Mobile Application Technology: Trends that will rule 2020

Mobile Application Technology: Trends that will rule 2020

Mobile apps have emerged as the most fascinating technological revolutions. The technology is evolving with the speed of light and is extending to dimensions, unlimited and unimaginable. From your morning alarm to the book that you read or the web series that you watch before sleeping at night, app technology has marked its presence everywhere.

It will not be an exaggeration to state that this age belongs to mobile application technology and will be ruled dominantly by the same in near future as well. For instance, mCommerce is observing a rise like never before as more and more businesses are creating app from websites everyday.

There are innumerable examples that testify the importance of mobile apps in our day to day lives. As a hardcore tech-savvy or just as a curious soul, if you are interested in the developing trends of technology, this article is meant for you. Read further and discover the most mind-blowing trends of mobile app technology that are set to take the world by storm.  

Top ten trends that will rule 2020

To determine your business goals and to shape your vision for the future, you must be aware of the changing ways of technology. It has become easier to make your own app for free and rule the sphere of mCommerce.

The app trends have seen many other spectacular developments that are changing lives across the globe. The trends will continue to influence our lives in the near future as well.

As we are heading towards 5G, many technological changes that seemed a distant dream will become more feasible. These technological acquisitions and implementations will not only empower businesses, but also affect our day-to-day lives on a personal and global level.

The mobile app technology trends that will remain hot in 2020 are:

1. Wearable & Foldable Devices

Wearable mobile devices

Studies state that the export & import of wearable devices is seeing a rise like never before. Smart wearables like the Fitbit, Apple Watch and HoloLens have already gained immense popularity. This year, body-suited devices will become the go-to source for various purposes like health monitoring, mobile computing & connectivity or even for the sake of smart accessorizing. These wearable gadgets communicate with mobile applications to deliver information in new ways and empower many industries like sports, fitness, fashion, and healthcare.

The world is also thinking beyond desktop and laptops as flexible displays and foldable devices are becoming the next big thing. As evident, the market is already surging with curiosity and amazement for the wearable & foldable technology. 

2. On-Demand Apps

This trend is catching up in 2020 as businesses are converting their websites into apps. WooCommerce app builder tools are catering to the growing demands of affordable and native apps and delivering quality apps in no time. Apps are in demand in every industry and users are already spending more than $57 billion dollars a year using on-demand services.

Medical services on demand, cab on demand, virtual coaches, salon services, maintenance services are all available on apps. With the increasing benefits of technology, the functionality of business apps is also increasing and making lives easier. Having an app for your store will become an absolute necessity for success this year.

3. Mobile Wallets

Mobile wallet digital money

The shift from paper money to plastic money was a great revolution. People prefer using Credit & Debit cards for their day-to-day transactions. However, mobile wallets & digital money is rapidly taking over and becoming a better alternative to the existing modes of transaction.

Digital payment entities are facilitating business as people are easily shopping and paying online with multiple payment gateway options. Bank tokens and digital loyalty rewards management have become easier with this technology. Thus, digital coins, tokens and wallets will get more popular and their application will also expand this year. 

4. Internet of Things

Internet of Things

The IoT technology is nothing new and every technologically aware individual might have come across this term. It is the network of devices connected with the internet, that is making our daily lives more convenient and easier. It enables the automated control of many devices like our domestic appliances, security systems and more.

Remote access of these devices is being facilitated by the IoT technology. It is greatly influencing and shaping our household systems, automobile industry, healthcare sector and more. According to Statista, a data science entity, the revenue from IoT technology will surpass $1.6 trillion by 2025, and thus, it is worth your time and investment. 

5. Artificial Intelligence

Artificial Intelligence in Mobile App Development

This technology made way in the mobile app development industry ages ago. However, the nominal rate of current usage metrics of Artificial Intelligence does not justify the vastness of this technology. Unlike popular belief, its usage goes beyond virtual assistants like Alexa and Siri.

It further extends to image, face & voice recognition, data comprehension and even sentiment sensors. These features are now also being integrated in mobile app technology to enhance the apps’ performance. Artificial intelligence is certainly making our lives easier by incorporating learning, reasoning and self-correcting abilities into our machines and gadgets.

6. Augmented Reality

The technology of Augmented Reality is being used in mobile apps to suffice a variety of requirements. One of the most popular implications involves the use of this technology in gaming apps. Virtual makeup, styling, dressing, designing and accessorizing apps are also using this technology to empower their systems.

The application of Augmented Reality will expand beyond the health, entertainment, fashion and clothing industry and spread to sectors like real estate, home décor, and more, as people will make use of perceptual information to test things in virtual spaces and real world-environments before buying them.

7. Chatbots

Woman using chatbot technology

Chatbots are the software that communicate with us through audio, text, images or other medium. With passing time, the technology is turning more advanced and interactive. Such systems are now simulating human behavior and are being freely used in app technology. The interactive chatbots are being used domestically and commercially for innumerable purposes.

Although, the percentage of mobile apps using this technology is still quite low, the scenario is expected to change from this year. Chatbot technology is already shaping messaging apps, speech-assistants, talking toy-apps and more and is expected to further expand this year. The relevance of chatbots will expectedly grow more distinct in 2020.

8. Cloud Computing

Cloud Computing technology

Cloud computing technology, despite being quite old, has not reached the zenith of its potential yet. However, the technology has already penetrated to the app development sector in forms of unlimited data storage apps and integrated data management systems.

In the age where data is power, every individual or business needs huge data convergence, assimilation and dissemination hubs. Thus, cloud computing technology is constantly evolving and expanding, thereby enhancing and empowering the performance of apps.

9. Predictive Analysis

You might be indifferent to the term ‘Predictive Analysis’, but its application is so immense, that you come across it daily. The ‘predictive text’ feature on your phone that aids your chat apps, is one great example of predictive analysis technology. However, it is not just limited to that. This technology is being widely used to forecast events for data.

There are entertainment apps that suggest shows & movies based on your past viewing history, shopping apps that suggest products based on your purchase history, and the list goes on. Besides customized suggestions, this technology is also being used to empower businesses by predicting performance of various assets and giving empirical and quantifiable data for the same. 

10. Enterprise Mobile Management

Enterprise Mobile Management

As the name suggests, enterprise mobile management (EMM) is a set of people, organizations and systems, using mobile technology for streamlining businesses. From registering employee attendance with biometrics to managing document security, finances, files, projects and synchronizing various departments, this technology is doing it all.

Businesses are opting for these centralised management systems that can also be operated from mobile phones. Enterprise Mobile Management systems are being integrated into mobile applications for the smooth management of a digital ecosystem for businesses. With the growing trend of offices expanding beyond concrete walls, and turning to liquid work spaces, mobile based enterprise management is bound to grow in the coming years.

Tap into the technological treasure-chest

As we are ready to step into a new era of technical richness, security and finances become the primitive concern. One needs to know which path to take, how to proceed and where to invest, in order to make the most of the opportunities.

If you are thinking of harnessing the advantages of mobile app technology, you must determine your potential and the scope of your brand first. You need not integrate all the features discussed above. Fathom your requirements and ensure the integration of only those features and services that are necessary and productive for your business.

To tap into the world of mobile technology, you can build an app with a DIY WooCommerce and WordPress app builder tool like AppMySite. It is empowered with the latest AI technology and ensures the best features for your Android and iOS apps.

Catalyze your success with the right information and the most efficient technological tools. Keep following our trending articles for more such informative and entertaining content and stay updated. 

Building a native mobile app? Here is a foolproof plan to create it without coding

Building a native mobile app? Here is a foolproof plan to create it without coding

Creating an app from a website is the perfect way to start engaging your website visitors on their mobile devices. It helps in improving mobile traffic and enables your users to spend more time on your app pages.

Today, you do not need to be a programming wizard to build an app that your audience will loves.

With the availability of a DIY app builder tool, like AppMySite, you can easily make your own app in a code-free environment. And, the outcome will exactly be the same what you hoped for.

In this post, we have laid out a plan for you to create an app from scratch, that too with no programming experience. Here it goes –

DO YOUR RESEARCH 

Research

Building an app begins with progressive research.

From putting down your business objectives and selecting the mobile platform, to understand the market and app monetization options. 

Ask yourself a few questions before going ahead with the design and development of your mobile app:

Who is the competition?

competition

Understand the market for existing, similar mobile apps, before you start building an app. 

Do not get demotivated if somebody has already created an app on the similar line of your thoughts. Remember, there are many apps out there, doing similar things.

However, if you build an app with advanced features and functionalities, it will stand out from the crowd of other apps.  

If existing apps are successful, you need to ask yourself the following questions: 

  a. What can you do to make your app better?
  b. Where are your competitors letting their customers down?
  c. What can you offer to the market that is unique?

Conversely, if you are building an app that is an extension of your existing service you operate, competition does not matter as much. You are offering original content to your specific audience who already knows and trusts your brand. 

Who is your target audience?

target audience

Knowing your target audience is key to success in mobile app marketing. Well, it is not that easy as it seems. 

With the following points, you can identify your target audience in many ways. The most popular of them are:

  a. Focus groups
  b. Surveys
  c. Market research data
  d. Audience personalities

Creating your audience persona is highly recommended. With this marketing strategy, you can build different profiles of people who are likely to be interested in your app:

  a. their profession
  b. their age
  c. their gender
  d. their interests and preferences

You can make your target audiences’ personas as broad as you want. The more detailed you make it, the clearer you know your target audience. It could save you time in the future.

After building people personas, you can start using focus groups, surveys, and market research data to analyze your target audience.

Besides the above-mentioned methods, you can also start your research process using social media. Tap into different Facebook groups and Twitter feeds, LinkedIn search filters to find out your audience personas there, who you can then reach out to.

What is your budget?

budget

Building an app requires a budget. However, this budget is depending on several things. Moreover, it is likely to change considerably throughout your app’s life cycle.

Understand how your app budget can be changed in many ways: 

  a. Mobile platform (Native, Hybrid or Web)
  b. In-house or third-party app development
  c. Levels of functionality within the app
  d. Marketing and monetization methods

You need to consider each of these parameters before you set your budget.

What is your deadline?

deadline

Similar to other business projects, there always has to be doable goals and deadlines for building an app, as well.

If you have a strict deadline to put up with, make some decisions that will help you reduce the timescale of building an app.

Here are the main factors that affect mobile app development timeline:

1. Mobile platform

Some platforms are easier and quicker to use to create an app from scratch than their counterparts.

The Hybrid platform, for example, is often used by many corporations if they want the app available for their users as quickly as possible.

For this reason, you need to find a mobile platform that suits your app. 

2. Level of functionality

If you are adding as multiple layers of functionalities in your app, then of course, it is going to take longer to develop an app at such level. Therefore, to build the app on time, you can choose to add some functionalities later or adjust your timelines accordingly.

3. Resources

Identify how many developers you can afford to build an app. Usually, the more developers you will have, the quicker it will develop. However, this can increase the app-building cost quickly and significantly.

4. Third-party integrations

If you connect your app with other services, implementing a third party’s APIs correctly surely takes time. Moreover, if third parties are updating their APIs, you may need to take time out to figure your app connection with them to make sure that functionality stays the same.

5. Publishing to the App Stores

You will have no control over publishing your app in the App Stores. Be it Google Play Store or Apple App Store. It possibly take a longer time to approve your app for release.

However, there is no surprise that your app can also be rejected. It simply means you need to improve your app and resubmit it on the desired platform (s). 

If your app gets rejected either by the Google Play Store or iOS App Store, it will be a devastating setback to your app development deadline. The best way to avoid delays is to build the app compliance with each app store guidelines. 

What mobile platform will you use?

mobile platform

If you are building an iOS app, Android app, or Windows app, you need to choose the mobile platform – Hybrid, Web or Native.

You need to decide the mobile platform in the early stage of your research, as it plays a significant part in your budget, timescale, and the functionalities you will have in your app.

Instead of Windows, it is common to create apps for Android and iOS. Both platforms collectively own over 99% of the mobile app market share. However, there is no connection between mobile app platforms. It means – if you are creating an app for Android, it will not run on iOS, and vice versa. You will need to develop different apps for each platform.

Suggested Read: Progressive web app or a native app – what to create?

How Will You Monetize Your App?

monetize

While there are many ways that you can increase your business revenue, building mobile apps are a good way to create another revenue stream for your business. 

The majority of businesses use one of the following four methods to monetize their apps – paid downloads, in-app advertising, in-app purchasing, and affiliate marketing.

You can also define your monetization strategy to achieve success. Most companies also go for creating free apps with a pivotal goal of increasing brand awareness among their users. 

In the same line of thought, you must consider building your mobile app with AppMySite free app maker for greater ROI on a native mobile application. 

Suggested Read: Mobile app monetization techniques – A complete guide for the year 2020

DESIGN YOUR APP

design your app

Once you have gone through a regressive research for your app development, you need to have it designed in a way you want. For this reason, you need to clarify your app ideas to your chosen online app maker.

Here are some points that you should consider for designing an app:

1. Rough Sketch

The first step to build an app is to put down all your thoughts and ideas on paper.

A rough sketch of your app design enables you to lay down the foundation of the app’s main features and the usual look and feel of your app user interface. 

You do not need to worry if you are not an artist. It is merely an exercise that helps you and your team understand the progress of app-building. 

While your app design is likely to change over time, it is recommended not to attach to your first sketches, no matter how good they are.

2. Wire-framing

app wireframing

Create a ‘wireframe’ for your mobile app from scratch with specific functionality to your service.

When your rough sketch ideas come together into a clearer, and more detailed picture of your app, simply known as ‘wireframe.’

Think of all the different elements and features that your mobile app will have in it. This way, you can make the wire-frame as comprehensive as possible.

Creating a wireframe is easy for many prototyping tools and apps out there. POP, Balsamiq, and HotGloo are a few of the popular wire-framing tools.

When you are done with wire-framing, you can approach mobile app builders to build your app based on your designs.

A user interface (UI) designer, for example, can improve your existing design, add some uniqueness to it, and finally design a real and detailed user interface for your users. Now, the app becomes a replica of your visuals of the app’s design. 

However, sometimes, a few elements of the app may change during the app development to ensure its functionality. Therefore, having a wireframe ready helps you and your chosen app builder to see your thoughts and ideas for your app. 

3. Storyboarding

Storyboard

Do not forget to plan out your storyboard when you have created your wireframes. 

A storyboard is designed to visually display how each screen within your app will flow from one to the next. Also, it helps in making the developer understand how your users will navigate through your app.

For instance, storyboarding is useful for onboarding app screens. With these screens, users can navigate from the splash screen to sign-up screen to home screen, and more. 

Plan a comprehensive storyboard that helps your app developer (s) to have a clear picture of what they will need to create. Moreover, this helps in displaying any parts of the design that you may miss or did not initially consider.

To create a storyboard, you can use the same tools that have been used in making wireframes.

It is strongly recommended to test the prototype of your app during the development. Take notes on how your app’s UX/UI could be improved. It is better to discover any issues with your app design in the early stage rather than after your app has already been created.

SPECIFY YOUR APP DEVELOPMENT REQUIREMENTS

Once your mobile app’s design is complete, the next step is to jot down your requirements for the app developer before they build it.

A perfect way to specify your app development requirements is to describe it in the simplest way. It helps you solve the development issues with your mobile app. 

Following are the two most used app development requirements:

1. Create user stories

User stories

Creating a set of ‘user stories,’ especially for agile development, is preferable. 

Similar to creating audience personas, for making user stories, you need to take your users’ perspectives and describe their actions what they will be able to perform in your app. 

You can also use the personas you have created in the research stage. It will help you accurately build your user stories. Instead of focusing on how your users will perform it, you should try to give priority to each task of the user.

Describe the issue, not the solution.

The classic marketing approach is to consider the role, the goal, and the benefit, your users will get from your app.

2. Required documents

required documents

When you have completed creating your user stories, put everything together in a more detailed document. 

If you need a reference for creating user stories and templates for required documents, you can find them online with a quick search. Many guides are out there that can be a useful starting point for you.

Remember that your app is unique, so you should not follow the exact templates, as they may have been created with a different app in mind.

If you have made it this far, you are now ready to start building your app.

