A journey from e-commerce to m-commerce (added value to retail businesses)

A journey from e-commerce to m-commerce (added value to retail businesses)

Retail businesses have witnessed major shift in the purchasing pattern of the customers from e-commerce to m-commerce, mostly because of the popularity of smartphones.

The existence of e-commerce will never fade but the launch of mobile commerce has given a businesses a new platform to get connected to their customers. This innovation has certainly added value to both businesses and customers.

Both the platforms aim at simplifying the shopping experience of the user. If we put it in simple words, e-commerce empowers retail businesses to sell their products on an online platform while m-commerce is an extension that boosts sales by letting the customers shop from their mobile phones.

Even though both platforms work towards achieving the same objectives, there are a couple of dissimilarities between the two which we will talk about in our first segment.

Differences between M-Commerce & E-Commerce

By now we all understand that both e-commerce and m-commerce platforms functions on the same basic theory. Mobile commerce just offers extended benefits to customers more than the business, eventually helping businesses to gain more profit through this platform. Let’s see how:

Easy Tracking

Mobile apps occupy a major share of the m-commerce market. Some of these apps we use in our daily lives, also give us an insight of the delivery of our product. For instance: Zomato and Uber Eats enable the users to track down the delivery of the food we order through GPS and mobile internet.

Additionally, a couple of mobile apps enable users to view location-specific content that helps users to make their decision. Customers using these apps can find their favorite restaurants, book store or more because of this feature.

Flexible Shopping

E-commerce websites became a popular shopping centre because of the comfort and the convenience they provided to the user. People could just sit at their desktop/laptops and order products online.

If this is convenience, imagine the comfort that mobile shopping has extended to people around the world. M-commerce has eliminated the difficulty of carrying a laptop or sitting on a system to browse through e-commerce websites. Customers can be travelling, walking or even working while they enjoy shopping on their mobile phones through mobile apps.

Enhanced Security

While some of us have become more open to giving out our credit card details on e-commerce websites, a few of us still hesitate when it comes to jotting down those important card number to make payments. There are certain countries in the world that don’t even require the security number or a One Time Password while shopping online.

M-commerce provides enhanced security to the customers through retina scans, face-ID before the payment is finally made. This multi-tier authentication is an added security other than regular security measure that m-commerce follows to make the customers feel more secure.

The added benefits of M-Commerce

We now understand the basic difference between e-commerce and m-commerce. Some of us are still itching to see if investing in a mobile app will add value to the business. Let’s see how:

Build personalised relationship with your customer

A lot of businesses have enjoyed their journey from e-commerce to mobile apps, majorly because there is greater possibility of staying connected to the customer at all times. Some of these businesses have made a great use of push notification to motivate the customers to engage with their apps on a regular basis. This is a great way of reaching out to the customers with latest offers, eventually bridging the gap between the two parties.

Get more opportunity to capture customer’s attention

Grabbing customer’s attention through a mobile app is much easier in comparison to websites. A customer is most likely to check the products on a website if he/she really needs it, but apps makes the customer want to buy it. The fact that mobile phones stay with everyone at all times during the day, gives each business enough opportunity to capture customer’s attention. A little glance on your mobile app may lure your customer to open it and view all your wonderful products.

 

Improvise the shopping experience of the customers

We already understand how convenient it is for the customers to shop on their mobile phones if you have dynamic mobile app. To enhance customer’s convenience, some of the businesses are also going to the extent of offering 24*7 support. Customers love attention, especially if it is personalised.

Your customers will keep visiting your app regularly if you offer them great products and excellent UI through your app. Let them see their history, products that are related to their search results and chatbot that instantly responds to their query. 

Reduce the cost of marketing your products

If you are a part of the retail industry, building an e-commerce website is not enough. There are certain guidelines from Google that you must follow in order to improve the visibility of your app, which can take months. However, mobile apps can open up many channels for businesses to showcase their products in a very low cost. Presently, a lot of businesses have been using App Builder Online that requires very low investment and can help in building an app within a week.

Mobile commerce is not just a trend, it is development in the e-commerce industry that is here to stay. Most businesses have adapted to its change and are making more revenue through its popularity. It will be right to say that businesses who are not following the league are missing on a lot of opportunity.

If you are not ready for a big investment, you can always explore options for a good app builder that you can find online. These app builders are helping small scale businesses to have a dedicated app for their business by simply converting their website into an app. If you are wondering if these app builders are good enough, you can always read up reviews online to see if businesses have benefitted with this option. If you too, are looking for something similar, you can always try the WooCommerce App Builder with appmysite.com

Ideal time and cost you should spend on a Woocommerce app

Ideal time and cost you should spend on a Woocommerce app

As more and more customers are shopping through mobile platforms, it is essential for businesses to create a mobile app that will get them repeat customers and enable higher shopper engagement.

To make your online selling platform mobile-ready, you will have to spend time and money to make your own app. The question is, ‘What is the ideal time and money required to build an app?’

Following activities are required to build an app. Let’s elaborate on the work and money that goes into carrying out each of these activities:

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Planning

You have to hire a business analyst who can understand your business and customers to plan the flow of your app that will get you maximum benefits. This analyst ought to have a technical background and fair knowledge of Business & Marketing concepts to be able to plan an app and its features that will deliver a suitable user experience.

The business analyst generally prepares wireframes for the app after studying the business, market and competitors. Planners will also have to take native features of iOS, Android and other platforms into account while planning.

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Designing

Once the app is planned, a graphic and UI designer who is familiar with design elements of the kind of app you plan to create will have to be involved. The designer must study your brand story, competitors’ designs, and shopper preferences to create a User Interface that is intuitive and effective.

It can take a lot of time, research and work to create designs that will get you results. Separate designs will have to be developed for iOS and Android platforms.

Developing

After designs for all the pages of your app are ready, you can start developing the app. Depending upon the platforms—Android, iOS, Windows, etc.—that you plan to develop the app for, you will have to engage different developers who can develop good native apps. Android and iOS are the most popular platforms among users.

Developers can either choose to create an app that works with an independent database or in sync with your e-commerce website. You will have to hire proficient Android or iOS app developers to do the work for you.

Testing

Once all the pages of the app are properly developed by developers, you will have to engage another set of engineers to test the app for functionality and ease of use. They will test each function of the app to check that the user experience goes smoothly.

You can also engage your marketing team to give feedback on the elements that will work or not work for your customers. A focus group of shoppers can also be involved to get feedback on the app from actual users’ point of view.

Publishing

After the above four steps, you’ll have to publish your app on appropriate app stores. This involves adding graphics, SEO-friendly description, and the latest version of your app to each store. You will have to create a developer account on each platform, pay developer account fee and publish and maintain your app.

