Create a pharmacy mobile app and penetrate the mobile market

Create a pharmacy mobile app and penetrate the mobile market

The advent of mobile application technology has changed the world around us. The scenario of mobile apps in the healthcare sector is also evolving. With the ever-upgrading changes and updates, it is becoming better each day.

Software driven medical devices have been in the picture since decades. The revolution in app technology, is further strengthening these virtually driven healthcare endeavours. It is bringing facilities to our doorsteps and making lives easier.

As smartphones have elevated from being a luxury to a need, apps are becoming a part of our daily lives. Healthcare apps are being used by doctors, patients and medical staff to exchange information and commodities.

The availability of free online app maker tools like AppMySite, have made it accessible for all. Businesses, brands and even healthcare providers are getting apps for their online stores.

One such revolutionary example is the popularity of pharmacy apps. Read further to find out more about pharma mobile apps. Stay tuned and learn how you can put up your own drugstore in the rapidly growing world of mCommerce.

Mobile app technology in health services

Mobile technology in healthcare

Mobile apps are not a novelty anymore in the world of healthcare. The services are being driven through apps in a variety of ways. From monitoring health & fitness to maintaining patient history, apps are being used for all.

While the health bloggers are propagating information through apps, pharmaceutical companies are selling medicinal supplies online. It will not be an exaggeration to state that mobile app technology will shape the future of healthcare.

The following factors listed below, further strengthen this belief:

  • App stores already host more than 318,000 mobile health apps

  • More than 200 new healthcare apps are added to stores everyday

  • More people prefer immediate or virtual healthcare facility these days

  • New technologies are curing various ailments more smartly & securely

  • Healthcare mobile app market is set to generate USD 111 billion by 2025

  • Global online pharmacy market is to generate USD 150,891+ million by 2027

Pharmacy Apps: The boon for mankind

Pharmacy apps benefits

As lives are getting busier and time has become a luxurious commodity, less people want to go out and shop for their necessities. Hence, it is not just clothes, gadgets and accessories that people are shopping online. The trend of online medicine ordering is gaining popularity and more people are opting for it.

In fact, for many people, especially for the old & ailing ones, it is becoming a boon. There are many remote retail shops that are also ordering medicines in bulk from manufacturing pharmaceutical companies, and making it easily available for people around them.

Some of the most significant advantages of pharmacy apps have been listed below:

  • Abundant supply: Medicine is a necessary supply, often needed urgently or within a short notice of time. As the order is often placed directly to the bulk suppliers and pharmaceutical companies, shortage is not an issue. Individuals, and even retailers, can easily make orders on app and retrieve parked orders as and when convenient.

  • Ease of accessibility: Apps are bridging the gaps of infrastructure and bringing the world closer. Immediate access to data, health facilities, information, supplies and more, is improving the experience for patients and easing the job for doctors. Hence, apps further ease the process by allowing instant online & offline accessibility and easy to use interface.

  • Unified data management: Cloud based data management systems integrated in apps, can make lives easier for both, patients and suppliers. One-point access can be used to receive, send or monitor prescriptions, validate them, check inventory stock & order history, and more.

  • Administrative management: Hospitals & clinics are already benefiting by implementing app technology for managing administrative tasks. The same format of centralised management unit can be used by pharmacy companies. Such apps can make the system more efficient and error-free.

  • Misuse prevention: Abusive or mala fide usage of drugs is a reality. This can be widely abated as apps function in a controlled environment. One can ensure linking of identifications and scrutiny of prescriptions before supplying sensitive drugs. It can allow instant order history access and help limit the quantity of delivery per order and thereby, prevent misuse.

  • Service transparency: Apps that give a detailed insight to patients about the functional standards of the company are trusted widely. It helps in making the services more transparent and lucrative. The more organized and easily accessible system of information like details of each drugs in description, and more, helps increase transparency and elevate brand value and authenticity.

  • Tracking, monitoring & more: Apps are becoming more efficient and empowered with the integration of AI and other technologies. It is also easier for both buyers and suppliers to place the order & monitor it at every stage with an app. People can easily apply discounts and view the invoices. They can also curate their order and park it to buy later. Thus, apps can also help in reducing cart abandonment.

Top picks: 5 pharmacy apps that can give you goals

Top pharmacy apps

The pharmacy industry is evolving itself with the mobile technology and becoming more advanced each day. It is doing more than just supplying medicines. Everybody, from retailers to individual consumers are becoming a part of this app-based supply chain and changing lives for better.

Although plagiarism is a big no-no, it is always smart to learn from the heavyweights and industry competitors. Check out our top picks and know how the existing pharmacy apps are giving goals to the aspiring ones.

Our top choices of pharmacy apps, in no order of priority, include the following:

#1 Epocrates

Epocrates is a leading name in the US that comes with a range of features. The app offers abundant information on patients, drugs, diagnostics and diseases. It has many smart and advanced features such as a pill identifier, drug calculator, and more, that help in monitoring and maintaining the dosage as well. Epocrates is available for the Android & iOS users and is quite popular for purchasing medicines.

#2 NetMeds

NetMeds is another pharmacy app that is changing the scenario of the industry. It is a popular name across the Indian subcontinent that offers medicines and a range of personal care and wellness products. The owners have a dynamic legacy of over 100 years in the pharmacy business and have become a trusted name in the digital world too. Their app is available for both Android & iOS users and can be downloaded from the Google Play Store or App Store.

#3 Rite Aid

Rite Aid is yet another popular name of the pharmacy sector in the US. A product of the Rite Aid Corporation, it operates a chain of drugstores in the US, the third largest of its kind there. It has evolved with time and become more than just a medicine ordering app. People can also use its app for purchasing diet & fitness products, opting for immunization services, avail benefits of insurance programs, and more.

#4 MedAdvisor

MedAdvisor, as it claims, is the most popular app based medical adherence program in Australia. The app allows user to avail a number of benefits like curating medication list, ordering prescriptions, setting reminders to take medicines, and so much more. It works like a medical assistant and empowers both doctors and patients by bridging the gap and facilitating communication between them.

#5 Pharmacy2U

Pharmacy2U, originally started as an online pharmacy store in 2000 by Daniel Lee, has become the most popular medicine delivery app in the UK. It allows customers to order and manage their prescriptions at any time, from anywhere and delivers medication to their doorsteps free of cost. It is one of the most fast growing and trusted names in the world of pharmacy in the United Kingdom. Customers can easily download the Android or iOS apps from the stores and register to start ordering.

Set up a mobile store without any hassle

Set up mobile store

You can easily set up your own pharmacy app store with AppMySite. All you need is to register and enter basic details. You can immediately start building your app. Once you have ensured all the features listed below, you can test it on the simulator for free and proceed to publish.

Ensure the following features in your app for a robust performance:

  • Simplified user on-boarding: The immediate and long-term experience of your users should be satisfying enough to keep them hooked. A complex signup process can lead to immediate abandonment of the app. Hence, make the registration process simple and offer multiple sign-up and log-in options like Google and Facebook. The splash screen, landing pages and the app interface should all be coherent and compel users to stay.

  • Smooth & layered navigation: Many of your customers will likely be ailing patients. Hence, the very purpose of offering them an app for ease and convenience should be kept in mind. Ensure everything that your app users are looking for, is available at their fingertips by enabling layered navigation. Build a premium native app that is responsive & fast and offers an unmatched experience. Think from the perspective of the users and design the icon, function buttons, pages and screens accordingly.

  • Smart product search & filter: Help your users achieve their shopping goals with smart searching, filtering and sorting options. Users should be able to filter medicines and products based on various options like company, disease, composition, order history, and more. Design and enlist products & product variations intuitively. Display important announcements, sales, offers and more, on the banner to have the users hooked from the very start of the session-time.

  • Seamless payment & checkout: This is the sale point that changes your traffic & engagements into conversions. Give it special priority and make the checkout process smooth and easy. Allow people to modify their cart, claim insurance, view taxes, apply discounts and promo code at this point. Also integrate multiple payment gateways that cater to varied locations and currencies. It will help you in covering a wider demography and hence, boost your revenue.

  • Additional features & benefits: You can broaden the scope of your brand by being more than just a medicine ordering app. Add other features and benefits and enrich customers’ experience with information and entertainment. You can walk that extra mile and see what your competitors are doing. Do not forget to opt for personalized offerings and interact with your consumers on a regular basis. You can also go for the in-app marketing and publicity techniques like Push Notifications. Communicate the new offers and updates or send trend and price drop alerts to your customers and boost conversions.

 Suggested Read: Click here to know more about Push Notification marketing in the healthcare sector. 

Tap into the mobile market with AppMySite

Create pharmacy mobile app

We have had an end-to-end discussion about the viability and potential of pharmacy apps. By now, you must be aware of the many benefits of having an app for your business and must be surging of multiple ideas of your own.

It is high time that you channelize this thoughtful energy and harness the potential of revamping the healthcare sector by getting an app for your online pharmacy store. Make the lives of your regular consumers easier by facilitating quick medicine ordering and delivery.

Take ideas from this article and chalk out your plan for tapping into the mobile market. Get in touch with AppMySite and convert your WooCommerce website to mobile app. You can also create a WordPress app if you are just a health blogger and educate people with the latest trends in the health and pharmaceutical industry.

Go ahead and claim your territory. Build an app and get an edge over your competitors. May the force of technology be with you! 

Boomers to Gen Z: Top app marketing tips & statistics for all generations

Boomers to Gen Z: Top app marketing tips & statistics for all generations

The mobile and smartphone technology have taken everyone by awe and the number of users is constantly growing everyday. There are millions of mobile apps that are catering to the varied needs of billions of smartphone users round the clock, around the globe.

Everyone from businesses to entertainers, service providers, store owners, and more, are realizing the power of this revolution. They are opting to turn websites into apps with tools like AppMySite. Such tools are helping them in penetrating the mobile market and expanding their reach.

This has become easier as people of all age groups are now using mobile apps for some or the other purpose. Each have their own motives that the apps are helping them accomplish. While there are a huge number of factors that determine the purposes, age stands as the most crucial.

Therefore, if you are thinking about getting the right app for your business, you must know what appeals to which generation. It will help you utilize your time viably, reach the right audience and maximize your benefit.

In order to achieve 360-degree success, your efforts should be strong enough. Read further to discover the mobile app usage tendencies of all generations and know how you can set the most profitable marketing goals.

Understand how age determines app usage

Age determines app usage

Generational marketing is a term, commonly used in the market scenario by experts of the field. They clearly understand the different preferences of different age groups and hence cater accordingly.

The market moulds its sales strategies according to the generation it is targeting. Age shapes and influences certain habits in people that makes them different from other generations. Thus, the “one size does not fit all’ rule applies to mobile app marketing as well.

While categorizing people on the basis of other factors is a herculean task, generation sampling is an easier process and gives the maximum results. Besides, it is simpler to know the age of people than to classify them on the basis of their occupation, location, social class, and more.

There are a variety of factors that determine human behaviour, when it comes to identifying patterns of mobile app usage. The list can vary and be influential in a variety of ways depending upon your business & approach.

However, the most significant of them have been discussed below:

  • Tech friendliness: Different age groups have different aptitude for technology. While older people are often less likely to grasp technological developments easily, younger ones get bonus points here for their tech-savviness.
  • Device preferences: It is often seen that age impacts the choice of devices or appliances that people prefer. Unlike their conventional elders, the younger lot is quite open to varied experiences and ever-changing technology with new range smartphones being launched everyday.
  • Content preferences: Different age groups have different preferences when it comes to consuming app content. While the older generation goes for informational stuff, the younger ones are more likely to go for shopping, entertainment & social connections.
  • Session durations: The duration for which users scroll through or use your app, can greatly affect its success. For instance, millennials have a higher average session time than the boomers while the budding generation is almost always on its smart phone.
  • Real-life application: Apps can have a huge, little or negligible real-life application for people, depending on their age group. For instance, apps roughly hold some significance in the lives of Gen X while millennials are almost running their lives on smartphones and use an app for supporting quite a lot of real-life functions.
  • Response to branding: Different age groups respond differently to app-based branding activities. While the older ones are more likely to engage with brand promotions that seem trustworthy, youngsters highly driven by their adrenaline, take more impulsive buying decisions.
  • Social media usage: Besides other kinds of content consumption, the usage of social media also varies and that in turn, considerably also influences the usage of other apps. While the ones born lately spend a great deal of time on all kinds of social media channels, their elders have a more traditional approach.

Cater to different generations differently

Now that you are aware of the factors that influence app usage behaviour, you should study it in detail and plan your marketing strategies accordingly. You should also do your primary research and gather statistical data to empower and strengthen your marketing game.

Different age groups should be approached differently when it comes to app marketing. Going through this analytical breakup of the preferences of different generations can help you take calculated decisions.

Let us dive in details and find out more about the different generations, as discussed below:

Baby boomers: The traditional lot

Born between: 1944 to 1964
Age range: 56 to 76 years
Approximate strength: 76 million

Baby boomers mobile user generation

Introduction: 

Born in the era of Post World War II optimism, this is the generation of the old and the experienced. They are called Baby boomers as they were born during the time when booth population and economy set on a boom.

Most of them are probably now living a life or retirement and are busy honing a hobby or dealing with old-age solitude. They are highly traditional in terms of market consumption and must be approached sensitively.

Standard usage pattern:

Most of the Baby Boomers hold inclination towards traditional tools, conventional methods and more traditional forms of media. They are not tech savvy and prefer television, newspaper, radio & magazines over mobile phones.

However, they have started adapting themselves to the technological revolution. They use apps mainly for information purposes to get help to deal with the old-age ailments and longings.

Key statistics & takeaways:

  • The lot is less mobile-friendly so make the app easy on their senses
  • Keep the interface & layout simple and include only viable features
  • Provide detailed information in forms of easily accessible content
  • They prefer spiritual & health related content, videos, e-books, etc.
  • More likely to engage with things reflecting ethos of their generation
  • Hardly active on Social Media, active ones are mostly on Facebook

How to reach Baby Boomers:

Go for television or radio marketing to promote your mobile apps. You can also design YouTube videos and Facebook campaigns (with text, images and videos) to reach them. Just keep the content and interface simple enough to grasp.

Popular Categories:

Health Monitoring Apps, Spiritual or Religious Apps and Informative Apps.

Gen X or Xennials: The amateurs

Born between: 1965 to 1979
Age range: 41 to 55 years
Approximate strength: 82 million

Gen X mobile phone users

Introduction: 

Gen X or Xennials aka ‘Latchkeys’ is the generation that is most crucial to address for marketers. They are still sceptical about a lot of things and mostly depend upon the youngsters to grasp rapidly changing technologies.

Most of them are nearing their retirement age and are learning the ropes to mingle with their kids and grandkids. They can be called amateurs as they are not alien to technological revolution but find it tough to get used to it.

Standard usage pattern:

Born in the age when personal computing was rising, technology still plays a secondary role in their lives and they trust the other sources more. But when harnessed smartly, they can still be hooked and attracted to mobile apps.

Newspaper and television still hold a huge significance in their lives, although they are using mobile phones for a variety of purposes. Their online time is driven by purpose rather than entertainment and personalized communication appeals them more than visualization.

Key statistics & takeaways:

  • The generation is gradually progressing from desktops to mobile gadgets
  • Take keen interest in informative & trending topics, global news, alerts etc.
  • Mostly search for health & wellness assistance, recipes, e-books, news, etc.
  • Enjoy content that can connect emotionally and trust reviews & testimonials
  • App can be directed towards financial & social planning for life post retirement
  • More active on Social Media than Boomers, on Facebook, Twitter & YouTube

How to reach Gen X:

Email marketing can be a great way to reach people of this generation. By heading with a personalized approach, you can also go for Facebook & Twitter platforms. A key tip is to emphasize on information more than entertainment.

Popular Categories: 

Health & Wellness Apps, Music Apps, News Apps, Travel Apps and Blogging Apps.

Gen Y or Millennials: The largest consumers

Born between: 1980 to 1994
Age range: 26 to 40 years
Approximate strength: 95 million

Millennial mobile app users

Introduction:

Millennials account for the biggest consumer base for most of the market and are treated with utmost importance. Every other ad campaign seems to be centred around this generation as they are the easiest target for any brand.

This range consists of mature youngsters and adults who are corporate employees, entrepreneurs, or more, and constitute of the largest workforce. They act as a bridge between new & old generations and are open to rapid changes.

Standard usage pattern:

This is the most fascinating age group for marketeers as it includes people who are more awakened towards technology. They are present anywhere and everywhere and are the largest consumers in the global market.

Born in the time of internet explosion, they have witnessed the advent of mobile phone technology. They have seen the mobile world shaping and take calculated decisions when it comes to harnessing it. Mobile apps are their go-to source for a variety of things in daily life.

Key statistics & takeaways:

  • This generation is highly mobile-friendly & tech-savvy and easy to reach
  • They are ditching television, newspaper and other resources for apps
  • Millennials spend the most online & are the largest potential consumers
  • They use apps for a variety of purposes and desire speed & performance
  • Sustaining their brand loyalty can be a concern as they always seek better
  • Millennials use almost all Social Media platforms and are highly active

How to reach Gen Y: 

Social Media platforms and in-app ad campaigns can be the best, followed by Email and SMS marketing.

