Nearly athird of the websites in the world use this CMS. It offers people with no background in tech a chance to build their website from scratch.
When WordPress came out in 2003, it was an exciting new entrant in the world of CMS. In 2020, as websites now reach their saturation point, WordPress is no longer a trailblazing upstart.
Mobile apps have become a more natural medium of content consumption causing WordPress and websites in general to lose their sheen. Many entrepreneurs who try starting an online business today think about mobile app development, not websites. Android & iOS mobile apps for WooCommerce and WordPress are especially popular, as is the use of any given free online app maker.
Mobile Websites vs Mobile apps
Before declaring mobile apps the winner of all tech battles, let’s stop for a moment. It is not as if access to websites is hampered in any way. Smartphones have web browsers and people can use them to access all kinds of websites.
WordPress is particularly mobile friendly as well. This is important because this means WordPress websites should ideally offer mobile audiences an ideal experience.
It is true that WordPress websites generally meet all important criteria for mobile-friendliness. However, this doesn’t mean they offer an experience on par with most native apps.
Numbers such as these only incentivize entrepreneurs and companies to focus more on apps instead of websites.
The Status Quo of App Development
What does the popularity of mobile apps tell us?
The audience is making its preference clear. The scale of increase in mobile app usage suggests that people are not coming back to mobile websites again. Anyone with an online business that runs on website traffic must start thinking long term now.
In one way or another, mobile apps will monopolize all kinds of online activities. Even bloggers with extensive WordPress blogs might have to think of ways to enter the mobile app market and make their own niche.
The real challenge is app development, not a lack of acceptance for the rise of mobile apps. Even people with successful WooCommerce and WordPress websites are looking for ways to graduate to a mobile app. There is near complete acceptance about the ubiquity of smartphones and how mobile apps represent the future.
Generally, developing a website on WordPress and developing an app are seen as two separate processes.
One is vastly more difficult and expensive than the other. Furthermore, people don’t see a direct relation between the two.
This perception has been the status quo in both website and app development for a long time.
Off late, new app builders have changed the equation.
How AppMySite Makes WordPress Relevant in App Development?
App builders are platforms that allow users to make an app without writing any code. Users can avail any free online app maker in the market. However, only a few are reliable enough to create an entire app on.
The lure of app builders is obvious. Good mobile apps are a premium commodity. Furthermore, a brand that has an app on prominent app stores automatically commands a greater brand name and value.
The problem here is a gap of knowledge. App development is tedious and requires comprehensive knowledge of programming.
App builders are a solution to this problem. They help those who don’t know programming make a nifty app in a short period of time.
We mentioned earlier that choosing a reliable app maker is important. AppMySite is one of them.
Native apps are essentially software. They are programmed to perform a specific set of functions. This is why their development is more tedious than building a website for instance.
Since mobile apps are so complex, choosing any random free online app maker is problematic. AppMySite is reliable in this regard. Besides its track record in helping build many successful apps, AppMySite’s USP is its simplicity.
App builders are generally not used by technical savants. They should offer a simple and effective experience to their users. AppMySite comes through on this front.
What does AppMySite offer?
Websites and mobile apps are usually seen as separate entities. The working of a company’s website is not known to impact the functioning of the app.
You would think otherwise if you use AppMySite. It allows users to convert their WordPress website to a mobile app. During the process, the app builder pulls all relevant content from the website and displays it on the mobile app. Thus, any changes made on the website are directly visible on the app.
No kind of coding is required during the process. Users can build an app without knowing any kind of coding.
Why WordPress Optimizations Become Important with AppMySite?
AppMySite turns your WordPress website into a mobile app. The app you eventually get from the platform collects all its content and data from the WordPress website.
Thus, the optimality of the website itself plays a massive role in shaping the performance of the app.
As mentioned earlier, websites and apps are generally considered two separate entities. However, AppMySite makes both closely interdependent. For instance, if a website is loading pages slowly on a given day, the app will also work slowly.
AppMySite brings both websites and apps in the same conversation. This is especially helpful for a company trying to establish a similar brand theme with both its website and app.
AppMySite users can improve the performance of their apps with some simple modifications to their website. In the following sections, we will discuss the exact nature of these modifications.
WordPress Optimizations that help App Performance
There are many simple changes your WordPress website can use to enhance app performance. You do not need to worry about these changes affecting the ranking and traffic of your website. If anything, the changes we will cover in the sections below will only enhance your website’s performance and traffic.
Here are the WordPress optimizations you must make to enhance the performance of your app on AppMySite.
Look at the address bar in the browser you are reading this article in. You will find a closed lock before the URL. The closed lock is a sign that the website you’re on has an SSL certificate.
There are many reasons your website needs an SSL certificate.
For one, SSL certification ensures a certain degree of data security. The information on an SSL-certified website is encrypted and can only be unlocked by the intended recipient of the information.
Secondly, an SSL certificate helps create a unique identity for your domain. This is an essential from a cybersecurity standpoint.
These reasons make SSL certification crucial for your website. The question here is how does getting an SSL certificate help your app.
An app built on AppMySite collects data from the website. The connection between the website and the app must then have some level of security as well.
An SSL certificate helps provide the same. It encrypts the connection between the website and the app.
App stores generally account for various cybersecurity factors when they review an app during the submission process. Having an SSL certificate can help ease the process.
One thing users must remember is to get the SSL certificate from their hosting provider. The SSL certificate you get will otherwise not identify your website.
One of the biggest reasons for slow app speed is a poor web hosting plan.
AppMySite depends on the ability of a website to respond to a request within a given time frame. When the website doesn’t respond to a request within a certain time frame, the app is bound to perform slowly.
The problem is not uncommon. When you decide to make your own app for iOS and Android with AppMySite, you open an entirely new avenue for traffic. Your web host generally only caters to website visitors. also has to simultaneously manage app users the moment your app goes live.
You need a better hosting plan. As your app grows and attracts users, you need a plan that caters to all your visitors, not just those who visit your website.
This naturally requires thorough analysis on your part. Dive into the current traffic numbers of both your website and app. Based on your current traffic and its overall trend, make a projection of where it could be one year down the road. This will help you decide the kind of hosting plan you need.
If you are hesitant to immediately graduate to an expensive hosting plan, move gradually. Choose a hosting plan that solves your current needs effectively and closely monitor traffic growth. The important point here is selecting an optimal hosting plan at every turn to make sure both the app and website performance remain top notch.
Image Optimization for Faster Loading
You probably load a lot of images from your website if you have a live WooCommerce app built with AppMySite. After all, an ecommerce app must display the images of every product it has.
However, loading all these images and maintaining high app performance is very challenging. This is especially true if the app has to import high quality PNG images.
Image optimization is an important technique developers often use to improve the speed of a website. While running an ecommerce app using AppMySite, it makes sense to optimize all images on the website. This allows the app to load at a much faster rate.
There are many plugins available to automate the process of image optimization.
The quality of images on an app is important. However, if high resolution images hurt the loading speed too much, the quality is not worth the wait.
Use a CDN
Your users won’t generally come from one location alone. It takes time for a server to transport information halfway around the world. It turns out that the distance between the server and client can play a crucial role in holding back a website’s speed.
For those using AppMySite, this means a lag in app performance as well.
The solution to this problem is using content delivery networks or CDNs.
CDNs are known for distributing the burden of loading content across different servers in the world. Thus, the role of distance in slowing down website speed is diluted.
WordPress users have the option of installing a number of plugins that offer free CDN services. As this helps improve website speed, the performance of the app is also simultaneously enhanced.
Permalink settings determine how every link of a WordPress website is structured. While connecting your website with AppMySite, it is important to set the permalink to ‘postname’.
This helps the app builder import content from your website without any complications.
Your app’s dashboard contains a special section for categories. For both normal content websites and ecommerce stores, category sections are important. They help visitors see the type of content (or products) they will find on the app.
AppMySite allows users to display specific images in the category section. However, users must assign specific category images on their WordPress backend. AppMySite directly pulls category images from the category page itself. Users have to update their category pages with the images they want to see in their app’s category section.
The state of a WordPress website may not mean anything to the performance of the mobile app carrying the same name. However, this connection becomes important when using AppMySite to make your own app for iOS and Android.
This piece covers the changing status quo of app development driven in part by the rise of app builders. It also covers how AppMySite is a solid app maker for building reliable Android & iOS mobile apps for WooCommerce and WordPress.
The final section deals with the crux of the matter – how should one optimize a WordPress website to improve app performance? AppMySite relies on websites to make apps work. Thus, factors like app speed, security, and content are all driven by the website itself.
The section covers some of the optimizations users can make to their WordPress websites to enhance app performance. Some of these changes may take time to institute. Others are easy to implement. Users should consider making every change possible to optimize the performance of their apps.
However, while focusing on the larger picture, people often miss out on the little things that sum up to matters of acute importance.
In order to grab the attention of their potential users, businesses must focus on all the nuances related to their app. This list must also include the factors related to the aesthetics of your app and marketing campaigns.
Mainly, the design, layout, color themes, images, graphics, videos and font style make up for a large part of the aesthetics.
While we already have, or will, discuss some of the factors in our other blogs, today we will talk about the importance of colors in mobile app development and marketing. So, explore the blog further and find out more.
The aesthetics define the identity of your brand
It is evident, that colors play an important role in perfecting the image of your online brand. As most of the internet is all about what people see, the significance grows even more dense.
From app development and design point of view:
In an app, colors define many things like – the brand logo, app icon, app screens, category tiles, visual elements, CTA (Call to Action) buttons, and more.
Even as you upload the app to the app stores, the screenshots and app icon give a gist of the app to the store visitors. It influences the potential users to download your app.
Therefore, we can say that colors help in setting the tonality of the app and ultimately, affect the design and development aspects of the app.
From marketing and sales point of view:
According to a study, 92.6 percent people agreed that they give importance to aesthetics while making a purchase. It reveals many other interesting facts related to the importance of colors.
It also shows that as you endorse your app on different platforms, like social media for instance, the visuals play an incredibly significant part in grabbing the attention of your users.
Clearly, we can say that colors play a significant role in both, app development and promotion. The importance has further been summed up and listed in the section below:
Colors can grab the attention of potential users and can also turn them away
Colors can influence the attention rate and span of users
The appropriate colors can make your app and your products look appealing
Colors and themes affect the decision making process of buyers
The color choices depict a lot about the brand’s objectives
Colors carry a tale of their own
The universe of colors is quite vast and has been a matter of huge interest and scientific studies since ages. The science and psychology of colors is strongly taken into consideration by brands and businesses, for a variety of things.
Although, different people of varied backgrounds often perceive the colors differently, some beliefs remain same. For instance, the following list of things can primarily affect the choice of colors:
Age, gender, and orientation
National standards of color coding
Personality based individual choices
However, if we go by the global standards, some interpretations and attributions of different colors stand common. Global brands choose their themes according to these standards of design.
Broadly speaking, each color carries a hidden message of its own, and someone’s choice of colors speaks volumes about the statement they desire to make through their brand or business.
For example, healthcare and skincare brands often have ‘Green’ as their central theme, whereas the brands corresponding to modern technology often have a ‘Blue’ theme.
The infographic above elaborates the meaning of some common colors. Some examples of the common brand icons in the respective colors have also been listed parallelly.
For example, we can see that ‘Red’ denotes passion and energy that appeals more to the young age. The popular video streaming app Netflix has a red and black theme overall.
Whereas it is also notable that some apps like Instagram have an app icon with multiple colors. In this case, they often tend to show their vibrant side and convey more than one central theme.
Based on the potent message and the theme of your brand, you can choose the relevant colors for your app icon. You can also mix several colors and keep whatever suits best for your brand.
The theme of an app can affect its success
The importance of colors goes beyond that mere visual pleasure. As discussed above, every color has a meaning of its own.
Eventually, the color theme that you choose for your app and your marketing campaigns should be perfect on many levels. You can let creativity take charge and create a theme of your own.
Else, you can take the help of some general predefined color themes, as defined in the theme guide below:
Have you heard of the 12 spoke color wheel? The color wheel is considered as an important instrument when it comes to determining the theme of the app.
