Build a premium mobile app for your footwear brand and reinvent your business

Build a premium mobile app for your footwear brand and reinvent your business

The number of online shoppers has increased dramatically in the recent years. All across the globe, eCommerce businesses are making huge profits.

In fact, the growing number of smartphone users and the new life style changes are also shaping the market for every business and industry.

It has become easier to convert WooCommerce to mobile app overtime. It is giving every business, an opportunity to enter the mobile shopping industry.

This rapid evolution from eCommerce to mCommerce has also affected the footwear industry. It has become mandatory for footwear brand owners to cater to their mobile-friendly users.

So, how can you achieve it and make a promising start in the mobile app market? Let us explore the blog further and find out.

The footwear app market is on a surge

Footwear app market

No matter what the purpose or occasion is, any OOTD (Outfit of The Day) is incomplete without a complementary pair of footwear. Who is not a fan of a good-looking and comfortable set of foot friends?

However, while humankind’s love for footwear remains the same, the trends of shoe-shopping have changed over the years.

Gone are the days when you had to wait for days to buy your favorite pair, drive long ways, rummage through the shelves, and wait in long queues. People are shopping for their footwear just by clicking few buttons.

In fact, with time, the industry has shaped itself according to the modern-age customers. Technology is playing a decisive role in the success of footwear brands.

There is a sudden surge in the demand of apps dedicated to footwear shopping. If you have the caliber, you must enter the app market with a premium app and claim your space.

Suggested Read: Your online clothing store is incomplete without an app

Stats prove that apps can be revolutionary

App usage statistics

The wide web marketplace is the testimony to the success of the eCommerce and mCommerce industry. In fact, there are enough case studies, research, and surveys to prove the same.

Let us help you understand the importance of apps by taking a statistical approach. Explore the facts listed below and find for yourself:

  • The number of smartphone users is set to cross the three billion mark
  • Global mCommerce revenue is set to cross the USD 700 billion mark
  • 85 per cent consumers prefer shopping on apps over websites
  • Revenue from the footwear market stands at around 432 million this year
  • The footwear market is expected to grow at a rate of 5.5 per cent annually

Data Source: Top 75+ mobile app statistics – Market size & usage; Statista

Set up an app market that consumers love

Follow the tips listed below and offer a perfect app to your consumers:

#1: Step into your consumers’ shoes

Customer satisfaction

This might sound like a cliché, but the idea stands unrivaled since ages. Knowing what your potential and existing consumers want, and catering to it, can work wonders for your business.

Carry out ample research and market surveys to fathom your scope. Also study your competitors apps’ and see what they lack.

Try to incorporate those features in your app. Do not forget to build a pre-launch hype and hook the attention of your website visitors and followers.

#2: Build an irresistible app

Build a footwear shopping app

The app will form the basis of your success in the mCommerce industry. Ensure that you consider it as a responsibility to build the perfect app for your users.

Settle only for a native app that is responsive and smooth. The user interface must be smooth, and the app should remain in complete sync with the website.

It should also be visually appealing. Choose the visual and textual elements carefully as you design captive app icon, screens, buttons, category, tiles, and more.

Suggested Read: The significance of colors in mobile app development and marketing

#3: Put up an elegant product display

Product listing on app

The ensemble of your products will determine the purchasing tendencies of your consumers. Make sure that people are able to “visualize” your brand and products through your app.

Add high quality product images, vivid descriptions, and specifications. Define the brand, design, price, category, etc., in a clear and compelling manner.

Separate your products in different categories based on their type. Ensure that you cater to multiple preferences, ages, genders, occasions, requirements, occupations, and more.

Suggested Read: Add products to your WooCommerce store with ease: Step-by-step guide

#4: Make navigation a cakewalk

Easy and frictionless navigation

The app navigation should not be complex at all. The screen transitions and multiple actions throughout the app should be smooth and frictionless.

The screens and contents of the app should be decluttered and arranged in a tidy manner. In fact, it should have an intuitive appeal and help customers find what they are looking for.

Add easy searching, filtering, sorting, and shopping tools and make the experience wholesome. You can also offer personalized suggestions based on the users’ activity.

#5: Offer an effortless checkout

Seamless payment and checkout

Cross-sell and up-sell products to consumers and try to expand their cart size. Once they are done adding products, the app itself should lead them to checkout.

Make the process easy and limited to a few screens. Integrate multiple payment and delivery options to offer convenience.

Widen your spectrum and ensure that the process is effortless. Also enable consumers to view taxes and invoice, and apply discounts, coupons, loyalty rewards, etc.

#6: Keep them returning for more

Customer retention and loyalty

Turn your visitors into loyal customers and keep them coming back for more. Make extra efforts to win consumer attention and loyalty.

You can use the details of the consumers to personalize their experience. This helps you earn the brownie points in the world of marketing.

Communicate with them regularly and boost your consumer relationship. Also send push notifications and mails informing them about new deals, discounts, offers, product launches, etc.

#7: Find your USP and endorse it

Find your app market

Every business has its own unique aspect that separates it from the competitors. Focus on finding that Unique Selling Proposition and build your campaigns around it.

For instance, you can add a special section dedicated to handmade and ethereal shoes, sell compatible bags and other accessories complementing the footwear, implement a unique marketing style, or more.

You can incorporate products from big brands, or build your own label. Just focus on reading your consumers’ minds and keep experimenting until you find your calling.

Suggested Read: How to Make an App Without a Single Line of Code with AppMySite Online App Maker

Get, set, grow!

Create app with AppMySite mobile app builder

This was your brief guide to success in the app industry. This is the best time to enter it and make use of the new-age tools to build and nourish your own brand identity.

