Complement your online jewellery store with a WooCommerce mobile app

Complement your online jewellery store with a WooCommerce mobile app

The rapid technological revolutions are posing new challenges and unlocking new opportunities for businesses. Every industry, small, medium or big, is aligning its business practices with the changing technology. The advent and evolution of mobile apps, is one such change that is influencing all markets across the globe.

The fascinating jewellery industry is not alien to these changes. This billion-dollar industry has also evolved and branched out, thereby adapting to the technological advancements. The jewellery market is achieving new dynamics, as apart from selling on websites, store owners are also tapping into the mobile market.

The easy and affordable availability of simple WooCommerce app builder tools like AppMySite, has brought mCommerce within the reach of every business. Read further and find out how you can elevate your jewellery business by complimenting your online store with a mobile app.

Mobile apps are the future of your business

online jewellery store 

It won’t be an exaggeration to state that the markets will confine on our palm tops and people will only shop on apps in near future. As a business owner, it is both smart and profitable for you, to be future-ready.

By doing so, you will not only be able to tell your consumers that you are ahead of your competitors, but also offer them more ease and convenience. Turning your website into an app, can help you in ways you can’t even presume.

To introduce you to the wonders of the technology, we have summed up the major benefits of mobile apps, and listed it below. Before you discover the process of creating a unique app for your store, get well versed with the profits.

Few of the most fascinating advantages of having a mobile app for your business are as discussed below:

Mobile apps can outperform websites:

The outgrowing number of Android & iOS apps on the app store is a proof of the fact that the future of mCommerce is strong and highly promising. A business can maximise its potential by complementing its online store with an app.

An app outperforms websites in many ways. For a better understanding, we have listed the prime benefits as follows:

  • Ease & Convenience: Apps offer more ease and convenience to shoppers. As a result of this effortless accessibility, people spend more time and money on apps and keep returning too.
  • Consumer Loyalty: Unlike websites, people don’t just buy and then forget your brand never to return again on apps. In fact, apps ensure better conversion and retention rates.
  • Higher Profits: Elegant apps with user-friendly layout tempt people to buy more. Eventually, the loyal buying behaviour increases the basket size and boosts revenues.
  • Better Recall Value: Apps add value to business and enhance brand recognition. Your app icon flashes every time your users open their phones, thereby building brand recall value.

App technology can expand your reach:

App aids business growth

Studies show that over two million people shop for jewelry every day. By aiding your business with an app, you will be able to allure a large number of potential buyers who are both tech savvy and fans of exquisite jewelry.

Businesses can reach more people by harnessing the technological benefits of mobile apps. Some of those beneficial factors are:

  • Power of AI & AR: Apps have become more responsive and capable with the infusion Artificial Intelligence and Augmented Reality. There are apps that are allowing consumers to virtually design their own jewelry and test it. It is a great example of what this technology can do to promote your success and expand your reach.
  • Online wallets: Jewellery is no peanuts and people think twice before paying the hefty amount for it. With multiple payment options present online, security and safety become the primary concerns of buyers. Safer and more secure payment gateways and online wallets are facilitating payments worldwide.
  • Virtual Management: Apps are easily manageable and can almost become a virtual business unit and market place. The smart technology makes it easy for you to manage your online business and reach many potential shoppers.

Branding & marketing is easier with mobile apps:

Apps are a great tool for managing your marketing related activities. You can elevate your branding and publicity practices with a fully functional app.

In the marketing sphere, apps can be beneficial in the following ways:

  • Enhance Communication: An interactive app can help in enhancing communication with your users. It can help you in engaging better with your consumers.
  • Support Content Marketing: An app builder that comes with in-built content marketing support is a boon. You can easily optimize your settings, send push notifications and offer blog-based information to your users with an intuitive app.
  • Aid Performance Analysis: Monitoring the ratings, reviews, feedback, purchase pattern and more, can help you in getting an insight into your strengths and weaknesses. It can also help you in improving your performance and determining new marketing goals.

Devise the best strategy for absolute success

Successful business strategy

It is evident, that having an app for your jewellery business can amplify your growth. However, just converting your WooCommerce jewellery store into an app is not enough. It is important to proceed with the right strategy to make the most of this technology.

In order to do so, you can consider the factors and tips enlisted below:

  • Get Creative: More than just an ornamental accessory, jewellery is the statement of one’s personality and status. Thus, think beyond Carat, Color, Clarity & Cut and include Creativity in your approach. Break the traditional barriers and create your own niche & signature.
  • Personalize the Experience: Segregate your customer-base & products and strategize accordingly. Daily use jewellery should be sold differently from the ones meant for special occasions. Similarly, offer customised experience to different consumers based on their age, gender, social background and more.
  • Ensure Value for Money: Win the trust of people before making them invest in your brand. You can justify the dearness of niche products by giving examples of implementation of ‘Fair Trade Policy’. People can pay more if they know that they are spending it on something good.
  • Be Authentic: Security & value for money is sought greatly by jewellery shoppers. Provide ample proof of authenticity of products and security of payment gateways to satisfy your buyers. Remember, transparency boosts business-consumer relationships.
  • Provide information: Jewelry price is often subject to market fluctuation. Send alerts to users about price drops, sales, new arrivals, discounts and more. Also, be clear about your shipping, return & refund policies. Besides offering great products, also offer thorough information about the product.
  • Use Visual Aid: People buy what they see. Make your app aesthetically appealing with product pictures. You can also partner with celebrities and take help of influencer marketing to build social proof for your brand. This will help you in roping in new and potential customers.

Spend wisely, build smartly

Build native app affordably

A great app can expand your abilities as a business. Many jewellery store owners are already surging on success by going that extra mile.

However, to make the most of the opportunities, you must utilize all your resources smartly. To strengthen your ROI (Return On Investment), you can take help from the strategies discussed below.

Create app with a DIY app builder:

In this modern day and age, spending huge amount on hiring technicians is not a very smart decision. Instead, go for AppMySite’s native mobile app builder and create your own app without coding. It is affordable and convenient and a smarter alternative.

You can start building the app immediately after signing up. Designing and personalizing the app is really easy. Once you are done, you can also preview and test your app on a real device before publishing it. You can sit back and relax once the app is submitted to the app store for approval.

Plan a strong launch strategy:

Good app launch strategy

You must have a strong pre-launch and post-launch strategy to get a good number of downloads for your app. You can announce your app’s arrival on your website and your social media platforms. Build a hype by promoting your app even before it is launched and hook your existing users.

Use various marketing techniques to publicize your app. Continue sharing it on social media and reward people for referring your app. You can also invite your entrusted customers to be a part of the A/B testing process. This will help in knowing what your consumers want and thereby enhance the functionality of your app.

Upgrade and optimize your app:

Keep addressing the reviews and feedbacks that you receive for your app. Carefully analyze the comments and ratings and make changes to your brand and your app accordingly. Do not forget to keep your app features & your products up to date and in line with the trends.

You can also opt for a White Labelled app solution to achieve brand exclusivity and add the appeal of luxury and class. The app is a representation of your brand, so design and define it well.

Outshine your competitors now

Stand out with AppMySite mobile app builder

Building an app is not a Herculean task anymore. As discussed above, you can easily create an app with AppMySite WooCommerce mobile app builder that comes with all the essential features and ample tips. 

Now that you have all the necessary information and tools, there is no need to wait anymore. Go ahead and cease the opportunity now. Get in touch with us and build a premium jewellery app in no time.

Venture into mCommerce with a bang and outshine your competitors for absolute success. Good luck!

Building a native mobile app? Here is a foolproof plan to create it without coding

Building a native mobile app? Here is a foolproof plan to create it without coding

Creating an app from a website is the perfect way to engage your website visitors on their mobile devices. This way, you can improve mobile traffic and enable your users to spend more time on your app pages.

You do not need to be a programming wizard to build an app that your audience will love.

With the right DIY app builder tools at your disposal, you can easily make your own app in a code-free environment. The outcome will be better than you imagined.

In this post, we have laid out a plan for you to create an app from scratch, that too without any technical know-how. Let’s get started.  

DO YOUR RESEARCH 

Research

Building an app begins with a progressive research.

From putting down your business objectives and selecting the mobile platform, to understanding the market and app monetization options. 

Ask yourself a few questions before going ahead with the design and development of your mobile app:

Who is the competition?

competition

Understand the market of existing, similar mobile apps. 

Do not get demotivated if somebody has already created an app on the similar line of your thoughts. Remember, there are many apps out there, doing similar things.

However, if you build an app with advanced features and functionalities, it will stand out from the crowd of other apps.  

If existing apps are successful, comprehend the following:

  a. What can you do to make your app better?
  b. How are your competitors letting their customers down?
  c. What can you offer to the market that is unique?

Conversely, if you are building an app that is an extension of your existing service you operate, competition does not matter much. You are offering original content to a specific audience who already knows and trusts your brand. 

Who is your target audience?

target audience

Knowing your target audience is key to success in mobile app marketing.  

You can identify your target audience in many ways. The most popular methods are:

  a. Focus groups
  b. Surveys
  c. Market research data
  d. Audience personalities

Creating your audience persona is highly recommended. With this marketing strategy, you can build different profiles of people who are likely to be interested in your app for:

  a. their profession
  b. their age
  c. their gender
  d. their interests and preferences

You can make your target audiences’ personas as broad as you want. The more detailed you make it, the clearer you know your target audience. It could save you time in the future.

After building people personas, you can start using focus groups, surveys, and market research data to analyze your target audience.

Besides these methods, you can also start your research process using social media. Tap into different Facebook groups and Twitter feeds, LinkedIn search filters to find out your audience personas there, who you can then reach out to.

What is your budget?

budget

Building an app requires a budget. However, this budget is dependent on several things. 

Understand how your app budget can be changed in many ways: 

  a. Mobile platform (Native, Hybrid or Web)
  b. In-house or third-party app development
  c. Levels of functionality within the app
  d. Marketing and monetization methods

You need to consider each of these parameters before you set your budget.

What is your deadline?

deadline

Similar to other business projects, there always has to be doable goals and deadlines for building an app, as well.

If you have a strict deadline, make some decisions that will help you reduce the timescale of building an app.

Here are the main factors that affect mobile app development’s timeline:

1. Mobile platform

Some platforms are easier and quicker to use to create an app from scratch than their counterparts.

Hybrid platform, for example, is often used by many corporations if they want to build an as quickly as possible.

2. Level of functionality

If you are adding multiple layers of functionalities in your app, then of course, it is going to take longer to develop it. Therefore, to build the app on time, you can choose to add some functionalities later or adjust your timelines accordingly.

3. Resources

Identify how many developers you can afford to build an app. Usually, the more developers you have, the quicker it will develop. However, this can increase the app-building cost quickly and significantly.

4. Third-party integrations

If you connect your app with other services, implementing a third party’s APIs correctly surely takes time. Moreover, if third parties are updating their APIs, you may need to take time out to figure your app connection to ensure the functionality stays the same.

5. Publishing to the App Stores

You will have no control over publishing your app in the App Stores. Be it Google Play Store or Apple App Store. 

There is no surprise that your app can also be rejected. It simply means you need to improve your app and resubmit it on the desired platform (s). 

If your app gets rejected either by the Google Play Store or iOS App Store, it will be a devastating setback to your app development deadline. The best way to avoid delays is to build the app compliance with each app store guidelines. 

What mobile platform will you use?

mobile platform

 

If you are building an iOS app, Android app, or Windows app, you need to choose the right development platform – Hybrid, Web or Native.

You need to decide the mobile platform in the early stage of your research, as it plays a significant part in your budget, timescale, and the functionalities.

Instead of Windows, most businesses create apps for Android and iOS. Both platforms collectively own over 99% of the mobile app market share. However, there is no connection between mobile app platforms. It means – if you are creating an app for Android, it will not run on iOS, and vice versa. You will need to develop different apps for each platform.

Suggested Read: Progressive web app or a native app – what to create?

How Will You Monetize Your App?

monetize

 

While there are many ways that you can increase your business revenue, building mobile apps are a good way to create another revenue stream for your business. 

Majority of businesses use one of the following four methods to monetize their apps – paid downloads, in-app advertising, in-app purchasing, and affiliate marketing.

You can also define your monetization strategy to achieve success. Most companies also go for creating free apps with a pivotal goal of increasing brand awareness among their users. 

In the same line of thought, you must consider building your mobile app with AppMySite free app maker for greater ROI on a native mobile application. 

Suggested Read: Mobile app monetization techniques – A complete guide for the year 2020

DESIGN YOUR APP

design your app

Once you have gone through a regressive research for your app development, move on to choosing the design. Here are some points that you should consider for designing an app:

1. Rough Sketch

The first step to build an app is to put down all your thoughts and ideas on paper.

A rough sketch of your app design helps lay down the foundation of the app’s main features and the usual look and feel of your app user interface. 

You do not need to worry if you are not an artist. It is merely an exercise that helps you and your team understand the progress of app-building. 

