Tourism Apps – Give your business a new height

Tourism Apps – Give your business a new height

With 50% of the time spent on smartphones, mobile apps dominating the world of desktops. 

Indeed, the mobile market is growing, and it’s becoming more of a challenge to remain in this competitive industry. 

Amongst many businesses, why tourism business should feel left out? What should be your strategy to build a tourism app? 

Speaking of today’s technology, you should be aware of the tools used to create an app that adapts your business to mobile and meets the expectations of today’s consumers.

That being said, an app maker online can help you build a mobile app for your tourism business

For today’s post, we help you better understand the issue of building an app by focusing on specific segments of the tourism sector. Also, if you can make an app in many different ways, it would simply mean that you will be getting the most out of all the opportunities.

Here are the five segments of the tourism sector:

Travel agencies

You must have seen travel agencies’ store fronts in the streets. However, today, the process of booking flights, hotels, and hiring a cab, has considerably evolved with the internet. 

Traditional e-commerce is a thing of the past, and m-commerce is becoming a new norm. Now, customers do not need to visit travel agencies and ask about their best deals. 

Travel agencies are coming up with a mobile app, that is a wonderful asset. Presence on mobile gives these agencies a bundle of opportunities to engage consumers at the right time and the right place.

Also, travel agencies can share relevant information, travel trends, seasons, deliver special offers, and services on an app. A mobile app works as a perfect tool that helps these agencies to keep in touch with their customers. 

Building an app with a mobile app builder like AppMySite offers a feature of push notifications. With these notifications, travel agents do not need to wait for consumers to check their inbox. They can offer best deals, discounts, and seasonal discounts to their customers through push notifications.

To draw the attention of potential customers to the app, travel agents are now improving the life cycle of their app by including smart notifications, travel expertise or guides for a city, a region. That way, clients turn to the app, not only to plan their trip but also to enjoy it.

Transportation

How can one go for trip planning without any conveyance? 

Transportation plays an essential role in trip planning whether by a bus, train, car, or aircraft. By seeing this, enterprises offering transportation services considerably think that having an app is becoming a necessity. 

For instance, a railway company is bound to improve its users’ experience who are commuting in train. Hence, railway companies should invest in introducing a mobile app to address different groups of customers, to target discounts, deals with age range, and more.

Also, with a feature of push notifications, they can alert their users for delays, incidents and on-board services such as the restaurant car menu or a news kiosk.

A mobile app is a beautiful companion for people who go for longer journeys. Therefore, cruise companies should invest a little in the development of mobile apps. With an event calendar, information on activities, restaurants’ menus, booking services for the spa area, and more, you can add as many features as your customers want on their trip. 

With efficient push notifications and geo-location alerts, you can support your communication efforts with a mobile app.

Destination apps

Cities, regions, or even countries can take advantage of building apps. These apps help them to show what makes their destination so special to their customers. From showcasing beautiful scenery to unique traditions or cultural distinctiveness, they can add everything to the app. 

Business dimensions are not just enough. You need to add value that will help you differentiate your app amongst the crowd.

The key is adding multifunctionality, with tips, visitor information, directions, insightful and categorized content, and more to inspire customers to book their visitation with you. Moreover, you can add a calendar section, themed getaways to create a sense of community around the app.

Creating an app helps you build a perfect balance between usability and inspiration.

Local activities

On a long weekend, people are always in a quest to do some local activities. In the same line, if there is an app featuring the best hotels, restaurants, pubs, and more in a given area, it comes handy for the vast majority of users. 

The app presenting local flavours works great for tourists searching for accommodation and entertainment recommendations as well as for locals looking for new places to discover in town.

In that sense, it’s a sensible business model to build an app using the WordPress mobile app builder and stand out from the crowd.

This kind of app can work as a directory of the local city, town, and can be easily monetized. If local shops, restaurants, bars, service providers, or any other business want to have more visibility, they can build their apps.

An app built with AppMySite offers you flexible solutions and also helps you increase the number of customers significantly.

Events

When a festival, a concert, or an event is approaching, people seek booking tickets, whether visiting the websites or the concerned venues. However, if you build an app including an itinerary of every approaching festival, concert or event, users can collect their memories and reach their favourite event (s) quickly.

Building an app is an ideal way to deliver information. Moreover, an event app can give an extra dimension to your event business. With the addition of documented guide about its location, you are simply increasing its lifetime value and also adding value to the customers. 

What will be the best way to give your event, festival, or concert a beautiful edge with an app? A mobile app publicly says about your events and festivals and helps you draw attention of people. Also, with social media integration, users can submit content in terms of pictures, videos to the social media pages of the app. 

The ending notes

Lastly, you may get inspired by these few examples to build an app using WordPress mobile app builder that will meet your potential customers’ expectations. 

If you still need a little help to define your app concept, get in touch with an app maker online, like AppMySite today. 

The positive impact of building a mobile app for your travel business

The positive impact of building a mobile app for your travel business

Booking flights through local tours and travelling offices on a call is a thing of past. Today, the advancement in technology has made it easier for us to book a flight within minutes.