Many small and homegrown businesses, fashion labels, and retail brands have tapped into this opportunity and scaled to new heights.

A dedicated mobile shopping app for your footwear brand can also play an instrumental role in amplifying your revenue and popularity.

So, wait no more. Sign up for AppMySite and turn your website into a mobile app without coding. Enter the footwear app market and rule it!

Create a chic mobile app for your online furniture store with AppMySite

Create a chic mobile app for your online furniture store with AppMySite

Mobile apps have added more panache to the already fascinating world of technical advancements. With the growing number of mobile phone users, e-commerce is getting upgraded to m-commerce as mobile apps are becoming a better alternative to websites.

People all across the globe are gaining more ground for their business by complementing their website with mobile apps. With affordable and convenient WooCommerce mobile app builder tools available online, converting your retail website into a mobile app has become a cakewalk.

It is not just fashion, clothing or grocery stores that are doing well online. People are bringing any and every product they sell to apps, for absolute success. Furniture selling, buying and renting on apps has also gained immense popularity in the recent times. Read further and know how you can reinvent your furniture store with a mobile app.

Mobile apps – the future of furniture stores

Browsing for furniture on mobile app

Whether you sell furniture for homes or for offices, modern or antique, sectionals or recliners or cater to urban consumers or semi-urban customers, an app can do wonders for your business. 

Though the competition is increasing with multiple apps already existing on the app stores, there is ample scope of success for your furniture store as well. The living standards of people is enhancing day by day and more people want to add the elegance of cosy yet stylish furniture to their homes and commercial buildings.

People spend more time and money on apps due to the ease and convenience of access. The conversion rate is better and apps are expected to generate more revenue in the coming years. By getting an app for your customers, you can retain the old ones and also unlock new and potential buyers. However, before proceeding ahead, keep the following things in mind:

  • Research – It is the most crucial aspect of any business model. Study the market trends, determine target audience, fathom your budget, discuss ideas and build a plan for step by step execution before investing in an app.
  • Creation –  Now that you have set your modus operandi, it’s time to look for the app builders. You can ditch the conventional methods that make you hire technicians, spend fortunes and yet wait for ages. Instead, create app using DIY app builder tools to save time and money.
  • Publicity –  Once you are done with app creation, go ahead and promote it well on specified forums. You can opt for App Store Optimization and use the various promotional techniques like Social Media Marketing, Influencer Marketing and more to fetch the initial downloads.

Must-have features for your furniture app

Furniture mobile app screenshots

Now that you have the strategy for building your app, you should be aware of the features that you should integrate. Ensure the things discussed below:

1) Native App: Get a native app each for Android & iOS users. Native app is better than the other types of apps in terms of performance and abilities. It can use the resources of the device completely and perform well.

2) UI/UX: Ensure that your app has amazing user interface to offer unrivalled experience to your customers. The colour schemes, app pages, buttons and menus should be easy on the user’s senses and custom-fit to suit all devices and backgrounds.

3) Design & Layout: The app should reflect the identity of your brand. The design, layout, graphic and content should all be coherent and have a personalised appeal. It should boost your brand recall value and compel people to shop more.

4) Smart sorting: The app should be brainy & intuitive and facilitate smart searching, sorting and filtering to fetch people what they want.  Make their shopping easy and seamless and keep them coming back for more. 

5) Easy Checkout: The cart should be efficient and checkout process should be easy. The payment gateways on your websites should be retained to offer multiple payment options.

6) Efficient Dashboard: The app should be easily manageable and productive for you. Get an app with efficient dashboard and smart analytics tools to get a detailed and periodic insight into your app’s performance.

7) Content Marketing Support: Good content can help boost your ranking on app stores and fetch more downloads. Get an app builder with CMS integration feature and an in-built dashboard for creating and managing push notifications.

How to create app: Step by step guide

Build app with AppMySite in 3 easy steps

AppMySite WooCommerce mobile app builder offers all the features discussed above. The wide range of add on products like White labelled solution, App Store Migration and App Store Optimization, including thorough consumer support, further enhance and simplify the app building process and make it a cakewalk.

Just go through the following steps to create the best modern furniture app for your store:

1) Sign Up: Open the website and enter your details to register and sign up. Enter the name, basic details and the link of your website. Once you are done with the registration, proceed towards app creation and publishing.

2) Design & Personalize: Design the app icon, splash screen, landing pages and banners. Use the intuitive dashboard to add products, buttons, categories and more. Integrate your social media pages and retain the payment gateways and other data present on your website. 

3) Preview & Publish: AppMySite ensures full value for money and lets you preview and test your app on a real device. You can upgrade and publish your app on Google Play Store &/or Apple App Store once you are satisfied with the first-hand experience.

Claim your territory now

Make furniture app and rule

To conquer your space in the rapidly revolutionizing world of m-commerce, you must complement your website with an app. AppMySite free app maker can help you make the most of this opportunity and add a new dynamic to your business.

It allows you to create a fully functional app that boosts conversions. Create app from website for your WooCommerce furniture store and set afoot on the road to success.

Build a consumer-friendly native mobile app and take your furniture business to new heights. Get going now!

Stand atop with WooCommerce mobile app for your Supermarket

Stand atop with WooCommerce mobile app for your Supermarket

The mankind has always been ravenous for success and growth. As time passed, the need for ease and comfort coupled with hunger for growth and humans started effort in this direction. Technology has scaled hand-in-hand with progress and is constantly evolving in every dimension.

Mobile app, has been one such gift of technology that is surpassing others. It procures ease and stimulates success for businesses. This aspect of modern technology is constantly evolving and aiding e-commerce. In fact, m-commerce is rapidly redefining and replacing e-commerce.

