A complete guide to understanding the concept of App Store Optimization

A complete guide to understanding the concept of App Store Optimization

It is not a surprise that mobile apps are blooming in the market like never before. With enhanced functionality, mobile apps empower commitment and strengthen the branding of businesses.

By offering a different value to the customer, apps facilitate usage and open the door to new business opportunities.

Although you add many functionalities in the app, users will not download it, if it is not serving their purpose. 

Let’s say, creating a mobile app without positioning it is like building a mall in the middle of the ‘Sahara.’

However, building an app via an online app creator, like AppMySite, helps you position your app on app stores. 

In this post, we will be discussing a few tips on how to launch a mobile app in the market and position it on the app stores.

First, understand the concept of App Store Optimization and how it works.

The process of positioning mobile apps in the app stores’ search results to achieve user conversion, is simply known as App Store Optimization. It involves constant monitoring that combines organic positioning and conversion rate optimization. In turn, it helps you convert app visitors into app users. 

Similar to SEO (Search Engine Optimization), App Store Optimization takes multiple variables to make the app appear in the top positions of the specified category and to achieve a higher number of downloads.

While many app downloads are incurred through the web, that accounts for a significantly smaller proportion. However, 65% of downloads are carried out from mobile app stores. Hence, it is imperative to establish an ASO strategy.

Now, that you know about App Store Optimization, understand its advantages and objectives that you should follow:

  • If you don’t have a sizeable budget, ASO significantly reduces the cost of attracting new users.
  • With the breakdown of specific keywords, ASO generates free installations and helps you capture quality app users. 
  • ASO positions your app in the app store rankings, which is upheld by the main keywords.
  • It simply brings profitable business for your brand.

Find out the most influential variables in the app store optimization

The number of app downloads: Speaking of a website, traffic is fundamental for positioning. In fact, it is the most important KPI for any website. 

While positioning your app, you need to consider the factors of CRO (Conversion Rate Optimization) in ASO. However, if the app is not yet positioned, how will you get downloads?

The first few app downloads are essential for the business to get things rolling. Here are a few ideas to obtain them, that is:

  • Run advertising campaigns on both social networks and AdWords
  • Collaborate with influencers and media as they refer you subscribers in exchange for a monetary reward
  • Launch your app in different app marketplaces

Keeping up the momentum of the level of downloads: Maintain the momentum to ensure the positioning of the app and achieve a certain level of performance. 

In that sense, it’s essential to uphold a significant number of app downloads. This number of downloads will gradually increase and maintain the app’s position. If you are making a huge investment in advertising, it results in a spike in downloads. If you invest, you need to remove the ad later because of the app’s position, and the number of downloads immediately plunges.

Frequency and form of use: It is important to analyse the frequency of the utilization of app and the way it is used to achieve good App Store Optimization

For instance, if you determine the most popular features as well as features that are used least if worth eliminating, you focus on frequency. 

Uninstalls: The number of uninstallations of the app is sometimes overlooked. If your mobile app has not been downloaded by users, it really impacts the business in contrast to new installations. 

Moreover, if the number of app downloads decreases or uninstallation increases, it becomes important to detect any issues in the app that doesn’t comply with good user experience. Take necessary actions to retain users and conclude and work on the reasons that make people abandon your mobile app. 

If you are looking for an app builder online to create your mobile app with these many variables, AppMySite has got you covered. 

Are you launching an app? Here are the App Store Optimization best practices:

Determining app goals and ways to monetize the app

Defining your business and monetization model is essential when you are launching the mobile app. With this approach, you can measure the ROI for each acquisition channel. From fixed purchase model or app discovery, display ads, and social ads with CPM to CPC and CPI models, and everything in between should be accounted to obtain the expected ROI.

Additionally, you can apply these investment surpluses for the continuous improvement of the app and its organic positioning.

Learn about the different types of business models depending on the app’s objective and its monetization system:

Branding: Launching your app with the sole purpose of displaying products and enhancing brand image, gives your brand visibility in new channels. 

Business models focusing on this strategy do not seek the sale of products or services directly from the App. 

Leisure: With gamification methods and freemium applications, some businesses prefer to launch a leisure product in the form of an app game. With this type of app, these businesses can obtain various kinds of benefits, like:

  • Gamification: in-app sales of resources, features, and levels of the application.
  • Advertising: through numerous types of mobile banners.
  • Cross-Selling: selling of one’s own brand applications or those of partners.

Selling products and services: The introduction of an application opens a new retail channel that influences the purchase decision in the brand’s other sales channels. 

Zalando is the best example of this type of application, which is monetized through in-app sales. Also, the desktop version of the application impacts on future purchases.

Create a product and sell it: Take an example of an application like Instagram. It was not created to serve the purpose of monetization. This application simply focused on creating a good entertainment product that is valued by many users. However, today, Instagram users eventually end up spending more time viewing photos on Instagram than on Facebook. 

Solving a problem: Create a mobile application that serves as a tool for another app. For example, Analytics for Google Analytics. This mobile application allows users to analyse the metrics of their web and mobile applications. Also, it offers superior functionality to competitors.

