Building a native mobile app? Here is a foolproof plan to create it without coding

Building a native mobile app? Here is a foolproof plan to create it without coding

Creating an app from a website is the perfect way to start engaging your website visitors on their mobile devices. It helps in improving mobile traffic and enables your users to spend more time on your app pages.

Today, you do not need to be a programming wizard to build an app that your audience will loves.

With the availability of a DIY app builder tool, like AppMySite, you can easily make your own app in a code-free environment. And, the outcome will exactly be the same what you hoped for.

In this post, we have laid out a plan for you to create an app from scratch, that too with no programming experience. Here it goes –

DO YOUR RESEARCH 

Research

Building an app begins with progressive research.

From putting down your business objectives and selecting the mobile platform, to understand the market and app monetization options. 

Ask yourself a few questions before going ahead with the design and development of your mobile app:

Who is the competition?

competition

Understand the market for existing, similar mobile apps, before you start building an app. 

Do not get demotivated if somebody has already created an app on the similar line of your thoughts. Remember, there are many apps out there, doing similar things.

However, if you build an app with advanced features and functionalities, it will stand out from the crowd of other apps.  

If existing apps are successful, you need to ask yourself the following questions: 

  a. What can you do to make your app better?
  b. Where are your competitors letting their customers down?
  c. What can you offer to the market that is unique?

Conversely, if you are building an app that is an extension of your existing service you operate, competition does not matter as much. You are offering original content to your specific audience who already knows and trusts your brand. 

Who is your target audience?

target audience

Knowing your target audience is key to success in mobile app marketing. Well, it is not that easy as it seems. 

With the following points, you can identify your target audience in many ways. The most popular of them are:

  a. Focus groups
  b. Surveys
  c. Market research data
  d. Audience personalities

Creating your audience persona is highly recommended. With this marketing strategy, you can build different profiles of people who are likely to be interested in your app:

  a. their profession
  b. their age
  c. their gender
  d. their interests and preferences

You can make your target audiences’ personas as broad as you want. The more detailed you make it, the clearer you know your target audience. It could save you time in the future.

After building people personas, you can start using focus groups, surveys, and market research data to analyze your target audience.

Besides the above-mentioned methods, you can also start your research process using social media. Tap into different Facebook groups and Twitter feeds, LinkedIn search filters to find out your audience personas there, who you can then reach out to.

What is your budget?

budget

Building an app requires a budget. However, this budget is depending on several things. Moreover, it is likely to change considerably throughout your app’s life cycle.

Understand how your app budget can be changed in many ways: 

  a. Mobile platform (Native, Hybrid or Web)
  b. In-house or third-party app development
  c. Levels of functionality within the app
  d. Marketing and monetization methods

You need to consider each of these parameters before you set your budget.

What is your deadline?

deadline

Similar to other business projects, there always has to be doable goals and deadlines for building an app, as well.

If you have a strict deadline to put up with, make some decisions that will help you reduce the timescale of building an app.

Here are the main factors that affect mobile app development timeline:

1. Mobile platform

Some platforms are easier and quicker to use to create an app from scratch than their counterparts.

The Hybrid platform, for example, is often used by many corporations if they want the app available for their users as quickly as possible.

For this reason, you need to find a mobile platform that suits your app. 

2. Level of functionality

If you are adding as multiple layers of functionalities in your app, then of course, it is going to take longer to develop an app at such level. Therefore, to build the app on time, you can choose to add some functionalities later or adjust your timelines accordingly.

3. Resources

Identify how many developers you can afford to build an app. Usually, the more developers you will have, the quicker it will develop. However, this can increase the app-building cost quickly and significantly.

4. Third-party integrations

If you connect your app with other services, implementing a third party’s APIs correctly surely takes time. Moreover, if third parties are updating their APIs, you may need to take time out to figure your app connection with them to make sure that functionality stays the same.

5. Publishing to the App Stores

You will have no control over publishing your app in the App Stores. Be it Google Play Store or Apple App Store. It possibly take a longer time to approve your app for release.

However, there is no surprise that your app can also be rejected. It simply means you need to improve your app and resubmit it on the desired platform (s). 

If your app gets rejected either by the Google Play Store or iOS App Store, it will be a devastating setback to your app development deadline. The best way to avoid delays is to build the app compliance with each app store guidelines. 

What mobile platform will you use?

mobile platform

If you are building an iOS app, Android app, or Windows app, you need to choose the mobile platform – Hybrid, Web or Native.

You need to decide the mobile platform in the early stage of your research, as it plays a significant part in your budget, timescale, and the functionalities you will have in your app.

Instead of Windows, it is common to create apps for Android and iOS. Both platforms collectively own over 99% of the mobile app market share. However, there is no connection between mobile app platforms. It means – if you are creating an app for Android, it will not run on iOS, and vice versa. You will need to develop different apps for each platform.

Suggested Read: Progressive web app or a native app – what to create?

How Will You Monetize Your App?

monetize

While there are many ways that you can increase your business revenue, building mobile apps are a good way to create another revenue stream for your business. 

The majority of businesses use one of the following four methods to monetize their apps – paid downloads, in-app advertising, in-app purchasing, and affiliate marketing.

You can also define your monetization strategy to achieve success. Most companies also go for creating free apps with a pivotal goal of increasing brand awareness among their users. 

In the same line of thought, you must consider building your mobile app with AppMySite free app maker for greater ROI on a native mobile application. 

Suggested Read: Mobile app monetization techniques – A complete guide for the year 2020

DESIGN YOUR APP

design your app

Once you have gone through a regressive research for your app development, you need to have it designed in a way you want. For this reason, you need to clarify your app ideas to your chosen online app maker.

Here are some points that you should consider for designing an app:

1. Rough Sketch

The first step to build an app is to put down all your thoughts and ideas on paper.

A rough sketch of your app design enables you to lay down the foundation of the app’s main features and the usual look and feel of your app user interface. 

You do not need to worry if you are not an artist. It is merely an exercise that helps you and your team understand the progress of app-building. 

While your app design is likely to change over time, it is recommended not to attach to your first sketches, no matter how good they are.

2. Wire-framing

app wireframing

Create a ‘wireframe’ for your mobile app from scratch with specific functionality to your service.

When your rough sketch ideas come together into a clearer, and more detailed picture of your app, simply known as ‘wireframe.’

Think of all the different elements and features that your mobile app will have in it. This way, you can make the wire-frame as comprehensive as possible.

Creating a wireframe is easy for many prototyping tools and apps out there. POP, Balsamiq, and HotGloo are a few of the popular wire-framing tools.

When you are done with wire-framing, you can approach mobile app builders to build your app based on your designs.

A user interface (UI) designer, for example, can improve your existing design, add some uniqueness to it, and finally design a real and detailed user interface for your users. Now, the app becomes a replica of your visuals of the app’s design. 

However, sometimes, a few elements of the app may change during the app development to ensure its functionality. Therefore, having a wireframe ready helps you and your chosen app builder to see your thoughts and ideas for your app. 

3. Storyboarding

Storyboard

Do not forget to plan out your storyboard when you have created your wireframes. 

A storyboard is designed to visually display how each screen within your app will flow from one to the next. Also, it helps in making the developer understand how your users will navigate through your app.

For instance, storyboarding is useful for onboarding app screens. With these screens, users can navigate from the splash screen to sign-up screen to home screen, and more. 

Plan a comprehensive storyboard that helps your app developer (s) to have a clear picture of what they will need to create. Moreover, this helps in displaying any parts of the design that you may miss or did not initially consider.

To create a storyboard, you can use the same tools that have been used in making wireframes.

It is strongly recommended to test the prototype of your app during the development. Take notes on how your app’s UX/UI could be improved. It is better to discover any issues with your app design in the early stage rather than after your app has already been created.

SPECIFY YOUR APP DEVELOPMENT REQUIREMENTS

Once your mobile app’s design is complete, the next step is to jot down your requirements for the app developer before they build it.

A perfect way to specify your app development requirements is to describe it in the simplest way. It helps you solve the development issues with your mobile app. 

Following are the two most used app development requirements:

1. Create user stories

User stories

Creating a set of ‘user stories,’ especially for agile development, is preferable. 

Similar to creating audience personas, for making user stories, you need to take your users’ perspectives and describe their actions what they will be able to perform in your app. 

You can also use the personas you have created in the research stage. It will help you accurately build your user stories. Instead of focusing on how your users will perform it, you should try to give priority to each task of the user.

Describe the issue, not the solution.

The classic marketing approach is to consider the role, the goal, and the benefit, your users will get from your app.

2. Required documents

required documents

When you have completed creating your user stories, put everything together in a more detailed document. 

If you need a reference for creating user stories and templates for required documents, you can find them online with a quick search. Many guides are out there that can be a useful starting point for you.

Remember that your app is unique, so you should not follow the exact templates, as they may have been created with a different app in mind.

If you have made it this far, you are now ready to start building your app.

DEVELOP YOUR APP

While there are several options to get your app built, AppMySite WooCommerce and WordPress mobile app builder helps you create an app with a few easy steps. 

Now, it is time to ask a few questions again as like you have asked yourself during the research stage:

  a. What is your budget?
  b. When is your deadline for app development?
  c. What type of app do you need?

When it comes to answering these questions, your approach may change while searching for app builders to build your mobile app. 

Do not fret! You can split it up into two fundamental approaches – custom app development, and DIY app-builders.

Custom app development

app development

If you want to build a mobile app with a unique functionality, you should go for custom development. However, this option can be lengthy and harsh on the wallet.

Even if you want to build a custom app, you can either collaborate with a design studio or hire app development freelancers.

a. App design studios

App designing studios are the best choice to get your app developed in a more efficient way. However, you can expect to pay a top-end price too.

For instance, if you are going to build a native WooCommerce or WordPress mobile app, you can roughly multiply the cost for every platform you want to publish your app.

b. App development freelancers

Freelance developers can be found on various platforms, like Upwork.com, peopleperhour.com, and LinkedIn. 

However, for Android app development, you need to look for the one who has experience in Java/Android SDK. Similarly, with the case of iOS app development, you need to look for one who has experience in iOS SDK, Objective C, Cocoa for iPhone/iPad.

With freelancers, if you are paying much less than they are expecting, you may not see high-quality results.

You get what you pay for, thereby, consider going for the mid-high range freelancers if your budget allows. 

DIY mobile app builders

With DIY mobile app builders, you can build a mobile app with relatively common requirements. These app builders are faster and more cost-effective solution to build a mobile app instead of creating an app using custom app development. 

DIY app builders have been around for a while, and are an economical alternative to build an app. 

If you are running a small business, you can get app functionalities like coupons, product catalogs, or more.

Most online app creators will not require you to have coding or technical knowledge to get started. Even if you want to turn your website into an app without coding, check out AppMySite. This app builder helps you make your own app in a code-free environment.

Website to mobile app conversion solutions

If you have a website that has more functionality than DIY app builders allow you to incorporate into your mobile app, you can convert your WordPress website into a mobile app with AppMySite. This app will be a reflection of your website. All you need to have it built, published and maintained. 

This app builder also handles the app publishing process for you, saving time and effort on your part.

TEST YOUR APP

test your app

It is always a good idea to test your mobile app repeatedly during designing and development. 

With A/B testing, you will know the glitches in the app that you can communicate to the app builder. It saves you time, effort, and money in the long run. 

If you are building an Android app, you can install your app file on any device (computer or mobile) and test it in a live environment. This way, testing becomes extremely simple and something you can start immediately. 

On the contrary, for the iOS app, the case is different. You will need to download a particular platform, such as Invision or TestFlight to test your app. 

PREP UP FOR APP LAUNCH

launch your app

You have developed your new mobile app and tested it again, and again for bugs. Now, your mobile app is ready to launch.

Here are a few things you should consider while launching your new app that goes as smoothly as possible:

Check app store guidelines

Each App Store has different submission rules and regulations. Be it Google Play Store or Apple App Store. Make sure you read Google and Apple’s app submission guidelines to avoid any rejection and delays.

While there are many different reasons why an app could be rejected, we have compiled a list of the main reasons that can help you navigate the iOS App Store regulations, as it is not the case with the Android app. 

Suggested read: Your mobile apps are getting rejected by the app stores

Write an overwhelming App Store Description

If your potential users like the buzzing of your app, they are likely to open up the app page. However, the question is – Will they tap the ‘Download’ button? Yes, they will if you have written an apt app store description.

Your App Store description is one of your first chances to convince your users that this is the app they were looking for. 

Creating the most exceptional App Store Description is a vital part of App Store Optimization (ASO). Make sure you include the most relevant keywords in it to drive more traffic and downloads. 

To write a compelling, informative, and relevant app description, ensure you include keywords at least five times for maximum visibility on the App Store.

Suggested read: App Store Description – Five mistakes to avoid before putting your app on stores

Make the most of your media

Like app description, screenshots, and previews, videos also help you sell your app in the App Store. Make them count. 

Using high-quality screenshots and related videos help you show off what your app can do. Moreover, it also enables you to sell your app to a potential user on the grounds of in-app experience.

