Mobile apps are revolutionizing the ways in which e-commerce functioned years ago. M-commerce has replaced websites as mobile phone users are growing worldwide. The worldwide revenue to be generated by mobile apps is expected to increase consistently in the coming years.
Mobile phones are synonymous with ease and comfort and customers are likely to spend more time on apps than websites. Mobile phone shoppers are more loyal towards the brand. The cart abandonment rates are lower on apps. Due to longer interaction time, people all over the world, including the enthusiastic millennials, are shopping more on apps.
All leading retail brands out there, have an app that rules numerous mobile phones as their brand’s signature. Even small and local retail businesses springing up are launching apps for a much dedicated and wider consumer base.
Celkart is one such flourishing business that has reinvented its brand with a WooCommerce native app built by AppMySite. Read and find out how AppMySite has stimulated business for Celkart by redefining its business model.
Celkart – the budding entrepreneurial genius
Celkart is an entrepreneurial endeavour by techies from India. The retail company sells gadgets and accessories like storage and hard drives, speakers, power banks, cables and chargers etc. It started with selling its products on website. Shortly after the launch of the website, the owners decided to venture into apps.
As Celkart mainly identifies the millennials of India as their target audience, an app could do wonders for them. Youngsters spend most of their time on mobile apps and Celkart was aware of this vitality.
As a new set up, risk was their driving factor and their concern at the same time. After rummaging the options on the internet, they contacted AppMySite and thus set afoot on a productive collaboration. The dedicated customer support feature helped the entrepreneurs clear their doubts and plain sail through the process of app building. AppMySite built an app in the most seamless way for Celkart.
AppMySite – the efficient mobile app builder & bankable partner
AppMySite has redefined the approach businesses had for app building. App building was an extravagant affair years ago. A company had to go through the tedious process of hiring technicians, developers, coders, designers etc., for getting an app built. But, AppMySite eliminated the requirements by providing the most efficient and affordable mobile app building solution.
Businesses can easily convert WooCommerce website to mobile app with AppMySite, the DIY app building solution. It is becoming a boon especially for budding ventures like Celkart. AppMySite has its consumer base spread across many countries with happy and satisfied customers across the globe. All businesses, big or small, are received with equal fervour and the best is done for them.
It is easy to build apps with AppMySite. Thorough customer support is assured through the entire production process and thereafter. AppMySite mobile app builder for WooCommerce websites has become the bankable partner for many businesses and given them new dimensions, including Celkart.
Enviable features that make your app outshine competitors
Apps built by AppMySite have features that can compete with apps built by traditional methods. It implies that a retail e-commerce business can have the privilege of having an efficient app for its customers without spending much. AppMySite mobile app builder creates native apps that are at par with traditional apps in terms of features and performance.
The features of mobile apps built by AppMySite enhance your business in the following ways –
– Wider consumer-base: The apps can be built for both Android and iOS users and can be published on Google play store or Apple store. The apps are compatible with the latest versions of the operating systems and perform well. Wider availability ensures wider consumer base. Customers can identify their target audience and also opt to build app for specific store only. Celkart, for example, has app for android users. – Customer retention: The apps assure efficient UI/UX. Amazing interface, user-friendly experience and enticing graphics and layout ensure that your customers have a seamless experience and thus, return for more. – Ease of selling & buying: The interface is designed in a way that makes the usage convenient for the sellers and the buyers. Features like social media integration, multiple payment gateways, smart and intuitive performance, efficient check out cart and real time sync with website make the app usage seamless and smooth. – Identification of marketing goals: Apps built by AppMySite have in-built user analytics tool. Having a statistical record of sales and purchase helps in up-selling and cross-selling products and thereby enticing customers to buy more. Knowing your users and their usage pattern, behaviour etc., helps you evaluate the performance of your app and your brand as a whole. It also helps businesses to identify their marketing goals and thus achieve them. – Ad-on benefits: Apart from the advantages discussed above, AppMySite benefits its consumers in many other ways. The add-on products and listed features of AppMySite add to the existing benefits and amplify your success further. For instance, customers can set up push notifications and send it to users to inform them about new developments, changes, offers, deals, discounts etc., and in turn drive sales. Customers can also choose their preferred services from the list of add-ons and add more value to their apps.
Success is the crux!
We have discussed the importance of mobile apps and the features that make a mobile app builder efficient. However, the most significant motive of this article is to portray the benefits that follow the process of app building. The ultimate aim of a business is success and revenue-generation.
AppMySite is one such mobile app builder for WooCommerce and WordPress websites, that is capable of building apps that assure progress. It is affordable and dynamic at the same time. Businesses like Celkart have already set afoot on their structured ladder of growth with AppMySite. It’s time you should join us too! Get associated with us and sail to success.
To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app.
We have compiled a summary of ideas that you can implement to promote your app.
1. Ensure you have a responsive website
A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.
This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.
2. Create a captivating app icon
You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.
In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.
3. Add an informative description
Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.
You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.
4. Include a demo video
As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.
Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.
5. Regularly add blogs
Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.
Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.
6. Design a dedicated landing page
A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.
Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.
7. Reach out to influencers
This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.
Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.
8. Make use of your social media
Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.
Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.
9. Encourage app users to post reviews
A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.
The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.
10. Get in touch with tech bloggers
This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.
Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.
11. Use forums to spread the word
Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.
12. Speak to popular writers
This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder.
Keep in mind that you don’t press them constantly. Drop in an email and sit tight.
13. Come up with interactive vlogs
In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.
14. Design teasers
Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.
15. Mention your apps in emails
Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.
The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.
16. Indulge in guest commenting
We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.
This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.
17. Focus on customer retention
The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.
18. Request feedback from customer
As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.
Not only will you be able to enhance your app but also give an impression to the customer that you care.
19. Offer excellent customer support
Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.
20. Identify the pain points of your audience
It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.
21. Include video as a part of your knowledge base
Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.
22. Introduce community as a part of your helpdesk
This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.
23. Reward customers for recommending you
Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.
24. Optimize your app title
You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.
Make sure you’re using the right keyword but still make sense.
25. Only add the best screenshots
Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.
26. Invest in a demo video
A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.
Once you’re done creating and publishing the video, take some time to promote in on your social media channels.
27. Regularly conduct engaging activities
Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public.
If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite.
28. Set-up a YouTube Channel
Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel.
29. Conduct PR activities
A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.
30. Also involve SEO activities
In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.
31. Extend discounts
Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.
32. Include call to actions button on your website
To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.
This method works well for businesses who already have a good traffic flowing on their website.
33. Spread the word in your social circle
This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.
34. Focus on customer feedback
Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.
35. List your app in review sites
Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.
Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.
36. Think outside the box
Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.
For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!
37. Ask customers to rate your app
This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store.
38. Collaborate with another app
Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.
39. Introduce coupons
You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.
40. Use Facebook & LinkedIn Groups
Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.
You can also indulge in commenting on posts that may be helpful to your business.
41. Encourage users for membership
There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.
42. Try guest blogging
Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.
43. Launch app on multiple app stores
Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.
Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.
45. Never overlook App Store Optimization
We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.
46. Also create a video for marketing
Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it.
This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking.
47. Write press release blog on launch
A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.
48. Promote your app, physically
If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app.
Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store.
49. Offer the first 7 days for free
This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month.
50. Go after customers who have downloaded the app
Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it.
Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.
Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.
A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’ services to publish and manage your mobile apps.
The Play Store and App Store are pretty strict about their policies. Therefore, owing to pre-defined guidelines and policies, you are required to set up your own developer account for your app to be published on the stores. However, if the app will exist under your account, you will have more control over it. Also, you will be able to maintain your business branding on the stores listing.
However, when it comes to publishing a mobile app, mobile app builders often wonder whether they should use their developer account or ask clients to purchase their accounts.
A majority of the people go with the first option and usually do not experience any issues with it. However, recent revisions in the app publishing world are now encouraging most of them to reconsider this approach.
With these changes to the Stores’ review guidelines, it becomes crucial that apps are submitted directly by the app builder, using their own developer account.
For instance: Apple has recently implemented a new guideline for it. This guideline states that apps may get rejected if the Seller name (the name your Apple developer account is under) doesn’t match with the app branding.
Mobile app builders for WooCommerce, for instance, use developer account to publish their client’s app. In this case, you just need to pay a little extra. Simply put, another cost will be added to clients’ bills. However, you can build a mobile app with AppMySite on a shoestring budget.
It’s not the end of the world and you don’t really need to worry. App-building can turn out to be beneficial.
Here are a few points that can help you make a business decision:
Transfer of ownership
Once the app has been published under the agency’s developer accounts, a transfer of ownership is done. Sometimes, the relationship between app builders and their clients comes to an end. However, if the client still wants to maintain their app without any disruption to its user-baser, the situation necessitates transfer of ownership.
While the transfer of ownership can be possible for both iOS and Android, it is a bit inconvenient because of the detailed process that must be followed. Also, in the process, new certificates need to be generated.
If a client’s app is already published under the developer’s account, the hassle of this event can be avoided. It eventually saves time and effort of both, client and the app builder.
Investing a bit of the amount in owning an account on App Store is just another cost of doing business and not useless or unworthy. This makes the account credible and it also reflects brand capabilities.
The case is similar to the domain name.
For instance, you have created a website for your client and use your domain name to make it live. This simply means that the website belongs to you, and you will have the full access over areas this domain points to. You can also make changes that affect the entire user base, at any time.
With this in mind, your client will probably be willing to pay the price of ownership to reach their customers, with a guaranteed level of oversight.
For an online app maker, branding issues exist either ways. If there are a substantial number of apps under your name in the stores, it helps in building your brand. However, if you don’t have control over the content of the app, it will simply bring your brand down.
One false move in Google Play and App Store can get your app deleted from the store. Other apps in your account can get deactivated too. You need to protect your brand against these situations and consider publishing apps under separate accounts.
Clients really don’t want to pay
Some customers refuse to bear this extra cost. It especially happens if they are just taking initial steps for building an app and do not totally understand the value of having a native app.
If you are ready to build more advanced capabilities and want to distribute your apps on the Stores, enrol in the app builders’ developer account.
AppMySite Developer Account gives you the opportunity to deliver your apps to over a billion customers around the world. With this online app creator, you can meet the business needs by offering mobile apps to your target audience.
Building a website is no more intimidating, but what about creating an app. Does building a mobile app have the same drift?
Can you create an app without any knowledge of coding? Yes, you can build a mobile app in a modernized way, where you do not need to apply any special knowledge or skills.
Most app builders offer app services, from building the app to publish it on app stores (Google Play or App store), without any coding.
Here, we will discuss the two most often used mobile app builders:
Appmaker and AppMySite are the two most commonly used app builders in the market. These mobile app creators are comparatively making an app in less time for a wide range of businesses.
With both the app builders, you can start developing a mobile app for your business with a subscription pricing plan. Both have different pricing plans to suit a wide span of business needs.
App customization is a cherry on the cake that helps you build a premium user experience.
If you are under doubt about which one to choose – Appmaker or AppMySite, here is the comparison for you.
In this post, we will help you review features, pricing, and unique selling points of both app makers. Let’s get into the battlefield –
Appmaker – The Good Old Times of App Creation
Appmaker stepped in, in 2013, when the app-making industry was in its childhood like phase. Although several other builders also popped up around the same time, many of them fell by the wayside over the next few years.
Appmaker is not just a native app-making tool. It showcases managing services as well as a built-in marketing tool. It allows users to create and update marketing banners inside the app, send push notifications, make updates on-the-go using Admin CMS.
Appmaker has published almost 300+ WordPress apps around the world, while it also rings in various digital marketing campaigns and app promotions to increase their app sales. However, now, in 2019, Appmaker becomes an ageing platform with minimal app designs and templates.
If someone, for instance, is relatively new to the app-building world and is trying to use this platform after seeking several others, it would be an unfulfilling experience. Signing up with this app builder can get quite disappointing.
Also, the editor’s visual appearance is not really the state of the art. It seems like it has not been redesigned since a couple of years. To be in the game though, they offer an abundance of building blocks and the app design can also be tweaked in a way.
Nevertheless, Appmaker seems to be stuck in a time warp as many other platforms these days have progressed in leaps and bounds.
Wondering, if it is worth building an app using Appmaker? Get an insight into Appmaker’s pros and cons. Have a look:
Appmaker – Pros
WooCommerce store compatibility: Appmaker creates your native app content rich with unlimited products and functionalities. This native app is compatible with a WordPress or e-commerce store.
Multilingual apps: Appmaker allows you to build a multilingual mobile app to acquire international market. Non-English users can easily understand the app content, which helps in user acquisition and retention of app users.
Firebase (Google) and Facebook App Analytics : With Appmaker, you can integrate Firebase and Facebook App analytics. These platforms not only give user behavioral patterns but also helps you make conversion intended predictions.
Appmaker – Cons
App’s interface: Appmaker’s app editor is quite slow and overly-sensitive at the same time. While building an app, each time when you move an icon, the editor loads a lot. Owing to this, you often misplace the icon on the drag-and-drop grid structure of the editor, which creates a tedious cycle. Also, Appmaker’s app features don’t load effectively, and the editor often freezes for several minutes.
Feature updates: Appmaker doesn’t give an option to update the app features at all, which can be detrimental to your app once the new operating system (OS) arrives.
Pricing: Appmaker’s biggest drawback is its pricing plans. This app-builder doesn’t disclose the pricing plans to users until they fill up a form for building a mobile app.
What we like: Appmaker offers multilingual apps for non-English speakers.
Need improvements: Appmaker has removed their pricing page as every customer has different requirements in mind. However, this probably makes customers feel duped, and they might not head for building an app via Appmaker.
AppMySite – The Apple of Mobile App Builders
AppMySite is the simplest and most efficient online app maker for your existing e-commerce website (s), that has been launched in 2018. Also, AppMySite claims to give e-commerce solutions in terms of an app for online businesses to engage in new and returning customers.
Over 30,000+ mobile apps have been on a variety of platforms published by AppMySite lately. It builds mobile apps for all leading CMS websites and e-commerce platforms.
AppMySite creates a seamless, aesthetic, and intelligent mobile application that not only helps businesses to expand their customer reach but also makes these businesses future-ready. This app-building platform offers advanced features and aims to change the way people make an app from the website.
Social accounts integration: AppMySite encourages businesses to integrate their social accounts into a mobile application to give a boost to their brand.
Multi-platform support: A WooCommerce mobile app builder supports multi-platform to build native mobile apps for both Android or iOS.
Smart search filters: AppMySite showcases smart filters and intelligent sort and search options. These filters allow users to search for relevant products in the app.
Layered navigation: AppMySite features a smart user interface with well-planned navigation. With this seamless interface, you’ll have a user-friendly browsing environment within your mobile app.
Content management system: You can add relevant information or publish blogs about your business on your website to engage your customers.
Safe and secure transactions: App My Site presents a seamless integration of payment gateways in your app to enable users to make safe and secure transactions.
Completely in-sync with the website: AppMySite imitates your website for building a mobile app. If you make changes to the website’s backend, it will simply reflect in the app in real-time.
Unlimited push notifications: AppMySite builds an app that helps you reach your target audience with easy-to-send notifications. You can improve your customers’ engagement to the business by sending personalized push notifications.
Other exclusive features: Apps built with AppMySite help you get significant features, such as in-app purchases, payment integration, and much more.
Convert your WooCommerce website into the app with AppMySite in cost-effective packages. Let’s get into the different pricing plans:
AppMySite – Pricing
With AppMySIte, you can build your app within a definite time and at a nominal cost. You do not need to burn your pockets for building an app, whether on Android or iOS, or both.
AppMySite, a mobile app builder helps you build a native, dynamic, responsive, and fast-loading app. Integration of social media channels, unlimited push notifications, layered navigation, safe and secure transactions, and what not, this app builder offers you all the features.
Most importantly, apps built with AppMySite are in sync with the website as well as they are white label apps.
What we like: App My Site is the best mobile app builder for WooCommerce and WordPress, and some more in their store, like Magento, Shopify.
To sum up
From a purely technical perspective, Appmaker offers quite decent features, like integration of WordPress/WooCommers plug-ins, compatibility with any WordPress themes, social login, and many more. However, if you want to add advanced features and functionalities in your mobile app, Appmaker fails.
Appmaker’s disorganized support system and it’s poorly designed FAQs and knowledge-base sections, seem to reflect disinterest in their mobile app as a whole. Even if the platform is concerned about offering social login and active media presence, choices of UI/UX in app-building does not make sense.
While Appmaker is offering multilingual support for acquiring international app users, the bottom line is: if your mobile app looks awful, or is difficult to use, people won’t download it.
Appmaker is an old name in the app-building industry, but it doesn’t offer new and flexible designs in the app. Also, it is strange and odd that the app-builder doesn’t disclose its pricing plans until you send all your information to them for building an app.
We strongly recommend that they should open up with their pricing plans, and use some new UI/UX designs in place of the same dated design elements.
Counter to its competitors, AppMySite is an easy and efficient online app creator. This app maker helps in building WooCommerce native mobile apps for both Android or iOS platforms.
With AppMySite, you can stimulate your business to outshine your competitors. Also, all the leading CMS websites and e-commerce platforms can easily build their mobile apps with AppMySite’s advanced features and functionalities in a little time.
Consider building your mobile app with AppMySite for FREE. Regardless of the nature of a decent app, whether Android, iOS, or web app, it lets you develop your mobile app for free with customization.
With premium features and cost-effective pricing plans, AppMySite is a clear winner here and certainly the best alternative to Appmaker.
If you are still in a perplexing situation, go through the differences between Appmaker and AppMySite again, make a selection for the best WooCommerce mobile app builder that helps you alleviate your business with the trends.
Turn your website into a native mobile app, and get advanced features incorporated into it.
If you want to know more about app-building with AppMySite, get in touch with us.
“In 2020, there will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.”
The statement by Pew Research Centre is an affirmation of the fact that mobile apps are the new king of technology. M-Commerce is rapidly redefining and replacing e-commerce. Retail companies are turning to mobile apps for absolute success.
Building a WooCommerce native mobile app has become easier and more affordable with time. Tools like DIY mobile app builder for WooCommerce websites have further eased the process. However, it is important to find an efficient mobile app builder for best results.
Yevatelo made one such smart choice and revamped their online business. Read and discover their success story and find the tips and tricks for absolute success of your e-commerce company.
How do mobile apps assure success?
If you are still sceptical about the advantages of a mobile app then go through the following points. The following factors make mobile apps the ultimate formula of success –
– Mobile apps are more proximate and closer than websites. Instant access increases the use of time – Personalised experience and easy access are the most promising features – Apps not only allure new users but also retain the old ones – Controlling user action is easier due to metered space – User analytics is more transparent and the data is more absolute – People tend to spend more time on apps and thus buy more – Push notifications and enticing offers get more attention on apps – Interactive and enhanced communication is the biggest booster of profit – Apps are more manageable, dynamic and productive – Apps have better conversion rates than websites – Satisfied and returning customers look for the app alternative for ease
Yevatelo was aware of all the benefits discussed above and thus decided to build an app to complement their WooCommerce website. After exploring a few options online, they locked AppMySite. Thus, began the journey of their surge on success.
Yevatelo is opening doors of unprecedented growth
Yevatelo is a Spanish retail e-commerce company that sells fashion related products. Their products like clothes, accessories and shoes are meant for people of all age groups and fashion choices. With a huge variety of products and an excellent purchase system, they are bound to make it big in the e-commerce sphere.
In its very budding phase, Yevatelo decided to aid its website and get an app for the customers. AppMySite helped Yevatelo in accomplishing this milestone and adding a new dimension to their success. Yevatelo already has a fully functional Android mobile appand is now heading to gain Apple users with an iOS app.
Today, Yevatelo is one of the many satisfied customers of AppMySite across the globe. One decision by the owners of the company has revamped their business and given it new directions.
The Midas touch!
With AppMySite, one of the most cherished mobile app builders for WooCommerce websites, you don’t just build any app. The apps have distinguished features and are at par with any standard app. Despite being quick and affordable, AppMySite assures there is no compromise on the quality front.
The apps are as efficient as other apps built on a hefty budget by expert technicians, coders and designers who charge a lot and take longer to deliver. AppMySite does this in optimal budget in no time and with utmost transparency.
Yevatelo has an android app that is highly functional and intuitive. They have easily categorized their products and have a sorted check out system for their customers.
Know what to look for
It is not enough to know the benefits of a mobile app. As an aware customer, you must know what to look for when searching the perfect mobile app builder for WooCommerce website.
Search for these key features –
a. Quality and dedication – Look for a solution that is absolute and assures quality offering. Instead of an option that offers too many things, search for a tool that is wholesomely dedicated to app building.
b. Affordable & quick – DIY mobile app builder is a better alternative to the traditional methods. Look for tools that have affordable and transparent packages and ensure timely delivery.
c. Native solution – Many builders promise much but deliver nothing. Look for tools that build native apps that are intuitive and not just a web-view of your website. It should be available for both Android & iOS users for wider reach.
d. Customisable – The tool should allow you to design few pages and screens according to your brand and taste. It gives a personalized touch to your app.
e. UI/UX – The product should have and engaging User Interface and assure amazing User Experience. The app should be easy on senses and convenient to use.
f. Updated – The app should have the latest features, all placed and sorted smartly and it should also be in sync with the website.
g. Additional features – Look for a builder that can also package and deliver other viable products alongside your app. These add-on products should be capable of enhancing your app’s presence and performance.
h. Customer support – Look for a solution that provides thorough support during the entire process of app building and thereafter. Nothing is better than a seamless service.
Time to take off
If you’ve had an insightful tour through the world of mobile apps, it’s time to get one build. You have a WooCommerce website with a wide range of quality products and the ability to keep your customers tied. You do not deserve to miss out on growth just for the lack of an app. Just like Yevatelo, you can also add new dimensions of growth to your business and maximise sale with a mobile app.
Now that you are aware of all the aspects of app building, go ahead and turn website into app for ultimate profit. Go through AppMySite’s website and get in touch to give your e-commerce competitors a run for money. Success is just a click away!
Wish A POS is a point of sale online retailer based out of Melbourne, Australia. They specialize in providing any and all types of point of sale equipment.
They cater to retail businesses like retail stores, café, bar, restaurant, bakery, food truck, grocery store, beauty salon, and any operation that would require a point of sale solution.
Their vision is to equip all retail businesses in Australia with the best quality point-of-sale hardware. They deliver it at their doorstep and eventually help them all grow.
Some of their best-selling POS products are cash registers, receipt printers, barcode scanner, POS terminals, touch screen monitors, and much more. They also specialize in POS bundles for any retail business that is looking for a one stop solution for their store.
They found that building their mobile application with AppMySite mobile app builder was an effortless process. After signing up to the platform, they submitted their details to the AppMySite online app builder portal and in no time at all, they built their WooCommerce native app.
This mobile app was received very well amongst the POS customers. Ordering POS equipment in Australia was never this easier. Wish A POS even received many great feedbacks for their mobile app from their customers.
The Wish A POS native mobile app by AppMySite online app maker is loaded with state-of-art-features with cutting-edge technology.
Some of the many features are as follows.
1. Smart search and filtration
One of the striking features of their mobile app is a smart product search and filtration. This greatly reduces the user journey time as it helps interested customers easily search and order the product of their choice.
This makes navigation effortless for the users and results in greater conversions and lesser abandoned carts.
2. Native Experience
Another feature of this premium app that Wish A POS app users absolutely love, is its native user-experience. The mobile app is completely dynamic in its features and is in complete sync with the website.
Any modifications made to the website, be it a new product or a category, gets automatically populated on the mobile app.
3. Platform Independent
Wish A POS mobile apps are platform independent and cater to both Android and iOS users alike. Their mobile apps are compatible with the latest versions for both platforms.
4. Efficient Checkout Integration
Wish A POS customers can now seamlessly purchase the equipment of their choice from the app as it features a very efficient checkout integration system. This again results in fewer cart abandonments and dropouts.
5. Multiple Payment Gateways
Wish A POS mobile application features multiple payment gateways as they requested for both PayPal and Direct Bank Transfer via the app.
Integrating multiple payment gateways of your choice becomes possible with this add-on product in your subscription.
Mobile phones are taking the world of m-commerce by storm. With around five billion mobile phone users across the globe, the success of m-commerce is likely to increase in the coming years. Mobile applications or apps, as they are colloquially called, are the new formula of success for every business.
With advance app builder tools online, the process of building an app has become more feasible and affordable for businesses big and small. The tools have eliminated the need of longer wait timings, big budget, hiring technical experts or going through a complicated process for getting the job done. Although there are many tools available online, only few are actually capable of delivering a standard app with all the latest features.
WAVbuy is an Indian e-commerce retail company. It is a new-age business endeavour that is bound to make big because of its maverick features and uniqueness in approach.
WAVbuy sells technological gadgets and accessories, automotive parts, home appliances and much more. The categories of products are widespread and cater to different types of audience. They initially started with a retail website and soon decided to venture into m-commerce with mobile app. The owners of WAVbuy sought various options offline and online and their pursuit of getting the best app ended at AppMySite. WAVbuy availed the app building services of AppMySite and thus began their stupendous story of success.
AppMySite is all that you are looking for
The online market is flooded with multiple app builder tools. However, AppMySite is one of the most bankable partners when it comes to converting your WooCommerce website into app. With numerous satisfied customers across the globe, AppMySite’s commitment to delivering the best is getting strengthened day by day.
The customers of AppMySite, including WAVbuy, not only praise the product they get, but also keep returning for more. With affordable solutions and easy to build tools, AppMySite is giving wings to the dream of many aspiring entrepreneurs and established businesses.
Despite being a pocket friendly, easy and quick solution, no compromise is made on the quality front. In fact, all the apps built by AppMySite are at par with any app build by a team of technicians and experts in a hefty budget and over a long period of time.
Distinguished features that make you stand out
WAVbuy wanted a simple yet highly-functional app that could cater to the wide range of products they sell. They wanted all the basic features and an interface that could keep their customers tied. AppMySite readily packaged and delivered their offering on time as per the choice of their plan and requirements.
With astonishing features on their app, WAVbuy is earning more loyal customers. Websites suffer the ‘buy and bye’ setback but people spend more time on mobile apps and tend to buy more. The appealing features and engaging interface have the ability to hook buyers.
The following features of AppMySite, the best WooCommerce app builder, boost your business and give you value for money –
1. The apps are compatible with the latest version of iOS and Android.
2. AppMySite builds native apps that are intuitive and engaging and at par with any high-end product.
3. The packages are highly affordable and tailored to suit the requirements of all kinds of customers.
4. The apps are in real time sync with your website and the changes made on one platform reflect on the other instantaneously.
5. The design and performance of the app is worth envy. Customers can also add their personal touch to the design of the pages.
6. Apps can be published on multiple stores. For instance, WAVbuy got an app for Android users whereas you can build an app for both Android and iOS users.
7. Apps are social login enabled. This gives ease to users and allows owners to get more transparent data about their customers.
8. Customers can integrate multiple payment gateways and also request gateways of their choice for ease of check out for the users.
9. The add-on products are designed in such way that they further aid the success of your app and eventually lead to growth in business.
10. Customer satisfaction and support is the top priority. AppMySite provides thorough support through the process of app building and thereafter.
11. With absolute transparency & demo option, commitment to quality and on time delivery as its core strengths, AppMySite keeps customers intact
The blogs, videos, tutorials etc., by AppMySite keep rendering the tips and tricks for success in online business.
Building and app with DIY mobile app builder AppMySite, can be done in the most seamless way. Just follow these easy steps and whoosh, your app will be there.
Register as a new user or log-in to your account
Enter the basic details related to you and your brand
Curate the different screens, pages and layout of your app
Integrate payment gateways and choose add-ons if required
Preview how your app looks like
Upgrade to publish and install plug-in
After having completed this process, sit back and relax until your app is approved and gets published. You will be notified as soon as the app goes live.
Now is the right time to proceed!
As stated above, businesses like WAVbuy have understood the importance of mobile apps and have embarked upon their journey of success by building an app with AppMySite, the best app builder online.
Visit our website without much ado and turn your struggle into progress in the blink of an eye. Build an app to to enhance your brand presence, expand your customer base, multiply your sales and increase your revenue. Get, Set & Go!
Aqua Filter Waterhouse is a budding new business in the water filtration domain offering its services and products in the United Kingdom and Ireland via their online WooCommerce website. Their mission is to bring their consumers the means to be able to drink healthy and clean water. Passionate about good quality water, they pioneer in water filtration and work towards helping people drink water more healthily.
They supply the latest and most sophisticated water filter systems from all over the world. They offer the most up to date systems, the best water filters, and long-lasting replacement cartridges, with a range of great delivery options.
Building the mobile app is pretty straightforward and hassle-free. After signing up to the AppMySite platform, they just had to submit their basic details and requirements for their mobile application.
The Mobile App
Aqua Filter Waterhouse was able to successfully convert their WooCommerce website to a mobile app with AppMySite. The app was named Water Filter Store and it clocked multiple downloads in the first week of its launch. Ordering water filtration solutions was never this easy. Links to the app are below.
The Water Filter Store WooCommerce mobile app is loaded with multiple features that come with AppMySite.
1. Native Experience
Water Filter Store app by AppMySite offers its users a premium user experience and is completely dynamic in its features and is in complete sync with the website. Any additions and modifications in the website automatically get populated on the mobile app.
2. Platform Independent
The mobile apps are built for both Android and iOS platforms and are compatible with the latest versions of both.
3. Efficient Checkout Integration
The mobile app’s smooth and seamless cart and checkout feature gives a premium user experience to all consumers. It results in revenue growth as it promotes fewer cart abandonments and dropouts.
4. Highest Return on Investment
Aqua Filter Waterhouse got the best return on their investment with flexible and highly economical plans of AppMySite. With AppMySite, they eliminated the requirement of any technical professionals.
5. Smart Product Search & Filters
The mobile app features the cutting-edge technology of smart product search and filters which helps customers easily order the product or service of their choice.
These features coupled with multiple others have helped Aqua Filter Waterhouse to super-charge their business for growth.
Mobile apps have turned out to be the best invention since sliced bread. The concept of ‘global village’ has reached a new zenith for businesses. Mobile apps are breaking demographical and socio-cultural barriers and allowing businesses to reach the multitudes.
Many businesses have already taken the step forward and built an app for their retail website. Mage Zando is one such retail company that has enhanced business by building a WooCommerce Mobile App with AppMySite.
Mage Zando is not only allowing its customers to ‘buy differently’, but is itself ‘selling differently’ with apps. Their app is named ‘Myzando’ and is currently available for both iOS and Android users.
Read and ascertain how the winning features of the app built by AppMySite have elevated Mage Zando, a retail company in Congo.
Reinventing retail solutions
Mage Zando is an online retail solution based in Congo. It sells clothes, accessories, personal safety equipment, school supplies etc., for people of every gender and age. Before getting an e-commerce app for selling products online, Mage Zando sold them on website. With a considerable number of buyers, the company was doing well.
However, they decided to get an app for their brand and thus set afoot on a journey of widespread success. With the Myzando app, the company has enabled a smoother and more viable communication with its customers. The app has made things easier for the customers and the company.
As people are spending more time on mobile phones, apps earn more loyal customers in comparison to websites. Apps render more comfort and ease and the personalised appeal adds on to the list of winning abilities. Mage Zando is harnessing this potential with its app for iOSand Android users, that has been thoroughly built by AppMySite.