Based on these primary colors, you can choose from the following themes:
Monochromatic: A palette of similar shades and hues makes up for a monochromatic theme. Such themes make up for a minimalist design and are easy on the eyes.
Analogous: Analogous theme is created using three adjacent colors located on the twelve color bespoke. One distinct color is used to make something stand out from others while also showing relativity.
Complementary: The two colors that stand opposite to each other on the color wheel are known as complementary colors. These colors can be combined to grab immediate attention and used in places of utmost importance. Example: CTA buttons
The theme you choose should be aesthetically appealing at all times. It should also be adaptable across all devices and platforms.
You can enable night mode and also ensure that the theme choices bring out all the other elements present on the screen.
#5: Target audience
Ever wondered why most of the Hyperlinks have blue font? It is so because even color-blind people can spot this color and not miss out on important content.
Therefore, you must also consider such factors and choose colors that suit all kinds of audiences and targeted customers. Keep their background and preferences in mind as you curate special screen designs and marketing campaigns for specific customers.
Some notable examples of popular brands
Let us discuss the color themes of some popular apps and gain more clarity with relevant examples:
#1: Google Navigation App
The app icon of Google’s navigation app comprises of multiple colors. These colors are generally used in maps to represent various topographies like roads, rivers, deserts, forests, etc. Users can choose their own theme from a list of options while the basic design remains the same.
The screenshots and app screens also represent a mix of multiple colors, all corresponding to the same theme – navigation. As the app uses multiple colors, the background mainly remains white and brings out the other colors.
#2: Snapchat Messaging App
The primary theme of the Snapchat messenger app, including the app icon, is yellow. It is the most dominant color in the app and resembles the youthful vibrance and energy of the generation that the app is primarily meant for.
The different app screens use many other bold and vibrant colors and compel users to interact and engage with every feature present in the app. It also offers a dark mode theme like many other popular apps.
#3: Amazon Shopping App
Amazon has become so much more than just an online retail brand overtime. However, the Amazon shopping app has not changed much over the years and is one of the perfect examples of “simplicity with elegance”.
Blue, black and orange remain the primary colors and reflect the entire theme of the app. The background screens are such that every image and every text stands out from the rest of the content and yet remains appealing to the eyes.
As discussed at the very start of the article, the app that you develop for your business must be perfect in every sense. This will determine the success rate of your app and your marketing campaigns.
We suggest that you sign up for AppMySite DIY mobile app builder and design your own app. It is a code free app builder that enables you to create, customize and publish your own app.
Anyone can design and build their business app as the platform is completely code-free and intuitive. You can build your app within few minutes or spend more time perfecting it, the choice is totally yours.
So, what are you waiting for? Register with AppMySite and turn your website into an app for Android and iPhone without any hassle. Enter the app market and rule it!
#1 – Artificial Intelligence & Machine Learning #2 – Augmented Reality #3 – Blockchain Technology #4 – Wearable Mobile Apps #5 – Mobile App Builders #6 – Internet of Things #7 – Chatbots #8 – Beacon Technology
In this article, we will continue this discussion and discuss a few more upcoming trends and technologies in the mobile app development industry that you will see this year. Let us get started:
#9 – Mobile wallets
2019 saw an emergence in the mobile wallet technology and 2020 will observe major growth in this domain. With the growth of e-commerce and online banking technologies, users now have a plethora of options for making online payments.
Customers are rapidly shifting from eCommerce to mCommerce and mobile payments options are supplementing this transition. Today, one of the most sought after technologies in the online payments domain is mobile wallets.
Mobile wallets not only offer faster transactions but also provide much more secure payments. Money transfer here is highly encrypted, this establishes much more trust among the general population.
#10 – Cloud-based Mobile App Development
The emergence of cloud technology has also led to the emergence of cloud-based software solutions that provide uninterrupted services to their users.
Mobile apps integrated with the cloud run directly from the cloud servers. This reduces the mobile app crashes and helps it run seamlessly 24*7*365.
With cloud-based mobile app development, the developers and the users equally benefit. The development becomes faster, cheaper and much more effective than ever before. Moreover, users can smoothly operate the app even without downloading it.
Some app trends that will boom in 2020 with cloud-based mobile app development are as follows.
Hybrid cloud solutions
Quantum computing and more
Cloud-integrated mobile app development has not gained a lot of momentum yet, but it will surely be one of the highlights of this year.
AppMySite is one such cloud-based service that enables anyone to build mobile apps for themselves, without any coding skills.
#11 – EMM & APM
Application Performance Management (APM) helps boost an app’s overall performance. It has now become a preferred tool for app quality assurance testers. APM aims at getting rid of the snag that slows down the performance of a mobile app. It even got integrated as a metric in Google in 2016.
On the other hand, Enterprise Mobile Management (EMM) allows organizations to securely enable mobile devices that are being used by the employees, which further helps streamline business processes and mobile computing.
EMM comprises of the following components:
Maintaining the application
#12 – 5G Wireless Technology
5G is going to be the most exciting technology of 2020, and it will create a long-lasting impact even beyond this year.
The first and most obvious contribution of 5G is an ultra-fast network speed. It is stated that the 5G is going to be 100 times faster than the 4G network.
Let us see some of the major impacts that the 5G technology will bring in 2020.
This technology is yet to gain momentum as of now but by the year-end, we can expect major shifts from 4G services to the 5G wireless network. Even the industry is hyped about this development and is ready to welcome it with open hands.
5G technology will also supplement the growth of other technologies. Some of them are listed below.
Augmented reality and much more
5G network services will open up a wide scope of options in the domain of mobile app development.
#13 – Accelerated Mobile Pages (AMP)
Accelerate Mobile Pages or AMP is a project by Google, developed in collaboration with Twitter. AMP is a stripped-down version of HTML for mobile pages.
This has enabled developers to freely build heavy web-pages with high performance, faster loading speeds and much lower bounce rates for all mobile devices.
With faster loading web pages on mobile browsers, you can ensure a better conversion rate, lesser bounces, and an overall improved user experience.
As a bonus advancement, Google also promotes faster and mobile-friendly websites on top of search results.
#14 – App Security
Security is an essential requirement for any asset, and this also includes mobile apps and technologies. Securing our tech assets and systems from digital attacks by hackers, bots or malware comes under the domain of Cybersecurity.
Cybersecurity has become an essential part of app development and is prevalent across the technology domain. Many organizations adopt different security protocols across all phases of the app development process.
These protocols are established to prevent penetration or phishing attacks from hackers and malware. Cybersecurity becomes even more essential when there are transactions involved, such as eCommerce mobile apps.
The year 2019 was packed with technological progressions, especially in the field of mobile app development. Businesses of all classes benefited hugely thanks to these advancements. In this post, we will discuss the top trends that will be followed in 2020. Let’s get started:
#1 – Artificial Intelligence & Machine Learning
First in the list is artificial intelligence aka AI, which is not a new vogue. We are just finding ways to get better at machine learning and artificial intelligence with every passing year. Regardless of the nature of the industry, businesses are ogling at this technology and finding ways to implement it in their business. A study by the National Venture Capital Association reports that more than 900 start-ups have been able to raise over 130 billion USD with the help of AI. Let’s see what AI has to offer in mobile app development this year:
Offering personalization without human intervention by analyzing the preferences of the customer in real-time.
Automating daily operations that involve repetitive work, commonly known as robotic process automation.
Unlike previous years, artificial intelligence will be more effective because of the accuracy of data-driven by improved simulations.
Artificial intelligence is predicted to make other devices more powerful including smartphones, watches and more.
Our interaction with AI will increase significantly through customer care chatbots and robots without really knowing about it.
#2 – Augmented Reality
Augmented reality has helped enhance the features of numerous mobile applications by making them more meaningful. Mobile apps that are built around augmented reality gained more popularity in 2019 than in 2018. By making apps more pleasing to the eye, this technology is set to bring a revenue of approximately 18.8 billion USD in 2020. The magnitude at which this technology heightens experiences is the main reason for its popularity. The gaming industry, in particular, has grown leaps and bounds by adapting the concept of going beyond the screen. Let’s see how interactive we will be with augmented reality this year:
Augmented reality is set to take yet another leap by joining hands with artificial intelligence this decade. The integration of these top-notch technologies will facilitate machine learning algorithms more efficiently.
Retail industries are looking forward to collaborating with AR to make the shopping journey of customers more joyful and interactive.
The excessive use of navigation by drivers has compelled companies to focus on improving the user experience by introducing AR technology this year.
Both augmented reality and virtual reality have been a part of the consumer entertainment industry. However, this year, the technology will improve massively to upgrade their experience.
#3 – Blockchain Technology
After coming to limelight in 2020, there was no looking back for this technology. This year too, numerous financial companies are eyeing blockchain to make huge benefits. Earlier introduced in the financial sector, blockchain technology is now being recognized in the health and wellness and agricultural industry too. According to research by Statista, the widespread popularity of blockchain technology in the mobile industry has generated approximately USD 2.7 billion worldwide. This number is only expected to grow by USD 11.7 billion by 2022. After being in limelight in mobile applications throughout 2019, it is believed to help businesses make huge revenue through other currency platforms. Let’s look at the trends that this technology will follow in 2020:
The idea of Stablecoins has been airing the market for a long time which will finally take face in the year 2020. Both private and government agencies will work towards developing it.
In 2019, many financial companies took advantage of Blockchain as a Service rather than building it and managing it themselves. This year, companies will take advantage of the cloud-based tech-solutions to their benefit by subscribing to it from experts.
Besides developing Stablecoins, the financial sector will be seen moving towards digital assets in place of cryptocurrency to reduce the risks.
Mobile app developers will bank the opportunity of this popular technology making it easily accessible to investors.
Blockchain will be within the range of common people with the help of mobile apps. People with a keen interest in investing their funds in other currencies will be able to download apps and do it effortlessly.
#4 – Wearable Mobile Apps
After hitting the market for the first time in 2013, the ever-growing love and popularity of smartwatches have still not died down. Wearable apps came into the picture with smartwatch, particularly for health and fitness reasons; to monitor the step count, heart rate, pulse rate and more. The revenue of this industry shot up by 4.2 billion in 2014 and the number has not declined ever since. The wearable technology is said to hit the market by USD 1.1 billion by 2022 from 526 million in 2016, specified by a report from Statista. Let’s look at the latest trends that wearable technology will pose in 2020:
Wearable apps are believed to enter the healthcare industry by helping doctors monitor heart rate, pulse rate, blood pressure and much more on a regular basis.
Like last year, massive improvement will be seen in the user interface of this technology to enhance the experience of smartwatch owners.
With the launch of Standalone smartwatches with sim cards, the reliability of wearable apps on smartphones will reduce drastically.
The features of wearable apps will improve and will enable users to do much more they can currently do with their smartwatches.
The wearable technology will also introduce new devices that can be integrated with mobile apps on Android phones. This is a trend that mobile app companies should prep themselves for.
#5 – Mobile App Builder
Building a mobile app was earlier only limited to bigger enterprises, considering the huge investment and excessive time required to create them. The launch of mobile app builders has given way to smaller companies to build an app for their business without emptying their pockets, in a limited time frame.
As we move to 2020, mobile apps will gain more popularity in numerous industries and increase the value of this technology.
This technology is more inclined to giving access to a small business holder with no technical background and limited funds, to build their mobile apps without any help at all. The technology is getting better with every passing month and now allowing businesses to build native apps themselves on an app building platform.
Now, there are also options to build an app on a free app maker and test it on a real device before publishing it on relevant app stores. Let’s look at the promising features that reliable app builders offer:
It is now possible to build an app for free and make customization to various aspects to enhance the look and feel of the app. People can personalize their apps by changing the app icon, splash screen, and dashboard.
The process of building an app can be carried out in a code-free environment. The app builder will facilitate turning the website into a robust app that will reflect the features of your app.
For people building an e-commerce mobile app can provide multiple payment gateways to their customers to develop brand trust.
The app includes features that a full-blown app that must be a part of an e-commerce app such as a smart cart, checkout screen, forgot password and more. For content only websites, every time a blog is published on the website, it will be reflected on the app too.
Once the app has been tested well on a real device, app owners can publish the app on relevant app stores by submitting it through their developer account or the company’s account.
