Building a native mobile app? Here is a foolproof plan to create it without coding

Building a native mobile app? Here is a foolproof plan to create it without coding

Creating an app from a website is the perfect way to start engaging your website visitors on their mobile devices. It helps in improving mobile traffic and enables your users to spend more time on your app pages.

Today, you do not need to be a programming wizard to build an app that your audience will loves.

With the availability of a DIY app builder tool, like AppMySite, you can easily make your own app in a code-free environment. And, the outcome will exactly be the same what you hoped for.

In this post, we have laid out a plan for you to create an app from scratch, that too with no programming experience. Here it goes –

DO YOUR RESEARCH 

Research

Building an app begins with progressive research.

From putting down your business objectives and selecting the mobile platform, to understand the market and app monetization options. 

Ask yourself a few questions before going ahead with the design and development of your mobile app:

Who is the competition?

competition

Understand the market for existing, similar mobile apps, before you start building an app. 

Do not get demotivated if somebody has already created an app on the similar line of your thoughts. Remember, there are many apps out there, doing similar things.

However, if you build an app with advanced features and functionalities, it will stand out from the crowd of other apps.  

If existing apps are successful, you need to ask yourself the following questions: 

  a. What can you do to make your app better?
  b. Where are your competitors letting their customers down?
  c. What can you offer to the market that is unique?

Conversely, if you are building an app that is an extension of your existing service you operate, competition does not matter as much. You are offering original content to your specific audience who already knows and trusts your brand. 

Who is your target audience?

target audience

Knowing your target audience is key to success in mobile app marketing. Well, it is not that easy as it seems. 

With the following points, you can identify your target audience in many ways. The most popular of them are:

  a. Focus groups
  b. Surveys
  c. Market research data
  d. Audience personalities

Creating your audience persona is highly recommended. With this marketing strategy, you can build different profiles of people who are likely to be interested in your app:

  a. their profession
  b. their age
  c. their gender
  d. their interests and preferences

You can make your target audiences’ personas as broad as you want. The more detailed you make it, the clearer you know your target audience. It could save you time in the future.

After building people personas, you can start using focus groups, surveys, and market research data to analyze your target audience.

Besides the above-mentioned methods, you can also start your research process using social media. Tap into different Facebook groups and Twitter feeds, LinkedIn search filters to find out your audience personas there, who you can then reach out to.

What is your budget?

budget

Building an app requires a budget. However, this budget is depending on several things. Moreover, it is likely to change considerably throughout your app’s life cycle.

Understand how your app budget can be changed in many ways: 

  a. Mobile platform (Native, Hybrid or Web)
  b. In-house or third-party app development
  c. Levels of functionality within the app
  d. Marketing and monetization methods

You need to consider each of these parameters before you set your budget.

What is your deadline?

deadline

Similar to other business projects, there always has to be doable goals and deadlines for building an app, as well.

If you have a strict deadline to put up with, make some decisions that will help you reduce the timescale of building an app.

Here are the main factors that affect mobile app development timeline:

1. Mobile platform

Some platforms are easier and quicker to use to create an app from scratch than their counterparts.

The Hybrid platform, for example, is often used by many corporations if they want the app available for their users as quickly as possible.

For this reason, you need to find a mobile platform that suits your app. 

2. Level of functionality

If you are adding as multiple layers of functionalities in your app, then of course, it is going to take longer to develop an app at such level. Therefore, to build the app on time, you can choose to add some functionalities later or adjust your timelines accordingly.

3. Resources

Identify how many developers you can afford to build an app. Usually, the more developers you will have, the quicker it will develop. However, this can increase the app-building cost quickly and significantly.

4. Third-party integrations

If you connect your app with other services, implementing a third party’s APIs correctly surely takes time. Moreover, if third parties are updating their APIs, you may need to take time out to figure your app connection with them to make sure that functionality stays the same.

5. Publishing to the App Stores

You will have no control over publishing your app in the App Stores. Be it Google Play Store or Apple App Store. It possibly take a longer time to approve your app for release.

However, there is no surprise that your app can also be rejected. It simply means you need to improve your app and resubmit it on the desired platform (s). 

If your app gets rejected either by the Google Play Store or iOS App Store, it will be a devastating setback to your app development deadline. The best way to avoid delays is to build the app compliance with each app store guidelines. 

What mobile platform will you use?

mobile platform

If you are building an iOS app, Android app, or Windows app, you need to choose the mobile platform – Hybrid, Web or Native.

You need to decide the mobile platform in the early stage of your research, as it plays a significant part in your budget, timescale, and the functionalities you will have in your app.

Instead of Windows, it is common to create apps for Android and iOS. Both platforms collectively own over 99% of the mobile app market share. However, there is no connection between mobile app platforms. It means – if you are creating an app for Android, it will not run on iOS, and vice versa. You will need to develop different apps for each platform.

Suggested Read: Progressive web app or a native app – what to create?

How Will You Monetize Your App?

monetize

While there are many ways that you can increase your business revenue, building mobile apps are a good way to create another revenue stream for your business. 

The majority of businesses use one of the following four methods to monetize their apps – paid downloads, in-app advertising, in-app purchasing, and affiliate marketing.

You can also define your monetization strategy to achieve success. Most companies also go for creating free apps with a pivotal goal of increasing brand awareness among their users. 

In the same line of thought, you must consider building your mobile app with AppMySite free app maker for greater ROI on a native mobile application. 