Less than 10% of existing applications continue to exploit this monetization model as it is challenging to implement this model because of the intense competition today. 

Generate quality databases: With monetization processes and strategies, some mobile apps have the goal of creating mega databases with all the relevant information about their users. These apps then use this information for advertising purposes or sometimes sell them to other companies. 

These databases need to be well-segmented to make it valuable. Therefore, it is important to be clear about the objectives and the form of monetization to determine the real investment in promotion and development. That way, it influences merely the number of app downloads, which indirectly affects the App Store Optimization.

Define your target audience

Understand your target customers to whom your mobile app will be directed. It will also help you determine promotional actions, and the way value will be offered to your potential consumers.

Plan a strategy

Position your mobile app to serve the purpose of: 

  • app features: its functions and categories
  • type of application: gaming app, social app, travel app, tourism apps, music apps, or Android or iOS
  • create keyword planner and editorial calendar

At this stage, you need to account for all the processes of app building, including pre-launch (development phase), launch (developed application), or re-launch (launch of previously developed apps) to follow. 

App Store Marketing Strategy: How deadlines and sources of the promotion will be carried out 

If you are converting your WooCommerce website to a mobile app, you’ll need to take into account, specific requirements before launching an app.These requirements may depend on the platforms on which the app will be developed on (Android or iOS).

On iOS, for instance, modifications to the app are highly monitored. Also, if each time there is a change, the app should be re-reviewed.

This simply means that new updates to the application must be carried out with caution. However, it is not advisable to make changes too often. It’s important to chart out a plan, including everything, to avoid frequent changes. Keep frequency of changes to the app and inconveniences to your users to a minimum.

Factors influencing the App Store Optimization on Metadata

In this age of mobile apps, Google Play and App Store are crowded with mobile apps, and the level of competition goes higher rapidly. The volume of organic installations is not enough, and the cost of acquisition and user retention is probably insufficient and unsustainable in most cases. Therefore, it’s important to define a strategy that combines obtaining organic and non-organic installations.

Here are the factors influencing ASO on metadata:

App title: the given name of the app should match your offering.

App description or metadata of the app: The app description should be easy to understand for your users.

App category: Choose the most suitable category, wherein you can take organic users into account. 

Keyword selection on App Stores: It’s important to find the right keywords for app stores to get your app ranks higher. 

Ensure you include the appropriate keywords, so as you do not end up as spam.

Factors that do not influence app store optimization on-metadata, but if on the CRO (Conversion Rate Optimization):

App logo: Build a suitable app logo for your app that matches your business.

App screenshots: Add screenshots to your app that will give your users an idea of how your app looks.

Promotional or sample videos of the App: Creating a sample video helps you attract users. 

Factors influencing app marketing actions are the following:

Advertising: creating ads in RRSS and Adwords (Youtube, Apps, Display Network, and Search Network) helps you generate the first app visitors and downloads.

Landing page: Creating a landing page works complimentary to the channel distribution

Social media integration: If you integrate app sign-ins with social media channels, it will work as another means of promotion. For instance, Google+.

Content: Writing apt content in the form of a blog or web content will help you create link-building campaigns. Also, that way, you can increase the authority of the app’s official website and the number of app visitors and downloads.

App ratings and reviews: Seeking as many reviews and positive comments as possible on your app to enhance the app’s ASO.

Manage loyalty and reduction of uninstalls: To retain app users, you’ll need to manage your loyalty program. 

Search for new promotion channels: you can launch your mobile app in other marketplaces and web download platforms, and also in several languages for a wider reach.

App Store Optimization: Budget determination

If you are considering a budget, sound planning is required to optimize your mobile app. It is crucial to know how much you will spend on the app launch and during the app’s other life cycle phases. 

Plan the beginning and end of your paid campaigns for mobile app promotions, and stick to that plan, wisely.

As a general thumb rule, at least 50% of the amount you spent on mobile app development should be dedicated to promotion and ASO (App Store Optimization). 

Well, app promotion is not-so-cheap, but you can save more if you implement and perform tasks for App Store Optimization.

Although a primary determinant of success in the mobile application sector is the volume of app downloads, you need to understand the business models of existing known apps in the market before your own app launch.

To make a mobile app profitable, you need to invest in advertising too. Also, app development should run continuously to increase app downloads. 

Are you running a WordPress website? You can even convert your WordPress site to a mobile app via AppMySite that helps you reach your audience. 

Hope, this information is useful and clarifies any possible confusion about the App Store Optimization strategy, as well as the most influential aspects of an app’s success.

App Store Optimization – Get a high rank on app stores 

App Store Optimization – Get a high rank on app stores 

The number of mobile phone users is increasing across the globe. To cater to their needs, numerous new apps are being added on stores everyday. Around 2 million apps are available in Apple App Store, and 2.1 million apps are being offered by Google Play Store. It indicates that a fierce competition is awaiting your app. 

However, if you have created a mobile app from website, it’s essential to optimize your app from the beginning and spend some time on App Store Optimization.