Do not design your screenshots, just like images — these have to be the actual screenshots of your app. 

You can also integrate description into the screenshot’s images and videos to capture your target audience’s attention. 

Conquer the world of mobile apps

This post was all about a brief introduction of how you can make your own app for your business, without any previous programming language knowledge or skills.

You must have found that there are many options out there to cut-down time and cost, specifically, if you are building an app via a DIY mobile app builder. 

Remember, you need to do your research, set up a deadline, and budget parameters to get started. Moreover, for building a high-quality app, you need to know your audience and research your marketplace thoroughly as well before finding an online app maker. 

The more you plan, the higher-quality results you are likely to have.

Now you know how to convert your WooCommerce website to a native mobile app. Therefore, the next step is to understand how to market your mobile app amongst a pool of users. 

As for now, grab this opportunity and contact AppMySite to build a premium mobile app for your online store. 

 

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app development is not-so-easy. There is so much that goes into it. 

However, the question is – 

While thousands of apps are being launched every day, how can you expect your app to make high conversions?

Converting a website into an app is the baby step. However, this step is followed by a number of modules, and one of them includes app monetization.

App monetization involves planning and strategising on how to make money with an app. The app monetization techniques are not only confined to the new app. In fact, these monetization techniques work the same if an app is already out in the app stores.

While there are many ways through which you can generate money with an app, but you need to figure out the best of them that rings with your app.

Let’s dive into the structure of app monetization strategies that will help you inflate the return on investment (ROI) of your app:

What is Mobile App Monetization?

It i just a way to make money through an app. Simply put, if you are investing in something, there should be a return for everything that goes into it. And the same goes for mobile apps. 

Collecting user’s data and sell it to third parties, like advertisers, is the most common way of monetizing via mobile apps.

However, the majority of the apps are free in the app stores that surprisingly comprise the Google Play revenue. And there is a reason behind it.

According to a study, 51% of people often check apps on their phone one to ten times a day. Moreover, around 25% of people open apps eleven to twenty times a day. 

A user approximately spends more than two hours on accessing mobile apps. And it is increasing day-by-day. 

The dominance of mobile apps is related to the ease of use and access. Therefore, the easy accessibility of apps pushes people to spend more time on apps. 

If you are up with building an app and planning to release it sooner or later, get it made with AppMySite WooCommerce mobile app builder. Moreover, mobile app monetization techniques help you capitalize on every penny that you may invest in your app.

How to monetize mobile apps?

When you are planning to incorporate mobile app monetization techniques in your mobile app, first, you need to know about your target audience. It will help you understand your user’s behavior and the way they may use the app. With users’ insights, you can approach your clear goal of monetizing the app.

Think about your users, their app journey, and then make the most sense to monetize your app accordingly. Well, it also depends on whether the app is free or paid. 

A free mobile app can be downloaded and installed without paying any charges. Conversely, a paid mobile app requires the user to pay out some bucks even for downloading it. Use this massive pool of revenue through building a mobile app for your business via a free app maker and considerably add the same to your annual income.

Remember, every mobile app works differently. This is why it is necessary to choose the best-suited strategy that could monetize your mobile app in the best way possible. When it is all about generating revenue for your business, there should be no escaping from opting for the right strategy that could drive you more revenue.

If you are looking further for opting an app monetization strategy, here are the strategies that could bring success, visibility, and increased revenue for your mobile application.

What are the key app monetization models?

Understand the three types of app monetization models before you start implementing them to monetize your app. These models will help you make the most out of the app.

1. Effective Cost Per Mile (eCPM) Model

This is the most preferred app monetization model for the app publisher. 

The technique offers some rewards irrespective of the actions taken by the user in a mobile app. It is calculated by using the following formula:

eCPM = Total Earnings/Total Impressions * 100

Here, total earnings are the revenue generated by the app publisher with a specific advertisement. Total impressions are the number of clicks that are registered with that ad for an ad campaign duration.

2. Cost Per Click (CPC) Model

This app monetization model is regulated by a mobile user who is taking action on an ad. Unlike eCPM, this monetization technique attracts a diverse pool of advertisers who aims to deliver a better return on investment (ROI).

However, if this model could not generate a high click-through ratio, it will not be fruitful, and the chances of its failure become high. Even you cannot predict the revenue. It is calculated by using the following formula:

CPC = Total Ad Spend/ Total Measured Clicks

Here, the total ad spend is the sum spent on the ad campaign, and total measured clicks are the number of clicks recorded over a period.

3. Cost Per Action (CPA) Model

An app publisher can generate app revenue only when a user takes a specific action like clicking on the advertisement, downloading the app, utilizing the app, making in-app purchases, and more.

This app model offers handsome returns on such advertisements. Unlikely, it also calls for a variety of frauds that are difficult to detect by the app publisher.

For this reason, you need to choose the best-suited app monetization model for your mobile app to generate high returns. Let us take a look at some of the best strategies –

What are the best Mobile App Monetization strategies?

Here are the best ways to monetize the mobile app that could bring you a handsome return on your app investment.

In-App Advertising

Mobile Advertisement

The best way to monetize a mobile app is the in-app advertising. 

In-app advertising trends are simply shaping the mobile industry. However, there are many trends in-app advertising, but this method is more successful. It is because online advertising is huge and carries a massive potential to grow further. 

According to the statistics from all across the globe:

  • 95% of Google’s revenue comes from advertising
  • Internet advertising revenue is expected to increase $200 billion globally

These stats depict that there is enormous potential in online advertising. This advertising promises to bring back the core value of your chosen revenue model.

However, it is essential to formulate a plan on how you will display the ads because no one likes ads. Users do not want a series of ads popping out one after another in their browsing experience. In that sense, you need to seek a way out that does not harm your user’s app viewing experience. 

You can include online advertising in a variety of ways, and they are:

  • Displaying ads on mobile apps or company websites.
  • Be definite with your ad network, including Facebook, Google, LinkedIn and Twitter.
  • Go for a marketing strategy that is similar to marketplaces, such as Amazon.

In-app advertising is of many types that can be exercised in an app monetization model. 

Here are some of the best:

Video Ads: You will be paid when the user watches an in-app ad video. As per the Google insights, an increase of 22.6% is expected mobile video ad spend, which is around $15.93 billion.

Offer Walls: Users are being rewarded with virtual content or additional in-game features if they are completing an action. You can offer this advertising with an effective cost per mile model.

Banners: App screen full of banners help you consistently display the leading products and services of your business. However, putting up banners doesn’t generate much traffic.

Notification Ads: These ads are popped up in the notification bar to make the app user aware of the ad’s presence. 

Playable Ads: This advertising allows users to experience the app before downloading it. Also, this helps you cut down on unnecessary downloads.

Generate leads through affiliate marketing

Affiliate Marketing

Affiliate marketing is another app monetization technique that could bring visibility and the revenue back to your business. This kind of marketing majorly depends on how third parties can promote another company’s products and services. These third parties can then earn a piece of the profit for selling others’ products. 

Affiliate marketing can earn you the following advantages:

  • A referral for praising others’ services or products
  • A new sales medium for the company

With Affiliate marketing, both the company and the clients get something in return. Therefore, it is such a marketing that is liked and praised by the users. 

When users buy a product or service by following a link posted within an application, you can earn a commission. This way, if you host advertisements on your mobile app, it could bring additional traffic to your brand. Also, this helps you generate leads for your app.

In-App Purchasing

In-app purchasing

One of the most excellent ways to monetize mobile apps is in-app purchasing. This strategy has proved to be a boon for marketers as well. 

It is a simple strategy with the apps that come for ‘free to play,’ but in actuality, it is a ‘pay to win’ model.

Let’s understand this strategy with an example:

Niantic, the developer of the famous Pokémon GO app, exercised in-app purchasing strategy to make the game viral among youngsters. This strategy helped and got over 550 million registered downloads and helped the company to make $470 million worldwide. The game was never about winning, though.

Sooner, the company has outdone its monetization strategy by introducing an egg hatching option. To use this option, users need to buy incubators to hatch the eggs. The company’s strategy worked again and users started buying incubators to hatch as many eggs as they can.

The game still generates $2 million in revenue daily.

In the same line, if you want to get high revenue, make your app available for free. Add more functionality, sooner or later, and ask your users to pay for it. 

Subscription

Subscription

If you have introduced your mobile app that does a specific task regularly for your customers, you can monetize your app by offering the subscription. 

The subscription model works best for mobile apps that deliver content only. If you are running a mobile blogging app built with WordPress mobile app builder, you can offer the content to your users for free of cost. However, to continue receiving the content, users will need to pay a subscription fee.

An excellent example of the subscription-based app monetization model is here:

A mobile application owned by Forbes, the globally-renowned business magazine, opted for a similar strategy to monetize it. The mobile app offers different subscription plans to users. Moreover, the users can choose any of the plans as per their needs. 

These subscription plans are strategically developed with several promotional activities. The longer the period a user chooses, the less they will have to pay. Conversely, selecting a shorter subscription plan will cost them more.

The freemium model

monetization future:

Another excellent way of collecting revenue from users is the freemium model. Digital mobile apps generally follow this model. 

In this model, you can offer the app for free at first and then ask users to pay for unlocking a more advanced version. If users are impressed by the app’s functionality and features, they are sure to pay a little more for it.

With the advanced versions of the app, that is always more-feature rich, you can quickly generate money through your app.

Sponsorship

Sponsorship

If you are unable to get success with the ads, you can get sponsors for your mobile app. It is a great option that can be experimented in partnership with advertisers. 

With this monetization model, you can offer relevant rewards to your users when they complete any designated action within the application. Earned revenue can then be shared between you and your advertisers.

This sponsorship model helps you take ad-personalization to the next level altogether. Ad-personalization further helps in enriching customer engagement and monetizing the mobile app by offering real value to your users.

You can opt to earn revenue for your mobile app in many ways, some of them are:

  • Sponsor banner: This brings strong visibility to the app as they are evident, increase revenue.
  • Sponsor tweets: Tweeting is a great medium for you to encourage users to converse on social media.
  • Sponsored polls: Introducing pooling within the app holds the capability to bring the traffic right.

Paid downloads

Users need to pay once for downloading the application with paid downloads. You can sell your mobile app in the app store, which is one of the different ways of generating revenue.

It is essential to embedding brand-new features and functionalities into your app to monetize it. If your mobile application offers much more valuable to the users that other apps fail to deliver, it will get extended visibility.

While there are many apps available free of cost, it becomes difficult for the users to convince them to download the app and pay for it. 

The strategy of offering paid downloads is a challenging one. Therefore, you need to re-think on how to monetize apps with this model, when:

  • your app provides value over free apps
  • you do a robust app marketing
  • you want to link revenue directly to the app downloads
  • you are marketing your app under a brand name

Give your users guaranteed exceptional app features to increase app downloads.

Software-as-a-Service (SaaS)

Software as a Service

Provide your products or services to your users that are specifically designed to suit their subscription approach. In that sense, Software-as-a-Service (SaaS) is proven to be an attractive option for your business.

It will help you lock your users in the long-term payment commitments. This way, your users’ commitments further contribute to a valuable lifetime relationship with your brand.

If SaaS suits your business, it can help in increasing the revenue along with assisting you in securing an income stream.

SaaS has many approaches that help you bring revenue to the business. The most popular ones are:

Pay as you go: You can charge your users as per the specific plan to generate revenue. Companies like Amazon rely on the same that helps them to grow their revenue scale.

Tiered pricing: You can divide your services into different levels based on the usage amount that a particular customer pays. It is one of the most common monetizing strategies used within SaaS. 

White labelling

White labelling

White labelling is the practice of selling a product or service under the brand name of a company who markets it, instead of the company who have manufactured it. Simply put, a company produces a product and sells it to another one for further marketing. To the users, the product shows under the brand name it is marketed by.

This monetization model generally suits the ecosystem of mobile app development. It is proven to offer certain benefits. For instance, an app is developed for providing the best user experience and then sold to other companies having an excellent marketing model that can take the app to the final user.

Many brands prefer getting a ready-to-use mobile application to market it under their brand name. It means another company does not need to build an app from scratch, saves high development cost.

In the white labelling model, both sides can work on their expertise. The mobile app builders can focus on actual product development while another company can take care of the promotion, distribution, and advertising.

Email listing

Email listing

Listing emails are an excellent medium to get more engagement from your users. 

You may be wondering how emails can help you generate revenue through an app? But the fact is, it is an exceptionally effective way of app monetization strategy. People generally do not change their email addresses regularly, and it becomes accessible for email marketing campaigns.

In email marketing campaigns, promote your app to make people aware of it. Users today usually communicate through emails, which increases the chances that the email sent will be read.

Attaching an email subscription form to your app is bound to work exceptionally well while users download your app. 

SMS marketing

SMS marketing

App marketing with SMS may sound like an old-school technique. However, you canno overlook this strategy to monetize your app. 

Well-proven strategies, like SMS marketing, at times, perform far better than the new ones. SMS marketing sits atop all other advertising techniques as it doesn’t require any special preparations.