Popular Categories: 

Utility Apps, Office Apps, Parenting Apps, Networking Apps, Lifestyle & Shopping Apps, Entertainment Apps and Communication Apps.

iGen or Gen Z: The enthu users

Born between: 1995 to 2012
Age range: 8 to 25 years
Approximate strength: 25% of global population

Gen Z huge mobile app consumption

Introduction:

This is the most impulsive generation as it mostly constitutes of adolescents, teenagers and young adults. Born in the age of mobile technology, they are more likely to have a better grasp of app usage right from the start.

It is tough for marketing experts to judge this always ‘high on energy’ generation. They are highly open to experimenting with gadgets and technologies and do not need much assistance to adapt to the changes. In this year 2020, Generation Z will account for 40% of all consumers.

Standard usage pattern:

This generation is probably the most glued to their smartphones and it is more like a daily need rather than a luxury for them. They also attain access to the internet at a very young age and are aware of the technological nuances.

Apps are more like a source of entertainment and leisure for them and hold a variety of significance in their life. Their impulsive buying nature makes them the jackpot for brands. They are the future of the technological market and hence cannot be taken lightly at all.

Key statistics & takeaways:

  • This is the most tech-savvy and mobile friendly generation amongst all
  • This detached generation stays in virtual world and relies highly on apps
  • They use apps for education & fun and highly engage with brands
  • They look for fast and responsive apps with latest ‘cool’ features
  • Highly active on all Social Media channels for a huge part of the day
  • iGen mobile app users also generate and highly share viral content

How to reach Gen Z:

Interactive Social Media channels like Instagram & TikTok are the best way to reach them. Make your campaigns challenging and entertaining to align it with the ‘meme’ loving generation.

Popular Categories: 

Gaming Apps, Entertainment Apps, Fitness Apps, Educational Apps, Photo & Video Editing Apps and Networking Apps.

Because age is not just a number

Create app for website

When it comes to mobile app marketing, age certainly holds a huge significance and is a lot more than just a number. It is important that you consider age as a key element and process it before you determine your business goals or invest resources to achieve it. 

By going through the factors discussed above, you are now aware about the different choices of different age groups. As you know about their likes, dislikes, behavioural pattern, and more, it’s time to act. But, if you still do not have an app, then contact AppMySite WooCommerce mobile app builder and get one built

It is evident, that with a smart strategy, you can target people of all generations. Implement demographic targeting and carve out age-wise strategy to drive maximum visibility and conversions for your mobile app.

You can also put to use, your own creative ideas of generational marketing for mobile apps and also go for other marketing techniques

Tap into the mobile market to woo people of all ages and claim your territory now! Get going!

Best ideas for mobile app install ad campaigns in 2020

Best ideas for mobile app install ad campaigns in 2020

The proliferation of mobile app technology has changed the ways in which the world functioned and performed. People are using apps to catalyze and conduct numerous activities, both personal and commercial. Businesses are aligning themselves to this change and are not only converting their websites into apps, but also making additional efforts for total success.

However, the real game begins once the app is made and launched on app stores. To realize the full potential of mCommerce, you must also market your app well. It is crucial to drive organic traffic and promote app installations to boost sales and conversions. Ultimately, it’s the revenue that will determine the success of your brand.

It is important that you move ahead with a holistic approach and have a strong user acquisition strategy. If you have built a quality app with a free online app maker and your app has the quality to gain the attention of the users, you should focus on organic traffic.

App install campaigns can promote organic traffic & bulk app downloads in a short time and lead to the overall growth of your business. It is more viable as the accountability of service providers increases because they get paid only when the users commit some fruitful action.

Realize your business goals and expand your user base with a strong campaign. Read further and find out how you can design and rightly place, a robust install app campaign for your brand.

Social Media: The catalyst of success

social media marketing boosts success

Numerous apps are being added to the app stores as businesses are aiming to convert their websites to app. The market is becoming more competitive with each passing minute. To ensure your space and success amidst the overwhelming competition, you will need to focus on promoting your app and ensuring high ROI (Returns on Investment).

Social media can help you in achieving this feat and catalyze your efforts towards success. It has emerged as the most powerful tool of marketing and is here to stay. As a result, it is becoming the best channel to run install ap ad campaigns and cultivate returns.

It has turned out to be a viable tool for a plethora of reasons, some of which have been discussed below:

a. Strong user-strength: According to Statista, an estimated 2.65 billion people were using social media in 2018 and the number is expected to rise to almost 3.1 billion in 2021. Clearly, more traffic ensures higher potential of branding & conversions across the globe.

b. Business-friendly: Many social media channels have special provisions and features meant for business & marketing purposes. 73% of online marketers agreed in a survey, that social media marketing has been effective for their business growth. As you go for the cost per action or cost per install model, you end up reducing wastage and pay the network only for the number of app installs you get.

c. Ad-friendly: It is easy to create personalized and targeted ‘app install ad’ campaigns on social media due to the availability of customised tools. According to Business Insider data, revenue through mobile ‘app install’ advertising campaigns reached $7 billion in 2019 and is expected to reach $7.1 billion by the end of 2020.

d. Result-driven: When used with correct planning and approach, social media can drive promising results and fetch immediate feedback. The mobile apps can register an average growth in the number of installs only in the first three days of the ap install ad campaign.

e. Cost-effective: Social media ad campaigns are more affordable and cost less than the conventional tools but are proven to be highly beneficial. More and more businesses are relying on this strategy to attract downloads and earn maximum exposure for their brand.

Five mantras for a successful campaign

In order to make the most of your ‘Install Ad’ campaign, you must channelize your efforts in the right direction. We have compiled the sure shot mantras of success to help you design a robust campaign.

Consider the five enlisted strategies and implement them, as discussed below:

1. Set smart & reasonable goals

set smart ad campaign goals

Research and assessment are the primitive driving keys behind the success of any endeavour. Before you actually start investing your time, effort and money in app install ad campaign you must determine your goals. Having an in-depth understanding of your purpose and targets, will help you redirect your efforts in the right direction and channelize it to draw most favourable outcomes.

You can work on certain aspects as discussed below:

a. Find your USP: Assess the type and category of your app (shopping app, blogging app, gaming app, etc.) and find your USP (Unique Selling Proposition) accordingly. This will help you to pitch ideas for your campaign content and reach your full potential.

b. Set marketing goals: You must be clear about what you wish to achieve as a business, through the campaign you are planning. Besides earning app installations, you can also use it to attract new customers, retain existing customers & re-engage lapsed customers; to populate your business app and products; to advertise new offers, updates, features, or more.

c. Define target audience: Conducting an audience sampling will save the wastage of resources on useless commodities. It is important that you identify your target audience and classify them on the basis of location (local, state or country specific, international), age group, gender, market preferences, and more.

2. Weigh your pocket & resources 

plan an advertisement budget

It is not advisable to make your app install ad campaign an extravagant affair. Hence, you should plan and layout the budget smartly and spend cautiously. Measure the availability of funds and resources and see if you rely on third parties for fetching some. Make efforts in this direction and see how affordable you can make it.

You can also determine the budgeting layout for your campaign and calculate the expenditure accordingly. There is a list of methods for calculating mobile app user acquisition cost, but the general formula can be:

Cost Per Install = Expenditure on advertisements / Total installs

Although, the entire expense depends on the campaign design, there are a variety of factors that primarily affect the budget, as listed below:

a. Requirement of resources: Make a list of external or third-party resources that you will need for the campaign and measure the costing of each. For example, you may need to produce a jingle or create a video for promotion. Hence, gather adequate resources for the same.

b. Campaign duration: The time span for which you are willing to run your campaign will widely determine your budget and your success rate. While some campaign designers may end up charging you more for longer periods, others can offer bulk price rates for the same. You can opt for an annual, monthly or daily plan depending on your needs, your provider and your pocket.

c. Targeted location: Difference in location, time zones, nationality, and other factors can also lead to fluctuation in the rates and charges of mobile app install ad campaigns. For instance, it might be costlier to run your ad in the developed countries with higher currency values.

d. Channels & Platforms: The agencies or channels you approach will affect your budget as each have their own nuances. Your budget will also vary depending upon the platform you choose. As compared to Twitter, Facebook’s cost per install runs for approximately 40% less. Hence, plan everything in advance and implement accordingly. 

e. Scope & scale of brand: The scale of your app, scope of your business and the category of your apps will also determine your expenses. For instance, if your app endorses a luxury range of items and ensures higher ROI (Returns on Investment) you might get charged more, depending upon your campaign design.

3. Choose the suitable platforms

choose your social media channel

Once you have determined your business goals & your audience and raised funds for the campaign, the next big step is to seek the right platform. Different social media platforms are developing customised options for businesses and each has its own advantages and perks. Thanks to their supportive metrics, it has become easier to run quantifiable campaigns on these platforms. All you need to do is to study various platforms and harness those having the potential to bring in the maximum number of engagements and exposure.

The various strategies that can be applied for various platforms are:

a. Facebook: It is such an easy and productive platform that more than 2 billion businesses are already using it for promoting their brand. You too can create a promotional content that blends with organic posts and attracts downloads. Use coherent themes and brand colours that are identical. Incorporate eye-catching illustrations, videos or more. Prompt the ‘Install App’ action by subtly placing it somewhere within the content.

b. Twitter: This platform has the ability to attract the sophisticated audience that loves to stay updated with the trends and talk about it. Hence, keep a track of the trending affairs and align your campaign accordingly. Instead of stating about installation explicitly, slip it in creatively and make it look like it is a part of the twitter feed. However, still make the layout distinct enough to catch the attention of the users without being pushy.

c. Instagram: It is emerging as the most popular tool for app install and influencer ad campaigns. When working for Instagram, focus on the ‘aesthetics’ and include compelling product pictures or videos depicting the charm and utility of your brand. Add a distinct ‘Install Now’ button at the below and compel people to take the action by catching their sentiment. Ensure it does not appear intrusive and craft it like you would create any normal Instagram post.

d. Others: There are many other platforms that can amplify your app installation campaign when used smartly. For instance, you can harness the potential of Google ads, YouTube, Snapchat, TikTok, and more. Each have their own viability, structural format, reach and popularity. You can gain immense success by incorporating multiple platforms for your campaign. All you need, is to have an outlined strategy for each platform, tailored enough to suit it.

4. Carve out a plan & act on it

carve a plan and act on it

After determining the platform and channel for your campaign, you can proceed towards ideating and executing it. Businesses usually follow the strategy of generating curiosity and proposing a strong question. You can follow the same lead by telling how your app is the answer and how it can address their needs. 

Other than this, you must also follow the strategies discussed below:

a. Create a buzz: Go around building a hype and creating a buzz about your campaign and harness the possibilities to the fullest. Include a story in your campaign that connects with the masses. Send push notifications to your existing customers or opt for the referral rewards technique and ask people to share the app or discuss the campaign in their circle, and incentivize them in return

b. Use creativity: Let your creative juices flow and include a mix of creative elements in your campaign. Ensure the use of images, gifs, videos, text, and more, that have the power to hook the attention of your targeted users. You can learn from your competitors or heavyweights of the industry and then innovate. Create a compelling ad with ample use of creative tools and elements that have the ability to penetrate the market with ease.

c. Interact & engage: Talk directly to your users and make them feel that they are a part of your campaign or your brand. Engage them and measure their participation by urging them to use the hashtags, try your app, and share the campaign. You can also take help from the communication tools available online or go for SMS marketing, Email marketing, and more. 

d. Promote cross-platform: Experiment with various channels and cross-promote the campaign on various platforms. For instance, you could have created a video for YouTube but you can modify the content and share it with a compelling copy on Facebook. Emphasize on the details like campaign video, content, slogan, and more.

e. Include Call to Action: Users often don’t commit the desired action unless asked to. You surely don’t want to minimize your chances of success by losing such customers. Hence, it becomes important that you have a strong and compelling targeted CTA (Call to Action) prompt. You can choose from the specific app-related options like Open, Install, Buy Now, or think something of your own.

f. Build social proof: Build your brand recall value by incorporating your logo or identical screenshots into your ad for instant recognition. Also validate the authenticity of your campaign call by including social proof like ratings and reviews, download & install statistics, testimonials, user feedback, and more. You can also encourage people to share the same with you and raise your marketing value.

5. Analyze the result & reinvent

analyze the campaign result

Even after a successful 360-degree campaign, there can be a lot of things that could fall short. On the contrary, there could be many things that suddenly start seeming viable and have future value to boost conversions. Hence, it becomes important that you analyze the result of your campaign and reinvent your marketing goals

With respect to the same, you can measure the following:

a. Total number of impressions: It is the key element of the campaign that determines your success empirically. Calculate the total number of responses, impressions or installations that you earned to gauge the viability of the campaign. You can also divide the study based on factors like demography & platforms.

b. Effect on the income & revenue: Ultimately, it is all about the monetary gains your campaign generates, that determines its success. Fetch the overall income data and see how much income or revenue you generated. You can also measure it based on the surge you register in your conversions, or the traffic populated on your checkout page.

c. SWOT metrics: Do not just limit this study to counting the number of impressions and installations. Instead, go for a deep understanding of your strengths and weaknesses and also identify the opportunities and threats. This, in turn, will help you discover what worked and what did not, and help you make better decisions in future.

d. Overall impact of the campaign: You can have your very own formula or parameter for measuring the success or failure of your campaign. Apply that and gauge the overall impact of it for better insights. This will facilitate the process of devising new business & marketing ideas and setting new goals. A basic analysis or a general study can make the picture clearer and help you in achieving the new goals you set.

Assemble the best tools and proceed

build app with best tools

To achieve any business or marketing goal, one must have the right infrastructure and tools. If your app is not good enough, the users will not hesitate in uninstalling it and your campaign will fall flat. To avoid this, you must offer an unmatchable experience to your customers and get an app that has the ability to woo and retain them. 

So, assemble the most fruitful tools and build a fully functional app that comes with social media integration feature and remains in sync with your website. You can make AppMySite WooCommerce mobile app builder, your trusted partner to achieve this. Just sign up for the platform, create your app and publish it on your preferred app stores.

Proceed to implement the tips discussed above and run a successful app install ad campaign across various platforms. Getting the initial app downloads is not a cakewalk but by using the resources smartly, you can win half the battle. 

Stay tuned to read more about attracting app downloads with social media marketing and get abundant information on app promotion techniques. Create a premium app and tap into the mobile market to leverage your business now!

A complete guide to measuring app performance with actionable mobile app metrics

A complete guide to measuring app performance with actionable mobile app metrics

Have you created an app from your website? If the answer is a yes, is it time to sit back and coast? Unfortunately, you can’t do that if you want your app to be successful.

Mobile app development takes time, effort, and money. If you let it go, you will not get a good return for your investment.

You can’t stop working even after your app has been launched. You will need to perform regular maintenance on it. You will also need to be realistic as it does not mean that it is the best possible version. 

You must always strive to make improvements. The best way to do this is to track different mobile app metrics to see how your app is performing.

If, for example, your app takes time to load, constantly experiences glitches, or crashes, it is going to impact the overall user experience and ultimately affect your bottom line. Therefore, measuring the performance of your mobile app is also unquestionably necessary.

This guide is perfect if you have just launched an app or are in the pre-launch phase of development. Also, if you are unsure what you should be tracking, here are the four main types of metrics that you should follow: user engagement, consumer satisfaction, customer acquisition, app performance. Let’s understand them in detail:

USER ENGAGEMENT METRICS

user engagement

1. Number of downloads

Increasing or decreasing number of downloads indicates how your app is performing. Each time a user installs your app, it counts towards your download rate.

If you are getting thousands of daily downloads, it simply means that people are responding good to your brand and marketing strategy. However, if you are not, you will need to re-evaluate your marketing campaign.

To improve the number of downloads, make sure your app is optimized for the app stores (Google Play Store and App Store). Focus on branding like your app’s name, description, keywords, and app icon. Understand the different algorithms of both app stores.

If, for example, your app is available on Google Play and App Store, make sure you check the number of downloads for each platform. If you are getting a high number of downloads in one store, it does not mean you will get the same success on another.

2. Active users

Active user base is not the same as your download rate. If people are installing your app on their mobile devices, it does not mean that they will be using it.

Figure out how many people are active on a daily basis and how many of them are active monthly.

While there are a few different ways by which you can improve the number of active users, but sending out push notifications about your app will get their attention.

If, for example, you are selling something, offering a daily deal or weekly promotion will encourage people to open up and use your app actively.

Instead of getting monthly active users, target your daily active users first.

3. Session intervals

Session intervals of the app simply shows the time between each user session. However, it is not the same as daily or monthly active users.

Session interval metrics will break down your active users even further. For example, – Do app users open your app every hour? 

Short intervals work the best. This means active users are not opening up your app for long. Making your app a part of their daily routine is the best way to improve this number. 

Think of how often you open your email or social media apps in a day. You just need to make a strong connection with your users, and measuring the session intervals will help you with this approach.

CUSTOMER SATISFACTION METRICS

customer satisfaction

4. Average usage time

The average usage time of the app splits up the session intervals. This metric measures how long each usage session lasts. For example: Does the user open the app for one or ten seconds and then close it? Alternatively, does the session last for ten minutes?