Supermarket business has gained considerable edge and popularity recently. Supermarket owners are supplementing technology with ideas to ensure absolute success. In this article, we will discuss the wonders of a mobile app and tell you how you can convert WooCommerce website to mobile app. Stay tuned…

Charm of online supermarket businesses

In recent times, there has been a sudden surge in the e-commerce sphere which has also affected the grocery and supermarket businesses that run online. People are swarming to online supermarkets and in-stores as it is their one-stop-solution for all requirements.

Morgan Stanley, a research and data entity, prophesied a few years ago, that online grocery business will see a rise like never before. The prophecy has turned true and with increasing number of online buyers, your online Supermarket has ample scope of success too. You just need to harness this potential to the fullest and mobile apps are a great tool for doing that.

What changes with mobile apps

As a Supermarket owner, you are giving people all they want under one roof. But, by complementing your store with an app, you can expand the customer base, enhance brand visibility, give ease to customers and hence sell more ultimately. Buying, selling and marketing are all easier with apps due to more interactive, close and productive communication.

Living standards of people are improving and lack of time is becoming a global issue. Today, less people want to go out and shop, or even rummage through multiple websites. Apps become an entrusted saviour in this case and benefit both, the owner and the customer.

When you give the ease of apps to your users, your brand earns a distinct space on buyers’ phones and you get more loyal customers. Unlike websites, your customers keep returning for more, only to you. It is evident that this is the best time to convert your supermarket WooCommerce website to mobile app and harness the potential customers.

Essential features for absolute success

If you are aiming for absolute success and growth in revenue, only building an app is not enough. Here, you will get clearer insights on what features to integrate. Read and discover the key ingredients of online popularity.

Keep the following points and features in mind as you build your app –

1) Affordable & Easy:

Eliminate the need of expert technicians and longer wait-timings and build your app in an optimal budget with DIY app builders. Search for an online app builder that has flexible plans and is yet efficient and quick.

2) Native:

Ensure that your app is not merely a web-view of your app but is intuitive in itself. It must be light and fast and capable of using the resources of the device. Native WooCommerce apps outperform other apps and offer amazing experience.

3) UI/UX:

User-interface and User-experience go hand-in-hand. Make your app attractive, engaging and easy to use. Build amazing interface for great user experience. Such apps keep customers tied to the app and compel them to come back for more.

4) Personalised Layout:

Get an app builder that allows you to curate the look of your app screens. Make sure that the designs, landing pages, action buttons, activity screens and pages are all easy on the senses and reflect your brand-identity.

5) Ease of use:

Your customers deserve the convenience and ease. Categorization of products should be done smartly to make searching, sorting and filtering easy. Enable easy log-in and sign-up and integrate social media.

6) Analytics:

Have an intuitive app with smart dashboard for efficient management. Know what your users are up to, what they like and what their purchase behaviour is. This analysis will help you in taking informed business decisions.

7) Seamless check-out & payment:

Shopping on your app should be like a therapy for your users. The cart should be dynamic and be able to hold countless products. Integrate multiple payment gateways and make check-out process smooth.

8) Platform Independent:

The world is divided into android users and iOS users and you should subscribe to an app builder that caters to the needs of both. Create app for both iOS and Android users to reach more people.

9) Enhanced Communication:

The app should facilitate communication with your users as it is one of the most important aspects of success. Create push notifications to keep your customers informed and engaged with promotions, offers, sales and discounts.

10) Brand Recognition:

Build and app that facilitates your brand recognition. It should be efficient enough to perform well and rank well and gain visibility for your store. You can opt for white label solution for absolute brand uniqueness.

Tomorrow never comes

Now is the best time to get an app for your business at it has become affordable and convenient with DIY app builder tools. If you are still sceptical about building a WooCommerce Mobile App, visit the demo page of AppMySite and create app for free.

Take a first hand experience of building an app today because procrastination is not for achievers. Upgrade and publish your app and scale your Supermarket to success.

How Local Fashion Stores Engage Their Customers with App Builders

How Local Fashion Stores Engage Their Customers with App Builders

Local fashion stores attract regular and new customers from time to time. They see a lot of inventory movement and they want their customers to be updated about new stock and offers.

If you have a fashion store and wish to ensure the you know the pulse of your customers and want them to be aware of the updates in your store’s merchandise, then a great tool you can use for regular communication with your customers is a mobile app. Use app builders to make an app that helps achieve your business objectives. 

More and more users, especially millennials, are getting comfortable with online shopping. (Source: Article on Mobile App statistics) 

Users check their mobile phones when they are bored. They check the web before making a purchase online, and Amazon shopping app is one of the most preferred apps among millennials globally.

Users also spend more time on apps then on the web. This shows that all the businesses should prepare to sell to users who are used to or getting used to purchasing through apps or consuming content and media through apps.

Therefore, fashion stores, can create a mobile app to engage their store customers on a regular basis. This will help them increase revenue and decrease marketing cost for the store. 

You can make your app with the help of an online app builder like AppMySite

Here are a few ways in which fashion stores can use a fashion app to retain users and engage them:

1. Send notifications about the latest discounts and end-of-season sales

You can send push-notifications to your users through the app, so that your users are able to see your marketing or transactional messages on their mobile screens easily. This helps communicate with customers easily and in a cost-effective manner.

You can even send in-app notifications when your customers get used to checking your app for new clothes, accessories and content. In-app banners and Ads can also be used to highlight new collections and campaigns. Make your marketing content relevant and valuable for customers, so that they actually show interest in the notifications you send them.

Time your notifications and marketing messages when users are more receptive and mentally prepared to respond well. Mould customer behaviour by sending them a daily message that delivers value. Daily messages should not e promotional, but informative. 