When you are publishing your app for users, it is essential to add graphics that explain the main features and benefits of your app. This helps customers make a quick decision about the value of downloading your app.

To undertake the above activities, not only a lot of manpower is required, but also a lot of effort and time is expended.

In this fast-moving and competitive world, it is essential for businesses to create a foolproof and effective app in no time. One way is to hire freelancers or an in-house team to build the app, but that takes a lot of time.

The other, and the most efficient, way is to take services of service providers like AppMySite, which require only your e-commerce website address and account keys to create native apps for iOS and Android.

With their superior value plans, you can make your own app that is well-developed, designed and tested for your shoppers.

You don’t even have to worry about publishing your app on app stores, as AppMySite takes care of all that for you to quickly and cost-effectively launch you mobile apps in the market to compete and grow.

The missing ingredient for a thriving online business: a WooCommerce mobile app

The missing ingredient for a thriving online business: a WooCommerce mobile app

The e-commerce industry has a stiff competition with large players dominating the bigger shares of the market. With thinning margins and low levels of customer retention, online businesses have to find new ways to engage their customers and one of the most effective ways to do so is by using a native mobile application. Allowing your customers to remain connected with your store, even when they are on the move will naturally be good for your business; but that’s not the only benefit that comes with a mobile app. Let us take a look at why a powerful mobile application is indispensable for online businesses and how you can get a native app for your existing website with a WooCommerce Mobile App Builder:

Know your shoppers

A native WooCommerce app provides you with an opportunity to know your shoppers in detail. A mobile app makes the most of the features of the hardware device and collects user information like location, usage pattern, and social media activity. Using several readily-available intelligent reporting tools, businesses can analyse this information and data to gain insights on the behaviour of their customers. This helps businesses to understand their customers better and allows them to provide their customers with relevant products and services, as per their choice and taste.

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Improve conversions

With a WooCommerce mobile app, you can pave way for a sustainable growth in your business. A mobile app for your online stores serves as a direct and instant mode of communication between your brand and your customers. By sending them in-app updates and push notifications, you can inform your shoppers regarding flash sales, limited-period offers, and time-bound discounts. Experts have found that sending a well-crafted push notification is one of the most effective ways to re-engage dormant and inactive customers, thus, bolstering your marketing and promotional activity as well.

Simplify Controls

An in-sync mobile app, created using a WooCommerce Mobile App Builder, can help you control and manage your online presence better. Apps built with online app creators, like AppMySite, are in complete synchronisation with the website. In other words, any changes made to the website are automatically reflected in the app. This saves the double effort that would have otherwise gone in updating the app separately and consolidates the control of two of your biggest digital assets, the website and the mobile app.

Enhance shopping experience

Last, but not the least, is the fact that a mobile app improves the overall shopping experience for the customer. A mobile app is a simple, convenient, and personalised way for your customers to browse through products or manage their orders. More so, a mobile app gives the shopper a sense of control over the entire experience, and unlike the website, commands greater attention from the user. Furthermore, unlike a hybrid or web app, native apps work better with limited internet connectivity and are more responsive.

If you haven’t considered launching a mobile app for your online store, now’s the time to think about it! You can create a premium mobile app for your e-commerce store using an intelligent WooCommerce Mobile App Builder, like AppMySite. AppMySite will not only build an in-sync native mobile app for your website in under a week, but also publish the same on app stores for you. In addition to being extremely easy-to-use, AppMySite has cost-effective pricing plans that start at just a few dollars a month – with discounts for annual plans as well. To know more about how your online business can benefit from AppMySite, get in touch with us today!

Essential features of an engaging WooCommerce mobile app

Essential features of an engaging WooCommerce mobile app

Mobile App Builder for WooCommerce AppMySite: While the number of shopping mobile apps has proliferated exponentially in the last few years, the user experience offered by these apps has a lot of room for improvement. Small businesses and online stores that want to Convert WooCommerce to Mobile App often take the easy way out and use instant ‘DIY’ app builders. This severely limits the features and the functionality of the app, which can prove to be detrimental for an online business.

The engagement, retention, and popularity level of any app is directly dependent on the ease of the user experience. The user experience usually boils down to what features a shopping mobile app offers to its customers, and how they are used to enhance the shopping experience. Let us take at a look at a few features that your WooCommerce mobile app should have in order to ensure an engaging shopping experience for your customers. At the end of this post, we will also discuss an expert mobile app creator that can be used to build an awesome mobile app for your website.

Easy product searchability

Features like smart search, product sorting, and filtering help shoppers look exactly what they are looking for. All category screens should, thus, have prominently placed search bars, sorting options, and filtering criteria. This not only allows users and shoppers to quickly reach the product they want to purchase, but also shows them products in the same price range and with similar features. If your online store offers the product comparison feature, that too should be placed visibly on each product screen.

Better engagement

Allowing shoppers to easily find the products that they desire increases engagement and creates a positive experience. Customers who know the exact product they want can do so with minimal effort. Furthermore, the multiple sorting and filtering settings allow customers to personalise their product search. This means that most of your shoppers will view a unique product mix that is visible only to them and is personalised for their requirements.

Multi-menu categorisation

Say a shopper wants to buy a pair of shoes, but hasn’t decided the colour or the brand and wants to explore all options before placing the order. To cater to the undecided customer that are is on the fence about what product they want to purchase, it is important to have a layered menu that neatly categorises all your products. This allows shoppers to view all products in a particular category and empowers them with the choice to view, compare, and choose between several similar products. These products should be further allowed to be sorted by the brand, price, name, newness, reviews, or discounts.

Enhanced shopping experience

Since App My Site builds mobile apps using CS/CK keys of your website, any change you make at the backend of your online store will be automatically reflected in the app. On the other hand, DIY app creators need to redesign their app manually in order to update their application and redesign it manually, every time the app needs to be updated. App My Site has a clear advantage on this front, as it allows owners of websites and online stores to focus on their work, instead of taking care of frequent updates.

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Prominent ‘Buy Now/Add to Cart’ button

Reports and studies suggest that most online shoppers make the decision to purchase a product within a few seconds. Even the most engrossed mobile shopper is just a notification away from being distracted and abandoning the order placement process. Thus, every product screen should have a discernible ‘Buy Now’ or ‘Add to Cart’ button. Ideally, it should have an easily identifiable distinguishing feature that commands attention seamlessly, without looking out-of-place. Furthermore, ensure that the checkout process doesn’t involve many steps and offers secure payment options.

Higher conversion and faster checkout

A noticeable ‘Buy Now/Add to Cart’ button helps increase conversions, drives up sales, and facilitates a faster checkout process. It also ensures that shoppers place their orders before they are distracted by the constant feed of notifications on their phones. Reducing the time taken by a shopper to place the order will obviously help your business grow. Even if the shopper abandons the purchase process but successfully adds a product to their shopping cart, you can always remind them to complete the order later and even offer a relevant discount for the same.