While your app design is likely to change over time, it is recommended not to attach to your first sketches, no matter how good they are.

2. Wire-framing

app wireframing

Create a ‘wireframe’ for your mobile app from scratch with specific functionality to your service.

When your rough sketch ideas come together into a clearer, and more detailed picture of your app, it is simply known as ‘wireframe.’

Think of all the different elements and features that your mobile app will have. This way, you can make the wire-frame as comprehensive as possible.

Creating a wireframe is easy for many prototyping tools and apps. POP, Balsamiq, and HotGloo are a few of the popular wire-framing tools.

When you are done with wire-framing, you can approach mobile app builders to build your app based on your designs.

A user interface (UI) designer, for example, can improve your existing design, add some uniqueness to it, and finally design a real and detailed user interface. Now, the app will be a replica of your visuals. 

Sometimes, a few elements of the app may change during the development phase to ensure perfect functionality. Therefore, having a wireframe ready will help to see your thoughts and ideas for your app. 

3. Storyboarding

Storyboard

Do not forget to plan out your storyboard when you create your wireframes. 

A storyboard is designed to visually display how each screen within your app will flow from one to the next. Also, it helps in making the developer understand how your users will navigate through your app.

For instance, storyboarding is useful for onboarding app screens. With these screens, users can navigate from the splash screen to sign-up screen to home screen, and more. 

Plan a comprehensive storyboard to have a clear picture of what you will need to create. Moreover, this will help in displaying parts of the design that you may have missed or did not initially consider.

To create a storyboard, you can use the same tools that have been used in making wireframes.

It is strongly recommended to test the prototype of your app during development. Take notes on how your app’s UX/UI can be improved. It is better to discover any issues with your app design in the early stage rather than after your app has already been created.

SPECIFY YOUR APP DEVELOPMENT REQUIREMENTS

Once your mobile app’s design is complete, the next step is to jot down your requirements for the app developer before they build it.

A perfect way to specify your app development requirements is to describe it in the simplest way. It helps you solve the development issues. 

Following are the two most used app development requirements:

1. Create user stories

User stories

Creating a set of ‘user stories,’ especially for agile development, is preferable. 

Similar to creating audience personas, for making user stories, you need to take your users’ perspectives and describe what they will be able to perform in your app. 

You can also use the personas you have created in the research stage. It will help accurately build your user stories. Instead of focusing on how your users will perform, you should try to give priority to each task of the user.

Describe the issue, not the solution.

The classic marketing approach is to consider the role, the goal, and the benefit, your users will get from your app.

2. Required documents

required documents

When you complete creating user stories, put everything together in a more detailed document. 

If you need a reference for creating user stories and templates for required documents, you can find them online with a quick search. Many guides are out there that can be a useful starting point for you.

Remember that your app is unique, so you should not follow the exact templates, as they may have been created with a different app in mind.

DEVELOP YOUR APP

If you have made it this far, you are now ready to start building your app.

While there are several options to get your app built, AppMySite WooCommerce and WordPress mobile app builder can create an app in a few easy steps. 

It’s time to move on and conceive issues that you may face during the development phase: 

  a. What is your budget?
  b. When is your deadline for app development?
  c. What type of app do you need?

While in your research phase, you may have come across two two fundamental approaches to build your app – custom app development, and DIY app-builders.

Custom app development

app development

If you want to build a mobile app with a unique functionality, you should go for custom development. However, this option can be lengthy and harsh on the wallet.

Even if you want to build a custom app, you can either collaborate with a design studio or hire freelance app developers.

a. App design studios

App designing studios are the best choice to get your app developed in a more efficient way. However, you can expect to pay a top-end price too.

For instance, if you are going to build a native WooCommerce or WordPress mobile app, you can roughly multiply the cost for every platform you want to publish your app on.

b. App development freelancers

Freelance developers can be found on various platforms, like upwork.com, peopleperhour.com, and LinkedIn. 

For Android app development, you can look for developer/s with experience in Java/Android SDK/Kotlin. In the case of iOS app development, you will need someone with experience in iOS SDK, Objective C, Cocoa for iPhone/iPad.

With freelancers, if you are paying much less than they are expecting, you may not see high-quality results.

You get what you pay for, thereby, consider going for the mid-high range freelancers if your budget allows. 

DIY mobile app builders

With DIY mobile app builders, you can build a mobile app with relatively common requirements. These app builders are faster and more cost-effective solution to build a mobile app instead of creating an app using custom app development. 

DIY app builders have been around for a while, and are an economical alternative to build an app. 

If you are running a small business, you can get app functionalities like coupons, product catalogs, and more.

Most online app creators will not require you to have coding or technical knowledge to get started. AppMySite is a great tool to turn your website into an app without coding. You can make your own app in a code-free environment.

Website to mobile app conversion solutions

If you have a website that has more functionality than DIY app builders allow you to incorporate into your mobile app, you can convert your WordPress website into a mobile app with AppMySite. The app you create will be a reflection of your website. Simply it build your app and publish it.

If you don’t want to be involved in publishing your app, you can subscribe for an add-one service which will take care of the process end-to-end. 

TEST YOUR APP

test your app

It is always a good idea to test your mobile app repeatedly during designing and development. 

With A/B testing, you will know the glitches in the app that you can communicate to the app builder. It saves you time, effort, and money in the long run. 

If you are building an Android app, you can install your app file on any device (computer or mobile) and test it in a live environment. This way, testing is made extremely simple and something you can start immediately. 

For the iOS app, the case is different. You will need to download a particular platform, such as Invision or TestFlight to test your app. 

PREP UP FOR APP LAUNCH

launch your app

Once you have developed your new mobile app and tested it over and over again, it’s time you prep for launching it.

Here are a few things you should consider while launching your new app for a smooth process: 

Check app store guidelines

Each App Store has different submission rules and regulations. Be it Google Play Store or Apple App Store. Make sure you read Google and Apple’s app submission guidelines to avoid any rejection and delays.

While there are many different reasons why an app could be rejected, we have compiled a list of the main reasons that can help navigate the iOS App Store regulations, as it is not the case with the Android app. 

Suggested read: Your mobile apps are getting rejected by the app stores

Write an overwhelming App Store Description

If your potential users like the app icon, they are likely to open up the app page. However, the question is – Will they tap the ‘Download’ button? Yes, they will if you have written an apt app store description.

Your App Store description is one of your first chances to convince your users that this is the app they were looking for. 

Creating the most exceptional App Store Description is a vital part of App Store Optimization (ASO). Make sure you include the most relevant keywords in it to drive more traffic and downloads. 

To write a compelling, informative, and relevant app description, include keywords at least five times for maximum visibility on the App Store.

Suggested read: App Store Description – Five mistakes to avoid before putting your app on stores

Make the most of your media

Like app description, screenshots, and previews, videos also help you sell your app in the App Store. Make them count. 

Using high-quality screenshots and related videos helps in showcasing what your app can do. Moreover, it also enables you to sell your app to a potential user on the grounds of in-app experience.

Do not design your screenshots, just like images — these have to be the actual screenshots of your app. 

Suggested Read: How to design the App Store Screenshots of your mobile app 

You can also integrate description into the screenshot’s images and videos to capture your target audience’s attention. 

Conquer the world of mobile apps

This post was a brief introduction of how you can make your own app for your business, without any programming language knowledge or skills.

You must have found that there are many options to cut-down time and cost, specifically, if you are building an app via a DIY mobile app builder. 

Remember, you need to do your research, set up a deadline, and budget parameters to get started. Moreover, for building a high-quality app, you need to know your audience and research your marketplace thoroughly as well before finding an online app maker. 

The more you plan, the higher-quality results you are likely to have.

Now you know how to convert your WooCommerce website to a native mobile app. Therefore, the next step is to understand how to market your mobile app amongst a pool of users. 

As for now, grab this opportunity and contact AppMySite to build a premium mobile app for your online store. 

Build a dynamic community app that empowers your causes

Build a dynamic community app that empowers your causes

“It is not enough to be compassionate. You must act.” This quote by Dalai Lama covers the very gist and purpose of social work and community groups.

Many people around the globe are treading upon these lines to make the world a better place. By building community forums that serve various purposes, they are helping people and making lives easier.

With time and age, the advent of technology has also started shaping the existence and functioning of social help communities. In fact, internet has facilitated the communities and groups as online presence has widened their reach.

To strengthen the practices further, the communities are now turning to mobile apps. They are now creating app from their website to harness the technological benefits to the fullest. Read along and find out how community apps are changing the world around you. Ascertain the various aspects related to community apps and know how you can easily build one.

The definition & purpose of Community Apps 

Helping others succeed by building social apps

‘Community apps’ is an umbrella term for the various kinds of apps that serve various social purposes. The primitive function of community apps is to establish an interaction channel between people who are willing to come together to achieve certain goal or fulfil certain cause.

The term community app is as vague and vast as the term community itself. Community apps can be as basic as the app meant for the interaction of your schoolmates or as big as Facebook and Twitter that are connecting lives globally.

You can design, create and use a community app to serve any tailored purpose. It solely depends on your requirements, ambition and your innovative thinking. Today many organizations, entities and individuals are creating community apps to meet their goals.

DIY WordPress mobile app builder tools like AppMySite have brought apps within the reach of every individual. Anyone can easily build an app to allow people to come together to help the needy, share necessary information and respond to the happenings around them.

Types of Community Apps

To build an efficient community app, you must be aware of your requirements. It is important to determine certain factors and fathom the goals of the app. To help you categorize, we have discussed the features and purpose of the most common types of community apps below.

The most common types of community apps designed to serve social purposes are:

serving various purposes

1. Crowdfunding Apps

The concept of crowdfunding apps has gained huge popularity recently. If you search for ‘crowdfunding apps’, a plethora of names and options emerge. Most of these platforms cater to specific causes where people can choose their cause and organization and donate to the fund.

These platforms garner crowdfunding for various causes like helping ailing patients of chronic and fatal diseases, to provide relief in natural disaster or war affected areas, to help and financially support innovative talents, and much more.

Many platforms have become so popular that they don’t even market themselves anymore. People themselves swarm to these websites and apps to support the causes they prefer. You can create a crowdfunding app and market it well if you have the will, determination and virtue to help the needy. 

2. Volunteer Help Apps

As the name suggests, such apps usually focus on building a community of volunteers who are willing to provide manual support to various causes.

For instance, people can volunteer for cleanliness drives, free education campaigns, mass-feeding projects, health & wellness drives, blood donation campaigns, and much more.

You can build app-based online forums where people can sign up and choose where they want to volunteer for social work.

Volunteers helping old and young

3. Alumni Group Apps

Alumni group apps, as evident, are meant to build interaction forums for people who were once a part of the same educational institution, university, office, or more. These apps are gaining popularity as people are willing to connect with those who once belonged to their institution.

Alumni group apps can serve a variety of purpose like facilitating communication, boosting interaction, helping connect lost acquaintances, and more. People can also use the forum to raise funds for the institution, organize get-togethers, and post or seek job offers from their fraternity.

The options are endless and depends on how you are utilizing it. Hence, an app becomes a more organized space for interacting with your close community from your workspace, alma mater or other institutions.  

4. Religious Group Apps

Religion is arguably one of the most integral elements of our lives. Religious groups and communities have been in existence ever since mankind evolved. By creating apps for religious interactions, you can aid faith with technology.

As lives are getting busier and confined, people will definitely love the idea of getting religious and spiritual help on apps. Apps can be used to issue bulletins, share online sermons & tips, promote religious texts, and lot more.

However, you must make sure that your religious group app becomes a tool of introspection and support. It should unite and not divide the common people on religious grounds. 

5. Support Group Apps

A support group app can be made to achieve any goal. As the name emphasizes, the prime focus should be on providing support to people. The support can be extended in any form, say emotional, physical, financial, or plainly as you can think of.

Many support groups help people in locating certain places in a city by serving as tour guides. Some also help people in getting life advices on the issues they have been facing.

As stated, the purpose and technique can be a brainchild of the app maker. You can make a support group app to serve any humanitarian purpose.

Support Group Call Centre

Make the most of the resources

Apart from the common types of community apps discussed above, you can also ideate your own. Your innovation when blended with the right app maker technology, can do wonders for the world. 

However, to reap the best results, you must proceed with the right strategy. It will help you in utilizing your resources to the fullest. There are many factors that shape the success of your community app and help you in realizing the goals that revolve around it. 

To make the most of the opportunities, keep in mind, the points discussed below.

Manage resources and funds with mobile app

1. Determine Target Audience

It is important to have clarity and strong decision-making skills for absolute success. To build a great community app, you must possess the quality of foresightedness. It is important to identify your target audience and know the people you are willing to approach.

You can also carry out preliminary research to know the direction in which you should head along. Knowing your purpose, cause and target users is the prime requisite of the process of app building. 

2. Build app with DIY tools

Now that you have decided to get an app for your community website, you must know of the right tools. You can ditch the traditional methods that require hefty budget, hiring of technicians and long wait-time.

