Mobile Application Technology: Trends that will rule 2020

Mobile Application Technology: Trends that will rule 2020

Mobile apps have emerged as the most fascinating technological revolutions. The technology is evolving with the speed of light and is extending to dimensions, unlimited and unimaginable. From your morning alarm to the book that you read or the web series that you watch before sleeping at night, app technology has marked its presence everywhere.

It will not be an exaggeration to state that this age belongs to mobile application technology and will be ruled dominantly by the same in near future as well. For instance, mCommerce is observing a rise like never before as more and more businesses are creating app from websites everyday.

There are innumerable examples that testify the importance of mobile apps in our day to day lives. As a hardcore tech-savvy or just as a curious soul, if you are interested in the developing trends of technology, this article is meant for you. Read further and discover the most mind-blowing trends of mobile app technology that are set to take the world by storm.  

Top ten trends that will rule 2020

To determine your business goals and to shape your vision for the future, you must be aware of the changing ways of technology. It has become easier to make your own app for free and rule the sphere of mCommerce.

The app trends have seen many other spectacular developments that are changing lives across the globe. The trends will continue to influence our lives in the near future as well.

As we are heading towards 5G, many technological changes that seemed a distant dream will become more feasible. These technological acquisitions and implementations will not only empower businesses, but also affect our day-to-day lives on a personal and global level.

The mobile app technology trends that will remain hot in 2020 are:

1. Wearable & Foldable Devices

Wearable mobile devices

Studies state that the export & import of wearable devices is seeing a rise like never before. Smart wearables like the Fitbit, Apple Watch and HoloLens have already gained immense popularity. This year, body-suited devices will become the go-to source for various purposes like health monitoring, mobile computing & connectivity or even for the sake of smart accessorizing. These wearable gadgets communicate with mobile applications to deliver information in new ways and empower many industries like sports, fitness, fashion, and healthcare.

The world is also thinking beyond desktop and laptops as flexible displays and foldable devices are becoming the next big thing. As evident, the market is already surging with curiosity and amazement for the wearable & foldable technology. 

2. On-Demand Apps

This trend is catching up in 2020 as businesses are converting their websites into apps. WooCommerce app builder tools are catering to the growing demands of affordable and native apps and delivering quality apps in no time. Apps are in demand in every industry and users are already spending more than $57 billion dollars a year using on-demand services.

Medical services on demand, cab on demand, virtual coaches, salon services, maintenance services are all available on apps. With the increasing benefits of technology, the functionality of business apps is also increasing and making lives easier. Having an app for your store will become an absolute necessity for success this year.

3. Mobile Wallets

Mobile wallet digital money

The shift from paper money to plastic money was a great revolution. People prefer using Credit & Debit cards for their day-to-day transactions. However, mobile wallets & digital money is rapidly taking over and becoming a better alternative to the existing modes of transaction.

Digital payment entities are facilitating business as people are easily shopping and paying online with multiple payment gateway options. Bank tokens and digital loyalty rewards management have become easier with this technology. Thus, digital coins, tokens and wallets will get more popular and their application will also expand this year. 

4. Internet of Things

Internet of Things

The IoT technology is nothing new and every technologically aware individual might have come across this term. It is the network of devices connected with the internet, that is making our daily lives more convenient and easier. It enables the automated control of many devices like our domestic appliances, security systems and more.

Remote access of these devices is being facilitated by the IoT technology. It is greatly influencing and shaping our household systems, automobile industry, healthcare sector and more. According to Statista, a data science entity, the revenue from IoT technology will surpass $1.6 trillion by 2025, and thus, it is worth your time and investment. 

5. Artificial Intelligence

Artificial Intelligence in Mobile App Development

This technology made way in the mobile app development industry ages ago. However, the nominal rate of current usage metrics of Artificial Intelligence does not justify the vastness of this technology. Unlike popular belief, its usage goes beyond virtual assistants like Alexa and Siri.

It further extends to image, face & voice recognition, data comprehension and even sentiment sensors. These features are now also being integrated in mobile app technology to enhance the apps’ performance. Artificial intelligence is certainly making our lives easier by incorporating learning, reasoning and self-correcting abilities into our machines and gadgets.

6. Augmented Reality

The technology of Augmented Reality is being used in mobile apps to suffice a variety of requirements. One of the most popular implications involves the use of this technology in gaming apps. Virtual makeup, styling, dressing, designing and accessorizing apps are also using this technology to empower their systems.

The application of Augmented Reality will expand beyond the health, entertainment, fashion and clothing industry and spread to sectors like real estate, home décor, and more, as people will make use of perceptual information to test things in virtual spaces and real world-environments before buying them.

7. Chatbots

Woman using chatbot technology

Chatbots are the software that communicate with us through audio, text, images or other medium. With passing time, the technology is turning more advanced and interactive. Such systems are now simulating human behavior and are being freely used in app technology. The interactive chatbots are being used domestically and commercially for innumerable purposes.

Although, the percentage of mobile apps using this technology is still quite low, the scenario is expected to change from this year. Chatbot technology is already shaping messaging apps, speech-assistants, talking toy-apps and more and is expected to further expand this year. The relevance of chatbots will expectedly grow more distinct in 2020.

8. Cloud Computing

Cloud Computing technology

Cloud computing technology, despite being quite old, has not reached the zenith of its potential yet. However, the technology has already penetrated to the app development sector in forms of unlimited data storage apps and integrated data management systems.

In the age where data is power, every individual or business needs huge data convergence, assimilation and dissemination hubs. Thus, cloud computing technology is constantly evolving and expanding, thereby enhancing and empowering the performance of apps.

9. Predictive Analysis

You might be indifferent to the term ‘Predictive Analysis’, but its application is so immense, that you come across it daily. The ‘predictive text’ feature on your phone that aids your chat apps, is one great example of predictive analysis technology. However, it is not just limited to that. This technology is being widely used to forecast events for data.

There are entertainment apps that suggest shows & movies based on your past viewing history, shopping apps that suggest products based on your purchase history, and the list goes on. Besides customized suggestions, this technology is also being used to empower businesses by predicting performance of various assets and giving empirical and quantifiable data for the same. 

10. Enterprise Mobile Management

Enterprise Mobile Management

As the name suggests, enterprise mobile management (EMM) is a set of people, organizations and systems, using mobile technology for streamlining businesses. From registering employee attendance with biometrics to managing document security, finances, files, projects and synchronizing various departments, this technology is doing it all.

Businesses are opting for these centralised management systems that can also be operated from mobile phones. Enterprise Mobile Management systems are being integrated into mobile applications for the smooth management of a digital ecosystem for businesses. With the growing trend of offices expanding beyond concrete walls, and turning to liquid work spaces, mobile based enterprise management is bound to grow in the coming years.

Tap into the technological treasure-chest

As we are ready to step into a new era of technical richness, security and finances become the primitive concern. One needs to know which path to take, how to proceed and where to invest, in order to make the most of the opportunities.

If you are thinking of harnessing the advantages of mobile app technology, you must determine your potential and the scope of your brand first. You need not integrate all the features discussed above. Fathom your requirements and ensure the integration of only those features and services that are necessary and productive for your business.

To tap into the world of mobile technology, you can build an app with a DIY WooCommerce and WordPress app builder tool like AppMySite. It is empowered with the latest AI technology and ensures the best features for your Android and iOS apps.

Catalyze your success with the right information and the most efficient technological tools. Keep following our trending articles for more such informative and entertaining content and stay updated. 

Complement your online jewellery store with a WooCommerce mobile app

Complement your online jewellery store with a WooCommerce mobile app

The rapid technological revolutions are posing new challenges and unlocking new opportunities for businesses. Every industry, small, medium or big, is aligning its business practices with the changing technology. The advent and evolution of mobile apps, is one such change that is influencing all markets across the globe.

The fascinating jewellery industry is not alien to these changes. This billion-dollar industry has also evolved and branched out, thereby adapting to the technological advancements. The jewellery market is achieving new dynamics, as apart from selling on websites, store owners are also tapping into the mobile market.

The easy and affordable availability of simple WooCommerce app builder tools like AppMySite, has brought mCommerce within the reach of every business. Read further and find out how you can elevate your jewellery business by complimenting your online store with a mobile app.

Mobile apps are the future of your business

online jewellery store 

It won’t be an exaggeration to state that the markets will confine on our palm tops and people will only shop on apps in near future. As a business owner, it is both smart and profitable for you, to be future-ready.

By doing so, you will not only be able to tell your consumers that you are ahead of your competitors, but also offer them more ease and convenience. Turning your website into an app, can help you in ways you can’t even presume.

To introduce you to the wonders of the technology, we have summed up the major benefits of mobile apps, and listed it below. Before you discover the process of creating a unique app for your store, get well versed with the profits.

Few of the most fascinating advantages of having a mobile app for your business are as discussed below:

Mobile apps can outperform websites:

The outgrowing number of Android & iOS apps on the app store is a proof of the fact that the future of mCommerce is strong and highly promising. A business can maximise its potential by complementing its online store with an app.

An app outperforms websites in many ways. For a better understanding, we have listed the prime benefits as follows:

  • Ease & Convenience: Apps offer more ease and convenience to shoppers. As a result of this effortless accessibility, people spend more time and money on apps and keep returning too.
  • Consumer Loyalty: Unlike websites, people don’t just buy and then forget your brand never to return again on apps. In fact, apps ensure better conversion and retention rates.
  • Higher Profits: Elegant apps with user-friendly layout tempt people to buy more. Eventually, the loyal buying behaviour increases the basket size and boosts revenues.
  • Better Recall Value: Apps add value to business and enhance brand recognition. Your app icon flashes every time your users open their phones, thereby building brand recall value.

App technology can expand your reach:

App aids business growth

Studies show that over two million people shop for jewelry every day. By aiding your business with an app, you will be able to allure a large number of potential buyers who are both tech savvy and fans of exquisite jewelry.

Businesses can reach more people by harnessing the technological benefits of mobile apps. Some of those beneficial factors are:

  • Power of AI & AR: Apps have become more responsive and capable with the infusion Artificial Intelligence and Augmented Reality. There are apps that are allowing consumers to virtually design their own jewelry and test it. It is a great example of what this technology can do to promote your success and expand your reach.
  • Online wallets: Jewellery is no peanuts and people think twice before paying the hefty amount for it. With multiple payment options present online, security and safety become the primary concerns of buyers. Safer and more secure payment gateways and online wallets are facilitating payments worldwide.
  • Virtual Management: Apps are easily manageable and can almost become a virtual business unit and market place. The smart technology makes it easy for you to manage your online business and reach many potential shoppers.

Branding & marketing is easier with mobile apps:

Apps are a great tool for managing your marketing related activities. You can elevate your branding and publicity practices with a fully functional app.

In the marketing sphere, apps can be beneficial in the following ways:

  • Enhance Communication: An interactive app can help in enhancing communication with your users. It can help you in engaging better with your consumers.
  • Support Content Marketing: An app builder that comes with in-built content marketing support is a boon. You can easily optimize your settings, send push notifications and offer blog-based information to your users with an intuitive app.
  • Aid Performance Analysis: Monitoring the ratings, reviews, feedback, purchase pattern and more, can help you in getting an insight into your strengths and weaknesses. It can also help you in improving your performance and determining new marketing goals.

Devise the best strategy for absolute success

Successful business strategy

It is evident, that having an app for your jewellery business can amplify your growth. However, just converting your WooCommerce jewellery store into an app is not enough. It is important to proceed with the right strategy to make the most of this technology.

In order to do so, you can consider the factors and tips enlisted below:

  • Get Creative: More than just an ornamental accessory, jewellery is the statement of one’s personality and status. Thus, think beyond Carat, Color, Clarity & Cut and include Creativity in your approach. Break the traditional barriers and create your own niche & signature.
  • Personalize the Experience: Segregate your customer-base & products and strategize accordingly. Daily use jewellery should be sold differently from the ones meant for special occasions. Similarly, offer customised experience to different consumers based on their age, gender, social background and more.
  • Ensure Value for Money: Win the trust of people before making them invest in your brand. You can justify the dearness of niche products by giving examples of implementation of ‘Fair Trade Policy’. People can pay more if they know that they are spending it on something good.
  • Be Authentic: Security & value for money is sought greatly by jewellery shoppers. Provide ample proof of authenticity of products and security of payment gateways to satisfy your buyers. Remember, transparency boosts business-consumer relationships.
  • Provide information: Jewelry price is often subject to market fluctuation. Send alerts to users about price drops, sales, new arrivals, discounts and more. Also, be clear about your shipping, return & refund policies. Besides offering great products, also offer thorough information about the product.
  • Use Visual Aid: People buy what they see. Make your app aesthetically appealing with product pictures. You can also partner with celebrities and take help of influencer marketing to build social proof for your brand. This will help you in roping in new and potential customers.

Spend wisely, build smartly

Build native app affordably

A great app can expand your abilities as a business. Many jewellery store owners are already surging on success by going that extra mile.

However, to make the most of the opportunities, you must utilize all your resources smartly. To strengthen your ROI (Return On Investment), you can take help from the strategies discussed below.

Create app with a DIY app builder:

In this modern day and age, spending huge amount on hiring technicians is not a very smart decision. Instead, go for AppMySite’s native mobile app builder and create your own app without coding. It is affordable and convenient and a smarter alternative.

You can start building the app immediately after signing up. Designing and personalizing the app is really easy. Once you are done, you can also preview and test your app on a real device before publishing it. You can sit back and relax once the app is submitted to the app store for approval.

Plan a strong launch strategy:

Good app launch strategy

You must have a strong pre-launch and post-launch strategy to get a good number of downloads for your app. You can announce your app’s arrival on your website and your social media platforms. Build a hype by promoting your app even before it is launched and hook your existing users.

Use various marketing techniques to publicize your app. Continue sharing it on social media and reward people for referring your app. You can also invite your entrusted customers to be a part of the A/B testing process. This will help in knowing what your consumers want and thereby enhance the functionality of your app.

Upgrade and optimize your app:

Keep addressing the reviews and feedbacks that you receive for your app. Carefully analyze the comments and ratings and make changes to your brand and your app accordingly. Do not forget to keep your app features & your products up to date and in line with the trends.

You can also opt for a White Labelled app solution to achieve brand exclusivity and add the appeal of luxury and class. The app is a representation of your brand, so design and define it well.

Outshine your competitors now

Stand out with AppMySite mobile app builder

Building an app is not a Herculean task anymore. As discussed above, you can easily create an app with AppMySite WooCommerce mobile app builder that comes with all the essential features and ample tips. 

Now that you have all the necessary information and tools, there is no need to wait anymore. Go ahead and cease the opportunity now. Get in touch with us and build a premium jewellery app in no time.

Venture into mCommerce with a bang and outshine your competitors for absolute success. Good luck!

Building a native mobile app? Here is a foolproof plan to create it without coding

Building a native mobile app? Here is a foolproof plan to create it without coding

Creating an app from a website is the perfect way to start engaging your website visitors on their mobile devices. It helps in improving mobile traffic and enables your users to spend more time on your app pages.

Today, you do not need to be a programming wizard to build an app that your audience will loves.

With the availability of a DIY app builder tool, like AppMySite, you can easily make your own app in a code-free environment. And, the outcome will exactly be the same what you hoped for.

In this post, we have laid out a plan for you to create an app from scratch, that too with no programming experience. Here it goes –

DO YOUR RESEARCH 

Research

Building an app begins with progressive research.

From putting down your business objectives and selecting the mobile platform, to understand the market and app monetization options. 

Ask yourself a few questions before going ahead with the design and development of your mobile app:

Who is the competition?

competition

Understand the market for existing, similar mobile apps, before you start building an app. 

Do not get demotivated if somebody has already created an app on the similar line of your thoughts. Remember, there are many apps out there, doing similar things.

However, if you build an app with advanced features and functionalities, it will stand out from the crowd of other apps.  

If existing apps are successful, you need to ask yourself the following questions: 

  a. What can you do to make your app better?
  b. Where are your competitors letting their customers down?
  c. What can you offer to the market that is unique?

Conversely, if you are building an app that is an extension of your existing service you operate, competition does not matter as much. You are offering original content to your specific audience who already knows and trusts your brand. 

Who is your target audience?

target audience

Knowing your target audience is key to success in mobile app marketing. Well, it is not that easy as it seems. 

With the following points, you can identify your target audience in many ways. The most popular of them are:

  a. Focus groups
  b. Surveys
  c. Market research data
  d. Audience personalities

Creating your audience persona is highly recommended. With this marketing strategy, you can build different profiles of people who are likely to be interested in your app:

  a. their profession
  b. their age
  c. their gender
  d. their interests and preferences

You can make your target audiences’ personas as broad as you want. The more detailed you make it, the clearer you know your target audience. It could save you time in the future.

After building people personas, you can start using focus groups, surveys, and market research data to analyze your target audience.

Besides the above-mentioned methods, you can also start your research process using social media. Tap into different Facebook groups and Twitter feeds, LinkedIn search filters to find out your audience personas there, who you can then reach out to.

What is your budget?

budget

Building an app requires a budget. However, this budget is depending on several things. Moreover, it is likely to change considerably throughout your app’s life cycle.

Understand how your app budget can be changed in many ways: 

  a. Mobile platform (Native, Hybrid or Web)
  b. In-house or third-party app development
  c. Levels of functionality within the app
  d. Marketing and monetization methods

You need to consider each of these parameters before you set your budget.

What is your deadline?

deadline

Similar to other business projects, there always has to be doable goals and deadlines for building an app, as well.

If you have a strict deadline to put up with, make some decisions that will help you reduce the timescale of building an app.

Here are the main factors that affect mobile app development timeline:

1. Mobile platform

Some platforms are easier and quicker to use to create an app from scratch than their counterparts.

The Hybrid platform, for example, is often used by many corporations if they want the app available for their users as quickly as possible.

For this reason, you need to find a mobile platform that suits your app. 

2. Level of functionality

If you are adding as multiple layers of functionalities in your app, then of course, it is going to take longer to develop an app at such level. Therefore, to build the app on time, you can choose to add some functionalities later or adjust your timelines accordingly.

3. Resources

Identify how many developers you can afford to build an app. Usually, the more developers you will have, the quicker it will develop. However, this can increase the app-building cost quickly and significantly.

4. Third-party integrations

If you connect your app with other services, implementing a third party’s APIs correctly surely takes time. Moreover, if third parties are updating their APIs, you may need to take time out to figure your app connection with them to make sure that functionality stays the same.

5. Publishing to the App Stores

You will have no control over publishing your app in the App Stores. Be it Google Play Store or Apple App Store. It possibly take a longer time to approve your app for release.

However, there is no surprise that your app can also be rejected. It simply means you need to improve your app and resubmit it on the desired platform (s). 

If your app gets rejected either by the Google Play Store or iOS App Store, it will be a devastating setback to your app development deadline. The best way to avoid delays is to build the app compliance with each app store guidelines. 

What mobile platform will you use?

mobile platform

If you are building an iOS app, Android app, or Windows app, you need to choose the mobile platform – Hybrid, Web or Native.

You need to decide the mobile platform in the early stage of your research, as it plays a significant part in your budget, timescale, and the functionalities you will have in your app.

Instead of Windows, it is common to create apps for Android and iOS. Both platforms collectively own over 99% of the mobile app market share. However, there is no connection between mobile app platforms. It means – if you are creating an app for Android, it will not run on iOS, and vice versa. You will need to develop different apps for each platform.

Suggested Read: Progressive web app or a native app – what to create?

How Will You Monetize Your App?

monetize

While there are many ways that you can increase your business revenue, building mobile apps are a good way to create another revenue stream for your business. 

The majority of businesses use one of the following four methods to monetize their apps – paid downloads, in-app advertising, in-app purchasing, and affiliate marketing.

You can also define your monetization strategy to achieve success. Most companies also go for creating free apps with a pivotal goal of increasing brand awareness among their users. 

In the same line of thought, you must consider building your mobile app with AppMySite free app maker for greater ROI on a native mobile application. 

Suggested Read: Mobile app monetization techniques – A complete guide for the year 2020

DESIGN YOUR APP

design your app

Once you have gone through a regressive research for your app development, you need to have it designed in a way you want. For this reason, you need to clarify your app ideas to your chosen online app maker.

Here are some points that you should consider for designing an app:

1. Rough Sketch

The first step to build an app is to put down all your thoughts and ideas on paper.

A rough sketch of your app design enables you to lay down the foundation of the app’s main features and the usual look and feel of your app user interface. 

You do not need to worry if you are not an artist. It is merely an exercise that helps you and your team understand the progress of app-building. 

While your app design is likely to change over time, it is recommended not to attach to your first sketches, no matter how good they are.

2. Wire-framing

app wireframing

Create a ‘wireframe’ for your mobile app from scratch with specific functionality to your service.

When your rough sketch ideas come together into a clearer, and more detailed picture of your app, simply known as ‘wireframe.’

Think of all the different elements and features that your mobile app will have in it. This way, you can make the wire-frame as comprehensive as possible.

Creating a wireframe is easy for many prototyping tools and apps out there. POP, Balsamiq, and HotGloo are a few of the popular wire-framing tools.

When you are done with wire-framing, you can approach mobile app builders to build your app based on your designs.

A user interface (UI) designer, for example, can improve your existing design, add some uniqueness to it, and finally design a real and detailed user interface for your users. Now, the app becomes a replica of your visuals of the app’s design. 

However, sometimes, a few elements of the app may change during the app development to ensure its functionality. Therefore, having a wireframe ready helps you and your chosen app builder to see your thoughts and ideas for your app. 

3. Storyboarding

Storyboard

Do not forget to plan out your storyboard when you have created your wireframes. 

A storyboard is designed to visually display how each screen within your app will flow from one to the next. Also, it helps in making the developer understand how your users will navigate through your app.

For instance, storyboarding is useful for onboarding app screens. With these screens, users can navigate from the splash screen to sign-up screen to home screen, and more. 

Plan a comprehensive storyboard that helps your app developer (s) to have a clear picture of what they will need to create. Moreover, this helps in displaying any parts of the design that you may miss or did not initially consider.

To create a storyboard, you can use the same tools that have been used in making wireframes.

It is strongly recommended to test the prototype of your app during the development. Take notes on how your app’s UX/UI could be improved. It is better to discover any issues with your app design in the early stage rather than after your app has already been created.

SPECIFY YOUR APP DEVELOPMENT REQUIREMENTS

Once your mobile app’s design is complete, the next step is to jot down your requirements for the app developer before they build it.

A perfect way to specify your app development requirements is to describe it in the simplest way. It helps you solve the development issues with your mobile app. 

Following are the two most used app development requirements:

1. Create user stories

User stories

Creating a set of ‘user stories,’ especially for agile development, is preferable. 

Similar to creating audience personas, for making user stories, you need to take your users’ perspectives and describe their actions what they will be able to perform in your app. 

You can also use the personas you have created in the research stage. It will help you accurately build your user stories. Instead of focusing on how your users will perform it, you should try to give priority to each task of the user.

Describe the issue, not the solution.

The classic marketing approach is to consider the role, the goal, and the benefit, your users will get from your app.

2. Required documents

required documents

When you have completed creating your user stories, put everything together in a more detailed document. 

If you need a reference for creating user stories and templates for required documents, you can find them online with a quick search. Many guides are out there that can be a useful starting point for you.

Remember that your app is unique, so you should not follow the exact templates, as they may have been created with a different app in mind.

If you have made it this far, you are now ready to start building your app.

DEVELOP YOUR APP

While there are several options to get your app built, AppMySite WooCommerce and WordPress mobile app builder helps you create an app with a few easy steps. 

Now, it is time to ask a few questions again as like you have asked yourself during the research stage:

  a. What is your budget?
  b. When is your deadline for app development?
  c. What type of app do you need?

When it comes to answering these questions, your approach may change while searching for app builders to build your mobile app. 

Do not fret! You can split it up into two fundamental approaches – custom app development, and DIY app-builders.

Custom app development

app development

If you want to build a mobile app with a unique functionality, you should go for custom development. However, this option can be lengthy and harsh on the wallet.

Even if you want to build a custom app, you can either collaborate with a design studio or hire app development freelancers.

a. App design studios

App designing studios are the best choice to get your app developed in a more efficient way. However, you can expect to pay a top-end price too.

For instance, if you are going to build a native WooCommerce or WordPress mobile app, you can roughly multiply the cost for every platform you want to publish your app.

b. App development freelancers

Freelance developers can be found on various platforms, like Upwork.com, peopleperhour.com, and LinkedIn. 

However, for Android app development, you need to look for the one who has experience in Java/Android SDK. Similarly, with the case of iOS app development, you need to look for one who has experience in iOS SDK, Objective C, Cocoa for iPhone/iPad.

With freelancers, if you are paying much less than they are expecting, you may not see high-quality results.

You get what you pay for, thereby, consider going for the mid-high range freelancers if your budget allows. 

DIY mobile app builders

With DIY mobile app builders, you can build a mobile app with relatively common requirements. These app builders are faster and more cost-effective solution to build a mobile app instead of creating an app using custom app development. 

DIY app builders have been around for a while, and are an economical alternative to build an app. 

If you are running a small business, you can get app functionalities like coupons, product catalogs, or more.

Most online app creators will not require you to have coding or technical knowledge to get started. Even if you want to turn your website into an app without coding, check out AppMySite. This app builder helps you make your own app in a code-free environment.

Website to mobile app conversion solutions

If you have a website that has more functionality than DIY app builders allow you to incorporate into your mobile app, you can convert your WordPress website into a mobile app with AppMySite. This app will be a reflection of your website. All you need to have it built, published and maintained. 

This app builder also handles the app publishing process for you, saving time and effort on your part.

TEST YOUR APP

test your app

It is always a good idea to test your mobile app repeatedly during designing and development. 

With A/B testing, you will know the glitches in the app that you can communicate to the app builder. It saves you time, effort, and money in the long run. 

If you are building an Android app, you can install your app file on any device (computer or mobile) and test it in a live environment. This way, testing becomes extremely simple and something you can start immediately. 

On the contrary, for the iOS app, the case is different. You will need to download a particular platform, such as Invision or TestFlight to test your app. 

PREP UP FOR APP LAUNCH

launch your app

You have developed your new mobile app and tested it again, and again for bugs. Now, your mobile app is ready to launch.

Here are a few things you should consider while launching your new app that goes as smoothly as possible:

Check app store guidelines

Each App Store has different submission rules and regulations. Be it Google Play Store or Apple App Store. Make sure you read Google and Apple’s app submission guidelines to avoid any rejection and delays.

While there are many different reasons why an app could be rejected, we have compiled a list of the main reasons that can help you navigate the iOS App Store regulations, as it is not the case with the Android app. 

Suggested read: Your mobile apps are getting rejected by the app stores

Write an overwhelming App Store Description

If your potential users like the buzzing of your app, they are likely to open up the app page. However, the question is – Will they tap the ‘Download’ button? Yes, they will if you have written an apt app store description.

Your App Store description is one of your first chances to convince your users that this is the app they were looking for. 

Creating the most exceptional App Store Description is a vital part of App Store Optimization (ASO). Make sure you include the most relevant keywords in it to drive more traffic and downloads. 

To write a compelling, informative, and relevant app description, ensure you include keywords at least five times for maximum visibility on the App Store.

Suggested read: App Store Description – Five mistakes to avoid before putting your app on stores

Make the most of your media

Like app description, screenshots, and previews, videos also help you sell your app in the App Store. Make them count. 

Using high-quality screenshots and related videos help you show off what your app can do. Moreover, it also enables you to sell your app to a potential user on the grounds of in-app experience.

Do not design your screenshots, just like images — these have to be the actual screenshots of your app. 

You can also integrate description into the screenshot’s images and videos to capture your target audience’s attention. 

Conquer the world of mobile apps

This post was all about a brief introduction of how you can make your own app for your business, without any previous programming language knowledge or skills.

You must have found that there are many options out there to cut-down time and cost, specifically, if you are building an app via a DIY mobile app builder. 

Remember, you need to do your research, set up a deadline, and budget parameters to get started. Moreover, for building a high-quality app, you need to know your audience and research your marketplace thoroughly as well before finding an online app maker. 

The more you plan, the higher-quality results you are likely to have.

Now you know how to convert your WooCommerce website to a native mobile app. Therefore, the next step is to understand how to market your mobile app amongst a pool of users. 

