance. That way, you can change the subtitle and refresh the app icon accordingly. It helps you narrow it down to the best listings possible.

Keywords: Searching for keywords should be a continuous process. You need to research your competition, analyse their reviews, and find and place new keywords you didn’t think of before. 

Screenshots: Updating screenshots regularly showcase new features to your users. Highlight new features of the app that will encourage users to drop positive reviews.  

Final words

With the increase in choice of mobile apps available on Google Play and App Store, it is essential to make App Store Optimization a crucial part of your marketing strategy. 

Once you create a mobile app from a website, you need to follow the tips to optimize app store. Also, invest your time and effort on improving your mobile app’s ASO. You will be able to reap the benefits in the long run and keep those organic downloads coming in.

App Store Description – 5 mistakes to avoid before putting it on stores

App Store Description – 5 mistakes to avoid before putting it on stores

You have worked beautifully on your app, from perfecting every last detail to testing it, now the time has come to publish it on the App Stores.

Whether you choose the Google Play Store or App Store, you need to work and optimize your launch as there is a process involved in it.

Focus on an important part of the publishing process, i.e., app description. This description shows what your app is all about.

Why is the app description necessary?

App description helps in improving the ranking of your app in the app stores, which is generally called App Store Optimization. It is a crucial part of App Store Optimization.

With an appropriate app description, you can pitch your app and convince your potential users to download it and use it. On the whole, the success of your app highly depends on the way you write about your app in the app description.

In the same line, if you build your app using an app builder online, you can have your app published without much hassle about writing the app description. This app builder helps you optimize your app description.

However, if you are writing an apt description for your app, you need to avoid the following five mistakes to flawlessly show it off to the world. Here you go –

1. You’re neglecting screenshots

 Most of your potential users are browsing on a small screen. From finding information to shopping groceries, and everything in between.

Since many brands have introduced their apps, users are in a habit of scrolling the apps listed in the stores. With this in mind, you must pay close attention to your visuals. These visuals should not only be eye-catching but also showcase the quality of your work.

Don’t be hasty with your screenshots as you have spent time creating an amazing app. Screenshots act like a window display of your app. Also, they must be of optimal resolution to each store.

2. You’re writing poor content

 

The text in the app description should be impeccably written. This text conveys a serious message to your potential users. If there are any typo or spelling errors in the text, it will put off your prospective users and impact negatively on the success of your app.

The app description can have up to 4,000 characters in both the App Store and the Play Store. Mistakes happen, but you need to have the text proofread by experts. Also, once your app is published, you cannot correct any mistakes.

Additionally, you are accountable for writing the text according to the platform on which you are publishing your app. You cannot mention another platform in the description; it’s forbidden.

Let’s say: Words such as Google or Android should not be included in the text, or you will risk rejection.

In addition, you can use the name of Apple products, like the iPhone or iPad, instead of using smartphone or tablet.

3. You think everyone knows your app

When you are launching your app, you need to know how to make your users understand your app. You need to write your app description with precision.

Your prospective users should be able to understand the purpose of your app and what they can get from using it within a fraction of seconds.

Do not be reluctant to write the text and make it as descriptive as possible. Also, you should contextualize your explanations with examples.

Remember, even if some things seem obvious to you, not everyone is an expert in your domain. Also, avoid using technical or business terms as much as possible to reach the likely people.

You need to clearly show your users that how can they get useful information by downloading your app. Do not just list the features of your app. Also, write about how your users can get benefits using your app.

Be honest on the functionalities of your app and explain them for users to understand.

Moreover, keep up with your promises, or your users will get disappointed and delete your app.

4. You’re not optimizing the length of your texts in the app description

 

 

Both the App Store and Play Store have specificities in terms of the number of characters. You need to manage and optimize the length of your texts. However, avoid the use of ellipsis (three dots) at the end of your titles and their descriptions.

Apple App Store: You are allowed to use 30 characters at max in the title and subtitles of your app.

If an iPhone X user, for example, is searching the app store, only the first 19 characters of the title and the first 25 characters of the subtitle are visible on the search results page.

A user can only see 30 characters on the app’s page. Therefore, you should avoid using trimmed texts on the search pages on iPhones for a better impact.

Tip: A promotional text box that can hold up to 170 characters is available before the app description on the app’s page. Although this field is optional, we recommend using it to evade a shortened text on your app’s page.

Additional advantage: You can modify the text in the promotional text box without having to submit your app again.

Google Play Store: You are allowed to use up to 50 characters for the app title. However, you need to limit your text for up to 22 characters to avoid the truncated text.

If you want to add more information, there is a field that is only visible on the app’s page. You can add a short description in the 80 characters limit. Also, you cannot add subtitles on the Play Store.

Tip: You can set your Package Name while building an Android app. The package name will be visible at the end of the URL, for example – com.myapp.example. You can also add a keyword to make your app easier to find. Choose the name wisely, though, as you cannot change it later.

5. You forget to sell your app

 

You will be at the final stage of publishing your app once you finish with writing the app description. However, do not misjudge that the success is guaranteed because your app is on App Stores. You need to convince your potential users to download your app. For that, you have to market your app, wherein your descriptions come into play:

Title and Subtitle: the text of your app that is visible without opening the app’s page plays the most crucial role. Describe the usefulness of your app quickly and clearly. Just be direct and straightforward.

Also, you should possibly choose a catchy and clear slogan for the title and subtitles of your app. If your user doesn’t understand what your app does, they won’t open the description page.

Full description: The promotional text in the App Store is useful. This text complements your subtitle and helps in creating interest among users. You can take advantage of this field to promote your app.

You can give a key detailing of your app in the description, but do not overdo it. Remember you users read on a small screen. It’s best to write in shorter paragraphs, including bullet points or lists. Use capital letters sensitively and only where it’s necessary.

Keywords: Adding keywords in the app description is useful for app indexing. It is possible to add tags on the App Store. These tags improve your ranking depending on the search results. However, do not use too generic keywords or tags.

Be precise with your description to stand out from the competition.

Call-to-Action: Giving a call-to-action at the end of the app description helps convincing users who are still undecided about choosing you. You can display this action as an advantage, such as ‘free for life,’ or create an urgency, such as ‘discover the treasures of Ancient Egypt.’

Also, you can add something like ‘App created by the developers of …’ or ‘Ideal for …’. The main aim is to put your potential users to live-action.

The endnotes

Now you must understand that creating a beautiful app and publishing it doesn’t guarantee you success. You need to convince the app users to download your app and use it.

In this competitive market, you need to showcase your app with the right app description. Each detail matters and keeps your app alive.

App stores give you access to statistics that verify your texts, keywords, and screenshots, if they are efficient for your app. You can use these statistics to analyse your performance and modify your content accordingly.

If you are using a mobile app builder for WooCommerce to create your app, a team of experts is on hand and can advice you through the journey of app-building.

How to get 10,000+ app downloads in the first month – Launch like a boss!

How to get 10,000+ app downloads in the first month – Launch like a boss!

So, you’ve launched your first mobile application! After a lot of effort and hard work to make your own app, you finally went live with your mobile app.

Congratulations, it is a big accomplishment!

You should be proud of this achievement. But, just launching your mobile app is unfortunately not enough.

If you’re under the impression that you can now sit back and relax and watch your business bloom, then that could be further from the truth in today’s world!

As per the latest statistics for the third quarter of 2019, there are over 2.47 million apps on the Google Play Store and 1.8 million available apps on Apple’s App Store. This only proves that the competition in the app market is fierce and the chance is bleak for any new mobile app to succeed.

So, does that mean that one should not venture into the mobile app market now since the market competition is immense?

Absolutely not! With the advent of technological breakthroughs, especially in the mobile app platforms, more and more consumers are preferring to access the web from mobile browsers and mobile apps. And, due to this reason alone, there has never been a better time to launch a mobile application.

So how do we ensure success with our latest mobile application?

The simple answer to that would be the right preparation and correct implementation.