Take the smarter road and create app from website with a DIY mobile app builder. Fetch a builder-friendly tool like AppMySite and build a fully-functional native app in no time. You can easily create an app in a flexible budget and a no-coding environment. 

3. Enable Selling & Buying

Sell attractive, motivating and tempting merchandize and raise funds to support your cause, within the app. You can enable WooCommerce mobile app plugin by AppMySite and easily turn your WordPress app into a shopping app.

Allow people to shop from your forum, make donations or purchase subscriptions and earn revenue. You can utilize your creative and marketing skills to facilitate monetary gains. Get an app builder with Payment Gateway integration and in-built content marketing support to make it happen.

4. Strategize Promotion & Marketing

Only building and launching an app is not enough. You must also have a pre & post-launch strategy for your app. To get maximum downloads and earn high publicity, you can avail multiple marketing techniques.

Go for App Store Optimization, E-mail marketing, Content Marketing, Push Notifications, Video Marketing, Advertisements, Influencer Marketing or more. You can also use the referrals & rewards technique to achieve the initial downloads. The presence of a social cause, easily hooks people who are sensitive, so proceed accordingly.

Keep your users informed and updated by upgrading your tools and features. Also, enhance your communication channel and talk directly with the people as it is the key to success in any field. 

Video Marketing for Community apps

5. Analyze your Performance

It is very important to measure the impact of your performance. Monitor your app download strength, user activity and other elements to know what is working and what is failing.

You can also convince people to drop ratings, reviews and feedback. Analyze all the responses in good spirit and work towards making things better.

Bridge the gaps and engage with your users as ultimately, they are the ones who will shoulder your cause and make your drive successful. 

Let AppMySite catalyze your cause

Create community app with AppMySite 

“Alone we can do so little; together we can do so much.” The words of wisdom by Helen Keller convey the importance of team participation and seeking aid from relevant and reliable sources. Following this mantra, you can partner with AppMySite to strengthen your cause and ‘do so much’ for the world.

AppMySite WordPress mobile app builder can help you in building a great community app. It is easy, affordable, efficient and powered with AI technology. To build a native app, just register on the website and start.

You can go through this step by step guide to build your own community app in no time:

1. Register: Go to the website and enter your details to register and sign up. Enter the name, basic details and provide the link of your WordPress or WooCommerce website to convert it to app. 

2. Design: Design the app icon, landing page, banners and more. Add the buttons, categories and pages. Provide access to the data of your website by entering the necessary details and retain the information present on your website. Get help from the tool tips & tutorials whenever you get stuck.

3. Complement with Add-ons: AppMySite offers a wide range of addon products like White labelled solution, App Store Optimization and more. Avail these extra benefits to add more value to your app and your community. 

4. Preview & Publish: Once you are done, preview and test your app on a real device to experience your community app like a user. When satisfied, go ahead and publish your app on the relevant app store of your choice.

Wait no more! Go ahead and build your own community app in no time. Promote your app and strengthen your community service goals for the welfare of mankind. 

E-commerce app vs e-commerce website 

E-commerce app vs e-commerce website 

We live in a world where smart phones have become extremely ubiquitous. This is the chief reason for businesses to offer services on a move, through apps and responsive websites.

Offering services on a mobile phone is no longer a luxury, it is a necessity. E-commerce business particularly, must understand the prominence of making themselves available on a mobile device.

In this post, we will discuss the strengths and weaknesses of the both the platforms. Let’s get started:

Responsive website

Responsive web pages

Most e-commerce store owners already have a website that is responsive and works well on a mobile device browser. Now, we are here to find out if it is possible to sustain on responsive website only. Let’s look at the advantages first:

  • Small online business go with responsive website because it is within their means. Besides being more affordable, the development of a mobile site takes considerably lesser time as compared to mobile apps. Additionally, the cost of maintaining an app is higher than a mobile site. Since this technology is cross platform, companies don’t have to burden themselves with publishing them on different app store or develop them for multiple operating systems.
  • Without spending too much money, it is possible to provide the comfort of shopping online on a mobile device through mobile websites. This platform is nearly as accessible as a mobile app is. The added advantage is that you don’t have to download it like a mobile app.
  • Like we said, even though you don’t spend too much money, you are still receiving a lot of traffic from potential customers. Users can simply find you on browser and visit your website on their browser and also share it through a simple URL.

We discussed some fairly good reasons for e-commerce stores to only stick to responsive website. Let’s talk about their shortcoming too:

  • Unlike apps, responsive websites are very limited to user experience. Since they need a robust internet speed to run smoothly, downloading a page can be a nightmare if your internet is a little slow. The features too, are very limited as compared to apps. For instance: once customers leaves your mobile site, there is no way of reaching out to them directly which you can easily do with apps.
  • The possibility of a customer coming to a mobile website is much lower than a shopping app. Most times customers forget the name of the website they once visited. This is one of the prime reasons for lower conversion rates on a mobile site.
  • Before completing a transaction, most customers abandon their cart. Prominently, customers don’t feel comfortable sharing their credentials each time they place an order with you. If they process can’t uninterrupted, the customers are more likely to get frustrated.

E-commerce app

WooCommerce native app

Mobile apps have expanded their market globally over the past few years. Can the reason for their popularity be the vast pool of benefits they embrace? Let’s talk about the pros of shopping apps:

  • Research studies have proven that an average person spends over 80 percent of his/her time on an app and only 10 percent on a mobile site. This clearly explains that customers prefer spending time on a mobile app over a mobile site.
  • Once you get a customer onboard, the chances of gaining their loyalty is much higher as compared to mobile sites, which a customer may not even remember after shopping for once. Apps are a better solution for customer loyalty.
  • The seamless user interface that you can offer on a mobile cannot be compared to mobile site. A host of features that apps extend increases the time a customer spends on the app. Additionally, apps have an excellent UI that allows user to effortlessly navigate to any page and see more relevant products in lesser time.
  • Shopping apps overcome the problem of abandoned carts. The stunning user experience helps in building brand recognition and trust among customers, which multiplies the conversion rate significantly.
  • Businesses can offer a more personalised shopping experience to the customers with an app. If your app allows customers build their profile by adding their shipping address, name, email ID, mobile number and profile image, they can save time every time check out.

It is easier for businesses to have customers hooked to their apps because of the exceptional user experience they offer. However, we will not deny that shopping apps come with a few disadvantage too. Have a look:

  • The most challenging job after developing an app is persuading people to download it. Even if your app can be downloaded at zero cost, building trust among people can be extremely tricky. If you don’t have a solid marketing strategy in place, your mobile app can be a failure too.
  • Developing a mobile app can dig a hole in your pocket, especially if you are a small business. Whether you hire a freelancer or a app development company, the cost will be much higher than you evaluate. Additionally, it can take months to build a decent mobile app. AppMySite is a reliable online app creator, that instantly delivers a full blown mobile app.
  • The pain of selecting the right platform to develop your shopping app can be excruciating, especially if you don’t have a technical background. Some businesses build hybrid apps because of low cost of development and are never happy with the performance. Building a native app can be an expensive affair which you can easily overcome by signing with AppMySite that turns website into app on a native platform.

Conclusion 

Ideally, it is important that businesses have the best of both the worlds. If you have a website then there is no reason why you shouldn’t make it responsive and make it mobile friendly.

You can always tap unique customers through your mobile site. You can pitch these unique customers to download your mobile app and treat as an additional marketing channel.

Mobile apps have been the vogue for a long time now, and they are certainly here to stay. Build your mobile app to create a community of loyal customers for increased revenue and brand awareness.

The main disadvantage of building a mobile app is the hefty investment. You can easily rise above this problem by going with AppMySite’s WooCommerce App Builder. You can build your app at zero cost in a code free environment. Once you are happy with the look and feel of the app, you can test the functionality on a real device and upgrade to a paid plan to publish the app on Apple App Store or Google Play Store.

Build a full-blown mobile app that looks incredible but still perform wonderfully. AppMySite uses native environment to create app which means that they offer excellent user experience and a host of features.

Your online gift store business is incomplete without an app

Your online gift store business is incomplete without an app

The art of gifting has been parallelly evolving with the growth and progress of mankind. With time, technology has started defining and influencing this sector as well. As lives are getting busier and the world is confining on our palmtops, people are opting for smarter, quicker and technically advanced gifting solutions.

The global gifting market is estimated to cross the $475 billion mark by 2024. As many people are buying and sending gifts through web, the growth trajectory of the online gifting industry is bound to increase. However, as mCommerce (Mobile Commerce) is rapidly taking over eCommerce, it has become necessary to complement your online business with an app.

With the availability of free online app maker tools like AppMySite, it has become easier to get an app for your business. But, before you proceed to build an app for your online gift store, you must be aware of the various aspects of it. Read further and discover the essentials of having an app for absolute success.

M-Commerce – the future of commercial growth

mCommerce is the future of gift store

The number of mobile phone users is set to cross the five billion bar this year. With more than 2.47 million Android apps and more than 1.8 million iOS apps on the stores, there is no question of not having an app for an online business.

To make the most of the opportunities, you must harness the potential completely. However, before you proceed to make your own app with AppMySite, you must know about the benefits.

The most significant advantages of having an app are as discussed below:

Convenience & Ease:

It has been assessed that mobile apps are 63% more convenient than websites. By complementing your website with an app, you offer the ease & convenience that your users seek.

Accessibility & Speed:

Mobile apps are quicker and more accessible as compared to websites. Even less tech-savvy people can easily shop on mobile apps and exercise the features. Mobile apps are easier to maintain even from the business owner’s point of view.

Increased Session-time:

It has been studied that people spend more time and money on apps. Unlike websites, people don’t just shop on apps and close it never to return again. Therefore, the revenue through mobile apps registers more numbers.

Enhanced Brand Value:

Once a user downloads your app, it becomes a permanent representative of your brand in their phone. Your app icon constantly reminds the user about your store. Thus, an app boosts brand recall value and strengthens your brand identity.

App features that can elevate your gift store business

To make the most of your resources and to harness all the benefits of mCommerce, you must ensure that the app you build has all the necessary features that make it highly functional and desirable. You can seek the features listed below for total success.

Responsive & Fast:

Get an app builder that creates AI powered, responsive, fast loading and intuitive apps for Android & iOS users. Only settle for native apps as they are capable of using the resources of the device and easing the experience of the users.

Alluring Design & Layout:

Ensure easy navigation and user-friendly interface to allure readers to spend more time on your app. Use all the tools & features wisely to offer unmatched experience. The design, screens, landing page and more, should all be aesthetically appealing.

Personalized Appeal:

Customise stories, offerings and updates differently for different users. Keep your app and website in sync for retaining the identity. It will help your existing users to relate with your brand’s app. Also study and analyze the purchase pattern of your buyers to make personalized offerings.

Marketing Tools:

Use marketing tools and resources creatively and innovatively. Look for an app builder with in-built Push Notification dashboard, Social Media integration and more. Build community forums where people can interact with each other and the company. 

Multilingual Support:

The app builder should come with this viable feature to help you cover a wider demography. Having an app with multi-language support gives your brand a global exposure and wider reach. It also helps your users feel more related to the brand.

Smart product search:

The aim of your app should be to help the buyers in meeting their shopping goals. The app should have smart searching, filtering and sorting features. Help the shoppers in selecting the perfect gift to suit the occasion by smartly categorizing the products.

Seamless Checkout:

The cart should be dynamic and allow buyers to add as many products as they want. Integrate multiple payment gateways to give more checkout options to your buyers. Also allow them to apply discount coupons, referral codes and more at the point of checkout.

March ahead with a sure shot strategy

Successful marketing strategy

It is great if you have decided to complement your gift store with an app. However, as you proceed, you must move forward with the right strategy to make the most of your resources and time.

Few significant factors that you must look for and apply, have been enlisted below.

Affordable & Quick:

You can ditch the traditional methods and opt for more affordable DIY solution like AppMySite. It is an elegant mobile app builder for WooCommerce that comes with flexible pricing plans. You can create an app in few minutes and also preview it before you proceed to publish it on store.

Builder-friendly tool:

Look for an app builder that is affordable & quick and yet makes no compromise on quality. The interface should be friendly & seamless and the environment should be coding free. The tools should be intuitive enough to help the builder in making the app and publishing it.

Optimized App:

Do not just sit back once your app is on the store. Keep optimizing and updating your app. You can also do primitive survey and A/B testing to check the response of your users. Study the feedback and make changes accordingly. It will help you in getting better ranks on app stores and also increase the visibility of your app.

Marketing Strategy:

Have a robust marketing strategy to promote your app and advertise it well. You can opt for the traditional marketing methods or go for other alternatives. You can go for social media advertisement campaigns, Influencer Marketing, Content Marketing, Push Notifications or more.

Performance Analysis:

Analyse the response of your users, their session patterns, feedbacks, response, comments and more to get the insights of your performance. Also keep a track of the number of downloads and installations of your app. This will help you in determining and designing your marketing goals.