As for now, grab this opportunity and contact AppMySite to build a premium mobile app for your online store. 

 

Build a dynamic community app that empowers your causes

Build a dynamic community app that empowers your causes

“It is not enough to be compassionate. You must act.” This quote by Dalai Lama covers the very gist and purpose of social work and community groups.

Many people around the globe are treading upon these lines to make the world a better place. By building community forums that serve various purposes, they are helping people and making lives easier.

With time and age, the advent of technology has also started shaping the existence and functioning of social help communities. In fact, internet has facilitated the communities and groups as online presence has widened their reach.

To strengthen the practices further, the communities are now turning to mobile apps. They are now creating app from their website to harness the technological benefits to the fullest. Read along and find out how community apps are changing the world around you. Ascertain the various aspects related to community apps and know how you can easily build one.

The definition & purpose of Community Apps 

Helping others succeed by building social apps

‘Community apps’ is an umbrella term for the various kinds of apps that serve various social purposes. The primitive function of community apps is to establish an interaction channel between people who are willing to come together to achieve certain goal or fulfil certain cause.

The term community app is as vague and vast as the term community itself. Community apps can be as basic as the app meant for the interaction of your schoolmates or as big as Facebook and Twitter that are connecting lives globally.

You can design, create and use a community app to serve any tailored purpose. It solely depends on your requirements, ambition and your innovative thinking. Today many organizations, entities and individuals are creating community apps to meet their goals.

DIY WordPress mobile app builder tools like AppMySite have brought apps within the reach of every individual. Anyone can easily build an app to allow people to come together to help the needy, share necessary information and respond to the happenings around them.

Types of Community Apps

To build an efficient community app, you must be aware of your requirements. It is important to determine certain factors and fathom the goals of the app. To help you categorize, we have discussed the features and purpose of the most common types of community apps below.

The most common types of community apps designed to serve social purposes are:

serving various purposes

1. Crowdfunding Apps

The concept of crowdfunding apps has gained huge popularity recently. If you search for ‘crowdfunding apps’, a plethora of names and options emerge. Most of these platforms cater to specific causes where people can choose their cause and organization and donate to the fund.

These platforms garner crowdfunding for various causes like helping ailing patients of chronic and fatal diseases, to provide relief in natural disaster or war affected areas, to help and financially support innovative talents, and much more.

Many platforms have become so popular that they don’t even market themselves anymore. People themselves swarm to these websites and apps to support the causes they prefer. You can create a crowdfunding app and market it well if you have the will, determination and virtue to help the needy. 

2. Volunteer Help Apps

As the name suggests, such apps usually focus on building a community of volunteers who are willing to provide manual support to various causes.

For instance, people can volunteer for cleanliness drives, free education campaigns, mass-feeding projects, health & wellness drives, blood donation campaigns, and much more.

You can build app-based online forums where people can sign up and choose where they want to volunteer for social work.

Volunteers helping old and young

3. Alumni Group Apps

Alumni group apps, as evident, are meant to build interaction forums for people who were once a part of the same educational institution, university, office, or more. These apps are gaining popularity as people are willing to connect with those who once belonged to their institution.

Alumni group apps can serve a variety of purpose like facilitating communication, boosting interaction, helping connect lost acquaintances, and more. People can also use the forum to raise funds for the institution, organize get-togethers, and post or seek job offers from their fraternity.

The options are endless and depends on how you are utilizing it. Hence, an app becomes a more organized space for interacting with your close community from your workspace, alma mater or other institutions.  

4. Religious Group Apps

Religion is arguably one of the most integral elements of our lives. Religious groups and communities have been in existence ever since mankind evolved. By creating apps for religious interactions, you can aid faith with technology.

As lives are getting busier and confined, people will definitely love the idea of getting religious and spiritual help on apps. Apps can be used to issue bulletins, share online sermons & tips, promote religious texts, and lot more.

However, you must make sure that your religious group app becomes a tool of introspection and support. It should unite and not divide the common people on religious grounds. 

5. Support Group Apps

A support group app can be made to achieve any goal. As the name emphasizes, the prime focus should be on providing support to people. The support can be extended in any form, say emotional, physical, financial, or plainly as you can think of.

Many support groups help people in locating certain places in a city by serving as tour guides. Some also help people in getting life advices on the issues they have been facing.

As stated, the purpose and technique can be a brainchild of the app maker. You can make a support group app to serve any humanitarian purpose.

Support Group Call Centre

Make the most of the resources

Apart from the common types of community apps discussed above, you can also ideate your own. Your innovation when blended with the right app maker technology, can do wonders for the world. 

However, to reap the best results, you must proceed with the right strategy. It will help you in utilizing your resources to the fullest. There are many factors that shape the success of your community app and help you in realizing the goals that revolve around it. 

To make the most of the opportunities, keep in mind, the points discussed below.

Manage resources and funds with mobile app

1. Determine Target Audience

It is important to have clarity and strong decision-making skills for absolute success. To build a great community app, you must possess the quality of foresightedness. It is important to identify your target audience and know the people you are willing to approach.

You can also carry out preliminary research to know the direction in which you should head along. Knowing your purpose, cause and target users is the prime requisite of the process of app building. 

2. Build app with DIY tools

Now that you have decided to get an app for your community website, you must know of the right tools. You can ditch the traditional methods that require hefty budget, hiring of technicians and long wait-time.

Take the smarter road and create app from website with a DIY mobile app builder. Fetch a builder-friendly tool like AppMySite and build a fully-functional native app in no time. You can easily create an app in a flexible budget and a no-coding environment. 

3. Enable Selling & Buying

Sell attractive, motivating and tempting merchandize and raise funds to support your cause, within the app. You can enable WooCommerce mobile app plugin by AppMySite and easily turn your WordPress app into a shopping app.

Allow people to shop from your forum, make donations or purchase subscriptions and earn revenue. You can utilize your creative and marketing skills to facilitate monetary gains. Get an app builder with Payment Gateway integration and in-built content marketing support to make it happen.

4. Strategize Promotion & Marketing

Only building and launching an app is not enough. You must also have a pre & post-launch strategy for your app. To get maximum downloads and earn high publicity, you can avail multiple marketing techniques.

Go for App Store Optimization, E-mail marketing, Content Marketing, Push Notifications, Video Marketing, Advertisements, Influencer Marketing or more. You can also use the referrals & rewards technique to achieve the initial downloads. The presence of a social cause, easily hooks people who are sensitive, so proceed accordingly.

Keep your users informed and updated by upgrading your tools and features. Also, enhance your communication channel and talk directly with the people as it is the key to success in any field. 

Video Marketing for Community apps

5. Analyze your Performance

It is very important to measure the impact of your performance. Monitor your app download strength, user activity and other elements to know what is working and what is failing.

You can also convince people to drop ratings, reviews and feedback. Analyze all the responses in good spirit and work towards making things better.

Bridge the gaps and engage with your users as ultimately, they are the ones who will shoulder your cause and make your drive successful. 

Let AppMySite catalyze your cause

Create community app with AppMySite 

“Alone we can do so little; together we can do so much.” The words of wisdom by Helen Keller convey the importance of team participation and seeking aid from relevant and reliable sources. Following this mantra, you can partner with AppMySite to strengthen your cause and ‘do so much’ for the world.

AppMySite WordPress mobile app builder can help you in building a great community app. It is easy, affordable, efficient and powered with AI technology. To build a native app, just register on the website and start.

You can go through this step by step guide to build your own community app in no time:

1. Register: Go to the website and enter your details to register and sign up. Enter the name, basic details and provide the link of your WordPress or WooCommerce website to convert it to app. 

2. Design: Design the app icon, landing page, banners and more. Add the buttons, categories and pages. Provide access to the data of your website by entering the necessary details and retain the information present on your website. Get help from the tool tips & tutorials whenever you get stuck.

3. Complement with Add-ons: AppMySite offers a wide range of addon products like White labelled solution, App Store Optimization and more. Avail these extra benefits to add more value to your app and your community. 

4. Preview & Publish: Once you are done, preview and test your app on a real device to experience your community app like a user. When satisfied, go ahead and publish your app on the relevant app store of your choice.

Wait no more! Go ahead and build your own community app in no time. Promote your app and strengthen your community service goals for the welfare of mankind. 

E-commerce app vs e-commerce website 

E-commerce app vs e-commerce website 

We live in a world where smart phones have become extremely ubiquitous. This is the chief reason for businesses to offer services on a move, through apps and responsive websites.

Offering services on a mobile phone is no longer a luxury, it is a necessity. E-commerce business particularly, must understand the prominence of making themselves available on a mobile device.

In this post, we will discuss the strengths and weaknesses of the both the platforms. Let’s get started:

Responsive website

Responsive web pages

Most e-commerce store owners already have a website that is responsive and works well on a mobile device browser. Now, we are here to find out if it is possible to sustain on responsive website only. Let’s look at the advantages first:

  • Small online business go with responsive website because it is within their means. Besides being more affordable, the development of a mobile site takes considerably lesser time as compared to mobile apps. Additionally, the cost of maintaining an app is higher than a mobile site. Since this technology is cross platform, companies don’t have to burden themselves with publishing them on different app store or develop them for multiple operating systems.
  • Without spending too much money, it is possible to provide the comfort of shopping online on a mobile device through mobile websites. This platform is nearly as accessible as a mobile app is. The added advantage is that you don’t have to download it like a mobile app.
  • Like we said, even though you don’t spend too much money, you are still receiving a lot of traffic from potential customers. Users can simply find you on browser and visit your website on their browser and also share it through a simple URL.

We discussed some fairly good reasons for e-commerce stores to only stick to responsive website. Let’s talk about their shortcoming too:

  • Unlike apps, responsive websites are very limited to user experience. Since they need a robust internet speed to run smoothly, downloading a page can be a nightmare if your internet is a little slow. The features too, are very limited as compared to apps. For instance: once customers leaves your mobile site, there is no way of reaching out to them directly which you can easily do with apps.
  • The possibility of a customer coming to a mobile website is much lower than a shopping app. Most times customers forget the name of the website they once visited. This is one of the prime reasons for lower conversion rates on a mobile site.
  • Before completing a transaction, most customers abandon their cart. Prominently, customers don’t feel comfortable sharing their credentials each time they place an order with you. If they process can’t uninterrupted, the customers are more likely to get frustrated.

E-commerce app

WooCommerce native app

Mobile apps have expanded their market globally over the past few years. Can the reason for their popularity be the vast pool of benefits they embrace? Let’s talk about the pros of shopping apps:

  • Research studies have proven that an average person spends over 80 percent of his/her time on an app and only 10 percent on a mobile site. This clearly explains that customers prefer spending time on a mobile app over a mobile site.
  • Once you get a customer onboard, the chances of gaining their loyalty is much higher as compared to mobile sites, which a customer may not even remember after shopping for once. Apps are a better solution for customer loyalty.
  • The seamless user interface that you can offer on a mobile cannot be compared to mobile site. A host of features that apps extend increases the time a customer spends on the app. Additionally, apps have an excellent UI that allows user to effortlessly navigate to any page and see more relevant products in lesser time.
  • Shopping apps overcome the problem of abandoned carts. The stunning user experience helps in building brand recognition and trust among customers, which multiplies the conversion rate significantly.
  • Businesses can offer a more personalised shopping experience to the customers with an app. If your app allows customers build their profile by adding their shipping address, name, email ID, mobile number and profile image, they can save time every time check out.

It is easier for businesses to have customers hooked to their apps because of the exceptional user experience they offer. However, we will not deny that shopping apps come with a few disadvantage too. Have a look:

  • The most challenging job after developing an app is persuading people to download it. Even if your app can be downloaded at zero cost, building trust among people can be extremely tricky. If you don’t have a solid marketing strategy in place, your mobile app can be a failure too.
  • Developing a mobile app can dig a hole in your pocket, especially if you are a small business. Whether you hire a freelancer or a app development company, the cost will be much higher than you evaluate. Additionally, it can take months to build a decent mobile app. AppMySite is a reliable online app creator, that instantly delivers a full blown mobile app.
  • The pain of selecting the right platform to develop your shopping app can be excruciating, especially if you don’t have a technical background. Some businesses build hybrid apps because of low cost of development and are never happy with the performance. Building a native app can be an expensive affair which you can easily overcome by signing with AppMySite that turns website into app on a native platform.

Conclusion 

Ideally, it is important that businesses have the best of both the worlds. If you have a website then there is no reason why you shouldn’t make it responsive and make it mobile friendly.

You can always tap unique customers through your mobile site. You can pitch these unique customers to download your mobile app and treat as an additional marketing channel.

Mobile apps have been the vogue for a long time now, and they are certainly here to stay. Build your mobile app to create a community of loyal customers for increased revenue and brand awareness.

The main disadvantage of building a mobile app is the hefty investment. You can easily rise above this problem by going with AppMySite’s WooCommerce App Builder. You can build your app at zero cost in a code free environment. Once you are happy with the look and feel of the app, you can test the functionality on a real device and upgrade to a paid plan to publish the app on Apple App Store or Google Play Store.

Build a full-blown mobile app that looks incredible but still perform wonderfully. AppMySite uses native environment to create app which means that they offer excellent user experience and a host of features.

Your online gift store business is incomplete without an app

Your online gift store business is incomplete without an app

The art of gifting has been parallelly evolving with the growth and progress of mankind. With time, technology has started defining and influencing this sector as well. As lives are getting busier and the world is confining on our palmtops, people are opting for smarter, quicker and technically advanced gifting solutions.

The global gifting market is estimated to cross the $475 billion mark by 2024. As many people are buying and sending gifts through web, the growth trajectory of the online gifting industry is bound to increase. However, as mCommerce (Mobile Commerce) is rapidly taking over eCommerce, it has become necessary to complement your online business with an app.

With the availability of free online app maker tools like AppMySite, it has become easier to get an app for your business. But, before you proceed to build an app for your online gift store, you must be aware of the various aspects of it. Read further and discover the essentials of having an app for absolute success.

M-Commerce – the future of commercial growth

mCommerce is the future of gift store

The number of mobile phone users is set to cross the five billion bar this year. With more than 2.47 million Android apps and more than 1.8 million iOS apps on the stores, there is no question of not having an app for an online business.

To make the most of the opportunities, you must harness the potential completely. However, before you proceed to make your own app with AppMySite, you must know about the benefits.

The most significant advantages of having an app are as discussed below:

Convenience & Ease:

It has been assessed that mobile apps are 63% more convenient than websites. By complementing your website with an app, you offer the ease & convenience that your users seek.

Accessibility & Speed:

Mobile apps are quicker and more accessible as compared to websites. Even less tech-savvy people can easily shop on mobile apps and exercise the features. Mobile apps are easier to maintain even from the business owner’s point of view.

Increased Session-time:

It has been studied that people spend more time and money on apps. Unlike websites, people don’t just shop on apps and close it never to return again. Therefore, the revenue through mobile apps registers more numbers.

Enhanced Brand Value:

Once a user downloads your app, it becomes a permanent representative of your brand in their phone. Your app icon constantly reminds the user about your store. Thus, an app boosts brand recall value and strengthens your brand identity.

App features that can elevate your gift store business

To make the most of your resources and to harness all the benefits of mCommerce, you must ensure that the app you build has all the necessary features that make it highly functional and desirable. You can seek the features listed below for total success.

Responsive & Fast:

Get an app builder that creates AI powered, responsive, fast loading and intuitive apps for Android & iOS users. Only settle for native apps as they are capable of using the resources of the device and easing the experience of the users.

Alluring Design & Layout:

Ensure easy navigation and user-friendly interface to allure readers to spend more time on your app. Use all the tools & features wisely to offer unmatched experience. The design, screens, landing page and more, should all be aesthetically appealing.

Personalized Appeal:

Customise stories, offerings and updates differently for different users. Keep your app and website in sync for retaining the identity. It will help your existing users to relate with your brand’s app. Also study and analyze the purchase pattern of your buyers to make personalized offerings.

Marketing Tools:

Use marketing tools and resources creatively and innovatively. Look for an app builder with in-built Push Notification dashboard, Social Media integration and more. Build community forums where people can interact with each other and the company. 

Multilingual Support:

The app builder should come with this viable feature to help you cover a wider demography. Having an app with multi-language support gives your brand a global exposure and wider reach. It also helps your users feel more related to the brand.

Smart product search:

The aim of your app should be to help the buyers in meeting their shopping goals. The app should have smart searching, filtering and sorting features. Help the shoppers in selecting the perfect gift to suit the occasion by smartly categorizing the products.

Seamless Checkout:

The cart should be dynamic and allow buyers to add as many products as they want. Integrate multiple payment gateways to give more checkout options to your buyers. Also allow them to apply discount coupons, referral codes and more at the point of checkout.

March ahead with a sure shot strategy

Successful marketing strategy

It is great if you have decided to complement your gift store with an app. However, as you proceed, you must move forward with the right strategy to make the most of your resources and time.

Few significant factors that you must look for and apply, have been enlisted below.

Affordable & Quick:

You can ditch the traditional methods and opt for more affordable DIY solution like AppMySite. It is an elegant mobile app builder for WooCommerce that comes with flexible pricing plans. You can create an app in few minutes and also preview it before you proceed to publish it on store.

Builder-friendly tool:

Look for an app builder that is affordable & quick and yet makes no compromise on quality. The interface should be friendly & seamless and the environment should be coding free. The tools should be intuitive enough to help the builder in making the app and publishing it.

Optimized App:

Do not just sit back once your app is on the store. Keep optimizing and updating your app. You can also do primitive survey and A/B testing to check the response of your users. Study the feedback and make changes accordingly. It will help you in getting better ranks on app stores and also increase the visibility of your app.

Marketing Strategy:

Have a robust marketing strategy to promote your app and advertise it well. You can opt for the traditional marketing methods or go for other alternatives. You can go for social media advertisement campaigns, Influencer Marketing, Content Marketing, Push Notifications or more.

Performance Analysis:

Analyse the response of your users, their session patterns, feedbacks, response, comments and more to get the insights of your performance. Also keep a track of the number of downloads and installations of your app. This will help you in determining and designing your marketing goals.

Don’t be a procrastinator

Convert online gift store to app

Now that you are aware of the benefits of complementing your online gift store with an app, it is time to proceed. You can easily build an app with AppMySite mobile app builder for WooCommerce stores. It comes with all the essential features and ample tool tips.

To create your app with AppMySite just follow the simple steps listed below:

Register: Sign up on the website and provide the basic details related to you and your WooCommerce store.

Build: Start building your app and personalize it. Design the layout, screens, landing page and more. Integrate your website with the app to sync the data and features.

Preview: Test your app on a real device before you proceed to upgrade and publish.

Publish: Choose you users (Android &/or iOS) and proceed to publish and submit your app on the relevant stores.

That’s it! You can sit back and relax once the app is submitted to the app store for approval. AppMySite will notify you when the process of approval is completed by the relevant app store.

As stated, it is the easiest way of getting an app for your store and utilizing the opportunities of mCommerce. There’s no need to wait anymore and lag behind your competitors.

Go ahead and grab the opportunity TODAY! Contact AppMySite to build a premium app for your online gift store.

 

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app development is not-so-easy. There is so much that goes into it. 

However, the question is – 

While thousands of apps are being launched every day, how can you expect your app to make high conversions?

Converting a website into an app is the baby step. However, this step is followed by a number of modules, and one of them includes app monetization.

App monetization involves planning and strategising on how to make money with an app. The app monetization techniques are not only confined to the new app. In fact, these monetization techniques work the same if an app is already out in the app stores.

While there are many ways through which you can generate money with an app, but you need to figure out the best of them that rings with your app.

Let’s dive into the structure of app monetization strategies that will help you inflate the return on investment (ROI) of your app:

What is Mobile App Monetization?

It i just a way to make money through an app. Simply put, if you are investing in something, there should be a return for everything that goes into it. And the same goes for mobile apps. 

Collecting user’s data and sell it to third parties, like advertisers, is the most common way of monetizing via mobile apps.

However, the majority of the apps are free in the app stores that surprisingly comprise the Google Play revenue. And there is a reason behind it.

According to a study, 51% of people often check apps on their phone one to ten times a day. Moreover, around 25% of people open apps eleven to twenty times a day. 

A user approximately spends more than two hours on accessing mobile apps. And it is increasing day-by-day. 

The dominance of mobile apps is related to the ease of use and access. Therefore, the easy accessibility of apps pushes people to spend more time on apps. 

If you are up with building an app and planning to release it sooner or later, get it made with AppMySite WooCommerce mobile app builder. Moreover, mobile app monetization techniques help you capitalize on every penny that you may invest in your app.

How to monetize mobile apps?

When you are planning to incorporate mobile app monetization techniques in your mobile app, first, you need to know about your target audience. It will help you understand your user’s behavior and the way they may use the app. With users’ insights, you can approach your clear goal of monetizing the app.

Think about your users, their app journey, and then make the most sense to monetize your app accordingly. Well, it also depends on whether the app is free or paid. 

A free mobile app can be downloaded and installed without paying any charges. Conversely, a paid mobile app requires the user to pay out some bucks even for downloading it. Use this massive pool of revenue through building a mobile app for your business via a free app maker and considerably add the same to your annual income.

Remember, every mobile app works differently. This is why it is necessary to choose the best-suited strategy that could monetize your mobile app in the best way possible. When it is all about generating revenue for your business, there should be no escaping from opting for the right strategy that could drive you more revenue.

If you are looking further for opting an app monetization strategy, here are the strategies that could bring success, visibility, and increased revenue for your mobile application.

What are the key app monetization models?

Understand the three types of app monetization models before you start implementing them to monetize your app. These models will help you make the most out of the app.

1. Effective Cost Per Mile (eCPM) Model

This is the most preferred app monetization model for the app publisher. 

The technique offers some rewards irrespective of the actions taken by the user in a mobile app. It is calculated by using the following formula:

eCPM = Total Earnings/Total Impressions * 100

Here, total earnings are the revenue generated by the app publisher with a specific advertisement. Total impressions are the number of clicks that are registered with that ad for an ad campaign duration.

2. Cost Per Click (CPC) Model

This app monetization model is regulated by a mobile user who is taking action on an ad. Unlike eCPM, this monetization technique attracts a diverse pool of advertisers who aims to deliver a better return on investment (ROI).

However, if this model could not generate a high click-through ratio, it will not be fruitful, and the chances of its failure become high. Even you cannot predict the revenue. It is calculated by using the following formula:

CPC = Total Ad Spend/ Total Measured Clicks

Here, the total ad spend is the sum spent on the ad campaign, and total measured clicks are the number of clicks recorded over a period.

3. Cost Per Action (CPA) Model

An app publisher can generate app revenue only when a user takes a specific action like clicking on the advertisement, downloading the app, utilizing the app, making in-app purchases, and more.

This app model offers handsome returns on such advertisements. Unlikely, it also calls for a variety of frauds that are difficult to detect by the app publisher.

For this reason, you need to choose the best-suited app monetization model for your mobile app to generate high returns. Let us take a look at some of the best strategies –

What are the best Mobile App Monetization strategies?

Here are the best ways to monetize the mobile app that could bring you a handsome return on your app investment.

In-App Advertising

Mobile Advertisement

The best way to monetize a mobile app is the in-app advertising. 

In-app advertising trends are simply shaping the mobile industry. However, there are many trends in-app advertising, but this method is more successful. It is because online advertising is huge and carries a massive potential to grow further. 

According to the statistics from all across the globe:

  • 95% of Google’s revenue comes from advertising
  • Internet advertising revenue is expected to increase $200 billion globally

These stats depict that there is enormous potential in online advertising. This advertising promises to bring back the core value of your chosen revenue model.

However, it is essential to formulate a plan on how you will display the ads because no one likes ads. Users do not want a series of ads popping out one after another in their browsing experience. In that sense, you need to seek a way out that does not harm your user’s app viewing experience. 

You can include online advertising in a variety of ways, and they are:

  • Displaying ads on mobile apps or company websites.
  • Be definite with your ad network, including Facebook, Google, LinkedIn and Twitter.
  • Go for a marketing strategy that is similar to marketplaces, such as Amazon.

In-app advertising is of many types that can be exercised in an app monetization model. 

Here are some of the best:

Video Ads: You will be paid when the user watches an in-app ad video. As per the Google insights, an increase of 22.6% is expected mobile video ad spend, which is around $15.93 billion.

Offer Walls: Users are being rewarded with virtual content or additional in-game features if they are completing an action. You can offer this advertising with an effective cost per mile model.

Banners: App screen full of banners help you consistently display the leading products and services of your business. However, putting up banners doesn’t generate much traffic.

Notification Ads: These ads are popped up in the notification bar to make the app user aware of the ad’s presence. 

Playable Ads: This advertising allows users to experience the app before downloading it. Also, this helps you cut down on unnecessary downloads.

Generate leads through affiliate marketing

Affiliate Marketing

Affiliate marketing is another app monetization technique that could bring visibility and the revenue back to your business. This kind of marketing majorly depends on how third parties can promote another company’s products and services. These third parties can then earn a piece of the profit for selling others’ products. 

Affiliate marketing can earn you the following advantages:

  • A referral for praising others’ services or products
  • A new sales medium for the company

With Affiliate marketing, both the company and the clients get something in return. Therefore, it is such a marketing that is liked and praised by the users. 

When users buy a product or service by following a link posted within an application, you can earn a commission. This way, if you host advertisements on your mobile app, it could bring additional traffic to your brand. Also, this helps you generate leads for your app.

In-App Purchasing

In-app purchasing

One of the most excellent ways to monetize mobile apps is in-app purchasing. This strategy has proved to be a boon for marketers as well. 

It is a simple strategy with the apps that come for ‘free to play,’ but in actuality, it is a ‘pay to win’ model.

Let’s understand this strategy with an example:

Niantic, the developer of the famous Pokémon GO app, exercised in-app purchasing strategy to make the game viral among youngsters. This strategy helped and got over 550 million registered downloads and helped the company to make $470 million worldwide. The game was never about winning, though.

Sooner, the company has outdone its monetization strategy by introducing an egg hatching option. To use this option, users need to buy incubators to hatch the eggs. The company’s strategy worked again and users started buying incubators to hatch as many eggs as they can.

The game still generates $2 million in revenue daily.

In the same line, if you want to get high revenue, make your app available for free. Add more functionality, sooner or later, and ask your users to pay for it. 

Subscription

Subscription

If you have introduced your mobile app that does a specific task regularly for your customers, you can monetize your app by offering the subscription. 

The subscription model works best for mobile apps that deliver content only. If you are running a mobile blogging app built with WordPress mobile app builder, you can offer the content to your users for free of cost. However, to continue receiving the content, users will need to pay a subscription fee.

An excellent example of the subscription-based app monetization model is here:

A mobile application owned by Forbes, the globally-renowned business magazine, opted for a similar strategy to monetize it. The mobile app offers different subscription plans to users. Moreover, the users can choose any of the plans as per their needs. 

These subscription plans are strategically developed with several promotional activities. The longer the period a user chooses, the less they will have to pay. Conversely, selecting a shorter subscription plan will cost them more.

The freemium model

monetization future:

Another excellent way of collecting revenue from users is the freemium model. Digital mobile apps generally follow this model. 

In this model, you can offer the app for free at first and then ask users to pay for unlocking a more advanced version. If users are impressed by the app’s functionality and features, they are sure to pay a little more for it.

With the advanced versions of the app, that is always more-feature rich, you can quickly generate money through your app.

Sponsorship

Sponsorship

If you are unable to get success with the ads, you can get sponsors for your mobile app. It is a great option that can be experimented in partnership with advertisers. 

With this monetization model, you can offer relevant rewards to your users when they complete any designated action within the application. Earned revenue can then be shared between you and your advertisers.

This sponsorship model helps you take ad-personalization to the next level altogether. Ad-personalization further helps in enriching customer engagement and monetizing the mobile app by offering real value to your users.

You can opt to earn revenue for your mobile app in many ways, some of them are:

  • Sponsor banner: This brings strong visibility to the app as they are evident, increase revenue.
  • Sponsor tweets: Tweeting is a great medium for you to encourage users to converse on social media.
  • Sponsored polls: Introducing pooling within the app holds the capability to bring the traffic right.

Paid downloads

Users need to pay once for downloading the application with paid downloads. You can sell your mobile app in the app store, which is one of the different ways of generating revenue.