We at AppMySite mobile app builder, do not only pioneer in app development, but we also know how to market a mobile app for success.

Aiming at achieving over 10,000+ downloads is very much feasible and we’ll show you how. Our mobile app marketing experts have curated some of the best practices that you must follow to ensure a successful mobile app from the get-go.

Ensure top-notch quality

You must think of your apps like a product or a service, and the number one way to ensure returning customers is to offer the best quality object. Similarly, to ensure increasing app downloads and minimum churn, you must ensure that your app is of superior quality.

From user-experience to load time, everything should be optimized to make sure that your consumer sticks to your mobile app and does not switch to one of your competitors.

This factor becomes even more important when you want sales and conversions from your mobile application. Let us look at stats that compare the cost of retaining a loyal customer for both iOS and Android.

The average cost of retaining a long-term iOS user is nearly 30% less than that of retaining a long-term Android user.

With AppMySite, you can rest assured that you receive a premium native mobile app for both iOS and Android. When you convert your WooCommerce website to mobile app with AppMySite, you ensure quality that your customers love.

Remember, that quality speaks for itself and you must keep updating your mobile app with the latest and compatible versions.

Get the basics right with ASO

To expect thousands of users to automatically flock to your newly launched mobile app listing page and download the app is unreasonable.

As a matter of fact, newly launched mobile apps hardly ever appear in search results and do not get the preference from the search engines.

One of the most prime ways to combat this and to ensure that your app starts appearing in the search results is App Store Optimization or ASO. Let us look at some of the main practices of ASO that you must implement on your app listing page.

Suggested Read : How ASO boosts your mobile app ranking

1. Correct Keyword Selection

Keywords are the building blocks of all the content that goes on your app listing page. From the content of your app title to the content on your app description and much more, everything should be well optimised with the right keywords that are relevant to your business objective and target audience.

Therefore, you must spend a good amount of time and effort on selecting the right keywords for your app listing page content. Along with that, you must also do some research on your existing competitions, on what they are doing correctly and what areas you can improve on to gain a competitive edge.

There are some brilliant tools that can help you with this, the list is below.

Do note that keyword selection is not a one-time process, you must keep a track of what keywords are performing well and which ones are not and keep updating your content. Keep trying out different variations to find what works well for you.

2. App Title

Choosing the app title is one of the most important factors when it comes to optimizing your app listing page. App title is different from the app name. App title is what appears on the app listing page and app name is what appears on your mobile phones.

Let us look at the app titles for some of the mobile applications that are faring very well for themselves to understand what they have done right.

  • Dailymotion – the home for videos that matter
  • LinkedIn Lite – Easy Job Search, Jobs & Networking
  • Bumble – Date. Meet Friends. Network.
  • Zomato – Restaurant Finder and Food Delivery App
  • CamScanner – Scanner to scan PDF

As you can observe that each app title above has a name and a very short and crisp description of what the app does.

These app titles are optimized and an optimised app title helps the app store realise what the app is about and what the correct target audience for the app will be.

Your app title is should be short, simple and relevant to the industry that you cater to.

3. Subtitle

You can now add a subtitle for your mobile application as well. The subtitle has a 30 characters limit and can be utilized to highlight your mobile application and its offerings.

4. App Description

When a potential app user browses to your app listing page, the app description is what serves to him as an intro to what your app is about.

While submitting an app for publishing to the app store, you’ll have to fill two different fields for your app’s description. One is a short description and the other one is a long description.

Your short description limit is about 80 characters and the long description gives you a massive 4000 characters limit.

You must ensure that these fields and the character limits are utilized to the maximum to describe your mobile app in an engaging way. You must also not add content just to fill the space, it should be concise, relevant and specific to what your users are looking for.

Optimizing your app description with the relevant keywords will ensure that your app store understands your authority in your domain. This will promote your mobile application’s ranking in the search results.

Finally, your mobile app’s description is what will convince your potential user to either download your app or not to download the app.

5. Engaging Video

There’s always an option to upload a video for your mobile application listing page and you must utilize this opportunity.

Not everyone wants to read a long description of your app, which is where a video can come in handy.

A compelling yet short, engaging and relevant video can do wonders for your app listing page and app download numbers.

Uploading this video to YouTube opens up another marketing channel for your mobile application, i.e. video marketing, which is discussed in detail further in this article.

6. Beautiful Screenshot Designs

When uploading screenshots for your mobile application, do not just upload plain screenshots from your mobile app. Have them properly designed by professionals.

These screenshots should be attention-grabbing and beautiful enough to compel anyone to download your mobile application.

Let us look at a few samples below.

As you can observe from the above-listed apps, they have uploaded really beautiful and explanatory designs and are captivating and encouraging a user to download the mobile application.

7. App Icon

Your app icon is what represents your mobile app and your brand as a whole. Make sure it is designed well as you do not want to miss the brilliant marketing opportunity.

Making a visual impact on the mind of the users is as important as creating good content. Your app icon should be stimulating and compelling enough to invite users to open the app and use it often.

Make sure it stands out from the rest of the app icons on the user’s mobile device.

8. Ratings and reviews

No other marketing strategy is as powerful as the good old word-of-mouth. The ratings and reviews for your mobile application serve the same purpose. Any application with a good number of ratings and reviews will always promote more installs from new users.

Additionally, they serve another very useful purpose, more the number of positive reviews and ratings, the better your search rankings will get. Better response to your mobile application will make the search engine realize that your app is a better offering and can be placed above other applications that are not getting as good a response as the rest.

Encourage everyone in your network including your website users to leave a positive review and rating for your mobile app for both iOS & Android applications. This will serve as a good base for your initial batch of reviews and ratings and will eventually grow from there.

Implement exclusive discounts and offers for your application users to leave a positive rating and review. This will also promote a positive movement in this front.

Do make sure that you respond to as many reviews as possible, especially the criticisms or the ones on the negative side.

Google Index

Now that we’ve discussed the main App Optimization Strategies, let’s discuss other strategies that can be helpful for your mobile application’s success.

The next action for your mobile application should be to get it indexed on Google. Usually your mobile application URL will be automatically indexed on the Google search engine.

However, if in a case that even after a week or two your app is not indexed, have it manually cached by experts. This will improve your app’s visibility and downloads.

Additionally, a mobile application also helps improve your website’s ranking and in search engine optimization.

Pricing Strategy

One of the important factors in promoting mobile app downloads is the pricing strategy. To achieve the 10,000 downloads for your app, you must make sure that your mobile app is free to download.

You may have in-app purchases or a freemium strategy, however, the mobile app should be free to download at first. This will encourage new users to try your service in the first place.

Marketing

1. Content Marketing

Content marketing forms should get the biggest chunk in your marketing strategy and efforts. This is the number one way to promote your mobile application by directly interacting with your audience.

This includes the regular publication of premium and high-quality articles and blogs, on-page and off-page articles like writing for premium blogging websites like Blogspot and Medium and much more.

This activity not only builds great credibility for your brand but also serves as an amazing medium to promote your services, latest deals and offers on them.

Suggested Read : Complete guide to build and make your mobile app a success

2. Social Media Promotion

Being active on social media platforms does not only serve as a great branding medium but also helps your users connect with you and promotes customer engagement, which is an important aspect for B2C businesses.

If you are an existing business then most probably you already have social media accounts for your brand. It’s time to leverage that to promote your mobile application.

Extensively promote your mobile application on your social media posts, stories, videos and much more.

Pinterest, Facebook, Instagram and Twitter are some of the most premium social media platforms today. TikTok is another social media platform that is relatively new but is growing very rapidly.

Select the ones that best suit your target audience for targeted promotions.

3. Video marketing

Video marketing is another marketing channel that is relatively new but has very quickly become a premium pillar in promotion of any kind. Be it a product review or influencer promotion, video marketing covers all.

YouTube has become the 2nd largest search engine after Google with over 1.9bn users. Therefore, you should take video promotions very seriously. More and more people are now preferring videos over written content as it is easier to understand and does the job quicker.