Don’t be a procrastinator

Convert online gift store to app

Now that you are aware of the benefits of complementing your online gift store with an app, it is time to proceed. You can easily build an app with AppMySite mobile app builder for WooCommerce stores. It comes with all the essential features and ample tool tips.

To create your app with AppMySite just follow the simple steps listed below:

Register: Sign up on the website and provide the basic details related to you and your WooCommerce store.

Build: Start building your app and personalize it. Design the layout, screens, landing page and more. Integrate your website with the app to sync the data and features.

Preview: Test your app on a real device before you proceed to upgrade and publish.

Publish: Choose you users (Android &/or iOS) and proceed to publish and submit your app on the relevant stores.

That’s it! You can sit back and relax once the app is submitted to the app store for approval. AppMySite will notify you when the process of approval is completed by the relevant app store.

As stated, it is the easiest way of getting an app for your store and utilizing the opportunities of mCommerce. There’s no need to wait anymore and lag behind your competitors.

Go ahead and grab the opportunity TODAY! Contact AppMySite to build a premium app for your online gift store.

 

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app development is not-so-easy. There is so much that goes into it. 

However, the question is – 

While thousands of apps are being launched every day, how can you expect your app to make high conversions?

Converting a website into an app is the baby step. However, this step is followed by a number of modules, and one of them includes app monetization.

App monetization involves planning and strategising on how to make money with an app. The app monetization techniques are not only confined to the new app. In fact, these monetization techniques work the same if an app is already out in the app stores.

While there are many ways through which you can generate money with an app, but you need to figure out the best of them that rings with your app.

Let’s dive into the structure of app monetization strategies that will help you inflate the return on investment (ROI) of your app:

What is Mobile App Monetization?

It i just a way to make money through an app. Simply put, if you are investing in something, there should be a return for everything that goes into it. And the same goes for mobile apps. 

Collecting user’s data and sell it to third parties, like advertisers, is the most common way of monetizing via mobile apps.

However, the majority of the apps are free in the app stores that surprisingly comprise the Google Play revenue. And there is a reason behind it.

According to a study, 51% of people often check apps on their phone one to ten times a day. Moreover, around 25% of people open apps eleven to twenty times a day. 

A user approximately spends more than two hours on accessing mobile apps. And it is increasing day-by-day. 

The dominance of mobile apps is related to the ease of use and access. Therefore, the easy accessibility of apps pushes people to spend more time on apps. 

If you are up with building an app and planning to release it sooner or later, get it made with AppMySite WooCommerce mobile app builder. Moreover, mobile app monetization techniques help you capitalize on every penny that you may invest in your app.

How to monetize mobile apps?

When you are planning to incorporate mobile app monetization techniques in your mobile app, first, you need to know about your target audience. It will help you understand your user’s behavior and the way they may use the app. With users’ insights, you can approach your clear goal of monetizing the app.

Think about your users, their app journey, and then make the most sense to monetize your app accordingly. Well, it also depends on whether the app is free or paid. 

A free mobile app can be downloaded and installed without paying any charges. Conversely, a paid mobile app requires the user to pay out some bucks even for downloading it. Use this massive pool of revenue through building a mobile app for your business via a free app maker and considerably add the same to your annual income.

Remember, every mobile app works differently. This is why it is necessary to choose the best-suited strategy that could monetize your mobile app in the best way possible. When it is all about generating revenue for your business, there should be no escaping from opting for the right strategy that could drive you more revenue.

If you are looking further for opting an app monetization strategy, here are the strategies that could bring success, visibility, and increased revenue for your mobile application.

What are the key app monetization models?

Understand the three types of app monetization models before you start implementing them to monetize your app. These models will help you make the most out of the app.

1. Effective Cost Per Mile (eCPM) Model

This is the most preferred app monetization model for the app publisher. 

The technique offers some rewards irrespective of the actions taken by the user in a mobile app. It is calculated by using the following formula:

eCPM = Total Earnings/Total Impressions * 100

Here, total earnings are the revenue generated by the app publisher with a specific advertisement. Total impressions are the number of clicks that are registered with that ad for an ad campaign duration.

2. Cost Per Click (CPC) Model

This app monetization model is regulated by a mobile user who is taking action on an ad. Unlike eCPM, this monetization technique attracts a diverse pool of advertisers who aims to deliver a better return on investment (ROI).

However, if this model could not generate a high click-through ratio, it will not be fruitful, and the chances of its failure become high. Even you cannot predict the revenue. It is calculated by using the following formula:

CPC = Total Ad Spend/ Total Measured Clicks

Here, the total ad spend is the sum spent on the ad campaign, and total measured clicks are the number of clicks recorded over a period.

3. Cost Per Action (CPA) Model

An app publisher can generate app revenue only when a user takes a specific action like clicking on the advertisement, downloading the app, utilizing the app, making in-app purchases, and more.

This app model offers handsome returns on such advertisements. Unlikely, it also calls for a variety of frauds that are difficult to detect by the app publisher.

For this reason, you need to choose the best-suited app monetization model for your mobile app to generate high returns. Let us take a look at some of the best strategies –

What are the best Mobile App Monetization strategies?

Here are the best ways to monetize the mobile app that could bring you a handsome return on your app investment.

In-App Advertising

Mobile Advertisement

The best way to monetize a mobile app is the in-app advertising. 

In-app advertising trends are simply shaping the mobile industry. However, there are many trends in-app advertising, but this method is more successful. It is because online advertising is huge and carries a massive potential to grow further. 

According to the statistics from all across the globe:

  • 95% of Google’s revenue comes from advertising
  • Internet advertising revenue is expected to increase $200 billion globally

These stats depict that there is enormous potential in online advertising. This advertising promises to bring back the core value of your chosen revenue model.

However, it is essential to formulate a plan on how you will display the ads because no one likes ads. Users do not want a series of ads popping out one after another in their browsing experience. In that sense, you need to seek a way out that does not harm your user’s app viewing experience. 

You can include online advertising in a variety of ways, and they are:

  • Displaying ads on mobile apps or company websites.
  • Be definite with your ad network, including Facebook, Google, LinkedIn and Twitter.
  • Go for a marketing strategy that is similar to marketplaces, such as Amazon.

In-app advertising is of many types that can be exercised in an app monetization model. 

Here are some of the best:

Video Ads: You will be paid when the user watches an in-app ad video. As per the Google insights, an increase of 22.6% is expected mobile video ad spend, which is around $15.93 billion.

Offer Walls: Users are being rewarded with virtual content or additional in-game features if they are completing an action. You can offer this advertising with an effective cost per mile model.

Banners: App screen full of banners help you consistently display the leading products and services of your business. However, putting up banners doesn’t generate much traffic.

Notification Ads: These ads are popped up in the notification bar to make the app user aware of the ad’s presence. 

Playable Ads: This advertising allows users to experience the app before downloading it. Also, this helps you cut down on unnecessary downloads.

Generate leads through affiliate marketing

Affiliate Marketing

Affiliate marketing is another app monetization technique that could bring visibility and the revenue back to your business. This kind of marketing majorly depends on how third parties can promote another company’s products and services. These third parties can then earn a piece of the profit for selling others’ products. 

Affiliate marketing can earn you the following advantages:

  • A referral for praising others’ services or products
  • A new sales medium for the company

With Affiliate marketing, both the company and the clients get something in return. Therefore, it is such a marketing that is liked and praised by the users. 

When users buy a product or service by following a link posted within an application, you can earn a commission. This way, if you host advertisements on your mobile app, it could bring additional traffic to your brand. Also, this helps you generate leads for your app.

In-App Purchasing

In-app purchasing

One of the most excellent ways to monetize mobile apps is in-app purchasing. This strategy has proved to be a boon for marketers as well. 

It is a simple strategy with the apps that come for ‘free to play,’ but in actuality, it is a ‘pay to win’ model.

Let’s understand this strategy with an example:

Niantic, the developer of the famous Pokémon GO app, exercised in-app purchasing strategy to make the game viral among youngsters. This strategy helped and got over 550 million registered downloads and helped the company to make $470 million worldwide. The game was never about winning, though.

Sooner, the company has outdone its monetization strategy by introducing an egg hatching option. To use this option, users need to buy incubators to hatch the eggs. The company’s strategy worked again and users started buying incubators to hatch as many eggs as they can.

The game still generates $2 million in revenue daily.

In the same line, if you want to get high revenue, make your app available for free. Add more functionality, sooner or later, and ask your users to pay for it. 

Subscription

Subscription

If you have introduced your mobile app that does a specific task regularly for your customers, you can monetize your app by offering the subscription. 

The subscription model works best for mobile apps that deliver content only. If you are running a mobile blogging app built with WordPress mobile app builder, you can offer the content to your users for free of cost. However, to continue receiving the content, users will need to pay a subscription fee.

An excellent example of the subscription-based app monetization model is here:

A mobile application owned by Forbes, the globally-renowned business magazine, opted for a similar strategy to monetize it. The mobile app offers different subscription plans to users. Moreover, the users can choose any of the plans as per their needs. 

These subscription plans are strategically developed with several promotional activities. The longer the period a user chooses, the less they will have to pay. Conversely, selecting a shorter subscription plan will cost them more.

The freemium model

monetization future:

Another excellent way of collecting revenue from users is the freemium model. Digital mobile apps generally follow this model. 

In this model, you can offer the app for free at first and then ask users to pay for unlocking a more advanced version. If users are impressed by the app’s functionality and features, they are sure to pay a little more for it.

With the advanced versions of the app, that is always more-feature rich, you can quickly generate money through your app.

Sponsorship

Sponsorship

If you are unable to get success with the ads, you can get sponsors for your mobile app. It is a great option that can be experimented in partnership with advertisers. 

With this monetization model, you can offer relevant rewards to your users when they complete any designated action within the application. Earned revenue can then be shared between you and your advertisers.

This sponsorship model helps you take ad-personalization to the next level altogether. Ad-personalization further helps in enriching customer engagement and monetizing the mobile app by offering real value to your users.

You can opt to earn revenue for your mobile app in many ways, some of them are:

  • Sponsor banner: This brings strong visibility to the app as they are evident, increase revenue.
  • Sponsor tweets: Tweeting is a great medium for you to encourage users to converse on social media.
  • Sponsored polls: Introducing pooling within the app holds the capability to bring the traffic right.

Paid downloads

Users need to pay once for downloading the application with paid downloads. You can sell your mobile app in the app store, which is one of the different ways of generating revenue.

It is essential to embedding brand-new features and functionalities into your app to monetize it. If your mobile application offers much more valuable to the users that other apps fail to deliver, it will get extended visibility.

While there are many apps available free of cost, it becomes difficult for the users to convince them to download the app and pay for it. 

The strategy of offering paid downloads is a challenging one. Therefore, you need to re-think on how to monetize apps with this model, when:

  • your app provides value over free apps
  • you do a robust app marketing
  • you want to link revenue directly to the app downloads
  • you are marketing your app under a brand name

Give your users guaranteed exceptional app features to increase app downloads.

Software-as-a-Service (SaaS)

Software as a Service

Provide your products or services to your users that are specifically designed to suit their subscription approach. In that sense, Software-as-a-Service (SaaS) is proven to be an attractive option for your business.

It will help you lock your users in the long-term payment commitments. This way, your users’ commitments further contribute to a valuable lifetime relationship with your brand.

If SaaS suits your business, it can help in increasing the revenue along with assisting you in securing an income stream.

SaaS has many approaches that help you bring revenue to the business. The most popular ones are:

Pay as you go: You can charge your users as per the specific plan to generate revenue. Companies like Amazon rely on the same that helps them to grow their revenue scale.

Tiered pricing: You can divide your services into different levels based on the usage amount that a particular customer pays. It is one of the most common monetizing strategies used within SaaS. 

White labelling

White labelling

White labelling is the practice of selling a product or service under the brand name of a company who markets it, instead of the company who have manufactured it. Simply put, a company produces a product and sells it to another one for further marketing. To the users, the product shows under the brand name it is marketed by.

This monetization model generally suits the ecosystem of mobile app development. It is proven to offer certain benefits. For instance, an app is developed for providing the best user experience and then sold to other companies having an excellent marketing model that can take the app to the final user.

Many brands prefer getting a ready-to-use mobile application to market it under their brand name. It means another company does not need to build an app from scratch, saves high development cost.

In the white labelling model, both sides can work on their expertise. The mobile app builders can focus on actual product development while another company can take care of the promotion, distribution, and advertising.

Email listing

Email listing

Listing emails are an excellent medium to get more engagement from your users. 

You may be wondering how emails can help you generate revenue through an app? But the fact is, it is an exceptionally effective way of app monetization strategy. People generally do not change their email addresses regularly, and it becomes accessible for email marketing campaigns.

In email marketing campaigns, promote your app to make people aware of it. Users today usually communicate through emails, which increases the chances that the email sent will be read.