Recently viewed products

It is natural to have second thoughts and compare products before placing the order and compare multiple products. If your shoppers have to rely on the ‘back’ button every time they want to review the product they have previously seen, the navigation process will extremely complex and that is why a ‘recently viewed’ section is a must. You may limit the number of products to say, five, in order to use the screen space ergonomically and include a collapsible drop-down. Even if you offer the ‘compare’ feature, it is critical to dedicate a section to recently viewed products.

Improved navigation

Naturally, simplifying the browsing process increases engagement and decreases the bounce rate. It increases the time that shoppers spend actively engaged on the app, reduces the time taken by shoppers to reach a decision and also improves the shopping experience. All E-commerce websites have this section, and it is often removed in the app to make the most of the smaller screen size. However, including this simple feature in your app is extremely beneficial for you, and your customers.

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Complimentary and supplementary products

The product screen should also suggest ‘Similar Products’ or ‘Often Purchased Together’ products. Much like ‘recently viewed products’, these sections help shoppers browse relevant products effectively. However, make sure that the placement of these sections is not in-your-face, and avoid default addition of product combos in the cart. The section should be at the end of the product screen or at the order review screen, after a product is added to cart.

Effective Marketing

Suggesting similar products or additional products that are usually purchased together, is a great way to introduce new products to your customers. You can influence a shoppers’ purchasing decision by suggesting products that are priced or reviewed better when they are considering a product or add it to their cart. A strategically placed ‘Similar Products’ or ‘Often Purchased Together’ section can help you effectively up-sell and cross-sell products.

There you have it! The aforementioned features are a must-have to ensure a successful mobile app. As mentioned before, a successful mobile app offers its users a smooth user experience and a variety of features that elevate the same. To include all the above-mentioned features, and more, in your mobile app, make sure you go for an expert Mobile App Builder for WooCommerce, like AppMySite. AppMySite helps you easily Convert WooCommerce to Mobile App at cost-effective prices and delivers a native, feature-rich, and thoroughly-tested app within a week. Get in touch to know more about how you business can benefit from AppMySite.

How small businesses can grow exponentially by launching an app

How small businesses can grow exponentially by launching an app

Small businesses face many challenges like streamlining supply chain, operations and sales.

Amidst operational activities, businesses are often torn away from the important task of focussing effort and money on attracting and retaining customers.

With many activities like production and operations taking priority in day-to-day business, sales and marketing often take a back seat.

However, with little or no sales and marketing effort, business fails to attract and retain customers. And with no customer base expansion, businesses stagnate or come to a halt.

Therefore, small businesses need to find innovative, automated and cost-effective ways to reach a large audience to acquire customers and retain acquired customers.

Retaining existing customers helps small businesses expand their loyal customer base which makes their businesses’ foundation strong. Also, retaining customers is more cost-effective than acquiring new customers.

Besides this, small businesses need to find a way to market the right things at the right time to the right customers, so that they can gain maximum benefits from low marketing investments.

To achieve all this, businesses can start with creating an app that aligns with their business objectives and can be used effectively and easily by customers to achieve their purchase objectives.

In this article, we will cover points on how to create an app using an online app maker to help businesses sell and grow. We will talk about shopping app features that help businesses achieve their revenue objectives. Lastly, we talk about ways to promote a good shopping app to gain customer attention and action.

How to create a shopping app that helps sell

Choose the right platform

Before making an app, decide on the platform you should build the app for. Most of the businesses build apps for Apple and Android, as they are the most popular platforms and have high market penetration. Choose the right platform, so that you can get maximum returns on your investment.

Do not aim to build apps for all the platforms possible, as that may waste your resources and dilute your focus. Choose one or two platforms and create efficient native apps for them to get maximum benefits.

Plan functionalities as per customer requirement

After you have decided the platform, decide the functions you want in your app. You can develop a web API-based app. Such dynamic apps work in sync with your existing e-commerce platform. Content of such apps updates automatically as you update your website.

How your app functions—independently or in sync with your web platform—should be decided as per the objectives you wish to achieve from both the platforms—web and mobile.

Design intuitive UI

Design of your app is an important factor to engage users and get them to undertake desired actions. The design should be intuitive and easy to use. Customers should smoothly be directed to buy more and complete their purchases.

Create a plan for how a user’s experience will be while using the app. Their experience should be satisfactory, smooth and conducive to your business’ goals.

Create easy search features

Make it easy for your users to find what they are looking for. Add filters, categories, tags, etc., which enable shoppers to easily find their preferred products and purchase them easily. Search features should be intuitive and be updated to match users’ behaviour and preferences.

Use popular terms to name categories and avoid using jargon. Study if your customers are reaching their desired products with the current categories on your app. Optimize categories to enable maximum sales.

Build an intuitive selling cart

The selling cart in your app should leave room for making more purchases. It should not be a dead-end cart. There should be options to continue shopping more products, purchasing higher quantities of existing products in the cart, and exploring details of products added to the cart, etc.

A cart should be well-designed, offer a satisfactory user experience and be tested well in advance to ensure that customers purchase what they intend to and more.

Include payment gateway

Integrate a good payment gateway to your app to ensure that customers adding products to carts can easily make payments to complete their orders. Many shopping apps allow users to pay through mobile wallets, credit & debit cards, cash on delivery, net banking, etc.

Test your payment gateway to ensure that the payment process is smooth. Create meaningful error messages to inform your users about successful payments and causes of failed payments, so that they feel confident about making payment through your app.

How apps help sell and market to grow

Allow easy access for repeat users

Mobile apps are used by businesses to tap customers who’d like to be connected with their business often and for a long time or to achieve an objective that will require your users to re-visit your online platform frequently.

For example, it makes sense for educational businesses to have apps, as their users like to visit their educational products often or regularly to complete their learning objectives.

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Offer step-by-step purchase path

Apps allow businesses to break the selling or content/service consumption activity for users in bite-sized steps, so that the success and conversion rate is higher. This also increases businesses’ return on selling cost.

For example, food outlets break the ordering process in steps like add pin code and address, choose order items, review cart, make payment, and track delivery.

Make purchase process intuitive

You can use an online app maker to make an intuitive app with relevant filters and sorting options. Your users should be able to browse through the app easily and be able to find and purchase preferred products quickly.

The taps required to find products and make purchases should be minimal. Update filters regularly, keeping user preference in mind.

Reach customers’ pockets

With a mobile app for your commerce activities, you can reach the pockets of your customers. Customers who download your app on their mobile phones give you easy access to them. Through apps, you can achieve a lot of sales and marketing objectives.

You can easily gain access to location and contact data of users and tap that information to send marketing messages to market and re-market.