Winning features of App
The apps built by AppMySite have features that can amplify success and reinvent your business operation model. The apps have the ability to rank well and perform well and outstand its competitors. Your customers will be tempted to shop with you and return for more.
The following features make the apps built by AppMySite, outshine others –
1. Compatible – The apps are compatible with the latest versions of Android and iOS and thus run smoothly on mobile devices.
2. Affordable – AppMySite eliminates the need of hiring technicians, coders or designers for making an app. Building and maintaining an app with AppMySite is highly affordable and pocket friendly.
3. Versatile – The Apps are available for both android and iOS users and are highly versatile and interactive in terms of performance and features. Cross platform product menu widens the reach of your audience. Myzando has a high functioning app each for Apple and Google app stores.
4. Native App – AppMySite builds native apps. It means that the app is not just a web-view of your website but has an individual appeal and is highly efficient and intuitive.
5. Real time sync – The app is in real time sync with the website. Any change made in the website, reflects on the app. Updating and publishing information is quite easy.
6. Engaging UI – Engaging User Interface ensures amazing user experience. The app is easy on the users’ senses and functions smoothly. Customers-interaction increases and they spend longer time on app.
7. Social login enabled – Signing up and logging in the app is easy. This feature makes the app customer friendly and gives more personalised insight into the information related to your consumers.
8. Efficient check out cart – Smart searching & sorting allows hassle free shopping experience to customers. The efficient check out cart reduces abandon rates. As the app is brainy enough, up-selling and cross-selling can also be administered well.
9. Multiple payment gateways – AppMySite allows integration of multiple payment gateways in the app. You can also request your preferred gateway and widen the scope.
10. User Analytics – With the app user statistics, you can analyse the performance of your apps and determine the scope of your brand. It helps you in strategising growth-oriented steps for your company. The app dashboard helps you manage it efficiently.
Icing on the Cake
Myzando app is laden with the features discussed above. The salient features enhance the shopping experience of users and boost the sales of different products. The enhanced graphics and designs make the products look alluring and tempt buyers.
The app is easy on senses and allows segmentation. For instance, Myzando has different categories for clothes, bags, accessories etc. It has distinct buttons for sale items and featured products. The highly customisable and visually rich orientation of the app is an absolute delight for the seller and the shoppers.
Besides the features described above, there are several other things that make AppMySite the best mobile app builder. For instance, you can curate push notifications and send it to users. Push notifications, when used smartly, can enhance communication with your customers and boost sales. Myzando can create push notifications about sales, offers, discounts etc., and send it to its users. This personalised marketing strategy can drive sales and also build a bond of trust and confidence.
AppMySite prioritizes customer support and satisfaction. Thus, the app builders can be assured of thorough support and guidance. Moreover, the numerous ad-on products offered by AppMySite can add further value to your app and enhance the experience.
It’s high time to rise higher
Myzando has redefined its business and revamped success. Apps have put it on an innovative and exponential growth trajectory. It’s high time for you to apply the same formula of success to your business.
If you have a retail website, then get a WooCommerce Mobile App for your business. Get in touch with AppMySite and build your own road to success.
Blue Robin International is a successful online liquor store in Uganda that offers same day liquor delivery on orders to everyone above the legal drinking age, which is 18 years in Uganda. They offer all kinds of liquor ranging from beer and whiskey to wine, including premium drinks and champagne.
BRI Liquor was able to easily convert their WooCommerce website to a mobile app with AppMySite. Building the mobile app was very simple. BRI Liquor selected the plan of their choice and submitted their details for their mobile application.
Customisations & Design Requests
Being a liquor store, they had special requests for a legal confirmation screen which only allows people with over 18 years of age to access the mobile application. This involved custom development on top of their mobile application which was implemented with our Custom Feature Request add-on product.
Custom feature request by AppMySite is an add-on product that enables clients to include special features in their mobile application to enhance their offering. Apart from this custom request, the client also sent their own designs for splash screen which was used as a base design for the complete app design and theme.
Another feature request was made to not integrate any payment gateway with the app as BRI Liquor offers payment on delivery options only.
The BRI Liquor mobile app has multiple features that come with an AppMySite mobile app.
Now BRI can offer their customers a premium user experience with their WooCommerce native app that is completely dynamic in its features and is in complete sync with the website. Any additions made to the website, any new product or category will automatically reflect on the mobile app.
Efficient Checkout Integration
Now the BRI customers can experience a smooth and seamless cart and checkout experience with their new mobile application. This helps the business grow as it promotes fewer cart abandonments and dropouts.
Smart Product Search & Filters
The BRI Liquor app by AppMySite features a state-of-the-art technology of smart product search and filters. This helps the customers easily select the liquor of their choice and proceed with the checkout.
This, coupled with many other premium features of the mobile app, has super-charged the business for Blue Robin International.
The BRI Liquor app by AppMySite has been received amazingly by the client and his customers. With multiple downloads in the first week itself, the mobile app is taking the Blue Robin International brand to new heights.
This is what BRI Liquor had to say about the mobile app by AppMySite.
“Thanks for the app, it looks great!! Thank you for the good work and we are glad that you have delivered as promised.”
The Mobile App
Now ordering liquor online has been made very easy with the BRI Liquor mobile app. One can download it from the Apple App Store, the link for which is below.
Taking your business to the next level with a native mobile application has been made very simple with AppMySite online app creator. To take your online business to new heights, turn your website into an app. Get in touch with us to learn more.
The emergence of mobile applications has become a boon for businesses. Apps have revamped and advanced the world of technology, communication and m-commerce. Every business that is flourishing or is willing to flourish, is getting an app built to widen the reach of its products. If you tell stories and earn your living by providing infotainment through a website, a WordPress Mobile App Builder can amplify the reach of your creativity amidst your audiences. You can also convert your WooCommerce website to mobile app and win a greater number of buyers. Stay tuned and discover more about the best mobile app builder tool available online.
Why build an app with a DIY tool?
There was a time when building an app was a Herculean task and an extravagant affair. With the commencement of DIY mobile app builder tools, the need of expert coders and developers eliminated. Traditional methods of app building also required a lot of time. But, with the tools available online, the process has become more feasible and saves time and money.
However, it is important to find an efficient alternative as many tools are incapable of building a professional app and fail to deliver what they promise. Here, we are comparatively analysing two most popular platforms that offer app building solutions. This study will help you in finding the best native mobile app builder for your website.
AppMySite and BuildFire – The two players
The market has plenty of DIY app builder tools, but only few can actually perform. AppMySite and BuildFire are two of the best app building tools available online.
Almost half a decade old, AppMySite has been in the market for quite sometime now. In this span of time, it has made a considerable mark in the market. With numerous happy customers and users across the globe, AppMySite is appealing more people with its maverick features and allegiance to customers.
BuildFire, on the contrary, has been in the run since a longer period of time. It offers many software solutions and app building is one of them. BuildFire is less like a tool and more like a service provider that caters to customers’ needs.
As we proceed, let’s discuss about the viable features of both the tools.
BuildFire v/s AppMySite – An insight
BuildFire – App building is one of the many solutions that BuildFire offers. In terms of mobile app development, it offers two options. A user can build an app himself or get BuildFire to make one. Although, it offers versatility in terms of the process of app building, the very purpose of finding a DIY tool is lost.
The website reads that the ‘build it yourself’ option is best for people who are well versed with website building templates and HTML &/or CSS. This implies, that it is not fit for a beginner who wants to build an app with little knowledge of the software and tools.
AppMySite – Unlike BuildFire, AppMySite provides more easy, absolute and crisp solution. It talks only aboutbuilding a native WooCommerce app or WordPress app and delivers.
It is way less confusing and easier to build an app with AppMySite as the customer has clarity about the process. It does not ask for specific skills in users to build an app. ANYONE with basic knowledge of tech, can build an app with AppMySite.
Features to Behold
The BuildFire website is bulky, complex and information mongering. The customer might have to open many pages and go through unnecessary details before actually getting what he wants.
However, AppMySite takes you to the app building process without much ado. The interface of the website is user-friendly and convenient.
AppMySite customer support feature is a winning deal. Unlike BuildFire, that makes the process confusing with many questions unanswered, AppMySite offers ample support to customers.
A friendly approach from the other end can ease your process and building a mobile app can become a cakewalk. AppMySite understands this and extends support through e-mails, chats and calls.
BuildFire limits its perks and advanced solutions to other app building options that require help from their experts. However, AppMySite has no such opacity.
Many features like free native app building and demonstration, social media integration, advance design and flexibility, multi-platform support, content management system, secure transactions, payment gateway integration, free push notifications and additional purchase options come in handy with AppMySite.
As a website owner, one builds apps for customers and their experience matters. While apps built with BuildFire are good from e-commerce perspective, they lack the detailing.
The apps built with AppMySite have cross platform product menu. It is easy to publish an app with AppMySite. One can also analyse the user statistics on their AppMySite dashboard and use it to steer growth.
With the Add-on features of AppMySite, customers can promote their apps on stores and be ahead of their competitors. BuildFire is confined and solely dedicated to the mechanism of app-building. But, AppMySite has a wider approach for long term customer satisfaction.
The pricing plan of a DIY app builder should be affordable to serve the very purpose of it. A heavy, or unclear pricing plan is bound to turn off customers and make them bounce off.
BuildFire has multiple app building options and complex pricing plans that can lead to confusion and hence result in a costly affair.
However, the pricing plans of AppMySite are affordable, flexible and transparent. You just need to choose your platform and subscription plan according to your needs and proceed to publish the app.
CODA – Final Word of Wisdom
In this comparative analysis of the two most popular DIY app building tools, we have delved deep into the study of features. In conclusion, we can say that BuildFire has a versatile and varied approach towards building app for its customers. However, due to lack of coherence and clarity, it can become bewildering.
On the contrary, AppMySite offers a focused and streamlined solution as a DIY mobile app builder. It is equally suitable for beginners and for people who are tech-savvy.
We have listed the salient features of AppMySite and Buildfire that can help you in choosing the best. If you are in pursuit of a dedicated platform that curates exactly what you want, AppMySite can be more helpful. Choose the native mobile app builder that offers a holistic solution to your app building needs.
With both App My Site and Appy Pie, you can start with a subscription pricing plan to build an app for your business. Both have different pricing plans to fit a range of business needs. Both the tools have many features that provide a high-quality user experience.
However, if you are struggling between App My Site and Appy Pie, you are at the right place. Go through the comparative analysis listed below and choose wisely.
We will help you review their features, pricing and other details that makes them unique. Let us take the comparative tour –
Appy Pie – Apps for Everyone
Launched in the year 2014, Appy Pie has delivered about 2 million apps. In fact, the company calls itself ‘the fastest growing cloud-based mobile app builder software’. You must be wondering how this app maker manages to take such a big slice of app builders’ market.
In a quick glance, know the two most important reasons behind their success.
First, they offer a free version and claim that you can integrate impressive features and promising services. It tends to support a ton of features like CRM and Augmented Reality.
However, if we are speaking of reality, we have seen that these features are deceptive. While the site is good enough for building a basic app, for having more advanced features, you have to rely on third-party solutions and pre-made templates that are far from remarkable.
You must be wondering if it is worth creating your mobile app with them. We have listed Appy Pie’s pros and cons below to help you sail through it:
Appy Pie – Pros
1. Ease of use:
Appy Pie offers user-friendly and easy-to-use app building platform. You can click on ‘pages’ to enable certain functions within the app. If you want to have a basic app, you can create it in minutes. Moreover, you can build the app and preview a basic version of it from their web page, without signing into the account.
Appy Pie also gives you the option to add a significant number of features or pages for your app. These features are listed under categories viz., Social, Commerce, Contact, and Information. Most of them can be added directly, but the ones that are left need to be added through third-party integration.
3. E-commerce and Marketing:
With Appy Pie, you can easily create an in-app store, or link it to the existing store on many platforms, like Shopify, Etsy, Amazon, and more. They also offer members’ cards and loyalty programs. Along with these marketing tools, Appy Pie also provides analytics of the app.
Appy Pie – Cons
1. Advanced features:
Appy Pie claims that you can build an app at par like Uber or Tinder. This is plain theory. In reality, you will need to integrate your app with external third-party developers. Google Firebase, PubNub, GrubHub, or Vuforia come as a surprise as external mobile app developers. In addition, some of these external services are expensive. Users availing these services from Appy Pie might feel duped.
2. Design and Flexibility:
Appy Pie uses a bit dated template (s). All the published apps of Appy Pie tend to look the same. You can only tweak a few things like the background images and layout options, but cannot go beyond this.
3. Poor UX:
The user experience with Appy Pie mobile apps is frustrating. They have made loads of efforts with their tutorials, but one can still be left with tons of questions while building an app with Appy Pie.
Now that you know the pros and cons of Appy Pie in terms of features, let’s go through their pricing plans –
Appy Pie – Pricing
$29/app/month Basic (Ad-Free Experience)
Supports Progressive Web Apps and Android platforms only
No premium feature
Unlimited app editing
5000 push notifications
Customer support through e-mails only
Appy Pie branding
$57/app/month Gold (Best Value)
Supports Progressive Web Apps, Android, and Apple platforms
Unlimited app editing
25000 push notifications
Customer support through e-mails, chat and call
Appy Pie branding
$85/app/month Platinum (Most Popular)
Supports Progressive Web Apps and Android platforms only
No premium features
Unlimited app editing
5000 push notifications
Customer support through e-mails only
No Appy Pie branding
What we like: Appy Pie offers interesting niche features as well as many integrations that are good to use.
Needs improvement: Appy Pie proposes poorly designed icons and templates. Mobile apps appear as an amateur and become unresponsive at times.
App My Site – A Feast of Features
Launched in the year 2018, App My Site is the simplest, fastest and most efficient online app creator for your existing e-commerce website. App My Site offerse-commerce solutions for online businesses to engage in new and returning customers by building a versatile mobile app.
It has published around 30,000+ mobile apps built on a variety of platforms. Also, it has solutions for all leading CMS websites and e-commerce platforms. Besides helping businesses to expand their reach through a mobile app, it also creates seamless, aesthetic, and intelligent mobile applications to make these businesses future-ready.
App My Site offers advanced features and believes in changing the way people create an app from the website.
Are you willing to take that opportunity? Turn your website into an app with the native mobile app builder to ensure that you do not lose your potential customers and lag your competitors.
Here’s a sneak peek of what App My Site offers to industries to evolve their businesses. Let’s get started –
App My Site – Features
1. Free app-building:
With App My Site, you can build a mobile app free for your business with ample features to increase your customer engagement.
2. No coding required:
With App My Site, you can create an app without any coding or technical skill. Anyone can convert their WooCommerce website to a mobile app with this tool.
3. Flexible subscription plans:
App My Site offers flexible pricing plans and easy subscription models that do not burn a hole in your pocket.
4. Quick app delivery:
One of the most exceptional features is quick delivery of mobile apps. App My Site delivers fully-functional and thoroughly tested mobile apps in no time.
App My Site allows businesses to integrate their social media handles into the mobile app to promote their brand extensively.
7. Multi-platform support:
A WooCommerce mobile app builder supports multi-platform operation to convert your website into native apps for both Android or iOS.
8. Smart search filters:
App My Site features smart filters and intelligent sort and search options. These options enable users to find relevant products in the app.
9. Layered navigation:
With a smart user interface having well-planned navigation, you will have a user-friendly purchase and browsing environment in your mobile apps
10. Content management system:
You can add as much information about your business, or publish blogs as you want on your website to engage customers.
11. Safe and secure transactions:
App My Site incorporates a seamless integration of payment gateways in your app to enable users to make safe and secure transactions.
12. Completely in-sync with your website:
Mobile apps built with App My Site are a complete reflection of your website. It simply means that whenever you add or delete something from your website’s backend, it will reflect in the app in real-time.
13. Unlimited push notifications:
By building your apps with App My Site, you can reach your target audience with easy-to-send notifications. You can send infinite personalized push notifications and enhance your customer engagement to the business.
14. Other premium features:
While creating an app, you will get a wide range of features, such as in-app purchase, push notifications, payment gateway integration and much more.
Level up your business with mobile apps built with App My Site. Let us study the App My Site pricing plan:
Customer support through e-mails, chats, and calls
Quick app delivery time
No App My Site branding
$70/app/year For iOS apps (Best Value)
Native, responsive, and fast-loading Android app
Sign-in with social media enabled
Unlimited push notifications
Complete sync with your store
Safe and secure transactions
Customer support through e-mails, chats, and calls
Quick app delivery time
No App My Site branding
$90/app/year For both Android and iOS apps (Most Popular)
Native, responsive, and fast-loading Android app
Sign-in with social media enabled
Unlimited push notifications
Complete sync with your store
Safe and secure transactions
Customer support through e-mails, chats,
Quick app delivery time
No App My Site branding
What we like: App My Site is the best mobile app builder for WooCommerce and WordPress and is coming up for more, like Magento, Shopify and so on.
To sum up
We have seen that Appy Pie offers decent basic features for an app. With its easy-to-use platform, you can even create an app in minutes. That is quite impressive, but in particular, if you want to create an advanced in-app store for your business, Appy Pie fails.
Appy Pie’s app editor does its job if you are happy with mobile app’s dated designs. Also, if you are searching for the finest-looking app designs and templates, Appy Pie is not for you. Similarly, some UX choices of Appy Pie do not make sense in app-building. For instance, if you have to edit certain settings in the app, you will be unable to do that.
While Appy Pie has introduced video tutorials on how to build apps using their platform, one should still be cautious while creating a mobile app with them. This app builder makes a lot of promises, but one cannot create the next Uber, Airbnb, or Tinder, as promised by them.
Appy Pie is an old name in the industry, but it doesn’t offer a lot of features to implement directly to the app. One needs to deal with third-party integration for that. Also, these features are not worthy enough to invest hundreds of dollars for building an app with Appy Pie.
We would like to suggest that they should concentrate on fewer features, instead of adding new ones all the time.
Contrary to its competitor, App My Site is a simple yet efficient online app maker. It helps you build native mobile apps for both Android or iOS platforms. Use App My Site and elevate your business to outperform your competitors. All the CMS websites and e-commerce platforms can make their mobile app with App My Site’s advanced mobile app builder solution within a few days.
App My Site can be your best bet for building a mobile app for FREE. It is one of the rare app builders that let you build your app for free. Whether it is a web app, an Android app, or an app for iOS, it suits all.
With unique features and shoestring pricing plans, App My Site is a clear winner here and certainly the best alternative to Appy Pie.
Still confused? Go through the differences between Appy Pie and App My Site again, and make a choice of the best WooCommerce mobile app builder that helps you stimulate your business towards progress.
Convert your WooCommerce website to a premium native mobile app and get exclusive features integrated into it.
To know more about mobile app building with App My Site, drop us a line or query at our ‘Contact Us’ page today!
Most business owners who are on a path of their entrepreneurial journey, are either building a mobile app or are exploring options to create one. Mobile applications are not a short-lived concept and will probably continue to be popular until we don’t stop using our smartphones.
Not only have mobile apps added value to businesses, but they have also become an undivided part of all progressive businesses that look forward to sustainable growth.
Every business, irrespective of the niche they cater to, should own a mobile application to sustain and grow because the customers demand so. Presently, customers expect to download a mobile for any service they are seeking.
Looking at the popularity of mobile apps in the year gone by, let’s see which industry adapted to this change to grow substantially.
Zomato, Food Panda and UberEats developed mobile apps to drive more business for restaurants and to provide doorstep delivery to the customers. The launch of these mobile apps proved to be a game changers for the food industry and inspired many to build a one for their business.
Most entrepreneurs who own restaurants, cafes and food delivery trucks, instantly wanted to follow the lead generated by these top-notch brands. The reason was simple, a mobile app would not just offer an excellent experience to the customers but also save them from taking orders on the phone. A lot of operations which earlier required human attention could easily be managed by these apps, creating an efficient working environment for the entire staff.
Additionally, restaurants could attract more customers by offering more discounts and coupons through these mobile apps.
Entertainment is probably one sector where people spend most of their time on their phones. Spotify is among the biggest names in the online music industry, allowing people to effortlessly stream their favourite music for free. Netflix launched its iPhone app in 2011 and has significantly grown ever since.
Businesses that own a radio channel or an entertainment website and are hoping to tap their target audience, it’s time they turn website into app. It is now possible to convert a website into a mobile in a code free environment, on a smaller budget and much lesser time.
In the hustle of our daily routine, we often fail to make time for religious activities that constantly creates guilt in our heart. The busy routine of people, especially the ones who live in cities, makes it utterly difficult for them to visit the Church and follow the sermons of the pastors and priests.
To overcome this challenge and to help connect with a larger audience, religious organisations invested in building mobile apps. With the help of mobile apps, these organisation could break the location barrier and helped members of multiples churches stay connected.
Some of these apps also allowed members to make donation from within the app. Additionally, it was easier for organizers to plan an event through the app by inviting all members through push notifications.
Social media has brought people from different parts of the world together, which connected them through their common hobbies, interests, work, dating status and more.
When we think of social networking, we only think of big names – Instagram, Facebook and Twitter. However, 2019 witnessed mobile applications that were launched on a much smaller scale but still became popular in their geographical regions.
Businesses came up with mobile apps that connected people of a residential community, where they could easily raise a request to see carpenters, house help, plumbers and more. It is not mandatory to spend a huge budget to build such mobile apps. You can simply take help of an app builder to create an app on a smaller scale.
Real Estate Industry
In the past, real estate businesses attracted customers by listing themselves on popular websites. This platform restricted the property agents from adding numerous images and content of the property they wanted to sell. Additionally, the process of renewing the subscription and paying more to stay on the top of the list was a pain.
To rise above this challenge, property agents started invested in building real estate app of their own business where they could list residential property, commercial offices, farms, all in different categories. Alongside, they could add images, content and reviews from existing customers.
Like other industries, mobile apps have gained a lot of popularity in the wedding industry too. Wedding planning became a digitalised process through websites and was mobilised with the help of apps.
The intensity of the planning that is needed in organising a perfect wedding can be taken care of by mobile apps. Not only have mobile apps made it easier for customers to plan their entire wedding on an app but also made it simpler for organisers to stay in touch with both their clients and the vendors.
From keeping a track of the appointments to select the most appropriate vendors, could all be managed by a single mobile app. Wedding planners that already own a website, can simply turn website into app that will bring together your clients and your vendors for a perfect wedding.
The change began when retail outlets were taken over by e-commerce websites, simply to provide more convenience to the customers. Most e-commerce businesses want to build a mobile application, irrespective of their popularity in the market. The truth is that mobile apps have empowered small establishments to compete with bigger brands.
Customers are happier in downloading a mobile app and shopping on the move rather than stationing themselves on a desktop. Convenience is above everything in the present, which is just what a mobile app does.
WooCommerce mobile app builder is the most talked about tool that businesses are going with, to convert their website into a mobile app. It is simple, code-free, affordable option that saves time.
A lot of businesses from different industries invested in building a mobile app and only saw a positive change in the overall growth. The reason is simple, customers prefer mobility above everything.
While it is important to build a business app, it is not necessary to pump in a big budget to develop one. You can always go with a WooCommerce mobile app builder to kick start the creation of your mobile app.
Drop in an inquiry on App My Site to build an app for your business today!
With rapid technological advancements in the industry and the breakthrough of mobile technology, everyone has got easy access to the internet. Worldwide mobile internet usage has surpassed desktop in 2016.
This has led to businesses launching mobile apps for their brands, which helps them capture greater markets and increase customer engagement and retention. There are multiple other benefits that brands avail when they turn their website into app, and this is especially true for e-Commerce businesses launching into the mobile market with their mobile apps.
When we talk about e-Commerce websites, we cannot ignore WooCommerce, the ultimate platform to build e-Commerce websites. With over 75 million WooCommerce websites online, every WooCommerce business wants to convert their WooCommerce website into mobile apps.
This has led to a rise of multiple mobile app builders which this makes it very difficult for businesses to select the online app creator to build their WooCommerce native app, as this app will be the face of their brand in front of their audience.
This article will help you understand why AppMySite WooCommerce app builder is the best bet when compared with Mobikul, which is another renowned name in the industry. AppMySite offerings and features are unique that outrank Mobikul or any other online app maker today.
Let us look at a detailed review and comparison between both.
Mobikul – Features & Review
Mobilkul offers both hybrid & native mobile apps for WooCommerce websites. A business manager without technical knowledge would not be able to select a better option between hybrid and native mobile app.
This makes Mobikul a great solution for people who have a static website and will never need to make any change to their website after it is converted. However, businesses that are dynamic in nature and repeatedly need to make customisation to their website, can face challenges after signing up with this platform.
Additionally, Mobikul is offering its WooCommerce native app solutions at around 373 USD which can be another hindrance for small business owners who don’t have the budget for a long-term commitment.
Now that we’ve seen an overview of Mobikul’s offerings, let’s compare it with what AppMySite WooCommerce mobile app builder has to offer. AppMySite offers a fully native mobile app that if fully dynamic in nature. These premium apps not only enhance your customer’s experience but also are completely in-sync with your website. Any modifications on your website automatically reflect on your mobile apps.
You will not have to commit a change or submit an app update every time you make any modification on your website which is a very unique feature of AppMySite when compared with its competitors in the industry.
You also get to let your customers apply coupons while they are on their checkout screen. Your customers also get to apply filters for an easy shopping experience.
AppMySite lets you integrate the payment gateway of your choice, while many other app builder platforms restrict you to using a payment gateway of their choice only. This also includes features like international payment options, cash on delivery, wallets and credit/debit card payments. This ensures completely secure transactions that help you build trust with your customers.
Another feature that AppMySite offers you that Mobikul doesn’t if the ability to fully Customise your app design, colours, look and feel of the UI. The app theme colours can be updated as you like, add CMS pages & even add blogs if you like. Add and update design works for logos and splash screen. Any change that you make on any one page will automatically be reflected on all the screens of your app.
AppMySite lets your customers create their own personalised profiles. Your customers can access the account and view their orders, the statuses of their orders, request refund or replacement and view all other details of their shopping history.
A feature that is unique to AppMySite is that with AppMySite app builder, even if you do not have a website, you can get your app built. With AppMySite’s integrated website builder anyone can provision a website for themselves along with their mobile apps.
AppMySite’s free app builder allows anyone to completely customize their mobile app and try and test it, that too for free. This gives the users complete control of their design and UI / UX. They can upload their own logos, colours and designs for their app, and get a real-time preview of their selections.
Lastly, AppMySite also offers flexible monthly, yearly and one-time payment plans that fits everyone’s budget. AppMySite is currently running a very attractive discount on all its plans. When compared with the pricing plans at Mobikul, you can get premium mobile apps for just $90 with AppMySite whereas you get the same plan for $373 with Mobikul.
While Mobikul has some good features to offer but it does not match the offerings of AppMySite, especially for the investment that it demands. We’ve seen above how AppMySite easily outshines and outranks Mobikul with its innovative and futuristic solution that is well suited for both big and small businesses alike.
If you have alreadyinvested your time, money, and efforts in building a fantastic mobile website, you should understand that your customers want your business information on-the-go. To understand, ask these questions to yourself:
How often customers take a picture of your product and share it on their social accounts?
Does your website voice out when a valuable customer walks in your door?
Can your website offer exclusive perks and discounts to high profile customers?
Does your website give coupons and incentives to your regular customers?
Does your website customize the shopping experience for your regular visitors?
These are just a few examples that a mobile app offers an inherent marketing value over a mobile website. Within app capabilities such as biometrics, geolocation, sensors, and cameras, the possibilities of gaining customers’ trust in your brand are virtually endless.
If you are still wondering whether your business needs a mobile app, think about the role of smartphones in this modern-day and age.
Mobile is the king
The average smartphone users have gone from spending only a few minutes a day on their mobile device to spending nearly three hours each day consuming mobile digital media since 2008.
Around 90% of those three hours each day is spent interacting with mobile apps, over 10% spent on mobile websites. The trend is only growing year over year.
A Google has released a research in November 2013, that maps out the path of purchasing power of mobile shopping across a significant number of verticals, including restaurants, travel, fashion, health, automotive, home and garden. The results were surprising: nearly three in ten consumers began their path to purchase on mobile apps.
About 48% of users have purchased products using mobile search, far below the percentage using the search on a desktop. The use of mobile topped the use of desktop in 2014.
42% of smartphone users who browse products on-the-go purchase within an hour.
69% of these on-the-go users will convert their shopping in the store.
If you are banking on your mobile website to draw attention to your customers, you need to think again, because:
Consumers are now more dependent on their mobile devices to make a purchase, and they expect information on demand
Proximity is the key to conversion or retaining your customers. Geolocation services enable many businesses to predate and meet their customers’ needs
Mobile marketing is the key to capitalizing on impulse shopping by delivering a personalized shopping experience to customers.
Mobile website vs. mobile app
With limited resources and budgets, mobile marketing is not a proposal.
In fact, a mobile website and a native mobile app work together to accomplish your marketing objectives and build your revenue goals.
Have a look at the functionality and advantage of both mobile websites and mobile apps.
The marketing objective of a mobile website is to attract new customers, whereas mobile app helps you create loyal customers to get a competitive advantage
To use a mobile website, you need to open a browser and enter the website URL. However, the mechanism of a mobile app is simply to tap an icon on a smartphone screen
User interaction on mobile websites is likely to complete an activity and exits. On the other hand, mobile apps offer their users an open, two-way, and ongoing user experience
Mobile websites are more responsive to search queries in the case of mobile advantage. Mobile apps are easy-to-use and help in increasing customer engagement, that brings loyalty.
Businesses limiting their mobile presence to a responsive website and risk the ‘buy and bye’ scenario. In this case, a customer finds you on a mobile search, shops or even makes a purchase, and disappears, perhaps forever. Conversely, businesses focusing solely on mobile marketing via an app might miss out on finding new customers.
The most successful trick is to make your users use your mobile website and convince them to download your app. This strategy generates an opportunity for profitability, ongoing relationships by creating engagement, building loyalty, expanding social reach, and delivering highly personalized shopping experiences for your customers.
Many small businesses are using mobile apps
Pretty much every smartphone user has an app from major retailers, and you will be surprised at how many small businesses are getting into the app market.
An app development company presented statistics on how small businesses are using apps to achieve their goals. Highlights from the study:
Around 15% of small businesses created a native app by late 2015. Of those apps, one third were developed in 2014.
18% of small businesses plan to build or launch an app in the upcoming years.
Small businesses also listed their reasons for creating a mobile app. Have a look:
To improve customer service (76%)
To increase sales (37%)
To compete with other businesses (35%)
Conclusively, small businesses found their mobile apps were most useful for:
Using push notifications to engage their target customers
Rewarding loyal customers with offers and discounts
In-app selling, orders entry and payments, streamlining retail trade, and liberating staff to use their time in other chores
You must have heard an adage, that it costs you less to retain the customer in contrast to acquiring new ones. Just imagine, your business app can go a long way toward achieving your goal.
Plan building your mobile app
Depending on the scale of your organization, the first step is to hire a group of employees who can build your app and represents your business to the market through the app. Else,you can also get help from WooCommerce mobile app builder, like App My Site that understands your prerequisites and build your app accordingly in affordable prices. You only need to provide CS/CK keys and a URL of your WooCommerce website to the app-building company to create your app.