Attaching an email subscription form to your app is bound to work exceptionally well while users download your app. 

SMS marketing

SMS marketing

App marketing with SMS may sound like an old-school technique. However, you canno overlook this strategy to monetize your app. 

Well-proven strategies, like SMS marketing, at times, perform far better than the new ones. SMS marketing sits atop all other advertising techniques as it doesn’t require any special preparations.

Today, everyone has a smartphone. Therefore, SMSs can be exchanged at any moment. You only need to have the database of smartphone users contacts to market your app via messages.

The final step is to create compelling content that should be appealing enough that users get encouraged to read the text. Try to keep the tone of the message polite and humble.

Crowdfunding

Crowdfunding

Last but not least, crowdfunding is one of the best app marketing and monetization strategy. It is a process where a project is funded publicly over the internet. However, the method can become dicey when you can not be sure of the amount the public will fund for your project. 

According to startups.com, crowdfunding is expected to reach $300 billion by 2025. They have also claimed that the success rate of a crowdfunding campaign rises to be around 50%. Even about 78% of the crowdfunding campaigns will exceed their goal. 

Some of the best-known crowdfunding platforms that can generate funds for your app are Kickstarter, IndieGoGo, GoFundMe, Patreon, RocketHub, Razoo, and crowdfunding channel. 

The crowdfunding channel is highly unpredictable. Thereby, the revenue generation cannot be stable over it. Crowdfunding can also be considered as a proven strategy to draw some extra income for the app.

How to monetize apps in the future?

monetization future

Mobile apps are here to stay. Therefore, with an expected mobile ad spend, which is estimated to hit $70 billion this year, the buzz has become louder. 

Every app is different and works differently. Therefore, all the mobile app monetization strategies listed above may not suit every app. For this reason, you need to keep experimenting with your strategy to the time your app revenue does no swell exponentially.

No wonder with time, many of these app monetization strategies will fade away. For instance, ad blockers may not be a good idea in the long run. But if the native apps will be in trend, then it won’t affect app monetization because ad blockers do not work within native apps.

The ever-increasing competition can also hamper the ways of mobile app marketing and monetization. It may also encourage users to shift their focus towards in-app ads.

App monetization strategies explicitly unfold the manner you can connect with your users and how it can be evolved and transformed in a way that suits the audience, rather than following the herd of sheep.

The upshot

These were the best mobile app monetization methods you could opt for your app’s success in the year 2020. Every practice explained in the post has its advantages that may or may not suit a particular app marketing strategy. Thus, the trick lies in choosing the best monetization strategy depending on the type of app business you have.

Remember: you should employ the best app monetization strategy for your app. Also, you need to understand that there should be separate planning for deploying the monetization strategies for the Android app and iOS app.

Furthermore, it is crucial to figure out the benefits of each of the above discussed strategies to make high profits out of these app monetization methodologies. You can monitor all of these strategies with Google Ad Manager and Google’s Ad Mob, once you go with the process of building an app with AppMySite mobile app builder. 

Know how AppMySite is elevating the success of homegrown brands

Know how AppMySite is elevating the success of homegrown brands

Entrepreneurs are people who are on the mission of building an empire that benefits them and the mankind. The number of such innovators and out of the box thinkers is rapidly increasing with time.

The expansion of technology is reducing the dependency on hefty budget and large industrial set-ups. As a result of this convenience, more and more homegrown brands are flourishing everyday.

Most of the homegrown brands are selling online as it eliminates the need of an outlet at various locations. The smart sellers are also complementing their websites with an app as it intensifies their opportunities and ensures roundabout progress.

In this article, we will tell you how AppMySite, the best mobile app builder is fuelling the growth of such brands. Stay tuned and discover the ultimate recipe of success.

Homegrown brands: The small-scale giants 

Small businesses think big

Glocalization is a real term that has emerged recently and applies well to homegrown brands. It refers to the growing market advantage of local businesses over global companies.

The small businesses with mobile apps, are giving the heavyweights a run for their money. Before we discuss the benefits of creating a mobile app, let us get an insight into the fascinating world of homegrown brands:

Definition:

The definition of homegrown brands is constantly changing due to the evolving dynamics of the arena and the intervention of technology. However, primarily it can be defined as the small-scale business setups that do no require huge operational architecture and often cater to local clientele.

The varied range of such businesses is not just limited to clothing apparels, fashion labels, accessories, footwears or jewellery. Different kinds of businesses like furniture stores, home décor stores, grocery stores and more, are springing up and taking the consumers by storm.

Advantages:

The apprehension that only big-brands are worth our money is changing. The philanthropic side in people often compels them to support local and small-scale setups, especially if they have a strong appeal. Few of the unparallel advantages of such set ups are as follows:

  1. Unlike big brands, they do not burn a hole in the pocket of buyers and offer the warmth of a personalised experience.
  2. The small brands often cater to a particular motto, culture or theme that connects with special consumers and allows them to express explicitly.
  3. Creative thinking and out of the box ideas are the vital qualities and good for breaking the monotony of big brands.
  4. They harness local talent pool and the small employee strength makes the business leader-oriented and easily manageable.
  5. It allows the sellers and buyers to create their own signature or statement and go beyond the materialism of production & consumption.

Limitations:

The homegrown brands often suffer cultural & geographical barriers and financial constraints. They lack the infrastructure and budget required to gain visibility and trust of the consumers. Many such endeavours suffer an early death as they go unnoticed.

However, with changing times, technology has started solving these issues. Affordable and easy to build WooCommerce websites and mobile apps have widened the scope of small businesses. Those who understand the importance of it, are conquering all odds.

The unbeatable partnership with mobile apps

All businesses, big or small are realizing the potential of mobile apps. It is nothing short of a boon for the homegrown brands.

The following facts make mobile phones the surest formula of success:

  1. The number of mobile phone users is soon expected to cross five billion
  2. People are spending more time and money on mobile shopping apps
  3. The global revenue from mCommerce is constantly on a rise
  4. Mobile apps offer ease and convenience to sellers and buyers
  5. Mobile apps in users’ phones boost brand identity and recall value

Mobile apps, when designed smartly and promoted well, can do wonders for SMEs and other local brands. However, you must have the right strategy and planning before you start building the app.

Consider the following factors and suggestions before you proceed to get an app for your business:

Multitask with multi-feature mobile app

1) Affordability is vital:

As a small-scale business owner, budget is often a concern for the entrepreneurs. You can ditch the traditional methods of app building that requires hefty money, huge manpower and long wait hours before delivery. Instead, fetch a DIY mobile app builder that allows you to create your own app and delivers it on time without burning a hole in your pocket.

2) Seek convenience & ease:

As a homegrown brand owner, you are already multitasking and managing the work of many people single-handedly or with a small team. Fetch a builder-friendly mobile app maker that is easy to understand and use. The builder dashboard should be intuitive and the suggestive tips should come in handy.

3) Emphasize on quality:

The small budget should not hamper the quality of your app. Only settle for a native app builder that ensures amazing user interface and experience. The app screens, pages, buttons, shopping cart, filtering & sorting, payment options, checkout options and all other elementary features should be intuitive and offer speed & convenience to shoppers.

4) Personalisation boosts brand value:

The app icon on the screen and the app in your users’ phone ensures a constant brand presence. Thus, everything from the icon, pages, screens to the banners should be given a personalised appeal. It should reflect your brand identity and be in sync with your website.

5) Ensure Content Marketing support:

Good and creative content can be a game changer for your business. Impactful content promotion can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications. It will save you the advertisement expenses.

6) Leverage Social Media Marketing:

The new age wonder is changing the face of promotions for businesses. Get an app builder that provides social media integration with the app. Endorse your app, products and brand on various social media channels. Reach out to your targeted communities based on their groups, geographical locations, likes or more and register unprecedented growth.

7) Analyse performance post-launch:

Besides ensuring a great pre-launch and post-launch strategy, devise a plan to assess your performance, consumer ratings & feedback, number of downloads, etc. Determine your business goals and act accordingly. You can also get an app builder with analytics dashboard.

Shed the strain with AppMySite

AppMySite mobile app builder for small businesses

Suggested Watch: https://www.youtube.com/watch?v=cNdRH0qmzQQ

Building an app with AppMySite is a breeze. The easy-to-grasp features and additional support tools and products, all contribute in the process of creating a premium app for your homegrown online store. The apps built with AppMySite simplify the task for retail store owners.

AppMySite mobile app builder has been empowering many businesses & bloggers and small & big brand owners across the globe. E-commerce stores like Celkart, Yevatelo, Wish A POS, WAVbuy, Aqua Filter and more have already built an app with AppMySite.

The businesses are now reaping the benefits of a native mobile app for their business. You can tread on the same path and ensure growth.

Just follow these simple tips to convert your WooCommerce website to an app:

1) Sign Up: Open the AppMySite website and enter your details to register and sign up. Enter your name, email, basic details and provide the link of your WooCommerce store to turn it to mobile app.

2) Design & Personalize: Follow each step on the intuitive dashboard and gradually proceed to next. Design the app icon, splash screen, landing pages and banners. Continue to add products, buttons, category tiles and more. You can also upload your existing icon and designs and integrate your social media pages. You can easily retain and sync the payment gateways and other data present on your website.

3) Enhance with Add-ons: AppMySite offers a wide range of add-on products like White labelled solution, App Store Optimization and more. All the features are designed to add more value to your app and your brand. Avail these extra benefits and boost success.

4) Preview & Publish: Once you are done creating, preview and test your app on a real device. This unique feature of AppMySite allows you to get a first-hand experience of the app that you are about to offer to your consumers. Once you are satisfied, go ahead and publish your app on Google Play Store &/or Apple App Store.

Now, you can sit back and relax. AppMySite will submit your app to the store and notify you when your app review is processed by the store.

Time to think global & act local

Now that you are aware of the benefits of a mobile app for your homegrown business, it’s time to build one. Your creative thinking, exquisite range of products and the app’s functionality can do wonders together.

Claim your territory in the rapidly revolutionizing world of m-commerce and tap into your local consumer base. AppMySite can help you make the most of this opportunity and add a new dynamic to your business.

Create an affordable consumer-friendly native mobile app and take your homegrown brand to new heights. Get going now!

Key features of a successful mobile app you must not miss in 2020

Key features of a successful mobile app you must not miss in 2020

Mobile apps are shaping lives globally. The fascinating features are making our day to day life easier. However, the key features of a successful mobile app are ever-evolving. If you keep upgrading your business according to the demands of the buyer and the market, you can stay in the business for long. 

If you are thinking about aiding your business with an app, you might have already planned the launch on major platforms like iOS and Android. Also, you have finalized mobile app builder that can build your mobile app in the way you want to. You must be thinking of the large number of orders you’ll soon attract. 

An efficient mobile app with multiple features can help you accomplish this desire. If you have a good list of mobile app features that you aim to include in your mobile app, the only hurdle in your way is budget. All businesses cannot afford to have all exquisite features on their app. 

If you are considering applying all the features in your mobile app for absolute success, here is a guide to determine the critical ones. Just go for these salient features and you will be able to cater to a variety of audiences you are working with. Let’s understand them all.

Easy Navigation

easy app navigation

The design of your mobile app should be simple and exact. Simpler the design of the app is, the easier it will be for your customers to browse. Ensure you respond to your customers’ ever-evolving needs, as this plays an essential role in retaining them. 

Easy navigation is the key aspect of creating a successful mobile app. No customer likes a feature of the app that is too difficult to understand. To avoid the dread of making a customer run in circles to select a product, build an app that is easy to navigate. 

Easy navigation helps in improving the mobile app’s success rate. Moreover, an organized and easy-to-understand app navigation is beneficial for enhancing the users’ experience. 

Rating and Reviews

customer ratings and reviews

Creating a mobile app needs extensive research. But, it has become easy with online app creator like AppMySite. You just need a prudent implementation of the key features in the app that support customers’ buying process.

Reviews act as a window for the customer and give them a bird’s eye view of the reputation of the products. These reviews help your customers to get a sneak peek into the product attributes, without going deep into the details. Product ratings help your customers to choose the best among the huge list of options.  

Including ratings and reviews in the app impart convincing power. These features push a customer psychologically to make that purchase. It is one of the few must-have app features.

Order Tracking

order tracking

The feature of order tracking gives you full control over your logistics. It is one of the primary functions of a successful mobile app that your customers expect from your brand.

Customers want to know things-in-advance rather than waiting for a response to their order. Take off the load from your shoulders by allowing buyers to track their own order packages. You can create daily internal delivery records for future reference. You can also send alerts to your buyers. 

Order tracking helps you save the time required to address the lost order complaints and the pain of dealing with them.

Payments

easy app payment

The payment feature of the app is always analysed on the parameters of security and authenticity by buyers. Customers always trust those apps that offer secured multiple payment options. 

Payment authentication is a must-have feature of the app. Your mobile app is prone to hacks, and data losses in absence of secured data transferring. Insecure payment gateways affect your app’s credibility.