ASO is simply a technique for increasing the ranking of apps on the app store, much like SEO. From keyword optimization and back linking, to conversion optimization, you need to take care of everything in between. 

In this post, we are enlisting the ASO tips that will help you optimize the rank of your mobile apps search results on app store, drive more traffic to your app’s pages, and, trigger the download of your app. 

Maximize your exposure

The higher your app ranks, the more it is visible to app users. App title, description, and keywords are the main factors that determine your app visibility on the stores.

Title: The words you insert in the title should act like keywords. There should be a right balance between keywords and branding. The text must be descriptive. 

Description: The app description should be short and crisp. This description should promote the core features of your app using keywords.

Keywords: Understand the credibility of your app and find relevant keywords that are often used by your target audience. Do not repeat any keyword.  

How to optimize your conversion

Your app has gained exposure and is now visible in the search. Now you have to figure out how you will convince your potential users to download your app. 

Mobile app icons, screenshots & videos and reviews & rankings are the main factors that will help you optimize your conversion. 

App Icon: The design of the app icon should be sleek and simple. Also, it must represent your brand. A uniquely designed icon allows you to catch potential users’ eyes. 

Screenshots and videos: Users want to see how the app, that they are going to download, looks. The first two-three screenshots are the most important that play with the users’ mind. 

Reviews and ratings: The better your app rating, the more relevant your app is. Also, users’ reviews help you improve your app ratings. Do not forget to reply promptly, mentioning a bug or crash or anything relevant. 

Stay up to date

Update your mobile app regularly: Keep your mobile app updated with the trend and make it edgy for your competition modifying it in every 3 to 4 months. This will keep your customers engaged and helps you solve bugs if any.

Update a new version: Analyse the dashboards and custom reports available on Google Play console and App Store connect to get an idea of your app performance. That way, you can change the subtitle and refresh the app icon accordingly. It helps you narrow it down to the best listings possible.

Keywords: Searching for keywords should be a continuous process. You need to research your competition, analyse their reviews, and find and place new keywords you didn’t think of before. 

Screenshots: Updating screenshots regularly showcase new features to your users. Highlight new features of the app that will encourage users to drop positive reviews.  

Final words

With the increase in choice of mobile apps available on Google Play and App Store, it is essential to make App Store Optimization a crucial part of your marketing strategy. 

Once you create a mobile app from a website, you need to follow the tips to optimize app store. Also, invest your time and effort on improving your mobile app’s ASO. You will be able to reap the benefits in the long run and keep those organic downloads coming in.

App Store Description – 5 mistakes to avoid before putting it on stores

App Store Description – 5 mistakes to avoid before putting it on stores

You have worked beautifully on your app, from perfecting every last detail to testing it, now the time has come to publish it on the App Stores.

Whether you choose the Google Play Store or App Store, you need to work and optimize your launch as there is a process involved in it.

Focus on an important part of the publishing process, i.e., app description. This description shows what your app is all about.

Why is the app description necessary?

App description helps in improving the ranking of your app in the app stores, which is generally called App Store Optimization. It is a crucial part of App Store Optimization.

With an appropriate app description, you can pitch your app and convince your potential users to download it and use it. On the whole, the success of your app highly depends on the way you write about your app in the app description.

In the same line, if you build your app using an app builder online, you can have your app published without much hassle about writing the app description. This app builder helps you optimize your app description.

However, if you are writing an apt description for your app, you need to avoid the following five mistakes to flawlessly show it off to the world. Here you go –

1. You’re neglecting screenshots

 Most of your potential users are browsing on a small screen. From finding information to shopping groceries, and everything in between.

Since many brands have introduced their apps, users are in a habit of scrolling the apps listed in the stores. With this in mind, you must pay close attention to your visuals. These visuals should not only be eye-catching but also showcase the quality of your work.

Don’t be hasty with your screenshots as you have spent time creating an amazing app. Screenshots act like a window display of your app. Also, they must be of optimal resolution to each store.

2. You’re writing poor content

 

The text in the app description should be impeccably written. This text conveys a serious message to your potential users. If there are any typo or spelling errors in the text, it will put off your prospective users and impact negatively on the success of your app.

The app description can have up to 4,000 characters in both the App Store and the Play Store. Mistakes happen, but you need to have the text proofread by experts. Also, once your app is published, you cannot correct any mistakes.

Additionally, you are accountable for writing the text according to the platform on which you are publishing your app. You cannot mention another platform in the description; it’s forbidden.

Let’s say: Words such as Google or Android should not be included in the text, or you will risk rejection.

In addition, you can use the name of Apple products, like the iPhone or iPad, instead of using smartphone or tablet.

3. You think everyone knows your app

When you are launching your app, you need to know how to make your users understand your app. You need to write your app description with precision.

Your prospective users should be able to understand the purpose of your app and what they can get from using it within a fraction of seconds.

Do not be reluctant to write the text and make it as descriptive as possible. Also, you should contextualize your explanations with examples.

Remember, even if some things seem obvious to you, not everyone is an expert in your domain. Also, avoid using technical or business terms as much as possible to reach the likely people.