Interestingly, the size of the user’s mobile screen impacts how long each session lasts for. That’s because bigger screens simply turn into longer average usage times if users are playing games. If you are calculating this metric, you really need to understand this. 

With this metric system in mind, you can discover the number of screens the user is viewing during each session. If it is less in numbers, design your app in such a way that it encourages users to navigate to more screens. Also, making sure that the design of the app is not too exhausting, eventually deterring the user experience.

Users tend to engage in apps where they can view lots of app screens and are able to spend a longer time.

5. Churn rates

The churn rate measures the percentage of users who have stopped using your app. 

Your most active users are the most profitable users. If they become part of this group, the success of your app can come to a halt. But this is not the case with low-value users if they abruptly stop using your app.

The higher the churn rate, the lesser the revenue stream will be. To improve churn rates, you should get to the root of the issue.

Sending them an email, push notification, SMS, or asking them about their experience will probably give them an offer to try to welcome them back.

6. Your ranking in the Apple App Store and Google Play Store

The ranking of your app impacts your download rates too. If the ranking is lower, it is important that you regulate a strategy that we have discussed earlier in the post.

To improve your search ranking, you can look for ways to optimize your app on app stores (Android and iOS). Once the ranking is back, your app downloads will increase too. 

While the majority of apps are downloaded from general browsing in the app stores, you will also need to increase your app’s discoverability.

A high search ranking increases the chances of users finding you during general browsing.

7. Abandonment rates

Abandonment rates are not the same as churn rates.

If users install your app on their mobile device but never use it or sign up, your app gets abandoned. The best way to decrease the abandoned rate is by analysing your introduction phase and sign up process.

If a user downloads an app but doesn’t use it, you must know the reason. 

Asking too much personal information just to navigate within the app can be the first reason for increasing abandonment rates. You need to return to the board and fix your sign-up process if you notice that your abandonment rates are higher than usual.

8. Conversion rates

You can make money from your app, too. You just need to optimize at your conversion strategy.

Generate revenue from in-app purchases, subscriptions, and shopping carts in the app. You only need to make these steps as simple as possible for the user.

If users, for example, have to navigate more pages, to get relevant information, it increases the odds that they will abandon the conversion process. 

With this in mind, check each step in the sequence of your initial acquisition to the final conversion. With a thorough analysis of these steps, you will know which phase of the conversion funnel is experiencing the most abandonments.

Once you fix the steps in the sequence, you will definitely see your conversion rates improve.

CUSTOMER ACQUISITION METRICS

customer acquisition

9. Attribution sources

Determine exactly where your users are coming from. It will help you figure out which marketing campaigns are going to be successful and which ones are not.

If you do not want to dump your money into sources that are not translating to downloads, just try using a service like ‘Adjust’, it will help you measure this. This is easy to use, and their reports about your attribution sources are beneficial for positioning your app. 

10. Viral success

Users are discovering your app because it gets viral. That would be an ideal situation, right?

Viral success is not the same as an attribution source. It is difficult to quantify a viral campaign into a dollar figure. It is generally for the people who download your app because of the word of mouth or its “virality”.

By determining how many new users visit your app, you can measure your viral success.

The best way to do this is to improve this number by making your app something easy to connect to users. 

If users can easily interact with their connections via your platform, it will increase the possibilities that they will want to spread the word about your brand app.

11. Acquisition cost

This acquisition cost is calculated by taking the amount of spends required to acquire new customers and then dividing it by the number of acquisitions. The computed number tells you how much you have spent on each download. 

Try to reduce this number to be as low as possible. Because if this number soars, it can drain your bank account if you are not careful.

Acquisition costs are unavoidable even if you have got overnight viral success.

To keep this cost low, you need to plan your budget accordingly. Measuring your attribution sources helps in lowering down this cost. You can even avoid using those channels that are not resulting in app downloads.

APP PERFORMANCE METRICS

app performance

12. Number of crashes

When your app stops performing, crashes occur as a result.

This metric measures how often your app crashes down when the app is being used. A high number of crashes could be the reason for a high churn rate or abandonment rate. It becomes necessary that you classify the source of these crashes as soon as possible. 

To reduce the number of crashes, you need to maintain your app to figure out any bugs. Beta testing is one of the preventative measures against crashes. It helps you see issues with the app before it gets launched on the relevant app stores. 

Coming up with new app updates also helps you minimize crashes.

13. Latency

Latency is a time interval between the stimulation and response from API. This time the interval should be as fast as possible. However, you can term it as speed.

Latency measures how long it takes for a button to get pressed. Assure that your app works across multiple platforms without affecting latency.

14. Speed

Speed of the app measures how fast it loads and runs on any mobile device. If your app is not running quickly, it will result in poor user experience. Therefore, always try and improve your app loading and running speed. 

The best way to do this is to test your app’s loading speed regularly. You can even use available online tools to measure the performance of your app.

15. Network problems

Network issues affect both the speed of the app and its latency. These errors also include HTTP errors, whenever any user is trying to connect to the network.

If, for example, this error occurs, it will be caused due to the app crash. Your app needs to have good caching to avoid this type of error. Also, your app should not be cent percent dependent on the network. Else, anytime if there is a network issue, your app will have to suffer, as a result.

16. Support time

Measure the support time to improve your users’ experience. Find the answer to critical questions like:

  a. How long do you take to respond to customers’ requests?
  b. What is your response time when a customer gives you feedback or has an inquiry?

Assure that your customer service process has great support time numbers. You need to look at your availability times and methods of contact. Furthermore, you also need to evaluate the quality of your customer service after you have initiated the support. This will help in keeping your users happy, and they will continue using your app. 

17. Net Promoter Score (NPS)

Similar to viral success, your net promoter score also measures the chances that a user will refer your app to someone in the family or friends.

You can simply ask your users directly to figure out. The best way to measure this is to use a ranking scale. 

Prioritizing user connections as part of your essential app functions helps keeping this score high.

18. Retention Rates

Encouraging people to download your app is only half of the battle. You really want them to use your app to be successful.

Measuring your retention rates helps you understand how many users come back to the app after their first use. It is easier to retain users than to acquire new ones. Therefore, if you already have a significant number of active users, simply shift your focus to retention instead of acquisition. This is also a less expensive strategy to achieve this. 

19. Event Tracking

Event tracking analyses the in-app experience of each user using your app. This helps you quickly identify what your users are doing when they are using the app.

Unlike session intervals and average usage time, this metric is more in-depth. This helps you see what buttons they click on each screen of the app.

Track unique events that give you actionable data to improve your app’s performance with each update.

20. Reviews

User reviews impact app downloads. That is because when users find your app in the store, they will first turn to look at the comments to see if other people enjoy their experience. Therefore, if you see a negative review, take those comments seriously.

Take a chance if you can improve the user experience based on those poor reviews. However, if you ignore these comments, it will not only turn people away from downloading your app, but it could also impact your churn rates.

Additionally, it is always a good idea to respond to all reviews, especially the negative ones.

21. Users feedback

Users’ feedback is different from reviews to some extent. Their feedback is only for you to improve, not for public display.

Sending a push notification to your users prompts them to give feedback or suggestions. Although the public is unable to see this information in the app store, you still need to take these comments seriously. Ensure you make adjustments to improve your app.

22. App loading per period

If your app handles lots of transactions at the same time, it can impact your app loading period. 

With lots of events occurring at once, the performance of your app suffers. This usually happens when lots of users are using your app simultaneously. It happens when you are running a special promotion, discount, offer, or perhaps your app is getting more popular. 

Regardless of the reason, do not get slowed down because of the UI of the app.

23. Revenue

You must have created an app via a mobile app builder, not just to be in the league, but also to make money. In that sense, you need to measure your app revenue to see if you are tasting success.

To discover how much revenue is enough to get successful, you will need to set realistic goals. These goals can be comprised of the amount of revenue you want to make in the next three months, six months, or the following year.

See if your current daily, weekly, and monthly revenue streams are on track, to reach your goals. However, if they are not, then you can start in-app purchases, run advertisements, and subscriptions, and see which strategy is boosting conversions and bringing the highest revenue. Focus on that the most.

Ultimately, you do not need all of those revenue streams if they are not all profitable.

24. Average Order Value (AOV)

The average order value (AOV) measures how much money has been spent by each user in the app. Although not every user spends money, this metric helps you track the AOV of each paying user. You can eliminate each user who is not generating revenue to calculate this metric.

If there is a difference between your actual AOV and AOV of the paying users, it shows that the majority of your users are not spending money. 

Try finding some ways to get the non-paying users to convert to spend some money.

25. Lifetime value

The lifetime value of a customer is – the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. It is calculated as:

CLV = A X T

CLV – Customer Lifetime Value
A – Annual Customer Value
T – Subscriber Plan

You should also evaluate how much you expect from each user to make, before they stop using the app.

Always keep your customer acquisition costs in mind. You must know how many of your customers should use your app to make profits. 

If, for example, customer acquisition costs are higher than the lifetime value of a user, you will lose money. Therefore, focus on getting money from your existing users and try to extend their lifetime usage.

Making your app part of their daily routine will help you minimize their churning rates, and in that way, it will become profitable.

The ending notes

mobile app development

Creating an app is no more a difficult feat. You can build your app via AppMySite WooCommerce mobile app builder with a few clicks. But do not stop working hard even if you have launched your app on the relevant app stores.  

If you want to be successful, you need to continue spending time, effort, and money and strive to make improvements.

Measure your success by tracking the above-listed metrics and take action to improve those numbers. These metrics are related to user engagement, customer satisfaction, acquisition, and app performance. Follow them to get started. 

You need to track, evaluate, and make adjustments for further improvements.

Let us know in the comments section about the steps you are taking to improve the metrics that you may be currently tracking. 

Build a pet store mobile app to allure animal lovers

Build a pet store mobile app to allure animal lovers

The mobile industry is witnessing a revolutionary change as more people are turning to smartphone users. With millions of apps on the app store and billions of mobile phone users around the globe, mCommerce is slowly becoming the core driving force of success for businesses.

The pet industry is not alien to these changes and is rapidly aligning itself with the revolution. There are numerous apps dedicated to pet shopping, care, training and more. People are shopping for pet babies & pet care products, building pet parent communities, looking for pet training & veterinary services, and doing so much more online.

Clearly, this is the best time to get an app for your pet store. App building has become easier, affordable and more efficient with time. Whether it is WordPress or WooCommerce, you can easily convert your website into app with AppMySite.

Even if it is still a business idea or you already own a full-fledged pet store, you must venture into the mobile market. Attract the animal lovers and make them proud pet parents to boost conversions. Stay tuned and discover how you can build an amazing pet store app and decorate it with viable features.

Move ahead with a robust strategy

man walking a dog – app strategy

People nowadays, are having a secluded and busy lifestyle and they are finding resort in their pets. Animals have become much more than just ‘best friends’ for humans. They have become an integral part of their lives and are being raised like kids.

Pets are gradually turning into therapy and people around the globe are spending quite a lot of time and money on them. A survey cited that on average, millennial dog owners spend $1,285 a year on their pet, while cat owners spend $915 a year. There are a variety of things you can sell & endorse on your app and tap into this market.

Choose one or more things from the popular options below and curate your own multi-faceted pet shop:

  • Pet selling & adoption: Put up a store where you or other pet parents can sell or adopt pets. You can also give legal assistance regarding adoption.

  • Pet sitting or day-care: Connect people with pet sitters or day-care centres who can take care of pets for working pet-parents.

  • Pet products: Sell clothes, accessories, grooming kits, personal care products, organic toys, and more for pet animals.

Top five tricks for end-to-end perfection

If you proceed with a smart strategy, you can build a great app that will generate conversions and bring in revenue.

Go through the points discussed below and get incredible ideas:

Integrate favourable features

integrating app features

Your app should be of a premium quality and hook users. Look for a free online app maker tool that comes with a plethora of viable features and boosts your performance. It should help consumers in their journey and be intuitive enough to provide thorough assistance.

The features that can ensure absolute success are:

  • Standard UI/UX: Build native apps for Android & iOS users that are responsive and fast loading and use device resources for an easy and promising experience. Keep the interface simple but intuitive.

  • Compelling design & layout: Make the app aesthetically appealing with an amazing layout. Design the screens, landing page, icons, action buttons, tiles, banners, etc., such that it captures users’ attention and stands identical with your brand.

  • Smart-checkout: Be clear, coherent & concise about your checkout and delivery system. Allow people to manage their cart well, apply discounts and view taxes. Make their checkout process seamless & convenient.

  • Multiple payment options: Allow your customers to pay as they want by integrating a variety of payment options like COD, credit or debit cards, mobile wallets, and more.

Segregate canines & felines

separate categories for cats & dogs

It might interest you to know that the personality traits of people affect the choice of their animals. Although the world is majorly divided into ‘cat-people & dog-people’, there are a variety of animals that you can deal in. The in-app features and functionalities should also extend to a variety of things that help you incorporate all kinds of consumers. Help the users in meeting their shopping goals by defining everything clearly.

Keep the following points in mind as you curate your shop on app:

  • Layered navigation: The switch from one page or section to another should be smooth and seem like a cakewalk. Provide a frictionless app navigation experience and include ample sorting tools. Help animal lovers find animals of their choice but also try to cross-sell & up-sell by tracking their pattern.

  • Category tiles & filters: Design informative and attractive category tiles and let people choose from a variety of options like dogs, cats, birds, fishes, etc. Use simple tools for searching and filtering. Allow categorization and sorting based on species, breed, care-instructions, age and other factors pertaining to animals.

  • Description & attributes: Include concise and clear descriptions about each pet. Post good pictures and give their birth and breeding details, medication details, vaccination details, and other information. Allow existing buyers or sellers to drop their views about their experience. It will help new consumers in taking quick buying decisions.

Make it socially appealing

 socially appealing pet store app

As the society is converging on our palmtops, it is important for apps to have a social appeal. People are becoming more aware towards animals and look for platforms that show genuine interest in the welfare of animals. People are also creating dedicated communities & profiles for their pets. Especially Instagram is flooded with pet pictures and videos.

You can harness this potential in a number of ways. Take ideas from the options discussed below:

  • Pet-parent communities: Build interactive communities on apps for pet-parents to converse with each other and share ideas, tips, & more.

  • Pet matching & dating: Interestingly, besides finding dating partners for themselves, people also look for companionship for their pets on apps and you can provide one.

  • Social media groups: Create social media groups, pages and channels where animal lovers, pet-parents and concerned businesses can interact with each other. Promote products, share compelling stories, tell animal tales, and more, using images, posts, videos, etc.

Build a sensitive community

animal lovers’ community

Dealing with animals is a sensitive issue and your app should convey that you are doing it sensibly. It should act as a catalyst in building an entrusted bond between you and your consumers who are animal lovers. Think beyond business and monetary gains and focus on creating a community for collective animal welfare. Show that you care for your animals and motivate people to do the same.

You can achieve this in a number of ways, as discussed below:

  • Stray animal adoption & care: Many people are opting to adopt stray animals rather than buying. You can have an open platform on your app for the same. Your compassionate business can win the belief of animal lovers and make them loyal towards you.

  • Vet care recommendations: Offer suggestions, raising & caring tips through blogs, video tutorials, or more. You can also provide information or assistance on veterinary services nearby. It will boost app traffic and conversions.

  • Authenticity certificates: Post details about every animal on board and include health and other certificates from their breeders, former parents or sellers. Be transparent in you approach and also give ‘care-instructions’ for each.

Promote and publicize it well

promote pet store app

Once you have created your app and launched it, you can proceed to work towards popularizing it. Ensure good number of initial downloads by optimizing and publicizing your app.

You can opt for a number of methods as listed below:

  • ASO: Go for App Store Optimization to enhance the ranking & visibility of your app on the app stores. Also, define it well on the stores with compelling description, screenshots, videos, etc.

  • A/B testing: You can conduct testing of your app in initial days and see what people like. Get their feedback on the theme, layout, features & functionalities and update as necessary.

  • Push notifications: Get an app builder with backend push notification management dashboard feature. Communicate with your targeted consumers and tell them about new updates, offers, discounts, and more.

  • Install ad campaigns: Use social media and other platforms to the fullest to promote your app. You can run install ad campaigns & advertisements to compel animal lovers to try your pet store app.

  • Others: There are many other options available to boost branding & marketing and fetch downloads for your app. Use these tools to attract new consumers and retain the existing ones.

Encourage people to use and review your app. You can also incentivize them for referring your app in their circle. Analyze the feedback of your promotional campaigns and the performance of your app and reinvent your business goals.

Tap into the mobile market now!

pet store app in mobile market 

As the awareness towards animals is growing, the pet market is also set to rise like never before. Technology is shaping ways in which people bought and raised their pets. People are using apps to adopt, purchase and monitor their pets and also to shop products for their dear babies.

As mobile industry is taking pace and apps are becoming more efficient with the integration of Artificial Intelligence, Augmented Reality and Cloud technology, people are using them in many ways for pet nurture and care.

Hence, this is the best time to get an app and leverage your pet store business. All you need to do is to sign up for AppMySite WooCommerce mobile app builder and start building your app. You can proceed to personalize the layout and integrate features of your choice.