Use reliable and secure multiple payment methods to make your customers’ shopping experience safer. Credibility and reliability are significant factors for a successful mobile app. It builds the company’s integrity and improves your brand loyalty.

Coupons

Value for money is one of the best features every customer wants in the app. The feature of adding a coupon code is an absolute way to help you outdo sales targets, get new customers without losing money, and moving surplus inventory out of your warehouse.

Adding a coupon code feature in the app encourages your customers to come and make a purchase. This feature of the app is the best among the key features of a successful mobile app.

Push notifications

push notification on an app

A mobile app without push notifications is nothing. 

Push notifications are the key feature of a successful mobile app that helps in reminding the buyer about daily updates and promotions. These notifications send gentle reminders to customers and prompt them to take action.

Sending push notifications is the best way to stimulate customers to make a purchase. Also, it enhances brand consistency in the buyer’s mind.

You can use deep links in your push notifications. It will help your customers directly land onto a page that may hide anywhere in the products menu.

Push notifications are an important marketing strategy to consider for your mobile app. Send the latest updates, new features, and sales through these notifications as your customers want the latest updates. 

Consider sending thoughtful, apt, and timely notifications to your existing customers who already have an interest in buying from your brand. It is a comprehensive strategy to make your mobile app more accessible.

Voice Search

smart voice search

Your mobile app’s success rate is also affected by mobile app updates. 

Voice search is one of the key features of a successful mobile app that your customers expect from your brand. It has become a trend in the marketing and selling sphere.

Augmented reality is already contributing in various aspects of online presence and voice search is an essential part of it. 

Voice search is a speech recognition technology that allows your customers to search a product via voice command on a smartphone instead of typing into a search box.

Web-store sync

sync website with the app

Synchronization of a web store with the app is also an essential factor in the mobile app success rate. This feature of the app saves a lot of time and effort of manually doing each task. These tasks may include inventory updates, writing product descriptions and adding other content that needs to be shared on both the platforms (website and app).

Syncing a website with the mobile app reduces the possibilities of human error and automates the whole process. This feature reduces flaws in content that happens because of the manual process of data entry.

Chat Service

Chat service support provides immediate help to app visitors. This feature of the app is a low-cost alternative for on-call support and reduces cart abandonment cases.

The chat software of the app automatically flows data to your CRM, such as new leads, customer contact details, and customer feedback.

Live chats affect your sales positively and can be helpful for people who have forgotten their passwords. Adding a post-chat feedback form helps you figure out loopholes in the selling process. A careful examination of customer’s feedback helps in increasing the mobile app’s success rate. 

Social Login

social logins on app

App users often use social logins to log-in to various websites, which is generally called a single sign-in process.

Rather than memorizing many passwords for various apps, a single click log-in via social accounts help your customers to use the app immediately. 

Social log-ins simplify the registration process for customers and take you a step ahead of your competitors.

Maximum shipping methods 

various shipping methods

Integrating various shipping methods offer variety to your users.

If you are up to converting your WooCommerce website to a mobile app, the strategy of adding multiple shipping methods can make sure you cover a large area. 

Consider offering varied product size and weight, domestic and international shipping, and pricing details to the people looking for different shipping features.

Wishlist

add items in your wishlist

Offering the option of adding favourite products to Wishlist helps you draw the attention of your customers. 

Wishlist is like a space where customers can look for the products they have added. They can purchase this shortlisted collection anytime. It is one of the key features of a successful mobile app. This feature allows customers to add products in the space within the app for future purchases.

It is an excellent way of saving your customer’s preferences in the app. Later, these preferences help to send them relevant offers, coupons, and discounts. Moreover, adding a feature of Wishlist to the app gives your buyers a personalized feel, promotes conversions and boosts your brand image.

Multi-lingual support 

multilingual app

AppMySite online app creator helps you build a multilingual application for your business. It is the most cost-effective marketing tool that enables you to acquire new users by opening up new horizons.

A multilingual app helps you build relationships with your existing and new customers and gives your mobile app an international exposure.

With an efficient mobile app that can change the language as per customer’s requirement, you can widen your reach. Non-English-speaking customers feel welcomed with this gesture. Remember: globalization and localization are the keys here. Always consider communicating with your audience in their local language, which is highly crucial for your app to grow.

Simplified checkout

smooth checkout

Give your users a streamlined checkout experience. It holds the utmost importance because checkout needs to have a clear sign with a distinct icon. Else, if possible, show the bag total right at the below on the checkout page.

Fathom how much time you are willing to invest in a checkout process. Reduce the number of stages required to place the order. Allow your customers to checkout as a guest without a login process and boost app conversions.

A seamless checkout experience gives your customers a feeling of trust towards your brand. If you make mistakes here, it will cost you significantly. 

All devices support

run app on all devices

Mobile and tablets are the mobile extensions of a computer. Allow your customers to download your app on any mobile device, be it mobile phones or tablets. It will help you grab the attention of your customers. Moreover, these devices let your customers choose when and how they access your mobile store.

It’s always good to have your mobile application supported by all devices. If your mobile app supports maximum devices, it just expands your customer base and showcases your research in terms of what mobile app features your customers want the most.

The endnotes

Adding significant mobile app features simply increases your mobile app success rate.

You must be familiar with the fact that acquiring new customers is costlier than retaining the existing ones. Make your own app with AppMySite and include all the must-have app features mentioned above. Give preference to all those features that your customers want the most in the mobile app. 

If it is easier to browse and find products on a mobile app, you can attract more app downloads. The process of getting customers to the mobile app needs careful consideration of many factors. Therefore, give careful attention to all the mobile app features your customers may expect from you. 

Always remember that it is wise to consider all necessary app features to get a successful mobile app. The idea behind it is to keep your users engaged and interested in buying more and more products from your brand app. 

Key features of a mobile app can make it successful. Making your customers happy should be your priority when determining the features. Think of all the possible aspects that your app users seek in mobile apps. With the above checklist, consider avoiding errors on your app. As the features of a successful mobile app are many, the possibilities are unlimited.

While you are turning your website into an app, ensure your mobile app possesses the maximum key features that help you boost the overall success rate. Compiling all the essential key features of a successful mobile app assures a higher mobile app success rate.

Now, as you are all set to integrate mobile app features that your customers want,  build your app with WooCommerce mobile app builder, like AppMySite and launch it for further use. 

To know more about elementary app features and app-building, get in touch with us.

Create a chic mobile app for your online furniture store with AppMySite

Create a chic mobile app for your online furniture store with AppMySite

Mobile apps have added more panache to the already fascinating world of technical advancements. With the growing number of mobile phone users, e-commerce is getting upgraded to m-commerce as mobile apps are becoming a better alternative to websites.

People all across the globe are gaining more ground for their business by complementing their website with mobile apps. With affordable and convenient WooCommerce mobile app builder tools available online, converting your retail website into a mobile app has become a cakewalk.

It is not just fashion, clothing or grocery stores that are doing well online. People are bringing any and every product they sell to apps, for absolute success. Furniture selling, buying and renting on apps has also gained immense popularity in the recent times. Read further and know how you can reinvent your furniture store with a mobile app.

Mobile apps – the future of furniture stores

Browsing for furniture on mobile app

Whether you sell furniture for homes or for offices, modern or antique, sectionals or recliners or cater to urban consumers or semi-urban customers, an app can do wonders for your business. 

Though the competition is increasing with multiple apps already existing on the app stores, there is ample scope of success for your furniture store as well. The living standards of people is enhancing day by day and more people want to add the elegance of cosy yet stylish furniture to their homes and commercial buildings.

People spend more time and money on apps due to the ease and convenience of access. The conversion rate is better and apps are expected to generate more revenue in the coming years. By getting an app for your customers, you can retain the old ones and also unlock new and potential buyers. However, before proceeding ahead, keep the following things in mind:

  • Research – It is the most crucial aspect of any business model. Study the market trends, determine target audience, fathom your budget, discuss ideas and build a plan for step by step execution before investing in an app.
  • Creation –  Now that you have set your modus operandi, it’s time to look for the app builders. You can ditch the conventional methods that make you hire technicians, spend fortunes and yet wait for ages. Instead, create app using DIY app builder tools to save time and money.
  • Publicity –  Once you are done with app creation, go ahead and promote it well on specified forums. You can opt for App Store Optimization and use the various promotional techniques like Social Media Marketing, Influencer Marketing and more to fetch the initial downloads.

Must-have features for your furniture app

Furniture mobile app screenshots

Now that you have the strategy for building your app, you should be aware of the features that you should integrate. Ensure the things discussed below:

1) Native App: Get a native app each for Android & iOS users. Native app is better than the other types of apps in terms of performance and abilities. It can use the resources of the device completely and perform well.

2) UI/UX: Ensure that your app has amazing user interface to offer unrivalled experience to your customers. The colour schemes, app pages, buttons and menus should be easy on the user’s senses and custom-fit to suit all devices and backgrounds.

3) Design & Layout: The app should reflect the identity of your brand. The design, layout, graphic and content should all be coherent and have a personalised appeal. It should boost your brand recall value and compel people to shop more.

4) Smart sorting: The app should be brainy & intuitive and facilitate smart searching, sorting and filtering to fetch people what they want.  Make their shopping easy and seamless and keep them coming back for more. 

5) Easy Checkout: The cart should be efficient and checkout process should be easy. The payment gateways on your websites should be retained to offer multiple payment options.

6) Efficient Dashboard: The app should be easily manageable and productive for you. Get an app with efficient dashboard and smart analytics tools to get a detailed and periodic insight into your app’s performance.

7) Content Marketing Support: Good content can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications.

How to create app: Step by step guide

Build app with AppMySite in 3 easy steps

AppMySite WooCommerce mobile app builder offers all the features discussed above. The wide range of add on products like White labelled solution, App Store Migration and App Store Optimization, including thorough consumer support, further enhance and simplify the app building process and make it a cakewalk.

Just go through the following steps to create the best modern furniture app for your store:

1) Sign Up: Open the website and enter your details to register and sign up. Enter the name, basic details and the link of your website. Once you are done with the registration, proceed towards app creation and publishing.

2) Design & Personalize: Design the app icon, splash screen, landing pages and banners. Use the intuitive dashboard to add products, buttons, categories and more. Integrate your social media pages and retain the payment gateways and other data present on your website. 

3) Preview & Publish: AppMySite ensures full value for money and lets you preview and test your app on a real device. You can upgrade and publish your app on Google Play Store &/or Apple App Store once you are satisfied with the first-hand experience.

Claim your territory now

Make furniture app and rule

To conquer your space in the rapidly revolutionizing world of m-commerce, you must complement your website with an app. AppMySite free app maker can help you make the most of this opportunity and add a new dynamic to your business.

It allows you to create a fully functional app that boosts conversions. Create app from website for your WooCommerce furniture store and set afoot on the road to success.

Build a consumer-friendly native mobile app and take your furniture business to new heights. Get going now!

Importance of app icons – The most overlooked element of a mobile app design

Importance of app icons – The most overlooked element of a mobile app design

There are about 2.2 million mobile apps on the Apple app store and around 2.8 million apps on the Google play store. This number is only growing and that too at a massive scale.

With the growing numbers of mobile apps, the app store has become nothing less than a battleground where every single mobile app is fighting for its space.

In this cut-throat environment, you must ensure that not only your mobile app icon stands out from the crowd but is also compelling enough for users to download the app. The very least it should do is to get them interested in your app.

If you are looking to convert your WooCommerce website into mobile app then you must pay utmost attention to details, and a very critical element of the mobile app design is the app icon.

In this blog, we will discuss the importance of an app icon and how to create successful digital icon designs that promote your apps for better search result ranks.

First impression is the last impression

It is well known that “the first impression is the last impression” and in regard to mobile app icons, we couldn’t agree more.

Due to the sheer number of mobile apps in the market, you do not get a second chance to make an impression upon a potential client.

The app icon is the first thing that a potential customer notices about the app. It must intrigue, tell a story and more importantly evoke certain emotions in them that make them curious enough to find more about your app.

Most importantly, it must pictorially represent your brand and what you stand for.

Importance of a compelling icon design

Icon designing is a critical phase that requires an in-depth brainstorming and understanding of not only what your business is about but also your target audience. Whether your business a blog or news, an eCommerce website or solves a different business problem entirely, a thorough insight is important.

The best approach is to revisit the basics, which we will discuss later in this article.

That being said, the icon design must also be simple enough to convey the message immediately and accurately. As a good rule of thumb, if a user spends more than 5 seconds to comprehend your app icon, they’ll move over to another app in the market.

Therefore, it becomes even more imperative to design a compelling app icon that outshines your competitors.

App icon & ASO

The mobile app icon is not only important as it is the representation of your mobile app and your brand but also beacuse it plays an important role in the App Store Optimization of your mobile application.

A well-designed appealing icon will attract a lot of visitors and compel them to install and use your app. This will indicate the app store markets that your mobile app is being well received by the audience.