It is essential to embedding brand-new features and functionalities into your app to monetize it. If your mobile application offers much more valuable to the users that other apps fail to deliver, it will get extended visibility.

While there are many apps available free of cost, it becomes difficult for the users to convince them to download the app and pay for it. 

The strategy of offering paid downloads is a challenging one. Therefore, you need to re-think on how to monetize apps with this model, when:

  • your app provides value over free apps
  • you do a robust app marketing
  • you want to link revenue directly to the app downloads
  • you are marketing your app under a brand name

Give your users guaranteed exceptional app features to increase app downloads.

Software-as-a-Service (SaaS)

Software as a Service

Provide your products or services to your users that are specifically designed to suit their subscription approach. In that sense, Software-as-a-Service (SaaS) is proven to be an attractive option for your business.

It will help you lock your users in the long-term payment commitments. This way, your users’ commitments further contribute to a valuable lifetime relationship with your brand.

If SaaS suits your business, it can help in increasing the revenue along with assisting you in securing an income stream.

SaaS has many approaches that help you bring revenue to the business. The most popular ones are:

Pay as you go: You can charge your users as per the specific plan to generate revenue. Companies like Amazon rely on the same that helps them to grow their revenue scale.

Tiered pricing: You can divide your services into different levels based on the usage amount that a particular customer pays. It is one of the most common monetizing strategies used within SaaS. 

White labelling

White labelling

White labelling is the practice of selling a product or service under the brand name of a company who markets it, instead of the company who have manufactured it. Simply put, a company produces a product and sells it to another one for further marketing. To the users, the product shows under the brand name it is marketed by.

This monetization model generally suits the ecosystem of mobile app development. It is proven to offer certain benefits. For instance, an app is developed for providing the best user experience and then sold to other companies having an excellent marketing model that can take the app to the final user.

Many brands prefer getting a ready-to-use mobile application to market it under their brand name. It means another company does not need to build an app from scratch, saves high development cost.

In the white labelling model, both sides can work on their expertise. The mobile app builders can focus on actual product development while another company can take care of the promotion, distribution, and advertising.

Email listing

Email listing

Listing emails are an excellent medium to get more engagement from your users. 

You may be wondering how emails can help you generate revenue through an app? But the fact is, it is an exceptionally effective way of app monetization strategy. People generally do not change their email addresses regularly, and it becomes accessible for email marketing campaigns.

In email marketing campaigns, promote your app to make people aware of it. Users today usually communicate through emails, which increases the chances that the email sent will be read.

Attaching an email subscription form to your app is bound to work exceptionally well while users download your app. 

SMS marketing

SMS marketing

App marketing with SMS may sound like an old-school technique. However, you canno overlook this strategy to monetize your app. 

Well-proven strategies, like SMS marketing, at times, perform far better than the new ones. SMS marketing sits atop all other advertising techniques as it doesn’t require any special preparations.

Today, everyone has a smartphone. Therefore, SMSs can be exchanged at any moment. You only need to have the database of smartphone users contacts to market your app via messages.

The final step is to create compelling content that should be appealing enough that users get encouraged to read the text. Try to keep the tone of the message polite and humble.

Crowdfunding

Crowdfunding

Last but not least, crowdfunding is one of the best app marketing and monetization strategy. It is a process where a project is funded publicly over the internet. However, the method can become dicey when you can not be sure of the amount the public will fund for your project. 

According to startups.com, crowdfunding is expected to reach $300 billion by 2025. They have also claimed that the success rate of a crowdfunding campaign rises to be around 50%. Even about 78% of the crowdfunding campaigns will exceed their goal. 

Some of the best-known crowdfunding platforms that can generate funds for your app are Kickstarter, IndieGoGo, GoFundMe, Patreon, RocketHub, Razoo, and crowdfunding channel. 

The crowdfunding channel is highly unpredictable. Thereby, the revenue generation cannot be stable over it. Crowdfunding can also be considered as a proven strategy to draw some extra income for the app.

How to monetize apps in the future?

monetization future

Mobile apps are here to stay. Therefore, with an expected mobile ad spend, which is estimated to hit $70 billion this year, the buzz has become louder. 

Every app is different and works differently. Therefore, all the mobile app monetization strategies listed above may not suit every app. For this reason, you need to keep experimenting with your strategy to the time your app revenue does no swell exponentially.

No wonder with time, many of these app monetization strategies will fade away. For instance, ad blockers may not be a good idea in the long run. But if the native apps will be in trend, then it won’t affect app monetization because ad blockers do not work within native apps.

The ever-increasing competition can also hamper the ways of mobile app marketing and monetization. It may also encourage users to shift their focus towards in-app ads.

App monetization strategies explicitly unfold the manner you can connect with your users and how it can be evolved and transformed in a way that suits the audience, rather than following the herd of sheep.

The upshot

These were the best mobile app monetization methods you could opt for your app’s success in the year 2020. Every practice explained in the post has its advantages that may or may not suit a particular app marketing strategy. Thus, the trick lies in choosing the best monetization strategy depending on the type of app business you have.

Remember: you should employ the best app monetization strategy for your app. Also, you need to understand that there should be separate planning for deploying the monetization strategies for the Android app and iOS app.

Furthermore, it is crucial to figure out the benefits of each of the above discussed strategies to make high profits out of these app monetization methodologies. You can monitor all of these strategies with Google Ad Manager and Google’s Ad Mob, once you go with the process of building an app with AppMySite mobile app builder. 

Know how AppMySite is elevating the success of homegrown brands

Know how AppMySite is elevating the success of homegrown brands

Entrepreneurs are people who are on the mission of building an empire that benefits them and the mankind. The number of such innovators and out of the box thinkers is rapidly increasing with time.

The expansion of technology is reducing the dependency on hefty budget and large industrial set-ups. As a result of this convenience, more and more homegrown brands are flourishing everyday.

Most of the homegrown brands are selling online as it eliminates the need of an outlet at various locations. The smart sellers are also complementing their websites with an app as it intensifies their opportunities and ensures roundabout progress.

In this article, we will tell you how AppMySite, the best mobile app builder is fuelling the growth of such brands. Stay tuned and discover the ultimate recipe of success.

Homegrown brands: The small-scale giants 

Small businesses think big

Glocalization is a real term that has emerged recently and applies well to homegrown brands. It refers to the growing market advantage of local businesses over global companies.

The small businesses with mobile apps, are giving the heavyweights a run for their money. Before we discuss the benefits of creating a mobile app, let us get an insight into the fascinating world of homegrown brands:

Definition:

The definition of homegrown brands is constantly changing due to the evolving dynamics of the arena and the intervention of technology. However, primarily it can be defined as the small-scale business setups that do no require huge operational architecture and often cater to local clientele.

The varied range of such businesses is not just limited to clothing apparels, fashion labels, accessories, footwears or jewellery. Different kinds of businesses like furniture stores, home décor stores, grocery stores and more, are springing up and taking the consumers by storm.

Advantages:

The apprehension that only big-brands are worth our money is changing. The philanthropic side in people often compels them to support local and small-scale setups, especially if they have a strong appeal. Few of the unparallel advantages of such set ups are as follows:

  1. Unlike big brands, they do not burn a hole in the pocket of buyers and offer the warmth of a personalised experience.
  2. The small brands often cater to a particular motto, culture or theme that connects with special consumers and allows them to express explicitly.
  3. Creative thinking and out of the box ideas are the vital qualities and good for breaking the monotony of big brands.
  4. They harness local talent pool and the small employee strength makes the business leader-oriented and easily manageable.
  5. It allows the sellers and buyers to create their own signature or statement and go beyond the materialism of production & consumption.

Limitations:

The homegrown brands often suffer cultural & geographical barriers and financial constraints. They lack the infrastructure and budget required to gain visibility and trust of the consumers. Many such endeavours suffer an early death as they go unnoticed.

However, with changing times, technology has started solving these issues. Affordable and easy to build WooCommerce websites and mobile apps have widened the scope of small businesses. Those who understand the importance of it, are conquering all odds.

The unbeatable partnership with mobile apps

All businesses, big or small are realizing the potential of mobile apps. It is nothing short of a boon for the homegrown brands.

The following facts make mobile phones the surest formula of success:

  1. The number of mobile phone users is soon expected to cross five billion
  2. People are spending more time and money on mobile shopping apps
  3. The global revenue from mCommerce is constantly on a rise
  4. Mobile apps offer ease and convenience to sellers and buyers
  5. Mobile apps in users’ phones boost brand identity and recall value

Mobile apps, when designed smartly and promoted well, can do wonders for SMEs and other local brands. However, you must have the right strategy and planning before you start building the app.

Consider the following factors and suggestions before you proceed to get an app for your business:

Multitask with multi-feature mobile app

1) Affordability is vital:

As a small-scale business owner, budget is often a concern for the entrepreneurs. You can ditch the traditional methods of app building that requires hefty money, huge manpower and long wait hours before delivery. Instead, fetch a DIY mobile app builder that allows you to create your own app and delivers it on time without burning a hole in your pocket.

2) Seek convenience & ease:

As a homegrown brand owner, you are already multitasking and managing the work of many people single-handedly or with a small team. Fetch a builder-friendly mobile app maker that is easy to understand and use. The builder dashboard should be intuitive and the suggestive tips should come in handy.

3) Emphasize on quality:

The small budget should not hamper the quality of your app. Only settle for a native app builder that ensures amazing user interface and experience. The app screens, pages, buttons, shopping cart, filtering & sorting, payment options, checkout options and all other elementary features should be intuitive and offer speed & convenience to shoppers.

4) Personalisation boosts brand value:

The app icon on the screen and the app in your users’ phone ensures a constant brand presence. Thus, everything from the icon, pages, screens to the banners should be given a personalised appeal. It should reflect your brand identity and be in sync with your website.

5) Ensure Content Marketing support:

Good and creative content can be a game changer for your business. Impactful content promotion can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications. It will save you the advertisement expenses.

6) Leverage Social Media Marketing:

The new age wonder is changing the face of promotions for businesses. Get an app builder that provides social media integration with the app. Endorse your app, products and brand on various social media channels. Reach out to your targeted communities based on their groups, geographical locations, likes or more and register unprecedented growth.

7) Analyse performance post-launch:

Besides ensuring a great pre-launch and post-launch strategy, devise a plan to assess your performance, consumer ratings & feedback, number of downloads, etc. Determine your business goals and act accordingly. You can also get an app builder with analytics dashboard.

Shed the strain with AppMySite

AppMySite mobile app builder for small businesses

Suggested Watch: https://www.youtube.com/watch?v=cNdRH0qmzQQ

Building an app with AppMySite is a breeze. The easy-to-grasp features and additional support tools and products, all contribute in the process of creating a premium app for your homegrown online store. The apps built with AppMySite simplify the task for retail store owners.

AppMySite mobile app builder has been empowering many businesses & bloggers and small & big brand owners across the globe. E-commerce stores like Celkart, Yevatelo, Wish A POS, WAVbuy, Aqua Filter and more have already built an app with AppMySite.

The businesses are now reaping the benefits of a native mobile app for their business. You can tread on the same path and ensure growth.

Just follow these simple tips to convert your WooCommerce website to an app:

1) Sign Up: Open the AppMySite website and enter your details to register and sign up. Enter your name, email, basic details and provide the link of your WooCommerce store to turn it to mobile app.

2) Design & Personalize: Follow each step on the intuitive dashboard and gradually proceed to next. Design the app icon, splash screen, landing pages and banners. Continue to add products, buttons, category tiles and more. You can also upload your existing icon and designs and integrate your social media pages. You can easily retain and sync the payment gateways and other data present on your website.

3) Enhance with Add-ons: AppMySite offers a wide range of add-on products like White labelled solution, App Store Optimization and more. All the features are designed to add more value to your app and your brand. Avail these extra benefits and boost success.

4) Preview & Publish: Once you are done creating, preview and test your app on a real device. This unique feature of AppMySite allows you to get a first-hand experience of the app that you are about to offer to your consumers. Once you are satisfied, go ahead and publish your app on Google Play Store &/or Apple App Store.

Now, you can sit back and relax. AppMySite will submit your app to the store and notify you when your app review is processed by the store.

Time to think global & act local

Now that you are aware of the benefits of a mobile app for your homegrown business, it’s time to build one. Your creative thinking, exquisite range of products and the app’s functionality can do wonders together.

Claim your territory in the rapidly revolutionizing world of m-commerce and tap into your local consumer base. AppMySite can help you make the most of this opportunity and add a new dynamic to your business.

Create an affordable consumer-friendly native mobile app and take your homegrown brand to new heights. Get going now!

Key features of a successful mobile app you must not miss in 2020

Key features of a successful mobile app you must not miss in 2020

Mobile apps are shaping lives globally. The fascinating features are making our day to day life easier. However, the key features of a successful mobile app are ever-evolving. If you keep upgrading your business according to the demands of the buyer and the market, you can stay in the business for long. 

If you are thinking about aiding your business with an app, you might have already planned the launch on major platforms like iOS and Android. Also, you have finalized mobile app builder that can build your mobile app in the way you want to. You must be thinking of the large number of orders you’ll soon attract. 

An efficient mobile app with multiple features can help you accomplish this desire. If you have a good list of mobile app features that you aim to include in your mobile app, the only hurdle in your way is budget. All businesses cannot afford to have all exquisite features on their app. 

If you are considering applying all the features in your mobile app for absolute success, here is a guide to determine the critical ones. Just go for these salient features and you will be able to cater to a variety of audiences you are working with. Let’s understand them all.

Easy Navigation

easy app navigation

The design of your mobile app should be simple and exact. Simpler the design of the app is, the easier it will be for your customers to browse. Ensure you respond to your customers’ ever-evolving needs, as this plays an essential role in retaining them. 

Easy navigation is the key aspect of creating a successful mobile app. No customer likes a feature of the app that is too difficult to understand. To avoid the dread of making a customer run in circles to select a product, build an app that is easy to navigate. 

Easy navigation helps in improving the mobile app’s success rate. Moreover, an organized and easy-to-understand app navigation is beneficial for enhancing the users’ experience. 

Rating and Reviews

customer ratings and reviews

Creating a mobile app needs extensive research. But, it has become easy with online app creator like AppMySite. You just need a prudent implementation of the key features in the app that support customers’ buying process.

Reviews act as a window for the customer and give them a bird’s eye view of the reputation of the products. These reviews help your customers to get a sneak peek into the product attributes, without going deep into the details. Product ratings help your customers to choose the best among the huge list of options.  

Including ratings and reviews in the app impart convincing power. These features push a customer psychologically to make that purchase. It is one of the few must-have app features.

Order Tracking

order tracking

The feature of order tracking gives you full control over your logistics. It is one of the primary functions of a successful mobile app that your customers expect from your brand.

Customers want to know things-in-advance rather than waiting for a response to their order. Take off the load from your shoulders by allowing buyers to track their own order packages. You can create daily internal delivery records for future reference. You can also send alerts to your buyers. 

Order tracking helps you save the time required to address the lost order complaints and the pain of dealing with them.

Payments

easy app payment

The payment feature of the app is always analysed on the parameters of security and authenticity by buyers. Customers always trust those apps that offer secured multiple payment options. 

Payment authentication is a must-have feature of the app. Your mobile app is prone to hacks, and data losses in absence of secured data transferring. Insecure payment gateways affect your app’s credibility.

Use reliable and secure multiple payment methods to make your customers’ shopping experience safer. Credibility and reliability are significant factors for a successful mobile app. It builds the company’s integrity and improves your brand loyalty.

Coupons

Value for money is one of the best features every customer wants in the app. The feature of adding a coupon code is an absolute way to help you outdo sales targets, get new customers without losing money, and moving surplus inventory out of your warehouse.

Adding a coupon code feature in the app encourages your customers to come and make a purchase. This feature of the app is the best among the key features of a successful mobile app.

Push notifications

push notification on an app

A mobile app without push notifications is nothing. 

Push notifications are the key feature of a successful mobile app that helps in reminding the buyer about daily updates and promotions. These notifications send gentle reminders to customers and prompt them to take action.

Sending push notifications is the best way to stimulate customers to make a purchase. Also, it enhances brand consistency in the buyer’s mind.

You can use deep links in your push notifications. It will help your customers directly land onto a page that may hide anywhere in the products menu.

Push notifications are an important marketing strategy to consider for your mobile app. Send the latest updates, new features, and sales through these notifications as your customers want the latest updates. 

Consider sending thoughtful, apt, and timely notifications to your existing customers who already have an interest in buying from your brand. It is a comprehensive strategy to make your mobile app more accessible.

Voice Search

smart voice search

Your mobile app’s success rate is also affected by mobile app updates. 

Voice search is one of the key features of a successful mobile app that your customers expect from your brand. It has become a trend in the marketing and selling sphere.

Augmented reality is already contributing in various aspects of online presence and voice search is an essential part of it. 

Voice search is a speech recognition technology that allows your customers to search a product via voice command on a smartphone instead of typing into a search box.

Web-store sync

sync website with the app

Synchronization of a web store with the app is also an essential factor in the mobile app success rate. This feature of the app saves a lot of time and effort of manually doing each task. These tasks may include inventory updates, writing product descriptions and adding other content that needs to be shared on both the platforms (website and app).

Syncing a website with the mobile app reduces the possibilities of human error and automates the whole process. This feature reduces flaws in content that happens because of the manual process of data entry.

Chat Service

Chat service support provides immediate help to app visitors. This feature of the app is a low-cost alternative for on-call support and reduces cart abandonment cases.

The chat software of the app automatically flows data to your CRM, such as new leads, customer contact details, and customer feedback.

Live chats affect your sales positively and can be helpful for people who have forgotten their passwords. Adding a post-chat feedback form helps you figure out loopholes in the selling process. A careful examination of customer’s feedback helps in increasing the mobile app’s success rate. 

Social Login

social logins on app

App users often use social logins to log-in to various websites, which is generally called a single sign-in process.

Rather than memorizing many passwords for various apps, a single click log-in via social accounts help your customers to use the app immediately. 

Social log-ins simplify the registration process for customers and take you a step ahead of your competitors.

Maximum shipping methods 

various shipping methods

Integrating various shipping methods offer variety to your users.

If you are up to converting your WooCommerce website to a mobile app, the strategy of adding multiple shipping methods can make sure you cover a large area. 

Consider offering varied product size and weight, domestic and international shipping, and pricing details to the people looking for different shipping features.

Wishlist

add items in your wishlist

Offering the option of adding favourite products to Wishlist helps you draw the attention of your customers. 

Wishlist is like a space where customers can look for the products they have added. They can purchase this shortlisted collection anytime. It is one of the key features of a successful mobile app. This feature allows customers to add products in the space within the app for future purchases.

It is an excellent way of saving your customer’s preferences in the app. Later, these preferences help to send them relevant offers, coupons, and discounts. Moreover, adding a feature of Wishlist to the app gives your buyers a personalized feel, promotes conversions and boosts your brand image.

Multi-lingual support 

multilingual app

AppMySite online app creator helps you build a multilingual application for your business. It is the most cost-effective marketing tool that enables you to acquire new users by opening up new horizons.

A multilingual app helps you build relationships with your existing and new customers and gives your mobile app an international exposure.

With an efficient mobile app that can change the language as per customer’s requirement, you can widen your reach. Non-English-speaking customers feel welcomed with this gesture. Remember: globalization and localization are the keys here. Always consider communicating with your audience in their local language, which is highly crucial for your app to grow.

Simplified checkout

smooth checkout

Give your users a streamlined checkout experience. It holds the utmost importance because checkout needs to have a clear sign with a distinct icon. Else, if possible, show the bag total right at the below on the checkout page.

Fathom how much time you are willing to invest in a checkout process. Reduce the number of stages required to place the order. Allow your customers to checkout as a guest without a login process and boost app conversions.

A seamless checkout experience gives your customers a feeling of trust towards your brand. If you make mistakes here, it will cost you significantly. 

All devices support

run app on all devices

Mobile and tablets are the mobile extensions of a computer. Allow your customers to download your app on any mobile device, be it mobile phones or tablets. It will help you grab the attention of your customers. Moreover, these devices let your customers choose when and how they access your mobile store.

It’s always good to have your mobile application supported by all devices. If your mobile app supports maximum devices, it just expands your customer base and showcases your research in terms of what mobile app features your customers want the most.

The endnotes

Adding significant mobile app features simply increases your mobile app success rate.

You must be familiar with the fact that acquiring new customers is costlier than retaining the existing ones. Make your own app with AppMySite and include all the must-have app features mentioned above. Give preference to all those features that your customers want the most in the mobile app. 

If it is easier to browse and find products on a mobile app, you can attract more app downloads. The process of getting customers to the mobile app needs careful consideration of many factors. Therefore, give careful attention to all the mobile app features your customers may expect from you. 

Always remember that it is wise to consider all necessary app features to get a successful mobile app. The idea behind it is to keep your users engaged and interested in buying more and more products from your brand app. 

Key features of a mobile app can make it successful. Making your customers happy should be your priority when determining the features. Think of all the possible aspects that your app users seek in mobile apps. With the above checklist, consider avoiding errors on your app. As the features of a successful mobile app are many, the possibilities are unlimited.

While you are turning your website into an app, ensure your mobile app possesses the maximum key features that help you boost the overall success rate. Compiling all the essential key features of a successful mobile app assures a higher mobile app success rate.

Now, as you are all set to integrate mobile app features that your customers want,  build your app with WooCommerce mobile app builder, like AppMySite and launch it for further use. 

To know more about elementary app features and app-building, get in touch with us.

Create a chic mobile app for your online furniture store with AppMySite

Create a chic mobile app for your online furniture store with AppMySite

Mobile apps have added more panache to the already fascinating world of technical advancements. With the growing number of mobile phone users, e-commerce is getting upgraded to m-commerce as mobile apps are becoming a better alternative to websites.

People all across the globe are gaining more ground for their business by complementing their website with mobile apps. With affordable and convenient WooCommerce mobile app builder tools available online, converting your retail website into a mobile app has become a cakewalk.

It is not just fashion, clothing or grocery stores that are doing well online. People are bringing any and every product they sell to apps, for absolute success. Furniture selling, buying and renting on apps has also gained immense popularity in the recent times. Read further and know how you can reinvent your furniture store with a mobile app.

Mobile apps – the future of furniture stores

Browsing for furniture on mobile app

Whether you sell furniture for homes or for offices, modern or antique, sectionals or recliners or cater to urban consumers or semi-urban customers, an app can do wonders for your business. 

Though the competition is increasing with multiple apps already existing on the app stores, there is ample scope of success for your furniture store as well. The living standards of people is enhancing day by day and more people want to add the elegance of cosy yet stylish furniture to their homes and commercial buildings.

People spend more time and money on apps due to the ease and convenience of access. The conversion rate is better and apps are expected to generate more revenue in the coming years. By getting an app for your customers, you can retain the old ones and also unlock new and potential buyers. However, before proceeding ahead, keep the following things in mind:

  • Research – It is the most crucial aspect of any business model. Study the market trends, determine target audience, fathom your budget, discuss ideas and build a plan for step by step execution before investing in an app.
  • Creation –  Now that you have set your modus operandi, it’s time to look for the app builders. You can ditch the conventional methods that make you hire technicians, spend fortunes and yet wait for ages. Instead, create app using DIY app builder tools to save time and money.
  • Publicity –  Once you are done with app creation, go ahead and promote it well on specified forums. You can opt for App Store Optimization and use the various promotional techniques like Social Media Marketing, Influencer Marketing and more to fetch the initial downloads.

Must-have features for your furniture app

Furniture mobile app screenshots

Now that you have the strategy for building your app, you should be aware of the features that you should integrate. Ensure the things discussed below:

1) Native App: Get a native app each for Android & iOS users. Native app is better than the other types of apps in terms of performance and abilities. It can use the resources of the device completely and perform well.

2) UI/UX: Ensure that your app has amazing user interface to offer unrivalled experience to your customers. The colour schemes, app pages, buttons and menus should be easy on the user’s senses and custom-fit to suit all devices and backgrounds.

3) Design & Layout: The app should reflect the identity of your brand. The design, layout, graphic and content should all be coherent and have a personalised appeal. It should boost your brand recall value and compel people to shop more.

4) Smart sorting: The app should be brainy & intuitive and facilitate smart searching, sorting and filtering to fetch people what they want.  Make their shopping easy and seamless and keep them coming back for more. 

5) Easy Checkout: The cart should be efficient and checkout process should be easy. The payment gateways on your websites should be retained to offer multiple payment options.

6) Efficient Dashboard: The app should be easily manageable and productive for you. Get an app with efficient dashboard and smart analytics tools to get a detailed and periodic insight into your app’s performance.

7) Content Marketing Support: Good content can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications.

How to create app: Step by step guide

Build app with AppMySite in 3 easy steps

AppMySite WooCommerce mobile app builder offers all the features discussed above. The wide range of add on products like White labelled solution, App Store Migration and App Store Optimization, including thorough consumer support, further enhance and simplify the app building process and make it a cakewalk.

Just go through the following steps to create the best modern furniture app for your store:

1) Sign Up: Open the website and enter your details to register and sign up. Enter the name, basic details and the link of your website. Once you are done with the registration, proceed towards app creation and publishing.

2) Design & Personalize: Design the app icon, splash screen, landing pages and banners. Use the intuitive dashboard to add products, buttons, categories and more. Integrate your social media pages and retain the payment gateways and other data present on your website. 

3) Preview & Publish: AppMySite ensures full value for money and lets you preview and test your app on a real device. You can upgrade and publish your app on Google Play Store &/or Apple App Store once you are satisfied with the first-hand experience.

Claim your territory now

Make furniture app and rule

To conquer your space in the rapidly revolutionizing world of m-commerce, you must complement your website with an app. AppMySite free app maker can help you make the most of this opportunity and add a new dynamic to your business.

It allows you to create a fully functional app that boosts conversions. Create app from website for your WooCommerce furniture store and set afoot on the road to success.

Build a consumer-friendly native mobile app and take your furniture business to new heights. Get going now!

Importance of app icons – The most overlooked element of a mobile app design

Importance of app icons – The most overlooked element of a mobile app design

There are about 2.2 million mobile apps on the Apple app store and around 2.8 million apps on the Google play store. This number is only growing and that too at a massive scale.

With the growing numbers of mobile apps, the app store has become nothing less than a battleground where every single mobile app is fighting for its space.

In this cut-throat environment, you must ensure that not only your mobile app icon stands out from the crowd but is also compelling enough for users to download the app. The very least it should do is to get them interested in your app.

If you are looking to convert your WooCommerce website into mobile app then you must pay utmost attention to details, and a very critical element of the mobile app design is the app icon.

In this blog, we will discuss the importance of an app icon and how to create successful digital icon designs that promote your apps for better search result ranks.

First impression is the last impression

It is well known that “the first impression is the last impression” and in regard to mobile app icons, we couldn’t agree more.

Due to the sheer number of mobile apps in the market, you do not get a second chance to make an impression upon a potential client.

The app icon is the first thing that a potential customer notices about the app. It must intrigue, tell a story and more importantly evoke certain emotions in them that make them curious enough to find more about your app.

Most importantly, it must pictorially represent your brand and what you stand for.

Importance of a compelling icon design

Icon designing is a critical phase that requires an in-depth brainstorming and understanding of not only what your business is about but also your target audience. Whether your business a blog or news, an eCommerce website or solves a different business problem entirely, a thorough insight is important.

The best approach is to revisit the basics, which we will discuss later in this article.

That being said, the icon design must also be simple enough to convey the message immediately and accurately. As a good rule of thumb, if a user spends more than 5 seconds to comprehend your app icon, they’ll move over to another app in the market.

Therefore, it becomes even more imperative to design a compelling app icon that outshines your competitors.

App icon & ASO

The mobile app icon is not only important as it is the representation of your mobile app and your brand but also beacuse it plays an important role in the App Store Optimization of your mobile application.

A well-designed appealing icon will attract a lot of visitors and compel them to install and use your app. This will indicate the app store markets that your mobile app is being well received by the audience.

This will eventually result in increased search result rankings for your app which will in turn help increase the number of downloads and visitors to your app listing page.

Suggested read: App Store Optimization Guide – Get 10000+ app downloads in the first month

Icon design tips

Here we will discuss the basics of app icon design and many other tips for creating a compelling app icon for your mobile application. These tips are from the industry experts and come straight from their experience of making multiple mobile app designs.