Engage customers effectively

With an app, businesses can engage customers better, as they have more opportunities to know their customers’ behaviour. You can use an online app creator to make an app that requests for access to your users’ phones’ data like location, contacts, health activity, and mobile wallet.

This information can help you offer the right content and products to the right segment of users at the right time. It helps makes your marketing effort relevant and engaging.

Market cost-effectively

With apps, you can send marketing messages to customers without spending a lot of effort and money. As the apps are already on your users’ mobile phones, all you have to do is set up push-notifications, in-app pop-ups and in-app Ads.

You can even send notifications and messages to users when their preferred or bookmarked items are in stock or on discount. You can create seasonal lookbooks to attract customers.

Retain customers

With apps, it’s easy to retain customers, as customers download the direct gateway to your offerings on their mobile devices. Since they commit to downloading your app, they are bound to return to you for repeat purchase or usage of your products and services.

You can even offer loyalty rewards to your customers on every purchase they make. You can allow them to redeem rewards while making purchases, motivating them to return to buy more.

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Up-sell

Apps, when well designed, make it easy for you to up-sell and increase users’ average basket size.  You can offer smart recommendations to customers based on the data collected regarding their browsing behaviour and preferences.

You can offer recommendations to customers at the right time for the right products at the right price, so that they are encouraged to purchase more often and larger baskets.

Sell cost-effectively

Start-ups have to spend extensively to create brand awareness and build trust in the market. The cost of acquiring customers can be very high, but the golden rule to steadily increase revenue over time is to increase the base of loyal customers and motivating them to purchase often and more.

With apps promoted among existing and new customers, small businesses create an opportunity to sell to users for a long time, increasing lifetime value of customers acquired and reducing cost to sell.

Help complete orders

Through apps, you can offer various features to ensure that your users complete their orders. Once users have added products to carts, enable them to make easy payments to complete orders. In case users abandon or exit their carts, send them notifications at appropriate times to revisit the app to finish payments.

Also, offer rewards and discounts to users to motivate them to complete their orders in case they abandon their carts for long.

Cost-effective methods to promote your new app

Once you have created a selling app using an online app creator, you need to market your app in a way that existing and new customers are encouraged to download and use it.

Incentivize your customers to download app

Give incentives to your existing and new customers to download your mobile apps. You can offer introductory reward points, discounts, cash backs, etc. to encourage customers to use your app. Once they download it and see value in using it, they continue using the app to become valuable to you in the long run.

Incentives given to customers are part of your initial marketing cost. The return on this investment comes in the form of repeat purchases made by customers through your app.

Create a referral program

Also encourage existing customers to refer new users to your app. You can offer rewards to existing customers to refer new users to the app. Referral rewards on users acquired can be very effective to gain more customers. This is also a very cost-effective method to gain customers.

New referrals are more likely to purchase with you, as they receive your recommendation from a person they know, which helps build trust easily.

Build user community

Build a sense of community around your brand. When customers are attached to your business because of the affiliation they feel to the brand and the community around it, it is easier to promote your app and products among them, as they already believe in the value you are capable of delivering.

You can even attach yourself to a relevant social cause to gain loyalty of customers who support that cause. There are many other elements that help customers come together.

Leverage viral marketing and social media

You can use cheap marketing tools that help reach a wide audience. Some of these marketing tools are viral video and gif marketing and marketing through social media platforms like facebook, twitter and LinkedIn. Create a hit viral Ad and distribute it on social media to gain attention.

Research essential elements of a viral Ad and create a video, radio Ad, meme, or Gif Ad that helps put the word out to a large audience.

Using the above methods, small businesses create a selling platform that helps them sell and market cost-effectively. Besides selling, it helps acquire and retain customers, which is essential for businesses to grow.

Apps also help run referral programs that work well to gain new customers, if designed well. Once you have created an app that helps you sell and grow, create a meaningful marketing campaign that helps promote the mobile selling platform among potential users.

If you already have a Woocommerce website or web app, then you can easily convert your Woocommerce website to mobile app using an online app creator like AppMySite.

Apps can be very pivotal to create an environment of growth for businesses. Mobile selling platforms are revolutionary for businesses to gain regular access to their customers, influence & mould their behaviour, and achieve business marketing and revenue objectives.

The importance of collecting and analysing user data on WooCommerce mobile apps

The importance of collecting and analysing user data on WooCommerce mobile apps

It is often said that the new currency of this century is data. Effective collection and analysis of user/customer data has helped businesses become more agile and predict consumer trends. More so, it has allowed for better customer service and created a personalised approach to engagement. Online stores and businesses extensively follow this practice in order to foster customer trust and cultivate a holistically engaging experience. Let’s take a look at why the collection and analysis of user data is critical for businesses that have a WooCommerce Mobile App:

Customer database

Collecting comprehensive user data is critical to creating and maintaining a panoptic database of your customers. While this concept in itself is by no means new, but the process of organising customer information has been greatly simplified by cloud technology. An up-to-date, accessible, and customer database acts as a valuable repository all information a business needs regarding its users. Mobile apps are also much better at collecting customer information as they make effective use of the mobile hardware features, and are capable of collecting additional information like location.

User Behaviour

While collecting the demographic data and information of your customers obviously strengthens your business operations, one critical aspect of this process is meticulously recording the way your users are interacting with your app. Keeping a track of user behaviour gives you important insights on which app features most used, which ones are redundant, what are the pain-points experienced, and what challenges are encountered during the checkout process. All this information can help you bring down cart abandonment, promote offers more effectively, and schedule push notifications for maximum impact.

Shopping Trends

In addition to helping you understand how users are engaging with your app, you can also identify customer shopping trends and patterns. This is particularly useful if you have a WooCommerce Mobile App for your online store and want to make your marketing and promotions strategy more effective. Once you have recognised which products are more popular amongst which category of customers, it becomes easier to create targeted marketing campaigns. This also increases the chances of successful up-selling and cross-selling of products and services, as your suggestions are more relevant and personalised.

Personalising Content and Services

‘Personalisation’ is the latest buzz-word in the tech industry and a wide almost all digital product and services providers are applying the same for better business growth. By understanding user behaviour and preferences, you can automate the personalisation your app’s content and services for better engagement. Depending on the nature of your app, you can use user information like age, gender, location, profession, or social media activity to curate content and services that are most appealing for your target audience. In other words, you identify and anticipate what your app users want and give them more of the same to ensure maximum retention. 

If you are the owner of an online business and want to expand into the m-commerce domain, you need an engaging app for your website. AppMySite is an expert WooCommerce Mobile App creator that delivers a native responsive, feature-rich, and secure app for existing online stores within a week. To know more about how you can convert your WooCommerce website into a mobile app, get in touch with us today.