Today, everyone has a smartphone. Therefore, SMSs can be exchanged at any moment. You only need to have the database of smartphone users contacts to market your app via messages.

The final step is to create compelling content that should be appealing enough that users get encouraged to read the text. Try to keep the tone of the message polite and humble.

Crowdfunding

Crowdfunding

Last but not least, crowdfunding is one of the best app marketing and monetization strategy. It is a process where a project is funded publicly over the internet. However, the method can become dicey when you can not be sure of the amount the public will fund for your project. 

According to startups.com, crowdfunding is expected to reach $300 billion by 2025. They have also claimed that the success rate of a crowdfunding campaign rises to be around 50%. Even about 78% of the crowdfunding campaigns will exceed their goal. 

Some of the best-known crowdfunding platforms that can generate funds for your app are Kickstarter, IndieGoGo, GoFundMe, Patreon, RocketHub, Razoo, and crowdfunding channel. 

The crowdfunding channel is highly unpredictable. Thereby, the revenue generation cannot be stable over it. Crowdfunding can also be considered as a proven strategy to draw some extra income for the app.

How to monetize apps in the future?

monetization future

Mobile apps are here to stay. Therefore, with an expected mobile ad spend, which is estimated to hit $70 billion this year, the buzz has become louder. 

Every app is different and works differently. Therefore, all the mobile app monetization strategies listed above may not suit every app. For this reason, you need to keep experimenting with your strategy to the time your app revenue does no swell exponentially.

No wonder with time, many of these app monetization strategies will fade away. For instance, ad blockers may not be a good idea in the long run. But if the native apps will be in trend, then it won’t affect app monetization because ad blockers do not work within native apps.

The ever-increasing competition can also hamper the ways of mobile app marketing and monetization. It may also encourage users to shift their focus towards in-app ads.

App monetization strategies explicitly unfold the manner you can connect with your users and how it can be evolved and transformed in a way that suits the audience, rather than following the herd of sheep.

The upshot

These were the best mobile app monetization methods you could opt for your app’s success in the year 2020. Every practice explained in the post has its advantages that may or may not suit a particular app marketing strategy. Thus, the trick lies in choosing the best monetization strategy depending on the type of app business you have.

Remember: you should employ the best app monetization strategy for your app. Also, you need to understand that there should be separate planning for deploying the monetization strategies for the Android app and iOS app.

Furthermore, it is crucial to figure out the benefits of each of the above discussed strategies to make high profits out of these app monetization methodologies. You can monitor all of these strategies with Google Ad Manager and Google’s Ad Mob, once you go with the process of building an app with AppMySite mobile app builder. 

Are your apps getting rejected by the app stores?

Are your apps getting rejected by the app stores?

As a business owner, you hope that your mobile app is always available for download. To be an actual winner, you must make sure that it does not get deleted from the stores. 

To ensure your app users stick with your app, we will enlighten you with some of the most common reasons that lead to app rejection within the first few minutes of launch. Also, we are including easy-to-implement solutions in this post. Implement them to bypass these pitfalls before the launch of your app. Read here:

Your authentication process isn’t flexible

secure apps

A mobile app is something that users want to try out within seconds of download. In that sense, you need to make sure that your users do not waste their time on the sign-up process. 

Simply put, if you have decided to turn your website into an app, ensure your app’s sign-up process is flexible enough so that your users can sign-in easily. 

For instance, you can integrate social media login to your mobile app. It is a much appreciated feature of the app that allows your users to sign-in the app within seconds.

Additionally, you can give your users both sign-up solutions, the regular one, and the social media log-in. If your users prefer a regular log-in, they can fill in a name, email, and password to start. 

Above all, if you are giving an efficient and quick registration process, you are less likely to lose a potential user in this process. 

Social media log-ins are a popular way to sign up, but it can lead to omission from sceptical users (who don’t have such accounts or those who are reluctant to connect in fear of access to their content). 

Even a second of delay can sometimes deter the most tech enthusiast user.

Your app is not user-friendly

responsive native mobile apps

A mobile app’s splash screen plays the most crucial role in drawing users’ attention. Once the app is uploaded on the stores, let your users have an easy overview of what you are offering. Thereby, avoid clutter, especially on the main screen. 

Besides this, do not make promises that you cannot keep. Bear in mind that quality beats quantity. Build an app with easy to identify functions. 

All in all, your app design should match your business. For instance: you cannot put restaurant design in your mobile app if you are dealing with the café industry.

Your app isn’t worth the money

free app maker

If you are giving a choice between two similar mobile apps, there are chances that users will go for the free one. It doesn’t matter how appealing are the functions of the one that is not free to use. 

Avoiding in-app purchases is altogether a different task if you want your users to stick to your mobile app. Assure that you add basic functionalities and appealing content to engage your target audience. 

Another alternative could be mobile advertising if you want to be cost-efficient without limiting access to your content. It is another great way to engage your users in your mobile app. 

Your app is too intrusive

push notifications to connect

Push notifications are an efficient way to connect with your target audience and re-engage them. However, you cannot flood users’ phones with regular notifications, which cause app deletion. Therefore, ensure you use them wisely.

Content is the key. Thereby, if you approach your target audience, make sure you offer something that will be worth your users’ time. Otherwise, they will be quick to turn off notifications, if not delete your app. 

If you turn your website to a mobile app with AppMySite, you will have an added feature of push notifications. You can even manage these notifications either by sending them to your users or creating an automated message whenever you publish something new.

However, you need to be consistent in terms of sending messages but do not overdo it. 

Build your app with AppMySite

In the end, these are certain issues that you’ll need to tackle while building an app. However, AppMySite is here to help you create an app that will stay for long. 

Want to have a feature-rich app? Get in touch with us today!

Business transition: The journey from desktops to mobile apps

Business transition: The journey from desktops to mobile apps

Why you should move your business from desktop to mobile? In the era of rapid business transformations, it has become imperative to seek answers for such questions. 

The answer is simple: Mobile apps are simplifying the process of doing business on-the-go. 

A mobile app is a different product altogether in terms of user expectations and usability. 

While you are building a mobile app using an online app maker, we will help you set your facts right. Here are a few essentials that you should have in mind while making this switch:

Restructuring or rethinking

Restructure your mobile app

Your business website may run flawlessly on the desktop internet setup. However, if you are switching it to the mobile, it’s mandatory to involve some restructuring. Therefore, building a mobile app is an entirely different picture.

Creating a mobile app is a feat just one-step away if you use AppMySite online app maker. A mobile app is generally chosen over the desktop version of the business. Therefore, companies are building mobile apps as it gives an edge to their business. 

When it comes to restructuring your business for a mobile app, you must know the specifics of creating a mobile app too. The factors worth consideration are:

  • App screen sizes, which help your users to use the app on every mobile device.
  • App design is the key. For instance, a storyboard can come in handy to define usability of the app. 
  • Reorganizing the content and features of your business according to the app. 
  • Mobile gestures you wish to implement i.e., portrait, landscape mode, or both. 
  • If you are building a mobile app for different OS (Android or iOS), you need to follow the app stores guidelines. 

Stay up-to-date

Update your mobile app

Research the market trends as well as your competitors in order to create a successful mobile app. It is the best way to keep your mobile app up-to-date with new trends.

For building a successful mobile app, you also need to understand your target audience’s expectations. With this in mind, you can download new apps from the stores, give them a test run, and watch new developments. 

Always take a step ahead of your users’ expectations to stay at the top of your app game. Get an insight of your users’ tastes and preferences to ultimately reach out to your audience in incomparable ways.

If you want to give a great mobile experience, you need to update your mobile app from time to time. Incorporate new mobile gestures when they surface in the market, integrate new features and play with designs if you want your mobile app to stand out among others. 

Remember finding ways to put your app on the map, in the app stores, as well as in your user’s phones. Even if your mobile app has been downloaded by users, the race is not over yet. You always need to be in contact with your users to remind them about your app features and functionalities. 

Also, always find solutions to retain customers or win them back. 

Timing is everything

Create your mobile app timely

If you are running a website, you might be used to the desktop features. There is no denying that making changes to a website can be a time-consuming endeavour. However, once you understand it, you will have a say on when you publish it. 

Conversely, for a mobile application, you need to go through the arduous submission process to the stores. This process is all about abiding by the rules and regulations of both Google Play and App Store. You need to act in accordance with them for updates over time, as well. 

When it comes to scheduling the launch of your mobile app, you need to take the strict guidelines into account, especially in the case of the iOS app.

Make sure that your app complies with the store’s requirements to avoid rejections. On the whole, sometimes businesses fail to meet the terms and conditions, and their app is not worth the effort.

Final words

A mobile app is not something that businesses can afford to do business without. 

If you are running a WordPress website and looking for a WordPress app builder, AppMySite is here to let you build your mobile app in a few simple steps.

If you want to learn more about what goes into creating an app, we are here to help you to get started.

A few important parameters to consider when naming your mobile app

A few important parameters to consider when naming your mobile app

Are you in the pursuit of a perfect name for your mobile app? Here we are discussing a few important parameters you should take into account when naming an app. These considerations not only help you in picking a memorable name for your app but can also get you more downloads. 

The name of your app is the first impression you make on your app users. Think wisely as you will have a narrow chance to draw the attention of your users. 

When building a branded mobile app

If you have built your branded mobile app via app builder online, like AppMySite, the discussion is a little trickier when it comes to naming an app for an existing brand or business. Naming a branded app is the easiest, as it is preferable to stick to your brand name simply. All you need is to add the key function into it. 

For instance: Etsy: Shop Handmade, Vintage & Creative Goods. Etsy is a popular website to search for handmade goods among crafty people. However, keywords are cleverly selected to allow any user to identify what the app is all about. 

The app stores have a few constraints that you need to remember when you are on the fence of launching an app. Google Play Store limits you only to use 30 characters, whereas the App Store allows you to use 50 characters. Simply put, you need to come up with a name that is under 30 characters. 

Additionally, these 30 characters will further be truncated. Your potential users can only see the first ten characters of your app name when browsing the stores. 

Now, its time to think about how your app name will appear on the screen of the mobile phone. Make sure that the title of your mobile app appears on the home screen of your users’ device and looks elegant too. 

According to Apple’s guidelines: ‘App names in iTunes Connect and as displayed on a mobile device should be similar in order to avoid any confusion in users’ minds.

Last of all, you need to think how you will use your app name within your app. For instance, you can use the app name when you are describing the essential functions of your app on the screens.

When creating an app name from scratch

If you are making an app via WooCommerce mobile app builder for your WooCommerce website, you have to create an app name from scratch. Obviously, you will have a little more liberty if you are designing your app name from scratch. However, you should not forget that app store guidelines will still need to be followed. 

Ensure the app name should be creative but not too far from what your app is all about. Pay attention to one of the aspects, i.e., recognition. An analytical name may not sound good. 

The app name should be in line with your users understanding. It should tell at a glance, what your app does. You cannot just depend solely on your app icon to stand out. Also, your app name should be easy to pronounce and remember. After all, you are not only building a name for yourself but building a brand name in the market. 

For instance: Artkive – Save Kids’ Art. The name of the app is easy to pronounce and remember. Also, it sounds familiar with the word ‘archive’. Additionally, the tag line ‘Save Kids’ Art’ speaks for itself. Hence, the app name is perfect both for search engines and for identification purposes.

Considering the Twitter handles, domain names, Facebook page, and more while naming your app. This will be an excellent way to design an app name. However, you need to make sure that the app name or even a small part of your name is not already used in the app stores or elsewhere. 

Get a duplicacy check as it can become a cause for rejection in the stores. Therefore, do not overlook this step. 

Unfortunately, naming a mobile app is not all about you and your business.

As mobile apps are blooming, around 2.2 million Android apps and 2 million iOS apps are available on the app stores, according to Statista. For this reason, you must understand that you need to differentiate your app from others by naming it in a way which is creative yet easy-to-remember. You can think of synonyms while entering an area where a keyword is already overused. 

Mobile app name and ASO (App Store Optimization)

App Store Optimisation

In the end, you also need to have search results in mind. You must understand the concept of App Store Optimization before launching your app on the store.

Read here: A complete guide to understanding the concept of App Store Optimization

When it’s time to launch your app on the app stores, you need to have keywords in your app description and the metadata field.

Also, if you use significant keywords in the app title, you’ll get even better search results. However, do not overdo it! Indeed, you need to limit spam-title length. 

For instance: Real Simple Checklists. The name of the app is 100 % ASO oriented yet user-friendly. App name is efficient enough in itself, but mobile app builders still took more liberty with the App Icon and used the RS abbreviation.

If you want to get organic traffic on your app, the best way is to try and come up with short phrases that people likely search for. Even then, do not overdo it. Utilization of keywords should be relevant enough; else your app may get rejected. 

On the whole, try to stick to using only one or three words, if possible, for naming your app. A short and crisp name is better for brand recognition. Remember: you can also use a dash or colon for clarity. Keep the name simple and to the point. When you are getting started with app building, you must look at the app store guidelines. Pick up a name relevant to your business, the content, and the functionality of your app. In the case of iOS app, this will proof you from the pain of Apple rejecting your app.