DEVELOP YOUR APP

While there are several options to get your app built, AppMySite WooCommerce and WordPress mobile app builder helps you create an app with a few easy steps. 

Now, it is time to ask a few questions again as like you have asked yourself during the research stage:

  a. What is your budget?
  b. When is your deadline for app development?
  c. What type of app do you need?

When it comes to answering these questions, your approach may change while searching for app builders to build your mobile app. 

Do not fret! You can split it up into two fundamental approaches – custom app development, and DIY app-builders.

Custom app development

app development

If you want to build a mobile app with a unique functionality, you should go for custom development. However, this option can be lengthy and harsh on the wallet.

Even if you want to build a custom app, you can either collaborate with a design studio or hire app development freelancers.

a. App design studios

App designing studios are the best choice to get your app developed in a more efficient way. However, you can expect to pay a top-end price too.

For instance, if you are going to build a native WooCommerce or WordPress mobile app, you can roughly multiply the cost for every platform you want to publish your app.

b. App development freelancers

Freelance developers can be found on various platforms, like Upwork.com, peopleperhour.com, and LinkedIn. 

However, for Android app development, you need to look for the one who has experience in Java/Android SDK. Similarly, with the case of iOS app development, you need to look for one who has experience in iOS SDK, Objective C, Cocoa for iPhone/iPad.

With freelancers, if you are paying much less than they are expecting, you may not see high-quality results.

You get what you pay for, thereby, consider going for the mid-high range freelancers if your budget allows. 

DIY mobile app builders

With DIY mobile app builders, you can build a mobile app with relatively common requirements. These app builders are faster and more cost-effective solution to build a mobile app instead of creating an app using custom app development. 

DIY app builders have been around for a while, and are an economical alternative to build an app. 

If you are running a small business, you can get app functionalities like coupons, product catalogs, or more.

Most online app creators will not require you to have coding or technical knowledge to get started. Even if you want to turn your website into an app without coding, check out AppMySite. This app builder helps you make your own app in a code-free environment.

Website to mobile app conversion solutions

If you have a website that has more functionality than DIY app builders allow you to incorporate into your mobile app, you can convert your WordPress website into a mobile app with AppMySite. This app will be a reflection of your website. All you need to have it built, published and maintained. 

This app builder also handles the app publishing process for you, saving time and effort on your part.

TEST YOUR APP

test your app

It is always a good idea to test your mobile app repeatedly during designing and development. 

With A/B testing, you will know the glitches in the app that you can communicate to the app builder. It saves you time, effort, and money in the long run. 

If you are building an Android app, you can install your app file on any device (computer or mobile) and test it in a live environment. This way, testing becomes extremely simple and something you can start immediately. 

On the contrary, for the iOS app, the case is different. You will need to download a particular platform, such as Invision or TestFlight to test your app. 

PREP UP FOR APP LAUNCH

launch your app

You have developed your new mobile app and tested it again, and again for bugs. Now, your mobile app is ready to launch.

Here are a few things you should consider while launching your new app that goes as smoothly as possible:

Check app store guidelines

Each App Store has different submission rules and regulations. Be it Google Play Store or Apple App Store. Make sure you read Google and Apple’s app submission guidelines to avoid any rejection and delays.

While there are many different reasons why an app could be rejected, we have compiled a list of the main reasons that can help you navigate the iOS App Store regulations, as it is not the case with the Android app. 

Suggested read: Your mobile apps are getting rejected by the app stores

Write an overwhelming App Store Description

If your potential users like the buzzing of your app, they are likely to open up the app page. However, the question is – Will they tap the ‘Download’ button? Yes, they will if you have written an apt app store description.

Your App Store description is one of your first chances to convince your users that this is the app they were looking for. 

Creating the most exceptional App Store Description is a vital part of App Store Optimization (ASO). Make sure you include the most relevant keywords in it to drive more traffic and downloads. 

To write a compelling, informative, and relevant app description, ensure you include keywords at least five times for maximum visibility on the App Store.

Suggested read: App Store Description – Five mistakes to avoid before putting your app on stores

Make the most of your media

Like app description, screenshots, and previews, videos also help you sell your app in the App Store. Make them count. 

Using high-quality screenshots and related videos help you show off what your app can do. Moreover, it also enables you to sell your app to a potential user on the grounds of in-app experience.

Do not design your screenshots, just like images — these have to be the actual screenshots of your app. 

You can also integrate description into the screenshot’s images and videos to capture your target audience’s attention. 

Conquer the world of mobile apps

This post was all about a brief introduction of how you can make your own app for your business, without any previous programming language knowledge or skills.

You must have found that there are many options out there to cut-down time and cost, specifically, if you are building an app via a DIY mobile app builder. 

Remember, you need to do your research, set up a deadline, and budget parameters to get started. Moreover, for building a high-quality app, you need to know your audience and research your marketplace thoroughly as well before finding an online app maker. 

The more you plan, the higher-quality results you are likely to have.

Now you know how to convert your WooCommerce website to a native mobile app. Therefore, the next step is to understand how to market your mobile app amongst a pool of users. 

As for now, grab this opportunity and contact AppMySite to build a premium mobile app for your online store. 

 

Build a dynamic community app that empowers your causes

Build a dynamic community app that empowers your causes

“It is not enough to be compassionate. You must act.” This quote by Dalai Lama covers the very gist and purpose of social work and community groups.

Many people around the globe are treading upon these lines to make the world a better place. By building community forums that serve various purposes, they are helping people and making lives easier.

With time and age, the advent of technology has also started shaping the existence and functioning of social help communities. In fact, internet has facilitated the communities and groups as online presence has widened their reach.

To strengthen the practices further, the communities are now turning to mobile apps. They are now creating app from their website to harness the technological benefits to the fullest. Read along and find out how community apps are changing the world around you. Ascertain the various aspects related to community apps and know how you can easily build one.

The definition & purpose of Community Apps 

Helping others succeed by building social apps

‘Community apps’ is an umbrella term for the various kinds of apps that serve various social purposes. The primitive function of community apps is to establish an interaction channel between people who are willing to come together to achieve certain goal or fulfil certain cause.

The term community app is as vague and vast as the term community itself. Community apps can be as basic as the app meant for the interaction of your schoolmates or as big as Facebook and Twitter that are connecting lives globally.

You can design, create and use a community app to serve any tailored purpose. It solely depends on your requirements, ambition and your innovative thinking. Today many organizations, entities and individuals are creating community apps to meet their goals.

DIY WordPress mobile app builder tools like AppMySite have brought apps within the reach of every individual. Anyone can easily build an app to allow people to come together to help the needy, share necessary information and respond to the happenings around them.

Types of Community Apps

To build an efficient community app, you must be aware of your requirements. It is important to determine certain factors and fathom the goals of the app. To help you categorize, we have discussed the features and purpose of the most common types of community apps below.

The most common types of community apps designed to serve social purposes are:

serving various purposes

1. Crowdfunding Apps

The concept of crowdfunding apps has gained huge popularity recently. If you search for ‘crowdfunding apps’, a plethora of names and options emerge. Most of these platforms cater to specific causes where people can choose their cause and organization and donate to the fund.

These platforms garner crowdfunding for various causes like helping ailing patients of chronic and fatal diseases, to provide relief in natural disaster or war affected areas, to help and financially support innovative talents, and much more.

Many platforms have become so popular that they don’t even market themselves anymore. People themselves swarm to these websites and apps to support the causes they prefer. You can create a crowdfunding app and market it well if you have the will, determination and virtue to help the needy. 

2. Volunteer Help Apps

As the name suggests, such apps usually focus on building a community of volunteers who are willing to provide manual support to various causes.

For instance, people can volunteer for cleanliness drives, free education campaigns, mass-feeding projects, health & wellness drives, blood donation campaigns, and much more.

You can build app-based online forums where people can sign up and choose where they want to volunteer for social work.

Volunteers helping old and young

3. Alumni Group Apps

Alumni group apps, as evident, are meant to build interaction forums for people who were once a part of the same educational institution, university, office, or more. These apps are gaining popularity as people are willing to connect with those who once belonged to their institution.

Alumni group apps can serve a variety of purpose like facilitating communication, boosting interaction, helping connect lost acquaintances, and more. People can also use the forum to raise funds for the institution, organize get-togethers, and post or seek job offers from their fraternity.

The options are endless and depends on how you are utilizing it. Hence, an app becomes a more organized space for interacting with your close community from your workspace, alma mater or other institutions.  

4. Religious Group Apps

Religion is arguably one of the most integral elements of our lives. Religious groups and communities have been in existence ever since mankind evolved. By creating apps for religious interactions, you can aid faith with technology.

As lives are getting busier and confined, people will definitely love the idea of getting religious and spiritual help on apps. Apps can be used to issue bulletins, share online sermons & tips, promote religious texts, and lot more.

However, you must make sure that your religious group app becomes a tool of introspection and support. It should unite and not divide the common people on religious grounds. 

5. Support Group Apps

A support group app can be made to achieve any goal. As the name emphasizes, the prime focus should be on providing support to people. The support can be extended in any form, say emotional, physical, financial, or plainly as you can think of.

Many support groups help people in locating certain places in a city by serving as tour guides. Some also help people in getting life advices on the issues they have been facing.

As stated, the purpose and technique can be a brainchild of the app maker. You can make a support group app to serve any humanitarian purpose.

Support Group Call Centre

Make the most of the resources

Apart from the common types of community apps discussed above, you can also ideate your own. Your innovation when blended with the right app maker technology, can do wonders for the world. 

However, to reap the best results, you must proceed with the right strategy. It will help you in utilizing your resources to the fullest. There are many factors that shape the success of your community app and help you in realizing the goals that revolve around it. 

To make the most of the opportunities, keep in mind, the points discussed below.

Manage resources and funds with mobile app

1. Determine Target Audience

It is important to have clarity and strong decision-making skills for absolute success. To build a great community app, you must possess the quality of foresightedness. It is important to identify your target audience and know the people you are willing to approach.

You can also carry out preliminary research to know the direction in which you should head along. Knowing your purpose, cause and target users is the prime requisite of the process of app building. 

2. Build app with DIY tools

Now that you have decided to get an app for your community website, you must know of the right tools. You can ditch the traditional methods that require hefty budget, hiring of technicians and long wait-time.

Take the smarter road and create app from website with a DIY mobile app builder. Fetch a builder-friendly tool like AppMySite and build a fully-functional native app in no time. You can easily create an app in a flexible budget and a no-coding environment. 

3. Enable Selling & Buying

Sell attractive, motivating and tempting merchandize and raise funds to support your cause, within the app. You can enable WooCommerce mobile app plugin by AppMySite and easily turn your WordPress app into a shopping app.

Allow people to shop from your forum, make donations or purchase subscriptions and earn revenue. You can utilize your creative and marketing skills to facilitate monetary gains. Get an app builder with Payment Gateway integration and in-built content marketing support to make it happen.

4. Strategize Promotion & Marketing

Only building and launching an app is not enough. You must also have a pre & post-launch strategy for your app. To get maximum downloads and earn high publicity, you can avail multiple marketing techniques.

Go for App Store Optimization, E-mail marketing, Content Marketing, Push Notifications, Video Marketing, Advertisements, Influencer Marketing or more. You can also use the referrals & rewards technique to achieve the initial downloads. The presence of a social cause, easily hooks people who are sensitive, so proceed accordingly.

Keep your users informed and updated by upgrading your tools and features. Also, enhance your communication channel and talk directly with the people as it is the key to success in any field. 

Video Marketing for Community apps

5. Analyze your Performance

It is very important to measure the impact of your performance. Monitor your app download strength, user activity and other elements to know what is working and what is failing.

You can also convince people to drop ratings, reviews and feedback. Analyze all the responses in good spirit and work towards making things better.

Bridge the gaps and engage with your users as ultimately, they are the ones who will shoulder your cause and make your drive successful. 

Let AppMySite catalyze your cause

Create community app with AppMySite 

“Alone we can do so little; together we can do so much.” The words of wisdom by Helen Keller convey the importance of team participation and seeking aid from relevant and reliable sources. Following this mantra, you can partner with AppMySite to strengthen your cause and ‘do so much’ for the world.

AppMySite WordPress mobile app builder can help you in building a great community app. It is easy, affordable, efficient and powered with AI technology. To build a native app, just register on the website and start.

You can go through this step by step guide to build your own community app in no time:

1. Register: Go to the website and enter your details to register and sign up. Enter the name, basic details and provide the link of your WordPress or WooCommerce website to convert it to app. 

2. Design: Design the app icon, landing page, banners and more. Add the buttons, categories and pages. Provide access to the data of your website by entering the necessary details and retain the information present on your website. Get help from the tool tips & tutorials whenever you get stuck.

3. Complement with Add-ons: AppMySite offers a wide range of addon products like White labelled solution, App Store Optimization and more. Avail these extra benefits to add more value to your app and your community. 

4. Preview & Publish: Once you are done, preview and test your app on a real device to experience your community app like a user. When satisfied, go ahead and publish your app on the relevant app store of your choice.

Wait no more! Go ahead and build your own community app in no time. Promote your app and strengthen your community service goals for the welfare of mankind. 

Best practices for creating engaging News Mobile App – A complete guide

Best practices for creating engaging News Mobile App – A complete guide

An individual spends an average of three hours per day on mobile apps. The battle to keep a user hooked to your app can be callous, considering the countless options available.

By building an engaging app, you are likely to hit more app downloads as well as retain your existing ones.

If you are running a news agency, and want to build a news app for a wider reach, design it with AppMySite Mobile App Builder for WordPress. It helps you create your mobile app with user engagement in mind.

In this post, we will discuss the most actionable UX best practices that you should consider while creating a user-friendly and engaging news app. Let us take a look:

Display the most relevant story first

display relevant story

It is an important step to display the most recent or top story first to your app users.

If you have one article as the primary focus instead of having a carousel with multiple options, it will help you increase your Click-though rate (CTR) to that article.

Carousels are often ignored while functional, and your app users will only get to see the first frame in most cases.

Notre Dame University tested a carousel and found that only 1% of their total visitors clicked on it. 84% of those visitors only interacted with the very first slide.

Rather than introducing a carousel, draw your user’s attention to the most famous story of the day, when they visit your news app.

Track your changes to page views for your top post, which will increase when more and more people are clicking through to your top story on the app.

Keep your user’s attention with list views

list vilist view in appew in app

Add a layout for your content that matches with it while you are creating an app. The two most common layouts for content-related apps are:

1. Grid View
2. List View

For an eCommerce app, a grid view is preferable because shoppers would only want to see images of the products with a small description.

Conversely, for a content-heavy app, like a news mobile application, a list view is the best choice. With list views, your app users are primarily reading the text to decide on which option to choose.

Users want to see a visible text in a news app. Most of the news apps choose to add a thumbnail image to improve the visual appearance of the list page.

If you add your app content in list views, the most relevant content will be at the top of the list, while the less relevant posts will be closer to the bottom of the page.

When you make these changes in your app, you can track time and page views in your app. With a list view, your users can see and access the most relevant content. Also, they are more likely to click-through from the list and view your content, and will spend more time in your app.

Increase subscriptions by allowing registrations

app registration

Including a feature of ‘create accounts’ in your news app enable your users to register on your app and use their accounts to read the most happening content first. It will help you gather the most useful user’s data, such as your app reader’s loyalty and the type of content they are interested in.

You do not need to re-invent the wheel here. Many news apps can help you place your login button to make it easy for your readers to find.

For instance, popular apps like the New York Times and the Financial Times place their login option as a primary call-to-action (CTA) in the sidebar.

If you are making the registration process easy for your app users, it will bring more benefits in the long run. Registered users are more likely to convert to paying subscribers, according to Wired.

With the addition of the ‘registration feature,’ you will see an increase in the sign-up rate. You can also re-engage your existing app users with the registration.

Help users find content with categories

content with categories

If your app readers want to access different types of content, you need to provide an easy way to them. Adding ‘content categories’ to your main app menu is the perfect way to do this.

A ‘categories section’ will not take up much space on your app screen. However, it offers users a simple and effective way to navigate around your news app.

Once you add the categories section to the app menu, you will find an increase in page views. Instead of sticking to one content category, your app readers will end up discovering the content in different categories that interest them.