Why you must have a Woocommerce app to sell more

Why you must have a Woocommerce app to sell more

If you have an e-commerce website and are trying to find ways to increase your revenue, customer lifetime value and customer basket size, then you need to go a step ahead and make your own app for mobile devices for at least Android and iOS platforms.

Customers who purchase with you frequently are often off-tracked and need reminders and motivation to purchase with you again. A great way to keep customers engaged is by sending them reminders and offers through push notifications and other mediums that are allowed by native apps, as they reside on customers’ phones and hence offer more chances of engagement than an e-commerce website.

Native mobile apps are cost-effective and easy to manage. They help collect data and valuable information from customers. They offer ample opportunities for businesses to engage customers and grow revenue.

You can build a Woocommerce native app based on your existing e-commerce platform, so that you do not have to spend extensively on creating a standalone app, and you can manage both the apps—web and mobile—from one admin panel.

Here are a few reasons why you should create a Woocommerce app, to sell more:

Customer retention

As customers have easy access to apps on their mobile devices, they are more likely to buy with you through your app than your website. Apps help retain customers for long, as customers find it convenient to buy through a platform that is easily accessible to them. Woocommerce apps also help users easily keep a track of their loyalty points, orders and payments, which help keep customers engaged and retained for a long time.

Recommending products to increase customer basket size

Native apps help recommend products to customers as per their preferences and previous order and search histories. This increases the chances of customers making more purchases and increases their basket size. Good recommendations also create a positive mindset among customers about assistive capabilities of your app. Native apps compile data about users’ behaviour on web and mobile apps to make relevant recommendations.

Bringing customers back with push notifications and messages

One great feature of native Woocommerce apps is push notifications. You can write a stellar copy to motivate your customers to allow your app to send them push notifications. You can send notifications to promote products, events, sales, discounts, etc. to attract customers to your stores and app to make more purchases. You can even send notifications to customers when their favourite items are in stock or available on discount.

Customer engagement with content

Customers can be engaged better through native apps when they are offered engaging content in terms of relevant media—videos, images, and audio—, blogs, articles, etc. You can send them notifications to open your app to read a new blog or view a seasonal lookbook. Such activities draw traffic to apps, which makes customers more likely to buy through apps. Native apps seamlessly populate marketable content from your e-commerce website.

Use customer data to optimize offering

You can use data on preferences of customers and their buying behaviour to learn what customers like and offer them that. Native apps help you collect data about browsing habits of customers, their bookmarked items, their price preferences, products they like to buy together, and more. This allows businesses to optimize product offerings to match what customers like. This increases the chance of customers making more purchases and buying a bigger basket of goods.

Native app features help offer engaging functionalities

Native apps allow businesses access to features of mobile devices by requesting access from users. Access to friend or contact lists of customers allows businesses to attract customers to their apps by sending relevant information about what customers’ friends or contacts are upto. Similarly, touch or face-recognition login, easy payment, etc. are great features of native apps that motivate customers to make purchases easily through apps.

Marketing as per location

Native apps allow businesses to get access to location information of customers. This enables marketers to send notifications and SMSs to customers to geo-target them. Customers can be invited to the nearest stores or be encouraged to make certain purchases relevant to the location they are at. Location services are a great way to target a focussed group of customers who are more likely to make suggested purchases.

Mobile wallets and other easy payment options

Native apps allow customers to make payments through mobile wallets, PayPal, net banking and other convenient modes. Such flexibility enables customers to purchase more, as per their convenience. Native apps let customers save their payment details for one-click payments in the future. Businesses benefit in terms of improved customer satisfaction and revenue, when they offer more choices to customers in terms of payment options.

It is very easy to manage a woocommerce app that is well planned before development. A Woocommerce native app can work in perfect sync with its corresponding e-commerce app, if it is developed so. AppMySite helps create native apps that work hand-in-hand with web apps of businesses, saving a lot of content management effort and time.

Through such apps, product and category updates you make in your e-commerce admin panels are automatically reflected in your app, too. This helps you keep your app updated at all times.

As the above points have established the importance of an app to sell more, for businesses, it should be given serious consideration and action. There is no time better than now to offer apps to customers to promote customer engagement, increase customer lifetime value & basket size, and attract loyalty of customers.

With good app building services available in the market, this task can be accomplished conveniently and in very little time. You can easily make your own app with AppMySite, as it offers a seamless, step-by-step process that businesses can follow easily and cost-effectively.

Essential features of an engaging WooCommerce mobile app

Trending WooCommerce Native App Features

With advancement of technology and increasing market penetration of mobile apps, e-commerce businesses are developing and upgrading their mobile apps to enhance consumer experience and engagement.

In this article, we discuss trends that have emerged in the recent past, in the mobile app industry, that help businesses improve customer experience and grow.

If you are developing an app using a Woocommerce mobile app builder from Appmysite, then you need to equip your app with the following tools to make it more effective.

Artificial intelligence

Artificial intelligence is used by commerce apps to recommend products, personalize customer experience and target customers as per their behaviour. This helps businesses engage customers, increase customer basket size and improve customer satisfaction levels. It also helps businesses collect a lot of user behaviour data used to profile customers and improve offerings.

 

Chatbots

Artificial intelligence also enables businesses to run chatbots on their websites and native apps. Studies show that 52% of users prefer interacting with businesses through messenger apps rather than on the phone or in person. Chatbots enables businesses to be available for users 24/7, which improves customer satisfaction rates of businesses.

Cloud-based apps

As per Cisco, 90% of mobile data traffic in 2022 will be through cloud applications. This is due to winning features like security of data, speed, and reliability of cloud-based apps. It also enables users and businesses to store more data and analyze it more conveniently, without limitations of devices and places of access.

Mobile wallets

One revolutionizing trend for Woocommerce apps is availability of mobile wallets and banking. This enables app builders to integrate e-commerce payment features to mobile payment options, allowing users to process payments faster. This helps in increased convenience for customers and improved rated of order completion for businesses.

Security

With widespread access to business apps, it is important for developers to secure app codes and user data throughly. It is necessary to encrypt data collection, transmission and storage, so that critical user data is secured. This enable businesses to preserve their trade secrets and customer information, improving reliability and goodwill among customers.

Location-based services

Geo-targeting and geofencing is used widely by e-commerce apps to engage customers effectively. Location-based prompts can be sent to users to increase their basket size and personalise product offering. Businesses can use bluetooth beacons to transmit meaningful offers or information to users, as per their locations.

With these advanced trends revolutionizing the way one can interact with and engage customers, it is important for businesses to upgrade their Woocommerce apps to stay competitive.

You can use a good Woocommerce Mobile App Builder to integrate these features in your business’ native apps. This will not only help your business app stay in trend, but also enable it to generate value for your business and customers.

The best way to stay on top of your game is to leverage the advantages offered by these new cutting-edge technologies.

