Mobile Application Technology: Trends that will rule 2020

Mobile Application Technology: Trends that will rule 2020

Mobile apps have emerged as the most fascinating technological revolutions. The technology is evolving with the speed of light and is extending to dimensions, unlimited and unimaginable. From your morning alarm to the book that you read or the web series that you watch before sleeping at night, app technology has marked its presence everywhere.

It will not be an exaggeration to state that this age belongs to mobile application technology and will be ruled dominantly by the same in near future as well. For instance, mCommerce is observing a rise like never before as more and more businesses are creating app from websites everyday.

There are innumerable examples that testify the importance of mobile apps in our day to day lives. As a hardcore tech-savvy or just as a curious soul, if you are interested in the developing trends of technology, this article is meant for you. Read further and discover the most mind-blowing trends of mobile app technology that are set to take the world by storm.  

Top ten trends that will rule 2020

To determine your business goals and to shape your vision for the future, you must be aware of the changing ways of technology. It has become easier to make your own app for free and rule the sphere of mCommerce.

The app trends have seen many other spectacular developments that are changing lives across the globe. The trends will continue to influence our lives in the near future as well.

As we are heading towards 5G, many technological changes that seemed a distant dream will become more feasible. These technological acquisitions and implementations will not only empower businesses, but also affect our day-to-day lives on a personal and global level.

The mobile app technology trends that will remain hot in 2020 are:

1. Wearable & Foldable Devices

Wearable mobile devices

Studies state that the export & import of wearable devices is seeing a rise like never before. Smart wearables like the Fitbit, Apple Watch and HoloLens have already gained immense popularity. This year, body-suited devices will become the go-to source for various purposes like health monitoring, mobile computing & connectivity or even for the sake of smart accessorizing. These wearable gadgets communicate with mobile applications to deliver information in new ways and empower many industries like sports, fitness, fashion, and healthcare.

The world is also thinking beyond desktop and laptops as flexible displays and foldable devices are becoming the next big thing. As evident, the market is already surging with curiosity and amazement for the wearable & foldable technology. 

2. On-Demand Apps

This trend is catching up in 2020 as businesses are converting their websites into apps. WooCommerce app builder tools are catering to the growing demands of affordable and native apps and delivering quality apps in no time. Apps are in demand in every industry and users are already spending more than $57 billion dollars a year using on-demand services.

Medical services on demand, cab on demand, virtual coaches, salon services, maintenance services are all available on apps. With the increasing benefits of technology, the functionality of business apps is also increasing and making lives easier. Having an app for your store will become an absolute necessity for success this year.

3. Mobile Wallets

Mobile wallet digital money

The shift from paper money to plastic money was a great revolution. People prefer using Credit & Debit cards for their day-to-day transactions. However, mobile wallets & digital money is rapidly taking over and becoming a better alternative to the existing modes of transaction.

Digital payment entities are facilitating business as people are easily shopping and paying online with multiple payment gateway options. Bank tokens and digital loyalty rewards management have become easier with this technology. Thus, digital coins, tokens and wallets will get more popular and their application will also expand this year. 

4. Internet of Things

Internet of Things

The IoT technology is nothing new and every technologically aware individual might have come across this term. It is the network of devices connected with the internet, that is making our daily lives more convenient and easier. It enables the automated control of many devices like our domestic appliances, security systems and more.

Remote access of these devices is being facilitated by the IoT technology. It is greatly influencing and shaping our household systems, automobile industry, healthcare sector and more. According to Statista, a data science entity, the revenue from IoT technology will surpass $1.6 trillion by 2025, and thus, it is worth your time and investment. 

5. Artificial Intelligence

Artificial Intelligence in Mobile App Development

This technology made way in the mobile app development industry ages ago. However, the nominal rate of current usage metrics of Artificial Intelligence does not justify the vastness of this technology. Unlike popular belief, its usage goes beyond virtual assistants like Alexa and Siri.

It further extends to image, face & voice recognition, data comprehension and even sentiment sensors. These features are now also being integrated in mobile app technology to enhance the apps’ performance. Artificial intelligence is certainly making our lives easier by incorporating learning, reasoning and self-correcting abilities into our machines and gadgets.

6. Augmented Reality

The technology of Augmented Reality is being used in mobile apps to suffice a variety of requirements. One of the most popular implications involves the use of this technology in gaming apps. Virtual makeup, styling, dressing, designing and accessorizing apps are also using this technology to empower their systems.

The application of Augmented Reality will expand beyond the health, entertainment, fashion and clothing industry and spread to sectors like real estate, home décor, and more, as people will make use of perceptual information to test things in virtual spaces and real world-environments before buying them.

7. Chatbots

Woman using chatbot technology

Chatbots are the software that communicate with us through audio, text, images or other medium. With passing time, the technology is turning more advanced and interactive. Such systems are now simulating human behavior and are being freely used in app technology. The interactive chatbots are being used domestically and commercially for innumerable purposes.

Although, the percentage of mobile apps using this technology is still quite low, the scenario is expected to change from this year. Chatbot technology is already shaping messaging apps, speech-assistants, talking toy-apps and more and is expected to further expand this year. The relevance of chatbots will expectedly grow more distinct in 2020.

8. Cloud Computing

Cloud Computing technology

Cloud computing technology, despite being quite old, has not reached the zenith of its potential yet. However, the technology has already penetrated to the app development sector in forms of unlimited data storage apps and integrated data management systems.

In the age where data is power, every individual or business needs huge data convergence, assimilation and dissemination hubs. Thus, cloud computing technology is constantly evolving and expanding, thereby enhancing and empowering the performance of apps.

9. Predictive Analysis

You might be indifferent to the term ‘Predictive Analysis’, but its application is so immense, that you come across it daily. The ‘predictive text’ feature on your phone that aids your chat apps, is one great example of predictive analysis technology. However, it is not just limited to that. This technology is being widely used to forecast events for data.

There are entertainment apps that suggest shows & movies based on your past viewing history, shopping apps that suggest products based on your purchase history, and the list goes on. Besides customized suggestions, this technology is also being used to empower businesses by predicting performance of various assets and giving empirical and quantifiable data for the same. 

10. Enterprise Mobile Management

Enterprise Mobile Management

As the name suggests, enterprise mobile management (EMM) is a set of people, organizations and systems, using mobile technology for streamlining businesses. From registering employee attendance with biometrics to managing document security, finances, files, projects and synchronizing various departments, this technology is doing it all.

Businesses are opting for these centralised management systems that can also be operated from mobile phones. Enterprise Mobile Management systems are being integrated into mobile applications for the smooth management of a digital ecosystem for businesses. With the growing trend of offices expanding beyond concrete walls, and turning to liquid work spaces, mobile based enterprise management is bound to grow in the coming years.

Tap into the technological treasure-chest

As we are ready to step into a new era of technical richness, security and finances become the primitive concern. One needs to know which path to take, how to proceed and where to invest, in order to make the most of the opportunities.

If you are thinking of harnessing the advantages of mobile app technology, you must determine your potential and the scope of your brand first. You need not integrate all the features discussed above. Fathom your requirements and ensure the integration of only those features and services that are necessary and productive for your business.

To tap into the world of mobile technology, you can build an app with a DIY WooCommerce and WordPress app builder tool like AppMySite. It is empowered with the latest AI technology and ensures the best features for your Android and iOS apps.

Catalyze your success with the right information and the most efficient technological tools. Keep following our trending articles for more such informative and entertaining content and stay updated. 

Complement your online jewellery store with a WooCommerce mobile app

Complement your online jewellery store with a WooCommerce mobile app

The rapid technological revolutions are posing new challenges and unlocking new opportunities for businesses. Every industry, small, medium or big, is aligning its business practices with the changing technology. The advent and evolution of mobile apps, is one such change that is influencing all markets across the globe.

The fascinating jewellery industry is not alien to these changes. This billion-dollar industry has also evolved and branched out, thereby adapting to the technological advancements. The jewellery market is achieving new dynamics, as apart from selling on websites, store owners are also tapping into the mobile market.

The easy and affordable availability of simple WooCommerce app builder tools like AppMySite, has brought mCommerce within the reach of every business. Read further and find out how you can elevate your jewellery business by complimenting your online store with a mobile app.

Mobile apps are the future of your business

online jewellery store 

It won’t be an exaggeration to state that the markets will confine on our palm tops and people will only shop on apps in near future. As a business owner, it is both smart and profitable for you, to be future-ready.

By doing so, you will not only be able to tell your consumers that you are ahead of your competitors, but also offer them more ease and convenience. Turning your website into an app, can help you in ways you can’t even presume.

To introduce you to the wonders of the technology, we have summed up the major benefits of mobile apps, and listed it below. Before you discover the process of creating a unique app for your store, get well versed with the profits.

Few of the most fascinating advantages of having a mobile app for your business are as discussed below:

Mobile apps can outperform websites:

The outgrowing number of Android & iOS apps on the app store is a proof of the fact that the future of mCommerce is strong and highly promising. A business can maximise its potential by complementing its online store with an app.

An app outperforms websites in many ways. For a better understanding, we have listed the prime benefits as follows:

  • Ease & Convenience: Apps offer more ease and convenience to shoppers. As a result of this effortless accessibility, people spend more time and money on apps and keep returning too.
  • Consumer Loyalty: Unlike websites, people don’t just buy and then forget your brand never to return again on apps. In fact, apps ensure better conversion and retention rates.
  • Higher Profits: Elegant apps with user-friendly layout tempt people to buy more. Eventually, the loyal buying behaviour increases the basket size and boosts revenues.
  • Better Recall Value: Apps add value to business and enhance brand recognition. Your app icon flashes every time your users open their phones, thereby building brand recall value.

App technology can expand your reach:

App aids business growth

Studies show that over two million people shop for jewelry every day. By aiding your business with an app, you will be able to allure a large number of potential buyers who are both tech savvy and fans of exquisite jewelry.

Businesses can reach more people by harnessing the technological benefits of mobile apps. Some of those beneficial factors are:

  • Power of AI & AR: Apps have become more responsive and capable with the infusion Artificial Intelligence and Augmented Reality. There are apps that are allowing consumers to virtually design their own jewelry and test it. It is a great example of what this technology can do to promote your success and expand your reach.
  • Online wallets: Jewellery is no peanuts and people think twice before paying the hefty amount for it. With multiple payment options present online, security and safety become the primary concerns of buyers. Safer and more secure payment gateways and online wallets are facilitating payments worldwide.
  • Virtual Management: Apps are easily manageable and can almost become a virtual business unit and market place. The smart technology makes it easy for you to manage your online business and reach many potential shoppers.

Branding & marketing is easier with mobile apps:

Apps are a great tool for managing your marketing related activities. You can elevate your branding and publicity practices with a fully functional app.

In the marketing sphere, apps can be beneficial in the following ways:

  • Enhance Communication: An interactive app can help in enhancing communication with your users. It can help you in engaging better with your consumers.
  • Support Content Marketing: An app builder that comes with in-built content marketing support is a boon. You can easily optimize your settings, send push notifications and offer blog-based information to your users with an intuitive app.
  • Aid Performance Analysis: Monitoring the ratings, reviews, feedback, purchase pattern and more, can help you in getting an insight into your strengths and weaknesses. It can also help you in improving your performance and determining new marketing goals.

Devise the best strategy for absolute success

Successful business strategy

It is evident, that having an app for your jewellery business can amplify your growth. However, just converting your WooCommerce jewellery store into an app is not enough. It is important to proceed with the right strategy to make the most of this technology.

In order to do so, you can consider the factors and tips enlisted below:

  • Get Creative: More than just an ornamental accessory, jewellery is the statement of one’s personality and status. Thus, think beyond Carat, Color, Clarity & Cut and include Creativity in your approach. Break the traditional barriers and create your own niche & signature.
  • Personalize the Experience: Segregate your customer-base & products and strategize accordingly. Daily use jewellery should be sold differently from the ones meant for special occasions. Similarly, offer customised experience to different consumers based on their age, gender, social background and more.
  • Ensure Value for Money: Win the trust of people before making them invest in your brand. You can justify the dearness of niche products by giving examples of implementation of ‘Fair Trade Policy’. People can pay more if they know that they are spending it on something good.
  • Be Authentic: Security & value for money is sought greatly by jewellery shoppers. Provide ample proof of authenticity of products and security of payment gateways to satisfy your buyers. Remember, transparency boosts business-consumer relationships.
  • Provide information: Jewelry price is often subject to market fluctuation. Send alerts to users about price drops, sales, new arrivals, discounts and more. Also, be clear about your shipping, return & refund policies. Besides offering great products, also offer thorough information about the product.
  • Use Visual Aid: People buy what they see. Make your app aesthetically appealing with product pictures. You can also partner with celebrities and take help of influencer marketing to build social proof for your brand. This will help you in roping in new and potential customers.

Spend wisely, build smartly

Build native app affordably

A great app can expand your abilities as a business. Many jewellery store owners are already surging on success by going that extra mile.

However, to make the most of the opportunities, you must utilize all your resources smartly. To strengthen your ROI (Return On Investment), you can take help from the strategies discussed below.

Create app with a DIY app builder:

In this modern day and age, spending huge amount on hiring technicians is not a very smart decision. Instead, go for AppMySite’s native mobile app builder and create your own app without coding. It is affordable and convenient and a smarter alternative.

You can start building the app immediately after signing up. Designing and personalizing the app is really easy. Once you are done, you can also preview and test your app on a real device before publishing it. You can sit back and relax once the app is submitted to the app store for approval.

Plan a strong launch strategy:

Good app launch strategy

You must have a strong pre-launch and post-launch strategy to get a good number of downloads for your app. You can announce your app’s arrival on your website and your social media platforms. Build a hype by promoting your app even before it is launched and hook your existing users.

Use various marketing techniques to publicize your app. Continue sharing it on social media and reward people for referring your app. You can also invite your entrusted customers to be a part of the A/B testing process. This will help in knowing what your consumers want and thereby enhance the functionality of your app.

Upgrade and optimize your app:

Keep addressing the reviews and feedbacks that you receive for your app. Carefully analyze the comments and ratings and make changes to your brand and your app accordingly. Do not forget to keep your app features & your products up to date and in line with the trends.

You can also opt for a White Labelled app solution to achieve brand exclusivity and add the appeal of luxury and class. The app is a representation of your brand, so design and define it well.

Outshine your competitors now

Stand out with AppMySite mobile app builder

Building an app is not a Herculean task anymore. As discussed above, you can easily create an app with AppMySite WooCommerce mobile app builder that comes with all the essential features and ample tips. 

Now that you have all the necessary information and tools, there is no need to wait anymore. Go ahead and cease the opportunity now. Get in touch with us and build a premium jewellery app in no time.

Venture into mCommerce with a bang and outshine your competitors for absolute success. Good luck!

Building a native mobile app? Here is a foolproof plan to create it without coding

Building a native mobile app? Here is a foolproof plan to create it without coding

Creating an app from a website is the perfect way to start engaging your website visitors on their mobile devices. It helps in improving mobile traffic and enables your users to spend more time on your app pages.

Today, you do not need to be a programming wizard to build an app that your audience will loves.

With the availability of a DIY app builder tool, like AppMySite, you can easily make your own app in a code-free environment. And, the outcome will exactly be the same what you hoped for.

In this post, we have laid out a plan for you to create an app from scratch, that too with no programming experience. Here it goes –

DO YOUR RESEARCH 

Research

Building an app begins with progressive research.

From putting down your business objectives and selecting the mobile platform, to understand the market and app monetization options. 

Ask yourself a few questions before going ahead with the design and development of your mobile app:

Who is the competition?

competition

Understand the market for existing, similar mobile apps, before you start building an app. 

Do not get demotivated if somebody has already created an app on the similar line of your thoughts. Remember, there are many apps out there, doing similar things.

However, if you build an app with advanced features and functionalities, it will stand out from the crowd of other apps.  

If existing apps are successful, you need to ask yourself the following questions: 

  a. What can you do to make your app better?
  b. Where are your competitors letting their customers down?
  c. What can you offer to the market that is unique?

Conversely, if you are building an app that is an extension of your existing service you operate, competition does not matter as much. You are offering original content to your specific audience who already knows and trusts your brand. 

Who is your target audience?

target audience

Knowing your target audience is key to success in mobile app marketing. Well, it is not that easy as it seems. 

With the following points, you can identify your target audience in many ways. The most popular of them are:

  a. Focus groups
  b. Surveys
  c. Market research data
  d. Audience personalities

Creating your audience persona is highly recommended. With this marketing strategy, you can build different profiles of people who are likely to be interested in your app:

  a. their profession
  b. their age
  c. their gender
  d. their interests and preferences

You can make your target audiences’ personas as broad as you want. The more detailed you make it, the clearer you know your target audience. It could save you time in the future.

After building people personas, you can start using focus groups, surveys, and market research data to analyze your target audience.

Besides the above-mentioned methods, you can also start your research process using social media. Tap into different Facebook groups and Twitter feeds, LinkedIn search filters to find out your audience personas there, who you can then reach out to.

What is your budget?

budget

Building an app requires a budget. However, this budget is depending on several things. Moreover, it is likely to change considerably throughout your app’s life cycle.

Understand how your app budget can be changed in many ways: 

  a. Mobile platform (Native, Hybrid or Web)
  b. In-house or third-party app development
  c. Levels of functionality within the app
  d. Marketing and monetization methods

You need to consider each of these parameters before you set your budget.

What is your deadline?

deadline

Similar to other business projects, there always has to be doable goals and deadlines for building an app, as well.

If you have a strict deadline to put up with, make some decisions that will help you reduce the timescale of building an app.

Here are the main factors that affect mobile app development timeline:

1. Mobile platform

Some platforms are easier and quicker to use to create an app from scratch than their counterparts.

The Hybrid platform, for example, is often used by many corporations if they want the app available for their users as quickly as possible.

For this reason, you need to find a mobile platform that suits your app. 

2. Level of functionality

If you are adding as multiple layers of functionalities in your app, then of course, it is going to take longer to develop an app at such level. Therefore, to build the app on time, you can choose to add some functionalities later or adjust your timelines accordingly.

3. Resources

Identify how many developers you can afford to build an app. Usually, the more developers you will have, the quicker it will develop. However, this can increase the app-building cost quickly and significantly.

4. Third-party integrations

If you connect your app with other services, implementing a third party’s APIs correctly surely takes time. Moreover, if third parties are updating their APIs, you may need to take time out to figure your app connection with them to make sure that functionality stays the same.

5. Publishing to the App Stores

You will have no control over publishing your app in the App Stores. Be it Google Play Store or Apple App Store. It possibly take a longer time to approve your app for release.

However, there is no surprise that your app can also be rejected. It simply means you need to improve your app and resubmit it on the desired platform (s). 

If your app gets rejected either by the Google Play Store or iOS App Store, it will be a devastating setback to your app development deadline. The best way to avoid delays is to build the app compliance with each app store guidelines. 

What mobile platform will you use?

mobile platform

If you are building an iOS app, Android app, or Windows app, you need to choose the mobile platform – Hybrid, Web or Native.

You need to decide the mobile platform in the early stage of your research, as it plays a significant part in your budget, timescale, and the functionalities you will have in your app.

Instead of Windows, it is common to create apps for Android and iOS. Both platforms collectively own over 99% of the mobile app market share. However, there is no connection between mobile app platforms. It means – if you are creating an app for Android, it will not run on iOS, and vice versa. You will need to develop different apps for each platform.

Suggested Read: Progressive web app or a native app – what to create?

How Will You Monetize Your App?

monetize

While there are many ways that you can increase your business revenue, building mobile apps are a good way to create another revenue stream for your business. 

The majority of businesses use one of the following four methods to monetize their apps – paid downloads, in-app advertising, in-app purchasing, and affiliate marketing.

You can also define your monetization strategy to achieve success. Most companies also go for creating free apps with a pivotal goal of increasing brand awareness among their users. 

In the same line of thought, you must consider building your mobile app with AppMySite free app maker for greater ROI on a native mobile application. 

Suggested Read: Mobile app monetization techniques – A complete guide for the year 2020

DESIGN YOUR APP

design your app

Once you have gone through a regressive research for your app development, you need to have it designed in a way you want. For this reason, you need to clarify your app ideas to your chosen online app maker.

Here are some points that you should consider for designing an app:

1. Rough Sketch

The first step to build an app is to put down all your thoughts and ideas on paper.

A rough sketch of your app design enables you to lay down the foundation of the app’s main features and the usual look and feel of your app user interface. 

You do not need to worry if you are not an artist. It is merely an exercise that helps you and your team understand the progress of app-building. 

While your app design is likely to change over time, it is recommended not to attach to your first sketches, no matter how good they are.

2. Wire-framing

app wireframing

Create a ‘wireframe’ for your mobile app from scratch with specific functionality to your service.

When your rough sketch ideas come together into a clearer, and more detailed picture of your app, simply known as ‘wireframe.’

Think of all the different elements and features that your mobile app will have in it. This way, you can make the wire-frame as comprehensive as possible.

Creating a wireframe is easy for many prototyping tools and apps out there. POP, Balsamiq, and HotGloo are a few of the popular wire-framing tools.

When you are done with wire-framing, you can approach mobile app builders to build your app based on your designs.

A user interface (UI) designer, for example, can improve your existing design, add some uniqueness to it, and finally design a real and detailed user interface for your users. Now, the app becomes a replica of your visuals of the app’s design. 

However, sometimes, a few elements of the app may change during the app development to ensure its functionality. Therefore, having a wireframe ready helps you and your chosen app builder to see your thoughts and ideas for your app. 

3. Storyboarding

Storyboard

Do not forget to plan out your storyboard when you have created your wireframes. 

A storyboard is designed to visually display how each screen within your app will flow from one to the next. Also, it helps in making the developer understand how your users will navigate through your app.

For instance, storyboarding is useful for onboarding app screens. With these screens, users can navigate from the splash screen to sign-up screen to home screen, and more. 

Plan a comprehensive storyboard that helps your app developer (s) to have a clear picture of what they will need to create. Moreover, this helps in displaying any parts of the design that you may miss or did not initially consider.

To create a storyboard, you can use the same tools that have been used in making wireframes.

It is strongly recommended to test the prototype of your app during the development. Take notes on how your app’s UX/UI could be improved. It is better to discover any issues with your app design in the early stage rather than after your app has already been created.

SPECIFY YOUR APP DEVELOPMENT REQUIREMENTS

Once your mobile app’s design is complete, the next step is to jot down your requirements for the app developer before they build it.

A perfect way to specify your app development requirements is to describe it in the simplest way. It helps you solve the development issues with your mobile app. 

Following are the two most used app development requirements:

1. Create user stories

User stories

Creating a set of ‘user stories,’ especially for agile development, is preferable. 

Similar to creating audience personas, for making user stories, you need to take your users’ perspectives and describe their actions what they will be able to perform in your app. 

You can also use the personas you have created in the research stage. It will help you accurately build your user stories. Instead of focusing on how your users will perform it, you should try to give priority to each task of the user.

Describe the issue, not the solution.

The classic marketing approach is to consider the role, the goal, and the benefit, your users will get from your app.

2. Required documents

required documents

When you have completed creating your user stories, put everything together in a more detailed document. 

If you need a reference for creating user stories and templates for required documents, you can find them online with a quick search. Many guides are out there that can be a useful starting point for you.

Remember that your app is unique, so you should not follow the exact templates, as they may have been created with a different app in mind.

If you have made it this far, you are now ready to start building your app.

DEVELOP YOUR APP

While there are several options to get your app built, AppMySite WooCommerce and WordPress mobile app builder helps you create an app with a few easy steps. 

Now, it is time to ask a few questions again as like you have asked yourself during the research stage:

  a. What is your budget?
  b. When is your deadline for app development?
  c. What type of app do you need?

When it comes to answering these questions, your approach may change while searching for app builders to build your mobile app. 

Do not fret! You can split it up into two fundamental approaches – custom app development, and DIY app-builders.

Custom app development

app development

If you want to build a mobile app with a unique functionality, you should go for custom development. However, this option can be lengthy and harsh on the wallet.

Even if you want to build a custom app, you can either collaborate with a design studio or hire app development freelancers.

a. App design studios

App designing studios are the best choice to get your app developed in a more efficient way. However, you can expect to pay a top-end price too.

For instance, if you are going to build a native WooCommerce or WordPress mobile app, you can roughly multiply the cost for every platform you want to publish your app.

b. App development freelancers

Freelance developers can be found on various platforms, like Upwork.com, peopleperhour.com, and LinkedIn. 

However, for Android app development, you need to look for the one who has experience in Java/Android SDK. Similarly, with the case of iOS app development, you need to look for one who has experience in iOS SDK, Objective C, Cocoa for iPhone/iPad.

With freelancers, if you are paying much less than they are expecting, you may not see high-quality results.

You get what you pay for, thereby, consider going for the mid-high range freelancers if your budget allows. 

DIY mobile app builders

With DIY mobile app builders, you can build a mobile app with relatively common requirements. These app builders are faster and more cost-effective solution to build a mobile app instead of creating an app using custom app development. 

DIY app builders have been around for a while, and are an economical alternative to build an app. 

If you are running a small business, you can get app functionalities like coupons, product catalogs, or more.

Most online app creators will not require you to have coding or technical knowledge to get started. Even if you want to turn your website into an app without coding, check out AppMySite. This app builder helps you make your own app in a code-free environment.

Website to mobile app conversion solutions

If you have a website that has more functionality than DIY app builders allow you to incorporate into your mobile app, you can convert your WordPress website into a mobile app with AppMySite. This app will be a reflection of your website. All you need to have it built, published and maintained. 

This app builder also handles the app publishing process for you, saving time and effort on your part.

