WooCommerce vs Shopify: Discover the pros & cons of the choicest eCommerce platforms

WooCommerce vs Shopify: Discover the pros & cons of the choicest eCommerce platforms

The proliferation of eCommerce is no longer a matter of surprise to the world. With the consumerization of technology, the entire world has turned into a marketplace that is easily accessible for both, businesses and consumers.

As a result of this change, a number of eCommerce platforms have emerged and are now powering millions of eCommerce websites around the globe.

As the internet has become more accessible and our phones have turned smarter, it has opened many new avenues for the businesses. In fact, many online stores are making huge profits by catering to both website and app shoppers.

It is also noteworthy that with many tools such as Shopify mobile app builders for Android and iOS, businesses have become more accomplished.

However, before you proceed to enter the app market, you should establish your eCommerce store. With multiple options available online, it might be tough for you to choose the best platform to start.

To address this dilemma, we will guide you through a comparative analysis of WooCommerce and Shopify, the two leading eCommerce platforms. Stay tuned and find out the most suitable one for your business.

WooCommerce and Shopify: An introduction to the basics

Introduction to Shopify and WooCommerce

There are a range of eCommerce platforms that cater to businesses aspiring to flourish in the online market. The industry includes many names like Magento, Shopify, BigCommerce, WooCommerce, Wix, Big Cartel, etc.

However, today we will discuss about arguably the two most popular platforms, i.e., WooCommerce and Shopify. We have chosen these two names for our first comparative study for a variety of reasons.

These two platforms, despite having some very distinct qualities, are quite esteemed. Let us go through a basic introduction of the two, before analyzing various aspects in detail.

a. WooCommerce: The power of sublime simplicity

WooCommerce is actually an eCommerce extension of the popular platform WordPress. As an open source plugin, it empowers eCommerce websites that are built on WordPress. This is one of the simplest and most affordable solutions that appeals to all scales of businesses alike.

WooCommerce is quite new but it has managed to attract the maximum eye-balls in a very short time. According to Datanyze, it has the strongest lead amidst other eCommerce platforms and holds the first rank with 28.05% market share and 353,562 registered domains.

b. Shopify: The luxury suite of services

Shopify emerged in Canada, and over the years, it has been constantly evolving and expanding. This holistic retail point of sale and eCommerce solution is now spread across more than 170 countries. It holds the third rank and its market share stands at 10.90% with 137,444 registered domains.

The suite of services available under one roof, provide a luxury experience. Hence, Shopify, along with its advanced solution Shopify Plus has become the ultimate platform for niche businesses and brands.

The ten parameters that determine your convenience

There are a few factors and parameters, that determine the quality and goodness of an eCommerce platform. In order to make the most of your resources and choose the best for your business, you must be aware of all the attributes.

Let us start the comparative study of the core factors of WooCommerce and Shopify:

#1- Budget and Payment

Comparing Budget and Payment plans

WooCommerce:

The best thing about WooCommerce is that its base product is absolutely free. However, as you proceed to integrate advanced features and plugins, the budget keeps increasing exponentially.

You will have to purchase hosting and domain name, SSL certification and other extensions separately.

Shopify:

Shopify, unlike WooCommerce, has more rigid and fixed pricing plans. Once you have chosen your plan and subscription, your billing cycle is bound to reflect nearly the same amount every time.

This reduces the burden of additional expenses and as you proceed to purchase more advance plans, the benefits also increase.

Conclusion:

WooCommerce is a hands down winner if you are looking for basic features that come for free. Besides, unlike Shopify that charges 2% per transaction for using third party gateways for customer payments, WooCommerce only has integration charges.

However, Shopify is the best if you are looking for consistent pricing plans and ease of regular payment cycles.

#2- Build-time and ease

Time taken to build

WooCommerce:

WooCommerce consumes more time and requires more effort as compared to Shopify. If you want technical control and are ready to deal with the nuances, it is best.

You will have to start by building a WordPress website and then take care of most of the technical aspects yourself. With a wide range of theme support, you can highly customize your website.

Shopify:

If your technical knowledge is not very high, or you wish to invest little effort and time, then Shopify is the best for you. It is the perfect ensemble of ready to use tools that make the journey easier.

However, as most of the things are pre-fed or managed by the service providers, you might feel the lack of control over your online store.

Conclusion:

Shopify is a clear winner when it comes to ease of building and time. However, if you want to invest yourself in the process and take control of it, then go for WooCommerce.

#3- Design and Performance 

Design and performance

WooCommerce:

The quality of design often has a direct impact on the performance of the website. Fortunately, WooCommerce comes with endless theme and design support and the options are extensive.

You can put up an elegant store based on your design preferences. It also has a satisfactory load time and speed, for both desktops and mobile devices.

Shopify:

Shopify, as compared to WooCommerce, has limited options when it comes to themes and layouts to choose from. However, it has the perfect platter of the choicest themes that have been filtered overtime.

Besides, the performance of Shopify can turn out to be better, as far as the load time and speed is concerned.

Conclusion:

While WooCommerce excels in the theme and design section, Shopify is a winner in the performance sector. However, the differences are very fine and the competition is really close.

#4- Customizability

Customizability of Shopify and WooCommerce

WooCommerce:

As discussed above, WooCommerce is a highly customizable platform that is easy to install, configure and maintain. If you are aware of WordPress, it can become easier and smoother for you.

As you take care of several aspects like hosting, security, maintenance, etc., you get absolute control over the website. Also, it comes with hundreds of additional extensions to choose from.

Shopify:

Shopify brings ease and comfort to the table as most of the work is handled automatically. There is less manual interference and thus lesser scope of changes.

As a result, Shopify lags behind WooCommerce when it comes to customizability. You can still go for it if you do not wish to optimize your website more often.

Conclusion:

Clearly and undoubtedly, WooCommerce gets a strong edge over Shopify when it comes to customizability.

 #5- Scalability

Scalability and prospects of growth

 WooCommerce:

The scope of parallel growth of your website, as your business grows, determines its scalability. As WooCommerce is highly customizable, you can easily adapt it to the growth and expansion of your business and consumer traffic.

Shopify:

Shopify also allows advanced plans that suit your need of scalability. As most of the things are managed by Shopify itself, you also get to shed the work load.

Conclusion:

Both the platforms are scalable and can be optimized to suit the growth of your business. For automated processes, you can select Shopify, and for customizable alternatives you can go for WooCommerce.

#6- Extended Features

Additional features

WooCommerce:

Extended features such as Payment Gateway integrations, lead generation, analytical support, addons, etc., are highly and easily accessible on WooCommerce. These features leverage the performance of the site and strengthen it further.

Shopify:

Shopify, though less flexible, comes with a range of add on features that provide the extra mileage and support. Both free & paid add-ons, and extended tools are available on the Shopify store that can be included as a part of your subscription.

Conclusion:

Both the platforms provide ample extended support that can enhance the functionalities of your site. However, it is easier to integrate customized features and plugins on WooCommerce.

#7- SEO Support

SEO Support

WooCommerce:

As you get manual control over the entire site, you upload most of the data yourself. This includes product meta data and site information where you can use keywords. As a result, you get added benefits of SEO. You can also use the tools meant for this purpose.

Shopify:

As Shopify is automated, you cannot feed in much customized data that can help you with the SEO optimization. However, the SEO amplification plugins, smart and SEO friendly system, and viable tools can help you master this part without any hassle.