Extensively promote your mobile application with regular video uploads. This not only helps build your brand but also gets maximum visibility and ultimately promotes mobile app downloads.

Make sure that your videos are engaging and of appropriate length. You can optimize the videos with a good thumbnail and the right title, description and tags.

You can also involve existing YouTubers to promote your mobile application. We will discuss this further in detail.

Networking & Publicity

Networking and publicity can do wonders for your mobile applications.

Join and become a part of multiple relevant networks for your business and target audience. Spread the word about your new mobile application amongst your peers and encourage them to download and use it.

Ask them to leave a positive review on the app store and to spread the word. As we discussed earlier, word of mouth is the most effective marketing strategy.

Join relevant groups on various networking websites like Facebook and LinkedIn groups to promote your mobile application and encourage downloads.

Referrals & Advocates

Introduce referral marketing amongst your app users. You can introduce a small reward or an incentive for each successful referral.

This will encourage your existing users to bring in more users and eventually increase your customer base.

You can also designate existing loyal customers as your advocates, who can then further introduce your mobile app amongst their networks.

Submit app to multiple stores

Another strategy is to promote your app on other app store markets. There are multiple app store markets where you can list your mobile application.

These markets facilitate the process of advertising different types of mobile apps by freelancers, start-ups, and businesses.

You can submit your app for review or add the description of it with a photo in a proper category, which will allow you to more accurately reach potential users.

Here’s a list of a few such platforms.

There are many more such platforms that you can leverage for your app promotion.

Paid Promotions

1. AdWords

Another very smart marketing strategy is to run paid advertisements on multiple platforms. Be it Google AdWords or paid ads on social media like Facebook, LinkedIn, Instagram and YouTube.

Paid ads allow you to reach your target audience immediately without many efforts. Make sure that you define your ad campaigns very well including the correct audience demographics like age, gender and location.

If required, you can also consult an expert like PPC managers.

2. Press Release

There are multiple online and offline publications and news agencies that can promote your mobile application and get you the exposure that you need.

This is a step that you’d not want to skip if you are looking at achieving 10,000 downloads milestone.

Do note that there are multiple free PR agencies as well, but they do not offer the required exposure as their audience is very limited. You may want to start your campaign with a free PR to test the waters.

3. Bloggers, Influencers & Celebrities

Involving bloggers, influencers and celebrities is another good strategy to promote your mobile application.

Identify the bloggers and influencers that directly engage your target audience and approach them with an offer for your app promotion.

Your campaign cost will depend on how big the influencer you engage is. You’ll be able to negotiate the number of views, impressions and downloads for your app with them as well.

Miscellaneous

Now that we have discussed multiple strategies to promote your mobile application, let us also discuss a few other strategies that may not be as important as the rest but still can contribute to your app downloads.

1. Awards

There are multiple organizations that commemorate mobile applications and other technological software with tech awards.

These awards improve your mobile app’s credibility amongst the general population.

Do note that there are some awards that are paid as well. In other words, you can buy the awards. You may want to consider taking that route depending on the award’s credibility.

2. Viral Marketing

Many brands get the visibility that they want by creating a viral marketing campaign. It could be a challenge on social media or a funny meme that gets so famous that the brand gains the branding that they desire.

However, there are no fixed rules or strategy to create a viral marketing campaign. You must brainstorm on what can work amongst your target audience.

Do note that viral marketing is a double-edged sword, it can garner both positive and negative publicity.

3. Website promotion

Your website is your brand’s face on the web. Make sure that your website is optimized and functionally operational.

You can also leverage this online real estate, i.e., your website to promote app downloads with either an attractive main banner, or a pop-up that redirects your users to your mobile app.

4. Email signature

Another small hack is to include the link to your mobile application in your email signature. This will give your application an added exposure.

5. Email Marketing

Since you already have an audience from your website, you can include email marketing for mobile app as a strategy to gain the exposure and eventually downloads for your app.

Conclusion

There you go, we’ve discussed a foolproof plan to promote your new mobile application. With the implementation of the above tried and tested promotion methods, your mobile app marketing strategy is complete and you’re on the right track to accomplish your goal of having more than 10,000 mobile app downloads.

Get in touch with us for any other information. If you’re looking to turn your website into app then look no further, AppMySite online app maker has you covered.

How App Store Optimization boosts the ranking of your mobile application 

How App Store Optimization boosts the ranking of your mobile application 

Make your own app with App My Site: Building a great mobile app is not enough to outperform other apps that have a superior marketing strategy. 

Like websites are promoted on search engines through SEO, mobile applications can be discovered on app stores by optimizing the content. 

Suggestion read: The Importance of App Store Optimisation in App Promotion

Let’s get started to understand the factors that help in improving the visibility of an app: 

App title

If you are reading this post, you know it was the title that appealed to you. In the same way, you can draw the attention of your users through an engaging title. 

It is easy to create an impact on the users if you have an optimized title. By optimizing the content, we mean including a popular keyword in your title that users are looking for. 

You will get merely 30 characters for the Apple App Store and 50 characters for Google Play Store to put together an impressive title. We know it’s as tough as it sounds. 

Be mindful when you integrate keywords in the title of your app. Inserting too many keywords can also lead to a ban by the regulatory authority. 

Take the smartest approach to create mobile app title. Look for keywords that appropriately describe the purpose of your mobile app. 

Think of LinkedIn that uses – Connect, Apply & Find Jobs, hooking users instantly through its app title. You will see LinkedIn in the top 10 searches of the App Store when you type in “jobs” in the search field. A good title is certainly the biggest factor to influence the ranking of an app. 

App description

This is where most people throw a spanner in the works. While the app stores may overlook the quality of the content in your app description, your users wont. 

An ideal description of your app should include the features and advantages to the users. For both the platforms, App Store and Play Store, you will get 4000 characters to explain the functionality of your app. 

While the number may seem big enough, it is actually not. It will be difficult to convince someone to download your app in 500 words. 

It is best to avoid faffing and include content that the user is interested in reading. If they are already at the door, don’t tell them how important it was to reach you. 

Subtitle

This is a new feature that offers another opportunity to include your keywords. A subtitle is below the main title and is limited to 30 characters. 

Include a keyword and the highlight of your mobile app to promote it.

App Icon

App Creator

Yes, your users will find you through your app title but they will only click to download your app if you design an attractive app icon. 

Making a visual impact on the mind of the users is as important as creating good content. You can draw a significant audience if the face of your app is appealing enough. 

While designing the icon of your app, keep in mind the image that you want to create in the mind of the users. Besides standing out among hundred other app icons, it should reflect your brand. 

Conduct a look test to see check if your app icon is considerably noticeable amongst other brands. Be sure you pass the look test before finally launching it.

App Screenshots 

Like we said in the previous section, creating a visual impact for the users is more likely to fetch you more downloads. App screenshots are the best medium to improve the optimization of your mobile app. 

Pick out your best screen from the app to offer a sneak peek to your customers. Additionally, include screenshots that display the features and the highlights of the app. 

For an e-commerce mobile app, your customers should be convinced that you offer multiple payment gateways, an excellent interface and a great collection. 

The screenshots may not be a great push for optimizing the app from the SEO perspective, but they will certainly invite more downloads, once you are on the top 10 list.

Ratings & Reviews

App Store OptimisationIt is easier to convince users to download an app that is backed up by good ratings and reviews. Good reviews and ratings is an indication to a trustworthy mobile app that users will be more inclined to download.

Additionally, mobile apps that is rated well and supported by customer feedbacks have a better chances of ranking higher on the app stores. Apps that have not been reviewed or rated by any user often lose visibility. 

Offer people a discount or loyalty points when they post a review or rate your app. This is a great way of making your customers happy and improving the chances of ranking higher on app stores. 

App Preview Video

At the end of the day, it is the downloads that matter the most. Engagement of relevant customers will increase your sales and improve your ranking on an app store 

A preview video is a great way to convert users who are unsure of their decision to download your app. It has been a proven fact that apps that use impressive screenshots and preview videos have higher chances of converting customers. 