Now, you need to decide on the objectives of building a mobile app of your business. The decision of building an app falls into one of the three categories, such as acquisition, engagement, and conversion. Next, consider the features of your mobile app that you will need to achieve.
Here, we will discuss the most popular app features that you can include in your app:
Push notifications are one of the most valuable app features. This app feature enables timely, relevant, on-demand communication with the customers. If these notifications can be combined with location-based messaging, it can provide a personalized experience to your users.
Geolocation and map integration
Integration of maps and geo-location can identify the location of your app users and give them detailed directions on how to find you. Give your VIP customers an advantage by offering location-based coupons and incentives.
Mobile shopping or mobile payments
Must-have feature of mobile apps. Give your users an opportunity to make a purchase of products and services from your mobile app with mobile payment gateways. The user experience of your mobile app should be as easy as possible for your customers.
Integrated loyalty program
Incorporating a loyalty program into the app will increase customer engagement towards your brand. Customers can easily procure, monitor, and redeem their loyalty points using their mobile device.
Integration of social accounts
Allow your users to sign up on the app through their social media accounts. This makes it easy for your customers to connect and engage with you, without spending too much time on keying different usernames and passwords for multiple accounts.
Give your users a helping hand by including all your contact information, such as one-click calling, emailing, and social connections. You can also add step-by-step directions with a single tap to the contact page of your app.
Virtual reality has become a huge marketing tool and a way to build an engagement. If you want to show your customers how they look in a new pair of spectacles, or may want to convince them that the black leather couch would look great in the living room, you can add this feature to your app.
Smart sync and smart updates
With a mobile app, you can automatically push updates and sync content across all your digital channels. A mobile app built with AppMySite offers this ultimate feature that helps in real-time sync of all your products on your app (the changes you will make on the website will reflect on your app).
After mapping out what you want your app to do and the features you want to include, answer these critical questions, such as:
What platform will you use for your app-building? Google Analytics will give you an insight into what devices your target customers use.
What is the timeline for your app launch? Is there any special event, such as the opening of a new branch, or the introduction of a new product or service, that would unite with your app launch?
What is your budget for building an app? Take account of the development, support, and marketing costs in your planning.
Where would you prefer to build your app?
Market your app on a small business budget
The app launch is the first step after you have successfully developed one. Getting your potential customers to download and use it takes just as much work.
Marketing your business app on a small budget requires a creative approach that maximizes your sales and revenue.
Build a landing page on your website to promote your app. A landing page is used for app discoverability and SEO (search engine optimization) on a mobile search after a launch. Ensure your mobile website and social accounts are linked to your app’s landing page to showcase your app’s useful features with compelling screenshots and videos. Figure out your user ratings and reviews to get more visibility before building a landing page.
Look into your existing customer base and offer them an incentive to download your app. A free sample, discount coupon, or loyalty points can be all attractive offers you can provide to your users. Do not forget to ask your app users to rate your app as this affects app store discoverability.
Also, you can reach out to social influencers and ask them to review your app. This can be a great way to yield powerful benefits in terms of app exposure, traffic, and backlinks that further improve your search results. Keep remembering that app store discoverability and SEO work hand-in-hand, you cannot just rely on Google Play and App store searches to get your app in front of your customers.
Pay attention to a few things for app store optimization too, like:
Carry out the keyword research process
Design an eye-catching app icon
Incorporate compelling screenshots
Write top-notch descriptions (short and long)
Get good ratings
Mobile app marketing is an ongoing process, but once it pays off, it will be a good return on investment.
The road to ROI (Return on Investment)
No matter how you develop and support your app, you should always keep an eye toward recouping your app costs. Measure the impact of your investment on your overall marketing strategy.
Reaching new users
Number of app downloads
Number of active users
The growth rate of new users
Retaining existing users
Number of app sessions per user
Length of an app session
Interval of an app session
Number of permissions granted access to location, photo library, and more
Churning rate (total number of customers divided by uninstalls for a determined time interval)
Creating paying customers
The average revenue per app user
Transactions per customer
Customer lifetime value
Measure these KPIs to financially validate your decision to create an app. These indicators will help to identify strengths and weaknesses in your overall mobile marketing strategy and identify areas to build an app on loyalty and engagement to generate even higher returns.
If you have been hesitant in the past to jump into the mobile app market, is time to realise that every business is competing in the mobile realm as it becomes a necessity for businesses of every size. Having a mobile website can be a great first start, but a mobile app can give you an edge in creating a highly engaged and loyal customer base.
If you already have a mobile application live in the app store or are planning to turn your website into an app for your business, then this is a must-read for you. You’ve built a stunning mobile application for yourself, it is highly intuitive in design and works even smoother than you thought it would. You’re even starting to see some traction on it, some downloads and a few comments and share.
But do you actually know how successful your mobile app exactly is? The success of a mobile phone depends on the main KPIs (Key Performance Indicators) in the mobile industry. Once your application goes live, it’s out there in the world for your users to download and use.
To understand how well your app is performing, you must track its performance against the standard mobile app KPIs. These KPIs are the top mobile app metrics for success that help you determine the success of your app.
But how exactly do you track your progress towards your goals and business objectives? It all begins by defining the KPIs and industry-relevant metrics that matter the most for your mobile application. To determine your KPIs, you must first define what success means to you when it comes to your brand’s mobile application, as well as determining how to measure the indicators along the way.
Defining key metrics for mobile apps involves stating what good performance means to you in relation to your app as well as find out how to measure mobile success indicators along the way. In other words, defining unique KPIs means determining what good performance looks like and how to capture and measure the various indicators along the journey.
The final step is then tracking metrics of performance for your mobile application against these KPIs and performance metrics.
That being said, defining metrics used to measure success for any mobile app should be included in the development and marketing phases of your mobile application itself so that you are collecting all the necessary data that you require for tracking from the beginning.
There are multiple KPIs and performance metrics that can be broadly defined in the following segments.
General mobile app analytics metrics
User Engagement Metrics
User Experience Metrics
Financial KPIs or the Revenue Focussed KPIs
Mobile App Marketing KPIs
App Store Optimisation (ASO)
General mobile app analytics metrics
Be it the developers or the marketing team, these general KPIs are tracked by everyone involved in a team. These general KPIs give us a general overview of the mobile application’s performance.
That being said, how much weight each KPI carries totally depends on the nature of the application and its stakeholders.
1. Mobile App Downloads
Mobile app downloads is the most obvious measure of how successful an app is. This metric, when compared with the given time period, gives us an even better measurable metric. This KPI measures how popular an application actually is.
For example, if measure app downloads for an app that gets a million downloads in one year will be deemed more popular than another app that gets a million downloads, but in say, 10 years. Even the interpretation of the same metric may be different for different people. The same 1 million downloads in 1 year may be interpreted as success for some and maybe too slow for others.
Whichever the case, you must track mobile app downloads as measuring app downloads will point you to the areas which need to be improved on. Could be the application development and enhancements or marketing strategies.
2. Total Installs
Total downloads app metric alone is not a fair representation of how well your mobile applications are being received by your users. You should actually be tracking the number of installations of your mobile applications as well.
You can easily set up app install tracking using Google Analytics for both Android and iOS. If you wondering how to track app installs then here is a step-by-step guide on how to do that.
Similar to the above app metric, you should also keep a track on the number uninstalls of your mobile applications. Your audience may choose to uninstall your app for a number of reasons, and they don’t even leave feedback in the majority of the cases.
If the uninstalls are happening majorly after an update or modifications in your application, then you have a clear indication of what may be the reason. Sometimes, this exodus is also seen after certain marketing campaigns, a marketing campaign that may not be well received by the audience may lead to an increase in total uninstalls.
These mobile metrics will help you understand how your application is being perceived by the audiences.
To download a mobile application is one thing, but for a user to be willing to register on your app with personal information is another victory altogether. An increasing number of registrations is always a positive sign for your brand as more and more people are now trusting your name and are willing to make the purchase what you want to sell to them.
Their data can be further utilised for marketing other products on your brand.
The next step after registration on your mobile application is subscription or payments. If your subscription rates are increasing then that means you have even more users on board that are willing to spend their hard-earned money on your product.
This directly translates towards your revenues and then profits. Additionally, keeping a track of how much time a user takes to subscribe or to make the first payment after registration will help you understand your users’ behaviours on your mobile application.
This is a metric that totally reflects on the technical aspects of your mobile application. Obviously, in an ideal world, you’d never want your application to crash.
But in the real world, applications do crash sometime sooner or later. Keep a track on the number of crashes as it will eventually only help you improve the performance of your mobile application and eventually improve the overall experience for your user and retention rates.
Upgrades are fairly expected for a mobile application. Every business enhances its offerings from time to time and as a result roll-out an upgrade in their application. Alternatively, many mobile applications do have premium offerings in them for which a user an upgrade to by paying a premium.
For both cases, you can check the number of upgrades against the total number of active users for a given period. This will give you a great insight into how many people are willing to spend more for your premium offering.
Additionally, you can track the time a user takes to upgrade from freemium to the premium version of your offering. These metrics also give you great insights into the user experience of your mobile application.
8. User Growth Rate
This is a general KPI metric that not many businesses track but it essential none the less. You’ll track this not only to ensure that your consumer-base is growing but also to get an insight on how your users are growing.
Does this metric experience a spike on a special occasion or an event? Or is it due to a current marketing campaign, price modifications, discounts, deals or any updated in the mobile application or any other activity? How slow or fast is it is another insight that can be gauged from this metric.
A simple formula to calculate this growth rate of users is below:
User Growth Rate = ((Present – Past) / (Past)) X 100
User Engagement Metrics
Apart from the general KPI metrics, there are many metrics that can be the deciding factor for a mobile application’s success or failure. These other user & app engagement metrics discuss the users’ retention and engagement with the application, including how, when and where your users connect with the application.
The major user engagement app usage metrics are discussed below.
1. Daily Active Users (DAU)
One of the best ways to predict growth for an app is to calculate the number of Daily Active Users within a period of time. DAU is another extension of the Total Daily Sessions.
DAU is calculated by tracking the users who have created an account on your app and have logged in for any interaction. Daily Active Users rate is generally considered as the primary measure of growth or engagement for Web and mobile app businesses.
2. Monthly Active Users (MAU)
Similar to Daily Active Users, Monthly Active Users or MAU gives us the total number of active users over a monthly period. MAU helps businesses track their growth on a monthly basis.
Do note that MAU is generally tracked as total unique visitors who may visit for multiple sessions in a month, so it is important to pay attention to both KPIs.
3. Sessions (AOR or App Open Rate)
Sessions is also referred to as the number of times that a user opens your mobile application or interacts with your mobile applications. The total number of sessions your app generates over a given period of time is a very important metric that indicates the popularity of your app, also referred to as the “stickiness” of your app.
Additionally, you can also calculate the “stickiness” for your mobile application with the below formula. This is also referred to as the App Open Rate or the AOR.
App Stickiness = DAU / MAU
DAU = Daily Active Users (DAU is discussed in detail below)
MAU = Monthly Active Users
Technically speaking, digital analytics defines a session is as a user or device-specific group of interactions that occur on your website or app within a given time frame. It, therefore, becomes important to pre-define what a “session” really means for your mobile application.
Generally speaking, the more the number of sessions a user generates on your app, or more the app stickiness, the better.
4. Session Length
Session Length is another important metric when it comes to tracking the app growth and the total number of sessions. It is not only important to have a high total number of sessions but also a high session length as it indicates the time a user is spending on your mobile app.
Session length is defined as the total time users spend on your app per session. Generally, the more time a user spends on the app, the better. However, session lengths are also sometimes an indication of the number of crashes and uninstall as there is a direct correlation between the two.
That being said, you must be careful how you want to treat session length as a KPI. Some mobile apps, depending on the app’s functionality and objectives, may not need longer session lengths as it may indicate higher conversion times and the total number of sessions, AOR, or depth of sessions may be a more useful KPI to track.
5. Session Interval
Session Intervals helps you understand how frequently your customers are opening your mobile application. It tracks the time between two consecutive sessions. For example, do your customers visit your app multiple times in a day, or on a daily, weekly or monthly frequency?
Generally, the shorter the Session Interval period the better. But then it can also be directly related to the content or product updates on your application. Push notifications, deals and discounts are also a major contributor in enhancing the session interval rates for a mobile app.
If your app is a content-based app and you publish content on a regular interval then you can expect your session interval rate to reflect the same. Otherwise the shorter session interval, the better.
6. Session Depth
Session depth is an interesting metric that defines how successful a session has been from your user. Successful depends on the goals and objectives of your business and your app. It could be conversions or subscriptions or upgrades and so on. For a gaming app, it may mean how much time is a user taking from one level to the next.
Session Depth is defined as the number of successful interactions per session. This metric gives an insight into how many conversions have been made in a session. Are the sessions only being made for browsing your application and if conversions are being made then how much time does it take for a customer to convert after logging on your app.
7. Retention Rate
This metric discusses the number of users that return to your mobile application in a given period of time. In other words, this retention KPI gives us an insight into how much time does it take for a user to come back to your mobile application.
A good retention rate for a mobile app is a good indication of how “sticky” or valuable an app is for your users. This is because more and more users are using the app on a regular or more consistent basis. The higher the retention rate, the more positive indications for future earnings from the app.
The retention rate per mobile application is calculated by the formula below.
Retention Rate = ((CE – CN) / CS)) X 100
CE = number of customers at the end of the period
CN = number of new customers acquired during the period
CS = number of customers at the start of the period
The total number of unique screens or pages visited on your app per session is defined as Average Screens per Visit. Usually, the higher average screens visited the better but it may also depend on your particular goals or objective. Your app may or may not want your user to stick on a particular screen.
On the other hand, if your mobile app is heavily dependent on advertising for monetization then you’d want a higher metric score of Average Screens per Visit as more screens mean more views or impressions.
9. Number of Social Shares
Another metric that is becoming highly popular in the digital world is the number of social shares. The number of times your app is recommended or shared on the social media or the messaging applications the better or your brand’s growth.
No marketing methodology can beat the power of word of mouth. If your app can convince your customers to share with their friends and family on messaging apps and social media then you are set up for success.
Retails applications that sell products (like Amazon) tend to have a high social share number as customers tend to share the product before buying for opinion and after purchase to show off.
However, you must be mindful of when and where your app is being shared, and in what context. Your app must have an inbuilt social media sharing functionality to promote social shares.
10. Brand Awareness
Brand awareness can be defined in multiple different ways but it generally depicts how much awareness is there about your brand amongst your target consumer base. As mentioned, brand awareness can be defined in different ways and different ideas are relevant for different businesses. It can be how many times your brand appears on search engines, or on different relevant social networks and so on.
Needless to say, the more the brand awareness the better for your business and as well as for your app. There are different marketing and branding techniques to generate or grow brand awareness for yourself.
App Churn Rate is defined as the rate at which your users unsubscribe or uninstall your mobile app. While it has a negative effect overall, but studying the app churn rate will help you improve your business offering through your mobile application. A low app churn rate is ideal for every business for obvious reasons.
A sudden spike in the app churn rate could indicate one or more problems with your app or it’s deliverables. It could the latest update, or a new product addition on your app. Sometimes even multiple app crashes lead to a higher churn rate and other times even a failed marketing campaign lead to an increase in the churn rate.
Alternatively, it can also be a consequence of lack of new updates or changes, new content, or newer levels of achievement (if your app is a game or gamified in some way). Churn rate can be measured as a direct opposite of the retention rate.
Churn Rate = 1 – Retention Rate
User Experience Metrics
Even if you feel that you’ve built the best mobile app in the world, it can only be measured by how good your user’s experience on your app has been. It is probably the single most important factor that decides the fate of a mobile app.
Therefore, it becomes highly important to track how well your users’ experience on your app has been. This will let you analyse where and what parts of your app need to be optimised for future updates. An app that doesn’t provide a good user experience is bound to be eventually uninstalled.
Some of the most important user experience KPIs are as follows.
1. Load Time
Load Time measure metrics keep a track how much time your app is taking to load. The time interval from when a user taps on the app icon to the time it becomes active for use is defined as the load time. This also implies the time between app screens as well.
Remember that people are impatient, therefore, if your app takes a long time to load, it’ll end up frustrating your user, which then may result in higher uninstalls. Thus, as low the load time for your app, the better.
There are different devices that can be utilised to access your app and it is a good metric to keep a track of. Depending on your target clientele, it is essential to know if they usually use tablets versus smartphones, or Android versus iOS, or other specific devices app loaders in computer systems and laptops. You can then target your app’s performance accordingly.
Carriers are the devices that your customers use to access your app. It becomes even more important to analyse the carriers that your customer base tends to prefer if you are focussing on a particular geographic region for your app.
4. Performance on OS
It is rare, but some businesses do want to focus on one platform only, sometimes they want to test the waters with one and then plan to launch in the next.
Irrespective of that, mobile app performance metrics on both the platforms will vary as the development for iOS and Android is often done independently. And this boils down to how well the application has been developed for both the platforms
If there is a higher crash or uninstall rate on either of the platforms, it is a very strong indicator that the app needs a thorough investigations as to what the issue is and its repair and modifications on the particular platform.
Additionally, if you notice that your mobile app is attracting users more on one platform than others, then you should also investigate why this behaviour is being observed.
5. Screen Dimensions/Resolutions
This KPI is heavily dependent on the devices that your customers use to access and operate on your app. This KPI is directly related to other performance and user metrics like crashes or uninstalls on your mobile app and can give good insights during releasing future updates.
6. Permissions Granted
The total number of access permissions granted by your customers for your app.
The importance of this metric is immense as you can capture a lot of data from your users to understand user behaviour and optimise your app’s offering for your customers. Do note, ethical utilisation of customer data is advised.
7. API Latency
API Latency is defined as the time interval between the triggering of an API proxy to your app receiving its response. This KPI formula is directly related to an app’s load time along with the behaviour patterns of your users.
Financial KPIs or the Revenue Focussed KPIs
Your brand and your mobile app may or may not the revenues in the immediate focus but regardless, it is one of the most important factors in running a business. Constant revenue is the prime force that keeps a business alive for long.
Everyone wants their app to be profitable in one way or the other and the following KPIs are great indicators to measure the financial stability for your app. If you observe the most profitable apps of all time, then you’ll see that their performance on the following list of metric measurements has been exceptional.
1. Lifetime Value (LTV)
The Lifetime Value, or LTV is the defined as the amount of revenue a user has generated for your mobile app.
When compared alongside with the ARPU (Average Revenue per User) metric, it can be a very effective way to determine the value of an app or total prospective revenue.
Lifetime Value = Average value of a conversion x Average no. of conversions in a time period x Average Customer Lifetime
2. Average Revenue Per User (ARPU)
Average Revenue Per User or ARPU is defined as average amount of value generated per user. This revenue generated can be from various sources like subscriptions, via in-app purchases, paid downloads, ad impressions or clicks or any other form of monetization depending on the business objectives of the mobile app.
A good estimate of the Average Revenue Per User or ARPU calculation can be derived by the total lifetime revenue generated by the total number of active users. Calculating average revenue is easy with average revenue formula or the ARPU formula, it is defined below.
Average Revenue per User Equation = Lifetime Revenue / # of Users
3. Time to First Purchase
Time to first purchase is the total time taken by a user from downloading and installing the app to making the first purchase.
Depending on the business objectives, this can be either an in-app purchase, any ecommerce purchase, or upgrading to a premium subscription or other upgrading to a paid version of the app.
Date / Time of First Purchase – Date / Time Registered
This metric is very straightforward in its nature, it calculates the total number of purchases made by a user on your app.
Depending on the objectives of the app, these purchases can involve any kind of exchange of funds, in-app purchases, upgrades to a premium version, subscriptions, or an ecommerce purchase.
5. Customer Acquisition Cost (CAC)
This metric calculates the total cost required in acquiring a new customer. This can include all kinds of costs like investment on a sales and marketing team if included, the money spent advertisements for your app, digital paid ads spent on app stores and various social media, influencers involved and so on, including the time factored in for marketing costs.
This number can be determined by dividing the total gross revenue for a given time period by the sales and marketing costs incurred in that time period.
CAC = Cost of Acquiring a New Customer / # of New Customers
6. Cost Per Acquisition (CPA)
This metric calculates the total cost required for making every conversion. This includes both, the conversion of a new customer and old customer upgrading or signing up for a new subscription, making in-app purchases or even giving new permissions.
CPA = Total Cost / # of Acquisitions
7. Customer Lifetime Value (CLV)
Customer Lifetime Value or CLV calculates the net profit generated over time by a customer. This is based on the money they’ve spent on making purchases in and on the app, in proportion to the total cost required in acquiring the customer.
Generally, most successful apps have a higher CLV to CAC ratio, which is why a customer base with a high average CLV is a tremendous asset for any mobile app to have.
CLV = Avg value of a Conversion X Avg # of Conversions in a Time Frame X Avg Customer Lifetime
8. eCAC (Effective Customer Acquisition Cost)
eCAC is also referred to as the Actual Cost of Acquiring New Customers and it includes organic discovery along with the marketing campaigns, which includes paid advertising and the time and money invested on and during the marketing process.
Effective Customer Acquisition Cost is measured by comparing the number of new customers to the total number of impressions generated by marketing campaigns. This also factors in the cost of all those campaigns to achieve the final number or the business goal.
9. eCPM (Effective Cost per Mile)
The actual cost incurred per 1000 impressions or actions, that includes both, organic and paid marketing efforts and the cost of time spent inclusive of all other expenses incurred.
eCPM = Cost for Advertising X (Impressions / 1000)
10. Paid Conversion Rate
Paid Conversion Rate is the rate of conversions received exclusively via paid advertisements. Paid advertisements can include any method of marketing for your mobile app that involves a direct exchange of money for mentions or views like PPC advertising, display ads, social media ads, sponsored posts or reviews.
11. Organic Conversion Rate
The rate of conversion achieved through unpaid discoveries is defined as the Organic Conversion Rate. Unpaid discoveries can include discoveries via any way of mobile app marketing that doesn’t involve direct paid advertising or payment for conversions. This includes conversions via organic search, word of mouth via your existing customers, it can also be via mentions on social media, free promotions via influencer marketing, public relation mentions and promotions, related apps in the app store listings and so on.
Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested. Mobile ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments.
When you spend money and other resources on the app (e.g. marketing the app through advertisement) you expect to make profits out of it. For our particular case, the Return on Investment for any marketing technique can be calculated by dividing the total gain in customers or revenue, that your app has generated with the total spent on marketing, including time spent or any expenses incurred.
(Gain from Investment — Cost of Investment) / Cost of Investment
13. Cost Per Install (CPI)
The Cost Per Install measures the customer acquisition costs for your users that have installed your mobile app in response to an advertisement. This includes tracking the installs for paid advertisements rather than organic installs.
Ad Spend / # of Installs Directly Tied to Ad Campaign
Mobile App Marketing Metrics
There are many key marketing metrics that indicate the effectiveness of your marketing campaigns for your mobile application. These KPIs clearly segment the top performing marketing strategies from the poorly performing strategies.
Choosing the right measurable metrics and KPIs for your marketing campaign is essential to efficiently track the effectives of your campaigns. Some of the top mobile app marketing KPIs are listed below.
1. Install Source (Attribution)
The knowledge of where your users found your app first is essential for you to track which segments of your marketing campaigns are performing the best. This knowledge of the sources that attract the greatest number of users can become a driving force for your campaign.
It also gives you an insight on the marketing campaigns that are performing poorly, as well as the information on paid and organic campaigns. This will easily bifurcate the right marketing strategies and the strategies that need optimisation.
2. Virality and K Factor
Mobile app marketing teams do make efforts on getting a mobile app viral or rapid word of mouth promotions that exponentially boosts your growth in terms of number of installs and downloads.
The viral popularity or the virality of an app is measured in terms of K-factor. There are other measures of virality as well but K-factor is the most trusted standard. K-factor is calculated by multiplying the number of mentions (organic or paid) by the corresponding conversion percentage.
It is important that you fix your virality tracking measures at the beginning for consistent metric tracking and progress analysis.
3. Geo Metrics
This metric becomes especially important when your app focusses on a target audience from certain geo-locations. Geo metrics will give you an insight of what percentage of users belong to which geo-locations.
It can be a great insight for your marketing campaigns in the future, it also gives an insight to what locations are already saturated.
Demographics is defined as the statistical data relating to the population and particular groups within it. In this case the population is the customer base of your target audience.
It includes everything ranging from gender, ethnicity and age of your audience. A great way to judge the effectiveness of your marketing efforts, is to track the demographics of your actual customer base and compare it with your defined target audience.
5. Cohort Analysis
A cohort is a group of people with shared characteristic and behavioural patterns. Similarly, you can create multiple cohorts within your customer base. They can be grouped based on multiple categories like demographics, location, in-app behaviour and other common characteristics.
This activity of grouping your audience in multiple cohorts and studying them can bring amazing insights to your user behaviour that is segmented based on their shared characteristics. This also helps studying the current customers to identify the potential customers.
6. Behavioural Metrics
This metric is unique to your app and your business objectives. This tracks your users from their discovery of your app on the app store, to app installation on their mobile devices and then their behavioural response on your app when they access and use it.
As mentioned earlier, this metric is unique to your app and what your offer through your app and at the end what your business objectives and goals are. The behavioural mobile metrics will help you gauge how well are your responding to your app and how aligned their behaviour is to your UI and business goals.
The type of behaviours that are unique to your app can be a valuable insight into your audience’s’ minds. This will also help you optimise your app features and marketing strategies for future.
The most important part of marketing and promotion for your mobile application boils down to this, how well your app is optimised and then listed on the app store? How your users discover your app and how well does it attract your users, do they decide to install the app or not? What kind of feedback is your app receiving from your users?
You should make an effort to monitor and analyse the feedback you receive along with the other analytical KPIs. This will help you optimise your offerings in the future app updates.
1. Content Optimisation and Keywords
From the perspective of App Store Optimisation, keywords are the words and phrases that your users enter into app store tracking search bar, also known as “search queries”.
These keywords are what your users search for in the app store to discover an app and download for use. You must ensure that the content on your app store listing must be optimised in a way that your mobile app gets the top spot for every search result for your targeted keywords or key-phrases.
Tracking the user funnel for the keywords that they searched for and eventually installed your app will give you an insight on the keywords that are ranking well for your mobile application and keywords that are not ranking well at the same time.
These ranking keywords are revenue generating keywords and this activity will give you an idea on what features and offerings you should focus on and optimise in future updates. For example, if someone searched for ‘recipe videos’ then you must ensure that your app has the best quality recipe videos to offer to your users.
2. App Store Ranking
A very important app store metrics is your app’s rankings on the app store, which over time should ideally increase. Monitoring the rankings of your app on app store category listings will help you understand your app’s performance.
This mobile KPI is very crucial as the better your app’s ranking gets, the better visibility it gets, and this results in more lifetime downloads and eventually better performance progress.
Ratings are an easier option for your users to leave a feedback is app ratings. And the more ratings the better, on top of that, the more positive ratings, even better.
Having a top score of 5/5 calculated from an average of just three ratings doesn’t help because the user will not be able to gauge the trustworthiness of those reviews.
You must ensure that you regularly prompt your users to leave a positive rating for your app on the app store. More number of ratings that are on the positive side increases the trust for your app amongst the new and potential customers.
Additionally, it also helps increase your Appstore rankings as the platform (Android or iOS) pushes you up the rank ladder as they sense that your app is the best search result compared to other apps in your category.
Just like ratings, the more reviews the better, on top of that, the more positive reviews the better. More number of reviews that are on the positive side increases the trust for your app amongst the new and potential customers.
Additionally, it also helps increase your Appstore rankings as the platform (Android or iOS) pushes you up the rank ladder as they sense that your app is the best search result compared to other apps in your category.
At the same time, studying the targeted metrics reviews and the negative reviews will help you improve upon your app’s offerings. Customers are more likely to leave a negative review than a positive review and this should be utilised as a direct opportunity for you to get instant feedback from your app users. Sometimes businesses learn the most about what their customers want from this type of direct feedback channel.
Remember, that a customer who takes out some time from their busy lives, only to write a review about your app, no matter how long or short it may be, is a sign of being engaged with your app.
Both positive feedback and negative feedback like complaints and criticism are great insights for you to get to know your users’ requirements and expectations from your app. They also help you understand how much your users are liking your app and what features to improve upon and optimise in further updates.
It is very important to keep responding to the reviews you receive, especially the negative ones to help reduce churn rate. A customer who leaves a negative review and gets no response back will feel neglected and uninstall.
5. Views to Installs
Finally, the last KPI metric in this segment is the Views to installs, which calculates the number of times a particular user has viewed your app store listing before installing it.
Ideally, this number should be as low as possible, which indicates that your marketing, advertising and app store listing are very effective and attractive and compels the user to download the app in the first go.
There you have it, an extensive and complete list of all the KPIs and metrics to measure success of any mobile app. Do note that not all KPIs and keymetrics are equal when it comes to measuring a mobile app’s success. Some daily metrics hold higher priority and some do not. At the end of the day, it comes down the individual app and the business, and what the objectives and goals of the business are.
With AppMySite WooCommerce app builder, many businesses have converted their WordPress and WooCommerce website into mobile app. AppMySite offers real-time analytics to brands on their mobile apps, which are a good determinant of their success.
As discussed earlier, measuring success metrics for a mobile app can be done in multiple ways. However, just by monitoring the key performance indicators that are relevant to your business model will give you a great insight into your mobile app’s performance and also help devise informed growth plans for future.
For more details on measuring metrics of success for mobile apps or any assistance to turn website into app, get in touch with AppMySite and our experts will be glad to help you out.
We are experiencing a quantum shift where most online businesses are transitioning their online platforms from websites to mobile. And the best way to penetrate the mobile market is to have a native mobile app of your own.
This is happening due to the rapid technological advancements, where more and more customers are now accessing the web from their mobile platforms than computer systems. And every business wants to be where their customers are.
This trend has created a huge demand for mobile apps in the industry and online businesses, especially within the online retail and e-Commerce businesses where companies are building mobile applications of their own.
If you run an online business, especially in the retail domain, then it is highly recommended that you consider building a mobile application for yourself. The benefits that you can reap are plenty, especially if you own a WooCommerce website on WordPress platform. This is because there are more than 78 million e-Commerce stores running on WooCommerce and most WooCommerce stores are looking to build a WooCommerce native app for their online business.
Building a mobile application can really be a turning point in the growth journey for your business. And if you are wondering how to make a mobile app as a business manager, that can turn your website into an app for your business without any technical background or coding skills at your hand, then do not worry, we’ve got you covered!
You don’t have to be a techie in order to manage your business app and let that not be a hindrance in your success. In this article, we discuss how you can build, manage and grow your business with your own mobile application, that too without any coding skills or technical expertise at hand.
Establish ground zero
The first step is to establish the ground zero for your business to exactly know where you stand. List down the resources that you currently have at hand. Once this has been established, you can then decide the strategy going ahead.
Ask yourself if can you do it by your own? Alternatively, do you have an in-house technical team for app development in your office to make your own app? If not a team either, then do you have a few resources that can get this job done for you? If the answer is still no, then do not worry, in this scenario one of the best ways to succeed in this trade is by having an expert work on your idea.