Make it more appealing using the free image library and add-on tools. Upgrade to publish & launch it on your preferred app stores. Get going without much ado and steer your pet business to infinite success.

 

Essential features for steady success of your mobile app

Essential features for steady success of your mobile app

The decision of building a mobile app for your e-commerce business is an indication that you are on the right track. If you understand that your customers look forward to seeing you adapt the latest technology, you are half way there.

However, entering the world of m-commerce is not enough. It will be unwise to imagine you can have a perfect mobile app that produces good revenue without exhibiting a set of essential features.

If you are building a WooCommerce mobile app with AppMySite’s free online app maker, you can efficiently get around including the right features.

If you have already built your app, it’s not too late to make amendments. A little improvement in your existing features can also make a world of difference.

Let’s look at some of the features that we have put together:

Don’t compromise with product images 

Don’t compromise with product images

The best way you can do justice to your products is showcasing them through high quality pictures. Besides taking high quality pictures, it is important that you also take a lot of them.

Rather than doing the job of clicking the pictures yourself, hire a professional photographer to do it for you. After all, this the only medium which will validate the look of your products.

Poor quality images will not only dissuade people from buying your products but will also be detrimental for your brand’s reputation.

Products that have most pictures will automatically sell more, considering they will look more credible than otherwise.

Rather than including a fewer pictures with no details, it is ideal that you include numerous features that can also be zoomed in and zoomed out.

Once the customers has also the details of the products, including a picture of every angle of the product, the packing, and other minute details, it will be easier for them to make a decision.

Unlike brick and mortar store, where customers can physically pick up items, feel the material, examine it from every angle and try it on, online shopping is only backed by a detailed description and a variety of high definition images.

You don’t want to drive customers away because they don’t trust your product.

Add detailed descriptions of all products

Add detailed descriptions of all products

In the first section of this post, we discussed how using multiple images that are also high-definition, can help increase the chances of conversion. In the same light, product description are as important as product images.

A detailed description that specifies the measurement, material, colour and other variations will give your app users an exact idea of the product.

The only thing you want to keep in mind is ensuring the content is easy to understand. If you indulge in fancy writing with difficult words, you may just end up confusing the customer more.

The content should be easy to grasp, which is only possible if you write them in bullet points. Keep the selection of your words very simple.

Offer a bespoke experience to customers

Customer experience 

Personalisation is the key to maintaining long term relationship with your customers. And it is not very challenging to keep your regular customers close provided they feel valued.

You can take your first step towards personalisation by letting customers create a profile on your app and maintaining it by editing their profile image, addresses, phone numbers and more.

This not only makes the customers feel attached to the app but also gives you an insight of their personal information including their location, age and gender. This data can be put to good use to offer tailor-made offers to a set of loyal customers.

Besides asking for basic details, request customers to add information which will help you improvise further. Include analytics as a part of your mobile app that helps track customer behaviour. You can easily use the data to know their preferences and send them offers for products they may be genuinely interested in.

To offer a bespoke shopping platform to your customers, you can also allow them to mark their favourite items or add it to their cart for as long as they like for a purchase later on. 

Promote products with special offers 

Product promotion

Customers are happier to buy a product on sale than not. The quench of buying a products on promotion is greater than buying it when it’s new in.

So why not give the customers what they really want? Instead of using the old technique of bumping the original prices and then implementing a sale, go with something more genuine.

You can always have products on sale that don’t sell well. You would rather make some money on a failed collection than not make money at all.

It is important that you take your promotions as seriously as you take the launch of your new collection. You can go till the extend of introducing a new section on your app dashboard that is dedicated to sales.

Change your splash screen every now and then to promote your sales and to inform your customers.

Make navigation completely effortless

Effortless navigation

The very reason apps exist is the shortage of timing in the present times. People find it hard to sit themselves down on a system, to browse through websites which is why apps started gaining popularity.

To further enhance user experience, you can work towards crafting a dashboard that is extremely easy to navigate. Primarily, it is important that you declutter elements that are not important and move away customer’s focus.

Secondly, streamline your primary menu, secondary menu and footer. Overloading the dashboard will be too much for a screen so small. Keep it simple by including categories that are critical.

Another trick is to make a search bar available. There will always be customers looking for specific products, where smart search bar will come handy. Just adding a search bar that doesn’t help customers when they don’t type in the exact name of the product will also not be resourceful. Optimize your products by adding all possible tags with your products to make them easily discoverable.

Integrating social media with your shopping app

Social media integration

You will hardly come across smart phone users who are not hooked to their social media. By integrating social media with your mobile app, you will be taking another step towards creating a user-friendly environment for your users.

For instance: if your users can simply use their Facebook account to sign up with your app or log in using it, they will never have to set their passwords again.

In addition to making it easy for customers to login and sign up, this will also bump up the onboarding process. It’s a win-win for both you and your customers.

Moreover, think of all the data that you can fetch from the social media profiles of your app users once they sign in from their personal accounts.

Put that data into good use 

Customer data

There is no better option to succeed than to know what your customer wants. If you understand your customer preferences, selling will be a much easier process.

Integrating a real-time reporting system that constantly gives you information of the products that are performing well and the ones that are not, can make a world of difference.

Furthermore, your analytics must also keep you informed of the app’s performance. If you know the number of times your app crashes and what causes it to do so, you can fix it instantly for a seamless customer experience.

The last thing you want is your existing app users to uninstall your app because of its low performance. If you know where the problem lies, you can always improvise.

Make the checkout process completely effortless 

Easy checkout

The most critical part of shopping is the checkout process. More than 74 percent people abandon their carts, and don’t convert into actual sales even though this is the last leg of their shopping process.

There are several measures that you can take to ensure your customers don’t abandon their carts. For instance, when you ask customers to create their profile, you can also save their billing details. This will save them the time and effort from entering it over and over again.

If customers are choosing mobile apps over responsive websites, there must be a strong reason behind it. It is the experience they go after. Unlike responsive websites, people prefer apps because they are faster.

The most basic aspect of your checkout process is that it should take the least time possible. This is a time when a customer may re-evaluate their decision and abandon the entire cart.

It is best to ensure your checkout process is as smooth and as frictionless as possible.

Integrate multiple payment gateways 

Multiple payment gateways

Accepting payments from multiple channels will only broaden your customer base. Some customers prefer credit card, while some may want to use a wallet or a debit cart. 

Taking in account petty problem like high transaction fee or additional taxes will only limit your reach to the customers and restrict your sales. Remember what we said in the last section, frictionless processes are always better for conversions. 

Taking in popular payments gateways such as credit card, debit card, eallets, Cash on Delivery is the most basic you can do. 

If you are processing orders globally, it is best if you introduce almost as many payment gateways as possible. Most payments fall through credit card which is a must. 

You can also integrate payments gateways such as PayPal or CC Avenue that will make the customers feel more secured. 

Create a secure network for the app users

Secure network for app users

If you are heading towards personalisation, you must ensure that you are securing customer’s information and assuring them that you will protect it too. A shopping app, especially, should be protected more securely than blog/news apps. 

You don’t want your customers to feel edgy giving you sensitive information such as their home/office addresses or card details. 

Don’t shy away from announcing to the customers that their personal information is completely protected on your shopping app. You can explicitly display this information on your checkout screen, as that is where the customer will need reassurance. 

You can also take safety measures to ensure their payment details are partially hidden even if someone does get hands on it. For instance: almost all companies prefer showing only the last 4 digit of the card rather than displaying it entirely. 

Send push notification for better communication 

You can always expect customers to log in to your app and start looking for new collection or promotions. If you really want to grab their attention, a little more than waiting will be required. 

Mobile apps are capable of deploying the most powerful marketing tool to stay in touch with their customers at all times, push notifications.

Push notifications are probably the best technique to motivate customers and inform them of your promotions, new collections and season sales. The best part about push notifications is that you can schedule them according to the customer behaviour and send a blast to them in groups. 

While push notifications are a great innovation to stay connected to the customer, it is important that you don’t overdo it. Your app users want to be notified when there is something significant happening. 

Sending too many notification will only get on their nerves, causing them to eventually restrict you to send them notification ever again. 

Wrapping up 

In this post, we discussed a set of critical features, which will be an eminent part of your success. You may feel overthrown by so much information but the good news is that you can build an app with AppMySite’s WooCommerce mobile app builder with all the features we discussed and in an affordable budget. 

You can start by building an app for free and testing it on a real device. Convert your website into app to enjoy premium features for your shopping app. 

 

Get a chic Home Décor app to captivate your customers

Get a chic Home Décor app to captivate your customers

Building and designing homes requires art and affection. If you own an online store that sells home décor products or assists people in redesigning their dwelling place, you are contributing to the beauty of their surroundings as a whole.

As the quality of living is enhancing worldwide, more and more people are looking for wholesome solutions to decorate their nest. Whether you sell artefacts, furniture, lamp shades, figurines or even gardening articles, you are making someone’s home a prettier place, and your unique business is surely meant to go a long way.

However, for any business to flourish, it is important for the owners to evolve and adapt to the changes around them. For instance, the rapid change in technology and the explosion of mobile phones is bound to affect the home designing industry as well.

It is high time that you make use of the resources at your disposal and evolve from eCommerce to mCommerce. You must make your own app for your home décor store and tap into the mobile market. However, before you proceed, read further and get a detailed insight of the most fruitful approach and techniques for absolute success.

Relevance of mCommerce in Home Décor business

mCommerce in Home Décor business 

Home Décor store is a unique fusion of art and business and you can cater to a wide range of people by offering a plethora of options. You can sell your products to interior decorators, art directors and even to people who want to rejuvenate their house or just wish to gift something ornamental to their acquaintances. However, it is necessary to move ahead with the right approach to attain maximum success.

If you talk about the relevance of app technology, it is proven to widen the scope of any business. While a website helps in marking your online presence, mobile apps promote multifaceted growth.

The number of ways in which apps can benefit the home décor industry have been listed & discussed below:

1. Offer convenience to consumers:

Elegant apps with user-friendly layout tempt people to buy more. The constantly increasing number of mobile users and apps on the app stores testifies the fact that the future belongs to apps. Having an app with viable features will make your customers feel valued as they will have more options to connect with you.

The revenue and traffic share of mobile phones is constantly increasing as apps are more convenient to use. Offer this luxury to your users and give them an outlet like experience as they shop remotely at their own convenience.

2. Get 360-degree exposure globally:

Be it information, eCommerce, games, entertainment or utilities, apps have taken a lead over websites in every domain in recent years. Studies state that people scroll, shop and spend more on apps and the numbers will continue to grow in the coming years. Apps have become a paramount necessity as the access of web services is increasing through mobile phones.

It is high time that you ensure your presence in the league as people are downloading and using multiple apps on a daily basis. Complementing your website with an app will help you in getting roundabout exposure and also drive sales.

3. Tap into the millennial market:

Millennials are currently the treasure source for every business as they are largest consumers of most of the products today. Brands are harnessing this potential and tapping into the millennial market to endorse their products amongst them. It is noteworthy that the numbers depicting the year-wise mobile based consumption of web by millennials are on a constant growth trajectory.

It is important to lay emphasis on this age group as they drive sales and spend the most. You can stimulate their impulsive buying decisions with your creativity. Lay special emphasis on this age group and curate special product ensemble, offers, discounts and more, specifically for them.

4. Ensure maximum conversions:

Apps ensure better conversion and retention rates than websites. Unlike websites, people don’t just buy and forget you never to return back again. Identify the importance of this factor and harness it to the fullest. Offer a frictionless app experience to your users and focus on implementing revenue-based marketing techniques.

Design a compelling app icon and aid your app with screenshots, video tours, and more to hook your readers as they scroll for home décor apps on various app stores. Integrating a strong call to action can increase conversions in ways you cannot even think of. Befriend technology and learn from your competitors and see what is working well from them. Innovate your own strategies accordingly.

5. Enhance brand value & recognition:

Apps add more value-based identity to businesses and enhance brand recognition. An app once installed in the users’ phone keeps reminding them of your brand and products. The app icon becomes a permanent signature of your brand. If your app is in complete sync with your website, it also boosts brand recall value. Hence, focus on the visual symbols and tonality of the app and enhance it.

Also track the scope of your brand and the activity patterns of your existing consumers. It will help you in finding out the peak points of your app that your customers best relate with. Find this USP (Unique Selling Proposition) that makes you stand out among your competitors and market it well.

Ensure premium features that promote growth

premium décor app features for growth

Home décor business varies from other industries in a number of ways. Therefore, in order to stand out amidst your competitors, you must have a different approach as you build your app.

Few points & features that you must keep in mind are:

1. Display the elegance with design & layout

Your app is an image of your brand. Ensure that you design it well and integrate premium features. Design alluring app icon that compels people to open the app. Shoppers who hunt for products on websites make their buying decisions based on product pictures.

Hence, focus on making your app aesthetically appealing with ample product photos combined with product descriptions, product variations, reviews and ratings, and more. Also take care of the screenshots and videos endorsed on the app stores and social media platforms.

2. Ensure smart interface & layered navigation

Your app should be likeable and fully functional on all devices. The interface should be user friendly and offer great experience. Make the navigation easy and smooth. Keep the overall theme coherent as you design the landing pages, category tiles, app screens, menu bar, and more.

The app should be in complete sync with your website and the information should get populated automatically. An offline access feature can further increase its potential.

3. Help customers meet their shopping goals

Your app should be brainy enough to guide your customers and help them meet their shopping goals. In order to achieve this, you must ensure that the sorting, filtering and searching tools of your app are intuitive. It will not only elevate the experience of your customers but also help you to track their purchase activity that will eventually aid in up selling and cross selling.

You can also add little catalogues, booklets, video tours, designing samples, product videos, and more to give them a much realistic experience of your products before buying them.

4. Communicate better with friendly tools

Focus on enhancing the communication with your customers as it is the key to success for any business in today’s world. Offering personalized attention by the use of various communication tools can work wonders in enhancing your business-consumer relationship. A little hello once in a while can boost your brand recall-value, unlock new buyers, retain existing customers and bring back lost ones.

For instance, you can use push notifications to interact with them. Send them deals, offers, interior designing tips, Vaastu tips, décor tips, anniversary wishes and discounts, trend updates, & more. You can also partner with celebrities and take help of influencer marketing to build social proof.

5. Ease with intuitive cart & seamless checkout

Shopping on your app should be a breeze for your users. The cart should be really dynamic and capable enough to hold countless products. Make the check-out process smooth by allowing customers to change delivery address, retrieve parked orders, apply promo codes, make changes in the cart, avail discounts, view taxes and invoice, and more, as they checkout.

Customers should also be allowed to choose from a variety of payment gateways and multiple options like debit card, credit card, mobile wallet, cash on delivery, and more. The end-to-end shopping experience should tempt people to buy more and motivate them to keep returning back.

Build an app and market it well

Create an app

Step 1: Build your app

App building is not a mind-numbing task anymore. You can ditch the traditional methods where you need to hire experts, technicians, designers, spend extravagantly and yet wait for long to get your app. Create it with an app maker online in an affordable budget and lesser time.

You can simply log into AppMySite and easily create your app in a few steps. Just enter your credentials, design the customized layout of your app and provide basic information to submit it to the relevant app stores (Google Play Store &/or Apple App Store). That’s it!

Step 2: Enhance with Addons

You can make your app more viable and dynamic in a number of ways. For instance, there are DIY app maker tools like AppMySite that come with many additional features, other than necessary app functions. These features can be important from both functionalities, or marketing point of view.

The addons can vary to a range of utilities like free Payment Gateway Integration, Social Media Integration, Push Notifications dashboard, etc. It can extend to White labelling for brand exclusivity, App Store Optimization assistance for better ranking, Multilingual App for wider coverage, Content Marketing support for enhanced visibility, and more.

Step 3: Publish & Publicize

Once you have built your full-fledged app, go ahead and publish it on the app stores. By the time it gets live, you can get back to prepping up for your marketing & launch strategy. It is great if you have built a hype around your app before its launch but don’t just stop there. Make efforts of getting better ranking & visibility on app stores.

Draft a smart plan to earn a good number of initial downloads. Continue to promote your app using various marketing techniques like Social Media Marketing, Media Promotions, Media Advertisements, Content Marketing, E-mail Marketing, SMS Marketing, Push Notifications, Install Ad Campaigns, Influencer Marketing, and more.

Skyrocket your business now!

Scale to success with app

There are more than five billion mobile phone owners in the world and this number is only expected to increase in the coming years. It is not just online fashion, clothing or convenience stores that are doing well online. People are bringing any and every product they sell, to apps to reach a wider market.

Selling, buying and renting home décor items on apps is also gaining popularity and even small businesses are doing wonders. Though the competition is increasing, there is ample scope of success for your store as well. All you need, is to implement the tips listed above and fuse the ideas with your very own creativity.

Stretch your marketing goals and achieve them with an efficient app. Put up your own mobile store with home décor products and combine it with a robust marketing strategy. Penetrate into the mobile market and mark your own territory.

Spread more happiness and elegance with your exotic range of products and help people beautify their homes in a smarter way. Contact AppMySite WooCommerce mobile app builder and create an app that steers you to success. Get going folks! May the force of technology be with you!