Suggested Read: Mobile app monetization techniques – A complete guide for the year 2020

DESIGN YOUR APP

design your app

Once you have gone through a regressive research for your app development, you need to have it designed in a way you want. For this reason, you need to clarify your app ideas to your chosen online app maker.

Here are some points that you should consider for designing an app:

1. Rough Sketch

The first step to build an app is to put down all your thoughts and ideas on paper.

A rough sketch of your app design enables you to lay down the foundation of the app’s main features and the usual look and feel of your app user interface. 

You do not need to worry if you are not an artist. It is merely an exercise that helps you and your team understand the progress of app-building. 

While your app design is likely to change over time, it is recommended not to attach to your first sketches, no matter how good they are.

2. Wire-framing

app wireframing

Create a ‘wireframe’ for your mobile app from scratch with specific functionality to your service.

When your rough sketch ideas come together into a clearer, and more detailed picture of your app, simply known as ‘wireframe.’

Think of all the different elements and features that your mobile app will have in it. This way, you can make the wire-frame as comprehensive as possible.

Creating a wireframe is easy for many prototyping tools and apps out there. POP, Balsamiq, and HotGloo are a few of the popular wire-framing tools.

When you are done with wire-framing, you can approach mobile app builders to build your app based on your designs.

A user interface (UI) designer, for example, can improve your existing design, add some uniqueness to it, and finally design a real and detailed user interface for your users. Now, the app becomes a replica of your visuals of the app’s design. 

However, sometimes, a few elements of the app may change during the app development to ensure its functionality. Therefore, having a wireframe ready helps you and your chosen app builder to see your thoughts and ideas for your app. 

3. Storyboarding

Storyboard

Do not forget to plan out your storyboard when you have created your wireframes. 

A storyboard is designed to visually display how each screen within your app will flow from one to the next. Also, it helps in making the developer understand how your users will navigate through your app.

For instance, storyboarding is useful for onboarding app screens. With these screens, users can navigate from the splash screen to sign-up screen to home screen, and more. 

Plan a comprehensive storyboard that helps your app developer (s) to have a clear picture of what they will need to create. Moreover, this helps in displaying any parts of the design that you may miss or did not initially consider.

To create a storyboard, you can use the same tools that have been used in making wireframes.

It is strongly recommended to test the prototype of your app during the development. Take notes on how your app’s UX/UI could be improved. It is better to discover any issues with your app design in the early stage rather than after your app has already been created.

SPECIFY YOUR APP DEVELOPMENT REQUIREMENTS

Once your mobile app’s design is complete, the next step is to jot down your requirements for the app developer before they build it.

A perfect way to specify your app development requirements is to describe it in the simplest way. It helps you solve the development issues with your mobile app. 

Following are the two most used app development requirements:

1. Create user stories

User stories

Creating a set of ‘user stories,’ especially for agile development, is preferable. 

Similar to creating audience personas, for making user stories, you need to take your users’ perspectives and describe their actions what they will be able to perform in your app. 

You can also use the personas you have created in the research stage. It will help you accurately build your user stories. Instead of focusing on how your users will perform it, you should try to give priority to each task of the user.

Describe the issue, not the solution.

The classic marketing approach is to consider the role, the goal, and the benefit, your users will get from your app.

2. Required documents

required documents

When you have completed creating your user stories, put everything together in a more detailed document. 

If you need a reference for creating user stories and templates for required documents, you can find them online with a quick search. Many guides are out there that can be a useful starting point for you.

Remember that your app is unique, so you should not follow the exact templates, as they may have been created with a different app in mind.

If you have made it this far, you are now ready to start building your app.

DEVELOP YOUR APP

While there are several options to get your app built, AppMySite WooCommerce and WordPress mobile app builder helps you create an app with a few easy steps. 

Now, it is time to ask a few questions again as like you have asked yourself during the research stage:

  a. What is your budget?
  b. When is your deadline for app development?
  c. What type of app do you need?

When it comes to answering these questions, your approach may change while searching for app builders to build your mobile app. 

Do not fret! You can split it up into two fundamental approaches – custom app development, and DIY app-builders.

Custom app development

app development

If you want to build a mobile app with a unique functionality, you should go for custom development. However, this option can be lengthy and harsh on the wallet.

Even if you want to build a custom app, you can either collaborate with a design studio or hire app development freelancers.

a. App design studios

App designing studios are the best choice to get your app developed in a more efficient way. However, you can expect to pay a top-end price too.

For instance, if you are going to build a native WooCommerce or WordPress mobile app, you can roughly multiply the cost for every platform you want to publish your app.

b. App development freelancers

Freelance developers can be found on various platforms, like Upwork.com, peopleperhour.com, and LinkedIn. 

However, for Android app development, you need to look for the one who has experience in Java/Android SDK. Similarly, with the case of iOS app development, you need to look for one who has experience in iOS SDK, Objective C, Cocoa for iPhone/iPad.

With freelancers, if you are paying much less than they are expecting, you may not see high-quality results.

You get what you pay for, thereby, consider going for the mid-high range freelancers if your budget allows. 

DIY mobile app builders

With DIY mobile app builders, you can build a mobile app with relatively common requirements. These app builders are faster and more cost-effective solution to build a mobile app instead of creating an app using custom app development. 

DIY app builders have been around for a while, and are an economical alternative to build an app. 

If you are running a small business, you can get app functionalities like coupons, product catalogs, or more.