Now that you have the established your ground zero, you can now strategize the way forward. You will now have to decide on how to get your mobile app built and what is the best way to get it done. Whom to contact and in what scenario.
Your goal should be to get the best solution with the least amount of investment. Let’s discuss the options that you have going forward.
1. In-House Team
You have three options going ahead, the first and most tiresome option is to hire experts and build an in-house team for your business. This team will then work on building your mobile app for you.
While this sounds like a nice idea but this involves heavy investment of time, money and infrastructure on your part. Investments will include the time taken in the hiring process, the monetary investments in terms of employee salaries and other infrastructural resources, time taken to build your app from scratch and the anomalies that creep in with the human resources, untimely leaves, switching jobs and list is endless.
This is not a viable solution especially for a small to medium sized business as you should focus on getting the maximum returns in the minimum possible investment.
2. Outsource the job
The second option here is to outsource your work to experts, while this involves lot fewer efforts and gets the job done without the hassles presented in the first option, however, there is a catch here as well.
When you outsource your work to an app-building agency or freelancers, you lose control over what you exactly want, when you need it and it may overshoot your budgets just like the first option. Your hired experts may quote an unreasonable amount of time to build you an app, as that increases the hours to increase their pays and eventually burn a hole in your pocket.
The above options only add to your expenditures of the returns they offer and are not a viable option, especially for a business that has just started out.
3. Online App Builder Solutions
But do not worry, there is a third option that takes care of all the above for you. This option is to go for a WooCommerce mobile app builder, which is the easiest way to build an app. These come with the perks of the digital agencies without the heavy investment of time and money both. The best app builders will offer you a premium native mobile app, with a quick delivery time and that too in a very reasonable budget.
That being said, there a few different app builder services in the market and not everyone offers you the same features. And you should be mindful before zeroing in on the best app creator for your business amongst all solution providers, as the quality of the mobile app will greatly determine your customer satisfaction, and eventually the success of your business.
With multiple mobile app builders out there, zeroing in on one can be a difficult choice, as building a for your business is a big investment. Your app will the face of your business for your customers, your mobile app will represent your business and therefore, should be so good that it leaves an everlasting impression on your customers.
Do not worry, we will help you select the best app builder in the market today, and for this, you must set your requirements down very clearly.
Let’s discuss this in detail in the next segment.
Establish requirements and expectations
Now that you have decided that you want to convert your WooCommerce website to a mobile app, you must clearly lay down your macro and micro requirements with your mobile app so that you have your expectations in front of you at all times.
This will help you map your progress and results with the mobile application that you get. Below are some of the features that your mobile application must-have for a successful venture.
There are a few different types of mobile apps like web view, hybrid app and native apps. Most app builders offer you a mobile app wrapper. What this does is that it wraps your website in a wrapper that simply just opens your website on mobile. This is equivalent to opening your website in a mobile browser. These are called hybrid apps and you should stay away from these solutions for multiple reasons.
You must go for a native mobile application to offer your customers a premium user experience. Customers will install and stay on your app only if you offer them an experience that they fall in love with. And this is possible only with a native mobile application.
Some app makers also call their offering a native app, but it is only a native app wrapper that presents your website inside an app with some app-like features such as device contacts, camera, push notifications etc. Therefore, you must do thorough research before taking the deep dive.
But do not worry, there are a few app makers online that offer premium service and native mobile apps for the same, if not less required investment. This article aims to guide you select a premium and truly native app builder for your business for the best user experience.
2. Coding Requirements
Ensure that the app builder that you select doesn’t require you to code anything. Because that defeats the purpose of going for an online app maker.
There are a few app builders online that have coding requirements from their users and do not offer premium services for the investment that they charge.
3. Multiple Payment Gateways
Most app makers online, offer you only one payment gateway to integrate with your business via your app, that too this payment gateway is not of your choice but a pre-defined payment gateway that the app builder service must have a pact with.
You must select an app builder solution provider that gives you the freedom to integrate whichever and how may ever payment gateways that you like. This is essential to build trust between you and customers and ensure secure transactions.
4. Free Demo & Trial
Always select an app maker that offers you a free demo of their services. This will ensure that all your expectations are being met even before you invest a dime in their services.
You must ensure that the mobile application your app builder builds for you is always in sync with your website. Your mobile applications must always stay in sync with your websites and any modifications you make on your website should automatically reflect on your app. Any design changes you make on one page should automatically reflect on all your app screens.
Otherwise, you will have to submit an update on app stores every time you make any change on your website.
6. Flexible Pricing
Finally, you must go for an app maker that offers flexible pricing options and that can fit in your budget very easily. Remember that our goal is to get the best returns for our investment. An easy subscription plan is the most flexible option that you can go for, which doesn’t burden you with a huge cost of starting an app.
These are some of the features that you must have in your mobile application to ensure success in your business.
App My Site is the best native app builder in the market today, with its innovative solution that is well suited for both big and small businesses alike, easily outshine and outranks all the other app builders in the market today.
Building a premium mobile application for your website is a great start for your new venture in the m-Commerce space, but it is only half the battle won. To ensure a glorious victory for your business, you must market your application well. The right promotion and marketing strategies are the missing pieces of this puzzle.
Let’s discuss how you can best promote your new WooCommerce mobile app to reach an untapped customer base and grow revenue.
1. Define your target audience
The very first step of any marketing strategy is to define who your target audience is, and it should be the same for you. Good news for you is that your business already has an audience for your existing WooCommerce website and you plan on reaching a much wider audience with your mobile application when you turn your website into a mobile app.
You must define this new audience, who they are, what they do, where do they hangout and what platforms they use both online and offline. This will really help you understand your target customer base and help to strategize your marketing plans which are discussed further.
The goal of every marketing plan should be to reach the correct customer with the least amount of efforts and in the quickest time possible. And a well-defined target customer helps you do just that!
2. Have a winning ASO Strategy
ASO or App Store Optimisation is the process of optimizing a mobile app in order to get the maximum visibility in the app stores. This results in higher rankings, increased downloads and the highest conversion rate to install in the app stores.
ASO is also known as App Store SEO, which is the best way to achieve high rankings on the app store. Optimise your App Store Page with the right keywords in the app name, short description and long description.
Perform a thorough keyword and market research for the best keywords and keyword combination for your application content.
App My Site also offers the best in class ASO services that you can avail to set yourself up for success!
3. Utilise your competitive advantage
As you already have a running online business on your WooCommerce website, you should use that as your competitive advantage over others to get the initial traffic on your mobile application.
Encourage your existing customers to download and use your app for all their purchases. Additionally, motivate them to give your app 5-star reviews that will greatly boost your rankings on the app store.
Offer them discounts and deals on downloading your mobile application and leaving a positive review.
Get in touch with multiple press release and media companies that can give you a stellar review for your mobile application on their platform. This one activity can get you a lot of visibility. A good press release can promote your business like no other paid platform.
However, do keep in mind that this can be a paid or free promotion both. More often than not, the better press release platforms are usually paid.
Press release can be online and offline. In case of online press release, do take care that you get a do-follow backlink from the media agency which will greatly boost your search engine rankings.
5. Optimise Website UX
Optimise your website to prompt app downloads. Include app download buttons on your main banners of the website. Additionally, include pop-ups in your website to remind your users to switch to mobile applications.
Include links to your mobile applications customer receipts and invoices. And offer discounts and deals on app downloads to the existing users of your website.
This will automatically promote your app download numbers as customers will be prompted to download the mobile application frequently.
6. Email marketing
Email marketing is a highly cost-effective method of marketing your products and services to your audience. The best of the companies utilises email marketing to promote their products and encourage sales.
Email marketing helps you build meaningful relationships with your audience. It allows you to create targeted and personalised messages. It also the improves response rates to your direct marketing campaigns. And best of all, managing an email campaign is easier than most people imagine.
However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted.
7. Offer Incentives
When it comes to motivating your audience, incentives can work wonders! Offer Incentives to your customers for purchase on your mobile application.
These incentives can be discounts on first purchase and other referral programs to promote app downloads. They could also cater to getting better discounts or winning extra deals on your customers favourite products or festive discounts.
Incentivising app downloads will greatly motivate your existing audience to switch to your mobile application.
8. Articles and Blogs
Writing informative and entertaining articles and blogs is a great way to keep your audience engaged. Regularly publishing blogs keeps your audience coming back for more.
You must offer great value and relevant insights to your customers through your blogs. The more value you put out to your audience, the more you will get back in return. This increases your websites session rates and customer returns. Which eventually brings up your search engine rankings.
The more webpages you have, the better your domain ranking gets. Improved domain ranking improves search engine rankings which in turn results in more audience that you attract. Having an active audience on your blogs can be utilised very smartly to promote your products.
This activity alone can greatly boost the performance of your website and mobile applications both. With AppMySite, all the new and old blogs on your website reflect on your mobile applications as well. Your audience will now be able to read what you share from the comfort of their mobile phones.
Additionally, you must write small and big articles for other websites as well. Make sure that these websites are from your specific domain industry and request do-follow backlinks. This will greatly improve your visibility on the world wide web.
The power of social media is unprecedented. A good social media presence can really do wonders for your business. It is one of the best ways to reach your customers today as almost everyone is on one social media if not many. You can reach them through multiple platforms at the same time with your social media.
Select the top social media platforms where your audience spends the most time. Analyse your social media interactions to improve upon with time.
Social media posts and stories can be a great way to gain eyeballs and promote your products. Be it attractive images, videos, articles or a promotional post, couple them with the correct hashtags and have a winning strategy in your arsenal.
You can also create a viral campaign for your business that can give a greater visibility and branding for your business. Be consistent with your approach. Regular attractive posts and live videos are some of the better options to leverage the true power of social media. Remember that a live video always takes precedence over regular videos.
10. Influencer Marketing and Ambassadors
Influencers today are playing a key role in marketing. Gone are the days when companies had to hire celebrities and high-end models to create awareness for your brand. In this age of social media, social media influencers have become a great source of creating awareness for your brand and advertising your products.
Studies have shown that an average customer is more likely to buy a product when referred to by a friend or an influencer than advertised by a celebrity. This opens a lot of doors for you as a business as it is way more cost-effective to hire an influencer to promote your product than having a high-end celebrity making advertisements for you.
Leverage the power of paid ads wisely! Paid advertisements are like a double-edged sword, it can do wonders for you when done right, otherwise, it can seriously damage your budgets when the ads go wrong.
To ensure success with paid ads, do your research on your target audience, market and keywords. Analyse and decide what to promote, where and when to really extract the most juice from your paid ads. Get help from experts if need be.
Paid ads on around festive seasons can gather a large audience for your business and can enhance your revenue growth.
You can either run your ads on search engines like Google, Yahoo and Bing or other social media platforms like Facebook, LinkedIn, Twitter, Instagram and many more. That being said, to get the most bang for your buck, you must analyse and understand where your audience spends the most time.
Gamification as a concept is very new in the marketing industry but is being hailed as the next big thing. What this simply means is that you modify your user experience to create a game-like environment.
Set milestones for customers which motivates them to make more purchases and spend more time on your mobile app. There should be a pre-defined reward for your customers on achieving every milestone. Every activity or purchase on your mobile app should be a step closer to the next milestone. And every time a customer sets a new record, they should be rewarded.
This will not only motivate your customers to make more purchases but will also sky-rocket your sales and customer retention rates!
Gamification converts their shopping experience into a game-like environment where they strive harder to win. Which eventually results in greater customer retention and sales.
13. Video Marketing
Another marketing methodology that is hot in the industry today is Video Marketing. Videos market much more than just content or a blog. Even Google gives preference to a video over a webpage or a blog in its search results.
As part of your regular marketing campaign, creating a YouTube channel and regular postings can do wonders for you. Having a solid subscriber base on YouTube gives you a very lucrative platform to promote you promote and business.
You must also create a short demo video explaining your app’s main features, designs, and highlights to directly communicate the value to your users.
YouTube is the second largest search engine after Google, therefore, ranking well on YouTube certainly means enhanced visibility, that results in an exponential growth in your sales and revenues. Additionally, since Google is the parent company of YouTube, greater engagement on your YouTube videos and channel improves the chances of you ranking higher on Google as well.
14. Word of mouth
Finally, the last but definitely not the least marketing methodology in this list is word of mouth. This age-old phenomenon has the potential to outrank all other promotional activities and will get you the most traffic.
People tend to trust others experience over any other advertisement, once someone gets a good review about your product, they are most likely to purchase it. And this chain continues. Word of mouth can even spread like wildfire.
To promote word of mouth, encourage your customers to leave a good review for your app on the app store. Frequent pop ups and push notifications can do the trick. Introduce ambassador programs and referral programs to your customers, make them the ambassadors of your product and motivate them to refer your app to their friends and family.
These are the top marketing & promotional methods that you must adopt to grow your arsenal. Implementing the above strategies well would invariably lead to a great marketing & branding success for your business on mobile apps.
Cherry on the cake!
Congratulations! You’ve made it to the last step of the cycle. You’ve created ample awareness about your brand and have gathered a lot of traffic on your mobile application successfully. But this can go in-vain if you do not have a plan of action in place to make the best use of this traffic.
Let’s discuss the top ways that you can implement for the best conversions from this well-earned traffic.
1. Presales and Post sales
At the end of the day, businesses are run by the revenue that they generate. And the cycle completes only at successful sales or conversions. Offering great presales and post-sales services really have an important role to play in improving customer engagement and retention.
As part of presales and post-sales, provide them with support ticketing system or a special FAQs page that helps them resolve their basic queries. Engage them with chat support or include chat bots that take care of the chat services autonomously. Offer responsive refund and return services. The more time customers spend on your app, the more they are likely to make a purchase.
Everyone knows how important a loyal customer is for businesses, if a customer is loyal to your business, then they will always come back to you to make that purchase. A loyal customer will always choose you over your competitor even if they offer the same product or service for a relatively cheaper price, this is because humans always purchase emotionally and seldom logically.
The best way to convert more and more customers into loyal customers is to introduce a loyalty program in your business that is customised to your own customers. Most successful businesses have implemented a loyalty program for their customers in one or the another.
A loyalty program will reward your customers for every purchase they make on your websites with loyalty points. These loyalty points can then be redeemed later by your customers to make further purchases, which creates an endless funnel of product purchase that will keep your customers coming back for more and eventually result in increased revenues.
A loyalty program has really turned things around for good for so many businesses worldwide! A good loyalty and rewards program, when implemented well, can exponentially increase your customer loyalty, customer retention and customer return. Loyalty systems have also enhanced business growth and revenue returns for businesses in all industries.
When it comes down to understanding your audience and the performance of your own business, nothing speaks more truth than data. Data is facts and to gain insights from data is an art.
You must learn how to make the data speak to you, we don’t recommend becoming an expert in the field of data science. But equip yourself with basic data analytics tools and skills that will really provide you with great insights on your performance.
One added feature of AppMySite is that it also offers great analytical insights for you to learn more about your customers and your mobile app’s performance.
There you have it, a complete guide for business managers, from scratch to success, we discussed the best strategies from building an app to promoting it and then growing your business, with the above promotional and marketing strategies at your disposal, there is no one stopping you from becoming a success!
If you want to convert your WooCommerce website to mobile app and are feeling overwhelmed with the available options in front of you then worry not, contact AppMySite today and out growth advisors will get in touch with you to guide you towards a smooth transition.
Get premium mobile applications for your online business on WooCommerce and give your customers an experience like never before! Visit www.AppMySite.com today!
What happens if customers have a bad user experience with a company?
The chances of engagement decrease significantly if the users are not pleased with their experience with you, as a company. This specially applies to mobile application users, who immediately switch to competitor’s app if you do not meet their expectations.
The objective of a mobile application is usually focused on improving business revenue, streamlining operations and reaching out to a bigger audience. There is only one reason for business owners of small-scale businesses to take up online app development, growing their business multifold.
There is no doubt that mobile apps do help businesses of all scales to reach their revenue targets so its important for business owners to decide which is the best way to go about for development. Most commonly, there are two options that one can go with, custom-made app through app development companies or online app builders.
Obviously, it is very difficult for small and medium-sized businesses to hire an app development company to customize their app, considering the heavy cost of building an app and maintaining it. If the app development company is still on the list, it is important to compare the two options. Have a look at these questions and try answering them, in your head:
Will your app be very different from your website?
Can you look for options to simply convert website into app?
Can you allocate a big budget for building your business app or do you want to work according to your pocket?
Do you have a good timeline to build your app or are you looking for an instant solution?
Can your app be regularly updated with your website?
What platform of development will you go with, web view, hybrid or native development?
We don’t expect you to know the answer of every question in the list, but before you start planning the development of your app, you must know where you are headed.
Your mobile app can really change the way your business is perceived by your customers. Additionally, there is no denying that you improving your sales is effortless through mobile app, if they are technically sound and aesthetically appealing.
Mobile app builder is a more feasible platform to build an app for business that is small scale, owing to the fact that it is affordable and offers an instant solution. If you go with the right platform, your app can be developed by experienced developers and delivered to you within a week rather than choosing DIY option.
Let’s discuss the various factors that will help you decide whether you should go for an online app builder or not.
While the features of an app that you will build online are important, the investment that you will be making on it additionally matters, especially if you are a small-scale business.
There are two options that you can play with while building an app online: going with an app maker online or letting the app builder do its job. The app that you will build online can be a little cheaper than the former option but the cost of maintaining it can be on the higher side.
If you go with App My Site, you can get a monthly subscription of USD 29 for a full-blown app that will look exactly like your website. The cost of maintaining this app will be covered in your monthly subscription.
The development of an app through a mobile app development company will be much higher in this case, which will arduous for small businesses to bear, keeping in mind the huge capital cost and the on-going charges of maintaining it.
If you are going with an app development company, sure you will get an app that looks like a dream but again, you must have an enormous budget that meets their consultation charges.
In the same light, app makers that let you build an app yourself in a code free environment mostly render web views apps that are not technically sound. If you go with this option, there are chances that your app may not be as perfect as it should be.
In this case, going with an app maker that offers native app development is the wisest decision one can go with. If you get an app that is in sync with your website, then you will never worry about making changes to it individually. This additionally means that you can cut down the maintenance cost that you will otherwise have to bear.
Additionally, native apps are faster when compared to other app development platforms because they are built from scratch and use the devices efficiency to improve app’s performance.
Businesses that have a few months in hand and a good budget can reach out to app development companies for customized mobile apps. The process of delivering a custom app can range from 3 months – 1 year, depending on the complexity of the app.
However, an outstanding alternative for small businesses that have lesser time to waste and relatively low budget can go app development through a reliable app maker.
You will come across app makers that offer instant delivery of an app, when you build yourself on a web platform, but again, these apps are web view and not as great as WooCommerce native apps are.
The best option to go with is app builders that simply take your website details and account specific keys to deliver a within a few days of signing up. These apps are mostly built on a native platform and look completely professional.
In a world that is ever-evolving, it is important for all business to keep themselves updated and move with the latest trends. Businesses can only sustain in a competitive market if they operate as per industry trends, because that is what their customers expect.
For businesses who are looking forward to staying up-to-date with the market trend should definitely build an app to interact well with their customers. App builders came into existence so that small scale business could compete with bigger business neck-to-neck.
We hope that answers your question. Contact App My Site if you are looking to build an app through native app development.
There are a lot of app builders in the market today and it only makes it all the more difficult for online businesses to make the right choice for the best Woocommerce Mobile App Builder.
While AppPresser and AppMySite both are renowned online app creators, this article will help you make the right choice by breaking down the features of AppPresser and comparing them against the features of AppMySite. AppMySite offers some unique features that outrank AppPresser. Let us see detailed review and comparison between both.
AppPresser – Features & Review
AppPresser is an old name in the market and known for their school and church apps. However, they keep it is very unclear as to what exactly they are offering to their customers. Also, they are infamous for not being very transparent with the exact offerings. Finally, the app they offer to their customers is a simple hybrid app, which as good as opening your website on the mobile browser, in other words, mobile website in the app. Though they call it a native app but what they really offer is only a native app wrapper that presents your website inside an app. This gives your hybrid some native app-like features such as device contacts, geolocation, camera access, push notifications etc. However, to actually know what you get with AppPresser, you will have to actually make a purchase as they provide no demo or trial. Read more about this here – https://premium.wpmudev.org/blog/apppresser-just-a-website-in-an-app/
Due to the nature of their offering, AppPresser becomes a well-suited offering for only coders or people from a technical background, people from non-technical backgrounds and business owners who do not have the time or money to invest in coding should not opt for AppPresser.
Finally, coming to the price, the premium plan by AppPresser costs you $599 per year for one app submission with a push notification limit to 1 million devices. This pricing formula is not very flexible and may get out of reach for smaller businesses and start-ups.
Now that we’ve seen what AppPresser offers, let’s compare it with what AppMySite has to offer. While AppPresser is offering you a hybrid app for your website, AppMySite offers you a complete Premium Native Mobile App that if fully dynamic in nature. This means that these applications will be much efficient and the speed at which they operate will also be a lot faster than apps by AppPresser or any other DIY apps. Unlike AppPresser, which is providing you with a mobile website inside a native wrapper, AppMySite gives you a truly native app that enhances your customer’s experience.
Out of all the app builder platforms available today, this is the only platform with the Most Advanced Cart Features. No matter how many products are added to the cart your app will still work smoothly. You also get offers to let your customers apply coupons while they are on their checkout screen. Your customers also get to apply filters for an easy shopping experience.
Your mobile apps are completely in-sync your website. Any changes or updates made to your website will automatically reflect on your mobile apps. You will not have to commit a change or submit an app update every time you make any modification on your website which is a very unique feature of AppMySite when compared with its competitors in the industry.
A feature that is very unique with AppMySite is that they allow you to integrate Payment Gateways of your choice, while many other app builders restrict you to using a payment gateway of their choice only. You can also integrate as many payment gateways as you like including international payment options, cash on delivery, wallets and credit/debit card payments. This lets you carry out completely Secure Transactions and build trust with your customers.
Another feature that AppMySite offers you that AppPresser doesn’t if the ability to fully Customise your app design, colours, look and feel of the UI. You can change the app theme colours as you like, add CMS pages & even add blogs if you like. Add and update design works for logos and splash screen. Any change that you make on any one page will automatically be reflected on all the screens of your app.
AppMySite lets your customer create their own Personalised Profiles. Your customers can view their orders, the statuses of their orders, request refund or replacement and view all other details of their shopping history.
No Coding is required with AppMySite, it is a great solution for business owners who either are not from the technical domain or do not have the time to invest in coding their mobile apps. With AppMySite, getting started as extremely simple and straightforward. You just sign up and select a plan of your choice and you are started.
AppMySite offers complete Demo to their customers for free so that they exactly know what they get. With the demo mobile apps and tutorial videos, customers can instantaneously try out the mobile app before subscribing to AppMySite. This assures users about the features beforehand and builds trust.
Apart from this, AppMySite offers flexible pricing options that can fit in your budget very easily. They have plans for both Android and iOS users. You can either pick a monthly or a yearly subscription plan. When compared to AppPresser, for the same price of $599 per year, AppMySite offers you two mobile apps, one each for Android and iOS along with all the other features that completely outshines AppPresser. In the same price, while AppPresser only offers push notifications to 1 million devices only, AppMySite offers Unlimited Push Notifications
Additionally, AppMySite also offers monthly subscription plans that fit everyone’s budget. For only $49 & $29 per month, you are sorted. For more details click here
Final Verdict – AppPresser Alternative
While AppPresser has some good features to offer and is an old name in the industry but it doesn’t offer a lot of features for the investment that it demands. On the other hand, AppMySite easily outshines and outranks AppPresser with its innovative solution that is well suited for both big and small businesses alike. With its unique offerings and a flexible pricing plan, AppMySite becomes a clear winner here and certainly is the best alternative to AppPresser. With AppMySite you get the best bang for your buck and will certainly be an investment that you’ll be proud of.
There you go, if you are feeling a little confused while making a choice between different online app creator solutions, then you must go for AppMySite, the BestWoocommerce Mobile App Builder in the market today.
Get your premium native mobile applications today and give your customers a native app experience like never before! For more details, click here to get in touch with us.
Let’s start with the app statistics that will establish the importance of building Mobile Apps.
Market for apps & mobiles
The market for apps is growing at a fast pace. Here’re the top reasons why businesses should look towards building a mobile app to raise revenue.
Growth of mobile industry: By 2020, the number of smartphone users are expected to be about 2.87 billion. (Source: 2016, Statista)
Mobile apps market size: By 2020, mobile apps are expected to earn a revenue of $188.9 billion from mobile app downloads, Ads, and in-app purchases. (Source: Statista)
Number of mobile app downloads: Here’re some interesting app download statistics. About 178 billion apps were downloaded in the year 2017, and the mobile app download statistics is expected to rise to 258 billion app downloads in 2022. (Source: Statista) In 2018, there were 194 billion mobile app downloads. (Source: 2019, App Annie)
Popular digital media mode: In 2018, about 57 percent of all digital media used is through mobile apps. (Source: ComScore) This statistic presses the need to build an app for a business.
Daily mobile usage: In 2018, on average, three hours were spent on their smartphone by an average mobile user. (Source: AppAnnie) Companies creating engaging content and mobile apps can leverage this habit of users to their advantage.
Daily engagement: On average, a mobile user tends to check their smartphone about 47 times in a day. (Source: BankMyCell) Create your notifications well enough to get customers’ attention when they check their phones
Habit pattern: About 35 percent of mobile users check their phones about 5 minutes before sleeping, and around 80 percent of mobile users check their phones at least an hour before sleep. (Source: BankMyCell)
Mobile phones without apps: About 76 percent of millennials find their phones useless without mobile apps. (Source: ComScore)
Cure to boredom: About 74 percent millennials say that they open an app when they feel bored. (Source: ComScore) This gives you a chance to add engaging blogs, videos and other content in your app, so that users use your app to cure their boredom.
Time allotted to preferred apps: In 2017, about 50 percent of users preferred spending their app time on one mobile app, but 97 percent of their app time on the top 10 apps on their mobile phone. (Source: ComScore) This shows that your app needs to stand out from the rest to be used by users.
New app downloads: One important app stats to know is that in the first quarter of 2017, 50 percents of smartphone users in the U.S. downloaded on average zero apps per month. About 2/3rd of people download zero to one app per month on average. (Source: Statista) So, you will have to make an impact in the market to convince people about the value of downloading your app.
Browsing behaviour: After shopping online through a mobile app or a web browser, 42 percent of users open a shopping app or communication/social app. (Source: Statista) This shows that after shopping online, users either shop more or tell their friends and family about it.
Mobile app vs website statistics
Why build a mobile app vs a website? Read these mobile app vs website statistics to make up your mind:
Mobile vs. Desktop: Over time, users are spending more time on mobile internet and less on desktop internet. In 2016, Americans used mobile internet for 3+ hrs per day and they used desktop and laptop internet for 2.2 hours per day. (Source: 2017,Mary Meeker
Mobile app vs. Mobile web: Mobile internet users spend seven hours in apps for every one hour on the web. They spend only 13 percent of their time on the web and about 87 percent on apps. (Source: 2017, ComScore)
Visitors vs. time spent: Mobile websites receive more visitors than apps, but visitors spend more time in apps. (Source: ComScore)
M-commerce mobile apps market – App statistics
Why build a mobile app? The following mobile app stats give a clear answer to this question. They show why businesses should evolve to a mobile-first strategy.
Spendings in app stores: In 2018, the total worldwide consumer spending in app stores was $101 billion. (Source: 2019, App Annie) This shows the size of revenue opportunity in app sales/subscriptions.
In-app subscription spend: In 2018, there was a 120 percent rise (from 2016) in the global consumer expenditure on non-gaming apps, due to in-app subscription models. (Source: 2019, App Annie)
Ease of shopping through apps: About 72 percent of consumers perceive shopping through mobile apps to be easier. (Source: ATYM)
In-app purchases: In 2017, about 46 percent of millennial bought things through in-app purchases, while only 5 percent of users of 55 years and above did so. (Source: ComScore)
Paid apps: In 2016, about 36 percent of millennials paid to buy five or more apps, while only three percent users of age 55 year and above did the same. About 36 percent of millennials and 80 percent of users above the age of 55 years bought zero apps. (Source: ComScore)
B2C m-commerce sales: The expected value of m-commerce revenue in the U.S. in 2019 is $693.36 billion. (Source: HostingFacts)
Influence on sales: In 2016, about $1.4 trillion of retail sales were influenced by we-b enabled mobile devices. (Source: Deloitte)
Influence at retail stores: About 21% more users purchased with a retail store after using a retailer’s native app or site on their visit to the store than the users who didn’t use any apps. (Source: Deloitte)
Abandonment of shopping carts: Mobile shopping cart are abandoned (86.65 percent) more than desktop shopping carts (73.07 percent). (Source: Brilliance)
Purchase knowledge: About 82% people use their phone to check before making a purchase in a store. (Source:Think Storage)
Mode of online purchases: About 24 percent of all online purchases took place on mobile phones, and 6 percent of online purchases took place on tablets. (Source: Criteo)
Mobile app industry trends
Mobile app industry’s growth depends on a lot of factors. From the current data, following mobile app stats are available to understand the market:
Top 3 apps: Millennials list Amazon, Gmail and Facebook as essential mobile apps, with Amazon on top of the list. (Source: Business Insider) This shows that Millennials are very comfortable in shopping through their mobile phones.
Networking & communication
Top app types: Smartphone usage statistics show that about 39 percent of all smartphones users most frequently use social media apps, 10 percent use communication apps, and 10 percent use gaming apps. (Source: The Manifest)
As per another study by MindSea, about 69 percent millennials says they most commonly use social networking apps, and messaging apps come second with 55 percent. This shows that users prefer apps that enable connecting and communicating with others.
Top 10 apps: Among the top 10 apps in 2017, Facebook owns three (with 80 percent of the users having Facebook app installed), Google owns five, and the rest two are Snapchat and Pandora. (Source: ComScore)
Banking and FinTech
Banking and Fintech app downloads: In 2018, Banking and Fintech apps were downloaded 3.4 billion times, which was a 75 percent increase in two years. (Source: App Annie)
Time spent on banking and Fintech apps: On average, users spend 3.1 minutes on banking and Fintech apps. (Source: LeanPlum)
Food and Restaurants
Food and drinks orders: The in-app food and drinks orders increased by 130 percent from 2016 to 2018. (Source: App Annie)
Food delivery apps: In Canada, usage of food delivery apps grew by 255 percent, and in the U.S., they grew by 175 percent. (Source: App Annie)
Travel & Transportation
Car sharing apps: In 2018, the top five car/cab sharing apps grew by 25 percent. (Source: App Annie)
Time spend on travel apps: Users spend an average of 2.8 minutes on travel apps. (Source: LeanPlum)
Two wheeler apps: Bike and scooter sharing apps rose by 530 percent last year. (Source: App Annie)
Online travel booking mode in the U.S.: In 2016, 50 percent of online travel bookings in the U.S. were expected to occur through mobile devices. (Source: eMarketer)
Worldwide Travel booking mode: In 2019, 25% of online travel bookings are expected to come through mobile devices. (Source: Skift)
Retail & Shopping
Here are some valuable mobile app industry trends for retail and online shopping.