#6 – Internet of Things
Popularly called IoT, this technology has been the talk of the town for a few years now. Following success in 2019, Internet of Things is believed to take another leap in 2020 by spreading itself to numerous industries including e-commerce. There are many reasons why this technology has been trending for a few years but mainly owes to the ease at which it allows data to be shared securely. According to a report by Statista, the devices connected through IoT will amount to USD 30.7 billion in 2020, from USD 26.6 billion in 2019. Have a look at the trends that will be followed this year:
Like last year, this technology will be put to better use in homeware devices. IoT will be integrated into devices that we would never imagine using in today’s age.
This year will contribute significantly to bringing together the Internet of Things with Artificial Intelligence and Big Data. This will make life easy for business managers and owners to make informed decisions.
The shopping experience of users will be improved with the help of IoT, which will be carried out through mobile apps.
One of the most trending technologies in the financial sector, Blockchain technology, will join hands with IoT to launch devices for government setups, business owners and common people.
SaaS-based products along with IoT will be a hot topic this year, especially for the gaming industry. Consumer entertainment is believed to reach greater heights with the help of IoT this year.
#7 – Chatbots
Chatbots took the mobile app industry to enhance customer support experience without any human intervention. E-commerce giants like Amazon have already been using this technology to save human time spent on customer support. This technology will be more accessible to smaller businesses this year. With over USD 703 billion market value in 2016, it is believed that more than 80% of businesses will invest in this technology in 2020. Have a look at the trends to be followed this year:
This year will concentrate on making chatbots more human. This will enable businesses to keep customers happy by understanding the customer’s intent while saving money on human resources.
To make the technology within the reach of smaller businesses, investing in this technology will not dig a hole in their pockets.
Businesses will easily be able to implement automated payments through this technology while assisting the customer to check their account balance, set payment reminders and more.
Smaller organizations will benefit by using chatbots for handling basic HR queries and also act as a helpdesk for employees.
With over 20% growth rate, the chatbot market is expected to grow multi-folds this year for customer support, internal support and more with the help of Artificial Intelligence.
#8 – Beacon Technology
The wireless transmitters to send signals through Bluetooth describes beacon technology in a layman’s language. Since this technology has been in the market for a long time, it is expected to make progress towards enhanced features. Industries that are still deprived of this technology will step into the world of beacon. Over 60 million customers used this technology in 2019. This number is predicted to shoot up to 400 million this year, as per a report by Beaconstac. The steady growth of beacon technology will make it as big USD 52.4 billion by 2022. This year will be shaped by the following advancement in this technology:
Artificial intelligence-enabled chips are still in their initial stage but are expected to lift off the heavy load from specialized processors that AI is dependent upon. This year will concentrate on creating these chips to ease the demands driven by AI.
Beacon payment has enabled business owners to accept mobile payments of all kinds. This year will lead to the widespread acceptance of this technology amongst retailers of all sizes.
Beacon will majorly cater to the event industry through mobile apps that will facilitate treasure hunting for fun activities in 2020.
After being recognized in popular industries including hospitality, health and fitness, wellness and more, the location technology from beacon will be used in numerous other industries.
Automated machine learning will be gaining popularity by making data more accessible within the organization for a better learning curve.
The new technology that is being introduced this year or the ones that are improving is a clear indication that 2020 will be packed with high tech services and tools. Artificial Intelligence along with other technologies including Beacon, AR, VR and more will be on the rise. This will further simplify daily business operations and also help them grow at the same time.
Building a website is no more intimidating, but what about creating an app. Does building a mobile app have the same drift?
Can you create an app without any knowledge of coding? Yes, you can build a mobile app in a modernized way, where you do not need to apply any special knowledge or skills.
Most app builders offer app services, from building the app to publish it on app stores (Google Play or App store), without any coding.
Here, we will discuss the two most often used mobile app builders:
Appmaker and AppMySite are the two most commonly used app builders in the market. These mobile app creators are comparatively making an app in less time for a wide range of businesses.
With both the app builders, you can start developing a mobile app for your business with a subscription pricing plan. Both have different pricing plans to suit a wide span of business needs.
App customization is a cherry on the cake that helps you build a premium user experience.
If you are under doubt about which one to choose – Appmaker or AppMySite, here is the comparison for you.
In this post, we will help you review features, pricing, and unique selling points of both app makers. Let’s get into the battlefield –
Appmaker – The Good Old Times of App Creation
Appmaker stepped in, in 2013, when the app-making industry was in its childhood like phase. Although several other builders also popped up around the same time, many of them fell by the wayside over the next few years.
Appmaker is not just a native app-making tool. It showcases managing services as well as a built-in marketing tool. It allows users to create and update marketing banners inside the app, send push notifications, make updates on-the-go using Admin CMS.
Appmaker has published almost 300+ WordPress apps around the world, while it also rings in various digital marketing campaigns and app promotions to increase their app sales. However, now, in 2019, Appmaker becomes an ageing platform with minimal app designs and templates.
If someone, for instance, is relatively new to the app-building world and is trying to use this platform after seeking several others, it would be an unfulfilling experience. Signing up with this app builder can get quite disappointing.
Also, the editor’s visual appearance is not really the state of the art. It seems like it has not been redesigned since a couple of years. To be in the game though, they offer an abundance of building blocks and the app design can also be tweaked in a way.
Nevertheless, Appmaker seems to be stuck in a time warp as many other platforms these days have progressed in leaps and bounds.
Wondering, if it is worth building an app using Appmaker? Get an insight into Appmaker’s pros and cons. Have a look:
Appmaker – Pros
WooCommerce store compatibility: Appmaker creates your native app content rich with unlimited products and functionalities. This native app is compatible with a WordPress or e-commerce store.
Multilingual apps: Appmaker allows you to build a multilingual mobile app to acquire international market. Non-English users can easily understand the app content, which helps in user acquisition and retention of app users.
Firebase (Google) and Facebook App Analytics : With Appmaker, you can integrate Firebase and Facebook App analytics. These platforms not only give user behavioral patterns but also helps you make conversion intended predictions.
Appmaker – Cons
App’s interface: Appmaker’s app editor is quite slow and overly-sensitive at the same time. While building an app, each time when you move an icon, the editor loads a lot. Owing to this, you often misplace the icon on the drag-and-drop grid structure of the editor, which creates a tedious cycle. Also, Appmaker’s app features don’t load effectively, and the editor often freezes for several minutes.
Feature updates: Appmaker doesn’t give an option to update the app features at all, which can be detrimental to your app once the new operating system (OS) arrives.
Pricing: Appmaker’s biggest drawback is its pricing plans. This app-builder doesn’t disclose the pricing plans to users until they fill up a form for building a mobile app.
What we like: Appmaker offers multilingual apps for non-English speakers.
Need improvements: Appmaker has removed their pricing page as every customer has different requirements in mind. However, this probably makes customers feel duped, and they might not head for building an app via Appmaker.
AppMySite – The Apple of Mobile App Builders
AppMySite is the simplest and most efficient online app maker for your existing e-commerce website (s), that has been launched in 2018. Also, AppMySite claims to give e-commerce solutions in terms of an app for online businesses to engage in new and returning customers.
Over 30,000+ mobile apps have been on a variety of platforms published by AppMySite lately. It builds mobile apps for all leading CMS websites and e-commerce platforms.
AppMySite creates a seamless, aesthetic, and intelligent mobile application that not only helps businesses to expand their customer reach but also makes these businesses future-ready. This app-building platform offers advanced features and aims to change the way people make an app from the website.
Social accounts integration: AppMySite encourages businesses to integrate their social accounts into a mobile application to give a boost to their brand.
Multi-platform support: A WooCommerce mobile app builder supports multi-platform to build native mobile apps for both Android or iOS.
Smart search filters: AppMySite showcases smart filters and intelligent sort and search options. These filters allow users to search for relevant products in the app.
Layered navigation: AppMySite features a smart user interface with well-planned navigation. With this seamless interface, you’ll have a user-friendly browsing environment within your mobile app.
Content management system: You can add relevant information or publish blogs about your business on your website to engage your customers.
Safe and secure transactions: App My Site presents a seamless integration of payment gateways in your app to enable users to make safe and secure transactions.
Completely in-sync with the website: AppMySite imitates your website for building a mobile app. If you make changes to the website’s backend, it will simply reflect in the app in real-time.
Unlimited push notifications: AppMySite builds an app that helps you reach your target audience with easy-to-send notifications. You can improve your customers’ engagement to the business by sending personalized push notifications.
Other exclusive features: Apps built with AppMySite help you get significant features, such as in-app purchases, payment integration, and much more.
Convert your WooCommerce website into the app with AppMySite in cost-effective packages. Let’s get into the different pricing plans:
AppMySite – Pricing
With AppMySIte, you can build your app within a definite time and at a nominal cost. You do not need to burn your pockets for building an app, whether on Android or iOS, or both.
AppMySite, a mobile app builder helps you build a native, dynamic, responsive, and fast-loading app. Integration of social media channels, unlimited push notifications, layered navigation, safe and secure transactions, and what not, this app builder offers you all the features.
Most importantly, apps built with AppMySite are in sync with the website as well as they are white label apps.
What we like: App My Site is the best mobile app builder for WooCommerce and WordPress, and some more in their store, like Magento, Shopify.
To sum up
From a purely technical perspective, Appmaker offers quite decent features, like integration of WordPress/WooCommers plug-ins, compatibility with any WordPress themes, social login, and many more. However, if you want to add advanced features and functionalities in your mobile app, Appmaker fails.
Appmaker’s disorganized support system and it’s poorly designed FAQs and knowledge-base sections, seem to reflect disinterest in their mobile app as a whole. Even if the platform is concerned about offering social login and active media presence, choices of UI/UX in app-building does not make sense.
While Appmaker is offering multilingual support for acquiring international app users, the bottom line is: if your mobile app looks awful, or is difficult to use, people won’t download it.
Appmaker is an old name in the app-building industry, but it doesn’t offer new and flexible designs in the app. Also, it is strange and odd that the app-builder doesn’t disclose its pricing plans until you send all your information to them for building an app.
We strongly recommend that they should open up with their pricing plans, and use some new UI/UX designs in place of the same dated design elements.
Counter to its competitors, AppMySite is an easy and efficient online app creator. This app maker helps in building WooCommerce native mobile apps for both Android or iOS platforms.
With AppMySite, you can stimulate your business to outshine your competitors. Also, all the leading CMS websites and e-commerce platforms can easily build their mobile apps with AppMySite’s advanced features and functionalities in a little time.
Consider building your mobile app with AppMySite for FREE. Regardless of the nature of a decent app, whether Android, iOS, or web app, it lets you develop your mobile app for free with customization.
With premium features and cost-effective pricing plans, AppMySite is a clear winner here and certainly the best alternative to Appmaker.
If you are still in a perplexing situation, go through the differences between Appmaker and AppMySite again, make a selection for the best WooCommerce mobile app builder that helps you alleviate your business with the trends.
Turn your website into a native mobile app, and get advanced features incorporated into it.
If you want to know more about app-building with AppMySite, get in touch with us.
“In 2020, there will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.”
The statement by Pew Research Centre is an affirmation of the fact that mobile apps are the new king of technology. M-Commerce is rapidly redefining and replacing e-commerce. Retail companies are turning to mobile apps for absolute success.
Building a WooCommerce native mobile app has become easier and more affordable with time. Tools like DIY mobile app builder for WooCommerce websites have further eased the process. However, it is important to find an efficient mobile app builder for best results.
Yevatelo made one such smart choice and revamped their online business. Read and discover their success story and find the tips and tricks for absolute success of your e-commerce company.
How do mobile apps assure success?
If you are still sceptical about the advantages of a mobile app then go through the following points. The following factors make mobile apps the ultimate formula of success –
Mobile apps are more proximate and closer than websites. Instant access increases the use of time
Personalised experience and easy access are the most promising features
Apps not only allure new users but also retain the old ones
Controlling user action is easier due to metered space
User analytics is more transparent and the data is more absolute
People tend to spend more time on apps and thus buy more
Push notifications and enticing offers get more attention on apps
Interactive and enhanced communication is the biggest booster of profit
Apps are more manageable, dynamic and productive
Apps have better conversion rates than websites
Satisfied and returning customers look for the app alternative for ease
Yevatelo was aware of all the benefits discussed above and thus decided to build an app to complement their WooCommerce website. After exploring a few options online, they locked AppMySite. Thus, began the journey of their surge on success.