TEST YOUR APP

test your app

It is always a good idea to test your mobile app repeatedly during designing and development. 

With A/B testing, you will know the glitches in the app that you can communicate to the app builder. It saves you time, effort, and money in the long run. 

If you are building an Android app, you can install your app file on any device (computer or mobile) and test it in a live environment. This way, testing becomes extremely simple and something you can start immediately. 

On the contrary, for the iOS app, the case is different. You will need to download a particular platform, such as Invision or TestFlight to test your app. 

PREP UP FOR APP LAUNCH

launch your app

You have developed your new mobile app and tested it again, and again for bugs. Now, your mobile app is ready to launch.

Here are a few things you should consider while launching your new app that goes as smoothly as possible:

Check app store guidelines

Each App Store has different submission rules and regulations. Be it Google Play Store or Apple App Store. Make sure you read Google and Apple’s app submission guidelines to avoid any rejection and delays.

While there are many different reasons why an app could be rejected, we have compiled a list of the main reasons that can help you navigate the iOS App Store regulations, as it is not the case with the Android app. 

Suggested read: Your mobile apps are getting rejected by the app stores

Write an overwhelming App Store Description

If your potential users like the buzzing of your app, they are likely to open up the app page. However, the question is – Will they tap the ‘Download’ button? Yes, they will if you have written an apt app store description.

Your App Store description is one of your first chances to convince your users that this is the app they were looking for. 

Creating the most exceptional App Store Description is a vital part of App Store Optimization (ASO). Make sure you include the most relevant keywords in it to drive more traffic and downloads. 

To write a compelling, informative, and relevant app description, ensure you include keywords at least five times for maximum visibility on the App Store.

Suggested read: App Store Description – Five mistakes to avoid before putting your app on stores

Make the most of your media

Like app description, screenshots, and previews, videos also help you sell your app in the App Store. Make them count. 

Using high-quality screenshots and related videos help you show off what your app can do. Moreover, it also enables you to sell your app to a potential user on the grounds of in-app experience.

Do not design your screenshots, just like images — these have to be the actual screenshots of your app. 

You can also integrate description into the screenshot’s images and videos to capture your target audience’s attention. 

Conquer the world of mobile apps

This post was all about a brief introduction of how you can make your own app for your business, without any previous programming language knowledge or skills.

You must have found that there are many options out there to cut-down time and cost, specifically, if you are building an app via a DIY mobile app builder. 

Remember, you need to do your research, set up a deadline, and budget parameters to get started. Moreover, for building a high-quality app, you need to know your audience and research your marketplace thoroughly as well before finding an online app maker. 

The more you plan, the higher-quality results you are likely to have.

Now you know how to convert your WooCommerce website to a native mobile app. Therefore, the next step is to understand how to market your mobile app amongst a pool of users. 

As for now, grab this opportunity and contact AppMySite to build a premium mobile app for your online store. 

 

Build a dynamic community app that empowers your causes

Build a dynamic community app that empowers your causes

“It is not enough to be compassionate. You must act.” This quote by Dalai Lama covers the very gist and purpose of social work and community groups.

Many people around the globe are treading upon these lines to make the world a better place. By building community forums that serve various purposes, they are helping people and making lives easier.

With time and age, the advent of technology has also started shaping the existence and functioning of social help communities. In fact, internet has facilitated the communities and groups as online presence has widened their reach.

To strengthen the practices further, the communities are now turning to mobile apps. They are now creating app from their website to harness the technological benefits to the fullest. Read along and find out how community apps are changing the world around you. Ascertain the various aspects related to community apps and know how you can easily build one.

The definition & purpose of Community Apps 

Helping others succeed by building social apps

‘Community apps’ is an umbrella term for the various kinds of apps that serve various social purposes. The primitive function of community apps is to establish an interaction channel between people who are willing to come together to achieve certain goal or fulfil certain cause.

The term community app is as vague and vast as the term community itself. Community apps can be as basic as the app meant for the interaction of your schoolmates or as big as Facebook and Twitter that are connecting lives globally.

You can design, create and use a community app to serve any tailored purpose. It solely depends on your requirements, ambition and your innovative thinking. Today many organizations, entities and individuals are creating community apps to meet their goals.

DIY WordPress mobile app builder tools like AppMySite have brought apps within the reach of every individual. Anyone can easily build an app to allow people to come together to help the needy, share necessary information and respond to the happenings around them.

Types of Community Apps

To build an efficient community app, you must be aware of your requirements. It is important to determine certain factors and fathom the goals of the app. To help you categorize, we have discussed the features and purpose of the most common types of community apps below.

The most common types of community apps designed to serve social purposes are:

serving various purposes

1. Crowdfunding Apps

The concept of crowdfunding apps has gained huge popularity recently. If you search for ‘crowdfunding apps’, a plethora of names and options emerge. Most of these platforms cater to specific causes where people can choose their cause and organization and donate to the fund.

These platforms garner crowdfunding for various causes like helping ailing patients of chronic and fatal diseases, to provide relief in natural disaster or war affected areas, to help and financially support innovative talents, and much more.

Many platforms have become so popular that they don’t even market themselves anymore. People themselves swarm to these websites and apps to support the causes they prefer. You can create a crowdfunding app and market it well if you have the will, determination and virtue to help the needy. 

2. Volunteer Help Apps

As the name suggests, such apps usually focus on building a community of volunteers who are willing to provide manual support to various causes.

For instance, people can volunteer for cleanliness drives, free education campaigns, mass-feeding projects, health & wellness drives, blood donation campaigns, and much more.

You can build app-based online forums where people can sign up and choose where they want to volunteer for social work.

Volunteers helping old and young

3. Alumni Group Apps

Alumni group apps, as evident, are meant to build interaction forums for people who were once a part of the same educational institution, university, office, or more. These apps are gaining popularity as people are willing to connect with those who once belonged to their institution.

Alumni group apps can serve a variety of purpose like facilitating communication, boosting interaction, helping connect lost acquaintances, and more. People can also use the forum to raise funds for the institution, organize get-togethers, and post or seek job offers from their fraternity.

The options are endless and depends on how you are utilizing it. Hence, an app becomes a more organized space for interacting with your close community from your workspace, alma mater or other institutions.  

4. Religious Group Apps

Religion is arguably one of the most integral elements of our lives. Religious groups and communities have been in existence ever since mankind evolved. By creating apps for religious interactions, you can aid faith with technology.

As lives are getting busier and confined, people will definitely love the idea of getting religious and spiritual help on apps. Apps can be used to issue bulletins, share online sermons & tips, promote religious texts, and lot more.

However, you must make sure that your religious group app becomes a tool of introspection and support. It should unite and not divide the common people on religious grounds. 

5. Support Group Apps

A support group app can be made to achieve any goal. As the name emphasizes, the prime focus should be on providing support to people. The support can be extended in any form, say emotional, physical, financial, or plainly as you can think of.

Many support groups help people in locating certain places in a city by serving as tour guides. Some also help people in getting life advices on the issues they have been facing.

As stated, the purpose and technique can be a brainchild of the app maker. You can make a support group app to serve any humanitarian purpose.

Support Group Call Centre

Make the most of the resources

Apart from the common types of community apps discussed above, you can also ideate your own. Your innovation when blended with the right app maker technology, can do wonders for the world. 

However, to reap the best results, you must proceed with the right strategy. It will help you in utilizing your resources to the fullest. There are many factors that shape the success of your community app and help you in realizing the goals that revolve around it. 

To make the most of the opportunities, keep in mind, the points discussed below.

Manage resources and funds with mobile app

1. Determine Target Audience

It is important to have clarity and strong decision-making skills for absolute success. To build a great community app, you must possess the quality of foresightedness. It is important to identify your target audience and know the people you are willing to approach.

You can also carry out preliminary research to know the direction in which you should head along. Knowing your purpose, cause and target users is the prime requisite of the process of app building. 

2. Build app with DIY tools

Now that you have decided to get an app for your community website, you must know of the right tools. You can ditch the traditional methods that require hefty budget, hiring of technicians and long wait-time.

Take the smarter road and create app from website with a DIY mobile app builder. Fetch a builder-friendly tool like AppMySite and build a fully-functional native app in no time. You can easily create an app in a flexible budget and a no-coding environment. 

3. Enable Selling & Buying

Sell attractive, motivating and tempting merchandize and raise funds to support your cause, within the app. You can enable WooCommerce mobile app plugin by AppMySite and easily turn your WordPress app into a shopping app.

Allow people to shop from your forum, make donations or purchase subscriptions and earn revenue. You can utilize your creative and marketing skills to facilitate monetary gains. Get an app builder with Payment Gateway integration and in-built content marketing support to make it happen.

4. Strategize Promotion & Marketing

Only building and launching an app is not enough. You must also have a pre & post-launch strategy for your app. To get maximum downloads and earn high publicity, you can avail multiple marketing techniques.

Go for App Store Optimization, E-mail marketing, Content Marketing, Push Notifications, Video Marketing, Advertisements, Influencer Marketing or more. You can also use the referrals & rewards technique to achieve the initial downloads. The presence of a social cause, easily hooks people who are sensitive, so proceed accordingly.

Keep your users informed and updated by upgrading your tools and features. Also, enhance your communication channel and talk directly with the people as it is the key to success in any field. 

Video Marketing for Community apps

5. Analyze your Performance

It is very important to measure the impact of your performance. Monitor your app download strength, user activity and other elements to know what is working and what is failing.

You can also convince people to drop ratings, reviews and feedback. Analyze all the responses in good spirit and work towards making things better.

Bridge the gaps and engage with your users as ultimately, they are the ones who will shoulder your cause and make your drive successful. 

Let AppMySite catalyze your cause

Create community app with AppMySite 

“Alone we can do so little; together we can do so much.” The words of wisdom by Helen Keller convey the importance of team participation and seeking aid from relevant and reliable sources. Following this mantra, you can partner with AppMySite to strengthen your cause and ‘do so much’ for the world.

AppMySite WordPress mobile app builder can help you in building a great community app. It is easy, affordable, efficient and powered with AI technology. To build a native app, just register on the website and start.

You can go through this step by step guide to build your own community app in no time:

1. Register: Go to the website and enter your details to register and sign up. Enter the name, basic details and provide the link of your WordPress or WooCommerce website to convert it to app. 

2. Design: Design the app icon, landing page, banners and more. Add the buttons, categories and pages. Provide access to the data of your website by entering the necessary details and retain the information present on your website. Get help from the tool tips & tutorials whenever you get stuck.

3. Complement with Add-ons: AppMySite offers a wide range of addon products like White labelled solution, App Store Optimization and more. Avail these extra benefits to add more value to your app and your community. 

4. Preview & Publish: Once you are done, preview and test your app on a real device to experience your community app like a user. When satisfied, go ahead and publish your app on the relevant app store of your choice.

Wait no more! Go ahead and build your own community app in no time. Promote your app and strengthen your community service goals for the welfare of mankind. 

Best practices for creating engaging News Mobile App – A complete guide

Best practices for creating engaging News Mobile App – A complete guide

An individual spends an average of three hours per day on mobile apps. The battle to keep a user hooked to your app can be callous, considering the countless options available.

By building an engaging app, you are likely to hit more app downloads as well as retain your existing ones.

If you are running a news agency, and want to build a news app for a wider reach, design it with AppMySite Mobile App Builder for WordPress. It helps you create your mobile app with user engagement in mind.

In this post, we will discuss the most actionable UX best practices that you should consider while creating a user-friendly and engaging news app. Let us take a look:

Display the most relevant story first

display relevant story

It is an important step to display the most recent or top story first to your app users.

If you have one article as the primary focus instead of having a carousel with multiple options, it will help you increase your Click-though rate (CTR) to that article.

Carousels are often ignored while functional, and your app users will only get to see the first frame in most cases.

Notre Dame University tested a carousel and found that only 1% of their total visitors clicked on it. 84% of those visitors only interacted with the very first slide.

Rather than introducing a carousel, draw your user’s attention to the most famous story of the day, when they visit your news app.

Track your changes to page views for your top post, which will increase when more and more people are clicking through to your top story on the app.

Keep your user’s attention with list views

list vilist view in appew in app

Add a layout for your content that matches with it while you are creating an app. The two most common layouts for content-related apps are:

1. Grid View
2. List View

For an eCommerce app, a grid view is preferable because shoppers would only want to see images of the products with a small description.

Conversely, for a content-heavy app, like a news mobile application, a list view is the best choice. With list views, your app users are primarily reading the text to decide on which option to choose.

Users want to see a visible text in a news app. Most of the news apps choose to add a thumbnail image to improve the visual appearance of the list page.

If you add your app content in list views, the most relevant content will be at the top of the list, while the less relevant posts will be closer to the bottom of the page.

When you make these changes in your app, you can track time and page views in your app. With a list view, your users can see and access the most relevant content. Also, they are more likely to click-through from the list and view your content, and will spend more time in your app.

Increase subscriptions by allowing registrations

app registration

Including a feature of ‘create accounts’ in your news app enable your users to register on your app and use their accounts to read the most happening content first. It will help you gather the most useful user’s data, such as your app reader’s loyalty and the type of content they are interested in.

You do not need to re-invent the wheel here. Many news apps can help you place your login button to make it easy for your readers to find.

For instance, popular apps like the New York Times and the Financial Times place their login option as a primary call-to-action (CTA) in the sidebar.

If you are making the registration process easy for your app users, it will bring more benefits in the long run. Registered users are more likely to convert to paying subscribers, according to Wired.

With the addition of the ‘registration feature,’ you will see an increase in the sign-up rate. You can also re-engage your existing app users with the registration.

Help users find content with categories

content with categories

If your app readers want to access different types of content, you need to provide an easy way to them. Adding ‘content categories’ to your main app menu is the perfect way to do this.

A ‘categories section’ will not take up much space on your app screen. However, it offers users a simple and effective way to navigate around your news app.

Once you add the categories section to the app menu, you will find an increase in page views. Instead of sticking to one content category, your app readers will end up discovering the content in different categories that interest them.

Get more users by encouraging social sharing

social sharing in app

Allow your readers to share your content with their network on social media. Adding a ‘native social sharing button’ to your news app increases the sharing power of your content and reduces the effort it takes to share an article. Users can now share your content on their social feeds in just a few taps, increase reach, and brand visibility.

If your content is being shared socially, it is a signal to Google that your content is relevant. Moreover, your content receives a good volume of social shares and is more likely to have more visibility in Search.

By adding this CTA button in your app, you will see an increase in new users who are coming from social media channels.

Keep your users engaged for longer with related posts

app user engagement

Give your users a bait to stay and read more of your content by adding a ‘related posts section’ to the bottom of your article pages.

However, related posts need to make sense. You cannot add just a random post from your app. Using WordPress, related posts plugins give your app users suggestions to read.

When you add a ‘related posts section’ to your app, it will increase your page views and reduce the bounce rate as users will start exploring more pages on your app.

Leverage the estimated reading time to increase time spent on page

reading time on app

The average adult spends almost 5-6 hours with digital media per day, and only part of this time will be spent reading your content. Incorporating an ‘estimated reading time indicator’ to your news app UX can have a substantial effect.

You need to be transparent about the length of your article. With this transparency, your app audience is likely to commit to reading them. Even if your articles are long, your readers will not get away without reading them.

A study shows that content publishers who regularly post their content over 1000+ words, their bounce rate has dropped by 13%. It means a simple change can lead to a significant traffic increase to your news app.

Find a host of WordPress plugins that enable you to add this feature to your app easily. With this feature, you can expect your user base to increase as now they are more likely to commit to reading the articles.

Increase free-to-paid conversions by making your premium options obvious

free-to-paid conversion

Add a subscription or membership plans to generate revenue from your news app. You should make this mandatory. Do not worry! A small button is not going to turn your readers away from your app.

A Call-To-Action (CTA) button will help you make your non-paying readers aware of your premium options. These options also improve the chances that your users will sign up for a paid plan in the future.

For instance, The New York Times shifted their paywall and subscription call-to-action dynamically depending on how much a user engages with their content. Also, they start warning free app readers about how many stories they can read in that month.

After implementing a call-to-action (CTA) button for your premium content, make sure you can track your Free to Paid Conversion Rate. You also need to consider that Click-Through Rate to your payment page should increase.

Increase user engagement by 10x with social-logins

app social logins

After adding a feature of registration and paid-subscription, your registered users want a great app experience. A simple upgrade over an email and password-based login portal is to add a social login system.

Easybook, a company with 1.5 unique visitors per month, for example, implemented a social login and saw a 68% increase in user engagement.

Implementing a social login will give you a colossal lift in user engagement. That way, you can streamline your sign-up process by offering your readers a choice as they ar already logged into one of the social channels on their phone.

By adding social login to the sign-up process, you can expect to see more of your users will regularly sign in. With this feature, you can also see a higher conversion of non-registered to registered users.

Grow subscription revenue with in-app subscriptions

in-app subscriptions

One of the ideal ways to let your users quickly buy a subscription is by introducing an in-app subscription in your news app. 

The New York Times, for example, added this feature, and in just a few taps, their users can choose their subscription plan and start reading their premium content.

Integrate your payment gateway with Google and Apple Pay so that your subscribed users can easily make a payment from your app. Moreover, it will have a significant impact on your checkout conversion rate, which allows you to increase your subscription revenue.

With in-app subscriptions, the conversion rate of users who subscribed to your app will increase, which simply reflects in your Monthly Recurring Revenue (MRR). 

Make ads user-friendly

user-friendly ads

The advertising methods, such as native in-feed advertisements are UX-friendly that helps you generate more revenue, and provide a better user experience to your app readers.

In-feed advertisements are user-friendly as they match and fit seamlessly with your existing content style. 

Well, the differences are minor. However, you need to be transparent with your users. For instance, if you include sponsored content, make sure to label them as Sponsored.

Where the regular posts include an author name, the in-feed advertisement shows ‘Sponsored.’

As in-feed ads are user-friendly, they are effective ways to generate revenue. Similarly, they maintain the unique styling of your mobile app and does not hurt the app user experience.

With user-friendly ads, you can see the Click-Through Rate on your ads will increase. You can even expect your users to spend more time on the page if the ads are of high-quality and are relevant. 

Build a user community by encouraging comments

app community

Users commenting is a powerful way to increase user engagement with your articles in the app. Adding functionality for article commenting increase your app downloads. 

The New York Times and Medium, for instance, display the number of comments an article has to its users. Also, the number of comments can be used to measure the popularity of your content. In the NYT app, there is a section of ‘picks,’ where users can filter the article by the most popular comments about that article.

Rather than limiting user’s engagement to social media, increasing engagement within your app is the best tactic to encourage your users to spend more time and engage more with your app content.

A ‘comments’ section helps you increase the time spent on your articles as they are likely to spend time engaging with your app. 

The final words

Now that you know the best practices for creating engaging News Mobile App, all you have to do is ensuring that your app is user-friendly, increases user engagement helps improve your metrics and bottom-line.

By tracking your changes in the app, you can easily observe improvements in your crucial app metrics. This way, you can quickly ascertai if these changes work for your app, or do no.

The UX features of the news app mentioned-above are essential to consider if you are thinking of creating one for your news website. 

AppMySite online app creator can create a mobile app for your news website and also help you improve reader loyalty and engagement.

To know more about app-building, drop us a line today. 

E-commerce app vs e-commerce website 

E-commerce app vs e-commerce website 

We live in a world where smart phones have become extremely ubiquitous. This is the chief reason for businesses to offer services on a move, through apps and responsive websites.

Offering services on a mobile phone is no longer a luxury, it is a necessity. E-commerce business particularly, must understand the prominence of making themselves available on a mobile device.

In this post, we will discuss the strengths and weaknesses of the both the platforms. Let’s get started:

Responsive website

Responsive web pages

Most e-commerce store owners already have a website that is responsive and works well on a mobile device browser. Now, we are here to find out if it is possible to sustain on responsive website only. Let’s look at the advantages first:

  • Small online business go with responsive website because it is within their means. Besides being more affordable, the development of a mobile site takes considerably lesser time as compared to mobile apps. Additionally, the cost of maintaining an app is higher than a mobile site. Since this technology is cross platform, companies don’t have to burden themselves with publishing them on different app store or develop them for multiple operating systems.
  • Without spending too much money, it is possible to provide the comfort of shopping online on a mobile device through mobile websites. This platform is nearly as accessible as a mobile app is. The added advantage is that you don’t have to download it like a mobile app.
  • Like we said, even though you don’t spend too much money, you are still receiving a lot of traffic from potential customers. Users can simply find you on browser and visit your website on their browser and also share it through a simple URL.

We discussed some fairly good reasons for e-commerce stores to only stick to responsive website. Let’s talk about their shortcoming too:

  • Unlike apps, responsive websites are very limited to user experience. Since they need a robust internet speed to run smoothly, downloading a page can be a nightmare if your internet is a little slow. The features too, are very limited as compared to apps. For instance: once customers leaves your mobile site, there is no way of reaching out to them directly which you can easily do with apps.
  • The possibility of a customer coming to a mobile website is much lower than a shopping app. Most times customers forget the name of the website they once visited. This is one of the prime reasons for lower conversion rates on a mobile site.
  • Before completing a transaction, most customers abandon their cart. Prominently, customers don’t feel comfortable sharing their credentials each time they place an order with you. If they process can’t uninterrupted, the customers are more likely to get frustrated.

E-commerce app

WooCommerce native app

Mobile apps have expanded their market globally over the past few years. Can the reason for their popularity be the vast pool of benefits they embrace? Let’s talk about the pros of shopping apps:

  • Research studies have proven that an average person spends over 80 percent of his/her time on an app and only 10 percent on a mobile site. This clearly explains that customers prefer spending time on a mobile app over a mobile site.
  • Once you get a customer onboard, the chances of gaining their loyalty is much higher as compared to mobile sites, which a customer may not even remember after shopping for once. Apps are a better solution for customer loyalty.
  • The seamless user interface that you can offer on a mobile cannot be compared to mobile site. A host of features that apps extend increases the time a customer spends on the app. Additionally, apps have an excellent UI that allows user to effortlessly navigate to any page and see more relevant products in lesser time.
  • Shopping apps overcome the problem of abandoned carts. The stunning user experience helps in building brand recognition and trust among customers, which multiplies the conversion rate significantly.
  • Businesses can offer a more personalised shopping experience to the customers with an app. If your app allows customers build their profile by adding their shipping address, name, email ID, mobile number and profile image, they can save time every time check out.

It is easier for businesses to have customers hooked to their apps because of the exceptional user experience they offer. However, we will not deny that shopping apps come with a few disadvantage too. Have a look:

  • The most challenging job after developing an app is persuading people to download it. Even if your app can be downloaded at zero cost, building trust among people can be extremely tricky. If you don’t have a solid marketing strategy in place, your mobile app can be a failure too.
  • Developing a mobile app can dig a hole in your pocket, especially if you are a small business. Whether you hire a freelancer or a app development company, the cost will be much higher than you evaluate. Additionally, it can take months to build a decent mobile app. AppMySite is a reliable online app creator, that instantly delivers a full blown mobile app.
  • The pain of selecting the right platform to develop your shopping app can be excruciating, especially if you don’t have a technical background. Some businesses build hybrid apps because of low cost of development and are never happy with the performance. Building a native app can be an expensive affair which you can easily overcome by signing with AppMySite that turns website into app on a native platform.

Conclusion 

Ideally, it is important that businesses have the best of both the worlds. If you have a website then there is no reason why you shouldn’t make it responsive and make it mobile friendly.

You can always tap unique customers through your mobile site. You can pitch these unique customers to download your mobile app and treat as an additional marketing channel.

Mobile apps have been the vogue for a long time now, and they are certainly here to stay. Build your mobile app to create a community of loyal customers for increased revenue and brand awareness.

The main disadvantage of building a mobile app is the hefty investment. You can easily rise above this problem by going with AppMySite’s WooCommerce App Builder. You can build your app at zero cost in a code free environment. Once you are happy with the look and feel of the app, you can test the functionality on a real device and upgrade to a paid plan to publish the app on Apple App Store or Google Play Store.

Build a full-blown mobile app that looks incredible but still perform wonderfully. AppMySite uses native environment to create app which means that they offer excellent user experience and a host of features.

Your online gift store business is incomplete without an app

Your online gift store business is incomplete without an app

The art of gifting has been parallelly evolving with the growth and progress of mankind. With time, technology has started defining and influencing this sector as well. As lives are getting busier and the world is confining on our palmtops, people are opting for smarter, quicker and technically advanced gifting solutions.

The global gifting market is estimated to cross the $475 billion mark by 2024. As many people are buying and sending gifts through web, the growth trajectory of the online gifting industry is bound to increase. However, as mCommerce (Mobile Commerce) is rapidly taking over eCommerce, it has become necessary to complement your online business with an app.

With the availability of free online app maker tools like AppMySite, it has become easier to get an app for your business. But, before you proceed to build an app for your online gift store, you must be aware of the various aspects of it. Read further and discover the essentials of having an app for absolute success.

M-Commerce – the future of commercial growth

mCommerce is the future of gift store

The number of mobile phone users is set to cross the five billion bar this year. With more than 2.47 million Android apps and more than 1.8 million iOS apps on the stores, there is no question of not having an app for an online business.

To make the most of the opportunities, you must harness the potential completely. However, before you proceed to make your own app with AppMySite, you must know about the benefits.

The most significant advantages of having an app are as discussed below:

Convenience & Ease:

It has been assessed that mobile apps are 63% more convenient than websites. By complementing your website with an app, you offer the ease & convenience that your users seek.

Accessibility & Speed:

Mobile apps are quicker and more accessible as compared to websites. Even less tech-savvy people can easily shop on mobile apps and exercise the features. Mobile apps are easier to maintain even from the business owner’s point of view.