Retail m-commerce: In 2016, retail m-commerce was expected to reach $123.13 billion in the U.S. (Source: eMarketer)
No. of retail apps users have: Users are downloading more retail apps every year on their smartphones, and they have about six to ten retail apps on their phones, as of April 2016. (Source: eMarketer)
Time spent on retail apps: Users spend an average of 4.6 to 5 minutes on shopping and retail apps. (Source: LeanPlum)
Mobile shopping in the U.S.: Mobile shopping rose by 70 percent in the last two year in the U.S. (Source: App Annie)
Favourite retail spending mode: More than 50 percent of time spent on retail sites is through mobile devices. (Source: Deloitte)
Mobile app usage by age
Mobile app usage demographics reveal that users from different age groups behave differently when it comes to mobile app usage. Data on mobile app usage by age reveals interesting usage behaviours of users.
Who uses apps more: Twenty percent more time is spent on mobile apps by Generation Z (those born in mid-1990s to mid-2000s). They also spent 30 percent more time on their most-used app than the rest of the population. (Source: App Annie)
Demand for more and better apps: More than two out of three millennials say that they wish they could do more with their existing apps and that they also keep looking for new apps; however, users above the age of 55 are satisfied with their current choice of apps and their features. (Source: ComScore)
Time spent on mobile apps: Users between the age 18 to 24 years spend more than three hours on mobile apps, as opposed to people of age 55 years or above who spend less than two hours a day. (Source: ComScore)
Time spent on digital media: In 2017, users between the age 18 to 24 years spent 66 percent of their total digital media time on smartphone apps. People in the age group of 18-44 years spend more than 50 percent of their digital time on mobile apps. (Source: ComScore)
Mobile app facts – Why app performance and design matter?
Here are some app developer statistics that app designing and development teams must keep in mind while developing mobile apps.
Moving apps on home screen: In 2017, about 80 of smartphones users said that they move apps to their home screens as they used those apps a lot (61%), needed ease of access (54%), needed quick access (49%), or they liked how the logo looked (18%). (Source: ComScore)
App logo matters: In 2017, about 21percent of millennial said they have deleted apps because their logos didn’t look nice on their desktop screen. (Source: ComScore)
Uninstalls: About 71% of uninstalls are caused by app crashes. This highlights the need of creating stable apps. (Source: App Samurai)
Effect on Brand’s image: About 65% of users say that if users have a poor mobile experience with a brand, then the brand’s image is negatively impacted. Hence, one should use a quality online app creator to build an app.(Source: Access)
Ideal App loading time: About 43% users are unhappy if an app takes more than three seconds to load, highlighting the need to create efficient and light apps (Source: App Samurai)
App loading time’s effect: If an app takes too long to load, about 70 percent of the users abandon the app. (Source: ThinkStorage)
Percentage of apps used: In 2017, U.S. smartphones users had an average of 100 apps on their devices, out of which they used about 40 apps per month. (Source: App Annie) This shows why your app design, utility and quality needs to stand out of the crowd.
Data usage by an app: About 37 percent of millions consider data usage as an important factor in deciding if they should download and use an app. For example, Pokemon Go AR mobile game app went viral, but due to the large amount of data it used up, many users deleted it. (Source: MindSea)
Inconsistencies in app’s interface: About 58 percent of users say that they are frustrated or put off by inconsistencies in an app’s interface. (Source: Perfecto Mobile)
Overall app performance: If an app’s overall performance is not good, then 52 percent of users are frustrated by it. (Source: Perfecto Mobile)
Value from an app: About 29 percent of users tend to abandon apps right away, if they don’t find any value in the app. (Source: Think Storage)
Mobile app marketing insights | Cost-effective marketing
Explore mobile app facts for marketing businesses and products effectively.
Mobile apps to market: About 54 percent of marketers use a mobile app platform to market to customers and prospects.(Source: Salesforce)
Reaction to notifications: Sixty-three percent of Millennials says that they check their new notifications as soon as they receive them. (Source: ComScore)) Therefore, push notifications are one of the best ways to carry out marketing activities through apps.
General user acquiring cost: The cost to acquire a user has decreased to $2.89, i.e. 29.9 percent reduction YoY. (Source: LeanPlum)
Form lead acquiring cost: In 2018, it costed $4.58, down by 44.2 percent, to acquire a form lead. (Source: LeanPlum)
Multi-channel engagement strategy: A multi-channel engagement strategy helps improve retention rate by 62 percent than using only apps that engage users with only one channel. (Source: LeanPlum) Therefore, create a mobile app if you do not have one to create another channel of engagement for users.
Notifications permission: From 2015 to 2016, the percentage of users who allow notifications dropped from 33 to 27 percent, however, the number increased by 16 percent to almost 50 percent of the users in the year 2017. (Source: ComScore) Such mobile app marketing insights are very encouraging for businesses.
Ad spend mode: In the U.S., about 65 percent of digital ads spend was through mobile digital media. (Source: App Annie)
App downloads through paid strategies: Paid strategies’ contribution to total app downloads for top apps grew by 10 percent YoY. (Source: App Annie)
Ad platforms leveraged: Twenty five percent YoY more ad platforms were leveraged by the Apple App Store, while 20 percent YoY more ad platforms were leveraged by Google Play Store. (Source: App Annie)
App Store Optimization
Here are a few ways that are used to optimize apps on app stores.
Descriptions for ASO: For 46 percent apps, App store optimisation (ASO) is done through description updates. (Source: AppAnnie)
App icons for ASO: App icon updates are used by 30 percent apps to optimise the app for App stores. This saw a growth of 24 percent YoY. (Source: AppAnnie)
Mobile app future trends
Mobile app industry growth is inevitable in future, too. Here are some mobile app statistics that reiterate that.
Spend on apps: In 2019, app store consumer spend is expected to cross $120 billion. (Source: App Annie) Mobile app future trends like this are very promising for the industry’s growth.
Video usage: Users will stream videos for every 10 minutes out of an hour spent on consuming media. (Source: App Annie)
Monetisation with in-app Ads: In 2019, in-app advertising is expected to be the source of monetisation of 60 percent more apps. (Source: App Annie)
Entertainment and streaming apps: Consumers are expected to spend more on in-app subscription in entertainment and streaming apps, and the spending is expected to grow by 460 percent. (Source: App Annie)
Mobile gaming’s market size: Mobile gaming is expected to increase in size to cover 60 percent of the market share. (Source: App Annie)
How to create a new app in 3 easy steps
If you’re convinced to build an app for your business after reading the above app stats on the growth of mobile industry and that of mobile apps, then you can use these three easy steps on how to create a new app using an online app creator like AppMySite:
1. Select a plan – iOS, Android or both
Select the platforms for which you wish to build your app. You can build an app for iOS, Android or both with AppMySite.
2. Sit back and relax (while AppMySite builds your app)
Send your website’s URL and other relevant details to AppMySite to build your app. Send your business logo and website banner to use in the app. Sit back and relax while AppMySite’s WordPress and Woocommerce mobile app builder builds an app for you.
3. Approve and publish app
Once your apps are ready, you can approve them, and we will publishing the apps on App stores like Google Play and Apple App Store.
AppMySite’s premium app building services are cost-effective and they ensure delivery of an app within 5 working days.
How can you easily give access to your website to your users? Which device do your users use the most to access online platforms? The answer to this is most probably computers and mobile platforms.
Although your website will generally open well on computers, if designed well, it will work inefficiently on mobile phones unless optimised for it properly. Even after optimisation, a website cannot be used in the most desirable way on mobile phones due to various limitations.
Therefore, if you have a lot of regular users accessing your online platform from mobile devices, then it is time for you to build an app, ideally using an app builder online.
Here are the highlights of Apps that allow users to access it easily and regularly:
Easy download for regular use
Your users can easily download an app from play stores, if they wish to use your app regularly. Once they install the app, they do not have to open your website again and again on their mobile’s web browser. Even new users can find your app with ease on play stores, giving your business more exposure.
One tap access
Mobile apps can be accessed by users by just a tap on their mobile screens. This makes it very convenient for regular users to visit your online platform to consume content or purchase products. This improves traffic on your platform. Keep your content fresh and updated, so that users are engaged.
Users can easily see important alerts and messages received from you through push notifications they receive on their mobile screen. They do not have to unlock their phone to see these messages and can easily stay connected with you. This also allows you to connect with your users cost-effectively.
You can easily carry out effective marketing activities through native mobile apps by sending relevant content to users through push notifications, in-app banners & notifications, etc. This is a very cost-effective way of marketing. You can collect a lot of relevant customer data to create good marketing campaigns.
Easy in-app purchase and payment
You can allow easy in-app payment and purchases through your app. A good navigation and product menu will helps users find desirable products with ease. Apps make it easy for your users to select and order products. You can also enable users to pay through easy mobile payment options.
Users who download your app are more likely to use your app for a long time, as the app will be on their phone and will be accessible with just one tap. This enables users to stay connected with you for a long time, which is ideal for your business’ growth, as it helps you build a strong foundation of loyal and repeat customers.
To avail all these benefits of having a mobile-based online platform, you can use an app builder online to create an app. An app helps you sell, market and operate better and in a cost-effective manner.
If you have a WordPress or Woocommerce website, then the most easiest way to make an app is to use AppMySite. AppMySite helps you create an app in a cost-effective manner and in very little time.
Here’re the highlights of building an App with AppMySite:
Share website URL only
All you have to do to make an app with AppMySite is to share your website’s URL with them, so that they can extract relevant data and designs to create an app that works in sync with your website. The design for the app is also made to be consistent with your existing website and products, so that customers are able to relate to it.
Build for WordPress and Woocommerce websites
AppMySite allows you to build an app for WordPress and Woocommerce websites. If you have a website on any one of these platforms, you can easily convert it into an app without any hassle of hiring a team of developers. The app built will work in perfect sync with your website, so that you can manage content from one panel for all your online platforms.
Build Apps for iOS and Android
AppMySite builds apps for iOS and Android platforms. These are two of the most popular platforms, and hence you’re able to make your platform available to a large audience by creating apps for them. This gives you access to a large audience who use only mobile devices to access services and content that you offer.
Apps in sync with website
The best feature of the apps developed on this platform is that they work in sync with your website. Therefore, any content or product menu update made by you on the website are automatically reflected in your app. This helps you save a lot of time in updating and managing both your online platforms through a unique admin panel.
Smart filter, sort and search options
AppMySite builds apps that feature content or product filters that are smart and relevant. These efficient options allow your users to look for the right product or content, and hence keep your customers satisfied. This also helps your users to complete orders when they are in a favourable state of mind, increasing your revenue.
Attractive design and branding
The apps created on this platform are creatively designed. The design is attractive and are made in sync with the designs and colour theme of your website and brand. This helps users relate better to your app. This also helps you create a brand image using elements like particular icons, colors, etc., which your users can relate to.
Apps built with AppMySite integrate the payment gateway on your website with your app. This allows easy payment making by your users, as options like payment through credit/debit card, mobile wallets, net banking, etc. are available for users. Also, you are able to collect payments from all your online platforms at one place.
Intuitive navigation and interface
These apps are intuitively designed. The interface of the apps enable users to complete desired actions with ease and in no time. A good interface also allows businesses to achieve planned business results. This helps build a good rapport with your users, as they are able to user your platform conveniently
Such apps built with AppMySite help you create a platform that is easily accessible by your users. You can build apps for Android and iOS and ensure that a large audience is able to find and use your apps.
AppMySite helps design apps that are efficient and effective in helping you achieve the business growth and other objectives you aim for.
The Woocommerce and WordPress Mobile App Builder of AppMySite helps in creating apps that work in perfect sync with your website. This saves the efforts and resources of your team in keeping your website and app updated.
To save time, effort and money, entrepreneurs need to find a well-planned way to build an app that is integrated with their existing web platform, so that it is easy to run and maintain the app.
To achieve this, entrepreneurs can convert their existing website into an app. This helps in saving resources in building and maintaining apps for the business.
Such apps also helps save time and effort in selling, marketing and carrying out operations for the business.
You can use an app builder online like AppMySite to create an app that works in sync with your existing website. App created on this platform help engage customers, carry out marketing with ease and sell effectively.
To ensure that your app achieves all its business purposes and is accessible to a majority of your target market, you can build apps for Android and iOS, as they are very popular operating systems.
With AppMySite’s WordPress and Woocommerce App Builder, you can easily convert your websites on these platforms into efficient apps for Android and iOS.
Here are some of the things such apps helps you achieve for your business:
Attract new customers
With an efficient app you can attract new customers from search engines, social media, your own website and referrers. Apps are easier to use for mobile users, which are increasing every day; therefore, it is wise to invest in an online platform that is easily accessible for them.
App download pages on Google Play and Apple app stores get a lot of traffic from people searching for similar products or services online. This helps you achieve added visibility on Google, which is great to attract new users. Your apps may also gain viral popularity when promoted on social media and other influential channels.
Apps help in engaging customers for a long time. You can add special product and content categories in your app to entertain, educate and inspire your customers. With seasonal and curated product categories, customers are motivated to engage more with your products, which eventually lead to higher sales.
You can also add a blog section to the app to deliver informative and relevant content to your customers. App notifications, location services, product recommendations and easy purchase payment options also help keep customers engaged. You can also add loyalty and referral programs to your apps to hook customers.
You can up-sell to customers with the help of features and functionalities of your app. In-app recommendations help increase the purchase basket size of customers. Your app’s cart can also be designed efficiently to enable users to easily add or edit orders. Recommendations in the cart also help increase revenue.
You can send notifications to users to highlight offers on complimentary products to users. This helps in bringing customers back to the app and to check out complimentary products for purchase. You can also send other offers to existing customers to increase traffic on the app. Up-selling becomes easy and cost-effective with an app.
Marketing tools in apps
Apps allow businesses to carry out cost-effective marketing. You can use various native app functionalities to create marketing campaigns and send marketing messages to customers. Some of the native app tools that are used for marketing are push notification, in-app notifications, product recommendations and in-app promotional banners.
Marketing messages can be shown or sent to customers using these tools. Other services like location services, access to user’s contact list, and collection of personal data can help in profiling customers and creating and showing relevant marketing campaigns to users, so that they see value in shopping with you.
Easy payment collection
You can easily collect payments from your shoppers through your apps. Apps use payment gateway integration, mobile wallet integration, and other easy payment modes to enable users to pay through modes that they prefer. This increases the chances of order completion from users.
App built with AppMySite integrate the payment gateway from your website into your app, so that you are able to collect payments from all the online purchasers through one channel. This makes your task of sales management and audit simple and organized. Seamless and safe integration of payment gateways in apps make online selling easy.
With the help of apps, you are able to retain customers for a long time. You can allow your customers to easily stay connected with you through your mobile apps. As more and more users are using mobile devices to regularly access online shopping and content platforms, you will be able to retain those regular customers through apps.
Also, once a user downloads and installs an app on their mobile devices, they tend to use those apps for a long time. This helps you retain customers and increase their lifetime value for your business. You can also give loyalty rewards to customers using your app, so that they are motivated to stay connected with you.
Easy payment collection
Apps allow you to gain referral traffic from various sources. Your current users can be motivated to share your app, content or products on social media. This will encourage the friends and family members of your users who see those posts to visit your platform or download your app.
You can also incentivize your existing customers to share the app or give referrals to you. This helps you gain authentic traffic, as word of mouth and referral traffic is more likely to generate more business for you than any other source of new traffic. Also you can write content and add products that are shareable and engaging.
Easy to maintain and update
When you build an app, ensure that it is easy to maintain and update. Apps built with AppMySite work in sync with your website, so that any content or product added to the website is automatically reflected in your app, too. This helps you save a lot of time and effort in keeping your content and product menu updated.
Integration of all your online platforms can help you keep the content and product data consistent on all the platforms. In its absence, your content managers and merchandisers will spend a lot of time in adding content to both your website and app. Also, ensure that the app’s design matches your branding and website theme, so that your customers can relate to it.
With the apps that have the above features, entrepreneurs can easily minimise their resource requirement for sales, marketing and operations. Technology should be leveraged well to reduce cost and improve efficiency of your business and staff.
You can use WordPress and Woocommerce App Builderof AppMySite to create efficient apps that work in perfect sync with your website. This helps you achieve the kind of efficiency and exposure you need to increase your revenue, gain new customers at low cost, and to retain customers to build a strong foundation of loyal customers.
With an App builder online, you can reduce your cost of making an app and save a lot of time and effort in doing so. Build smart apps using smart and efficient modes like AppMySite.
The most time and effort-consuming task while building apps is hiring and managing a team of designers, developers and testers. What if you could build an app without hiring a team?
One simple way to bypass the need to hire an app development team is to use anonline app maker like AppMySite. Such services use the data from your existing website(s) and create an app for you in little time.
Here’s how you can develop and app in two easy steps, with AppMySite without having to hire a development team:
Subscribe to a plan
The first thing to do is decide whether you want an app for iOS, Android or both the platforms. AppMySite will build a native app for you for these platforms, so that you are able to reach the mobile devices of a majority of your customers. AppMySite’s pricing plans are affordable and unmatched.
Share your website URL
If you have a Woocommerce or WordPress website, then you can use AppMySite’s online app making services to build an app easily. All you need to do is share your website’s URL and other details with AppMySite’s team, and they will work on creating native iOS and Android mobile apps that work in sync with your website.
In just these steps, you can create an app using Woocommerce and WordPress app builder of AppMySite (AMS).
You do not need to supervise the activities of AMS’ team, as they are experts who will create an effective app in no time with the data you provide them. This helps you save a lot of money, time and effort.
The above two steps help you avoid a lot of effort you’d have to otherwise put in the following activities that are required to be undertaken when you work with an in-house or third-party development team:
Hiring a team
You will have to search for relevant talent in the field of designing, development and app testing to develop an app on your own. You will have to assess their skills and orient them about your project, so that they are aligned with your objective of building a mobile app. It is important to hire a team that can work cordially towards a product that is effective and helps you achieve desired business goals.
Knowledge transfer to team
When you hire a team, you need to apprise the team members about the project and its objectives. You need to explain your current website’s structure to them, so that they can properly link your website to the new app. A brief of the design will also have to be given, so that the designers are able to maintain consistency in the design and brand elements of your website and app.
Planning of app
You will have to participate in planning of designs, development and testing processes. For this, you will either need to have technical knowledge or will have to hire managers who can guide the design and development team in the planning process. This may require a lot of time or money. While planning, you will also have to undertake market research to build an effective product.
Giving feedback to design team
It is important to give feedback and direction to your design team, so that they are able to produce designs that are intuitive and effective. Your UI and UX should be as smooth as possible; therefore, you will need to work closely with your design team to ensure that they are able to think from customer and business’ perspective to create designs that are attractive and effective.
Supervising development team
You will need to supervise and follow-up with your development team, so that they are able to deliver a mobile app with good quality and interface. Your app should work efficiently, and to ensure that, you will need to follow up with your team on a regular basis. You will also need to ensure that the right coding languages are used to develop a scalable app for your business.
Testing of app
After the app is developed, you will need to test your app thoroughly to ensure that it functions with efficiency. You will need to work closely with your testing team to ensure that all the functionalities of your app work properly. An app with bugs and functional issues can lead to loss of customers. Therefore, this task is essential, and with an in-house team, it may be time consuming and expensive.
Publishing and maintenance of app
If you create an app yourself, you will have to create paid app developer accounts on play stores of Google and Apple to be able to publish your apps. You will also have to design graphics and create content to publish on your app download pages. Maintenance of app to meet the needs of the latest operating systems will be required to ensure that you are able to cater to all your customers.
Retention and sustainability of team
It is important that you retain a team till your project is complete, else you’ll again have to hire and train new team members about the project. This may be time-consuming and will also require a lot of your energy, which you can use for other priorities of your business. If you have hired an in-house team, then you will need to have enough projects to sustain the team and to generate enough value from them.
All the above points will need a lot of time, money and effort on your part or that of your managers, so that your development team is able to deliver a mobile app that is able to deliver the right results for your business.
AppMySite’s online app maker will help you avoid all of the above hassle, as their professional team requires just your website’s URL to create a website that is automatically populated with the content on your website, has an intuitive and attractive design, is well-planned and developed, is well-tested, and is published on your behalf on Google and Apple play stores.
You can use AppMySite’s Woocommerce and WordPress App Builder to create an app for your existing website, without going through the hassle of hiring and managing a team that will deliver an effective mobile platform.
Business managers and owners who do not come with an IT background often find it challenging to put together an app development team to create a business app that will meet the expectations and needs of your business and customers.
However, is it really necessary to have technical know-how or to hire executives who can lead your app development team to get the task done?
The answer is no, you do not need to have a lot of technical knowledge to know how your app should look and work.
Anyone with sound knowledge of how a product should look like and work to satisfy customers can help plan and overlook the development of an app.
As a manager or owner with first-hand experience of the product and clients, you can very well define how your app should behave. The rest can be taken care of my a development team that works in-house or under a third-party company.
It is suggested to hire a third-party development team, in case you have limited tech knowledge and are unwilling to spend a lot of time and resources to manage a full app development team for a long time. However, third-party development teams can also prove to be expensive and difficult to follow-up with.
One solution to this is to use an online app builder that will help you create an app in a few easy steps without expending a lot of energy, time, and money.
Choose an plan to build apps for iOS, Android or both
AppMySite helps turn Woocommerce and WordPress websites into apps in a few weeks. Here are a few features of the apps developed by AppMySite:
To start with, AppyMySite’s team extracts the branding elements of your company from your website and integrates them into your app. The splash screen of the app is designed with your company’s logo and the app carries your color theme, too.
This helps maintain consistency in your brand’s representation on your app and website. This will help your customers easily identify your app on app stores and will also enable you to create a strong brand image. You can send your own logos and graphics for the app or let AppMySite’s team extract the required information from your website.
Intuitive app design and navigation
The app designed by AppMySite has an intuitive design which enables users to take the steps and actions that you have pre-planned or predicted. Intuitive navigation in the app helps keep your users engaged and also keeps them satisfied.
A well-planned navigation structure helps you extract maximum value from your app, as your customers are basically following the app usage steps that you have designed for them, so that you can reach your desired business goals. This is a great way to direct customers into taking actions that will help accomplish objectives of both your customers and business.
Smart filter, search, and sort options
Smart filter, search and sort options are designed in the app, so that users are able to find the products, services and content that are relevant to them. This helps customers make quick purchase decisions, so that they complete orders while they are in a favourable mindset.
Smart filters and search options also help you add a large inventory in your system and still ensure that all the products are easily discoverable by the users. This will help your business move inventory faster and will also make your app easy to use. Relevant search results can also help in increasing customer purchase basket size.
Web-synced category and product menu
The product categories and menu in your app is automatically pulled from your website. This means that any changes you make to the inventory, products and product categories on your website are automatically reflected in your app, too.
If you are a content publishing website, then the content that you publish on your website will be automatically posted on your website, too. This saves your merchandisers and content managers a lot of time and effort in updating the content and menu on your website. This also helps you ensure that you are able to keep your online product environment fresh.
The app created by AppMySite will have an efficient cart, so that customers can easily complete their orders. The cart enables users to see the details of the selected products, add and remove products from the cart, checkout to pay, and complete orders.
An efficient cart is necessary to ensure that all the actions taken by your users on the app come to fruition. This is the final step in the interaction of your users with your app, and it should go smoothly to ensure that you do not have any abandoned carts or dissatisfied customers.
Integrate payment gateway
AppMySite’s Woocommerce mobile app builder easily integrates the payment gateway on your website in your app. This enables your customers to easily make in-app purchases. This also allows you to collect all your website and app payments through a unique payment gateway account.
A good payment gateway allows your users to make payments through credit/debit cards, net banking, online payment platforms, mobile wallets, etc. When you integrate such a payment gateway in your app, you help users make payments through an option of their choice. This results in a higher rate of completed orders.
Thorough testing of app
AppMySite has team of expert developers who test the features and functionalities of your app thoroughly, so that your app functions without any bugs and glitches. If your users find your app screens sticky or do not get proper success of error messages, then they are put off by the app.
It’s better to spend some time in testing your app properly than to lose customers to an app with bugs and issues. One very important thing for a shopping app is to ensure that the payment function work properly, so that customers are able to build trust with your app and brand. AppMySite helps you test your app for you.
Publishing of app on app stores
One generally has to make app developer accounts on app stores to publish one’s apps. AppMySite does this on your behalf and creates app download pages for your apps on app stores. This saves time, money and effort in publishing apps in a timely manner.
Also, AppMySite lends expertise in putting the right content and design for your app on app stores, so that you are able to make a strong app download page, which will encourage your customers to download and install the app for long-term use. One can easily search-engine-optimize an app download page so that potential users are able to find them on Google.
The above features of the apps created by AppMySite enable managers and owners to build native apps for Android and iOS without any technical know-how. There is no time involvement required in terms of follow up, as AppMySite’s team delivers the tested app in a few weeks.
You also save a lot of money, as the pricing plans to turn website into app with AppMySite are very affordable.
WooCommerce Mobile App for Android: AppMySite: A native mobile app for online stores and businesses is an integral tool for businesses to reach their customers. Today, nearly one in every three online orders being placed through a mobile app, and it is safe to assume that this number is only likely to go up in the future. However, an ill-designed mobile app that fails to add to the shopping experience of your customers can do your business more harm than good. In this post, we take a look at some important features of shopping mobile apps that need to be carefully deliberated upon. We will also discuss the benefits of using AppMySite as a mobile app creator for existing e-commerce websites and help you get started on the process to build you own app:
The very first thing that the user sees when your app has been download and installed is the splash screen, akin to a launch screen. Conventionally, the splash screen only has the logo of the app and the name of the app, and sometimes a promotional marketing tagline. The logo is placed prominently on a monochromatic background, which is in alignment with the app identity and colour scheme. You may choose to add an illustration or an animation during in the app screen, maybe something of prominence or a recurring theme in your app. The splash screen usually lasts for a few seconds and gives your device the time to set up the app according to its hardware features.
The app icon is what distinguishes your app on the play store and cements brand recall value among your users as well. What’s more, every time your users scroll through their phone, launch the app, and use the app, they see the app icon as well. Needless to say, the app icon is the app’s biggest brand ambassador. While many online stores and website usually use their existing business logo as the app icon, it is important to understand that the app icon serves a different purpose and should be designed on a different resolution as well. Thus, it is recommended that you design an icon that resembles your existing logo, while simultaneously communicating a new message.
The banner image is a piece of element for shopping apps. Usually, the banner image consists of a dynamic and prominent visual image that promotes some kind of offer or sale. The banner image can viewed as a standalone advertisement for your online store and can be used strategically to engage new, existing, and loyal shoppers. Reports have shown that well-designed and well-placed banner images result can improve user engagement and also help online retailers execute seasonal offers and sales. The banner image, thus, needs to be designed exceptionally well, because it can attract customer attention, communicate popular offers, and nudge them to make a purchase. AppMySite, an expert Mobile App Builder for WooCommerce, helps you design the perfect banner image to help you maximise your promotions.
Online retailers usually offer numerous products to their customers. Naturally, the best way to organise all these products is to segregate them into relevant categories to facilitate a seamless shopping experience. However, it’s important to note that the mobile screen size is considerably smaller, and thus, the product categories need to be decided ergonomically. Ideally, the home screen of the app can have a few main categories, followed by relevant sub-categories, and if needed further categories. Furthermore due attention should be given to fact that the products are assigned to relevant categories to help customers quickly find the product they are looking for. Thus, if your online store has a WooCommerce Mobile App for Android, make sure you create relevant categories for your customers.
An essential part of the mobile app is the ease of navigation. Essentially, this means that the user should be able to quickly perform important actions like browsing, ordering, reviewing, and payment etc. The shopper should be able to easily jump from one product category to another, go back to the home page with a single tap, view the shopping cart easily, add products to the cart with a single tap, apply simple filters to find the product of their liking, change address and payment information, and edit their profile easily. It would help if you analysed the behaviour of your app users to identify the most popular actions and the biggest pain-points to provide them a glitch-free navigation experience.
One of the biggest mistakes that online retailers make is to not pay enough attention to their product screen. Incomplete product information might give rise to doubt and prevent customers from placing an order for the same. Some elements that are integral to the product screen are product image, brand name, product name, description, features, price, user reviews, expected delivery time, existing offers, and important terms and conditions. The challenge, more often than not, is to provide all this information in a single screen without compromising on the design. At the end of the day, a customer will take a decision based on the product information they see and you should leave no question unanswered in order to improve trust and transparency.
As your customers near the end of the process of order completion, you need to provide them with simple and easy-to-follow steps to confirm their order and make the payment. The shopping cart screen is a critical part of this process, as it helps the customer verify their order and review the items they are about to purchase. The shopping cart screen needs to be simple, clutter-free, and intuitive to use. It should contain all essential information like the products that are currently in the cart, their price, product features like colour or size, the number of products ordered, the shipping charges that are applicable, and existing payment options. What’s more, the screen should have prominently-placed CTA buttons which indicate the next step or allow the customer to change their order.
App store information
While this may have featured towards the end of this list, the app store information is in no way any less important in making the right first impression. The only reason we placed it at the bottom is because, strictly speaking, this experience is outside the app. How you choose to describe the app, the screenshot that you display, the category you choose to list your app in, they key words you use, and your user reviews – all of them help potential customers decide if they want to download and install your app. In fact, if your app is published from a verified developer account, it naturally established credibility as well. AppMySite, a leading Mobile App Builder for WooCommerce, publishes your app using its own verified developer account, and also helps you in setting up your app store information to maximise your reach and impact.
All the above-listed features can be easily found in the mobile apps created using AppMySite. AppMySite is a leading mobile app creator that helps you build a mobile application for your website. All you have to do is provide some basic information about your existing website in order for expert designers and developers from the AppMySite team to work on your app. Unlike other online app builders, AppMySite delivers a high-quality, aesthetic, and feature-rich native app that is thoroughly tested by professionals. The best part is that the affordable payment plans help businesses of all sizes to launch an app for their business. To know more about how you can create an app for your website, please get in touch with us today.
We often meet business owners and managers who can’t make a decision on whether they should make an app for their business or not.
Despite of availability of online app makers like AppMySite, which enable businesses to create native apps for existing websites at very little cost, there are challenges and doubts that keep managers hanging in a decisional limbo.
As we all see the rising use of mobile devices by users, we realize that there is a large opportunity for businesses with customers who have access to mobile devices and the internet. Therefore, we should explore the Pros and Cons/challenges of building apps for businesses to understand how valuable it is for businesses to create apps for mobile devices.
Pros of making mobile apps for websites
Wide business reach
With the help of mobile apps you are able to reach new and existing users repeatedly. New users are able to discover your mobile app on search engines and app stores. Also, if you promote the app on social media and through influencers, you can gain access to a wide audience.
Existing users who do not visit your website or store often due to various inconveniences involved are encouraged to avail your services through an app that is easy to access and use on mobile phones.
Easy access for audience
With an app, you enable a large audience to reach you easily, as more and more people have access to mobile devices. Mobile apps can be opened with just a tap on a mobile screen. This helps users to visit your selling or publishing platforms with ease.
Also, native apps work efficiently on mobile phones as compared to websites, which face a lot of limitations when opened on a mobile device through mobile web browsers. Therefore, having an app enables your users to access your platforms more frequently.