2. Market the latest collection of clothes & accessories

You can send messages and notifications through apps to customers to inform them about the latest collection of clothes and accessories at the store. Apps offer a very affordable method to communicate marketing and transactional messages to customers.

You can collect customer data when customers visit your store or find your app via search engines and app stores. Use this customer data to find what your customers like to buy.

Look books help a lot in promoting latest collections of merchandise. You can even write blogs or make videos and post them in the content section of your app to influence customers to purchase the latest looks. You can even engage influencers to market through your app. Marketing through various app features is efficient and it helps engage customers on a regular basis.

3. Display product catalogue on apps make with app builders

A catalogue of products on the app helps customers in learning about the products available with you. You can create look books and special categories for the products you wish to promote through your app. This will help you get a high turnover as customers are made aware of the latest offering and are motivated to purchase them through attractive look books and product categories.

Make your own app with websites like AppMySite to make a fashion app that helps display product catalogues in a user-friendly manner. Customers should be easily able to find what they are looking for.

Users are easily influenced by experts. You can find local and other influencers and, with their help, curate merchandise to create a theme or look to promote to users. This motivates customers to purchase the product promoted. With in-app purchase options, your users can even place orders online.

4. Take orders online

Apps also allow you to collect orders online. You can create an e-commerce website and then use a Mobile app builder for Woocommerce like AppMySite to convert the website into an app at very little cost. Selling online helps you reach a wide audience and it reduces your operational cost.

Online buying makes it very convenient for your users to access and purchase your products. They can easily check your app for the latest clothes and easily order them from the convenience of their home through your app. This often helps in increasing the purchase basket of customers.

You can even collect online payments through payment gateways integrated in the app. Payments can be collected in cash, through debit/credit cards, and through net banking. This enables users to complete purchase transactions easily through their preferred payment modes.

5. Up-sell with product recommendation

Apps also help you up-sell products through product recommendations. Once a user purchases with you, the app will show them complementary products for them to purchase. This helps in up-selling. You can increase the average customer purchase basket size by placing product recommendations on the right app screens.

Various up-selling activities like geo-targeted offers and discounts on high-volume purchase often help in increasing business revenue and lifetime value of customers. Learn how to build apps with features that can help up-sell on AppMySite.

You can also easily re-market to customers through apps. Once a customer has browsed through a particular product page or category, you can send them notifications about the offers or value in purchasing those products through your app.

6. Publish blogs and other content on apps made with good app builders

You can easily engage your customers through an app if you make your app their source of knowledge and entertainment. Publish fashion blogs, videos, infographics and tips for your users, so that they are time and again attracted towards you app.

You can rope in influencers to write or record content for your app, so that users are influenced to purchase your products more effectively. You can create influencer curated product categories, so that users pay more attention to the curate products and are motivated to purchase them.

Have clear calls to action seeded in each of your blogs, videos and other content pieces. Make them accessible through your app. Add value for users in terms of entertainment, knowledge and monetary incentives, so that users can open your apps to consume your content and also are motivated to purchase your products or visit your store.

In the above ways, you can leverage a mobile app to easily market and sell your products and engage your customers for a long time. Apps not only reduce your marketing cost, but they help you communicate with your customers with their most used device—mobile phones.

All you have to do is to have an e-commerce website, and then use a Woocomerce mobile app builder to create an iOS or Android app.

This will help you retain customers, up-sell to your customers and increase the average customer lifetime value.

The impact of building a mobile application for fashion business

The impact of building a mobile application for fashion business

Fashion e-branding is not just about having a fancy web layout that showcases all your fashion products on the screen. It involves a strategic sound process that integrates planning, execution, innovation, monitoring, and regular improvements. Conversely, over a hundred million people are using smartphones. From a technically driven market to luxury fashion brands and products, every business wants to standout overwhelmingly to reach out to all their potential customers.

Mobile apps have broken all geographical barriers in this day and age. Consumers start to enjoy a seamless buying experience. In today’s unforgiving and highly competitive market, fashion retail businesses understand that there is no smarter and more efficient way to connect with consumers than having a mobile app.

Today, app stores are packed with licensed apps, and about 17% of them cater to fashion or related to fashion. These fashion apps include everything from shoes and outdoor gear to luxury and designer apparel.

In a 2011 survey, clothing and accessories were recorded among the second highest mobile-purchased items, next to electronics. In fact, 37% of all clothes and accessories were sold through mobile apps of fashion businesses.

If you have a fashion business, it may be a great idea to convert your WooCommerce website to mobile app in a way that can give you an edge and boost your turnover.

Let’s take a look at how your fashion mobile app standout against all the odds:

Mobile-shopping is not just a trend

As per Google insights, every four out of five smartphone users prefer shopping on their mobile. In a survey involving about five thousand and thirteen smartphone users are further revealed:

– 79% of smartphone consumers use their mobile phones for shopping, comparing prices, finding more product information and locating a retailer.

– 74% of smartphone shoppers make a purchase, whether online, in-store or on their mobile phones

– 71% search fashion brands on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%), that encourages them to purchase

– 24% recommended a brand or product to others (family or friends) because of a smartphone search

This survey is a clear indication that consumers are regularly using their smartphones to find and act on information and to make sure your fashion brand can be found through mobile search, it is important to build an app for your fashion brand.

Mobile shopping - a seamless experience, anytime, anywhere

Shopping is the notion of going to one mall to another, comparing prices, trying stuff on, and so on. Specifically, for women, shopping is considered a ‘holy’ experience.

While shoppers are looking for convenience and ease-of-use, mobile apps bring access to all goods at a tap or two.