You can add a video that ranges from 15-30 seconds to show the purpose of your mobile app. 

Both Google Play and App Store take into account the downloads of your app to offer a higher ranking. 

Google Index

In most cases, whenever you publish an app on any app store, Google uses its crawlers to index the app URL after which it eventually starts appearing in the search results. 

However, if your app has not been indexed by Google for more than a week, it is advisable to manually get it indexed. 

It is important that your mobile app has visibility of the search engines to attract a chunk of audience who prefers using web browser for all their findings. 

App store update 

There is a high possibility that if you follow everything that we mentioned in this post above, your mobilenapp will rank in a matter of a few weeks. 

The next sustainability step involves updating the app to meet the compliance of the respective store. Simply improving the features or adding products will not be enough to keep your app updated. 

Since your ratings will be revised after the launch of a new version of your app, make sure you include every detail of the new features your app will offer. 

This will also give you an opportunity to add newer keywords for better SEO results. 

Keep yourself updated of the store policies to ensure your app is usable even when the regulations change. 

App Category

Whether you are building your app through the best app builder or through a development company, it is important to ensure your app is published on a relevant category. 

Publishing an app is not possible if you are from a non-technical background. Do some research yourself and let the development company know what category your app will be published in.

This not only exposes you to the right audience, but also cuts down competition from irrelevant industry. 

Wrapping Up 

There is a massive competition to rank well on the app stores presently. To be able to stand out among a myriad options, it is important we optimise our mobile apps and invest in a good marketing strategy. 

If you have lesser time in hand and you are in the process to Convert WooCommerce website to mobile app with App My Site, you can always choose the add on package for App Store Optimisation which will optimise your mobile app pre-launch for enhanced ranking on respective app stores. 

 

Ways to promote your mobile app from your mobile website

Ways to promote your mobile app from your mobile website

Businesses who think of building apps often wonder how they will attract users to it. In this article, we will discuss various ways to promote an app to your target market. The objective is get quality users to download your app and use it.

With websites, you can do good search engine optimization to make your website noticeable among users searching for your products and services on search engines, but apps require more than just SEO and social media marketing.

Apps rely on both potential and existing customers of your business for their success. Here are a few ways in which you can promote your mobile app from your mobile website and other marketing channels:

Build a quality app

First and foremost, you need to build an app that is of good quality and works smoothly. If you already have a website, you can make your own app with AppMySite in a few weeks. AppMySite allows you to build an app on a shoestring budget and, at the same time, offers high-quality development and design services.

They have a two-step process to build an app. Firstly, you need to submit your website’s URL, and lastly, you need to subscribe to a plan to build an Android, iOS or both Android and iOS apps for your website. AppMySite helps build stellar apps that work with efficiency.

Get quality customer reviews

You can post about your app on social media review exchange pages and groups and collect genuine reviews on your app. It is important to have your app tested by regular users and get their feedback on its quality and utility. With such reviews, you can not only work on improving your app, but can also get some visibility on the internet.

You can also invite your website users to download and use your app. Such users can be prompted to leave app reviews. With a lot of quality reviews on your app store pages, you can easily work on promoting your app among potential users.

Get a stellar review on a popular website

One great way to gain prominence in your industry is to enlist the services of a blog or website that writes reviews about products and software in your industry. Such websites and blogs have a high customer base and hence the content they publish is read by a large audience. You can identify the websites and blogs that can get you the right exposure.

There are both sponsored and unpaid opportunities to publish a write-up or review about your app on such websites. You can find a genuine avenue that will not only get you a lot of exposure but will also give your app the right quality of promotion among potential users.

Prompt website users to download app

You can also prompt your existing website users to download your app. Especially, the users who access your website from mobile devices can be prompted to get a better browsing experience on accessing your products or services through your app. This method is one of the easiest way to ensure that you get more app users.

Your website users have already established their liking for your products or content, and when they face inconvenience in accessing your website through a mobile phone, they are encouraged to download your app to get a smoother experience every time.

Place download app buttons/banners

You can also place a download app button or banner on your website to inform your website users that you have an app for users who prefer using mobile devices to access the platform. This is an easy and cost-effective way to convert your website users into mobile users. Mobile app users are more likely to revisit you in future.

You can also have a Share App button on the website, son that your existing users can share the app download page with their peers and social media contacts. You can also place well-designed banners highlighting the benefits of your app on your website.

Give app-exclusive offers

You can also promote your app among your existing users by launching offers and discounts that are exclusively available on your mobile apps. Some businesses also offer incentives to download and use apps for the first time. This initial cost of enrolling users on the app is included in the marketing cost and can reap great returns for a good app.

A few offers that businesses offer on their mobile apps are cash backs, download reward points, free services, etc. Some companies also offer some attractive and popular content, products and services exclusively on their mobile apps, so that customers are encouraged to download and use the app.

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Online ads

Another way to get app downloads and registrations is to run online ads on search engines, popular websites and social media channels. These ads can be effective in reaching the right audience for your business. To start, you can identify your target audience and define their age, location, interests, etc.

After defining the audience, you can set up ads and define ad budgets for different ad channels. You can distribute your budget among all the relevant channels and test which one gets you the best ROI. Analyze the result of your ad design, message and channels and optimize them to get better results.

Influencer marketing

Another very effective way to get the right exposure for your mobile app is to promote them through industry influencers. You can identify influencers whose audience matches yours. Selected influencers should have a high follower base, so that you can reach a large base of potential customers with a few posts.

After influencer identification, discuss the themes of posts that these influencers can publish through various channels to influence more and more users to download and use your app. Non-celebrity influencers have proved to get better results than celebrity influencers, as non-celebrity influencers sound more genuine.

The above points show how you can promote your app through your mobile website and other channels. You can identify the channels that will get you the right exposure and ROI and then focus on them with the right media, content and audience set, so that you get the best results.

The first step for you will be to build a quality website. If you have a website on WordPress, then you can convert your WordPress site to a mobile app with AppMySite’s two-step process. You can do the same for your Woocommerce websites, too.

AppMySite helps you make your own app in an easy, time-efficient and cost-effective way.

Using interstitial prompts and notifications to increase user engagement

Using interstitial prompts and notifications to increase user engagement

In an age where attention spans are continually shrinking, it is important to aggressively encourage customers to stay on your online store. Since customers are usually just one notification or text away from abandoning your app or website, the significance of wooing them back cannot be emphasised enough. However, interstitial prompts and notifications can help solve this challenge by helping sustain user interest and engagement. These are the special pages and prompts that appear at a specific junction in the app; for instance, when a user is about to close the app, delete a product order, abandon the order placement process, or make an irreversible change to their profile. In this post, we will discuss a few ways in which interstitial pages and notifications can be used for maintaining, and even increasing, user engagement. Furthermore, we will also discuss an e-commerce website into a mobile app using a simple Mobile App Builder for WooCommerce

Minimal Text

The most important factor to make interstitial notifications work in your favour is to keep them short, simple, and to-the-point. Studies have shown that the shorter a message, the more likely customers are to read it and engage with it. If done right, effective prompts and notifications can prolong the active time spent on the app and enhance user engagement significantly. As a rule of thumb, the notification shouldn’t be more than two sentences or 20 words long, and should end in a definitive yes/no question. For instance, when a customer is about to close the app, prompts like ‘This is a limited period offer. Are you sure you want to exit?’ or ‘Did you find what you were looking for?’ can be displayed.

Striking Illustrations and Animation

Since the interstitial app page is occupying a greater part of the screen, the text needs to be supported with suitable visual elements as well. Therefore, in addition to the text, ample attention needs to be paid on the visual aspect of the notification. Ideally, the notification must grab customer attention without being restrictive and should incorporate at least one illustration to compliment the text. You can also use a suitable image to support the text, but remember to use one or two illustrations or images only, as too many visual can prove to be distracting.   The colour scheme must be in alignment with the overall brand identity and app design, and prompt must be programmed to appear only when the customer is about to exit the page.

