Zero state: A crucial but overlooked element of mobile app design

Zero state: A crucial but overlooked element of mobile app design

Mobile apps are playing an instrumental role in changing the dynamics of the online market. Any business or service that has invested in an app is reaping more profit than others who have not.

If you are still wondering about how to create an app without coding, you can end your search at AppMySite. It is the easiest and the most convenient way to complement your online business website with an app.

What more? In our blogs, we keep discussing about the various tricks to mobile app creation, design, publishing, and marketing. These tips come in handy for any anyone willing to expand their realm in mCommerce.

For instance, the other day we told you about App Icons: The important but overlooked element of mobile app design. We discussed the various aspects of app icon design and its utility.

Today, we will tell you about another significant but underrated element of mobile app design – the zero state or empty state.

What is zero state in mobile apps

zero state in mobile apps

The primary feature of any mobile app is to help users achieve a goal. The goal may vary to a wide range of things like shopping, entertainment, computing, acquiring information, or more.

This is done by putting up an ensemble of various screens, designs, layout, buttons, categories, etc. Each element thereby contributes to the entire journey of the user as a whole.

However, not every screen can be a functional or responsive screen within an app. There may come instances where there might be a data vacuum or error owing to various circumstances.

Such states are known as zero states or empty states in terms of mobile app development and functionality. Although users encounter many empty states during their entire app usage cycle, new users come across it the most.

Being new to the app, when the users are yet to explore the contents, add data or initiate actions, they may encounter many such screens. Hence, it plays a crucial role in enhancing user onboarding experience and making it more interactive.

For instance, if a user opens a chat window in a communication and chat app, it will display an “empty inbox” prompt until the user has added a friend and started a conversation.

Different types and stages of empty state

Types and stages of empty state

In this section, we will tell you about the various aspects, stages and types of empty or zero states in a mobile app. It will help you get an in-depth understanding of the same.

Primarily, empty states correspond to the following three situations:

#1: Zero data

It occurs when the user has not entered any data or cleared existing data. For instance, not having any messages in the “Sent Files” folder of your emailing app due to deletion of existing messages, or due to the case of no conversations.

If the users filter for a data range or seek information in a section that has no data, you can design screens that convey the same. For instance, “the file you are searching for does not exist”, like message can be put to display.

#2: First use

A user is more likely to encounter the greatest number of zero state screens during first use. As the user is new, most of the features and functionalities are unexplored. For instance, a Dropbox account is empty at first.

In these cases, you can add a tutorial or tell the users what to do in direct words. For instance, an alternative or solution like “Start a conversation now” or “Start adding products to cart now” with “Add (+)” or any other relevant button can be displayed for convenience.

#3: Errors

Errors resulting in zero state screens is a common phenomenon in the world of mobile phones. Errors are more likely to occur when the user inputs a wrong information or when there is a mechanical or technical failure.

For example, if there is a problem with the users’ internet connection, some app functions may not load. Even in this case, you must have an explanatory zero state screen ready to convey the same to the users.

Suggested Read: Mobile app navigation: Best practices to enhance your UI and UX

The significance of zero state screens

Empty state screen design

The significance of empty screens often remains underrated. However, the truth is that it is more significant than what it is usually perceived of.

Zero state screens are incredibly important for the reasons listed below:

#1: Smooth user onboarding and experience

The first time when users encounter the app, they are more likely to make mistakes or face situations of data vacuum. Especially during onboarding, the process should be smooth and frictionless.

In this case, well designed and engaging empty state screens can redirect them on the right path. It will guide them through as they start exploring your app.

#2: Higher user retention and loyalty

According to Statista, 25 per cent apps were abandoned after the first use in the year 2019. In order to keep your first time users tied to the app, you must ensure that their first experience is perfect.

This will also depend upon the fact that how are the states of data vacuum or wrong inputs treated in your app. An informative experience will make them loyal and inspire them to return for more.

#3: Lower abandonment and churn rates

As discussed above, higher user retention will lead to lower abandonment and churn rates. If a user will know that the app is smooth and easy to grasp, they will stay.

Even during instances of chaos or absence of data, they will have something to seek. It will prevent them from uninstalling the app even if there is not much available for them in that instance.

#4: Informed and actionable app usage

Smartly designed zero state screens can also help users take informed decisions. It also cuts on the monotony of the app usage and provides them with actionable options.

For instance, if a person has failed at an attempt due to inaccuracy of data, poor internet connection or any such issue, you can tell them that they can try something else as an alternative or wait until the issue is fixed.

#5: Streamlined actions and conversions

Imagine a new user reaching a stage in an app where they encounter an error. With a well built in-app segments of zero screens, you can redirect them to a productive page or screen.

By doing so, you can lead them to their ultimate desired goals. This will prevent the loss of users and increase conversions that would have been lost otherwise.

Tips to design the best empty state screens

Best empty state screen design

 Follow the tips listed below and design your empty state screens like a pro:

#1: Have a problem solving approach:

The primary function of empty screen designing is to help users overcome an existing failure, problem, or vacuum. Hence, it is important that you move ahead with a problem solving approach.