Say hello to AppMySite’s mobile app builder 

Say hello to AppMySite’s mobile app builder 

We’ve worked hard to build the best online app creator the world has ever seen. Powered with artificial intelligence, AppMySite introduces the most user-friendly platform that helps convert websites into full-blown mobile apps effortlessly. 

Let’s look at the features that apps built with AppMySite pose: 

Features

Real-time analytics

Monitor the performance of your mobile app through real-time reporting. Know how your app is performing by keeping an eye on the number of downloads with an insightful dashboard. 

Quick app development 

Build your app within minutes of signing up with AppMySite’s online app creator. Make your app aesthetically appealing by customizing the app icon, theme, layout and much more. 

Multiple payment gateway support 

Accept payments from your customers through numerous channels while giving customers freedom too. Include, credit card, debit card, wallets, cash and net banking from multiple channels such as amazon pay, Apple pay, PayPal, Google pay, Stripe and much more. 

Social media integration

Make signing up and logging in easy. Allow customers to log in and sign up for your mobile app using their personal social media accounts. 

Unlimited push notifications

Get unlimited push notification when you sign up with AppMySite’s free app maker. Send and Schedule attractive offers to customers through push notifications. 

In-sync with website 

Automatically sync products, categories and sub-categories when you convert website into app. Additionally, every time you upload a new product/blog, your app will automatically get populated.

Getting started

Creating a mobile app with AppMySite is as easy rolling off a log. Your journey to build a full-blown mobile app starts when you land on this page. Simply click on the “Get started” button to reach the app builder. 

Set up your account 

If you don’t have an account already, begin with setting up your account by filling in a simple form. You can fill in your basic details that includes you name, email address, your profession and a password. 

In case you want to avoid entering the details manually, you can also sign up with Google or Facebook accounts. You can simply sign in if you are already signed up. 

For a detailed step-by-step guide to set up your account, click here

Create your account

Creating an app

After successfully enrolling your business on the app builder, submit basic details of your website that will be required to build your app. Fill in the form to enter your website URL, the category of website (E-commerce website, blog website, CMS website). 

This is the section where you will give your app name. Ideally, your brand name should be used to name your app too. This is the name that app users will see when they download your app, on their phone screens. 

On a side note, it is possible to change the name later on but not the details that you fill in the other two sections. 

Add new app

Appearance

You can change the entire look of your app from this minute onwards. Make an appealing app icon, launch screen, login, forgot and sign in screens, app layout style and finally your dashboard. Let’s look at the detailed steps to design an impressive interface:

App Icon 

This is where the action starts from. Your expedition to building an app will begin with creating an stunner app icon. Creating a professional app icon is essential to ensure your potential app users take your seriously. 

You can really play around and design your app icon like an expert without putting in too many efforts. With AppMySite’s free online app maker, you can upload an high definition image or brand logo. The image must be 1024*1024 px or above. 

App Icon

You can also try a creative hand by designing your app icon yourself. This will involve selecting a desirable background colour, font colour, size and style. 

For a detailed guide to create your app icon, visit this link.

Launch Screen

The second step will enable you to create a launch screen worth launching. Also called the splash screen, this will be the first screen your app users interact with. You want to make sure this screen doesn’t fail to impress your app users. 

It is extremely easy to fully customize your launch screen, just like you did for your app icon. You can design your own splash screen by setting the background colour or a high definition image from the library. If you like, you can also include your logo text or other text and set an alignment to upward, middle and downward of the screen. 

Launch screen

For detailed guide, click here

Login, Sign-up & Forgot Password Screens

The third step will involve designing the login screen, sign up and password screen in the same manner you designed your app icon and launch screen. The process is simple, you can make customization by changing the background image/colour, font size, style and colour. 

Additionally, you can also change the entire theme to create a more professional look.

Login, sign up and password

Check the step-by-step guide to create all three screen here

App Dashboard

Treat this screen as the home page of your website. After interacting with the splash screen and login screen, your customers will land on the app dashboard, also called the home screen, to navigate to other screen of your app. 

You will see that this screen will be categorized into the following on your online app creator: 

  • Top Header
  • Main Banner
  • Categories

You can change the main banner by replacing it with a solid colour or uploading your own image or from the free image library. There will be several section on this screen called: 

  • Sale Items
  • Recently Viewed Products
  • Featured Products
  • In Cart Products
  • New Arrivals

It is possible to design each and every section in depth. You can also decide which sections the customers will finally be looking at by simply clicking on the toggle button. 

App dashboard

To know more about this screen, visit our support centre.

App Layout Style

You’ve now reached the final stage of designing an aesthetically appealing mobile app. In this section, you can decide the colour of the top header and buttons of your app. This will remain constant on all your screen for a unified look. 

App layout style

For more detail, visit the support centre.

App Settings

Start unfolding the features and functionality of your app, after successfully designing it. Let’s see how you can customize your app settings:  

General

This section will help you get started with defining the menu of your app. In simple words, you can designate a map which allow your app users to easily navigate to other screen using the app menu. 

You can allow users to register on your app, browse it as guest, sign up/login from social media and Google with a simple click on the toggle button. 

General app settings

App Menu

In the app settings, it’s easy to populate the entire menu of your website onto the app. Select from the primary, footer and secondary menu to transport all the categories on your app. 

If you’d like to create a menu of your own, you can do that too. Simply choose “create your own menu”. You can populate your web-pages, categories and blogs with the help of this section. 

App setting

The “Social” section will power your app with social media integrations. Select from multiple handles or selective ones to boost your presence on social platforms. 

Social app settings

Get a detailed guide to put up your app setting here.

Connectivity

It’s time to connect your website to your mobile app. When you reach this step, you can start syncing all your website data to your mobile app, including pages, products, categories and more. You will come across two segments under this section. Have a look: 

API Details

If you have a WordPress website with only blogs, you can skip this step. If you have WordPress website that is integrated with a WooCommerce plugin, you can follow this step to integrate the plugin on your app too. 

After generating the REST API keys from your website, simply enter it in the WooCommerce consumer key and consumer secret. This step will ensure that each element of your website is integrated on your mobile app. 

API Details

Click here for a detailed guide.

Install Plugin

After feeding the WooCommerce plugin details, download the AppMySite’s WordPress plugin on backend of your website. This is the final step to fully integrate our WordPress app builder with your website. 

Both the steps that are involved in the connectivity section will enable you to automatically populate all categories, sub-categories along with blogs and products on the app. The connectivity between your app and website will ensure your app is a reflection of your website. This means that whenever you make changes on your website, they will be reflected on your app too. 

Install Plugin

Find a complete guide to connect your app with your website here

Preview App

A mini trailer of your mobile app is ready. 

A preview of your app will allow you to see how artistically you to have put in your imaginations to come up with a stunning app. Not only will you be able to see the aesthetics of your mobile app through this section, but also check the app features. This means you can test your app completely before actually publishing it. 

To take a step further to test your app on a real device, you can simply download AppMySite’s demo that is available on both Apple App Store and Google Play Store. 

Preview App

Publish App

Once you are happy with the performance and visual appeal of your app, you can proceed to publishing your app to real audience. Building an app does not entail any cost on AppMySite. However, to publish it on Apple App Store (for iOS apps) and Google Play Store (for Android apps), it is mandatory that you upgrade to a paid plan. 

Publish App

This screen will take you to the pricing plan where you can select a plan that right for you. 

Pricing plan

If you need more assistance to launch your app or introduce more features, you can always go for add-on services. 

Add-ons

App Store Optimization

Allow your potential app users to easily discover your mobile through higher ranks on app stores. Sign up for App Store Optimization to enhance your visibility.

Publish app 

If you don’t want to get into the nuances of publishing your app yourself, you can easily hand it over to our team. We will support the publishing of your mobile app end-to-end. 

White Label

Build a white-labelled app to enhance your brand by going for this add-on. Your mobile app will come without AppMySite’s watermark.

Featured App

Showcase your mobile app on AppMySite by adding this to your bucket. Go for a wider audience reach. 

Multilingual Support

By taking up this add-on, you can make your app available in multiple languages to your audience.

Post live action 

AppMySite Dashboard

Your app dashboard will guide you through the performance of your app through real-time reporting. Effortlessly manage the maintenance tasks of your app from the dashboard. Have a look at what you can do:

App Performance Analytics

Like we said, you can monitor how your app has been performing and check the number of downloads under the app performance analytics. 

App Updates

Change the aesthetics of your app, including app icon, home screen and more.

Push Notifications

Schedule push notifications after customizing them as per your user behaviour. Send offers, promotions and more updates to your customers. 

Select Add-on Products

If you didn’t sign up for an add on while creating or publishing your app, you can easily do it later on. 

Account Settings and My Profile

My Apps

If you have multiple mobile apps, you can easily manage it from the “My Apps” screen. You can access any app that you built from here. 

My Profile

All your information, including profile and billing details will stored under “My Profile”. Bring all your information up-to-date using this section. 

Change Password

Easily change your password at any time. When you raise a request to change your password, you will receive a link on your registered email address. Simply follow the link. 

Billing and Payments

Keep a record of all your subscriptions under “Bills and Payments”. 

Build your app 

Building your mobile app has never been easier. You don’t have to be a techy to create a full-blown app anymore. Sign up with AppMySite for affordable app solutions. 

Still not getting enough app downloads? Leverage your traffic using social media

Still not getting enough app downloads? Leverage your traffic using social media

Social media enables users to create and share content or to participate in social networking via ample social channels.

Businesses today are working under the radar of social media. However, it is, sometimes, misunderstood in some ways. One of those misapprehensions is – which social media account a business should use.

When you create an app from the website, you must know which social media channel will work the best for your business. However, if you do not know, we will guide you through social media channels that would help increase user engagement for your brand in this post.

There is no point wasting time messing around on social media websites that have no return on investment (ROI). Also, you can do even better at gaining leads on these websites, that will be perfect for your business. 

Have a quick look at the social media landscape:

Social media is not a trend. It is an enduring reality of online existence. For running a business, it is indispensable. However, if you approach social media as a marketing channel, things get a bit confusing.

Social media involves a multitude of potential websites, a gamut of ways to engage, and a combination of styles for each website. You need to figure out which of the channel/s works for you. You also need to determine optimal messages, frequency of posting, cost of social media management, integration with other marketing channels. Additionally, you should know how to leverage billions of people who drool over social media.

To bring down the confusion, you should know the answer to these four questions:

1. Where is your audience?

social media users

You must know where your target audience is actually spending time. Also, you should know the social media channels they are active on.

Do not get overwhelmed simply because you have followers, it does not mean that you have an audience. 

A report in January 2019 claimed that as many as 50% of Facebook’s accounts were fake. Having a bunch of followers does not ensure that you have a human audience. 

If you can buy followers, you can even buy fake accounts. However, these fake accounts may be great for increasing followers, but they do not help you with your brand marketing.

2. On which channel is your audience active?

The increasing number of users does not mean they are active as well. 

There are, for example, over 1 billion Google users, but only 35% of those users were active in the past month. 

Take Twitter as a second example. It has a substantial number of members with a relatively low number of active members. This means only a portion of those are active each month.

A social media user needs to be active on their accounts to be of any use to you.

3. What your audience is searching?

People are using social media channels for searching as well, not just for socializing with each other. They run millions of queries on Google, Twitter, and Facebook every minute of the hour.

Therefore, if you are active on these social media platforms, you will probably have a chance to appear in social media search results.

4. Which social media channels are right for you?

Some businesses are losing a significant number of leads because they did not sign up for social media. 

Perhaps, joining social media websites get you all the leads, but it does not mean that your business needs to be all over the channels. It is completely dependent on the type of business you are operating. 

These four questions would work as a framework for determining your social media strategy. 

With that in mind, let’s understand the social media accounts that truly matter.

Join the big three

social media engagement

Three channels rule the world of social media: FaceBook, Twitter, and LinkedIn. These channels are important for your business, irrespective of your target audience, business model, and strategy. 

Facebook

FaceBook is the largest of any social network. It has over 2.20 billion users. 

FaceBook has become a daily fixture of users’ online experience in its ten-year history. Nearly half of its users are active each day. These users usually spend an average of 18 minutes per visit.

FaceBook users are not only browsing profile updates or viewing pictures, but they are connected to an average of 80 pages, groups, or events. That’s where you need to come in — your marketing efforts and FaceBook presence.

Twitter

Twitter is a market segment full of potential users. Here, the average user has about 208 average followers, does 307 average tweets, and spend 170 minutes on an average each day.

According to a study, about 29% of Twitter users are active several times a day, and half of them use it daily.

While Twitter is a brand loyalty platform, it is not being used as a lead generation platform. About 85% of Twitter users feel more connected to a business once they start following them on Twitter. 

If there is excellent content on the brand page on Twitter, it encourages users to follow and retweet about your brand. However, an existing customer usually decides to follow a favourite brand.

LinkedIn

LinkedIn is a drive to be calculated with more than 270 million users. Two or more new people join LinkedIn or connect with others, every second. 

According to the Search Engine Journal, businesses like branding on Twitter and Facebook as opposed to LinkedIn.

LinkedIn is the platform for B2B marketing, not for B2C marketing. This platform proudly touts its professionals’ user base. Some of those professionals are connected with companies. These companies get further benefits from extra marketing. Hence, you must not overlook LinkedIn, especially if you are in B2C marketing.

These are the three social media accounts you should be active on, no matter what you are selling, doing, or saying.

Consider the lesser three

user engagement

Pinterest, Instagram, and YouTube are not part of the big three, that is why called ‘the lesser three’. These social media websites, however, also have a huge name in online media. You should be active on them as you are on the big three.

Pinterest

According to a recent study, Pinterest became a popular sharing platform than an email. This platform has the highest revenue per click as opposed to any other social sharing network.

Pinterest was once labelled as a social platform for women in its earlier life. However, today, they account for about half of Pinterest pinners, which is not much different from the gender perspective on other social media websites. 

Pinterest is the right place for posting via any gender, company, and brand.

Instagram

Instagram is a pictorial platform and an effective way to promote both one’s personal brand and business. Instead of posting, liking and commenting on photos, it can also help you grow a massive following.

Pictures get 5x higher engagement on Twitter, and photos get you about 93% of user engagement via FaceBook posts. On Instagram, you can upload only photographs and videos. That’s why this is one of the reasons for Instagram’s massive popularity. Uploading video into the mix of photos can get increase followers excessively. It is because visual content in social media is quite electric. 

Instagram is useful for nearly any type of business – from fitness coaches to booksellers, to conference speakers, to coders, to video game designers, to SEO companies, and accountants. Everyone is making a dent in the universe with Instagram.

YouTube

YouTube is the second-largest search engine in the world. Bing and Yahoo have been vying for that position, but YouTube gets a distinguished place, without even trying.

YouTube is a hit when it comes to video watching. In fact, it reaches more people than any other network. 

Any brand can post videos and offer its virality. However, a video does not have to be expensive or fancy for branding. It just needs to be on YouTube.

The two of the little ones

user engagement

The word ‘little’ here needs a disclaimer. Tumblr and Reddit are vast social media marketing platforms. However, their benefits come in niche sub-communities for people of shared interest. 

You might socialize with people like friends from the past and present on Facebook. However, on Tumblr, you will interact with people who share the same interests like you. In that sense, your target audience may be smaller but more focused.

Tumblr

Technically, Tumblr is a ‘blogging platform’, and it has enjoyed an impressive growth in its early life.

Earlier in 2013, Tumblr was raking up monthly page views that risen over 5 billion. With keen posting, and consistency, many companies have discovered that Tumblr is a standard place to make an impact within one’s niche business. Many of those companies also host their blogs on Tumblr, which is not recommended for SEO purposes. 

You can also use Tumblr to post blogs about your mobile app, which further helps in increasing app downloads.

Reddit

Reddit is a news website. However, it has an influence that goes beyond ‘headlines’, even if it is a social media news website. Moreover, these news headlines can be voted up and virally shared between people and communities. 

Reddit has the highest percentage of news-readers – about 62%, according to Pew researchers, among all the social media websites.

Reddit is a marketing channel that creates an engagement with subreddits (communities). These communities are engulfed with people who are passionate about knowing you and your business. This might work if you create relevant headlines and promotions to create an upvote in your stories.

Find one niche website

Lastly, explore the niche social media landscape. It may be an absolute waste of time and has zero ROI. However, on the other hand, you might find a world of untapped potential and dozens of leads. Therefore, it is worth doing some exploring.

Forget about the millions of followers and fans as it is all about finding a target audience. Check out a few popular niche websites, here:

  • Untappd – for beer lovers
  • Behance – for creative professionals
  • Care2 – for a green lifestyle
  • GoodReads – for people who love reading
  • Ravelry – for knitters and crocheters
  • Gentlemint – Pinterest for men

The best way is to find your niche social website on Google. You will surely find something.

Capture the attention of social media users

social media networking

Converting your WooCommerce website to a mobile app is one thing, but promoting it on social media landscape can be quite bewildering. However, if you follow the directed plan, you will definitely experience ROI.

  • You must join the big three: Facebook, Twitter, and LinkedIn.
  • You should definitely consider the lesser three: Pinterest, Instagram, YouTube.
  • You could check out two of the little ones: Tumblr, Reddit, too.
  • You possibly find one niche website.