Get more users by encouraging social sharing

social sharing in app

Allow your readers to share your content with their network on social media. Adding a ‘native social sharing button’ to your news app increases the sharing power of your content and reduces the effort it takes to share an article. Users can now share your content on their social feeds in just a few taps, increase reach, and brand visibility.

If your content is being shared socially, it is a signal to Google that your content is relevant. Moreover, your content receives a good volume of social shares and is more likely to have more visibility in Search.

By adding this CTA button in your app, you will see an increase in new users who are coming from social media channels.

Keep your users engaged for longer with related posts

app user engagement

Give your users a bait to stay and read more of your content by adding a ‘related posts section’ to the bottom of your article pages.

However, related posts need to make sense. You cannot add just a random post from your app. Using WordPress, related posts plugins give your app users suggestions to read.

When you add a ‘related posts section’ to your app, it will increase your page views and reduce the bounce rate as users will start exploring more pages on your app.

Leverage the estimated reading time to increase time spent on page

reading time on app

The average adult spends almost 5-6 hours with digital media per day, and only part of this time will be spent reading your content. Incorporating an ‘estimated reading time indicator’ to your news app UX can have a substantial effect.

You need to be transparent about the length of your article. With this transparency, your app audience is likely to commit to reading them. Even if your articles are long, your readers will not get away without reading them.

A study shows that content publishers who regularly post their content over 1000+ words, their bounce rate has dropped by 13%. It means a simple change can lead to a significant traffic increase to your news app.

Find a host of WordPress plugins that enable you to add this feature to your app easily. With this feature, you can expect your user base to increase as now they are more likely to commit to reading the articles.

Increase free-to-paid conversions by making your premium options obvious

free-to-paid conversion

Add a subscription or membership plans to generate revenue from your news app. You should make this mandatory. Do not worry! A small button is not going to turn your readers away from your app.

A Call-To-Action (CTA) button will help you make your non-paying readers aware of your premium options. These options also improve the chances that your users will sign up for a paid plan in the future.

For instance, The New York Times shifted their paywall and subscription call-to-action dynamically depending on how much a user engages with their content. Also, they start warning free app readers about how many stories they can read in that month.

After implementing a call-to-action (CTA) button for your premium content, make sure you can track your Free to Paid Conversion Rate. You also need to consider that Click-Through Rate to your payment page should increase.

Increase user engagement by 10x with social-logins

app social logins

After adding a feature of registration and paid-subscription, your registered users want a great app experience. A simple upgrade over an email and password-based login portal is to add a social login system.

Easybook, a company with 1.5 unique visitors per month, for example, implemented a social login and saw a 68% increase in user engagement.

Implementing a social login will give you a colossal lift in user engagement. That way, you can streamline your sign-up process by offering your readers a choice as they ar already logged into one of the social channels on their phone.

By adding social login to the sign-up process, you can expect to see more of your users will regularly sign in. With this feature, you can also see a higher conversion of non-registered to registered users.

Grow subscription revenue with in-app subscriptions

in-app subscriptions

One of the ideal ways to let your users quickly buy a subscription is by introducing an in-app subscription in your news app. 

The New York Times, for example, added this feature, and in just a few taps, their users can choose their subscription plan and start reading their premium content.

Integrate your payment gateway with Google and Apple Pay so that your subscribed users can easily make a payment from your app. Moreover, it will have a significant impact on your checkout conversion rate, which allows you to increase your subscription revenue.

With in-app subscriptions, the conversion rate of users who subscribed to your app will increase, which simply reflects in your Monthly Recurring Revenue (MRR). 

Make ads user-friendly

user-friendly ads

The advertising methods, such as native in-feed advertisements are UX-friendly that helps you generate more revenue, and provide a better user experience to your app readers.

In-feed advertisements are user-friendly as they match and fit seamlessly with your existing content style. 

Well, the differences are minor. However, you need to be transparent with your users. For instance, if you include sponsored content, make sure to label them as Sponsored.

Where the regular posts include an author name, the in-feed advertisement shows ‘Sponsored.’

As in-feed ads are user-friendly, they are effective ways to generate revenue. Similarly, they maintain the unique styling of your mobile app and does not hurt the app user experience.

With user-friendly ads, you can see the Click-Through Rate on your ads will increase. You can even expect your users to spend more time on the page if the ads are of high-quality and are relevant. 

Build a user community by encouraging comments

app community

Users commenting is a powerful way to increase user engagement with your articles in the app. Adding functionality for article commenting increase your app downloads. 

The New York Times and Medium, for instance, display the number of comments an article has to its users. Also, the number of comments can be used to measure the popularity of your content. In the NYT app, there is a section of ‘picks,’ where users can filter the article by the most popular comments about that article.

Rather than limiting user’s engagement to social media, increasing engagement within your app is the best tactic to encourage your users to spend more time and engage more with your app content.

A ‘comments’ section helps you increase the time spent on your articles as they are likely to spend time engaging with your app. 

The final words

Now that you know the best practices for creating engaging News Mobile App, all you have to do is ensuring that your app is user-friendly, increases user engagement helps improve your metrics and bottom-line.

By tracking your changes in the app, you can easily observe improvements in your crucial app metrics. This way, you can quickly ascertai if these changes work for your app, or do no.

The UX features of the news app mentioned-above are essential to consider if you are thinking of creating one for your news website. 

AppMySite online app creator can create a mobile app for your news website and also help you improve reader loyalty and engagement.

To know more about app-building, drop us a line today. 

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app development is not-so-easy. There is so much that goes into it. 

However, the question is – 

While thousands of apps are being launched every day, how can you expect your app to make high conversions?

Converting a website into an app is the baby step. However, this step is followed by a number of modules, and one of them includes app monetization.

App monetization involves planning and strategising on how to make money with an app. The app monetization techniques are not only confined to the new app. In fact, these monetization techniques work the same if an app is already out in the app stores.

While there are many ways through which you can generate money with an app, but you need to figure out the best of them that rings with your app.

Let’s dive into the structure of app monetization strategies that will help you inflate the return on investment (ROI) of your app:

What is Mobile App Monetization?

It i just a way to make money through an app. Simply put, if you are investing in something, there should be a return for everything that goes into it. And the same goes for mobile apps. 

Collecting user’s data and sell it to third parties, like advertisers, is the most common way of monetizing via mobile apps.

However, the majority of the apps are free in the app stores that surprisingly comprise the Google Play revenue. And there is a reason behind it.

According to a study, 51% of people often check apps on their phone one to ten times a day. Moreover, around 25% of people open apps eleven to twenty times a day. 

A user approximately spends more than two hours on accessing mobile apps. And it is increasing day-by-day. 

The dominance of mobile apps is related to the ease of use and access. Therefore, the easy accessibility of apps pushes people to spend more time on apps. 

If you are up with building an app and planning to release it sooner or later, get it made with AppMySite WooCommerce mobile app builder. Moreover, mobile app monetization techniques help you capitalize on every penny that you may invest in your app.

How to monetize mobile apps?

When you are planning to incorporate mobile app monetization techniques in your mobile app, first, you need to know about your target audience. It will help you understand your user’s behavior and the way they may use the app. With users’ insights, you can approach your clear goal of monetizing the app.

Think about your users, their app journey, and then make the most sense to monetize your app accordingly. Well, it also depends on whether the app is free or paid. 

A free mobile app can be downloaded and installed without paying any charges. Conversely, a paid mobile app requires the user to pay out some bucks even for downloading it. Use this massive pool of revenue through building a mobile app for your business via a free app maker and considerably add the same to your annual income.

Remember, every mobile app works differently. This is why it is necessary to choose the best-suited strategy that could monetize your mobile app in the best way possible. When it is all about generating revenue for your business, there should be no escaping from opting for the right strategy that could drive you more revenue.

If you are looking further for opting an app monetization strategy, here are the strategies that could bring success, visibility, and increased revenue for your mobile application.

What are the key app monetization models?

Understand the three types of app monetization models before you start implementing them to monetize your app. These models will help you make the most out of the app.

1. Effective Cost Per Mile (eCPM) Model

This is the most preferred app monetization model for the app publisher. 

The technique offers some rewards irrespective of the actions taken by the user in a mobile app. It is calculated by using the following formula:

eCPM = Total Earnings/Total Impressions * 100

Here, total earnings are the revenue generated by the app publisher with a specific advertisement. Total impressions are the number of clicks that are registered with that ad for an ad campaign duration.

2. Cost Per Click (CPC) Model

This app monetization model is regulated by a mobile user who is taking action on an ad. Unlike eCPM, this monetization technique attracts a diverse pool of advertisers who aims to deliver a better return on investment (ROI).

However, if this model could not generate a high click-through ratio, it will not be fruitful, and the chances of its failure become high. Even you cannot predict the revenue. It is calculated by using the following formula:

CPC = Total Ad Spend/ Total Measured Clicks

Here, the total ad spend is the sum spent on the ad campaign, and total measured clicks are the number of clicks recorded over a period.

3. Cost Per Action (CPA) Model

An app publisher can generate app revenue only when a user takes a specific action like clicking on the advertisement, downloading the app, utilizing the app, making in-app purchases, and more.

This app model offers handsome returns on such advertisements. Unlikely, it also calls for a variety of frauds that are difficult to detect by the app publisher.

For this reason, you need to choose the best-suited app monetization model for your mobile app to generate high returns. Let us take a look at some of the best strategies –

What are the best Mobile App Monetization strategies?

Here are the best ways to monetize the mobile app that could bring you a handsome return on your app investment.

In-App Advertising

Mobile Advertisement

The best way to monetize a mobile app is the in-app advertising. 

In-app advertising trends are simply shaping the mobile industry. However, there are many trends in-app advertising, but this method is more successful. It is because online advertising is huge and carries a massive potential to grow further. 

According to the statistics from all across the globe:

  • 95% of Google’s revenue comes from advertising
  • Internet advertising revenue is expected to increase $200 billion globally

These stats depict that there is enormous potential in online advertising. This advertising promises to bring back the core value of your chosen revenue model.

However, it is essential to formulate a plan on how you will display the ads because no one likes ads. Users do not want a series of ads popping out one after another in their browsing experience. In that sense, you need to seek a way out that does not harm your user’s app viewing experience. 

You can include online advertising in a variety of ways, and they are:

  • Displaying ads on mobile apps or company websites.
  • Be definite with your ad network, including Facebook, Google, LinkedIn and Twitter.
  • Go for a marketing strategy that is similar to marketplaces, such as Amazon.

In-app advertising is of many types that can be exercised in an app monetization model. 

Here are some of the best:

Video Ads: You will be paid when the user watches an in-app ad video. As per the Google insights, an increase of 22.6% is expected mobile video ad spend, which is around $15.93 billion.

Offer Walls: Users are being rewarded with virtual content or additional in-game features if they are completing an action. You can offer this advertising with an effective cost per mile model.

Banners: App screen full of banners help you consistently display the leading products and services of your business. However, putting up banners doesn’t generate much traffic.

Notification Ads: These ads are popped up in the notification bar to make the app user aware of the ad’s presence. 

Playable Ads: This advertising allows users to experience the app before downloading it. Also, this helps you cut down on unnecessary downloads.

Generate leads through affiliate marketing

Affiliate Marketing

Affiliate marketing is another app monetization technique that could bring visibility and the revenue back to your business. This kind of marketing majorly depends on how third parties can promote another company’s products and services. These third parties can then earn a piece of the profit for selling others’ products. 

Affiliate marketing can earn you the following advantages:

  • A referral for praising others’ services or products
  • A new sales medium for the company

With Affiliate marketing, both the company and the clients get something in return. Therefore, it is such a marketing that is liked and praised by the users. 

When users buy a product or service by following a link posted within an application, you can earn a commission. This way, if you host advertisements on your mobile app, it could bring additional traffic to your brand. Also, this helps you generate leads for your app.

In-App Purchasing

In-app purchasing

One of the most excellent ways to monetize mobile apps is in-app purchasing. This strategy has proved to be a boon for marketers as well. 

It is a simple strategy with the apps that come for ‘free to play,’ but in actuality, it is a ‘pay to win’ model.

Let’s understand this strategy with an example:

Niantic, the developer of the famous Pokémon GO app, exercised in-app purchasing strategy to make the game viral among youngsters. This strategy helped and got over 550 million registered downloads and helped the company to make $470 million worldwide. The game was never about winning, though.

Sooner, the company has outdone its monetization strategy by introducing an egg hatching option. To use this option, users need to buy incubators to hatch the eggs. The company’s strategy worked again and users started buying incubators to hatch as many eggs as they can.

The game still generates $2 million in revenue daily.

In the same line, if you want to get high revenue, make your app available for free. Add more functionality, sooner or later, and ask your users to pay for it. 

Subscription

Subscription

If you have introduced your mobile app that does a specific task regularly for your customers, you can monetize your app by offering the subscription. 

The subscription model works best for mobile apps that deliver content only. If you are running a mobile blogging app built with WordPress mobile app builder, you can offer the content to your users for free of cost. However, to continue receiving the content, users will need to pay a subscription fee.

An excellent example of the subscription-based app monetization model is here:

A mobile application owned by Forbes, the globally-renowned business magazine, opted for a similar strategy to monetize it. The mobile app offers different subscription plans to users. Moreover, the users can choose any of the plans as per their needs. 

These subscription plans are strategically developed with several promotional activities. The longer the period a user chooses, the less they will have to pay. Conversely, selecting a shorter subscription plan will cost them more.

The freemium model

monetization future:

Another excellent way of collecting revenue from users is the freemium model. Digital mobile apps generally follow this model. 

In this model, you can offer the app for free at first and then ask users to pay for unlocking a more advanced version. If users are impressed by the app’s functionality and features, they are sure to pay a little more for it.

With the advanced versions of the app, that is always more-feature rich, you can quickly generate money through your app.

Sponsorship

Sponsorship

If you are unable to get success with the ads, you can get sponsors for your mobile app. It is a great option that can be experimented in partnership with advertisers. 

With this monetization model, you can offer relevant rewards to your users when they complete any designated action within the application. Earned revenue can then be shared between you and your advertisers.

This sponsorship model helps you take ad-personalization to the next level altogether. Ad-personalization further helps in enriching customer engagement and monetizing the mobile app by offering real value to your users.

You can opt to earn revenue for your mobile app in many ways, some of them are:

  • Sponsor banner: This brings strong visibility to the app as they are evident, increase revenue.
  • Sponsor tweets: Tweeting is a great medium for you to encourage users to converse on social media.
  • Sponsored polls: Introducing pooling within the app holds the capability to bring the traffic right.

Paid downloads

Users need to pay once for downloading the application with paid downloads. You can sell your mobile app in the app store, which is one of the different ways of generating revenue.

It is essential to embedding brand-new features and functionalities into your app to monetize it. If your mobile application offers much more valuable to the users that other apps fail to deliver, it will get extended visibility.

While there are many apps available free of cost, it becomes difficult for the users to convince them to download the app and pay for it. 

The strategy of offering paid downloads is a challenging one. Therefore, you need to re-think on how to monetize apps with this model, when:

  • your app provides value over free apps
  • you do a robust app marketing
  • you want to link revenue directly to the app downloads
  • you are marketing your app under a brand name

Give your users guaranteed exceptional app features to increase app downloads.

Software-as-a-Service (SaaS)

Software as a Service

Provide your products or services to your users that are specifically designed to suit their subscription approach. In that sense, Software-as-a-Service (SaaS) is proven to be an attractive option for your business.

It will help you lock your users in the long-term payment commitments. This way, your users’ commitments further contribute to a valuable lifetime relationship with your brand.

If SaaS suits your business, it can help in increasing the revenue along with assisting you in securing an income stream.

SaaS has many approaches that help you bring revenue to the business. The most popular ones are:

Pay as you go: You can charge your users as per the specific plan to generate revenue. Companies like Amazon rely on the same that helps them to grow their revenue scale.

Tiered pricing: You can divide your services into different levels based on the usage amount that a particular customer pays. It is one of the most common monetizing strategies used within SaaS. 

White labelling

White labelling

White labelling is the practice of selling a product or service under the brand name of a company who markets it, instead of the company who have manufactured it. Simply put, a company produces a product and sells it to another one for further marketing. To the users, the product shows under the brand name it is marketed by.