For instance, if a user is in a fix or is stuck at any stage, you can offer productive alternatives and solutions. This may also include a relevant CTA button or a URL redirecting to an FAQ page, Help Centre, etc.

Suggested Read: Call-to-Action buttons – All you need to know about high conversion CTAs

#2: Unleash creativity and elements of fun

Try to get creative with your designs when it comes to empty screens or zero screens. In fact, it should not feel like an empty space at all.

You can use animation, gamification or play with the text in a jovial and fun way to light up the space. You can also use some poetic elements, jokes, phrases, etc., or just add a simple motivational quote to fill the space.

#3: Stay away from dullness and redundancy

Do not design all your zero and empty state screens in the same monotonous way. It can make the app experience boring and gloomy.

A simple “an error occurred” might infuriate your users. Instead, try to tell them what the possible error is and suggest a solution or parallel action. Surprise your users with the unexpected and do not repeat the contents.

#4: Be easy on their cognitive senses

Due not be very wordy or confusing as you design the contents of the screen. The design should be in sync with the other design elements of your website and mobile app.

Use ample self-explanatory visual elements like gifs, images, videos, etc., with a bit of text. Be easy on the senses of the users and try to reduce the cognitive load as you design the aesthetics.

#5: Use it as a branding opportunity

The best thing to do when you run out of ideas, is to use the space and time as a branding opportunity. However, do not over push or exaggerate, but try to have a befriending and conversational tone.

For instance, you can ask users to check out a product description video or add a review while a problem is being fixed. Else you can simply place marketing elements of your brand on the zero state screen.

Some outstanding examples to learn from

Empty screen response design

Let us discover a few examples of apps with exceptional empty screen designs. You can learn from the following heavy weights in the industry:

#1: Snapchat

Snapchat has a vibrant empty state screen for the “No stories” section. The cute snapchat icon appears with illustrations of other animals. The text tells users that they can add friends and then view their stories to begin all the fun.

#2: Dropbox

Dropbox has many empty state screens that guide and entertain users at every stage. It uses minimal graphics with explanatory texts to explain the same. “Welcome to Folders”, “All Done For Now”, “Star Your Favorite Files” are some of the inspiring examples.

#3: Google Photos

The empty state screens of Google Photos are the perfect example of the design fusion of minimalism and vibrance. The glass with a straw, showreel, and other images complemented with related text make it a perfect visual treat.

Wrapping Up!

Empty screen response design

Voila! With this we have reached the culmination of the entertaining and informative journey. We hope that you are now well aware of the significance of zero state or empty state screens.

You can follow our blogs regularly to know more about the nuances of mobile app development, mobile app design, app maintenance, and app marketing.

If you are still looking for a solution to build an app then sign up for AppMySite and convert WordPress site to android app instantly.

You can build, design and publish your own app without coding and also seek expert help with matters related to design and optimization.

So, wait no more. Go ahead and grab the opportunity now. Enter the mobile app industry and claim your space!

Call-to-Action buttons – All you need to know about high conversion CTAs

Call-to-Action buttons – All you need to know about high conversion CTAs

Every day we come across multiple instances when we interact with a website, an online application, display ads or other digital assets. We usually navigate from one page to another on these applications via different buttons.

What exactly are CTAs?

We’ve all fallen prey to attractive discounts or other offers online and bought merchandise. Other times we encountered prompts that ask us to subscribe or sign up for an email news-letter.

These buttons that prompt an action from users are called call to action or CTA buttons. The call to action button plays an important role in all such conversions.

Call to action (or CTA) originated as a marketing term that refers to an action that a marker wants its audience to take along the user journey.

In the context of the websites and apps you encounter daily online, the call-to-action (CTA) is a button that prompts the user to act. It can either correspond to direct sales or for navigating the audience to the next step in the journey. CTAs guide users towards goal conversions.


Since this is a complete guide on call-to-action buttons and is rather large, we’ve broken it down into byte sized sections that you can directly navigate to.

This guide is segmented in the following sections.

1. What makes a good call to action button?
2. The optimum design practices for CTA buttons
3. Top tips on color selection for CTA buttons
4. How to write persuasive copies for CTA buttons?
5. How to place the CTA button optimally?
6. Some examples of brilliant high converting CTA buttons
7. Wrapping up

What makes a good call-to-action button?

Now we must always remember that call-to-action can also be a simple text prompt, an image or a button. Though stats have proved that CTA buttons have always performed better for conversions. Which makes designing a good call-to-action button a necessity for any website or app to succeed.

A lot goes into the making of a perfect CTA button that brings high conversions. Let us start from the basics, a CTA button consists of a few essential elements. These are listed as follows.

  1. Shape & size
  2. Color
  3. Copy
  4. Placement

What separates a good CTA from a bad one is just the optimum combination of these elements. Let us discuss them briefly.

#1 – Shape and size

Now a designer has complete freedom to design the CTA button the way he/she wants to. However, the industry standard and the ones that have seen maximum conversions are the ones that are rectangular and rounded rectangle in shape.