Advantages of Automated Menu and Category Generation in E-commerce Native Apps

Advantages of Automated Menu and Category Generation in E-commerce Native Apps

There is a lot of debate over which kind of application to develop for your e-commerce business. Native or Hybrid? It all depends upon the kind of business you have, the amount of money you’re willing to invest, and the way your customers prefer to interact with you and your products.

If you have an e-commerce website or web app, which you need to translate into a mobile app, then you should consider a few advantages offered by Native apps that make your product management easier.

In this article, we will talk to you about how Woocommerce Native Apps make your work easy by automating menu and category generation in your app directly through your web admin panel.

Single admin panel for product management

Merchandisers in your business can use one admin panel to upload products, their details and and prices. Products added to the website through the admin panel are automatically populated in your Woocommerce native app, too. This helps in updating product stock, images, commercials, etc. from one point, saving a lot of merchandising time and effort.

Automatic category and filter updation

Once you have developed a native app based on your web app, then as and when you change your filters and product categories on your web app, they get automatically updated on your app, too. Therefore, product category management activities can be carried out from one unique point to speed up online sales process.

Automated Processes vs. Cumbersome Drag and Drop Tools

Content related to products and that on other pages on your Woocommerce website gets optimized when it is delivered to the user through your native mobile app. Images, videos and other types of media responds to the native app and your OS’ functionalities, to deliver a smooth user experience.

Extension of the same brand image

With a native Woocommerce app, all your design structure elements get mirrored from your web app into your mobile app. With optimization for mobile usage, you get an extension of your brand elements and website functionalities to your mobile platform without spending time and effort again. This helps your customers easily relate to the app.

Mirroring sitemap

Your sitemap and web pages developed on your web-based e-commerce platform are created automatically on your mobile app, too. This helps in maintaining uniformity of products and content across all your online selling platforms. This also helps in reducing customer learning time, as users can easily switch from using your web platform to your mobile app.

Common database

With data from both mobile and web apps being collected in the same database, sales analytics becomes easier for merchandisers and managers. Managers can assess which product and product categories sell the most through various platforms, by accessing a single admin panel dashboard. This makes business decision making easier.

A native app uses the functionalities of the operating system it is developed for, so that user experience is made smoother and simpler. It also helps in systematic and seamless translation of your web app into a mobile app.

Native apps make it easy for users to access all app functionalities by using shortcuts and easy-access functions of their mobile phones.

With a Woocommerce Native App, you can reduce duplication of time spent on populating products on your web and mobile-based commerce platforms and have a uniform structure across all platforms.

Winning features of App My Site’s apps

Winning features of App My Site’s apps

Online App Maker App My Site: Businesses started using mobile applications as an alternative platform of reaching out to their customers almost a decade ago. The popularity of apps has only been growing ever since and there are very less businesses that don’t have a dedicated app from their business. The reason is very simple, apps have really helped businesses to stay at top of their game and sustain in the tough competition by just being in touch with the customers.

The trends in the design and development of building an app changes with respect to the advancement in technology. Some e-commerce business apps mostly fail because they are unable to keep up the upcoming trends. App My Site is one of the most reliable Online App Maker that is helping businesses that have very little knowledge of developing an app, come up with the most respectful apps. Let’s find out in detail the reason that our apps stand out from other app makers:

Get advanced cart features

While we understand that most e-commerce apps have a cart where customers can add products but what most online app makers don’t offer is advanced cart features. If you are looking forward to getting an app built through us, there are many upgraded cart features which you may not find in ordinary app makers.

Your customers can add as many products as they want while shopping from your app without facing any trouble. You can promote your app by giving out coupons to your customers that they can apply these in their cart and redeem the discount.

Offer excellent user experience to your customers by letting them click on the product while it is in the cart and viewing the product without having to go back. Your customers can also save the products they like in their cart for as long as they want and buy it later on.

You can choose to add as many payment gateways as you like including international payment options, cash on delivery, wallets and credit/debit card payments.

Offer a customized profile screen

A great way of engaging your customer is offer a personalized experienced to the them. If your customers feel special, the possibility of them using your app on a regular basis increase. Your customers too can have a customized profile screen that they can edit in their profile by changing the profile picture through the camera or from the gallery.

You can also let your customers add and remove their billing and shipping addresses as per their convenience. The app can be connected to the customer’s social media accounts and google account which saves them from signing up on the app.

For the convenience of the customers, you can provide them with an order screen that will help them check the statuses of the orders they have places, which will include all order details.

Built native mobile applications

The best way to offer excellent user experience to your customers is to always go for a native app development because it is built from scratch and allows multiple customizations for the user to make. App My Site is an online app builder but still provides native app development unlike most app makers do.

Native apps are developed through core programming languages that makes them more efficient than any other apps. Not only is the development of these apps faster but the speed at which they operate on the user’s devices is much quicker, taking complete advantage of the device’s processor. This is also one of the major reasons that these apps load a lot more quickly than hybrid apps or web apps.

From the security point of view, apps that are built on technologies such as HTML, CSS or JavaScript are more likely to be vulnerable to performance and security issues. Native apps are more secure because they make use of solutions that are provided by the device management and can be controlled through any individual device, including erasing the app and its data completely.

The best feature of the apps that we built is that they can function even when there is no internet access, unlike web and hybrid apps. If you are going for a WooCommerce App Builder, your customers can view products, add them to the cart or add them to favorite list while they are travelling in a plane, in the train subways or anywhere they don’t want to use the internet.

Additionally, if you want your target audience to find you on the iTunes Store or Google Play Store, choosing native app development is the way to go. These apps have a much better ranking and better search result than any other apps, and this is the only reason why the first few apps in the search results are always native ones.

Make changes to your app

Whether you own a CMS app or an e-commerce app, you will always want to make changes to it, to keep up with the trends and add/remove products. For instance: if you own a blogging app, it is obvious that you will want to keep adding blogs, their respective pictures and links, that is much easier with an app that App My Site provides.

Keeping the user interface in mind, you can go about making changes to theme colors of your app that will be reflected on all the pages. This will ensure that your app is visible to your customers in the most professional and symmetrical manner. Additionally, you can also make changes to the homepage as per your requirement to enhance the user experience.

If you’re looking for a dynamic WooCommerce app that lets your customers seamlessly shop from your store, then there is all the more reason for building an app through us. Your users can apply filters to change category of style type, colors, sizes, price ranges and more. Also, the dedicated app for your e-commerce business can run unlimited number of stores within an app and have multiple currencies. You can yourself add/remove products based on the trends and inventory storage.

Mobile applications have succeeded in altering the way businesses interact with their customers regularly. A lot of businesses are running successfully only on an app-based model and doing wonderfully by simply being connected to the customers. The world today demands businesses to be more engaging and powerful that is possible if you go with building a native app. If you are looking to build an app that is appealing to not just you but also to your customers, get in touch with us today.