Do note that these tips and tricks are to be followed only where applicable. Since the design is a greatly subjective topic, your own instincts and creativity will take you a long way. Originality is of utmost importance.

The following are some of the best tips, tricks & industry practices to direct you towards success.

Minimalistic design

Have a minimalistic design as much as possible. Not only is it in trend but it also promotes easy brand recognition.

An app icon with too many elements can create a lot of confusion in the audience and tends to not convey the message easily. The app icon should be simple to understand and not complicated.

The audience’s attention is very fickle and they will not take a second before switching to a different app.

It is not easy to create a clean & minimal design but a good approach is to include all the main elements and then filter them one by one based on the importance and relevance to the brand.

At the end of the day, the icon should convey the message in the lowest number of design elements as possible.

Simple

As discussed earlier, minimal design is not only easily recognizable but also very simple to understand. It makes it very simple for the audience to register the design in their memory.

A simple to understand design greatly increases the brand recall value and conveys the message easily. An overcrowded icon with too many colors, fonts, and other design elements will only create confusion in potential customers’ head.

Simplicity has been a major contributor to the success of many mobile apps in the past. Let us look at more such mobile app icons.

Select colors wisely

This is one of the most important factors that decide the fate of the app icon’s success and eventually the success of the mobile application.

The color palette you select can create a long-lasting impression on your users. Make sure that it very well compliments the colors of the mobile app UI and the brand themes. This ensures that there is no conflict in the mind of your users.

Do understand that different colors invoke different emotions. Colors are always strategically selected based on the response from the target audience. Think of the colors that will get you the maximum attraction from your audience.

Have a look at the chart below to understand the impact of colors on your audience. Understand how different colors can be utilized to evoke certain emotions.

Lastly, do not forget to research what colors your competitors are using. Most probably they have selected colors that get a good response amongst your target audience. This also helps you get inspiration from your peers in the industry.

That being said, do note that taking inspiration is fairly different from copying someone’s design. We will discuss how copying anyone else’s design is a bad idea and can cause more damage than any good, in the next section of this article.

Pro tip: It is always a good practice to have a background color for the icon so that it doesn’t blend with any other background when downloaded on a user’s mobile devices.

Originality & Authenticity

As discussed earlier, make sure that your design is original and is not already being used by anyone else. This is a must-do since having an icon similar to anyone else’s design will not only bring negative credit for your brand but will also help increase the recall value for your competitor’s brand.

You do not want anyone to look at your app icon and remember someone else’s mobile application. Having an original yet appealing design will build recall value for your own brand and bring a lot of attention from your target audience. It’ll help your app stand out in the market and help improve the audience engagement multi-folds.

Pro tip: Avoid using stock images, shapes, and photographs. There is a great chance that someone has already used this freely available design for their app icon.

Test the icon on different wallpapers

The mobile app goes from the app store to your clients’ mobile devices. Which is why you must ensure that you test the app icon design in different backgrounds and not just the app store listing page.

The app icon should stand out in different wallpapers and different color backgrounds.

Many mobile devices have the option to set the shape of their apps as well, make sure that you test that your design suits all shapes, be it square or a circle.

Dimensions

Sometimes even great looking designs do not look so good when constrained in specific dimensions. This is why you should make sure that your design or the brand logo looks good across all dimensions or alternatively design the app icon based on your brand logo such that it represents the brand and also appears appealing in the app store market and also fits within the mobile device as well.

The app store pre-defines the size specifications for the app icon design files. Make sure that you follow these specifications at all times. Below are the design size, format and resolution specifications listed for both Apple App Store and Google Play Store.

App Store

  • iPhone: 180px × 180px (60pt × 60pt @3x) | 120px × 120px (60pt × 60pt @2x)
  • iPad Pro: 167px × 167px (83.5pt × 83.5pt @2x)
  • iPad, iPad mini: 152px × 152px (76pt × 76pt @2x)
  • App Store: 1024px × 1024px (1024pt × 1024pt @1x)
  • Format: PNG

Google Play Requirements

  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB

A/B Testing

We all know that design is highly subjective and no one knows the sure shot solution to a perfect app icon design. And, by the end you’ll have multiple design options to go for. In this case, you can leverage the power of A/B testing to your advantage.

This is the best way to figure out the best design for your mobile app. Studies have shown that A/B tests have increased the app page performance by up to 26%.

Release different designs to different sets of your target audience and judge by the response each design gets.

Final checklist for app icon optimization

Now that we have discussed the best practices and top tips for the perfect app icon design for your mobile app, here’s a final checklist for your reference. These points summarize the guidelines discussed above that you must implement every time you design an app icon.

1. Meet the size & format specifications

2. The icon must represent your brand

3. Right colors for the right audience

4. Originality in design

5. Competitor research & analysis

6. Simple and easy recognition

7. Test, take feedback & optimize further

Conclusion

Mobile app designing can be a daunting task at first in your app strategy. Therefore, we have broken down this mammoth task into simple chunks so that you can easily design the app icon for your mobile application.

AppMySite mobile app builder offers complete control over your mobile app design and layout and functionality. With easy to use interface and multiple features and functionalities, you can now easily design and build yourmobile app for your blog for free with AppMySite WordPress mobile app builder.

Stand atop with WooCommerce mobile app for your Supermarket

Stand atop with WooCommerce mobile app for your Supermarket

The mankind has always been ravenous for success and growth. As time passed, the need for ease and comfort coupled with hunger for growth and humans started effort in this direction. Technology has scaled hand-in-hand with progress and is constantly evolving in every dimension.

Mobile app, has been one such gift of technology that is surpassing others. It procures ease and stimulates success for businesses. This aspect of modern technology is constantly evolving and aiding e-commerce. In fact, m-commerce is rapidly redefining and replacing e-commerce.

Supermarket business has gained considerable edge and popularity recently. Supermarket owners are supplementing technology with ideas to ensure absolute success. In this article, we will discuss the wonders of a mobile app and tell you how you can convert WooCommerce website to mobile app. Stay tuned…

Charm of online supermarket businesses

In recent times, there has been a sudden surge in the e-commerce sphere which has also affected the grocery and supermarket businesses that run online. People are swarming to online supermarkets and in-stores as it is their one-stop-solution for all requirements.

Morgan Stanley, a research and data entity, prophesied a few years ago, that online grocery business will see a rise like never before. The prophecy has turned true and with increasing number of online buyers, your online Supermarket has ample scope of success too. You just need to harness this potential to the fullest and mobile apps are a great tool for doing that.

What changes with mobile apps

As a Supermarket owner, you are giving people all they want under one roof. But, by complementing your store with an app, you can expand the customer base, enhance brand visibility, give ease to customers and hence sell more ultimately. Buying, selling and marketing are all easier with apps due to more interactive, close and productive communication.

Living standards of people are improving and lack of time is becoming a global issue. Today, less people want to go out and shop, or even rummage through multiple websites. Apps become an entrusted saviour in this case and benefit both, the owner and the customer.

When you give the ease of apps to your users, your brand earns a distinct space on buyers’ phones and you get more loyal customers. Unlike websites, your customers keep returning for more, only to you. It is evident that this is the best time to convert your supermarket WooCommerce website to mobile app and harness the potential customers.

Essential features for absolute success

If you are aiming for absolute success and growth in revenue, only building an app is not enough. Here, you will get clearer insights on what features to integrate. Read and discover the key ingredients of online popularity.

Keep the following points and features in mind as you build your app –

1) Affordable & Easy:

Eliminate the need of expert technicians and longer wait-timings and build your app in an optimal budget with DIY app builders. Search for an online app builder that has flexible plans and is yet efficient and quick.

2) Native:

Ensure that your app is not merely a web-view of your app but is intuitive in itself. It must be light and fast and capable of using the resources of the device. Native WooCommerce apps outperform other apps and offer amazing experience.

3) UI/UX:

User-interface and User-experience go hand-in-hand. Make your app attractive, engaging and easy to use. Build amazing interface for great user experience. Such apps keep customers tied to the app and compel them to come back for more.

4) Personalised Layout:

Get an app builder that allows you to curate the look of your app screens. Make sure that the designs, landing pages, action buttons, activity screens and pages are all easy on the senses and reflect your brand-identity.

5) Ease of use:

Your customers deserve the convenience and ease. Categorization of products should be done smartly to make searching, sorting and filtering easy. Enable easy log-in and sign-up and integrate social media.

6) Analytics:

Have an intuitive app with smart dashboard for efficient management. Know what your users are up to, what they like and what their purchase behaviour is. This analysis will help you in taking informed business decisions.

7) Seamless check-out & payment:

Shopping on your app should be like a therapy for your users. The cart should be dynamic and be able to hold countless products. Integrate multiple payment gateways and make check-out process smooth.

8) Platform Independent:

The world is divided into android users and iOS users and you should subscribe to an app builder that caters to the needs of both. Create app for both iOS and Android users to reach more people.

9) Enhanced Communication:

The app should facilitate communication with your users as it is one of the most important aspects of success. Create push notifications to keep your customers informed and engaged with promotions, offers, sales and discounts.

10) Brand Recognition:

Build and app that facilitates your brand recognition. It should be efficient enough to perform well and rank well and gain visibility for your store. You can opt for white label solution for absolute brand uniqueness.

Tomorrow never comes

Now is the best time to get an app for your business at it has become affordable and convenient with DIY app builder tools. If you are still sceptical about building a WooCommerce Mobile App, visit the demo page of AppMySite and create app for free.

Take a first hand experience of building an app today because procrastination is not for achievers. Upgrade and publish your app and scale your Supermarket to success.

50 simple ways that lead to a successful mobile app: Your checklist for 2019

50 simple ways that lead to a successful mobile app: Your checklist for 2019

Building a mobile app for your business is not enough. It is important that your introduce your app to the world and market it amongst your target audience.

According to a popular research, it has been estimated that mobile apps will cross $188.9 of revenue in 2020 through app downloads, ads and in-app purchases.

Read here to know more details on app statistics: Top 75 mobile app statistics – Market size & usage

To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app

We have compiled a summary of ideas that you can implement to promote your app. 

Let’s start: 

1. Ensure you have a responsive website 

A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.

This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.

2. Create a captivating app icon 

You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.

In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.

3. Add an informative description 

Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.

You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.

4. Include a demo video 

As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.

Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.

5. Regularly add blogs 

Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.

Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.

6. Design a dedicated landing page 

A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.

Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.

7. Reach out to influencers 

This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.

Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.

8. Make use of your social media

Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.

Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.

9. Encourage app users to post reviews 

A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.

The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.

10. Get in touch with tech bloggers 

This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.

Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.

11. Use forums to spread the word

Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.

12. Speak to popular writers 

This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder

Keep in mind that you don’t press them constantly. Drop in an email and sit tight.

13. Come up with interactive vlogs 

In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.

14. Design teasers 

Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.

15. Mention your apps in emails 

Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.

The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.

16. Indulge in guest commenting 

We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.

This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.

17. Focus on customer retention 

The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.

18. Request feedback from customer 

As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.

Not only will you be able to enhance your app but also give an impression to the customer that you care.

19. Offer excellent customer support

Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.

20. Identify the pain points of your audience 

It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.

21. Include video as a part of your knowledge base 

Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.

22. Introduce community as a part of your helpdesk

This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.

23. Reward customers for recommending you 

Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.

24. Optimize your app title

You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.

Make sure you’re using the right keyword but still make sense.

25. Only add the best screenshots 

Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.

26. Invest in a demo video 

A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.

Once you’re done creating and publishing the video, take some time to promote in on your social media channels.

27. Regularly conduct engaging activities 

Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public. 

If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite

28. Set-up a YouTube Channel 

Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel. 

29. Conduct PR activities 

A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.

30. Also involve SEO activities 

In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.

31. Extend discounts

Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.

32. Include call to actions button on your website 

To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.

This method works well for businesses who already have a good traffic flowing on their website.

33. Spread the word in your social circle 

This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.

34. Focus on customer feedback 

Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.

35. List your app in review sites 

Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.

Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.

36. Think outside the box 

Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.

For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!

37. Ask customers to rate your app 

This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store. 

38. Collaborate with another app 

Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.

39. Introduce coupons

You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.

40. Use Facebook & LinkedIn Groups 

Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.

You can also indulge in commenting on posts that may be helpful to your business.

41. Encourage users for membership 

There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.

42. Try guest blogging 

Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.

43. Launch app on multiple app stores 

Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.

As per the statistics releases by Statista, 669,000 and 487,000 apps were launched on Windows and Amazon app store in 2019.

44. Pay attention to your subtitle

Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.  

45. Never overlook App Store Optimization

We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.

46. Also create a video for marketing 

Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it. 

This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking. 

47. Write press release blog on launch 

A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.

48. Promote your app, physically

If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app. 

Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store. 

49. Offer the first 7 days for free 

This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month. 

50. Go after customers who have downloaded the app 

Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it. 

Ending Note 

Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.

Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.

Create your mobile app with the free app maker today! 

Client developer account vs. AppMySite developer account

Client developer account vs. AppMySite developer account

A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’ services to publish and manage your mobile apps.  

The Play Store and App Store are pretty strict about their policies. Therefore, owing to pre-defined guidelines and policies, you are required to set up your own developer account for your app to be published on the stores. However, if the app will exist under your account, you will have more control over it. Also, you will be able to maintain your business branding on the stores listing. 

However, when it comes to publishing a mobile app, mobile app builders often wonder whether they should use their developer account or ask clients to purchase their accounts.

A majority of the people go with the first option and usually do not experience any issues with it. However, recent revisions in the app publishing world are now encouraging most of them to reconsider this approach.

With these changes to the Stores’ review guidelines, it becomes crucial that apps are submitted directly by the app builder, using their own developer account.  

For instance: Apple has recently implemented a new guideline for it. This guideline states that apps may get rejected if the Seller name (the name your Apple developer account is under) doesn’t match with the app branding. 

Mobile app builders for WooCommerce, for instance, use developer account to publish their client’s app. In this case, you just need to pay a little extra. Simply put, another cost will be added to clients’ bills. However, you can build a mobile app with AppMySite on a shoestring budget.

Read here: https://blog.appmysite.com/building-a-native-mobile-app-on-a-shoestring-budget/

It’s not the end of the world and you don’t really need to worry. App-building can turn out to be beneficial. 

Here are a few points that can help you make a business decision:

Transfer of ownership

Once the app has been published under the agency’s developer accounts, a transfer of ownership is done. Sometimes, the relationship between app builders and their clients comes to an end. However, if the client still wants to maintain their app without any disruption to its user-baser, the situation necessitates transfer of ownership. 

While the transfer of ownership can be possible for both iOS and Android, it is a bit inconvenient because of the detailed process that must be followed. Also, in the process, new certificates need to be generated.

If a client’s app is already published under the developer’s account, the hassle of this event can be avoided. It eventually saves time and effort of both, client and the app builder. 

Branding benefits 

Investing a bit of the amount in owning an account on App Store is just another cost of doing business and not useless or unworthy. This makes the account credible and it also reflects brand capabilities. 

The case is similar to the domain name. 

For instance, you have created a website for your client and use your domain name to make it live. This simply means that the website belongs to you, and you will have the full access over areas this domain points to. You can also make changes that affect the entire user base, at any time. 

With this in mind, your client will probably be willing to pay the price of ownership to reach their customers, with a guaranteed level of oversight. 

For an online app maker, branding issues exist either ways. If there are a substantial number of apps under your name in the stores, it helps in building your brand. However, if you don’t have control over the content of the app, it will simply bring your brand down.

One false move in Google Play and App Store can get your app deleted from the store. Other apps in your account can get deactivated too. You need to protect your brand against these situations and consider publishing apps under separate accounts. 

Clients really don’t want to pay

Some customers refuse to bear this extra cost. It especially happens if they are just taking initial steps for building an app and do not totally understand the value of having a native app.

Do not forget that the customer is the king. You need to bargain the idea of building an app via mobile app builder for WooCommerce and make them understand the perks of having own account on stores.

If you are ready to build more advanced capabilities and want to distribute your apps on the Stores, enrol in the app builders’ developer account. 

AppMySite Developer Account gives you the opportunity to deliver your apps to over a billion customers around the world. With this online app creator, you can meet the business needs by offering mobile apps to your target audience. 

Progressive web app or a native app – what to create?

Progressive web app or a native app – what to create?

Today, the mobile industry is going full force towards progressive web apps and feels that native technology is left behind. However, this is true to a certain degree. 

Contrary to progressive web apps, there are undeniable benefits of a native app that PWA cannot offer. 

If you are hesitating between creating a native app or a progressive web app, this post is meant to describe the significant differences between the two clearly. 

Else, if you want to turn your website into an app, AppMySite can help you make an educated decision

Here are the differences:

1. App functionality

On iOS:

Progressive web apps work on iOS. However, their functionality is not as supportive as on Android. 

For instance, Apple recently shifted its supporting Service Workers in safari. This shift is a significant improvement that opened the doors to lots of previously lacking functionality, such as the ability to work offline. 

The ability to receive web push notifications is another big miss, which can be a deal-breaker for many people out there. 

You can communicate with your users via SMS as an alternative. But, if your project requires push notifications, you should definitely go for a native app. 

On Android:

The integration of both apps, PWA, or native on Android is good. Besides push notifications, there are some other advantages as well, that is incomparable with iOS.  

However, Android couldn’t make the home screen installation process easier in progressive web apps. It simply means as soon as the user visits the PWA, they are immediately prompted to install the app on their home screen for quick access. 

While a PWA can also be installed on the home screen of an iOS, the user doesn’t receive any indication about this option, or instructions on how to do it.

Service Workers eventually work in all browsers running on an Android, whereas iOS users can only get benefits from them using Safari.

2. Geo-location features

Both PWA and native apps offer the same features, except the functionality of geo fences and beacons. However, these two features are unfortunately supported on progressive web apps. 

Geofences and beacons are usually used for location-based notifications. 

PWAs on Android gives you an option to send push notifications based on targeted criteria. In contrast to PWAs, Native apps on Android helps you to communicate with your users at a specific time and place. 

3. App discoverability 

If your business is not well-known yet, search engine optimization (SEO) serves as a valuable tool. SEO helps your potential users to find out about your business. 

When it comes to PWA, you can take advantage of SEO as these apps are found from search engine queries. For native apps, App Store Optimization (ASO) works well, and brings valuable traffic to the app. 

4. Efforts required to access the app 

You need to consider a few points while launching an app, that is: how your potential users believe in your app and how your content encourages users to put time and effort into your app.

For instance, you own a restaurant and its app. Also, the primary purpose of your app is to display a menu and take reservations. Do you think your potential users will download such an app? They will probably do a quick search engine query to avoid wasting time and storage space. 

A progressive web app can work great for returning customers who are likely to do a quick search engine query to avoid wasting time and storage space. However, if we talk about WooCommerce native app, users won’t hesitate to spend their time and storage.

On the same lines, if you are still figuring out on how to get an estimate on your audience’s behavioural patterns, a PWA can be an excellent way to test the waters before you dive in and miss out on your prospective users. 

5. Amplification

While progressive web apps are easy to discover, the opportunity for amplification is great on the native app. 

If your app gets featured in the search results of the store, you will have a chance to gain a massive amount of user-attention instantly. Moreover, this fame is not equivalent to 15 minutes in the world of progressive web apps.

6. Device discrimination

If you go for building a native app via WooCommerce mobile app builder, it will limit your audience for a simple reason. Moreover, this reason can only be confined to using two standard types of mobile devices, Android or iOS. 

Existing mobile users are shrinking or switching though. Windows and Blackberry users are forgone as well as desktop users are also ignored. 

However, PWA runs in a browser, and it ensures that individuals who browse the internet can have the opportunity to reach your content.

7. Bureaucracy

Lastly, if you want to publish a native app, you need to undergo and comply with third-party regulations, reviews, and fees. Also, while you publish your app on the app store, you will need to pass their standards in terms of design, quality, code, and content. 

Most importantly, if your content in your app is not in line with the store’s image or culture, app stores can refuse to publish your app. 

Content plays an important role in your app’s future, as well. Simply put, if you try to make an update to your mobile app and somebody doesn’t agree with it, you are prone to getting hacked from app stores at any time. 

Additionally, publishing an app on app stores require fees. Contrary to app stores, if you publish your app on the web, creating developer accounts and registration fees do not exist.

The ending notes

The clear winner here in terms of cost- and the hassle-free app is Progressive Web App. However, if you want to offer a premium experience to your customers, you can build a native app using a mobile app builder, like AppMySite.

If you are still confused, deciding which app you should go for, visit AppMySite. It can help you build both the apps at a nominal cost. 

Explore the salient features of AppMySite WooCommerce App Builder

Explore the salient features of AppMySite WooCommerce App Builder

The intricate and technical process of building an app can become a cakewalk with the right assistance. The salient features of AppMySite are designed to help you convert website into an app in the most seamless way possible. Businesses are now enhancing their online presence by converting their WooCommerce website into app. It is the features of their apps and the ease of usability that makes them stand out. Read and find out how you can make the best use of a mobile app builder for WooCommerce.

Versatile WooCommerce App builder 

Best mobile app builder

AppMySite WooCommerce app builder is a versatile and pocket friendly alternative to all the app builder services available online. It covers all the necessary features required to build an app from the website. You can easily get your app for android and iOS without dealing with the nuances of coding. Building a mobile app from WooCommerce website had never been this easy.

When looking for the perfect app maker, ease and quality should be the priority. AppMySite WooCommerce app builder service assures quick delivery and consumer-friendly experience. The enviable features cover a wide range of areas. These features make AppMySite the wholesome solution one requires to convert website into app

Economical Pricing Plan that assures value for money

Mobile app builder

Budget is the first ladder, when scaling the journey of an app building. It is important to find an economical alternative that does not dig a hole in your pocket. The pricing plan of AppMySite has been made with great precision.

The packaging encompasses all the features that help you build an outperforming app. All this is done at rates that do not make it an extravagance. You can easily choose a yearly plan or opt for a lifetime plan and relax.

Build a native WooCommerce app and scale from scratch to sky

Native app builder

AppMySite offers native app building solution. It means that your app has more features and is more convenient to use. Native apps have multiple advantages over Hybrid and Mobile Web Apps. 

Native apps are built from scratch and are developed according to the operating system.

Native WooCommerce apps outperform the other two options. They have a considerable higher performance efficiency and add to your credibility. AppMySite is your most suitable aid if you are looking for a budget friendly native WooCommerce app builder.

Real-time sync with website for immediate upgrade

WooCommerce app builder

In this era of internet revolution, being real-time is a necessity. AppMySite understands its importance and offers real-time sync feature for apps. It means that any change made on the website will instantaneously reflect on your app. All the updates regarding products, offers etc., get updated on the app parallelly. It makes your app collaborative of the website and thus enhances the performance.

Real-time sync keeps your app up to date. This feature allows your customers to enjoy a hassle-free experience when exploring the app. Get your app built by AppMySite and don’t let them miss out on any feature, offer or product. 

Engaging User Interface keeps consumers tied to app

Best native app builder

Ever wondered why few apps keep you engaged for longer time and make you come back every time? It is the interface that makes an app alluring and easy to use. The interaction of the customer with the app depends upon the interface. A user-friendly interface ensures that customers engage more with the app and spend quality time on the app. 

Apps built by AppMySite have a visual and aesthetic appeal. The elements that appear on the screen are easy on the senses and offer an enriching experience. 

Social Login enabled for personalized experience

Turn website into app

Apps with social login feature appear to be more dynamic and are easier to use. AppMySite incorporates the feature of social login to simplify the process of login for costumers. They can use their social media accounts to log in to the app. 

It is tedious for new users to create a new account for every platform they want to use. AppMySite ensures that your customers don’t feel the same. In turn, the information received by you is often more credible and authentic. This helps you in gathering genuine data for user analysis. By using existing login credentials, the app makes the process easier for the customers.

Cross platform product menu that widens the options

The debate between mobile users about android and iOS is unending. However, you can have an app that allows any user to avail your services. AppMySite ensures that your products reach a wider consumer base irrespective of their operating environments.

Apps built by AppMySite can work on different platforms or operating environments. The apps suit both android and iOS environment and the data is customized accordingly.

Cross platform product menu widens the options and expands your user bank. 

Smart Product Searching & Sorting for smart shopping

When shopping online, the field is vast and there are numerous options available. Filtering products and choosing the best can be a herculean task. The e-commerce app should be capable of guiding the customer itself. 

The apps made by AppMySite act like a smart shopper and help you choose what you want. The product searching and sorting feature is smart and easy to use. It helps the costumers achieve desired results and buy the best products for yourself and your loved ones. 

Intuitive and fast, it is the brainy alternative

WooCommerce mobile app builder

The app is as smart as your phone and helps you by doing most of the things itself. Your customers are using apps as going to shopping and ransacking the favourite counter is a task.

The app built by AppMySite works intuitively to make the experience breezy and easy. With little inputs from the customers, the app will be capable of getting them the best. 

Efficient check out cart that steers happiness 

Best WooCommerce app builder

Shopping is like buying happiness! But, with AppMySite, shopping also brings ease and satisfaction. With our efficient check out cart, the products are aligned and stored well. The cart full of your products is sure to steer your customers’ happiness in the right direction. 

Paying is playing, with multiple options at the payment gateway

App builder

The more, the Merrier! Allow your costumers to buy happiness in ways they want to. Apps built by AppMySite incorporate multiple payment options. It makes your app competitive, desirable and user friendly. 

Integration of multiple payment options caters to the varied needs and suitability of your customers. Adding multiple options can enhance the experience of your users. This helps in growth of your revenue and customer satisfaction. 

AppMySite makes app publishing easy

Best mobile app builder

When aiming to convert website into app, publishing is a concern. However, with AppMySite it is easy to publish an app and to optimize it to a great extent. Publishing app is easy and seamless here. 

It can easily be made available across multiple platforms. The easier the publication, the faster and more viable the distribution can be. The apps can then easily be downloaded, installed and used to the customer’s satisfaction. 

Study your consumer strength with app user analytics

Best mobile app builder

As they say, in the age of information technology, data is the winner. Studying the performance of your business through the app can help you move in the right direction. It can improve your business and brand reputation.

It is significant to study and analyse the app users to have a hold amidst them. When you convert your WooCommerce website into app with AppMySite, you can study your user strength and scrutinize it. The app user analytics helps you analyse your users. Use the tools to improve your brand’s listening ability and grow your revenue.  

Use the best Mobile app builder for WooCommerce

It is important to understand the need of your customers and the scope of your brand. This will help you in building the best app for your e-commerce website.

So, build mobile app for your e-commerce website without much ado. Fetch the best mobile app builder for WooCommerce website and get the job done. 

 

Here’s why your business needs a mobile app – Know the statistics

Here’s why your business needs a mobile app – Know the statistics

With around 1.4 million apps each in the Google Play and App store, you may think that the market is saturated, so why bother? If you build a mobile app for your business you will know how you can gain visibility in the market. If you are running a business through a website, consider turning your website into an app.

If you have already invested your time, money, and efforts in building a fantastic mobile website, you should understand that your customers want your business information on-the-go. To understand, ask these questions to yourself:

How often customers take a picture of your product and share it on their social accounts?

  • Does your website voice out when a valuable customer walks in your door?
  • Can your website offer exclusive perks and discounts to high profile customers?
  • Does your website give coupons and incentives to your regular customers?
  • Does your website customize the shopping experience for your regular visitors?

These are just a few examples that a mobile app offers an inherent marketing value over a mobile website. Within app capabilities such as biometrics, geolocation, sensors, and cameras, the possibilities of gaining customers’ trust in your brand are virtually endless.

If you are still wondering whether your business needs a mobile app, think about the role of smartphones in this modern-day and age.

Mobile is the king

The average smartphone users have gone from spending only a few minutes a day on their mobile device to spending nearly three hours each day consuming mobile digital media since 2008.

Around 90% of those three hours each day is spent interacting with mobile apps, over 10% spent on mobile websites. The trend is only growing year over year.

Google has released a research in November 2013, that maps out the path of purchasing power of mobile shopping across a significant number of verticals, including restaurants, travel, fashion, health, automotive, home and garden. The results were surprising: nearly three in ten consumers began their path to purchase on mobile apps.

About 48% of users have purchased products using mobile search, far below the percentage using the search on a desktop. The use of mobile topped the use of desktop in 2014.

One of the location marketing firms, xAD also give an insight of promising findings for businesses planning to launch an app

  • 42% of smartphone users who browse products on-the-go purchase within an hour.
  • 69% of these on-the-go users will convert their shopping in the store.