Conclusion:

SEO plays a significant role in driving traffic for your website. Considering this factor, we can say that the optimized SEO support from WooCommerce can help you rank higher on the search engines. However, Shopify has SEO tool extensions that can do the same for you.

#8- Security

Security settings

WooCommerce:

The security aspects of the website need to be taken care of manually for WooCommerce. If you host the domain yourself, you are primarily responsible for SSL certification, PCI-DSS Compliance, etc. If you don’t have a service provider, it can get tricky.

Shopify:

Shopify is one the safest solutions as it already comes with SSL certification and PCI-DSS Compliance. Most of the security aspects are managed by Shopify itself which ensures a sense of safety.

Conclusion:

Clearly, Shopify stands as the winner when it comes to the security aspect of your eCommerce websites. It is noteworthy that Google gives a special preference to websites that are safe and secure.

#9- Customer Support

Customer Assistance

WooCommerce:

As stated in the sections above, WooCommerce takes a more individual approach when it comes to managing and handling the nuances of the website. Hence, there isn’t much one-on-one consumer support, except the help sections and community forums.

Shopify:

Shopify has a winning and unparalleled approach when it comes to thorough and extensive consumer support. You get to communicate directly with the support team and experts through a round the clock set up. It includes 24×7 live chat, email and phone support alongside detailed tutorials and guides.

Conclusion:

Evidently, there isn’t much to debate and Shopify can be declared as the winner hands-down when it comes to customer support. In fact, it is one of the best and finest in the industry.

#10- Overall Experience

Experience of Shopify and WooCommerce

WooCommerce:

As WooCommerce accounts for a major share in the market place, we can say that it is a tool meant for the masses. Its simplistic appeal and the robust partnership with WordPress, makes it a great choice for all businesses, big and small.

Shopify:

The market share and realm of Shopify is rapidly growing. If you are willing to invest money, instead of efforts and time, it can be a great option for you. It is best for businesses that seek more wholesome and luxury solutions, most of which is automated.

Conclusion:

Shopify and WooCommerce are quite different from each other and yet stand in close contest on almost every aspect. Both the platforms have their own charm and offer a distinct bouquet of benefits.

Depending on your business goals, resources and plan of action, you can choose either of the two eCommerce platforms to set up your online business.

Whatever your choice is, we have you covered!

Build your eCommerce mobile app

With this, we have come to an end of our analytical tour where we discussed the core aspects of WooCommerce and Shopify. These two eCommerce platforms have their own charm and suit the needs of various businesses differently.

If you wish to make your mark in the eCommerce realm, the first step is to setup your online business by creating a WooCommerce website or a Shopify store. Once you have accomplished this, you can also venture into mCommerce and ensure roundabout success.

The AI powered app builder by AppMySite enables you to create premium native apps for WordPress, WooCommerce or Shopify websites on a shoestring budget.

Proceed to build Android & iOS apps for WooCommerce without coding, or create one for Shopify. Offer a 360-degree solution to your clientele and become the go-to source for all their retail needs. Build and publish your app now!

Best app building ideas to utilize your quarantine time: Top trends for 2020

Best app building ideas to utilize your quarantine time: Top trends for 2020

The uproar, frenzy and enthusiasm of the welcoming of new year was yet to subside, when the whole world got enveloped in another chaotic din. This time, it was not celebratory, but was marked by the onset of the novel corona virus.

Months have passed, but the situation is not getting any better. Every person across the globe is getting affected by it directly or indirectly. The aftermath of the pandemic is beyond anyone’s guess and even experts have lapsed into constraints.

As obvious, the impact will be long-term and the results are already visible. Many businesses are getting badly affected as most of the people are quarantined or are afraid to step out to make purchases. On the contrary, some businesses are registering unprecedented growth.

The reliability on mCommerce is increasing to facilitate doorstep delivery. As people are not willing to step out, you can also create an app with AppMySite mobile app builder and take your business to them.

Let us discuss some business ideas that can prove to be a safer bet and will flourish even in the post COVID mobile app market. Stay tuned and discover what is more likely to work for you!

The impact of COVID-19 on the mobile industry

Impact of COVID-19 on mobile app industry

As we know, technology is, and will further be optimized to face the challenges of the post COVID-19 world. In fact, businesses have already started to adapt and acclimatize to the developments.

The mobile industry is not alien to the changes taking place around the world. However, not every change in the mobile app economy has been negative.

There is a ray of hope as new prospects are surfacing amidst these challenging times. According to Forbes, 146% growth has been registered in all online retail orders in the U.S. e-commerce sector in the month of April.

According to TechCrunch, the number of app installs will also grow at a faster rate and get 7 billion more installs than what was expected before COVID-19 outbreak. The first-time app download statistics has also risen by 22% which is another positive news for the mobile app economy.

The picture is likely to remain the same for many countries for years to come as experts have predicted behavioral changes in people. According to them, we will continue to maintain safe distancing and avoiding crowded public places, and keep shopping through eCommerce sites and apps.

Various surveys, case studies, forecasts, etc., claim that the mobile industry will have a mixed result of the pandemic. While few industries will see a downfall and growth for a few will remain dormant, many sectors will also see a spike (those have been discussed below) in engagements, conversions and revenue.

This will also bring many businesses that were in the backfoot, to the front and give a new life to many local markets. All one needs, is to tap into the mobile market with the right strategy and planning.

Top app-based business trends that will sail through

We have studied the various trends and reports, and then curated this list of app-based business ideas, that will keep thriving and growing. Go through the list of our top picks and find your calling.

The most successful app trends for the year, and following, are as listed below:

Healthcare and Pharmacy Apps

Healthcare and pharmacy apps

Health has become the most debated and concerned topic for people in these times. Everyone is realizing the importance of staying healthy and keeping their loved ones immune too. People are not taking any risks and seeking medical advice on even the slightest of issues.

The mHealth market is on a rise like never before as digital aid and consultations have become a necessity. Most of the people are tuning to the internet for health advice, health monitoring applications and pharmacy apps for instant solutions.

You can also create a premium healthcare app and send notifications with helpful advisories. Else, build a Pharmacy app and deliver medicines at consumers’ doorstep. Provide all healthcare services and benefits to people at the comfort of their homes.

Convenience Store Apps

Convenience store and supermarket apps

People are being advised not to step out and purchase only essential items online. As most of the outlets are closed and people are confined to their houses, supermarket and convenience store apps are having a gala time.

Even as the humankind is learning to live with limited supplies, the procurement of few things is necessary and is being done by these apps. This includes groceries, fruits and vegetables, dairy products and other necessary items.

This business is flourishing in a heavenly manner and there is a huge demand for the same. Eventually, most of the eCommerce giants have also joined the league. You can also create your own Supermarket app or Convenience store and tap into this profitable market with ease.

Fitness and Lifestyle Apps

Fitness and Lifestyle apps

In this time of quarantine, staying fit has become quite a challenge for many people. People are eating more than usual and due to lack of much physical activity, fitness is getting compromised.

As people cannot go out and sweat in the gym or on the tracks, they are constantly seeking help of fitness and lifestyle apps. You can build a fitness and lifestyle app for their physical health or keep them informed about their mental health in this lonesome and depressing phase.