Yevatelo is opening doors of unprecedented growth
Yevatelo is a Spanish retail e-commerce company that sells fashion related products. Their products like clothes, accessories and shoes are meant for people of all age groups and fashion choices. With a huge variety of products and an excellent purchase system, they are bound to make it big in the e-commerce sphere.
In its very budding phase, Yevatelo decided to aid its website and get an app for the customers. AppMySite helped Yevatelo in accomplishing this milestone and adding a new dimension to their success. Yevatelo already has a fully functional Android mobile app and is now heading to gain Apple users with an iOS app.
Today, Yevatelo is one of the many satisfied customers of AppMySite across the globe. One decision by the owners of the company has revamped their business and given it new directions.
The Midas touch!
With AppMySite, one of the most cherished mobile app builders for WooCommerce websites, you don’t just build any app. The apps have distinguished features and are at par with any standard app. Despite being quick and affordable, AppMySite assures there is no compromise on the quality front.
The apps are as efficient as other apps built on a hefty budget by expert technicians, coders and designers who charge a lot and take longer to deliver. AppMySite does this in optimal budget in no time and with utmost transparency.
Yevatelo has an android app that is highly functional and intuitive. They have easily categorized their products and have a sorted check out system for their customers.
Know what to look for
It is not enough to know the benefits of a mobile app. As an aware customer, you must know what to look for when searching the perfect mobile app builder for WooCommerce website.
Search for these key features –
a. Quality and dedication – Look for a solution that is absolute and assures quality offering. Instead of an option that offers too many things, search for a tool that is wholesomely dedicated to app building.
b. Affordable & quick – DIY mobile app builder is a better alternative to the traditional methods. Look for tools that have affordable and transparent packages and ensure timely delivery.
c. Native solution – Many builders promise much but deliver nothing. Look for tools that build native apps that are intuitive and not just a web-view of your website. It should be available for both Android & iOS users for wider reach.
d. Customisable – The tool should allow you to design few pages and screens according to your brand and taste. It gives a personalized touch to your app.
e. UI/UX – The product should have and engaging User Interface and assure amazing User Experience. The app should be easy on senses and convenient to use.
f. Updated – The app should have the latest features, all placed and sorted smartly and it should also be in sync with the website.
g. Additional features – Look for a builder that can also package and deliver other viable products alongside your app. These add-on products should be capable of enhancing your app’s presence and performance.
h. Customer support – Look for a solution that provides thorough support during the entire process of app building and thereafter. Nothing is better than a seamless service.
Time to take off
If you’ve had an insightful tour through the world of mobile apps, it’s time to get one build. You have a WooCommerce website with a wide range of quality products and the ability to keep your customers tied. You do not deserve to miss out on growth just for the lack of an app. Just like Yevatelo, you can also add new dimensions of growth to your business and maximise sale with a mobile app.
Now that you are aware of all the aspects of app building, go ahead and turn website into app for ultimate profit. Go through AppMySite’s website and get in touch to give your e-commerce competitors a run for money. Success is just a click away!
Wish A POS is a point of sale online retailer based out of Melbourne, Australia. They specialize in providing any and all types of point of sale equipment.
They cater to retail businesses like retail stores, café, bar, restaurant, bakery, food truck, grocery store, beauty salon, and any operation that would require a point of sale solution.
Their vision is to equip all retail businesses in Australia with the best quality point-of-sale hardware. They deliver it at their doorstep and eventually help them all grow.
Some of their best-selling POS products are cash registers, receipt printers, barcode scanner, POS terminals, touch screen monitors, and much more. They also specialize in POS bundles for any retail business that is looking for a one stop solution for their store.
They found that building their mobile application with AppMySite mobile app builder was an effortless process. After signing up to the platform, they submitted their details to the AppMySite online app builder portal and in no time at all, they built their WooCommerce native app.
This mobile app was received very well amongst the POS customers. Ordering POS equipment in Australia was never this easier. Wish A POS even received many great feedbacks for their mobile app from their customers.
Mobile App Features
The Wish A POS native mobile app by AppMySite online app maker is loaded with state-of-art-features with cutting-edge technology.
Some of the many features are as follows.
1. Smart search and filtration
One of the striking features of their mobile app is a smart product search and filtration. This greatly reduces the user journey time as it helps interested customers easily search and order the product of their choice.
This makes navigation effortless for the users and results in greater conversions and lesser abandoned carts.
2. Native Experience
Another feature of this premium app that Wish A POS app users absolutely love, is its native user-experience. The mobile app is completely dynamic in its features and is in complete sync with the website.
Any modifications made to the website, be it a new product or a category, gets automatically populated on the mobile app.
3. Platform Independent
Wish A POS mobile apps are platform independent and cater to both Android and iOS users alike. Their mobile apps are compatible with the latest versions for both platforms.
4. Efficient Checkout Integration
Wish A POS customers can now seamlessly purchase the equipment of their choice from the app as it features a very efficient checkout integration system. This again results in fewer cart abandonments and dropouts.
5. Multiple Payment Gateways
Wish A POS mobile application features multiple payment gateways as they requested for both PayPal and Direct Bank Transfer via the app.
Integrating multiple payment gateways of your choice becomes possible with this add-on product in your subscription.
Mobile phones are taking the world of m-commerce by storm. With around five billion mobile phone users across the globe, the success of m-commerce is likely to increase in the coming years. Mobile applications or apps, as they are colloquially called, are the new formula of success for every business.
With advance app builder tools online, the process of building an app has become more feasible and affordable for businesses big and small. The tools have eliminated the need of longer wait timings, big budget, hiring technical experts or going through a complicated process for getting the job done. Although there are many tools available online, only few are actually capable of delivering a standard app with all the latest features.
WAVbuy is an Indian e-commerce retail company. It is a new-age business endeavour that is bound to make big because of its maverick features and uniqueness in approach.
WAVbuy sells technological gadgets and accessories, automotive parts, home appliances and much more. The categories of products are widespread and cater to different types of audience. They initially started with a retail website and soon decided to venture into m-commerce with mobile app. The owners of WAVbuy sought various options offline and online and their pursuit of getting the best app ended at AppMySite. WAVbuy availed the app building services of AppMySite and thus began their stupendous story of success.
AppMySite is all that you are looking for
The online market is flooded with multiple app builder tools. However, AppMySite is one of the most bankable partners when it comes to converting your WooCommerce website into app. With numerous satisfied customers across the globe, AppMySite’s commitment to delivering the best is getting strengthened day by day.
The customers of AppMySite, including WAVbuy, not only praise the product they get, but also keep returning for more. With affordable solutions and easy to build tools, AppMySite is giving wings to the dream of many aspiring entrepreneurs and established businesses.
Despite being a pocket friendly, easy and quick solution, no compromise is made on the quality front. In fact, all the apps built by AppMySite are at par with any app build by a team of technicians and experts in a hefty budget and over a long period of time.
Distinguished features that make you stand out
WAVbuy wanted a simple yet highly-functional app that could cater to the wide range of products they sell. They wanted all the basic features and an interface that could keep their customers tied. AppMySite readily packaged and delivered their offering on time as per the choice of their plan and requirements.
With astonishing features on their app, WAVbuy is earning more loyal customers. Websites suffer the ‘buy and bye’ setback but people spend more time on mobile apps and tend to buy more. The appealing features and engaging interface have the ability to hook buyers.
The following features of AppMySite, the best WooCommerce app builder, boost your business and give you value for money –
1. The apps are compatible with the latest version of iOS and Android.
2. AppMySite builds native apps that are intuitive and engaging and at par with any high-end product.
3. The packages are highly affordable and tailored to suit the requirements of all kinds of customers.
4. The apps are in real time sync with your website and the changes made on one platform reflect on the other instantaneously.
5. The design and performance of the app is worth envy. Customers can also add their personal touch to the design of the pages.
6. Apps can be published on multiple stores. For instance, WAVbuy got an app for Android users whereas you can build an app for both Android and iOS users.
7. Apps are social login enabled. This gives ease to users and allows owners to get more transparent data about their customers.
8. Customers can integrate multiple payment gateways and also request gateways of their choice for ease of check out for the users.
9. The add-on products are designed in such way that they further aid the success of your app and eventually lead to growth in business.
10. Customer satisfaction and support is the top priority. AppMySite provides thorough support through the process of app building and thereafter.
11. With absolute transparency & demo option, commitment to quality and on time delivery as its core strengths, AppMySite keeps customers intact
The blogs, videos, tutorials etc., by AppMySite keep rendering the tips and tricks for success in online business.
Building and app with DIY mobile app builder AppMySite, can be done in the most seamless way. Just follow these easy steps and whoosh, your app will be there.
Register as a new user or log-in to your account
Enter the basic details related to you and your brand
Curate the different screens, pages and layout of your app
Integrate payment gateways and choose add-ons if required
Preview how your app looks like
Upgrade to publish and install plug-in
After having completed this process, sit back and relax until your app is approved and gets published. You will be notified as soon as the app goes live.
Now is the right time to proceed!
As stated above, businesses like WAVbuy have understood the importance of mobile apps and have embarked upon their journey of success by building an app with AppMySite, the best app builder online.
Visit our website without much ado and turn your struggle into progress in the blink of an eye. Build an app to to enhance your brand presence, expand your customer base, multiply your sales and increase your revenue. Get, Set & Go!
Aqua Filter Waterhouse is a budding new business in the water filtration domain offering its services and products in the United Kingdom and Ireland via their online WooCommerce website. Their mission is to bring their consumers the means to be able to drink healthy and clean water. Passionate about good quality water, they pioneer in water filtration and work towards helping people drink water more healthily.
They supply the latest and most sophisticated water filter systems from all over the world. They offer the most up to date systems, the best water filters, and long-lasting replacement cartridges, with a range of great delivery options.
Building the mobile app is pretty straightforward and hassle-free. After signing up to the AppMySite platform, they just had to submit their basic details and requirements for their mobile application.
The Mobile App
Aqua Filter Waterhouse was able to successfully convert their WooCommerce website to a mobile app with AppMySite. The app was named Water Filter Store and it clocked multiple downloads in the first week of its launch. Ordering water filtration solutions was never this easy. Links to the app are below.
The Water Filter Store WooCommerce mobile app is loaded with multiple features that come with AppMySite.
1. Native Experience
Water Filter Store app by AppMySite offers its users a premium user experience and is completely dynamic in its features and is in complete sync with the website. Any additions and modifications in the website automatically get populated on the mobile app.
2. Platform Independent
The mobile apps are built for both Android and iOS platforms and are compatible with the latest versions of both.
3. Efficient Checkout Integration
The mobile app’s smooth and seamless cart and checkout feature gives a premium user experience to all consumers. It results in revenue growth as it promotes fewer cart abandonments and dropouts.
4. Highest Return on Investment
Aqua Filter Waterhouse got the best return on their investment with flexible and highly economical plans of AppMySite. With AppMySite, they eliminated the requirement of any technical professionals.
5. Smart Product Search & Filters
The mobile app features the cutting-edge technology of smart product search and filters which helps customers easily order the product or service of their choice.
These features coupled with multiple others have helped Aqua Filter Waterhouse to super-charge their business for growth.
Mobile apps have turned out to be the best invention since sliced bread. The concept of ‘global village’ has reached a new zenith for businesses. Mobile apps are breaking demographical and socio-cultural barriers and allowing businesses to reach the multitudes.
Many businesses have already taken the step forward and built an app for their retail website. Mage Zando is one such retail company that has enhanced business by building a WooCommerce Mobile App with AppMySite.
Mage Zando is not only allowing its customers to ‘buy differently’, but is itself ‘selling differently’ with apps. Their app is named ‘Myzando’ and is currently available for both iOS and Android users.
Read and ascertain how the winning features of the app built by AppMySite have elevated Mage Zando, a retail company in Congo.
Reinventing retail solutions
Mage Zando is an online retail solution based in Congo. It sells clothes, accessories, personal safety equipment, school supplies etc., for people of every gender and age. Before getting an e-commerce app for selling products online, Mage Zando sold them on website. With a considerable number of buyers, the company was doing well.