Increased Session-time:

It has been studied that people spend more time and money on apps. Unlike websites, people don’t just shop on apps and close it never to return again. Therefore, the revenue through mobile apps registers more numbers.

Enhanced Brand Value:

Once a user downloads your app, it becomes a permanent representative of your brand in their phone. Your app icon constantly reminds the user about your store. Thus, an app boosts brand recall value and strengthens your brand identity.

App features that can elevate your gift store business

To make the most of your resources and to harness all the benefits of mCommerce, you must ensure that the app you build has all the necessary features that make it highly functional and desirable. You can seek the features listed below for total success.

Responsive & Fast:

Get an app builder that creates AI powered, responsive, fast loading and intuitive apps for Android & iOS users. Only settle for native apps as they are capable of using the resources of the device and easing the experience of the users.

Alluring Design & Layout:

Ensure easy navigation and user-friendly interface to allure readers to spend more time on your app. Use all the tools & features wisely to offer unmatched experience. The design, screens, landing page and more, should all be aesthetically appealing.

Personalized Appeal:

Customise stories, offerings and updates differently for different users. Keep your app and website in sync for retaining the identity. It will help your existing users to relate with your brand’s app. Also study and analyze the purchase pattern of your buyers to make personalized offerings.

Marketing Tools:

Use marketing tools and resources creatively and innovatively. Look for an app builder with in-built Push Notification dashboard, Social Media integration and more. Build community forums where people can interact with each other and the company. 

Multilingual Support:

The app builder should come with this viable feature to help you cover a wider demography. Having an app with multi-language support gives your brand a global exposure and wider reach. It also helps your users feel more related to the brand.

Smart product search:

The aim of your app should be to help the buyers in meeting their shopping goals. The app should have smart searching, filtering and sorting features. Help the shoppers in selecting the perfect gift to suit the occasion by smartly categorizing the products.

Seamless Checkout:

The cart should be dynamic and allow buyers to add as many products as they want. Integrate multiple payment gateways to give more checkout options to your buyers. Also allow them to apply discount coupons, referral codes and more at the point of checkout.

March ahead with a sure shot strategy

Successful marketing strategy

It is great if you have decided to complement your gift store with an app. However, as you proceed, you must move forward with the right strategy to make the most of your resources and time.

Few significant factors that you must look for and apply, have been enlisted below.

Affordable & Quick:

You can ditch the traditional methods and opt for more affordable DIY solution like AppMySite. It is an elegant mobile app builder for WooCommerce that comes with flexible pricing plans. You can create an app in few minutes and also preview it before you proceed to publish it on store.

Builder-friendly tool:

Look for an app builder that is affordable & quick and yet makes no compromise on quality. The interface should be friendly & seamless and the environment should be coding free. The tools should be intuitive enough to help the builder in making the app and publishing it.

Optimized App:

Do not just sit back once your app is on the store. Keep optimizing and updating your app. You can also do primitive survey and A/B testing to check the response of your users. Study the feedback and make changes accordingly. It will help you in getting better ranks on app stores and also increase the visibility of your app.

Marketing Strategy:

Have a robust marketing strategy to promote your app and advertise it well. You can opt for the traditional marketing methods or go for other alternatives. You can go for social media advertisement campaigns, Influencer Marketing, Content Marketing, Push Notifications or more.

Performance Analysis:

Analyse the response of your users, their session patterns, feedbacks, response, comments and more to get the insights of your performance. Also keep a track of the number of downloads and installations of your app. This will help you in determining and designing your marketing goals.

Don’t be a procrastinator

Convert online gift store to app

Now that you are aware of the benefits of complementing your online gift store with an app, it is time to proceed. You can easily build an app with AppMySite mobile app builder for WooCommerce stores. It comes with all the essential features and ample tool tips.

To create your app with AppMySite just follow the simple steps listed below:

Register: Sign up on the website and provide the basic details related to you and your WooCommerce store.

Build: Start building your app and personalize it. Design the layout, screens, landing page and more. Integrate your website with the app to sync the data and features.

Preview: Test your app on a real device before you proceed to upgrade and publish.

Publish: Choose you users (Android &/or iOS) and proceed to publish and submit your app on the relevant stores.

That’s it! You can sit back and relax once the app is submitted to the app store for approval. AppMySite will notify you when the process of approval is completed by the relevant app store.

As stated, it is the easiest way of getting an app for your store and utilizing the opportunities of mCommerce. There’s no need to wait anymore and lag behind your competitors.

Go ahead and grab the opportunity TODAY! Contact AppMySite to build a premium app for your online gift store.

 

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app monetization techniques – A complete guide for the year 2020

Mobile app development is not-so-easy. There is so much that goes into it. 

However, the question is – 

While thousands of apps are being launched every day, how can you expect your app to make high conversions?

Converting a website into an app is the baby step. However, this step is followed by a number of modules, and one of them includes app monetization.

App monetization involves planning and strategising on how to make money with an app. The app monetization techniques are not only confined to the new app. In fact, these monetization techniques work the same if an app is already out in the app stores.

While there are many ways through which you can generate money with an app, but you need to figure out the best of them that rings with your app.

Let’s dive into the structure of app monetization strategies that will help you inflate the return on investment (ROI) of your app:

What is Mobile App Monetization?

It i just a way to make money through an app. Simply put, if you are investing in something, there should be a return for everything that goes into it. And the same goes for mobile apps. 

Collecting user’s data and sell it to third parties, like advertisers, is the most common way of monetizing via mobile apps.

However, the majority of the apps are free in the app stores that surprisingly comprise the Google Play revenue. And there is a reason behind it.

According to a study, 51% of people often check apps on their phone one to ten times a day. Moreover, around 25% of people open apps eleven to twenty times a day. 

A user approximately spends more than two hours on accessing mobile apps. And it is increasing day-by-day. 

The dominance of mobile apps is related to the ease of use and access. Therefore, the easy accessibility of apps pushes people to spend more time on apps. 

If you are up with building an app and planning to release it sooner or later, get it made with AppMySite WooCommerce mobile app builder. Moreover, mobile app monetization techniques help you capitalize on every penny that you may invest in your app.

How to monetize mobile apps?

When you are planning to incorporate mobile app monetization techniques in your mobile app, first, you need to know about your target audience. It will help you understand your user’s behavior and the way they may use the app. With users’ insights, you can approach your clear goal of monetizing the app.

Think about your users, their app journey, and then make the most sense to monetize your app accordingly. Well, it also depends on whether the app is free or paid. 

A free mobile app can be downloaded and installed without paying any charges. Conversely, a paid mobile app requires the user to pay out some bucks even for downloading it. Use this massive pool of revenue through building a mobile app for your business via a free app maker and considerably add the same to your annual income.

Remember, every mobile app works differently. This is why it is necessary to choose the best-suited strategy that could monetize your mobile app in the best way possible. When it is all about generating revenue for your business, there should be no escaping from opting for the right strategy that could drive you more revenue.

If you are looking further for opting an app monetization strategy, here are the strategies that could bring success, visibility, and increased revenue for your mobile application.

What are the key app monetization models?

Understand the three types of app monetization models before you start implementing them to monetize your app. These models will help you make the most out of the app.

1. Effective Cost Per Mile (eCPM) Model

This is the most preferred app monetization model for the app publisher. 

The technique offers some rewards irrespective of the actions taken by the user in a mobile app. It is calculated by using the following formula:

eCPM = Total Earnings/Total Impressions * 100

Here, total earnings are the revenue generated by the app publisher with a specific advertisement. Total impressions are the number of clicks that are registered with that ad for an ad campaign duration.

2. Cost Per Click (CPC) Model

This app monetization model is regulated by a mobile user who is taking action on an ad. Unlike eCPM, this monetization technique attracts a diverse pool of advertisers who aims to deliver a better return on investment (ROI).

However, if this model could not generate a high click-through ratio, it will not be fruitful, and the chances of its failure become high. Even you cannot predict the revenue. It is calculated by using the following formula:

CPC = Total Ad Spend/ Total Measured Clicks

Here, the total ad spend is the sum spent on the ad campaign, and total measured clicks are the number of clicks recorded over a period.

3. Cost Per Action (CPA) Model

An app publisher can generate app revenue only when a user takes a specific action like clicking on the advertisement, downloading the app, utilizing the app, making in-app purchases, and more.

This app model offers handsome returns on such advertisements. Unlikely, it also calls for a variety of frauds that are difficult to detect by the app publisher.

For this reason, you need to choose the best-suited app monetization model for your mobile app to generate high returns. Let us take a look at some of the best strategies –

What are the best Mobile App Monetization strategies?

Here are the best ways to monetize the mobile app that could bring you a handsome return on your app investment.

In-App Advertising

Mobile Advertisement

The best way to monetize a mobile app is the in-app advertising. 

In-app advertising trends are simply shaping the mobile industry. However, there are many trends in-app advertising, but this method is more successful. It is because online advertising is huge and carries a massive potential to grow further. 

According to the statistics from all across the globe:

  • 95% of Google’s revenue comes from advertising
  • Internet advertising revenue is expected to increase $200 billion globally

These stats depict that there is enormous potential in online advertising. This advertising promises to bring back the core value of your chosen revenue model.

However, it is essential to formulate a plan on how you will display the ads because no one likes ads. Users do not want a series of ads popping out one after another in their browsing experience. In that sense, you need to seek a way out that does not harm your user’s app viewing experience. 

You can include online advertising in a variety of ways, and they are:

  • Displaying ads on mobile apps or company websites.
  • Be definite with your ad network, including Facebook, Google, LinkedIn and Twitter.
  • Go for a marketing strategy that is similar to marketplaces, such as Amazon.

In-app advertising is of many types that can be exercised in an app monetization model. 

Here are some of the best:

Video Ads: You will be paid when the user watches an in-app ad video. As per the Google insights, an increase of 22.6% is expected mobile video ad spend, which is around $15.93 billion.

Offer Walls: Users are being rewarded with virtual content or additional in-game features if they are completing an action. You can offer this advertising with an effective cost per mile model.

Banners: App screen full of banners help you consistently display the leading products and services of your business. However, putting up banners doesn’t generate much traffic.

Notification Ads: These ads are popped up in the notification bar to make the app user aware of the ad’s presence. 

Playable Ads: This advertising allows users to experience the app before downloading it. Also, this helps you cut down on unnecessary downloads.

Generate leads through affiliate marketing

Affiliate Marketing

Affiliate marketing is another app monetization technique that could bring visibility and the revenue back to your business. This kind of marketing majorly depends on how third parties can promote another company’s products and services. These third parties can then earn a piece of the profit for selling others’ products. 

Affiliate marketing can earn you the following advantages:

  • A referral for praising others’ services or products
  • A new sales medium for the company

With Affiliate marketing, both the company and the clients get something in return. Therefore, it is such a marketing that is liked and praised by the users. 

When users buy a product or service by following a link posted within an application, you can earn a commission. This way, if you host advertisements on your mobile app, it could bring additional traffic to your brand. Also, this helps you generate leads for your app.

In-App Purchasing

In-app purchasing

One of the most excellent ways to monetize mobile apps is in-app purchasing. This strategy has proved to be a boon for marketers as well. 

It is a simple strategy with the apps that come for ‘free to play,’ but in actuality, it is a ‘pay to win’ model.

Let’s understand this strategy with an example:

Niantic, the developer of the famous Pokémon GO app, exercised in-app purchasing strategy to make the game viral among youngsters. This strategy helped and got over 550 million registered downloads and helped the company to make $470 million worldwide. The game was never about winning, though.

Sooner, the company has outdone its monetization strategy by introducing an egg hatching option. To use this option, users need to buy incubators to hatch the eggs. The company’s strategy worked again and users started buying incubators to hatch as many eggs as they can.

The game still generates $2 million in revenue daily.

In the same line, if you want to get high revenue, make your app available for free. Add more functionality, sooner or later, and ask your users to pay for it. 

Subscription

Subscription

If you have introduced your mobile app that does a specific task regularly for your customers, you can monetize your app by offering the subscription. 

The subscription model works best for mobile apps that deliver content only. If you are running a mobile blogging app built with WordPress mobile app builder, you can offer the content to your users for free of cost. However, to continue receiving the content, users will need to pay a subscription fee.

An excellent example of the subscription-based app monetization model is here:

A mobile application owned by Forbes, the globally-renowned business magazine, opted for a similar strategy to monetize it. The mobile app offers different subscription plans to users. Moreover, the users can choose any of the plans as per their needs. 

These subscription plans are strategically developed with several promotional activities. The longer the period a user chooses, the less they will have to pay. Conversely, selecting a shorter subscription plan will cost them more.

The freemium model

monetization future:

Another excellent way of collecting revenue from users is the freemium model. Digital mobile apps generally follow this model. 

In this model, you can offer the app for free at first and then ask users to pay for unlocking a more advanced version. If users are impressed by the app’s functionality and features, they are sure to pay a little more for it.

With the advanced versions of the app, that is always more-feature rich, you can quickly generate money through your app.

Sponsorship

Sponsorship

If you are unable to get success with the ads, you can get sponsors for your mobile app. It is a great option that can be experimented in partnership with advertisers. 

With this monetization model, you can offer relevant rewards to your users when they complete any designated action within the application. Earned revenue can then be shared between you and your advertisers.

This sponsorship model helps you take ad-personalization to the next level altogether. Ad-personalization further helps in enriching customer engagement and monetizing the mobile app by offering real value to your users.

You can opt to earn revenue for your mobile app in many ways, some of them are:

  • Sponsor banner: This brings strong visibility to the app as they are evident, increase revenue.
  • Sponsor tweets: Tweeting is a great medium for you to encourage users to converse on social media.
  • Sponsored polls: Introducing pooling within the app holds the capability to bring the traffic right.

Paid downloads

Users need to pay once for downloading the application with paid downloads. You can sell your mobile app in the app store, which is one of the different ways of generating revenue.

It is essential to embedding brand-new features and functionalities into your app to monetize it. If your mobile application offers much more valuable to the users that other apps fail to deliver, it will get extended visibility.

While there are many apps available free of cost, it becomes difficult for the users to convince them to download the app and pay for it. 

The strategy of offering paid downloads is a challenging one. Therefore, you need to re-think on how to monetize apps with this model, when:

  • your app provides value over free apps
  • you do a robust app marketing
  • you want to link revenue directly to the app downloads
  • you are marketing your app under a brand name

Give your users guaranteed exceptional app features to increase app downloads.

Software-as-a-Service (SaaS)

Software as a Service

Provide your products or services to your users that are specifically designed to suit their subscription approach. In that sense, Software-as-a-Service (SaaS) is proven to be an attractive option for your business.

It will help you lock your users in the long-term payment commitments. This way, your users’ commitments further contribute to a valuable lifetime relationship with your brand.

If SaaS suits your business, it can help in increasing the revenue along with assisting you in securing an income stream.

SaaS has many approaches that help you bring revenue to the business. The most popular ones are:

Pay as you go: You can charge your users as per the specific plan to generate revenue. Companies like Amazon rely on the same that helps them to grow their revenue scale.

Tiered pricing: You can divide your services into different levels based on the usage amount that a particular customer pays. It is one of the most common monetizing strategies used within SaaS. 

White labelling

White labelling

White labelling is the practice of selling a product or service under the brand name of a company who markets it, instead of the company who have manufactured it. Simply put, a company produces a product and sells it to another one for further marketing. To the users, the product shows under the brand name it is marketed by.

This monetization model generally suits the ecosystem of mobile app development. It is proven to offer certain benefits. For instance, an app is developed for providing the best user experience and then sold to other companies having an excellent marketing model that can take the app to the final user.

Many brands prefer getting a ready-to-use mobile application to market it under their brand name. It means another company does not need to build an app from scratch, saves high development cost.

In the white labelling model, both sides can work on their expertise. The mobile app builders can focus on actual product development while another company can take care of the promotion, distribution, and advertising.

Email listing

Email listing

Listing emails are an excellent medium to get more engagement from your users. 

You may be wondering how emails can help you generate revenue through an app? But the fact is, it is an exceptionally effective way of app monetization strategy. People generally do not change their email addresses regularly, and it becomes accessible for email marketing campaigns.

In email marketing campaigns, promote your app to make people aware of it. Users today usually communicate through emails, which increases the chances that the email sent will be read.

Attaching an email subscription form to your app is bound to work exceptionally well while users download your app. 

SMS marketing

SMS marketing

App marketing with SMS may sound like an old-school technique. However, you canno overlook this strategy to monetize your app. 

Well-proven strategies, like SMS marketing, at times, perform far better than the new ones. SMS marketing sits atop all other advertising techniques as it doesn’t require any special preparations.

Today, everyone has a smartphone. Therefore, SMSs can be exchanged at any moment. You only need to have the database of smartphone users contacts to market your app via messages.

The final step is to create compelling content that should be appealing enough that users get encouraged to read the text. Try to keep the tone of the message polite and humble.

Crowdfunding

Crowdfunding

Last but not least, crowdfunding is one of the best app marketing and monetization strategy. It is a process where a project is funded publicly over the internet. However, the method can become dicey when you can not be sure of the amount the public will fund for your project. 

According to startups.com, crowdfunding is expected to reach $300 billion by 2025. They have also claimed that the success rate of a crowdfunding campaign rises to be around 50%. Even about 78% of the crowdfunding campaigns will exceed their goal. 

Some of the best-known crowdfunding platforms that can generate funds for your app are Kickstarter, IndieGoGo, GoFundMe, Patreon, RocketHub, Razoo, and crowdfunding channel. 

The crowdfunding channel is highly unpredictable. Thereby, the revenue generation cannot be stable over it. Crowdfunding can also be considered as a proven strategy to draw some extra income for the app.

How to monetize apps in the future?

monetization future

Mobile apps are here to stay. Therefore, with an expected mobile ad spend, which is estimated to hit $70 billion this year, the buzz has become louder. 

Every app is different and works differently. Therefore, all the mobile app monetization strategies listed above may not suit every app. For this reason, you need to keep experimenting with your strategy to the time your app revenue does no swell exponentially.

No wonder with time, many of these app monetization strategies will fade away. For instance, ad blockers may not be a good idea in the long run. But if the native apps will be in trend, then it won’t affect app monetization because ad blockers do not work within native apps.

The ever-increasing competition can also hamper the ways of mobile app marketing and monetization. It may also encourage users to shift their focus towards in-app ads.

App monetization strategies explicitly unfold the manner you can connect with your users and how it can be evolved and transformed in a way that suits the audience, rather than following the herd of sheep.

The upshot

These were the best mobile app monetization methods you could opt for your app’s success in the year 2020. Every practice explained in the post has its advantages that may or may not suit a particular app marketing strategy. Thus, the trick lies in choosing the best monetization strategy depending on the type of app business you have.

Remember: you should employ the best app monetization strategy for your app. Also, you need to understand that there should be separate planning for deploying the monetization strategies for the Android app and iOS app.

Furthermore, it is crucial to figure out the benefits of each of the above discussed strategies to make high profits out of these app monetization methodologies. You can monitor all of these strategies with Google Ad Manager and Google’s Ad Mob, once you go with the process of building an app with AppMySite mobile app builder. 

How a mobile app for school ensures smooth parent teacher interaction

How a mobile app for school ensures smooth parent teacher interaction

Parents of the modern era are involved in impacting a child’s education more than ever before. They prefer schools with modern facilities and best infrastructure to ensure their child receives the best.

In the current scenario, school’s too, expect parents to be equally involved in impacting the education of their children. The contribution of a parent in a child’s life plays a big role in his/her achievement in the school.

Schools are on the path of enhancing the communication channel with parents through personal meetings, emails and text messages, all to keep them UpToDate.

The ones that are technologically advanced, are taking innovative measures to keep the parents in the loop. Mobile apps are one such discovery for school to enhance their communication with parents. Apps include various features such as blogs to keep the parents informed about significant activities, information on unscheduled holidays and much more.

Let’s look at different features of a mobile app that can enhance the parent-teacher relationship in your school:

Easily accessible information  

Information

Every school has a website that acts as a digital bridge between parents and schools. Now imagine if you could offer every information on your website in your app, without spending a fortune.

Your mobile app can be a pivotal platform for providing important information to parents right on their smartphones. In the same light, teachers could simply download the app on their personal phones and get connected to parents instantly.

The pervasiveness of smartphones makes it easier for every parents to download your mobile and stay updated every minute. This eliminates the need to fire up the website on a laptop or desktop. The benefit of staying updated helps to avoid situation when they receive overwhelming information all at once.

AppMySite is a great WordPress Mobile App Builder for schools that can help convert your website into a robust app. Building a mobile app doesn’t necessarily have to be months long journey that involves heavy cost. For starters, you can build your app for free and test it on a real device.

Scheduler for planned activities 

Parents are extremely curious about the activities of their child in the school and look forward to being well-informed. Some schools use text messages to inform parents about important events and unplanned holidays. However, there is no other way to reach out instantly to the parent to update them about the activity of the child.

A mobile app can overcome this challenge by featuring an in-built calendar for the parents to review. Teachers can regularly update this calendar by feeding in activities each day. In place of shuffling the school dairy every day, this feature can help the parents to be well prepared for daily activities well in advance.

You can also choose to set push notifications to parents on important occasions such as annual day, sports day, scholar day and more. Additionally, you can allow parents to book appointments to meet through the calendar.

Push notifications are a better alternative to emails and text messages because they are difficult to miss, especially if they are from the child’s school. Furthermore, these notifications can act as reminders for approvals from parents for upcoming trips, seminar participation and more.

Digital access to directory

Digital directory

Directory works in the same manner as a calendar does. This feature can extend extra comfort to the parents when they are looking for a phone number of a particular department of your school.

You can save the parents from struggling through the internet or the handbooks to look for a phone number of a particular departments. For instance, parents struggle to find out the last date to deposit the fee for a trip. This can be simplified if you include a directory in your app.

The directory feature can be integrated in your school app in a way that it facilitates calling within a click. Most schools have a digital directory on their website, but making it available on their smartphones can simplify the process further.

Regular updates from the school 

Update from school

This is feature is mostly found on school websites. Every significant achievement or a milestone that the school achieves is updated on the website to keep the parents informed.

Most commonly, schools create blogs and posts them on the website. This feature can also be included on a mobile app for schools by simply converting website into app.

Instead of waiting for parents to see latest updates for weeks, you can simply notify parents the same minute you upload content. When you turn website into app with AppMySite, every time you upload a new blog on your website, it will be instantly reflected on your app too.

This will not only bring you closer to the parents but also ensure their complete involvement of the child’s education.

Forum to connect parents 

Forum connect parents

Giving parents a platform to discuss the difficulties they have been facing can in turn help improve your services as a school. A forum can also act as commonly asked questions about admission and fee payments which can easily be solved by reading answers from other parents.

In addition, teachers can spontaneously respond to individual problems from parents on the forum itself.

As a whole, if this platform is made available on the smartphones of the parents through a robust mobile app, it will be much more accessible and convenient.

Review child’s performance 

Review performance

In this post, we discussed how the involvement of the parents helps in improving the performance of a child. To start with, it is important that the parents are well aware of the how the child is performing in every assessment at school.

Additionally, your app can facilitate in informing the parents about the child’s performance in the daily tasks, homework and behaviour in the classroom.

If you don’t want to get into the complexity of codes, the teachers can simply upload the grades after test, every day homework to keep the parents in loop.

Increased approachability 

There is a lot of dependency that both the parents and teachers can reduce if they can get in touch with each other on a direct platform.

A contact form on your mobile app can be a great medium for both the parties to reach out to each other. For instance: parents can simply fill up a contact form and ask queries rather than being dependent on the child.

Furthermore, the contact us form, if made available on the mobile app for school, can make it easier for the parents to reach out to schools.

Ending note

With more than 194 million app downloads in 2018, it is clear that people prefer apps because of the comfort they extend. By providing every information that is on your website in a mobile app, you will only be increasing parent’s involvement in a child’s education while improving your relationship with them.

AppMySite helps businesses turn website into app through a free app builder. You can now build your mobile app for school for free and test in on a real device. Once you’re happy with the performance of the app, you can upgrade to publish it on a relevant app store.

Know how AppMySite is elevating the success of homegrown brands

Know how AppMySite is elevating the success of homegrown brands

Entrepreneurs are people who are on the mission of building an empire that benefits them and the mankind. The number of such innovators and out of the box thinkers is rapidly increasing with time.

The expansion of technology is reducing the dependency on hefty budget and large industrial set-ups. As a result of this convenience, more and more homegrown brands are flourishing everyday.

Most of the homegrown brands are selling online as it eliminates the need of an outlet at various locations. The smart sellers are also complementing their websites with an app as it intensifies their opportunities and ensures roundabout progress.

In this article, we will tell you how AppMySite, the best mobile app builder is fuelling the growth of such brands. Stay tuned and discover the ultimate recipe of success.

Homegrown brands: The small-scale giants 

Small businesses think big

Glocalization is a real term that has emerged recently and applies well to homegrown brands. It refers to the growing market advantage of local businesses over global companies.

The small businesses with mobile apps, are giving the heavyweights a run for their money. Before we discuss the benefits of creating a mobile app, let us get an insight into the fascinating world of homegrown brands:

Definition:

The definition of homegrown brands is constantly changing due to the evolving dynamics of the arena and the intervention of technology. However, primarily it can be defined as the small-scale business setups that do no require huge operational architecture and often cater to local clientele.

The varied range of such businesses is not just limited to clothing apparels, fashion labels, accessories, footwears or jewellery. Different kinds of businesses like furniture stores, home décor stores, grocery stores and more, are springing up and taking the consumers by storm.