You need to clearly show your users that how can they get useful information by downloading your app. Do not just list the features of your app. Also, write about how your users can get benefits using your app.

Be honest on the functionalities of your app and explain them for users to understand.

Moreover, keep up with your promises, or your users will get disappointed and delete your app.

4. You’re not optimizing the length of your texts in the app description

 

 

Both the App Store and Play Store have specificities in terms of the number of characters. You need to manage and optimize the length of your texts. However, avoid the use of ellipsis (three dots) at the end of your titles and their descriptions.

Apple App Store: You are allowed to use 30 characters at max in the title and subtitles of your app.

If an iPhone X user, for example, is searching the app store, only the first 19 characters of the title and the first 25 characters of the subtitle are visible on the search results page.

A user can only see 30 characters on the app’s page. Therefore, you should avoid using trimmed texts on the search pages on iPhones for a better impact.

Tip: A promotional text box that can hold up to 170 characters is available before the app description on the app’s page. Although this field is optional, we recommend using it to evade a shortened text on your app’s page.

Additional advantage: You can modify the text in the promotional text box without having to submit your app again.

Google Play Store: You are allowed to use up to 50 characters for the app title. However, you need to limit your text for up to 22 characters to avoid the truncated text.

If you want to add more information, there is a field that is only visible on the app’s page. You can add a short description in the 80 characters limit. Also, you cannot add subtitles on the Play Store.

Tip: You can set your Package Name while building an Android app. The package name will be visible at the end of the URL, for example – com.myapp.example. You can also add a keyword to make your app easier to find. Choose the name wisely, though, as you cannot change it later.

5. You forget to sell your app

 

You will be at the final stage of publishing your app once you finish with writing the app description. However, do not misjudge that the success is guaranteed because your app is on App Stores. You need to convince your potential users to download your app. For that, you have to market your app, wherein your descriptions come into play:

Title and Subtitle: the text of your app that is visible without opening the app’s page plays the most crucial role. Describe the usefulness of your app quickly and clearly. Just be direct and straightforward.

Also, you should possibly choose a catchy and clear slogan for the title and subtitles of your app. If your user doesn’t understand what your app does, they won’t open the description page.

Full description: The promotional text in the App Store is useful. This text complements your subtitle and helps in creating interest among users. You can take advantage of this field to promote your app.

You can give a key detailing of your app in the description, but do not overdo it. Remember you users read on a small screen. It’s best to write in shorter paragraphs, including bullet points or lists. Use capital letters sensitively and only where it’s necessary.

Keywords: Adding keywords in the app description is useful for app indexing. It is possible to add tags on the App Store. These tags improve your ranking depending on the search results. However, do not use too generic keywords or tags.

Be precise with your description to stand out from the competition.

Call-to-Action: Giving a call-to-action at the end of the app description helps convincing users who are still undecided about choosing you. You can display this action as an advantage, such as ‘free for life,’ or create an urgency, such as ‘discover the treasures of Ancient Egypt.’

Also, you can add something like ‘App created by the developers of …’ or ‘Ideal for …’. The main aim is to put your potential users to live-action.

The endnotes

Now you must understand that creating a beautiful app and publishing it doesn’t guarantee you success. You need to convince the app users to download your app and use it.

In this competitive market, you need to showcase your app with the right app description. Each detail matters and keeps your app alive.

App stores give you access to statistics that verify your texts, keywords, and screenshots, if they are efficient for your app. You can use these statistics to analyse your performance and modify your content accordingly.

If you are using a mobile app builder for WooCommerce to create your app, a team of experts is on hand and can advice you through the journey of app-building.

How to get 10,000+ app downloads in the first month – Launch like a boss!

How to get 10,000+ app downloads in the first month – Launch like a boss!

So, you’ve launched your first mobile application! After a lot of effort and hard work to make your own app, you finally went live with your mobile app.

Congratulations, it is a big accomplishment!

You should be proud of this achievement. But, just launching your mobile app is unfortunately not enough.

If you’re under the impression that you can now sit back and relax and watch your business bloom, then that could be further from the truth in today’s world!

As per the latest statistics for the third quarter of 2019, there are over 2.47 million apps on the Google Play Store and 1.8 million available apps on Apple’s App Store. This only proves that the competition in the app market is fierce and the chance is bleak for any new mobile app to succeed.

So, does that mean that one should not venture into the mobile app market now since the market competition is immense?

Absolutely not! With the advent of technological breakthroughs, especially in the mobile app platforms, more and more consumers are preferring to access the web from mobile browsers and mobile apps. And, due to this reason alone, there has never been a better time to launch a mobile application.

So how do we ensure success with our latest mobile application?

The simple answer to that would be the right preparation and correct implementation.

We at AppMySite mobile app builder, do not only pioneer in app development, but we also know how to market a mobile app for success.

Aiming at achieving over 10,000+ downloads is very much feasible and we’ll show you how. Our mobile app marketing experts have curated some of the best practices that you must follow to ensure a successful mobile app from the get-go.