Most online app creators will not require you to have coding or technical knowledge to get started. Even if you want to turn your website into an app without coding, check out AppMySite. This app builder helps you make your own app in a code-free environment.

Website to mobile app conversion solutions

If you have a website that has more functionality than DIY app builders allow you to incorporate into your mobile app, you can convert your WordPress website into a mobile app with AppMySite. This app will be a reflection of your website. All you need to have it built, published and maintained. 

This app builder also handles the app publishing process for you, saving time and effort on your part.

TEST YOUR APP

test your app

It is always a good idea to test your mobile app repeatedly during designing and development. 

With A/B testing, you will know the glitches in the app that you can communicate to the app builder. It saves you time, effort, and money in the long run. 

If you are building an Android app, you can install your app file on any device (computer or mobile) and test it in a live environment. This way, testing becomes extremely simple and something you can start immediately. 

On the contrary, for the iOS app, the case is different. You will need to download a particular platform, such as Invision or TestFlight to test your app. 

PREP UP FOR APP LAUNCH

launch your app

You have developed your new mobile app and tested it again, and again for bugs. Now, your mobile app is ready to launch.

Here are a few things you should consider while launching your new app that goes as smoothly as possible:

Check app store guidelines

Each App Store has different submission rules and regulations. Be it Google Play Store or Apple App Store. Make sure you read Google and Apple’s app submission guidelines to avoid any rejection and delays.

While there are many different reasons why an app could be rejected, we have compiled a list of the main reasons that can help you navigate the iOS App Store regulations, as it is not the case with the Android app. 

Suggested read: Your mobile apps are getting rejected by the app stores

Write an overwhelming App Store Description

If your potential users like the buzzing of your app, they are likely to open up the app page. However, the question is – Will they tap the ‘Download’ button? Yes, they will if you have written an apt app store description.

Your App Store description is one of your first chances to convince your users that this is the app they were looking for. 

Creating the most exceptional App Store Description is a vital part of App Store Optimization (ASO). Make sure you include the most relevant keywords in it to drive more traffic and downloads. 

To write a compelling, informative, and relevant app description, ensure you include keywords at least five times for maximum visibility on the App Store.

Suggested read: App Store Description – Five mistakes to avoid before putting your app on stores

Make the most of your media

Like app description, screenshots, and previews, videos also help you sell your app in the App Store. Make them count. 

Using high-quality screenshots and related videos help you show off what your app can do. Moreover, it also enables you to sell your app to a potential user on the grounds of in-app experience.

Do not design your screenshots, just like images — these have to be the actual screenshots of your app. 

You can also integrate description into the screenshot’s images and videos to capture your target audience’s attention. 

Conquer the world of mobile apps

This post was all about a brief introduction of how you can make your own app for your business, without any previous programming language knowledge or skills.

You must have found that there are many options out there to cut-down time and cost, specifically, if you are building an app via a DIY mobile app builder. 

Remember, you need to do your research, set up a deadline, and budget parameters to get started. Moreover, for building a high-quality app, you need to know your audience and research your marketplace thoroughly as well before finding an online app maker. 

The more you plan, the higher-quality results you are likely to have.

Now you know how to convert your WooCommerce website to a native mobile app. Therefore, the next step is to understand how to market your mobile app amongst a pool of users. 

As for now, grab this opportunity and contact AppMySite to build a premium mobile app for your online store. 

 

Your online gift store business is incomplete without an app

Your online gift store business is incomplete without an app

The art of gifting has been parallelly evolving with the growth and progress of mankind. With time, technology has started defining and influencing this sector as well. As lives are getting busier and the world is confining on our palmtops, people are opting for smarter, quicker and technically advanced gifting solutions.

The global gifting market is estimated to cross the $475 billion mark by 2024. As many people are buying and sending gifts through web, the growth trajectory of the online gifting industry is bound to increase. However, as mCommerce (Mobile Commerce) is rapidly taking over eCommerce, it has become necessary to complement your online business with an app.

With the availability of free online app maker tools like AppMySite, it has become easier to get an app for your business. But, before you proceed to build an app for your online gift store, you must be aware of the various aspects of it. Read further and discover the essentials of having an app for absolute success.

M-Commerce – the future of commercial growth

mCommerce is the future of gift store

The number of mobile phone users is set to cross the five billion bar this year. With more than 2.47 million Android apps and more than 1.8 million iOS apps on the stores, there is no question of not having an app for an online business.

To make the most of the opportunities, you must harness the potential completely. However, before you proceed to make your own app with AppMySite, you must know about the benefits.

The most significant advantages of having an app are as discussed below:

Convenience & Ease:

It has been assessed that mobile apps are 63% more convenient than websites. By complementing your website with an app, you offer the ease & convenience that your users seek.

Accessibility & Speed:

Mobile apps are quicker and more accessible as compared to websites. Even less tech-savvy people can easily shop on mobile apps and exercise the features. Mobile apps are easier to maintain even from the business owner’s point of view.

Increased Session-time:

It has been studied that people spend more time and money on apps. Unlike websites, people don’t just shop on apps and close it never to return again. Therefore, the revenue through mobile apps registers more numbers.

Enhanced Brand Value:

Once a user downloads your app, it becomes a permanent representative of your brand in their phone. Your app icon constantly reminds the user about your store. Thus, an app boosts brand recall value and strengthens your brand identity.

App features that can elevate your gift store business

To make the most of your resources and to harness all the benefits of mCommerce, you must ensure that the app you build has all the necessary features that make it highly functional and desirable. You can seek the features listed below for total success.