Retention of customers
Apps are more likely to be used by customers for a long period of time. When users install your app on a mobile phone, they tend to use it for a long period of time. Apps make it easy for you to stay directly connected with customers without any hassle or obstacle.
Through apps, you can send direct messages and push notifications to customers to bring them back to the app and to help them purchase larger baskets of goods with you.
Low cost of customer engagement
With an app, you can engage customers easily and cost-effectively. With various native mobile app features, you can push relevant content to users at apt times. You can also send them location-specific content and offers. This will help you keep customers hooked and get good results.
You can add a blog or activity section in your app to engage customers. A lot of companies gamify their loyalty and purchase programs to keep customers hooked.
One very important reason why businesses should build an app is to be able to do marketing in a focussed and cost-effective way. Apps allow marketing managers to send relevant marketing messages to users. Such deep optimization of marketing campaigns helps save a lot of money.
Also, tools like push notifications, location services, and contact sync help carry out effective marketing campaigns, so that the right users get the right messages at the right time.
Easy payment collection
A lot of times, customers become reluctant about purchasing with you through your website, as they are not able to complete their orders due to lack of a preferred payment mode. With apps, you are able to offer various kinds of easy payment options to your customers.
You can collect payments through credit & debit cards, net banking, mobile wallets, cash, etc. with the help of a payment gateway and inter-app integration in your app.
Cons/Challenges of making mobile apps and how to tackle them
It is true that, generally, it takes a lot of money to develop native apps for your website. Traditionally, you will have to hire an app development team or company and let them help you build an app. This can take a lot of your time and money, taking away focus form your main business goals.
However, with services like AppMySite, you can develop Android and iOS apps at a low cost and in little time. This helps you save both time and money.
Managing team or following up
If you build an app on your own or hire a team of developer to build a traditional app for you, then you will have to give your time and effort in managing, guiding and following up with those teams. Besides management of teams, you will be required to assess the development of the app, too.
To ensure you save your time and effort, you can use AppMySite’s service. They just take your website’s URL and extract data from it to make an app that works in perfect sync with your website.
It is important to develop an app that works efficiently, so that users using the app undertake desired actions. This helps businesses achieve set targets and objectives for the app. In case of an inefficient app, you will lose customers and business.
To ensure that your app is efficient and works perfectly, you can employ services of expert developers who can understand your business goals and create an app that helps you meet them.
Updation of content
One challenge that content managers and merchandisers face when managing an app and a website are that they have to do duplicate work to ensure that the content on both the platforms is consistent. This leads to waste of time and money for the business.
You can create an app that works in perfect sync with your website, so that any content changes you make to the website reflect in the app automatically. AppMySite can help you with that.
Testing and maintenance of app
Another challenge that businesses face after development of an app is to ensure that the app is bug-free and works perfectly. If your app is not efficient and has functional issues, then you might put off your customers using the app.
One way is to let people in your team test the app and give feedback to developers. When you hire AppMySite to build apps for you, they test the app before sending it to you for approval.
Once your app is developed and tested, you will need to create app developer accounts on app stores like Google Play and Apple app store. This requires initial payment to set up accounts and then effort to maintain accounts and create pages.
AppMySite team publishes a developed and tested app on your behalf. They add appropriate description and graphics to the app store pages, so that people are convinced to download your app.
The above Pros and Cons of developing a business app will help business owners and managers come to a sound decision on building apps. An online app maker like AppMySite can help businesses build cost-effective iOS and Android apps for existing websites in no time.
Businesses often wonder if they should rely on a web or mobile-based platform to grow their business. The answer depends on a few factors—nature of business and product, nature of customers, customer online browsing behaviour, and company budgets.
As more and more users are getting access to mobile devices and the internet, it is becoming easier for users to stay connected with your business or store through online channels. Therefore, one must explore mobile platforms for their businesses.
If a business is already selling through a website and see a lot of users coming to their website, then they can definitely create an app for mobile device to make it easy for users to access their platform.
Web-based platforms, however good, do not offer an efficient user experience to users on mobile phones. There are dimension and other issues when non-responsive or responsive websites are opened on mobile phones. Apps, on the other hand, are designed specifically to work with mobile devices. They are optimized to show the most valuable features to users.
With an app, users are conveniently able to navigate to different screens to complete tasks that you have planned for your app users. Products and payment options can also be displayed with efficiency in apps, so that users are able to quickly able to choose what they like, to complete transactions. Apps designed and developed for mobile devices are also able to use many features of mobile devices like camera, microphone, contacts and images to function effectively.
User preference and behaviour
Businesses, who have a target audience or customer base which heavily uses mobile devices, should consider building an app. This will help them enable their customers to shop or access their products and offering easily. Mobile apps can be accessed by just a tap of an icon; therefore, they will be preferred by customers who purchase with you often.
Businesses who make themselves accessible are more likely to attract new customers and retain existing ones. This shows that businesses are ready to step forward to make shopping and product consumption easy for its users. You can also identify the operating systems—iOS, Android, etc.—used by your users and create apps for the ones that are used by a substantial segment of your audience.
Easy purchase and payment
Apps have easy-to-use user interface and search options, which enable users to easily find relevant products. This helps them make quick purchase decisions. With a good cart and product recommendation system in place, you can also encourage your users to enlarge their purchase basket. Use a Woocommerce mobile app builder to create a user-friendly app.
Native mobile apps also provide easy payment options to users. This ensures that customers who add preferred products to carts can easily and successfully complete their orders by making payments through their preferred payment modes. This will reduce the chances of customers abandoning their carts due to unavailability of a preferred payment method. Apps allow users to pay though cards, net banking, mobile wallets, cash, etc.
Economical marketing opportunities
Apps offer very cost-effective marketing opportunities to businesses. Through apps, businesses can send push notifications to users. This helps send transactional and promotional messages directly to users’s mobile screens. This feature can be used as many time as required; however, it’s essential to use it aptly and not excessively.
Other ways to market products and other campaigns through an app are to place banners in the apps, create special product categories, and offer discount codes. One can also search-engine-optimize their app download pages to create awareness about their platform and attract new customers. With integrated loyalty and referral programs, apps can also help cost-effectively grow customer base.
If you have an e-commerce website, then you can use AppMySite’s Woocommerce mobile app builder to create an app that is synched with your website in real time.
This helps you save money spent on hiring developers, designers, testers, and publishing of app.
AppMySite team only wants you to select your preferred app plan for iOS, Android or both, and then provide them your existing website’s URL.
Their expert team extracts information from your website to develop an app that works in perfect sync with the website. This helps you manage the content on your app and website from a unified admin panel.
Once you have developed an app, you will need to migrate your existing users to the app. This will not only make the life of your customers easier, but will also have many benefits for your business, as mentioned above.
How to migrate website users to app
Some of your users will naturally migrate to your mobile app, due to the inherent advantages and convenience of using a mobile app, while other will need a little encouragement to explore the valuable opportunities offered by your mobile app.
You benefit by motivating users to use your mobile app instead of your website because mobile apps help retain customers for longer and they encourage users to purchase larger quantities and more often with you.
Here’s how you can help and encourage users to migrate from your website to mobile app:
App download button on website
You can place app store download buttons on your website to inform your website visitors that they can access your platform easily through mobile phones. Highlight the benefits of using your mobile apps to motivate them.
Search engine optimization of app download page
You can create a landing page for your apps or use app store app download pages and search engine optimize them, so that people searching for products similar to yours are able to find your app.
Offer rewards to users who download and use app
You can offer app download and use rewards to your customers to encourage them to use your app instead of your website. Some businesses offer special discounts and products that are available only on apps to attract users.
Newsletter announcement on launch of app
You can announce the launch of your business through your emails and newsletters. Use your existing customer database to get initial app downloads and gain visibility in the market. You can also prompt satisfied users to rate your app.
Website prompts to download app
You can use website pop-ups and other prompts to get attention of users. Highlight the benefits of your app in such prompts and give them a reason to download the app instantly. Apps help you retain customers.
Newsletter announcement on launch of app
You can restrict some features of your online platform to only your app, so that the customers who wish to use them have to download and use your app. You can also provide added benefits to app users.
AppMySite’s mobile app builder helps you create an app that is easy to promote among your users.
The dizzying growth of online shopping, and particularly m-commerce, is too complex to be reduced to mere numbers. But, consider this: in 2017, more than one-third (34.5%) of all online shopping was done on mobile phones and by 2021, this number is expected to touch 54%! M-commerce, or mobile commerce, is the natural evolution of e-commerce, a phenomenon that disrupted the retail industry nearly two decades ago. In this post, we’ll discuss a few factors as to why shopping over a mobile phone is quickly becoming the default shopping choice for customers all over the world and how online businesses can Convert WooCommerce to Mobile App.
Increasing active smartphone engagement
Smartphones are also designed in a way to maximise user engagement and ensure that people can do a variety of things from a single device. If twenty five years ago people were told that they would be able to get the news, watch their favourite movies, shop, book a cab, and even do a part of their work through their phones, not many would have believed them. However, when people are able to do all this – and more! – on their phones, they are increasingly hooked to it, with adults in US spending as much as 3 hours and 35 minutes on it each day. The rise of artificial intelligence and voice assistants has further simplified interacting with smartphones for new users as well.
Focus on convenience
One of the biggest reasons that people are willingly integrating technology in their daily lives is the convenience that comes along and the fact that things happen at lightning speed. Online businesses that Convert WooCommerce to Mobile App exploit the fact that shopping for products online involves making a lot of impulse purchase decisions and that most of these decisions are taken within a few seconds. Thus, the process of searching for a desired product, placing an order for it, and making a payment, has been made so simple and accessible that it provides instant gratification to the shoppers. Today, a shopper can browse through products of their liking, compare product features, and place an order for the product of their choice – all in a matter of a few minutes, by as much as flipping out their phones.
Rise of related industries
It is important to note that the mobile commerce industry hasn’t grown in isolation. Complimentary and supplementary services, like secure mobile banking and payments, better delivery services, in-app payment mechanisms, geo-location and geo-targeting, and customer loyalty have made it possible for online retailers to extend a variety of shopping services to their consumers over the phone. That’s not all; there are platforms and tools that allow shoppers to scout multiple online shopping stores for the lowest prices and best deals – all within a few seconds. The emergence of these industries has fuelled the popularity and adoption of m-commerce at a breakneck speed, and also created strong economic inter-linkages between the mobile shopping industry and the global economy.
Advancement in analytics
While the advancements of many related industries and technologies have obviously propelled the expansion of m-commerce, one that deserves a closer look is the progresses made in analytics. The increasing accuracy with which technological tools and solutions are able to crunch large amounts of data and help customise the shopping experience for the customer based on their shopping history and behaviour has played an integral role in making shopping on mobile a deeply engaging and personal experience. The increasing capacity of recording customer activity and collecting data for analysis has definitely played a critical role in bettering the services provided over mobile apps, thereby, making m-commerce the preferred choice for shoppers.
Small online businesses should certainly Convert WooCommerce to Mobile App in order to ensure that are able to connect with their customers on the platform that will be the undisputed future of online shopping. Thankfully, with the many WooCommerce mobile app builders, creating a mobile app for an existing e-commerce website is a simple and cost-effective process that doesn’t require businesses to have any knowledge about how to create an app. AppMySite is one such expert online mobile app builder that can help businesses in converting their WooCommerce websites into mobile apps. You can know more about the process followed by AppMySite here and learn more about the features of the apps created here.
WooCommerce Mobile App Builder – AppMySite Consider this: 76% of millennial digital shoppers users have the Amazon mobile app on their phones and most of them use the app frequently for all their online purchases. Its nearest competitor (Walmart) – enjoys less than half of this loyalty and trust from its young customers at 33%. To put it another way, more than three in four young shoppers are familiar with the online retailer’s app and have it on their phones. No matter the scale of the company or the industry – getting your most important customer segment hooked to your app is no mean feat. Thanks to Amazon’s aggressive marketing and promotions, almost everyone knows that it is the largest online retail platform in the world, but not many realise the significance of the Amazon shopping app in this achievement. In this post, we will examine a few key factors which have made the Amazon mobile shopping the leader in the highly competitive e-commerce industry and also discuss how small online businesses can create a WooCommerce Mobile App Android for their website:
Ease of navigation has been routinely cited as the top priority for mobile users in various surveys and Amazon realises the power of a neat user experience for its customers. All app screens, specially the product pages, are designed ergonomically to provide all important information without cluttering the screen. The shopping app has successfully incorporated critical product details, reviews, recommendations, high-quality images, and shipping details in an attractive and simple design, resulting in an enjoyable shopping experience that doesn’t require the customer to go back and forth. It should then come as no surprise that almost 54% of the app users attribute the simple navigation and ease of use as the top reason to use Amazon.
Categories and Sidebars
Considering the wide range of products that are available on the platform, it is important to classify them in apt categories and facilitate a smooth browsing experience for the customer. Amazon has mastered the art of creating relevant and exhaustive product categories, in addition to using the drop-down sidebar effectively. Thus, the home screen lists all major product categories and sub-categories are presented as drop-downs further. Similarly, the sidebar on the home screen gives way to wish lists, order list, settings, customer profile, delivery status, customer support, and so much more. These features make browsing a category of products and switching between categories seamless and also give a single-step access to all user profile related information.
Easy registration and sign-in
51% of online shoppers prefer using a mobile app due to its one-time registration and sign-in process and that’s why registering and signing-in with Amazon app has been made as simple as possible. The registration process can be completed with an email id or any other social media profile, like Google or Facebook. The app doesn’t log out the user even after the closure of the app (unless the user specifically opts to log out), ensuring that the user remains signed in, thus, allowing for a seamless experience each time the customer re-opens the app. This is important to ensure that customers are able to immediately start browsing through their desired product categories anytime they want, with no unnecessary distractions.
Exclusive discounts on app
Amazon has popularised the adoption of its mobile app by offering app-exclusive discounts and deals to its customers; particularly, the first-time app users are given a sizeable discount. Users on the app are shown offers that are available only on the app alongside their validity to encourage customers to quickly place their orders. Whereas when customers place their order through the website, they are encouraged to download and use the mobile app to avail a greater discount. This strategy ensures the propagation of benefits of using the app over the website, and allows Amazon to engage their customers more aggressively. It also fits neatly with the app-only future that the online retail industry, on the whole, is progressing towards, thus making WooCommerce Mobile App Android and iOS indispensable.
Personalisation is a key constituent of the Amazon app. Right from the registration, to every time the app is used, Amazon welcomes you by your first name, which instantly personalises the shopping experience and provides a sense of comfort. Based on the shopping history and purchase orders, Amazon also suggests and recommends related products that could be of interest to the user, and highlights the ones on offer under the prominently placed ‘Deals of the day’ section. These recommendations are also present below each product, which serve as a great shortcut for customers to browse through relevant and similar products. To put it simply, Amazon knows how to connect and engage its customers in an effective and personalised manner, and uses the same to its advantage.
Another highlight of the shopping experience on Amazon is the consistency of experience across the mobile app and the browser. The structure of the website and the design of the app are similar so as to avoid confusion among the customers and increase the familiarity of important features like browsing for products, adding to favourites, and tracking orders. It is important to note that the design and user experience is not entirely identical, but merely similar with respect to the placement of cart, search, settings, recommendations, and categories. This has paid off as 45% of the e-retailers customers use the app exclusively, whereas nearly 35% use the app and the browser equally. A WooCommerce Mobile App Builder is often used by small online businesses to create a synchronised mobile app as well.
Prominent CTA buttons
Amazon has noticeable CTA button (“Buy Now”) that cannot be missed that commands attention without taking the focus away from the product and its details. Research has shown that an online shoppers takes just a few seconds to take a decision on whether to purchase the product or not, and it is vital to get them to act on it during this frame of window itself. Another advantage is the one-step order placement and checkout, which is done by saving details like the shipping address and the payment details; instead all the user has to enter is the email and password again. This eliminates several unnecessary steps during the checkout process, and increases the chances of customers placing the order before getting distracted or changing their minds. It is commendable that Amazon has reduced the time taken to place the order while maintaining the security of the process.
Last, but far from least, is Amazon’s impressive, accurate, and powerful search functionalities. In addition to offering predictive search based on search history and popular products, the results are autocorrected for spelling errors, thus making them relevant and accurate as well. The simple toggle buttons that allow users to narrow down their search using filters like price, arrival, discount, and brand further enhance the search capability. This focus on providing shoppers with an effortless and error-free search function seems to be paying off as consumer surveys have shown that online shoppers find Amazon’s search function to be that of its competitors, and they particularly appreciate the relevancy, filters, and autocorrect functions. Customers say that predictive search reduces the entering and re-entering of searches, and the filters help them find the products of their liking.
Amazon’s dominance in the e-commerce industry is no fluke; the fact that it has maintained its edge and continually outpaced its competitors is a testament to its innovation and agility. However, a big part of this success can be attributed to its powerful mobile app. While small business owners and managers cannot replicate the Amazon app, they can convert their existing websites into simple and elegant apps using a WooCommerce Mobile App Builder, like AppMySite. A leading online app creator, AppMySite dynamically converts websites into mobile apps with a smooth navigation, simple sign-in, and automatically created categories. Another added advantage is that the mobile app is in-sync with the website, leading to a consistent experience for the users. AppMySite builds both WooCommerce Mobile App Android and iOS to help businesses reach as many potential customers as possible. If you too are struggling with mobile commerce challenges and want to create an app that caters to existing and new customers, get in touch with AppMySite today.
Convert WordPress Website to Mobile App – AppMySite: The importance of having a powerful mobile app for your website cannot be emphasised strong enough, especially in today’s disruptive and volatile business environment. A native mobile app creates a platform for businesses to connect with their customers without any gatekeepers. However, building a mobile app can turn out to be an expensive affair, if your approach and strategy isn’t right. In this post, we will discuss the existing methods one can take to build a mobile app, and weigh the pros and cons of each. We will also take a look at how you can create an app on a limited budget.
Expert App Builders with Professional Expertise
There is another, but lesser known alternative to converting your WordPress website into a mobile app, and that is choosing an expert WordPress app builder, like AppMySite. These expert app builders automate the technical process of converting a website to an app, but deploy professionals to pay close attention to aspects like design, logo, splash screen, banner image etc. What’s more, dedicated app builders (like AppMySite) also integrate the website’s backend with the mobile app. That means, any time you want to make changes to your app, all you have to do is make the relevant changes in the website backend and the same will be reflected in your app instantly. Another advantage offered by expert app creators is that they create a native app, which is faster, more responsive, and more secure that hybrid and web apps. Apps built with quality app builders like AppMySite also undergo rigorous testing before being published on app stores for your customers.
One might assume that since such app creators offer expert insight, provide a quality assurance, undertake testing, and deliver the app within a week, they must be rather expensive. But most online app builders charge a nominal fee to create a mobile app. AppMySite, for instance, has pricing plans starting from just a few dollars a month and offers discounts on annual packages as well.
DIY ‘Free’ App Creators
There are several online app builders that promise to create and publish your app within minutes, without taking a single penny from you. It is natural to be gravitated towards these ‘free’ app builders that offer drag and drop tools and seemingly give you more control over the process to Convert WordPress Website to Mobile App. Such app builders, available by the dozen, offer to ‘instantly’ publish your app on app stores as well – which make them all the more appealing. But, here’s what the many DIY app creators fail to tell you – the end product will be a hydrid or a web app, you will be responsible for designing the app yourself, the app won’t be tested before being released to the public; and probably worst of all, that you will be locked out of your app and will not be able to edit or update it once it is published.
Now that you know the actual cost of such ‘free’ app builders, they aren’t looking like a very good option, are they? So how do small businesses, enterprises, and individuals go about creating a quality native app for their website under the guidance of expert professionals?
As mentioned earlier, with the right knowledge and information, you can create a quality app for your website, even on the strictest of budgets. Due to lack of awareness and knowledge, many individuals do not realise that intelligent app creators are a simple and cost-effective alternative to the extremes of hiring expensive teams and using a ‘free’ DIY app creator. By using mobile app builders, like AppMySite, to Convert WordPress Website to Mobile App, small businesses and organizations can bring down the costs associated with creating an app for their website. If you want to convert your WordPress website into a mobile app as well, get in touch with AppMySite today.
Understanding your customers is the biggest step towards selling more and growing.
Successful businesses pay attention to how their customers behave, and how they prefer to purchase products.That information is used to optimize selling processes and products. This helps create a business that is aligned with the demands of your customers and, hence, helps you grow.
With changing technology, customers are moving towards mobile-based purchase options due to convenience of use and choice.
With such changing trends, businesses are using App Makers online to convert their existing Woocommerce and WordPress websites into apps.
This helps the businesses selling through e-commerce websites or the publishers distributing content through online platforms deliver products as their customers desire.
Reasons why customers prefer apps
A large segment of customers, these days, prefer using mobile apps for various reasons, while interacting with content and purchasing online. Here are some of the reasons why shoppers and other consumers prefer apps over web browsing on mobile phones.
Ease of access
Customers prefer using apps on mobile devices, as it’s easier for them to just tap on an icon on their mobile screens than to look for a website through web browsers. Web browsers work well on mobile phones for simple searches, but for shopping and repeat content consumption, apps are preferred due to their efficiency.
Apps reduce the time in which users can access your products and content. This is also a boon for businesses, as customers visit online platforms more frequently through an app.
Better user experience on mobile devices
Websites can run very inefficiently on mobile phones due to their complicated features that do not fit well on mobile screens. A lot of web features also become sticky when used on mobile phones. This calls for creating a mobile platform that uses features of mobile devices to offer an efficient and interactive user experience.
Moreover, native apps that are especially designed for mobile devices optimize navigation and search options in a way that the user experience becomes smooth and effective.
App features are generally designed to engage customers for a long time. Push notifications are very effective in bringing customers back to your platform. Order history and other activity logs keep customers informed about the activities they undertake on mobile apps.This enables businesses to mould customer behaviour to get desired results.
In-app features like geo-fencing, smart search options, interactivity, wish lists, bookmarking, add-to-cart and content subscriptions helps keep customers engaged and enable businesses to modify app flow to their advantage.
Ease of payment
Mobile apps can now be equipped with very versatile and easy payment options like credit/debit card payment, mobile wallet integration, net banking, one-touch payment and cash on delivery. These help customers in completing more orders through their preferred payment options.
Customers, who have access to their phones almost all the time, prefer using mobile payment options that are quicker and trackable in real time.
There are myriad other reasons why customers use apps of individual businesses. Some businesses offer loyalty programs, online order features, discount offers, cash backs, etc. through their apps, which attract customers towards them.
Customers are increasingly getting access to better mobile devices and internet connectivity. This enables more and more users to shop and access content easily, as per their convenience.
As more customers have access to mobile devices, businesses also benefit from making mobile apps to get access to a large customer base with ease.
There are myriad opportunities in terms of revenue growth, customer retention, effective marketing, customer engagement and operational efficiency that can be explored and achieved with mobile apps for customers and businesses.
Here are a few reasons why you should develop an app for your customers:
Higher customer retention
Once an app is downloaded on a user’s mobile phone, they tend to use it more that they would use a website through a mobile browser. Also, after downloading, customers visit the app more often to purchase products or access content.
Apps help engage and retain customers for a long time. Businesses need to plan their apps well to ensure that their customers do not only return often but also stay for longer or purchase larger baskets of goods.
Ease & cost-effectiveness of marketing
Businesses can use various native app features to easily market events, products and campaigns to users. Push notifications, geo-fencing, in-app notifications, SMSs integration, etc. can help marketers send marketing messages to users with ease.
As all the customer data is available to marketers through app’s database, the marketing process becomes very cost-effective. Analysis of customer behaviour and preferences available through the app also helps in creating effective marketing campaigns.
With the help of app features and data collected through apps, re-marketing also becomes easy and effective. You can send focussed marketing messages to your users to encourage them to complete their orders or action that they started on your app in the past.
An effective re-marketing campaign can help increase conversion rate for a business with ease and in a cost-effective manner. Again, user data collected on apps can help formulate impactful re-marketing campaigns.
Low operational cost and high conversion
Businesses that allow users to place orders and make payments online are able to decrease their operational cost substantially. This also helps businesses to save a lot of effort and time for other important tasks like strategizing and creating an effective product.
Easy payment options, intuitive app flow and effective marketing touch points achieved through an app help in converting a higher percentage of app users. Businesses can study user behaviour from time to time to optimize their conversion rate.
With orders being placed through apps and with free flow of information among all departments through real-time updation of delivery status of orders through apps, businesses are able to achieve efficiency in operations. This helps in reducing delays or errors in delivery.
Real-time order information flow also helps each department to equip itself with the right resources to achieve cost-effectiveness and the best results. For example, purchase department can stock the right amount of goods, revenue department can price products aptly, and so on.
With the help of user apps, businesses are also able to collect valuable customer data, that helps optimize products, prices, packaging, delivery, etc. to match customer expectations and to get the best results. Business analytics helps different departments take valuable decisions.
Data related to customers’ contact information, purchase behaviour, preferences, etc. is collected through apps in real time. As apps are used by customers over a long period of time, apps also help understand how customer behaviour changes and can be influenced over time.
Mobile apps offer you the most easiest access to your customers, and it is justified to dedicate some resources to it to capture or tap opportunities of achieving revenue growth, effective marketing, customer retention and operational efficiency.
In this article, we will discuss the main challenges and dilemmas businesses face when they think about developing a mobile app.
We will also discuss how to tackle or solve those challenges and dilemmas to be be able to make an effective content or shopping app, when it’s the right time to do so.
You do not want to be waiting too long to launch an app. Time is money, especially in the digital world. The sooner you publish your App, the more time you will have to make it work before your competitors sweep the market.
We see mobile apps from competitors and businesses in other industries doing extremely well. We wish to replicate that situation for our business, but we often have some internal and external barriers that do not let that happen.
Let’s dive into understanding the things that stop us or hold us back from taking action towards building an m-commerce app, even though we know that it could be a game changer for our business.
We will dissect each challenge to the point that they no longer seem a hurdle to us.
Lack of clarity on objectives
First thing we need to do is ask ourself the objective we want to achieve through the app. Our objective for the app could include earning more revenue through online sales, customer retention, brand promotion, running a loyalty program, and getting referrals.
Brainstorm on all the reasons for which you wish to create an app. Prioritize a few objectives, so that you can focus on them while creating the app, to create an impact. Do not go after all the objectives at once. Focus on a a few things and be the best at it. A focussed app will always get you better results.
Lack of knowledge of customer preference
If you’re not sure about your customer’s preferred shopping/content consumption mode, then there is bound to be apprehension in your mind about the effectiveness of developing an app to capture and retain customers. Businesses should always act on real facts and analytics.
One way to know where your customers are consuming your content or shopping with you is to study Google Analytics. They give you a clear idea about where your website visitors are coming from. If a substantial proportion of your website visitors and shoppers are coming from mobile devices, then there is no reason to delay the creation of a mobile app.
High monetary cost
One other barrier that holds us back is the cost that is involved in making an engaging and effective app. To build an app, one has to engage a app development company or make a team of developers, designers, testers, and so on. This can prove very costly.
One way to build an app cost-effectively is to use an online app maker like AppMySite (AMS). They help you build an app for your Woocommerce or WordPress website without coding. In fact, AppMySite does not require you to do anything except subscribing to an App development monthly/yearly plan and submit your website’s URL.
Opportunity cost - Time and money
Another cost that you spend when you develop a business app with a third-party development company or your own team is that of other business priorities that suffer due to lack of proper attention. This increases an already high cost you generally spend on a team of developers.
With AppMySite, you can covert a Woocommerce or WordPress website to mobile app by subscribing to their cheap monthly/yearly app plans. Also, you do not have to spend any time in following up on development, testing and publishing of apps with AMS. Hence, you save a lot of valuable time and money to focus on other business priorities.
Lack of technical knowledge
A lot of times, businesses and their managements are not equipped with the technical knowledge required to lead a team of developers, designers and testers to create a well-planned and scalable app that will support desired business objectives. This can be a big deterrent to building an app.
You can bypass the need to have technical know-how to lead a tech team by creating an app that requires no coding. AppMySite is a the platforms that lets you create an automated WordPress or Woocommerce app. Through the apps developed by AMS, you can update content on your website, and see it automatically reflect in your app. All this can be accomplished without any knowledge of coding.
App Development teams can prove to be very high-maintenance, due to software, HR, supervision and other costs involved. This may seem like a very big hurdle in creating an app without disturbing your focus required for other priorities of your business.
App development, design, and testing teams often require close supervision to create a quality product. You can do away with this complexity by hiring a professional team of app developers with AppMySite. Their process requires you to take only two steps—Subscribe to their app plans and Provide your website’s URL. The rest of the tasks are attended to by the AMS team, upon which they send you a tested app for approval.
Difficulty in post-development promotions
Once the app is developed, it’s a challenge to publish and promote it properly, so that it becomes noticeable in the market, and is easy to find for customers who are looking to shop with you online or through mobile phones. Many companies develop apps, but are not able to promote them.
With AppMySite, you just need to approve a pre-tested app. This app is published by the AMS team on relevant app stores. They design the marketing graphics and content for app store pages in a way that users see value in downloading the app. The app store pages published by AppMySite are also Search engine optimized, so that mass users can easily find them.
The last challenge in app development is to retain customers who download your app. There is no set rule on how to retain customers to keep shopping through your app. However, there are certain points you can keep in mind while developing an app to ensure that their is high customer engagement.
To make an app work, ensure that it delivers value and convenience at every stage of use. Pay attention to user interface, design, ease of searching for relevant products and content, convenience to make payments, etc. All these features can be automatically pulled from your existing website to your app with the help of AppMySite.
There is no challenge too big, if a proper solution is sought. Therefore, convert the above pain points into strengths by gaining knowledge and engaging the right app development and promotion resources.
A high-quality online App maker like AppMySite, can do wonders for your business if it helps you save time, effort and money in developing an app that is effective and engaging.
A small business’ biggest task is to attract customers and retain them. This can either be done with the help of a large marketing budget or with tools that can create a multiplier or viral effect.
One of the marketing and selling tools that can help small businesses gain visibility is a shopping app. Shopping apps that are well-designed can help you gain popularity, referrals and customer retention.
Therefore, you can make your own appeasily with app building services like AppMySite, which require just your website’s URL to convert your web-based marketing or selling platform into a mobile-based app that is more accessible to a wider audience that prefers using smartphones to transact and communicate.
How to gain visibility with apps
Here are a few ways in which a mobile app for customers can help your business gain visibility:
Your commerce app can be used to gain new customers in the form of referrals. You can encourage your existing users to share the app among their social circle. You can offer incentives to existing satisfied customers to refer the app among their peers. When a referral downloads the app, you can reward your referring customer.
This program can be easily run through an app, as it is easy to share an app through mobile phones. Also, you can easily send reward notifications to customers through SMS or notifications, which can be instantaneously read by customers.
The instant gratification that occurs with the help of easy communication made possible with mobile phones enable businesses to leverage mobile apps to achieve various business objectives.
Popular loyalty program
Many businesses have become popular with the help of a loyalty program that delivers value to customers. A good loyalty program is easy to run through mobile apps, as customers can track their loyalty rewards in real time through the app and can avail them by making in-app purchases.
This helps to increase revenue and also to attract new customers. One good example of a successful app with an integrated loyalty program is of Starbucks. The coffee giant’s mobile app became popular due to its successful loyalty and reward program.