This will eventually result in increased search result rankings for your app which will in turn help increase the number of downloads and visitors to your app listing page.

Suggested read: App Store Optimization Guide – Get 10000+ app downloads in the first month

Icon design tips

Here we will discuss the basics of app icon design and many other tips for creating a compelling app icon for your mobile application. These tips are from the industry experts and come straight from their experience of making multiple mobile app designs.

Do note that these tips and tricks are to be followed only where applicable. Since the design is a greatly subjective topic, your own instincts and creativity will take you a long way. Originality is of utmost importance.

The following are some of the best tips, tricks & industry practices to direct you towards success.

Minimalistic design

Have a minimalistic design as much as possible. Not only is it in trend but it also promotes easy brand recognition.

An app icon with too many elements can create a lot of confusion in the audience and tends to not convey the message easily. The app icon should be simple to understand and not complicated.

The audience’s attention is very fickle and they will not take a second before switching to a different app.

It is not easy to create a clean & minimal design but a good approach is to include all the main elements and then filter them one by one based on the importance and relevance to the brand.

At the end of the day, the icon should convey the message in the lowest number of design elements as possible.

Simple

As discussed earlier, minimal design is not only easily recognizable but also very simple to understand. It makes it very simple for the audience to register the design in their memory.

A simple to understand design greatly increases the brand recall value and conveys the message easily. An overcrowded icon with too many colors, fonts, and other design elements will only create confusion in potential customers’ head.

Simplicity has been a major contributor to the success of many mobile apps in the past. Let us look at more such mobile app icons.

Select colors wisely

This is one of the most important factors that decide the fate of the app icon’s success and eventually the success of the mobile application.

The color palette you select can create a long-lasting impression on your users. Make sure that it very well compliments the colors of the mobile app UI and the brand themes. This ensures that there is no conflict in the mind of your users.

Do understand that different colors invoke different emotions. Colors are always strategically selected based on the response from the target audience. Think of the colors that will get you the maximum attraction from your audience.

Have a look at the chart below to understand the impact of colors on your audience. Understand how different colors can be utilized to evoke certain emotions.

Lastly, do not forget to research what colors your competitors are using. Most probably they have selected colors that get a good response amongst your target audience. This also helps you get inspiration from your peers in the industry.

That being said, do note that taking inspiration is fairly different from copying someone’s design. We will discuss how copying anyone else’s design is a bad idea and can cause more damage than any good, in the next section of this article.

Pro tip: It is always a good practice to have a background color for the icon so that it doesn’t blend with any other background when downloaded on a user’s mobile devices.

Originality & Authenticity

As discussed earlier, make sure that your design is original and is not already being used by anyone else. This is a must-do since having an icon similar to anyone else’s design will not only bring negative credit for your brand but will also help increase the recall value for your competitor’s brand.

You do not want anyone to look at your app icon and remember someone else’s mobile application. Having an original yet appealing design will build recall value for your own brand and bring a lot of attention from your target audience. It’ll help your app stand out in the market and help improve the audience engagement multi-folds.

Pro tip: Avoid using stock images, shapes, and photographs. There is a great chance that someone has already used this freely available design for their app icon.

Test the icon on different wallpapers

The mobile app goes from the app store to your clients’ mobile devices. Which is why you must ensure that you test the app icon design in different backgrounds and not just the app store listing page.

The app icon should stand out in different wallpapers and different color backgrounds.

Many mobile devices have the option to set the shape of their apps as well, make sure that you test that your design suits all shapes, be it square or a circle.

Dimensions

Sometimes even great looking designs do not look so good when constrained in specific dimensions. This is why you should make sure that your design or the brand logo looks good across all dimensions or alternatively design the app icon based on your brand logo such that it represents the brand and also appears appealing in the app store market and also fits within the mobile device as well.

The app store pre-defines the size specifications for the app icon design files. Make sure that you follow these specifications at all times. Below are the design size, format and resolution specifications listed for both Apple App Store and Google Play Store.

App Store

  • iPhone: 180px × 180px (60pt × 60pt @3x) | 120px × 120px (60pt × 60pt @2x)
  • iPad Pro: 167px × 167px (83.5pt × 83.5pt @2x)
  • iPad, iPad mini: 152px × 152px (76pt × 76pt @2x)
  • App Store: 1024px × 1024px (1024pt × 1024pt @1x)
  • Format: PNG

Google Play Requirements

  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB

A/B Testing

We all know that design is highly subjective and no one knows the sure shot solution to a perfect app icon design. And, by the end you’ll have multiple design options to go for. In this case, you can leverage the power of A/B testing to your advantage.

This is the best way to figure out the best design for your mobile app. Studies have shown that A/B tests have increased the app page performance by up to 26%.

Release different designs to different sets of your target audience and judge by the response each design gets.

Final checklist for app icon optimization

Now that we have discussed the best practices and top tips for the perfect app icon design for your mobile app, here’s a final checklist for your reference. These points summarize the guidelines discussed above that you must implement every time you design an app icon.

1. Meet the size & format specifications

2. The icon must represent your brand

3. Right colors for the right audience

4. Originality in design

5. Competitor research & analysis

6. Simple and easy recognition

7. Test, take feedback & optimize further

Conclusion

Mobile app designing can be a daunting task at first in your app strategy. Therefore, we have broken down this mammoth task into simple chunks so that you can easily design the app icon for your mobile application.

AppMySite mobile app builder offers complete control over your mobile app design and layout and functionality. With easy to use interface and multiple features and functionalities, you can now easily design and build yourmobile app for your blog for free with AppMySite WordPress mobile app builder.

Stand atop with WooCommerce mobile app for your Supermarket

Stand atop with WooCommerce mobile app for your Supermarket

The mankind has always been ravenous for success and growth. As time passed, the need for ease and comfort coupled with hunger for growth and humans started effort in this direction. Technology has scaled hand-in-hand with progress and is constantly evolving in every dimension.

Mobile app, has been one such gift of technology that is surpassing others. It procures ease and stimulates success for businesses. This aspect of modern technology is constantly evolving and aiding e-commerce. In fact, m-commerce is rapidly redefining and replacing e-commerce.

Supermarket business has gained considerable edge and popularity recently. Supermarket owners are supplementing technology with ideas to ensure absolute success. In this article, we will discuss the wonders of a mobile app and tell you how you can convert WooCommerce website to mobile app. Stay tuned…

Charm of online supermarket businesses

In recent times, there has been a sudden surge in the e-commerce sphere which has also affected the grocery and supermarket businesses that run online. People are swarming to online supermarkets and in-stores as it is their one-stop-solution for all requirements.

Morgan Stanley, a research and data entity, prophesied a few years ago, that online grocery business will see a rise like never before. The prophecy has turned true and with increasing number of online buyers, your online Supermarket has ample scope of success too. You just need to harness this potential to the fullest and mobile apps are a great tool for doing that.

What changes with mobile apps

As a Supermarket owner, you are giving people all they want under one roof. But, by complementing your store with an app, you can expand the customer base, enhance brand visibility, give ease to customers and hence sell more ultimately. Buying, selling and marketing are all easier with apps due to more interactive, close and productive communication.

Living standards of people are improving and lack of time is becoming a global issue. Today, less people want to go out and shop, or even rummage through multiple websites. Apps become an entrusted saviour in this case and benefit both, the owner and the customer.

When you give the ease of apps to your users, your brand earns a distinct space on buyers’ phones and you get more loyal customers. Unlike websites, your customers keep returning for more, only to you. It is evident that this is the best time to convert your supermarket WooCommerce website to mobile app and harness the potential customers.

Essential features for absolute success

If you are aiming for absolute success and growth in revenue, only building an app is not enough. Here, you will get clearer insights on what features to integrate. Read and discover the key ingredients of online popularity.

Keep the following points and features in mind as you build your app –

1) Affordable & Easy:

Eliminate the need of expert technicians and longer wait-timings and build your app in an optimal budget with DIY app builders. Search for an online app builder that has flexible plans and is yet efficient and quick.

2) Native:

Ensure that your app is not merely a web-view of your app but is intuitive in itself. It must be light and fast and capable of using the resources of the device. Native WooCommerce apps outperform other apps and offer amazing experience.

3) UI/UX:

User-interface and User-experience go hand-in-hand. Make your app attractive, engaging and easy to use. Build amazing interface for great user experience. Such apps keep customers tied to the app and compel them to come back for more.

4) Personalised Layout:

Get an app builder that allows you to curate the look of your app screens. Make sure that the designs, landing pages, action buttons, activity screens and pages are all easy on the senses and reflect your brand-identity.

5) Ease of use:

Your customers deserve the convenience and ease. Categorization of products should be done smartly to make searching, sorting and filtering easy. Enable easy log-in and sign-up and integrate social media.

6) Analytics:

Have an intuitive app with smart dashboard for efficient management. Know what your users are up to, what they like and what their purchase behaviour is. This analysis will help you in taking informed business decisions.

7) Seamless check-out & payment:

Shopping on your app should be like a therapy for your users. The cart should be dynamic and be able to hold countless products. Integrate multiple payment gateways and make check-out process smooth.

8) Platform Independent:

The world is divided into android users and iOS users and you should subscribe to an app builder that caters to the needs of both. Create app for both iOS and Android users to reach more people.

9) Enhanced Communication:

The app should facilitate communication with your users as it is one of the most important aspects of success. Create push notifications to keep your customers informed and engaged with promotions, offers, sales and discounts.

10) Brand Recognition:

Build and app that facilitates your brand recognition. It should be efficient enough to perform well and rank well and gain visibility for your store. You can opt for white label solution for absolute brand uniqueness.

Tomorrow never comes

Now is the best time to get an app for your business at it has become affordable and convenient with DIY app builder tools. If you are still sceptical about building a WooCommerce Mobile App, visit the demo page of AppMySite and create app for free.

Take a first hand experience of building an app today because procrastination is not for achievers. Upgrade and publish your app and scale your Supermarket to success.

50 simple ways that lead to a successful mobile app: Your checklist for 2019

50 simple ways that lead to a successful mobile app: Your checklist for 2019

Building a mobile app for your business is not enough. It is important that your introduce your app to the world and market it amongst your target audience.

According to a popular research, it has been estimated that mobile apps will cross $188.9 of revenue in 2020 through app downloads, ads and in-app purchases.

Read here to know more details on app statistics: Top 75 mobile app statistics – Market size & usage

To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app

We have compiled a summary of ideas that you can implement to promote your app.

Let’s start:

1. Ensure you have a responsive website 

A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.

This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.

2. Create a captivating app icon 

You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.

In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.

3. Add an informative description 

Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.

You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.

4. Include a demo video 

As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.

Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.

5. Regularly add blogs 

Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.

Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.

6. Design a dedicated landing page 

A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.

Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.

7. Reach out to influencers 

This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.

Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.

8. Make use of your social media

Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.

Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.

9. Encourage app users to post reviews 

A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.

The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.

10. Get in touch with tech bloggers 

This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.

Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.

11. Use forums to spread the word

Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.

12. Speak to popular writers 

This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder.

Keep in mind that you don’t press them constantly. Drop in an email and sit tight.

13. Come up with interactive vlogs 

In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.

14. Design teasers 

Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.

15. Mention your apps in emails 

Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.

The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.

16. Indulge in guest commenting 

We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.

This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.

17. Focus on customer retention 

The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.

18. Request feedback from customer 

As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.

Not only will you be able to enhance your app but also give an impression to the customer that you care.

19. Offer excellent customer support

Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.

20. Identify the pain points of your audience 

It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.

21. Include video as a part of your knowledge base 

Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.

22. Introduce community as a part of your helpdesk

This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.

23. Reward customers for recommending you 

Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.

24. Optimize your app title

You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.

Make sure you’re using the right keyword but still make sense.

25. Only add the best screenshots 

Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.

26. Invest in a demo video 

A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.

Once you’re done creating and publishing the video, take some time to promote in on your social media channels.

27. Regularly conduct engaging activities 

Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public.

If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite.

28. Set-up a YouTube Channel 

Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel. 

29. Conduct PR activities 

A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.

30. Also involve SEO activities 

In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.

31. Extend discounts

Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.

32. Include call to actions button on your website 

To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.

This method works well for businesses who already have a good traffic flowing on their website.

33. Spread the word in your social circle 

This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.

34. Focus on customer feedback 

Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.

35. List your app in review sites 

Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.

Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.

36. Think outside the box 

Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.

For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!

37. Ask customers to rate your app 

This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store. 

38. Collaborate with another app 

Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.

39. Introduce coupons

You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.

40. Use Facebook & LinkedIn Groups 

Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.

You can also indulge in commenting on posts that may be helpful to your business.

41. Encourage users for membership 

There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.

42. Try guest blogging 

Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.

43. Launch app on multiple app stores 

Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.

As per the statistics releases by Statista, 669,000 and 487,000 apps were launched on Windows and Amazon app store in 2019.

44. Pay attention to your subtitle

Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.

45. Never overlook App Store Optimization

We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.