Responsive & Fast:

Get an app builder that creates AI powered, responsive, fast loading and intuitive apps for Android & iOS users. Only settle for native apps as they are capable of using the resources of the device and easing the experience of the users.

Alluring Design & Layout:

Ensure easy navigation and user-friendly interface to allure readers to spend more time on your app. Use all the tools & features wisely to offer unmatched experience. The design, screens, landing page and more, should all be aesthetically appealing.

Personalized Appeal:

Customise stories, offerings and updates differently for different users. Keep your app and website in sync for retaining the identity. It will help your existing users to relate with your brand’s app. Also study and analyze the purchase pattern of your buyers to make personalized offerings.

Marketing Tools:

Use marketing tools and resources creatively and innovatively. Look for an app builder with in-built Push Notification dashboard, Social Media integration and more. Build community forums where people can interact with each other and the company. 

Multilingual Support:

The app builder should come with this viable feature to help you cover a wider demography. Having an app with multi-language support gives your brand a global exposure and wider reach. It also helps your users feel more related to the brand.

Smart product search:

The aim of your app should be to help the buyers in meeting their shopping goals. The app should have smart searching, filtering and sorting features. Help the shoppers in selecting the perfect gift to suit the occasion by smartly categorizing the products.

Seamless Checkout:

The cart should be dynamic and allow buyers to add as many products as they want. Integrate multiple payment gateways to give more checkout options to your buyers. Also allow them to apply discount coupons, referral codes and more at the point of checkout.

March ahead with a sure shot strategy

Successful marketing strategy

It is great if you have decided to complement your gift store with an app. However, as you proceed, you must move forward with the right strategy to make the most of your resources and time.

Few significant factors that you must look for and apply, have been enlisted below.

Affordable & Quick:

You can ditch the traditional methods and opt for more affordable DIY solution like AppMySite. It is an elegant mobile app builder for WooCommerce that comes with flexible pricing plans. You can create an app in few minutes and also preview it before you proceed to publish it on store.

Builder-friendly tool:

Look for an app builder that is affordable & quick and yet makes no compromise on quality. The interface should be friendly & seamless and the environment should be coding free. The tools should be intuitive enough to help the builder in making the app and publishing it.

Optimized App:

Do not just sit back once your app is on the store. Keep optimizing and updating your app. You can also do primitive survey and A/B testing to check the response of your users. Study the feedback and make changes accordingly. It will help you in getting better ranks on app stores and also increase the visibility of your app.

Marketing Strategy:

Have a robust marketing strategy to promote your app and advertise it well. You can opt for the traditional marketing methods or go for other alternatives. You can go for social media advertisement campaigns, Influencer Marketing, Content Marketing, Push Notifications or more.

Performance Analysis:

Analyse the response of your users, their session patterns, feedbacks, response, comments and more to get the insights of your performance. Also keep a track of the number of downloads and installations of your app. This will help you in determining and designing your marketing goals.

Don’t be a procrastinator

Convert online gift store to app

Now that you are aware of the benefits of complementing your online gift store with an app, it is time to proceed. You can easily build an app with AppMySite mobile app builder for WooCommerce stores. It comes with all the essential features and ample tool tips.

To create your app with AppMySite just follow the simple steps listed below:

Register: Sign up on the website and provide the basic details related to you and your WooCommerce store.

Build: Start building your app and personalize it. Design the layout, screens, landing page and more. Integrate your website with the app to sync the data and features.

Preview: Test your app on a real device before you proceed to upgrade and publish.

Publish: Choose you users (Android &/or iOS) and proceed to publish and submit your app on the relevant stores.

That’s it! You can sit back and relax once the app is submitted to the app store for approval. AppMySite will notify you when the process of approval is completed by the relevant app store.

As stated, it is the easiest way of getting an app for your store and utilizing the opportunities of mCommerce. There’s no need to wait anymore and lag behind your competitors.

Go ahead and grab the opportunity TODAY! Contact AppMySite to build a premium app for your online gift store.

 

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app development is not-so-easy. There is so much that goes into it. 

However, the question is – 

While thousands of apps are being launched every day, how can you expect your app to make high conversions?

Converting a website into an app is the baby step. However, this step is followed by a number of modules, and one of them includes app monetization.

App monetization involves planning and strategising on how to make money with an app. The app monetization techniques are not only confined to the new app. In fact, these monetization techniques work the same if an app is already out in the app stores.

While there are many ways through which you can generate money with an app, but you need to figure out the best of them that rings with your app.

Let’s dive into the structure of app monetization strategies that will help you inflate the return on investment (ROI) of your app:

What is Mobile App Monetization?

It i just a way to make money through an app. Simply put, if you are investing in something, there should be a return for everything that goes into it. And the same goes for mobile apps. 

Collecting user’s data and sell it to third parties, like advertisers, is the most common way of monetizing via mobile apps.

However, the majority of the apps are free in the app stores that surprisingly comprise the Google Play revenue. And there is a reason behind it.

According to a study, 51% of people often check apps on their phone one to ten times a day. Moreover, around 25% of people open apps eleven to twenty times a day. 

A user approximately spends more than two hours on accessing mobile apps. And it is increasing day-by-day. 

The dominance of mobile apps is related to the ease of use and access. Therefore, the easy accessibility of apps pushes people to spend more time on apps. 