Reinforcing CTA

CTA and command buttons are another critical part of the notification and interstitial page because eventually. The entire weight of the purpose of these prompts falls on appropriately and prominently placed CTA buttons, as they eventually help in retaining customers. Thus, in order to re-engage users effectively, these commands need to be seamless, simple, and intuitive. The CTA button, which is typically placed, towards the bottom of the notification prompt should provide a clear response to the question asked in the text – tick and cross; yes and no; allow and don’t allow – and be clearly legible. If the purpose of the prompt is to redirect the customer to another page or app, the same should be placed clearly in the centre of the screen.

Testing

All apps have screens and pages that have a high user retention rate – or a point where customers tend to be distracted and exit the app. While it is important to analyse these pain-points and fix them timely, you cannot afford to lose your audience while a designer and developer remedy the issue. What’s more, mobile apps built with a Mobile App Builder for WooCommerce are harder to redesign and recode. However, by analysing customer behaviour, interstitial pages and prompts can be placed strategically to reduce customer attrition. These can serve as a simple and cost-effective solution to existing design or UI/UX issues in mobile apps, and can also be used to promote offers, sales, and discounts. 

To undertake the above activities, not only a lot of manpower is required, but also a lot of effort and time is expended.

In this fast-moving and competitive world, it is essential for businesses to create a foolproof and effective app in no time. One way is to hire freelancers or an in-house team to build the app, but that takes a lot of time.

The other, and the most efficient, way is to take services of service providers like AppMySite, which require only your e-commerce website address and account keys to create native apps for iOS and Android.

With their superior value plans, you can make your own app that is well-developed, designed and tested for your shoppers.

You don’t even have to worry about publishing your app on app stores, as AppMySite takes care of all that for you to quickly and cost-effectively launch you mobile apps in the market to compete and grow.

Influence customer purchase behaviour by building a mobile app

Influence customer purchase behaviour by building a mobile app

Businesses often find innovative ways to influence the behaviour of their customers. These methods, however, sometimes prove to be very expensive.

Businesses strive to find ways in which they can accomplish their revenue growth objectives without increasing their sales and marketing costs substantially. One way to achieve business targets in a cost-effective manner is to build a shopping app for existing and new users.

You can use an Android or iPhone app builder to build shopping apps for popular app platforms, and engage customers in innovative and effective ways.

Apps can be used by businesses to understand and mould customer behaviour in various ways. Native apps have advanced features that help you use functionalities of mobile devices to achieve business goals.

Here are a few ways in which you can use a mobile app to influence customer purchase behaviour:

Innovating marketing methods

Mobile apps offer you efficient ways of marketing. You can send discount coupon codes, cash backs, special offers and other offers to customers through your apps. As customer who download your apps are showing an intent to purchase with you for a long time, you can incentivize all customers to shop through your app, so that you are able to retain more and more customers.

You can use various native app features to learn about your customers’ behaviour, locations and preferences to create effective marketing campaigns.

Re-marketing

You can collect valuable customer browsing data on your app to create re-marketing campaigns that will ensure that your conversion rate is high. You can use the data collected by your app to remind your customers to get back to their abandoned carts. You can also offer incentives to customers to complete an order in a time-bound manner.

Many companies capture browsing data of users, and later show them similar or same products through push notifications or in the app, to motivate them to purchase the said products.

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Community and peer highlights

Many apps capture data about contacts of customers and show them activities undertaken by their social media friends or people in their contact lists. This influences customers to look at or purchase products their peers have purchased. Friends and family can highly influence the purchase decision of a customer.

Companies can also highlight the products popular among a certain online or offline community. This strategy encourages customers who identify with that community to show interest in the promoted products.

Product recommendations

After studying user browsing and purchase data over a short or long time period, you can show product recommendations to users. This encourages them to visit your app more often. This can even motivate users purchase to the recommended products. You can show product recommendations at prime locations in your app, during checkout, or in the ‘recommended items’ section.

You can offer discounts or incentives to customers to purchase products that you think might interest them. This will help you maximize a customer’s lifetime value by enlarging their purchase baskets, every time they purchase with you.

Intuitive and planned app flow

To influence customers to take desired actions on your app, you can plan your app well. Design the flow of your app in a way that the customers follow a charted path to place orders with you. This not only helps eliminate confusion for users while selecting products, but also makes it easy for them to complete their orders in an efficient manner.

An intuitive designed app can increase your revenue by many folds, as customers appreciate a purchase experience that is systematic and yet offers a good amount of choice. For example, Dominoes apps offer a step-by-step process of selecting location, pizzas, toppings, and additional items, making payment and tracking delivery.

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Influential product categories

You can highlight a few influential product categories in your app to attract customers to visit your app more often or purchase more products with you. One way to do this is to create a seasonal lookbook that may attract your customers time and again to check what’s new in the current season.

You can also enrol some influencers to create a product list as per their choice and expertise. This will influence customers who follow those industry or other influencers to browse through the highlighted product category or purchase products listed there.

In-cart suggestions

One amazing way to influence and encourage customers to purchase more through you is to give complementary product suggestions to users while they are in the cart, ready to checkout. At this point, if you make relevant product recommendations to customers based on the products that might complement their selected items, then you stand a good chance to increase their product basket.

As your product recommendations during checkout become more and more relevant with time, you will increase your chances of influencing customers to buy more. Use app features efficiently to make product addition seamless and easy, while users remain in the cart.

Leverage native app features

You can use various native app features that make use of functionalities of mobile devices, to send messages and product recommendations to users to influence their behaviour. Geo-fencing can be used to send location-based discounts and offers to customers to encourage them to purchase more while they are in a certain location.

You can use other features like contact syncing, mobile wallet integration, face and fingerprint recognition and social media integration to mould and influence customer behaviour.

Loyalty and referral programs

You can create loyalty programs that are offered through your apps. This will encourage users to download your app, which will give you all the above opportunities to influence your customers. Nevertheless, loyalty programs are themselves very effective in encouraging customers to purchase with you more often.

You can also reward loyal and satisfied customers to refer new users to the app. This will help you increase your customer base. Apps make it easy for users and businesses to track and use loyalty and referral rewards.

Testing

Apps help you collect user data like contact information, browsing data, Wish lists of customers, products abandoned in carts, influencing factors, effectiveness of different marketing activities, etc. This data can be used to tweak products, pricing, app features, marketing campaigns, etc., so that customer behaviour can be influenced in the most effective manner.      

Data and its analytics are powerful tools available to businesses. They help understand customers and find opportunities where businesses can influence their customers to make more purchases.

Besides the above influencing points, mobile devices are, by default, preferred by users these days to make purchases, as they are convenient to use and make it easy for users to make payments and save receipts. This ease of use of mobile apps influence customers, too.

Therefore, it is sensible for online businesses to create an app to increase and tap opportunities to gain customers, grow revenue, engage customers, and increase chances to sell more.

If you already have a WordPress of woocommerce website, then you can use a Mobile App Builder for Wordpress and Woocomerce to easily build an app to influence your customers to engage with your content and purchase with you for a long time.

Types of business & customer Apps you need to grow your business

Types of business & customer Apps you need to grow your business

An app for your customers is great to retain customers and grow revenue, but it isn’t enough to run your business efficiently to make it grow.

It is necessary to employ software solutions or apps that will help your business’ ecosystem be more efficient and productive. Apps are more accessible than web-based solutions, as apps can be accessed on mobile devices which are cost-effective to install across departments. Apps can also be easily accessed by customers on their smartphones.  You can use an app builder online to create apps for selling, business management, point of sale, etc.

Cloud-based apps even ensure that all captured data is saved on business’ cloud instead of local mobile or computer devices.

Also, it is essential for these apps to be integrated, so that everybody in the organization is on the same page and there are no fragments of information that are not utilised to make sound business decisions and actions.