Make your app versatile and share workout tips and videos, lifestyle mantra, diet and nutrition guide, and more. You can also help people monitor their daily intake of calories, physical activity, and more. Above all, you can use this isolation period to increase your revenue.

Education and Online Learning

Education and online learning apps

Schools, colleges and institutions are shut, and the faculty and students cannot step out. In order to cover the syllabus, institutions are resorting to online education and communication apps.  The magnitude of the problem is huge and the duration is uncertain. Hence, these online classes have become a necessity.

As people, in general, also have enough time in hand, they are learning new skills. People are installing and using apps to learn a new skill, craft, language, etc. You can also create a smart app that adheres to this idea, and earn money by imparting knowledge.

Besides catalyzing portable education for children, you can also create apps to facilitate student-teacher and parent-teacher interaction. This will be a futuristic investment as the education industry is quickly transforming and imbibing the technological changes.

Communication and Entertainment Apps

Communication and entertainment apps

The malls, multiplexes and other places meant for public entertainment, tourism and leisure are all closed. As the isolation boredom has started sinking in, people do not have many options of recreational activities left.

As a result, the demand for communication and entertainment apps have increased tremendously. More people are downloading audio and video streaming apps than ever. The combined installs of social media apps like Snapchat, TikTok, Instagram, etc., hiked up to 23% in the month of March.

The demand for news and reading apps, and the engagement rate of such apps have also increased. Hence, if you have any such communication, entertainment, reading or news app idea, this is the best time to implement it.

Community Welfare App

Community welfare and crowdfunding apps

Many people are facing desperate circumstances in these strange times. Some are suffering with despair, some are suffering with lonesomeness and crave for company, while some are in need of financial help as businesses have shut down and the pandemic has wreaked a havoc on them.

In such a scenario, a community help and interaction app, volunteer services app or a crowdfunding app can help change the scenario to a great extent. Raise funds and donations for those who need financial help or create a community app for interaction and fill the void in the life of people.

You can also partner with big corporate brands and help them plan their CSR (Corporate Social Responsibility) activities. Hence, you can have an endeavor that not only establishes you as a brand, but also helps the mankind.

Remote Workspace Support Apps

Remote Workspace and Employee Management Apps

Offices and institutions are shut down and the ‘Work from Home’ culture is growing at pace. In fact, many companies have started seeing it as a permanent and wiser solution. This can be quite futuristic and beneficial as it will reduce the load on resources and traffic, dependency on infrastructure, and much more.

To cater to this change, organizations are opting for remote workspace solutions that include enterprise management, employee management and project management apps. Video conferencing apps and Business Apps have registered record downloads and unprecedented growth as online meetings and webinars have become a necessity.

Hence, venturing into this sphere can also be a safe investment and a prospective business idea that ensures growth and ROI (Return on Investment). You can choose to address one or few needs of a workspace setup or build an inclusive app that has it all.

The future relies on apps so join the league now!

Enter the mobile market now

As discussed above, the post COVID-19 world will be marked by many changes and mobile apps will play a dominant role in it. You can choose any one of the various business ideas discussed above and create an app to venture into the same.

Even in desperate and confined times, these business apps have the highest growth potential and can help you stay afloat. Fathom your resources, caliber and market, and proceed.

Create an app with AppMySite Shopify mobile app builder and ensure roundabout growth and success. Build, customize and test app for free, in a no-code environment. Choose from the affordable list of packages and upgrade to publish app for Android and iOS users.

Use your quarantine time to build your business and keep the revenue flowing in. Cease the opportunity and be ready for the future as well. Join the league of smart, advance and competitive businesses now!

Rise of M-Commerce: Trends that will surface in 2020

Rise of M-Commerce: Trends that will surface in 2020

The graph of the mobile app industry has been pointing upwards for more than a decade now. Without a doubt, smartphones are to blame for the momentous growth this industry has witnessed.

If you imagine, a good smartphone loaded with essential apps is all you need to get your day going. With the changing preferences of the customers, online shopping has been greatly influenced by mobile apps too.

The change in the trends calls for e-commerce website owners to adapt to trends and build a mobile app if they haven’t already. Regardless of the how great an experience your website offers, you are losing a huge chunk of audience that prefers smartphones over desktops.

If you are worried about the cost of building an app, you can always create an app from your website. This is a much affordable alternative to custom apps and involves lesser time too.

In this post, we will discuss the emerging m-commerce trends this year, and the ways that you can be a part of it. Let’s get started:

Using apps for shopping

Using apps for shopping

The ease of access to buy products instantly has made shopping on mobile apps popular. Online shoppers have changed their preferences from shopping on websites to mobile apps.

Web browsers certainly work well when customers are looking for a new product but mobile apps are proven to convert more orders. If you have a base of existing and loyal customers, you have all the more reason to build mobile apps. Repeated shopping often takes place through mobile apps because of the ease of access.

Some e-commerce store owners still believe than responsive mobile websites are a good alternative to mobile apps. However, studies prove that a customer is likely to spend 80 percent of his/her time on a mobile app compared to 10 percent on a responsive website.

If you already have WooCommerce website, you can simply use AppMySite’s WooCommerce app builder to create a fully blown mobile app in a code-free environment.

Increased sales from smartphones 

Increased sales from smartphones

Customers no longer have the patience to sit down at their desktop for extended duration, especially to shop. Smartphones have become their go to device for anything and everything they need, including shopping.

The fact that mobile apps can be accessed at any time of the day and at any location, appeals to the customers the most. This is reason why conversion rate on a mobile app is much higher compared to a website.

Given the fact that mobile apps can be used from not just smartphones but also tablets, makes them more accessible to the customers compared to websites.

Besides making it extremely easy for customers to access your products, mobile apps ease down the process of marketing for the businesses as well. Push notifications are a great tool to encourage customers to instantly buy from you, especially during promotions.

Although it ideal that mobile apps are optimized to work on a big screen of a tablet and a small screen of a smartphone, there are chances that most customers will be more inclined to buying from the later this year.

Easy ordering preferences

Easy ordering preferences

Customers in today’s world look forward to seamless shopping experience. A lot of mobile apps will be seen easing off the process of checking out this year to offer a smoother shopping experience to the customer.

This would involves saving customer’s time from entering minute detail during the checkout process, every single time. If mobile apps can optimize and simplify this process, they will see a significant decrease in the cart abandonment rate.

This feature is, however, impossible to achieve on a responsive website which is why the most customers end up abandoning their cart completely. Comparatively, mobile apps can achieve a much higher conversion rate because of one-click ordering convenience.

Even though both responsive websites and mobile apps are run on the same device, the conversion rate is higher in mobile apps. To a lot of businesses, giving customers the option to save their card details on their app may not seem very important. Considering low patience and less time are a deadly combination, you don’t want to give customers any reason to abandon their cart.

A lot of business will be seen investing in mobile apps to achieve one-click ordering this year to follow this trend.

Featuring voice assistance 

Featuring voice assistance

Virtual voice assistants are not limited to searching the internet for the latest news anymore. This year will witness voice assistance as a part of shopping apps for an effortless shopping experience to the customers.

The idea of shopping using this feature will not be restricted to simply searching for products. Customers will not only look for products using this tool but will also be able to add products to cart, search categories and more.

In a study by Adobe that included 400 business decision makers, concluded that more than 90 percent of them are willing to take the plunge of investing in this feature.

This technology is likely to be embraced by brands that sell digital products before roping in businesses of other industries.