When it comes to selecting a size, make sure that the button is big enough to grab your audience’s attention and offers enough space for the intended copy to be readable.

We will go over the optimum design practices in the upcoming section.

#2 – Color

This may seem to be a small but in fact is a really big deal for increasing conversions. And this is a secret that only a few seasoned designers know.

Color selection plays an important role because humans react differently to different colors. And the same applies to button design as well.

We will discuss the theory and some top strategies on best color selection in upcoming sections of this article.

#3 – Copy

Copies are the meat of the button. It is the prompt that is displayed on the button. It conveys the action that you want your audience to take next.

While the copy depends on the type of action you require, there are some general guidelines that one should follow for a high conversion ratio. We will discuss these in depth in the coming sections of this article.

#4 – Placement

There are many sources online that give different guidelines on the placement of CTA buttons. Some preach above the fold and others below the fold, while both are correct in their own sense but the best approach is to follow the design.

The placement of a CTA button is discussed in greater lengths in the upcoming sections.

The optimum design practices for CTA buttons

Here are some of the top design practices that you must implement for a successful CTA button that brings in the conversions.

1. Have a consistent design
2. Reserve primary colors for the CTA
3. Have a clean design
4. The CTA must stand out to grab attention
5. A/B test to determine the best design

Let us discuss each strategy in detail.

#1 – Consistent design

Having a consistent design is of utmost importance for any website or mobile app design. This is applicable for the size, shape and color of the CTA buttons.

While different CTAs may target different objectives, therefore they can have different copies or action prompts. But keep their shape and size consistent.

The buttons should also compliment the overall design of the page.

Any inconsistency not only shows that your website or app is not professionally designed, which in turn may hamper your brand image.

Not only that, but inconsistencies are very distracting for any viewer and this may result in high churn.

PRO TIP: In case you have two CTA buttons aligned together and one of them holds higher priority than another. Then you can assign the primary color to the button that and a secondary shade to the less important.

This is shown in the example below.

Consistent Design

Otherwise, you can give both buttons the same design if they have equal priority. As showcased in the following example.

Consistent design

#2 – Primary colors for CTA

The best of the designs are the ones that reserve the primary colors for the CTA buttons. Ensure that you select bright and attention-grabbing colors and designate the primary color to the button.

Most successful designs have the colorful buttons on either white or black clean backgrounds. This immediately helps draw your audiences’ attention to the button.

The following example will help us understand this further.

Primary colors of CTA

The button on the left blends with the background color and does not stand out or attract users, that leads to very low conversions. It is very difficult to locate the button in the first place.

However, on the right-hand side, the button is clearly visible and easy to locate that leads to higher conversions.

Which button would you select from these?

#3 – Clean design

The best of the designs are clean and to the point. Do not clutter a lot of design elements in single space as it distributes your viewer’s attention and does not convert well.

Having a clean design helps your audience cut through the noise and results in many more clicks than ever before.

We will see some examples of brilliant call-to-action buttons in the upcoming section.

#4 – Stand out

This should be a given, if you want conversions, you must highlight your CTA buttons in the best possible way (without going overboard of course).

And essentially, all the above ideas we discussed boils down to this single strategy, to have your CTA’s stand out in the design.

Pick the color, shape and design of the button that not only compliments your overall page design but also shines in it. Make sure that the button does not blend in with the design.

Let us examine the following example for greater understanding.

Primary Colors of Call to action button

The example on the left is a simple hyperlink whereas the example on the right is a well-designed button that stands out and attracts more click throughs.

#5 – A/B test

We know that achieving perfection is impossible, especially with something as subjective as design. Even while designing you might have spent a good amount of time deciding the better design from the ones you’ve created.

No true designer ever creates just one design for the same project. They always have multiple options to choose from.

This is exactly where A/B testing comes into play. Run a simple A/B test and let your audience decide the better option for your brand.

Conducting an A/B test is an optional step; however, it is highly recommended.

Top tips on color selection CTA buttons

As we discussed earlier, color selection is an important part of any CTA design.

Different colors bring out different emotions. For instance, colors like orange and red emote optimism and excitement, the color blue emotes trust and the green emotes growth and peace.

Which is why you must select a color that compliments your objectives with the call-to-action button. In a test performed by Hubspot, the red button outperformed the green button by 21% in terms of conversions.

Why don’t we perform the same test right now? From the 3 buttons below, which one are you likely to click on more?

Top tips on color selection CTA buttons

Finally, make sure that all the buttons are consistent and compliment the design. We discuss this further in the next section.

How to write persuasive copies for CTA buttons?

TL;DR: The copy should be short, crisp, attention grabbing and action oriented. They should be able to compel anyone reading it to click through.

You’ve designed the buttons optimally and have figured everything about the button, however, having a compelling copy is as important, if not more important, as the other factors.

Many times, we spend hours of testing with the buttons, colors, fonts and other factors but rarely do we focus that much on the button content.