This monetization model generally suits the ecosystem of mobile app development. It is proven to offer certain benefits. For instance, an app is developed for providing the best user experience and then sold to other companies having an excellent marketing model that can take the app to the final user.

Many brands prefer getting a ready-to-use mobile application to market it under their brand name. It means another company does not need to build an app from scratch, saves high development cost.

In the white labelling model, both sides can work on their expertise. The mobile app builders can focus on actual product development while another company can take care of the promotion, distribution, and advertising.

Email listing

Email listing

Listing emails are an excellent medium to get more engagement from your users. 

You may be wondering how emails can help you generate revenue through an app? But the fact is, it is an exceptionally effective way of app monetization strategy. People generally do not change their email addresses regularly, and it becomes accessible for email marketing campaigns.

In email marketing campaigns, promote your app to make people aware of it. Users today usually communicate through emails, which increases the chances that the email sent will be read.

Attaching an email subscription form to your app is bound to work exceptionally well while users download your app. 

SMS marketing

SMS marketing

App marketing with SMS may sound like an old-school technique. However, you canno overlook this strategy to monetize your app. 

Well-proven strategies, like SMS marketing, at times, perform far better than the new ones. SMS marketing sits atop all other advertising techniques as it doesn’t require any special preparations.

Today, everyone has a smartphone. Therefore, SMSs can be exchanged at any moment. You only need to have the database of smartphone users contacts to market your app via messages.

The final step is to create compelling content that should be appealing enough that users get encouraged to read the text. Try to keep the tone of the message polite and humble.

Crowdfunding

Crowdfunding

Last but not least, crowdfunding is one of the best app marketing and monetization strategy. It is a process where a project is funded publicly over the internet. However, the method can become dicey when you can not be sure of the amount the public will fund for your project. 

According to startups.com, crowdfunding is expected to reach $300 billion by 2025. They have also claimed that the success rate of a crowdfunding campaign rises to be around 50%. Even about 78% of the crowdfunding campaigns will exceed their goal. 

Some of the best-known crowdfunding platforms that can generate funds for your app are Kickstarter, IndieGoGo, GoFundMe, Patreon, RocketHub, Razoo, and crowdfunding channel. 

The crowdfunding channel is highly unpredictable. Thereby, the revenue generation cannot be stable over it. Crowdfunding can also be considered as a proven strategy to draw some extra income for the app.

How to monetize apps in the future?

monetization future

Mobile apps are here to stay. Therefore, with an expected mobile ad spend, which is estimated to hit $70 billion this year, the buzz has become louder. 

Every app is different and works differently. Therefore, all the mobile app monetization strategies listed above may not suit every app. For this reason, you need to keep experimenting with your strategy to the time your app revenue does no swell exponentially.

No wonder with time, many of these app monetization strategies will fade away. For instance, ad blockers may not be a good idea in the long run. But if the native apps will be in trend, then it won’t affect app monetization because ad blockers do not work within native apps.

The ever-increasing competition can also hamper the ways of mobile app marketing and monetization. It may also encourage users to shift their focus towards in-app ads.

App monetization strategies explicitly unfold the manner you can connect with your users and how it can be evolved and transformed in a way that suits the audience, rather than following the herd of sheep.

The upshot

These were the best mobile app monetization methods you could opt for your app’s success in the year 2020. Every practice explained in the post has its advantages that may or may not suit a particular app marketing strategy. Thus, the trick lies in choosing the best monetization strategy depending on the type of app business you have.

Remember: you should employ the best app monetization strategy for your app. Also, you need to understand that there should be separate planning for deploying the monetization strategies for the Android app and iOS app.

Furthermore, it is crucial to figure out the benefits of each of the above discussed strategies to make high profits out of these app monetization methodologies. You can monitor all of these strategies with Google Ad Manager and Google’s Ad Mob, once you go with the process of building an app with AppMySite mobile app builder. 

How a mobile app for school ensures smooth parent teacher interaction

How a mobile app for school ensures smooth parent teacher interaction

Parents of the modern era are involved in impacting a child’s education more than ever before. They prefer schools with modern facilities and best infrastructure to ensure their child receives the best.

In the current scenario, school’s too, expect parents to be equally involved in impacting the education of their children. The contribution of a parent in a child’s life plays a big role in his/her achievement in the school.

Schools are on the path of enhancing the communication channel with parents through personal meetings, emails and text messages, all to keep them UpToDate.

The ones that are technologically advanced, are taking innovative measures to keep the parents in the loop. Mobile apps are one such discovery for school to enhance their communication with parents. Apps include various features such as blogs to keep the parents informed about significant activities, information on unscheduled holidays and much more.

Let’s look at different features of a mobile app that can enhance the parent-teacher relationship in your school:

Easily accessible information  

Information

Every school has a website that acts as a digital bridge between parents and schools. Now imagine if you could offer every information on your website in your app, without spending a fortune.

Your mobile app can be a pivotal platform for providing important information to parents right on their smartphones. In the same light, teachers could simply download the app on their personal phones and get connected to parents instantly.

The pervasiveness of smartphones makes it easier for every parents to download your mobile and stay updated every minute. This eliminates the need to fire up the website on a laptop or desktop. The benefit of staying updated helps to avoid situation when they receive overwhelming information all at once.

AppMySite is a great WordPress Mobile App Builder for schools that can help convert your website into a robust app. Building a mobile app doesn’t necessarily have to be months long journey that involves heavy cost. For starters, you can build your app for free and test it on a real device.

Scheduler for planned activities 

Parents are extremely curious about the activities of their child in the school and look forward to being well-informed. Some schools use text messages to inform parents about important events and unplanned holidays. However, there is no other way to reach out instantly to the parent to update them about the activity of the child.

A mobile app can overcome this challenge by featuring an in-built calendar for the parents to review. Teachers can regularly update this calendar by feeding in activities each day. In place of shuffling the school dairy every day, this feature can help the parents to be well prepared for daily activities well in advance.

You can also choose to set push notifications to parents on important occasions such as annual day, sports day, scholar day and more. Additionally, you can allow parents to book appointments to meet through the calendar.

Push notifications are a better alternative to emails and text messages because they are difficult to miss, especially if they are from the child’s school. Furthermore, these notifications can act as reminders for approvals from parents for upcoming trips, seminar participation and more.

Digital access to directory

Digital directory

Directory works in the same manner as a calendar does. This feature can extend extra comfort to the parents when they are looking for a phone number of a particular department of your school.

You can save the parents from struggling through the internet or the handbooks to look for a phone number of a particular departments. For instance, parents struggle to find out the last date to deposit the fee for a trip. This can be simplified if you include a directory in your app.

The directory feature can be integrated in your school app in a way that it facilitates calling within a click. Most schools have a digital directory on their website, but making it available on their smartphones can simplify the process further.

Regular updates from the school 

Update from school

This is feature is mostly found on school websites. Every significant achievement or a milestone that the school achieves is updated on the website to keep the parents informed.

Most commonly, schools create blogs and posts them on the website. This feature can also be included on a mobile app for schools by simply converting website into app.

Instead of waiting for parents to see latest updates for weeks, you can simply notify parents the same minute you upload content. When you turn website into app with AppMySite, every time you upload a new blog on your website, it will be instantly reflected on your app too.

This will not only bring you closer to the parents but also ensure their complete involvement of the child’s education.

Forum to connect parents 

Forum connect parents

Giving parents a platform to discuss the difficulties they have been facing can in turn help improve your services as a school. A forum can also act as commonly asked questions about admission and fee payments which can easily be solved by reading answers from other parents.

In addition, teachers can spontaneously respond to individual problems from parents on the forum itself.

As a whole, if this platform is made available on the smartphones of the parents through a robust mobile app, it will be much more accessible and convenient.

Review child’s performance 

Review performance

In this post, we discussed how the involvement of the parents helps in improving the performance of a child. To start with, it is important that the parents are well aware of the how the child is performing in every assessment at school.

Additionally, your app can facilitate in informing the parents about the child’s performance in the daily tasks, homework and behaviour in the classroom.

If you don’t want to get into the complexity of codes, the teachers can simply upload the grades after test, every day homework to keep the parents in loop.

Increased approachability 

There is a lot of dependency that both the parents and teachers can reduce if they can get in touch with each other on a direct platform.

A contact form on your mobile app can be a great medium for both the parties to reach out to each other. For instance: parents can simply fill up a contact form and ask queries rather than being dependent on the child.

Furthermore, the contact us form, if made available on the mobile app for school, can make it easier for the parents to reach out to schools.

Ending note

With more than 194 million app downloads in 2018, it is clear that people prefer apps because of the comfort they extend. By providing every information that is on your website in a mobile app, you will only be increasing parent’s involvement in a child’s education while improving your relationship with them.

AppMySite helps businesses turn website into app through a free app builder. You can now build your mobile app for school for free and test in on a real device. Once you’re happy with the performance of the app, you can upgrade to publish it on a relevant app store.

10 features that you must have for your e-commerce mobile app

10 features that you must have for your e-commerce mobile app

Businesses invest in mobile apps to enhance the user experience of their customers. So what is a mobile app if it doesn’t rope in features that makes your customer’s shopping journey effortless?

If you have a stunning mobile app with features that makes the end user’s experience amazing, it will be easier to stand out in the competition. If you don’t have a mobile app at all, you can always go with an online app creator to build an app in a affordable budget.

We have a list of 10 features that can come handy while you build your mobile app:

Include high definition images 

HD images

You can impact the buying decision of customers by making your mobile app visually appealing. Give an upper hand to images and include as many as you can. After all, the images are one of the major factor that influences a customer to buy your product.

Spend time finalising high resolution images for your home screen, splash screen, category pages and sub-category images.

Additionally, add as many professional images of your products as possible. This is the only way your customers to decide if they like the product.

Add a personal touch 

Virtual Reality

It is easy for retail outlets to capture the attention of a customer because through engaging conversation. On the contrary, online businesses can find it difficult to offer personalised services to their app users.

You can overcome this problem if you make the customers feel they own the app. To start with, allow customers to create an account on signing up.

Request customers to add their image, fill in personal information. While customers fill in their location, age and gender, you can send offers based on this information.

Offer seamless navigation 

Seamless Navigation

Try to make your app as simple as possible. Your end goal should be making your products easily accessible to the app users. This is only possible if your app users can easily navigate to important category screens without having to find them.

Additionally, including a search bar will help customers find the exact product. To enhance the searching capability of the user, including as many tags as possible. This will enable the user to find a product even if they don’t type in the exact name.

You can also include the new collection, in cart product, related search and sale items as sections on your home screen.

Add product filtering and sorting 

Not every customer is willing to see each product that is on your app. Some customers are looking for products with specifications.

For customers who want to look for particular items, it is ideal to include product filtering and sorting.

This feature will enable them to instantly filter and sort product according to colour, size, product type and more.

Integrate social media 

Social Media

We know that the purpose of mobile app is to fasten the shopping process and make it more seamless for the customers. This feature comes handy when customers don’t want to get into the hassle of signing up or signing in to their accounts.

Social media integration is valuable for getting new customers on board by making the registration process effortless. App users find it extremely convenient when they don’t have to create an account and set up details to shop from an app.

From the business’s point of view, it is easier to know customer’s preference if your app has access to their social media account. Additionally, getting new customers on board by using the social network of your existing customers can be simplified through this feature.

You can also set about motivating customers to become your brand ambassadors by promoting your app and your social media pages. To encourage them to do so, you can come with interesting discounts and offers.

Checkout optimisation  

Checkout

Checking out after putting the products in the cart is a strenuous process in many mobile applications. This is probably the one step where customers abandon their cart because they find the process overstretching.

Optimizing the checkout process can help businesses save USD 260 billion in e-commerce sales around the world. If business can work on the checkout design, their conversion rate can go much higher.

Ideally, the profile information should reflect at the checkout screen with the name, address, contact details of the customer.

Create a frictionless process during the checkout to avoid cart abandonment.

Incorporating performance analytics 

Performance Analytics

Constantly improving the overall development of the app is directly related to its success. Your app must always be monitored to see if there are frequent errors, crashes and other issues.

If your app can be looked after through analytical report, it will be easier for you to fix bugs and make your mobile app absolutely flawless.

A poor app experience by your app users may directly result in revenue loss. Customers prefer mobile apps that perform seamlessly. Integrating performance analytical report helps in identifying the problem and fixing it instantly.

Offering multiple payment options 

Multiple Payment

Customers should also consider your company as a big one. Payment option is one the biggest criterion that helps in forming an opinion of your brand.

Big enterprises have apps that come with multiple payment gateways. Integrating several options for customers to pay from, is not convenient but also helps build trust.

You may want to include the following options as a part of your mobile app:

  1. Credit card
  2. Debit card
  3. Net banking
  4. Wallets
  5. Cash on delivery

Accepting payments from prominent payment companies is a good direction to start with. A lot of times, your app users will not have VISA or MasterCard to pay from. To avoid losing customers that rare payment option, try integrating as many gateways as possible.

Ensuring secure shopping platform

Secure Shopping

Customers mostly avoid registering and filling up their personal information after downloading an app because of security reasons. Security of mobile apps must be overprotected, considering customers have their card details.

To make the customer feel more secured, you can enable One Time Password at multiple stages of shopping. Allow customers to generate OTP (One Time Password) while making payment or if they forget their password.

Additionally, avoid displaying complete card number of customers. This way, you will be able to protect customer’s payment information if they have lost their card.

Add descriptive product details 

Product Details

There is only a few ways for your customers to decide if they like your products or not. The details of your product is as important as high definition images are.

Try to keep the product simple yet descriptive. Avoid using words that your customers wont understand. Additionally, try to include exact information of the product for customers to confide in your products.

Lastly, it is best to write the product description in points than block of content. Pointers are always easy to ready and comprehend.

Ending note

This post was dedicated to only important features that you must include to make your shopping app a success.

All of these features may have you think that it’s almost impossible to achieve but if you go with AppMySite’s WooCommerce and WordPress app builder.

Mobile App Marketing Success Secrets for 2020

Mobile App Marketing Success Secrets for 2020

Mobile applications have brought upon a revolution in the industry and all online businesses are transitioning from e-Commerce to m-Commerce by building a mobile application for their brand.

They’ve realized that most of their audience is spending their time on their mobile devices and not on computers. Mobile apps are resulting in 1.5 times more conversions than desktop.

Which is why this is the best time for any online business to turn their website into app and gain unprecedented success in 2020.

However, just building and launching a mobile application is not enough. What you’ll also require is an effective mobile app marketing strategy. This will help your app get the visibility that it deserves and the subsequent numerous app downloads to achieve your business objectives.

Here are some of the top app marketing strategies that’ll ensure your app becomes a hit.

1. Get the basics right!  

Yes, you heard that right! Before venturing into a sophisticated marketing plan to pitch your app, you must clearly define what your product is and who is it exactly servicing.

Thoroughly research your target audience, create customer profiles including who they are, what they do, where they live and everything related.

Depending on who your target audience is, you’ll need to design your app marketing plan. This will help you get the best returns on your investments.

2. ASO or App Store Optimization  

App Store Optimization (or ASO) is one of the top contributors to any application’s success. ASO determines how well your app will rank on the search results in relevant app stores.

Over 63% of mobile apps are discovered via search results. And you must ensure that your app falls in that bracket.

Most of the new mobile applications that are published, do not get the attention they deserve only because they are not optimized correctly.

When you list your mobile application on the Google Play Store and the Android iOS Store, the content that goes on with it must be optimized smartly for the search engine to realize that your mobile is of substance and must be placed higher on search results.

The following are the main elements that contribute to the ASO of any mobile application.

a. Keyword Selection  

Conduct thorough keyword research to pitch your app and create a repository of both primary and secondary keywords that are relevant to your audience.

Primary keywords should be those that have the maximum volume and result in maximum traffic to your mobile app.

Similarly, the secondary keywords should be those keywords that do not have a lot of traffic on them but supplement your primary keywords very well.

b. App Icons  

The mobile app icon is the first thing that anyone will notice when they come across your app listing page on Play Store or the App Store. It represents your brand and hence, is the face of your mobile app for potential users.