Behind an efficient app name, there is always a great concept. You just need to define yours. Get going!

Native vs Hybrid apps: Choosing the best platform to build your app 

Native vs Hybrid apps: Choosing the best platform to build your app 

Most companies are exploring avenues to build a mobile app. Businesses that ought to start the process, can find it extremely challenging to find the right direction. 

There are a couple of mobile app development platforms to build a business app. The most popular and reliable among them all are Hybrid and Native app development platforms. 

In this post, we will be discussing the pros and cons of both the platforms to determine the one that you can go with. 

Let’s begin: 

Native development platform

Native mobile apps are built for specific platforms or devices. The reason that every native app is device specific is that they have the ability to completely utilize the device’s efficiency. 

This platform explicitly builds apps for Apple and Android. The coding is normally written by developers in Swift or Objective-C for iOS and Java for Android. 

Native apps were earlier referred to apps that came in-built in Mac or iPhones, such as Photos, Calendar, Clock apps and more. Every app built on a native platform is different, according to the device they will be used on. 

Advantages

Let’s review the benefits offered by native mobile applications:

  • The performance of native app is the best when compared to apps that are built on hybrid platform or are web view 
  • They are aesthetically more appealing and faster to upload and download
  • Since these apps use the devices’ resources more efficiently, they have better access to internal features of the device 
  • Collecting data is easier with native app 

The robust tools provided by the Native Integrated Development Environment (Native IDE) empowers developers to quickly take actions to fix the profiling with an open doorway to documentation. 

Disadvantages

There is a flip side to everything. Let us look at the shortcomings of this one: 

  • The cost of developing a mobile app is usually on the higher end. It is unlikely for small businesses to afford the development of these apps
  • It is important to engage only skilled developers who master the art of writing specific codes
  • It is highly impossible for inexperienced developers to come up with an app as advanced as a native one

Of all the disadvantages that we discussed in the section, the biggest one is the cost and the time involved in creating a native app. The costs can further shoot up because the skills needed to build these apps, have no connection between platforms. In simpler words, you will need to create an app for every app store. 

Suggestion read: Here’s why building a native app incurs high costs (and how to build it cost-effectively)

Hybrid development platform

The apps created on this platform perform with the help of mobile websites via native wrappers. Hybrid apps create an experience for the user which is as good as a native one. 

These applications are built using HTML, CSS and JavaScript. After the development is complete, they are wrapped in a native project using Cordova or XCode. 

You can keep one code for all the projects and deploy these apps on any device or app store. This basically means you can create one code for an app that can be published on any application’s store (Windows, App Store, Play Store etc.) 

Advantages

Let’s evaluate the benefits that hybrid app development offers: 

  • The development cost is much lower as compared to native apps
  • The apps can be developed and published cross-platform 
  • Both web and app developers can build a hybrid app, which drastically brings down the cost of the entire project 
  • The tools required to build and maintain the app are mostly free, which further helps to lower the investment cost

 There are many advantages that can appeal to small scale business, especially the cost and time that one needs to build it. 

Disadvantages 

From a layman’s perspective, it’s natural to be tempted to build a hybrid app. However, it’s best to check the shortcomings involved too. Have a look:

  • The apps built on hybrid platform are not as aesthetically pleasing as native apps are
  • The user-interface across all app stores, including iOS and Android, will be uniform, which means that one may not even notice the difference between the two
  • Since these apps are only given access to restricted API’s of the device, the documentation is not as detailed as it should be
  • Hybrid apps rely on a native browser, which makes them slower in comparison to native apps
  • The speed of the app affects its overall performance and efficiency, ultimately causing disappointment at the users end
  • These apps fail to offer a complete set of features that native apps can offer 

Building hybrid apps can be extremely affordable but the look and feel of these apps are not as great as native apps. The sad part is that even a layman can point out the difference between the two. 

Which platform should you go with? 

It can be very difficult to ignore how smooth and easy the process of developing hybrid apps is. At the same time, you can’t ignore the fact that they are not the best in the class of app development. 

Native apps are built from scratch, which encompasses a different code for every screen on the app. The apps made on this platform are not only feature-rich but also the fastest compared to any other platform that exists. 

There is a significant difference in the cost involved in building both the apps. However, there is a possibility that you will end up spending more with passing years with hybrid apps than you would in the initial phase of building a native app. 

For businesses that can’t afford to build a native mobile app, can always go with a mobile app builder that offers converting website into app. AppMySite is a great tool that empowers businesses to create a native app on a very small budget, and surprisingly lesser time. 

Conclusion: Native apps over hybrid apps 

We started this post with an unbiased opinion for both hybrid and native apps. However, after discussing the pros and cons of both the platforms, we know the one that stands out. 

Hybrid apps may be the most affordable and quick option that you can go with, but you will have to compromise on the quality of the app. It is true that you can speed up the process of building an app, 

Native apps, on the contrary might be more expensive option to go with, but their performance is far superior. 

Small businesses may not always have a massive budget to invest in a native app. They can always go with AppMySite that can help in converting a website into an app through an app builder. You can enjoy the benefits of building a native app in a surpisingly small budget. 

AppMySite is a great WooCommerce and WordPress app builder that offers a burst of features for your mobile app. The app you create will be built on a native platform and in complete sync with your website. 

If you are still not convinced, get in touch with the team to know more. 

Popular industries that created mobile apps in 2019

Popular industries that created mobile apps in 2019

Most business owners who are on a path of their entrepreneurial journey, are either building a mobile app or are exploring options to create one. Mobile applications are not a short-lived concept and will probably continue to be popular until we don’t stop using our smartphones.

Not only have mobile apps added value to businesses, but they have also become an undivided part of all progressive businesses that look forward to sustainable growth.

Every business, irrespective of the niche they cater to, should own a mobile application to sustain and grow because the customers demand so. Presently, customers expect to download a mobile for any service they are seeking.

Looking at the popularity of mobile apps in the year gone by, let’s see which industry adapted to this change to grow substantially.

Food Industry 

restaurant app builder

Zomato, Food Panda and UberEats developed mobile apps to drive more business for restaurants and to provide doorstep delivery to the customers. The launch of these mobile apps proved to be a game changers for the food industry and inspired many to build a one for their business.

Most entrepreneurs who own restaurants, cafes and food delivery trucks, instantly wanted to follow the lead generated by these top-notch brands. The reason was simple, a mobile app would not just offer an excellent experience to the customers but also save them from taking orders on the phone. A lot of operations which earlier required human attention could easily be managed by these apps, creating an efficient working environment for the entire staff.

Additionally, restaurants could attract more customers by offering more discounts and coupons through these mobile apps.

Suggestion Read: The ultimate guide to making a successful restaurant app

Entertainment Industry 

music app builder

Entertainment is probably one sector where people spend most of their time on their phones. Spotify is among the biggest names in the online music industry, allowing people to effortlessly stream their favourite music for free. Netflix launched its iPhone app in 2011 and has significantly grown ever since.

According to a research by TechCrunch, 57 per cent millennials use more than 2 mobile apps to stream their favourite music online. That’s a big number!

Businesses that own a radio channel or an entertainment website and are hoping to tap their target audience, it’s time they turn website into app. It is now possible to convert a website into a mobile in a code free environment, on a smaller budget and much lesser time.

Religious Organisations

religious online app maker

In the hustle of our daily routine, we often fail to make time for religious activities that constantly creates guilt in our heart. The busy routine of people, especially the ones who live in cities, makes it utterly difficult for them to visit the Church and follow the sermons of the pastors and priests.

To overcome this challenge and to help connect with a larger audience, religious organisations invested in building mobile apps. With the help of mobile apps, these organisation could break the location barrier and helped members of multiples churches stay connected.

Some of these apps also allowed members to make donation from within the app. Additionally, it was easier for organizers to plan an event through the app by inviting all members through push notifications.

Social Networking

social networking app

Social media has brought people from different parts of the world together, which connected them through their common hobbies, interests, work, dating status and more.

When we think of social networking, we only think of big names – Instagram, Facebook and Twitter. However, 2019 witnessed mobile applications that were launched on a much smaller scale but still became popular in their geographical regions.

Businesses came up with mobile apps that connected people of a residential community, where they could easily raise a request to see carpenters, house help, plumbers and more. It is not mandatory to spend a huge budget to build such mobile apps. You can simply take help of an app builder to create an app on a smaller scale.

Real Estate Industry

real estate mobile app

In the past, real estate businesses attracted customers by listing themselves on popular websites. This platform restricted the property agents from adding numerous images and content of the property they wanted to sell. Additionally, the process of renewing the subscription and paying more to stay on the top of the list was a pain.

To rise above this challenge, property agents started invested in building real estate app of their own business where they could list residential property, commercial offices, farms, all in different categories. Alongside, they could add images, content and reviews from existing customers.

Suggestion Read: Benefits of building an app for your Real Estate business

Wedding Planners 

Wedding planning app

Like other industries, mobile apps have gained a lot of popularity in the wedding industry too. Wedding planning became a digitalised process through websites and was mobilised with the help of apps.

The intensity of the planning that is needed in organising a perfect wedding can be taken care of by mobile apps. Not only have mobile apps made it easier for customers to plan their entire wedding on an app but also made it simpler for organisers to stay in touch with both their clients and the vendors.

From keeping a track of the appointments to select the most appropriate vendors, could all be managed by a single mobile app. Wedding planners that already own a website, can simply turn website into app that will bring together your clients and your vendors for a perfect wedding.

Suggestion Read: How a mobile app can power your wedding planning business

E-commerce Industry

E commerce mobile app

The change began when retail outlets were taken over by e-commerce websites, simply to provide more convenience to the customers. Most e-commerce businesses want to build a mobile application, irrespective of their popularity in the market. The truth is that mobile apps have empowered small establishments to compete with bigger brands.

Customers are happier in downloading a mobile app and shopping on the move rather than stationing themselves on a desktop. Convenience is above everything in the present, which is just what a mobile app does.

WooCommerce mobile app builder is the most talked about tool that businesses are going with, to convert their website into a mobile app. It is simple, code-free, affordable option that saves time.

Suggestion Read: Benefits of investing in a WooCommerce app for your retail business

Wrapping up 

A lot of businesses from different industries invested in building a mobile app and only saw a positive change in the overall growth. The reason is simple, customers prefer mobility above everything.

While it is important to build a business app, it is not necessary to pump in a big budget to develop one. You can always go with a WooCommerce mobile app builder to kick start the creation of your mobile app.

Drop in an inquiry on App My Site to build an app for your business today!

 

Here’s why your business needs a mobile app – Know the statistics

Here’s why your business needs a mobile app – Know the statistics

With around 1.4 million apps each in the Google Play and App store, you may think that the market is saturated, so why bother? If you build a mobile app for your business you will know how you can gain visibility in the market. If you are running a business through a website, consider turning your website into an app.

If you have already invested your time, money, and efforts in building a fantastic mobile website, you should understand that your customers want your business information on-the-go. To understand, ask these questions to yourself:

How often customers take a picture of your product and share it on their social accounts?

  • Does your website voice out when a valuable customer walks in your door?
  • Can your website offer exclusive perks and discounts to high profile customers?
  • Does your website give coupons and incentives to your regular customers?
  • Does your website customize the shopping experience for your regular visitors?

These are just a few examples that a mobile app offers an inherent marketing value over a mobile website. Within app capabilities such as biometrics, geolocation, sensors, and cameras, the possibilities of gaining customers’ trust in your brand are virtually endless.

If you are still wondering whether your business needs a mobile app, think about the role of smartphones in this modern-day and age.

Mobile is the king

The average smartphone users have gone from spending only a few minutes a day on their mobile device to spending nearly three hours each day consuming mobile digital media since 2008.

Around 90% of those three hours each day is spent interacting with mobile apps, over 10% spent on mobile websites. The trend is only growing year over year.

Google has released a research in November 2013, that maps out the path of purchasing power of mobile shopping across a significant number of verticals, including restaurants, travel, fashion, health, automotive, home and garden. The results were surprising: nearly three in ten consumers began their path to purchase on mobile apps.

About 48% of users have purchased products using mobile search, far below the percentage using the search on a desktop. The use of mobile topped the use of desktop in 2014.

One of the location marketing firms, xAD also give an insight of promising findings for businesses planning to launch an app

  • 42% of smartphone users who browse products on-the-go purchase within an hour.
  • 69% of these on-the-go users will convert their shopping in the store.

If you are banking on your mobile website to draw attention to your customers, you need to think again, because:

  • Consumers are now more dependent on their mobile devices to make a purchase, and they expect information on demand
  • Proximity is the key to conversion or retaining your customers. Geolocation services enable many businesses to predate and meet their customers’ needs

Mobile marketing is the key to capitalizing on impulse shopping by delivering a personalized shopping experience to customers.

Mobile website vs. mobile app

With limited resources and budgets, mobile marketing is not a proposal.