While some fashion and retail brands have not been recognised yet, some are still in the process of becoming invulnerable to the changing consumer behaviour in terms of mobile shopping.

For instance, Nordstrom, a well-known retailer, has adopted mobile commerce for quite a while now and encourage their consumers to go online while shopping. The company has got a good mobile strategy in place.

In the year 2012, Nordstrom launched its shopping mobile app on both Android and iOS platforms boasting smooth features after a highly robust iPad app. These mobile apps serve as a critical component for their mobile strategy, that helps them build a personal relationship with their customers, and further cementing customer loyalty towards their brand.

Shopping and mobility go hand in hand

In contrast to digital products, fashion apparel and accessories enjoy the second highest spending by mobile shoppers. It’s palpably a green signal for fashion brands to build a mobile app for their services and bring a strong customer base upfront to the market.

If you have a WooCommerce website and are still confused, or shy of taking the plunge into this highly competitive market, consider launching a mobile app with limited features to initiate. Perhaps, turning your website to a mobile app can stimulate the appetite of your potential consumers. To begin with, your mobile app doesn’t have to be full-fledged from the get-go. 

In the year 2010, DVF, for instance, launched a mobile app with limited features. The brand launched its mobile app on iOS that allows customers to get a glance at fashion sense videos, store locations, product lines, including luxurious products. However, they limited the feature of buying from the app only within business hours.

That was not considered to be an ideal app feature, but the introduction of an app lures their consumers to go mobile and purchase the look.

Apps for entertainment equals apps for shopping

The truth is that it is important to draw the attention of your potential customers with relevant, entertaining, and engaging content.

When it comes to collaborating with movies and music brands, fashion brands are quick to sign-in but a lot of them still hesitate in integrating mobile shopping as a marketing campaign.

Sephora, for instance, says it can go hand in hand. The Sephora mobile app was launched for the iPad. While using the app, consumers can activate a digital mirror in the app. This digital mirror works using iPad’s front camera to show the customer’s face on one half of the screen, while consumers get to watch a video on the other half of a fashion expert giving tips on how to properly apply make-up. The useful and quite creative feature that encourages shoppers to watch themselves and repeat the same steps, like an expert.

Fashion brands just need to talk about selling their product (s)!

Smartphones are continually replacing and outpacing traditional cell phones, high-end PCs, and laptops. Mobile has eventually found its way, which results in, individuals of every age relying on mobile apps to get all things done, and among them, the fashion industry is progressively gaining momentum.

Indeed, the future is going to be extremely mobile, and fashion brands simply cannot afford to pass up this marketing strategy or get left behind in the dust among others who still haven’t gone mobile.

How to make your shopping app more than just a selling app

How to make your shopping app more than just a selling app

Shopping is about having a choice, exploring each product, making a wish list, shortlisting final products, making the purchase, and finally receiving the shiny new products handed over to you.

Businesses selling online have certainly made this experience convenient and full of choices, but one must also look at other factors that make shopping such a desirable activity.

As more and more customers are shopping through online platforms and mobile phones, businesses are moving their online commerce base to Apps.

Apps give a lot of opportunities to businesses and customers to make shopping and content consumption engaging and valuable.

If you already have a Woocommerce website, then you can convert Woocommerce website to mobile app to make online shopping a wholesome experience for your customers.

While you make your app using an app builder online, you can pay attention to the following points, so that your shopping app is not just a plain old selling up, but it gives a chance to customers to engage with the products and content and make satisfactory shopping decisions.

Seasonal look books and influencer recommendations

You can add seasonal look books and influencer recommendations to your app, so that your customers return to your app again and again to see what’s in season. Look books help businesses introduce new products or products in fashion to customers.

Businesses can engage with influencers to create product categories carrying their recommendations. This attracts users who follow those influencers. This increases your chances of selling and also engages customers and gives them a reason to return to your app more often.

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Blog

Write a blog that is valuable and relevant for your users. This blog can keep your customers coming back for more tips, knowledge or entertainment. The users who return to your app to read your blog will also often visit your mobile store, increasing your chances to sell to such customers.

Data from you app will show you how well your content is able to engage your customers and how many customers visit your shopping pages after reading your blogs. You can also write reviews about your products and show how some customers use them in daily life to generate interest among other users to purchase them.

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Product choice

It is really important to offer product choices to customers, so that they find it meaningful to download your app to purchase with you again and again. If you are selling a frequently consumed products, then you can offer ample choice in products and also choices in payment modes.

As many shoppers like to see all available options before they make a purchase decision, you must ensure that your app is not limiting your customers’ choice. You can even introduce third-party products to make your app more useful to your users. A customer will always prefer shopping where they can select what to purchase.

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Product descriptions, images and videos

To ensure that your customers are able to understand the product well before purchasing, you can add meaningful and useful product descriptions for your customers. To make the product page more descriptive, you can add images of the products and their videos, too.

As customers are not able to feel or try on the products they are purchasing, a description, image or video that helps them understand what it would mean to actually hold or see the product can be really helpful. Most brands add multiple images and videos showing products in use, so that customers are able to relate better to them before purchasing.

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Product categories

You need to plan your product categories well, so that customers can have a structured shopping experience on your app. Product categories are like aisles in a retail store. They help merchandisers place products in an organized manner, so that they are able to sell more.

In apps, product categories also help merchandisers organize products well. They also help users quickly find relevant products in an app. Therefore, structure your categories and sub-categories well, so that your customers are able to quickly find the products they are looking for and make suitable purchase decisions.

Well-planned UI

Your app should have a well-planned UI. How visual merchandisers study customer behaviour to arrange their products in a way that customers purchase more, your app designers need to analyze user browsing behaviour to plan your app’s design in a way that your customers find it easy to find products and interact with your offerings.