Engaging more users on social media will help you discover the social nuances of your own niche. It is different for every business, region, target audience, and personal style.

Let us know in comments – which social media websites you have discovered are useful for your business. 

 

The anatomy of a perfect WooCommerce mobile app builder 

The anatomy of a perfect WooCommerce mobile app builder 

Mobile application is changing the way in which businesses reached customers and generated revenue using technology. Especially the popularity of shopping apps is the testimony to the fact that mobile devices and applications are the future of shopping.

The increasing number of mobile phone users across the globe has caused a revolution on the app stores. There are more than 2.57 million Android apps on the Google Play Store and more than 1.84 million iOS apps on the Apple App Store and the number is increasing each day. Clearly, the revenue through mCommerce is seeing a rise like never before as people are spending more time and money on apps. 

With the advent of DIY app creator tools like AppMySite, it has become easier to turn a website into app. It is clearly the smartest and most strategic step one can take for expanding their reach and increasing their revenue by tapping into the mobile market.

However, before you create your own WooCommerce app, you must know where you should invest your resources. By doing so, you will be able to harness the benefits of having an app to the maximum and also get an edge over your competitors.

In this article, we are sharing the list of the most viable and exquisite list of features of a perfect WooCommerce mobile app builder. Read further and determine your checklist before investing into one.

Fifteen commandments of success

By complementing your website with an app, you can woo potential consumers and provide more value and ease to the existing ones. In order to build the best WooCommerce app, you will need an app creator that comes with endless attractive features. Ensure the checklist discussed here and create an app that stands out amidst your competitors.

The fifteen must-have features of a WooCommerce mobile app builder are:

1.  User-friendly

Simple mobile app maker

The very purpose of a DIY app builder is to save you from the strain of thinking about how to convert a WooCommerce website into mobile app. Therefore, your app creator must save your time, efforts and money.

Get an app builder that allows you to work in a coding-free environment. The interface should be quick, seamless and intuitive enough to assist the user in making and publishing the app. It will be a surplus benefit if it comes with ample tool tips and tutorial videos that can guide you through. 

2. Affordable & Native Solution

Affordable app builder

Only because your app builder has ample of exquisite features, it should not burn a hole in your pocket. Look for a tool that offers a range of packages and comes at best industry prices. It is suggested that you go for an app builder that provides combined plans for both Android & iOS apps as it will give you maximum coverage.

Besides good packages, also ensure good quality. Do not settle for a hybrid or web view app as it will not benefit you in the long run. Instead, get a native app builder that can create fast and responsive apps that are capable of using the resources of the device.

Your apps’ success can multiply by leaps and bounds if your app builder also ensures ‘offline’ access. It will reduce dependency on internet and help people stay in touch with your app even in remote areas.

3. Preview Support

App builder preview support

Imagine building the complete app and getting a final product that is unsatisfactory, after paying for it. You will surely not want it. Therefore, get an app builder that allows you to preview every change and update parallelly.

As you proceed with the app builder, every step of progress like changes in logo, design, colour or more, should be trackable. Keep previewing your app icon, splash page, screens and more, as you keep designing and adding each element. Once done, you should be able to preview the app and get the first-hand experience on an emulator.

4. Engaging User Interface

Seamless app user interface

It is proven that an app that has an attractive interface can keep your users coming back for more and boost your conversions. Hence, ensure offering a smooth experience to your users to keep them returning back for more. In fact, 47% of mobile app users expect a page to load in 2 seconds or less.

Clearly, consumers opt for apps over websites for the sake of ease and convenience. Therefore, the need of a frictionless app further intensifies. Fetch a builder that creates apps that have a tempting user interface and have the ability to keep users engaged. An app with fascinating UI (User Interface) will ultimately ensure an amazing UX (User Experience).

5. Attractive Design & Layout

Smart app design and layout

Studies show that 94% of the first impressions of a mobile app are based on its design and ultimately determine the success of it. You have no other option but to design your app smartly and creatively. It will not only hook your users, but also elevate the visibility and presence of your app on app stores by fulfilling the design quality parameters.

The splash screen (loading screen), landing pages, logo, action buttons, category tiles, product menu, and more, should all be designed well and appeal the users’ senses. The content should be easy to perceive and the overall theme of the app should be coherent and reflect the identity of your brand.

6. Real-time Sync with Website

Smart app design and layout

Your website is something that your existent users are already well versed with. Your app must retain that sense of belonging and aid your website. This will build your brand recall value and help your trusted users recognize you easily. In short, the app you build, should be in complete sync with your website.

Any change made on the website should reflect in the app, and vice versa. It will help in securing the features of the websites, within the app, and make them identical. This will help in generating traffic share (app to website & website to app) and make the app management and usage easier for you and your consumers.

7. Smart Filtering & Sorting

Smart shopping app

Without a systematic and layered navigation system, you cannot expect your app to get popular. An app that facilitates easy navigation, has the ability to promote repeat sales, increase basket size and multiply conversions. Every brand, especially eCommerce stores, emphasize on this fact to ensure a flawless experience for consumers. Your app should be intuitive and help your consumers in meeting their shopping goals.

This can only be achieved by having an app that has smart searching, filtering and sorting tools. It should allow people to segregate products according to their varied preferences like size, brand, colour, or more. It will also help you in tracking their purchase activity and aid cross-selling and up-selling of your products. 

8. Seamless Checkout

Easy app checkout 

If you wish to have an app that is perfect from end to end, then besides other features, also ensure a seamless checkout for your users. The app should have a smart cart that allows people to add unlimited products and steer them to satisfaction as they shop. Allow people to add coupons, avail discounts, make changes, and more, as they proceed to checkout before making the final payment.

Consumers should be allowed to easily choose their delivery address and other information from the saved data and make changes to it, if needed. However, ensure they do not get fed up and keep the checkout steps and pages to a minimum. As a standard, there should not be more than three to four steps to the checkout process.

9. Multiple Payment Gateways

Multiple payment options

Payment Gateway is the elementary feature that allows you to cater to a wide range of customers and facilitate secure transactions for their purchases. The apps that have multiple payment gateways have a considerable advantage over the ones lacking this feature as more payment options ensure wider coverage.

Get an app builder that allows you to integrate as many payment gateways as you wish, for free. In fact, your customers should have the convenience of choosing their payment method at their checkout. Offer multiple payment options and gateways like cash on delivery, credit cards, debit cards, mobile wallets, or more. Let your customers shop in the way they want to. 

10. Social Media Integration

Social media integration in app

Social media has become the ultimate publicity tool for the success of any brand. An app that has a visible presence on various social media platforms can also rise above in Google search rankings. Therefore, your app builder must have the social media integration feature, and it will be great if it comes for free.

With this feature, you can link your social media accounts to your app and allow people to connect with you and share your stories and products on various platforms. You can use these platforms to promote your app and also run ‘install ad’ or other campaigns to compel people to download your app. You can also organize referral rewards campaign and incentivize users to use, test, rank, review and share your app.

11. Push Notifications Dashboard

Push notifications for mobile app

If you wish to promote your app well and boost downloads, you must have a robust strategy and infrastructural support for the same. An app that facilitates interactive communication with your users, is a bliss and push notifications can prove to be a useful tool for direct interaction. It can help you in stimulating new users, retaining existing users and bringing back lost users too.

Get an app builder that comes with an integrated push notification dashboard feature. You should be allowed to create, manage, schedule and send unlimited push notifications to your users. This will help you easily endorse your brand, send offers and updates and keep your users informed about you.

Suggested Read: Unleash the power of push notifications for your healthcare app.

12. Multi-lingual Support

 Multilingual mobile app

You can sell more to people by communicating with them in their own language as it connects people with your brand and you. Your app builder should come with this additional feature of multi-language support to make your users feel more related to the brand.

Translation tools often fail to justify the actual content of the app and much of the important information can be lost. Having a multi-lingual support can help you cover a wider demography and give your brand a global exposure. Get an app builder that customizes your app language as per the device settings of the users.

13. Content & ASO Support

Content Management for app

It is not sufficient to just have a fully functional app and publish it on the stores. Your app must be competent enough to gain considerable visibility and good ranking as well. Get an app builder that besides ensuring quality, also assists you with content management and App Store Optimization. It should also allow the integration of your CMS (Content Management System) pages to your app. 

It is evident that a well-designed app with an alluring icon can capture users’ attention and lead to conversions. The right ASO techniques and approach can further elevate your app’s presence and enhance its visibility and ranking. Besides, an app builder that has built your app will know it better inside out and ensure better optimization.

14. Analytics Support

Analytics

Once the app is launched on app stores, you must keep a track of the number of installs, uninstalls and other such activities that concern your app’s performance. It is crucial to get an app builder that comes with basic analytics support feature.

It will help you in monitoring the number of your app downloads and the periodic growth pattern of your app usage statistics. Analyze the statistics, ratings and reviews to enhance your performance. By knowing about your strengths and weaknesses, you will also be able to set new marketing and business goals. 

15. White-labelled Solution

White labelled app

If you prefer brand exclusivity and want to market your app as your own, you should look for an app builder that also offers White-labelled solution. All the prominent businesses and brands opt for this solution as it allows them to endorse the app built by the third party, as their own.

White-labelling removes any third-party branding from your app and helps you build your niche brand identity. This feature creates an impression among your users, that the app is a product of your brand and helps you enhance your branding and marketing road map. This should be an optional feature and not affect your budget if you do not need this solution.

Build the perfect app now!

Create perfect mobile app

This scrutiny of the various factors related to Android and iOS apps has been done in detail to give you a clear insight about the most important components of a perfect WooCommerce mobile app builder. Based on our anatomy and your deductions from the points discussed above, you can choose your app builder.

If you are worried about going overbudget in the due course of building an app with all the features discussed above, we have the perfect solution for you. Go to AppMySite free online app maker and build your app in a code-free environment at a nominal budget. The packaging and plans suit the different needs like only Android, or Android & iOS both.

Get the benefit of additional features like payment gateway integration, social media integration and push notification dashboard for free. You can also elevate the app’s functionalities with addon tools. Once the app is built and tested, you can proceed to upgrade and publish your app on platforms of your choice and reach out to the potential buyers in no time.

Ensure this tried and tested checklist of best WooCommerce app features and connect with infinite number of people and maximize your revenue. Contact AppMySite and build a premium app for your online store. Go ahead and claim your territory now!

Ready to market your app using social media? Avoid these 13 mistakes

Ready to market your app using social media? Avoid these 13 mistakes

Social media is predominantly helping businesses to reach each user globally. 

As per the insights of the Pew Research Centre, over 90% of retail brands are using two or more social media channels, and about half of all the people have at least one active social media account. This makes it clear that social media marketing offers enormous advantages to businesses in terms of awareness, engagement, traffic, and leads if it is done in the right way.

If you do not give attention to this way of marketing, it will drive away all your customers and damage your brand’s reputation.

With good social media strategies and a little common sense, however, you can keep away from voluntary errors.

If you have built an app using AppMySite WooCommerce app builder and are ready to dip your toes in the social media pool, then go through these 13 easily avoidable mistakes.

1. Not having a defined social media strategy

social media strategy

If you are introducing your brand presence on social media channels, you must know the answers of the following questions:  

  • How will social media help evolve your overall marketing goals? 
  • How will you quantify your social media efforts?
  • Which platforms are more associated with your target audience and social media objectives?

If, however, you blindly jump into social media surroundings, it can lead to a disaster. With every social media channel, you will need to have a policy, a plan, and a quantifiable set of objectives. 

Assure that you have a detailed social media strategy before you take a step forward. Also, your strategy must ensure your content is consistent, engaging, and helpful to your brand.

2. Not using an authentic ‘voice’

voice control

Humanizing your social media presence helps to create a personal, direct connection with your followers. 

Whenever you begin posting and tweeting, think about your brand history and identity, and learn how you can translate that into a social media ‘voice’. Once you have found your authentic voice, use that consistently in all your posts.

Do not go with stuffy or severe tone in your posts just because you are not posting to show your humorous, quirky, and casual side. 

Every brand is different. Use your unique voice to increase business growth and boost engagement.

3. Signing up for too many platforms

social accounts sign ups

Having a brand presence on more than one social media platform will likely benefit your business. However, it does not mean that you need to be present on all of them just because you can. 

For example: If you are running an accounting firm, it would be a smart move to show your presence on Facebook and LinkedIn, but Pinterest and Instagram probably, will not work for you.

With that said, go with the channels where your target audience is. Simply focus on your efforts to engage your brand’s ideal customers.

4. Letting the wrong people manage your accounts

social accounts

Social media is a personal expression of your brand voice and reputation. You should take care of it. 

If, however, you are allowing everyone to run your social accounts, and controlling the access, you will end up with a disaster.

It does not mean you can never outsource your social media account handlers or rely on a summer intern to manage your posts. Instead, it means that you should implement extreme caution. Also, you need to be sure that you can cut down unauthorized users before they can damage your brand reputation.

5. Posting the same content across every channel

social content

Each social media channel draws a different audience. All the channels have different content requirements. To get the best results, you should tailor your copy to suit each channel. The text included in your content should be interactive, useful, and relevant to your followers. 

For example: If you are posting a recent Supreme Court decision for a law firm, it would be appropriate for the LinkedIn page, but probably not for its Facebook page, where people are less technical and likely less interested.

Putting up high-quality pictures, infographics, and videos, however, are the exception to the rule. It is because this type of content performs well across all platforms. However, it is still important to keep your audience in mind. 

Remember to write unique blurbs for each post, specific to the platform. Always pay attention to optimal character counts and hashtag preferences for each platform.

6. Posting controversial, personal, or insensitive content

personal content

If your business is explicitly religious or political, it would be a good idea to stay away from posting on disruptive topics. You might be excited for a candidate who is standing up in an upcoming election, but a considerable chunk of your audience is probably not. Therefore, keep it to yourself. 

Avoid taking a controversial stand if your target audience is united on a particular social issue, or that issue is closely related to your brand.

Many businesses go overboard when it comes to personal content. Also, companies undoubtedly changed their work culture when the millennials entered the workforce. However, there are still boundaries for good social content, and certain personal posts are just out of bounds.

Let’s take the example of baby pictures. You can mark the birth of a staff member’s baby with a cute newborn picture. However, you can only do it if you are in a business that caters to babies. Else, save your baby photos for your personal account.

Keep your social media posts more professional and in good taste for your industry. These posts, moreover, should be related to your business or marketing objectives. 

Stay away from criticizing, insensitive, and offensive posts.

7. Continually promoting your brand

app branding

Most social media novices think social media marketing is all about putting their brand out in front of the audience. They also believe that over boarding the platforms with a large chunk of posts will be helpful.

Social media, however, is not designed for that. It is all about building relationships with your customers.

It is an ideal place for marketing, not advertising. It does not mean that you can never mention your brand name or promote your products and services. 

There is a place for promoting your content, but the non-branded content should far overshadow the branded posts. These branded posts should be engaging, entertaining, and worthy of sharing. Moreover, you need to go easy on call-to-action (CTA).

8. Getting the hashtag thing all wrong

hashtags

If you are using the wrong hashtags, you might come across all the awful things in the journey of promoting your brand.

Hashtags are useful for the people who are in search for your content. This way, they also help in boosting engagement. With this in mind, you should learn how to use them to your advantage.

Here are a few simple hashtag rules for your reference:

Do not go overboard: Instagram allows 30 hashtags in one post, but you do not go with such number. Many marketers say that there should be an optimal number of hashtags per post (like 6 or 7). If it goes more than that, your user engagement can go down. 

Keep your hashtags short, specific, and simple: Use capital words if you want more clarity. Also, do not forget to proofread to avoid embarrassing yourself later.

Use caution in your hashtags: When you are capturing a trending hashtag to promote your brand, make sure that you understand the context.

9. Forgetting the word ‘social’ in social media

customer service

Unlike other marketing channels, social media requires regular interaction with your followers. In actuality, give and take is the name of the game. This simply means you should monitor all your social accounts, regularly engage with your audience, and respond promptly to comments and questions.

Monitoring your accounts becomes necessary when you get negative or provocative comments that could affect your brand reputation. 

Do not neglect or delete your repulsive feedback. Else, use it as an opportunity to validate your customer service.

Here are some tips and tricks to remember:

Respond to everything: Counter every question or feedback you come across, with reasons. You cannot satisfy the trolls, but you should probably be answering about 90% of your comments and complaints.

Avoid the non-apology apology: Do not give your customers an excuse that you are not finding a good reason that didn’t meet their expectations.

Know when to escalate: Your simple goal is to solve the problem that triggered the complaint, but do not merely address the complainer. If, however, you come across a technical issue, pass it on to your engineers.

Understand when to take a conversation out of the public eye: Comments are open to visible to everyone. If, however, negative comments come in, it will result in a pile-on. You can suggest a direct message to resolve the situation one-on-one if it gets out of control.

Go personalized: Take some time off to personalize your response and avoid automated replies.

10. Spamming your own followers

social media spamming

Yes, you should be active on your social accounts, like from sharing content to updating status regularly. However, you should not overdo it. Else, your followers will turn off. 

Find the right balance. It must involve multiple variables, including the size of your audience, for how much time they are active, the channels you post on, and the resources you have to manage your social accounts.