Advantages:

The apprehension that only big-brands are worth our money is changing. The philanthropic side in people often compels them to support local and small-scale setups, especially if they have a strong appeal. Few of the unparallel advantages of such set ups are as follows:

  1. Unlike big brands, they do not burn a hole in the pocket of buyers and offer the warmth of a personalised experience.
  2. The small brands often cater to a particular motto, culture or theme that connects with special consumers and allows them to express explicitly.
  3. Creative thinking and out of the box ideas are the vital qualities and good for breaking the monotony of big brands.
  4. They harness local talent pool and the small employee strength makes the business leader-oriented and easily manageable.
  5. It allows the sellers and buyers to create their own signature or statement and go beyond the materialism of production & consumption.

Limitations:

The homegrown brands often suffer cultural & geographical barriers and financial constraints. They lack the infrastructure and budget required to gain visibility and trust of the consumers. Many such endeavours suffer an early death as they go unnoticed.

However, with changing times, technology has started solving these issues. Affordable and easy to build WooCommerce websites and mobile apps have widened the scope of small businesses. Those who understand the importance of it, are conquering all odds.

The unbeatable partnership with mobile apps

All businesses, big or small are realizing the potential of mobile apps. It is nothing short of a boon for the homegrown brands.

The following facts make mobile phones the surest formula of success:

  1. The number of mobile phone users is soon expected to cross five billion
  2. People are spending more time and money on mobile shopping apps
  3. The global revenue from mCommerce is constantly on a rise
  4. Mobile apps offer ease and convenience to sellers and buyers
  5. Mobile apps in users’ phones boost brand identity and recall value

Mobile apps, when designed smartly and promoted well, can do wonders for SMEs and other local brands. However, you must have the right strategy and planning before you start building the app.

Consider the following factors and suggestions before you proceed to get an app for your business:

Multitask with multi-feature mobile app

1) Affordability is vital:

As a small-scale business owner, budget is often a concern for the entrepreneurs. You can ditch the traditional methods of app building that requires hefty money, huge manpower and long wait hours before delivery. Instead, fetch a DIY mobile app builder that allows you to create your own app and delivers it on time without burning a hole in your pocket.

2) Seek convenience & ease:

As a homegrown brand owner, you are already multitasking and managing the work of many people single-handedly or with a small team. Fetch a builder-friendly mobile app maker that is easy to understand and use. The builder dashboard should be intuitive and the suggestive tips should come in handy.

3) Emphasize on quality:

The small budget should not hamper the quality of your app. Only settle for a native app builder that ensures amazing user interface and experience. The app screens, pages, buttons, shopping cart, filtering & sorting, payment options, checkout options and all other elementary features should be intuitive and offer speed & convenience to shoppers.

4) Personalisation boosts brand value:

The app icon on the screen and the app in your users’ phone ensures a constant brand presence. Thus, everything from the icon, pages, screens to the banners should be given a personalised appeal. It should reflect your brand identity and be in sync with your website.

5) Ensure Content Marketing support:

Good and creative content can be a game changer for your business. Impactful content promotion can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications. It will save you the advertisement expenses.

6) Leverage Social Media Marketing:

The new age wonder is changing the face of promotions for businesses. Get an app builder that provides social media integration with the app. Endorse your app, products and brand on various social media channels. Reach out to your targeted communities based on their groups, geographical locations, likes or more and register unprecedented growth.

7) Analyse performance post-launch:

Besides ensuring a great pre-launch and post-launch strategy, devise a plan to assess your performance, consumer ratings & feedback, number of downloads, etc. Determine your business goals and act accordingly. You can also get an app builder with analytics dashboard.

Shed the strain with AppMySite

AppMySite mobile app builder for small businesses

Suggested Watch: https://www.youtube.com/watch?v=cNdRH0qmzQQ

Building an app with AppMySite is a breeze. The easy-to-grasp features and additional support tools and products, all contribute in the process of creating a premium app for your homegrown online store. The apps built with AppMySite simplify the task for retail store owners.

AppMySite mobile app builder has been empowering many businesses & bloggers and small & big brand owners across the globe. E-commerce stores like Celkart, Yevatelo, Wish A POS, WAVbuy, Aqua Filter and more have already built an app with AppMySite.

The businesses are now reaping the benefits of a native mobile app for their business. You can tread on the same path and ensure growth.

Just follow these simple tips to convert your WooCommerce website to an app:

1) Sign Up: Open the AppMySite website and enter your details to register and sign up. Enter your name, email, basic details and provide the link of your WooCommerce store to turn it to mobile app.

2) Design & Personalize: Follow each step on the intuitive dashboard and gradually proceed to next. Design the app icon, splash screen, landing pages and banners. Continue to add products, buttons, category tiles and more. You can also upload your existing icon and designs and integrate your social media pages. You can easily retain and sync the payment gateways and other data present on your website.

3) Enhance with Add-ons: AppMySite offers a wide range of add-on products like White labelled solution, App Store Optimization and more. All the features are designed to add more value to your app and your brand. Avail these extra benefits and boost success.

4) Preview & Publish: Once you are done creating, preview and test your app on a real device. This unique feature of AppMySite allows you to get a first-hand experience of the app that you are about to offer to your consumers. Once you are satisfied, go ahead and publish your app on Google Play Store &/or Apple App Store.

Now, you can sit back and relax. AppMySite will submit your app to the store and notify you when your app review is processed by the store.

Time to think global & act local

Now that you are aware of the benefits of a mobile app for your homegrown business, it’s time to build one. Your creative thinking, exquisite range of products and the app’s functionality can do wonders together.

Claim your territory in the rapidly revolutionizing world of m-commerce and tap into your local consumer base. AppMySite can help you make the most of this opportunity and add a new dynamic to your business.

Create an affordable consumer-friendly native mobile app and take your homegrown brand to new heights. Get going now!

10 features that you must have for your e-commerce mobile app

10 features that you must have for your e-commerce mobile app

Businesses invest in mobile apps to enhance the user experience of their customers. So what is a mobile app if it doesn’t rope in features that makes your customer’s shopping journey effortless?

If you have a stunning mobile app with features that makes the end user’s experience amazing, it will be easier to stand out in the competition. If you don’t have a mobile app at all, you can always go with an online app creator to build an app in a affordable budget.

We have a list of 10 features that can come handy while you build your mobile app:

Include high definition images 

HD images

You can impact the buying decision of customers by making your mobile app visually appealing. Give an upper hand to images and include as many as you can. After all, the images are one of the major factor that influences a customer to buy your product.

Spend time finalising high resolution images for your home screen, splash screen, category pages and sub-category images.

Additionally, add as many professional images of your products as possible. This is the only way your customers to decide if they like the product.

Add a personal touch 

Virtual Reality

It is easy for retail outlets to capture the attention of a customer because through engaging conversation. On the contrary, online businesses can find it difficult to offer personalised services to their app users.

You can overcome this problem if you make the customers feel they own the app. To start with, allow customers to create an account on signing up.

Request customers to add their image, fill in personal information. While customers fill in their location, age and gender, you can send offers based on this information.

Offer seamless navigation 

Seamless Navigation

Try to make your app as simple as possible. Your end goal should be making your products easily accessible to the app users. This is only possible if your app users can easily navigate to important category screens without having to find them.

Additionally, including a search bar will help customers find the exact product. To enhance the searching capability of the user, including as many tags as possible. This will enable the user to find a product even if they don’t type in the exact name.

You can also include the new collection, in cart product, related search and sale items as sections on your home screen.

Add product filtering and sorting 

Not every customer is willing to see each product that is on your app. Some customers are looking for products with specifications.

For customers who want to look for particular items, it is ideal to include product filtering and sorting.

This feature will enable them to instantly filter and sort product according to colour, size, product type and more.

Integrate social media 

Social Media

We know that the purpose of mobile app is to fasten the shopping process and make it more seamless for the customers. This feature comes handy when customers don’t want to get into the hassle of signing up or signing in to their accounts.

Social media integration is valuable for getting new customers on board by making the registration process effortless. App users find it extremely convenient when they don’t have to create an account and set up details to shop from an app.

From the business’s point of view, it is easier to know customer’s preference if your app has access to their social media account. Additionally, getting new customers on board by using the social network of your existing customers can be simplified through this feature.

You can also set about motivating customers to become your brand ambassadors by promoting your app and your social media pages. To encourage them to do so, you can come with interesting discounts and offers.

Checkout optimisation  

Checkout

Checking out after putting the products in the cart is a strenuous process in many mobile applications. This is probably the one step where customers abandon their cart because they find the process overstretching.

Optimizing the checkout process can help businesses save USD 260 billion in e-commerce sales around the world. If business can work on the checkout design, their conversion rate can go much higher.

Ideally, the profile information should reflect at the checkout screen with the name, address, contact details of the customer.

Create a frictionless process during the checkout to avoid cart abandonment.

Incorporating performance analytics 

Performance Analytics

Constantly improving the overall development of the app is directly related to its success. Your app must always be monitored to see if there are frequent errors, crashes and other issues.

If your app can be looked after through analytical report, it will be easier for you to fix bugs and make your mobile app absolutely flawless.

A poor app experience by your app users may directly result in revenue loss. Customers prefer mobile apps that perform seamlessly. Integrating performance analytical report helps in identifying the problem and fixing it instantly.

Offering multiple payment options 

Multiple Payment

Customers should also consider your company as a big one. Payment option is one the biggest criterion that helps in forming an opinion of your brand.

Big enterprises have apps that come with multiple payment gateways. Integrating several options for customers to pay from, is not convenient but also helps build trust.

You may want to include the following options as a part of your mobile app:

  1. Credit card
  2. Debit card
  3. Net banking
  4. Wallets
  5. Cash on delivery

Accepting payments from prominent payment companies is a good direction to start with. A lot of times, your app users will not have VISA or MasterCard to pay from. To avoid losing customers that rare payment option, try integrating as many gateways as possible.

Ensuring secure shopping platform

Secure Shopping

Customers mostly avoid registering and filling up their personal information after downloading an app because of security reasons. Security of mobile apps must be overprotected, considering customers have their card details.

To make the customer feel more secured, you can enable One Time Password at multiple stages of shopping. Allow customers to generate OTP (One Time Password) while making payment or if they forget their password.

Additionally, avoid displaying complete card number of customers. This way, you will be able to protect customer’s payment information if they have lost their card.

Add descriptive product details 

Product Details

There is only a few ways for your customers to decide if they like your products or not. The details of your product is as important as high definition images are.

Try to keep the product simple yet descriptive. Avoid using words that your customers wont understand. Additionally, try to include exact information of the product for customers to confide in your products.

Lastly, it is best to write the product description in points than block of content. Pointers are always easy to ready and comprehend.

Ending note

This post was dedicated to only important features that you must include to make your shopping app a success.

All of these features may have you think that it’s almost impossible to achieve but if you go with AppMySite’s WooCommerce and WordPress app builder.

Mobile App Marketing Success Secrets for 2020

Mobile App Marketing Success Secrets for 2020

Mobile applications have brought upon a revolution in the industry and all online businesses are transitioning from e-Commerce to m-Commerce by building a mobile application for their brand.

They’ve realized that most of their audience is spending their time on their mobile devices and not on computers. Mobile apps are resulting in 1.5 times more conversions than desktop.

Which is why this is the best time for any online business to turn their website into app and gain unprecedented success in 2020.

However, just building and launching a mobile application is not enough. What you’ll also require is an effective mobile app marketing strategy. This will help your app get the visibility that it deserves and the subsequent numerous app downloads to achieve your business objectives.

Here are some of the top app marketing strategies that’ll ensure your app becomes a hit.

1. Get the basics right!  

Yes, you heard that right! Before venturing into a sophisticated marketing plan to pitch your app, you must clearly define what your product is and who is it exactly servicing.

Thoroughly research your target audience, create customer profiles including who they are, what they do, where they live and everything related.

Depending on who your target audience is, you’ll need to design your app marketing plan. This will help you get the best returns on your investments.

2. ASO or App Store Optimization  

App Store Optimization (or ASO) is one of the top contributors to any application’s success. ASO determines how well your app will rank on the search results in relevant app stores.

Over 63% of mobile apps are discovered via search results. And you must ensure that your app falls in that bracket.

Most of the new mobile applications that are published, do not get the attention they deserve only because they are not optimized correctly.

When you list your mobile application on the Google Play Store and the Android iOS Store, the content that goes on with it must be optimized smartly for the search engine to realize that your mobile is of substance and must be placed higher on search results.

The following are the main elements that contribute to the ASO of any mobile application.

a. Keyword Selection  

Conduct thorough keyword research to pitch your app and create a repository of both primary and secondary keywords that are relevant to your audience.

Primary keywords should be those that have the maximum volume and result in maximum traffic to your mobile app.

Similarly, the secondary keywords should be those keywords that do not have a lot of traffic on them but supplement your primary keywords very well.

b. App Icons  

The mobile app icon is the first thing that anyone will notice when they come across your app listing page on Play Store or the App Store. It represents your brand and hence, is the face of your mobile app for potential users.

The mobile app icon is usually your brand logo. It should be attractive enough to create a visual impact on anyone looking at it and at the same time, it should be simple enough to be remembered by everyone.

c. App Name  

Selecting the right app name is the key.

Make sure that your app name is optimized with the primary keywords in a way that it clearly explains what your app is about while staying within the character limits.

This also greatly improves your chances of higher rankings on the search results.

Pro tip: The name of your mobile app should be attractive yet simple enough to stick in the memory of anyone reading it. This greatly helps increase brand recall value.

d. Description  

Curate optimized content for short and long description that explains what your mobile application does. Optimize the content in a way that incorporates the correct keywords that directly target your audience. Include both primary and secondary keywords in the content.

Pro tip: While you include the keywords in your content, make sure that the keywords are not mindlessly stuffed in a way that the content starts losing its meaning. This will do more harm than good for your app listing page as it’ll get penalized for this act.

e. Screenshot Designs  

App stores allow you to add screenshot designs for your mobile application listing page to make it more interactive and offer visual information to potential app users.

Utilize this opportunity and to add professional and compelling designs. Avoid adding uploading vanilla screenshots from your mobile application

Your designs should be compelling enough to attract a potential customer to install your mobile app.

f. Introductory Video  

Along with the designs, app stores also give an option to upload an introductory video.

Create an engaging video that completely explains your product and what the users will get with it. The video should be compelling, yet not too long, keeping the reducing attention spans of everyone worldwide.

g. Reviews and Ratings  

App reviews and ratings

Having a bank of positive reviews and high ratings creates an impact on every visitor on your app listing page. When a visitor reads a positive review for your app, they build greater trust and motivates them to download the app.

Word of mouth is highly overlooked yet an unbeatable marketing strategy that rapidly multiplies further to get an ever-increasing number of mobile downloads.

Motivate your existing clientele to leave a positive remark for your application. You can also introduce incentives to expedite this.

Pro tip: Many brands commit the mistake of not responding to reviews. Ensure that you respond to the reviews you receive, positive or negative.

This builds a deeper connection with your audience and portrays your image as a brand that really takes care of their consumers.

3. Content Marketing  

The biggest and most important component of any marketing strategy is content. Be it online or digital marketing, or offline traditional marketing. Every marketing campaign runs on content.

Why is why you must invest in a god content creation strategy for your app. Most of your efforts should be centered around marketing your content.

Publish regular high-quality content in written, images, video, audio or media format. Collaborate with other content creators for app promotion and to create brand awareness.

4. Paid Advertisements

Paid Advertisements

Once your app is live and your product is stable, promote your mobile app with paid advertisements. Run paid ads on multiple platforms like app stores, social media, and traditional marketing spaces.

Make sure that your ad campaigns are optimized and target your audience directly for better return on investments and ultimate success.

5. Press Release  

There are multiple news and press publications that can cover your product and run stories on their domain and distribute it amongst their massive networks of readers.

Reach out to such publications to cover stories to promote your app. This one activity will exponentially result in increased traffic to your app and create brand awareness like no other.

6. Social Media Marketing  

Social media is the new frontier for brand-consumer communication. In today’s day and age, if a brand does not have a presence on social media then it is equal to having no existence.

Find out on what platform your target audience is most active on and run promotions and content publication there.

Connect with them and take direct feedback on your product or services. Promote up-coming products, services, discounts or offers on your wall.

Conclusion  

We discussed the top strategies and some tips from the industry experts on how to design a rock-solid marketing plan for your mobile application.

To build a premium native mobile application for your WordPress site, visit AppMySite WordPress mobile app builder.    

 

Key features of a successful mobile app you must not miss in 2020

Key features of a successful mobile app you must not miss in 2020

Mobile apps are shaping lives globally. The fascinating features are making our day to day life easier. However, the key features of a successful mobile app are ever-evolving. If you keep upgrading your business according to the demands of the buyer and the market, you can stay in the business for long. 

If you are thinking about aiding your business with an app, you might have already planned the launch on major platforms like iOS and Android. Also, you have finalized mobile app builder that can build your mobile app in the way you want to. You must be thinking of the large number of orders you’ll soon attract. 

An efficient mobile app with multiple features can help you accomplish this desire. If you have a good list of mobile app features that you aim to include in your mobile app, the only hurdle in your way is budget. All businesses cannot afford to have all exquisite features on their app. 

If you are considering applying all the features in your mobile app for absolute success, here is a guide to determine the critical ones. Just go for these salient features and you will be able to cater to a variety of audiences you are working with. Let’s understand them all.

Easy Navigation

easy app navigation

The design of your mobile app should be simple and exact. Simpler the design of the app is, the easier it will be for your customers to browse. Ensure you respond to your customers’ ever-evolving needs, as this plays an essential role in retaining them. 

Easy navigation is the key aspect of creating a successful mobile app. No customer likes a feature of the app that is too difficult to understand. To avoid the dread of making a customer run in circles to select a product, build an app that is easy to navigate. 

Easy navigation helps in improving the mobile app’s success rate. Moreover, an organized and easy-to-understand app navigation is beneficial for enhancing the users’ experience. 

Rating and Reviews

customer ratings and reviews

Creating a mobile app needs extensive research. But, it has become easy with online app creator like AppMySite. You just need a prudent implementation of the key features in the app that support customers’ buying process.

Reviews act as a window for the customer and give them a bird’s eye view of the reputation of the products. These reviews help your customers to get a sneak peek into the product attributes, without going deep into the details. Product ratings help your customers to choose the best among the huge list of options.  

Including ratings and reviews in the app impart convincing power. These features push a customer psychologically to make that purchase. It is one of the few must-have app features.

Order Tracking

order tracking

The feature of order tracking gives you full control over your logistics. It is one of the primary functions of a successful mobile app that your customers expect from your brand.

Customers want to know things-in-advance rather than waiting for a response to their order. Take off the load from your shoulders by allowing buyers to track their own order packages. You can create daily internal delivery records for future reference. You can also send alerts to your buyers. 

Order tracking helps you save the time required to address the lost order complaints and the pain of dealing with them.

Payments

easy app payment

The payment feature of the app is always analysed on the parameters of security and authenticity by buyers. Customers always trust those apps that offer secured multiple payment options. 

Payment authentication is a must-have feature of the app. Your mobile app is prone to hacks, and data losses in absence of secured data transferring. Insecure payment gateways affect your app’s credibility.

Use reliable and secure multiple payment methods to make your customers’ shopping experience safer. Credibility and reliability are significant factors for a successful mobile app. It builds the company’s integrity and improves your brand loyalty.

Coupons

Value for money is one of the best features every customer wants in the app. The feature of adding a coupon code is an absolute way to help you outdo sales targets, get new customers without losing money, and moving surplus inventory out of your warehouse.

Adding a coupon code feature in the app encourages your customers to come and make a purchase. This feature of the app is the best among the key features of a successful mobile app.

Push notifications

push notification on an app

A mobile app without push notifications is nothing. 

Push notifications are the key feature of a successful mobile app that helps in reminding the buyer about daily updates and promotions. These notifications send gentle reminders to customers and prompt them to take action.

Sending push notifications is the best way to stimulate customers to make a purchase. Also, it enhances brand consistency in the buyer’s mind.

You can use deep links in your push notifications. It will help your customers directly land onto a page that may hide anywhere in the products menu.

Push notifications are an important marketing strategy to consider for your mobile app. Send the latest updates, new features, and sales through these notifications as your customers want the latest updates. 

Consider sending thoughtful, apt, and timely notifications to your existing customers who already have an interest in buying from your brand. It is a comprehensive strategy to make your mobile app more accessible.

Voice Search

smart voice search

Your mobile app’s success rate is also affected by mobile app updates. 

Voice search is one of the key features of a successful mobile app that your customers expect from your brand. It has become a trend in the marketing and selling sphere.

Augmented reality is already contributing in various aspects of online presence and voice search is an essential part of it. 

Voice search is a speech recognition technology that allows your customers to search a product via voice command on a smartphone instead of typing into a search box.

Web-store sync

sync website with the app

Synchronization of a web store with the app is also an essential factor in the mobile app success rate. This feature of the app saves a lot of time and effort of manually doing each task. These tasks may include inventory updates, writing product descriptions and adding other content that needs to be shared on both the platforms (website and app).

Syncing a website with the mobile app reduces the possibilities of human error and automates the whole process. This feature reduces flaws in content that happens because of the manual process of data entry.

Chat Service

Chat service support provides immediate help to app visitors. This feature of the app is a low-cost alternative for on-call support and reduces cart abandonment cases.

The chat software of the app automatically flows data to your CRM, such as new leads, customer contact details, and customer feedback.

Live chats affect your sales positively and can be helpful for people who have forgotten their passwords. Adding a post-chat feedback form helps you figure out loopholes in the selling process. A careful examination of customer’s feedback helps in increasing the mobile app’s success rate. 

Social Login

social logins on app

App users often use social logins to log-in to various websites, which is generally called a single sign-in process.

Rather than memorizing many passwords for various apps, a single click log-in via social accounts help your customers to use the app immediately. 

Social log-ins simplify the registration process for customers and take you a step ahead of your competitors.

Maximum shipping methods 

various shipping methods

Integrating various shipping methods offer variety to your users.

If you are up to converting your WooCommerce website to a mobile app, the strategy of adding multiple shipping methods can make sure you cover a large area. 

Consider offering varied product size and weight, domestic and international shipping, and pricing details to the people looking for different shipping features.

Wishlist

add items in your wishlist

Offering the option of adding favourite products to Wishlist helps you draw the attention of your customers. 

Wishlist is like a space where customers can look for the products they have added. They can purchase this shortlisted collection anytime. It is one of the key features of a successful mobile app. This feature allows customers to add products in the space within the app for future purchases.

It is an excellent way of saving your customer’s preferences in the app. Later, these preferences help to send them relevant offers, coupons, and discounts. Moreover, adding a feature of Wishlist to the app gives your buyers a personalized feel, promotes conversions and boosts your brand image.

Multi-lingual support 

multilingual app

AppMySite online app creator helps you build a multilingual application for your business. It is the most cost-effective marketing tool that enables you to acquire new users by opening up new horizons.

A multilingual app helps you build relationships with your existing and new customers and gives your mobile app an international exposure.

With an efficient mobile app that can change the language as per customer’s requirement, you can widen your reach. Non-English-speaking customers feel welcomed with this gesture. Remember: globalization and localization are the keys here. Always consider communicating with your audience in their local language, which is highly crucial for your app to grow.

Simplified checkout

smooth checkout

Give your users a streamlined checkout experience. It holds the utmost importance because checkout needs to have a clear sign with a distinct icon. Else, if possible, show the bag total right at the below on the checkout page.

Fathom how much time you are willing to invest in a checkout process. Reduce the number of stages required to place the order. Allow your customers to checkout as a guest without a login process and boost app conversions.

A seamless checkout experience gives your customers a feeling of trust towards your brand. If you make mistakes here, it will cost you significantly. 

All devices support

run app on all devices

Mobile and tablets are the mobile extensions of a computer. Allow your customers to download your app on any mobile device, be it mobile phones or tablets. It will help you grab the attention of your customers. Moreover, these devices let your customers choose when and how they access your mobile store.

It’s always good to have your mobile application supported by all devices. If your mobile app supports maximum devices, it just expands your customer base and showcases your research in terms of what mobile app features your customers want the most.

The endnotes

Adding significant mobile app features simply increases your mobile app success rate.

You must be familiar with the fact that acquiring new customers is costlier than retaining the existing ones. Make your own app with AppMySite and include all the must-have app features mentioned above. Give preference to all those features that your customers want the most in the mobile app. 

If it is easier to browse and find products on a mobile app, you can attract more app downloads. The process of getting customers to the mobile app needs careful consideration of many factors. Therefore, give careful attention to all the mobile app features your customers may expect from you. 

Always remember that it is wise to consider all necessary app features to get a successful mobile app. The idea behind it is to keep your users engaged and interested in buying more and more products from your brand app. 

Key features of a mobile app can make it successful. Making your customers happy should be your priority when determining the features. Think of all the possible aspects that your app users seek in mobile apps. With the above checklist, consider avoiding errors on your app. As the features of a successful mobile app are many, the possibilities are unlimited.

While you are turning your website into an app, ensure your mobile app possesses the maximum key features that help you boost the overall success rate. Compiling all the essential key features of a successful mobile app assures a higher mobile app success rate.

Now, as you are all set to integrate mobile app features that your customers want,  build your app with WooCommerce mobile app builder, like AppMySite and launch it for further use. 

To know more about elementary app features and app-building, get in touch with us.

Create a chic mobile app for your online furniture store with AppMySite

Create a chic mobile app for your online furniture store with AppMySite

Mobile apps have added more panache to the already fascinating world of technical advancements. With the growing number of mobile phone users, e-commerce is getting upgraded to m-commerce as mobile apps are becoming a better alternative to websites.