You can also plan your UI to make it interesting enough for customers to explore all content and product pages you have. Your UI should direct your customers to your products pages in an intuitive manner. Make the design attractive and contemporary to keep your customers interested.

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Feedback and sharing

One valuable activity your business apps can help you undertake is collect feedback from customers. This will give a platform to your customers to voice their likings and dislikings about your products. This not only helps make customers feel heard, but also gives them a reason to feel more connected to your business.

You can also provide social sharing options to your customers. This will enable your satisfied users  to share their experience on their social media profiles or with their friends and family. A reference from peers can encourage new users to visit your website or apps to purchase with you.

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Data collection

Your app does another very important activity—collecting user data. This will help you profile different customers. Customer data will also help you understand how your customers behave in terms of use of your app or purchase of products. This information can be very valuable in taking sound business decisions.

You can optimize your app with the help of customer data. Other uses of such data will be planning marketing activities that will work for your customers. You can create offers that your customers will value and will help you generate revenue.

Effective marketing and re-marketing

Business apps also provide a lot of opportunities to market products and events in a cost-effective manner. You can use native app features to send notifications and messages to users about new products, discounts, sales, etc. Marketing managers get direct access to customers through business shopping apps.

You can also collect browsing and cart data of customers to re-market products in which customers showed interest. You can also offer complementary products to customers when they have selected or purchased certain products through your app.

Customer loyalty and retention

Another activity that you can undertake with your app is to offer a loyalty program. This will enable you to reward your customers with points, freebies or discounts every time they return to you to purchase more items. This helps you increase customer’s lifetime value. You can also reward customers to increase their basket size.

Such programs help you retain customers over time and even attract new customers. You can integrate a loyalty program in your app, so that customers can keep track of their loyalty rewards and plan how to use them to get maximum benefits.

In the above ways, you can make your shopping app more than just about selling. Your business apps help you accomplish important objectives like customer retention, cost-effective marketing, community building, customer engagement, and streamlining of operations.

If you already have a Woocommerce website, then you can use an app builder online to create an app that will offer you all the above business opportunities.

When you convert Woocommerce websites to Mobile Apps, then you are able to sync your website data seamlessly with your app. AppMySite is a great website that help you create Woocommerce apps based on your existing websites in two easy steps and in a very cost-effective manner.

Pitfalls to avoid when developing shopping apps

Pitfalls to avoid when developing shopping apps

Working on mobile app for a business requires a lot of research and business soul searching. By business soul searching we mean finding out products and services to be sold and messages to be communicated to customers.

This is required to ensure that you are able to sell to customers in the most effective way. If you are not ready with proper research on customers and your business, then it is likely that you will face challenges and losses from the actions you take with from your point of partial knowledge.

After you have apprised yourself with your customers’ preferences and business’ strengths, weaknesses and objectives, you can use a mobile app builder to create an app that is aligned well with the knowledge gathered

A well-planned app sells more and engages customers better. App building services like AppMySite help you create and publish shopping apps that work in sync with your existing e-commerce website. This Woocommerce mobile app builder helps create efficient and effective apps.

Here are a few pitfalls you can avoid while you’re developing an app, to ensure that you achieve desired objectives from your app.

Unattractive design

One very important thing for your app is to have an attractive UI and design. Use a mobile app builder that enables you to create Splash screens and other design elements that catch and hold customer’s attention.

Design elements in an app include splash screen, app screens, icons, screen layouts and flow, color scheme, and branding. All these elements are to be taken care of in detail to ensure that they create a favourable cumulative effect on users.

Designs, besides being attractive, should be able to get the desired action from users at each screen. Don’t go with a design that may put off or confuse your customers.

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Un-relatable product categories and filters

Product categories and filters that you create for your app should be relatable. Don’t use jargon while naming product categories. Use keywords that customers can relate to. Your product categories should make it easy for users to find products.

For a fashion brand, for example, use categories like Women, Men and Kids, and use sub-categories like Tops, Bottoms, Nightwear, Accessories, Shoes, and Swimwear. This helps customers easily find the product they wish to buy.

Filter and Sort options can be for Price range, Alphabetical order, Latest to Old, etc. These options also help users make quick buying decision. If not done properly, customers may feel lost and may quit the ordering process.

Inefficient in-app marketing

The marketing and communication features of your app would be seamless and subtle. They should offer to customers what they are looking for. You can use push notifications of your native app to inform users about new products, discounts, order delivery, etc. 

Instead of placing Ad banners in the app, you can create seasonal lookbooks that encourage users to purchase often and more. You can send discount codes to users through in-app notifications.

If your marketing activities are too over-the-top, then it may drive customers away from purchasing from your app. Make marketing effective by making it customer-centric.

Inefficient cart

Once customers have decided what to buy, they move on to the cart. This is a critical juncture that can make or break an order. Make your shopping cart as smooth as possible. Allow users to add more product to the cart easily.

Customers should be able to add more quantity to the products chosen, they should be able to see details of each product upon tapping on them. There should also be an option to go back to continue shopping.

The cart should allow users to buy, add more products, remove products, see product details and proceed to pay. If any of these actions are missing, it may lead to an abandoned cart or dissatisfied customers.

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Inefficient payment gateway

One very important component of your app is the payment gateway. Your mobile app should leverage the features of users’ mobile devices to create a native app with easy payment options. These days, you can allow users to pay through mobile wallets, credit or debit cards, cash on delivery, etc.

Easy payment options enable users to complete orders while they are in a favourable frame of mind. An efficient payment gateway will result in more completed orders and higher business revenue.