Most travel businesses are coming up with their mobile app that has the capabilities of showing a list of flights along with arrival and departure time. Customers can choose their trip start and end date, and book accordingly on-the-go. This is where a mobile app comes into play.

Mobile applications are increasingly gaining popularity in terms of functionality. These mobile apps provide ease-of-use that significantly streamlines customer experience. With this simplified experience, customers go from interested parties to paying customers. If there is less friction in this process, it automatically increases the number of happy customers.

According to a Travelport’s 2018 Digital Traveller Survey of 16,000 travellers from 25 countries, they reported that:

– 61% of travellers have booked their flight tickets using the mobile app within the past year.

– On average, leisure travellers used at least 7-8 apps throughout their searching, booking, and in-destination travel experience, along with maps, weather, and airlines topping their list of used apps.

– 65% used real-time flight alerts throughout their journey

– 64% were able to see an entire trip itinerary in one place

– 63% used apps to search and book flights

Technology is continually growing in the travel industry.

While apps are gaining popularity, not every business is in play yet. Consider how you can utilize a mobile app for your business to get ahead of your competition and move with the rising global trend of increased connectivity and use of a smartphone.

If you are in the travel business, build your mobile app with WooCommerce app builder. Besides creating an app, put yourself in your customer’s shoes and think about how you could improve your service experience with a mobile app.

In this post, we will help you figure out why mobile apps are becoming a must-have for every business.

Utility

Utility

A mobile application can change the outlook of your business in your customers’ minds and significantly improve the customer experience.

Most businesses still like to talk to clients over the phone and arrange all the details according to their requirements. However, with a functional app, you can follow up your bookings with a phone call and give customers the option to take the next step then and there.

Several incidents and events require people to book their flights back and forth. If the issues get solved quickly, the expectations increase for everything else. For instance, people are no more required to memorize numbers and names as now they have an internet connected smartphone in the pocket.

Customers can effortlessly book flights on an urgent basis which is very convinient for them, especially if they need it on a urgent basis. Mobile apps enable customers to book their flights and hotel in a matter of minutes which is why businesses are considering launching their mobile app. You can do it too.

Functionality

Functionality

A critical element of a mobile application is the delivery of information on products and services, including prices.

These days, people want to get full quotes online, when they are scrolling through the flights from one destination to the other. Amazon, for instance, gives you the complete details of products you are ordering, before you even click for a purchase.

Most of the businesses adopt for the same functionality in their mobile apps and offer customers the freedom to be able to investigate pricing and time allocation options before making any purchase. That way, these businesses are adding context and information to their target audience’s experience.

With this, customers can make a more informed choice about the products and services they are buying, or whether they want to do business with you or not.

Connectivity

The most undervalued aspect of a mobile application is data. This data should be consumer driven in the right direction for marketing and targeting efforts.

If a consumer searches for something in an app, the information can be filed, organized, and utilized in re-targeting and re-marketing efforts. A mobile app can also work as a data gathering tool that enables you to focus on your advertising budget effectively on the people who are most likely to purchase or show some interest in your products and services.

Take an example: if someone uses your mobile app and enters all the necessary details, but doesn’t move through to the next step for making a purchase, you can still track the data and use it in your marketing efforts. Additionally, if people have booked-in their flights with the app, you can send them a reminder message at the same time they have booked in the form of flight tickets. Perhaps, this increases the chances of them revisiting you.

Most of the travel businesses are seeking this as additional marketing efforts, which may give them massive payoffs.

Opportunity

Opportunity

 

Most mobile applications are integrated with social media platforms that give consumers an option to share their experience on different social media channels.

Creating optional, auto-generated social media messages for your users can maximize customer experience. The message can be sent at the end of the booking process. For instance, I just booked my flights from Mumbai to Pune with Goibibo.com.

Give your users an option to tweet or post it to Facebook, which, in turn, offers you free advertising. Social media is the most significant word-of-mouth engine or marketing tool. When people are talking about and recommending your products and services, the message about your app will spread throughout their extended networks.

In addition, sometimes, people don’t want to share messages like this, but happy customers would love to share their experience with others. Regardless of the few sharing, it’s still a great endorsement and a great way to stimulate others to get them looking your way.

The bottom line

Considering the options available, a mobile application can be an add-on to your travel business. Everyone uses a mobile app for everything that comes their way, from connecting with people to shopping. Things have become easier with a few taps and swipes on the screen.

A mobile app is increasingly becoming a business essential and in line with the rising expectations of today’s consumers. Therefore, it doesn’t matter if you have a travel website and not an app, you can still turn your website into a mobile app and can streamline your potential customer process.

Just imagine, how easier it would be if your users could book flight tickets for their upcoming vacation from their favourite travel business while sitting on the couch.

Mobile applications for travelling business just make sense. Have you considered how a mobile application might help your travel business?

Drop us an enquiry to know more!