The mobile app icon is usually your brand logo. It should be attractive enough to create a visual impact on anyone looking at it and at the same time, it should be simple enough to be remembered by everyone.

c. App Name  

Selecting the right app name is the key.

Make sure that your app name is optimized with the primary keywords in a way that it clearly explains what your app is about while staying within the character limits.

This also greatly improves your chances of higher rankings on the search results.

Pro tip: The name of your mobile app should be attractive yet simple enough to stick in the memory of anyone reading it. This greatly helps increase brand recall value.

d. Description  

Curate optimized content for short and long description that explains what your mobile application does. Optimize the content in a way that incorporates the correct keywords that directly target your audience. Include both primary and secondary keywords in the content.

Pro tip: While you include the keywords in your content, make sure that the keywords are not mindlessly stuffed in a way that the content starts losing its meaning. This will do more harm than good for your app listing page as it’ll get penalized for this act.

e. Screenshot Designs  

App stores allow you to add screenshot designs for your mobile application listing page to make it more interactive and offer visual information to potential app users.

Utilize this opportunity and to add professional and compelling designs. Avoid adding uploading vanilla screenshots from your mobile application

Your designs should be compelling enough to attract a potential customer to install your mobile app.

f. Introductory Video  

Along with the designs, app stores also give an option to upload an introductory video.

Create an engaging video that completely explains your product and what the users will get with it. The video should be compelling, yet not too long, keeping the reducing attention spans of everyone worldwide.

g. Reviews and Ratings  

App reviews and ratings

Having a bank of positive reviews and high ratings creates an impact on every visitor on your app listing page. When a visitor reads a positive review for your app, they build greater trust and motivates them to download the app.

Word of mouth is highly overlooked yet an unbeatable marketing strategy that rapidly multiplies further to get an ever-increasing number of mobile downloads.

Motivate your existing clientele to leave a positive remark for your application. You can also introduce incentives to expedite this.

Pro tip: Many brands commit the mistake of not responding to reviews. Ensure that you respond to the reviews you receive, positive or negative.

This builds a deeper connection with your audience and portrays your image as a brand that really takes care of their consumers.

3. Content Marketing  

The biggest and most important component of any marketing strategy is content. Be it online or digital marketing, or offline traditional marketing. Every marketing campaign runs on content.

Why is why you must invest in a god content creation strategy for your app. Most of your efforts should be centered around marketing your content.

Publish regular high-quality content in written, images, video, audio or media format. Collaborate with other content creators for app promotion and to create brand awareness.

4. Paid Advertisements

Paid Advertisements

Once your app is live and your product is stable, promote your mobile app with paid advertisements. Run paid ads on multiple platforms like app stores, social media, and traditional marketing spaces.

Make sure that your ad campaigns are optimized and target your audience directly for better return on investments and ultimate success.

5. Press Release  

There are multiple news and press publications that can cover your product and run stories on their domain and distribute it amongst their massive networks of readers.

Reach out to such publications to cover stories to promote your app. This one activity will exponentially result in increased traffic to your app and create brand awareness like no other.

6. Social Media Marketing  

Social media is the new frontier for brand-consumer communication. In today’s day and age, if a brand does not have a presence on social media then it is equal to having no existence.

Find out on what platform your target audience is most active on and run promotions and content publication there.

Connect with them and take direct feedback on your product or services. Promote up-coming products, services, discounts or offers on your wall.

Conclusion  

We discussed the top strategies and some tips from the industry experts on how to design a rock-solid marketing plan for your mobile application.

To build a premium native mobile application for your WordPress site, visit AppMySite WordPress mobile app builder.    

 

How creating mobile apps can power food recipes to make more money? 

How creating mobile apps can power food recipes to make more money? 

Most millennials are turning to their smartphones whenever they head to the kitchen. With recipes for almost every dish available on the internet, more than half the population in the world don’t enter the kitchen without their smartphones. 

Mobile apps are touching every industry we know, and kitchen is certainly a part of it. Professional chefs are invested in the idea of creating mobile to gain appreciation and popularity for their recipes. 

Additionally, apps that are a part of the fitness industry are also including healthy recipes as part of their mobile app structure.

People like the idea of reading through a step-by-step guide to micromanage the cooking procedure, especially if it’s for an exclusive event. Imagine if your readers could find all your innovations in one place and treat it as an e-book for recipes. Mobile apps can do just that. 

The idea to create a mobile app for recipes was initiated to provide easy access to users to recipes one place. Food recipe apps are next in line to on-demand apps that included food delivery and cab-services.

Mobile apps for recipes can easily be built with WordPress mobile app builder. If you already have a WordPress website that features your popular recipes with text content, images and videos, you can always go with an online app creator. If your app looks and functions well, the chances for tapping larger audiences increases significantly. You can create mobile apps in a shoestring budget within minutes. 

Before building an app, it is important you know what industry experts are doing. Let’s take a closer look at mobile apps that did wonderfully in 2019:

Yummly – Cooking assistance 

Recipe app

Source: https://bit.ly/2PRBFwe

Recognized as one of the most popular food recipe app, Yummly has been in the limelight even since it was published on multiple app stores. Users find this app extremely user-friendly and resourceful. 

The app intuitively curates a list of recipes that you will like, based on your searches. This feature of the app has been a hit amongst people. Considering the app offers a personalized experience to the user, you can set up the flavors and cuisine you like the best. 

The app comes quite handy when users are looking to plan an event. It is easier to search recipes and find popular ones in categories you prefer. 

There is also a section in the app that allows users to view their favorite recipe in their profile and view it later.

You can find more than a million recipes on this mobile app and save as many as you like on your favorite list. Users love the accessing a mobile app whenever they head to the kitchen and cook from one of their saved recipes. 

For someone who loves cooking occasionally or someone who is only cooking to survive, a mobile app can certainly be very handy. You can easily convert your WordPress website into android app or iOS app and help users to find new recipes every day. 

The app is free to download but makes money through in-app purchases. You can too, start with letting people download your recipe app for free and earn money through in-app purchases. 

Tasty – Quick & easy recipes 

Recipe app for mobile

Source: https://bit.ly/2PREMnU

Tasty became viral with the help of social media. People who saw their video on their social media accounts ended up becoming of their pages, eventually drawing a lot of popularity. 

People binged watched every video that came out on their social media pages, whether it was a food hack or a quick recipe. With over 3000 recipes, tasty mobile app caters to a large audience base, accounting to more than 5 million downloads. 

The app features a step by step guide to all the recipes. Alongside, you find any recipe based on events, ingredients, difficulty level and more, by searching through the smart filter. All the recipes that you see in the past will be saved in the “recently viewed” section.

Push notification enabled on this app allows people to immediately get notified as soon as a new recipe is added. The best feature for this app was customizing the setting of the app as per the user preference. For instance: if you have downloaded the app to check out the non-vegetarian recipes, you can always hide vegetarian recipes. 

You can build your recipe app with AppMySite WordPress app builder that features intuitive search option, filtering and sorting. 

Why should you build food recipe app? 

In this post, we discussed how big brands like Tasty and Yummly could capture a huge chunk of market through a simple yet effective mobile app. There is certainly a lot that you can learn before you actually sit down to build your mobile app through an online app creator.

If you put in a little effort, your mobile app too can attract millions of downloads and create an alternate channel for you to earn money. Let’s see why people will be inclined towards downloading your mobile app:

  • Easy access to all your recipes, instigate people to download mobile apps than browse responsive website every time they look for a recipe. 
  • 59 percent people prefer using smartphones for searching recipes than stationery devices for more convenience. 
  • Push notifications will help in promoting recipes that are newly added on your mobile app. 
  • Know your audience by checking the analytics of your mobile apps. You can always upload recipes that people love and show them in recommendations. 

The demand for mobile apps has grown over years and is here to stay. Restaurants, café and food delivery chains are already embracing the idea of developing mobile apps. 

It’s time for professional chefs and foodtech entrepreneurs to start looking for options that can help them come up with a mobile app in an affordable manner. 

Like we said, your mobile app will play the key role of making your recipes available to your readers within a click. 

How to build your mobile app for food recipe? 

The market for food recipe app is picking up slowly. With over 250 apps on Google Play store, there is still has a lot of scope for your app to do well among millennials. 

The first question you should ask yourself is the platform that will suit your requirements the best. There are three options that you can go with:

  • Custom app development: The process is probably the first in line in terms of development but involves heavy investment. If you want to start small and see how well your audience responds, this may not be the best option. The entire app development process may take months and a minimum investment of USD 10,000. 
  • Mobile app plugin: This is a good option for people who understand app development in detail. You can convert your website into a WordPress app by integrating a suitable plugin. However, you will need help if you don’t understand technology too well. 
  • Online app creator: People who already own a website and simply want an app that fits their budget can go with this option. You can create a mobile app yourself in minimum 15 minutes in an absolutely code free environment. 

Wrapping up 

Mobile apps are probably the best platform currently to increase viewership and readership of your food recipes amongst a huge a audience. 

Don’t wait for your website to do well on popular search engines and land your website. Rather invest time in building your own app to be more accessible. 

Get in touch with AppMySite to know more. 

50 simple ways that lead to a successful mobile app: Your checklist for 2019

50 simple ways that lead to a successful mobile app: Your checklist for 2019

Building a mobile app for your business is not enough. It is important that your introduce your app to the world and market it amongst your target audience.

According to a popular research, it has been estimated that mobile apps will cross $188.9 of revenue in 2020 through app downloads, ads and in-app purchases.

Read here to know more details on app statistics: Top 75 mobile app statistics – Market size & usage

To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app

We have compiled a summary of ideas that you can implement to promote your app. 

Let’s start: 

1. Ensure you have a responsive website 

A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.

This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.

2. Create a captivating app icon 

You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.

In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.

3. Add an informative description 

Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.

You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.

4. Include a demo video 

As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.

Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.

5. Regularly add blogs 

Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.

Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.

6. Design a dedicated landing page 

A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.

Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.

7. Reach out to influencers 

This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.

Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.

8. Make use of your social media

Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.

Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.

9. Encourage app users to post reviews 

A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.

The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.

10. Get in touch with tech bloggers 

This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.

Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.

11. Use forums to spread the word

Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.

12. Speak to popular writers 

This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder

Keep in mind that you don’t press them constantly. Drop in an email and sit tight.

13. Come up with interactive vlogs 

In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.

14. Design teasers 

Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.

15. Mention your apps in emails 

Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.

The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.

16. Indulge in guest commenting 

We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.

This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.

17. Focus on customer retention 

The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.

18. Request feedback from customer 

As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.

Not only will you be able to enhance your app but also give an impression to the customer that you care.

19. Offer excellent customer support

Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.

20. Identify the pain points of your audience 

It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.

21. Include video as a part of your knowledge base 

Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.

22. Introduce community as a part of your helpdesk

This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.

23. Reward customers for recommending you 

Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.

24. Optimize your app title

You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.

Make sure you’re using the right keyword but still make sense.

25. Only add the best screenshots 

Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.

26. Invest in a demo video 

A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.

Once you’re done creating and publishing the video, take some time to promote in on your social media channels.

27. Regularly conduct engaging activities 

Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public. 

If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite

28. Set-up a YouTube Channel 

Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel. 

29. Conduct PR activities 

A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.

30. Also involve SEO activities 

In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.

31. Extend discounts

Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.

32. Include call to actions button on your website 

To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.

This method works well for businesses who already have a good traffic flowing on their website.

33. Spread the word in your social circle 

This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.

34. Focus on customer feedback 

Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.

35. List your app in review sites 

Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.

Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.

36. Think outside the box 

Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.

For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!

37. Ask customers to rate your app 

This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store. 

38. Collaborate with another app 

Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.

39. Introduce coupons

You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.

40. Use Facebook & LinkedIn Groups 

Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.

You can also indulge in commenting on posts that may be helpful to your business.

41. Encourage users for membership 

There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.

42. Try guest blogging 

Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.

43. Launch app on multiple app stores 

Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.

As per the statistics releases by Statista, 669,000 and 487,000 apps were launched on Windows and Amazon app store in 2019.

44. Pay attention to your subtitle

Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.  

45. Never overlook App Store Optimization

We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.

46. Also create a video for marketing 

Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it. 

This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking. 

47. Write press release blog on launch 

A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.

48. Promote your app, physically

If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app. 

Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store. 

49. Offer the first 7 days for free 

This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month. 

50. Go after customers who have downloaded the app 

Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it. 

Ending Note 

Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.

Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.

Create your mobile app with the free app maker today! 

Go green with environmental mobile apps

Go green with environmental mobile apps

In the past few years, people have developed sensitivity towards the environment.

A vast majority of people, corporations and governments are jumping on the green track.

From cutting emissions, saving energy, to buying and investing in clean and renewable energy resources, strategic planning for the environment has become an integral part of their daily lives.

Governments have also taken an initiative to offer various incentives to companies for going green. UK government, for instance, provides a variety of environmental tax reliefs, subsidies and schemes to businesses. Similarly, US government offers incentives such as tax credits, rebates and much more.

‘Going green’ has become the motto of every industry today. Industries now understand the value of the environment surrounding them. They have also realized that going green has great potential to save millions of dollars in the long-term. Additionally, it also reduces the operational cost of businesses.

Apple, for example, claims that 93% of its energy comes from renewable sources. In the same way, General Motor (GM) says that the company has saved more than $80 million by using green-energy resources.

Mobile apps for getting environmentally aware

Customers play a huge role in ‘going green.’

The eco-minded customers demand environment-friendly products. Moreover, this mindset has increasingly become a rage amongst them. Seeing this, companies cannot avoid to go green.

A study of the Nielson Company, from 2015, states that people are willing to spend more for eco-friendly products.

Millennials love to read, buy or do everything else on-the-go. By considering this study, organizations started developing mobile apps. With a mobile app, organizations are trying to make these millennials aware about the eco-system. Also, they believe that they can make a positive impact on the planet by engaging millennials in the ecology movements.

Building environmental apps helps everyone to take small steps towards a cleaner environment. Also, these apps encourage your customers to start creating a habit of making more eco-friendly choices.

If you want to be in the same league, you can build an environmental app via WordPress mobile app builder.

In this post, we will help you review seven environmental apps that will encourage you to build an app for your organization, as well.

How we tested?

We have reviewed three aspects of each application, that are: design, information quality, and usability.

An app should be a combination of all three and the general UI/UX of the app should be impressive. These apps are tested on both Android or iOS platforms. Let’s roll out the first contender:

1. Climate-based apps

If there is any change in the climate, these apps help you discover and share the information with others.

Climate-based apps allow you to subscribe to different climate interests. With this subscription, you will be receiving only those actions from selected organizations and topics.

The apps have a beautiful appeal amongst users. Friendly and engaging interface helps users to understand the use of the app, filtration of topics, and much more.

Climate apps let you set when you receive push notifications on a daily or weekly basis. Also, you can scroll the updated content on climate to increase your knowledge.

With excellent navigation, user engagement amplifies.

2. Water utility apps

The primary purpose of building an app is to help water utilities and encourage people to save water for posterity.

Water utility apps connect users directly to their water utility companies. This company then sends messages about water budget and alert users of leak or deficiency.

The app also allows you to track water consumption and helps you to set a better water budget. This way, you can compare your use with others.

With this app, you will have charts and comparison tables in an easy-to-understand and intuitive way. Simply navigate through the data to control and reduce your water consumption.

3. Environment sustainability apps

Cutting of trees is increasing day-by-day. This is eventually reducing oxygen in the environment. Many environmental sustainability apps have been launched in the market to keep a hold on shredding of trees.

These apps help you to build a community of people who promise to plant one tree for every app download. The app also includes environment-friendly tips that help you conserve water and save energy.

Speaking of users’ benefits, the app is channelizing ‘eco-points’ or rewards for users to encourage them about conservatism.

4. Social help apps

Today, people are getting more aware of the environment. In this regard, social help apps come in to let the customer understand their social responsibility.

Also, these apps allow you to find safe, healthy, green, and socially responsible products based on scientific ratings. These ratings are based on the social impact of the product on the environment. Both companies and products are rated on the scale of 0-10.

Social help apps have a friendly and simple appeal for users. The simplicity of apps helps users to understand how to find the best company and products as per scientific ratings.