While there is no such rule for the optimal frequency for social media posts, understand what the research shows:

  • Top brands on an average upload one post per day on Facebook
  • User engagement drops just after the third tweet per day
  • Posting 20 times per month on LinkedIn reaches 60% of the audience
  • Posting five or more times daily on Pinterest increases user engagement
  • On an average, posting 1.5 times per day on Instagram appears to have no downside

11. Not posting updates when your audience is most active

social media updates

You have spent a substantial amount of time creating amazing content. Therefore, posting it when it is likely to be seen would give you better results. 

According to marketing research, posting when your audience is active on social media can boost your engagement by 30% or more.

Luckily, you can figure out the best time to post on each channel on HubSpot’s articles. With these articles, you can find all the information you need to reach your social audience at the optimal time.

12. Not using automated social media management tools

social media management tools

With reference to the last two mistakes, you are probably wondering how you will manage to post at the right time of a day, in the right frequency on each of your social channels. 

To get the best results, you need to handle each of your social media channels proficiently. 

With that being said, many online tools can help to schedule your posts. Other tools also offer social listening, analytics, and reporting to augment user engagement. Some of the tools come free, while others offer affordable monthly plans with ample extra features. 

Read on to know some of the best multiplatform:

Hootsuite: This tool has a complete suite of social management tools, including scheduling, analytics, social listening, and RSS feeds. These tools further help in connecting with 35 different social apps. 

Buffer: This is a multiplatform scheduling tool that comes with powerful analytics and a browser extension for posting.

Sprout Social: This is an engagement and management platform with a Smart Inbox that routes all your social media posts into a single filterable stream. 

Here are some of the best tools for single platform management:

TweetDeck: This is a free tool for anyone with a Twitter account.

SocialOomph: This is a tool for organizing Twitter accounts with optional Facebook features.

Friends+Me: This is a free tool to manage your Google+ account.

SocialBro: This is a tool to target and engage your Twitter audience.

13. Buying an audience or paying for likes

social media likes

A large number of followers and a pile of likes ratify your social proof. However, it only helps in building your app visibility if your audience is genuine and have got organic likes. 

If you pay to get more users, it does not boost the engagement, improve ROI, or help you build relationships. But it is a desperate tactic, and can even damage your brand and legitimate social accounts.

Conquer the world of social media

Consider avoiding these mistakes once you have built your app via WooCommerce app builder as it can damage your brand reputation. 

Do not forget to monitor, measure, and analyse your efforts. Also, make sure you are driving traffic, reaching the right people, and seeing a good return on your social media investment.

If, by any chance, you are looking for options to build a mobile app, visit AppMySite to make your own native app in a code-free environment. 

 

 

Top ten video marketing strategies to popularize your app

Top ten video marketing strategies to popularize your app

The technological revolutions around the world are shaping our lives and moulding our future. With more than five billion mobile phone users and millions of apps on the app stores, mCommerce is set to see an unprecedented rise.

However, with the growing statistics, the competition is also growing. It is easy to convert your WooCommerce website into an app, but the real game begins when app promotions come in picture.

Just creating an app from a website is not enough. One must also aim towards getting more downloads to achieve conversions. Hence, having a great marketing strategy is must to make your app popular among your targeted audience.

Although, there are many marketing tools that can leverage your apps’ visibility, video marketing stands atop all of them. It is the most creative and appealing format of marketing, the powers of which are yet to be fully discovered.

Video marketing, when done strategically and smartly, can work wonders for your app. Read further and find out the top ten video marketing strategies that can skyrocket your app’s popularity and give your business, a new dimension of growth.

Videos empower mobile applications

Video creation for app promotion

Mobile apps have become a more appealing source of interaction between customers and businesses. The factors like effortless accessibility, ease and convenience of use and more, make apps better than websites any day.

Videos can further empower this magnificent invention of technology and take your business to new heights. It can empower mobile apps by making it more likeable, simple and interesting.

Today, many businesses are opting for video promotions through various tools and platforms. While some use it for explaining the features of the app or helping customers realize their goals, others use it for promoting their products and services.

Videos are considered better than other formats due to the following reasons:

  • People are 27 times more likely to click on a video ad than an image or text
  • Videos get 1200% more share than other content formats combined altogether
  • Videos attract around 41% more traffic and generate 80% more conversions
  • 95% of the information from a video message is retained by the users
  • Visual learning is grasped more easily by users and is preferred by everyone
  • Independent video streaming applications like YouTube are highly popular
  • Videos help in boosting the search engine results and ensure better ranking

The usage and implementation may depend upon your goals and the availability of resources at your disposal. However, you must have a strong layout or blueprint of your plan before you proceed to make use of video marketing. It will help you realize your potential to the fullest.

Video marketing is viable marketing

Benefits of video promotion

The marketing industry is in awe about using videos as a promotional tool. The splendid benefits have taken the world by storm and people are discovering new ways for using videos as a marketing tool, everyday.

Undoubtedly, video marketing has become a viable tool of marketing and can also help you in boosting your app’s visibility, reach and popularity.

Videos can fuel your online business prospective in the following ways:

  • Affects the psychology: Videos have a more influential impact on our minds as compared to texts and images. It compels even the laziest users to take certain actions like share, download, or more. It can highly manipulate the targeted audience to believe in your app and share it.
  • Has mass appeal: Videos appeal to people of all genders, class, age, qualifications, backgrounds and other socioeconomical divisions. From toddlers to old age veterans, videos can be perceived by anyone and everyone.
  • Looks more authentic: Videos mitigate trust issues as people tend to believe more on interactive content rather than a static one. Videos ignite emotions and promote confidence for making purchase.
  • Increases brand visibility: Videos are proven to create more brand awareness than other formats. As the message stays longer in the minds of the users, videos help in retaining your brand identity better among your potential buyers.
  • Communicates well: Since videos establish a better connection with users, it becomes easier to communicate the message. Besides, it also entails all the elements like text, images, visuals, sound and more and thus conveys the message well.
  • Google loves it: Videos make your visitors spend more time on your page. Longer exposure catalyses your SEO and ASO objectives and helps you attain better rankings on search engines. Optimized and embedded videos can work wonders for your brand.
  • Strengthens ROI: All the factors discussed above, lead to one highly desired output, and that is ‘revenue generation’. Videos ensure Return on Investment by boosting engagements, sales and conversions. 

Top ten strategies for success

Video promotion strategies

Video marketing can be carried out in a number of ways. It highly depends upon your budget, creativity and marketing goals. However, with a sure shot checklist, you can further elevate the potential of your app and make most of your resources.

The top ten tried and tested strategies of video marketing are as discussed below: 

1. Create Good Content:

Any marketing strategy is incomplete without good content. Do preliminary research, determine your marketing goals and then create compelling content by incorporating texts, visuals, images and sound.

The content should be strong enough to grip and win over your customers and hold them from start to end. You can take ideas from your competitors’ campaigns. However, always be original with the content and avoid plagiarism. 

2. Ensure Appealing Quality:

As the smartphones have reached the hands of millions of users, quality is something you cannot compromise on. Create high quality HD videos with the available resources at your disposal.

Ensure that the videos do not pixelate and suit every device. Optimize it for various hardware-devices and platforms. Also keep in mind, the technical facts like the aspect ratio, contrast, color schemes and more.

3. Be Creative & Interactive:

Create interactive videos

Let your creative juices flow as you proceed to create and market your videos. Make the videos interactive and talk directly to your users. You can also use few animated characters as your mascots to entice your users and capture their attention.

The first few seconds of the video are most crucial so use them properly. Highlight your motives and time the appearances well.

4. Phrase Strong Description:

Create a strong description for your video and include the relevant keywords. It should be concise and strong and depict your message clearly. Keep the language simple and free of technical jargon.

Avoid spilling unnecessary information and keep your focus intact. You can also include different links in the description depending upon the video and the platform.

5. Design Alluring Thumbnail:

Design thumbnail for videos

Thumbnail decides whether the user will bother to open the video and watch it. It is proven that YouTube videos with compelling thumbnails get more views and have longer watch time as well.

You can apply the same strategy to your apps promotional videos and design a thumbnail that attracts the users’ attention. You can also have a teaser that generates curiosity for watching the full video.

6. Include Call to Action:

Users often don’t take desired action until they are asked to. So, include one or more strong ‘calls to action’ like Subscribe, Install, Download, Follow, Share, Comment, or more.

‘Call to action’ commands will communicate your goal to the users in few words. It will also help you in manipulating your users into doing what you want.

7. Use Optimization Techniques:

Use the technical tools at your disposal and include elements that can help your app video rank higher on relevant platforms. Include tags and go for optimization tools and techniques that redefine the presence of your video altogether.

Also do not neglect the little elements like video title, tags, authors, licences and more as it can play a crucial role in giving your app more visibility and authenticity.

8. Reward users for Referrals:

Reward users for referrals

This technique is being widely used by businesses these days. Earn brand loyalty and free advocacy by urging your users to share the app or the video and incentivizing them in return.

It will help you in establishing long term and profitable connections. It will also aid the process of reaching your potential buyers, strengthening your brand image and increasing your lifetime value.

9. Promote on Social Media:

Social media has emerged as the most powerful tool of promotion in this day and age. Go for cross-platform promotions and share your marketing videos on your social media pages and accounts.

Social media promotions will help you in realizing the full potential of your apps. It will populate the traffic towards your app and also fetch real-time and instant feedbacks, reviews and comments.

10. Engage Influencers:

Besides aiding your marketing messages and mails with videos, you can also opt for this technique. Partner with popular influencers that can attract and inspire your target audience.

Compile videos of influencers praising or talking about your products and your app. Distribute and promote these videos across their profiles and your own, and make your app popular among their fanbase as well. 

Over to you

Promote mobile app with video

As discussed above, the checklist for your video promotion strategy can fuel your growth and help your app penetrate a wider market. Besides these, you can also come up with your own strategy and execute it. Create videos that offer solutions to your targeted audience.

It is true that video marketing is not easy. However, by using the resources at your disposal smartly, you can win half the battle. The rest will depend on the features and functionalities of your app.

To create app from website and seek more information on app marketing techniques, get in touch with AppMySite. It comes with many inbuilt intuitive tools and features that can help you cover the dynamics of video marketing and more.

Besides video marketing, you can also harness the potential of social media marketing. Discover the power and various aspects of this powerful tool and elevate your app popularity further.

To know more about social media marketing, click here: https://blog.appmysite.com/boost-your-app-downloads-with-social-media-marketing/

If you have already tried video marketing for your app, share your tricks and stories with us and our community. May the power of technology, always be with you!

Understand how to market your mobile app in 10 easy steps

Understand how to market your mobile app in 10 easy steps

You have driven your great mobile app idea into a reality, and yet, you are far from being a millionaire. Your app idea might not just be sufficient. It is a sad reality of the app market that great apps are still failing because of no user engagement. 

The best way to let your users know about your existence is to create an app from your website with AppMySite to hype your brand amongst them.

Your mobile app is not going to sell itself. To achieve absolute success, mobile app marketing is the key. Therefore, in this post, we will guide you with top ten tips to get started with your app marketing. Read on:

1. Test again and again before launching

If you have not followed any tests and launched your app, your users will probably leave a poor rating and complain about the design, and usability of the app. For this reason, you might not get a high rank in the app store results or keep a decent average rating. 

Testing your app thoroughly is the key. 

You can get some people who were not involved in the app development, to test your app for a while. 

It is a fact that if you have spent sufficient time working on something, it is tough to identify the ifs and buts of the app. App features that might make sense to you could be less sensible to others. 

Consider testing your app repeatedly before you launch your app, and even after the launch.

2. Choose the right app name

mobile app name

It does matter what kind of app you are building. Find out the two examples of the same genre:

Utility apps

If you are building a utility app, you must need something that is functional and shows some purpose. It is because a utility app has been designed to make the user’s life easier in some way. 

Therefore, the name of the utility app should be simple and clear with its functional utilities. People deliberately search for the work that they want in the stores. If you, however, use difficult names for your app, they may get involved in the mayhem. 

Game or social apps

For games or social apps, you may incline to something more memorable and quirkier. If your app does not involve practical and functional elements, name it with something that will stand out. 

Let us say: Plants vs. Zombies, a tower defense game.

The name of the gaming app does not explicitly express that it is a tower defense game but throws a quirky concept at you. You need to evaluate your aim of selling the app, whether it is based on the execution of an idea or a unique approach and creativity.

With this in mind, keep your app name short and simple. 

Make sure your app name does not get trimmed. If, however, it’s too long, shorten it. 

Unluckily, for giving a name to your app, there is no character limit because the font that you have used has no fixed width. Therefore, you need to do some trial and error. 

We have curated a few important parameters to consider when naming your mobile app to get started.

3. Create an eye-catching app icon

mobile app icon

An app icon promotes your app in the most important marketing spaces available to you, the app stores, and your user’s home screen. 

App websites, reviews, PPC ad campaigns, Facebook, are no more used to download apps. Users generally download apps directly from Apple’s App Store and Google Play Store. 

If your app stands out and represents your brand effectively on the App Store grid and Google Play libraries, it will be a key for your app’s success.

Here are the following tips that will help you keep your app icon sleek and stunning:

Make your design bold, yet simple

You need to focus on the basic concept of your app. Also, try to make sure that the app icon you will design really jumps out at you.

Complex icons generally lose definition and become unnoticeable on the results of app stores.

Take Angry Birds icon as inspiration, for example. The icon is original, simple, and makes the app stand out from others. You may notice that even the small icon can grab your attention.

Like any other branding exercise, choose a color palette and work out how you will use them in a complimentary layout before worrying about the details.

Be careful with text

The text on the app icon often dilutes the overall impact. Using striking shapes with unnecessary details detracts the icon. 

Some app builders are against using text. However, it can sometimes work. 

With that in mind, if you are using it, the text has to be large and a part of the design. You cannot directly paste it over the app design.

For example, the BBC news app, which is made up of text and a classic BBC red background, and the ESPN app, that has a bold, clear, and central to the designer brand name. 

These are examples of great use of text in the app icon. That means you need to design your app icon that visually represents the concept or functionality of your app. 

To be precise, your app icon should demonstrate functionality, content, or concept at the most basic possible level.

Keep image quality

If you are using Photoshop for designing a striking app icon, you may lose a substantial amount of definitions, unless you resize each element of the icon individually.

Make sure you take time to properly resize each app icon’s element to maintain distinctiveness and contrast between those elements.

A fuzzy, non-descriptive icon will rarely attract the user’s attention.

Know more about the importance of app icons, which is the most overlooked element of mobile app design, and help yourself get started with your design!

You must remember…

Your app icon will give you an added value if it is rightly designed. This helps you promote the repeated use of your mobile app.

A great app icon can draw your user’s attention when they are looking for a useful tool.

4. Press releases

press release

Understand the two primary purposes before you write a press release:

  • Take some time to think about the purpose of the report on the release of your app
  • Get your tone of writing in control with the initial perception of developing an app

Your aim should be to create awareness amongst your target audience and gaining some interest in blogs or news websites.

If blogs and news websites start talking about your mobile app, you have automatically created awareness among your target audience. However, there should be the right kind of recognition.

If we talk about bloggers, they usually share the content in the interests of their readers. But they are more technically sound and have more considerable expertise rather than their audience. 

News websites, on the other hand, are typically less tricky as they do not give their personal opinions and do more audience-focused reporting.

In that sense, a good press release helps you sell your app to the intended audience instead of a few dedicated enthusiasts.

You can consider these four points while writing a press release for your app launch:

Timing

When you are putting out your press release, there are always some optimum times of the week where you can increase your blog readership.

You need to find out what they are and push to get your app in talks on those days.

Search Engine Optimization (SEO)

When you make sure that your app hits the right keywords, you also need to ensure that your press release shows up prominently in search results.

You need to write your press release with SEO in mind as it will have two benefits:

  • Press release publishers will love to post your press release as it will drive more traffic to their websites and encourage you to publish more and more.
  • Press releases increase the likelihood of your target audience, finding your piece of content, even if they have not subscribed to the website it is posted on.

Avoid feature lists

The primary purpose of a press release is to generate some excitement or enthusiasm for your app amongst your target audience.

Therefore, avoid listing every feature. Besides, focus more on what makes your mobile app distinctive as opposed to your competitors.

Why is your app unique, what it offers, and why should your target audience be amazed about that? If you are mentioning answers to all these questions, you are spamming your copy. It is something that every app does, and thereby, you can probably skip mentioning it.

Link to the App Store

Do not link your content to your website. Ensure you provide direct links to the App Store or Google Play Store instead. 

If your press release has been successfully published and got more reviews, your target audience is likely to go through it. Do not push them to jump through the unnecessary loop of visiting your website first.

You can refer to a wiki-how’s article on writing press releases. It does not have app-specific stuff, but you will get a good idea of structuring a press release, how long it should be and what you should focus on.

5. Write a concise and simple app description

mobile app description

Do not leave writing your app description to the last minute. It is important to market your app.

When you are going to publish your app, you are sending it to potential reviewers. Also, you are using it on the App Store in press releases that help you sell your app.