People all across the globe are gaining more ground for their business by complementing their website with mobile apps. With affordable and convenient WooCommerce mobile app builder tools available online, converting your retail website into a mobile app has become a cakewalk.

It is not just fashion, clothing or grocery stores that are doing well online. People are bringing any and every product they sell to apps, for absolute success. Furniture selling, buying and renting on apps has also gained immense popularity in the recent times. Read further and know how you can reinvent your furniture store with a mobile app.

Mobile apps – the future of furniture stores

Browsing for furniture on mobile app

Whether you sell furniture for homes or for offices, modern or antique, sectionals or recliners or cater to urban consumers or semi-urban customers, an app can do wonders for your business. 

Though the competition is increasing with multiple apps already existing on the app stores, there is ample scope of success for your furniture store as well. The living standards of people is enhancing day by day and more people want to add the elegance of cosy yet stylish furniture to their homes and commercial buildings.

People spend more time and money on apps due to the ease and convenience of access. The conversion rate is better and apps are expected to generate more revenue in the coming years. By getting an app for your customers, you can retain the old ones and also unlock new and potential buyers. However, before proceeding ahead, keep the following things in mind:

  • Research – It is the most crucial aspect of any business model. Study the market trends, determine target audience, fathom your budget, discuss ideas and build a plan for step by step execution before investing in an app.
  • Creation –  Now that you have set your modus operandi, it’s time to look for the app builders. You can ditch the conventional methods that make you hire technicians, spend fortunes and yet wait for ages. Instead, create app using DIY app builder tools to save time and money.
  • Publicity –  Once you are done with app creation, go ahead and promote it well on specified forums. You can opt for App Store Optimization and use the various promotional techniques like Social Media Marketing, Influencer Marketing and more to fetch the initial downloads.

Must-have features for your furniture app

Furniture mobile app screenshots

Now that you have the strategy for building your app, you should be aware of the features that you should integrate. Ensure the things discussed below:

1) Native App: Get a native app each for Android & iOS users. Native app is better than the other types of apps in terms of performance and abilities. It can use the resources of the device completely and perform well.

2) UI/UX: Ensure that your app has amazing user interface to offer unrivalled experience to your customers. The colour schemes, app pages, buttons and menus should be easy on the user’s senses and custom-fit to suit all devices and backgrounds.

3) Design & Layout: The app should reflect the identity of your brand. The design, layout, graphic and content should all be coherent and have a personalised appeal. It should boost your brand recall value and compel people to shop more.

4) Smart sorting: The app should be brainy & intuitive and facilitate smart searching, sorting and filtering to fetch people what they want.  Make their shopping easy and seamless and keep them coming back for more. 

5) Easy Checkout: The cart should be efficient and checkout process should be easy. The payment gateways on your websites should be retained to offer multiple payment options.

6) Efficient Dashboard: The app should be easily manageable and productive for you. Get an app with efficient dashboard and smart analytics tools to get a detailed and periodic insight into your app’s performance.

7) Content Marketing Support: Good content can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications.

How to create app: Step by step guide

Build app with AppMySite in 3 easy steps

AppMySite WooCommerce mobile app builder offers all the features discussed above. The wide range of add on products like White labelled solution, App Store Migration and App Store Optimization, including thorough consumer support, further enhance and simplify the app building process and make it a cakewalk.

Just go through the following steps to create the best modern furniture app for your store:

1) Sign Up: Open the website and enter your details to register and sign up. Enter the name, basic details and the link of your website. Once you are done with the registration, proceed towards app creation and publishing.

2) Design & Personalize: Design the app icon, splash screen, landing pages and banners. Use the intuitive dashboard to add products, buttons, categories and more. Integrate your social media pages and retain the payment gateways and other data present on your website. 

3) Preview & Publish: AppMySite ensures full value for money and lets you preview and test your app on a real device. You can upgrade and publish your app on Google Play Store &/or Apple App Store once you are satisfied with the first-hand experience.

Claim your territory now

Make furniture app and rule

To conquer your space in the rapidly revolutionizing world of m-commerce, you must complement your website with an app. AppMySite free app maker can help you make the most of this opportunity and add a new dynamic to your business.

It allows you to create a fully functional app that boosts conversions. Create app from website for your WooCommerce furniture store and set afoot on the road to success.

Build a consumer-friendly native mobile app and take your furniture business to new heights. Get going now!

How creating mobile apps can power food recipes to make more money? 

How creating mobile apps can power food recipes to make more money? 

Most millennials are turning to their smartphones whenever they head to the kitchen. With recipes for almost every dish available on the internet, more than half the population in the world don’t enter the kitchen without their smartphones. 

Mobile apps are touching every industry we know, and kitchen is certainly a part of it. Professional chefs are invested in the idea of creating mobile to gain appreciation and popularity for their recipes. 

Additionally, apps that are a part of the fitness industry are also including healthy recipes as part of their mobile app structure.

People like the idea of reading through a step-by-step guide to micromanage the cooking procedure, especially if it’s for an exclusive event. Imagine if your readers could find all your innovations in one place and treat it as an e-book for recipes. Mobile apps can do just that. 

The idea to create a mobile app for recipes was initiated to provide easy access to users to recipes one place. Food recipe apps are next in line to on-demand apps that included food delivery and cab-services.

Mobile apps for recipes can easily be built with WordPress mobile app builder. If you already have a WordPress website that features your popular recipes with text content, images and videos, you can always go with an online app creator. If your app looks and functions well, the chances for tapping larger audiences increases significantly. You can create mobile apps in a shoestring budget within minutes. 

Before building an app, it is important you know what industry experts are doing. Let’s take a closer look at mobile apps that did wonderfully in 2019:

Yummly – Cooking assistance 

Recipe app

Source: https://bit.ly/2PRBFwe

Recognized as one of the most popular food recipe app, Yummly has been in the limelight even since it was published on multiple app stores. Users find this app extremely user-friendly and resourceful. 

The app intuitively curates a list of recipes that you will like, based on your searches. This feature of the app has been a hit amongst people. Considering the app offers a personalized experience to the user, you can set up the flavors and cuisine you like the best. 

The app comes quite handy when users are looking to plan an event. It is easier to search recipes and find popular ones in categories you prefer. 

There is also a section in the app that allows users to view their favorite recipe in their profile and view it later.

You can find more than a million recipes on this mobile app and save as many as you like on your favorite list. Users love the accessing a mobile app whenever they head to the kitchen and cook from one of their saved recipes. 

For someone who loves cooking occasionally or someone who is only cooking to survive, a mobile app can certainly be very handy. You can easily convert your WordPress website into android app or iOS app and help users to find new recipes every day. 

The app is free to download but makes money through in-app purchases. You can too, start with letting people download your recipe app for free and earn money through in-app purchases. 

Tasty – Quick & easy recipes 

Recipe app for mobile

Source: https://bit.ly/2PREMnU

Tasty became viral with the help of social media. People who saw their video on their social media accounts ended up becoming of their pages, eventually drawing a lot of popularity. 

People binged watched every video that came out on their social media pages, whether it was a food hack or a quick recipe. With over 3000 recipes, tasty mobile app caters to a large audience base, accounting to more than 5 million downloads. 

The app features a step by step guide to all the recipes. Alongside, you find any recipe based on events, ingredients, difficulty level and more, by searching through the smart filter. All the recipes that you see in the past will be saved in the “recently viewed” section.

Push notification enabled on this app allows people to immediately get notified as soon as a new recipe is added. The best feature for this app was customizing the setting of the app as per the user preference. For instance: if you have downloaded the app to check out the non-vegetarian recipes, you can always hide vegetarian recipes. 

You can build your recipe app with AppMySite WordPress app builder that features intuitive search option, filtering and sorting. 

Why should you build food recipe app? 

In this post, we discussed how big brands like Tasty and Yummly could capture a huge chunk of market through a simple yet effective mobile app. There is certainly a lot that you can learn before you actually sit down to build your mobile app through an online app creator.

If you put in a little effort, your mobile app too can attract millions of downloads and create an alternate channel for you to earn money. Let’s see why people will be inclined towards downloading your mobile app:

  • Easy access to all your recipes, instigate people to download mobile apps than browse responsive website every time they look for a recipe. 
  • 59 percent people prefer using smartphones for searching recipes than stationery devices for more convenience. 
  • Push notifications will help in promoting recipes that are newly added on your mobile app. 
  • Know your audience by checking the analytics of your mobile apps. You can always upload recipes that people love and show them in recommendations. 

The demand for mobile apps has grown over years and is here to stay. Restaurants, café and food delivery chains are already embracing the idea of developing mobile apps. 

It’s time for professional chefs and foodtech entrepreneurs to start looking for options that can help them come up with a mobile app in an affordable manner. 

Like we said, your mobile app will play the key role of making your recipes available to your readers within a click. 

How to build your mobile app for food recipe? 

The market for food recipe app is picking up slowly. With over 250 apps on Google Play store, there is still has a lot of scope for your app to do well among millennials. 

The first question you should ask yourself is the platform that will suit your requirements the best. There are three options that you can go with:

  • Custom app development: The process is probably the first in line in terms of development but involves heavy investment. If you want to start small and see how well your audience responds, this may not be the best option. The entire app development process may take months and a minimum investment of USD 10,000. 
  • Mobile app plugin: This is a good option for people who understand app development in detail. You can convert your website into a WordPress app by integrating a suitable plugin. However, you will need help if you don’t understand technology too well. 
  • Online app creator: People who already own a website and simply want an app that fits their budget can go with this option. You can create a mobile app yourself in minimum 15 minutes in an absolutely code free environment. 

Wrapping up 

Mobile apps are probably the best platform currently to increase viewership and readership of your food recipes amongst a huge a audience. 

Don’t wait for your website to do well on popular search engines and land your website. Rather invest time in building your own app to be more accessible. 

Get in touch with AppMySite to know more. 

Are your apps getting rejected by the app stores?

Are your apps getting rejected by the app stores?

As a business owner, you hope that your mobile app is always available for download. To be an actual winner, you must make sure that it does not get deleted from the stores. 

To ensure your app users stick with your app, we will enlighten you with some of the most common reasons that lead to app rejection within the first few minutes of launch. Also, we are including easy-to-implement solutions in this post. Implement them to bypass these pitfalls before the launch of your app. Read here:

Your authentication process isn’t flexible

secure apps

A mobile app is something that users want to try out within seconds of download. In that sense, you need to make sure that your users do not waste their time on the sign-up process. 

Simply put, if you have decided to turn your website into an app, ensure your app’s sign-up process is flexible enough so that your users can sign-in easily. 

For instance, you can integrate social media login to your mobile app. It is a much appreciated feature of the app that allows your users to sign-in the app within seconds.

Additionally, you can give your users both sign-up solutions, the regular one, and the social media log-in. If your users prefer a regular log-in, they can fill in a name, email, and password to start. 

Above all, if you are giving an efficient and quick registration process, you are less likely to lose a potential user in this process. 

Social media log-ins are a popular way to sign up, but it can lead to omission from sceptical users (who don’t have such accounts or those who are reluctant to connect in fear of access to their content). 

Even a second of delay can sometimes deter the most tech enthusiast user.

Your app is not user-friendly

responsive native mobile apps

A mobile app’s splash screen plays the most crucial role in drawing users’ attention. Once the app is uploaded on the stores, let your users have an easy overview of what you are offering. Thereby, avoid clutter, especially on the main screen. 

Besides this, do not make promises that you cannot keep. Bear in mind that quality beats quantity. Build an app with easy to identify functions. 

All in all, your app design should match your business. For instance: you cannot put restaurant design in your mobile app if you are dealing with the café industry.

Your app isn’t worth the money

free app maker

If you are giving a choice between two similar mobile apps, there are chances that users will go for the free one. It doesn’t matter how appealing are the functions of the one that is not free to use. 

Avoiding in-app purchases is altogether a different task if you want your users to stick to your mobile app. Assure that you add basic functionalities and appealing content to engage your target audience. 

Another alternative could be mobile advertising if you want to be cost-efficient without limiting access to your content. It is another great way to engage your users in your mobile app. 

Your app is too intrusive

push notifications to connect

Push notifications are an efficient way to connect with your target audience and re-engage them. However, you cannot flood users’ phones with regular notifications, which cause app deletion. Therefore, ensure you use them wisely.

Content is the key. Thereby, if you approach your target audience, make sure you offer something that will be worth your users’ time. Otherwise, they will be quick to turn off notifications, if not delete your app. 

If you turn your website to a mobile app with AppMySite, you will have an added feature of push notifications. You can even manage these notifications either by sending them to your users or creating an automated message whenever you publish something new.

However, you need to be consistent in terms of sending messages but do not overdo it. 

Build your app with AppMySite

In the end, these are certain issues that you’ll need to tackle while building an app. However, AppMySite is here to help you create an app that will stay for long. 

Want to have a feature-rich app? Get in touch with us today!

Business transition: The journey from desktops to mobile apps

Business transition: The journey from desktops to mobile apps

Why you should move your business from desktop to mobile? In the era of rapid business transformations, it has become imperative to seek answers for such questions. 

The answer is simple: Mobile apps are simplifying the process of doing business on-the-go. 

A mobile app is a different product altogether in terms of user expectations and usability. 

While you are building a mobile app using an online app maker, we will help you set your facts right. Here are a few essentials that you should have in mind while making this switch:

Restructuring or rethinking

Restructure your mobile app

Your business website may run flawlessly on the desktop internet setup. However, if you are switching it to the mobile, it’s mandatory to involve some restructuring. Therefore, building a mobile app is an entirely different picture.

Creating a mobile app is a feat just one-step away if you use AppMySite online app maker. A mobile app is generally chosen over the desktop version of the business. Therefore, companies are building mobile apps as it gives an edge to their business. 

When it comes to restructuring your business for a mobile app, you must know the specifics of creating a mobile app too. The factors worth consideration are:

  • App screen sizes, which help your users to use the app on every mobile device.
  • App design is the key. For instance, a storyboard can come in handy to define usability of the app. 
  • Reorganizing the content and features of your business according to the app. 
  • Mobile gestures you wish to implement i.e., portrait, landscape mode, or both. 
  • If you are building a mobile app for different OS (Android or iOS), you need to follow the app stores guidelines. 

Stay up-to-date

Update your mobile app

Research the market trends as well as your competitors in order to create a successful mobile app. It is the best way to keep your mobile app up-to-date with new trends.

For building a successful mobile app, you also need to understand your target audience’s expectations. With this in mind, you can download new apps from the stores, give them a test run, and watch new developments. 

Always take a step ahead of your users’ expectations to stay at the top of your app game. Get an insight of your users’ tastes and preferences to ultimately reach out to your audience in incomparable ways.

If you want to give a great mobile experience, you need to update your mobile app from time to time. Incorporate new mobile gestures when they surface in the market, integrate new features and play with designs if you want your mobile app to stand out among others. 

Remember finding ways to put your app on the map, in the app stores, as well as in your user’s phones. Even if your mobile app has been downloaded by users, the race is not over yet. You always need to be in contact with your users to remind them about your app features and functionalities. 

Also, always find solutions to retain customers or win them back. 

Timing is everything

Create your mobile app timely

If you are running a website, you might be used to the desktop features. There is no denying that making changes to a website can be a time-consuming endeavour. However, once you understand it, you will have a say on when you publish it. 

Conversely, for a mobile application, you need to go through the arduous submission process to the stores. This process is all about abiding by the rules and regulations of both Google Play and App Store. You need to act in accordance with them for updates over time, as well. 

When it comes to scheduling the launch of your mobile app, you need to take the strict guidelines into account, especially in the case of the iOS app.

Make sure that your app complies with the store’s requirements to avoid rejections. On the whole, sometimes businesses fail to meet the terms and conditions, and their app is not worth the effort.

Final words

A mobile app is not something that businesses can afford to do business without. 

If you are running a WordPress website and looking for a WordPress app builder, AppMySite is here to let you build your mobile app in a few simple steps.

If you want to learn more about what goes into creating an app, we are here to help you to get started.

A few important parameters to consider when naming your mobile app

A few important parameters to consider when naming your mobile app

Are you in the pursuit of a perfect name for your mobile app? Here we are discussing a few important parameters you should take into account when naming an app. These considerations not only help you in picking a memorable name for your app but can also get you more downloads. 

The name of your app is the first impression you make on your app users. Think wisely as you will have a narrow chance to draw the attention of your users. 

When building a branded mobile app

If you have built your branded mobile app via app builder online, like AppMySite, the discussion is a little trickier when it comes to naming an app for an existing brand or business. Naming a branded app is the easiest, as it is preferable to stick to your brand name simply. All you need is to add the key function into it. 

For instance: Etsy: Shop Handmade, Vintage & Creative Goods. Etsy is a popular website to search for handmade goods among crafty people. However, keywords are cleverly selected to allow any user to identify what the app is all about. 

The app stores have a few constraints that you need to remember when you are on the fence of launching an app. Google Play Store limits you only to use 30 characters, whereas the App Store allows you to use 50 characters. Simply put, you need to come up with a name that is under 30 characters. 

Additionally, these 30 characters will further be truncated. Your potential users can only see the first ten characters of your app name when browsing the stores. 

Now, its time to think about how your app name will appear on the screen of the mobile phone. Make sure that the title of your mobile app appears on the home screen of your users’ device and looks elegant too. 

According to Apple’s guidelines: ‘App names in iTunes Connect and as displayed on a mobile device should be similar in order to avoid any confusion in users’ minds.

Last of all, you need to think how you will use your app name within your app. For instance, you can use the app name when you are describing the essential functions of your app on the screens.

When creating an app name from scratch

If you are making an app via WooCommerce mobile app builder for your WooCommerce website, you have to create an app name from scratch. Obviously, you will have a little more liberty if you are designing your app name from scratch. However, you should not forget that app store guidelines will still need to be followed. 

Ensure the app name should be creative but not too far from what your app is all about. Pay attention to one of the aspects, i.e., recognition. An analytical name may not sound good. 

The app name should be in line with your users understanding. It should tell at a glance, what your app does. You cannot just depend solely on your app icon to stand out. Also, your app name should be easy to pronounce and remember. After all, you are not only building a name for yourself but building a brand name in the market. 

For instance: Artkive – Save Kids’ Art. The name of the app is easy to pronounce and remember. Also, it sounds familiar with the word ‘archive’. Additionally, the tag line ‘Save Kids’ Art’ speaks for itself. Hence, the app name is perfect both for search engines and for identification purposes.

Considering the Twitter handles, domain names, Facebook page, and more while naming your app. This will be an excellent way to design an app name. However, you need to make sure that the app name or even a small part of your name is not already used in the app stores or elsewhere. 

Get a duplicacy check as it can become a cause for rejection in the stores. Therefore, do not overlook this step. 

Unfortunately, naming a mobile app is not all about you and your business.

As mobile apps are blooming, around 2.2 million Android apps and 2 million iOS apps are available on the app stores, according to Statista. For this reason, you must understand that you need to differentiate your app from others by naming it in a way which is creative yet easy-to-remember. You can think of synonyms while entering an area where a keyword is already overused. 

Mobile app name and ASO (App Store Optimization)

App Store Optimisation

In the end, you also need to have search results in mind. You must understand the concept of App Store Optimization before launching your app on the store.

Read here: A complete guide to understanding the concept of App Store Optimization

When it’s time to launch your app on the app stores, you need to have keywords in your app description and the metadata field.

Also, if you use significant keywords in the app title, you’ll get even better search results. However, do not overdo it! Indeed, you need to limit spam-title length. 

For instance: Real Simple Checklists. The name of the app is 100 % ASO oriented yet user-friendly. App name is efficient enough in itself, but mobile app builders still took more liberty with the App Icon and used the RS abbreviation.

If you want to get organic traffic on your app, the best way is to try and come up with short phrases that people likely search for. Even then, do not overdo it. Utilization of keywords should be relevant enough; else your app may get rejected. 

On the whole, try to stick to using only one or three words, if possible, for naming your app. A short and crisp name is better for brand recognition. Remember: you can also use a dash or colon for clarity. Keep the name simple and to the point. When you are getting started with app building, you must look at the app store guidelines. Pick up a name relevant to your business, the content, and the functionality of your app. In the case of iOS app, this will proof you from the pain of Apple rejecting your app.

Behind an efficient app name, there is always a great concept. You just need to define yours. Get going!

Importance of app icons – The most overlooked element of a mobile app design

Importance of app icons – The most overlooked element of a mobile app design

There are about 2.2 million mobile apps on the Apple app store and around 2.8 million apps on the Google play store. This number is only growing and that too at a massive scale.

With the growing numbers of mobile apps, the app store has become nothing less than a battleground where every single mobile app is fighting for its space.

In this cut-throat environment, you must ensure that not only your mobile app icon stands out from the crowd but is also compelling enough for users to download the app. The very least it should do is to get them interested in your app.

If you are looking to convert your WooCommerce website into mobile app then you must pay utmost attention to details, and a very critical element of the mobile app design is the app icon.

In this blog, we will discuss the importance of an app icon and how to create successful digital icon designs that promote your apps for better search result ranks.

First impression is the last impression

It is well known that “the first impression is the last impression” and in regard to mobile app icons, we couldn’t agree more.

Due to the sheer number of mobile apps in the market, you do not get a second chance to make an impression upon a potential client.

The app icon is the first thing that a potential customer notices about the app. It must intrigue, tell a story and more importantly evoke certain emotions in them that make them curious enough to find more about your app.

Most importantly, it must pictorially represent your brand and what you stand for.

Importance of a compelling icon design

Icon designing is a critical phase that requires an in-depth brainstorming and understanding of not only what your business is about but also your target audience. Whether your business a blog or news, an eCommerce website or solves a different business problem entirely, a thorough insight is important.

The best approach is to revisit the basics, which we will discuss later in this article.

That being said, the icon design must also be simple enough to convey the message immediately and accurately. As a good rule of thumb, if a user spends more than 5 seconds to comprehend your app icon, they’ll move over to another app in the market.

Therefore, it becomes even more imperative to design a compelling app icon that outshines your competitors.

App icon & ASO

The mobile app icon is not only important as it is the representation of your mobile app and your brand but also beacuse it plays an important role in the App Store Optimization of your mobile application.

A well-designed appealing icon will attract a lot of visitors and compel them to install and use your app. This will indicate the app store markets that your mobile app is being well received by the audience.

This will eventually result in increased search result rankings for your app which will in turn help increase the number of downloads and visitors to your app listing page.

Suggested read: App Store Optimization Guide – Get 10000+ app downloads in the first month

Icon design tips

Here we will discuss the basics of app icon design and many other tips for creating a compelling app icon for your mobile application. These tips are from the industry experts and come straight from their experience of making multiple mobile app designs.

Do note that these tips and tricks are to be followed only where applicable. Since the design is a greatly subjective topic, your own instincts and creativity will take you a long way. Originality is of utmost importance.

The following are some of the best tips, tricks & industry practices to direct you towards success.

Minimalistic design

Have a minimalistic design as much as possible. Not only is it in trend but it also promotes easy brand recognition.

An app icon with too many elements can create a lot of confusion in the audience and tends to not convey the message easily. The app icon should be simple to understand and not complicated.

The audience’s attention is very fickle and they will not take a second before switching to a different app.

It is not easy to create a clean & minimal design but a good approach is to include all the main elements and then filter them one by one based on the importance and relevance to the brand.

At the end of the day, the icon should convey the message in the lowest number of design elements as possible.

Simple

As discussed earlier, minimal design is not only easily recognizable but also very simple to understand. It makes it very simple for the audience to register the design in their memory.

A simple to understand design greatly increases the brand recall value and conveys the message easily. An overcrowded icon with too many colors, fonts, and other design elements will only create confusion in potential customers’ head.

Simplicity has been a major contributor to the success of many mobile apps in the past. Let us look at more such mobile app icons.

Select colors wisely

This is one of the most important factors that decide the fate of the app icon’s success and eventually the success of the mobile application.

The color palette you select can create a long-lasting impression on your users. Make sure that it very well compliments the colors of the mobile app UI and the brand themes. This ensures that there is no conflict in the mind of your users.

Do understand that different colors invoke different emotions. Colors are always strategically selected based on the response from the target audience. Think of the colors that will get you the maximum attraction from your audience.

Have a look at the chart below to understand the impact of colors on your audience. Understand how different colors can be utilized to evoke certain emotions.

Lastly, do not forget to research what colors your competitors are using. Most probably they have selected colors that get a good response amongst your target audience. This also helps you get inspiration from your peers in the industry.

That being said, do note that taking inspiration is fairly different from copying someone’s design. We will discuss how copying anyone else’s design is a bad idea and can cause more damage than any good, in the next section of this article.

Pro tip: It is always a good practice to have a background color for the icon so that it doesn’t blend with any other background when downloaded on a user’s mobile devices.

Originality & Authenticity

As discussed earlier, make sure that your design is original and is not already being used by anyone else. This is a must-do since having an icon similar to anyone else’s design will not only bring negative credit for your brand but will also help increase the recall value for your competitor’s brand.

You do not want anyone to look at your app icon and remember someone else’s mobile application. Having an original yet appealing design will build recall value for your own brand and bring a lot of attention from your target audience. It’ll help your app stand out in the market and help improve the audience engagement multi-folds.

Pro tip: Avoid using stock images, shapes, and photographs. There is a great chance that someone has already used this freely available design for their app icon.

Test the icon on different wallpapers

The mobile app goes from the app store to your clients’ mobile devices. Which is why you must ensure that you test the app icon design in different backgrounds and not just the app store listing page.

The app icon should stand out in different wallpapers and different color backgrounds.

Many mobile devices have the option to set the shape of their apps as well, make sure that you test that your design suits all shapes, be it square or a circle.