In fact, a mobile website and a native mobile app work together to accomplish your marketing objectives and build your revenue goals.

Have a look at the functionality and advantage of both mobile websites and mobile apps.

  • The marketing objective of a mobile website is to attract new customers, whereas mobile app helps you create loyal customers to get a competitive advantage
  • To use a mobile website, you need to open a browser and enter the website URL. However, the mechanism of a mobile app is simply to tap an icon on a smartphone screen
  • User interaction on mobile websites is likely to complete an activity and exits. On the other hand, mobile apps offer their users an open, two-way, and ongoing user experience
  • Mobile websites are more responsive to search queries in the case of mobile advantage. Mobile apps are easy-to-use and help in increasing customer engagement, that brings loyalty.

Businesses limiting their mobile presence to a responsive website and risk the ‘buy and bye’ scenario. In this case, a customer finds you on a mobile search, shops or even makes a purchase, and disappears, perhaps forever. Conversely, businesses focusing solely on mobile marketing via an app might miss out on finding new customers.

The most successful trick is to make your users use your mobile website and convince them to download your app. This strategy generates an opportunity for profitability, ongoing relationships by creating engagement, building loyalty, expanding social reach, and delivering highly personalized shopping experiences for your customers.

Many small businesses are using mobile apps 

Pretty much every smartphone user has an app from major retailers, and you will be surprised at how many small businesses are getting into the app market.

An app development company presented statistics on how small businesses are using apps to achieve their goals. Highlights from the study:

  • Around 15% of small businesses created a native app by late 2015. Of those apps, one third were developed in 2014.
  • 18% of small businesses plan to build or launch an app in the upcoming years.

Small businesses also listed their reasons for creating a mobile app. Have a look:

  • To improve customer service (76%)
  • To increase sales (37%)
  • To compete with other businesses (35%)

Conclusively, small businesses found their mobile apps were most useful for:

  • Using push notifications to engage their target customers
  • Rewarding loyal customers with offers and discounts
  • In-app selling, orders entry and payments, streamlining retail trade, and liberating staff to use their time in other chores

You must have heard an adage, that it costs you less to retain the customer in contrast to acquiring new ones. Just imagine, your business app can go a long way toward achieving your goal.

Plan building your mobile app 

Depending on the scale of your organization, the first step is to hire a group of employees who can build your app and represents your business to the market through the app. Else, you can also get help from WooCommerce mobile app builder, like App My Site that understands your prerequisites and build your app accordingly in affordable prices. You only need to provide CS/CK keys and a URL of your WooCommerce website to the app-building company to create your app.

Now, you need to decide on the objectives of building a mobile app of your business. The decision of building an app falls into one of the three categories, such as acquisition, engagement, and conversion. Next, consider the features of your mobile app that you will need to achieve.

Here, we will discuss the most popular app features that you can include in your app:

Push notifications

Push notifications are one of the most valuable app features. This app feature enables timely, relevant, on-demand communication with the customers. If these notifications can be combined with location-based messaging, it can provide a personalized experience to your users.

Geolocation and map integration

Integration of maps and geo-location can identify the location of your app users and give them detailed directions on how to find you. Give your VIP customers an advantage by offering location-based coupons and incentives.

Mobile shopping or mobile payments

Must-have feature of mobile apps. Give your users an opportunity to make a purchase of products and services from your mobile app with mobile payment gateways. The user experience of your mobile app should be as easy as possible for your customers.

Integrated loyalty program

Incorporating a loyalty program into the app will increase customer engagement towards your brand. Customers can easily procure, monitor, and redeem their loyalty points using their mobile device.

Integration of social accounts

Allow your users to sign up on the app through their social media accounts. This makes it easy for your customers to connect and engage with you, without spending too much time on keying different usernames and passwords for multiple accounts.

One-touch contact

Give your users a helping hand by including all your contact information, such as one-click calling, emailing, and social connections. You can also add step-by-step directions with a single tap to the contact page of your app.

Virtual reality

Virtual reality has become a huge marketing tool and a way to build an engagement. If you want to show your customers how they look in a new pair of spectacles, or may want to convince them that the black leather couch would look great in the living room, you can add this feature to your app.

Smart sync and smart updates

With a mobile app, you can automatically push updates and sync content across all your digital channels. A mobile app built with AppMySite offers this ultimate feature that helps in real-time sync of all your products on your app (the changes you will make on the website will reflect on your app).

After mapping out what you want your app to do and the features you want to include, answer these critical questions, such as:

  • What platform will you use for your app-building? Google Analytics will give you an insight into what devices your target customers use.
  • What is the timeline for your app launch? Is there any special event, such as the opening of a new branch, or the introduction of a new product or service, that would unite with your app launch?
  • What is your budget for building an app? Take account of the development, support, and marketing costs in your planning.
  • Where would you prefer to build your app?

Market your app on a small business budget

The app launch is the first step after you have successfully developed one. Getting your potential customers to download and use it takes just as much work.

Marketing your business app on a small budget requires a creative approach that maximizes your sales and revenue.

Build a landing page on your website to promote your app. A landing page is used for app discoverability and SEO (search engine optimization) on a mobile search after a launch. Ensure your mobile website and social accounts are linked to your app’s landing page to showcase your app’s useful features with compelling screenshots and videos. Figure out your user ratings and reviews to get more visibility before building a landing page.

Look into your existing customer base and offer them an incentive to download your app. A free sample, discount coupon, or loyalty points can be all attractive offers you can provide to your users. Do not forget to ask your app users to rate your app as this affects app store discoverability.

Also, you can reach out to social influencers and ask them to review your app. This can be a great way to yield powerful benefits in terms of app exposure, traffic, and backlinks that further improve your search results. Keep remembering that app store discoverability and SEO work hand-in-hand, you cannot just rely on Google Play and App store searches to get your app in front of your customers.

Pay attention to a few things for app store optimization too, like:

  • Carry out the keyword research process
  • Design an eye-catching app icon
  • Incorporate compelling screenshots
  • Write top-notch descriptions (short and long)
  • Get good ratings

Mobile app marketing is an ongoing process, but once it pays off, it will be a good return on investment.

The road to ROI (Return on Investment)

The road to ROI (Return on Investment)

No matter how you develop and support your app, you should always keep an eye toward recouping your app costs. Measure the impact of your investment on your overall marketing strategy.

Reaching new users

  • Number of app downloads
  • Number of active users
  • The growth rate of new users

Retaining existing users

  • Number of app sessions per user
  • Length of an app session
  • Interval of an app session
  • Number of permissions granted access to location, photo library, and more
  • Churning rate (total number of customers divided by uninstalls for a determined time interval)

Creating paying customers

  • The average revenue per app user
  • Transactions per customer
  • Customer lifetime value

Measure these KPIs to financially validate your decision to create an app. These indicators will help to identify strengths and weaknesses in your overall mobile marketing strategy and identify areas to build an app on loyalty and engagement to generate even higher returns.

If you have been hesitant in the past to jump into the mobile app market, is time to realise that every business is competing in the mobile realm as it becomes a necessity for businesses of every size. Having a mobile website can be a great first start, but a mobile app can give you an edge in creating a highly engaged and loyal customer base.

Benefits of converting your eCommerce store into an m-Commerce application

Benefits of converting your eCommerce store into an m-Commerce application

M-Commerce has emerged as a leading tool for marketing and selling. The use of m-Commerce influences many lives of retailers and their potential consumers. 

People like to shop for everything from their mobile devices because M-Commerce allows them to conduct transactions on their mobile devices effortlessly. Therefore, the utilization of eCommerce apps is increasing day-by-day, and businesses are getting a significant amount of profits. 

Introduction of M-Commerce applications helps businesses to approach their target consumers on both Android and iOS platform. Therefore, businesses who are targeting iOS users, are considering building an app on the iOS platform. App My Site is among a reliable iPhone app builders that can cater to your iPhone users. 

If you are still unaware of m-Commerce and its benefits for your respective businesses, we will explain the same in this post. Let’s delve into this –

What is Mobile Commerce (m-Commerce)?

As the name suggests, mobile commerce is also known as m-Commerce. With m-Commerce, you can address your online business activities through mobile devices, such as smartphones or tablets with an internet connection.

Mobile devices have become dominant today, and people are spending more time on these devices rather than traditional computers with internet connections. These days, the utilization of mobile devices is getting more popular with the growth in smartphones technology. 

Users get the advantage of on-the-go shopping experience while moving around places along with their mobile devices. The process of shopping, payment, and delivery of products have become smoother with M-commerce.

According to a survey, the number of smartphone users will reach 2.32 billion by the end of 2019 and might reach 2.87 billion by 2020. It is assumed that over two billion people will make mobile commerce transactions throughout the year.

M-Commerce has increased the accessibility of goods and services with reliable connectivity all the time. 

What are the benefits of m-Commerce application?

Both small- and large-scale businesses have experienced many benefits with m-Commerce, which provide an enormous and thriving marketplace for goods and services. Have a look at the benefits of m-Commerce for all businesses:

Provides easy store access

With the m-Commerce application, customers can quickly discover your available products. Additionally, the need to drive to a store to purchase goods can be reduced as buying daily goods from online stores appears to be a good option for them. 

Mobile shopping considerably reduces the customer’s time, money, and effort. You can take this as an advantage and deliver an app for your business with regular updates. Your target audience is likely to spend more time on your app if you provide them what they want. 

Better user experience

Today, in the eCommerce industry, people know every bit of smartphones and tablets, and their user experience matters the most in this case. People even know how to get the desired products within a few clicks. 

People are likely to share their experience with friends and family or even request or advise a community of compulsive shoppers to choose you if they are satisfied with your products and services. Offering your customers a smooth user experience will help you get better conversion and customer retention rate.

Creating a new marketing channel

M-Commerce helps you quickly sell your products and services to end-users. Besides selling, mobile apps serve multiple functionalities, such as general information, search features, news feeds, product prices, and many more to provide better usability to customers. 

However, one of the most significant advantages is that your customers can access all the information at their fingertips. This information includes exclusive sales and promotions materializing in the business. Push notifications are one of the examples that brings you closer to your customers.

Location tracking & personalized notifications

Mobile applications enabled-with location tracking system benefits your customers. These tracking systems help customers navigate their delivery location directions as well as help them discover the expected transportation services and many more.

Sending push notifications with personalized offers and discounts can re-engage your customers once they have subscribed with your brand. Therefore, customers do like personalized push notifications on their subscribed mobile apps. Push notifications provide two times higher conversion rates rather than emails and even help you increase your sales and bring a higher possibility of conversions. 

Read more about Push notifications, how it helps in business growth.

Traditional retail sales

M-Commerce assists with conventional retail sales. However, if a retail store, for instance, has all the aspects of products that are accessible for their customers, you can consider how would it look. 

With this fact, it will become a cumbersome task for the retailer’s store staff to update the data manually. Scattered products look cluttered and clumsy for everyone from the staff to customers who might come to purchase. Therefore, m-Commerce is growing and evolving at a higher speed to take a leading place in retail trades.

Cost reduction and productivity

Introduction of a mobile app can help you reach your customers at a much faster rate and certainly reduce marketing campaign expenses. These expenses include costly SMS messages, paper newsletters, and brochures.

Incorporating social media accounts in your app can reduce these costly expenses. Sign-ups through social media encourage your customers to take part in spreading the word about your business. Along with word-of-mouth marketing, customers can interact with your business directly through secured, instant, and direct messages. 

Attracts new consumers

Bringing new customers on the board becomes easy with the m-Commerce app. With an optimized mobile application, you can hold your existing customer base and attract new customers if they spend their considerable time on your business app. 

The discoverability of your mobile app will help you increase the chances of getting more business, which is one of the essential ways of attracting new customers. Make your mobile app discoverable through mobile searches instead of drawing attention to your new customers. 

Higher return on investment (ROI)

According to Google’s research, about 67% people said, they would prefer to buy things from a mobile-friendly eCommerce website, and 61% said if the website is not mobile-friendly, they will move away soon to the other platform (s).

Word-of-mouth, as a result, is a robust tool for marketing and selling your products, and an easy way to communicate about your products to your target customers. It is merely free marketing when consumers get an excellent purchasing experience and influence others to purchase from you.

The final word

Mobile commerce continues to expand its wings in marketing. Over one billion people are using their smartphones for everyday shopping; thereby mobile shopping is trending like never before. If we look at stats, about one-third of eCommerce total is mobile-driven. This mobile-driven shopping drive sales and high conversions. 

E-commerce is growing day-by-day with different names, whether you call them eCommerce apps, retail apps or shopping apps. With an introduction of mobile-friendly online websites or mobile applications to provide customers the mobility of shopping, businesses are getting as many profits as they can.

M-Commerce helps businesses gather their potential customer’s buying habits while providing duty-free shopping experiences to them. With a useful marketing tool, like a mobile app, you can increase sales and revenue of your business. Therefore, many businesses consider investing in building an app through a mobile app builder before it is too late to compete in the market. 