Creating a compelling copy for the CTA button is a complex process, however, we will try to break down the process for you.

Since the space is limited, therefore, the copy should not only be short but also to the point and exactly convey the action required.

However, there are a few keywords that have been identified to be most persuasive in nature. They are as follows.

  • Free
  • New
  • Guarantee
  • Start
  • Easy
  • You
  • Now

This list of keywords has been curated by experts after years of experience. These keywords work well since they instantly prompt an emotional reaction.

You can then combine the above keywords with an action-oriented verb to create the perfect copy. These are.

  • Start
  • Stop
  • Build
  • Join
  • Learn
  • Discover
  • Register/Sign up
  • Login/Sign in

Some examples for compelling CTA copies are as follows.

  • Sign up FREE
  • Get started
  • Continue with Facebook
  • Find out more
  • Buy now
  • Check out
  • Learn more
  • Save up to 50%

… and more.

Another very effective strategy is to create CTA copies that create a sense of urgency and drives visitors to take immediate action.

  • Only X days left
  • Limited supply
  • Closing soon
  • While supplies last
  • Today only
  • Last chance
  • Only till offer lasts
  • Offer ends on “date”
  • Hurry
  • Immediately
  • Subscribe NOW!

PRO TIP: You can experiment with uppercase and lowercase alphabets for your button copy. Both have different effects and can highlight specific terms or the whole copy.

How to place the CTA button optimally

The placement of the CTA button should be dictated by the complexity of the page design and not by a single rule.

A page that is short and has very less content, consider placing the button above the fold and for a page that has complex information and greater amounts of content, consider placing the button below the fold.

In fact, “the fold” methodology for CTA buttons is a myth and a test conducted by Marketing Experiments proved that longer landing pages generate 220% more leads than the simple above the fold call-to-action button.

While the above is true for a website but it becomes even more complex for a mobile application. Especially the shopping apps like WooCommerce mobile apps that are mostly filled with product and category buttons. The same also goes for Shopify mobile apps and other such eCommerce apps.

Here the button placement should follow a natural downward zig-zag pattern that starts from the top left to the bottom right. This follows the natural scanning pattern and is termed as the Gutenberg Principle, this was coined by Edmung Arnold, the renowned newspaper designer.

Gutenberg Principle

Generally, a mobile design with the button at the button performs better than the design where the button is on the top

Some examples of brilliant high converting CTA buttons

Finally, now that we have discussed all the best strategies and tips on creating the perfect call to action button for your website and mobile application. Let us go through some of the best examples for the same for thorough understanding.

Example 1 

Call to Action button

Example 2

Call to Action designs

Example 3


Example 4


Wrapping up

We have covered everything from scratch about call-to-action buttons. From what they are to how to optimize them for higher conversions.

This article will serve as a complete guide for making compelling, persuasive and high conversion CTA buttons. Follow us for more such informative guides and feel free to reach out to AppMySite for further details on CTA buttons or anything related to the world of mobile applications.

Say hello to AppMySite’s mobile app builder 

Say hello to AppMySite’s mobile app builder 

We’ve worked hard to build the best online app creator the world has ever seen. Powered with artificial intelligence, AppMySite introduces the most user-friendly platform that helps convert websites into full-blown mobile apps effortlessly. 

Let’s look at the features that apps built with AppMySite pose: 


Real-time analytics

Monitor the performance of your mobile app through real-time reporting. Know how your app is performing by keeping an eye on the number of downloads with an insightful dashboard. 

Quick app development 

Build your app within minutes of signing up with AppMySite’s online app creator. Make your app aesthetically appealing by customizing the app icon, theme, layout and much more. 

Multiple payment gateway support 

Accept payments from your customers through numerous channels while giving customers freedom too. Include, credit card, debit card, wallets, cash and net banking from multiple channels such as amazon pay, Apple pay, PayPal, Google pay, Stripe and much more. 

Social media integration

Make signing up and logging in easy. Allow customers to log in and sign up for your mobile app using their personal social media accounts. 

Unlimited push notifications

Get unlimited push notification when you sign up with AppMySite’s free app maker. Send and Schedule attractive offers to customers through push notifications. 

In-sync with website 

Automatically sync products, categories and sub-categories when you convert website into app. Additionally, every time you upload a new product/blog, your app will automatically get populated.

Getting started

Creating a mobile app with AppMySite is as easy rolling off a log. Your journey to build a full-blown mobile app starts when you land on this page. Simply click on the “Get started” button to reach the app builder. 

Set up your account 

If you don’t have an account already, begin with setting up your account by filling in a simple form. You can fill in your basic details that includes you name, email address, your profession and a password. 

In case you want to avoid entering the details manually, you can also sign up with Google or Facebook accounts. You can simply sign in if you are already signed up. 

For a detailed step-by-step guide to set up your account, click here

Create your account

Creating an app

After successfully enrolling your business on the app builder, submit basic details of your website that will be required to build your app. Fill in the form to enter your website URL, the category of website (E-commerce website, blog website, CMS website). 