Dimensions

Sometimes even great looking designs do not look so good when constrained in specific dimensions. This is why you should make sure that your design or the brand logo looks good across all dimensions or alternatively design the app icon based on your brand logo such that it represents the brand and also appears appealing in the app store market and also fits within the mobile device as well.

The app store pre-defines the size specifications for the app icon design files. Make sure that you follow these specifications at all times. Below are the design size, format and resolution specifications listed for both Apple App Store and Google Play Store.

App Store

  • iPhone: 180px × 180px (60pt × 60pt @3x) | 120px × 120px (60pt × 60pt @2x)
  • iPad Pro: 167px × 167px (83.5pt × 83.5pt @2x)
  • iPad, iPad mini: 152px × 152px (76pt × 76pt @2x)
  • App Store: 1024px × 1024px (1024pt × 1024pt @1x)
  • Format: PNG

Google Play Requirements

  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB

A/B Testing

We all know that design is highly subjective and no one knows the sure shot solution to a perfect app icon design. And, by the end you’ll have multiple design options to go for. In this case, you can leverage the power of A/B testing to your advantage.

This is the best way to figure out the best design for your mobile app. Studies have shown that A/B tests have increased the app page performance by up to 26%.

Release different designs to different sets of your target audience and judge by the response each design gets.

Final checklist for app icon optimization

Now that we have discussed the best practices and top tips for the perfect app icon design for your mobile app, here’s a final checklist for your reference. These points summarize the guidelines discussed above that you must implement every time you design an app icon.

1. Meet the size & format specifications

2. The icon must represent your brand

3. Right colors for the right audience

4. Originality in design

5. Competitor research & analysis

6. Simple and easy recognition

7. Test, take feedback & optimize further

Conclusion

Mobile app designing can be a daunting task at first in your app strategy. Therefore, we have broken down this mammoth task into simple chunks so that you can easily design the app icon for your mobile application.

AppMySite mobile app builder offers complete control over your mobile app design and layout and functionality. With easy to use interface and multiple features and functionalities, you can now easily design and build yourmobile app for your blog for free with AppMySite WordPress mobile app builder.

Stand atop with WooCommerce mobile app for your Supermarket

Stand atop with WooCommerce mobile app for your Supermarket

The mankind has always been ravenous for success and growth. As time passed, the need for ease and comfort coupled with hunger for growth and humans started effort in this direction. Technology has scaled hand-in-hand with progress and is constantly evolving in every dimension.

Mobile app, has been one such gift of technology that is surpassing others. It procures ease and stimulates success for businesses. This aspect of modern technology is constantly evolving and aiding e-commerce. In fact, m-commerce is rapidly redefining and replacing e-commerce.

Supermarket business has gained considerable edge and popularity recently. Supermarket owners are supplementing technology with ideas to ensure absolute success. In this article, we will discuss the wonders of a mobile app and tell you how you can convert WooCommerce website to mobile app. Stay tuned…

Charm of online supermarket businesses

In recent times, there has been a sudden surge in the e-commerce sphere which has also affected the grocery and supermarket businesses that run online. People are swarming to online supermarkets and in-stores as it is their one-stop-solution for all requirements.

Morgan Stanley, a research and data entity, prophesied a few years ago, that online grocery business will see a rise like never before. The prophecy has turned true and with increasing number of online buyers, your online Supermarket has ample scope of success too. You just need to harness this potential to the fullest and mobile apps are a great tool for doing that.

What changes with mobile apps

As a Supermarket owner, you are giving people all they want under one roof. But, by complementing your store with an app, you can expand the customer base, enhance brand visibility, give ease to customers and hence sell more ultimately. Buying, selling and marketing are all easier with apps due to more interactive, close and productive communication.

Living standards of people are improving and lack of time is becoming a global issue. Today, less people want to go out and shop, or even rummage through multiple websites. Apps become an entrusted saviour in this case and benefit both, the owner and the customer.

When you give the ease of apps to your users, your brand earns a distinct space on buyers’ phones and you get more loyal customers. Unlike websites, your customers keep returning for more, only to you. It is evident that this is the best time to convert your supermarket WooCommerce website to mobile app and harness the potential customers.

Essential features for absolute success

If you are aiming for absolute success and growth in revenue, only building an app is not enough. Here, you will get clearer insights on what features to integrate. Read and discover the key ingredients of online popularity.

Keep the following points and features in mind as you build your app –

1) Affordable & Easy:

Eliminate the need of expert technicians and longer wait-timings and build your app in an optimal budget with DIY app builders. Search for an online app builder that has flexible plans and is yet efficient and quick.

2) Native:

Ensure that your app is not merely a web-view of your app but is intuitive in itself. It must be light and fast and capable of using the resources of the device. Native WooCommerce apps outperform other apps and offer amazing experience.

3) UI/UX:

User-interface and User-experience go hand-in-hand. Make your app attractive, engaging and easy to use. Build amazing interface for great user experience. Such apps keep customers tied to the app and compel them to come back for more.

4) Personalised Layout:

Get an app builder that allows you to curate the look of your app screens. Make sure that the designs, landing pages, action buttons, activity screens and pages are all easy on the senses and reflect your brand-identity.

5) Ease of use:

Your customers deserve the convenience and ease. Categorization of products should be done smartly to make searching, sorting and filtering easy. Enable easy log-in and sign-up and integrate social media.

6) Analytics:

Have an intuitive app with smart dashboard for efficient management. Know what your users are up to, what they like and what their purchase behaviour is. This analysis will help you in taking informed business decisions.

7) Seamless check-out & payment:

Shopping on your app should be like a therapy for your users. The cart should be dynamic and be able to hold countless products. Integrate multiple payment gateways and make check-out process smooth.

8) Platform Independent:

The world is divided into android users and iOS users and you should subscribe to an app builder that caters to the needs of both. Create app for both iOS and Android users to reach more people.

9) Enhanced Communication:

The app should facilitate communication with your users as it is one of the most important aspects of success. Create push notifications to keep your customers informed and engaged with promotions, offers, sales and discounts.

10) Brand Recognition:

Build and app that facilitates your brand recognition. It should be efficient enough to perform well and rank well and gain visibility for your store. You can opt for white label solution for absolute brand uniqueness.

Tomorrow never comes

Now is the best time to get an app for your business at it has become affordable and convenient with DIY app builder tools. If you are still sceptical about building a WooCommerce Mobile App, visit the demo page of AppMySite and create app for free.

Take a first hand experience of building an app today because procrastination is not for achievers. Upgrade and publish your app and scale your Supermarket to success.

Celkart is selling more with AppMySite WooCommerce Native App

Celkart is selling more with AppMySite WooCommerce Native App

Mobile apps are revolutionizing the ways in which e-commerce functioned years ago. M-commerce has replaced websites as mobile phone users are growing worldwide. The worldwide revenue to be generated by mobile apps is expected to increase consistently in the coming years.

Mobile phones are synonymous with ease and comfort and customers are likely to spend more time on apps than websites. Mobile phone shoppers are more loyal towards the brand. The cart abandonment rates are lower on apps. Due to longer interaction time, people all over the world, including the enthusiastic millennials, are shopping more on apps.

All leading retail brands out there, have an app that rules numerous mobile phones as their brand’s signature. Even small and local retail businesses springing up are launching apps for a much dedicated and wider consumer base.

Celkart is one such flourishing business that has reinvented its brand with a WooCommerce native app built by AppMySite. Read and find out how AppMySite has stimulated business for Celkart by redefining its business model.

Celkart – the budding entrepreneurial genius

Celkart is an entrepreneurial endeavour by techies from India. The retail company sells gadgets and accessories like storage and hard drives, speakers, power banks, cables and chargers etc. It started with selling its products on website. Shortly after the launch of the website, the owners decided to venture into apps.

As Celkart mainly identifies the millennials of India as their target audience, an app could do wonders for them. Youngsters spend most of their time on mobile apps and Celkart was aware of this vitality.

As a new set up, risk was their driving factor and their concern at the same time. After rummaging the options on the internet, they contacted AppMySite and thus set afoot on a productive collaboration. The dedicated customer support feature helped the entrepreneurs clear their doubts and plain sail through the process of app building. AppMySite built an app in the most seamless way for Celkart.

AppMySite – the efficient mobile app builder & bankable partner

AppMySite has redefined the approach businesses had for app building. App building was an extravagant affair years ago. A company had to go through the tedious process of hiring technicians, developers, coders, designers etc., for getting an app built. But, AppMySite eliminated the requirements by providing the most efficient and affordable mobile app building solution.

Businesses can easily convert WooCommerce website to mobile app with AppMySite, the DIY app building solution. It is becoming a boon especially for budding ventures like Celkart. AppMySite has its consumer base spread across many countries with happy and satisfied customers across the globe. All businesses, big or small, are received with equal fervour and the best is done for them.

It is easy to build apps with AppMySite. Thorough customer support is assured through the entire production process and thereafter. AppMySite mobile app builder for WooCommerce websites has become the bankable partner for many businesses and given them new dimensions, including Celkart.

Enviable features that make your app outshine competitors

Apps built by AppMySite have features that can compete with apps built by traditional methods. It implies that a retail e-commerce business can have the privilege of having an efficient app for its customers without spending much. AppMySite mobile app builder creates native apps that are at par with traditional apps in terms of features and performance.

The features of mobile apps built by AppMySite enhance your business in the following ways –

Wider consumer-base: The apps can be built for both Android and iOS users and can be published on Google play store or Apple store. The apps are compatible with the latest versions of the operating systems and perform well. Wider availability ensures wider consumer base. Customers can identify their target audience and also opt to build app for specific store only. Celkart, for example, has app for android users.
Customer retention: The apps assure efficient UI/UX. Amazing interface, user-friendly experience and enticing graphics and layout ensure that your customers have a seamless experience and thus, return for more.
Ease of selling & buying: The interface is designed in a way that makes the usage convenient for the sellers and the buyers. Features like social media integration, multiple payment gateways, smart and intuitive performance, efficient check out cart and real time sync with website make the app usage seamless and smooth.
Identification of marketing goals: Apps built by AppMySite have in-built user analytics tool. Having a statistical record of sales and purchase helps in up-selling and cross-selling products and thereby enticing customers to buy more.  Knowing your users and their usage pattern, behaviour etc., helps you evaluate the performance of your app and your brand as a whole. It also helps businesses to identify their marketing goals and thus achieve them.
Ad-on benefits: Apart from the advantages discussed above, AppMySite benefits its consumers in many other ways. The add-on products and listed features of AppMySite add to the existing benefits and amplify your success further. For instance, customers can set up push notifications and send it to users to inform them about new developments, changes, offers, deals, discounts etc., and in turn drive sales. Customers can also choose their preferred services from the list of add-ons and add more value to their apps.

Success is the crux!

We have discussed the importance of mobile apps and the features that make a mobile app builder efficient. However, the most significant motive of this article is to portray the benefits that follow the process of app building. The ultimate aim of a business is success and revenue-generation.

AppMySite is one such mobile app builder for WooCommerce and WordPress websites, that is capable of building apps that assure progress. It is affordable and dynamic at the same time. Businesses like Celkart have already set afoot on their structured ladder of growth with AppMySite. It’s time you should join us too! Get associated with us and sail to success.

50 simple ways that lead to a successful mobile app: Your checklist for 2019

50 simple ways that lead to a successful mobile app: Your checklist for 2019

Building a mobile app for your business is not enough. It is important that your introduce your app to the world and market it amongst your target audience.

According to a popular research, it has been estimated that mobile apps will cross $188.9 of revenue in 2020 through app downloads, ads and in-app purchases.

Read here to know more details on app statistics: Top 75 mobile app statistics – Market size & usage

To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app

We have compiled a summary of ideas that you can implement to promote your app. 

Let’s start: 

1. Ensure you have a responsive website 

A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.

This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.

2. Create a captivating app icon 

You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.

In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.

3. Add an informative description 

Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.

You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.

4. Include a demo video 

As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.

Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.

5. Regularly add blogs 

Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.

Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.

6. Design a dedicated landing page 

A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.

Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.

7. Reach out to influencers 

This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.

Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.

8. Make use of your social media

Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.

Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.

9. Encourage app users to post reviews 

A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.

The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.

10. Get in touch with tech bloggers 

This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.

Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.

11. Use forums to spread the word

Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.

12. Speak to popular writers 

This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder

Keep in mind that you don’t press them constantly. Drop in an email and sit tight.

13. Come up with interactive vlogs 

In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.

14. Design teasers 

Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.

15. Mention your apps in emails 

Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.

The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.

16. Indulge in guest commenting 

We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.

This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.

17. Focus on customer retention 

The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.

18. Request feedback from customer 

As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.

Not only will you be able to enhance your app but also give an impression to the customer that you care.

19. Offer excellent customer support

Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.

20. Identify the pain points of your audience 

It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.

21. Include video as a part of your knowledge base 

Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.

22. Introduce community as a part of your helpdesk

This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.

23. Reward customers for recommending you 

Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.

24. Optimize your app title

You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.

Make sure you’re using the right keyword but still make sense.

25. Only add the best screenshots 

Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.

26. Invest in a demo video 

A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.

Once you’re done creating and publishing the video, take some time to promote in on your social media channels.

27. Regularly conduct engaging activities 

Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public. 

If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite

28. Set-up a YouTube Channel 

Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel. 

29. Conduct PR activities 

A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.

30. Also involve SEO activities 

In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.

31. Extend discounts

Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.

32. Include call to actions button on your website 

To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.

This method works well for businesses who already have a good traffic flowing on their website.

33. Spread the word in your social circle 

This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.

34. Focus on customer feedback 

Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.

35. List your app in review sites 

Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.

Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.

36. Think outside the box 

Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.

For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!

37. Ask customers to rate your app 

This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store. 

38. Collaborate with another app 

Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.

39. Introduce coupons

You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.

40. Use Facebook & LinkedIn Groups 

Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.

You can also indulge in commenting on posts that may be helpful to your business.

41. Encourage users for membership 

There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.

42. Try guest blogging 

Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.

43. Launch app on multiple app stores 

Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.

As per the statistics releases by Statista, 669,000 and 487,000 apps were launched on Windows and Amazon app store in 2019.

44. Pay attention to your subtitle

Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.  

45. Never overlook App Store Optimization

We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.

46. Also create a video for marketing 

Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it. 

This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking. 

47. Write press release blog on launch 

A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.

48. Promote your app, physically

If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app. 

Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store. 

49. Offer the first 7 days for free 

This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month. 

50. Go after customers who have downloaded the app 

Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it. 

Ending Note 

Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.

Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.

Create your mobile app with the free app maker today! 

Client developer account vs. AppMySite developer account

Client developer account vs. AppMySite developer account

A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’ services to publish and manage your mobile apps.  

The Play Store and App Store are pretty strict about their policies. Therefore, owing to pre-defined guidelines and policies, you are required to set up your own developer account for your app to be published on the stores. However, if the app will exist under your account, you will have more control over it. Also, you will be able to maintain your business branding on the stores listing. 

However, when it comes to publishing a mobile app, mobile app builders often wonder whether they should use their developer account or ask clients to purchase their accounts.

A majority of the people go with the first option and usually do not experience any issues with it. However, recent revisions in the app publishing world are now encouraging most of them to reconsider this approach.

With these changes to the Stores’ review guidelines, it becomes crucial that apps are submitted directly by the app builder, using their own developer account.  

For instance: Apple has recently implemented a new guideline for it. This guideline states that apps may get rejected if the Seller name (the name your Apple developer account is under) doesn’t match with the app branding. 

Mobile app builders for WooCommerce, for instance, use developer account to publish their client’s app. In this case, you just need to pay a little extra. Simply put, another cost will be added to clients’ bills. However, you can build a mobile app with AppMySite on a shoestring budget.

Read here: https://blog.appmysite.com/building-a-native-mobile-app-on-a-shoestring-budget/

It’s not the end of the world and you don’t really need to worry. App-building can turn out to be beneficial. 

Here are a few points that can help you make a business decision:

Transfer of ownership

Once the app has been published under the agency’s developer accounts, a transfer of ownership is done. Sometimes, the relationship between app builders and their clients comes to an end. However, if the client still wants to maintain their app without any disruption to its user-baser, the situation necessitates transfer of ownership. 

While the transfer of ownership can be possible for both iOS and Android, it is a bit inconvenient because of the detailed process that must be followed. Also, in the process, new certificates need to be generated.

If a client’s app is already published under the developer’s account, the hassle of this event can be avoided. It eventually saves time and effort of both, client and the app builder. 

Branding benefits 

Investing a bit of the amount in owning an account on App Store is just another cost of doing business and not useless or unworthy. This makes the account credible and it also reflects brand capabilities. 

The case is similar to the domain name. 

For instance, you have created a website for your client and use your domain name to make it live. This simply means that the website belongs to you, and you will have the full access over areas this domain points to. You can also make changes that affect the entire user base, at any time. 

With this in mind, your client will probably be willing to pay the price of ownership to reach their customers, with a guaranteed level of oversight. 

For an online app maker, branding issues exist either ways. If there are a substantial number of apps under your name in the stores, it helps in building your brand. However, if you don’t have control over the content of the app, it will simply bring your brand down.

One false move in Google Play and App Store can get your app deleted from the store. Other apps in your account can get deactivated too. You need to protect your brand against these situations and consider publishing apps under separate accounts. 

Clients really don’t want to pay

Some customers refuse to bear this extra cost. It especially happens if they are just taking initial steps for building an app and do not totally understand the value of having a native app.

Do not forget that the customer is the king. You need to bargain the idea of building an app via mobile app builder for WooCommerce and make them understand the perks of having own account on stores.

If you are ready to build more advanced capabilities and want to distribute your apps on the Stores, enrol in the app builders’ developer account. 

AppMySite Developer Account gives you the opportunity to deliver your apps to over a billion customers around the world. With this online app creator, you can meet the business needs by offering mobile apps to your target audience. 

Appmaker vs. AppMySite – a mobile app builder comparison

Appmaker vs. AppMySite – a mobile app builder comparison

Building a website is no more intimidating, but what about creating an app. Does building a mobile app have the same drift?

Can you create an app without any knowledge of coding? Yes, you can build a mobile app in a modernized way, where you do not need to apply any special knowledge or skills.

Most app builders offer app services, from building the app to publish it on app stores (Google Play or App store), without any coding.

Here, we will discuss the two most often used mobile app builders:

Appmaker and AppMySite are the two most commonly used app builders in the market. These mobile app creators are comparatively making an app in less time for a wide range of businesses.

With both the app builders, you can start developing a mobile app for your business with a subscription pricing plan. Both have different pricing plans to suit a wide span of business needs.

App customization is a cherry on the cake that helps you build a premium user experience.

If you are under doubt about which one to choose – Appmaker or AppMySite, here is the comparison for you.

In this post, we will help you review features, pricing, and unique selling points of both app makers. Let’s get into the battlefield –

Appmaker – The Good Old Times of App Creation

Appmaker stepped in, in 2013, when the app-making industry was in its childhood like phase. Although several other builders also popped up around the same time, many of them fell by the wayside over the next few years.

Appmaker is not just a native app-making tool. It showcases managing services as well as a built-in marketing tool. It allows users to create and update marketing banners inside the app, send push notifications, make updates on-the-go using Admin CMS.

Appmaker has published almost 300+ WordPress apps around the world, while it also rings in various digital marketing campaigns and app promotions to increase their app sales. However, now, in 2019, Appmaker becomes an ageing platform with minimal app designs and templates.

If someone, for instance, is relatively new to the app-building world and is trying to use this platform after seeking several others, it would be an unfulfilling experience. Signing up with this app builder can get quite disappointing.

Also, the editor’s visual appearance is not really the state of the art. It seems like it has not been redesigned since a couple of years. To be in the game though, they offer an abundance of building blocks and the app design can also be tweaked in a way.

Nevertheless, Appmaker seems to be stuck in a time warp as many other platforms these days have progressed in leaps and bounds.

Wondering, if it is worth building an app using Appmaker? Get an insight into Appmaker’s pros and cons. Have a look:

Appmaker – Pros

WooCommerce store compatibility: Appmaker creates your native app content rich with unlimited products and functionalities. This native app is compatible with a WordPress or e-commerce store.

Multilingual apps: Appmaker allows you to build a multilingual mobile app to acquire international market. Non-English users can easily understand the app content, which helps in user acquisition and retention of app users.

Firebase (Google) and Facebook App Analytics : With Appmaker, you can integrate Firebase and Facebook App analytics. These platforms not only give user behavioral patterns but also helps you make conversion intended predictions.

Appmaker – Cons

Design and flexibility: The design and flexibility of Appmaker’s editor and app feature templates are not desirable. While there is also an option to create your own sections with the HTML/JavaScript/CSS feature, it would be an achievement to build an app that may look near to modern like those created by other app-builders.

App’s interface: Appmaker’s app editor is quite slow and overly-sensitive at the same time. While building an app, each time when you move an icon, the editor loads a lot. Owing to this, you often misplace the icon on the drag-and-drop grid structure of the editor, which creates a tedious cycle. Also, Appmaker’s app features don’t load effectively, and the editor often freezes for several minutes.

Feature updates: Appmaker doesn’t give an option to update the app features at all, which can be detrimental to your app once the new operating system (OS) arrives.

Pricing: Appmaker’s biggest drawback is its pricing plans. This app-builder doesn’t disclose the pricing plans to users until they fill up a form for building a mobile app.

What we like: Appmaker offers multilingual apps for non-English speakers.

Need improvements: Appmaker has removed their pricing page as every customer has different requirements in mind. However, this probably makes customers feel duped, and they might not head for building an app via Appmaker.

AppMySite – The Apple of Mobile App Builders

AppMySite is the simplest and most efficient online app maker for your existing e-commerce website (s), that has been launched in 2018. Also, AppMySite claims to give e-commerce solutions in terms of an app for online businesses to engage in new and returning customers.

Over 30,000+ mobile apps have been on a variety of platforms published by AppMySite lately. It builds mobile apps for all leading CMS websites and e-commerce platforms.

AppMySite creates a seamless, aesthetic, and intelligent mobile application that not only helps businesses to expand their customer reach but also makes these businesses future-ready. This app-building platform offers advanced features and aims to change the way people make an app from the website.

If you are willing to cash this opportunity, turn your website into an app with AppMySite to ensure that you do not lose your potential customers and go beyond your competition.

In a glance, know what AppMySite is offering to industries to boost their business. Here you go –

AppMySite – Features 

Free app creation: With AppMySite, you can create a mobile app FREE for your business with several features to increase customer engagement.

Requires no-coding: You can build a mobile application without coding or technical skills. Any naïve can convert their WooCommerce website to a mobile app with AppMySite.

Affordable pricing plans: AppMySite offers affordable pricing plans, yearly, or lifetime that does not burn a hole in your pocket.

Instant app delivery: AppMySite delivers fully-functional, dynamic, and thoroughly tested mobile app to users in no time.

Engaging native apps: With AppMySite, you can build WooCommerce native apps for both Android or iOS to lend customers a luxurious experience and meet their satisfaction level.

Social accounts integration: AppMySite encourages businesses to integrate their social accounts into a mobile application to give a boost to their brand.

Multi-platform support: A WooCommerce mobile app builder supports multi-platform to build native mobile apps for both Android or iOS.

Smart search filters: AppMySite showcases smart filters and intelligent sort and search options. These filters allow users to search for relevant products in the app.

Layered navigation: AppMySite features a smart user interface with well-planned navigation. With this seamless interface, you’ll have a user-friendly browsing environment within your mobile app.

Content management system: You can add relevant information or publish blogs about your business on your website to engage your customers.

Safe and secure transactions: App My Site presents a seamless integration of payment gateways in your app to enable users to make safe and secure transactions.

Completely in-sync with the website: AppMySite imitates your website for building a mobile app. If you make changes to the website’s backend, it will simply reflect in the app in real-time.

Unlimited push notifications: AppMySite builds an app that helps you reach your target audience with easy-to-send notifications. You can improve your customers’ engagement to the business by sending personalized push notifications.

Other exclusive features: Apps built with AppMySite help you get significant features, such as in-app purchases, payment integration, and much more.

Convert your WooCommerce website into the app with AppMySite in cost-effective packages. Let’s get into the different pricing plans:

AppMySite – Pricing 

With AppMySIte, you can build your app within a definite time and at a nominal cost. You do not need to burn your pockets for building an app, whether on Android or iOS, or both.

AppMySite, a mobile app builder helps you build a native, dynamic, responsive, and fast-loading app. Integration of social media channels, unlimited push notifications, layered navigation, safe and secure transactions, and what not, this app builder offers you all the features.

Most importantly, apps built with AppMySite are in sync with the website as well as they are white label apps.

What we like: App My Site is the best mobile app builder for WooCommerce and WordPress, and some more in their store, like Magento, Shopify.

To sum up

From a purely technical perspective, Appmaker offers quite decent features, like integration of WordPress/WooCommers plug-ins, compatibility with any WordPress themes, social login, and many more. However, if you want to add advanced features and functionalities in your mobile app, Appmaker fails.

Appmaker’s disorganized support system and it’s poorly designed FAQs and knowledge-base sections, seem to reflect disinterest in their mobile app as a whole. Even if the platform is concerned about offering social login and active media presence, choices of UI/UX in app-building does not make sense.

While Appmaker is offering multilingual support for acquiring international app users, the bottom line is: if your mobile app looks awful, or is difficult to use, people won’t download it.

Appmaker is an old name in the app-building industry, but it doesn’t offer new and flexible designs in the app. Also, it is strange and odd that the app-builder doesn’t disclose its pricing plans until you send all your information to them for building an app.

We strongly recommend that they should open up with their pricing plans, and use some new UI/UX designs in place of the same dated design elements.