Small businesses can formulate a loyalty program that delivers real value to customers and then make that loyalty program accessble through an m-commerce app to gain popularity among its customers.
Increase visibility among existing users
With the help of an app, your business can also gain increasing visibility among existing users. It is important to create recall among customers to increase revenue and sustain customers base. Native apps allow businesses to send push notifications, SMSs and emails to customers about products, discounts, events, etc.
This helps businesses stay in the mind of consumers, who then tend to make repeat purchases and purchase larger baskets of goods. Content in such app-enabled communications can be linked to relevant pages and products on the app to make a customer’s browsing activity seamless and conducive to higher sales.
It is important to be visible among existing customers from time to time, as it is cheaper to retain a customer than to acquire one.
Social sharing options
When you make your own app, you should integrate social sharing options in the app to allow your existing customers to share their preferred products and pages on their social media profile pages. This helps you gain higher visibility among new users.
You can also offer incentives to your existing app users to share products and pages of their choice on social media. Develop sharing options in a way that relevant hashtags are also integrated in the content of shared messages, so that higher visibility can be gained on social media among people following those hashtags.
Add attractive images of products, so that shared posts are catchy and encourage people to click on shared posts. Plan your landing pages well so that they help new users reach relevant pages to purchase or download app. Once your one or more products go viral on social media through such activities, there will be no going back for your business.
Reach mobile shoppers
If you are a retail store with access to only local customers, then it will be perfect for you to create a mobile presence to reach shoppers who prefer shopping online through their mobile devices. Customers, these days, are increasingly purchasing through mobile apps or websites on their mobile phones.
Mobile apps work better than websites to sell more, as it is convenient to access an app, it is easier to pay through an app that offers easy payment options, and it is also easier for businesses to send transactional messages to customers through mobile-based platforms.
As the size of mobile shopper segment is increasing, the opportunity for businesses to grow revenue from a new segment of customers is also rising.
Optimizing app pages on app stores
You can gain visibility for your app and business by optimizing your app’s download pages on app stores. Include the right keywords, choose the right app name, and promote the page through various SEO activities to help your app page gain visibility on search engines.
If your mobile app starts ranking high on search engines for relevant keywords, then you can gain a lot of popularity among new users who are looking for your products online.
You can also add relevant and attractive videos and images on the app page to show to customers how they can benefit by downloading your app and purchasing through you.
The above app features, programs and marketing methods can help your business gain popularity among new customers, exiting customers and referrals. If you already have a Woocommerce website, you can make an app for Woocommerce easily with AppMySite.
AppMySite helps business develop and publish a commerce app that not only enables you to sell more and retain customers, but it also helps your business gain visibility among a wider audience.
Create a shopping app in two easy steps
AppMySite helps you create apps in two easy steps:
Step 1: Choose app platforms and plan
You can visit AppMySite’s website and choose which platforms you wish to build an app for. There are options to build apps for Android, iOS or both. You can choose a plan that suits your needs. AppMySite (AMS) has monthly and yearly plan for app development and publishing.
AMS enables small businesses to develop apps in a very cost-effective manner. It helps save large sums of money required for designing, development, testing and publishing of apps. Yearly plans of AMS are much cheaper to subscribe to.
Step 2: Share your website’s URL
Once you have chosen a plan and paid for it on AppMySite, then all you have to do is share your website’s URL with AMS’ team.
AMS’ team extracts content, products, and graphics from your website to create an app that is in perfect sync with your website. This means that any changes you make to the product menu on the website is reflected in your app, too. AMS builds your shopping app with smart product search and filter options, cart, splash screen, payment options, etc. that. offers a smooth shopping experience to your customers.
After completion of the app, AppMySite’s team tests your apps, shares them with you for feedback, and then publish them on relevant app stores, from where your potential and existing customers can download the app to purchase with you.
Building your app is made easy with AppMySite. In this way, with the help of a well-developed and cost-effective app, you can easily gain visibility among customers who prefer using mobile devices.
Most business owners are moving towards investing a part of their online budget into mobile apps, regardless of where they stand in the market. Multinational retail companies realised the importance of mobile apps before the concept became popular. Small scale businesses, however, were neither confident nor had big budget to capitalize their income on mobile apps.
While trying to understand the reasons why apps became so popular, we came across these benefits:
New target audience
There still exist businesses that solely rely on their e-commerce websites to generate sales, from both existing customers and new ones. In this case, businesses close doors to audiences who only prefers shopping on their smart phones. As a modern day business, it important to understand the relationship between customers and their mobile phones.
As a retail business owner, if you open your horizons to invest in a mobile application , you also increase the possibility of approaching new customers. This is because customers expect to find an app for every product and service they want to buy.
Some businesses have witnessed a whopping increase in the number of online orders, in the year they launched their apps. While some of these orders were placed from existing customers, it was also noticed that these businesses were able to acquire new customers with the help of an app. Imagine how an app can play a role of a loyalty program!
The good part is that these businesses also saw an upward trend months after months in the number of downloads of their apps, which clearly means that their growth graph will look good for years to come.
The bottom line is that you improve your online presence holistically and let your customers decide if they want to shop from the website or from the app. While it is important to build responsive websites, it is certainly not enough. The fact that apps are faster, more accessible and more personalised, inclines users to always choose them over responsive websites.
Lower operative cost
We know that mobile apps are helpful in effectively managing day-to-day operations. Can we also say that mobile apps can also assist businesses in reducing their operational cost? Apps can definitely go beyond retaining and acquiring customers. The elementary structure of mobile apps have a way of creating an efficient flow of operation that eventually helps in reducing the cost.
You can start by keeping records of your sales history, inventory, order management and receipt on your mobile app rather than using different mode of point of sales software. This can also put an end to paper receipt, if you are using any. If you have been maintaining your record manually on paper, you can relate to the pain of managing piles and piles of paper files. Not only is keeping a track of all the transaction be difficult, but it also costs a lot of money, which can easily be avoided.
If you simply choose to use your mobile app for all your day to day operations, including managing orders, recording e-receipts and communicating with your customers and your staff members, you can cut down on a substantial amount of budget.
We are not asking you to build the app for your business from scratch, just start by finding a good Online App Maker and simply register with them to convert your website into an app. Open doors to simplifying your operational process along with bringing down the cost of it by streamlining your operations. Some of these companies may offer an monthly/quarterly/yearly maintenance package.
Effective operation process
As an owner of small scale business, carrying out the daily operation in the most budget friendly manner can be very challenging. The most difficult period is end of the month when you are struggling to make ends meet. A few operational expenses here and there and you put your entire budget in shambles.
In the section, we will only talk about how mobile apps can help you lower down your operational expenses exponentially. The only way to cut down the budget on daily activities is to formulate an organised system, with no loopholes.
Modern day businesses are getting into the practice of hiring resources on either contract basis or on part time basis. Most employees either work from home or remotely, away from the office. Keeping in touch with these employees for coordination and a dozen other things can be very exhaustive as well as expensive.
Businesses who are looking for streamlining the process of improving their communication channels with employees from different departments can hugely benefit from building an app. This is a great way for employees to stay connected with one another, by developing an efficient channel of communication.
You can simply do away with hiring an extra set of staff to coordinate with employees who are working on the field and instead deploy them in places which will actually help boosting revenue. Your employees will be happier in doing a valuable job rather than answering phones and clearing little queries of their colleagues.
Additionally, managing orders that flow online will be easier on a single mobile platform.
Extemporize user experience
Online business came into existence to provide users a smooth shopping journey that is away from the hustle bustle of a market and from a tiring day from strolling down the streets. With the growth of new ideas, technology has taken a new turn and businesses are modifying their business model to make their products more accessible. The idea behind building an app too, revolves around making your products easily reachable for the customers. Now, there is no other device in the world that is more handy to a customer than their own mobile phones.
If you have an app that has all your products and offerings, buying your products will be at the hands of the customers. Think of an e-commerce store that has a zillion products on their website to offer to the customer. If this e-commerce store expects its patrons to fire up their laptops, especially to shop for their products, they will probably lose out to the ones who are too lazy to even get on it. However, the conversion rate will be much higher if you give them opportunity to shop from a dynamic mobile app.
Obviously, this e-commerce store should be perfectly structured with filters, spot on searches, a wish list or a favourite section and special offers on some products. How difficult will it be to tempt a customer to buy all the wonderful stuff in their own time? Your customers will surely be moved by the idea of lying in their bed and spending some money on good products while you make some too.
Make more money
The basic agenda of all business, regardless of the size and nature of the business, is to make money. You know what happens to businesses who are not increasing on their scale of growth. Let’s take example of Netflix that was already making a lot of money through its subscription model, but launching an app gave them a steady boost.
Now, we are not saying that your business can be as big as Netflix is but you can probably use some of these tips to effectively run your small business. As much as we understand that it is impractical for any business to dream about becoming as big as Netflix overnight, there business strategy has worked out a great deal for them.
Businesses that are based on a subscription model are always on a lookout for increasing their conversion rate through cost-effective channels that are easy on the pocket. In this case, having a dedicated app can work out very well for your business too. To kick start your sales, you can offer a trial period to the customers for a specific period, just what Netflix did.
The conversion rate will be much higher if you introduce this free trial on your app. It is has been proven that customers are more likely to choose your products if you ask them to try it out before buying them instantly.
Your app can do wonders if you let your customers download it for free and let them try it for a set period, also for free. If the customers like your service/product, they are certainly coming back for it.
Integrate on-demand marketplace
The all new on-demand marketplace is the new talk of the town. Businesses are excited to try out this new way of creating a platform that will attract both the buyer and the seller. A great means of doing this is to build an app to create an on-demand marketplace. You are not bound to forcefully follow this trend if your business model doesn’t allow it.
Zomato is the biggest example for creating on-demand marketplace for buyers and sellers. Businesses are earning on this platform by listing themselves down and customers are able buy the products they need. Initially Zomato launched its business only on web and was doing considerably well.
However, after the launch of their app, many restaurants approached their sales team to enrol themselves on Zomato. In the present day and time, this business is ruling the world of restaurant, pubs, café and hotels and giving great advantage to both the seller and the buyer.
Most of Zomato users prefer to use their app rather than using the website. Now, we are not asking you to build an entirely new business model that is based on on-demand marketplace but you can take lesson from them to improvise on your business app and adapt some ideas from them. By following popular business models and taking teaching from where they went wrong and what they did right, you will be surprised at what you can do with the mobile app that you own.
Improved Customer Loyalty
By now you understand why big conglomerates invested in the idea way before it became popular. In the same light, successful business owners claimed to have managed their customer support system better with the help of mobile apps. Customer satisfaction is based on their journey while they shop with you, their experience while buying your product. Naturally, if your customers are happy, they are bound to become loyal.
For instance: Amazon app is amongst the popular app amongst customers who are looking for anything and everything. Not only has amazon been able to create a wonderful user experience for their customers, they have also been to provide instant support to their customers through their app.
One of the greatest comfort that you can provide to your customer is the ease at which they make payments through your app and still be sure that it completely safe. Now, this may be hard to achieve but it is not the end of the world.
Simply making sure that your app has all popular channels of receiving payments can do the job. Include CC Avenue, PayPal, net banking and other reliable channels as part of your payment gateway. A very important thing to remember is that this process should be effortless.
Additionally, if you offer a personalised experience to your customer, other than the excellent user experience, there is a great possibility that you will be able to retain your customers for a long time. Let them see their recently bought products, their sales history, the relevant products and a profile which they can call their own.
If you have a website as good, then you can probably Turn Website Into App and escape from investing in an app from scratch. You can find many options online that will help you build your mobile app within a week.
Increase shopping frequency
Acquiring a customer and selling your product for the first time can be the most difficult task for every business there is, and also the most expensive one. It is imperative for a business owner to realise that losing customers after they have purchased from your store can be very damaging, more detrimental if the customer never shows up again. So what is it the businesses can do to increase the frequency at which customers shop from their store?
Think of Tesco- the biggest supermarket in London. We all know that they are a big name which directly puts customer’s trust in them. Tesco currently has approximately 3500 stores in London and was still looking for ways to improve the frequency at which customers shop from its physical store. When Tesco launched its app in 2011, they idea was to provide more convenience to the customers so they shop more.
Their app went viral soon after it was launched and they received an overwhelming response from their customers who were excited with the idea of ordering groceries online. Most order that they received in a day started coming by online orders and they were successful in increasing the number of order substantially.
Whether we like it or not, we live in a world where people like to shop from places which are more accessible to them. If you can too, provide a platform for your customers where they can shop effortlessly, you will see regular customers and increased basked sizes.
While we know that Tesco is big name, it is important to understand they realised the importance of an app when it was new in the market. If budget is a constraint, you can always look for a WooCommerce Mobile App Builder which can simply convert your e-commerce website into an app. This option is not only pocket friendly but also a good way for small businesses to launch themselves in the app market.
Big brands opened their arms to the app market because they knew it had potential. Businesses who have opted for mobile apps for their business have noticed improvement in their sales and also in their brand reputation. In the present time, there is no reason for a business, regardless of its size, to not indulge in the idea of developing an app, especially e-commerce.
We discussed an array of business types in this blog to help you understand that all businesses can hugely benefit from creating an app, in different ways but they all lead to one direction. By the end, we hope you understand that developing an app can have a significant effect on the growth of your business, irrespective of what industry you belong to.
App development can be an expensive affair but not if you choose to go with an online app builder. Look for app makers that offer you native app development and you are good to go. App My Site is a great option for all small scale and mid-size businesses who are exploring options to build an app online. You can choose to buy a monthly or a yearly plan for your launching your app in Google Play Store or App Store.
Retail businesses have witnessed major shift in the purchasing pattern of the customers from e-commerce to m-commerce, mostly because of the popularity of smartphones.
The existence of e-commerce will never fade but the launch of mobile commerce has given a businesses a new platform to get connected to their customers. This innovation has certainly added value to both businesses and customers.
Both the platforms aim at simplifying the shopping experience of the user. If we put it in simple words, e-commerce empowers retail businesses to sell their products on an online platform while m-commerce is an extension that boosts sales by letting the customers shop from their mobile phones.
Even though both platforms work towards achieving the same objectives, there are a couple of dissimilarities between the two which we will talk about in our first segment.
Differences between M-Commerce & E-Commerce
By now we all understand that both e-commerce and m-commerce platforms functions on the same basic theory. Mobile commerce just offers extended benefits to customers more than the business, eventually helping businesses to gain more profit through this platform. Let’s see how:
Mobile apps occupy a major share of the m-commerce market. Some of these apps we use in our daily lives, also give us an insight of the delivery of our product. For instance: Zomato and Uber Eats enable the users to track down the delivery of the food we order through GPS and mobile internet.
Additionally, a couple of mobile apps enable users to view location-specific content that helps users to make their decision. Customers using these apps can find their favorite restaurants, book store or more because of this feature.
E-commerce websites became a popular shopping centre because of the comfort and the convenience they provided to the user. People could just sit at their desktop/laptops and order products online.
If this is convenience, imagine the comfort that mobile shopping has extended to people around the world. M-commerce has eliminated the difficulty of carrying a laptop or sitting on a system to browse through e-commerce websites. Customers can be travelling, walking or even working while they enjoy shopping on their mobile phones through mobile apps.
While some of us have become more open to giving out our credit card details on e-commerce websites, a few of us still hesitate when it comes to jotting down those important card number to make payments. There are certain countries in the world that don’t even require the security number or a One Time Password while shopping online.
M-commerce provides enhanced security to the customers through retina scans, face-ID before the payment is finally made. This multi-tier authentication is an added security other than regular security measure that m-commerce follows to make the customers feel more secure.
The added benefits of M-Commerce
We now understand the basic difference between e-commerce and m-commerce. Some of us are still itching to see if investing in a mobile app will add value to the business. Let’s see how:
Build personalised relationship with your customer
A lot of businesses have enjoyed their journey from e-commerce to mobile apps, majorly because there is greater possibility of staying connected to the customer at all times. Some of these businesses have made a great use of push notification to motivate the customers to engage with their apps on a regular basis. This is a great way of reaching out to the customers with latest offers, eventually bridging the gap between the two parties.
Get more opportunity to capture customer’s attention
Grabbing customer’s attention through a mobile app is much easier in comparison to websites. A customer is most likely to check the products on a website if he/she really needs it, but apps makes the customer want to buy it. The fact that mobile phones stay with everyone at all times during the day, gives each business enough opportunity to capture customer’s attention. A little glance on your mobile app may lure your customer to open it and view all your wonderful products.
Improvise the shopping experience of the customers
We already understand how convenient it is for the customers to shop on their mobile phones if you have dynamic mobile app. To enhance customer’s convenience, some of the businesses are also going to the extent of offering 24*7 support. Customers love attention, especially if it is personalised.
Your customers will keep visiting your app regularly if you offer them great products and excellent UI through your app. Let them see their history, products that are related to their search results and chatbot that instantly responds to their query.
Reduce the cost of marketing your products
If you are a part of the retail industry, building an e-commerce website is not enough. There are certain guidelines from Google that you must follow in order to improve the visibility of your app, which can take months. However, mobile apps can open up many channels for businesses to showcase their products in a very low cost. Presently, a lot of businesses have been using App Builder Online that requires very low investment and can help in building an app within a week.
Mobile commerce is not just a trend, it is development in the e-commerce industry that is here to stay. Most businesses have adapted to its change and are making more revenue through its popularity. It will be right to say that businesses who are not following the league are missing on a lot of opportunity.
If you are not ready for a big investment, you can always explore options for a good app builder that you can find online. These app builders are helping small scale businesses to have a dedicated app for their business by simply converting their website into an app. If you are wondering if these app builders are good enough, you can always read up reviews online to see if businesses have benefitted with this option. If you too, are looking for something similar, you can always try the WooCommerce App Builder with appmysite.com
The e-commerce industry has a stiff competition with large players dominating the bigger shares of the market. With thinning margins and low levels of customer retention, online businesses have to find new ways to engage their customers and one of the most effective ways to do so is by using a native mobile application. Allowing your customers to remain connected with your store, even when they are on the move will naturally be good for your business; but that’s not the only benefit that comes with a mobile app. Let us take a look at why a powerful mobile application is indispensable for online businesses and how you can get a native app for your existing website with a WooCommerce Mobile App Builder:
Know your shoppers
A native WooCommerce app provides you with an opportunity to know your shoppers in detail. A mobile app makes the most of the features of the hardware device and collects user information like location, usage pattern, and social media activity. Using several readily-available intelligent reporting tools, businesses can analyse this information and data to gain insights on the behaviour of their customers. This helps businesses to understand their customers better and allows them to provide their customers with relevant products and services, as per their choice and taste.
With a WooCommerce mobile app, you can pave way for a sustainable growth in your business. A mobile app for your online stores serves as a direct and instant mode of communication between your brand and your customers. By sending them in-app updates and push notifications, you can inform your shoppers regarding flash sales, limited-period offers, and time-bound discounts. Experts have found that sending a well-crafted push notification is one of the most effective ways to re-engage dormant and inactive customers, thus, bolstering your marketing and promotional activity as well.
An in-sync mobile app, created using a WooCommerce Mobile App Builder, can help you control and manage your online presence better. Apps built with online app creators, like AppMySite, are in complete synchronisation with the website. In other words, any changes made to the website are automatically reflected in the app. This saves the double effort that would have otherwise gone in updating the app separately and consolidates the control of two of your biggest digital assets, the website and the mobile app.
Enhance shopping experience
Last, but not the least, is the fact that a mobile app improves the overall shopping experience for the customer. A mobile app is a simple, convenient, and personalised way for your customers to browse through products or manage their orders. More so, a mobile app gives the shopper a sense of control over the entire experience, and unlike the website, commands greater attention from the user. Furthermore, unlike a hybrid or web app, native apps work better with limited internet connectivity and are more responsive.
If you haven’t considered launching a mobile app for your online store, now’s the time to think about it! You can create a premium mobile app for your e-commerce store using an intelligent WooCommerce Mobile App Builder, like AppMySite. AppMySite will not only build an in-sync native mobile app for your website in under a week, but also publish the same on app stores for you. In addition to being extremely easy-to-use, AppMySite has cost-effective pricing plans that start at just a few dollars a month – with discounts for annual plans as well. To know more about how your online business can benefit from AppMySite, get in touch with us today!
Small businesses face many challenges like streamlining supply chain, operations and sales.
Amidst operational activities, businesses are often torn away from the important task of focussing effort and money on attracting and retaining customers.
With many activities like production and operations taking priority in day-to-day business, sales and marketing often take a back seat.
However, with little or no sales and marketing effort, business fails to attract and retain customers. And with no customer base expansion, businesses stagnate or come to a halt.
Therefore, small businesses need to find innovative, automated and cost-effective ways to reach a large audience to acquire customers and retain acquired customers.
Retaining existing customers helps small businesses expand their loyal customer base which makes their businesses’ foundation strong. Also, retaining customers is more cost-effective than acquiring new customers.
Besides this, small businesses need to find a way to market the right things at the right time to the right customers, so that they can gain maximum benefits from low marketing investments.
To achieve all this, businesses can start with creating an app that aligns with their business objectives and can be used effectively and easily by customers to achieve their purchase objectives.
In this article, we will cover points on how to create an app using an online app maker to help businesses sell and grow. We will talk about shopping app features that help businesses achieve their revenue objectives. Lastly, we talk about ways to promote a good shopping app to gain customer attention and action.
How to create a shopping app that helps sell
Choose the right platform
Before making an app, decide on the platform you should build the app for. Most of the businesses build apps for Apple and Android, as they are the most popular platforms and have high market penetration. Choose the right platform, so that you can get maximum returns on your investment.
Do not aim to build apps for all the platforms possible, as that may waste your resources and dilute your focus. Choose one or two platforms and create efficient native apps for them to get maximum benefits.
Plan functionalities as per customer requirement
After you have decided the platform, decide the functions you want in your app. You can develop a web API-based app. Such dynamic apps work in sync with your existing e-commerce platform. Content of such apps updates automatically as you update your website.
How your app functions—independently or in sync with your web platform—should be decided as per the objectives you wish to achieve from both the platforms—web and mobile.
Design intuitive UI
Design of your app is an important factor to engage users and get them to undertake desired actions. The design should be intuitive and easy to use. Customers should smoothly be directed to buy more and complete their purchases.
Create a plan for how a user’s experience will be while using the app. Their experience should be satisfactory, smooth and conducive to your business’ goals.
Create easy search features
Make it easy for your users to find what they are looking for. Add filters, categories, tags, etc., which enable shoppers to easily find their preferred products and purchase them easily. Search features should be intuitive and be updated to match users’ behaviour and preferences.
Use popular terms to name categories and avoid using jargon. Study if your customers are reaching their desired products with the current categories on your app. Optimize categories to enable maximum sales.
Build an intuitive selling cart
The selling cart in your app should leave room for making more purchases. It should not be a dead-end cart. There should be options to continue shopping more products, purchasing higher quantities of existing products in the cart, and exploring details of products added to the cart, etc.
A cart should be well-designed, offer a satisfactory user experience and be tested well in advance to ensure that customers purchase what they intend to and more.
Include payment gateway
Integrate a good payment gateway to your app to ensure that customers adding products to carts can easily make payments to complete their orders. Many shopping apps allow users to pay through mobile wallets, credit & debit cards, cash on delivery, net banking, etc.
Test your payment gateway to ensure that the payment process is smooth. Create meaningful error messages to inform your users about successful payments and causes of failed payments, so that they feel confident about making payment through your app.
How apps help sell and market to grow
Allow easy access for repeat users
Mobile apps are used by businesses to tap customers who’d like to be connected with their business often and for a long time or to achieve an objective that will require your users to re-visit your online platform frequently.
For example, it makes sense for educational businesses to have apps, as their users like to visit their educational products often or regularly to complete their learning objectives.
Offer step-by-step purchase path
Apps allow businesses to break the selling or content/service consumption activity for users in bite-sized steps, so that the success and conversion rate is higher. This also increases businesses’ return on selling cost.
For example, food outlets break the ordering process in steps like add pin code and address, choose order items, review cart, make payment, and track delivery.
Make purchase process intuitive
You can use an online app maker to make an intuitive app with relevant filters and sorting options. Your users should be able to browse through the app easily and be able to find and purchase preferred products quickly.
The taps required to find products and make purchases should be minimal. Update filters regularly, keeping user preference in mind.
Reach customers’ pockets
With a mobile app for your commerce activities, you can reach the pockets of your customers. Customers who download your app on their mobile phones give you easy access to them. Through apps, you can achieve a lot of sales and marketing objectives.
You can easily gain access to location and contact data of users and tap that information to send marketing messages to market and re-market.
Engage customers effectively
With an app, businesses can engage customers better, as they have more opportunities to know their customers’ behaviour. You can use an online app creator to make an app that requests for access to your users’ phones’ data like location, contacts, health activity, and mobile wallet.
This information can help you offer the right content and products to the right segment of users at the right time. It helps makes your marketing effort relevant and engaging.
With apps, you can send marketing messages to customers without spending a lot of effort and money. As the apps are already on your users’ mobile phones, all you have to do is set up push-notifications, in-app pop-ups and in-app Ads.
You can even send notifications and messages to users when their preferred or bookmarked items are in stock or on discount. You can create seasonal lookbooks to attract customers.
With apps, it’s easy to retain customers, as customers download the direct gateway to your offerings on their mobile devices. Since they commit to downloading your app, they are bound to return to you for repeat purchase or usage of your products and services.
You can even offer loyalty rewards to your customers on every purchase they make. You can allow them to redeem rewards while making purchases, motivating them to return to buy more.
Apps, when well designed, make it easy for you to up-sell and increase users’ average basket size. You can offer smart recommendations to customers based on the data collected regarding their browsing behaviour and preferences.
You can offer recommendations to customers at the right time for the right products at the right price, so that they are encouraged to purchase more often and larger baskets.
Start-ups have to spend extensively to create brand awareness and build trust in the market. The cost of acquiring customers can be very high, but the golden rule to steadily increase revenue over time is to increase the base of loyal customers and motivating them to purchase often and more.
With apps promoted among existing and new customers, small businesses create an opportunity to sell to users for a long time, increasing lifetime value of customers acquired and reducing cost to sell.
Help complete orders
Through apps, you can offer various features to ensure that your users complete their orders. Once users have added products to carts, enable them to make easy payments to complete orders. In case users abandon or exit their carts, send them notifications at appropriate times to revisit the app to finish payments.
Also, offer rewards and discounts to users to motivate them to complete their orders in case they abandon their carts for long.
Cost-effective methods to promote your new app
Once you have created a selling app using an online app creator, you need to market your app in a way that existing and new customers are encouraged to download and use it.
Incentivize your customers to download app
Give incentives to your existing and new customers to download your mobile apps. You can offer introductory reward points, discounts, cash backs, etc. to encourage customers to use your app. Once they download it and see value in using it, they continue using the app to become valuable to you in the long run.
Incentives given to customers are part of your initial marketing cost. The return on this investment comes in the form of repeat purchases made by customers through your app.
Create a referral program
Also encourage existing customers to refer new users to your app. You can offer rewards to existing customers to refer new users to the app. Referral rewards on users acquired can be very effective to gain more customers. This is also a very cost-effective method to gain customers.
New referrals are more likely to purchase with you, as they receive your recommendation from a person they know, which helps build trust easily.
Build user community
Build a sense of community around your brand. When customers are attached to your business because of the affiliation they feel to the brand and the community around it, it is easier to promote your app and products among them, as they already believe in the value you are capable of delivering.
You can even attach yourself to a relevant social cause to gain loyalty of customers who support that cause. There are many other elements that help customers come together.
Leverage viral marketing and social media
You can use cheap marketing tools that help reach a wide audience. Some of these marketing tools are viral video and gif marketing and marketing through social media platforms like facebook, twitter and LinkedIn. Create a hit viral Ad and distribute it on social media to gain attention.
Research essential elements of a viral Ad and create a video, radio Ad, meme, or Gif Ad that helps put the word out to a large audience.
Using the above methods, small businesses create a selling platform that helps them sell and market cost-effectively. Besides selling, it helps acquire and retain customers, which is essential for businesses to grow.
Apps also help run referral programs that work well to gain new customers, if designed well. Once you have created an app that helps you sell and grow, create a meaningful marketing campaign that helps promote the mobile selling platform among potential users.
Apps can be very pivotal to create an environment of growth for businesses. Mobile selling platforms are revolutionary for businesses to gain regular access to their customers, influence & mould their behaviour, and achieve business marketing and revenue objectives.
It is no secret that app building is an expensive and resource-intensive activity. Leading organisations spend months, sometimes years, perfecting their app before making it public. However, small and medium businesses neither have the luxury of the budget or time to undertake the same. So who do they turn to? Either they appoint a third-party firm to develop their app at a high-cost, or they use one of the many DIY app makers online and compromise with quality in the process.
But what if there was an expert Mobile App Builder for WordPress websites that were simple, economical, and delivered a premium native app? Before answering that question, it is critical to understand why most building approaches today are cost-intensive.
Building a native app is no child’s play. There is a reason why professionals are compensated handsomely for their skill and expertise, because quality app designing and development comes with experience. That’s why taking a crash-course of app building will do you no good. It is for this same reason why an automated app creator that generates ‘instant’ apps in a cookie-cutter approach will never be able to compete with expertly-crafted apps. Many of these app creators also provide DIY drag and drop tools to design unique apps, but fail to recognise the fact the process requires design, development, and technical sensibilities and is not everyone’s cup of tea. There are a few dedicated app builder organisations that, however, deploy experts to create mobile apps, more on that later.
Say you somehow, miraculously, put together a talented team of professionals who are committed to making an excellent app for you, even they won’t be able to reduce the entire process to a few days. The designing mock-ups, iterations, development, testing, and publishing of the app can go on for a few months, even if 7-8 hours shifts are put in everyday. In other words, even after burning a deep hole in your pocket, the end-product will be delivered months after you actually want it. Again, a regular Mobile App Builder for WordPress will give you quicker results, but deliver a subpar app that won’t serve its purpose of engaging your users and visitors.
How to build an app in a limited budget? The amount of time and expertise needed to create a native mobile app are two of the biggest reasons why building an app doesn’t come cheap. But what if there was a way to develop a native app within a few days, under expert guidance, and without compromising on the quality?
As it turns out, there is.
There are a number of expert mobile app builders that have dedicated teams to oversee the app creation process. Unlike the readily available ‘instant’ app builders in the markets, such app creators automate the simple parts of converting a website to an app, and pay close attention to things like design, interface, and user experience. AppMySite is one such leading Mobile App Builder for WordPress. which is known for delivering premium native apps for existing websites within a week. If you’ve been looking for a reliable, cost-effective, and simple mobile app builder online, do have a look at AppMySite, its features, and pricing.
Thus, while app building is a complex and resource-heavy process, advancements in technology have allowed simple and hassle-free conversion of existing WordPress websites into engaging mobile apps. Now that you are aware of the intricacies of the app creation process, make an informed decision and invest in an app builder that delivers quality in a cost-effective and time-sensitive manner.
Prior to discussing cost components of mobile app building and understanding how much it costs to make a mobile app, let’s get clarity on the objective you should be aiming to achieve with your app.
Once the objectives are clear, you can hire a design and development team to create your business app.