This is the section where you will give your app name. Ideally, your brand name should be used to name your app too. This is the name that app users will see when they download your app, on their phone screens. 

On a side note, it is possible to change the name later on but not the details that you fill in the other two sections. 

Add new app


You can change the entire look of your app from this minute onwards. Make an appealing app icon, launch screen, login, forgot and sign in screens, app layout style and finally your dashboard. Let’s look at the detailed steps to design an impressive interface:

App Icon 

This is where the action starts from. Your expedition to building an app will begin with creating an stunner app icon. Creating a professional app icon is essential to ensure your potential app users take your seriously. 

You can really play around and design your app icon like an expert without putting in too many efforts. With AppMySite’s free online app maker, you can upload an high definition image or brand logo. The image must be 1024*1024 px or above. 

App Icon

You can also try a creative hand by designing your app icon yourself. This will involve selecting a desirable background colour, font colour, size and style. 

For a detailed guide to create your app icon, visit this link.

Launch Screen

The second step will enable you to create a launch screen worth launching. Also called the splash screen, this will be the first screen your app users interact with. You want to make sure this screen doesn’t fail to impress your app users. 

It is extremely easy to fully customize your launch screen, just like you did for your app icon. You can design your own splash screen by setting the background colour or a high definition image from the library. If you like, you can also include your logo text or other text and set an alignment to upward, middle and downward of the screen. 

Launch screen

For detailed guide, click here

Login, Sign-up & Forgot Password Screens

The third step will involve designing the login screen, sign up and password screen in the same manner you designed your app icon and launch screen. The process is simple, you can make customization by changing the background image/colour, font size, style and colour. 

Additionally, you can also change the entire theme to create a more professional look.

Login, sign up and password

Check the step-by-step guide to create all three screen here

App Dashboard

Treat this screen as the home page of your website. After interacting with the splash screen and login screen, your customers will land on the app dashboard, also called the home screen, to navigate to other screen of your app. 

You will see that this screen will be categorized into the following on your online app creator: 

  • Top Header
  • Main Banner
  • Categories

You can change the main banner by replacing it with a solid colour or uploading your own image or from the free image library. There will be several section on this screen called: 

  • Sale Items
  • Recently Viewed Products
  • Featured Products
  • In Cart Products
  • New Arrivals

It is possible to design each and every section in depth. You can also decide which sections the customers will finally be looking at by simply clicking on the toggle button. 

App dashboard

To know more about this screen, visit our support centre.

App Layout Style

You’ve now reached the final stage of designing an aesthetically appealing mobile app. In this section, you can decide the colour of the top header and buttons of your app. This will remain constant on all your screen for a unified look. 

App layout style

For more detail, visit the support centre.

App Settings

Start unfolding the features and functionality of your app, after successfully designing it. Let’s see how you can customize your app settings:  


This section will help you get started with defining the menu of your app. In simple words, you can designate a map which allow your app users to easily navigate to other screen using the app menu. 

You can allow users to register on your app, browse it as guest, sign up/login from social media and Google with a simple click on the toggle button. 

General app settings

App Menu

In the app settings, it’s easy to populate the entire menu of your website onto the app. Select from the primary, footer and secondary menu to transport all the categories on your app. 

If you’d like to create a menu of your own, you can do that too. Simply choose “create your own menu”. You can populate your web-pages, categories and blogs with the help of this section. 

App setting

The “Social” section will power your app with social media integrations. Select from multiple handles or selective ones to boost your presence on social platforms. 

Social app settings

Get a detailed guide to put up your app setting here.


It’s time to connect your website to your mobile app. When you reach this step, you can start syncing all your website data to your mobile app, including pages, products, categories and more. You will come across two segments under this section. Have a look: 

API Details

If you have a WordPress website with only blogs, you can skip this step. If you have WordPress website that is integrated with a WooCommerce plugin, you can follow this step to integrate the plugin on your app too. 

After generating the REST API keys from your website, simply enter it in the WooCommerce consumer key and consumer secret. This step will ensure that each element of your website is integrated on your mobile app. 

API Details

Click here for a detailed guide.

Install Plugin

After feeding the WooCommerce plugin details, download the AppMySite’s WordPress plugin on backend of your website. This is the final step to fully integrate our WordPress app builder with your website. 

Both the steps that are involved in the connectivity section will enable you to automatically populate all categories, sub-categories along with blogs and products on the app. The connectivity between your app and website will ensure your app is a reflection of your website. This means that whenever you make changes on your website, they will be reflected on your app too. 

Install Plugin

Find a complete guide to connect your app with your website here

Preview App

A mini trailer of your mobile app is ready. 

A preview of your app will allow you to see how artistically you to have put in your imaginations to come up with a stunning app. Not only will you be able to see the aesthetics of your mobile app through this section, but also check the app features. This means you can test your app completely before actually publishing it. 

To take a step further to test your app on a real device, you can simply download AppMySite’s demo that is available on both Apple App Store and Google Play Store. 