If you are banking on your mobile website to draw attention to your customers, you need to think again, because:

  • Consumers are now more dependent on their mobile devices to make a purchase, and they expect information on demand
  • Proximity is the key to conversion or retaining your customers. Geolocation services enable many businesses to predate and meet their customers’ needs

Mobile marketing is the key to capitalizing on impulse shopping by delivering a personalized shopping experience to customers.

Mobile website vs. mobile app

With limited resources and budgets, mobile marketing is not a proposal.

In fact, a mobile website and a native mobile app work together to accomplish your marketing objectives and build your revenue goals.

Have a look at the functionality and advantage of both mobile websites and mobile apps.

  • The marketing objective of a mobile website is to attract new customers, whereas mobile app helps you create loyal customers to get a competitive advantage
  • To use a mobile website, you need to open a browser and enter the website URL. However, the mechanism of a mobile app is simply to tap an icon on a smartphone screen
  • User interaction on mobile websites is likely to complete an activity and exits. On the other hand, mobile apps offer their users an open, two-way, and ongoing user experience
  • Mobile websites are more responsive to search queries in the case of mobile advantage. Mobile apps are easy-to-use and help in increasing customer engagement, that brings loyalty.

Businesses limiting their mobile presence to a responsive website and risk the ‘buy and bye’ scenario. In this case, a customer finds you on a mobile search, shops or even makes a purchase, and disappears, perhaps forever. Conversely, businesses focusing solely on mobile marketing via an app might miss out on finding new customers.

The most successful trick is to make your users use your mobile website and convince them to download your app. This strategy generates an opportunity for profitability, ongoing relationships by creating engagement, building loyalty, expanding social reach, and delivering highly personalized shopping experiences for your customers.

Many small businesses are using mobile apps 

Pretty much every smartphone user has an app from major retailers, and you will be surprised at how many small businesses are getting into the app market.

An app development company presented statistics on how small businesses are using apps to achieve their goals. Highlights from the study:

  • Around 15% of small businesses created a native app by late 2015. Of those apps, one third were developed in 2014.
  • 18% of small businesses plan to build or launch an app in the upcoming years.

Small businesses also listed their reasons for creating a mobile app. Have a look:

  • To improve customer service (76%)
  • To increase sales (37%)
  • To compete with other businesses (35%)

Conclusively, small businesses found their mobile apps were most useful for:

  • Using push notifications to engage their target customers
  • Rewarding loyal customers with offers and discounts
  • In-app selling, orders entry and payments, streamlining retail trade, and liberating staff to use their time in other chores

You must have heard an adage, that it costs you less to retain the customer in contrast to acquiring new ones. Just imagine, your business app can go a long way toward achieving your goal.

Plan building your mobile app 

Depending on the scale of your organization, the first step is to hire a group of employees who can build your app and represents your business to the market through the app. Else, you can also get help from WooCommerce mobile app builder, like App My Site that understands your prerequisites and build your app accordingly in affordable prices. You only need to provide CS/CK keys and a URL of your WooCommerce website to the app-building company to create your app.

Now, you need to decide on the objectives of building a mobile app of your business. The decision of building an app falls into one of the three categories, such as acquisition, engagement, and conversion. Next, consider the features of your mobile app that you will need to achieve.

Here, we will discuss the most popular app features that you can include in your app:

Push notifications

Push notifications are one of the most valuable app features. This app feature enables timely, relevant, on-demand communication with the customers. If these notifications can be combined with location-based messaging, it can provide a personalized experience to your users.

Geolocation and map integration

Integration of maps and geo-location can identify the location of your app users and give them detailed directions on how to find you. Give your VIP customers an advantage by offering location-based coupons and incentives.

Mobile shopping or mobile payments

Must-have feature of mobile apps. Give your users an opportunity to make a purchase of products and services from your mobile app with mobile payment gateways. The user experience of your mobile app should be as easy as possible for your customers.

Integrated loyalty program

Incorporating a loyalty program into the app will increase customer engagement towards your brand. Customers can easily procure, monitor, and redeem their loyalty points using their mobile device.

Integration of social accounts

Allow your users to sign up on the app through their social media accounts. This makes it easy for your customers to connect and engage with you, without spending too much time on keying different usernames and passwords for multiple accounts.

One-touch contact

Give your users a helping hand by including all your contact information, such as one-click calling, emailing, and social connections. You can also add step-by-step directions with a single tap to the contact page of your app.

Virtual reality

Virtual reality has become a huge marketing tool and a way to build an engagement. If you want to show your customers how they look in a new pair of spectacles, or may want to convince them that the black leather couch would look great in the living room, you can add this feature to your app.

Smart sync and smart updates

With a mobile app, you can automatically push updates and sync content across all your digital channels. A mobile app built with AppMySite offers this ultimate feature that helps in real-time sync of all your products on your app (the changes you will make on the website will reflect on your app).

After mapping out what you want your app to do and the features you want to include, answer these critical questions, such as:

  • What platform will you use for your app-building? Google Analytics will give you an insight into what devices your target customers use.
  • What is the timeline for your app launch? Is there any special event, such as the opening of a new branch, or the introduction of a new product or service, that would unite with your app launch?
  • What is your budget for building an app? Take account of the development, support, and marketing costs in your planning.
  • Where would you prefer to build your app?

Market your app on a small business budget

The app launch is the first step after you have successfully developed one. Getting your potential customers to download and use it takes just as much work.

Marketing your business app on a small budget requires a creative approach that maximizes your sales and revenue.

Build a landing page on your website to promote your app. A landing page is used for app discoverability and SEO (search engine optimization) on a mobile search after a launch. Ensure your mobile website and social accounts are linked to your app’s landing page to showcase your app’s useful features with compelling screenshots and videos. Figure out your user ratings and reviews to get more visibility before building a landing page.

Look into your existing customer base and offer them an incentive to download your app. A free sample, discount coupon, or loyalty points can be all attractive offers you can provide to your users. Do not forget to ask your app users to rate your app as this affects app store discoverability.

Also, you can reach out to social influencers and ask them to review your app. This can be a great way to yield powerful benefits in terms of app exposure, traffic, and backlinks that further improve your search results. Keep remembering that app store discoverability and SEO work hand-in-hand, you cannot just rely on Google Play and App store searches to get your app in front of your customers.

Pay attention to a few things for app store optimization too, like:

  • Carry out the keyword research process
  • Design an eye-catching app icon
  • Incorporate compelling screenshots
  • Write top-notch descriptions (short and long)
  • Get good ratings

Mobile app marketing is an ongoing process, but once it pays off, it will be a good return on investment.

The road to ROI (Return on Investment)

The road to ROI (Return on Investment)

No matter how you develop and support your app, you should always keep an eye toward recouping your app costs. Measure the impact of your investment on your overall marketing strategy.

Reaching new users

  • Number of app downloads
  • Number of active users
  • The growth rate of new users

Retaining existing users

  • Number of app sessions per user
  • Length of an app session
  • Interval of an app session
  • Number of permissions granted access to location, photo library, and more
  • Churning rate (total number of customers divided by uninstalls for a determined time interval)

Creating paying customers

  • The average revenue per app user
  • Transactions per customer
  • Customer lifetime value

Measure these KPIs to financially validate your decision to create an app. These indicators will help to identify strengths and weaknesses in your overall mobile marketing strategy and identify areas to build an app on loyalty and engagement to generate even higher returns.

If you have been hesitant in the past to jump into the mobile app market, is time to realise that every business is competing in the mobile realm as it becomes a necessity for businesses of every size. Having a mobile website can be a great first start, but a mobile app can give you an edge in creating a highly engaged and loyal customer base.

Let’s Build: A WooCommerce native app in 5 days

Let’s Build: A WooCommerce native app in 5 days

Creating a WooCommerce mobile app doesn’t always mean that you have to invest an exorbitant amount of fund or energy in getting professional developers on board. 

A great alternative to building a native mobile app in a much lesser time can be done if you decide to convert WooCommerce website to mobile app. You can simply go with an app builder to make a mobile app within days of signing up. 

Currently, native app development is probably the most reliable platform to create a mobile app for your business. Businesses prefer building apps on this platform because they are more efficient and are created from scratch, unlike hybrid and web view apps. 

App My Site is great tool that helps create a robust native app for WooCommerce in a matter of 5 days of signing up on the website. The apps delivered through AMS are well constructed and thoroughly tested. 

Have a look at the two-step process for building your mobile application: 

Turn website into app in two easy steps: 

Creating a mobile app is as simple as buying a pair of denims online. Since this platform is not DIY, you can be assured of receiving a professional app that is developed by a team of developers by converting your website into an app. 

All you have to do is visit the website to finalize a plan that suits your requirements the best. You can choose to build a WooCommerce Android app, iOS app, or both, from a monthly or a yearly plan. Both the plans come with the same set of services, including creation of the app along with its maintenance, with significant saving opportunity in the yearly plan.  

Once you sign up with a relevant plan, you can simply fill out a form that will include a detailed description of your website which can then be handed over for a mobile app to be built within 5 days. 

You can create your account with a secret password and fill out your basic information, such as your billing address and website URL to get started immediately. Your personal account will henceforth be used for managing and tracking the development and maintenance of your app. Additionally, you will be able to renew the subscription of your mobile app through this account. 

The dynamic account will allow you to add or delete the products you want to continue with in the future. Payment can be done from multiple payments gateways such as PayPal, Credit Card, Debit Card or Net banking. 

The second step revolves around submitting the details of your website by filling up a form that the team will send you right after you sign up. The app created will use the banner images and logo of your website, which can certainly be changed if you desire so. 

The entire process will be completed within 5 days and your app will be ready and fully operational for your customers to start using. 

Read here to know how mobile apps are made simpler with App My Site 

Three-step process we follow

Instantly after you have shared all the details of your e-commerce website, App My Site will follow three easy steps to curate your shopping mobile application. 

Building the app is carried out after you hand over the CS/CK (account specific) keys. The team then extracts all the data from your website to create a mobile application on a native platform. The application made after we turn website into app, is an imitation of your e-commerce site

The second step involves testing the app thoroughly on both automated and manual platform to check if all the features of your app are working perfectly. Since the app is created on a native platform, we make sure that the app uses complete efficiency of the device it is run on. Once the development, design and testing team is satisfied with the efficiency and the look of the app, it is delivered to ensure your customers interact with a seamless application. 

The third step starts only after the app receives your blessings. If you are happy with the look and feel of your app, you can take the help of our support team to publish the app yourself or have it published. You can choose to go with an add-on plan to optimize the content of your mobile app which is a one-time investment. This services empowers businesses to rank on the relevant searches of the app store. 

Your app will be live within 5 days of signing up, after which your customers can simply download it and start buying from it. 

Amazing features of your WooCommerce mobile app

Robust native apps 

Like we said, native apps are amongst the strongest compared to any apps you will come across. The best part of building apps through this platform is that your app will fully utilize the features and efficiency of your device to perform better and offer a seamless customer experience. These apps are not only faster but are quick in adapting changes made to your website. 

Intuitive filter and search options

If your website consists of innumerable products, there is a possibility that your customers will be unable to find a particular item they are looking for. In situations like these, it is very important for e-commerce website to have smart search and filter option where customers can find their products easily. Your app will be equipped with search and filter option to make it more user-friendly. 

Seamless checkout experience

Offer a smooth shopping experience to your customer by allowing them to add several products in their cart, which will allow them to take a quick look of the products within the cart. The shopping app that you build will also come with multiple payment options for a secure transaction, including debit card, credit card, net banking, multiple wallet integration, cash on delivery and PayPal. 

Dynamic Dashboard 

Every time you make a change to your website, it will automatically be updated on your mobile app too. This means that your dashboard will populate itself when you add or remove products on your website. Additionally, you can change images and content of any product on your website that will also be changed on your app. This feature not only helps in saving the maintenance cost and time but also offers a unified version of the app. 

Personalized customer screen

Give your customers a personalized account and profile which they can make changes to any time they want. This feature will help your users change or add billing address, contact details, profile pictures and more. Here, you can enable customers to also have a look at the detailed history and logs of the orders they have purchased with you before. Your previous customer data will also be reflected in the app. 

Ending note 

The process to convert WooCommerce website to mobile is easy and takes much lesser time than the normal app development. App My Site offers turning your website into an app within 5 days of signing up within a very small budget. 

View the WooCommerce page to find the most frequently asked question, the pricing of the plans and the features of the app that you will get. 

Manage your WooCommerce mobile app with non-technical background

Manage your WooCommerce mobile app with non-technical background

It is not important for entrepreneurs to be technically sound, irrespective of the nature of the business they own. To run a business successfully, we are only required to have great ideas and implementation skills.

Speaking of how dominative mobile apps have become in this day and age, often business owners find themselves struggling with the idea of managing there WooCommerce mobile app all by themselves.

If you are from a non-technical background, let’s look at how you can go about creating and managing you mobile app yourself:

Building an app

Choose a platform that you would like to go with. If you have an enormous budget, you can obviously go with app development companies, to build a tailored-made solution that meets your requirement.

If not, then its best to go with WooCommerce app builder that works really well for businesses who have a website. Take a look at App My Site app builder, to build an app that will be an imitation of your e-commerce website.

The cost of building your mobile app will not dig a hole in your pocket and the time frame will be extremely reasonable.

Build and Maintain your app

Maintaining your app

Now, the biggest problem that businesses face after getting an app built is bearing hefty charges of maintaining it, even if it is for minor changes every once in a while. This can certainly be very damaging for your entire monthly budget.

However, if you go with building an app from App My Site, every time you make changes to your website, they will be reflected on your mobile app. Your mobile app will be in real time sync with your website along with a dashboard that will dynamically populate.

The categories and sub categories of your website will also be dynamically updated on your app. This way, you can do away with hiring or setting up a development team to maintain your app.

Upgrading the app

Since your app will be in complete sync with your website, there will hardly ever be a need to manage it for upgradation.

In case an issue does arise, you can always reach out to the customer support to get it fixed. The subscription that covers the charges of building your app will also include resolving the problems.

This way, you not only save a lot of money while building your app but also to maintain it. Even if you are from a non-technical background, there will never arise a need to maintain or manage your app.

On an ending note, you will always need smart ideas to get things done  and to make a significant difference to your business. The revelation is that most business owners in this world are not technically trained to deal with their website, apps and other software that gets them going on a daily basis.

If you are too, looking for a reliable solution to instantly build your WooCommerce app in the most affordable manner, simply reach out to App My Site and build excellence. 

Reach us on www.appmysite.com to know more.

Choosing the best platform for creating your WooCommerce native app

Choosing the best platform for creating your WooCommerce native app

Entrepreneurs are not expected to know how the development of mobile application works. As an owner of a business, you are only expected to know the trend of the market and how to grow your business. Having said that, it is important for every business owner to open up to all options available and go with the best one.

The best method of building a mobile application will depend on the timeline, the budget and model around which your business evolves. While some businesses are looking to create WooCommerce Android app, there are some businesses that only want to go with iOS apps for their business.

The world is moving towards m-commerce and experiencing a significant increase in their revenue just by building an app. Owning to the popularity of the apps, there is no reason for you to be stuck with a wrong platform of developing an app that can make your business or break it.

Let’s talk about the different platforms that you can go with to build an app:

1. Build an app yourself

 

Customer Engagement

Simply put, you can take up the DIY challenge and build an app for your business yourself. To initiate the process of developing an app, you will have to take up an online course or training from an experienced app developer to acquire programming knowledge.

The intensity of the training will depend on how complex the structure of your app will be. It is quite possible that you will have to keep yourself updated with the language, keeping in mind technology advancements.

Mostly, businesses with an extremely low budget and a lot of time in hand go with this option to save some money. Seldom do business owners app with building an app all by themselves, considering the time it takes to learn the basic skill set and come with a full-blown app.

It is certainly not easy to learn how to make an app in a few months and deliver one that impresses the customers. While you may believe that you have mastered the art of building an app, the outcome may not be as great as you expected. Even after putting months of hard work, your app may not look very professional.

It is always better to channelize energy into driving more business through your core skills than investing time in something which may not be as fruitful as you though it would be.

2. Hire an app development company

 

Online Marketing

This is probably the best option to go with if you have excessive funds and very limited time. Successful companies that have allocated a big portion of their budget to the development of their app mostly go with hiring an app development company.

This is the easiest way to build an app, all you need to do is let your account manager what you are looking for and share ideas of how your app should look like. Your feedback will be enough for the team to get going.

The company you hire will keep working on your app until your completely satisfied with the outcome and hand over the rights of your app as soon as you have made the payment.

The only catch is that both small and medium-sized businesses can’t imagine getting an app build through this platform, for the enormous budget needed to build a mobile app. Sometimes, it can shake your entire yearly budget and leave you with no fund to manage the business.

Capitalizing a big budget on the development of your app will not be the end. There will always be some changes that you will want to make to your app for which you will bear a heavy maintenance cost. Additionally, you will always be dependent on the development company to make changes to your app.

It is rare for small scale businesses to take up this platform, considering the kind of capital cost and on-going cost it involves.

3. Buy a plug-in online

 

Fresh Content

Plug-ins have worked really well for app developers who are looking for ways to convert WooCommerce to mobile app. This is a great option for freelance coders who have a small base of client for website development but not enough exposure and experience to produce a mobile application out-and-out.

This platform may not be the best for someone who has zero coding knowledge. To integrate a plug in to your website, it is important to finalise the perfect one first. You can carry out the main step by finally incorporating the plug-in you choose with the help of some basic coding skill set.

This option also works well for developers who have lesser time in hand to deliver an app. However, If you have no programming knowledge, this may not be the best platform to go with. To integrate a plugin to your website, you will still need a basic skill set.

You can also build an app with the help an app developer if you already have a website but that would mean investing in buying a plug-in and also bearing the consultation charges of the developer you hire.

4.Sign up for an app builder

 

Customer Feedback

Mobile app builders have been gaining popularity all over the world for more than a year now and have become the talk of the town among small scale business and freelance website developers too.

You can come across a lot of companies that offer building an app by converting your website into a mobile application through web view or hybrid development. This is a great option for people who are looking for instant results.

Developing an app for you business through online app developers is very affordable and takes as less as 1 week to get an app that performs perfectly. With many options available in the market, it is important to go with the one that offers a WooCommerce Native app .

The best part of building an app through this platform is that you can create an app without needing an coding skills. Businesses that run on a retail model can enjoy complete features of an m-commerce that includes multiple payment gateways, category filters, search filter, advanced cart features and more.

This platform is a boon for both small and mid-scale business to see how their business app is being perceived by their customers.

App My Site is rare mobile app builder that offer native app development which means that your app will be built from scratch. Additionally, the apps built through App My Site are utilise the complete efficiency of the device, helping in better performance of the app. This way, you app will work faster and load products than web view and hybrid apps.

While building an app can be a challenge for any business, App My Site promises to smoothen the journey of all business owners who are looking to instantly convert their website into app.

Drop in an enquiry to speak to our team of experts.

Convert Woocommerce to mobile app to reconnect with customers

Convert Woocommerce to mobile app to reconnect with customers

If you’re an online seller and wish to engage and retain customers to sustain and grow your business, then building an app is a good solution for you.

Mobile apps offer various opportunities to businesses to engage customers and reconnect with them. Native apps have versatile features that effectively assist in sales and marketing activities.

Reconnecting with old customers is essential because they are more likely to purchase more than new customers, and it is even cost-effective to re-market to existing customers.

If you have an existing Woocommerce e-store, then you can build a Native mobile app for iOS and Android for your store, so that your existing customers have another, more personalised and accessible, platform on which they can connect with you.

A native app not only makes it easier for users to connect with you, but it also assists in making it easy for you to communicate with your customers.

Reconnecting with your customers is essential to ensure that they remember you and return to you to purchase more. Such activities cost less than attracting new customers.

The quick and pocket-friendly Woocommerce app builder from AppMySite can help you convert Woocommerce to mobile app easily.

Here are a few ways in which a native app built with AppMySite can help you reconnect with and retain your customers.

1. Stay connected for a longer time

 

Customer Engagement

Apps, when installed on a mobile device of a user, is generally used for a long time. To ensure that a customer repeatedly visits an app, one can ensure that their product or service requires repetitive consumption for which the customers will visit the app again and again.

As apps can be opened by tapping on app icons on mobile devices, it is easier for users to use apps over websites, which require opening a web browser and then opening the website.

Besides easy access, Apps have better user interface on mobile phones than a website opened on a mobile device. Easy navigations features of apps enable users to browse for longer periods of time.

A customer committing to download and install an app mostly commits to using the app for a long time before uninstalling it. However, this factor is affected by the quality of an app, therefore one should use a high-quality mobile builder for Woocommerce websites. Deliver value to keep customers engaged and committed to your platform.

2. Market easily with native apps

 

Online Marketing

Native apps built for iOS and Android use features of mobile devices to improve the user experience of customers. Therefore, if you plan to get an app, convert Woocommerce to mobile app that is native to the operating systems preferred by your customers.

Some useful features of native apps are push notifications, integrations with navigation maps, geo-targeting, access to camera to set profile picture, access to microphone to enable audio search, and more. You can even show users what people from their contact list are doing on your app. Such features make apps preferable over mobile websites, and they even help in communicating with customers easily.

A Woocommerce e-store website can be converted into a native app with the help of online app creators like AppMySite. Such apps can work in perfect sync with your existing website, so that the changes you make to the website reflect automatically in your app. This saves your team a lot of time in maintaining consistency across platforms.

3. Add fresh content or products

 

Fresh Content

One important aspect of customer retention is to offer fresh material. You have to keep publishing new articles and blogs and keep adding new products to the store to ensure that customers find value in returning to your e-store. Strive to stay trendy!

If your online store attracts customers frequently, then your app will have more chances of getting popular. This will not only help you reconnect with existing customers, but will also help in attracting new customers. Make your product screens and blogs shareable, so that more and more people become aware of your offerings. One or two good viral content pieces are all you need to make an impact in the market.

Apps help in easy sharing of content from your platform to various social media platforms and messengers. Easy access to apps and the notification feature of native apps can be used to inform customers about product and content updates, so that they are attracted back to the app to consume more.

4. Get customer feedback and data

 

Customer Feedback

Apps have features that help in easily collecting customer feedback. Customers can rate and comment on your products and blogs. This helps in connecting with your customers by understanding their viewpoint.

Apps also help collect data about the categories or products preferred by customers. Businesses can create a flow chart to understand the kind of products users browse through and the order in which they go from one screen to another. This helps managers and app developers to optimise the platform and business offerings. If you pay attention to customers, you will gain valuable knowledge of existing growth opportunities.

Collection of feedback and understanding of customer data is a great way to reconnect with customers. Customers feel appreciated when you address their concerns. It’s important to pay attention to what customers want and give them that, so that all the marketing and merchandising efforts reap the expected results.

Conclusion

The above four ways give an overview of the ways in which a native app can help a business to reconnect with their customers.

Users tend to keep an app on their mobile device for a long time, enabling businesses to attract users back to the app, time and again, through notifications and offers.

Various features of native apps helps in carrying out easy and cost effective marketing activities, which help in reconnecting with customers. Many other features of native apps also help engage customers.

One important aspect of customer engagement and retention is publishing fresh content regularly and offering new products in every season, so that customers are interested in returning again and again.

Last but not the least, collecting customer feedback and data through apps help in optimising platforms and business offerings, which helps in retaining customers and building customer loyalty.

You can turn website into app by using services of professional development companies like AppMySite.

One great thing about AppMySite is that they can develop and deliver a tested app for a Woocommerce website within a couple of weeks. It is a cost-effective app building solution—cheaper than DYI app makers. Send a Query to build an app for your Woocommerce website.

You can easily turn your e-store on Woocommerce to Android app or iOS app, with AppMySite.

All you have do do it send them your e-store’s URL and your brand’s logo and art work. They will use that information to create a ready-to-publish app.

Create a native app with Woocommerce app builder on AppMySite and connect with your customers. This helps you to create a community of loyal customers who prefer availing your services or buying your products repeatedly.

How Entrepreneurs Should Build Apps to Save Time, Effort and Money

How Entrepreneurs Should Build Apps to Save Time, Effort and Money

To save time, effort and money, entrepreneurs need to find a well-planned way to build an app that is integrated with their existing web platform, so that it is easy to run and maintain the app.

To achieve this, entrepreneurs can convert their existing website into an app. This helps in saving resources in building and maintaining apps for the business.

Such apps also helps save time and effort in selling, marketing and carrying out operations for the business.

You can use an app builder online like AppMySite to create an app that works in sync with your existing website. App created on this platform help engage customers, carry out marketing with ease and sell effectively.

To ensure that your app achieves all its business purposes and is accessible to a majority of your target market, you can build apps for Android and iOS, as they are very popular operating systems.

With AppMySite’s WordPress and Woocommerce App Builder, you can easily convert your websites on these platforms into efficient apps for Android and iOS.

Here are some of the things such apps helps you achieve for your business:

Attract new customers

With an efficient app you can attract new customers from search engines, social media, your own website and referrers. Apps are easier to use for mobile users, which are increasing every day; therefore, it is wise to invest in an online platform that is easily accessible for them.

App download pages on Google Play and Apple app stores get a lot of traffic from people searching for similar products or services online. This helps you achieve added visibility on Google, which is great to attract new users. Your apps may also gain viral popularity when promoted on social media and other influential channels.

Engage customers

Apps help in engaging customers for a long time. You can add special product and content categories in your app to entertain, educate and inspire your customers. With seasonal and curated product categories, customers are motivated to engage more with your products, which eventually lead to higher sales.

You can also add a blog section to the app to deliver informative and relevant content to your customers. App notifications, location services, product recommendations and easy purchase payment options also help keep customers engaged. You can also add loyalty and referral programs to your apps to hook customers.

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Up-sell

You can up-sell to customers with the help of features and functionalities of your app. In-app recommendations help increase the purchase basket size of customers. Your app’s cart can also be designed efficiently to enable users to easily add or edit orders. Recommendations in the cart also help increase revenue.

You can send notifications to users to highlight offers on complimentary products to users. This helps in bringing customers back to the app and to check out complimentary products for purchase. You can also send other offers to existing customers to increase traffic on the app. Up-selling becomes easy and cost-effective with an app.

Marketing tools in apps

Apps allow businesses to carry out cost-effective marketing. You can use various native app functionalities to create marketing campaigns and send marketing messages to customers. Some of the native app tools that are used for marketing are push notification, in-app notifications, product recommendations and in-app promotional banners.

Marketing messages can be shown or sent to customers using these tools. Other services like location services, access to user’s contact list, and collection of personal data can help in profiling customers and creating and showing relevant marketing campaigns to users, so that they see value in shopping with you.

Easy payment collection

You can easily collect payments from your shoppers through your apps. Apps use payment gateway integration, mobile wallet integration, and other easy payment modes to enable users to pay through modes that they prefer. This increases the chances of order completion from users.

App built with AppMySite integrate the payment gateway from your website into your app, so that you are able to collect payments from all the online purchasers through one channel. This makes your task of sales management and audit simple and organized. Seamless and safe integration of payment gateways in apps make online selling easy.

Retain customers

With the help of apps, you are able to retain customers for a long time. You can allow your customers to easily stay connected with you through your mobile apps. As more and more users are using mobile devices to regularly access online shopping and content platforms, you will be able to retain those regular customers through apps.

Also, once a user downloads and installs an app on their mobile devices, they tend to use those apps for a long time. This helps you retain customers and increase their lifetime value for your business. You can also give loyalty rewards to customers using your app, so that they are motivated to stay connected with you.

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Easy payment collection

Apps allow you to gain referral traffic from various sources. Your current users can be motivated to share your app, content or products on social media. This will encourage the friends and family members of your users who see those posts to visit your platform or download your app.

You can also incentivize your existing customers to share the app or give referrals to you. This helps you gain authentic traffic, as word of mouth and referral traffic is more likely to generate more business for you than any other source of new traffic. Also you can write content and add products that are shareable and engaging.

Easy to maintain and update

When you build an app, ensure that it is easy to maintain and update. Apps built with AppMySite work in sync with your website, so that any content or product added to the website is automatically reflected in your app, too. This helps you save a lot of time and effort in keeping your content and product menu updated.