Importance and objectives of Mobile apps
Here are a few objectives you can achieve with your mobile apps:
With mobile apps, you can market your products, events and other campaigns cost-effectively. The functionalities you can use to market are in-app product & service recommendations, push notifications, in-app pop-ups, content, and marketing banners & lookbooks. These activities help market your services and products to customers, increasing opportunities to earn more revenue for businesses.
With the help of activities and marketing collateral like lookbooks, articles, blogs, videos, and product recommendations, you can engage your customers better on your mobile app. A mobile app resides on mobile phones of users and hence has more probability of being accessed by users. With functionalities like push notifications, geo-targeted messages, and notifications about activities of friends and contacts, users are better engaged on apps.
A client who has made the commitment to download your app will, most likely, use it more, and hence help you achieve your objectives planned for your app. With apps, you are better able to retain customers to use your products or services over your competitors’. You can even offer loyalty rewards through your app to encourage customers to purchase through the app over a long period of time.
You can up-sell and sell more through apps. Customers downloading your commerce apps are, in a way, committing to making purchases with you for a long time. This helps in increasing lifetime value of your customers. With intuitive product recommendations and a well-planned user interface, you can win customer interest and motivate them to purchase more frequently and larger baskets of products and services.
Factors affecting mobile app development cost
After you have identified the objectives of the mobile app you wish to build, there are various other decisions to be made.
How much does it cost to make a mobile app can be determined by answering the following questions:
There are various factors that decide the kind of app you should be developing. In the previous section, you defined the objective you seek to achieve through a mobile app. Here you go a step ahead to define all the aspects of your business or customers that may affect the design or functionalities of your app.
Here are a few questions you need to answer here:
Do you distribute content or sell through your app?
This will determine if you need to allow in-app purchasing and payment in your app. If you only wish to offer content and media to your users free of cost, then you can create a simple content-based app. If, however, you wish to sell subscription to your content or sell products and services through your app, then you have to inculcate features like carts, payment gateway and order log page.
What platform or operating system does your client use more?
Determine where your clients are spending their digital time. If your target market is more inclined to use a website to order products or access relevant content, then it is meaningless to develop an app for your business. However, if your clients are spending a lot of time on mobile apps to access services or products offered by you or your competitors, then it makes sense to opt to create an independent app or create app from website.
How tech savvy are your customers?
You must know the tech savviness of your customers before you plan the design and user experience of your app. If your clients are highly tech savvy, then you can incorporate a complex, yet engaging, user experience in your app, but if your customers are not accustomed to using complex functionalities of apps, then you should plan a simple app with step-by-step, bite-sized actions to help fulfil the required tasks and objectives.
How will you monetize your mobile app?
If you wish to monetize your app by selling subscription, products or services, then you will have to plan functionalities that help users accomplish these tasks. If you want to display third-party ads on your app, then you’ll have to add that function on your app. You can even add affiliate marketing links to your app to sell products or services ordered by other sellers.
How do you wish to manage content and other attributes of your app?
You can choose to manage content, products, media and categories on your app through your website management panel or an independent admin panel that works specifically for the app. The former allows easy and seamless addition, deletion or modification of content and other data from your app and website in one go, while the latter allows you to customize offerings on your app and website.
2. Which platform to develop your mobile app for?
When you are working out the cost to make an app, you must consider the platform you want to build the app for. Some of the popular platforms to build apps for are Android, iOS (iPhone/iPad), Windows, and Amazon Kindle.
However, most of the businesses go for only Apple and Android, as they are the most widely used platforms and are accessible easily to a large segment of customers.
First assess which platform is used the most by your target customer segment, and then do a cost and return on investment analysis of each chosen platform to decide what is the best course of action.
Android has very high penetration in the market, and hence is preferred highly by businesses. Apple is also widely used.
It is essential to shortlist the platforms you wish to develop your app for, as covering all possible platforms can be costly and not very attractive in terms of returns on investment.
3. What functionalities to incorporate in your app?
Once you understand your business and customer requirements and know the platform to develop the app for, it is essential to decide the functionality of your app. Decide the structure and architecture of your app.
First of all, choose between list-based, gaming, database-based and dynamic apps.
Simple list-based apps offer static content in list format. The list can be filtered and sorted, as per preferences of customers.
Use existing database
Database-based apps let you use existing database to run your business app. This helps you save effort and cost of creating and maintaining different sets of data.
Create app from website
Dynamic apps derive their APIs from web apps and platforms. These help create a seamless content and data management environment.
Gamify your apps
Gaming apps gamify the actions you want your customers to take. Such apps are engaging but complicated to develop and, hence, may cost more. Some gamified apps are simple and effective, too.
Therefore, first decide the objective of the app, and then identify the app functions you should use to achieve that objective. The decided app functions can be incorporated in your app in an efficient and effective manner, using one of the above types of app structures.
Different types of apps cost differently. You can assess the cost and return on investment for each type of app, before you choose to invest your effort, time and money in one.
It’s better to solicit advise from experts and developers to determine long-term costs of each type of app and the kind of returns they will produce.
4. What kind of User interface & User experience to design?
User interface of the app is to be planned well to ensure that customers will take desired actions on the app.
Firstly, let your business analyst define the flow of the app, and then let your designer do their research on the types of design elements to incorporate for each page. This will also effect the designing and development cost of your app.
Designers need to develop well-thought and intuitive app designs that take users from one step to another to enable them to complete desired actions.
Icons, splash screens, frames, etc. need to be well-designed to attract customers and keep them engaged.
The design, colour-scheme, flow and placement of each element in the app ought to be done with proper planning, following design guidelines available for making effective apps for each platform.
Design of an app can really make or break it.
5. How to develop the required app?
After all the above things have been decided, you need to determine who will develop the app for you. Here are a few development options you have:
You can hire developers who are paid in lump sum for the the project or are paid per hour. The lump sump payment is a good way only if you are sure about the capabilities of the developer(s) to deliver the right quality in a suitable time period.
Per hour payment to developers is more feasible, if a developer is new to you, and you do not want to commit the whole amount to the developer in one go. This, however, proves to be expensive.
Be critical when hiring freelancers. Follow up regularly to ensure that they deliver as per commitments made. You might have to hire more than one freelancer to cover various aspects of the app.
You can hire a team of developers to work with you full-time. This allows your to monitor the development of the app in real-time, but proves to be a very costly affair. You will have to hire a team of developers and someone to manage the project, so that you get the functionalities you expect.
You can hire a small or big development agency to develop the desired app. Small development agencies are able to give your project personalized attention and can offer many creative solutions. However, small agencies can be costly and may have limits resources. However, their developers specialise in their fields and are able to delivery high-quality apps in a timely manner.
Big development agencies have a vast experience in developing various kinds of apps with different kinds of functionalities. They often have a pre-developed library of app functionalities, which they can use to create a cheap app for you.
Big agencies offer high-quality and timely delivery. They are professional and offer innovative insight into app usage that can be very valuable for your business. However, here also, you need to be constantly connected with the team developing your app, as even big companies can falter in meeting your expectations.
Online app creator
You can use an online app creator to create an app for your business. There are various services like AppMySite, that let you create an app that works in sync with your web platform. For businesses that have e-commerce platforms, using a Woocommerce App Builder is an efficient and cost-effective method.
For websites that are only used to deliver content, one can use a WordPress app creator and other such services.
6. How to maintain app and manage content?
Once you have developed an app, the work does not end there. You still need to employ resources to add content to the app and update content from time to time to ensure that your app stays up to date and you can derive maximum returns out of it.
If your native app is a dynamic app built using APIs of your existing website, then as you update content on your website or e-commerce platform, the content on your app is automatically updated. For businesses running commerce platforms online, web API-based apps are the best, as they reduce duplication of effort for keeping content updated.
Create a type of app that lets you easily and cost-effectively add, remove and modify content from your app.
Conclusion – How much does it cost to make an app?
While determining the cost to make a mobile app, you have to start from the beginning—your objective.
Once you know what you expect to achieve from the app, the rest of the things fall into place.
You can understand your customers’ requirements and behaviour to determine the features and platform for your app.
After understanding your customers and business requirements clearly, you can go on to decide the functionalities you want in your app and the structure it can be built with.
Consult developers and experts to understand the type of app you should develop to get the best results in comparison to your costs in long term.
Develop user interface and experience that resonates with your users and enable them to achieve desired objectives of the business.
After designs are ready, the app goes into development with freelancers, in-house developers, a third-party development agency or through an online app creator like AppMySite.
In most cases, you can calculate cost by determining the time it will take to complete each of the above tasks and multiplying that with an average cost that you will pay hourly to strategists, business analysts, consultants, designers, developers, and quality analysts.
Once your app is ready, all there is left is to do is uploading your app on app stores and marketing it to reach a large number of relevant customers.
You can always plan well in advance and do research on various methods of developing apps, so that you can create a design that is not only efficient and effective, but also cost-effective and easy to develop and maintain.
Apps are not only built to increase customer engagement, they also give an opportunity to build quality customer database, which helps profile customers and take decisions about optimizing content to deliver value and maximise revenue opportunities.
Native Apps have features that help intuitively engage customers and, in the process, collect valuable customer data, which can be used by content and business managers to take important editorial and commercial decisions.
If you’re running a WordPress website for your blog, publishing platform, or company’s online presence, then you can develop a native app using a WordPress mobile app builder.
Following features of native apps help businesses capture relevant customer data:
Different types of login IDs—Email, Phone no., Face, and Touch IDs
You can prompt users to login with their email IDs, phone numbers, and Face or Touch IDs. To propagate marketing activities, it is more sensible to allow users to register with Email IDs and Phone numbers, which can be used to reach customers. For convenience, users can be allowed to later login with Face and Touch IDs.
Login with Facebook—IDs, Friend list
Native apps often allow users to login with Facebook. This prompts users to share their email IDs, phone numbers, friend lists, and personal details like age with you, giving you an opportunity to profile your customers and to engage your customers in relation with their friends’ activities.
Login with Google+—IDs, Calendar, Wallet, etc.
Many native apps allow you to login with Google+, this allows you to access various Google-account related information of users. You can request Google to share access to users’ Calendars, Wallets, Email, Phone, Birth date and other similar information. Commit to protect customer data during collection and use.
Users can be requested to share their locations with you, so that location-related information, promotions, and more can be shared with them for relevant and targeted customer engagement. Native apps make it easy for marketing teams to gain access to and use location information.
In this information age, the more you know about your customers and their preferences, the better edge you have over your competitors to serve existing customers and win new ones.
With power comes responsibility, therefore if your business is collecting various kinds of customer information through native apps, it is ideal to commit to use strong encryption for transmission and storage of customer data. This helps you build goodwill of your company and also makes your customers more confident about downloading and using your apps and other platforms.
You can first decide the kind of information you need, and then use a WordPress Mobile App Builderto create a native app that helps you collect all the relevant customer information that equips you to serve customers better.
There is a lot of debate over which kind of application to develop for your e-commerce business. Native or Hybrid? It all depends upon the kind of business you have, the amount of money you’re willing to invest, and the way your customers prefer to interact with you and your products.
If you have an e-commerce website or web app, which you need to translate into a mobile app, then you should consider a few advantages offered by Native apps that make your product management easier.
In this article, we will talk to you about how Woocommerce Native Apps make your work easy by automating menu and category generation in your app directly through your web admin panel.
Single admin panel for product management
Merchandisers in your business can use one admin panel to upload products, their details and and prices. Products added to the website through the admin panel are automatically populated in your Woocommerce native app, too. This helps in updating product stock, images, commercials, etc. from one point, saving a lot of merchandising time and effort.
Automatic category and filter updation
Once you have developed a native app based on your web app, then as and when you change your filters and product categories on your web app, they get automatically updated on your app, too. Therefore, product category management activities can be carried out from one unique point to speed up online sales process.
Automated Processes vs. Cumbersome Drag and Drop Tools
Content related to products and that on other pages on your Woocommerce website gets optimized when it is delivered to the user through your native mobile app. Images, videos and other types of media responds to the native app and your OS’ functionalities, to deliver a smooth user experience.
Extension of the same brand image
With a native Woocommerce app, all your design structure elements get mirrored from your web app into your mobile app. With optimization for mobile usage, you get an extension of your brand elements and website functionalities to your mobile platform without spending time and effort again. This helps your customers easily relate to the app.
Your sitemap and web pages developed on your web-based e-commerce platform are created automatically on your mobile app, too. This helps in maintaining uniformity of products and content across all your online selling platforms. This also helps in reducing customer learning time, as users can easily switch from using your web platform to your mobile app.
With data from both mobile and web apps being collected in the same database, sales analytics becomes easier for merchandisers and managers. Managers can assess which product and product categories sell the most through various platforms, by accessing a single admin panel dashboard. This makes business decision making easier.
A native app uses the functionalities of the operating system it is developed for, so that user experience is made smoother and simpler. It also helps in systematic and seamless translation of your web app into a mobile app.
Native apps make it easy for users to access all app functionalities by using shortcuts and easy-access functions of their mobile phones.
With a Woocommerce Native App, you can reduce duplication of time spent on populating products on your web and mobile-based commerce platforms and have a uniform structure across all platforms.
A lot has changed in the world of mobile applications in the last one year. While on the one hand, the number of apps users went up, on the other, concerns over privacy and security were raised. Similarly, as the demand to build sophisticated apps on strict deadlines rose, mobile app builders gained prominence and helped Convert WordPress Site to Mobile App, thereby, simplifying the process of creating engaging mobile apps. Let’s take a look at some of the major developments in the last year:
Android Instant Apps
Google redefined the meaning of ‘trial’ when it launched Android Instant Apps in 2017. This year these apps have started catching up and are on their way to become gaining widespread popularity. For the uninitiated, Android Instant apps allow users to try the app without installing it. Although not many apps have an instant versions as of yet, one can expect this to become a norm in the future. Instant apps are important because the first impression matters. Instant apps will help reduce the download and installation of subpar and unresponsive apps and going ahead, a premium design, interface, and user experience will become indispensable.
Democratisation of Mobile Apps
Once the forte of tech companies, or MNCs with deep pockets, today a sophisticated and feature-rich app can be developed instantly using countless online mobile app builders. This democratisation of creating mobile apps has resulted in small businesses and stores venturing into the world of m-commerce. Now, several new dedicated app builders, like AppMySite, can easily Convert WordPress Site to Mobile App and can develop impressive native apps for existing online stores and websites. This has also allowed individuals with limited understanding of digital technologies to aggressively digitise their user interaction. However, the one trend that has sustained, and will continue to thrive even in the next year, is the personalisation of services and content.
Data and Information Security
Since the new of security breach and information leakage from Facebook broke, the tech world has renewed its focus to provide privacy and data security to consumers. As a result, the GDPR regulations were passed by the EU, which forced companies to revise their privacy and data collection policies. Since the world of apps is intimately intertwined with data collection, it naturally made consumers and users more aware of what information they share while using an app and how it was being used. 2018 was most definitely a milestone in initiating the dialogue on data privacy and security.
Increase in App Downloads
With soaring smartphone sales, the number of apps downloaded also went up. According to one estimate, there was roughly an increase of 13.5% in the global app downloads (6.7% in the iTunes Store and 16.7% in the Google Play Store) in the last year. The amount of time that people spend using mobile apps also grew in double digits this year, with IM and social media apps leading the list, and shopping and m-commerce apps tailing them closely. The global app revenue is expected to touch nearly $189 billion by 2020 – a three-fold rise from 2017.
These trends and practices must have given you an idea regarding how critical it is to have a mobile application for businesses and websites today. If you’re still on the edge about creating an app for your website, make sure you get in touch with AppMySite, an easy-to-use and cost-effective app creator that can help you Convert WordPress Site to Mobile App and know more about how your business can benefit from a native WooCommerce app.
With businesses following the trend of converting their websites into app, you will find apps for almost everything you need. The global acceptance of mobile apps has led to a sudden increase in their popularity, compelling businesses to invest in building them.
Mobile apps are relatively much easier to promote and distribute amongst the target audience, because of which businesses are more inclined towards building dedicated apps for their business.
There are many people who are baffled with the idea of chalking out a perfect plan of creating an app for their business, and are struggling with initiating the development of their dedicated mobile app.
Let’s discuss a few tips that you can consider that may help you jot down a perfect plan that will make you and customers happy:
App That Relates To Your Website
Your website is a reflection of your brand that represents and promotes your business ideation. Coming up with a design that is on the same lines as your brand will promote brand recognition.
Your mobile must be designed in a way that customers can relate to your website and instantly recognise your brand. Make innovations in terms of features and development of the app, but make sure that the colour theme and the look and feel of your app remains the same as your website.
App That Your Customers Will Love
While planning the design and development of your app, carry out a complete research on what your target audience will be. The design of your mobile app must always be made keeping in mind the audience that will be using it.
As much as you have dreamt of making an app that you love, it is very important for your customers to love it more. It is not certain that something that you find attractive will also be able draw customer’s attention. Throw together a concept that not only looks good but also enhances user experience.
App That Promotes Loyalty
There is no industry presently that isn’t suffering from intense competition. To be able to sustain in the real world, it is important that your customer do not just download the app but also become a loyal user of your app.
For instance: if you are planning to Create App From Website that helps customers make reservations for their dining, make sure it not slow and is extremely user friendly. It important for the customers to know that your app delivers the real value.
App That is Promoted in The Right Direction
An app that is not promoted in the right direction is more vulnerable to face failures. In other words, the distribution of your mobile app decides the how successful it be in the app store or play store.
The initial phase should just include exploring as many marketing channels that exist to promote your app and then making a decision. take into account the result that you gained after making effort to various marketing channels over a period of time and go with the one that works best for your business.
For all business owners that are looking to Create App From Website, coming up with a plan that covers the design and development, the promotion of the app, customer engagement and loyalty is a great way of building an app that benefits your business substantially.
The extensive growth and expansion witnessed by the e-commerce industry in the last decade has re-written the rules of business. Although the dust hasn’t even begun to settle yet, e-commerce is already paving way for m-commerce, or online shopping via smartphones. Retailers and business owners need to adequately prepare for this next wave of disruption in the business world and know exactly how customer behaviour and choices are changing. Here’s taking a look at 4 critical statistics that will make you consider creating an App for WooCommerce website:
The biggest and the most important difference between the two platforms is the type of end product delivered. App My Site builds a native app for every website from scratch, whereas online app builders offer a disjointed hybrid app, at best. Even a simple search of the two terms will indicate that the former provides users a smooth, glitch-free, and immersive experience, as compared to the latter. Even an individual with no technical expertise can tell that creating something from the ground up is better than using a cookie-cutter approach.
Nearly 10 billion mobile connected devices are estimated to be in use currently. Just imagine all the readily-available points of connection that online businesses have to promote and market their products. Further, it has been predicted by experts that mobile users will increasingly consider their smartphones as the primary device for online shopping. This is great news for businesses, as studies have shown that when using a mobile phone, people are likely to spend twice as much as when using a laptop, desktop, or a tablet while shopping online.
Almost 8 in 10 shoppers use a mobile phone while shopping in a brick-and-mortar store to check product reviews, compare product prices, and find the best deals. This indicates that the modern shopper is aware and cannot be taken for granted. To retain customers and cultivate customer loyalty, simply rolling out offers is no longer enough – but communicating them effectively is also equally important. Using an App for WooCommerce, you can engage customers with the best offers and deals, and use in-app promotions or push notifications to communicate directly with them.
More than half (53%) of the smartphone and tablet owners prefer to shop using company-specific mobile apps from the app store. In other words, customers want an assurance of originality and quality from your business even when they are shopping online and failing to provide them with an official app for your WooCommerce store is a lost business opportunity. Furthermore, a dedicated mobile app for your online store will serve as an authentic and reliable source of information for new offers, products, and announcements.
App My Site is a dedicated online app builder that creates an App for WooCommerce and WordPress websites. Get in touch with us to know how your online store can benefit with a native, feature-rich, and responsive mobile app.
Over a few decades websites have superseded the way conventional businesses operated. This trend, however, is beginning to fade and has been overtaken by mobile application which are much more accessible than websites are.
For everything we need, there is an app. How much truth does this statement hold for small businesses? There are obviously some advantages of investing in a mobile app but let’s see how Creating App From Website works in favour of your business.
Let’s look at advantages that you can enjoy by building a dedicated app of your own:
Stay in Touch with Customers, At All Times
Mobile apps have worked wonderfully for businesses who are looking to constantly stay in touch with customers, personally. Apps are certainly a better version of responsive website because they’re not much faster, they are also a lot more easier to use.
Businesses that only have responsive websites for customers who use their mobile phones more than web, are losing sales. Customers who are really impatience would rather not go to their web, enter the URL and wait for website to load, they would rather just click on the app and start browsing the products and services.
Strengthen Your Brand Image
The presence of a mobile app works a great deal for the recognition of your brand amongst your target audience. Customers have a better platform to reach out to your products, services and customer support through an app. Your patrons feel more comfortable if they can reach out to your at any time of the day.
This is great way of improving communication with your customers and boosting your future sales. Additionally, staying connected to your patrons at all times increases the possibility of their loyalty towards you business.
Get Your Customers Hooked
In the present day and time, almost every person we know is addicted to using their smart mobile phones. Your customers may have a number of apps on their mobile phones, but if they like what you are offering, they are certainly your recurring customers.
If your customers like your app, they will personally endorse amongst their social circle leading to more downloads. All you need to do is offer excellent user experience to your customers with great offers.
Bring Down Your Marketing Cost
Businesses that don’t own a dedicated mobile are often found investing in different marketing strategies to reach out to the customers. businesses opt for email marketing, invest in digital marketing that eats up most of their marketing budget.
However, if you own a mobile, you will end up saving a lot of funds that you would have otherwise used. You can always send push notifications to your customers using an app which will surely grab the attention of your customers.
Engage More Customers
Being on the personal mobile of your customer is everything that you could ask for. The presence of your business, merely when a customer installs your app, remind them if your very existence.
Your customers are more likely to shop from your app than they would if you only offer them a responsive websites. Sometimes, customers often just open up their apps to kill time and end up shopping. You can imagine the number of times your patrons are going to look at the screen of their phones.
Stand Out In the Crowd
There are many businesses that are not willing to Create App From Website, and are struggling to gain customer attention through multiple marketing strategies. If you’re in an industry where businesses have still not investing in building an app, you obviously have an edge over your competitors.
Owing an app certainly opens up the doors to many possibilities that were earlier unreachable for your business to grow. Get access to a large chunk of audience by simply building an app for your business.
App My Site is an dynamic platform that is helping big and small businesses Create App From Website. Simply get in touch with us today to build a customized app for your business.
Simpler isn’t always better. The biggest testament to this is the fact several DIY app constructors which promise to build and publish an app for your website ‘instantly’ often create suboptimal mobile applications. In this post, we will be discussing four critical areas where DIY online app creators fall short, but dedicated app builders with expert teams behind them, like App My Site, fare well.
Design and Functionality
A majority of online app builders provide users with cumbersome drag and drop tools, that are not only frustratingly ineffective, but also offer severely limited functionality to build a dynamically layered app. What’s more, web apps can’t even be published on app stores. Furthermore, since most of the apps are web-based or hybrid in nature, integrating third-party services (like payment gateways) is a challenge. Apps created using App My Site, an expert Mobile Application Builder, not only offer an aesthetic design and a dynamic functionality, but also provide all third-party services that are live and functional on the original website.
Since a majority of app creators simply offer a web or a hybrid app, the responsiveness is a major issue. The presence of a decent internet connection is important for such apps to function; and even then, they offered a delayed response, often running into several seconds. However, native apps developed with App My Site are extremely responsive and can perform all basic functions without the internet. They function without any lags and are able to make the best use of the smartphone’s hardware as well. Simply put, there is no contest when it comes to responsiveness, as App My Site apps outshine the apps created with DIY app builders.
Testing and Debugging
It shouldn’t come as a surprise that apps published ‘instantly’ using DIY app creators aren’t tested comprehensively for bugs and broken links. Thus, the end-product not only has technical inconsistencies, but is also potentially risky to use, since it hasn’t been debugged. This is not an issue with App My Site, wherein each and every native app developed is thoroughly tested by a team of expert app designers and developers. Once our team is fully satisfied with the app, is when it goes to the next stage, which is the client’s approval. Only then do we publish the app on app stores.
If apps builders provide the functionality to update apps at all, the process is not user-friendly or is available for a limited time period. That means, once your app is live on the app stores, there is usually no way to provide your users with new updates or features. That is why you should pick an expert Mobile Application Builder while turning your website to an app. If you build an app for your website with App My Site and wish to make any changes to it, all you have to do is make the required changes to the backend of the website, and the same will be automatically reflected in the app. Updating an app with App My Site is that simple!
If you have decided to convert your website into a mobile app, go with a dedicated Mobile Application Builder, like App My Site. App My Site delivers a fully-functional, dynamic, and responsive native app for WooCommerce and WordPress websites within a week. Get in touch to know more!
If you have recently decided to make your own app for your website, the biggest decision you need to make is regarding the kind of app you want. No, we’re not talking about an Android or an iOS app, but a much bigger question. If you are not familiar with app terminology and jargon, discussed below are three popular types of apps:
Native apps are built for specific platforms, operating systems, and devices. They are able to use device hardware and software effectively, and most app developers build apps for Apple’s iOS or Google’s Android, or both. iOS apps are written in Objective-C or Swift, whereas Android apps are created in Java; if you have no idea what these terms are, don’t worry!
As a result of their ability to use device-specific hardware and software, native apps are usually more responsive and offer more functionality. However, different versions of different types of devices need to be created in order for apps to be accessible to all. Facebook, Twitter, LinkedIn, Pokemon Go are all excellent examples of native apps.
Hybrid apps, as the name suggests, have qualities of both native and web apps. These apps are created for particular platforms and are generalized for other devices and platforms. Hybrid apps need to be connected to the internet in order to work, which is not the case with native apps. Furthermore, they offer limited functions and a staggered user-experience, as the lag time is usually high. While many choose hybrid apps because they take lesser time and resources, the fact of the matter is that if you want to provide a seamless experience to your users, hybrid isn’t the way to go. In the long run, hybrid apps pose many challenges owing to the limited features they offer.
Which App Should You Go For?
If you want to make your own app, going for a native app makes the most sense. In addition to offering a wide range of functionalities, native apps are responsive without taking up too much of the device memory. The user interface is smooth and the overall layout and design of the app is also superior. Furthermore, since native apps are downloaded through an app store, they are rated by genuine users, who routinely raise red flags and security issues, thus making the app safer. Another big advantage of native apps is the ability to send push notifications to users. The only drawback is that amount of time and resources that native apps take to create. However, with App My Site, you get an awesome app for your website within a week at a nominal cost!
To know more about how you can convert your website to a native mobile app in a week, get in touch with us!
If you’ve decided to use a WooCommerce app builder to convert your online store into a mobile app, one of the most important questions you will have to answer is whether you should go for an Android app, an iOS app, or both? Here are a few factors you need to consider while deliberating:
First and foremost, what sort of app users are you targeting? Do you already have an audience (say through a website or a podcast) and you want them to download your app, or will you have to look for users from scratch? While answering these questions, it will be helpful to know that although there the number of Android users dwarf iOS users by a big margin, they are concentrated more in Asia, Africa, and South America. The market is split almost evenly between Android and iOS in North America, Europe, and Oceania. Furthermore, iPhone and iPad users tend to have a higher purchasing capacity than their Android counterparts.
The Objective of the App
It is critical to consider the purpose of the app before you decide between Android and iOS. Android users engage much better with push notifications as opposed to iOS users. But, on the other hand, Android users are less likely to go for in-app purchases. If the aim is to strictly use the app to make money by monetizing them, iOS apps outperform their Android counterparts by a huge margin. Some studies have shown that Android apps make less than one-fourth iOS apps. While this goes back to the better purchasing power of iOS users; Apple’s app monetization model benefits developers more than that of Google.
Cost and Time
How much time and money do you have to create your app? Creating native apps on either of these systems will take a few months, and really deep pockets. You will have to hire designers and developers, who are specialists in the operating system and work alongside them. Even then, the time to develop Android apps will be more, owing to the multiple devices and versions they will be used on. However, the cost to acquire new users for an Android app is nearly half that of an iOS app. There are, however, dedicated WordPress and WooCommerce app builders like App My Site, that deliver native apps within a week.
Approval and Publication
At the end of the day, your app will be live on Google’s or Apple’s app stores, and hence, you will have to play by their rules. Google is a lot more liberal than Apple when it comes to accepting and publishing apps on Google Play Store. It usually takes just a few days, and all it ensures is that the app is not violating any user policy. Apple, on the other the hand has really stringent rules and regulations in place. It might take a few weeks for an app to be accepted and published on iTunes, and the rate of rejection is notably higher than Google. While Google charges a one-time fee of $25 for creating a developer account, Apple charges a recurring fee of $99 every year.
If you are completely new to the app world, it would be advisable to start with the operating system that is more suited for your business website. Once you are able to identify customers and understand their choices and preferences, you can always expand your reach. App My Site is an expert WooCommerce app builder that can help you turn your WooCommerce website into an app for both, iOS and Android, at nominal costs. Get in touch with us to know more!
If you’ve been considering building an app for your website, we hope you’ve gone through our other posts that answer some basic questions about the process. In this post, let us take a look at the challenges you will face if you opt for an app builder that is entirely online, or in other words, creates an app for you instantly online.
Challenge #1: Lack of Designing Knowledge
Even the most basic and simple mobile applications require intricate design strategy and thought process. Expecting a businessman, a store owner, or a blogger to be well-versed with the fundamental principles of design, elements, and positioning is unrealistic. Online app builders claim to give you complete freedom in designing your mobile application, but the said freedom will be of no use if you do not know how to make the best use of it!
Challenge #2: DIY Tools
Using drag and drop tools to build an app sounds like a good idea until you actually start using the said tools. Imagine the website of an online store that has. say, 5 main categories, several sub-categories, and thousands of products therein. Does it sound feasible to create individual elements for all this information by adding them manually? To simplify the process, many app builders give offer pre-designed templates, which means that your app will be a look-alike of several others that already exist.
Challenge #3: Updating the App
Most free app building platforms do not allow updating and editing the contents of the app once it has been published on app stores. Even the platforms that support making changes to the app offer an impossibly small time window to do so. Even in the paid plans, you need to manually make any and every change that you need. However, with App My Site, any changes you make at the backend of your website will you reflected automatically in the app. This is because all apps made with App My Site are in complete synchronization with their website.
Challenge #4: App Testing
A lot of free app builders that are online offer testing of the apps created through their platform; but, the thoroughness of the process is questionable. Generally, a preview is displayed and users are asked to check if the app is completed functional. However, if you are not an expert add developer, you aren’t very likely to test it comprehensively. Again, a team of dedicated app designers and developers at App My Site test every app rigorously before delivering it. That way, you can be absolutely sure that your app is fully-functional, bug-free, and completely secure.
Just because an app builder’s online, it doesn’t automatically mean that you will get the best end-product. If you have absolutely no idea about how apps are designed and created, it can be a tempting option to sign up for an App Builder Online. However, there are dedicated app building platforms like App My Site which offer the best of both worlds: aesthetic and native app, in-sync and fully-tested, delivered within a week, and at rock-bottom prices! Get in touch with App My Site to know more about building an app for your website.