Preview App

Publish App

Once you are happy with the performance and visual appeal of your app, you can proceed to publishing your app to real audience. Building an app does not entail any cost on AppMySite. However, to publish it on Apple App Store (for iOS apps) and Google Play Store (for Android apps), it is mandatory that you upgrade to a paid plan. 

Publish App

This screen will take you to the pricing plan where you can select a plan that right for you. 

Pricing plan

If you need more assistance to launch your app or introduce more features, you can always go for add-on services. 


App Store Optimization

Allow your potential app users to easily discover your mobile through higher ranks on app stores. Sign up for App Store Optimization to enhance your visibility.

Publish app 

If you don’t want to get into the nuances of publishing your app yourself, you can easily hand it over to our team. We will support the publishing of your mobile app end-to-end. 

White Label

Build a white-labelled app to enhance your brand by going for this add-on. Your mobile app will come without AppMySite’s watermark.

Featured App

Showcase your mobile app on AppMySite by adding this to your bucket. Go for a wider audience reach. 

Multilingual Support

By taking up this add-on, you can make your app available in multiple languages to your audience.

Post live action 

AppMySite Dashboard

Your app dashboard will guide you through the performance of your app through real-time reporting. Effortlessly manage the maintenance tasks of your app from the dashboard. Have a look at what you can do:

App Performance Analytics

Like we said, you can monitor how your app has been performing and check the number of downloads under the app performance analytics. 

App Updates

Change the aesthetics of your app, including app icon, home screen and more.

Push Notifications

Schedule push notifications after customizing them as per your user behaviour. Send offers, promotions and more updates to your customers. 

Select Add-on Products

If you didn’t sign up for an add on while creating or publishing your app, you can easily do it later on. 

Account Settings and My Profile

My Apps

If you have multiple mobile apps, you can easily manage it from the “My Apps” screen. You can access any app that you built from here. 

My Profile

All your information, including profile and billing details will stored under “My Profile”. Bring all your information up-to-date using this section. 

Change Password

Easily change your password at any time. When you raise a request to change your password, you will receive a link on your registered email address. Simply follow the link. 

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How to design the App Store Screenshots of your mobile app 

How to design the App Store Screenshots of your mobile app 

You will barely get a few seconds before customers decides if they want to download your app or not, that’s the power of first impression. Fortunately, Apple gives you a fair opportunity to drive decent downloads through App Screenshots. 

The only way to get into minds of people within seconds is ensuring that you visually appeal to them. App Store Screenshots do just that. Before skimming through the description of your mobile app, a potential app user will glance through the screenshots of your app to see how it looks. 

While you make your own app with AppMySite, we want to ensure that you don’t go wrong with the designs of your App Store Screenshots.

This post is dedicated to people who don’t want to hire a resource to design their App Store Screenshots. Let’s get started: 

Large captions 

Large captions 

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The entire exercise of creating perfect page on app store is to ensure you catch the attention of the target audience. Certainly images are not enough for customers to know what you’re selling. That’s why the captions. 

If you want to convince the user in the minimum time possible, use large captions. Rather than using too many characters, try including not more than 2-3 words, specific to the service you offer. 

Have a look at App Store Screenshots from Glassdoor: 

Brand image 

Brand image

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You don’t create a mobile app just to make profits anonymously. A very important aspect of creating mobile apps is building a brand image. If you are successful of creating one, there will be more downloads than you imagined. 

The first step towards establishing yourself as a reputed brand is ensuring you add unique elements to the screenshots. For instance: try using the same colour theme and font style that you use on your website. Besides creating screenshots with the same colour palette, it is ideal that your app is also designed in a similar theme. 

Not only will this work well in creating a brand reputation but also help existing customers recognise your app in a glance. 

Take a look at how beautifully snapchat goes with the same colour theme to create it’s screenshots: 

Fuse screenshots

Fuse screenshots

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We agree that there’s restricted space to add the best screenshots available to you. Your probably desire to add more than the number you are already given. However, there’s certainly a trick around this too. 

Numerous big brands have been fusing together screenshots to make the most of the space available to them. Furthermore, this technique creates a stunning effect of your app on the App Store and also makes the screenshots more noticeable. 

The screenshots by Skyscanner – travel deals, are a great example to see how you can combine screenshots to create a striking impression on your potential app users: 

Highlight features 

Highlight features 

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Like we said, this is one place where you can convince your customers to give your app that special space on their smartphones. Imagine how you use the landing page of your website to win over a customer. 

Treat your App Store page precisely like your landing page. The first motive should be to highlight every prime feature of your app through App Store Screenshots. This is possible when you make use of every screenshot to display a single prime feature of your app. 

Let’s take a look at Splitwise app, that helps split expenses: 

Exclusive feature (optional) 

Exclusive feature

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You don’t want to miss out features or functionality in your mobile app that your competitors don’t offer. Including a unique feature on your screenshots may add to the USP of your app. 

Since this is the only place where a user decides to be your customer, you want to make sure that downloading your app should be worth it. 