If a payment gateway is sticky, does not have suitable payment options, or does not convey correct error and success messages, then your customers might become apprehensive about completing their order and may abandon their carts.

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Content management

Content is often overlooked while creating apps. You must add content that is meaningful and intuitive. It should guide customers to make the right decisions. Often app builders forget or ignore putting meaningful error messages, which makes users apprehensive.

To ensure that customers stay engaged and take desired actions on your app, communicate well. Tell customers whatever they need to know at every screen of the app.

Use insightful and intuitive content. Avoid using flowery or confusing words. Be direct while writing content, and write it to assist users to make better decisions.

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Product menu management

Often businesses create apps that work independent of their existing e-commerce websites. This creates duplication of work and wastes time. You can create a product menu that is populated from your website directly.

Such synced apps make it easy for you to manage inventory and product sold on all your online platforms. This saves a lot of time, effort and money for your merchandisers.

Apps that have independent admin panels need to be updated with products, their inventory and prices every time a product is made available to customers, and the same activity is carried out for the website, too, resulting in duplicate efforts.

Testing and publishing of app

When you create an app, ensure that it works flawlessly before you publish it for the users to use. An app that doesn’t function well can put off customers. Therefore, test an app well on different devices to ensure that all its features are working well.

Hire professional testers who can look at the app from different perspectives to ensure that the app is scalable and efficient. Also, ensure that your tested and approved app is published on all relevant app stores.

Make your app store app page search-engine-friendly. Ensure that customers looking for your shopping platforms are easily able to find the page from where they can download it.

If you already have a Woocommerce website, then you can use a Woocommerce Mobile App Builder to create an App that works in sync with your website. This helps you plan and implement features like product categories, product menu, etc. directly in the website admin panel. The products and categories added on the website are automatically reflected in your shopping app, too.

The above points are some of the areas that businesses often ignore, resulting in dissatisfied customers or ineffectiveness of app. If you spend a lot of time and effort in building an app, ensure that you plan the above mentioned points well to get the desired results.

Don’t wait for months to launch your shopping app

Don’t wait for months to launch your shopping app

If you have an e-commerce platform on Woocommerce and you wish to launch your shopping app for Android and iOS, then you do not have to wait for months for a company or in-house team to develop an app for you.

With a Woocommerce website in hand, you can simply turn website into app with the help of quick app development services like AppMySite (AMS).

Here are a few steps you can take to have a shopping app ready in a few days:

Choose an AppMySite plan

You can visit AppMySite website to choose a suitable plan to create Android and iOS apps. You can choose monthly and yearly plans, where the app is not only created by AMS but is also published on app stores and maintained by them

Sign Up and Pay

You can provide your business and billing details to complete the order and create your AMS user profile. Pay for the Plan you choose with one of the available payment methods—PayPal, Debit & credit card, etc. The plans available with AMS are very cost-effective and unmatched in value.

Provide your website details

All you have do after instant sign up is provide your website URL and e-commerce account keys to lets AppMySite team do their work of creating native apps for the platforms you chose. AMS team develops native apps within a few days and tests them before sending them to you for approval.

Publishing on app stores

The process of launching an app is made more convenient by AMS launching the app for you on all the app stores that you chose in your plans. AMS team maintains the developer account throughout the subscription period. You can easily renew your plan with AppMySite to continue offering your apps to customers.

Here are some winning features of AppMySite m-commerce apps:

 

Auto menu updation

The menu and product list on your app is in perfect sync with your website, therefore any changes that you make to your products in the website are automatically reflected in your app.

Customized filters

The product categories on your app can be changed with the help of your website panel only. Choose categories that make it easy for your customers to find relevant products easily.

Smart cart

The cart on your app allows your users to continue shopping, check product details or checkout. The cart is simple and effective to enable shoppers to take actions as they prefer.

Easy payment integration

The payment gateway you use on your website is extended to be available on your app, too. This lets shoppers make quick payments through the payment options of their choice.

You can have all the above features in your shopping app and start selling through m-commerce within a few days with the help of AppMySite services where they turn website into app for you quickly.

There is no need to work from scratch on planning, designing, developing and testing an app. Leave all that to AMS team and save precious time and resources of your business to use on other business priorities.

Benefits of investing in a WooCommerce app for your retail business

Benefits of investing in a WooCommerce app for your retail business

Online App Maker App My Site: Most retail businesses already understand the importance of having an e-commerce website and an online presence to boost their sales. Currently, e-commerce websites have become the basic necessity for any retail business model to perform well. Retailers, however, still are comprehending the worth of investing in a mobile application.

To help business owners of retail chains, research published by Google, giving them a clearer picture of how influenced the customers are with the apps. According to this research, customers from different parts of the worlds were intensely using mobile apps on their phones to look up for products and services from all kind of industries and also reviewing them. Some of these customers were also happily shopping from these apps on numerous occasions. The purchase rate was higher for customers who shopped from the desktop but the review rate of products was higher on mobile devices. The business owners must take into consideration that a lot of customers like to review the products and the offers on their devices and eventually buy it on their desktop. The real question here is whether we want our customers to look for our products on the mobile website or the app.

Let’s find out the added advantages of having a dedicated app for your business: 

Enhanced marketing

The mobile apps that are built through native development give users an insight of customer behavior, much better than websites can. This helps the retailers to examine the user interaction with the app and eventually helps them come with up with a better marketing strategy. Through mobile apps, you can also provide a customer support feature in your app to constantly receive feedback from customers. This is a great way of improvising your services and making changes to your business model as and when needed.

Additionally, you can also send push notifications to your customers to send them new promotions and offers that you are currently running. If your customer has not logged into your app for a long time, you can just remind them to check your new products and offers. There is obviously no comparison to the user interaction that you can get from a mobile app.  