However, they decided to get an app for their brand and thus set afoot on a journey of widespread success. With the Myzando app, the company has enabled a smoother and more viable communication with its customers. The app has made things easier for the customers and the company.
As people are spending more time on mobile phones, apps earn more loyal customers in comparison to websites. Apps render more comfort and ease and the personalised appeal adds on to the list of winning abilities. Mage Zando is harnessing this potential with its app for iOS and Android users, that has been thoroughly built by AppMySite.
Winning features of App
The apps built by AppMySite have features that can amplify success and reinvent your business operation model. The apps have the ability to rank well and perform well and outstand its competitors. Your customers will be tempted to shop with you and return for more.
The following features make the apps built by AppMySite, outshine others –
1. Compatible – The apps are compatible with the latest versions of Android and iOS and thus run smoothly on mobile devices.
2. Affordable – AppMySite eliminates the need of hiring technicians, coders or designers for making an app. Building and maintaining an app with AppMySite is highly affordable and pocket friendly.
3. Versatile – The Apps are available for both android and iOS users and are highly versatile and interactive in terms of performance and features. Cross platform product menu widens the reach of your audience. Myzando has a high functioning app each for Apple and Google app stores.
4. Native App – AppMySite builds native apps. It means that the app is not just a web-view of your website but has an individual appeal and is highly efficient and intuitive.
5. Real time sync – The app is in real time sync with the website. Any change made in the website, reflects on the app. Updating and publishing information is quite easy.
6. Engaging UI – Engaging User Interface ensures amazing user experience. The app is easy on the users’ senses and functions smoothly. Customers-interaction increases and they spend longer time on app.
7. Social login enabled – Signing up and logging in the app is easy. This feature makes the app customer friendly and gives more personalised insight into the information related to your consumers.
8. Efficient check out cart – Smart searching & sorting allows hassle free shopping experience to customers. The efficient check out cart reduces abandon rates. As the app is brainy enough, up-selling and cross-selling can also be administered well.
9. Multiple payment gateways – AppMySite allows integration of multiple payment gateways in the app. You can also request your preferred gateway and widen the scope.
10. User Analytics – With the app user statistics, you can analyse the performance of your apps and determine the scope of your brand. It helps you in strategising growth-oriented steps for your company. The app dashboard helps you manage it efficiently.
Icing on the Cake
Myzando app is laden with the features discussed above. The salient features enhance the shopping experience of users and boost the sales of different products. The enhanced graphics and designs make the products look alluring and tempt buyers.
The app is easy on senses and allows segmentation. For instance, Myzando has different categories for clothes, bags, accessories etc. It has distinct buttons for sale items and featured products. The highly customisable and visually rich orientation of the app is an absolute delight for the seller and the shoppers.
Besides the features described above, there are several other things that make AppMySite the best mobile app builder. For instance, you can curate push notifications and send it to users. Push notifications, when used smartly, can enhance communication with your customers and boost sales. Myzando can create push notifications about sales, offers, discounts etc., and send it to its users. This personalised marketing strategy can drive sales and also build a bond of trust and confidence.
AppMySite prioritizes customer support and satisfaction. Thus, the app builders can be assured of thorough support and guidance. Moreover, the numerous ad-on products offered by AppMySite can add further value to your app and enhance the experience.
It’s high time to rise higher
Myzando has redefined its business and revamped success. Apps have put it on an innovative and exponential growth trajectory. It’s high time for you to apply the same formula of success to your business.
If you have a retail website, then get a WooCommerce Mobile App for your business. Get in touch with AppMySite and build your own road to success.
Blue Robin International is a successful online liquor store in Uganda that offers same day liquor delivery on orders to everyone above the legal drinking age, which is 18 years in Uganda. They offer all kinds of liquor ranging from beer and whiskey to wine, including premium drinks and champagne.
BRI Liquor was able to easily convert their WooCommerce website to a mobile app with AppMySite. Building the mobile app was very simple. BRI Liquor selected the plan of their choice and submitted their details for their mobile application.
Customisations & Design Requests
Being a liquor store, they had special requests for a legal confirmation screen which only allows people with over 18 years of age to access the mobile application. This involved custom development on top of their mobile application which was implemented with our Custom Feature Request add-on product.
Custom feature request by AppMySite is an add-on product that enables clients to include special features in their mobile application to enhance their offering. Apart from this custom request, the client also sent their own designs for splash screen which was used as a base design for the complete app design and theme.
Another feature request was made to not integrate any payment gateway with the app as BRI Liquor offers payment on delivery options only.
The BRI Liquor mobile app has multiple features that come with an AppMySite mobile app.
Now BRI can offer their customers a premium user experience with their WooCommerce native app that is completely dynamic in its features and is in complete sync with the website. Any additions made to the website, any new product or category will automatically reflect on the mobile app.
Efficient Checkout Integration
Now the BRI customers can experience a smooth and seamless cart and checkout experience with their new mobile application. This helps the business grow as it promotes fewer cart abandonments and dropouts.
Smart Product Search & Filters
The BRI Liquor app by AppMySite features a state-of-the-art technology of smart product search and filters. This helps the customers easily select the liquor of their choice and proceed with the checkout.
This, coupled with many other premium features of the mobile app, has super-charged the business for Blue Robin International.
The BRI Liquor app by AppMySite has been received amazingly by the client and his customers. With multiple downloads in the first week itself, the mobile app is taking the Blue Robin International brand to new heights.
This is what BRI Liquor had to say about the mobile app by AppMySite.
“Thanks for the app, it looks great!! Thank you for the good work and we are glad that you have delivered as promised.”
The Mobile App
Now ordering liquor online has been made very easy with the BRI Liquor mobile app. One can download it from the Apple App Store, the link for which is below.
Taking your business to the next level with a native mobile application has been made very simple with AppMySite online app creator. To take your online business to new heights, turn your website into an app. Get in touch with us to learn more.
The emergence of mobile applications has become a boon for businesses. Apps have revamped and advanced the world of technology, communication, and m-commerce.
Every business is getting an app built to widen the reach of its products and leverage the prominence of digital devices.
If you tell stories and earn your living by providing infotainment through a website, a WordPress Mobile App Builder can amplify the reach of your creativity amidst your audiences. You can also convert your WooCommerce website to mobile app and create a larger audience.
This is only one example. There are many other areas where you can build your own app and reach a wide audience. The following sections cover DIY app builders, specifically two prominent examples of the same – AppMySite and BuildFire.
Readers will learn about the best mobile app builder tool available online. Furthermore, this piece will also help users decide if AppMySite is a better alternative to BuildFire.
Why build an app with a DIY tool?
There was a time when building an app was a Herculean task and an extravagant affair. With the arrival of DIY mobile app builder tools, the dependency on expert coders and developers is gone.
Traditional methods of app building require time and considerable investment. With app builders, the process has become more feasible and saves both time and money.
However, it is important to find an efficient app builder alternative as many of them are incapable of building a professional app and fail to deliver.
We are analyzing two popular platforms that offer app building solutions. This study will help you find the best native mobile app builder for your website.
AppMySite and BuildFire – The two players
The market has plenty of DIY app builder tools, but only a few can actually perform. AppMySite and BuildFire are two of the best app building tools available online.
Almost half a decade old, AppMySite is considered reliable and trusted for a number of reasons. It enables users to create an app for their business in a very short span of time at a minuscule cost.
With numerous happy users across the globe, AppMySite is appealing to more people with its cutting edge features that drive user loyalty and enhance the perception of app builders in general.
BuildFire has also been around for a long period of time. It provides many nifty solutions when it comes to app development and software.
The following sections discuss the viable features of both AppMySite and BuildFire.This will readers decide between the two and whether AppMySite is a good alternative to BuildFire
BuildFire v/s AppMySite – An insight
AppMySite provides an easy, absolute, and crisp solution to app development. It enables users in building a native WooCommerce app or WordPress app and gets them over the line.
One doesn’t need to be a programming savant to build an app with AppMySite. The entire process is very self-explanatory. It does not ask users to have specific skills to build an app. ANYONE with basic knowledge of tech can build an app with AppMySite.
Buildfire offers two options for users looking to build an app using its platform. Users can build an app for themselves or get BuildFire to make one.
Offering both options is good from a versatility standpoint, but it undermines the DIY-nature of the platform.
Features to Behold
AppMySite takes you to the app-building process without much ado. The interface of the website is user-friendly and convenient. Most of the features are self-explanatory and don’t require a lot of guidance for non-tech users.
The BuildFire website is a little heavy on information. Users have to sift through a lot of intermediary stages before arriving at the platform.
This difference in interface makes AppMySite a very viable alternative compared to BuildFire.
AppMySite’s user support is recognized widely in the app builder space. AppMySite offers ample support to users through an entire knowledge base that offers essential information regarding the app-building process. This includes documentation of every step and well as video walkthroughs.
A friendly approach from the app builder platform can ease the process of making a mobile app. AppMySite understands this and extends support through emails and chats along with its knowledge base.
Consider the Troubleshooter on the AppMySite platform. It allows users to check the connection between their website and app. In case of any connection problem, the troubleshooter pinpoints the exact issue.
This level of support is uncommon in the world of app builders and an area where AppMySite clearly sets itself apart.
BuildFire has a separate option for users to ask for professional help. Thus, the best way to use the platform is something only the experts at BuildFire know.
AppMySite is much more open. Users can quickly discover the most optimal way of using the app builder. The simplicity of the platform makes it much easier to master. It automates a lot of app building options that users have to otherwise customize on other platforms.
AppMySite also offers an entire library of add-on services. These help supercharge the performance of the app.
As a website owner, one builds apps for customers, and their experience matters. While apps built with BuildFire are good from an e-commerce perspective, they lack the detailing needed to thrive in the long term.
AppMySite offers users very comprehensive app preview features. They allow users to check their app thoroughly on both live emulators and mobile devices.
From an app testing perspective, these features are important and a key part of building a solid app. Various bugs, design issues, and performance problems come up during app testing. AppMySite and its app preview features make it very easy for users to test the app build in different conditions.
The preview option in BuildFire is much more complicated. Users have to enter their mobile number to get a live preview on their phones. AppMySite allows users to get an app preview in a native app environment through its own demo apps available on Android and iOS.
The preview feature makes AppMySite a better alternative to many other prominent app builders including BuildFire.
The AppMySite app builder is compatible with both iOS and Android. From a marketing perspective, it offers a number of add-ons which make it easier for users to drive app downloads and improve user experience.
BuildFire is solely dedicated to the mechanism of app-building. Users looking for a little push on the marketing side can trust AppMySite more.
The pricing plan of a DIY app builder should be affordable. A heavy, or unclear pricing plan is bound to turn off customers and make them bounce off.
BuildFire has multiple app building options and complex pricing plans that can lead to confusion and hence result in a costly affair.
However, the pricing plans of AppMySite are straightforward and affordable. You just need to choose your platform and subscription plan according to your needs and proceed to publish the app.
CODA – Final Word of Wisdom
In this comparative analysis of the two most popular DIY app-building tools, we have delved deep into the study of features.
In conclusion, we can say that BuildFire has a versatile and varied approach towards building apps for its users.
On the other, AppMySite offers a more focused and streamlined solution as a DIY mobile app builder. It is equally suitable for beginners and for people who are tech-savvy.
We have listed the salient features of AppMySite and Buildfire that can help you in choosing the best. If you are in pursuit of a dedicated platform that curates exactly what you want, AppMySite can be more helpful. Choose the native mobile app builder that offers a holistic solution to your app-building needs.
Can you build a mobile app without having a clue about programming languages?
Many mobile app builders offer their best app building services without any coding. So yes, it is possible to create a mobile app and not write a single line of code
There are a number of no-code app-building platforms. This piece will cover two prominent online app makers- AppMySite and Appy Pie.
AppMySite and Appy Pie are two of the most popular app builders out there. These app builders enable users to realistically build a mobile app in no time.
With both AppMySite and Appy Pie, you can start with a subscription pricing plan to build an app for your business. Both have different pricing plans to fit a range of business needs. Furthermore, both provide considerable features that help ensure a smooth app building experience.