The screenshot below is by Bumble, a popular dating app. You will notice that they use the first three screenshots to showcase what their app does and the fourth one talks about a unique feature. 

Reviews and ratings

Reviews and ratings 

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Users are more inclined towards seeing what other users have to say about your app, than you saying it yourself. Incorporating one of your screenshots to include reviews from your current customers can help build trust. 

You can add reviews or testimonials in one of your App Store Screenshots to help your potential users confide in your brand. Think of where you display reviews on your website. Most successfully companies add reviews and testimonials on their homepage which is where customers land. 

It has been proven that companies that use testimonials from their customers have seen a boost in their app downloads. Additionally, this also results in high rankings on App Store. 

Cyclemeter – Cycling & Running uses one of its screenshots to express what people think of their app. They have even gone to the extent of changing the colour of that screenshot to black to highlight the reviews by their existing app users.  

This is also a great way of explaining important features of your app, in a single screenshot. 

Video Preview

Reviews and ratings 

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Images are more interactive than content, the reason why App Store Screenshots are given so much importance. But you know what’s more engaging? A well made video. Including an app preview video in this section can significantly help in engaging more audience than you ever thought. Even Apple recommends including videos to display more information to your target audience. 

The best part is that you don’t have to go to a professional to create that video for you. The app preview video can simply be the simulation of how your app works and the unique features it offers. You can stay within the app and avoid showing videos of the making of the app and other instances. 

You can go about adding graphics to this video by including elements such as touch spots to explain how the app can be used. Try to keep it as simple as possible. 

To enhance this preview video, you simply include a professional voice over to guide your audience through the entire video. Ideally, you must also include subtitles so that people can both read and watch. 

For Apple App Store, you will need to submit a video that ranges between 15 -30 seconds with a following resolution: 

  • iPhone S: 1080×1920 
  • iPhone X: 886×1920
  • iPad: 1200×1600 

You are all set to design perfect App Store Screenshots 

If you know how to make use of the space that you are allotted to showcase your app screenshots on the App Store, you can get started. 

Keep in mind, that every mobile app gets the opportunity to woo its target audience by ensuring they exhibit their app perfectly, but not everyone succeeds. If you don’t want to be on the list of app failures, optimize every space on the screenshot to grab customer attention.

While you are at it, adhere to the guidelines that Apple lays down and make use of the tips that we discussed in this post. 

If you can make your own app, how hard would it be to design your App Store Screenshots. 

Importance of app icons – The most overlooked element of a mobile app design

Importance of app icons – The most overlooked element of a mobile app design

There are about 2.2 million mobile apps on the Apple app store and around 2.8 million apps on the Google play store. This number is only growing and that too at a massive scale.

With the growing numbers of mobile apps, the app store has become nothing less than a battleground where every single mobile app is fighting for its space.

In this cut-throat environment, you must ensure that not only your mobile app icon stands out from the crowd but is also compelling enough for users to download the app. The very least it should do is to get them interested in your app.

If you are looking to convert your WooCommerce website into mobile app then you must pay utmost attention to details, and a very critical element of the mobile app design is the app icon.

In this blog, we will discuss the importance of an app icon and how to create successful digital icon designs that promote your apps for better search result ranks.

First impression is the last impression

It is well known that “the first impression is the last impression” and in regard to mobile app icons, we couldn’t agree more.

Due to the sheer number of mobile apps in the market, you do not get a second chance to make an impression upon a potential client.

The app icon is the first thing that a potential customer notices about the app. It must intrigue, tell a story and more importantly evoke certain emotions in them that make them curious enough to find more about your app.

Most importantly, it must pictorially represent your brand and what you stand for.

Importance of a compelling icon design

Icon designing is a critical phase that requires an in-depth brainstorming and understanding of not only what your business is about but also your target audience. Whether your business a blog or news, an eCommerce website or solves a different business problem entirely, a thorough insight is important.

The best approach is to revisit the basics, which we will discuss later in this article.

That being said, the icon design must also be simple enough to convey the message immediately and accurately. As a good rule of thumb, if a user spends more than 5 seconds to comprehend your app icon, they’ll move over to another app in the market.

Therefore, it becomes even more imperative to design a compelling app icon that outshines your competitors.

App icon & ASO

The mobile app icon is not only important as it is the representation of your mobile app and your brand but also beacuse it plays an important role in the App Store Optimization of your mobile application.

A well-designed appealing icon will attract a lot of visitors and compel them to install and use your app. This will indicate the app store markets that your mobile app is being well received by the audience.

This will eventually result in increased search result rankings for your app which will in turn help increase the number of downloads and visitors to your app listing page.

Suggested read: App Store Optimization Guide – Get 10000+ app downloads in the first month

Icon design tips

Here we will discuss the basics of app icon design and many other tips for creating a compelling app icon for your mobile application. These tips are from the industry experts and come straight from their experience of making multiple mobile app designs.

Do note that these tips and tricks are to be followed only where applicable. Since the design is a greatly subjective topic, your own instincts and creativity will take you a long way. Originality is of utmost importance.