Grow Your Online Business with a WooCommerce Mobile App Builder

Grow Your Online Business with a WooCommerce Mobile App Builder

One of the biggest challenges that owners of online stores face is holding the attention of website visitors and customers and to continually engage them. However, using a WooCommerce Mobile App Builder, you can create an enthralling mobile app for your online store that can help you engage shoppers. Here are the benefits of converting your WooCommerce website into a mobile app:

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Global Reach

As your mobile app is downloaded and reviewed by more customers, your digital footprint will become stronger and you can take your business global. By promoting and optimising your app, you can tap into global markets relevant to your business. Several businesses have sky-rocketed and acquired international customers, thanks to their mobile apps. By tracking the activity of your shoppers, you can identify their tastes and preferences and target similar customers. As a matter of fact, a quality WooCommerce app can be used as a potent marketing tool as well – more on that below.

Increased Customer Engagement

Mobile apps have proven to increase customer engagement levels. Browsing through products becomes easier with features like smart search, sorting by name or price, or applying custom filters. Furthermore, customers can place orders, make payments, check the status of their order, and alter billing or shipping information – all on the fly! Additionally, by analysing customer behaviour and choices, you can present hyper-personalised recommendations and suggestions to them, thus making the shopping experience more enjoyable. Lastly, since your customers will be able to access your online store on the go, they will naturally engage more frequently as compared to your website.

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Effective Marketing

A native WooCommerce app will help you make most of the hardware features like location and push notifications; you will be able to market your products to your customers much more effectively. The mobile app will serve as a direct and instant medium of communication between you and your shoppers, and every offer, discount, sale, and event can be immediately broadcast to them. More so, you can also add in-app marketing offers and promotions, and offer rewards and discounts in exchange for feedback, referrals, and social media endorsement.

In-Sync Mobile App

Using a dedicated WooCommerce Mobile App Builder, like App My Site, you can create a mobile app that is in-sync with your website. In other words, every time you update your website or make any changes to your products or categories, the same will be reflected in the app automatically. Most readily available free online app builders do not offer the functionality to update or edit the app once it has been published on the app stores. But with App My Site, you can make as many changes to your online store as you want.

App My Site is an expert WooCommerce Mobile App Builder that helps you create a mobile app for your WooCommerce store. Unlike most other app stores in the market, we deliver a native, responsive, in-sync and tested app for your online store within a week. Get in touch with us to know more about our process of engaging apps and how your business can benefit from the same.

4 Reasons Why You Should Stay Away from DIY App Builders

4 Reasons Why You Should Stay Away from DIY App Builders

Simpler isn’t always better. The biggest testament to this is the fact several DIY app constructors which promise to build and publish an app for your website ‘instantly’ often create suboptimal mobile applications. In this post, we will be discussing four critical areas where DIY online app creators fall short, but dedicated app builders with expert teams behind them, like App My Site, fare well.

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Design and Functionality

A majority of online app builders provide users with cumbersome drag and drop tools, that are not only frustratingly ineffective, but also offer severely limited functionality to build a dynamically layered app. What’s more, web apps can’t even be published on app stores. Furthermore, since most of the apps are web-based or hybrid in nature, integrating third-party services (like payment gateways) is a challenge. Apps created using App My Site, an expert Mobile Application Builder, not only offer an aesthetic design and a dynamic functionality, but also provide all third-party services that are live and functional on the original website.

Responsiveness

Since a majority of app creators simply offer a web or a hybrid app, the responsiveness is a major issue. The presence of a decent internet connection is important for such apps to function; and even then, they offered a delayed response, often running into several seconds. However, native apps developed with App My Site are extremely responsive and can perform all basic functions without the internet. They function without any lags and are able to make the best use of the smartphone’s hardware as well. Simply put, there is no contest when it comes to responsiveness, as App My Site apps outshine the apps created with DIY app builders.

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Testing and Debugging

It shouldn’t come as a surprise that apps published ‘instantly’ using DIY app creators aren’t tested comprehensively for bugs and broken links. Thus, the end-product not only has technical inconsistencies, but is also potentially risky to use, since it hasn’t been debugged. This is not an issue with App My Site, wherein each and every native app developed is thoroughly tested by a team of expert app designers and developers. Once our team is fully satisfied with the app, is when it goes to the next stage, which is the client’s approval. Only then do we publish the app on app stores.

App Updates

If apps builders provide the functionality to update apps at all, the process is not user-friendly or is available for a limited time period. That means, once your app is live on the app stores, there is usually no way to provide your users with new updates or features. That is why you should pick an expert Mobile Application Builder while turning your website to an app. If you build an app for your website with App My Site and wish to make any changes to it, all you have to do is make the required changes to the backend of the website, and the same will be automatically reflected in the app. Updating an app with App My Site is that simple!

If you have decided to convert your website into a mobile app, go with a dedicated Mobile Application Builder, like App My Site. App My Site delivers a fully-functional, dynamic, and responsive native app for WooCommerce and WordPress websites within a week. Get in touch to know more!

4 Advantages of Mobile Apps over WooCommerce Websites

4 Advantages of Mobile Apps over WooCommerce Websites

Over the last decade or so, e-commerce websites have disrupted traditional business models and significantly influenced customer browsing and shopping habits. However, the age of websites is beginning to wane and is giving way to m-commerce, or shopping on mobile phones. This trend has gained momentum because converting a WooCommerce website to a mobile app has several advantages. Let’s discuss a few of them:

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Speed and Convenience

No matter how responsive your website is, a mobile app provides a faster browsing experience. In the case of websites, a potential customer will have to launch a web browser, type in your website, wait for it to load, and then start interacting with it. Mobile apps, however, launch with a single tap and are able to instantly engage customers. This is because mobile apps store their data and information locally, and can, therefore, load up to several times faster than their website counterparts. Furthermore, most native apps can offer basic content and functionality in an offline mode as well. This means that your customers can continue to browse through your online store, even if they have poor or no internet connection.

Increased Customer Engagement

Interacting and engaging with mobile apps is much easier as compared to a website. Since apps have several dynamic features that allow easy sharing, one-click checkout, or one-touch payments, customers receive a much better experience. Additionally, mobile apps allow a high degree of personalisation. By collecting information on user choices, location, culture, and interests, apps can tailor content and suggestions. That’s not all! Since mobile apps have access to several hardware features of the device, they can use the camera, GPS, accelerometer to help provide seamless service to their users. For instance, customers can look up a product on your online store by clicking an image and uploading in or use the fingerprint scanner to authenticate payments and orders. 