If you are running an eCommerce store, it’s not easy to make your customers choose you amongst the crowd of others. You simply need to grab every opportunity that can bring you closer to your customers and help you achieve your business goals. Consider all the possibilities and reasons in your business favour for building an app on both the platforms, Android, or iPhone. 

The occurrence of mobile commerce cannot be ignored. You must understand how important it is to come up with a mobile app by looking at the benefits of e-commerce applications.  

If you want to upgrade your business with m-Commerce, App My Site is a WooCommerce mobile app builder that can assist you in developing a high-quality mobile app for your business. This mobile app will add value to your online business. 

Feel free to contact us if you need any assistance in this exciting step.

Strengthen your online business by building an app

Strengthen your online business by building an app

An app can help small and large businesses to strengthen their foundation of marketing and operations by making them more efficient and growth-oriented. Apps have wider reach, are easy to use. They enable users to interact with or purchase your products with ease.

If you have a website for content distribution or e-commerce, then you can make your own app for iOS and Android to explore various untapped opportunities in sales, marketing and operations. This will help you widen your market presence and tighten your plan of action for better results.

Here are a few ways in which your app will help you strengthen your business and its ties with your clients.

Make yourself accessible

More and more customers, these days, have access to mobile devices. Users spend a lot of time of their days on these mobile devices to consume content, shop, be entertained, etc. Therefore, if you have an app, you open up new doors of communication and transactions between you and your customers.

As apps can be accessed with just the tap of an icon, your users are enabled to visit your online platform again and again with ease. This also helps improve traffic on your online distribution and communication platforms. Apps also help businesses send push notifications, which can be seen by users without unlocking their mobile devices, offering you a way to communicate directly with customers without any diversion

Make an app in sync with website

You can make a Woocommerce Mobile App or WordPress website using online app making services like AppMySite. This helps you create a website that works in perfect sync with your app. Such seamless syncing of your app and website will save you and your content managers a lot of time and effort.

Any change you make to your website will automatically reflect in the app synced with that website.  In case you have an e-commerce website, then the changes you make to the product categories or menu on your website are seamlessly reflected on your app, too. In case of content publishing websites, too, you can just post things on your website and see them reflect automatically in the app. This helps in achieving operational efficiency.

Promote app

When you promote your app, you are easily able to promote your business, too. You can promote an app among existing and new users. Promotion of app can be done by search-engine-optimization of your app pages on app play stores. You can insert relevant keywords on your app download pages and then share them on relevant social marketing channels.

Your app can also be promoted among existing customers on the website. You can prompt users coming on the website from mobile devices to download your app, so that they can access your content and products easily and efficiently. These marketing activities help acquire new customers and retain existing customers. You can also offer incentives to your potential customers to download and try using your app.

Engage and retain customers

Apps also help you engage and retain customers in an efficient and cost-effective manner. When customers are convinced to download an app and have easy access to it through their mobile phones, then they tend to engage with your online platform more often than they would have done through the web platform alone.

Apps also help increase your customer lifetime value, as users tend to use an app for a longer period of time. Besides helping in customer retention, apps also help engage customers better and in an efficient manner. You can send push notifications to customers to communicate marketing and transactions messages to your customers. Apps also help deliver valuable content and promote new products among customers, increasing opportunities of better engagement.

Offer loyalty program

You can also offer a loyalty program to your customers through an app. Apps make it easy to use and manage a loyalty program. As you reward points and other loyalty benefits to customers, they are able to see their real-time updates through an app, which gives them instant gratification.

This allows you to run a strong loyalty program, where customers are constantly connected with their earnings and benefits gained with you. This helps build your rapport with customers and also encourages users to return to you often to use their rewards or to gain more of them. Apps also allow marketing managers to send direct loyalty-related messages to customers. This helps keep customers engaged.

Market through app

Apps are great tools for marketing new products, events, affiliate products, programs, etc. They offer a cost-effective channel of communications with users. Businesses can send notifications to customers regarding upcoming sales, ongoing discounts, new or special edition products, and more.

In-app marketing opportunities can also be used to enhance sales and customer engagement. You can place promotional banners inside your apps, create seasonal product catalogs, give product recommendations to customers, etc. to encourage them to check out and buy products, attend events, and participate in business promotion programs. There is very less cost involved in carrying out such marketing activities compared to other traditional marketing channels.

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Get referrals

You can also use your app to get referrals from existing customers using the app. You can offer incentives to users to share the app with their peers and connections on social media channels. You can also provide easy app and product sharing options in your app, so that satisfied customers are enabled to share their experience with others.

People are highly influenced by the recommendations made by their friends and family. Therefore, you increase your chances of selling more to new customers who have been referred to your business by someone they know. This is also a very cost-effective way of acquiring new customers, making the task of sales and marketing teams easy. You can also offer joining rewards to customers who are referred by existing customers.

Collect customer data

One important thing that apps help do is collect data about mobile users. Mobile users have to give access to your native app to various features of their mobile devices. This helps you collect personal information of customers like date of birth, mobile phone, and email ID. This enables businesses to stay in touch with users easily.

Besides contact information, apps help collect data about the way mobile users interact with content and products on your app. This helps you optimize your App’s user interface and experience to offer the best experience and get the best results. If you have a Woocommerce Mobile App, then you can also understand which product baskets are purchased by which types of customers, so that you can package your products more attractively.

To undertake the above activities, not only a lot of manpower is required, but also a lot of effort and time is expended.

In this fast-moving and competitive world, it is essential for businesses to create a foolproof and effective app in no time. One way is to hire freelancers or an in-house team to build the app, but that takes a lot of time.

The other, and the most efficient, way is to take services of service providers like AppMySite, which require only your e-commerce website address and account keys to create native apps for iOS and Android.

With their superior value plans, you can make your own app that is well-developed, designed and tested for your shoppers.

You don’t even have to worry about publishing your app on app stores, as AppMySite takes care of all that for you to quickly and cost-effectively launch you mobile apps in the market to compete and grow.

How to create a dynamic app in two easy steps

How to create a dynamic app in two easy steps

If you wish to create an app for your WordPress or Woocommerce website, then you don’t need to spend large sums of money, effort and valuable on hiring designers and developers or on engaging an expensive app development company.

You can use AppMySite (AMS) online app creator, where you have to share your web and e-commerce keys, and let AppMySite create an app for you in a few days.

AMS requires you to undertake only two steps to create fully-functional native apps for iOS and Android, that will help you sell and grow.

AppMySite uses your web URL to create high-quality, well-tested apps, and it publishes the apps on relevant app stores for your customers to download and install.

Two steps to turn a website into an app with AppMySite

Here are the simple two things you need to do to create apps based on your website. This is not a DIY app website. AppMySite has an expert team of developers who create dynamic native apps for your website, in little time.

Step – 1. Buy an economical app plan with AppMySite

All you need to do is choose a plan with App My Site—Android, iOS or both—and get started. You can choose a monthly or yearly pack.

Plans offered by this platform are unmatched. They not only make quality app making accessible for all kinds and sizes of businesses, but also allow businesses to offer multiple apps to users with different product preferences.

Yearly packs offer higher value with discounts. Both monthly and yearly packs include creation, publishing and continuous maintenance of your apps for the subscription period. You can renew your subscription at the end of the chosen period.

 

Use online app creater with these pricing plans

 

Choose the quantity of apps you want developed for each platform and click on sign up. Value packs offered by AppMySite not only enable you to have one shopping app, but also offers you an opportunity to create different apps for different product verticals, so that customers are able to quickly find relevant products and complete orders. This helps you increase conversion rate on your apps and helps increase your revenue.

 

Convert your website into app - online app creater

 

Post selection of a relevant plan, fill your billing details and proceed to pay for your order. You have to enter your email ID and password to create an AppMySite account. This account can be used to track the progress of your app development and its publishing status. You can renew your subscription through your AppMySite account in the future.

 

 

You can even go back to alter your order to add or remove apps or platforms in the cart.

 

 

Once you have filled all the billing details, you can pay to complete your order. Secure payment options with AppMySite allow you to make transactions satisfactorily.

 

Step – 2. Share your web URL and e-commerce details

To enable AppMySite team to create an app for you within a few days, share your web URL and e-commerce store details through email.

By default, AppMySite team uses your business logo and banner images from the website to brand your app and its splash screen. However, you can even share app-specific logos and banners.

That’s it! Once you have undertaken the above two steps, AppMySite team works its streamlined development process to create a multi-layered, dynamic and efficient app for you.

 

 

How AppMySite Creates Your App

Once you have provided your details, AppMySite follows a three-step process to create and publish your app for your customers to download and install for use.

The delivery time of AMS is very short. You can have a shopping app for your website without wasting any time on going through a lengthy process of designing and developing an app.

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Creation of app

With the help of web Url and e-commerce keys provided by you, AppyMySite team extracts required data from your web platform to create native apps for Android and iOS. The apps run in sync with your website or e-commerce platform.

The apps are created with your website or e-commerce store as their foundation. Appropriate changes are made to various elements of the apps to make them more efficient and fit to use on mobile devices.

Testing app

Once your apps are ready, AMS’ team tests them thoroughly to ensure that all their features work smoothly and give desired effects. Your apps work in sync with your web platform, hence you can manage content of the apps and web platform simultaneously.

Upon a thorough check by AMS’ quality-check team, they deliver to you a secure, dynamic and efficient native app. This ensures that your customers have a seamless shopping experience.

Publishing app

You receive the app for approval, upon which AppMySite publishes the app on relevant app stores. This helps you save the effort and cost of publishing and maintaining your app on app stores. AppMySite creates an optimized listing for your apps on app stores, so that your customers can easily find them online.

Once the apps are out there, your customers can easily download and install them to make purchases through your m-commerce platforms or consume content through your mobile content apps.

Features of apps created with AppMySite online app creator

The Android and iOS apps you create with this platform are efficient and high-quality, as they are developed and tested well to deliver satisfactory performance. Here are some features of apps you can create with AppMySite.

Native apps

Native apps are built for iOS and Android. Such apps use various features/services of your phone including contact book, touch-login, location service, health app data, mobile wallet, push notifications, etc. These features help you sell and market better.

Smart search and navigation

Apps built by AppMySite have smart search boxes, intelligent sort options and layered filters and navigation features. These enable customers to find product quickly and complete orders while they are in a favourable frame of mind.

Cart and checkout

AMS carts are built to offer options to continue shopping, review selected products and alter orders. The checkout process is seamless and hence enables quick processing of orders.

Branding

Your company logo and colours are used to create apps. Stylish splash screens are designed in sync with the theme of your web-based e-commerce platform, so that there is continuity in branding across all your selling and delivery platforms.

In-sync with website

Your native apps developed by AppMySite work perfectly in sync with your web platforms which serve as foundations of your apps. App menu and category filters are automatically generated as per the data available on your website. Therefore, as you update content and items on your web e-commerce platforms, your apps also automatically get updated.

Order history and logs

Customers can view recently viewed items, order history and payment log through apps, as per the data collected by your website.

At present, AppMySite offers conversion of websites into apps for WordPress and Woocommerce websites. It will soon offer app creation services for websites built with Magento, Joomla, and Opencart.       

To make apps with the above mentioned winning features, you can use AppMySite services. You just need to undertake two easy steps and enable AMS team to create an app that helps you sell you more and grow.

How much does it cost to make a mobile app?

How much does it cost to make a mobile app?

Mobile apps are being used by businesses, freelancers, consultants and artists to sell products, deliver content and showcase business offerings.

Before building an app people spend a lot of time on figuring out the app functionalities they need to develop to fulfil their objectives of building apps.

The functionalities shortlisted for an app decide the time, effort and resources that will go into building an app that is relevant for businesses or individuals and their audience.

If you have an e-commerce website, you can even use a mobile App Builder for Woocommerce to create a seamless app that runs in sync with your web platform and can be developed cost-effectively. For WordPress and other such platforms also you can easily find an online app creator.

Prior to discussing cost components of mobile app building and understanding how much it costs to make a mobile app, let’s get clarity on the objective you should be aiming to achieve with your app.

Once the objectives are clear, you can hire a design and development team to create your business app.

Importance and objectives of Mobile apps

Here are a few objectives you can achieve with your mobile apps:

Cost-effective marketing

With mobile apps, you can market your products, events and other campaigns cost-effectively. The functionalities you can use to market are in-app product & service recommendations, push notifications, in-app pop-ups, content, and marketing banners & lookbooks. These activities help market your services and products to customers, increasing opportunities to earn more revenue for businesses.

Customer engagement

With the help of activities and marketing collateral like lookbooks, articles, blogs, videos, and product recommendations, you can engage your customers better on your mobile app. A mobile app resides on mobile phones of users and hence has more probability of being accessed by users. With functionalities like push notifications, geo-targeted messages, and notifications about activities of friends and contacts, users are better engaged on apps.

Brand loyalty

A client who has made the commitment to download your app will, most likely, use it more, and hence help you achieve your objectives planned for your app. With apps, you are better able to retain customers to use your products or services over your competitors’. You can even offer loyalty rewards through your app to encourage customers to purchase through the app over a long period of time.