Integration of all your online platforms can help you keep the content and product data consistent on all the platforms. In its absence, your content managers and merchandisers will spend a lot of time in adding content to both your website and app. Also, ensure that the app’s design matches your branding and website theme, so that your customers can relate to it.

With the apps that have the above features, entrepreneurs can easily minimise their resource requirement for sales, marketing and operations. Technology should be leveraged well to reduce cost and improve efficiency of your business and staff.

You can use WordPress and Woocommerce App Builder of AppMySite to create efficient apps that work in perfect sync with your website. This helps you achieve the kind of efficiency and exposure you need to increase your revenue, gain new customers at low cost, and to retain customers to build a strong foundation of loyal customers.

With an App builder online, you can reduce your cost of making an app and save a lot of time and effort in doing so. Build smart apps using smart and efficient modes like AppMySite.

The power of first impressions: 8 features that can make or break your mobile app

The power of first impressions: 8 features that can make or break your mobile app

WooCommerce Mobile App for Android: AppMySite: A native mobile app for online stores and businesses is an integral tool for businesses to reach their customers. Today, nearly one in every three online orders being placed through a mobile app, and it is safe to assume that this number is only likely to go up in the future. However, an ill-designed mobile app that fails to add to the shopping experience of your customers can do your business more harm than good. In this post, we take a look at some important features of shopping mobile apps that need to be carefully deliberated upon. We will also discuss the benefits of using AppMySite as a mobile app creator for existing e-commerce websites and help you get started on the process to build you own app:

Splash screen

The very first thing that the user sees when your app has been download and installed is the splash screen, akin to a launch screen. Conventionally, the splash screen only has the logo of the app and the name of the app, and sometimes a promotional marketing tagline. The logo is placed prominently on a monochromatic background, which is in alignment with the app identity and colour scheme. You may choose to add an illustration or an animation during in the app screen, maybe something of prominence or a recurring theme in your app. The splash screen usually lasts for a few seconds and gives your device the time to set up the app according to its hardware features.

App icon

The app icon is what distinguishes your app on the play store and cements brand recall value among your users as well. What’s more, every time your users scroll through their phone, launch the app, and use the app, they see the app icon as well. Needless to say, the app icon is the app’s biggest brand ambassador. While many online stores and website usually use their existing business logo as the app icon, it is important to understand that the app icon serves a different purpose and should be designed on a different resolution as well. Thus, it is recommended that you design an icon that resembles your existing logo, while simultaneously communicating a new message.

Banner image

The banner image is a piece of element for shopping apps. Usually, the banner image consists of a dynamic and prominent visual image that promotes some kind of offer or sale. The banner image can viewed as a standalone advertisement for your online store and can be used strategically to engage new, existing, and loyal shoppers. Reports have shown that well-designed and well-placed banner images result can improve user engagement and also help online retailers execute seasonal offers and sales. The banner image, thus, needs to be designed exceptionally well, because it can attract customer attention, communicate popular offers, and nudge them to make a purchase. AppMySite, an expert Mobile App Builder for WooCommerce, helps you design the perfect banner image to help you maximise your promotions.

Categories

Online retailers usually offer numerous products to their customers. Naturally, the best way to organise all these products is to segregate them into relevant categories to facilitate a seamless shopping experience. However, it’s important to note that the mobile screen size is considerably smaller, and thus, the product categories need to be decided ergonomically. Ideally, the home screen of the app can have a few main categories, followed by relevant sub-categories, and if needed further categories. Furthermore due attention should be given to fact that the products are assigned to relevant categories to help customers quickly find the product they are looking for. Thus, if your online store has a WooCommerce Mobile App for Android, make sure you create relevant categories for your customers.

Navigation

An essential part of the mobile app is the ease of navigation. Essentially, this means that the user should be able to quickly perform important actions like browsing, ordering, reviewing, and payment etc. The shopper should be able to easily jump from one product category to another, go back to the home page with a single tap, view the shopping cart easily, add products to the cart with a single tap, apply simple filters to find the product of their liking, change address and payment information, and edit their profile easily. It would help if you analysed the behaviour of your app users to identify the most popular actions and the biggest pain-points to provide them a glitch-free navigation experience.

Product Screen

One of the biggest mistakes that online retailers make is to not pay enough attention to their product screen. Incomplete product information might give rise to doubt and prevent customers from placing an order for the same. Some elements that are integral to the product screen are product image, brand name, product name, description, features, price, user reviews, expected delivery time, existing offers, and important terms and conditions. The challenge, more often than not, is to provide all this information in a single screen without compromising on the design. At the end of the day, a customer will take a decision based on the product information they see and you should leave no question unanswered in order to improve trust and transparency.

Shopping Cart

As your customers near the end of the process of order completion, you need to provide them with simple and easy-to-follow steps to confirm their order and make the payment. The shopping cart screen is a critical part of this process, as it helps the customer verify their order and review the items they are about to purchase. The shopping cart screen needs to be simple, clutter-free, and intuitive to use. It should contain all essential information like the products that are currently in the cart, their price, product features like colour or size, the number of products ordered, the shipping charges that are applicable, and existing payment options. What’s more, the screen should have prominently-placed CTA buttons which indicate the next step or allow the customer to change their order.

App store information

While this may have featured towards the end of this list, the app store information is in no way any less important in making the right first impression. The only reason we placed it at the bottom is because, strictly speaking, this experience is outside the app. How you choose to describe the app, the screenshot that you display, the category you choose to list your app in, they key words you use, and your user reviews – all of them help potential customers decide if they want to download and install your app. In fact, if your app is published from a verified developer account, it naturally established credibility as well. AppMySite, a leading Mobile App Builder for WooCommerce, publishes your app using its own verified developer account, and also helps you in setting up your app store information to maximise your reach and impact.

All the above-listed features can be easily found in the mobile apps created using AppMySite. AppMySite is a leading mobile app creator that helps you build a mobile application for your website. All you have to do is provide some basic information about your existing website in order for expert designers and developers from the AppMySite team to work on your app. Unlike other online app builders, AppMySite delivers a high-quality, aesthetic, and feature-rich native app that is thoroughly tested by professionals. The best part is that the affordable payment plans help businesses of all sizes to launch an app for their business. To know more about how you can create an app for your website, please get in touch with us today.

Why build a business app and how to migrate website users to the app

Why build a business app and how to migrate website users to the app

Businesses often wonder if they should rely on a web or mobile-based platform to grow their business. The answer depends on a few factors—nature of business and product, nature of customers, customer online browsing behaviour, and company budgets.

As more and more users are getting access to mobile devices and the internet, it is becoming easier for users to stay connected with your business or store through online channels. Therefore, one must explore mobile platforms for their businesses.

If a business is already selling through a website and see a lot of users coming to their website, then they can definitely create an app for mobile device to make it easy for users to access their platform.

Businesses can use a mobile app builder like AppMySite to convert their existing website on WordPress and Woocommerce into a native mobile app.

Why build an app

Web platform work inefficiently on mobile devices

Web-based platforms, however good, do not offer an efficient user experience to users on mobile phones. There are dimension and other issues when non-responsive or responsive websites are opened on mobile phones. Apps, on the other hand, are designed specifically to work with mobile devices. They are optimized to show the most valuable features to users.

With an app, users are conveniently able to navigate to different screens to complete tasks that you have planned for your app users. Products and payment options can also be displayed with efficiency in apps, so that users are able to quickly able to choose what they like, to complete transactions. Apps designed and developed for mobile devices are also able to use many features of mobile devices like camera, microphone, contacts and images to function effectively.

User preference and behaviour

Businesses, who have a target audience or customer base which heavily uses mobile devices, should consider building an app. This will help them enable their customers to shop or access their products and offering easily. Mobile apps can be accessed by just a tap of an icon; therefore, they will be preferred by customers who purchase with you often.

Businesses who make themselves accessible are more likely to attract new customers and retain existing ones. This shows that businesses are ready to step forward to make shopping and product consumption easy for its users. You can also identify the operating systems—iOS, Android, etc.—used by your users and create apps for the ones that are used by a substantial segment of your audience.

Easy purchase and payment

Apps have easy-to-use user interface and search options, which enable users to easily find relevant products. This helps them make quick purchase decisions. With a good cart and product recommendation system in place, you can also encourage your users to enlarge their purchase basket. Use a Woocommerce mobile app builder to create a user-friendly app.

Native mobile apps also provide easy payment options to users. This ensures that customers who add preferred products to carts can easily and successfully complete their orders by making payments through their preferred payment modes. This will reduce the chances of customers abandoning their carts due to unavailability of a preferred payment method. Apps allow users to pay though cards, net banking, mobile wallets, cash, etc.

Economical marketing opportunities

Apps offer very cost-effective marketing opportunities to businesses. Through apps, businesses can send push notifications to users. This helps send transactional and promotional messages directly to users’s mobile screens. This feature can be used as many time as required; however, it’s essential to use it aptly and not excessively.

Other ways to market products and other campaigns through an app are to place banners in the apps, create special product categories, and offer discount codes. One can also search-engine-optimize their app download pages to create awareness about their platform and attract new customers. With integrated loyalty and referral programs, apps can also help cost-effectively grow customer base.

If you have an e-commerce website, then you can use AppMySite’s Woocommerce mobile app builder to create an app that is synched with your website in real time.

This helps you save money spent on hiring developers, designers, testers, and publishing of app.

AppMySite team only wants you to select your preferred app plan for iOS, Android or both, and then provide them your existing website’s URL.

Their expert team extracts information from your website to develop an app that works in perfect sync with the website. This helps you manage the content on your app and website from a unified admin panel.

Once you have developed an app, you will need to migrate your existing users to the app. This will not only make the life of your customers easier, but will also have many benefits for your business, as mentioned above.

How to migrate website users to app

Some of your users will naturally migrate to your mobile app, due to the inherent advantages and convenience of using a mobile app, while other will need a little encouragement to explore the valuable opportunities offered by your mobile app.

You benefit by motivating users to use your mobile app instead of your website because mobile apps help retain customers for longer and they encourage users to purchase larger quantities and more often with you.

Here’s how you can help and encourage users to migrate from your website to mobile app:

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App download button on website

You can place app store download buttons on your website to inform your website visitors that they can access your platform easily through mobile phones. Highlight the benefits of using your mobile apps to motivate them.

Search engine optimization of app download page

You can create a landing page for your apps or use app store app download pages and search engine optimize them, so that people searching for products similar to yours are able to find your app.

Offer rewards to users who download and use app

You can offer app download and use rewards to your customers to encourage them to use your app instead of your website. Some businesses offer special discounts and products that are available only on apps to attract users.

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Newsletter announcement on launch of app

You can announce the launch of your business through your emails and newsletters. Use your existing customer database to get initial app downloads and gain visibility in the market. You can also prompt satisfied users to rate your app.

Website prompts to download app

You can use website pop-ups and other prompts to get attention of users. Highlight the benefits of your app in such prompts and give them a reason to download the app instantly. Apps help you retain customers.

Newsletter announcement on launch of app

You can restrict some features of your online platform to only your app, so that the customers who wish to use them have to download and use your app. You can also provide added benefits to app users.

AppMySite’s mobile app builder helps you create an app that is easy to promote among your users.

Contextualising the rise of m-commerce in the last decade

Contextualising the rise of m-commerce in the last decade

The dizzying growth of online shopping, and particularly m-commerce, is too complex to be reduced to mere numbers. But, consider this: in 2017, more than one-third (34.5%) of all online shopping was done on mobile phones and by 2021, this number is expected to touch 54%! M-commerce, or mobile commerce, is the natural evolution of e-commerce, a phenomenon that disrupted the retail industry nearly two decades ago. In this post, we’ll discuss a few factors as to why shopping over a mobile phone is quickly becoming the default shopping choice for customers all over the world and how online businesses can Convert WooCommerce to Mobile App.

Increasing active smartphone engagement

Smartphones are also designed in a way to maximise user engagement and ensure that people can do a variety of things from a single device. If twenty five years ago people were told that they would be able to get the news, watch their favourite movies, shop, book a cab, and even do a part of their work through their phones, not many would have believed them. However, when people are able to do all this – and more! – on their phones, they are increasingly hooked to it, with adults in US spending as much as 3 hours and 35 minutes on it each day. The rise of artificial intelligence and voice assistants has further simplified interacting with smartphones for new users as well.

Focus on convenience

One of the biggest reasons that people are willingly integrating technology in their daily lives is the convenience that comes along and the fact that things happen at lightning speed. Online businesses that Convert WooCommerce to Mobile App exploit the fact that shopping for products online involves making a lot of impulse purchase decisions and that most of these decisions are taken within a few seconds. Thus, the process of searching for a desired product, placing an order for it, and making a payment, has been made so simple and accessible that it provides instant gratification to the shoppers. Today, a shopper can browse through products of their liking, compare product features, and place an order for the product of their choice – all in a matter of a few minutes, by as much as flipping out their phones.

Rise of related industries

It is important to note that the mobile commerce industry hasn’t grown in isolation. Complimentary and supplementary services, like secure mobile banking and payments, better delivery services, in-app payment mechanisms, geo-location and geo-targeting, and customer loyalty have made it possible for online retailers to extend a variety of shopping services to their consumers over the phone. That’s not all; there are platforms and tools that allow shoppers to scout multiple online shopping stores for the lowest prices and best deals – all within a few seconds. The emergence of these industries has fuelled the popularity and adoption of m-commerce at a breakneck speed, and also created strong economic inter-linkages between the mobile shopping industry and the global economy.

Advancement in analytics

While the advancements of many related industries and technologies have obviously propelled the expansion of m-commerce, one that deserves a closer look is the progresses made in analytics.  The increasing accuracy with which technological tools and solutions are able to crunch large amounts of data and help customise the shopping experience for the customer based on their shopping history and behaviour has played an integral role in making shopping on mobile a deeply engaging and personal experience. The increasing capacity of recording customer activity and collecting data for analysis has definitely played a critical role in bettering the services provided over mobile apps, thereby, making m-commerce the preferred choice for shoppers.

Small online businesses should certainly Convert WooCommerce to Mobile App in order to ensure that are able to connect with their customers on the platform that will be the undisputed future of online shopping. Thankfully, with the many WooCommerce mobile app builders, creating a mobile app for an existing e-commerce website is a simple and cost-effective process that doesn’t require businesses to have any knowledge about how to create an app. AppMySite is one such expert online mobile app builder that can help businesses in converting their WooCommerce websites into mobile apps. You can know more about the process followed by AppMySite here and learn more about the features of the apps created here.

How small businesses can gain visibility with an app

How small businesses can gain visibility with an app

A small business’ biggest task is to attract customers and retain them. This can either be done with the help of a large marketing budget or with tools that can create a multiplier or viral effect.

One of the marketing and selling tools that can help small businesses gain visibility is a shopping app. Shopping apps that are well-designed can help you gain popularity, referrals and customer retention.

Therefore, you can make your own app easily with app building services like AppMySite, which require just your website’s URL to convert your web-based marketing or selling platform into a mobile-based app that is more accessible to a wider audience that prefers using smartphones to transact and communicate.

How to gain visibility with apps

Here are a few ways in which a mobile app for customers can help your business gain visibility:

Gain referrals

Your commerce app can be used to gain new customers in the form of referrals. You can encourage your existing users to share the app among their social circle. You can offer incentives to existing satisfied customers to refer the app among their peers. When a referral downloads the app, you can reward your referring customer.

This program can be easily run through an app, as it is easy to share an app through mobile phones. Also, you can easily send reward notifications to customers through SMS or notifications, which can be instantaneously read by customers.

The instant gratification that occurs with the help of easy communication made possible with mobile phones enable businesses to leverage mobile apps to achieve various business objectives.

Popular loyalty program

Many businesses have become popular with the help of a loyalty program that delivers value to customers. A good loyalty program is easy to run through mobile apps, as customers can track their loyalty rewards in real time through the app and can avail them by making in-app purchases.

This helps to increase revenue and also to attract new customers. One good example of a successful app with an integrated loyalty program is of Starbucks. The coffee giant’s mobile app became popular due to its successful loyalty and reward program.

Small businesses can formulate a loyalty program that delivers real value to customers and then make that loyalty program accessble through an m-commerce app to gain popularity among its customers.

Increase visibility among existing users

With the help of an app, your business can also gain increasing visibility among existing users. It is important to create recall among customers to increase revenue and sustain customers base. Native apps allow businesses to send push notifications, SMSs and emails to customers about products, discounts, events, etc.

This helps businesses stay in the mind of consumers, who then tend to make repeat purchases and purchase larger baskets of goods. Content in such app-enabled communications can be linked to relevant pages and products on the app to make a customer’s browsing activity seamless and conducive to higher sales.

It is important to be visible among existing customers from time to time, as it is cheaper to retain a customer than to acquire one.

Social sharing options

When you make your own app, you should integrate social sharing options in the app to allow your existing customers to share their preferred products and pages on their social media profile pages. This helps you gain higher visibility among new users.

You can also offer incentives to your existing app users to share products and pages of their choice on social media. Develop sharing options in a way that relevant hashtags are also integrated in the content of shared messages, so that higher visibility can be gained on social media among people following those hashtags.

Add attractive images of products, so that shared posts are catchy and encourage people to click on shared posts. Plan your landing pages well so that they help new users reach relevant pages to purchase or download app. Once your one or more products go viral on social media through such activities, there will be no going back for your business.

Reach mobile shoppers

If you are a retail store with access to only local customers, then it will be perfect for you to create a mobile presence to reach shoppers who prefer shopping online through their mobile devices. Customers, these days, are increasingly purchasing through mobile apps or websites on their mobile phones.

Mobile apps work better than websites to sell more, as it is convenient to access an app, it is easier to pay through an app that offers easy payment options, and it is also easier for businesses to send transactional messages to customers through mobile-based platforms.

As the size of mobile shopper segment is increasing, the opportunity for businesses to grow revenue from a new segment of customers is also rising.

Optimizing app pages on app stores

You can gain visibility for your app and business by optimizing your app’s download pages on app stores. Include the right keywords, choose the right app name, and promote the page through various SEO activities to help your app page gain visibility on search engines.

If your mobile app starts ranking high on search engines for relevant keywords, then you can gain a lot of popularity among new users who are looking for your products online.

You can also add relevant and attractive videos and images on the app page to show to customers how they can benefit by downloading your app and purchasing through you.

The above app features, programs and marketing methods can help your business gain popularity among new customers, exiting customers and referrals. If you already have a Woocommerce website, you can make an app for Woocommerce easily with AppMySite.

AppMySite helps business develop and publish a commerce app that not only enables you to sell more and retain customers, but it also helps your business gain visibility among a wider audience.

Create a shopping app in two easy steps

AppMySite helps you create apps in two easy steps:

Step 1: Choose app platforms and plan

You can visit AppMySite’s website and choose which platforms you wish to build an app for. There are options to build apps for Android, iOS or both. You can choose a plan that suits your needs. AppMySite (AMS) has monthly and yearly plan for app development and publishing.  

AMS enables small businesses to develop apps in a very cost-effective manner. It helps save large sums of money required for designing, development, testing and publishing of apps. Yearly plans of AMS are much cheaper to subscribe to.

Step 2: Share your website’s URL

Once you have chosen a plan and paid for it on AppMySite, then all you have to do is share your website’s URL with AMS’ team.

AMS’ team extracts content, products, and graphics from your website to create an app that is in perfect sync with your website. This means that any changes you make to the product menu on the website is reflected in your app, too. AMS builds your shopping app with smart product search and filter options, cart, splash screen, payment options, etc. that. offers a smooth shopping experience to your customers.

After completion of the app, AppMySite’s team tests your apps, shares them with you for feedback, and then publish them on relevant app stores, from where your potential and existing customers can download the app to purchase with you.

Building your app is made easy with AppMySite. In this way, with the help of a well-developed and cost-effective app, you can easily gain visibility among customers who prefer using mobile devices.

Types of business & customer Apps you need to grow your business

Types of business & customer Apps you need to grow your business

An app for your customers is great to retain customers and grow revenue, but it isn’t enough to run your business efficiently to make it grow.

It is necessary to employ software solutions or apps that will help your business’ ecosystem be more efficient and productive. Apps are more accessible than web-based solutions, as apps can be accessed on mobile devices which are cost-effective to install across departments. Apps can also be easily accessed by customers on their smartphones.  You can use an app builder online to create apps for selling, business management, point of sale, etc.

Cloud-based apps even ensure that all captured data is saved on business’ cloud instead of local mobile or computer devices.

Also, it is essential for these apps to be integrated, so that everybody in the organization is on the same page and there are no fragments of information that are not utilised to make sound business decisions and actions.

In this article, we will discuss about the types of business apps businesses need to grow and the benefits of ensuring proper integration of all the apps you use.

Types of Apps a business needs

Here are a few types of app you should build to run your business smoothly:

M-commerce Customer app

This is one of the most important apps that your business needs to grow in today’s age, when customers are using smartphones and mobile devices more than ever. M-commerce apps are downloaded by customers on their mobile devices, which shows that they are committing to make purchases with you in the future.

M-commerce apps enable your customers to order good at their own convenience. They can make payments easily, encouraging them to complete more orders successfully while they are in a favourable frame of mind of purchasing. If you already have a Woocommerce website, you can convert Woocommerce website to mobile app for an integrated selling environment.

Apps are a great way to reach a wider audience and to retain customers for a long period of time. Customer apps also help market products, events, etc. cost-effectively.

POS app

Another app that your business should make or subscribe to is point of sale app that can be used to streamline your selling process. Such apps help merchandisers in managing inventory, making selling process smooth and fast, helping manage staff efficiency, and collecting valuable data on customer behaviour and staff performance.

A well-integrated POS app can help streamline all the departments of your business including Buying, Merchandising, Sales, HR, Delivery, and Finance. This helps run your business efficiently and helps reduce waste and inventory loss.

POS apps also help in maximizing revenue by recording customer data and using that data for marketing activities. They also help in revenue management and optimization.

Intra-business communication app

To run a business efficiently, it is important have a free flow of information among your employees. Lag in information transfer can lead to duplication of work and over or under-stocking of products. With an intra-business communication app, your staff and managers can be on the same page.

Many POS apps also enable different departments to transfer necessary information among each other. Such apps help combine facts from POS systems with ideas of staff members to enable decision makers to take profitable decisions.

An intra-organization communication app should enable efficient and necessary communication only. It should be designed to save time, not waste time.

Vendor communication app

The other kind of app that is important to have is the one that helps you communicate seamlessly with your vendors. This enables merchandisers and buyers to place orders without delay or hassle. There should be provision in the app to raise tickets for any discrepancy in the orders, so that quality products are made available to customers.

Vendor app can also be made independently or as part of your POS app, as POS apps give real-time data on the amount of stock available with stores. This helps in ordering stock as soon as your POS software indicates the need to do so.

Vendor communication app can also be used to receive invoices electronically and make payments to vendors in a systematic manner.

Benefits of integrating all business apps

Unify or integrate all the above apps to avail the following benefits:

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Free flow of information for efficiency

When the apps that your have created or subscribed to are integrated well with each other, there is a free flow of information among all relevant departments. This helps in bringing all the connected departments on the same page.

Customer apps give information about customer preferences, this data is made available to sales staff, merchandisers and marketing department through integration of sales and POS management apps.

This improves business efficiency, as merchandisers are able to stock products optimally and price products well, sales staff is able to optimise its pitch to solve customers’ real pain points, delivery department is able to complete orders efficiently, marketing department is able to make their messages effective, and more.

Informed business decisions

Unification of information from all sources into one place to make sound business decisions can be revolutionary for a business. Analytics and information on products, customer behaviour, staff performance, etc. from a POS app can help managers to make informed decisions. Managers can also share insights derived from data analytics with different departments to highlight the areas they need to work on.

Customer apps allow customers to leave feedback about products and businesses, which can help business managers to make relevant changes to satisfy customers.

Integration of vendor apps with POS apps can help merchandisers analyze how well products from each vendor are sold from the shelves and how products from which vendor are available in time to make the most of a selling opportunity.

Optimal inventory

Customer ordering apps and POS apps give merchandisers a good idea about what customers like to purchase. As merchandisers are aware of the preferences of customers in different seasons and time of the day, they are able to stock products to maximize revenue and avoid overstocking. The information available from these apps also helps understand how fast a product moves from shelves.

Also, one can understand what sells in which season and at what price. This enables product managers plan their inventory well to utilize the shelf space of the store in the most profitable way.

Information about customer preferences can also be used to package products in a way that encourages customers to purchase often and larger baskets of goods. With POS app in place, product managers can also audit their inventory to prevent loss and theft.

Effective marketing

As POS app, customer app and inter-business communication apps are integrated, marketing departments can understand what works and what doesn’t work in getting customers to purchase products more often and in larger quantities.

With POS and customer apps, marketing departments can send marketing and promotional messages to customers cost-effectively. Customer data collected through POS software or app can be utilised to connect with customers who purchase with you.

Free flow of information between sales and marketing departments can help marketing department get first-hand feedback on how customers like to make their purchase decisions. This information can be used to design marketing campaigns that are effective in achieving desired business goals.

The above apps and their integration benefits show that achieving business growth is possible if you create an ecosystem where you are able to capture vital information about customers, staff and business processes, and your team and managers are able to access that information to make decisions and are able to share ideas to enable sound-business-decision making.

You can use an app builder online to create apps for your web-based selling and business platforms, so that it is cost-effective to enable all customers and staff members to access relevant software solutions that help your business run smoothly and productively.

The impact of mobile apps for growing your small scale business

The impact of mobile apps for growing your small scale business

Most business owners are moving towards investing a part of their online budget into mobile apps, regardless of where they stand in the market. Multinational retail companies realised the importance of mobile apps before the concept became popular. Small scale businesses, however, were neither confident nor had big budget to capitalize their income on mobile apps.

With the advancement in technology, both small and mid-scale businesses can embark their journey towards converting their websites into a dynamic mobile app through Mobile App Builder. The expectation of customers from all over the world has led to this change.

While trying to understand the reasons why apps became so popular, we came across these benefits:

New target audience

There still exist businesses that solely rely on their e-commerce websites to generate sales, from both existing customers and new ones. In this case, businesses close doors to audiences who only prefers shopping on their smart phones. As a modern day business, it important to understand the relationship between customers and their mobile phones.

As a retail business owner, if you open your horizons to invest in a mobile application , you also increase the possibility of approaching new customers. This is because customers expect to find an app for every product and service they want to buy.

Some businesses have witnessed a whopping increase in the number of online orders, in the year they launched their apps. While some of these orders were placed from existing customers, it was also noticed that these businesses were able to acquire new customers with the help of an app. Imagine how an app can play a role of a loyalty program!

The good part is that these businesses also saw an upward trend months after months in the number of downloads of their apps, which clearly means that their growth graph will look good for years to come.

The bottom line is that you improve your online presence holistically and let your customers decide if they want to shop from the website or from the app. While it is important to build responsive websites, it is certainly not enough. The fact that apps are faster, more accessible and more personalised, inclines users to always choose them over responsive websites.

Lower operative cost

We know that mobile apps are helpful in effectively managing day-to-day operations. Can we also say that mobile apps can also assist businesses in reducing their operational cost? Apps can definitely go beyond retaining and acquiring customers. The elementary structure of mobile apps have a way of creating an efficient flow of operation that eventually helps in reducing the cost.

You can start by keeping records of your sales history, inventory, order management and receipt on your mobile app rather than using different mode of point of sales software. This can also put an end to paper receipt, if you are using any. If you have been maintaining your record manually on paper, you can relate to the pain of managing piles and piles of paper files. Not only is keeping a track of all the transaction be difficult, but it also costs a lot of money, which can easily be avoided.

If you simply choose to use your mobile app for all your day to day operations, including managing orders, recording e-receipts and communicating with your customers and your staff members, you can cut down on a substantial amount of budget.

We are not asking you to build the app for your business from scratch, just start by finding a good Online App Maker and simply register with them to convert your website into an app. Open doors to simplifying your operational process along with bringing down the cost of it by streamlining your operations. Some of these companies may offer an monthly/quarterly/yearly maintenance package.

Effective operation process

As an owner of small scale business, carrying out the daily operation in the most budget friendly manner can be very challenging. The most difficult period is end of the month when you are struggling to make ends meet. A few operational expenses here and there and you put your entire budget in shambles.

In the section, we will only talk about how mobile apps can help you lower down your operational expenses exponentially. The only way to cut down the budget on daily activities is to formulate an organised system, with no loopholes.