Ensure top-notch quality

You must think of your apps like a product or a service, and the number one way to ensure returning customers is to offer the best quality object. Similarly, to ensure increasing app downloads and minimum churn, you must ensure that your app is of superior quality.

From user-experience to load time, everything should be optimized to make sure that your consumer sticks to your mobile app and does not switch to one of your competitors.

This factor becomes even more important when you want sales and conversions from your mobile application. Let us look at stats that compare the cost of retaining a loyal customer for both iOS and Android.

The average cost of retaining a long-term iOS user is nearly 30% less than that of retaining a long-term Android user.

With AppMySite, you can rest assured that you receive a premium native mobile app for both iOS and Android. When you convert your WooCommerce website to mobile app with AppMySite, you ensure quality that your customers love.

Remember, that quality speaks for itself and you must keep updating your mobile app with the latest and compatible versions.

Get the basics right with ASO

To expect thousands of users to automatically flock to your newly launched mobile app listing page and download the app is unreasonable.

As a matter of fact, newly launched mobile apps hardly ever appear in search results and do not get the preference from the search engines.

One of the most prime ways to combat this and to ensure that your app starts appearing in the search results is App Store Optimization or ASO. Let us look at some of the main practices of ASO that you must implement on your app listing page.

Suggested Read : How ASO boosts your mobile app ranking

1. Correct Keyword Selection

Keywords are the building blocks of all the content that goes on your app listing page. From the content of your app title to the content on your app description and much more, everything should be well optimised with the right keywords that are relevant to your business objective and target audience.

Therefore, you must spend a good amount of time and effort on selecting the right keywords for your app listing page content. Along with that, you must also do some research on your existing competitions, on what they are doing correctly and what areas you can improve on to gain a competitive edge.

There are some brilliant tools that can help you with this, the list is below.

  • AppCodes
  • Appnique
  • SearchMan
  • Appmind.co
  • SensorTower

Do note that keyword selection is not a one-time process, you must keep a track of what keywords are performing well and which ones are not and keep updating your content. Keep trying out different variations to find what works well for you.

2. App Title

Choosing the app title is one of the most important factors when it comes to optimizing your app listing page. App title is different from the app name. App title is what appears on the app listing page and app name is what appears on your mobile phones.

Let us look at the app titles for some of the mobile applications that are faring very well for themselves to understand what they have done right.

  • Dailymotion – the home for videos that matter
  • LinkedIn Lite – Easy Job Search, Jobs & Networking
  • Bumble – Date. Meet Friends. Network.
  • Zomato – Restaurant Finder and Food Delivery App
  • CamScanner – Scanner to scan PDF

As you can observe that each app title above has a name and a very short and crisp description of what the app does.

These app titles are optimized and an optimised app title helps the app store realise what the app is about and what the correct target audience for the app will be.

Your app title is should be short, simple and relevant to the industry that you cater to.

3. Subtitle

You can now add a subtitle for your mobile application as well. The subtitle has a 30 characters limit and can be utilized to highlight your mobile application and its offerings.

4. App Description

When a potential app user browses to your app listing page, the app description is what serves to him as an intro to what your app is about.

While submitting an app for publishing to the app store, you’ll have to fill two different fields for your app’s description. One is a short description and the other one is a long description.

Your short description limit is about 80 characters and the long description gives you a massive 4000 characters limit.

You must ensure that these fields and the character limits are utilized to the maximum to describe your mobile app in an engaging way. You must also not add content just to fill the space, it should be concise, relevant and specific to what your users are looking for.

Optimizing your app description with the relevant keywords will ensure that your app store understands your authority in your domain. This will promote your mobile application’s ranking in the search results.

Finally, your mobile app’s description is what will convince your potential user to either download your app or not to download the app.

5. Engaging Video

There’s always an option to upload a video for your mobile application listing page and you must utilize this opportunity.

Not everyone wants to read a long description of your app, which is where a video can come in handy.

A compelling yet short, engaging and relevant video can do wonders for your app listing page and app download numbers.

Uploading this video to YouTube opens up another marketing channel for your mobile application, i.e. video marketing, which is discussed in detail further in this article.

6. Beautiful Screenshot Designs

When uploading screenshots for your mobile application, do not just upload plain screenshots from your mobile app. Have them properly designed by professionals.

These screenshots should be attention-grabbing and beautiful enough to compel anyone to download your mobile application.

Let us look at a few samples below.

As you can observe from the above-listed apps, they have uploaded really beautiful and explanatory designs and are captivating and encouraging a user to download the mobile application.

7. App Icon

Your app icon is what represents your mobile app and your brand as a whole. Make sure it is designed well as you do not want to miss the brilliant marketing opportunity.

Making a visual impact on the mind of the users is as important as creating good content. Your app icon should be stimulating and compelling enough to invite users to open the app and use it often.

Make sure it stands out from the rest of the app icons on the user’s mobile device.

8. Ratings and reviews

No other marketing strategy is as powerful as the good old word-of-mouth. The ratings and reviews for your mobile application serve the same purpose. Any application with a good number of ratings and reviews will always promote more installs from new users.