Choosing between Appy Pie and AppMySite requires thorough analysis of both. The following sections provide a comparative analysis to help companies choose between the two.
The analysis is based on their features, pricing and other details that make them unique and powerful tools. At the end, you can make up your mind on whether AppMySite is a viable alternative to Appy Pie.
Appy Pie – No-Code Application Development Platform
Launched in the year 2014, Appy Pie has delivered about 2 million apps until now. The company calls itself ‘the fastest growing cloud-based mobile app builder software’.
There are many reasons why Appy Pie is so successful.
First, they offer a free version of their services to users. This is especially important for building the trust of potential users before they sign up for a paid subscription.
Secondly, they enable users to integrate high-grade features such as CRM and Augmented reality.
Generally, these features are a little too much for the Appy Pie platform and require assistance from third parties. It is a good solution for other kinds of basic apps.
The sections below highlight the pros and cons more clearly.
Appy Pie – Pros
Some advantages of using Appy Pie include –
1. Ease of use:
Appy Pie offers a user-friendly app building platform. You can click on ‘Pages’ to enable certain functions within the app. You can create a basic app in a matter of minutes. Moreover, you can build the app and preview a basic version from their web page without signing into the account.
Appy Pie also gives you the option to add a significant number of features or pages for your app. These features are listed under categories such as, Social, Commerce, Contact, and Information. Most of them can be added directly, but the ones that are left need to be added through third-party integration.
3. E-commerce and Marketing:
With Appy Pie, you can easily create an in-app store or link it to an existing store on platforms, like Shopify, Etsy, Amazon, and more. They also help generate members’ cards and loyalty programs for eventual app users . Along with these marketing tools, Appy Pie also provides analytics for the app built on its platform.
Appy Pie – Cons
Some drawbacks of using Appy Pie include-
1. Advanced features:
If you’re under the impression you can make an app like Uber or Tinder with Appy Pie, you’re mistaken.
You will need to integrate your app with external third-party developers such as Google Firebase, PubNub, GrubHub, or Vuforia to build something more powerful than a basic app.
Some of these external services are expensive. Those subscribing to AppPie to create a powerful app may feel a little underwhelmed at the end.
2. Design and Flexibility:
Most apps created on Appy Pie tend to have a similar layout. This lack of flexibility can be unappealing to many who are looking for a more customizable app builder.
3. App building experience:
The process of creating an app on the platform can become tedious at times. Users need to go through many tutorials from time to time while creating their app on the platform.
These drawbacks can make anyone looking for an app builder consider AppMySite a better alternative to Appy Pie.
Appy Pie – Pricing
Appy Pie offers three primary pricing plans to its users. These include the basic, gold, and platinum plans.
The basic plan offers ad-free experience to users. There is no restriction on the number of times users can edit their apps. The plan covers a total of 1000 push notifications every month along with 500 app downloads. Customer support is provided through email only and the apps retain the Appy Pie branding. Currently, the basic plan only supports the development of Android apps.
The gold plan offers premium features that are otherwise not available in the basic plan. Furthermore, it covers 25,000 push notifications and a total of 10,000 app downloads. Users can reach out for support through email and online chat. The apps created with a gold plan retain the Appy Pie branding and can only be developed for Android devices.
The platinum plan offers the most premium features and the highest number of push notifications and app downloads. Users can avail customer support through email, chat , and calls. Apps created with the platinum plan also come with the Appy Pie branding. Users can create apps compatible with both iOS and Android only under the Platinum plan.
What we like: Appy Pie offers interesting niche features as well as many integrations that are good to use.
Needs improvement: Appy Pie offers simplistic design icons and templates. Mobile apps appear repetitive and lack a professional touch at times.
Some of the drawbacks of Appy Pie make users consider AppMySite a better alternative.
AppMySite – A Feast of Features
Launched in the year 2014, AppMySite is a simple and fast app creator for your existing WordPress website. AppMySite offers WordPress to app solutions for online businesses looking for a simple way to get a mobile app into the market.
It has published over 30,000+ mobile apps for both iOS and Android platforms. Besides helping businesses expand their reach through a mobile app, it also offers an entire library of add-ons to supercharge the performance of the apps created on its platform.
AppMySite offers advanced features and believes in changing the way people create an app from a website.
AppMySite allows businesses to integrate their social media handles into the mobile app to promote their brand extensively.
7. Multi-platform support:
A WooCommerce mobile app builder supports multi-platform operation to convert your website into native apps for both Android or iOS.
8. App preview features:
AppMySite allows users to preview their apps on both live emulators and mobile devices. It has a demo app for both Android and iOS devices that allows users to preview their app build an test it in different conditions
9. Layered navigation:
With a well-planned navigation setup, users will have a user-friendly purchase and browsing environment in their mobile apps
10. Content management system:
AppMySite enables users to manage their app content directly from their WordPress backend. Users don’t need to learn how to operate a new CMS for their mobile app.
AppMySite allows users to connect their WordPress website with a mobile app. There are times when this connection can get broken. The Troubleshooter on the app builder platform allows users to pinpoint exactly where the problem lies.
12. Elevation of website to mobile app environment
Mobile apps built with AppMySite elevate the look and feel of a website to fit a native app experience. It doesn’t just create a mobile version of a website. It enhances the website content to suit the experience of a mobile app.
13. Other premium features:
AppMySite has an entire library of add-ons that allows users to increase the functionality and performance of their app.
AppMySite offers three main plans for its users. These include the preview, starter, and pro plan.
The Preview plan enables users to personalize, build, and preview their app for no cost. It allows users to build a new app from ground up. The design of elements like app icons, splash screens, and others are part of this plan. Users can also preview their app on a live emulator or a mobile device at no cost.
The Starter plan takes the preview plan further and allows users to generate new Android app build. Users get a ready to publish app under this plan. Furthermore, AppMySite offers 24 x 7 customer support under this plan. The Starter plan only covers Android apps. All the app design and preview features are also available in this plan.
The Pro plan enables users to create app builds for both Android and iOS. Furthermore, this plan also delivers white-labelled apps to users. There is no need to purchase any add-ons for white labelling. The Pro plan also comes with all the design and preview essential features part of the previous plans. Users also get unbridled customer support under this plan.
What we like: AppMySite is the best mobile app builder for WooCommerce and WordPress websites. It is expected to roll out platforms for other CMS options such as Shopify and Magento
With all these benefits and features, AppMySite is a sound alternative to Appy Pie. Users must consider using it if they’re looking for an app building alternative.
To sum up
Appy Pie offers many decent features for building an app. It is a great option to create basic apps. However, those looking for advanced features will be left short-changed.
Appy Pie has introduced video tutorials on how to build apps using their platform. This helps users a lot as they try to find their way through the app building process.
While Appy Pie is a good platform for those looking to build a basic app, it is not the best place to create the next Tinder or Uber. Anyone thinking of trying out Appy Pie should thus manage expectations accordingly.
AppMySite is a simple and efficient online app maker. It helps you build native mobile apps for both Android and iOS platforms. Anyone trying to move from WordPress websites to mobile apps should consider using it.
AppMySite can be your best bet for building a mobile app for free. Users can build, pernalize, and preview their app for free and not be bound by any time-based free trial period.
With unique features and shoestring pricing plans, AppMySite is a good alternative to Appy Pie. It is certainly ideal for those looking to cover their WordPress website to mobile app.
Still confused? Go through the differences between Appy Pie and AppMySite again. Choose a WordPress and WooCommerce app builder that directly benefits your app building goals.
Get AppMySite to convert your WooCommerce website to a premium native mobile app and get exclusive features integrated into it.
To know more about mobile app building with AppMySite, drop us a line or query at our ‘Contact’ page today!
With rapid technological advancements in the industry and the breakthrough of mobile technology, everyone has got easy access to the internet. Worldwide mobile internet usage has surpassed desktop in 2016.
This has led to businesses launching mobile apps for their brands, which helps them capture greater markets and increase customer engagement and retention. There are multiple other benefits that brands avail when they turn their website into app, and this is especially true for e-Commerce businesses launching into the mobile market with their mobile apps.
When we talk about e-Commerce websites, we cannot ignore WooCommerce, the ultimate platform to build e-Commerce websites. With over 75 million WooCommerce websites online, every WooCommerce business wants to convert their WooCommerce website into mobile apps.
This has led to a rise of multiple mobile app builders which this makes it very difficult for businesses to select the online app creator to build their WooCommerce native app, as this app will be the face of their brand in front of their audience.
This article will help you understand why AppMySite WooCommerce app builder is the best bet when compared with Mobikul, which is another renowned name in the industry. AppMySite offerings and features are unique that outrank Mobikul or any other online app maker today.
Let us look at a detailed review and comparison between both.
Mobikul – Features & Review
Mobilkul offers both hybrid & native mobile apps for WooCommerce websites. A business manager without technical knowledge would not be able to select a better option between hybrid and native mobile app.
This makes Mobikul a great solution for people who have a static website and will never need to make any change to their website after it is converted. However, businesses that are dynamic in nature and repeatedly need to make customisation to their website, can face challenges after signing up with this platform.
Additionally, Mobikul is offering its WooCommerce native app solutions at higher price which can be another hindrance for small business owners who don’t have the budget for a long-term commitment.
Now that we’ve seen an overview of Mobikul’s offerings, let’s compare it with what AppMySite WooCommerce mobile app builder has to offer. AppMySite offers a fully native mobile app that if fully dynamic in nature. These premium apps not only enhance your customer’s experience but also are completely in-sync with your website. Any modifications on your website automatically reflect on your mobile apps.
You will not have to commit a change or submit an app update every time you make any modification on your website which is a very unique feature of AppMySite when compared with its competitors in the industry.
You also get to let your customers apply coupons while they are on their checkout screen. Your customers also get to apply filters for an easy shopping experience.
AppMySite lets you integrate the payment gateway of your choice, while many other app builder platforms restrict you to using a payment gateway of their choice only. This also includes features like international payment options, cash on delivery, wallets and credit/debit card payments. This ensures completely secure transactions that help you build trust with your customers.
Another feature that AppMySite offers you that Mobikul doesn’t if the ability to fully Customise your app design, colours, look and feel of the UI. The app theme colours can be updated as you like, add CMS pages & even add blogs if you like. Add and update design works for logos and splash screen. Any change that you make on any one page will automatically be reflected on all the screens of your app.
AppMySite lets your customers create their own personalised profiles. Your customers can access the account and view their orders, the statuses of their orders, request refund or replacement and view all other details of their shopping history.
A feature that is unique to AppMySite is that with AppMySite app builder, even if you do not have a website, you can get your app built. With AppMySite’s integrated website builder anyone can provision a website for themselves along with their mobile apps.
AppMySite’s free app builder allows anyone to completely customize their mobile app and try and test it, that too for free. This gives the users complete control of their design and UI / UX. They can upload their own logos, colours and designs for their app, and get a real-time preview of their selections.
Lastly, AppMySite also offers flexible monthly, yearly and one-time payment plans that fits everyone’s budget. AppMySite is currently running a very attractive discount on all its plans.
While Mobikul has some good features to offer but it does not match the offerings of AppMySite, especially for the investment that it demands. We’ve seen above how AppMySite easily outshines and outranks Mobikul with its innovative and futuristic solution that is well suited for both big and small businesses alike.
You’ve built a stunning mobile application for yourself, it is highly intuitive in design and works even smoother than you thought it would. You’re even starting to see some traction on it, some downloads and a few comments and share.
But do you actually know how successful your mobile app exactly is? The success of a mobile phone depends on the main KPIs (Key Performance Indicators) in the mobile industry. Once your application goes live, it’s out there in the world for your users to download and use.
To understand how well your app is performing, you must track its performance against the standard mobile app KPIs. These KPIs are the top mobile app metrics for success that help you determine the success of your app.
That being said, how exactly do you track your progress towards your goals and business objectives?
It all begins by defining the KPIs and industry-relevant metrics that matter the most for your mobile application. To determine your KPIs, you must first define what success means to you when it comes to your brand’s mobile application, as well as determining how to measure the indicators along the way.
Defining key metrics for mobile apps involves stating what good performance means to you in relation to your app as well as find out how to measure mobile success indicators along the way. In other words, defining unique KPIs means determining what good performance looks like and how to capture and measure the various indicators along the journey.