This trend may be a huge leap for smaller businesses but as bigger companies start implementing it as a part of their mobile app, it will be easier to adapt to this trend in the upcoming year.

Deploying chatbots 

Deploying chatbots

Most successful businesses understand the power of a good customer support system. Chatbots were introduced years ago to empower online businesses to offer basic customer assistance around the clock.

Even though this technology is not new to us, it has still not found its way to most businesses throughout the world. This year will be different for this technology.

With the launch of new features in this technology, more and more online businesses are welcoming it as a part of their customer support. While chatbots are already popular amongst e-commerce websites, this year they will make their way in m-commerce too.

Businesses are starting to believe in automating their processes rather than involving human resources. Moreover, chatbots are now more human and are equipped with artificial intelligence that makes them irresistible.

There are chances that you will end up saving more money and also reduce the ticket time of a customer. It’s win-win for both you and your customers.

Implementing Virtual & Augment Reality 

Implementing Virtual & Augment Reality

Even if you are not from a technical background, there is a very less possibility that you haven’t heard of virtual reality and augmented reality. After gaining popularity in the gaming industry, AR and VR have started penetrating the m-commerce market too.

Numerous big players are already deploying augmented reality to uplift the experience of their app users. Mostly, this technology is being used by home décor businesses to offer a virtual representation of their product. This not only eliminates the doubt that the customer may have while buying the product but also decreases the chances of refunds.

M-commerce is still far behind implementing AR and VR as an offering to their customer. However, this year looks promising for both the technologies to be introduced in shopping apps to enhance customer experience.

Multi-channel shopping platforms

Multi-channel shopping platforms

Instead of investing all the blood and money on one platform, businesses these days are happier selling through multiple channels. For instance: anyone who has an online store, a shopping app and brick and mortar store is following this trend.

This strategy is becoming popular so that customers can choose to buy from whichever platform they are comfortable with. Additionally, seeing your brand operate on multiple channel only boosts their trust and encourages them to buy from you more often than not.

Imagine yourself as a customer, you like a pair of jeans in a physical store but you don’t want to indulge in impulsive buying so you decide to buy it later. The chances of you buying this product will increase massively if the store informs you they have a mobile app too. This means that you can make up your mind and buy it any time you like.

Most businesses with physical stores already have a WooCommerce website to sell their products. All they need is a mobile app to offer a multi-channel shopping experience to their customers.

Some of the retail stores are going above and beyond to motivate their customers through mobile apps. Geo-location push notifications is a recent development that physical stores have been using. In simple words, you can send push notifications to your customers whenever they’re in your location.

Imposing cyber security 

Imposing cyber security

With a massive increase in smartphone usage, mobile frauds have become more prevalent from the past few years. Customers are unwilling to indulge in shopping with brands that they have never heard of.

This poses a great challenge for small scale business owners who simply want to establish themselves in the market, or even so just become local champions. The bigger brands are winning the fight because customers trust the brand and know their account details are safe with them.

This gives small businesses all the more reason to invest in assets that make customers feel more secured. Fortunately, e-commerce businesses that have a Shopify website, can easily build an app for their business using a reliable Shopify mobile app builder to establish trust amongst customers.

One of the main reasons why customers don’t prefer shopping on mobile browsers is trust which mobile apps automatically come with. Customers tend to feel more secured with mobile apps compared to responsive websites.

In one of the sections above, we discussed about one-click ordering which helps save customer’s payment details that can be used every time they place an order. An e-commerce mobile app is a great medium to provide secure payment channel to your patrons.

Moreover, you can also impose two-factor authentication through One Time Password and secure customer’s payment details. This is more of a necessity than a trend.

Including wallet payments 

Including wallet payments

Mobile wallets have become an integral part of digital payments in the past few years. Their popularity is not limited to only online shopping, customers find it extremely comforting to pay from mobile wallets in brick and mortar stores as well.

Amazon pay instantly gained popularity when it was launched, considering the number of people who shop from this e-commerce portal is massive. However, the most popular of them all are Samsung Pay, Apple Pay and Android Pay that customers from all around the world are using.

The total mobile wallets users were account for 2.1 billion in the year 2019 which is expected to rise by 1.6 billion in the year 2020. While you are launching your business in the world of m-commerce, you can also introduce mobile wallets as an additional payment channel to your customers.

Launch your business in m-commerce today! 

Like we said, the graph of mobile app usage will be on a rise for several years to come. The trends will change constantly while collaborating with newer technology every year.

While m-commerce ropes in both responsive websites and mobile apps, statistics only prove that apps are doing better amongst customers.

If you haven’t still build your mobile app yet, consider using AppMySite’s free online app maker. This platform will give you the freedom to design your shopping app yourself and launch it on a shoestring budget.

Stay tuned for more trends to follow!

Call-to-Action buttons – All you need to know about high conversion CTAs

Call-to-Action buttons – All you need to know about high conversion CTAs

Every day we come across multiple instances when we interact with a website, an online application, display ads or other digital assets. We usually navigate from one page to another on these applications via different buttons.

What exactly are CTAs?

We’ve all fallen prey to attractive discounts or other offers online and bought merchandise. Other times we encountered prompts that ask us to subscribe or sign up for an email news-letter.

These buttons that prompt an action from users are called call to action or CTA buttons. The call to action button plays an important role in all such conversions.

Call to action (or CTA) originated as a marketing term that refers to an action that a marker wants its audience to take along the user journey.

In the context of the websites and apps you encounter daily online, the call-to-action (CTA) is a button that prompts the user to act. It can either correspond to direct sales or for navigating the audience to the next step in the journey. CTAs guide users towards goal conversions.

Overview

Since this is a complete guide on call-to-action buttons and is rather large, we’ve broken it down into byte sized sections that you can directly navigate to.

This guide is segmented in the following sections.

1. What makes a good call to action button?
2. The optimum design practices for CTA buttons
3. Top tips on color selection for CTA buttons
4. How to write persuasive copies for CTA buttons?
5. How to place the CTA button optimally?
6. Some examples of brilliant high converting CTA buttons
7. Wrapping up

What makes a good call-to-action button?

Now we must always remember that call-to-action can also be a simple text prompt, an image or a button. Though stats have proved that CTA buttons have always performed better for conversions. Which makes designing a good call-to-action button a necessity for any website or app to succeed.

A lot goes into the making of a perfect CTA button that brings high conversions. Let us start from the basics, a CTA button consists of a few essential elements. These are listed as follows.

  1. Shape & size
  2. Color
  3. Copy
  4. Placement

What separates a good CTA from a bad one is just the optimum combination of these elements. Let us discuss them briefly.

#1 – Shape and size

Now a designer has complete freedom to design the CTA button the way he/she wants to. However, the industry standard and the ones that have seen maximum conversions are the ones that are rectangular and rounded rectangle in shape.

When it comes to selecting a size, make sure that the button is big enough to grab your audience’s attention and offers enough space for the intended copy to be readable.

We will go over the optimum design practices in the upcoming section.

#2 – Color

This may seem to be a small but in fact is a really big deal for increasing conversions. And this is a secret that only a few seasoned designers know.

Color selection plays an important role because humans react differently to different colors. And the same applies to button design as well.

We will discuss the theory and some top strategies on best color selection in upcoming sections of this article.

#3 – Copy

Copies are the meat of the button. It is the prompt that is displayed on the button. It conveys the action that you want your audience to take next.