Additionally, they serve another very useful purpose, more the number of positive reviews and ratings, the better your search rankings will get. Better response to your mobile application will make the search engine realize that your app is a better offering and can be placed above other applications that are not getting as good a response as the rest.

Encourage everyone in your network including your website users to leave a positive review and rating for your mobile app for both iOS & Android applications. This will serve as a good base for your initial batch of reviews and ratings and will eventually grow from there.

Implement exclusive discounts and offers for your application users to leave a positive rating and review. This will also promote a positive movement in this front.

Do make sure that you respond to as many reviews as possible, especially the criticisms or the ones on the negative side.

Google Index

Now that we’ve discussed the main App Optimization Strategies, let’s discuss other strategies that can be helpful for your mobile application’s success.

The next action for your mobile application should be to get it indexed on Google. Usually your mobile application URL will be automatically indexed on the Google search engine.

However, if in a case that even after a week or two your app is not indexed, have it manually cached by experts. This will improve your app’s visibility and downloads.

Additionally, a mobile application also helps improve your website’s ranking and in search engine optimization.

Pricing Strategy

One of the important factors in promoting mobile app downloads is the pricing strategy. To achieve the 10,000 downloads for your app, you must make sure that your mobile app is free to download.

You may have in-app purchases or a freemium strategy, however, the mobile app should be free to download at first. This will encourage new users to try your service in the first place.

Marketing

1. Content Marketing

Content marketing forms should get the biggest chunk in your marketing strategy and efforts. This is the number one way to promote your mobile application by directly interacting with your audience.

This includes the regular publication of premium and high-quality articles and blogs, on-page and off-page articles like writing for premium blogging websites like Blogspot and Medium and much more.

This activity not only builds great credibility for your brand but also serves as an amazing medium to promote your services, latest deals and offers on them.

Suggested Read : Complete guide to build and make your mobile app a success

2. Social Media Promotion

Being active on social media platforms does not only serve as a great branding medium but also helps your users connect with you and promotes customer engagement, which is an important aspect for B2C businesses.

If you are an existing business then most probably you already have social media accounts for your brand. It’s time to leverage that to promote your mobile application.

Extensively promote your mobile application on your social media posts, stories, videos and much more.

Pinterest, Facebook, Instagram and Twitter are some of the most premium social media platforms today. TikTok is another social media platform that is relatively new but is growing very rapidly.

Select the ones that best suit your target audience for targeted promotions.

3. Video marketing

Video marketing is another marketing channel that is relatively new but has very quickly become a premium pillar in promotion of any kind. Be it a product review or influencer promotion, video marketing covers all.

YouTube has become the 2nd largest search engine after Google with over 1.9bn users. Therefore, you should take video promotions very seriously. More and more people are now preferring videos over written content as it is easier to understand and does the job quicker.

Extensively promote your mobile application with regular video uploads. This not only helps build your brand but also gets maximum visibility and ultimately promotes mobile app downloads.

Make sure that your videos are engaging and of appropriate length. You can optimize the videos with a good thumbnail and the right title, description and tags.

You can also involve existing YouTubers to promote your mobile application. We will discuss this further in detail.

Networking & Publicity

Networking and publicity can do wonders for your mobile applications.

Join and become a part of multiple relevant networks for your business and target audience. Spread the word about your new mobile application amongst your peers and encourage them to download and use it.

Ask them to leave a positive review on the app store and to spread the word. As we discussed earlier, word of mouth is the most effective marketing strategy.

Join relevant groups on various networking websites like Facebook and LinkedIn groups to promote your mobile application and encourage downloads.

Referrals & Advocates

Introduce referral marketing amongst your app users. You can introduce a small reward or an incentive for each successful referral.

This will encourage your existing users to bring in more users and eventually increase your customer base.

You can also designate existing loyal customers as your advocates, who can then further introduce your mobile app amongst their networks.

Submit app to multiple stores

Another strategy is to promote your app on other app store markets. There are multiple app store markets where you can list your mobile application.

These markets facilitate the process of advertising different types of mobile apps by freelancers, start-ups, and businesses.

You can submit your app for review or add the description of it with a photo in a proper category, which will allow you to more accurately reach potential users.

Here’s a list of a few such platforms.

  • Touchpads
  • Phonedog
  • Alphadigits
  • Apps4review

There are many more such platforms that you can leverage for your app promotion.

Paid Promotions

1. AdWords

Another very smart marketing strategy is to run paid advertisements on multiple platforms. Be it Google AdWords or paid ads on social media like Facebook, LinkedIn, Instagram and YouTube.

Paid ads allow you to reach your target audience immediately without many efforts. Make sure that you define your ad campaigns very well including the correct audience demographics like age, gender and location.

If required, you can also consult an expert like PPC managers.

2. Press Release

There are multiple online and offline publications and news agencies that can promote your mobile application and get you the exposure that you need.

This is a step that you’d not want to skip if you are looking at achieving 10,000 downloads milestone.

Do note that there are multiple free PR agencies as well, but they do not offer the required exposure as their audience is very limited. You may want to start your campaign with a free PR to test the waters.