Modern day businesses are getting into the practice of hiring resources on either contract basis or on part time basis. Most employees either work from home or remotely, away from the office. Keeping in touch with these employees for coordination and a dozen other things can be very exhaustive as well as expensive.

Businesses who are looking for streamlining the process of improving their communication channels with employees from different departments can hugely benefit from building an app. This is a great way for employees to stay connected with one another, by developing an efficient channel of communication.

You can simply do away with hiring an extra set of staff to coordinate with employees who are working on the field and instead deploy them in places which will actually help boosting revenue. Your employees will be happier in doing a valuable job rather than answering phones and clearing little queries of their colleagues.

Additionally, managing orders that flow online will be easier on a single mobile platform.

Extemporize user experience

Online business came into existence to provide users a smooth shopping journey that is away from the hustle bustle of a market and from a tiring day from strolling down the streets. With the growth of new ideas, technology has taken a new turn and businesses are modifying their business model to make their products more accessible. The idea behind building an app too, revolves around making your products easily reachable for the customers. Now, there is no other device in the world that is more handy to a customer than their own mobile phones.

If you have an app that has all your products and offerings, buying your products will be at the hands of the customers. Think of an e-commerce store that has a zillion products on their website to offer to the customer. If this e-commerce store expects its patrons to fire up their laptops, especially to shop for their products, they will probably lose out to the ones who are too lazy to even get on it. However, the conversion rate will be much higher if you give them opportunity to shop from a dynamic mobile app.

 

Obviously, this e-commerce store should be perfectly structured with filters, spot on searches, a wish list or a favourite section and special offers on some products. How difficult will it be to tempt a customer to buy all the wonderful stuff in their own time? Your customers will surely be moved by the idea of lying in their bed and spending some money on good products while you make some too. 

Make more money

The basic agenda of all business, regardless of the size and nature of the business, is to make money. You know what happens to businesses who are not increasing on their scale of growth. Let’s take example of Netflix that was already making a lot of money through its subscription model, but launching an app gave them a steady boost.

Now, we are not saying that your business can be as big as Netflix is but you can probably use some of these tips to effectively run your small business. As much as we understand that it is impractical for any business to dream about becoming as big as Netflix overnight, there business strategy has worked out a great deal for them.

Businesses that are based on a subscription model are always on a lookout for increasing their conversion rate through cost-effective channels that are easy on the pocket. In this case, having a dedicated app can work out very well for your business too. To kick start your sales, you can offer a trial period to the customers for a specific period, just what Netflix did.

The conversion rate will be much higher if you introduce this free trial on your app. It is has been proven that customers are more likely to choose your products if you ask them to try it out before buying them instantly.

Your app can do wonders if you let your customers download it for free and let them try it for a set period, also for free. If the customers like your service/product, they are certainly coming back for it.

Integrate on-demand marketplace

The all new on-demand marketplace is the new talk of the town. Businesses are excited to try out this new way of creating a platform that will attract both the buyer and the seller. A great means of doing this is to build an app to create an on-demand marketplace. You are not bound to forcefully follow this trend if your business model doesn’t allow it. 

Zomato is the biggest example for creating on-demand marketplace for buyers and sellers. Businesses are earning on this platform by listing themselves down and customers are able buy the products they need. Initially Zomato launched its business only on web and was doing considerably well.

However, after the launch of their app, many restaurants approached their sales team to enrol themselves on Zomato. In the present day and time, this business is ruling the world of restaurant, pubs, café and hotels and giving great advantage to both the seller and the buyer.

Most of Zomato users prefer to use their app rather than using the website. Now, we are not asking you to build an entirely new business model that is based on on-demand marketplace but you can take lesson from them to improvise on your business app and adapt some ideas from them. By following popular business models and taking teaching from where they went wrong and what they did right, you will be surprised at what you can do with the mobile app that you own. 

Improved Customer Loyalty

By now you understand why big conglomerates invested in the idea way before it became popular. In the same light, successful business owners claimed to have managed their customer support system better with the help of mobile apps. Customer satisfaction is based on their journey while they shop with you, their experience while buying your product. Naturally, if your customers are happy, they are bound to become loyal.

For instance: Amazon app is amongst the popular app amongst customers who are looking for anything and everything. Not only has amazon been able to create a wonderful user experience for their customers, they have also been to provide instant support to their customers through their app.

One of the greatest comfort that you can provide to your customer is the ease at which they make payments through your app and still be sure that it completely safe. Now, this may be hard to achieve but it is not the end of the world.

Simply making sure that your app has all popular channels of receiving payments can do the job. Include CC Avenue, PayPal, net banking and other reliable channels as part of your payment gateway. A very important thing to remember is that this process should be effortless.

Additionally, if you offer a personalised experience to your customer, other than the excellent user experience, there is a great possibility that you will be able to retain your customers for a long time. Let them see their recently bought products, their sales history, the relevant products and a profile which they can call their own.

If you have a website as good, then you can probably Turn Website Into App and escape from investing in an app from scratch. You can find many options online that will help you build your mobile app within a week.

Increase shopping frequency

Acquiring a customer and selling your product for the first time can be the most difficult task for every business there is, and also the most expensive one. It is imperative for a business owner to realise that losing customers after they have purchased from your store can be very damaging, more detrimental if the customer never shows up again. So what is it the businesses can do to increase the frequency at which customers shop from their store?

Think of Tesco- the biggest supermarket in London. We all know that they are a big name which directly puts customer’s trust in them. Tesco currently has approximately 3500 stores in London and was still looking for ways to improve the frequency at which customers shop from its physical store. When Tesco launched its app in 2011, they idea was to provide more convenience to the customers so they shop more.

Their app went viral soon after it was launched and they received an overwhelming response from their customers who were excited with the idea of ordering groceries online. Most order that they received in a day started coming by online orders and they were successful in increasing the number of order substantially.

Whether we like it or not, we live in a world where people like to shop from places which are more accessible to them. If you can too, provide a platform for your customers where they can shop effortlessly, you will see regular customers and increased basked sizes.

While we know that Tesco is big name, it is important to understand they realised the importance of an app when it was new in the market. If budget is a constraint, you can always look for a WooCommerce Mobile App Builder which can simply convert your e-commerce website into an app. This option is not only pocket friendly but also a good way for small businesses to launch themselves in the app market.

Wrapping up

Big brands opened their arms to the app market because they knew it had potential. Businesses who have opted for mobile apps for their business have noticed improvement in their sales and also in their brand reputation. In the present time, there is no reason for a business, regardless of its size, to not indulge in the idea of developing an app, especially e-commerce.

We discussed an array of business types in this blog to help you understand that all businesses can hugely benefit from creating an app, in different ways but they all lead to one direction. By the end, we hope you understand that developing an app can have a significant effect on the growth of your business, irrespective of what industry you belong to.

App development can be an expensive affair but not if you choose to go with an online app builder. Look for app makers that offer you native app development and you are good to go. App My Site is a great option for all small scale and mid-size businesses who are exploring options to build an app online. You can choose to buy a monthly or a yearly plan for your launching your app in Google Play Store or App Store. 

Woocommerce app for dummies

Woocommerce app for dummies

Creating Woocommerce shopping apps for your e-commerce platforms is made easy with AppMySite (AMS). You can create App from website with AMS by spending less time, effort and money.

Businesses spend a lot of time and money on creating e-commerce websites. To spend the same amount of resources on creating a mobile app can prove costly and may take focus away from other important activities of your business.

Woocommerce app builder of AppMySite requires businesses to do nothing more than share their existing e-commerce website details.

With that information, AppMySite’s team builds an app that works in sync with your current website. The app is designed, developed, tested and published by AMS team. Basically, they take care of everything after you subscribe to their services.

This helps you build an app in a limited time frame, helping you tap a market of mobile shoppers and giving you an edge over your competitors.

Two easy steps to build a Woocommerce app with AppMySite

AppMySite has a very easy, two-step process that enables businesses to create a user-friendly app.

Here’s how anyone with no knowledge of what goes into creating an app can go about making a user-friendly app that engages shoppers and helps grow revenue and customer base.

Select any cost-effective plan

The first thing to do is, visit www.appmysite.com, and choose a plan that suits your requirement. The plans offered by AppMySite allow you to pick the platforms you wish to build your mobile app for.

You can choose to get an Android app, an iOS app or both. The plans are for monthly and yearly subscription of AMS services.

The app creation plans available AMS with  are very cost-effective, as AMS develops, tests and publishes the app on your behalf.

You can choose to pay monthly or go for their value yearly pack. The options are very pocket-friendly. Even with their subscription model, you will end up spending way less than what you would otherwise spend on hiring a team of designers, developers, and testers.

Other DIY websites, where you have to spend a subscription cost and still have to spend time in creating an app, also prove to be very expensive, considering the opportunity cost of your time.

Therefore, AppMySite plans give you some of the cheapest app building options. You also end up saving a lot of money in terms of time and effort saved.

As the app is published and maintained by AMS on a regular basis, it is a boon for you to not have to deal with the cumbersome task of working on keeping your app updated for shoppers.

Provide website details

Once you have chosen the AppMySite plan of your liking, pay for it by signing up on the website. As soon as you subscribe to AMS services, you are asked to provide your website url and e-commerce account specific keys.

This information is used by AMS team to extract content from your existing website to create an app for you in a couple of weeks.

AMS process is simpler than DIY app building and saves you a lot of time and money. This online app maker cuts down the resources you need to spend on creating a shopping app to engage your customers.

You do not have to worry about how to design the website or what screens to develop. AMS will take care of essential things required to build an effective shopping app.

After the app is developed, it will be sent to you for testing, and then, upon approval from you, it is published on app stores by AMS team.

Therefore, businesses or individuals who are looking to develop a mobile app for their Woocommerce website can register with AppMySite and provide just their website URL and account keys.

Unlike other app making websites, AMS does not require you to spend time on different aspects of app building. Its professional and efficient team works like elves in the background to create a platform that helps your business grow.

How AppMySite builds the app

After you’ve provide your website details, AppMySite teams gets on to the task of building an app for Android and iOS for you, as per your chosen plan.

AMS has a tested and proven way of creating shopping mobile apps for Woocommerce websites. Their apps cover all features that enable your shoppers to find desirable products with ease and complete orders effectively.

Here’s what AMS team does to build an efficient app for you with features that help you achieve your sales and marketing goals.

Designing and branding

The screens of your app will be designed with ease of use in mind. You can provide specific logos and artwork for the splash screen and can suggest a colour theme of the app, to extend your brand identity to your app.

In case, you do not provide certain art work or logos, AppMySite’s creative designers will pick logos, colour theme and art work from your website and create an app for you that is attractive and engages your customers.

The screens of the app are intuitively designed to help shoppers easily purchase the products they like. The design is also conducive to undertaking marketing activities.

Developing user-friendly app

After the designs are ready, AMS team develops each screen and pulls data and content for each screen from your website. This helps the app work in perfect sync with your e-commerce platform.

The search options, filters and sort options are well designed, so that your customers can easily search for products under relevant categories. Cart, payment gateway, user profile, and other such features and screens are also well developed.

The user experience of your app created by AMS team is smooth and helps create a brand image and marketing impact that reaps the desired results for your business.

Testing app

Once the app is fully-developed, AppMySite team tests the app from business and user perspectives. This helps ensure that when the app is launched, it delivers desired results.

AppMySite has a professional team of testers, that tests that all the data sources are connected properly to the app, and that every action on the app gets the desired result. Once the app is tested, AMS team sends the app to you to get your final feedback.

You can test the app yourself, and circulate it among your team members or focus customer groups to get feedback.

Publishing app

Upon completion of your app’s development, the app is published on relevant app stores like Google Play and Apple App Store, from where your customers can download the app on their mobile devices.

You do not have to create or pay for any app store’s Developers account, as that will be done by AppMySite for you. AMS launches the app for you on relevant app stores, saving your time and money on yet another task.

While publishing the app, AMS even creates suitable graphics and app descriptions to add to app pages on app stores, so that your customers are better convinced to download the app.

Features of Woocommerce app created by AppMySite

Besides basic features like creating an attractive splash screen and an intuitive user interface, the following features of Woocommerce apps built by AppMySite online app maker make them desired by businesses.

AppMySite works with tested and established methods that help create brilliant shopping apps in less time. The following essential features make an app effective in selling more, up-selling, re-marketing, and more.

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Smart filter, search and sort options

It is important to help shoppers make quick purchase decisions while they are in a favourable state of mind. These apps have filters that can be customized using your e-commerce website’s admin panel. You can create filter categories that make product/service search more relevant for your shoppers.

Besides smart filters, AMS team adds a search box to your app. This helps search for specific products that customers wish to purchase.

Sort options on the app are very convenient for customers to arrange the product in an order they prefer. This makes it easy for them to make quick purchase decisions.

Sync with your website

One great feature of the apps created with this online app maker is that they work in perfect sync with your e-commerce website. This means that any change you make to the product menu on the website is automatically reflected in the app, too.

Other changes like marketing banners, filter categories, payment gateways, etc. made to the website work in perfect sync with your mobile app developed with AppMySite. This helps your merchandisers and online platform managers save a lot of precious time.

The data collected through your shopping app gets automatically added to your main database, helping you propagate your business development and marketing activities.

Cart screen

The cart screen developed with AMS is intuitive and helps businesses increase their sales by allowing shoppers to continue shopping and adding more products to their baskets.

The cart screen of these apps are smooth to use. Users can go back to continue shopping, click on chosen products to check product details, and proceed to checkout to complete their orders.

A good cart screen can contribute a lot to getting more successful orders and larger product baskets. Therefore, this feature of AMS apps holds much value.

Payment gateway

Another great feature of AMS Woocommerce apps is their payment gateway integration. As users proceed to checkout, they will reach the same payment gateway that you use on your e-commerce website.

AMS seamlessly integrates all the payment options available on your website to your app, so that your customers can successfully complete their orders by paying through their choice of payment option.

This helps in achieving a higher number of successful orders through mobile app for your business.

With the help of the two easy steps of creating an app with AppMySite, you can put AMS team in action for building an app for you that is armed with features that will help you achieve your online sales goals.

Mobile apps are a great way to retain your customers, as the users who download and install your apps on their mobile devices commit to purchase through you from time to time.

With the help of perfect syncing of your website with the app created with this Woocommerce app builder, you can easily manage the products or service that reflect in the app for selling.

It is essential to create App from website to offer an easy buying platform to your users, where they find it easy to engage with you for a long time.

DIY Woocommerce apps made simpler with AppMySite

DIY Woocommerce apps made simpler with AppMySite

If you want to create an app for your Woocommerce website and want a solution that is not too complicated or expensive, then one of the best ways is to create an app with AppMySite (AMS).

On regular DIY app creation platforms you will have to spend a lot of time and effort in designing the app, adding the right graphics, populating products, and integrating payment gateway. However, with AppMySite online app creator, even DIY websites are made simpler.

Two easy steps to create an app

You can undertake Two simple steps given below with AppMySite to create and launch an app that costs less than a DIY app to design and develop.

Purchase app plans for Android and iOS

To begin, you can explore and purchase an app plan with AppMySite. Its plans offer creation of app for Woocommerce and WordPress websites. The apps are offered for Android and iOS. You can select the platforms you wish to have the app developed for.

Select the plan, create your AMS account, and make payment for the chosen plan. This will give you access to your AMS account that helps you stay updated about your app’s status.

AMS has monthly and yearly plans in which they develop your app, and publish and maintain them.

Provide Website Url and account keys

After you have purchased an app development plan with AppMySite, then all you have to do is provide your website url and e-commerce account keys to AMS team, and they will create an app for you in a few days.

You can choose to provide your company logo and customized graphics to AMS team, but otherwise they will extract apt artwork and graphics from your website and brand your app effectively.

AppMySite team does the work of designing splash screens, developing app, integrating app with website, developing cart, testing app and publishing app after approval from you.

With the above two simple steps, your app is ready to use by your customers! This way of creating an app online saves you precious time and effort that you can spend on marketing and other business development activities of your business.

Value added services by AppMySite

App my site websites are not only easy to make, but they also take little time to be launched. Here are a few value added services offered by AppMySite team to make app launching easy for you.

Branding apps

AMS team brands the splash screen and other pages of your app by picking appropriate graphics and artwork from your website. You can choose to provide specific artwork or graphics to AMS team to integrate. This helps you extended your business brand identity to your app.

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Auto population of products on apps

The app is designed in such a way that the products uploaded on your e-commerce website are automatically populated on your app, too. Also, as you add, delete or edit products on the website, the information and product menu also gets auto updated on your app.

Seamless integration of payment gateway

The app development process also integrates your website’s payment gateway with your mobile app. This saves you the hassle of setting up a new payment gateway. The cart is also well designed by AMS team to offer a smooth purchasing experience to users.

Publishing app on app stores

AMS team also does the work of publishing your developed and tested app on app stores, from where your users can download the app to start shopping with you. You do not have to set up or pay for developer accounts on app stores, as AMS takes care of this activity on your behalf.

The above features of this online app creator make AppMySite very favourable among businesses.

Because of these value added services and two simple steps involved in creating an app with AMS, businesses who wish to create DYI apps are swayed to use AppMySite services.

A journey from e-commerce to m-commerce (added value to retail businesses)

A journey from e-commerce to m-commerce (added value to retail businesses)

Retail businesses have witnessed major shift in the purchasing pattern of the customers from e-commerce to m-commerce, mostly because of the popularity of smartphones.

The existence of e-commerce will never fade but the launch of mobile commerce has given a businesses a new platform to get connected to their customers. This innovation has certainly added value to both businesses and customers.

Both the platforms aim at simplifying the shopping experience of the user. If we put it in simple words, e-commerce empowers retail businesses to sell their products on an online platform while m-commerce is an extension that boosts sales by letting the customers shop from their mobile phones.

Even though both platforms work towards achieving the same objectives, there are a couple of dissimilarities between the two which we will talk about in our first segment.

Differences between M-Commerce & E-Commerce

By now we all understand that both e-commerce and m-commerce platforms functions on the same basic theory. Mobile commerce just offers extended benefits to customers more than the business, eventually helping businesses to gain more profit through this platform. Let’s see how:

Easy Tracking

Mobile apps occupy a major share of the m-commerce market. Some of these apps we use in our daily lives, also give us an insight of the delivery of our product. For instance: Zomato and Uber Eats enable the users to track down the delivery of the food we order through GPS and mobile internet.

Additionally, a couple of mobile apps enable users to view location-specific content that helps users to make their decision. Customers using these apps can find their favorite restaurants, book store or more because of this feature.

Flexible Shopping

E-commerce websites became a popular shopping centre because of the comfort and the convenience they provided to the user. People could just sit at their desktop/laptops and order products online.

If this is convenience, imagine the comfort that mobile shopping has extended to people around the world. M-commerce has eliminated the difficulty of carrying a laptop or sitting on a system to browse through e-commerce websites. Customers can be travelling, walking or even working while they enjoy shopping on their mobile phones through mobile apps.

Enhanced Security

While some of us have become more open to giving out our credit card details on e-commerce websites, a few of us still hesitate when it comes to jotting down those important card number to make payments. There are certain countries in the world that don’t even require the security number or a One Time Password while shopping online.

M-commerce provides enhanced security to the customers through retina scans, face-ID before the payment is finally made. This multi-tier authentication is an added security other than regular security measure that m-commerce follows to make the customers feel more secure.

The added benefits of M-Commerce

We now understand the basic difference between e-commerce and m-commerce. Some of us are still itching to see if investing in a mobile app will add value to the business. Let’s see how:

Build personalised relationship with your customer

A lot of businesses have enjoyed their journey from e-commerce to mobile apps, majorly because there is greater possibility of staying connected to the customer at all times. Some of these businesses have made a great use of push notification to motivate the customers to engage with their apps on a regular basis. This is a great way of reaching out to the customers with latest offers, eventually bridging the gap between the two parties.

Get more opportunity to capture customer’s attention

Grabbing customer’s attention through a mobile app is much easier in comparison to websites. A customer is most likely to check the products on a website if he/she really needs it, but apps makes the customer want to buy it. The fact that mobile phones stay with everyone at all times during the day, gives each business enough opportunity to capture customer’s attention. A little glance on your mobile app may lure your customer to open it and view all your wonderful products.

 

Improvise the shopping experience of the customers

We already understand how convenient it is for the customers to shop on their mobile phones if you have dynamic mobile app. To enhance customer’s convenience, some of the businesses are also going to the extent of offering 24*7 support. Customers love attention, especially if it is personalised.

Your customers will keep visiting your app regularly if you offer them great products and excellent UI through your app. Let them see their history, products that are related to their search results and chatbot that instantly responds to their query. 

Reduce the cost of marketing your products

If you are a part of the retail industry, building an e-commerce website is not enough. There are certain guidelines from Google that you must follow in order to improve the visibility of your app, which can take months. However, mobile apps can open up many channels for businesses to showcase their products in a very low cost. Presently, a lot of businesses have been using App Builder Online that requires very low investment and can help in building an app within a week.

Mobile commerce is not just a trend, it is development in the e-commerce industry that is here to stay. Most businesses have adapted to its change and are making more revenue through its popularity. It will be right to say that businesses who are not following the league are missing on a lot of opportunity.

If you are not ready for a big investment, you can always explore options for a good app builder that you can find online. These app builders are helping small scale businesses to have a dedicated app for their business by simply converting their website into an app. If you are wondering if these app builders are good enough, you can always read up reviews online to see if businesses have benefitted with this option. If you too, are looking for something similar, you can always try the WooCommerce App Builder with appmysite.com

Ideal time and cost you should spend on a Woocommerce app

Ideal time and cost you should spend on a Woocommerce app

As more and more customers are shopping through mobile platforms, it is essential for businesses to create a mobile app that will get them repeat customers and enable higher shopper engagement.

To make your online selling platform mobile-ready, you will have to spend time and money to make your own app. The question is, ‘What is the ideal time and money required to build an app?’

Following activities are required to build an app. Let’s elaborate on the work and money that goes into carrying out each of these activities:

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Planning

You have to hire a business analyst who can understand your business and customers to plan the flow of your app that will get you maximum benefits. This analyst ought to have a technical background and fair knowledge of Business & Marketing concepts to be able to plan an app and its features that will deliver a suitable user experience.

The business analyst generally prepares wireframes for the app after studying the business, market and competitors. Planners will also have to take native features of iOS, Android and other platforms into account while planning.

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Designing

Once the app is planned, a graphic and UI designer who is familiar with design elements of the kind of app you plan to create will have to be involved. The designer must study your brand story, competitors’ designs, and shopper preferences to create a User Interface that is intuitive and effective.

It can take a lot of time, research and work to create designs that will get you results. Separate designs will have to be developed for iOS and Android platforms.

Developing

After designs for all the pages of your app are ready, you can start developing the app. Depending upon the platforms—Android, iOS, Windows, etc.—that you plan to develop the app for, you will have to engage different developers who can develop good native apps. Android and iOS are the most popular platforms among users.

Developers can either choose to create an app that works with an independent database or in sync with your e-commerce website. You will have to hire proficient Android or iOS app developers to do the work for you.

Testing

Once all the pages of the app are properly developed by developers, you will have to engage another set of engineers to test the app for functionality and ease of use. They will test each function of the app to check that the user experience goes smoothly.

You can also engage your marketing team to give feedback on the elements that will work or not work for your customers. A focus group of shoppers can also be involved to get feedback on the app from actual users’ point of view.

Publishing

After the above four steps, you’ll have to publish your app on appropriate app stores. This involves adding graphics, SEO-friendly description, and the latest version of your app to each store. You will have to create a developer account on each platform, pay developer account fee and publish and maintain your app.

When you are publishing your app for users, it is essential to add graphics that explain the main features and benefits of your app. This helps customers make a quick decision about the value of downloading your app.

To undertake the above activities, not only a lot of manpower is required, but also a lot of effort and time is expended.

In this fast-moving and competitive world, it is essential for businesses to create a foolproof and effective app in no time. One way is to hire freelancers or an in-house team to build the app, but that takes a lot of time.

The other, and the most efficient, way is to take services of service providers like AppMySite, which require only your e-commerce website address and account keys to create native apps for iOS and Android.

With their superior value plans, you can make your own app that is well-developed, designed and tested for your shoppers.

You don’t even have to worry about publishing your app on app stores, as AppMySite takes care of all that for you to quickly and cost-effectively launch you mobile apps in the market to compete and grow.

The missing ingredient for a thriving online business: a WooCommerce mobile app

The missing ingredient for a thriving online business: a WooCommerce mobile app

The e-commerce industry has a stiff competition with large players dominating the bigger shares of the market. With thinning margins and low levels of customer retention, online businesses have to find new ways to engage their customers and one of the most effective ways to do so is by using a native mobile application. Allowing your customers to remain connected with your store, even when they are on the move will naturally be good for your business; but that’s not the only benefit that comes with a mobile app. Let us take a look at why a powerful mobile application is indispensable for online businesses and how you can get a native app for your existing website with a WooCommerce Mobile App Builder:

Know your shoppers

A native WooCommerce app provides you with an opportunity to know your shoppers in detail. A mobile app makes the most of the features of the hardware device and collects user information like location, usage pattern, and social media activity. Using several readily-available intelligent reporting tools, businesses can analyse this information and data to gain insights on the behaviour of their customers. This helps businesses to understand their customers better and allows them to provide their customers with relevant products and services, as per their choice and taste.

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Improve conversions

With a WooCommerce mobile app, you can pave way for a sustainable growth in your business. A mobile app for your online stores serves as a direct and instant mode of communication between your brand and your customers. By sending them in-app updates and push notifications, you can inform your shoppers regarding flash sales, limited-period offers, and time-bound discounts. Experts have found that sending a well-crafted push notification is one of the most effective ways to re-engage dormant and inactive customers, thus, bolstering your marketing and promotional activity as well.

Simplify Controls

An in-sync mobile app, created using a WooCommerce Mobile App Builder, can help you control and manage your online presence better. Apps built with online app creators, like AppMySite, are in complete synchronisation with the website. In other words, any changes made to the website are automatically reflected in the app. This saves the double effort that would have otherwise gone in updating the app separately and consolidates the control of two of your biggest digital assets, the website and the mobile app.

Enhance shopping experience

Last, but not the least, is the fact that a mobile app improves the overall shopping experience for the customer. A mobile app is a simple, convenient, and personalised way for your customers to browse through products or manage their orders. More so, a mobile app gives the shopper a sense of control over the entire experience, and unlike the website, commands greater attention from the user. Furthermore, unlike a hybrid or web app, native apps work better with limited internet connectivity and are more responsive.

If you haven’t considered launching a mobile app for your online store, now’s the time to think about it! You can create a premium mobile app for your e-commerce store using an intelligent WooCommerce Mobile App Builder, like AppMySite. AppMySite will not only build an in-sync native mobile app for your website in under a week, but also publish the same on app stores for you. In addition to being extremely easy-to-use, AppMySite has cost-effective pricing plans that start at just a few dollars a month – with discounts for annual plans as well. To know more about how your online business can benefit from AppMySite, get in touch with us today!

Essential features of an engaging WooCommerce mobile app

Essential features of an engaging WooCommerce mobile app

Mobile App Builder for WooCommerce AppMySite: While the number of shopping mobile apps has proliferated exponentially in the last few years, the user experience offered by these apps has a lot of room for improvement. Small businesses and online stores that want to Convert WooCommerce to Mobile App often take the easy way out and use instant ‘DIY’ app builders. This severely limits the features and the functionality of the app, which can prove to be detrimental for an online business.

The engagement, retention, and popularity level of any app is directly dependent on the ease of the user experience. The user experience usually boils down to what features a shopping mobile app offers to its customers, and how they are used to enhance the shopping experience. Let us take at a look at a few features that your WooCommerce mobile app should have in order to ensure an engaging shopping experience for your customers. At the end of this post, we will also discuss an expert mobile app creator that can be used to build an awesome mobile app for your website.

Easy product searchability

Features like smart search, product sorting, and filtering help shoppers look exactly what they are looking for. All category screens should, thus, have prominently placed search bars, sorting options, and filtering criteria. This not only allows users and shoppers to quickly reach the product they want to purchase, but also shows them products in the same price range and with similar features. If your online store offers the product comparison feature, that too should be placed visibly on each product screen.