If you are up with building an app and planning to release it sooner or later, get it made with AppMySite WooCommerce mobile app builder. Moreover, mobile app monetization techniques help you capitalize on every penny that you may invest in your app.

How to monetize mobile apps?

When you are planning to incorporate mobile app monetization techniques in your mobile app, first, you need to know about your target audience. It will help you understand your user’s behavior and the way they may use the app. With users’ insights, you can approach your clear goal of monetizing the app.

Think about your users, their app journey, and then make the most sense to monetize your app accordingly. Well, it also depends on whether the app is free or paid. 

A free mobile app can be downloaded and installed without paying any charges. Conversely, a paid mobile app requires the user to pay out some bucks even for downloading it. Use this massive pool of revenue through building a mobile app for your business via a free app maker and considerably add the same to your annual income.

Remember, every mobile app works differently. This is why it is necessary to choose the best-suited strategy that could monetize your mobile app in the best way possible. When it is all about generating revenue for your business, there should be no escaping from opting for the right strategy that could drive you more revenue.

If you are looking further for opting an app monetization strategy, here are the strategies that could bring success, visibility, and increased revenue for your mobile application.

What are the key app monetization models?

Understand the three types of app monetization models before you start implementing them to monetize your app. These models will help you make the most out of the app.

1. Effective Cost Per Mile (eCPM) Model

This is the most preferred app monetization model for the app publisher. 

The technique offers some rewards irrespective of the actions taken by the user in a mobile app. It is calculated by using the following formula:

eCPM = Total Earnings/Total Impressions * 100

Here, total earnings are the revenue generated by the app publisher with a specific advertisement. Total impressions are the number of clicks that are registered with that ad for an ad campaign duration.

2. Cost Per Click (CPC) Model

This app monetization model is regulated by a mobile user who is taking action on an ad. Unlike eCPM, this monetization technique attracts a diverse pool of advertisers who aims to deliver a better return on investment (ROI).

However, if this model could not generate a high click-through ratio, it will not be fruitful, and the chances of its failure become high. Even you cannot predict the revenue. It is calculated by using the following formula:

CPC = Total Ad Spend/ Total Measured Clicks

Here, the total ad spend is the sum spent on the ad campaign, and total measured clicks are the number of clicks recorded over a period.

3. Cost Per Action (CPA) Model

An app publisher can generate app revenue only when a user takes a specific action like clicking on the advertisement, downloading the app, utilizing the app, making in-app purchases, and more.

This app model offers handsome returns on such advertisements. Unlikely, it also calls for a variety of frauds that are difficult to detect by the app publisher.

For this reason, you need to choose the best-suited app monetization model for your mobile app to generate high returns. Let us take a look at some of the best strategies –

What are the best Mobile App Monetization strategies?

Here are the best ways to monetize the mobile app that could bring you a handsome return on your app investment.

In-App Advertising

Mobile Advertisement

The best way to monetize a mobile app is the in-app advertising. 

In-app advertising trends are simply shaping the mobile industry. However, there are many trends in-app advertising, but this method is more successful. It is because online advertising is huge and carries a massive potential to grow further. 

According to the statistics from all across the globe:

  • 95% of Google’s revenue comes from advertising
  • Internet advertising revenue is expected to increase $200 billion globally

These stats depict that there is enormous potential in online advertising. This advertising promises to bring back the core value of your chosen revenue model.

However, it is essential to formulate a plan on how you will display the ads because no one likes ads. Users do not want a series of ads popping out one after another in their browsing experience. In that sense, you need to seek a way out that does not harm your user’s app viewing experience. 

You can include online advertising in a variety of ways, and they are:

  • Displaying ads on mobile apps or company websites.
  • Be definite with your ad network, including Facebook, Google, LinkedIn and Twitter.
  • Go for a marketing strategy that is similar to marketplaces, such as Amazon.

In-app advertising is of many types that can be exercised in an app monetization model. 

Here are some of the best:

Video Ads: You will be paid when the user watches an in-app ad video. As per the Google insights, an increase of 22.6% is expected mobile video ad spend, which is around $15.93 billion.

Offer Walls: Users are being rewarded with virtual content or additional in-game features if they are completing an action. You can offer this advertising with an effective cost per mile model.

Banners: App screen full of banners help you consistently display the leading products and services of your business. However, putting up banners doesn’t generate much traffic.

Notification Ads: These ads are popped up in the notification bar to make the app user aware of the ad’s presence. 

Playable Ads: This advertising allows users to experience the app before downloading it. Also, this helps you cut down on unnecessary downloads.

Generate leads through affiliate marketing

Affiliate Marketing

Affiliate marketing is another app monetization technique that could bring visibility and the revenue back to your business. This kind of marketing majorly depends on how third parties can promote another company’s products and services. These third parties can then earn a piece of the profit for selling others’ products. 

Affiliate marketing can earn you the following advantages:

  • A referral for praising others’ services or products
  • A new sales medium for the company

With Affiliate marketing, both the company and the clients get something in return. Therefore, it is such a marketing that is liked and praised by the users. 

When users buy a product or service by following a link posted within an application, you can earn a commission. This way, if you host advertisements on your mobile app, it could bring additional traffic to your brand. Also, this helps you generate leads for your app.

In-App Purchasing

In-app purchasing

One of the most excellent ways to monetize mobile apps is in-app purchasing. This strategy has proved to be a boon for marketers as well. 

It is a simple strategy with the apps that come for ‘free to play,’ but in actuality, it is a ‘pay to win’ model.