Direct and Instant Updates

One of the most distinguishing features of a native WooCommerce mobile app is the ability to send push notifications to the user’s device. This is a great way to increase brand awareness and engagement levels, even if a customer doesn’t open the app. You can send across information on sales, offers, promotions, and events using push notifications. Since push notifications are a direct and instant channel of communication with your customers, they can make a measurable difference your marketing and promotional strategies and help you boost sales. Regular in-app notifications can also be used to guide users and educate them on deals and offers.

Lower Customer Acquisition Costs

Since the e-commerce industry is dominated by a few giants, promoting an online store using traditional marketing strategies is likely to cost a lot. However, compared to other platforms acquiring a customer using mobile apps is cheaper and more effective. More so, if you convert your WooCommerce website to mobile app, after a while, your marketing and advertising budget will reduce, as you will be able to communicate with directly with no barriers. Furthermore, you can use this community of loyal customers to expand your digital and social media identity, and further, acquire new customers at a relatively lower cost. 

Thus, there are several benefits to Convert WooCommerce To Mobile App. App My Site is a dedicated WooCommerce app builder that can help you create a native mobile app from your WooCommerce website within a week. Get in touch to know more!

Should You Go for an Android App or iOS App or Both?

Should You Go for an Android App or iOS App or Both?

If you’ve decided to use a WooCommerce app builder to convert your online store into a mobile app, one of the most important questions you will have to answer is whether you should go for an Android app, an iOS app, or both? Here are a few factors you need to consider while deliberating:

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User Demographics

First and foremost, what sort of app users are you targeting? Do you already have an audience (say through a website or a podcast) and you want them to download your app, or will you have to look for users from scratch? While answering these questions, it will be helpful to know that although there the number of Android users dwarf iOS users by a big margin, they are concentrated more in Asia, Africa, and South America. The market is split almost evenly between Android and iOS in North America, Europe, and Oceania. Furthermore, iPhone and iPad users tend to have a higher purchasing capacity than their Android counterparts. 

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The Objective of the App

It is critical to consider the purpose of the app before you decide between Android and iOS. Android users engage much better with push notifications as opposed to iOS users. But, on the other hand, Android users are less likely to go for in-app purchases. If the aim is to strictly use the app to make money by monetizing them, iOS apps outperform their Android counterparts by a huge margin. Some studies have shown that Android apps make less than one-fourth iOS apps. While this goes back to the better purchasing power of iOS users; Apple’s app monetization model benefits developers more than that of Google.

Cost and Time

How much time and money do you have to create your app? Creating native apps on either of these systems will take a few months, and really deep pockets. You will have to hire designers and developers, who are specialists in the operating system and work alongside them. Even then, the time to develop Android apps will be more, owing to the multiple devices and versions they will be used on. However, the cost to acquire new users for an Android app is nearly half that of an iOS app. There are, however, dedicated WordPress and WooCommerce app builders like App My Site, that deliver native apps within a week.

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Approval and Publication

At the end of the day, your app will be live on Google’s or Apple’s app stores, and hence, you will have to play by their rules. Google is a lot more liberal than Apple when it comes to accepting and publishing apps on Google Play Store. It usually takes just a few days, and all it ensures is that the app is not violating any user policy. Apple, on the other the hand has really stringent rules and regulations in place. It might take a few weeks for an app to be accepted and published on iTunes, and the rate of rejection is notably higher than Google. While Google charges a one-time fee of $25 for creating a developer account, Apple charges a recurring fee of $99 every year.

If you are completely new to the app world, it would be advisable to start with the operating system that is more suited for your business website. Once you are able to identify customers and understand their choices and preferences, you can always expand your reach. App My Site is an expert WooCommerce app builder that can help you turn your WooCommerce website into an app for both, iOS and Android, at nominal costs. Get in touch with us to know more!

Pitching App My Site vs. a DIY Online App Creator

Pitching App My Site vs. a DIY Online App Creator

There is no dearth of DIY online app creator tools today. Many even claim to help you design and build an app ‘instantly’. For anyone looking to turn their website into an app, this can be an exciting proposition. However, it is important to understand exactly what you’re signing up for. Let’s take a look the differences between the mobile apps created by dedicated experts at App My Site and those by DIY online app builders.

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Native App vs. Hybrid App

The biggest and the most important difference between the two platforms is the type of end product delivered. App My Site builds a native app for every website from scratch, whereas online app builders offer a disjointed hybrid app, at best. Even a simple search of the two terms will indicate that the former provides users a smooth, glitch-free, and immersive experience, as compared to the latter. Even an individual with no technical expertise can tell that creating something from the ground up is better than using a cookie-cutter approach.

Premium Responsive App vs. Generic Lag-Prone App

The difference is not restricted to the kind of app built. Apps created using App My Site are seamless and extremely responsive, in addition to having a superior and premium aesthetic quality. The regular DIY online app creator simply give users an app built on a template with lag-prone functionalities. This is because most DIY platforms do not have effective and robust backend linking mechanisms and tools in place. Eventually, it boils down to the method of app development: App My Site’s dedicated and methodical processes as compared to choosing an off-the-shelf template hurriedly.

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Automated Processes vs. Cumbersome Drag and Drop Tools

While on the one hand App My Site automatically generates dashboards, product categories, and menus from your existing e-commerce website; on the other hand, online app builders offer cumbersome and unresponsive drag and drop tools, which severely impede the process of creating a dynamic, multi-layered, and multi-feature app. In addition to saving your time and effort, App My Site builds an app which is a natural extension of your existing website or e-commerce store, which is not the case with many online app builders.

In-Sync App vs. Static App

Since App My Site builds mobile apps using CS/CK keys of your website, any change you make at the backend of your online store will be automatically reflected in the app. On the other hand, DIY app creators need to redesign their app manually in order to update their application and redesign it manually, every time the app needs to be updated. App My Site has a clear advantage on this front, as it allows owners of websites and online stores to focus on their work, instead of taking care of frequent updates.

Experience and Expertise vs. Lack of Knowledge

For something as critical as designing and creating a mobile app for your business, you need the help and assistance of experienced app builders and experts. It unfair for any app developer to expect users to know the aesthetics, design, and layout of a robust mobile app and leave the entire process to them. Sure, DIY app creators do not require you to code your app, but they rob you of the opportunity to create an aesthetic, responsive, multi-layered, and dynamic app.

While giving users absolute control over how their apps will work might sound like a great idea – in reality, it brings down the functionality, design, and quality of the app. After all, you can’t expect everyone to produce a Picasso, simply because you have given them a blank canvas! DIY online app builders aren’t the best option for serious professionals, organizations, and businesses who wish to launch an exclusive and premium mobile application for their website. A mobile app is an extension of the brand identity today – make sure you choose an expertise and knowledge-driven Online App Creator, like App My Site, for building the same.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.