3. Bloggers, Influencers & Celebrities

Involving bloggers, influencers and celebrities is another good strategy to promote your mobile application.

Identify the bloggers and influencers that directly engage your target audience and approach them with an offer for your app promotion.

Your campaign cost will depend on how big the influencer you engage is. You’ll be able to negotiate the number of views, impressions and downloads for your app with them as well.

Miscellaneous

Now that we have discussed multiple strategies to promote your mobile application, let us also discuss a few other strategies that may not be as important as the rest but still can contribute to your app downloads.

1. Awards

There are multiple organizations that commemorate mobile applications and other technological software with tech awards.

These awards improve your mobile app’s credibility amongst the general population.

Do note that there are some awards that are paid as well. In other words, you can buy the awards. You may want to consider taking that route depending on the award’s credibility.

2. Viral Marketing

Many brands get the visibility that they want by creating a viral marketing campaign. It could be a challenge on social media or a funny meme that gets so famous that the brand gains the branding that they desire.

However, there are no fixed rules or strategy to create a viral marketing campaign. You must brainstorm on what can work amongst your target audience.

Do note that viral marketing is a double-edged sword, it can garner both positive and negative publicity.

3. Website promotion

Your website is your brand’s face on the web. Make sure that your website is optimized and functionally operational.

You can also leverage this online real estate, i.e., your website to promote app downloads with either an attractive main banner, or a pop-up that redirects your users to your mobile app.

4. Email signature

Another small hack is to include the link to your mobile application in your email signature. This will give your application an added exposure.

5. Email Marketing

Since you already have an audience from your website, you can include email marketing for mobile app as a strategy to gain the exposure and eventually downloads for your app.

Conclusion

There you go, we’ve discussed a foolproof plan to promote your new mobile application. With the implementation of the above tried and tested promotion methods, your mobile app marketing strategy is complete and you’re on the right track to accomplish your goal of having more than 10,000 mobile app downloads.

Get in touch with us for any other information. If you’re looking to turn your website into app then look no further, AppMySite online app maker has you covered.

How App Store Optimization boosts the ranking of your mobile application 

How App Store Optimization boosts the ranking of your mobile application 

Make your own app with App My Site: Building a great mobile app is not enough to outperform other apps that have a superior marketing strategy. 

Like websites are promoted on search engines through SEO, mobile applications can be discovered on app stores by optimizing the content. 

Suggestion read: The Importance of App Store Optimisation in App Promotion

Let’s get started to understand the factors that help in improving the visibility of an app: 

App title

If you are reading this post, you know it was the title that appealed to you. In the same way, you can draw the attention of your users through an engaging title. 

It is easy to create an impact on the users if you have an optimized title. By optimizing the content, we mean including a popular keyword in your title that users are looking for. 

You will get merely 30 characters for the Apple App Store and 50 characters for Google Play Store to put together an impressive title. We know it’s as tough as it sounds. 

Be mindful when you integrate keywords in the title of your app. Inserting too many keywords can also lead to a ban by the regulatory authority. 

Take the smartest approach to create mobile app title. Look for keywords that appropriately describe the purpose of your mobile app. 

Think of LinkedIn that uses – Connect, Apply & Find Jobs, hooking users instantly through its app title. You will see LinkedIn in the top 10 searches of the App Store when you type in “jobs” in the search field. A good title is certainly the biggest factor to influence the ranking of an app. 

App description

This is where most people throw a spanner in the works. While the app stores may overlook the quality of the content in your app description, your users wont. 

An ideal description of your app should include the features and advantages to the users. For both the platforms, App Store and Play Store, you will get 4000 characters to explain the functionality of your app. 

While the number may seem big enough, it is actually not. It will be difficult to convince someone to download your app in 500 words. 

It is best to avoid faffing and include content that the user is interested in reading. If they are already at the door, don’t tell them how important it was to reach you. 

Subtitle

This is a new feature that offers another opportunity to include your keywords. A subtitle is below the main title and is limited to 30 characters. 

Include a keyword and the highlight of your mobile app to promote it.

App Icon

App Creator

Yes, your users will find you through your app title but they will only click to download your app if you design an attractive app icon. 

Making a visual impact on the mind of the users is as important as creating good content. You can draw a significant audience if the face of your app is appealing enough. 

While designing the icon of your app, keep in mind the image that you want to create in the mind of the users. Besides standing out among hundred other app icons, it should reflect your brand. 

Conduct a look test to see check if your app icon is considerably noticeable amongst other brands. Be sure you pass the look test before finally launching it.

App Screenshots 

Like we said in the previous section, creating a visual impact for the users is more likely to fetch you more downloads. App screenshots are the best medium to improve the optimization of your mobile app. 

Pick out your best screen from the app to offer a sneak peek to your customers. Additionally, include screenshots that display the features and the highlights of the app. 

For an e-commerce mobile app, your customers should be convinced that you offer multiple payment gateways, an excellent interface and a great collection. 

The screenshots may not be a great push for optimizing the app from the SEO perspective, but they will certainly invite more downloads, once you are on the top 10 list.