In this article, we will discuss about the types of business apps businesses need to grow and the benefits of ensuring proper integration of all the apps you use.

Types of Apps a business needs

Here are a few types of app you should build to run your business smoothly:

M-commerce Customer app

This is one of the most important apps that your business needs to grow in today’s age, when customers are using smartphones and mobile devices more than ever. M-commerce apps are downloaded by customers on their mobile devices, which shows that they are committing to make purchases with you in the future.

M-commerce apps enable your customers to order good at their own convenience. They can make payments easily, encouraging them to complete more orders successfully while they are in a favourable frame of mind of purchasing. If you already have a Woocommerce website, you can convert Woocommerce website to mobile app for an integrated selling environment.

Apps are a great way to reach a wider audience and to retain customers for a long period of time. Customer apps also help market products, events, etc. cost-effectively.

POS app

Another app that your business should make or subscribe to is point of sale app that can be used to streamline your selling process. Such apps help merchandisers in managing inventory, making selling process smooth and fast, helping manage staff efficiency, and collecting valuable data on customer behaviour and staff performance.

A well-integrated POS app can help streamline all the departments of your business including Buying, Merchandising, Sales, HR, Delivery, and Finance. This helps run your business efficiently and helps reduce waste and inventory loss.

POS apps also help in maximizing revenue by recording customer data and using that data for marketing activities. They also help in revenue management and optimization.

Intra-business communication app

To run a business efficiently, it is important have a free flow of information among your employees. Lag in information transfer can lead to duplication of work and over or under-stocking of products. With an intra-business communication app, your staff and managers can be on the same page.

Many POS apps also enable different departments to transfer necessary information among each other. Such apps help combine facts from POS systems with ideas of staff members to enable decision makers to take profitable decisions.

An intra-organization communication app should enable efficient and necessary communication only. It should be designed to save time, not waste time.

Vendor communication app

The other kind of app that is important to have is the one that helps you communicate seamlessly with your vendors. This enables merchandisers and buyers to place orders without delay or hassle. There should be provision in the app to raise tickets for any discrepancy in the orders, so that quality products are made available to customers.

Vendor app can also be made independently or as part of your POS app, as POS apps give real-time data on the amount of stock available with stores. This helps in ordering stock as soon as your POS software indicates the need to do so.

Vendor communication app can also be used to receive invoices electronically and make payments to vendors in a systematic manner.

Benefits of integrating all business apps

Unify or integrate all the above apps to avail the following benefits:

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Free flow of information for efficiency

When the apps that your have created or subscribed to are integrated well with each other, there is a free flow of information among all relevant departments. This helps in bringing all the connected departments on the same page.

Customer apps give information about customer preferences, this data is made available to sales staff, merchandisers and marketing department through integration of sales and POS management apps.

This improves business efficiency, as merchandisers are able to stock products optimally and price products well, sales staff is able to optimise its pitch to solve customers’ real pain points, delivery department is able to complete orders efficiently, marketing department is able to make their messages effective, and more.

Informed business decisions

Unification of information from all sources into one place to make sound business decisions can be revolutionary for a business. Analytics and information on products, customer behaviour, staff performance, etc. from a POS app can help managers to make informed decisions. Managers can also share insights derived from data analytics with different departments to highlight the areas they need to work on.

Customer apps allow customers to leave feedback about products and businesses, which can help business managers to make relevant changes to satisfy customers.

Integration of vendor apps with POS apps can help merchandisers analyze how well products from each vendor are sold from the shelves and how products from which vendor are available in time to make the most of a selling opportunity.

Optimal inventory

Customer ordering apps and POS apps give merchandisers a good idea about what customers like to purchase. As merchandisers are aware of the preferences of customers in different seasons and time of the day, they are able to stock products to maximize revenue and avoid overstocking. The information available from these apps also helps understand how fast a product moves from shelves.

Also, one can understand what sells in which season and at what price. This enables product managers plan their inventory well to utilize the shelf space of the store in the most profitable way.

Information about customer preferences can also be used to package products in a way that encourages customers to purchase often and larger baskets of goods. With POS app in place, product managers can also audit their inventory to prevent loss and theft.

Effective marketing

As POS app, customer app and inter-business communication apps are integrated, marketing departments can understand what works and what doesn’t work in getting customers to purchase products more often and in larger quantities.

With POS and customer apps, marketing departments can send marketing and promotional messages to customers cost-effectively. Customer data collected through POS software or app can be utilised to connect with customers who purchase with you.

Free flow of information between sales and marketing departments can help marketing department get first-hand feedback on how customers like to make their purchase decisions. This information can be used to design marketing campaigns that are effective in achieving desired business goals.

The above apps and their integration benefits show that achieving business growth is possible if you create an ecosystem where you are able to capture vital information about customers, staff and business processes, and your team and managers are able to access that information to make decisions and are able to share ideas to enable sound-business-decision making.

You can use an app builder online to create apps for your web-based selling and business platforms, so that it is cost-effective to enable all customers and staff members to access relevant software solutions that help your business run smoothly and productively.

Mobile app marketing: Making your mobile app a hit

Mobile app marketing: Making your mobile app a hit

The secret to a successful mobile app lies in its simple design, intuitiveness, and effective marketing. With the evolution and democratisation of technology, creating a mobile app from scratch has become a child’s play – but the marketing of the same is still a challenging and complex process. In this post we will suggest a few critical ways in which you can promote and market your mobile app. Plus, we will also discuss a simple way in which you can turn your WordPress site into a mobile app so that you can single-handedly focus on marketing it.

App store information

The description of your app in the app store, the categories and key-words targeted, the favourability of the user rating and reviews, and if there are ample screenshots displaying prominent features and uses of the app – all of these factors contribute significantly to how your mobile app is viewed upon by new and potential users. All of these are critical as your app will have just a few seconds to make a remarkable first impression. Remember, there are virtually countless apps vying for the user’s attention and the need to stand out from the crowd is indispensable.

Promotional offers

If you are a product or a service based organisation, and want your existing users to move to the mobile app, you can run targeted campaigns and promotional offers that provide additional savings or discounts through the mobile app. This will popularise the app among your existing base and acquaint them with a new way of interacting with your brand. Thus, after you Turn WordPress Site Into App, consider a limited period marketing campaign that incentivises your customers to use the mobile app.

Tutorials and demos

In addition to the aforementioned screenshots, creating a series of tutorial videos and images to show new users how your app works, demonstrating prominent features, and highlighting premium functionalities is a great way to get new users to use your app. In addition to the app store, you can promote these tutorials and demos through social media channels as well. However, make sure that the production and design quality of the video and images is top-notch. An added advantage is that making such videos and designs usually does not incur a very high cost and they can be created on strict deadlines as well.

Expert reviews

Finally, you can also opt for third-party bloggers, shoppers, and tech experts to review your mobile app and share it across their networks. This is one of the easiest ways to get noticed by potential users in relevant communities. However, in order for this approach to work as expected, you will have to provide the reviewer with autonomy so that the review is objective and fair. Do not mistake this to be a ‘paid endorsement’ by the reviewer, but an assessment of your app. By using an expert mobile app builder, like AppMySite, to Turn WordPress Site Into App, you won’t have to think twice before submitting your app for a review.

As it must have been amply clear by now, building an app for your website is only half the battle. The other half entails marketing it strategically. However, using an intelligent app creator for building the app can help you focus on popularising it amongst users and ensuring that it is promoted in relevant circles. Thus, choosing an easy and cost-effective mobile app builder significantly simplifies the task of creating mobile apps and helps you in promoting it effectively. To know more about how you can create a powerful native app for your website, get in touch with AppMySite today.

The Importance of App Store Optimisation in App Promotion

The Importance of App Store Optimisation in App Promotion

Converting a website into a mobile app is a child’s play today. With a plethora of easily available quality WordPress Mobile App Builders in the market today, almost every other website has its own app. In a sea of similar-looking apps, the challenge then becomes vying for new apps users and ensuring that it is easily discoverable on the app store.