Higher sales

You can up-sell and sell more through apps. Customers downloading your commerce apps are, in a way, committing to making purchases with you for a long time. This helps in increasing lifetime value of your customers. With intuitive product recommendations and a well-planned user interface, you can win customer interest and motivate them to purchase more frequently and larger baskets of products and services.

Factors affecting mobile app development cost

After you have identified the objectives of the mobile app you wish to build, there are various other decisions to be made.

How much does it cost to make a mobile app can be determined by answering the following questions:

  1. What are your business requirements?
  2. Which platform to develop your mobile app for?
  3. What functionalities to incorporate in your app?
  4. What kind of User interface & User experience to design?
  5. How to develop the required app?
  6. How to maintain app and manage content?

Here are these questions answered in detail:

1. What are your business requirements?

There are various factors that decide the kind of app you should be developing. In the previous section, you defined the objective you seek to achieve through a mobile app. Here you go a step ahead to define all the aspects of your business or customers that may affect the design or functionalities of your app.

Here are a few questions you need to answer here:

Do you distribute content or sell through your app?

This will determine if you need to allow in-app purchasing and payment in your app. If you only wish to offer content and media to your users free of cost, then you can create a simple content-based app. If, however, you wish to sell subscription to your content or sell products and services through your app, then you have to inculcate features like carts, payment gateway and order log page.

What platform or operating system does your client use more?

Determine where your clients are spending their digital time. If your target market is more inclined to use a website to order products or access relevant content, then it is meaningless to develop an app for your business. However, if your clients are spending a lot of time on mobile apps to access services or products offered by you or your competitors, then it makes sense to opt to create an independent app or create app from website.

How tech savvy are your customers?

You must know the tech savviness of your customers before you plan the design and user experience of your app. If your clients are highly tech savvy, then you can incorporate a complex, yet engaging, user experience in your app, but if your customers are not accustomed to using complex functionalities of apps, then you should plan a simple app with step-by-step, bite-sized actions to help fulfil the required tasks and objectives.

How will you monetize your mobile app?

If you wish to monetize your app by selling subscription, products or services, then you will have to plan functionalities that help users accomplish these tasks. If you want to display third-party ads on your app, then you’ll have to add that function on your app. You can even add affiliate marketing links to your app to sell products or services ordered by other sellers.

How do you wish to manage content and other attributes of your app?

You can choose to manage content, products, media and categories on your app through your website management panel or an independent admin panel that works specifically for the app. The former allows easy and seamless addition, deletion or modification of content and other data from your app and website in one go, while the latter allows you to customize offerings on your app and website.

2. Which platform to develop your mobile app for?

When you are working out the cost to make an app, you must consider the platform you want to build the app for. Some of the popular platforms to build apps for are Android, iOS (iPhone/iPad), Windows, and Amazon Kindle.

However, most of the businesses go for only Apple and Android, as they are the most widely used platforms and are accessible easily to a large segment of customers.

First assess which platform is used the most by your target customer segment, and then do a cost and return on investment analysis of each chosen platform to decide what is the best course of action.

Android has very high penetration in the market, and hence is preferred highly by businesses. Apple is also widely used.

It is essential to shortlist the platforms you wish to develop your app for, as covering all possible platforms can be costly and not very attractive in terms of returns on investment.

3. What functionalities to incorporate in your app?

Once you understand your business and customer requirements and know the platform to develop the app for, it is essential to decide the functionality of your app. Decide the structure and architecture of your app.

First of all, choose between list-based, gaming, database-based and dynamic apps.

Simple apps

Simple list-based apps offer static content in list format. The list can be filtered and sorted, as per preferences of customers.

Use existing database

Database-based apps let you use existing database to run your business app. This helps you save effort and cost of creating and maintaining different sets of data.

Create app from website

Dynamic apps derive their APIs from web apps and platforms. These help create a seamless content and data management environment.

Gamify your apps

Gaming apps gamify the actions you want your customers to take. Such apps are engaging but complicated to develop and, hence, may cost more. Some gamified apps are simple and effective, too.

Therefore, first decide the objective of the app, and then identify the app functions you should use to achieve that objective. The decided app functions can be incorporated in your app in an efficient and effective manner, using one of the above types of app structures.

Different types of apps cost differently. You can assess the cost and return on investment for each type of app, before you choose to invest your effort, time and money in one.

It’s better to solicit advise from experts and developers to determine long-term costs of each type of app and the kind of returns they will produce.

4. What kind of User interface & User experience to design?

User interface of the app is to be planned well to ensure that customers will take desired actions on the app.

Firstly, let your business analyst define the flow of the app, and then let your designer do their research on the types of design elements to incorporate for each page. This will also effect the designing and development cost of your app.

Designers need to develop well-thought and intuitive app designs that take users from one step to another to enable them to complete desired actions.

Icons, splash screens, frames, etc. need to be well-designed to attract customers and keep them engaged.

The design, colour-scheme, flow and placement of each element in the app ought to be done with proper planning, following design guidelines available for making effective apps for each platform.

Design of an app can really make or break it.

5. How to develop the required app?

After all the above things have been decided, you need to determine who will develop the app for you. Here are a few development options you have:

Freelance developers

You can hire developers who are paid in lump sum for the the project or are paid per hour. The lump sump payment is a good way only if you are sure about the capabilities of the developer(s) to deliver the right quality in a suitable time period.

Per hour payment to developers is more feasible, if a developer is new to you, and you do not want to commit the whole amount to the developer in one go. This, however, proves to be expensive.

Be critical when hiring freelancers. Follow up regularly to ensure that they deliver as per commitments made. You might have to hire more than one freelancer to cover various aspects of the app.

Hire developers

You can hire a team of developers to work with you full-time. This allows your to monitor the development of the app in real-time, but proves to be a very costly affair. You will have to hire a team of developers and someone to manage the project, so that you get the functionalities you expect.

Development agency

You can hire a small or big development agency to develop the desired app. Small development agencies are able to give your project personalized attention and can offer many creative solutions. However, small agencies can be costly and may have limits resources. However, their developers specialise in their fields and are able to delivery high-quality apps in a timely manner.

Big development agencies have a vast experience in developing various kinds of apps with different kinds of functionalities. They often have a pre-developed library of app functionalities, which they can use to create a cheap app for you.

Big agencies offer high-quality and timely delivery. They are professional and offer innovative insight into app usage that can be very valuable for your business. However, here also, you need to be constantly connected with the team developing your app, as even big companies can falter in meeting your expectations.

Online app creator

You can use an online app creator to create an app for your business. There are various services like AppMySite, that let you create an app that works in sync with your web platform. For businesses that have e-commerce platforms, using a Woocommerce App Builder is an efficient and cost-effective method.

For websites that are only used to deliver content, one can use a WordPress app creator and other such services.

6. How to maintain app and manage content?

Once you have developed an app, the work does not end there. You still need to employ resources to add content to the app and update content from time to time to ensure that your app stays up to date and you can derive maximum returns out of it.

If your native app is a dynamic app built using APIs of your existing website, then as you update content on your website or e-commerce platform, the content on your app is automatically updated. For businesses running commerce platforms online, web API-based apps are the best, as they reduce duplication of effort for keeping content updated.

Create a type of app that lets you easily and cost-effectively add, remove and modify content from your app.

Conclusion – How much does it cost to make an app?

While determining the cost to make a mobile app, you have to start from the beginning—your objective.

Once you know what you expect to achieve from the app, the rest of the things fall into place.

You can understand your customers’ requirements and behaviour to determine the features and platform for your app.

After understanding your customers and business requirements clearly, you can go on to decide the functionalities you want in your app and the structure it can be built with.

Consult developers and experts to understand the type of app you should develop to get the best results in comparison to your costs in long term.

Develop user interface and experience that resonates with your users and enable them to achieve desired objectives of the business.

After designs are ready, the app goes into development with freelancers, in-house developers, a third-party development agency or through an online app creator like AppMySite.

In most cases, you can calculate cost by determining the time it will take to complete each of the above tasks and multiplying that with an average cost that you will pay hourly to strategists, business analysts, consultants, designers, developers, and quality analysts.

Once your app is ready, all there is left is to do is uploading your app on app stores and marketing it to reach a large number of relevant customers.

You can always plan well in advance and do research on various methods of developing apps, so that you can create a design that is not only efficient and effective, but also cost-effective and easy to develop and maintain.

You can create an independent app from scratch or turn website into app, as suitable to your business and client requirements.

Determining costs is important, but also determine the return you will get from the investment you make in developing a well-rounded app.

Chalk Out A Plan Before Developing an App

Chalk Out A Plan Before Developing an App

With businesses following the trend of converting their websites into app, you will find apps for almost everything you need. The global acceptance of mobile apps has led to a sudden increase in their popularity, compelling businesses to invest in building them.

Mobile apps are relatively much easier to promote and distribute amongst the target audience, because of which businesses are more inclined towards building dedicated apps for their business.

There are many people who are baffled with the idea of chalking out a perfect plan of creating an app for their business, and are struggling with initiating the development of their dedicated mobile app.

Let’s discuss a few tips that you can consider that may help you jot down a perfect plan that will make you and customers happy:

App That Relates To Your Website

Your website is a reflection of your brand that represents and promotes your business ideation. Coming up with a design that is on the same lines as your brand will promote brand recognition.

Your mobile must be designed in a way that customers can relate to your website and instantly recognise your brand. Make innovations in terms of features and development of the app, but make sure that the colour theme and the look and feel of your app remains the same as your website.

App That Your Customers Will Love

While planning the design and development of your app, carry out a complete research on what your target audience will be. The design of your mobile app must always be made keeping in mind the audience that will be using it.

As much as you have dreamt of making an app that you love, it is very important for your customers to love it more. It is not certain that something that you find attractive will also be able draw customer’s attention. Throw together a concept that not only looks good but also enhances user experience.

App That Promotes Loyalty

There is no industry presently that isn’t suffering from intense competition. To be able to sustain in the real world, it is important that your customer do not just download the app but also become a loyal user of your app.

For instance: if you are planning to Create App From Website that helps customers make reservations for their dining, make sure it not slow and is extremely user friendly. It important for the customers to know that your app delivers the real value.

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App That is Promoted in The Right Direction

An app that is not promoted in the right direction is more vulnerable to face failures. In other words, the distribution of your mobile app decides the how successful it be in the app store or play store.

The initial phase should just include exploring as many marketing channels that exist to promote your app and then making a decision. take into account the result that you gained after making effort to various marketing channels over a period of time and go with the one that works best for your business.

For all business owners that are looking to Create App From Website, coming up with a plan that covers the design and development, the promotion of the app, customer engagement and loyalty is a great way of building an app that benefits your business substantially.

Before You Make Your Own App, Understand Their Many Types

Before You Make Your Own App, Understand Their Many Types

If you have recently decided to make your own app for your website, the biggest decision you need to make is regarding the kind of app you want. No, we’re not talking about an Android or an iOS app, but a much bigger question. If you are not familiar with app terminology and jargon, discussed below are three popular types of apps:

Native Apps

Native apps are built for specific platforms, operating systems, and devices. They are able to use device hardware and software effectively, and most app developers build apps for Apple’s iOS or Google’s Android, or both. iOS apps are written in Objective-C or Swift, whereas Android apps are created in Java; if you have no idea what these terms are, don’t worry!

As a result of their ability to use device-specific hardware and software, native apps are usually more responsive and offer more functionality. However, different versions of different types of devices need to be created in order for apps to be accessible to all. Facebook, Twitter, LinkedIn, Pokemon Go are all excellent examples of native apps.

Web Apps

Web apps are simply application versions of your website pages and are coded in browser-supported languages like JavaScript or HTML. Most of these apps are static and require an internet connection to be able to function. Compared to native apps, web apps work much slower and occupy a much larger space on the device. However, more importantly, web apps offer severely limited features and are often less secure. Since web apps do not access or interact with device data, they offer very few options to innovate the app. Furthermore, the compatibility is dependent on the web browser, which might create tracking issues and offer a standardized experience and service. So, if you want to Make Your Own App and want it to be popular, web apps aren’t the best bet.

Hybrid Apps

Hybrid apps, as the name suggests, have qualities of both native and web apps. These apps are created for particular platforms and are generalized for other devices and platforms. Hybrid apps need to be connected to the internet in order to work, which is not the case with native apps. Furthermore, they offer limited functions and a staggered user-experience, as the lag time is usually high. While many choose hybrid apps because they take lesser time and resources, the fact of the matter is that if you want to provide a seamless experience to your users, hybrid isn’t the way to go. In the long run, hybrid apps pose many challenges owing to the limited features they offer. 

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Which App Should You Go For?

If you want to make your own app, going for a native app makes the most sense. In addition to offering a wide range of functionalities, native apps are responsive without taking up too much of the device memory. The user interface is smooth and the overall layout and design of the app is also superior. Furthermore, since native apps are downloaded through an app store, they are rated by genuine users, who routinely raise red flags and security issues, thus making the app safer. Another big advantage of native apps is the ability to send push notifications to users. The only drawback is that amount of time and resources that native apps take to create. However, with App My Site, you get an awesome app for your website within a week at a nominal cost!