The following are some of the best tips, tricks & industry practices to direct you towards success.

Minimalistic design

Have a minimalistic design as much as possible. Not only is it in trend but it also promotes easy brand recognition.

An app icon with too many elements can create a lot of confusion in the audience and tends to not convey the message easily. The app icon should be simple to understand and not complicated.

The audience’s attention is very fickle and they will not take a second before switching to a different app.

It is not easy to create a clean & minimal design but a good approach is to include all the main elements and then filter them one by one based on the importance and relevance to the brand.

At the end of the day, the icon should convey the message in the lowest number of design elements as possible.


As discussed earlier, minimal design is not only easily recognizable but also very simple to understand. It makes it very simple for the audience to register the design in their memory.

A simple to understand design greatly increases the brand recall value and conveys the message easily. An overcrowded icon with too many colors, fonts, and other design elements will only create confusion in potential customers’ head.

Simplicity has been a major contributor to the success of many mobile apps in the past. Let us look at more such mobile app icons.

Select colors wisely

This is one of the most important factors that decide the fate of the app icon’s success and eventually the success of the mobile application.

The color palette you select can create a long-lasting impression on your users. Make sure that it very well compliments the colors of the mobile app UI and the brand themes. This ensures that there is no conflict in the mind of your users.

Do understand that different colors invoke different emotions. Colors are always strategically selected based on the response from the target audience. Think of the colors that will get you the maximum attraction from your audience.

Have a look at the chart below to understand the impact of colors on your audience. Understand how different colors can be utilized to evoke certain emotions.

Lastly, do not forget to research what colors your competitors are using. Most probably they have selected colors that get a good response amongst your target audience. This also helps you get inspiration from your peers in the industry.

That being said, do note that taking inspiration is fairly different from copying someone’s design. We will discuss how copying anyone else’s design is a bad idea and can cause more damage than any good, in the next section of this article.

Pro tip: It is always a good practice to have a background color for the icon so that it doesn’t blend with any other background when downloaded on a user’s mobile devices.

Originality & Authenticity

As discussed earlier, make sure that your design is original and is not already being used by anyone else. This is a must-do since having an icon similar to anyone else’s design will not only bring negative credit for your brand but will also help increase the recall value for your competitor’s brand.

You do not want anyone to look at your app icon and remember someone else’s mobile application. Having an original yet appealing design will build recall value for your own brand and bring a lot of attention from your target audience. It’ll help your app stand out in the market and help improve the audience engagement multi-folds.

Pro tip: Avoid using stock images, shapes, and photographs. There is a great chance that someone has already used this freely available design for their app icon.

Test the icon on different wallpapers

The mobile app goes from the app store to your clients’ mobile devices. Which is why you must ensure that you test the app icon design in different backgrounds and not just the app store listing page.

The app icon should stand out in different wallpapers and different color backgrounds.

Many mobile devices have the option to set the shape of their apps as well, make sure that you test that your design suits all shapes, be it square or a circle.


Sometimes even great looking designs do not look so good when constrained in specific dimensions. This is why you should make sure that your design or the brand logo looks good across all dimensions or alternatively design the app icon based on your brand logo such that it represents the brand and also appears appealing in the app store market and also fits within the mobile device as well.

The app store pre-defines the size specifications for the app icon design files. Make sure that you follow these specifications at all times. Below are the design size, format and resolution specifications listed for both Apple App Store and Google Play Store.

App Store

  • iPhone: 180px × 180px (60pt × 60pt @3x) | 120px × 120px (60pt × 60pt @2x)
  • iPad Pro: 167px × 167px (83.5pt × 83.5pt @2x)
  • iPad, iPad mini: 152px × 152px (76pt × 76pt @2x)
  • App Store: 1024px × 1024px (1024pt × 1024pt @1x)
  • Format: PNG

Google Play Requirements

  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB

A/B Testing

We all know that design is highly subjective and no one knows the sure shot solution to a perfect app icon design. And, by the end you’ll have multiple design options to go for. In this case, you can leverage the power of A/B testing to your advantage.

This is the best way to figure out the best design for your mobile app. Studies have shown that A/B tests have increased the app page performance by up to 26%.

Release different designs to different sets of your target audience and judge by the response each design gets.

Final checklist for app icon optimization

Now that we have discussed the best practices and top tips for the perfect app icon design for your mobile app, here’s a final checklist for your reference. These points summarize the guidelines discussed above that you must implement every time you design an app icon.

1. Meet the size & format specifications

2. The icon must represent your brand

3. Right colors for the right audience

4. Originality in design

5. Competitor research & analysis

6. Simple and easy recognition

7. Test, take feedback & optimize further


Mobile app designing can be a daunting task at first in your app strategy. Therefore, we have broken down this mammoth task into simple chunks so that you can easily design the app icon for your mobile application.

AppMySite mobile app builder offers complete control over your mobile app design and layout and functionality. With easy to use interface and multiple features and functionalities, you can now easily design and build yourmobile app for your blog for free with AppMySite WordPress mobile app builder.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.