Let us understand why that is important and how App Store Optimisation can be achieved:

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What is App Store Optimisation?

Just like Search Engine Optimisation tools and techniques are used to improve the searchability and visibility of websites, App Store Optimisation involves optimising mobile apps to become more visible to interested customers. This means ensuring that it lists high in search results and features in the trending lists to get maximum traffic to your app. There are several ways in which a mobile app can be optimised according to the app store to ensure maximum app download.

Why is App Store Optimisation necessary?

Research has shown that searching for an app and browsing for popular or top-rated apps on an app store are some of the most popular ways in which individuals discover and download new apps. In order to reach out to potential new app users, your app must be easily discoverable and should have credibility. No matter how great your app is, if it isn’t even visible to the individuals who are looking for it, it is of no use.

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What are the factors that influence the App Store Optimisation?

Several, actually. Right from the name of your app, to the category and sub-category you place it in, the keywords and tags you assign to it, the number of downloads, rating, and so much more – everything impacts App Store Optimisation. Hence, when you submit your application to app stores, put sufficient thought in deciding these factors. However, if your mobile app isn’t engaging enough, chances are it will garner negative reviews and ratings. Non-IT businesses and companies can use an expert WordPress Mobile App Builder, like AppMySite, to convert existing WordPress websites into mobile apps for quality, cost-effective, and elegant native mobile apps.

How to improve App Store Optimisation?

Experts suggest that you must continually work to optimise your app to sustain higher ranking. However, small actions like adding a relevant keyword in your app title, choosing the right category, asking loyalty customers to submit a positive rating, and resolving issues promptly will lead to better ranking. The importance of adding a sufficient number of screenshots cannot be emphasised enough as it provides potential users a glimpse of how the app will look like. With Android Instant apps catching up, the spotlight is on providing an immersive experience and a flawless design from the moment go, with no room for error.

It is important to remember that App Store Optimisation is a slow process. Even when all the things are in place, it will take some time for the app to trend and rank higher. However, it is important to have a powerful and engaging mobile app to retain new app users. You can build dynamic, feature-rich, and secure native apps for your existing website using AppMySite a dedicated WordPress Mobile App Builder. To know more about how you can benefit from AppMySite, get in touch with us today!

How to Get Existing Customers to Install Your New App

How to Get Existing Customers to Install Your New App

The fact that an exclusive app is essential for your online business is old news. But, using an expert WooCommerce Mobile App Builder to create an engaging and sophisticated mobile app for your online store is only half the battle won; the other half entails getting your customers, existing and new, to actually use the app. Let us discuss a few strategies to get existing customers to install and use your new app:

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Offer ‘App-Only’ Discounts

This is one of the oldest and most popular tricks in the book; in order to familiarise customers with a new product/service (your new mobile app) you need to explicitly incentivise them until using the said product/service comes naturally to them. Discounts and offers that can be availed only through an app can be rolled out and the same can be prominently mentioned on your website. Customers shopping through an app will also provide you with better insights into their purchase choices and behaviour.

Social Media and Influencer Marketing

Existing businesses can target their customers on social media platforms and run advertising and promotional campaigns that highlight the benefits of shopping through the new app. Similarly, you can also tap into another emerging form of promotion – influencer marketing – and get local and relevant influencers to endorse your app. You can either hire an outside agency to execute these campaigns for you or, if possible, build an in-house team to do the same. An important component of this is creating an engaging demo video and attaching relevant screenshots, which is discussed below.

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Use Your Website

A mobile-optimised and responsive website is a valuable tool to promote your app to mobile visitors and users. Simply inserting interstitial prompts and notifications (that link to your app on the app store) at strategic places for mobile visitors of your website can get customers and visitors to install the app. For instance, you can display the ‘Open in App’ prompt every time a new screen is opened. Similarly, the aforementioned ‘app-only’ discounts can be offered to users when they try to place an order through the website on their mobile.

Demo Video and Screenshots

Creating an engaging video to inform customers of the features, benefits, and uses of your mobile app is essential. There are several free tools that can help you create a powerful demo video, even if you have budget constraints. In addition to serving as an introduction to your mobile app, the demo video can reinforce your business values and communicate the direction your business is taking. Similarly, screenshots can be used in addition to the demo video to give customers a glimpse of the app and its features.

Depending on the nature of your business, you can also deploy several other innovative customer engagement strategies to incentivise existing and new customers to use your mobile app. But, at the end of the day, if your app isn’t engaging or enticing enough, these strategies won’t come to your aid. The foundation to successfully help your customers migrate from desktop to mobile is, thus, a powerful and engaging mobile application. AppMySite is a leading WooCommerce Mobile App Builder that can help you build a dynamic native app for your existing online store, for both, iOS and Android. To know more about how your business can benefit from AppMySite, get in touch with us today!

How Online Stores and Businesses Can Benefit from Push Notifications

How Online Stores and Businesses Can Benefit from Push Notifications

In today’s volatile and disruptive business environment, it is essential to deploy new-age tools and strategies to stay agile. The advent of digital processes and technologies in the business world has pretty much re-written almost every conventional rule there is. Today, online stores and businesses are thriving alongside brick and mortar stores and using modern technologies to their maximum potential. The humble mobile application, for instance, is being used to engage customers and sustain business growth. Let’s take a look at how existing stores and retail websites can use a Mobile App Builder for WooCommerce and benefit from push notifications.

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Increase User Interactions

Push notifications have shown to help retain users and shoppers. Since they are able to immediately attract and retain user attention, push notifications are being used by several kinds of apps to improve user interaction. For instance, online stores and retailers are making the most of push notifications to rollout latest offers to their customers. Additionally, by serving as a direct, trusted, and authentic source of information, mobile apps remove gatekeepers of information and interact directly with their end-users.

Re-Engage Inactive Users

In addition to increasing user interaction by improving retention of existing app users, push notifications can help re-engage users that have reduced their interaction with the app or have stopped using it altogether. While using attractive ‘welcome-back’ promotions and discounts is a common practice in the retail industry, push notifications help in communicating this message directly and instantly to end-users and shoppers. A variety of apps (like shopping, news, health, games, and instant messaging) use push notifications to reach out to inactive users and re-engage them.

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Track User Behaviour

If done right, push notifications can help app owners and online retailers learn valuable insights on user behaviour. An analytic tracking and reporting system can help determine which messages elicit the maximum response, at which time the interaction is the highest, and which device owners are most likely to respond to promotions. Using an expert Mobile App Builder for WooCommerce to create a native application, businesses can track the delivery, opening, and engagement of the push notifications, app owners can bolster their products, services, and marketing.

Target Relevant Users

Push notifications can also be sent to users and shoppers based on geographical locations, demographics, or order history. This is done in order to target users with relevant information, promotions, and offers. Not only does this increase the chances of a customer interacting with the app and redeeming an offer or voucher, but also improves customer satisfaction and loyalty. App owners can make the most of user insights obtained using push notifications and effectively personalise communications and promotions for relevant audiences.

Push notifications have created a new channel of user engagement and interaction. This has forced traditional marketing and communication strategies to innovate accordingly and engage app users with timely reminders and prompts in the form of push notifications. If you manage an online store, a native mobile application can help you effectively engage your customers and reach more shoppers. AppMySite is an easy-to-use Mobile App Builder for WooCommerce that can help you create a native, feature-rich, and secure mobile app for your existing WooCommerce website. Do get in touch with us to know more about how your online business can benefit from a powerful and engaging mobile application.

Looking for Ways to Keep Your Customers Engaged?

Looking for Ways to Keep Your Customers Engaged?

The best way to engage your customers in this fast paced world is by simply staying connected to them at all times. If you are not, you are probably losing business from a major chunk of clients. Businesses who constantly stay in touch with their clients by sending them promotional messages, remind customers of their very existence. However, flooding the inbox of the customers through repeated sale reminders can often irritate them, eventually leading to loss in sales. It is very important to keep a right balance between staying in touch with the customer and intruding into their personal space. While it’s imperative to keep the customer engaged, frustrating them by upselling your products and services can do more harm than good to your business.