Counter to its competitors, AppMySite is an easy and efficient online app creator. This app maker helps in building WooCommerce native mobile apps for both Android or iOS platforms.

With AppMySite, you can stimulate your business to outshine your competitors. Also, all the leading CMS websites and e-commerce platforms can easily build their mobile apps with AppMySite’s advanced features and functionalities in a little time.

Consider building your mobile app with AppMySite for FREE. Regardless of the nature of a decent app, whether Android, iOS, or web app, it lets you develop your mobile app for free with customization.

With premium features and cost-effective pricing plans, AppMySite is a clear winner here and certainly the best alternative to Appmaker.

If you are still in a perplexing situation, go through the differences between Appmaker and AppMySite again, make a selection for the best WooCommerce mobile app builder that helps you alleviate your business with the trends.

Turn your website into a native mobile app, and get advanced features incorporated into it.

If you want to know more about app-building with AppMySite, get in touch with us.

Progressive web app or a native app – what to create?

Progressive web app or a native app – what to create?

Today, the mobile industry is going full force towards progressive web apps and feels that native technology is left behind. However, this is true to a certain degree. 

Contrary to progressive web apps, there are undeniable benefits of a native app that PWA cannot offer. 

If you are hesitating between creating a native app or a progressive web app, this post is meant to describe the significant differences between the two clearly. 

Else, if you want to turn your website into an app, AppMySite can help you make an educated decision

Here are the differences:

1. App functionality

On iOS:

Progressive web apps work on iOS. However, their functionality is not as supportive as on Android. 

For instance, Apple recently shifted its supporting Service Workers in safari. This shift is a significant improvement that opened the doors to lots of previously lacking functionality, such as the ability to work offline. 

The ability to receive web push notifications is another big miss, which can be a deal-breaker for many people out there. 

You can communicate with your users via SMS as an alternative. But, if your project requires push notifications, you should definitely go for a native app. 

On Android:

The integration of both apps, PWA, or native on Android is good. Besides push notifications, there are some other advantages as well, that is incomparable with iOS.  

However, Android couldn’t make the home screen installation process easier in progressive web apps. It simply means as soon as the user visits the PWA, they are immediately prompted to install the app on their home screen for quick access. 

While a PWA can also be installed on the home screen of an iOS, the user doesn’t receive any indication about this option, or instructions on how to do it.

Service Workers eventually work in all browsers running on an Android, whereas iOS users can only get benefits from them using Safari.

2. Geo-location features

Both PWA and native apps offer the same features, except the functionality of geo fences and beacons. However, these two features are unfortunately supported on progressive web apps. 

Geofences and beacons are usually used for location-based notifications. 

PWAs on Android gives you an option to send push notifications based on targeted criteria. In contrast to PWAs, Native apps on Android helps you to communicate with your users at a specific time and place. 

3. App discoverability 

If your business is not well-known yet, search engine optimization (SEO) serves as a valuable tool. SEO helps your potential users to find out about your business. 

When it comes to PWA, you can take advantage of SEO as these apps are found from search engine queries. For native apps, App Store Optimization (ASO) works well, and brings valuable traffic to the app. 

4. Efforts required to access the app 

You need to consider a few points while launching an app, that is: how your potential users believe in your app and how your content encourages users to put time and effort into your app.

For instance, you own a restaurant and its app. Also, the primary purpose of your app is to display a menu and take reservations. Do you think your potential users will download such an app? They will probably do a quick search engine query to avoid wasting time and storage space. 

A progressive web app can work great for returning customers who are likely to do a quick search engine query to avoid wasting time and storage space. However, if we talk about WooCommerce native app, users won’t hesitate to spend their time and storage.

On the same lines, if you are still figuring out on how to get an estimate on your audience’s behavioural patterns, a PWA can be an excellent way to test the waters before you dive in and miss out on your prospective users. 

5. Amplification

While progressive web apps are easy to discover, the opportunity for amplification is great on the native app. 

If your app gets featured in the search results of the store, you will have a chance to gain a massive amount of user-attention instantly. Moreover, this fame is not equivalent to 15 minutes in the world of progressive web apps.

6. Device discrimination

If you go for building a native app via WooCommerce mobile app builder, it will limit your audience for a simple reason. Moreover, this reason can only be confined to using two standard types of mobile devices, Android or iOS. 

Existing mobile users are shrinking or switching though. Windows and Blackberry users are forgone as well as desktop users are also ignored. 

However, PWA runs in a browser, and it ensures that individuals who browse the internet can have the opportunity to reach your content.

7. Bureaucracy

Lastly, if you want to publish a native app, you need to undergo and comply with third-party regulations, reviews, and fees. Also, while you publish your app on the app store, you will need to pass their standards in terms of design, quality, code, and content. 

Most importantly, if your content in your app is not in line with the store’s image or culture, app stores can refuse to publish your app. 

Content plays an important role in your app’s future, as well. Simply put, if you try to make an update to your mobile app and somebody doesn’t agree with it, you are prone to getting hacked from app stores at any time. 

Additionally, publishing an app on app stores require fees. Contrary to app stores, if you publish your app on the web, creating developer accounts and registration fees do not exist.

The ending notes

The clear winner here in terms of cost- and the hassle-free app is Progressive Web App. However, if you want to offer a premium experience to your customers, you can build a native app using a mobile app builder, like AppMySite.

If you are still confused, deciding which app you should go for, visit AppMySite. It can help you build both the apps at a nominal cost. 

Yevatelo is giving M-commerce goals with WooCommerce native app

Yevatelo is giving M-commerce goals with WooCommerce native app

“In 2020, there will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.”

The statement by Pew Research Centre is an affirmation of the fact that mobile apps are the new king of technology. M-Commerce is rapidly redefining and replacing e-commerce. Retail companies are turning to mobile apps for absolute success.

Building a WooCommerce native mobile app has become easier and more affordable with time. Tools like DIY mobile app builder for WooCommerce websites have further eased the process. However, it is important to find an efficient mobile app builder for best results.

Yevatelo made one such smart choice and revamped their online business. Read and discover their success story and find the tips and tricks for absolute success of your e-commerce company.

How do mobile apps assure success?

If you are still sceptical about the advantages of a mobile app then go through the following points. The following factors make mobile apps the ultimate formula of success –

– Mobile apps are more proximate and closer than websites. Instant access increases the use of time
– Personalised experience and easy access are the most promising features
– Apps not only allure new users but also retain the old ones
– Controlling user action is easier due to metered space
– User analytics is more transparent and the data is more absolute
– People tend to spend more time on apps and thus buy more
– Push notifications and enticing offers get more attention on apps
– Interactive and enhanced communication is the biggest booster of profit
– Apps are more manageable, dynamic and productive
– Apps have better conversion rates than websites
– Satisfied and returning customers look for the app alternative for ease

Yevatelo was aware of all the benefits discussed above and thus decided to build an app to complement their WooCommerce website. After exploring a few options online, they locked AppMySite. Thus, began the journey of their surge on success.

Yevatelo is opening doors of unprecedented growth

Yevatelo is a Spanish retail e-commerce company that sells fashion related products. Their products like clothes, accessories and shoes are meant for people of all age groups and fashion choices. With a huge variety of products and an excellent purchase system, they are bound to make it big in the e-commerce sphere.

In its very budding phase, Yevatelo decided to aid its website and get an app for the customers. AppMySite helped Yevatelo in accomplishing this milestone and adding a new dimension to their success. Yevatelo already has a fully functional Android mobile app and is now heading to gain Apple users with an iOS app.

Today, Yevatelo is one of the many satisfied customers of AppMySite across the globe. One decision by the owners of the company has revamped their business and given it new directions.

The Midas touch!

With AppMySite, one of the most cherished mobile app builders for WooCommerce websites, you don’t just build any app. The apps have distinguished features and are at par with any standard app. Despite being quick and affordable, AppMySite assures there is no compromise on the quality front.

The apps are as efficient as other apps built on a hefty budget by expert technicians, coders and designers who charge a lot and take longer to deliver. AppMySite does this in optimal budget in no time and with utmost transparency.

Yevatelo has an android app that is highly functional and intuitive. They have easily categorized their products and have a sorted check out system for their customers.

Know what to look for

It is not enough to know the benefits of a mobile app. As an aware customer, you must know what to look for when searching the perfect mobile app builder for WooCommerce website.

Search for these key features –

a. Quality and dedication – Look for a solution that is absolute and assures quality offering. Instead of an option that offers too many things, search for a tool that is wholesomely dedicated to app building.

b. Affordable & quick – DIY mobile app builder is a better alternative to the traditional methods. Look for tools that have affordable and transparent packages and ensure timely delivery.

c. Native solution – Many builders promise much but deliver nothing. Look for tools that build native apps that are intuitive and not just a web-view of your website. It should be available for both Android & iOS users for wider reach.

d. Customisable – The tool should allow you to design few pages and screens according to your brand and taste. It gives a personalized touch to your app.

e. UI/UX – The product should have and engaging User Interface and assure amazing User Experience. The app should be easy on senses and convenient to use.

f. Updated – The app should have the latest features, all placed and sorted smartly and it should also be in sync with the website.

g. Additional features – Look for a builder that can also package and deliver other viable products alongside your app. These add-on products should be capable of enhancing your app’s presence and performance.

h. Customer support – Look for a solution that provides thorough support during the entire process of app building and thereafter. Nothing is better than a seamless service.

Time to take off

If you’ve had an insightful tour through the world of mobile apps, it’s time to get one build. You have a WooCommerce website with a wide range of quality products and the ability to keep your customers tied. You do not deserve to miss out on growth just for the lack of an app. Just like Yevatelo, you can also add new dimensions of growth to your business and maximise sale with a mobile app.

Now that you are aware of all the aspects of app building, go ahead and turn website into app for ultimate profit. Go through AppMySite’s website and get in touch to give your e-commerce competitors a run for money. Success is just a click away!

Wish A POS sky-rocketed their business with a WooCommerce Mobile App by AppMySite

Wish A POS sky-rocketed their business with a WooCommerce Mobile App by AppMySite

Wish A POS is a point of sale online retailer based out of Melbourne, Australia. They specialize in providing any and all types of point of sale equipment.

They cater to retail businesses like retail stores, café, bar, restaurant, bakery, food truck, grocery store, beauty salon, and any operation that would require a point of sale solution.

Their vision is to equip all retail businesses in Australia with the best quality point-of-sale hardware. They deliver it at their doorstep and eventually help them all grow.

Some of their best-selling POS products are cash registers, receipt printers, barcode scanner, POS terminals, touch screen monitors, and much more. They also specialize in POS bundles for any retail business that is looking for a one stop solution for their store.

Wish A POS was ready to take their online business to the next level by converting their WooCommerce website into mobile app. After looking at the different options available, they went for AppMySite WooCommerce mobile app builder for their mobile app requirement.

WooCommerce Native App

They found that building their mobile application with AppMySite mobile app builder was an effortless process. After signing up to the platform, they submitted their details to the AppMySite online app builder portal and in no time at all, they built their WooCommerce native app.

This mobile app was received very well amongst the POS customers. Ordering POS equipment in Australia was never this easier. Wish A POS even received many great feedbacks for their mobile app from their customers.

Links to Wish A POS mobile app are as follows.

Android : https://play.google.com/store/apps/details?id=com.appmysite.wishapos

iOS : https://apps.apple.com/us/app/woocommerce-app-by-appmysite/id1472980267?ls=1

Mobile App Features

The Wish A POS native mobile app by AppMySite online app maker is loaded with state-of-art-features with cutting-edge technology.

Some of the many features are as follows.

1. Smart search and filtration

One of the striking features of their mobile app is a smart product search and filtration. This greatly reduces the user journey time as it helps interested customers easily search and order the product of their choice.

This makes navigation effortless for the users and results in greater conversions and lesser abandoned carts.

2. Native Experience

Another feature of this premium app that Wish A POS app users absolutely love, is its native user-experience. The mobile app is completely dynamic in its features and is in complete sync with the website.

Any modifications made to the website, be it a new product or a category, gets automatically populated on the mobile app.

3. Platform Independent

Wish A POS mobile apps are platform independent and cater to both Android and iOS users alike. Their mobile apps are compatible with the latest versions for both platforms.

4. Efficient Checkout Integration

Wish A POS customers can now seamlessly purchase the equipment of their choice from the app as it features a very efficient checkout integration system. This again results in fewer cart abandonments and dropouts.

5. Multiple Payment Gateways

Wish A POS mobile application features multiple payment gateways as they requested for both PayPal and Direct Bank Transfer via the app.

Integrating multiple payment gateways of your choice becomes possible with this add-on product in your subscription.

Suggested Read : Explore the salient features of AppMySite WooCommerce app builder

Client Feedback

Here’s what Wish A POS Australia had to say about our mobile application.

“The Wish A POS mobile app by AppMySite has surpassed our expectations and is really a job well done. Our website has over 5000 products and all of them are on the app as well.

We couldn’t be happier! A big thank you to AppMySite!”

Conclusion

Now anyone can turn their website into an app and take their business to the next level with AppMySite online app creator. Get in touch with us to learn more. 

WAVbuy is surging on success with WooCommerce Mobile App

WAVbuy is surging on success with WooCommerce Mobile App

Mobile phones are taking the world of m-commerce by storm. With around five billion mobile phone users across the globe, the success of m-commerce is likely to increase in the coming years. Mobile applications or apps, as they are colloquially called, are the new formula of success for every business.

With advance app builder tools online, the process of building an app has become more feasible and affordable for businesses big and small. The tools have eliminated the need of longer wait timings, big budget, hiring technical experts or going through a complicated process for getting the job done. Although there are many tools available online, only few are actually capable of delivering a standard app with all the latest features.

AppMySite is one such WordPress and WooCommerce app builder tool that is redefining the process of building apps. It is helping business endeavours to venture into m-commerce with mobile apps. WAVbuy is one such e-commerce retail company that embraced success with the help of AppMySite. Read and discover the story of a successful partnership.

WAVbuy – Redefining the way to shop 

WAVbuy is an Indian e-commerce retail company. It is a new-age business endeavour that is bound to make big because of its maverick features and uniqueness in approach.

WAVbuy sells technological gadgets and accessories, automotive parts, home appliances and much more. The categories of products are widespread and cater to different types of audience. They initially started with a retail website and soon decided to venture into m-commerce with mobile app. The owners of WAVbuy sought various options offline and online and their pursuit of getting the best app ended at AppMySite. WAVbuy availed the app building services of AppMySite and thus began their stupendous story of success.

AppMySite is all that you are looking for 

The online market is flooded with multiple app builder tools. However, AppMySite is one of the most bankable partners when it comes to converting your WooCommerce website into app. With numerous satisfied customers across the globe, AppMySite’s commitment to delivering the best is getting strengthened day by day. 

The customers of AppMySite, including WAVbuy, not only praise the product they get, but also keep returning for more. With affordable solutions and easy to build tools, AppMySite is giving wings to the dream of many aspiring entrepreneurs and established businesses.

Despite being a pocket friendly, easy and quick solution, no compromise is made on the quality front. In fact, all the apps built by AppMySite are at par with any app build by a team of technicians and experts in a hefty budget and over a long period of time.

Distinguished features that make you stand out 

WAVbuy wanted a simple yet highly-functional app that could cater to the wide range of products they sell. They wanted all the basic features and an interface that could keep their customers tied. AppMySite readily packaged and delivered their offering on time as per the choice of their plan and requirements. 

With astonishing features on their app, WAVbuy is earning more loyal customers. Websites suffer the ‘buy and bye’ setback but people spend more time on mobile apps and tend to buy more. The appealing features and engaging interface have the ability to hook buyers. 

The following features of AppMySite, the best WooCommerce app builder, boost your business and give you value for money – 

1. The apps are compatible with the latest version of iOS and Android. 

2. AppMySite builds native apps that are intuitive and engaging and at par with any high-end product.

3. The packages are highly affordable and tailored to suit the requirements of all kinds of customers.

4. The apps are in real time sync with your website and the changes made on one platform reflect on the other instantaneously. 

5. The design and performance of the app is worth envy. Customers can also add their personal touch to the design of the pages. 

6. Apps can be published on multiple stores. For instance, WAVbuy got an app for Android users whereas you can build an app for both Android and iOS users. 

7. Apps are social login enabled. This gives ease to users and allows owners to get more transparent data about their customers. 

8. Customers can integrate multiple payment gateways and also request gateways of their choice for ease of check out for the users. 

9. The add-on products are designed in such way that they further aid the success of your app and eventually lead to growth in business. 

10. Customer satisfaction and support is the top priority. AppMySite provides thorough support through the process of app building and thereafter. 

11. With absolute transparency & demo option, commitment to quality and on time delivery as its core strengths, AppMySite keeps customers intact

The blogs, videos, tutorials etc., by AppMySite keep rendering the tips and tricks for success in online business. 

You can also refer – 

Blogs – https://blog.appmysite.com/

Videos – https://www.youtube.com/channel/UCI_mJos_doMXl1XOfViSjWg

Building your app is a cakewalk 

Building and app with DIY mobile app builder AppMySite, can be done in the most seamless way. Just follow these easy steps and whoosh, your app will be there. 

  • Register as a new user or log-in to your account
  • Enter the basic details related to you and your brand
  • Curate the different screens, pages and layout of your app
  • Integrate payment gateways and choose add-ons if required 
  • Preview how your app looks like
  • Upgrade to publish and install plug-in

After having completed this process, sit back and relax until your app is approved and gets published. You will be notified as soon as the app goes live. 

Now is the right time to proceed!

As stated above, businesses like WAVbuy have understood the importance of mobile apps and have embarked upon their journey of success by building an app with AppMySite, the best app builder online. 

Visit our website without much ado and turn your struggle into progress in the blink of an eye. Build an app to to enhance your brand presence, expand your customer base, multiply your sales and increase your revenue. Get, Set & Go! 

Aqua Filter Waterhouse super-charged their business with a WooCommerce Mobile App

Aqua Filter Waterhouse super-charged their business with a WooCommerce Mobile App

Aqua Filter Waterhouse is a budding new business in the water filtration domain offering its services and products in the United Kingdom and Ireland via their online WooCommerce website. Their mission is to bring their consumers the means to be able to drink healthy and clean water. Passionate about good quality water, they pioneer in water filtration and work towards helping people drink water more healthily.

They supply the latest and most sophisticated water filter systems from all over the world. They offer the most up to date systems, the best water filters, and long-lasting replacement cartridges, with a range of great delivery options.

Aqua Filter Waterhouse wanted to take their offering up a notch for their customers with a WooCommerce native app. After looking at multiple options online, they approached AppMySite, the best WooCommerce mobile app builder.

Building the mobile app is pretty straightforward and hassle-free. After signing up to the AppMySite platform, they just had to submit their basic details and requirements for their mobile application.

The Mobile App

Aqua Filter Waterhouse was able to successfully convert their WooCommerce website to a mobile app with AppMySite. The app was named Water Filter Store and it clocked multiple downloads in the first week of its launch. Ordering water filtration solutions was never this easy. Links to the app are below.

iOS : https://apps.apple.com/us/app/the-water-filter-store/id1480798408

Android : https://play.google.com/store/apps/details?id=com.appmysite.waterfilterstore

App Features

The Water Filter Store WooCommerce mobile app is loaded with multiple features that come with AppMySite.

1. Native Experience

Water Filter Store app by AppMySite offers its users a premium user experience and is completely dynamic in its features and is in complete sync with the website. Any additions and modifications in the website automatically get populated on the mobile app.

2. Platform Independent

The mobile apps are built for both Android and iOS platforms and are compatible with the latest versions of both.

3. Efficient Checkout Integration

The mobile app’s smooth and seamless cart and checkout feature gives a premium user experience to all consumers. It results in revenue growth as it promotes fewer cart abandonments and dropouts.

4. Highest Return on Investment

Aqua Filter Waterhouse got the best return on their investment with flexible and highly economical plans of AppMySite. With AppMySite, they eliminated the requirement of any technical professionals.

5. Smart Product Search & Filters                          

The mobile app features the cutting-edge technology of smart product search and filters which helps customers easily order the product or service of their choice.

These features coupled with multiple others have helped Aqua Filter Waterhouse to super-charge their business for growth.

Suggested Read : Explore the salient features of AppMySite WooCommerce app builder

Client Feedback

Here’s what the client had to say about the mobile app by AppMySite.

“Thank you for the app, it looks great, very well done.”

Conclusion

Now anyone can turn their website into an app and take their business to the next level with AppMySite online app creator. Get in touch with us to learn more.

Mage Zando is winning more customers with AppMySite mobile app

Mage Zando is winning more customers with AppMySite mobile app

Mobile apps have turned out to be the best invention since sliced bread. The concept of ‘global village’ has reached a new zenith for businesses. Mobile apps are breaking demographical and socio-cultural barriers and allowing businesses to reach the multitudes.

Many businesses have already taken the step forward and built an app for their retail website. Mage Zando is one such retail company that has enhanced business by building a WooCommerce Mobile App with AppMySite.

Mage Zando is not only allowing its customers to ‘buy differently’, but is itself ‘selling differently’ with apps. Their app is named ‘Myzando’ and is currently available for both iOS and Android users.

Read and ascertain how the winning features of the app built by AppMySite have elevated Mage Zando, a retail company in Congo.

Reinventing retail solutions

Mage Zando is an online retail solution based in Congo. It sells clothes, accessories, personal safety equipment, school supplies etc., for people of every gender and age. Before getting an e-commerce app for selling products online, Mage Zando sold them on website. With a considerable number of buyers, the company was doing well.

However, they decided to get an app for their brand and thus set afoot on a journey of widespread success. With the Myzando app, the company has enabled a smoother and more viable communication with its customers. The app has made things easier for the customers and the company.

As people are spending more time on mobile phones, apps earn more loyal customers in comparison to websites. Apps render more comfort and ease and the personalised appeal adds on to the list of winning abilities. Mage Zando is harnessing this potential with its app for iOS and Android users, that has been thoroughly built by AppMySite.

Winning features of App

The apps built by AppMySite have features that can amplify success and reinvent your business operation model. The apps have the ability to rank well and perform well and outstand its competitors. Your customers will be tempted to shop with you and return for more.

The following features make the apps built by AppMySite, outshine others –

1. Compatible – The apps are compatible with the latest versions of Android and iOS and thus run smoothly on mobile devices.

2. Affordable – AppMySite eliminates the need of hiring technicians, coders or designers for making an app. Building and maintaining an app with AppMySite is highly affordable and pocket friendly.

3. Versatile – The Apps are available for both android and iOS users and are highly versatile and interactive in terms of performance and features. Cross platform product menu widens the reach of your audience. Myzando has a high functioning app each for Apple and Google app stores.

4. Native App – AppMySite builds native apps. It means that the app is not just a web-view of your website but has an individual appeal and is highly efficient and intuitive.

5. Real time sync – The app is in real time sync with the website. Any change made in the website, reflects on the app. Updating and publishing information is quite easy.

6. Engaging UI – Engaging User Interface ensures amazing user experience. The app is easy on the users’ senses and functions smoothly. Customers-interaction increases and they spend longer time on app.

7. Social login enabled – Signing up and logging in the app is easy. This feature makes the app customer friendly and gives more personalised insight into the information related to your consumers.

8. Efficient check out cart – Smart searching & sorting allows hassle free shopping experience to customers. The efficient check out cart reduces abandon rates. As the app is brainy enough, up-selling and cross-selling can also be administered well.

9. Multiple payment gateways – AppMySite allows integration of multiple payment gateways in the app. You can also request your preferred gateway and widen the scope.

10. User Analytics – With the app user statistics, you can analyse the performance of your apps and determine the scope of your brand. It helps you in strategising growth-oriented steps for your company. The app dashboard helps you manage it efficiently.

Icing on the Cake

Myzando app is laden with the features discussed above. The salient features enhance the shopping experience of users and boost the sales of different products. The enhanced graphics and designs make the products look alluring and tempt buyers.

The app is easy on senses and allows segmentation. For instance, Myzando has different categories for clothes, bags, accessories etc. It has distinct buttons for sale items and featured products. The highly customisable and visually rich orientation of the app is an absolute delight for the seller and the shoppers.

Besides the features described above, there are several other things that make AppMySite the best mobile app builder. For instance, you can curate push notifications and send it to users. Push notifications, when used smartly, can enhance communication with your customers and boost sales. Myzando can create push notifications about sales, offers, discounts etc., and send it to its users. This personalised marketing strategy can drive sales and also build a bond of trust and confidence.

AppMySite prioritizes customer support and satisfaction. Thus, the app builders can be assured of thorough support and guidance. Moreover, the numerous ad-on products offered by AppMySite can add further value to your app and enhance the experience.

It’s high time to rise higher 

Myzando has redefined its business and revamped success. Apps have put it on an innovative and exponential growth trajectory. It’s high time for you to apply the same formula of success to your business.

If you have a retail website, then get a WooCommerce Mobile App for your business. Get in touch with AppMySite and build your own road to success.

Taking online liquor business to new heights with BRI Liquor mobile app

Taking online liquor business to new heights with BRI Liquor mobile app

Blue Robin International is a successful online liquor store in Uganda that offers same day liquor delivery on orders to everyone above the legal drinking age, which is 18 years in Uganda. They offer all kinds of liquor ranging from beer and whiskey to wine, including premium drinks and champagne.

Blue Robin International (BRI) Liquor wanted to turn their website into an app for their customers, and take their business offering up a notch. That’s when they approached AppMySite, the best WooCommerce mobile app builder.

BRI Liquor was able to easily convert their WooCommerce website to a mobile app with AppMySite. Building the mobile app was very simple. BRI Liquor selected the plan of their choice and submitted their details for their mobile application.