The final step is then tracking metrics of performance for your mobile application against these KPIs and performance metrics.
That being said, defining metrics used to measure success for any mobile app should be included in the development and marketing phases of your mobile application itself so that you are collecting all the necessary data that you require for tracking from the beginning.
There are multiple KPIs and performance metrics that can be broadly defined in the following segments.
General mobile app analytics metrics
User Engagement Metrics
User Experience Metrics
Financial KPIs or the Revenue Focussed KPIs
Mobile App Marketing KPIs
App Store Optimisation (ASO)
General mobile app analytics metrics
Be it the developers or the marketing team, these general KPIs are tracked by everyone involved in a team. These general KPIs give us a general overview of the mobile application’s performance.
Furthermore, how much weight each KPI carries totally depends on the nature of the application and its stakeholders.
1. Mobile App Downloads
Mobile app downloads is the most obvious measure of how successful an app is. This metric, when compared with the given time period, gives us an even better measurable metric. This KPI measures how popular an application actually is.
For example, if measure app downloads for an app that gets a million downloads in one year will be deemed more popular than another app that gets a million downloads, but in say, 10 years. Even the interpretation of the same metric may be different for different people. The same 1 million downloads in 1 year may be interpreted as success for some and maybe too slow for others.
Whichever the case, you must track mobile app downloads as measuring app downloads will point you to the areas which need to be improved on. Could be the application development and enhancements or marketing strategies.
2. Total Installs
Total downloads app metric alone is not a fair representation of how well your mobile applications are being received by your users. You should actually be tracking the number of installations of your mobile applications as well.
You can easily set up app install tracking using Google Analytics for both Android and iOS. If you wondering how to track app installs then here is a step-by-step guide on how to do that.
Similar to the above app metric, you should also keep a track on the number uninstalls of your mobile applications. Your audience may choose to uninstall your app for a number of reasons, and they don’t even leave feedback in the majority of the cases.
If the uninstalls are happening majorly after an update or modifications in your application, then you have a clear indication of what may be the reason. Sometimes, this exodus is also seen after certain marketing campaigns, a marketing campaign that may not be well received by the audience may lead to an increase in total uninstalls.
These mobile metrics will help you understand how your application is being perceived by the audiences.
To download a mobile application is one thing, but for a user to be willing to register on your app with personal information is another victory altogether. An increasing number of registrations is always a positive sign for your brand as more and more people are now trusting your name and are willing to make the purchase what you want to sell to them.
Their data can be further utilised for marketing other products on your brand.
The next step after registration on your mobile application is subscription or payments. If your subscription rates are increasing then that means you have even more users on board that are willing to spend their hard-earned money on your product.
This directly translates towards your revenues and then profits. Additionally, keeping a track of how much time a user takes to subscribe or to make the first payment after registration will help you understand your users’ behaviours on your mobile application.
This is a metric that totally reflects on the technical aspects of your mobile application. Obviously, in an ideal world, you’d never want your application to crash.
But in the real world, applications do crash sometime sooner or later. Keep a track on the number of crashes as it will eventually only help you improve the performance of your mobile application and eventually improve the overall experience for your user and retention rates.
Upgrades are fairly expected for a mobile application. Every business enhances its offerings from time to time and as a result roll-out an upgrade in their application. Alternatively, many mobile applications do have premium offerings in them for which a user an upgrade to by paying a premium.
For both cases, you can check the number of upgrades against the total number of active users for a given period. This will give you a great insight into how many people are willing to spend more for your premium offering.
Additionally, you can track the time a user takes to upgrade from freemium to the premium version of your offering. These metrics also give you great insights into the user experience of your mobile application.
8. User Growth Rate
This is a general KPI metric that not many businesses track but it essential none the less. You’ll track this not only to ensure that your consumer-base is growing but also to get an insight on how your users are growing.
Does this metric experience a spike on a special occasion or an event? Or is it due to a current marketing campaign, price modifications, discounts, deals or any updated in the mobile application or any other activity? How slow or fast is it is another insight that can be gauged from this metric.
A simple formula to calculate this growth rate of users is below:
User Growth Rate = ((Present – Past) / (Past)) X 100
User Engagement Metrics
Apart from the general KPI metrics, there are many metrics that can be the deciding factor for a mobile application’s success or failure. These other user & app engagement metrics discuss the users’ retention and engagement with the application, including how, when and where your users connect with the application.
The major user engagement app usage metrics are discussed below.
1. Daily Active Users (DAU)
One of the best ways to predict growth for an app is to calculate the number of Daily Active Users within a period of time. DAU is another extension of the Total Daily Sessions.
DAU is calculated by tracking the users who have created an account on your app and have logged in for any interaction. Daily Active Users rate is generally considered as the primary measure of growth or engagement for Web and mobile app businesses.
2. Monthly Active Users (MAU)
Similar to Daily Active Users, Monthly Active Users or MAU gives us the total number of active users over a monthly period. MAU helps businesses track their growth on a monthly basis.
Do note that MAU is generally tracked as total unique visitors who may visit for multiple sessions in a month, so it is important to pay attention to both KPIs.
3. Sessions (AOR or App Open Rate)
Sessions is also referred to as the number of times that a user opens your mobile application or interacts with your mobile applications. The total number of sessions your app generates over a given period of time is a very important metric that indicates the popularity of your app, also referred to as the “stickiness” of your app.
Additionally, you can also calculate the “stickiness” for your mobile application with the below formula. This is also referred to as the App Open Rate or the AOR.
App Stickiness = DAU / MAU
DAU = Daily Active Users (DAU is discussed in detail below)
MAU = Monthly Active Users
Technically speaking, digital analytics defines a session is as a user or device-specific group of interactions that occur on your website or app within a given time frame. It, therefore, becomes important to pre-define what a “session” really means for your mobile application.
Generally speaking, the more the number of sessions a user generates on your app, or more the app stickiness, the better.
4. Session Length
Session Length is another important metric when it comes to tracking the app growth and the total number of sessions. It is not only important to have a high total number of sessions but also a high session length as it indicates the time a user is spending on your mobile app.
Session length is defined as the total time users spend on your app per session. Generally, the more time a user spends on the app, the better. However, session lengths are also sometimes an indication of the number of crashes and uninstall as there is a direct correlation between the two.
That being said, you must be careful how you want to treat session length as a KPI. Some mobile apps, depending on the app’s functionality and objectives, may not need longer session lengths as it may indicate higher conversion times and the total number of sessions, AOR, or depth of sessions may be a more useful KPI to track.
5. Session Interval
Session Intervals helps you understand how frequently your customers are opening your mobile application. It tracks the time between two consecutive sessions. For example, do your customers visit your app multiple times in a day, or on a daily, weekly or monthly frequency?
Generally, the shorter the Session Interval period the better. But then it can also be directly related to the content or product updates on your application. Push notifications, deals and discounts are also a major contributor in enhancing the session interval rates for a mobile app.
If your app is a content-based app and you publish content on a regular interval then you can expect your session interval rate to reflect the same. Otherwise the shorter session interval, the better.
6. Session Depth
Session depth is an interesting metric that defines how successful a session has been from your user. Successful depends on the goals and objectives of your business and your app. It could be conversions or subscriptions or upgrades and so on. For a gaming app, it may mean how much time is a user taking from one level to the next.
Session Depth is defined as the number of successful interactions per session. This metric gives an insight into how many conversions have been made in a session. Are the sessions only being made for browsing your application and if conversions are being made then how much time does it take for a customer to convert after logging on your app.
7. Retention Rate
This metric discusses the number of users that return to your mobile application in a given period of time. In other words, this retention KPI gives us an insight into how much time does it take for a user to come back to your mobile application.
A good retention rate for a mobile app is a good indication of how “sticky” or valuable an app is for your users. This is because more and more users are using the app on a regular or more consistent basis. The higher the retention rate, the more positive indications for future earnings from the app.
The retention rate per mobile application is calculated by the formula below.
Retention Rate = ((CE – CN) / CS)) X 100
CE = number of customers at the end of the period
CN = number of new customers acquired during the period
CS = number of customers at the start of the period
The total number of unique screens or pages visited on your app per session is defined as Average Screens per Visit. Usually, the higher average screens visited the better but it may also depend on your particular goals or objective. Your app may or may not want your user to stick on a particular screen.
On the other hand, if your mobile app is heavily dependent on advertising for monetization then you’d want a higher metric score of Average Screens per Visit as more screens mean more views or impressions.
9. Number of Social Shares
Another metric that is becoming highly popular in the digital world is the number of social shares. The number of times your app is recommended or shared on the social media or the messaging applications the better or your brand’s growth.
No marketing methodology can beat the power of word of mouth. If your app can convince your customers to share with their friends and family on messaging apps and social media then you are set up for success.
Retails applications that sell products (like Amazon) tend to have a high social share number as customers tend to share the product before buying for opinion and after purchase to show off.
However, you must be mindful of when and where your app is being shared, and in what context. Your app must have an inbuilt social media sharing functionality to promote social shares.
10. Brand Awareness
Brand awareness can be defined in multiple different ways but it generally depicts how much awareness is there about your brand amongst your target consumer base. As mentioned, brand awareness can be defined in different ways and different ideas are relevant for different businesses. It can be how many times your brand appears on search engines, or on different relevant social networks and so on.
Needless to say, the more the brand awareness the better for your business and as well as for your app. There are different marketing and branding techniques to generate or grow brand awareness for yourself.
App Churn Rate is defined as the rate at which your users unsubscribe or uninstall your mobile app. While it has a negative effect overall, but studying the app churn rate will help you improve your business offering through your mobile application. A low app churn rate is ideal for every business for obvious reasons.
A sudden spike in the app churn rate could indicate one or more problems with your app or it’s deliverables. It could the latest update, or a new product addition on your app. Sometimes even multiple app crashes lead to a higher churn rate and other times even a failed marketing campaign lead to an increase in the churn rate.
Alternatively, it can also be a consequence of lack of new updates or changes, new content, or newer levels of achievement (if your app is a game or gamified in some way). Churn rate can be measured as a direct opposite of the retention rate.
Churn Rate = 1 – Retention Rate
User Experience Metrics
Even if you feel that you’ve built the best mobile app in the world, it can only be measured by how good your user’s experience on your app has been. It is probably the single most important factor that decides the fate of a mobile app.
Therefore, it becomes highly important to track how well your users’ experience on your app has been. This will let you analyse where and what parts of your app need to be optimised for future updates. An app that doesn’t provide a good user experience is bound to be eventually uninstalled.
Some of the most important user experience KPIs are as follows.
1. Load Time
Load Time measure metrics keep a track how much time your app is taking to load. The time interval from when a user taps on the app icon to the time it becomes active for use is defined as the load time. This also implies the time between app screens as well.
Remember that people are impatient, therefore, if your app takes a long time to load, it’ll end up frustrating your user, which then may result in higher uninstalls. Thus, as low the load time for your app, the better.
There are different devices that can be utilised to access your app and it is a good metric to keep a track of. Depending on your target clientele, it is essential to know if they usually use tablets versus smartphones, or Android versus iOS, or other specific devices app loaders in computer systems and laptops. You can then target your app’s performance accordingly.
Carriers are the devices that your customers use to access your app. It becomes even more important to analyse the carriers that your customer base tends to prefer if you are focussing on a particular geographic region for your app.
4. Performance on OS
It is rare, but some businesses do want to focus on one platform only, sometimes they want to test the waters with one and then plan to launch in the next.
Irrespective of that, mobile app performance metrics on both the platforms will vary as the development for iOS and Android is often done independently. And this boils down to how well the application has been developed for both the platforms
If there is a higher crash or uninstall rate on either of the platforms, it is a very strong indicator that the app needs a thorough investigations as to what the issue is and its repair and modifications on the particular platform.
Additionally, if you notice that your mobile app is attracting users more on one platform than others, then you should also investigate why this behaviour is being observed.
5. Screen Dimensions/Resolutions
This KPI is heavily dependent on the devices that your customers use to access and operate on your app. This KPI is directly related to other performance and user metrics like crashes or uninstalls on your mobile app and can give good insights during releasing future updates.