Better engagement

Allowing shoppers to easily find the products that they desire increases engagement and creates a positive experience. Customers who know the exact product they want can do so with minimal effort. Furthermore, the multiple sorting and filtering settings allow customers to personalise their product search. This means that most of your shoppers will view a unique product mix that is visible only to them and is personalised for their requirements.

Multi-menu categorisation

Say a shopper wants to buy a pair of shoes, but hasn’t decided the colour or the brand and wants to explore all options before placing the order. To cater to the undecided customer that are is on the fence about what product they want to purchase, it is important to have a layered menu that neatly categorises all your products. This allows shoppers to view all products in a particular category and empowers them with the choice to view, compare, and choose between several similar products. These products should be further allowed to be sorted by the brand, price, name, newness, reviews, or discounts.

Enhanced shopping experience

Since App My Site builds mobile apps using CS/CK keys of your website, any change you make at the backend of your online store will be automatically reflected in the app. On the other hand, DIY app creators need to redesign their app manually in order to update their application and redesign it manually, every time the app needs to be updated. App My Site has a clear advantage on this front, as it allows owners of websites and online stores to focus on their work, instead of taking care of frequent updates.

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Prominent ‘Buy Now/Add to Cart’ button

Reports and studies suggest that most online shoppers make the decision to purchase a product within a few seconds. Even the most engrossed mobile shopper is just a notification away from being distracted and abandoning the order placement process. Thus, every product screen should have a discernible ‘Buy Now’ or ‘Add to Cart’ button. Ideally, it should have an easily identifiable distinguishing feature that commands attention seamlessly, without looking out-of-place. Furthermore, ensure that the checkout process doesn’t involve many steps and offers secure payment options.

Higher conversion and faster checkout

A noticeable ‘Buy Now/Add to Cart’ button helps increase conversions, drives up sales, and facilitates a faster checkout process. It also ensures that shoppers place their orders before they are distracted by the constant feed of notifications on their phones. Reducing the time taken by a shopper to place the order will obviously help your business grow. Even if the shopper abandons the purchase process but successfully adds a product to their shopping cart, you can always remind them to complete the order later and even offer a relevant discount for the same.

Recently viewed products

It is natural to have second thoughts and compare products before placing the order and compare multiple products. If your shoppers have to rely on the ‘back’ button every time they want to review the product they have previously seen, the navigation process will extremely complex and that is why a ‘recently viewed’ section is a must. You may limit the number of products to say, five, in order to use the screen space ergonomically and include a collapsible drop-down. Even if you offer the ‘compare’ feature, it is critical to dedicate a section to recently viewed products.

Improved navigation

Naturally, simplifying the browsing process increases engagement and decreases the bounce rate. It increases the time that shoppers spend actively engaged on the app, reduces the time taken by shoppers to reach a decision and also improves the shopping experience. All E-commerce websites have this section, and it is often removed in the app to make the most of the smaller screen size. However, including this simple feature in your app is extremely beneficial for you, and your customers.

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Complimentary and supplementary products

The product screen should also suggest ‘Similar Products’ or ‘Often Purchased Together’ products. Much like ‘recently viewed products’, these sections help shoppers browse relevant products effectively. However, make sure that the placement of these sections is not in-your-face, and avoid default addition of product combos in the cart. The section should be at the end of the product screen or at the order review screen, after a product is added to cart.

Effective Marketing

Suggesting similar products or additional products that are usually purchased together, is a great way to introduce new products to your customers. You can influence a shoppers’ purchasing decision by suggesting products that are priced or reviewed better when they are considering a product or add it to their cart. A strategically placed ‘Similar Products’ or ‘Often Purchased Together’ section can help you effectively up-sell and cross-sell products.

There you have it! The aforementioned features are a must-have to ensure a successful mobile app. As mentioned before, a successful mobile app offers its users a smooth user experience and a variety of features that elevate the same. To include all the above-mentioned features, and more, in your mobile app, make sure you go for an expert Mobile App Builder for WooCommerce, like AppMySite. AppMySite helps you easily Convert WooCommerce to Mobile App at cost-effective prices and delivers a native, feature-rich, and thoroughly-tested app within a week. Get in touch to know more about how you business can benefit from AppMySite.

How small businesses can grow exponentially by launching an app

How small businesses can grow exponentially by launching an app

Small businesses face many challenges like streamlining supply chain, operations and sales.

Amidst operational activities, businesses are often torn away from the important task of focussing effort and money on attracting and retaining customers.

With many activities like production and operations taking priority in day-to-day business, sales and marketing often take a back seat.

However, with little or no sales and marketing effort, business fails to attract and retain customers. And with no customer base expansion, businesses stagnate or come to a halt.

Therefore, small businesses need to find innovative, automated and cost-effective ways to reach a large audience to acquire customers and retain acquired customers.

Retaining existing customers helps small businesses expand their loyal customer base which makes their businesses’ foundation strong. Also, retaining customers is more cost-effective than acquiring new customers.

Besides this, small businesses need to find a way to market the right things at the right time to the right customers, so that they can gain maximum benefits from low marketing investments.

To achieve all this, businesses can start with creating an app that aligns with their business objectives and can be used effectively and easily by customers to achieve their purchase objectives.

In this article, we will cover points on how to create an app using an online app maker to help businesses sell and grow. We will talk about shopping app features that help businesses achieve their revenue objectives. Lastly, we talk about ways to promote a good shopping app to gain customer attention and action.

How to create a shopping app that helps sell

Choose the right platform

Before making an app, decide on the platform you should build the app for. Most of the businesses build apps for Apple and Android, as they are the most popular platforms and have high market penetration. Choose the right platform, so that you can get maximum returns on your investment.

Do not aim to build apps for all the platforms possible, as that may waste your resources and dilute your focus. Choose one or two platforms and create efficient native apps for them to get maximum benefits.

Plan functionalities as per customer requirement

After you have decided the platform, decide the functions you want in your app. You can develop a web API-based app. Such dynamic apps work in sync with your existing e-commerce platform. Content of such apps updates automatically as you update your website.

How your app functions—independently or in sync with your web platform—should be decided as per the objectives you wish to achieve from both the platforms—web and mobile.

Design intuitive UI

Design of your app is an important factor to engage users and get them to undertake desired actions. The design should be intuitive and easy to use. Customers should smoothly be directed to buy more and complete their purchases.

Create a plan for how a user’s experience will be while using the app. Their experience should be satisfactory, smooth and conducive to your business’ goals.

Create easy search features

Make it easy for your users to find what they are looking for. Add filters, categories, tags, etc., which enable shoppers to easily find their preferred products and purchase them easily. Search features should be intuitive and be updated to match users’ behaviour and preferences.

Use popular terms to name categories and avoid using jargon. Study if your customers are reaching their desired products with the current categories on your app. Optimize categories to enable maximum sales.

Build an intuitive selling cart

The selling cart in your app should leave room for making more purchases. It should not be a dead-end cart. There should be options to continue shopping more products, purchasing higher quantities of existing products in the cart, and exploring details of products added to the cart, etc.

A cart should be well-designed, offer a satisfactory user experience and be tested well in advance to ensure that customers purchase what they intend to and more.

Include payment gateway

Integrate a good payment gateway to your app to ensure that customers adding products to carts can easily make payments to complete their orders. Many shopping apps allow users to pay through mobile wallets, credit & debit cards, cash on delivery, net banking, etc.

Test your payment gateway to ensure that the payment process is smooth. Create meaningful error messages to inform your users about successful payments and causes of failed payments, so that they feel confident about making payment through your app.

How apps help sell and market to grow

Allow easy access for repeat users

Mobile apps are used by businesses to tap customers who’d like to be connected with their business often and for a long time or to achieve an objective that will require your users to re-visit your online platform frequently.

For example, it makes sense for educational businesses to have apps, as their users like to visit their educational products often or regularly to complete their learning objectives.

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Offer step-by-step purchase path

Apps allow businesses to break the selling or content/service consumption activity for users in bite-sized steps, so that the success and conversion rate is higher. This also increases businesses’ return on selling cost.

For example, food outlets break the ordering process in steps like add pin code and address, choose order items, review cart, make payment, and track delivery.

Make purchase process intuitive

You can use an online app maker to make an intuitive app with relevant filters and sorting options. Your users should be able to browse through the app easily and be able to find and purchase preferred products quickly.

The taps required to find products and make purchases should be minimal. Update filters regularly, keeping user preference in mind.

Reach customers’ pockets

With a mobile app for your commerce activities, you can reach the pockets of your customers. Customers who download your app on their mobile phones give you easy access to them. Through apps, you can achieve a lot of sales and marketing objectives.

You can easily gain access to location and contact data of users and tap that information to send marketing messages to market and re-market.

Engage customers effectively

With an app, businesses can engage customers better, as they have more opportunities to know their customers’ behaviour. You can use an online app creator to make an app that requests for access to your users’ phones’ data like location, contacts, health activity, and mobile wallet.

This information can help you offer the right content and products to the right segment of users at the right time. It helps makes your marketing effort relevant and engaging.

Market cost-effectively

With apps, you can send marketing messages to customers without spending a lot of effort and money. As the apps are already on your users’ mobile phones, all you have to do is set up push-notifications, in-app pop-ups and in-app Ads.

You can even send notifications and messages to users when their preferred or bookmarked items are in stock or on discount. You can create seasonal lookbooks to attract customers.

Retain customers

With apps, it’s easy to retain customers, as customers download the direct gateway to your offerings on their mobile devices. Since they commit to downloading your app, they are bound to return to you for repeat purchase or usage of your products and services.

You can even offer loyalty rewards to your customers on every purchase they make. You can allow them to redeem rewards while making purchases, motivating them to return to buy more.

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Up-sell

Apps, when well designed, make it easy for you to up-sell and increase users’ average basket size.  You can offer smart recommendations to customers based on the data collected regarding their browsing behaviour and preferences.

You can offer recommendations to customers at the right time for the right products at the right price, so that they are encouraged to purchase more often and larger baskets.

Sell cost-effectively

Start-ups have to spend extensively to create brand awareness and build trust in the market. The cost of acquiring customers can be very high, but the golden rule to steadily increase revenue over time is to increase the base of loyal customers and motivating them to purchase often and more.

With apps promoted among existing and new customers, small businesses create an opportunity to sell to users for a long time, increasing lifetime value of customers acquired and reducing cost to sell.

Help complete orders

Through apps, you can offer various features to ensure that your users complete their orders. Once users have added products to carts, enable them to make easy payments to complete orders. In case users abandon or exit their carts, send them notifications at appropriate times to revisit the app to finish payments.

Also, offer rewards and discounts to users to motivate them to complete their orders in case they abandon their carts for long.

Cost-effective methods to promote your new app

Once you have created a selling app using an online app creator, you need to market your app in a way that existing and new customers are encouraged to download and use it.

Incentivize your customers to download app

Give incentives to your existing and new customers to download your mobile apps. You can offer introductory reward points, discounts, cash backs, etc. to encourage customers to use your app. Once they download it and see value in using it, they continue using the app to become valuable to you in the long run.

Incentives given to customers are part of your initial marketing cost. The return on this investment comes in the form of repeat purchases made by customers through your app.

Create a referral program

Also encourage existing customers to refer new users to your app. You can offer rewards to existing customers to refer new users to the app. Referral rewards on users acquired can be very effective to gain more customers. This is also a very cost-effective method to gain customers.

New referrals are more likely to purchase with you, as they receive your recommendation from a person they know, which helps build trust easily.

Build user community

Build a sense of community around your brand. When customers are attached to your business because of the affiliation they feel to the brand and the community around it, it is easier to promote your app and products among them, as they already believe in the value you are capable of delivering.

You can even attach yourself to a relevant social cause to gain loyalty of customers who support that cause. There are many other elements that help customers come together.

Leverage viral marketing and social media

You can use cheap marketing tools that help reach a wide audience. Some of these marketing tools are viral video and gif marketing and marketing through social media platforms like facebook, twitter and LinkedIn. Create a hit viral Ad and distribute it on social media to gain attention.

Research essential elements of a viral Ad and create a video, radio Ad, meme, or Gif Ad that helps put the word out to a large audience.

Using the above methods, small businesses create a selling platform that helps them sell and market cost-effectively. Besides selling, it helps acquire and retain customers, which is essential for businesses to grow.

Apps also help run referral programs that work well to gain new customers, if designed well. Once you have created an app that helps you sell and grow, create a meaningful marketing campaign that helps promote the mobile selling platform among potential users.

If you already have a Woocommerce website or web app, then you can easily convert your Woocommerce website to mobile app using an online app creator like AppMySite.

Apps can be very pivotal to create an environment of growth for businesses. Mobile selling platforms are revolutionary for businesses to gain regular access to their customers, influence & mould their behaviour, and achieve business marketing and revenue objectives.

The importance of collecting and analysing user data on WooCommerce mobile apps

The importance of collecting and analysing user data on WooCommerce mobile apps

It is often said that the new currency of this century is data. Effective collection and analysis of user/customer data has helped businesses become more agile and predict consumer trends. More so, it has allowed for better customer service and created a personalised approach to engagement. Online stores and businesses extensively follow this practice in order to foster customer trust and cultivate a holistically engaging experience. Let’s take a look at why the collection and analysis of user data is critical for businesses that have a WooCommerce Mobile App:

Customer database

Collecting comprehensive user data is critical to creating and maintaining a panoptic database of your customers. While this concept in itself is by no means new, but the process of organising customer information has been greatly simplified by cloud technology. An up-to-date, accessible, and customer database acts as a valuable repository all information a business needs regarding its users. Mobile apps are also much better at collecting customer information as they make effective use of the mobile hardware features, and are capable of collecting additional information like location.

User Behaviour

While collecting the demographic data and information of your customers obviously strengthens your business operations, one critical aspect of this process is meticulously recording the way your users are interacting with your app. Keeping a track of user behaviour gives you important insights on which app features most used, which ones are redundant, what are the pain-points experienced, and what challenges are encountered during the checkout process. All this information can help you bring down cart abandonment, promote offers more effectively, and schedule push notifications for maximum impact.

Shopping Trends

In addition to helping you understand how users are engaging with your app, you can also identify customer shopping trends and patterns. This is particularly useful if you have a WooCommerce Mobile App for your online store and want to make your marketing and promotions strategy more effective. Once you have recognised which products are more popular amongst which category of customers, it becomes easier to create targeted marketing campaigns. This also increases the chances of successful up-selling and cross-selling of products and services, as your suggestions are more relevant and personalised.

Personalising Content and Services

‘Personalisation’ is the latest buzz-word in the tech industry and a wide almost all digital product and services providers are applying the same for better business growth. By understanding user behaviour and preferences, you can automate the personalisation your app’s content and services for better engagement. Depending on the nature of your app, you can use user information like age, gender, location, profession, or social media activity to curate content and services that are most appealing for your target audience. In other words, you identify and anticipate what your app users want and give them more of the same to ensure maximum retention. 

If you are the owner of an online business and want to expand into the m-commerce domain, you need an engaging app for your website. AppMySite is an expert WooCommerce Mobile App creator that delivers a native responsive, feature-rich, and secure app for existing online stores within a week. To know more about how you can convert your WooCommerce website into a mobile app, get in touch with us today.

Why you must have a Woocommerce app to sell more

Why you must have a Woocommerce app to sell more

If you have an e-commerce website and are trying to find ways to increase your revenue, customer lifetime value and customer basket size, then you need to go a step ahead and make your own app for mobile devices for at least Android and iOS platforms.

Customers who purchase with you frequently are often off-tracked and need reminders and motivation to purchase with you again. A great way to keep customers engaged is by sending them reminders and offers through push notifications and other mediums that are allowed by native apps, as they reside on customers’ phones and hence offer more chances of engagement than an e-commerce website.

Native mobile apps are cost-effective and easy to manage. They help collect data and valuable information from customers. They offer ample opportunities for businesses to engage customers and grow revenue.

You can build a Woocommerce native app based on your existing e-commerce platform, so that you do not have to spend extensively on creating a standalone app, and you can manage both the apps—web and mobile—from one admin panel.

Here are a few reasons why you should create a Woocommerce app, to sell more:

Customer retention

As customers have easy access to apps on their mobile devices, they are more likely to buy with you through your app than your website. Apps help retain customers for long, as customers find it convenient to buy through a platform that is easily accessible to them. Woocommerce apps also help users easily keep a track of their loyalty points, orders and payments, which help keep customers engaged and retained for a long time.

Recommending products to increase customer basket size

Native apps help recommend products to customers as per their preferences and previous order and search histories. This increases the chances of customers making more purchases and increases their basket size. Good recommendations also create a positive mindset among customers about assistive capabilities of your app. Native apps compile data about users’ behaviour on web and mobile apps to make relevant recommendations.

Bringing customers back with push notifications and messages

One great feature of native Woocommerce apps is push notifications. You can write a stellar copy to motivate your customers to allow your app to send them push notifications. You can send notifications to promote products, events, sales, discounts, etc. to attract customers to your stores and app to make more purchases. You can even send notifications to customers when their favourite items are in stock or available on discount.

Customer engagement with content

Customers can be engaged better through native apps when they are offered engaging content in terms of relevant media—videos, images, and audio—, blogs, articles, etc. You can send them notifications to open your app to read a new blog or view a seasonal lookbook. Such activities draw traffic to apps, which makes customers more likely to buy through apps. Native apps seamlessly populate marketable content from your e-commerce website.

Use customer data to optimize offering

You can use data on preferences of customers and their buying behaviour to learn what customers like and offer them that. Native apps help you collect data about browsing habits of customers, their bookmarked items, their price preferences, products they like to buy together, and more. This allows businesses to optimize product offerings to match what customers like. This increases the chance of customers making more purchases and buying a bigger basket of goods.

Native app features help offer engaging functionalities

Native apps allow businesses access to features of mobile devices by requesting access from users. Access to friend or contact lists of customers allows businesses to attract customers to their apps by sending relevant information about what customers’ friends or contacts are upto. Similarly, touch or face-recognition login, easy payment, etc. are great features of native apps that motivate customers to make purchases easily through apps.

Marketing as per location

Native apps allow businesses to get access to location information of customers. This enables marketers to send notifications and SMSs to customers to geo-target them. Customers can be invited to the nearest stores or be encouraged to make certain purchases relevant to the location they are at. Location services are a great way to target a focussed group of customers who are more likely to make suggested purchases.

Mobile wallets and other easy payment options

Native apps allow customers to make payments through mobile wallets, PayPal, net banking and other convenient modes. Such flexibility enables customers to purchase more, as per their convenience. Native apps let customers save their payment details for one-click payments in the future. Businesses benefit in terms of improved customer satisfaction and revenue, when they offer more choices to customers in terms of payment options.

It is very easy to manage a woocommerce app that is well planned before development. A Woocommerce native app can work in perfect sync with its corresponding e-commerce app, if it is developed so. AppMySite helps create native apps that work hand-in-hand with web apps of businesses, saving a lot of content management effort and time.

Through such apps, product and category updates you make in your e-commerce admin panels are automatically reflected in your app, too. This helps you keep your app updated at all times.

As the above points have established the importance of an app to sell more, for businesses, it should be given serious consideration and action. There is no time better than now to offer apps to customers to promote customer engagement, increase customer lifetime value & basket size, and attract loyalty of customers.

With good app building services available in the market, this task can be accomplished conveniently and in very little time. You can easily make your own app with AppMySite, as it offers a seamless, step-by-step process that businesses can follow easily and cost-effectively.

Essential features of an engaging WooCommerce mobile app

Trending WooCommerce Native App Features

With advancement of technology and increasing market penetration of mobile apps, e-commerce businesses are developing and upgrading their mobile apps to enhance consumer experience and engagement.

In this article, we discuss trends that have emerged in the recent past, in the mobile app industry, that help businesses improve customer experience and grow.

If you are developing an app using a Woocommerce mobile app builder from Appmysite, then you need to equip your app with the following tools to make it more effective.

Artificial intelligence

Artificial intelligence is used by commerce apps to recommend products, personalize customer experience and target customers as per their behaviour. This helps businesses engage customers, increase customer basket size and improve customer satisfaction levels. It also helps businesses collect a lot of user behaviour data used to profile customers and improve offerings.

 

Chatbots

Artificial intelligence also enables businesses to run chatbots on their websites and native apps. Studies show that 52% of users prefer interacting with businesses through messenger apps rather than on the phone or in person. Chatbots enables businesses to be available for users 24/7, which improves customer satisfaction rates of businesses.

Cloud-based apps

As per Cisco, 90% of mobile data traffic in 2022 will be through cloud applications. This is due to winning features like security of data, speed, and reliability of cloud-based apps. It also enables users and businesses to store more data and analyze it more conveniently, without limitations of devices and places of access.

Mobile wallets

One revolutionizing trend for Woocommerce apps is availability of mobile wallets and banking. This enables app builders to integrate e-commerce payment features to mobile payment options, allowing users to process payments faster. This helps in increased convenience for customers and improved rated of order completion for businesses.

Security

With widespread access to business apps, it is important for developers to secure app codes and user data throughly. It is necessary to encrypt data collection, transmission and storage, so that critical user data is secured. This enable businesses to preserve their trade secrets and customer information, improving reliability and goodwill among customers.

Location-based services

Geo-targeting and geofencing is used widely by e-commerce apps to engage customers effectively. Location-based prompts can be sent to users to increase their basket size and personalise product offering. Businesses can use bluetooth beacons to transmit meaningful offers or information to users, as per their locations.

With these advanced trends revolutionizing the way one can interact with and engage customers, it is important for businesses to upgrade their Woocommerce apps to stay competitive.

You can use a good Woocommerce Mobile App Builder to integrate these features in your business’ native apps. This will not only help your business app stay in trend, but also enable it to generate value for your business and customers.

The best way to stay on top of your game is to leverage the advantages offered by these new cutting-edge technologies.

Advantages of Automated Menu and Category Generation in E-commerce Native Apps

Advantages of Automated Menu and Category Generation in E-commerce Native Apps

There is a lot of debate over which kind of application to develop for your e-commerce business. Native or Hybrid? It all depends upon the kind of business you have, the amount of money you’re willing to invest, and the way your customers prefer to interact with you and your products.

If you have an e-commerce website or web app, which you need to translate into a mobile app, then you should consider a few advantages offered by Native apps that make your product management easier.

In this article, we will talk to you about how Woocommerce Native Apps make your work easy by automating menu and category generation in your app directly through your web admin panel.

Single admin panel for product management

Merchandisers in your business can use one admin panel to upload products, their details and and prices. Products added to the website through the admin panel are automatically populated in your Woocommerce native app, too. This helps in updating product stock, images, commercials, etc. from one point, saving a lot of merchandising time and effort.

Automatic category and filter updation

Once you have developed a native app based on your web app, then as and when you change your filters and product categories on your web app, they get automatically updated on your app, too. Therefore, product category management activities can be carried out from one unique point to speed up online sales process.

Automated Processes vs. Cumbersome Drag and Drop Tools

Content related to products and that on other pages on your Woocommerce website gets optimized when it is delivered to the user through your native mobile app. Images, videos and other types of media responds to the native app and your OS’ functionalities, to deliver a smooth user experience.

Extension of the same brand image

With a native Woocommerce app, all your design structure elements get mirrored from your web app into your mobile app. With optimization for mobile usage, you get an extension of your brand elements and website functionalities to your mobile platform without spending time and effort again. This helps your customers easily relate to the app.

Mirroring sitemap

Your sitemap and web pages developed on your web-based e-commerce platform are created automatically on your mobile app, too. This helps in maintaining uniformity of products and content across all your online selling platforms. This also helps in reducing customer learning time, as users can easily switch from using your web platform to your mobile app.

Common database

With data from both mobile and web apps being collected in the same database, sales analytics becomes easier for merchandisers and managers. Managers can assess which product and product categories sell the most through various platforms, by accessing a single admin panel dashboard. This makes business decision making easier.

A native app uses the functionalities of the operating system it is developed for, so that user experience is made smoother and simpler. It also helps in systematic and seamless translation of your web app into a mobile app.

Native apps make it easy for users to access all app functionalities by using shortcuts and easy-access functions of their mobile phones.

With a Woocommerce Native App, you can reduce duplication of time spent on populating products on your web and mobile-based commerce platforms and have a uniform structure across all platforms.

Winning features of App My Site’s apps

Winning features of App My Site’s apps

Online App Maker App My Site: Businesses started using mobile applications as an alternative platform of reaching out to their customers almost a decade ago. The popularity of apps has only been growing ever since and there are very less businesses that don’t have a dedicated app from their business. The reason is very simple, apps have really helped businesses to stay at top of their game and sustain in the tough competition by just being in touch with the customers.

The trends in the design and development of building an app changes with respect to the advancement in technology. Some e-commerce business apps mostly fail because they are unable to keep up the upcoming trends. App My Site is one of the most reliable Online App Maker that is helping businesses that have very little knowledge of developing an app, come up with the most respectful apps. Let’s find out in detail the reason that our apps stand out from other app makers:

Get advanced cart features

While we understand that most e-commerce apps have a cart where customers can add products but what most online app makers don’t offer is advanced cart features. If you are looking forward to getting an app built through us, there are many upgraded cart features which you may not find in ordinary app makers.

Your customers can add as many products as they want while shopping from your app without facing any trouble. You can promote your app by giving out coupons to your customers that they can apply these in their cart and redeem the discount.

Offer excellent user experience to your customers by letting them click on the product while it is in the cart and viewing the product without having to go back. Your customers can also save the products they like in their cart for as long as they want and buy it later on.

You can choose to add as many payment gateways as you like including international payment options, cash on delivery, wallets and credit/debit card payments.

Offer a customized profile screen

A great way of engaging your customer is offer a personalized experienced to the them. If your customers feel special, the possibility of them using your app on a regular basis increase. Your customers too can have a customized profile screen that they can edit in their profile by changing the profile picture through the camera or from the gallery.

You can also let your customers add and remove their billing and shipping addresses as per their convenience. The app can be connected to the customer’s social media accounts and google account which saves them from signing up on the app.

For the convenience of the customers, you can provide them with an order screen that will help them check the statuses of the orders they have places, which will include all order details.

Built native mobile applications

The best way to offer excellent user experience to your customers is to always go for a native app development because it is built from scratch and allows multiple customizations for the user to make. App My Site is an online app builder but still provides native app development unlike most app makers do.

Native apps are developed through core programming languages that makes them more efficient than any other apps. Not only is the development of these apps faster but the speed at which they operate on the user’s devices is much quicker, taking complete advantage of the device’s processor. This is also one of the major reasons that these apps load a lot more quickly than hybrid apps or web apps.

From the security point of view, apps that are built on technologies such as HTML, CSS or JavaScript are more likely to be vulnerable to performance and security issues. Native apps are more secure because they make use of solutions that are provided by the device management and can be controlled through any individual device, including erasing the app and its data completely.

The best feature of the apps that we built is that they can function even when there is no internet access, unlike web and hybrid apps. If you are going for a WooCommerce App Builder, your customers can view products, add them to the cart or add them to favorite list while they are travelling in a plane, in the train subways or anywhere they don’t want to use the internet.

Additionally, if you want your target audience to find you on the iTunes Store or Google Play Store, choosing native app development is the way to go. These apps have a much better ranking and better search result than any other apps, and this is the only reason why the first few apps in the search results are always native ones.

Make changes to your app

Whether you own a CMS app or an e-commerce app, you will always want to make changes to it, to keep up with the trends and add/remove products. For instance: if you own a blogging app, it is obvious that you will want to keep adding blogs, their respective pictures and links, that is much easier with an app that App My Site provides.

Keeping the user interface in mind, you can go about making changes to theme colors of your app that will be reflected on all the pages. This will ensure that your app is visible to your customers in the most professional and symmetrical manner. Additionally, you can also make changes to the homepage as per your requirement to enhance the user experience.

If you’re looking for a dynamic WooCommerce app that lets your customers seamlessly shop from your store, then there is all the more reason for building an app through us. Your users can apply filters to change category of style type, colors, sizes, price ranges and more. Also, the dedicated app for your e-commerce business can run unlimited number of stores within an app and have multiple currencies. You can yourself add/remove products based on the trends and inventory storage.

Mobile applications have succeeded in altering the way businesses interact with their customers regularly. A lot of businesses are running successfully only on an app-based model and doing wonderfully by simply being connected to the customers. The world today demands businesses to be more engaging and powerful that is possible if you go with