While the copy depends on the type of action you require, there are some general guidelines that one should follow for a high conversion ratio. We will discuss these in depth in the coming sections of this article.

#4 – Placement

There are many sources online that give different guidelines on the placement of CTA buttons. Some preach above the fold and others below the fold, while both are correct in their own sense but the best approach is to follow the design.

The placement of a CTA button is discussed in greater lengths in the upcoming sections.

The optimum design practices for CTA buttons

Here are some of the top design practices that you must implement for a successful CTA button that brings in the conversions.

1. Have a consistent design
2. Reserve primary colors for the CTA
3. Have a clean design
4. The CTA must stand out to grab attention
5. A/B test to determine the best design

Let us discuss each strategy in detail.

#1 – Consistent design

Having a consistent design is of utmost importance for any website or mobile app design. This is applicable for the size, shape and color of the CTA buttons.

While different CTAs may target different objectives, therefore they can have different copies or action prompts. But keep their shape and size consistent.

The buttons should also compliment the overall design of the page.

Any inconsistency not only shows that your website or app is not professionally designed, which in turn may hamper your brand image.

Not only that, but inconsistencies are very distracting for any viewer and this may result in high churn.

PRO TIP: In case you have two CTA buttons aligned together and one of them holds higher priority than another. Then you can assign the primary color to the button that and a secondary shade to the less important.

This is shown in the example below.

Consistent Design

Otherwise, you can give both buttons the same design if they have equal priority. As showcased in the following example.

Consistent design

#2 – Primary colors for CTA

The best of the designs are the ones that reserve the primary colors for the CTA buttons. Ensure that you select bright and attention-grabbing colors and designate the primary color to the button.

Most successful designs have the colorful buttons on either white or black clean backgrounds. This immediately helps draw your audiences’ attention to the button.

The following example will help us understand this further.

Primary colors of CTA

The button on the left blends with the background color and does not stand out or attract users, that leads to very low conversions. It is very difficult to locate the button in the first place.

However, on the right-hand side, the button is clearly visible and easy to locate that leads to higher conversions.

Which button would you select from these?

#3 – Clean design

The best of the designs are clean and to the point. Do not clutter a lot of design elements in single space as it distributes your viewer’s attention and does not convert well.

Having a clean design helps your audience cut through the noise and results in many more clicks than ever before.

We will see some examples of brilliant call-to-action buttons in the upcoming section.

#4 – Stand out

This should be a given, if you want conversions, you must highlight your CTA buttons in the best possible way (without going overboard of course).

And essentially, all the above ideas we discussed boils down to this single strategy, to have your CTA’s stand out in the design.

Pick the color, shape and design of the button that not only compliments your overall page design but also shines in it. Make sure that the button does not blend in with the design.

Let us examine the following example for greater understanding.

Primary Colors of Call to action button

The example on the left is a simple hyperlink whereas the example on the right is a well-designed button that stands out and attracts more click throughs.

#5 – A/B test

We know that achieving perfection is impossible, especially with something as subjective as design. Even while designing you might have spent a good amount of time deciding the better design from the ones you’ve created.

No true designer ever creates just one design for the same project. They always have multiple options to choose from.

This is exactly where A/B testing comes into play. Run a simple A/B test and let your audience decide the better option for your brand.

Conducting an A/B test is an optional step; however, it is highly recommended.

Top tips on color selection CTA buttons

As we discussed earlier, color selection is an important part of any CTA design.

Different colors bring out different emotions. For instance, colors like orange and red emote optimism and excitement, the color blue emotes trust and the green emotes growth and peace.

Which is why you must select a color that compliments your objectives with the call-to-action button. In a test performed by Hubspot, the red button outperformed the green button by 21% in terms of conversions.

Why don’t we perform the same test right now? From the 3 buttons below, which one are you likely to click on more?

Top tips on color selection CTA buttons

Finally, make sure that all the buttons are consistent and compliment the design. We discuss this further in the next section.

How to write persuasive copies for CTA buttons?

TL;DR: The copy should be short, crisp, attention grabbing and action oriented. They should be able to compel anyone reading it to click through.

You’ve designed the buttons optimally and have figured everything about the button, however, having a compelling copy is as important, if not more important, as the other factors.

Many times, we spend hours of testing with the buttons, colors, fonts and other factors but rarely do we focus that much on the button content.

Creating a compelling copy for the CTA button is a complex process, however, we will try to break down the process for you.

Since the space is limited, therefore, the copy should not only be short but also to the point and exactly convey the action required.

However, there are a few keywords that have been identified to be most persuasive in nature. They are as follows.

  • Free
  • New
  • Guarantee
  • Start
  • Easy
  • You
  • Now

This list of keywords has been curated by experts after years of experience. These keywords work well since they instantly prompt an emotional reaction.

You can then combine the above keywords with an action-oriented verb to create the perfect copy. These are.

  • Start
  • Stop
  • Build
  • Join
  • Learn
  • Discover
  • Register/Sign up
  • Login/Sign in

Some examples for compelling CTA copies are as follows.

  • Sign up FREE
  • Get started
  • Continue with Facebook
  • Find out more
  • Buy now
  • Check out
  • Learn more
  • Save up to 50%

… and more.

Another very effective strategy is to create CTA copies that create a sense of urgency and drives visitors to take immediate action.

  • Only X days left
  • Limited supply
  • Closing soon
  • While supplies last
  • Today only
  • Last chance
  • Only till offer lasts
  • Offer ends on “date”
  • Hurry
  • Immediately
  • Subscribe NOW!

PRO TIP: You can experiment with uppercase and lowercase alphabets for your button copy. Both have different effects and can highlight specific terms or the whole copy.

How to place the CTA button optimally

The placement of the CTA button should be dictated by the complexity of the page design and not by a single rule.

A page that is short and has very less content, consider placing the button above the fold and for a page that has complex information and greater amounts of content, consider placing the button below the fold.

In fact, “the fold” methodology for CTA buttons is a myth and a test conducted by Marketing Experiments proved that longer landing pages generate 220% more leads than the simple above the fold call-to-action button.

While the above is true for a website but it becomes even more complex for a mobile application. Especially the shopping apps like WooCommerce mobile apps that are mostly filled with product and category buttons. The same also goes for Shopify mobile apps and other such eCommerce apps.

Here the button placement should follow a natural downward zig-zag pattern that starts from the top left to the bottom right. This follows the natural scanning pattern and is termed as the Gutenberg Principle, this was coined by Edmung Arnold, the renowned newspaper designer.

Gutenberg Principle

Generally, a mobile design with the button at the button performs better than the design where the button is on the top

Some examples of brilliant high converting CTA buttons

Finally, now that we have discussed all the best strategies and tips on creating the perfect call to action button for your website and mobile application. Let us go through some of the best examples for the same for thorough understanding.

Example 1 

Call to Action button

Example 2

Call to Action designs

Example 3

Netflix

Example 4

Evernote

Wrapping up

We have covered everything from scratch about call-to-action buttons. From what they are to how to optimize them for higher conversions.

This article will serve as a complete guide for making compelling, persuasive and high conversion CTA buttons. Follow us for more such informative guides and feel free to reach out to AppMySite for further details on CTA buttons or anything related to the world of mobile applications.