Here are a few points that you should know before writing an apt description:

Start your description that really grabs attention

Take a reference for any app in the App Store. The way the app description has been written and shown by default (before you click ‘More’).

That is of about two or three lines, which are required to convince a user that your app might be worth their attention.

If the first sentence does not make your potential users read more, add app screenshots. Else, you are going to lose your prospective customers at first sight. 

Be concise and make your app description as interesting as it can be.

Be clear about your genre

If you are building a gaming app, do not leave it like a guessing game. Tell your users what your app is all about.

Explicitly explain why your app is unique from other apps. Besides, you should also write why your app should be chosen over the competition. 

However, you need to make sure that your app description should not look like a long list of app features. Remember that this is a marketing document, not a tech specification. It is important to consider if you are using bullet points.

Invest some time and get your app description right and to-the-point.

6. Leverage social media

social media marketing

Make the best use of social media platforms. However, it should be real.

Find two reasons to create a great social buzz around your app:

  • It is a cheap and effective advertising tool
  • It is good for Search Engine Optimization (SEO)

Sometimes, it becomes difficult to trust the authority of someone you do not know. The anonymity of the internet makes it tough to believe. It could be the app developer posting on social accounts.

For example, when your friend likes a restaurant or a movie, you can be sure that the same person is posting pictures on their social channels.

A ‘like’ or ‘tweet’ is as valuable as a review or advertisement, specifically if your app has a social component.

Join in with the conversation

Avoid spamming on Twitter or Facebook. You should try to engage in conversations with your potential customers. 

With social media, your app’s visibility is great. However, most importantly, you need to get people more interested and encourage them to return.

You need to find the places where your users are asking for what you are offering and then share it with them. Try not to make it a marketing story. Else, it will turn users off immediately.

The best way to make people aware of your business is to have real conversations with them that are socially approved.

7. Get reviews for your app

customer reviews

Many review websites will give you an honest opinion instead of giving you an advertising spiel. 

The following are a few review websites:

FreshApps: It is similar to Reddit or Digg, wherein users can post and upvote mobile apps.

Daily App Show: This website has a ‘featured’ section that provides you valuable text reviews including videos.

iusethis: This website features how many people have been or are using your app, along with reviews, comments. 

However, there are many other websites where you can post your app to get reviews.

Get some opinion floating around your app using such websites.

Here are a few considerations that you should remember while searching for review websites:

  • Ensure including all the information the reviewer may need.
  • Do not forget to include the app name, description, features, brand name, contact information and, most importantly, a link to the app store page.
  • Keep the reviewer positive when they are reviewing your app. Make their job easy. Else, they may not bother with it at all if you make it too complicated.

8. Use landing pages

app landing pages

It is a simple strategy to market your app. You need to be more focused on getting users to find your app quickly and easily.  

Do not push them to search your website for a product page. Using landing pages help you send your users straight to what they are looking for.

Landing pages drive traffic to your app, whether it will be from Facebook or Twitter. You can make these pages as a default destination when users want to share your app using social media or email.

Unlike the Apple App Store and Google Play Store, your landing page has no constraints for selling your app. On landing pages, you can experiment with a short or long copy to increase user engagement. Furthermore, you can also use animations, demo videos, and screenshot galleries. 

With AppMySite free online app maker, you can curate a theme for your app landing page that will help you draw your users’ attention. 

9. Do not include only text. Use audio or video, and other formats

video marketing

As you know, people are lazy. They do not want to read the entire text. 

If people do not identify a benefit while they read something, they will not probably read. It is because you are encouraging them to read, but they do not know what they want. 

The easiest solution is to create videos that help your people know about your products and services without making them read a wall of text.

Videos can be created as simple as a narrated showcase of your product.

Today many apps are using flip board’s ad, which is on a higher-budget, but the equivalent of the simple video. It does not even need a voice over, though many will.

10. Use screenshots to sell your app

app screenshots

Similar to the app description, you can also use screenshots of your app to pitch. 

While they do not have to be just screenshots, you must integrate text into your screenshots, that make your people understand about your app.

You are familiar that people are less likely to click on the ‘more’ button, rather than looking at your screenshots. Therefore, you will have a short window to describe and sell your product.

The ending notes

Most brands are using different social channels and marketing tools to make their app flourishing. 

Mobile marketing, today, has scooped up the entire web like a gushing wave.

Indeed, with marketing data, everything is evolving. Even if you are using social media, email, or search options, consumers do like to connect with your brand. 

While developing and maintaining a good marketing campaign takes time and effort, you may need to re-evaluate your strategy and marketing tools until perfected. This is how you adapt to changes in the marketplace to align with today’s consumer behaviour.

In this modern world, people are either asleep or connected. Therefore, never leave them alone as they have mobile phones to connect with you and your business. 

Now that you know how to market your mobile app in ten easy steps, you must bring your brand story where your users are, and grow your business. 

If you are questing for mobile app builders to build your app, just by the way, you can get in touch with AppMySite WooCommerce mobile app builder to give your business new heights.

What makes AppMySite the best mobile app builder? 

What makes AppMySite the best mobile app builder? 

As a reputable business owner, most of us have already made a mark on the e-commerce platform. The stunning websites we own are a proof that we followed the trend and moved from physical to virtual world.

It is now time to redefine your online business with efficient mobile apps, that caters to customers who prefer m-commerce over e-commerce. With a whooping retail sale of 41.2 USD billion in the United States, mobile e-commerce is expecting to contribute a 338 USD billion.

This is a clear indication that currently, customers from around the world prefer shopping on their smartphones because of the mobility. This is amongst the chief reasons why most businesses in the present day and time own a mobile app to capture maximum audience.

Building apps, however, is not a child’s play. Not only will you need an enormous budget to create an app but also a considerable amount of time. This possess a great challenge to small and mid-scale businesses who look forward to creating an app but don’t have enough resources to accomplish that.

AppMySite’s mobile app builder was launched with the objective to empower small business holders to step into the world of m-commerce. There may be more than 50 app builders in the markets, but very less that offer instant apps on a shoestring budget without comprising on the performance of the app.

Besides making it extremely simple for non-technical people to create an app in code-free environment, AppMySite ensures the process is not lengthy and boring.

Let’ see a few app features that makes it one of the best app builders:

Native app development 

Native mobile application

Like we said, the apps build on this platform do not compromise with their performance. This reason to back this fact up is development platform on which apps are created. 

Native app development is currently amongst the most advanced platforms to take up for creating apps. If you research the market, you will discover that a handful of app builders create apps through native development. 

Hybrid apps lack performance and mostly fail to satisfy the end users because they are extremely slow and user-interface is not as great. You can read more about the difference between the two here. 

Thus, the apps create by AppMySite are not only faster to load but they are also quicker to operate, from the end user’s point of view. These apps are capable of utilizing the devices resources to complete capacity which makes them more efficient compared to any other apps. 

If you go with custom app development, it takes a year at a minimum to develop an app on a native environment. However, AppMySite’s WooCommerce app builder makes it possible to build a native app within minutes of signing up. The best part is that native apps are better recognised by Apple App Store and Google Play Store, that further enhances rankings on a long term basis. 

Dynamic cart features 

Smart cart and checkout

We understand that every e-commerce app comes with a cart, that makes this feature a very common one. However, you may not come across a smart cart feature in apps built with an app builder.  

Your customers can enjoy a smooth checkout process by adding as many products as they like in their cart and also quick view them from within the cart. 

Additionally, it also possible to allows customers to apply and avail coupons on their entire shopping. Enable customers to keep their favourite products in their cart for an unlimited time. 

Excellent user interface

In Sync with your website

In the first section, how native apps perform impeccably and improve user’s shopping experience too. In the same light, you can extend an impressive user experience to all your customers. 

Apps that fail to make an impact on the users usually don’t succeed in keeping them tied for a long time. User interface is an important aspect that keep customers motivated and engaged over a long period. 

Personal account & profile 

Personalised account & profile

Very rarely will you find instant apps that have a personalized profile and account screen for the customers. Normally, reputable apps from big enterprises extend this feature to their patrons. 

This feature allows customers to set their profile image via phone camera or from the gallery, and also change it at any time. With the help of this feature, your customers can also keep an address book which further helps them save time while placing an order. 

As a part of their account details, customers can check their order history.

Automatic product & category population 

Product details

It is almost impossible to maintain a website without technical knowing how to do it hiring a resource to do it. You will always need to add more products, remove the ones that you don’t sell any more, change images and more. 

This feature comes as a rescue to help save funds and time to maintain the app. The apps build on this platform automatically populate themselves when changes are made to your website. The changes are made to the app without damaging its aesthetics. 

In the same manner, when your convert your WooCommerce website into mobile app, every category and product that is on your website will be automatically populated on the app. This simply means that your app will be in real time sync with your website. 

Multiple payment gateways

Multiple payment gateway

AppMySite supports all payment gateways from all around the world. Regardless of where you are located geographically, it is possible to accept payment from customers based in any part of the world. 

This not only makes it easier for you but also smoothens customers checkout process. Additionally, this features helps portray an image of your brand as a reputable one and instantly builds customer trust. 

Integration of CMS pages

Add multiple CMS pages

This is the last section of this post but certainly amongst the important one. With AppMySite, you can integrate as many CMS web pages as you like on your app. 

It is easier to keep customers hooked when you regularly add engaging content on your app. Add blogs to your mobile app that your customers can share on their social media pages. 

Additionally, you can also share your company story with an about us page with the help of this feature. 

Build your app in minutes 

We discussed a host of features that AppMySite offers. You no longer have to worry about investing a big budget to build an app. It is now possible to create an app within minutes. Just follow these simple steps: 

  • Design your app icon by changing the font colour or uploading your brand logo
  • Add a personalized touch to your app by customizing the splash screen, dashboard and more.
  • If you don’t want to find high-definition images, you can simply upload from a free image gallery.
  • Enhance the dashboard by making the app layout more interactive. You design your header, banner and more. 

Build your own app with AppMySite for free and publish on Apple App Store or Google Play Store or both. 

Mobile Application Technology: Trends that will rule 2020

Mobile Application Technology: Trends that will rule 2020

Mobile apps have emerged as the most fascinating technological revolutions. The technology is evolving with the speed of light and is extending to dimensions, unlimited and unimaginable. From your morning alarm to the book that you read or the web series that you watch before sleeping at night, app technology has marked its presence everywhere.

It will not be an exaggeration to state that this age belongs to mobile application technology and will be ruled dominantly by the same in near future as well. For instance, mCommerce is observing a rise like never before as more and more businesses are creating app from websites everyday.

There are innumerable examples that testify the importance of mobile apps in our day to day lives. As a hardcore tech-savvy or just as a curious soul, if you are interested in the developing trends of technology, this article is meant for you. Read further and discover the most mind-blowing trends of mobile app technology that are set to take the world by storm.  

Top ten trends that will rule 2020

To determine your business goals and to shape your vision for the future, you must be aware of the changing ways of technology. It has become easier to make your own app for free and rule the sphere of mCommerce.

The app trends have seen many other spectacular developments that are changing lives across the globe. The trends will continue to influence our lives in the near future as well.

As we are heading towards 5G, many technological changes that seemed a distant dream will become more feasible. These technological acquisitions and implementations will not only empower businesses, but also affect our day-to-day lives on a personal and global level.

The mobile app technology trends that will remain hot in 2020 are:

1. Wearable & Foldable Devices

Wearable mobile devices

Studies state that the export & import of wearable devices is seeing a rise like never before. Smart wearables like the Fitbit, Apple Watch and HoloLens have already gained immense popularity. This year, body-suited devices will become the go-to source for various purposes like health monitoring, mobile computing & connectivity or even for the sake of smart accessorizing. These wearable gadgets communicate with mobile applications to deliver information in new ways and empower many industries like sports, fitness, fashion, and healthcare.

The world is also thinking beyond desktop and laptops as flexible displays and foldable devices are becoming the next big thing. As evident, the market is already surging with curiosity and amazement for the wearable & foldable technology. 

2. On-Demand Apps

This trend is catching up in 2020 as businesses are converting their websites into apps. WooCommerce app builder tools are catering to the growing demands of affordable and native apps and delivering quality apps in no time. Apps are in demand in every industry and users are already spending more than $57 billion dollars a year using on-demand services.

Medical services on demand, cab on demand, virtual coaches, salon services, maintenance services are all available on apps. With the increasing benefits of technology, the functionality of business apps is also increasing and making lives easier. Having an app for your store will become an absolute necessity for success this year.

3. Mobile Wallets

Mobile wallet digital money

The shift from paper money to plastic money was a great revolution. People prefer using Credit & Debit cards for their day-to-day transactions. However, mobile wallets & digital money is rapidly taking over and becoming a better alternative to the existing modes of transaction.

Digital payment entities are facilitating business as people are easily shopping and paying online with multiple payment gateway options. Bank tokens and digital loyalty rewards management have become easier with this technology. Thus, digital coins, tokens and wallets will get more popular and their application will also expand this year. 

4. Internet of Things

Internet of Things

The IoT technology is nothing new and every technologically aware individual might have come across this term. It is the network of devices connected with the internet, that is making our daily lives more convenient and easier. It enables the automated control of many devices like our domestic appliances, security systems and more.

Remote access of these devices is being facilitated by the IoT technology. It is greatly influencing and shaping our household systems, automobile industry, healthcare sector and more. According to Statista, a data science entity, the revenue from IoT technology will surpass $1.6 trillion by 2025, and thus, it is worth your time and investment. 

5. Artificial Intelligence

Artificial Intelligence in Mobile App Development

This technology made way in the mobile app development industry ages ago. However, the nominal rate of current usage metrics of Artificial Intelligence does not justify the vastness of this technology. Unlike popular belief, its usage goes beyond virtual assistants like Alexa and Siri.

It further extends to image, face & voice recognition, data comprehension and even sentiment sensors. These features are now also being integrated in mobile app technology to enhance the apps’ performance. Artificial intelligence is certainly making our lives easier by incorporating learning, reasoning and self-correcting abilities into our machines and gadgets.

6. Augmented Reality

The technology of Augmented Reality is being used in mobile apps to suffice a variety of requirements. One of the most popular implications involves the use of this technology in gaming apps. Virtual makeup, styling, dressing, designing and accessorizing apps are also using this technology to empower their systems.

The application of Augmented Reality will expand beyond the health, entertainment, fashion and clothing industry and spread to sectors like real estate, home décor, and more, as people will make use of perceptual information to test things in virtual spaces and real world-environments before buying them.

7. Chatbots

Woman using chatbot technology

Chatbots are the software that communicate with us through audio, text, images or other medium. With passing time, the technology is turning more advanced and interactive. Such systems are now simulating human behavior and are being freely used in app technology. The interactive chatbots are being used domestically and commercially for innumerable purposes.

Although, the percentage of mobile apps using this technology is still quite low, the scenario is expected to change from this year. Chatbot technology is already shaping messaging apps, speech-assistants, talking toy-apps and more and is expected to further expand this year. The relevance of chatbots will expectedly grow more distinct in 2020.

8. Cloud Computing

Cloud Computing technology

Cloud computing technology, despite being quite old, has not reached the zenith of its potential yet. However, the technology has already penetrated to the app development sector in forms of unlimited data storage apps and integrated data management systems.

In the age where data is power, every individual or business needs huge data convergence, assimilation and dissemination hubs. Thus, cloud computing technology is constantly evolving and expanding, thereby enhancing and empowering the performance of apps.

9. Predictive Analysis

You might be indifferent to the term ‘Predictive Analysis’, but its application is so immense, that you come across it daily. The ‘predictive text’ feature on your phone that aids your chat apps, is one great example of predictive analysis technology. However, it is not just limited to that. This technology is being widely used to forecast events for data.

There are entertainment apps that suggest shows & movies based on your past viewing history, shopping apps that suggest products based on your purchase history, and the list goes on. Besides customized suggestions, this technology is also being used to empower businesses by predicting performance of various assets and giving empirical and quantifiable data for the same. 

10. Enterprise Mobile Management

Enterprise Mobile Management

As the name suggests, enterprise mobile management (EMM) is a set of people, organizations and systems, using mobile technology for streamlining businesses. From registering employee attendance with biometrics to managing document security, finances, files, projects and synchronizing various departments, this technology is doing it all.

Businesses are opting for these centralised management systems that can also be operated from mobile phones. Enterprise Mobile Management systems are being integrated into mobile applications for the smooth management of a digital ecosystem for businesses. With the growing trend of offices expanding beyond concrete walls, and turning to liquid work spaces, mobile based enterprise management is bound to grow in the coming years.

Tap into the technological treasure-chest

As we are ready to step into a new era of technical richness, security and finances become the primitive concern. One needs to know which path to take, how to proceed and where to invest, in order to make the most of the opportunities.

If you are thinking of harnessing the advantages of mobile app technology, you must determine your potential and the scope of your brand first. You need not integrate all the features discussed above. Fathom your requirements and ensure the integration of only those features and services that are necessary and productive for your business.

To tap into the world of mobile technology, you can build an app with a DIY WooCommerce and WordPress app builder tool like AppMySite. It is empowered with the latest AI technology and ensures the best features for your Android and iOS apps.

Catalyze your success with the right information and the most efficient technological tools. Keep following our trending articles for more such informative and entertaining content and stay updated. 

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.