Mobile apps are working wonderfully for businesses, helping them maintain a right sense of balance between motivating a customer and annoying them. Here’s a list of few things that you can follow to win customer loyalty:

Taking Feedback From Customers

The easiest way of staying in touch with your customer is to always take a feedback from them after they’ve shopped from your store. This way, you can let your customers know that you care about how their experience was and also help you asses your performance as a business.

Your existing customers are a key to sustain your business, because retaining a customer is considerably easier than acquiring a new one. Grabbing the feedback from your existing customers will help you analyse your area of improvement and also enable you to offer them better services in future.

If you own a dedicated app for your business, taking a feedback is relatively simpler. Customers normally dodge feedback form that they receive on their emails or text messages. A simple pop up from your app to rate their experience is quite effortless.

Rewarding Customers For Sharing Their Personal Info

Going after your target audience and collecting their personal information can be quite tricky. Most business struggle with channelizing their attention in the right direction to retain their customers. This process can be simplified if you can, in some way, convince your customers to provide you with their personal information.

The best way to carry out the process of convincing customers to release their personal information is by rewarding them generously. Obviously customer hesitate in handing out their personal information to businesses, not if they benefit from doing so.

However, collecting information through a mobile app makes the entire process comparatively less painful. You can simply ask customers to fill out their information at the time of registration and form a good database.

Involving Customers in Your Business

If your customers are constantly made to believe that their experience and their feedback of your services and products matter to you, they will certainly feel like a part of your team. Additionally, a great way of involving your customers into your business is by promoting their interest.

For instance: if your customer is a business owner and has launched a product, promoting it on your business social pages will strengthen their trust in you.

You can go with an App Builder Online to build a dedicated app for your business and send push notification to your customers whenever you post their product on your social media. This is great way to make them a part of your business family.

Using the Correct Marketing Tools

To ensure you are targeting the right audience, you must ensure that you go after the marketing tools that your target audience interacts most with. Spending more doesn’t always assure success, investing funds in the correct direction does.

Mobile apps have unpredictably gained more popularity in the last two years and has been flourishing ever since. Small and large businesses can both count on apps for marketing the products and services of their business.

The most personalised way of marketing your business and reaching out to your target audience is going for a dedicated app, to help your business sustain and grow substantially.

App My Site is a wonderful tool that is helping businesses build their native apps that can help your businesses grow significantly. If you are looking for an App Builder Online to convert your website into a mobile application, get in touch with App My Site today.

Getting Your Mobile App to Trend on App Stores

Getting Your Mobile App to Trend on App Stores

Getting an expert mobile app builder like App My Site to convert your WordPress site to mobile app is one thing, but ensuring that the app gains visibility and becomes popular is whole other thing! With over 6,000 apps being published each day on Google’s Play Store alone, you need to be smart about how to popularise your app. How do you promote your app and get it to trend on app stores? Here are four simple ideas to get you started:

Choosing the Right App Store

First off, make sure you choose an app store that is the most relevant for you. This is particularly important if you intend to begin small and want to test how receptive your audience or customers are. Going all out and publishing your apps for both Google and Apple simultaneously will not only lead to a higher cost of app development but will also prevent you from focusing on your core audience. Selecting which app store to go for has to be a well-thought-out and strategic decision. If you have no idea how to go about the same, read Should You Go for an Android App or iOS App or Both?

Reviews and Rating

One of the best strategies to establish your app’s value and functionalities is to garner positive reviews and ratings on the app store. A positively rated app will automatically elicit more attention and is more likely to be higher up on the recommended lists and charts. Thus, make sure you keep reminding your audience through your app, website, social media, and promotions to leave a short review for you on the app store. You could run a promotional campaign wherein you could offer some business-relevant reward to every app user who reviews your app on the store as well.

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App Store Optimisation

Much like search engine optimisation (SEO), there is an entire process to ensure that your app is optimised to be searched easily on the app store using App Store Optimisation. With so many apps trying to get user attention, it becomes imperative to make the best possible use of the tools that already exist. For instance, going for an app name that is unique, including relevant keywords in the app and profile (but don’t overdo it!), relevant categorisation of the app, adequate number of screenshots, and prominently displayed developer information are just a few of the many things that are done to ensure that the app is easily discoverable. However, since App My Site will submit your app to the app store for publication, all the preliminary work to optimise your app will be already done!

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Demo Video

Creating an app for your WordPress site isn’t as challenging as getting users to understand its features and functionalities. Hence, you need to invest some time, effort, and resources, in creating a short demo video explaining the app’s main features, designs, and highlights to directly communicate the value to your users. If your WordPress website witnesses a heavy traffic, you could also put up this video even before the app is released to generate some interest in users that are more tech-savvy. When you convert WordPress site to mobile app with App My Site, the native mobile app that is created is a direct extension of your website and has dynamically created dashboard and categories which will mimic those on your website. This will create a familiar design and experience for your users and lead to higher adoption and engagement.

While converting your WordPress website to an app is a child’s play with App My Site, getting it to trend will take some time and effort. Get in touch with us to know more about how to convert WordPress site to mobile app and engage your audience successfully!

Building Customer Loyalty with Apps for WooCommerce: Best Practices

Building Customer Loyalty with Apps for WooCommerce: Best Practices

Mobile apps today are a gateway for online businesses to discover, interact, engage, and retain customers. Research undertaken by Appentive shows that nearly two-thirds of the companies that have witnessed a decline in customer loyalty over the last one year do not have a mobile app. As a matter of fact, several online businesses have an app-first or an app-only model, as online shopping is increasingly becoming synonymous with mobile shopping. In this context, it is important to streamline your loyalty practices and strategies to suit the smaller screen. Thankfully, you won’t have to reinvent the wheel, as long as you are aware of the following overarching trends while developing an App for WooCommerce store:

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Simple and Intuitive App

There’s no point building an App for WooCommerce store if it isn’t engaging, seamless, and responsive. Customers usually browse through m-commerce apps on-the-go, and hence, it would be ideal that your app can work seamlessly without the internet as well. Thus, you need an intuitive and easy-to-use native app for your online store that serves as an extension to your existing website. To build a native app for your WooCommerce store, make sure you approach trusted app builders, like App My Site, for the best results. Experts at App My Site pay special attention to the design and interface of the mobile app and deliver a fully-functional native app within a week.

Personalised Shopping Experience

Since a mobile application can engage customers and collect relevant information about them, personalising the shopping experience for them comes easily. Based on their engagement and order history, apps can display products that they are most likely to find interesting. Furthermore, apps can send relevant tips, recommendations, and suggestions depending on the user. Combining the data collected while your customers engage with the apps with the data on their taste and preferences can enrich your business with valuable insight on how to grow your business.

Special Rewards and Offers

Mobile apps make it easier to manage customer reward points and loyalty. By integrating the two, you can offer your loyal customers a seamless shopping experience and boost your marketing strategies. You can offer special deals and discounts to frequent customers to increase their affinity for your business. Additionally, you can use push notifications to instantly communicate limited-period offers, flash sales, and special promotions to select customers. This also increases the chances of reengaging dormant customers that have not engaged with your recently.

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Customer Feedback and Suggestions

Mobile apps can help you collect critical customer feedback and suggestions, and also make customers feel more valued and connected to your brand. As a matter of fact, your most loyal customers can help you test new products and provide with authentic opinions and suggestions. What’s more, you can offer reward points or a small gift as a token of appreciation to your customers for providing earnest feedback. Furthermore, as customers review your app on various app stores, your brand gains more credibility and visibility at no extra cost!

In today’s disruptive and volatile business environment, a dynamic, engaging, and powerful native app is essential to stand out from the crowd. If you too want to build an App for WooCommerce store, get in touch with App My Site and know more about the many benefits of having a mobile app for your website.