Let’s understand this strategy with an example:

Niantic, the developer of the famous Pokémon GO app, exercised in-app purchasing strategy to make the game viral among youngsters. This strategy helped and got over 550 million registered downloads and helped the company to make $470 million worldwide. The game was never about winning, though.

Sooner, the company has outdone its monetization strategy by introducing an egg hatching option. To use this option, users need to buy incubators to hatch the eggs. The company’s strategy worked again and users started buying incubators to hatch as many eggs as they can.

The game still generates $2 million in revenue daily.

In the same line, if you want to get high revenue, make your app available for free. Add more functionality, sooner or later, and ask your users to pay for it. 

Subscription

Subscription

If you have introduced your mobile app that does a specific task regularly for your customers, you can monetize your app by offering the subscription. 

The subscription model works best for mobile apps that deliver content only. If you are running a mobile blogging app built with WordPress mobile app builder, you can offer the content to your users for free of cost. However, to continue receiving the content, users will need to pay a subscription fee.

An excellent example of the subscription-based app monetization model is here:

A mobile application owned by Forbes, the globally-renowned business magazine, opted for a similar strategy to monetize it. The mobile app offers different subscription plans to users. Moreover, the users can choose any of the plans as per their needs. 

These subscription plans are strategically developed with several promotional activities. The longer the period a user chooses, the less they will have to pay. Conversely, selecting a shorter subscription plan will cost them more.

The freemium model

monetization future:

Another excellent way of collecting revenue from users is the freemium model. Digital mobile apps generally follow this model. 

In this model, you can offer the app for free at first and then ask users to pay for unlocking a more advanced version. If users are impressed by the app’s functionality and features, they are sure to pay a little more for it.

With the advanced versions of the app, that is always more-feature rich, you can quickly generate money through your app.

Sponsorship

Sponsorship

If you are unable to get success with the ads, you can get sponsors for your mobile app. It is a great option that can be experimented in partnership with advertisers. 

With this monetization model, you can offer relevant rewards to your users when they complete any designated action within the application. Earned revenue can then be shared between you and your advertisers.

This sponsorship model helps you take ad-personalization to the next level altogether. Ad-personalization further helps in enriching customer engagement and monetizing the mobile app by offering real value to your users.

You can opt to earn revenue for your mobile app in many ways, some of them are:

  • Sponsor banner: This brings strong visibility to the app as they are evident, increase revenue.
  • Sponsor tweets: Tweeting is a great medium for you to encourage users to converse on social media.
  • Sponsored polls: Introducing pooling within the app holds the capability to bring the traffic right.

Paid downloads

Users need to pay once for downloading the application with paid downloads. You can sell your mobile app in the app store, which is one of the different ways of generating revenue.

It is essential to embedding brand-new features and functionalities into your app to monetize it. If your mobile application offers much more valuable to the users that other apps fail to deliver, it will get extended visibility.

While there are many apps available free of cost, it becomes difficult for the users to convince them to download the app and pay for it. 

The strategy of offering paid downloads is a challenging one. Therefore, you need to re-think on how to monetize apps with this model, when:

  • your app provides value over free apps
  • you do a robust app marketing
  • you want to link revenue directly to the app downloads
  • you are marketing your app under a brand name

Give your users guaranteed exceptional app features to increase app downloads.

Software-as-a-Service (SaaS)

Software as a Service

Provide your products or services to your users that are specifically designed to suit their subscription approach. In that sense, Software-as-a-Service (SaaS) is proven to be an attractive option for your business.

It will help you lock your users in the long-term payment commitments. This way, your users’ commitments further contribute to a valuable lifetime relationship with your brand.

If SaaS suits your business, it can help in increasing the revenue along with assisting you in securing an income stream.

SaaS has many approaches that help you bring revenue to the business. The most popular ones are:

Pay as you go: You can charge your users as per the specific plan to generate revenue. Companies like Amazon rely on the same that helps them to grow their revenue scale.

Tiered pricing: You can divide your services into different levels based on the usage amount that a particular customer pays. It is one of the most common monetizing strategies used within SaaS. 

White labelling

White labelling

White labelling is the practice of selling a product or service under the brand name of a company who markets it, instead of the company who have manufactured it. Simply put, a company produces a product and sells it to another one for further marketing. To the users, the product shows under the brand name it is marketed by.

This monetization model generally suits the ecosystem of mobile app development. It is proven to offer certain benefits. For instance, an app is developed for providing the best user experience and then sold to other companies having an excellent marketing model that can take the app to the final user.

Many brands prefer getting a ready-to-use mobile application to market it under their brand name. It means another company does not need to build an app from scratch, saves high development cost.

In the white labelling model, both sides can work on their expertise. The mobile app builders can focus on actual product development while another company can take care of the promotion, distribution, and advertising.

Email listing

Email listing

Listing emails are an excellent medium to get more engagement from your users. 

You may be wondering how emails can help you generate revenue through an app? But the fact is, it is an exceptionally effective way of app monetization strategy. People generally do not change their email addresses regularly, and it becomes accessible for email marketing campaigns.

In email marketing campaigns, promote your app to make people aware of it. Users today usually communicate through emails, which increases the chances that the email sent will be read.

Attaching an email subscription form to your app is bound to work exceptionally well while users download your app. 

SMS marketing

SMS marketing

App marketing with SMS may sound like an old-school technique. However, you canno overlook this strategy to monetize your app. 