To know more about how you can convert your website to a native mobile app in a week, get in touch with us! 

6 Reasons To Build an App for Your Business 

6 Reasons To Build an App for Your Business 

Mobile applications were initially launched by big brands that already held a reputable position in the market. Almost immediately, apps gained a great deal of popularity amongst customers for the user experience and ease they provided. A large number of small and mid-size businesses started followed the trend and invested in building mobile application.

In this day and age, you will hardly come across a business that doesn’t have dedicated app for their customers, irrespective of the nature of the business. Small salons, car rental companies, fashion stores and countless other corporates are venturing in this software.

If you’re still exploring benefits of owning an app for your business, let’s look at reasons that will help you decide:

Stay Connected to Your Customer

“Out of mind is out of sight.”

To be able to encourage your customers to invest in your products or service, it is very important to be visible to them at all times. Your customers will only use your service or buy your product if you’re easily accessible to them.

Currently, most people spend their free time on their mobile phones, that obviously increases the possibility of them browsing your app at least one time in a week. Every time a user scrolls through their mobile phones, their mind will unconsciously record the image of your app logo.

Market Your Business with Apps

Businesses invest a lot of time and money in improving their online presence through SEO campaigns, social media campaigns, ad campaigns and much more. These services obviously cost a bomb, the result however is much slower.

Apps provide a platform to businesses to offer all the information, including product details, features, customer service and prices, directly to the user. Additionally, the best part is that you can send push notifications to your customers for new promotions and deals that you’re currently running.

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Motivate Your Customer

A customer will only be motivated to go for your product or services if you’re very easily approachable. Apps are the best way of staying connected to your customers at all times. In addition, include customer help desk through which customers can inquire about the product details and delivery whenever they need it.

Imagine owning a restaurant application and incorporating a “book a table” feature in your app. Customers will easily be able to book a table for themselves instead of calling the restaurant several times.

Features that make it easy for your customers to use your services will motivate them to invest in your business.

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Mark Your Presence

Small businesses are aggressively promoting the growth of their website traffic but overlooking the customers who have completely switched to mobile apps. Converting your website to an app can really help you attract customers that are not in your marketing plan radar anymore. Your competitors may not have a dedicated app for their business which can help you stand out in the crowd.

If you’re now convinced of converting your website into a mobile application, you can get in touch with App My Site to convert your website to a mobile app. Creating a mobile application through an App Builder Online has never been easier.

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Establish Brand Name

A mobile app is a great way of creating awareness of your brand name. Alongside, you can also promote the recognition of your brand by building an application for your business.

Technically, you will come across two categories of apps that you can go with. A native app is built from scratch, it is almost like a bare billboard that you can customize as per your requirement.

A hybrid app, on the contrary, uses your website to build an app for you which provides no scope for customization at all.

You can choose to go with a native app through an App Builder Online and tailor your application according to the preference of your customers. Come up with features that your customers will absolutely love, a color scheme that match the identity of your brand and much more.

Offer Digitalized Loyalty to Your Customers

Gone are the days when people fancied keeping plastic cards for loyalty membership. Give your customers the liberty of collecting points on their app and redeem them as and when they feel its convenient.

Simply integrate your loyalty program with your app and offer excellent user experience to your customer.

You will be half way through, if you’re successful in convincing customers to download your app. For instance: ad commercials are created to encourage customers to buy your products or services. The more a customer sees or hears about your product, the more are the chances of your brand getting truly noticed.

The Benefits of Converting a WordPress Website to a Mobile App

The Benefits of Converting a WordPress Website to a Mobile App

Technology is evolving at a breakneck speed. If twenty years ago, someone told you that you’d be able to book a flight or hail a cab using a small handheld device, chances are, you wouldn’t have believed them. Mobile apps have been a major milestone in this technological evolution and have revolutionized the way businesses interact with users. In addition to loading much faster and being capable of working on an ‘offline’ mode, here are three critical reasons why every WordPress website should have an app:

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Changing Habits and Interaction with Tech

Study after study has proven that people are much more likely to use an app regularly, as compared to a website on a browser. If you want to be specific, nearly nine times more likely. More than 90% of the respondents of a survey said that they prefer to use an app from a website, even for the exact same purpose. These numbers tell us that a monumental shift is underway in the way people interact with technology and how they use it in their daily lives. Add to that the progress made by AI, internet speed and penetration, and data analytics, and what you get is a rapid personalization of services, which coincidentally is the second benefit in the list!

Personalized Experience

Apps on a mobile can be personalized according to individual choices. The design, the colour schemes, the notifications, profile settings – everything can be altered by the end-user. This leads to a personalization of the experience, which keeps users hooked. Furthermore, mobile apps are designed to collect information and data about their users. In addition to capturing information like contact details, they can also gather user engagement, location, shopping preferences etc. Apps then use this information to provide relevant, real-time, and user-specific information in the form of advertisements, suggestions, and recommendations. As systems and tools become more intelligent to sift through user data, we can expect a greater customization of products and services being offered. 

Better User Engagement

Consider this: a typical mobile phone user spends 86% of their time on mobile apps, as compared to 14% on visiting websites. Mobile apps have been specially designed to provide users with a seamless experience. But, very importantly, the ease of sending notifications through mobile apps has resulted in people interacting with apps much more effectively. Compare a static website that has been bookmarked on your browser with a dynamic shopping app that just sent you a notification about a huge discount that is valid until midnight – which one are you more likely to open in order to get information regarding the offer? As technology evolves further, the need to step outside the app environment to get a job done will go down. For instance, the integration of chatbots with apps and Messenger has resulted in people spending more time within the app, chatting and asking queries, which was earlier done via call or email.

Mobile apps have already altered the way we interact and use technology on a daily basis. As a matter of fact, several businesses opt for an ‘app-only’ model these days, wherein the mobile app is the biggest digital presence they have. If you still need more reason to Convert WordPress Website to Mobile App, get in touch with App My Site and learn of the various other benefits that come when you convert your WordPress website into a mobile app.

Three Questions to Ask before You Turn a Website into an App

Three Questions to Ask before You Turn a Website into an App

Bravo! You have finally decided to build an app for your website. Now, you must decide what kind of app do you want and how do you want it built. But take a step back and ask yourself this first: what is it that you need to know before you turn a website into an app? In case you are struggling to answer this question, we have broken it down into three simple parts. Make sure you go through them before you take the next step: 

What sort of an app do you want?

You need to have a basic idea about how your app should look like and what all should it be able to do. Do you want a basic web app (a responsive version of your website), a premium native app that has been built from scratch especially for your website, or a hybrid app (that has features of both)? Furthermore, now that you want to Turn Website Into App, do you want to focus on iOS users or Android users, or both? In case you aren’t sure about these questions, read more about them here.

How quickly do you want the app to be available to your users?

Do you want an app within the next hour, day, week, or month? Depending on your answer, you should decide the next step. If you are pressed for time, are not aiming for quality, and need your app to be published as soon as possible, DIY app builders might be the best bet. However, if you have a week or so, getting expert assistance would be the best way to go. For instance, experts at App My Site will deliver a native, dynamic, and fully-functional mobile app for your website within a week. 

What is your budget?

A bit of a no-brainer, but you need to be absolutely clear as to how much you’re willing to spend in order to build the app. If you are absolutely sure that you don’t want to spend a single penny and want the goods for free, brace yourself for subpar quality, lag-prone interface, and a lack of aesthetically pleasing design. You can’t have your cake and eat it too! In order to build an app that serves a purpose and adds value to your website (or business), you will have to make an investment. However, don’t mistake the price tag for the level of quality. Make sure you weigh your options and go for a solution that best suits your budget. Several app builders like App My Site charge a nominal price but build native mobile applications for WordPress and WooCommerce websites that are native, dynamic, fully-functional, and responsive.

It’s best to leave professional work to experts. That is why a team of experts creates mobile applications from the ground-up at App My Site. These questions are simply meant to help you get your thinking cap on. Once you sit and ponder over them, they will inadvertently lead to more questions! What are some other questions you answered before turning your website into an app? Let us know! 

Convert a Website to a Mobile App: All You Need to Know (Part – II)

Convert a Website to a Mobile App: All You Need to Know (Part – II)

Getting an app built for your website without having adequate knowledge about the same can do more damage than you may imagine. In the first part of this series, we answered some basic questions on the process of converting your website to a mobile app. Let’s dig in a little deeper and answer a few more questions about how to convert a website into an app:

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Q. How much time does it take to convert a website to mobile app?

If you hire a team of independent designers and developers to build an app for your website from scratch, it might take a few months for them to deliver a native and fully-functional app to your satisfaction. You will have to give them dedicated time at every step of the way to ensure that your vision is implemented by them, and the entire process is likely to burn a hole in your pocket as well. That is an expensive and laborious way of converting a website to mobile app. At the other end of the spectrum are instant and free drag-and-drop app builders that offer hastily-made apps with limited functionality and bugs. However, with dedicated app-builders like App My Site, you can get a premium, native, and fully-functional app within a week, that too, at a fraction of the cost!

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Q. How are apps published on various App Stores?

After you convert your website to mobile app, it needs to be made available for download and installation on app stores. In order to get (publish) your app on various app stores (like the Google Play Store or iTunes Store), Developer Accounts are required. These accounts are usually obtained by paying a small one-time or recurring fee. In case you design the app yourself, you will be needing developer accounts on such stores in order to submit them for publication. However, with App My Site, you need not worry about owning or creating developer accounts anywhere. App My Site operates developer accounts on leading app stores, and your mobile app will be submitted for publication through the same. 

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Q. How do I update or make changes to the app?

Apart from security patches and removal of bugs, in case you need to make changes in your app or simply revamp the categories or layout of the same, you usually need to go back to the drawing board. Even with free DIY app makers, you will have to make certain changes to the design and basic construct of the app. On the other hand, apps developed with App My Site are in-sync with your website. In other words, any changes made to the backend of your website will instantaneously reflect in your app. You will also be able to change the position of sections and elements in your app effortlessly. 

That should take care of almost all the basic information you need to know about how to convert website to mobile app. Did we miss a question that you want an answer to? Get in touch with App My Site and know more about building an app for your website.

Convert a Website to a Mobile App: All You Need to Know (Part – I)

Convert a Website to a Mobile App: All You Need to Know (Part – I)

Navigating the digital world and the advancements which take place in it at a breakneck speed is not an easy task. The speed of innovation in the tech world means that by the time a technology becomes mainstream, unless it evolves, it is already on its way to becoming obsolete. If you’ve just gotten used and comfortable with managing your website by yourself, here’s a harsh truth: unless you get an app for your website, you risk becoming obsolete. Here’s everything you need to know about converting your website into a mobile app:

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Q. Why do I need a mobile app for my website?

There has been an unmistakable rise in the importance of mobiles in the last decade. It is believed that as smartphones become cheaper and the internet becomes more accessible, more individuals will be using the mobile to do the activities they have been so far doing on their desktop/laptop: shop online, consume news, engage with multimedia content, and use social media. E-commerce, the biggest thing of the last decade, is making way for m-commerce, and having a mobile app for your website is only the first step to be future-ready. 

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Q. What are the different ways to convert a website to mobile app?

There are broadly three ways to convert a website to a mobile app. One, you hire a team, or at the very least two, experts in app designing and app development. You give them information regarding your website, and they bring your app to life. This is the most time-consuming, laborious, and expensive method. Two, simply look for a free DIY app builder online, and build your own app from scratch using drag and drop tools. This will give you absolute control but rob you of the opportunity to build a feature-rich, engaging, and dynamic app. As they say, there’s nothing called a free lunch! Three, you avail the services of an expert app builder, like App My Site, and get experts to design and deliver your app within a week for a nominal fee.

Q. How do I decide which option to go for?

Your decision will be based on three factors: your budget, the complexity of the app desired, and how quickly you need the app. As you might expect, free DIY app builders that are available by the dozen offer limit functionalities and your app will lack the sophistication and expertise it needs to become popular. If time limitations and budget constraints aren’t holding you back, hire a team of app designers and developers and get them to build your app. They will take months, and create an app just the way you like it. However, if you want your app to be delivered within a week, and still have the same level of sophistication and expertise in your app, at a fraction of the price – get in touch with App My Site.

Q. What types of apps are there?

From a user-perspective, you need different versions of the same app for iOS, Android, and other operating systems. Depending on who your audience is, building iOS and Android apps should be more than enough. Even starting out with one of these is good enough. From a technical-perspective, there are three kinds of apps, broadly speaking. First, native apps are built from the grounds-up. The apps made for specific operating systems, mentioned above, are native apps. They are the most complex, but the also the most responsive, dynamic, and offer the most functionalities. Second, hybrid apps, which work with all operating systems are built using common platforms. Last, there are web apps, which are simply responsive versions of websites.

Another perspective is to classify apps according to the purpose they serve, but that’s akin to types of businesses or websites.

That’s not all! Check out the Part- II of the Convert Website to Mobile App: All You Need to Know series.