How to create and launch your Shopify mobile app for absolute success

How to create and launch your Shopify mobile app for absolute success

Ever since the mobile app technology has emerged, the world around us has started changing dramatically. New dimensions and new avenues of growth and success have opened up for businesses.

E-Commerce has started evolving into mCommerce and the number of mobile app shoppers is constantly increasing. In fact, people are using apps for a variety of activities in their daily lives and businesses are harnessing this possibility to the fullest.

If you also own a Shopify store, you are already in the league of the smart and advance businesses. As claimed by the owners, Shopify is one of the best eCommerce platforms that allows you to sell anywhere and everywhere.

However, creating an app with a Shopify app builder will unlock new opportunities for you. Today, any business is incomplete without a mobile app for its customers. So, stay tuned and learn how you can build and launch your own mobile app store.

Shopify: the ultimate eCommerce solution

Shopify eCommerce mobile app

In the past few years, Shopify has emerged as the ultimate eCommerce solution for businesses that aspire to become an online success and increase customers across the globe. It is easy to build an online store and the user-friendly features can make it even more enriching.

There are more than one million merchants on the platform and $135+ billion is generated through annual sales. However, it was recorded that more than 80% of the traffic and more than 70% of the orders on the Shopify stores come through mobile devices.

This, coupled with the fact that more users prefer mobile apps to shop these days, further intensifies the need of an app solution for your business. Undoubtedly, Shopify is a wide market, and with a fully-featured app, you can leverage your performance in the market even more. 

Create the perfect app with precision

To allure more customers, you must build your app with absolute perfection. The features and functionalities must be listed and integrated with great attention and precision.

Consider the tips listed below and ensure the best performance:

1. Go for code-free solutions

Code free Shopify app builder

There was a time, when businesses were compelled to go for custom app development services, to get a highly functional and fully featured app. This need has been eradicated by smarter solutions, the code-free DIY mobile app builders.

Create your Shopify mobile app with all the alluring features using AppMySite. It enables you to build your perfect AI powered, fast and responsive native mobile app in a completely code-free environment. It has a visually directive interface and a friendly dashboard where you can create your app while munching on your favourite snack. It is fast, seamless, affordable, powerful and full of delightful surprises that come for free. 

2. Ensure maximum coverage

Create Android and iOS mobile apps

Do not lose customers if they make a switch from one platform to the other. Create apps for both Android and iOS users and cover a wider demography. Get a mobile app creator that allows you to create and publish apps for both, the Google Play Store and Apple App Store.

You can also go for multilingual apps or create an app that adapts to language settings of the device. This will add a global appeal to your app and make it likeable for a wider demography.

3. Custom design the layout

Design the app layout

Although you must choose a code-free DIY app builder, do not settle for a drag and drop solution. Get an app that gives you ample space, time and support to custom-design the layout. This includes the app icon, user on-boarding page, landing page and more.

Design all the elements, screens, pages, categories, action buttons, and more such that it pleases the senses of your app users and keeps them hooked to it. Also ensure that the overall look and theme conforms with the website and the image of your brand. 

4. Emphasize on the features

Alluring mobile app features

The app interface and features play a vital role in increasing the usage, session time, conversions and the revenue. Hence, ensure an amazing UI/UX (User Interface & User Experience) to keep your shoppers tied to your app.

All the transitions should be smooth and all the standard features should be present to make the usage seamless. Add attractive images, clear product descriptions, and more. Enable social media sharing, rating & reviews, and more, to boost your brand value.

5. Make navigation seamless

Frictionless mobile app navigation

It is established that repeat customers bring in more revenue than new ones. However, with an app that ensures frictionless navigation, you can earn new users, re-engage lapsed users and also retain existing users. Boost purchases and increase basket size & repeat sales by making filtering, sorting and buying a cakewalk for consumers.

Ease their check-out process by allowing them to easily add products, apply discounts, view invoices, retrieve parked orders & place new orders, make payment through preferred gateways, and optimize delivery details. Make the end-to-end shopping experience user-friendly and effortless.

6. Enrich with surplus benefits

Add on mobile app benefits

Make the app even more desirable and popular by enriching it with surplus benefits and additional support. Add chat sections, feedback and review boxes, product catalogues, sharing icons & buttons, and multiple tools that elevate the functionality of your app.

Track purchase activity of consumers and customize their experience to upsell and cross-sell for higher revenues. Communicate with them regularly through in-app notifications and send messages for offers, deals, discounts, sales, etc. You can also link your CMS pages to your app to make it more informative and entertaining. 

Carve out the best launch strategy

It is not just enough to create an app and make it live. You will need to promote and market the app well to get good number of initial downloads on the app stores, and to secure better ranks.

Although, there are a variety of ways for marketing and promotion of a mobile app, it can be mainly divided into three phases.

The three most significant phases of a perfect launch strategy are:

1. Pre-launch

Pre-launch app marketing

While the app idea is still being conceived or the app is being built, you can spend some time promoting it parallelly. This phase is similar like the teasers of a movie and must be taken absolute care of. It is the best time to create curiosity in the minds of your potential app consumers.

Drop intriguing teasers and promo runs on your website, social media pages, or other advertisement channels. Tell them why the upcoming product is desirable and how it will impact their lives for the good. You can also go for A/B testing in this phase. Do not forget to create a hype around the launch of your app and thrive on it. 

2. Launch

App marketing and downloads

This is the phase where the actual game takes place and it requires the most efforts. You can stick to some elementary medium and platforms or make the launch of your app an extravagant affair. It totally depends on your budget, business goals and your calls.

However, do not forget to endorse your USP (Unique Selling Proposition) at this point and make your users feel like they are a part of the campaign. At this stage you can use existing tools of communication or you can go for App Store optimizationInstall Ad CampaignsVideo MarketingInfluencer Marketing, Social Media Marketing or more. 

3. Post launch

Attract app downloads

In order to raise the curve of growth and prevent it from dropping, you must be consistent in your efforts. The marketing should not just stop with the launch of the app. In fact, it should take a stronger pace from this point. This can be done using Push NotificationsEmail MarketingSocial Media, or more. 

Once the app is out there, you can actually seek people to indulge, use your app, drop ratings and reviews and share it in their circle. To achieve this feat, you will need to communicate it to them strongly and smartly. Redirect your marketing efforts and keep analysing and reinventing the efforts from time to time. 

Claim your territory now!

Rule the mobile market

This was our short tour on which we guided you through the wonders of a Shopify mobile app. However, this arena is quite vast and we will continue discussing more aspects of it in our coming blogs. You can stay tuned to this space to further enrich your knowledge.

Meanwhile, you can explore the AppMySite mobile app builder for WordPress, WooCommerce and Shopify websites, and build a mobile app of your own. To know about the best practices of creating an app, launching it, and marketing it, you can read our blogs or watch our YouTube videos.

This is high time that you seek proper knowledge about the mobile marketplace and secure your place in it. Build an app to claim your territory and market it the right way to stay ahead of your customers. Get going! May the force of technology be with you!  

Why launching a gaming mobile app is an intelligent move?

Why launching a gaming mobile app is an intelligent move?

Mobile gaming has seen an exponential growth in the recent years. Games like Clash of Clans, PUBG, Candy Crush and so many more, have brought in a revolution in the mobile gaming industry.

Mobile gaming has observed growth in leaps and bounds and has garnered many eyeballs across the globe. This industry is now being heavily funded by giants which further validates that mobile gaming is the next big thing!