Well-proven strategies, like SMS marketing, at times, perform far better than the new ones. SMS marketing sits atop all other advertising techniques as it doesn’t require any special preparations.

Today, everyone has a smartphone. Therefore, SMSs can be exchanged at any moment. You only need to have the database of smartphone users contacts to market your app via messages.

The final step is to create compelling content that should be appealing enough that users get encouraged to read the text. Try to keep the tone of the message polite and humble.

Crowdfunding

Crowdfunding

Last but not least, crowdfunding is one of the best app marketing and monetization strategy. It is a process where a project is funded publicly over the internet. However, the method can become dicey when you can not be sure of the amount the public will fund for your project. 

According to startups.com, crowdfunding is expected to reach $300 billion by 2025. They have also claimed that the success rate of a crowdfunding campaign rises to be around 50%. Even about 78% of the crowdfunding campaigns will exceed their goal. 

Some of the best-known crowdfunding platforms that can generate funds for your app are Kickstarter, IndieGoGo, GoFundMe, Patreon, RocketHub, Razoo, and crowdfunding channel. 

The crowdfunding channel is highly unpredictable. Thereby, the revenue generation cannot be stable over it. Crowdfunding can also be considered as a proven strategy to draw some extra income for the app.

How to monetize apps in the future?

monetization future

Mobile apps are here to stay. Therefore, with an expected mobile ad spend, which is estimated to hit $70 billion this year, the buzz has become louder. 

Every app is different and works differently. Therefore, all the mobile app monetization strategies listed above may not suit every app. For this reason, you need to keep experimenting with your strategy to the time your app revenue does no swell exponentially.

No wonder with time, many of these app monetization strategies will fade away. For instance, ad blockers may not be a good idea in the long run. But if the native apps will be in trend, then it won’t affect app monetization because ad blockers do not work within native apps.

The ever-increasing competition can also hamper the ways of mobile app marketing and monetization. It may also encourage users to shift their focus towards in-app ads.

App monetization strategies explicitly unfold the manner you can connect with your users and how it can be evolved and transformed in a way that suits the audience, rather than following the herd of sheep.

The upshot

These were the best mobile app monetization methods you could opt for your app’s success in the year 2020. Every practice explained in the post has its advantages that may or may not suit a particular app marketing strategy. Thus, the trick lies in choosing the best monetization strategy depending on the type of app business you have.

Remember: you should employ the best app monetization strategy for your app. Also, you need to understand that there should be separate planning for deploying the monetization strategies for the Android app and iOS app.

Furthermore, it is crucial to figure out the benefits of each of the above discussed strategies to make high profits out of these app monetization methodologies. You can monitor all of these strategies with Google Ad Manager and Google’s Ad Mob, once you go with the process of building an app with AppMySite mobile app builder. 

Create a chic mobile app for your online furniture store with AppMySite

Create a chic mobile app for your online furniture store with AppMySite

Mobile apps have added more panache to the already fascinating world of technical advancements. With the growing number of mobile phone users, e-commerce is getting upgraded to m-commerce as mobile apps are becoming a better alternative to websites.

People all across the globe are gaining more ground for their business by complementing their website with mobile apps. With affordable and convenient WooCommerce mobile app builder tools available online, converting your retail website into a mobile app has become a cakewalk.

It is not just fashion, clothing or grocery stores that are doing well online. People are bringing any and every product they sell to apps, for absolute success. Furniture selling, buying and renting on apps has also gained immense popularity in the recent times. Read further and know how you can reinvent your furniture store with a mobile app.

Mobile apps – the future of furniture stores

Browsing for furniture on mobile app

Whether you sell furniture for homes or for offices, modern or antique, sectionals or recliners or cater to urban consumers or semi-urban customers, an app can do wonders for your business. 

Though the competition is increasing with multiple apps already existing on the app stores, there is ample scope of success for your furniture store as well. The living standards of people is enhancing day by day and more people want to add the elegance of cosy yet stylish furniture to their homes and commercial buildings.

People spend more time and money on apps due to the ease and convenience of access. The conversion rate is better and apps are expected to generate more revenue in the coming years. By getting an app for your customers, you can retain the old ones and also unlock new and potential buyers. However, before proceeding ahead, keep the following things in mind:

  • Research – It is the most crucial aspect of any business model. Study the market trends, determine target audience, fathom your budget, discuss ideas and build a plan for step by step execution before investing in an app.
  • Creation –  Now that you have set your modus operandi, it’s time to look for the app builders. You can ditch the conventional methods that make you hire technicians, spend fortunes and yet wait for ages. Instead, create app using DIY app builder tools to save time and money.
  • Publicity –  Once you are done with app creation, go ahead and promote it well on specified forums. You can opt for App Store Optimization and use the various promotional techniques like Social Media Marketing, Influencer Marketing and more to fetch the initial downloads.

Must-have features for your furniture app

Furniture mobile app screenshots

Now that you have the strategy for building your app, you should be aware of the features that you should integrate. Ensure the things discussed below:

1) Native App: Get a native app each for Android & iOS users. Native app is better than the other types of apps in terms of performance and abilities. It can use the resources of the device completely and perform well.

2) UI/UX: Ensure that your app has amazing user interface to offer unrivalled experience to your customers. The colour schemes, app pages, buttons and menus should be easy on the user’s senses and custom-fit to suit all devices and backgrounds.