With filtering and sorting products, a user will get a lot of information about the product you are going to buy. The app also gives you a list of stores where you can buy products.

5. Life activities apps

Life activities apps have been introduced to help solve climate change and reduce their impact on the planet. These apps offer fun and rewarding path to everyone in terms of climate impact on our earth.

The app tracks your life activities, like what you eat, how you live, the transportation you use, and much more. With step-by-step tutorials, users can easily use these apps and feed their data regularly.

Life activities apps are intuitively designed where users can clearly see how strong was their impact on the environment. Users need to choose their country, and they are automatically rewarded with the gamification part of the app.

6. Everyday habits apps

Everyday habits apps come into existence to make everyday habits more sustainable and environment-friendly. From outdoor activities to energy and water preservation, these apps encourage users to learn more about their daily habits.

With how-to videos, helpful links, and content, users can know how to live a healthy life. These videos and links help users to take every environment-friendly action

Connecting, following, competing, and sharing users’ activities with others is an add-on. That way, users are likely to take part in these actions towards the environment.

7. Paper waste apps

If you want to dispose unwanted papers and cut your paper waste, paper waste apps can be your helping hand. These apps are being introduced with a simple concept of reducing paper waste.

For instance, if you are receiving unwanted catalogues or magazines, you just need to do a simple thing. Pull out the phone, snap a picture of it. These apps will then do the rest for you. It simply means that they unsubscribe you from receiving unwanted catalogues or magazines.

You will stop receiving printed promo materials and emails once you sign up with these paper waste apps. Also, these apps help you know about the curated environmental content and give statistic data of how much paper waste has been reduced by your action.

The ending note

By analysing these environmental apps, we can state that most apps are concerned with increasing awareness amongst people.

Today, many app builders have found a way to create apps that will help you pay more attention to the environment. Also, these environmental apps help users to have a fun, simple and handy tool that will help them in changing their everyday habits and becoming aware of their impact on the environment.

Using these environmental apps, you can find your way to change your habits and share the same with others.

What’s stopping you? Create an environmental app yourself and make an impact on others.

Start building your own environmental app without coding with WordPress app builder to rank high on the list of ecological apps.

Give the power of easy and instant mobile access to your website users

Give the power of easy and instant mobile access to your website users

How can you easily give access to your website to your users? Which device do your users use the most to access online platforms? The answer to this is most probably computers and mobile platforms.

Although your website will generally open well on computers, if designed well, it will work inefficiently on mobile phones unless optimised for it properly. Even after optimisation, a website cannot be used in the most desirable way on mobile phones due to various limitations.

Therefore, if you have a lot of regular users accessing your online platform from mobile devices, then it is time for you to build an app, ideally using an app builder online.

Here are the highlights of Apps that allow users to access it easily and regularly:

Easy download for regular use

Your users can easily download an app from play stores, if they wish to use your app regularly. Once they install the app, they do not have to open your website again and again on their mobile’s web browser. Even new users can find your app with ease on play stores, giving your business more exposure.

One tap access

Mobile apps can be accessed by users by just a tap on their mobile screens. This makes it very convenient for regular users to visit your online platform to consume content or purchase products. This improves traffic on your platform. Keep your content fresh and updated, so that users are engaged.

Push notifications

Users can easily see important alerts and messages received from you through push notifications they receive on their mobile screen. They do not have to unlock their phone to see these messages and can easily stay connected with you. This also allows you to connect with your users cost-effectively.

Easy marketing

You can easily carry out effective marketing activities through native mobile apps by sending relevant content to users through push notifications, in-app banners & notifications, etc. This is a very cost-effective way of marketing. You can collect a lot of relevant customer data to create good marketing campaigns.

Easy in-app purchase and payment

You can allow easy in-app payment and purchases through your app. A good navigation and product menu will helps users find desirable products with ease. Apps make it easy for your users to select and order products. You can also enable users to pay through easy mobile payment options.

Long-term use

Users who download your app are more likely to use your app for a long time, as the app will be on their phone and will be accessible with just one tap. This enables users to stay connected with you for a long time, which is ideal for your business’ growth, as it helps you build a strong foundation of loyal and repeat customers.

To avail all these benefits of having a mobile-based online platform, you can use an app builder online to create an app. An app helps you sell, market and operate better and in a cost-effective manner.

If you have a WordPress or Woocommerce website, then the most easiest way to make an app is to use AppMySite. AppMySite helps you create an app in a cost-effective manner and in very little time.

Here’re the highlights of building an App with AppMySite:

Share website URL only

All you have to do to make an app with AppMySite is to share your website’s URL with them, so that they can extract relevant data and designs to create an app that works in sync with your website. The design for the app is also made to be consistent with your existing website and products, so that customers are able to relate to it.

Build for WordPress and Woocommerce websites

AppMySite allows you to build an app for WordPress and Woocommerce websites. If you have a website on any one of these platforms, you can easily convert it into an app without any hassle of hiring a team of developers. The app built will work in perfect sync with your website, so that you can manage content from one panel for all your online platforms.

Build Apps for iOS and Android

AppMySite builds apps for iOS and Android platforms. These are two of the most popular platforms, and hence you’re able to make your platform available to a large audience by creating apps for them. This gives you access to a large audience who use only mobile devices to access services and content that you offer.

Apps in sync with website

The best feature of the apps developed on this platform is that they work in sync with your website. Therefore, any content or product menu update made by you on the website are automatically reflected in your app. This helps you save a lot of time in updating and managing both your online platforms through a unique admin panel.

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Smart filter, sort and search options

AppMySite builds apps that feature content or product filters that are smart and relevant. These efficient options allow your users to look for the right product or content, and hence keep your customers satisfied. This also helps your users to complete orders when they are in a favourable state of mind, increasing your revenue.

Attractive design and branding

The apps created on this platform are creatively designed. The design is attractive and are made in sync with the designs and colour theme of your website and brand. This helps users relate better to your app. This also helps you create a brand image using elements like particular icons, colors, etc., which your users can relate to.

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Payment integration

Apps built with AppMySite integrate the payment gateway on your website with your app. This allows easy payment making by your users, as options like payment through credit/debit card, mobile wallets, net banking, etc. are available for users. Also, you are able to collect payments from all your online platforms at one place.

Intuitive navigation and interface

These apps are intuitively designed. The interface of the apps enable users to complete desired actions with ease and in no time. A good interface also allows businesses to achieve planned business results. This helps build a good rapport with your users, as they are able to user your platform conveniently

Such apps built with AppMySite help you create a platform that is easily accessible by your users. You can build apps for Android and iOS and ensure that a large audience is able to find and use your apps.

AppMySite helps design apps that are efficient and effective in helping you achieve the business growth and other objectives you aim for.

The Woocommerce and WordPress Mobile App Builder of AppMySite helps in creating apps that work in perfect sync with your website. This saves the efforts and resources of your team in keeping your website and app updated.

How to create an effective mobile app without hiring a team of developers

How to create an effective mobile app without hiring a team of developers

The most time and effort-consuming task while building apps is hiring and managing a team of designers, developers and testers. What if you could build an app without hiring a team?

One simple way to bypass the need to hire an app development team is to use an online app maker like AppMySite. Such services use the data from your existing website(s) and create an app for you in little time.

Here’s how you can develop and app in two easy steps, with AppMySite without having to hire a development team:

Subscribe to a plan

The first thing to do is decide whether you want an app for iOS, Android or both the platforms. AppMySite will build a native app for you for these platforms, so that you are able to reach the mobile devices of a majority of your customers. AppMySite’s pricing plans are affordable and unmatched.

Share your website URL

If you have a Woocommerce or WordPress website, then you can use AppMySite’s online app making services to build an app easily. All you need to do is share your website’s URL and other details with AppMySite’s team, and they will work on creating native iOS and Android mobile apps that work in sync with your website.

In just these steps, you can create an app using Woocommerce and WordPress app builder of AppMySite (AMS).

You do not need to supervise the activities of AMS’ team, as they are experts who will create an effective app in no time with the data you provide them. This helps you save a lot of money, time and effort.

The above two steps help you avoid a lot of effort you’d have to otherwise put in the following activities that are required to be undertaken when you work with an in-house or third-party development team:

Hiring a team

You will have to search for relevant talent in the field of designing, development and app testing to develop an app on your own. You will have to assess their skills and orient them about your project, so that they are aligned with your objective of building a mobile app. It is important to hire a team that can work cordially towards a product that is effective and helps you achieve desired business goals.

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Knowledge transfer to team

When you hire a team, you need to apprise the team members about the project and its objectives. You need to explain your current website’s structure to them, so that they can properly link your website to the new app. A brief of the design will also have to be given, so that the designers are able to maintain consistency in the design and brand elements of your website and app.

Planning of app

You will have to participate in planning of designs, development and testing processes. For this, you will either need to have technical knowledge or will have to hire managers who can guide the design and development team in the planning process. This may require a lot of time or money. While planning, you will also have to undertake market research to build an effective product.

Giving feedback to design team

It is important to give feedback and direction to your design team, so that they are able to produce designs that are intuitive and effective. Your UI and UX should be as smooth as possible; therefore, you will need to work closely with your design team to ensure that they are able to think from customer and business’ perspective to create designs that are attractive and effective.

Supervising development team

You will need to supervise and follow-up with your development team, so that they are able to deliver a mobile app with good quality and interface. Your app should work efficiently, and to ensure that, you will need to follow up with your team on a regular basis. You will also need to ensure that the right coding languages are used to develop a scalable app for your business.

Testing of app

After the app is developed, you will need to test your app thoroughly to ensure that it functions with efficiency. You will need to work closely with your testing team to ensure that all the functionalities of your app work properly. An app with bugs and functional issues can lead to loss of customers. Therefore, this task is essential, and with an in-house team, it may be time consuming and expensive.

Publishing and maintenance of app

If you create an app yourself, you will have to create paid app developer accounts on play stores of Google and Apple to be able to publish your apps. You will also have to design graphics and create content to publish on your app download pages. Maintenance of app to meet the needs of the latest operating systems will be required to ensure that you are able to cater to all your customers.

Retention and sustainability of team

It is important that you retain a team till your project is complete, else you’ll again have to hire and train new team members about the project. This may be time-consuming and will also require a lot of your energy, which you can use for other priorities of your business. If you have hired an in-house team, then you will need to have enough projects to sustain the team and to generate enough value from them.

All the above points will need a lot of time, money and effort on your part or that of your managers, so that your development team is able to deliver a mobile app that is able to deliver the right results for your business.

AppMySite’s online app maker will help you avoid all of the above hassle, as their professional team requires just your website’s URL to create a website that is automatically populated with the content on your website, has an intuitive and attractive design, is well-planned and developed, is well-tested, and is published on your behalf on Google and Apple play stores.

You can use AppMySite’s Woocommerce and WordPress App Builder to create an app for your existing website, without going through the hassle of hiring and managing a team that will deliver an effective mobile platform.

Should you make an app for your website? – Pros and Cons of building apps

Should you make an app for your website? – Pros and Cons of building apps

We often meet business owners and managers who can’t make a decision on whether they should make an app for their business or not.

Despite of availability of online app makers like AppMySite, which enable businesses to create native apps for existing websites at very little cost, there are challenges and doubts that keep managers hanging in a decisional limbo.

As we all see the rising use of mobile devices by users, we realize that there is a large opportunity for businesses with customers who have access to mobile devices and the internet. Therefore, we should explore the Pros and Cons/challenges of building apps for businesses to understand how valuable it is for businesses to create apps for mobile devices.

Pros of making mobile apps for websites

Wide business reach

With the help of mobile apps you are able to reach new and existing users repeatedly. New users are able to discover your mobile app on search engines and app stores. Also, if you promote the app on social media and through influencers, you can gain access to a wide audience.

Existing users who do not visit your website or store often due to various inconveniences involved are encouraged to avail your services through an app that is easy to access and use on mobile phones.

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Easy access for audience

With an app, you enable a large audience to reach you easily, as more and more people have access to mobile devices. Mobile apps can be opened with just a tap on a mobile screen. This helps users to visit your selling or publishing platforms with ease.

Also, native apps work efficiently on mobile phones as compared to websites, which face a lot of limitations when opened on a mobile device through mobile web browsers. Therefore, having an app enables your users to access your platforms more frequently.

Retention of customers

Apps are more likely to be used by customers for a long period of time. When users install your app on a mobile phone, they tend to use it for a long period of time. Apps make it easy for you to stay directly connected with customers without any hassle or obstacle.

Through apps, you can send direct messages and push notifications to customers to bring them back to the app and to help them purchase larger baskets of goods with you.

Low cost of customer engagement

With an app, you can engage customers easily and cost-effectively. With various native mobile app features, you can push relevant content to users at apt times. You can also send them location-specific content and offers. This will help you keep customers hooked and get good results.

You can add a blog or activity section in your app to engage customers. A lot of companies gamify their loyalty and purchase programs to keep customers hooked.

Cost-effective marketing

One very important reason why businesses should build an app is to be able to do marketing in a focussed and cost-effective way. Apps allow marketing managers to send relevant marketing messages to users. Such deep optimization of marketing campaigns helps save a lot of money.

Also, tools like push notifications, location services, and contact sync help carry out effective marketing campaigns, so that the right users get the right messages at the right time.

Easy payment collection

A lot of times, customers become reluctant about purchasing with you through your website, as they are not able to complete their orders due to lack of a preferred payment mode. With apps, you are able to offer various kinds of easy payment options to your customers.

You can collect payments through credit & debit cards, net banking, mobile wallets, cash, etc. with the help of a payment gateway and inter-app integration in your app.

Cons/Challenges of making mobile apps and how to tackle them

Cost involved

It is true that, generally, it takes a lot of money to develop native apps for your website. Traditionally, you will have to hire an app development team or company and let them help you build an app. This can take a lot of your time and money, taking away focus form your main business goals.

However, with services like AppMySite, you can develop Android and iOS apps at a low cost and in little time. This helps you save both time and money.

Managing team or following up

If you build an app on your own or hire a team of developer to build a traditional app for you, then you will have to give your time and effort in managing, guiding and following up with those teams. Besides management of teams, you will be required to assess the development of the app, too.

To ensure you save your time and effort, you can use AppMySite’s service. They just take your website’s URL and extract data from it to make an app that works in perfect sync with your website.

App efficiency

It is important to develop an app that works efficiently, so that users using the app undertake desired actions. This helps businesses achieve set targets and objectives for the app. In case of an inefficient app, you will lose customers and business.

To ensure that your app is efficient and works perfectly, you can employ services of expert developers who can understand your business goals and create an app that helps you meet them.

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Updation of content

One challenge that content managers and merchandisers face when managing an app and a website are that they have to do duplicate work to ensure that the content on both the platforms is consistent. This leads to waste of time and money for the business.

You can create an app that works in perfect sync with your website, so that any content changes you make to the website reflect in the app automatically. AppMySite can help you with that.

Testing and maintenance of app

Another challenge that businesses face after development of an app is to ensure that the app is bug-free and works perfectly. If your app is not efficient and has functional issues, then you might put off your customers using the app.

One way is to let people in your team test the app and give feedback to developers. When you hire AppMySite to build apps for you, they test the app before sending it to you for approval.

Publishing app

Once your app is developed and tested, you will need to create app developer accounts on app stores like Google Play and Apple app store. This requires initial payment to set up accounts and then effort to maintain accounts and create pages.

AppMySite team publishes a developed and tested app on your behalf. They add appropriate description and graphics to the app store pages, so that people are convinced to download your app.

The above Pros and Cons of developing a business app will help business owners and managers come to a sound decision on building apps. An online app maker like AppMySite can help businesses build cost-effective iOS and Android apps for existing websites in no time.

With AppMySite, you can convert a Woocommerce and WordPress website to mobile app.

Building a native mobile app on a shoestring budget

Building a native mobile app on a shoestring budget

Convert WordPress Website to Mobile App – AppMySite: The importance of having a powerful mobile app for your website cannot be emphasised strong enough, especially in today’s disruptive and volatile business environment. A native mobile app creates a platform for businesses to connect with their customers without any gatekeepers. However, building a mobile app can turn out to be an expensive affair, if your approach and strategy isn’t right. In this post, we will discuss the existing methods one can take to build a mobile app, and weigh the pros and cons of each. We will also take a look at how you can create an app on a limited budget.