6. Permissions Granted
The total number of access permissions granted by your customers for your app.
The importance of this metric is immense as you can capture a lot of data from your users to understand user behaviour and optimise your app’s offering for your customers. Do note, ethical utilisation of customer data is advised.
7. API Latency
API Latency is defined as the time interval between the triggering of an API proxy to your app receiving its response. This KPI formula is directly related to an app’s load time along with the behaviour patterns of your users.
Financial KPIs or the Revenue Focussed KPIs
Your brand and your mobile app may or may not the revenues in the immediate focus but regardless, it is one of the most important factors in running a business. Constant revenue is the prime force that keeps a business alive for long.
Everyone wants their app to be profitable in one way or the other and the following KPIs are great indicators to measure the financial stability for your app. If you observe the most profitable apps of all time, then you’ll see that their performance on the following list of metric measurements has been exceptional.
1. Lifetime Value (LTV)
The Lifetime Value, or LTV is the defined as the amount of revenue a user has generated for your mobile app.
When compared alongside with the ARPU (Average Revenue per User) metric, it can be a very effective way to determine the value of an app or total prospective revenue.
Lifetime Value = Average value of a conversion x Average no. of conversions in a time period x Average Customer Lifetime
2. Average Revenue Per User (ARPU)
Average Revenue Per User or ARPU is defined as average amount of value generated per user. This revenue generated can be from various sources like subscriptions, via in-app purchases, paid downloads, ad impressions or clicks or any other form of monetization depending on the business objectives of the mobile app.
A good estimate of the Average Revenue Per User or ARPU calculation can be derived by the total lifetime revenue generated by the total number of active users. Calculating average revenue is easy with average revenue formula or the ARPU formula, it is defined below.
Average Revenue per User Equation = Lifetime Revenue / # of Users
3. Time to First Purchase
Time to first purchase is the total time taken by a user from downloading and installing the app to making the first purchase.
Depending on the business objectives, this can be either an in-app purchase, any ecommerce purchase, or upgrading to a premium subscription or other upgrading to a paid version of the app.
Date / Time of First Purchase – Date / Time Registered
This metric is very straightforward in its nature, it calculates the total number of purchases made by a user on your app.
Depending on the objectives of the app, these purchases can involve any kind of exchange of funds, in-app purchases, upgrades to a premium version, subscriptions, or an ecommerce purchase.
5. Customer Acquisition Cost (CAC)
This metric calculates the total cost required in acquiring a new customer. This can include all kinds of costs like investment on a sales and marketing team if included, the money spent advertisements for your app, digital paid ads spent on app stores and various social media, influencers involved and so on, including the time factored in for marketing costs.
This number can be determined by dividing the total gross revenue for a given time period by the sales and marketing costs incurred in that time period.
CAC = Cost of Acquiring a New Customer / # of New Customers
6. Cost Per Acquisition (CPA)
This metric calculates the total cost required for making every conversion. This includes both, the conversion of a new customer and old customer upgrading or signing up for a new subscription, making in-app purchases or even giving new permissions.
CPA = Total Cost / # of Acquisitions
7. Customer Lifetime Value (CLV)
Customer Lifetime Value or CLV calculates the net profit generated over time by a customer. This is based on the money they’ve spent on making purchases in and on the app, in proportion to the total cost required in acquiring the customer.
Generally, most successful apps have a higher CLV to CAC ratio, which is why a customer base with a high average CLV is a tremendous asset for any mobile app to have.
CLV = Avg value of a Conversion X Avg # of Conversions in a Time Frame X Avg Customer Lifetime
8. eCAC (Effective Customer Acquisition Cost)
eCAC is also referred to as the Actual Cost of Acquiring New Customers and it includes organic discovery along with the marketing campaigns, which includes paid advertising and the time and money invested on and during the marketing process.
Effective Customer Acquisition Cost is measured by comparing the number of new customers to the total number of impressions generated by marketing campaigns. This also factors in the cost of all those campaigns to achieve the final number or the business goal.
9. eCPM (Effective Cost per Mile)
The actual cost incurred per 1000 impressions or actions, that includes both, organic and paid marketing efforts and the cost of time spent inclusive of all other expenses incurred.
eCPM = Cost for Advertising X (Impressions / 1000)
10. Paid Conversion Rate
Paid Conversion Rate is the rate of conversions received exclusively via paid advertisements. Paid advertisements can include any method of marketing for your mobile app that involves a direct exchange of money for mentions or views like PPC advertising, display ads, social media ads, sponsored posts or reviews.
11. Organic Conversion Rate
The rate of conversion achieved through unpaid discoveries is defined as the Organic Conversion Rate. Unpaid discoveries can include discoveries via any way of mobile app marketing that doesn’t involve direct paid advertising or payment for conversions. This includes conversions via organic search, word of mouth via your existing customers, it can also be via mentions on social media, free promotions via influencer marketing, public relation mentions and promotions, related apps in the app store listings and so on.
Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested. Mobile ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments.
When you spend money and other resources on the app (e.g. marketing the app through advertisement) you expect to make profits out of it. For our particular case, the Return on Investment for any marketing technique can be calculated by dividing the total gain in customers or revenue, that your app has generated with the total spent on marketing, including time spent or any expenses incurred.
(Gain from Investment — Cost of Investment) / Cost of Investment
13. Cost Per Install (CPI)
The Cost Per Install measures the customer acquisition costs for your users that have installed your mobile app in response to an advertisement. This includes tracking the installs for paid advertisements rather than organic installs.
Ad Spend / # of Installs Directly Tied to Ad Campaign
Mobile App Marketing Metrics
There are many key marketing metrics that indicate the effectiveness of your marketing campaigns for your mobile application. These KPIs clearly segment the top performing marketing strategies from the poorly performing strategies.
Choosing the right measurable metrics and KPIs for your marketing campaign is essential to efficiently track the effectives of your campaigns. Some of the top mobile app marketing KPIs are listed below.
1. Install Source (Attribution)
The knowledge of where your users found your app first is essential for you to track which segments of your marketing campaigns are performing the best. This knowledge of the sources that attract the greatest number of users can become a driving force for your campaign.
It also gives you an insight on the marketing campaigns that are performing poorly, as well as the information on paid and organic campaigns. This will easily bifurcate the right marketing strategies and the strategies that need optimisation.
2. Virality and K Factor
Mobile app marketing teams do make efforts on getting a mobile app viral or rapid word of mouth promotions that exponentially boosts your growth in terms of number of installs and downloads.
The viral popularity or the virality of an app is measured in terms of K-factor. There are other measures of virality as well but K-factor is the most trusted standard. K-factor is calculated by multiplying the number of mentions (organic or paid) by the corresponding conversion percentage.
It is important that you fix your virality tracking measures at the beginning for consistent metric tracking and progress analysis.
3. Geo Metrics
This metric becomes especially important when your app focusses on a target audience from certain geo-locations. Geo metrics will give you an insight of what percentage of users belong to which geo-locations.
It can be a great insight for your marketing campaigns in the future, it also gives an insight to what locations are already saturated.
Demographics is defined as the statistical data relating to the population and particular groups within it. In this case the population is the customer base of your target audience.
It includes everything ranging from gender, ethnicity and age of your audience. A great way to judge the effectiveness of your marketing efforts, is to track the demographics of your actual customer base and compare it with your defined target audience.
5. Cohort Analysis
A cohort is a group of people with shared characteristic and behavioural patterns. Similarly, you can create multiple cohorts within your customer base. They can be grouped based on multiple categories like demographics, location, in-app behaviour and other common characteristics.
This activity of grouping your audience in multiple cohorts and studying them can bring amazing insights to your user behaviour that is segmented based on their shared characteristics. This also helps studying the current customers to identify the potential customers.
6. Behavioural Metrics
This metric is unique to your app and your business objectives. This tracks your users from their discovery of your app on the app store, to app installation on their mobile devices and then their behavioural response on your app when they access and use it.
As mentioned earlier, this metric is unique to your app and what your offer through your app and at the end what your business objectives and goals are. The behavioural mobile metrics will help you gauge how well are your responding to your app and how aligned their behaviour is to your UI and business goals.
The type of behaviours that are unique to your app can be a valuable insight into your audience’s’ minds. This will also help you optimise your app features and marketing strategies for future.
The most important part of marketing and promotion for your mobile application boils down to this, how well your app is optimised and then listed on the app store? How your users discover your app and how well does it attract your users, do they decide to install the app or not? What kind of feedback is your app receiving from your users?
You should make an effort to monitor and analyse the feedback you receive along with the other analytical KPIs. This will help you optimise your offerings in the future app updates.
1. Content Optimisation and Keywords
From the perspective of App Store Optimisation, keywords are the words and phrases that your users enter into app store tracking search bar, also known as “search queries”.
These keywords are what your users search for in the app store to discover an app and download for use. You must ensure that the content on your app store listing must be optimised in a way that your mobile app gets the top spot for every search result for your targeted keywords or key-phrases.
Tracking the user funnel for the keywords that they searched for and eventually installed your app will give you an insight on the keywords that are ranking well for your mobile application and keywords that are not ranking well at the same time.
These ranking keywords are revenue generating keywords and this activity will give you an idea on what features and offerings you should focus on and optimise in future updates. For example, if someone searched for ‘recipe videos’ then you must ensure that your app has the best quality recipe videos to offer to your users.
2. App Store Ranking
A very important app store metrics is your app’s rankings on the app store, which over time should ideally increase. Monitoring the rankings of your app on app store category listings will help you understand your app’s performance.
This mobile KPI is very crucial as the better your app’s ranking gets, the better visibility it gets, and this results in more lifetime downloads and eventually better performance progress.
Ratings are an easier option for your users to leave a feedback is app ratings. And the more ratings the better, on top of that, the more positive ratings, even better.
Having a top score of 5/5 calculated from an average of just three ratings doesn’t help because the user will not be able to gauge the trustworthiness of those reviews.
You must ensure that you regularly prompt your users to leave a positive rating for your app on the app store. More number of ratings that are on the positive side increases the trust for your app amongst the new and potential customers.
Additionally, it also helps increase your Appstore rankings as the platform (Android or iOS) pushes you up the rank ladder as they sense that your app is the best search result compared to other apps in your category.
Just like ratings, the more reviews the better, on top of that, the more positive reviews the better. More number of reviews that are on the positive side increases the trust for your app amongst the new and potential customers.
Additionally, it also helps increase your Appstore rankings as the platform (Android or iOS) pushes you up the rank ladder as they sense that your app is the best search result compared to other apps in your category.
At the same time, studying the targeted metrics reviews and the negative reviews will help you improve upon your app’s offerings. Customers are more likely to leave a negative review than a positive review and this should be utilised as a direct opportunity for you to get instant feedback from your app users. Sometimes businesses learn the most about what their customers want from this type of direct feedback channel.
Remember, that a customer who takes out some time from their busy lives, only to write a review about your app, no matter how long or short it may be, is a sign of being engaged with your app.
Both positive feedback and negative feedback like complaints and criticism are great insights for you to get to know your users’ requirements and expectations from your app. They also help you understand how much your users are liking your app and what features to improve upon and optimise in further updates.
It is very important to keep responding to the reviews you receive, especially the negative ones to help reduce churn rate. A customer who leaves a negative review and gets no response back will feel neglected and uninstall.
5. Views to Installs
Finally, the last KPI metric in this segment is the Views to installs, which calculates the number of times a particular user has viewed your app store listing before installing it.
Ideally, this number should be as low as possible, which indicates that your marketing, advertising and app store listing are very effective and attractive and compels the user to download the app in the first go.
There you have it, an extensive and complete list of all the KPIs and metrics to measure success of any mobile app. Do note that not all KPIs and keymetrics are equal when it comes to measuring a mobile app’s success. Some daily metrics hold higher priority and some do not. At the end of the day, it comes down the individual app and the business, and what the objectives and goals of the business are.
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As discussed earlier, measuring success metrics for a mobile app can be done in multiple ways. However, just by monitoring the key performance indicators that are relevant to your business model will give you a great insight into your mobile app’s performance and also help devise informed growth plans for future.
For more details on measuring metrics of success for mobile apps or any assistance to turn website into app, get in touch with AppMySite and our experts will be glad to help you out.