3) Design & Layout: The app should reflect the identity of your brand. The design, layout, graphic and content should all be coherent and have a personalised appeal. It should boost your brand recall value and compel people to shop more.

4) Smart sorting: The app should be brainy & intuitive and facilitate smart searching, sorting and filtering to fetch people what they want.  Make their shopping easy and seamless and keep them coming back for more. 

5) Easy Checkout: The cart should be efficient and checkout process should be easy. The payment gateways on your websites should be retained to offer multiple payment options.

6) Efficient Dashboard: The app should be easily manageable and productive for you. Get an app with efficient dashboard and smart analytics tools to get a detailed and periodic insight into your app’s performance.

7) Content Marketing Support: Good content can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications.

How to create app: Step by step guide

Build app with AppMySite in 3 easy steps

AppMySite WooCommerce mobile app builder offers all the features discussed above. The wide range of add on products like White labelled solution, App Store Migration and App Store Optimization, including thorough consumer support, further enhance and simplify the app building process and make it a cakewalk.

Just go through the following steps to create the best modern furniture app for your store:

1) Sign Up: Open the website and enter your details to register and sign up. Enter the name, basic details and the link of your website. Once you are done with the registration, proceed towards app creation and publishing.

2) Design & Personalize: Design the app icon, splash screen, landing pages and banners. Use the intuitive dashboard to add products, buttons, categories and more. Integrate your social media pages and retain the payment gateways and other data present on your website. 

3) Preview & Publish: AppMySite ensures full value for money and lets you preview and test your app on a real device. You can upgrade and publish your app on Google Play Store &/or Apple App Store once you are satisfied with the first-hand experience.

Claim your territory now

Make furniture app and rule

To conquer your space in the rapidly revolutionizing world of m-commerce, you must complement your website with an app. AppMySite free app maker can help you make the most of this opportunity and add a new dynamic to your business.

It allows you to create a fully functional app that boosts conversions. Create app from website for your WooCommerce furniture store and set afoot on the road to success.

Build a consumer-friendly native mobile app and take your furniture business to new heights. Get going now!

50 simple ways that lead to a successful mobile app: Your checklist for 2019

50 simple ways that lead to a successful mobile app: Your checklist for 2019

Building a mobile app for your business is not enough. It is important that your introduce your app to the world and market it amongst your target audience.

According to a popular research, it has been estimated that mobile apps will cross $188.9 of revenue in 2020 through app downloads, ads and in-app purchases.

Read here to know more details on app statistics: Top 75 mobile app statistics – Market size & usage

To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app

We have compiled a summary of ideas that you can implement to promote your app. 

Let’s start: 

1. Ensure you have a responsive website 

A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.

This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.

2. Create a captivating app icon 

You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.

In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.

3. Add an informative description 

Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.

You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.

4. Include a demo video 

As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.

Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.

5. Regularly add blogs 

Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.

Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.

6. Design a dedicated landing page 

A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.

Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.

7. Reach out to influencers 

This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.

Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.

8. Make use of your social media

Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.

Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.

9. Encourage app users to post reviews 

A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.

The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.

10. Get in touch with tech bloggers 

This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.

Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.

11. Use forums to spread the word

Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.

12. Speak to popular writers 

This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder

Keep in mind that you don’t press them constantly. Drop in an email and sit tight.

13. Come up with interactive vlogs 

In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.

14. Design teasers 

Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.

15. Mention your apps in emails 

Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.

The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.

16. Indulge in guest commenting 

We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.

This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.

17. Focus on customer retention 

The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.

18. Request feedback from customer 

As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.

Not only will you be able to enhance your app but also give an impression to the customer that you care.

19. Offer excellent customer support

Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.

20. Identify the pain points of your audience 

It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.

21. Include video as a part of your knowledge base 

Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.

22. Introduce community as a part of your helpdesk

This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.

23. Reward customers for recommending you 

Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.

24. Optimize your app title

You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.

Make sure you’re using the right keyword but still make sense.

25. Only add the best screenshots 

Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.

26. Invest in a demo video 

A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.

Once you’re done creating and publishing the video, take some time to promote in on your social media channels.

27. Regularly conduct engaging activities 

Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public. 

If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite

28. Set-up a YouTube Channel 

Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel. 

29. Conduct PR activities 

A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.

30. Also involve SEO activities 

In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.

31. Extend discounts

Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.

32. Include call to actions button on your website 

To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.

This method works well for businesses who already have a good traffic flowing on their website.

33. Spread the word in your social circle 

This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.

34. Focus on customer feedback 

Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.

35. List your app in review sites 

Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.

Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.

36. Think outside the box 

Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.

For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!

37. Ask customers to rate your app 

This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store. 

38. Collaborate with another app 

Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.

39. Introduce coupons

You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.

40. Use Facebook & LinkedIn Groups 

Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.

You can also indulge in commenting on posts that may be helpful to your business.

41. Encourage users for membership 

There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.

42. Try guest blogging 

Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.

43. Launch app on multiple app stores 

Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.

As per the statistics releases by Statista, 669,000 and 487,000 apps were launched on Windows and Amazon app store in 2019.

44. Pay attention to your subtitle

Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.  

45. Never overlook App Store Optimization

We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.

46. Also create a video for marketing 

Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it. 

This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking. 

47. Write press release blog on launch 

A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.

48. Promote your app, physically

If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app. 

Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store. 

49. Offer the first 7 days for free 

This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month. 

50. Go after customers who have downloaded the app 

Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it. 

Ending Note 

Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.

Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.

Create your mobile app with the free app maker today!