Expert App Builders with Professional Expertise

There is another, but lesser known alternative to converting your WordPress website into a mobile app, and that is choosing an expert WordPress app builder, like AppMySite. These expert app builders automate the technical process of converting a website to an app, but deploy professionals to pay close attention to aspects like design, logo, splash screen, banner image etc. What’s more, dedicated app builders (like AppMySite) also integrate the website’s backend with the mobile app. That means, any time you want to make changes to your app, all you have to do is make the relevant changes in the website backend and the same will be reflected in your app instantly. Another advantage offered by expert app creators is that they create a native app, which is faster, more responsive, and more secure that hybrid and web apps. Apps built with quality app builders like AppMySite also undergo rigorous testing before being published on app stores for your customers.

One might assume that since such app creators offer expert insight, provide a quality assurance, undertake testing, and deliver the app within a week, they must be rather expensive. But most online app builders charge a nominal fee to create a mobile app. AppMySite, for instance, has pricing plans starting from just a few dollars a month and offers discounts on annual packages as well.

DIY ‘Free’ App Creators

There are several online app builders that promise to create and publish your app within minutes, without taking a single penny from you. It is natural to be gravitated towards these ‘free’ app builders that offer drag and drop tools and seemingly give you more control over the process to Convert WordPress Website to Mobile App. Such app builders, available by the dozen, offer to ‘instantly’ publish your app on app stores as well – which make them all the more appealing. But, here’s what the many DIY app creators fail to tell you – the end product will be a hydrid or a web app, you will be responsible for designing the app yourself, the app won’t be tested before being released to the public; and probably worst of all, that you will be locked out of your app and will not be able to edit or update it once it is published.

Now that you know the actual cost of such ‘free’ app builders, they aren’t looking like a very good option, are they? So how do small businesses, enterprises, and individuals go about creating a quality native app for their website under the guidance of expert professionals?

As mentioned earlier, with the right knowledge and information, you can create a quality app for your website, even on the strictest of budgets. Due to lack of awareness and knowledge, many individuals do not realise that intelligent app creators are a simple and cost-effective alternative to the extremes of hiring expensive teams and using a ‘free’ DIY app creator. By using mobile app builders, like AppMySite, to Convert WordPress Website to Mobile App, small businesses and organizations can bring down the costs associated with creating an app for their website. If you want to convert your WordPress website into a mobile app as well, get in touch with AppMySite today.

Why customers purchase through apps & why you should have one

Why customers purchase through apps & why you should have one

Understanding your customers is  the biggest step towards selling more and growing.

Successful businesses pay attention to how their customers behave, and how they prefer to purchase products.That information is used to optimize selling processes and products. This helps create a business that is aligned with the demands of your customers and, hence, helps you grow.

With changing technology, customers are moving towards mobile-based purchase options due to convenience of use and choice.

With such changing trends, businesses are using App Makers online to convert their existing Woocommerce and WordPress websites into apps.

This helps the businesses selling through e-commerce websites or the publishers distributing content through online platforms deliver products as their customers desire.

Reasons why customers prefer apps

A large segment of customers, these days, prefer using mobile apps for various reasons, while interacting with content and purchasing online. Here are some of the reasons why shoppers and other consumers prefer apps over web browsing on mobile phones.

Ease of access

Customers prefer using apps on mobile devices, as it’s easier for them to just tap on an icon on their mobile screens than to look for a website through web browsers. Web browsers work well on mobile phones for simple searches, but for shopping and repeat content consumption, apps are preferred due to their efficiency.

Apps reduce the time in which users can access your products and content. This is also a boon for businesses, as customers visit online platforms more frequently through an app.

Better user experience on mobile devices

Websites can run very inefficiently on mobile phones due to their complicated features that do not fit well on mobile screens. A lot of web features also become sticky when used on mobile phones. This calls for creating a mobile platform that uses features of mobile devices to offer an efficient and interactive user experience.

Moreover, native apps that are especially designed for mobile devices optimize navigation and search options in a way that the user experience becomes smooth and effective.

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Better engagement

App features are generally designed to engage customers for a long time. Push notifications are very effective in bringing customers back to your platform. Order history and other activity logs keep customers informed about the activities they undertake on mobile apps.This enables businesses to mould customer behaviour to get desired results.

In-app features like geo-fencing, smart search options, interactivity, wish lists, bookmarking, add-to-cart and content subscriptions helps keep customers engaged and enable businesses to modify app flow to their advantage.

Ease of payment

Mobile apps can now be equipped with very versatile and easy payment options like credit/debit card payment, mobile wallet integration, net banking, one-touch payment and cash on delivery. These help customers in completing more orders through their preferred payment options.

Customers, who have access to their phones almost all the time, prefer using mobile payment options that are quicker and trackable in real time.

There are myriad other reasons why customers use apps of individual businesses. Some businesses offer loyalty programs, online order features, discount offers, cash backs, etc. through their apps, which attract customers towards them.

Customers are increasingly getting access to better mobile devices and internet connectivity. This enables more and more users to shop and access content easily, as per their convenience.

As more customers have access to mobile devices, businesses also benefit from making mobile apps to get access to a large customer base with ease.

Why you should develop a business app

You should use an App Maker online to build a mobile app, as your business can achieve various objectives through the app, for long term growth.

There are myriad opportunities in terms of revenue growth, customer retention, effective marketing, customer engagement and operational efficiency that can be explored and achieved with mobile apps for customers and businesses.

Here are a few reasons why you should develop an app for your customers:

Higher customer retention

Once an app is downloaded on a user’s mobile phone, they tend to use it more that they would use a website through a mobile browser. Also, after downloading, customers visit the app more often to purchase products or access content.

Apps help engage and retain customers for a long time. Businesses need to plan their apps well to ensure that their customers do not only return often but also stay for longer or purchase larger baskets of goods.

Ease & cost-effectiveness of marketing

Businesses can use various native app features to easily market events, products and campaigns to users. Push notifications, geo-fencing, in-app notifications, SMSs integration, etc. can help marketers send marketing messages to users with ease.

As all the customer data is available to marketers through app’s database, the marketing process becomes very cost-effective. Analysis of customer behaviour and preferences available through the app also helps in creating effective marketing campaigns.

Easy re-marketing

With the help of app features and data collected through apps, re-marketing also becomes easy and effective. You can send focussed marketing messages to your users to encourage them to complete their orders or action that they started on your app in the past.

An effective re-marketing campaign can help increase conversion rate for a business with ease and in a cost-effective manner. Again, user data collected on apps can help formulate impactful re-marketing campaigns.

Low operational cost and high conversion

Businesses that allow users to place orders and make payments online are able to decrease their operational cost substantially. This also helps businesses to save a lot of effort and time for other important tasks like strategizing and creating an effective product.

Easy payment options, intuitive app flow and effective marketing touch points achieved through an app help in converting a higher percentage of app users. Businesses can study user behaviour from time to time to optimize their conversion rate.

Operational efficiency

With orders being placed through apps and with free flow of information among all departments through real-time updation of delivery status of orders through apps, businesses are able to achieve efficiency in operations. This helps in reducing delays or errors in delivery.

Real-time order information flow also helps each department to equip itself with the right resources to achieve cost-effectiveness and the best results. For example, purchase department can stock the right amount of goods, revenue department can price products aptly, and so on.

Business analytics

With the help of user apps, businesses are also able to collect valuable customer data, that helps optimize products, prices, packaging, delivery, etc. to match customer expectations and to get the best results. Business analytics helps different departments take valuable decisions.

Data related to customers’ contact information, purchase behaviour, preferences, etc. is collected through apps in real time. As apps are used by customers over a long period of time, apps also help understand how customer behaviour changes and can be influenced over time.

Convert WordPress Site To Mobile App or make a Woocommerce mobile app to take advantage of the above mentioned opportunities for your online business or content website.

Mobile apps offer you the most easiest access to your customers, and it is justified to dedicate some resources to it to capture or tap opportunities of achieving revenue growth, effective marketing, customer retention and operational efficiency.

What’s stopping you from developing a winning business app

What’s stopping you from developing a winning business app

In this article, we will discuss the main challenges and dilemmas businesses face when they think about developing a mobile app.

We will also discuss how to tackle or solve those challenges and dilemmas to be be able to make an effective content or shopping app, when it’s the right time to do so.

You do not want to be waiting too long to launch an app. Time is money, especially in the digital world. The sooner you publish your App, the more time you will have to make it work before your competitors sweep the market.

We see mobile apps from competitors and businesses in other industries doing extremely well. We wish to replicate that situation for our business, but we often have some internal and external barriers that do not let that happen.

Let’s dive into understanding the things that stop us or hold us back from taking action towards building an m-commerce app, even though we know that it could be a game changer for our business.

We will dissect each challenge to the point that they no longer seem a hurdle to us.

Lack of clarity on objectives

First thing we need to do is ask ourself the objective we want to achieve through the app. Our objective for the app could include earning more revenue through online sales, customer retention, brand promotion, running a loyalty program, and getting referrals.

Brainstorm on all the reasons for which you wish to create an app. Prioritize a few objectives, so that you can focus on them while creating the app, to create an impact. Do not go after all the objectives at once. Focus on a a few things and be the best at it. A focussed app will always get you better results.

Lack of knowledge of customer preference

If you’re not sure about your customer’s preferred shopping/content consumption mode, then there is bound to be apprehension in your mind about the effectiveness of developing an app to capture and retain customers. Businesses should always act on real facts and analytics.

One way to know where your customers are consuming your content or shopping with you is to study Google Analytics. They give you a clear idea about where your website visitors are coming from. If a substantial proportion of your website visitors and shoppers are coming from mobile devices, then there is no reason to delay the creation of a mobile app.

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High monetary cost

One other barrier that holds us back is the cost that is involved in making an engaging and effective app. To build an app, one has to engage a app development company or make a team of developers, designers, testers, and so on. This can prove very costly.

One way to build an app cost-effectively is to use an online app maker like AppMySite (AMS). They help you build an app for your Woocommerce or WordPress website without coding. In fact, AppMySite does not require you to do anything except subscribing to an App development monthly/yearly plan and submit your website’s URL.

Opportunity cost - Time and money

Another cost that you spend when you develop a business app with a third-party development company or your own team is that of other business priorities that suffer due to lack of proper attention. This increases an already high cost you generally spend on a team of developers.

With AppMySite, you can covert a Woocommerce or WordPress website to mobile app by subscribing to their cheap monthly/yearly app plans. Also, you do not have to spend any time in following up on development, testing and publishing of apps with AMS. Hence, you save a lot of valuable time and money to focus on other business priorities.

Lack of technical knowledge

A lot of times, businesses and their managements are not equipped with the technical knowledge required to lead a team of developers, designers and testers to create a well-planned and scalable app that will support desired business objectives. This can be a big deterrent to building an app.

You can bypass the need to have technical know-how to lead a tech team by creating an app that requires no coding. AppMySite is a the platforms that lets you create an automated WordPress or Woocommerce app. Through the apps developed by AMS, you can update content on your website, and see it automatically reflect in your app. All this can be accomplished without any knowledge of coding.

High-maintenance teams

App Development teams can prove to be very high-maintenance, due to software, HR, supervision and other costs involved. This may seem like a very big hurdle in creating an app without disturbing your focus required for other priorities of your business.

App development, design, and testing teams often require close supervision to create a quality product. You can do away with this complexity by hiring a professional team of app developers with AppMySite. Their process requires you to take only two steps—Subscribe to their app plans and Provide your website’s URL. The rest of the tasks are attended to by the AMS team, upon which they send you a tested app for approval.

Difficulty in post-development promotions

Once the app is developed, it’s a challenge to publish and promote it properly, so that it becomes noticeable in the market, and is easy to find for customers who are looking to shop with you online or through mobile phones. Many companies develop apps, but are not able to promote them.

With AppMySite, you just need to approve a pre-tested app. This app is published by the AMS team on relevant app stores. They design the marketing graphics and content for app store pages in a way that users see value in downloading the app. The app store pages published by AppMySite are also Search engine optimized, so that mass users can easily find them.

Retaining customers

The last challenge in app development is to retain customers who download your app. There is no set rule on how to retain customers to keep shopping through your app. However, there are certain points you can keep in mind while developing an app to ensure that their is high customer engagement.

To make an app work, ensure that it delivers value and convenience at every stage of use. Pay attention to user interface, design, ease of searching for relevant products and content, convenience to make payments, etc. All these features can be automatically pulled from your existing website to your app with the help of AppMySite.

There is no challenge too big, if a proper solution is sought. Therefore, convert the above pain points into strengths by gaining knowledge and engaging the right app development and promotion resources.

A high-quality online App maker like AppMySite, can do wonders for your business if it helps you save time, effort and money in developing an app that is effective and engaging.

Making and Launching WordPress Apps for dummies

Making and Launching WordPress Apps for dummies

If you are planning to make your own app and have little knowledge about app designing and development, then you can use AppMySite (AMS) services.

AMS is like DIY websites but simpler. The only thing you have to do yourself with AMS is provide your WordPress website url, and let their team create an app for you.

AMS creates apps that your users will find engaging and easy to use. They help you retain your customers who prefer to access your content on their mobile phones on a regular basis.

Basically, to create an app with AppMySite, you need zero knowledge of app UI/UX design and of developing and publishing apps.

On top of an easy creation process, AMS app development plans are cost-effective and unmatched. They will save you large sums of money in development and maintenance of your apps.

Steps to create a WordPress app with AMS

Here’s how you can create a WordPress app for with AppMySite in a few easy steps:

Choose app platforms and plan

The first thing do to do is visit AppMySite website and choose a WordPress mobile app builder plan. The plans available are for creation of app for Android and iOS.

You can choose a monthly or yearly plan for Android, iOS or both. Yearly plans are heavily discounted, and happen to be more cost-effective. Once you have chosen the plan, sign up and pay for the plan to begin the app building process.

Provide url

The only thing you really have to go towards the creation of your app provides your WordPress website URL to the AMS team. Their team uses this website URL to extract dynamic and static content and graphics to populate your app.

You can choose to provide logos and other design-based collateral to the AMS team, but in case you choose not to, the AMS team will create an app for you that is well-designed and user-friendly.

Test ready app

Receive the complete app from AppMySite team and use it to test if the flow of the app is smooth and as per your liking. You can even share the app among your team and customers to get their feedback.

After you give your approval, AMS team goes on to the work of publishing your apps on all relevant app stores.

Share published app

Once the apps are published on all relevant app stores like Google Play and Apple App Store, then all you have to do is share the app among your customers and audience.

Here also, you need not spend any effort in creating the app page. You can share the link of a ready app page that has attractive app screens and descriptions to motivate your customers to download the app for use.

AppMySite app creation process and app features

Here’s what goes behind the scenes when your app is being created.

Once you have given your WordPress website URL to AppMySite team, they follow their smooth and efficient process of creating an effective and user-friendly app for you:

Splash screen and branding

Splash screen of an app is the first, branded screen that users see when they open the app. This screen is designed with your logo or website name on it. The design for this screen is made with the help of logo, colours and artwork extracted from your WordPress website.

In case you wish to provide specific logos and artwork for this page, you may forward that to AMS team in advance.

App screen design

The rest of the screens of your app are designed to provide ease-of-use and a good user experience. There is a smooth flow between all the screens, so that your customers can access all the content offered by you.

There are well-placed search, filter and menu options in the app, to enable users to easily find relevant content. This improves user experience on your apps.

App content

The content and media that reflects in your app is extracted from your WordPress website. All the content items and attributes including Menu items, articles, marketing banners, pages, tags, etc. available on your website are automatically shown in your app, too.

Both static and dynamic content types are extracted, so that you can keep delivering relevant content and marketing messages to your users.

Auto sync app with website

The content and other attributes that reflect in your app work in perfect sync with your WordPress website. This means that any changes you make in your website panel including adding a post, page, category, tag, etc. are seamlessly reflected in your app, too.

AppMySite syncs your app and website in a way that you do not have to spend duplicate time and effort in populating your app with relevant data.

App testing

Once the app is fully designed and developed in sync with your website, AMS team tests the app for its smooth functioning and a good user experience. This helps in delivering a flawless product to your customers through app stores.