Ratings & Reviews

App Store OptimisationIt is easier to convince users to download an app that is backed up by good ratings and reviews. Good reviews and ratings is an indication to a trustworthy mobile app that users will be more inclined to download.

Additionally, mobile apps that is rated well and supported by customer feedbacks have a better chances of ranking higher on the app stores. Apps that have not been reviewed or rated by any user often lose visibility. 

Offer people a discount or loyalty points when they post a review or rate your app. This is a great way of making your customers happy and improving the chances of ranking higher on app stores. 

App Preview Video

At the end of the day, it is the downloads that matter the most. Engagement of relevant customers will increase your sales and improve your ranking on an app store 

A preview video is a great way to convert users who are unsure of their decision to download your app. It has been a proven fact that apps that use impressive screenshots and preview videos have higher chances of converting customers. 

You can add a video that ranges from 15-30 seconds to show the purpose of your mobile app. 

Both Google Play and App Store take into account the downloads of your app to offer a higher ranking. 

Google Index

In most cases, whenever you publish an app on any app store, Google uses its crawlers to index the app URL after which it eventually starts appearing in the search results. 

However, if your app has not been indexed by Google for more than a week, it is advisable to manually get it indexed. 

It is important that your mobile app has visibility of the search engines to attract a chunk of audience who prefers using web browser for all their findings. 

App store update 

There is a high possibility that if you follow everything that we mentioned in this post above, your mobilenapp will rank in a matter of a few weeks. 

The next sustainability step involves updating the app to meet the compliance of the respective store. Simply improving the features or adding products will not be enough to keep your app updated. 

Since your ratings will be revised after the launch of a new version of your app, make sure you include every detail of the new features your app will offer. 

This will also give you an opportunity to add newer keywords for better SEO results. 

Keep yourself updated of the store policies to ensure your app is usable even when the regulations change. 

App Category

Whether you are building your app through the best app builder or through a development company, it is important to ensure your app is published on a relevant category. 

Publishing an app is not possible if you are from a non-technical background. Do some research yourself and let the development company know what category your app will be published in.

This not only exposes you to the right audience, but also cuts down competition from irrelevant industry. 

Wrapping Up 

There is a massive competition to rank well on the app stores presently. To be able to stand out among a myriad options, it is important we optimise our mobile apps and invest in a good marketing strategy. 

If you have lesser time in hand and you are in the process to Convert WooCommerce website to mobile app with App My Site, you can always choose the add on package for App Store Optimisation which will optimise your mobile app pre-launch for enhanced ranking on respective app stores. 

 

The Importance of App Store Optimisation in App Promotion

The Importance of App Store Optimisation in App Promotion

Converting a website into a mobile app is a child’s play today. With a plethora of easily available quality WordPress Mobile App Builders in the market today, almost every other website has its own app. In a sea of similar-looking apps, the challenge then becomes vying for new apps users and ensuring that it is easily discoverable on the app store.

Let us understand why that is important and how App Store Optimisation can be achieved:

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What is App Store Optimisation?

Just like Search Engine Optimisation tools and techniques are used to improve the searchability and visibility of websites, App Store Optimisation involves optimising mobile apps to become more visible to interested customers. This means ensuring that it lists high in search results and features in the trending lists to get maximum traffic to your app. There are several ways in which a mobile app can be optimised according to the app store to ensure maximum app download.

Why is App Store Optimisation necessary?

Research has shown that searching for an app and browsing for popular or top-rated apps on an app store are some of the most popular ways in which individuals discover and download new apps. In order to reach out to potential new app users, your app must be easily discoverable and should have credibility. No matter how great your app is, if it isn’t even visible to the individuals who are looking for it, it is of no use.

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What are the factors that influence the App Store Optimisation?

Several, actually. Right from the name of your app, to the category and sub-category you place it in, the keywords and tags you assign to it, the number of downloads, rating, and so much more – everything impacts App Store Optimisation. Hence, when you submit your application to app stores, put sufficient thought in deciding these factors. However, if your mobile app isn’t engaging enough, chances are it will garner negative reviews and ratings. Non-IT businesses and companies can use an expert WordPress Mobile App Builder, like AppMySite, to convert existing WordPress websites into mobile apps for quality, cost-effective, and elegant native mobile apps.

How to improve App Store Optimisation?

Experts suggest that you must continually work to optimise your app to sustain higher ranking. However, small actions like adding a relevant keyword in your app title, choosing the right category, asking loyalty customers to submit a positive rating, and resolving issues promptly will lead to better ranking. The importance of adding a sufficient number of screenshots cannot be emphasised enough as it provides potential users a glimpse of how the app will look like. With Android Instant apps catching up, the spotlight is on providing an immersive experience and a flawless design from the moment go, with no room for error.

It is important to remember that App Store Optimisation is a slow process. Even when all the things are in place, it will take some time for the app to trend and rank higher. However, it is important to have a powerful and engaging mobile app to retain new app users. You can build dynamic, feature-rich, and secure native apps for your existing website using AppMySite a dedicated WordPress Mobile App Builder. To know more about how you can benefit from AppMySite, get in touch with us today!