Customisations & Design Requests

Being a liquor store, they had special requests for a legal confirmation screen which only allows people with over 18 years of age to access the mobile application. This involved custom development on top of their mobile application which was implemented with our Custom Feature Request add-on product.

BRI Liquor App Designs

Custom feature request by AppMySite is an add-on product that enables clients to include special features in their mobile application to enhance their offering. Apart from this custom request, the client also sent their own designs for splash screen which was used as a base design for the complete app design and theme.

Another feature request was made to not integrate any payment gateway with the app as BRI Liquor offers payment on delivery options only.

App Features

The BRI Liquor mobile app has multiple features that come with an AppMySite mobile app.

Native Experience

Now BRI can offer their customers a premium user experience with their WooCommerce native app that is completely dynamic in its features and is in complete sync with the website. Any additions made to the website, any new product or category will automatically reflect on the mobile app.

Efficient Checkout Integration

Now the BRI customers can experience a smooth and seamless cart and checkout experience with their new mobile application. This helps the business grow as it promotes fewer cart abandonments and dropouts.

 

Smart Product Search & Filters

The BRI Liquor app by AppMySite features a state-of-the-art technology of smart product search and filters. This helps the customers easily select the liquor of their choice and proceed with the checkout.

This, coupled with many other premium features of the mobile app, has super-charged the business for Blue Robin International.

Suggested Read : Explore the salient features of AppMySite WooCommerce app builder

Client Feedback

The BRI Liquor app by AppMySite has been received amazingly by the client and his customers. With multiple downloads in the first week itself, the mobile app is taking the Blue Robin International brand to new heights.

This is what BRI Liquor had to say about the mobile app by AppMySite.

“Thanks for the app, it looks great!! Thank you for the good work and we are glad that you have delivered as promised.”

The Mobile App

Now ordering liquor online has been made very easy with the BRI Liquor mobile app. One can download it from the Apple App Store, the link for which is below.

BRI Liquor iOS app : https://apps.apple.com/us/app/bri-liquor/id1482590765

Conclusion

Taking your business to the next level with a native mobile application has been made very simple with AppMySite online app creator. To take your online business to new heights, turn your website into an app. Get in touch with us to learn more.

Go green with environmental mobile apps

Go green with environmental mobile apps

In the past few years, people have developed sensitivity towards the environment.

A vast majority of people, corporations and governments are jumping on the green track.

From cutting emissions, saving energy, to buying and investing in clean and renewable energy resources, strategic planning for the environment has become an integral part of their daily lives.

Governments have also taken an initiative to offer various incentives to companies for going green. UK government, for instance, provides a variety of environmental tax reliefs, subsidies and schemes to businesses. Similarly, US government offers incentives such as tax credits, rebates and much more.

‘Going green’ has become the motto of every industry today. Industries now understand the value of the environment surrounding them. They have also realized that going green has great potential to save millions of dollars in the long-term. Additionally, it also reduces the operational cost of businesses.

Apple, for example, claims that 93% of its energy comes from renewable sources. In the same way, General Motor (GM) says that the company has saved more than $80 million by using green-energy resources.

Mobile apps for getting environmentally aware

Customers play a huge role in ‘going green.’

The eco-minded customers demand environment-friendly products. Moreover, this mindset has increasingly become a rage amongst them. Seeing this, companies cannot avoid to go green.

A study of the Nielson Company, from 2015, states that people are willing to spend more for eco-friendly products.

Millennials love to read, buy or do everything else on-the-go. By considering this study, organizations started developing mobile apps. With a mobile app, organizations are trying to make these millennials aware about the eco-system. Also, they believe that they can make a positive impact on the planet by engaging millennials in the ecology movements.

Building environmental apps helps everyone to take small steps towards a cleaner environment. Also, these apps encourage your customers to start creating a habit of making more eco-friendly choices.

If you want to be in the same league, you can build an environmental app via WordPress mobile app builder.

In this post, we will help you review seven environmental apps that will encourage you to build an app for your organization, as well.

How we tested?

We have reviewed three aspects of each application, that are: design, information quality, and usability.

An app should be a combination of all three and the general UI/UX of the app should be impressive. These apps are tested on both Android or iOS platforms. Let’s roll out the first contender:

1. Climate-based apps

If there is any change in the climate, these apps help you discover and share the information with others.

Climate-based apps allow you to subscribe to different climate interests. With this subscription, you will be receiving only those actions from selected organizations and topics.

The apps have a beautiful appeal amongst users. Friendly and engaging interface helps users to understand the use of the app, filtration of topics, and much more.

Climate apps let you set when you receive push notifications on a daily or weekly basis. Also, you can scroll the updated content on climate to increase your knowledge.

With excellent navigation, user engagement amplifies.

2. Water utility apps

The primary purpose of building an app is to help water utilities and encourage people to save water for posterity.

Water utility apps connect users directly to their water utility companies. This company then sends messages about water budget and alert users of leak or deficiency.

The app also allows you to track water consumption and helps you to set a better water budget. This way, you can compare your use with others.

With this app, you will have charts and comparison tables in an easy-to-understand and intuitive way. Simply navigate through the data to control and reduce your water consumption.

3. Environment sustainability apps

Cutting of trees is increasing day-by-day. This is eventually reducing oxygen in the environment. Many environmental sustainability apps have been launched in the market to keep a hold on shredding of trees.

These apps help you to build a community of people who promise to plant one tree for every app download. The app also includes environment-friendly tips that help you conserve water and save energy.

Speaking of users’ benefits, the app is channelizing ‘eco-points’ or rewards for users to encourage them about conservatism.

4. Social help apps

Today, people are getting more aware of the environment. In this regard, social help apps come in to let the customer understand their social responsibility.

Also, these apps allow you to find safe, healthy, green, and socially responsible products based on scientific ratings. These ratings are based on the social impact of the product on the environment. Both companies and products are rated on the scale of 0-10.

Social help apps have a friendly and simple appeal for users. The simplicity of apps helps users to understand how to find the best company and products as per scientific ratings.

With filtering and sorting products, a user will get a lot of information about the product you are going to buy. The app also gives you a list of stores where you can buy products.

5. Life activities apps

Life activities apps have been introduced to help solve climate change and reduce their impact on the planet. These apps offer fun and rewarding path to everyone in terms of climate impact on our earth.

The app tracks your life activities, like what you eat, how you live, the transportation you use, and much more. With step-by-step tutorials, users can easily use these apps and feed their data regularly.

Life activities apps are intuitively designed where users can clearly see how strong was their impact on the environment. Users need to choose their country, and they are automatically rewarded with the gamification part of the app.

6. Everyday habits apps

Everyday habits apps come into existence to make everyday habits more sustainable and environment-friendly. From outdoor activities to energy and water preservation, these apps encourage users to learn more about their daily habits.

With how-to videos, helpful links, and content, users can know how to live a healthy life. These videos and links help users to take every environment-friendly action

Connecting, following, competing, and sharing users’ activities with others is an add-on. That way, users are likely to take part in these actions towards the environment.

7. Paper waste apps

If you want to dispose unwanted papers and cut your paper waste, paper waste apps can be your helping hand. These apps are being introduced with a simple concept of reducing paper waste.

For instance, if you are receiving unwanted catalogues or magazines, you just need to do a simple thing. Pull out the phone, snap a picture of it. These apps will then do the rest for you. It simply means that they unsubscribe you from receiving unwanted catalogues or magazines.

You will stop receiving printed promo materials and emails once you sign up with these paper waste apps. Also, these apps help you know about the curated environmental content and give statistic data of how much paper waste has been reduced by your action.

The ending note

By analysing these environmental apps, we can state that most apps are concerned with increasing awareness amongst people.

Today, many app builders have found a way to create apps that will help you pay more attention to the environment. Also, these environmental apps help users to have a fun, simple and handy tool that will help them in changing their everyday habits and becoming aware of their impact on the environment.

Using these environmental apps, you can find your way to change your habits and share the same with others.

What’s stopping you? Create an environmental app yourself and make an impact on others.

Start building your own environmental app without coding with WordPress app builder to rank high on the list of ecological apps.

Native vs Hybrid apps: Choosing the best platform to build your app 

Native vs Hybrid apps: Choosing the best platform to build your app 

Most companies are exploring avenues to build a mobile app. Businesses that ought to start the process, can find it extremely challenging to find the right direction. 

There are a couple of mobile app development platforms to build a business app. The most popular and reliable among them all are Hybrid and Native app development platforms. 

In this post, we will be discussing the pros and cons of both the platforms to determine the one that you can go with. 

Let’s begin: 

Native development platform

Native mobile apps are built for specific platforms or devices. The reason that every native app is device specific is that they have the ability to completely utilize the device’s efficiency. 

This platform explicitly builds apps for Apple and Android. The coding is normally written by developers in Swift or Objective-C for iOS and Java for Android. 

Native apps were earlier referred to apps that came in-built in Mac or iPhones, such as Photos, Calendar, Clock apps and more. Every app built on a native platform is different, according to the device they will be used on. 

Advantages

Let’s review the benefits offered by native mobile applications:

  • The performance of native app is the best when compared to apps that are built on hybrid platform or are web view 
  • They are aesthetically more appealing and faster to upload and download
  • Since these apps use the devices’ resources more efficiently, they have better access to internal features of the device 
  • Collecting data is easier with native app 

The robust tools provided by the Native Integrated Development Environment (Native IDE) empowers developers to quickly take actions to fix the profiling with an open doorway to documentation. 

Disadvantages

There is a flip side to everything. Let us look at the shortcomings of this one: 

  • The cost of developing a mobile app is usually on the higher end. It is unlikely for small businesses to afford the development of these apps
  • It is important to engage only skilled developers who master the art of writing specific codes
  • It is highly impossible for inexperienced developers to come up with an app as advanced as a native one

Of all the disadvantages that we discussed in the section, the biggest one is the cost and the time involved in creating a native app. The costs can further shoot up because the skills needed to build these apps, have no connection between platforms. In simpler words, you will need to create an app for every app store. 

Suggestion read: Here’s why building a native app incurs high costs (and how to build it cost-effectively)

Hybrid development platform

The apps created on this platform perform with the help of mobile websites via native wrappers. Hybrid apps create an experience for the user which is as good as a native one. 

These applications are built using HTML, CSS and JavaScript. After the development is complete, they are wrapped in a native project using Cordova or XCode. 

You can keep one code for all the projects and deploy these apps on any device or app store. This basically means you can create one code for an app that can be published on any application’s store (Windows, App Store, Play Store etc.) 

Advantages

Let’s evaluate the benefits that hybrid app development offers: 

  • The development cost is much lower as compared to native apps
  • The apps can be developed and published cross-platform 
  • Both web and app developers can build a hybrid app, which drastically brings down the cost of the entire project 
  • The tools required to build and maintain the app are mostly free, which further helps to lower the investment cost

 There are many advantages that can appeal to small scale business, especially the cost and time that one needs to build it. 

Disadvantages 

From a layman’s perspective, it’s natural to be tempted to build a hybrid app. However, it’s best to check the shortcomings involved too. Have a look:

  • The apps built on hybrid platform are not as aesthetically pleasing as native apps are
  • The user-interface across all app stores, including iOS and Android, will be uniform, which means that one may not even notice the difference between the two
  • Since these apps are only given access to restricted API’s of the device, the documentation is not as detailed as it should be
  • Hybrid apps rely on a native browser, which makes them slower in comparison to native apps
  • The speed of the app affects its overall performance and efficiency, ultimately causing disappointment at the users end
  • These apps fail to offer a complete set of features that native apps can offer 

Building hybrid apps can be extremely affordable but the look and feel of these apps are not as great as native apps. The sad part is that even a layman can point out the difference between the two. 

Which platform should you go with? 

It can be very difficult to ignore how smooth and easy the process of developing hybrid apps is. At the same time, you can’t ignore the fact that they are not the best in the class of app development. 

Native apps are built from scratch, which encompasses a different code for every screen on the app. The apps made on this platform are not only feature-rich but also the fastest compared to any other platform that exists. 

There is a significant difference in the cost involved in building both the apps. However, there is a possibility that you will end up spending more with passing years with hybrid apps than you would in the initial phase of building a native app. 

For businesses that can’t afford to build a native mobile app, can always go with a mobile app builder that offers converting website into app. AppMySite is a great tool that empowers businesses to create a native app on a very small budget, and surprisingly lesser time. 

Conclusion: Native apps over hybrid apps 

We started this post with an unbiased opinion for both hybrid and native apps. However, after discussing the pros and cons of both the platforms, we know the one that stands out. 

Hybrid apps may be the most affordable and quick option that you can go with, but you will have to compromise on the quality of the app. It is true that you can speed up the process of building an app, 

Native apps, on the contrary might be more expensive option to go with, but their performance is far superior. 

Small businesses may not always have a massive budget to invest in a native app. They can always go with AppMySite that can help in converting a website into an app through an app builder. You can enjoy the benefits of building a native app in a surpisingly small budget. 

AppMySite is a great WooCommerce and WordPress app builder that offers a burst of features for your mobile app. The app you create will be built on a native platform and in complete sync with your website. 

If you are still not convinced, get in touch with the team to know more. 

AppMySite  – Best alternative to BuildFire

AppMySite – Best alternative to BuildFire

The emergence of mobile applications has become a boon for businesses. Apps have revamped and advanced the world of technology, communication and m-commerce. Every business that is flourishing or is willing to flourish, is getting an app built to widen the reach of its products. If you tell stories and earn your living by providing infotainment through a website, a WordPress Mobile App Builder can amplify the reach of your creativity amidst your audiences. You can also convert your WooCommerce website to mobile app and win a greater number of buyers. Stay tuned and discover more about the best mobile app builder tool available online.

Why build an app with a DIY tool?

There was a time when building an app was a Herculean task and an extravagant affair. With the commencement of DIY mobile app builder tools, the need of expert coders and developers eliminated. Traditional methods of app building also required a lot of time. But, with the tools available online, the process has become more feasible and saves time and money.

However, it is important to find an efficient alternative as many tools are incapable of building a professional app and fail to deliver what they promise. Here, we are comparatively analysing two most popular platforms that offer app building solutions. This study will help you in finding the best native mobile app builder for your website.

AppMySite and BuildFire – The two players 

The market has plenty of DIY app builder tools, but only few can actually perform. AppMySite and BuildFire are two of the best app building tools available online.

Almost half a decade old, AppMySite has been in the market for quite sometime now. In this span of time, it has made a considerable mark in the market. With numerous happy customers and users across the globe, AppMySite is appealing more people with its maverick features and allegiance to customers.

BuildFire, on the contrary, has been in the run since a longer period of time. It offers many software solutions and app building is one of them. BuildFire is less like a tool and more like a service provider that caters to customers’ needs.

As we proceed, let’s discuss about the viable features of both the tools.

BuildFire v/s AppMySite – An insight

BuildFire – App building is one of the many solutions that BuildFire offers. In terms of mobile app development, it offers two options. A user can build an app himself or get BuildFire to make one. Although, it offers versatility in terms of the process of app building, the very purpose of finding a DIY tool is lost.

The website reads that the ‘build it yourself’ option is best for people who are well versed with website building templates and HTML &/or CSS. This implies, that it is not fit for a beginner who wants to build an app with little knowledge of the software and tools.

AppMySite – Unlike BuildFire, AppMySite provides more easy, absolute and crisp solution. It talks only about building a native WooCommerce app or WordPress app and delivers.

It is way less confusing and easier to build an app with AppMySite as the customer has clarity about the process. It does not ask for specific skills in users to build an app. ANYONE with basic knowledge of tech, can build an app with AppMySite.

Features to Behold

Website Interface

The BuildFire website is bulky, complex and information mongering. The customer might have to open many pages and go through unnecessary details before actually getting what he wants. 

However, AppMySite takes you to the app building process without much ado. The interface of the website is user-friendly and convenient. 

Customer Support

AppMySite customer support feature is a winning deal. Unlike BuildFire, that makes the process confusing with many questions unanswered, AppMySite offers ample support to customers. 

A friendly approach from the other end can ease your process and building a mobile app can become a cakewalk. AppMySite understands this and extends support through e-mails, chats and calls. 

Additional Perks

 BuildFire limits its perks and advanced solutions to other app building options that require help from their experts. However, AppMySite has no such opacity. 

Many features like free native app building and demonstration, social media integration, advance design and flexibility, multi-platform support, content management system, secure transactions, payment gateway integration, free push notifications and additional purchase options come in handy with AppMySite.

User Experience

As a website owner, one builds apps for customers and their experience matters. While apps built with BuildFire are good from e-commerce perspective, they lack the detailing. 

AppMySite builds apps that have unmatchable features and ease your users’ experience. The apps are intuitive and have a real-time sync feature with a supportive user interface. 

Marketing

The apps built with AppMySite have cross platform product menu. It is easy to publish an app with AppMySite. One can also analyse the user statistics on their AppMySite dashboard and use it to steer growth. 

With the Add-on features of AppMySite, customers can promote their apps on stores and be ahead of their competitors. BuildFire is confined and solely dedicated to the mechanism of app-building. But, AppMySite has a wider approach for long term customer satisfaction.

Pricing

The pricing plan of a DIY app builder should be affordable to serve the very purpose of it. A heavy, or unclear pricing plan is bound to turn off customers and make them bounce off. 

BuildFire has multiple app building options and complex pricing plans that can lead to confusion and hence result in a costly affair. 

However, the pricing plans of AppMySite are affordable, flexible and transparent. You just need to choose your platform and subscription plan according to your needs and proceed to publish the app.

CODA – Final Word of Wisdom

In this comparative analysis of the two most popular DIY app building tools, we have delved deep into the study of features. In conclusion, we can say that BuildFire has a versatile and varied approach towards building app for its customers. However, due to lack of coherence and clarity, it can become bewildering. 

On the contrary, AppMySite offers a focused and streamlined solution as a DIY mobile app builder. It is equally suitable for beginners and for people who are tech-savvy. 

We have listed the salient features of AppMySite and Buildfire that can help you in choosing the best. If you are in pursuit of a dedicated platform that curates exactly what you want, AppMySite can be more helpful. Choose the native mobile app builder that offers a holistic solution to your app building needs. 

Appy Pie vs. AppMySite – a mobile app builder comparison

Appy Pie vs. AppMySite – a mobile app builder comparison

Creating a website is no more a puzzle today. But, is building a mobile app as easy too? Can you build a mobile app without having a clue about programming languages?

With the advancement of technology, many mobile app builders offer their best app building services without any coding.

The future certainly has lot more in store. However, for now, we will discuss the two most used app builders. Have a look:

App My Site and Appy Pie are two of the most popular app builders out there. These app builders are relatively building a mobile app in no time.

With both App My Site and Appy Pie, you can start with a subscription pricing plan to build an app for your business. Both have different pricing plans to fit a range of business needs. Both the tools have many features that provide a high-quality user experience.

However, if you are struggling between App My Site and Appy Pie, you are at the right place. Go through the comparative analysis listed below and choose wisely.

We will help you review their features, pricing and other details that makes them unique. Let us take the comparative tour –

Appy Pie – Apps for Everyone

Launched in the year 2014, Appy Pie has delivered about 2 million apps. In fact, the company calls itself ‘the fastest growing cloud-based mobile app builder software’. You must be wondering how this app maker manages to take such a big slice of app builders’ market.

In a quick glance, know the two most important reasons behind their success.

First, they offer a free version and claim that you can integrate impressive features and promising services. It tends to support a ton of features like CRM and Augmented Reality.

However, if we are speaking of reality, we have seen that these features are deceptive. While the site is good enough for building a basic app, for having more advanced features, you have to rely on third-party solutions and pre-made templates that are far from remarkable.

You must be wondering if it is worth creating your mobile app with them. We have listed Appy Pie’s pros and cons below to help you sail through it:

Appy Pie – Pros

1. Ease of use:

Appy Pie offers user-friendly and easy-to-use app building platform. You can click on ‘pages’ to enable certain functions within the app. If you want to have a basic app, you can create it in minutes. Moreover, you can build the app and preview a basic version of it from their web page, without signing into the account.

2. Features: 

Appy Pie also gives you the option to add a significant number of features or pages for your app. These features are listed under categories viz., Social, Commerce, Contact, and Information. Most of them can be added directly, but the ones that are left need to be added through third-party integration.

3. E-commerce and Marketing: 

With Appy Pie, you can easily create an in-app store, or link it to the existing store on many platforms, like Shopify, Etsy, Amazon, and more. They also offer members’ cards and loyalty programs. Along with these marketing tools, Appy Pie also provides analytics of the app.

Appy Pie – Cons

1. Advanced features: 

Appy Pie claims that you can build an app at par like Uber or Tinder. This is plain theory. In reality, you will need to integrate your app with external third-party developers. Google Firebase, PubNub, GrubHub, or Vuforia come as a surprise as external mobile app developers. In addition, some of these external services are expensive. Users availing these services from Appy Pie might feel duped.

2. Design and Flexibility:

Appy Pie uses a bit dated template (s). All the published apps of Appy Pie tend to look the same. You can only tweak a few things like the background images and layout options, but cannot go beyond this.

3. Poor UX:

The user experience with Appy Pie mobile apps is frustrating. They have made loads of efforts with their tutorials, but one can still be left with tons of questions while building an app with Appy Pie.

Now that you know the pros and cons of Appy Pie in terms of features, let’s go through their pricing plans –

Appy Pie – Pricing

$29/app/month        Basic (Ad-Free Experience)

  • Supports Progressive Web Apps and Android platforms only
  • No premium feature
  • Unlimited app editing
  • 5000 push notifications
  • Customer support through e-mails only
  • Appy Pie branding

$57/app/month       Gold (Best Value)

  • Supports Progressive Web Apps, Android, and Apple platforms
  • Premium features
  • Unlimited app editing
  • 25000 push notifications
  • Customer support through e-mails, chat and call
  • Appy Pie branding

$85/app/month        Platinum (Most Popular)

  • Supports Progressive Web Apps and Android platforms only
  • No premium features
  • Unlimited app editing
  • 5000 push notifications
  • Customer support through e-mails only
  • No Appy Pie branding

What we like: Appy Pie offers interesting niche features as well as many integrations that are good to use.

Needs improvement: Appy Pie proposes poorly designed icons and templates. Mobile apps appear as an amateur and become unresponsive at times.

App My Site – A Feast of Features

Launched in the year 2018, App My Site is the simplest, fastest and most efficient online app creator for your existing e-commerce website. App My Site offers e-commerce solutions for online businesses to engage in new and returning customers by building a versatile mobile app.

It has published around 30,000+ mobile apps built on a variety of platforms. Also, it has solutions for all leading CMS websites and e-commerce platforms. Besides helping businesses to expand their reach through a mobile app, it also creates seamless, aesthetic, and intelligent mobile applications to make these businesses future-ready.

App My Site offers advanced features and believes in changing the way people create an app from the website.

Are you willing to take that opportunity? Turn your website into an app with the native mobile app builder to ensure that you do not lose your potential customers and lag your competitors.

Here’s a sneak peek of what App My Site offers to industries to evolve their businesses. Let’s get started –

App My Site – Features

1. Free app-building:

With App My Site, you can build a mobile app free for your business with ample features to increase your customer engagement.

2. No coding required:

With App My Site, you can create an app without any coding or technical skill. Anyone can convert their WooCommerce website to a mobile app with this tool.

3. Flexible subscription plans:

App My Site offers flexible pricing plans and easy subscription models that do not burn a hole in your pocket.

4. Quick app delivery:

One of the most exceptional features is quick delivery of mobile apps. App My Site delivers fully-functional and thoroughly tested mobile apps in no time.

5. Appealing native apps:

App My Site builds WooCommerce native apps for both Android and iOS operating environments to give customers a premium experience and to meet their satisfaction.

6. Social media integration:

App My Site allows businesses to integrate their social media handles into the mobile app to promote their brand extensively.

7. Multi-platform support:

A WooCommerce mobile app builder supports multi-platform operation to convert your website into native apps for both Android or iOS.

8. Smart search filters:

App My Site features smart filters and intelligent sort and search options. These options enable users to find relevant products in the app.

9. Layered navigation:

With a smart user interface having well-planned navigation, you will have a user-friendly purchase and browsing environment in your mobile apps

10. Content management system:

You can add as much information about your business, or publish blogs as you want on your website to engage customers.

11. Safe and secure transactions:

App My Site incorporates a seamless integration of payment gateways in your app to enable users to make safe and secure transactions.

12. Completely in-sync with your website:

Mobile apps built with App My Site are a complete reflection of your website. It simply means that whenever you add or delete something from your website’s backend, it will reflect in the app in real-time.

13. Unlimited push notifications:

By building your apps with App My Site, you can reach your target audience with easy-to-send notifications. You can send infinite personalized push notifications and enhance your customer engagement to the business.

14. Other premium features:

While creating an app, you will get a wide range of features, such as in-app purchase, push notifications, payment gateway integration and much more.

Level up your business with mobile apps built with App My Site. Let us study the App My Site pricing plan:

App My Site – Pricing 

$70/app/year      For Android apps (Best Value)

  • Native, responsive, and fast-loading Android app
  • Sign-in with social media enabled
  • Unlimited push notifications
  • Layered navigation
  • Complete sync with your store
  • Safe and secure transactions
  • Customer support through e-mails, chats, and calls
  • Quick app delivery time
  • No App My Site branding

 $70/app/year      For iOS apps (Best Value)

  • Native, responsive, and fast-loading Android app
  • Sign-in with social media enabled
  • Unlimited push notifications
  • Layered navigation
  • Complete sync with your store
  • Safe and secure transactions
  • Customer support through e-mails, chats, and calls
  • Quick app delivery time
  • No App My Site branding

 $90/app/year     For both Android and iOS apps (Most Popular)