Mobile app gaming is multi-billion global business

growth in mobile gaming

The global mobile gaming app industry market already touched the $152 billion valuation in 2019 and is expected to reach $166 billion in 2020.

Mobile games revenues are already holding a market share of 57% in 2020 with a 25% share of console games and 24% PC games.

This industry is already the biggest shareholder in the gaming industry and these stats are only expected to grow in the coming future.

This makes launching a mobile app for your game, or a mobile version of your console game a very intelligent decision for the overall growth and revenue for your gaming studio.

Other monetizable avenues

This growth has brought upon many opportunities for businesses, especially online businesses to bloom. This along with the rapid growth in the mobile app market brings forth unique opportunities.

There are many blogs and news websites that cover this niche market can capitalize on this opportunity by converting their WordPress gaming blogs into a mobile app.

Even the online stores that sell games, gaming consoles and related accessories can also leverage this opportunity to scale their business by launching a WooCommerce mobile app for their brand. The same applies for similar online gaming shops built with Shopify. These businesses can create an app for their Shopify store and benefit the same way.

Some of the many ways how game studios can monetize their mobile games

  • Organizing game competition and events
  • In-app advertisements
  • In-app purchases
  • Premium versions
  • Rewarded video
  • Offer Walls

Are mobile games killing the demand for PC games?

mobile gaming vs PC games, Playstation & Xbox

The answer is both yes and no. While mobile app gaming is seeing a major surge in its market, the PC and other platform games are also growing.

While the stats do show us that mobile gaming has acquired more than 50% of the market, but since the growth is being experienced by the complete gaming industry, the market of the PC and other platforms will also grow.

In other words, while mobile app gaming takes up the biggest piece of the pie, but the size of the pie is also growing at a rapid scale.

There will certainly be many new advancements in the PC and platform games, especially with the upcoming launch of the most awaited PlayStation 5.

Upcoming Trends in Mobile Gaming

trends in mobile gaming

This decade will see many ground-breaking revolutions in mobile app gaming and will prove to be a game-changer in the industry.

Let us explore some of them below.

Augmented Reality

In 2018 Google launched their ARCore platform, that helps build, launch and play Augmented Reality-powered mobile apps on Android.

On the other hand, Apple is all set to launch the ARKit, the biggest AR platform in the world.

This only means that building and launching AR games on mobile apps has never been easier. This will result in more and more AR games on mobile platforms in the near future.

Pokémon GO is one such Augmented Reality mobile game that went viral on its launch and has set a benchmark in its niche.

Cross-Platform Gaming

You can see many games launching their games on multiple platforms. And this is resulting in massive growths of their market, especially for the games coming from PC and platforms to mobile.

Since the mobile gaming market is the biggest, this will bring in more and more popular games to the mobile platforms.

More Hyper Casual Games

Hyper casual games have seen extreme popularity across the globe in all age groups. These are games like Candy Crush, Flappy Bird, Ludo king, and many more.

2020 will see many more hyper-casual games release on the app stores. With new and improved storylines and gameplays.

Hyper casual games are lightweight and easily accepted by all demographics, which is why they have a higher likelihood of virality and popularity.

Blockchain Games

Blockchain technology has transformed many industries and the gaming industry is no one of them. With Ubisoft, a French gaming giant famous for gaming franchises like Assassin’s Creed and Far Cry, adopting blockchain, many more studios are set to follow suit.

Blockchain in video games simply implies that it’ll support issuing and transacting cryptocurrencies within the game itself.

This introduces a game token, which is a single currency that is used for trading any items with the game. While we have not seen major mobile games with blockchain technology but it is most likely that we will in the near future.

5G

Finally, the biggest revolution of them all, the 5G technology. 5G has been long-awaited and is finally set to arrive in the market in 2020.

With the enhanced download and upload speeds and better connectivity, people will be able to play even high-end games on their mobile phones easily.

This will not only improve the gameplays but will also bring in more new players into the market and will result in the overall growth of the industry.

Some benefits of mobile gaming for gamers

playing mobile games

Contrary to popular belief, the advantages of playing video games are immense and the gamers reap many benefits from it. Let us explore a few of the many benefits.

#1 – Convenience & Affordability

The thing with high-end games is that they are neither easily accessible nor are they affordable. There are multiple prerequisites to play a good quality game.

You need a high-performance computer system or a gaming console like the PlayStation or the Xbox connected to a TV or a monitor. Both of which require heavy investments.

On the other hand, mobile gaming is convenient and affordable simultaneously. You can play it anywhere and at any time.

Mostly all games on the mobile platforms are free to play, with some having in-app purchases. With technological advancements, especially in the domain of wireless internet, it has become very easy for anyone to play even online games and engage with other players in multiplayer modes.

#2 – Cognitive Skills

Playing games and sports improves many cognitive skills for humans and the same is applicable to mobile games as well.

Some of the many cognitive skills that mobile games help improve are listed below.

  • Hand-eye coordination 
  • Problem-solving skills
  • Effective communication and leadership skills
  • Creativity and many more

#3 – Community

The mobile gaming community is a very strongly knit community and has been on the rise since the emergence of many revolutionary mobile games like PUBG & Sky Force.

This community not only helps each other out with the gameplay but also in all other fronts, like creating clans, competition opportunities, monetization and much more.

#4 – Monetization

Mobile games are not only easily accessible by players but also have found a huge audience of viewers.

Video games have a cult following, just like sports and mobile games are no exception. Many people have made professional gaming their careers and are quite successful in it.

There are two types of gamers, one who is skilled and compete. Then the others are commentators, who stream their gameplays and their presentation skills get them the monetizable audience that they seek.

Some of the many ways for gamers to earn through mobile games are listed below.

  • Streaming, commentary, and reporting
  • Game competitions on regional, national and international levels
  • Affiliate marketing

Conclusion

To summarize, we discussed various aspects of mobile gaming and why it is a smart choice for any game studio to launch a mobile version for their game.

We also discussed some benefits of mobile gaming for your audience, which can be leveraged to your advantage.

To conclude, we would like to say that mobile app gaming is an up and coming industry and has immense potential for the growth of both studios, game designers and developers, and gamers alike.

A to Z of influencer marketing for promoting your mobile app

A to Z of influencer marketing for promoting your mobile app

Mobile app technology has opened new doors of success for businesses. The possibilities have grown immensely and the implications are manifold.

It has become easier for businesses to build a Shopify app with DIY tools like AppMySite and they are harnessing the possibility to the fullest. Whether it’s blogs, eCommerce stores, or any other website, the demand to complement it with an app is increasing.

Interestingly, business owners and brands are not just getting apps, they are also innovating new ways to market it. They are now resorting to newer and more creative tools for advertising and driving sales.

One such growing trend in the app marketing arena, is ‘Influencer Marketing’. You must have come across this term in someway or the other. Read further and find out how you can use it to endorse your app and increase installs.

The basics of Influencer Marketing 

Influencer marketing for mobile apps

Definition:

Influencer marketing is a concept that emerged out of celebrity marketing. The popular media faces, or celebs, as we call them, have been endorsing and marketing products since ages. But their reach has always been limited to big brands, that can invest huge sum of money.

However, the rise of social media has brought a revolution and led to the emergence of ‘influencer concept’. It is turning ordinary people into celebs that enjoy a good number of following and command over masses.