46. Also create a video for marketing 

Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it.

This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking.

47. Write press release blog on launch 

A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.

48. Promote your app, physically

If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app.

Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store.

49. Offer the first 7 days for free 


This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month. 

50. Go after customers who have downloaded the app 

Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it.

Ending Note 

Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.

Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.

Create your mobile app with the free app maker today!

Client developer account vs. AppMySite developer account

Client developer account vs. AppMySite developer account

A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’ services to publish and manage your mobile apps.  

The Play Store and App Store are pretty strict about their policies. Therefore, owing to pre-defined guidelines and policies, you are required to set up your own developer account for your app to be published on the stores. However, if the app will exist under your account, you will have more control over it. Also, you will be able to maintain your business branding on the stores listing. 

However, when it comes to publishing a mobile app, mobile app builders often wonder whether they should use their developer account or ask clients to purchase their accounts.

A majority of the people go with the first option and usually do not experience any issues with it. However, recent revisions in the app publishing world are now encouraging most of them to reconsider this approach.

With these changes to the Stores’ review guidelines, it becomes crucial that apps are submitted directly by the app builder, using their own developer account.  

For instance: Apple has recently implemented a new guideline for it. This guideline states that apps may get rejected if the Seller name (the name your Apple developer account is under) doesn’t match with the app branding. 

Mobile app builders for WooCommerce, for instance, use developer account to publish their client’s app. In this case, you just need to pay a little extra. Simply put, another cost will be added to clients’ bills. However, you can build a mobile app with AppMySite on a shoestring budget.

Read here: https://blog.appmysite.com/building-a-native-mobile-app-on-a-shoestring-budget/

It’s not the end of the world and you don’t really need to worry. App-building can turn out to be beneficial. 

Here are a few points that can help you make a business decision:

Transfer of ownership

Once the app has been published under the agency’s developer accounts, a transfer of ownership is done. Sometimes, the relationship between app builders and their clients comes to an end. However, if the client still wants to maintain their app without any disruption to its user-baser, the situation necessitates transfer of ownership. 

While the transfer of ownership can be possible for both iOS and Android, it is a bit inconvenient because of the detailed process that must be followed. Also, in the process, new certificates need to be generated.

If a client’s app is already published under the developer’s account, the hassle of this event can be avoided. It eventually saves time and effort of both, client and the app builder. 

Branding benefits 

Investing a bit of the amount in owning an account on App Store is just another cost of doing business and not useless or unworthy. This makes the account credible and it also reflects brand capabilities. 

The case is similar to the domain name. 

For instance, you have created a website for your client and use your domain name to make it live. This simply means that the website belongs to you, and you will have the full access over areas this domain points to. You can also make changes that affect the entire user base, at any time. 

With this in mind, your client will probably be willing to pay the price of ownership to reach their customers, with a guaranteed level of oversight. 

For an online app maker, branding issues exist either ways. If there are a substantial number of apps under your name in the stores, it helps in building your brand. However, if you don’t have control over the content of the app, it will simply bring your brand down.

One false move in Google Play and App Store can get your app deleted from the store. Other apps in your account can get deactivated too. You need to protect your brand against these situations and consider publishing apps under separate accounts. 

Clients really don’t want to pay

Some customers refuse to bear this extra cost. It especially happens if they are just taking initial steps for building an app and do not totally understand the value of having a native app.

Do not forget that the customer is the king. You need to bargain the idea of building an app via mobile app builder for WooCommerce and make them understand the perks of having own account on stores.

If you are ready to build more advanced capabilities and want to distribute your apps on the Stores, enrol in the app builders’ developer account. 

AppMySite Developer Account gives you the opportunity to deliver your apps to over a billion customers around the world. With this online app creator, you can meet the business needs by offering mobile apps to your target audience. 

Organic business is the new niche. Turn it healthier with mobile apps. 

Organic business is the new niche. Turn it healthier with mobile apps. 

The advancement in technology is not only making lives easier and more comfortable, but also boosting businesses across the globe. There are around five billion mobile phone users in the world now and people are harnessing this opportunity by switching from e-commerce to m-commerce.

Mobile apps are becoming a better alternative to websites that suffer the ‘buy and bye’ setback and are subject to multiple complexities. It is not just the fashion and clothing companies that are turning their WooCommerce website into app. Many businesses, big and small, are turning to apps for wider reach. 

According to Statista, a data analysis entity, the value of global m-commerce revenue from 2014 to 2019, rose from USD 50.92 to USD 693.36. As organic products are the new big thing in many sectors, there is a huge scope of its success with mobile apps. 

Clearly, this is the best time to convert your website into mobile app. With multiple WooCommerce app builder tools available online, the task has become more affordable and easier. Stay tuned to discover the technical recipe of success. 

Organic is the new trend

Organic industry, including food, grocery and cosmetics, is on a constant growth trajectory. Millennials are the biggest consumers of online products today. As they are treading the path of their ancestors and switching to organic solutions, the industry is on rise. 

The demand of healthy and quality living is soaring and organic products are seen as the best solution to this quest. Organic industries are using technology to enhance the products further and to reach a wider audience. 

Getting a WooCommerce mobile app for your website now, will make you stand out amidst your competitors. Get an app and harness a huge number of consumers, including the tech-savvy millennials, for whom organic products and mobile apps are a cherished combination. 

Revolution in the industry

According to a recent study, it is estimated that the global organic food and beverages market will reach USD 323.56 billion by 2024. While the developed nations are already the big buyers of organic products, the demand is constantly increasing in developing countries like India and China. 

The organic industry in beneficial for mankind in multiple ways. Some of the advantages are listed below – 

  • Organic farming is environment friendly as it reduces issues like soil erosion and pollution.
  • The products are healthy due to less or no use of pesticides and artificial boosters.
  • Organic farming boosts healthy ecosystem and promotes green-living.
  • Organic products are safe and best for kids, patients and sensitive people.
  • Organic food is fresher and healthier and often has healing properties.

Organic food is more nutritious and gives total value for money without causing health hazards.

Popular organic products

Did you know that there is a wide range of products that can fall in the organic category? If you haven’t ventured into the organic industry yet, and need an idea about your products, read further.

The most popular categories of organic products and services are –

1. Food & Beverages: Fresh produces, edible plants, fruits and vegetables, crops, grains, meat, alcoholic drinks, juices etc., can all fall into this category. This sector is considered as the most popular amidst all organic products. 

2. Restaurants & Food Joints: Restaurants adopting organic practices, are becoming more popular and this trend is rapidly catching up. 

3. Cosmetics & Body Care: Organic cosmetic products are often vegan and animal-testing free. It is healthier and safer on skin too. This makes the products more popular amidst a wider population. 

4. Baby Products: Parents obviously want to shield their infants and kids from the harmful products that have pesticides and other chemicals. Thus, organic food and other baby care products like oil, shampoo and even toys are becoming immensely popular.

5. Clothes & Fibers: Yes, you’ve heard it right. Organic textile usage is gaining popularity and natural fibers have become the new alternative to synthetic fibers. If you want to make a mark in the textile industry, organic clothing can be a great option. 

App benefits you can cultivate

Before you proceed to converting your website into WooCommerce mobile app, you should know how you can harness the benefits to the fullest. It is important to include the right strategies and integrate the right features if you wish to turn website into app. 

When creating a WooCommerce mobile app, keep the following things in mind:

1. Go for modern methods: Ditch the traditional methods of app building that needs you to hire expert technicians, invest a lot and wait for a long time. Instead, go for an online DIY WooCommerce app builder, where you can build your own app affordably and conveniently.

2. Native app: Make sure that your app is not just an over-view of your website. Build a native app as it is efficient, intuitive, fast and best to use.

3. Design & Layout: Include compelling graphics, alluring design and layout. Your product should also look ‘organic’ and appealing as people will buy what they see.

4. Amazing UI/UX: Your app should have an engaging interface to ensure amazing user experience. Keep your consumers tied to your app and make them return for more. 

5. User-based practices: Include user-based practices in your business. Get new downloads and retain old users by frequently giving offers, referral discounts etc. Also, analyse and study the usage patterns of your customers and strategise plans accordingly. 

Conclusion

Now that you are aware of the charms of the organic industry and the viability of having an app for your business, it’s time to build one. 

WooCommerce app builder tools like AppMySite, ensure integration of all the features discussed above and much more. You can go for this affordable and convenient solution and build your own app as you want. 

Your organic products have the quality to allure customers and rule the market. Build a mobile app for your consumers and harness this potential. Contribute in making the world healthier and greener. 

Progressive web app or a native app – what to create?

Progressive web app or a native app – what to create?

Today, the mobile industry is going full force towards progressive web apps and feels that native technology is left behind. However, this is true to a certain degree. 

Contrary to progressive web apps, there are undeniable benefits of a native app that PWA cannot offer. 

If you are hesitating between creating a native app or a progressive web app, this post is meant to describe the significant differences between the two clearly. 

Else, if you want to turn your website into an app, AppMySite can help you make an educated decision

Here are the differences:

1. App functionality

On iOS:

Progressive web apps work on iOS. However, their functionality is not as supportive as on Android. 

For instance, Apple recently shifted its supporting Service Workers in safari. This shift is a significant improvement that opened the doors to lots of previously lacking functionality, such as the ability to work offline. 

The ability to receive web push notifications is another big miss, which can be a deal-breaker for many people out there. 

You can communicate with your users via SMS as an alternative. But, if your project requires push notifications, you should definitely go for a native app. 

On Android:

The integration of both apps, PWA, or native on Android is good. Besides push notifications, there are some other advantages as well, that is incomparable with iOS.  

However, Android couldn’t make the home screen installation process easier in progressive web apps. It simply means as soon as the user visits the PWA, they are immediately prompted to install the app on their home screen for quick access. 

While a PWA can also be installed on the home screen of an iOS, the user doesn’t receive any indication about this option, or instructions on how to do it.

Service Workers eventually work in all browsers running on an Android, whereas iOS users can only get benefits from them using Safari.

2. Geo-location features

Both PWA and native apps offer the same features, except the functionality of geo fences and beacons. However, these two features are unfortunately supported on progressive web apps. 

Geofences and beacons are usually used for location-based notifications. 

PWAs on Android gives you an option to send push notifications based on targeted criteria. In contrast to PWAs, Native apps on Android helps you to communicate with your users at a specific time and place. 

3. App discoverability 

If your business is not well-known yet, search engine optimization (SEO) serves as a valuable tool. SEO helps your potential users to find out about your business. 

When it comes to PWA, you can take advantage of SEO as these apps are found from search engine queries. For native apps, App Store Optimization (ASO) works well, and brings valuable traffic to the app. 

4. Efforts required to access the app 

You need to consider a few points while launching an app, that is: how your potential users believe in your app and how your content encourages users to put time and effort into your app.

For instance, you own a restaurant and its app. Also, the primary purpose of your app is to display a menu and take reservations. Do you think your potential users will download such an app? They will probably do a quick search engine query to avoid wasting time and storage space. 

A progressive web app can work great for returning customers who are likely to do a quick search engine query to avoid wasting time and storage space. However, if we talk about WooCommerce native app, users won’t hesitate to spend their time and storage.

On the same lines, if you are still figuring out on how to get an estimate on your audience’s behavioural patterns, a PWA can be an excellent way to test the waters before you dive in and miss out on your prospective users. 

5. Amplification

While progressive web apps are easy to discover, the opportunity for amplification is great on the native app. 

If your app gets featured in the search results of the store, you will have a chance to gain a massive amount of user-attention instantly. Moreover, this fame is not equivalent to 15 minutes in the world of progressive web apps.

6. Device discrimination

If you go for building a native app via WooCommerce mobile app builder, it will limit your audience for a simple reason. Moreover, this reason can only be confined to using two standard types of mobile devices, Android or iOS. 

Existing mobile users are shrinking or switching though. Windows and Blackberry users are forgone as well as desktop users are also ignored. 

However, PWA runs in a browser, and it ensures that individuals who browse the internet can have the opportunity to reach your content.

7. Bureaucracy

Lastly, if you want to publish a native app, you need to undergo and comply with third-party regulations, reviews, and fees. Also, while you publish your app on the app store, you will need to pass their standards in terms of design, quality, code, and content. 

Most importantly, if your content in your app is not in line with the store’s image or culture, app stores can refuse to publish your app. 

Content plays an important role in your app’s future, as well. Simply put, if you try to make an update to your mobile app and somebody doesn’t agree with it, you are prone to getting hacked from app stores at any time. 

Additionally, publishing an app on app stores require fees. Contrary to app stores, if you publish your app on the web, creating developer accounts and registration fees do not exist.

The ending notes

The clear winner here in terms of cost- and the hassle-free app is Progressive Web App. However, if you want to offer a premium experience to your customers, you can build a native app using a mobile app builder, like AppMySite.

If you are still confused, deciding which app you should go for, visit AppMySite. It can help you build both the apps at a nominal cost. 

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.