After testing, the app is sent to you for approval. Here, you can check the correctness of branding, smoothness of flow, and correctness of content populated in the app. You can even distribute it among focus customer groups or staff members to get a wider opinion on the app.

App publishing

After your approval of the app, it is ready to be delivered to your users. Generally, businesses have to create developer accounts with all play stores to launch their apps, but with AppMySite, you do not have to worry about that either.

AMS publishes your app through developer accounts on app stores. They pay for and maintain the developer accounts, enabling you to distribute your app with ease.

With all these wonderful features and AMS’ seamless app creating process, you can develop an app in little time.

AMS WordPress mobile app builder makes app creation for Android and iOS a cakewalk for businesses and individuals. It makes customized WordPress app creation convenient and cost-effective for its customers.

Even if you have no knowledge or experience in creating apps, you can make your own app without spending a large sum of money on hiring designers, developers and testers.

You also do not have to spend valuable and costly time in figuring out how to make an app yourself. Just follow the previously mentioned three steps required to create your own WordPress app with AppMySite.

Here’s why building a native app incurs high costs (and how to build it cost-effectively)

Here’s why building a native app incurs high costs (and how to build it cost-effectively)

It is no secret that app building is an expensive and resource-intensive activity. Leading organisations spend months, sometimes years, perfecting their app before making it public. However, small and medium businesses neither have the luxury of the budget or time to undertake the same. So who do they turn to? Either they appoint a third-party firm to develop their app at a high-cost, or they use one of the many DIY app makers online and compromise with quality in the process.

But what if there was an expert Mobile App Builder for WordPress websites that were simple, economical, and delivered a premium native app? Before answering that question, it is critical to understand why most building approaches today are cost-intensive.

Expertise

Building a native app is no child’s play. There is a reason why professionals are compensated handsomely for their skill and expertise, because quality app designing and development comes with experience. That’s why taking a crash-course of app building will do you no good. It is for this same reason why an automated app creator that generates ‘instant’ apps in a cookie-cutter approach will never be able to compete with expertly-crafted apps. Many of these app creators also provide DIY drag and drop tools to design unique apps, but fail to recognise the fact the process requires design, development, and technical sensibilities and is not everyone’s cup of tea. There are a few dedicated app builder organisations that, however, deploy experts to create mobile apps, more on that later.

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Time

Say you somehow, miraculously, put together a talented team of professionals who are committed to making an excellent app for you, even they won’t be able to reduce the entire process to a few days. The designing mock-ups, iterations, development, testing, and publishing of the app can go on for a few months, even if 7-8 hours shifts are put in everyday. In other words, even after burning a deep hole in your pocket, the end-product will be delivered months after you actually want it. Again, a regular Mobile App Builder for WordPress will give you quicker results, but deliver a subpar app that won’t serve its purpose of engaging your users and visitors.

How to build an app in a limited budget?
The amount of time and expertise needed to create a native mobile app are two of the biggest reasons why building an app doesn’t come cheap. But what if there was a way to develop a native app within a few days, under expert guidance, and without compromising on the quality?

As it turns out, there is.

There are a number of expert mobile app builders that have dedicated teams to oversee the app creation process. Unlike the readily available ‘instant’ app builders in the markets, such app creators automate the simple parts of converting a website to an app, and pay close attention to things like design, interface, and user experience. AppMySite is one such leading Mobile App Builder for WordPress. which is known for delivering premium native apps for existing websites within a week. If you’ve been looking for a reliable, cost-effective, and simple mobile app builder online, do have a look at AppMySite, its features, and pricing.

Thus, while app building is a complex and resource-heavy process, advancements in technology have allowed simple and hassle-free conversion of existing WordPress websites into engaging mobile apps. Now that you are aware of the intricacies of the app creation process, make an informed decision and invest in an app builder that delivers quality in a cost-effective and time-sensitive manner.

How Native Apps Help Businesses Capture Relevant Customer Data

How Native Apps Help Businesses Capture Relevant Customer Data

Apps are not only built to increase customer engagement, they also give an opportunity to build quality customer database, which helps profile customers and take decisions about optimizing content to deliver value and maximise revenue opportunities.

Native Apps have features that help intuitively engage customers and, in the process, collect valuable customer data, which can be used by content and business managers to take important editorial and commercial decisions.

If you’re running a WordPress website for your blog, publishing platform, or company’s online presence, then you can develop a native app using a WordPress mobile app builder.

Following features of native apps help businesses capture relevant customer data:

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Different types of login IDs—Email, Phone no., Face, and Touch IDs

You can prompt users to login with their email IDs, phone numbers, and Face or Touch IDs. To propagate marketing activities, it is more sensible to allow users to register with Email IDs and Phone numbers, which can be used to reach customers. For convenience, users can be allowed to later login with Face and Touch IDs.

 

Login with Facebook—IDs, Friend list

Native apps often allow users to login with Facebook. This prompts users to share their email IDs, phone numbers, friend lists, and personal details like age with you, giving you an opportunity to profile your customers and to engage your customers in relation with their friends’ activities.

Login with Google+—IDs, Calendar, Wallet, etc.

Many native apps allow you to login with Google+, this allows you to access various Google-account related information of users. You can request Google to share access to users’ Calendars, Wallets, Email, Phone, Birth date and other similar information. Commit to protect customer data during collection and use.

User location

Users can be requested to share their locations with you, so that location-related information, promotions, and more can be shared with them for relevant and targeted customer engagement. Native apps make it easy for marketing teams to gain access to and use location information.

In this information age, the more you know about your customers and their preferences, the better edge you have over your competitors to serve existing customers and win new ones.

With power comes responsibility, therefore if your business is collecting various kinds of customer information through native apps, it is ideal to commit to use strong encryption for transmission and storage of customer data. This helps you build goodwill of your company and also makes your customers more confident about downloading and using your apps and other platforms.

You can first decide the kind of information you need, and then use a WordPress Mobile App Builder to create a native app that helps you collect all the relevant customer information that equips you to serve customers better.

Looking Back: The World of Mobile Applications in 2018

Looking Back: The World of Mobile Applications in 2018

A lot has changed in the world of mobile applications in the last one year. While on the one hand, the number of apps users went up, on the other, concerns over privacy and security were raised. Similarly, as the demand to build sophisticated apps on strict deadlines rose, mobile app builders gained prominence and helped Convert WordPress Site to Mobile App, thereby, simplifying the process of creating engaging mobile apps. Let’s take a look at some of the major developments in the last year:

Android Instant Apps

Google redefined the meaning of ‘trial’ when it launched Android Instant Apps in 2017. This year these apps have started catching up and are on their way to become gaining widespread popularity. For the uninitiated, Android Instant apps allow users to try the app without installing it. Although not many apps have an instant versions as of yet, one can expect this to become a norm in the future. Instant apps are important because the first impression matters. Instant apps will help reduce the download and installation of subpar and unresponsive apps and going ahead, a premium design, interface, and user experience will become indispensable.

Democratisation of Mobile Apps

Once the forte of tech companies, or MNCs with deep pockets, today a sophisticated and feature-rich app can be developed instantly using countless online mobile app builders. This democratisation of creating mobile apps has resulted in small businesses and stores venturing into the world of m-commerce. Now, several new dedicated app builders, like AppMySite, can easily Convert WordPress Site to Mobile App and can develop impressive native apps for existing online stores and websites. This has also allowed individuals with limited understanding of digital technologies to aggressively digitise their user interaction. However, the one trend that has sustained, and will continue to thrive even in the next year, is the personalisation of services and content.

Data and Information Security

Since the new of security breach and information leakage from Facebook broke, the tech world has renewed its focus to provide privacy and data security to consumers. As a result, the GDPR regulations were passed by the EU, which forced companies to revise their privacy and data collection policies. Since the world of apps is intimately intertwined with data collection, it naturally made consumers and users more aware of what information they share while using an app and how it was being used. 2018 was most definitely a milestone in initiating the dialogue on data privacy and security.

Increase in App Downloads

With soaring smartphone sales, the number of apps downloaded also went up. According to one estimate, there was roughly an increase of 13.5% in the global app downloads (6.7% in the iTunes Store and 16.7% in the Google Play Store) in the last year. The amount of time that people spend using mobile apps also grew in double digits this year, with IM and social media apps leading the list, and shopping and m-commerce apps tailing them closely. The global app revenue is expected to touch nearly $189 billion by 2020 – a three-fold rise from 2017.

These trends and practices must have given you an idea regarding how critical it is to have a mobile application for businesses and websites today. If you’re still on the edge about creating an app for your website, make sure you get in touch with AppMySite, an easy-to-use and cost-effective app creator that can help you Convert WordPress Site to Mobile App and know more about how your business can benefit from a native WooCommerce app.

Here’s How Bloggers Can Benefit from a WordPress Mobile App

Here’s How Bloggers Can Benefit from a WordPress Mobile App

While it is becoming increasingly important for online stores and business to own a mobile app, the benefits of the same for website owners and bloggers are seldom discussed. As a matter of fact, not many online app builders cater to bloggers and WordPress website owners. Thankfully, App My Site, an expert WordPress Mobile App Builder, can help you create a native app for your WordPress website within a week, but more on that later. In this post, we will discuss a few benefits that bloggers can accrue by converting their WordPress websites into mobile apps.

Know Your Audience

No matter what type of blog you have, knowing your audience better can set you apart from your competition. By using the hardware features of the phone, a mobile app can collect and analyse large amounts of data and help you learn your audience’s tastes, preferences, location, habits, demographics and engagement patterns. You can offer new ways and choices to your readers to interact with your website and keep a watchful eye on how they are consuming the content on your blog. With valuable insights on your user behaviour, you will be able to generate more appealing and engaging content for your readers, thus growing your audience.

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Increase Readership

It is obvious that bloggers want more readers and viewers for their blog and want to maintain high levels of readership as well. But, as the world moves starts using mobiles as its primary source for consuming content and information, it only makes sense to engage them via a mobile app. Since most people are likely to engage with apps on the go, say, while travelling to and from work, you can have their undivided attention and offer them valuable content instantly and directly. Another benefit of having a native mobile app for your blog is that you can send push notifications to your app users regarding new posts, updates, and announcements, and ensure that there are a healthy number of visitors on your app at all times.

While just about every WordPress Mobile App Builder offers an ‘instant’ app delivery, what they usually do not disclose is that they create web-based or hybrid apps for your website. If you’re not sure what these terms mean and which kind of app you should go for, make Understand the Many Types of Mobile Apps, before you actually proceed to make an app for your blog. App My Site, a WordPress Mobile App Builder, creates native apps that are in-sync with their WordPress websites and blogs and delivers them within a week. Having an in-sync blog and mobile app also means that any changes made to the backend of your WordPress website will automatically be reflected in the app. Thus, you will be able to manage both the platforms with a single tool and won’t have to put in double the effort to replicate your posts on the app.

If you’re still on the fence about converting your website into a mobile app using a WordPress Mobile App Builder, get in touch with App My Site to know more. We’d be happy to answer any questions you may have and help you understand the benefits and process of creating an app from a website.

Getting Your Mobile App to Trend on App Stores

Getting Your Mobile App to Trend on App Stores

Getting an expert mobile app builder like App My Site to convert your WordPress site to mobile app is one thing, but ensuring that the app gains visibility and becomes popular is whole other thing! With over 6,000 apps being published each day on Google’s Play Store alone, you need to be smart about how to popularise your app. How do you promote your app and get it to trend on app stores? Here are four simple ideas to get you started:

Choosing the Right App Store

First off, make sure you choose an app store that is the most relevant for you. This is particularly important if you intend to begin small and want to test how receptive your audience or customers are. Going all out and publishing your apps for both Google and Apple simultaneously will not only lead to a higher cost of app development but will also prevent you from focusing on your core audience. Selecting which app store to go for has to be a well-thought-out and strategic decision. If you have no idea how to go about the same, read Should You Go for an Android App or iOS App or Both?

Reviews and Rating

One of the best strategies to establish your app’s value and functionalities is to garner positive reviews and ratings on the app store. A positively rated app will automatically elicit more attention and is more likely to be higher up on the recommended lists and charts. Thus, make sure you keep reminding your audience through your app, website, social media, and promotions to leave a short review for you on the app store. You could run a promotional campaign wherein you could offer some business-relevant reward to every app user who reviews your app on the store as well.

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App Store Optimisation

Much like search engine optimisation (SEO), there is an entire process to ensure that your app is optimised to be searched easily on the app store using App Store Optimisation. With so many apps trying to get user attention, it becomes imperative to make the best possible use of the tools that already exist. For instance, going for an app name that is unique, including relevant keywords in the app and profile (but don’t overdo it!), relevant categorisation of the app, adequate number of screenshots, and prominently displayed developer information are just a few of the many things that are done to ensure that the app is easily discoverable. However, since App My Site will submit your app to the app store for publication, all the preliminary work to optimise your app will be already done!

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Demo Video

Creating an app for your WordPress site isn’t as challenging as getting users to understand its features and functionalities. Hence, you need to invest some time, effort, and resources, in creating a short demo video explaining the app’s main features, designs, and highlights to directly communicate the value to your users. If your WordPress website witnesses a heavy traffic, you could also put up this video even before the app is released to generate some interest in users that are more tech-savvy. When you convert WordPress site to mobile app with App My Site, the native mobile app that is created is a direct extension of your website and has dynamically created dashboard and categories which will mimic those on your website. This will create a familiar design and experience for your users and lead to higher adoption and engagement.

While converting your WordPress website to an app is a child’s play with App My Site, getting it to trend will take some time and effort. Get in touch with us to know more about how to convert WordPress site to mobile app and engage your audience successfully!

4 Reasons Why You Should Stay Away from DIY App Builders

4 Reasons Why You Should Stay Away from DIY App Builders

Simpler isn’t always better. The biggest testament to this is the fact several DIY app constructors which promise to build and publish an app for your website ‘instantly’ often create suboptimal mobile applications. In this post, we will be discussing four critical areas where DIY online app creators fall short, but dedicated app builders with expert teams behind them, like App My Site, fare well.

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Design and Functionality

A majority of online app builders provide users with cumbersome drag and drop tools, that are not only frustratingly ineffective, but also offer severely limited functionality to build a dynamically layered app. What’s more, web apps can’t even be published on app stores. Furthermore, since most of the apps are web-based or hybrid in nature, integrating third-party services (like payment gateways) is a challenge. Apps created using App My Site, an expert Mobile Application Builder, not only offer an aesthetic design and a dynamic functionality, but also provide all third-party services that are live and functional on the original website.

Responsiveness

Since a majority of app creators simply offer a web or a hybrid app, the responsiveness is a major issue. The presence of a decent internet connection is important for such apps to function; and even then, they offered a delayed response, often running into several seconds. However, native apps developed with App My Site are extremely responsive and can perform all basic functions without the internet. They function without any lags and are able to make the best use of the smartphone’s hardware as well. Simply put, there is no contest when it comes to responsiveness, as App My Site apps outshine the apps created with DIY app builders.

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Testing and Debugging

It shouldn’t come as a surprise that apps published ‘instantly’ using DIY app creators aren’t tested comprehensively for bugs and broken links. Thus, the end-product not only has technical inconsistencies, but is also potentially risky to use, since it hasn’t been debugged. This is not an issue with App My Site, wherein each and every native app developed is thoroughly tested by a team of expert app designers and developers. Once our team is fully satisfied with the app, is when it goes to the next stage, which is the client’s approval. Only then do we publish the app on app stores.

App Updates

If apps builders provide the functionality to update apps at all, the process is not user-friendly or is available for a limited time period. That means, once your app is live on the app stores, there is usually no way to provide your users with new updates or features. That is why you should pick an expert Mobile Application Builder while turning your website to an app. If you build an app for your website with App My Site and wish to make any changes to it, all you have to do is make the required changes to the backend of the website, and the same will be automatically reflected in the app. Updating an app with App My Site is that simple!

If you have decided to convert your website into a mobile app, go with a dedicated Mobile Application Builder, like App My Site. App My Site delivers a fully-functional, dynamic, and responsive native app for WooCommerce and WordPress websites within a week. Get in touch to know more!