Pros & Cons

Measure the pros and cons

Influencer marketing has a great deal of advantage and can benefit the business in the long run. It can help you gain popularity and earn good number of installations for your mobile app.

However, like any other strategy, it has its own share of drawbacks as well. In general, you can take help from the list discussed below:

Pros of Influencer Marketing:

  • More affordable than celebrity marketing
  • Fetches immediate attention & results
  • Gets highly active and engaging users
  • Boosts installations & conversions
  • Earns stronger brand recognition
  • Builds social proof & authenticity

Cons of Influencer Marketing:

  • Cracking agreements can be tricky
  • Lack of standard pricing practices
  • Unpredictable results & output
  • Highly reliant on third-parties
  • Can lead to short-term impacts

Types of Influencers:

With time and age, the concept of Influencer Marketing has ripened a lot and has become more strategic & organized. The influencers are now divided into certain categories and businesses can choose whatever suits their needs.

The most prominent types of influencers include the Networkers (with a large number of contacts & connections), the influential Opinion Leaders and the social media Content Creators.

They can also be divided into the following categories based on their popularity:

1. Macro Level Influencers

They are people who enjoy vast popularity & stardom and have millions of followers. If you have a good budget and strong outreach strategy, you can take them on board. They are good for building a niche brand reputation, creating more buzz & driving more engagements.

2. Micro Level Influencers

They are the average buzz creators who enjoy limited popularity and thus, are cost-effective. They often have a good deal of categorized followers, often in thousands or few lakhs. They are good to go with, if you wish to target a specific audience that looks up to them. 

Steps to promote app with influencer marketing

Influencer Marketing is appealing many businesses due to its unique and universal appeal. We have gone through a great deal of efforts to compile every worthy piece of information to give more insights about it.

Go through the list of details we have curated and leverage your marketing strategy:

1. Identify reasonable goals

Find your goals

The first step towards any marketing endeavour is to measure the goals. Make the best use of the resources and efforts by determining the purpose and targets. This will help you in redirecting and channelizing your efforts productively. 

Although, in this case the key goal, most certainly, is to increase the number of downloads. However, you can have many other defined targets that ultimately lead to this destination. 

With respect to app promotion, it can be done to achieve a variety of things. For instance, you can use it to:

  • Populate your business app and products
  • Advertise new offers, updates, features, or more
  • Attract new customers and increase engagements
  • Retain existing consumers or re-engage lost users

2. Determine the target audience

Find your right audience

Any marketing initiative is ultimately meant for your consumers. Therefore, it is important that you target the right people who will likely relate with your app and your product. 

Your targeted audience will also determine the choice of your influencer, platforms, and more. Also keep in mind that different things appeal differently to people of different age, gender, class, location, and more. Consider these factors and measure your target audience accordingly.

To fix this, you can look answer to questions like: Who are the people you want to reach out to, where will they be present and how can your campaign influence them. Finding answer for these questions will help you know your potential customers better. 

3. Choose the right influencers

How to choose the right influencer for your mobile app

This is the most crucial and the trickiest part of your campaign. However, if you assemble the other pieces of the puzzle rightly, this can become a cakewalk. 

It is evident that the market place is highly unpredictable so one cannot really predict what will click. However, the best approach is to find an influencer that confirms to your product idea and has genuine willingness to promote it.

For instance, if you sell books through your mobile app, you can rope in a literary figure with sound knowledge of authors & books. The idea is to find someone that can resonate your app language. Also, their image and ambition should align and affirm with yours. 

4. Select the right platform

Choose right marketing platform

The next step after finding your goals, influencer and audience sampling, is choosing the right distribution platform. As per the general belief, Instagram is considered as the best platform for Celebrity or Influencer Marketing.

However, if you ask us, we would defy any such formula. It totally depends on your plan and approach. Nothing is written in stone when it comes to principles of marketing. You can learn from your competitors or listen to your own self and decide accordingly. 

Use Facebook or YouTube, stick to one channel or branch out, drop teasers on your websites or use social media, or carve out your own plan. The key is to align things according to your resources and build a hype around your campaign.

5. Design the outreach strategy

Optimize influencer marketing for your mobile app

A strong outreach strategy is the building block of a successful influencer marketing campaign. It is important that you choose a viable marketplace, an adaptive platform and set everything straight before you put the program in action.

Reaching out to the influencers and convincing them can be mind-numbing. You can optimize ways or look for relevant agencies that can provide wholesome solutions. They can help in roping in influencers of your choice and getting desired results.

Else, just contact them directly and use your skills to communicate your motives and details of the campaign. Get on common grounds on matters like budget, legalities, time, etc., and settle everything before you proceed to draw the final draft.

You can choose from the three common types of influencer agreements. They are:

a. Shoutouts: This is the most cost-effective type. Here, the influencers just mention about your products in brief or slip in the app name intuitively. 

b. Gameplay: The costs can be higher here as the influencer will tell about your products in detail. Go for it if you aim for higher engagements.

c. Visibility: The campaign broadens to brand awareness and social proof. It is costlier but can be used to target a larger audience.

6. Execute a robust campaign

How to promote your app with Influencers

This is the stage where you execute the strong campaign you have ideated. Learn from your industry competitors and also seek advice from the influencers. Make them feel welcomed and a part of the entire initiative. 

Make videos and draft copies as per your content need and communicate it to the people involved. Focus on the details like campaign slogans, post timings, relevant CTA (Call to Action) prompts and more. 

Also place quantifiable success metrics if required. Use your own parameters or go by traditional standards and models like Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Installation (CPI), or more.

Create ample buzz about the campaign and keep it consistent. Place campaign content on relevant platforms and cross-promote it. Send push notifications or use referral rewards technique, hashtag campaigns, and more, to make people talk about it and be a part of it.

Give creative liberty to your influencers and let them play the game, but supervise everything. Draft a story to tell and have a ‘sell without selling approach.’

7. Analyze the results & feedback

Analyze influencer marketing result

Even after a seemingly successful campaign, there are many things that can lead to a learning experience. Find out the effects and after-effects of your campaign and carry out detailed analysis of the same.

Do not limit your findings to counting the number of impressions and installations. Find all the strong & weak points and the highs & lows of the campaign.

Thrive on the profits and channelize them productively. Learn what worked and what did not and reinvent to set your future goals accordingly.

Catalyze your success now!

This was our detailed tour where we discussed the different facets of influencer marketing in detail. This glamorous marketing technique has its own perks and can give your business the awaited boost with a little investment of time, money and efforts.

However, if you are still not willing to invest in influencers or do not have the budget for it, you can go for the other methods. We have a number of blogs that can guide you through and tell you about more economical methods of mobile app marketing.

For instance, you can go for Video Marketing, Social Media Marketing, Facebook Marketing, App Install Ad campaigns, and more. Discover more about each in detail and choose whichever has the capabilities to cater to your needs and deliver your goals.  

However, for any marketing technique to get successful, you will first need an app with tempting layout and features. If you still don’t have a mobile app that can woo enough customers, then build one first.

Sign up for AppMySite WooCommerce mobile app builder and create your own app for free. Enrich it with distinguished features and preview it. Choose a suitable plan to upgrade and publish it on your preferred app stores. 

Catalyze your success further by implementing the right marketing and publicity techniques. Get an amazing app and promote it well to become the next big thing in your industry!

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.