Faster loading

The basic principle of engaging more customers is to reduce the loading time to minimal. It is a proven fact that you get 7 seconds to test the patience of your customer when they land your website. If your website takes more than that to load, it is quite likely that your customers will approach your competitors. While most retailers understand the importance of a website that load at lightning speed, there exist businesses who overlook its worth. This aspect is very important if you are looking to provide excellent user experience and more engagement.

It is just the development of mobile applications that power them to load a more quickly than responsive website ever can. If you go for a native app that is built through a popular Online App Maker, you can also let your customers access their apps in the absence of an internet source. Additionally, the development of these apps also takes place in lesser time. Native apps, especially, have the capability of deploying the device’s resources most efficiently.  Contrarily, a responsive website cannot run without an internet source and take a lot more time to load in comparison to apps.

M-commerce growth

The contribution of m-commerce towards the growth of online business really helped small business to grow without pumping in a lot of money. Think about it, won’t it be easier for your millions of customers to buy from your app from any part of the world? Online shopping has changed the way retail businesses worked, obviously for good. Mobile apps have emerged as a blessing to all small business who are seeking to make a mark in the world of online shopping.

A recent study shows that the transactions made through mobile phone have substantially increased over the past two years. These figures are a clear indication that a lot of customers have shifted their interest from desktop shopping to mobile shopping, a major contribution in which goes to the mobile apps.

Engage customers

Mobile apps have a way of promoting themselves by just letting your customers use it on a daily basis. For instance: if you are an owner of an online clothing store, having an app will increase the possibility of increasing the average basket size of each customer, simply because you are on their personal mobile.

Additionally, smartphone users have a way of promoting their favorite products with their social circle by sharing the link of the respective products on social networks. This way, not only are users getting engaged themselves but are also endorsing the app amongst their friends and family. To enhance customer engagement, all you need to do is offer discounts and promotions at the time of signing up.

Improved usability

Getting your app developed in a way that it allows your customers to access your app in the absence of internet is a feature that your customer would love to exploit in their downtime. Businesses that go with native app development are empowered to provide enhanced usability to their users. This feature comes handy when your customer is trying to open products that are comprised of high definition animations and powerful images. The fact that your e-commerce app can function properly even without an internet source makes it look really slick.

Besides being able to review your products and services, mobile apps that are built through native development also allow users to add products in their cart so that they can also go back to their shopping list whenever they are in internet zone, to promote to the payment gateways.

Customer loyalty

Is retaining a customer more beneficial than constantly trying to acquire new ones? Well, it is a proven fact that getting a new customer on-board costs a lot more than keeping the loyal ones with you, for a longer run. Creating an app work out very well for your customers to build brand loyalty.

Smartphones have a really good way of creating a stronger bond between the customers and the brand through mobile apps. Simply offer irresistible promotions to your patrons and enjoy unexpected downloads of your app.

Having a dedicated app for your retail business is obviously very necessary, especially if you want to improve your brand recognition in the online market. A WooCommerce app is a great solution for all the business owners who already have online e-commerce and looking forward to Create Mobile App From Website. There are many popular app makers that you can get in touch to get your app made within a week of signing up. Some of these portals have come as a blessing for small businesses who are low budget and are looking build app, by not spending a bomb on the development. Simply acquire more customers, build a powerful marketing strategy and boost your revenue by investing in a mobile app.

How to Use AppMySite to Create Your Shopping Apps

How to Use AppMySite to Create Your Shopping Apps

Wondering how to create a shopping app?

If you have an e-commerce website on Woocommerce platform and wish to create a dynamic and flexible shopping app, then you can use AppMySite (AMS) to create your own customized shopping app that offers an intuitive shopping experience and is easy to manage for merchandisers and content managers.

AppMySite is a Woocommerce mobile app builder that builds online store apps that enable shoppers to have personalised shopping experiences and that help increase business revenue. 

To create a shopping app, all you have to do is register yourself with AppMySite, give access to your existing Woocommerce website, send your branding collateral and let AMS team create an automated mobile app for you that will be seamlessly integrated with your Woocommerce shopping website. 

Here are the main functionalities of an AppMySite shopping app that will help you create value for your users and business, so that you can maximise customer engagement & satisfaction and your business revenue:

Easy Sign Up

Make sign up to your app a very simple process. Allow users to sign up through their Google or Facebook accounts. This enables you to get customers on-board without having to bother them about filling too many details that may scare them away. Minimal information is collected at the time of sign up. Other essential information can be collected from users at a later stage.

Create wishlist

Your shoppers can create wishlists of things they’d like to purchase in the future. This not only enables shoppers to curate products they like, but also lets businesses to learn about customer preferences. Businesses can easily create offers and motivational messages to encourage users to purchase things in their wishlists. You can also send messages to customers when they chosen products are on discount.

Mobile and other payment options

You can integrate payment options to allow shoppers to make payments through credit & debit cards, mobile wallets and other such options, so that your customers can complete purchases through their preferred mode while they are in a favourable frame of mind. You can even allow cash payment on delivery, if you wish to give users more flexibility. Integrate payment gateways that work for your business and customers.

Relevant filters and categories

Offer a seamless shopping experience to your shoppers by customizing filters and product categories to make your app easy to use. Through step-by-step and flexible iOS and android shopping app development with AppMySite, you can create shopping apps that are effective in maximizing your revenue. With intuitive filters, you can allow your shoppers to easily find what they are looking for.

Optimize product listing

Customize product names as per the keywords searched by users. You can also add apt media like pictures and videos to guide customers to make informed purchase decisons. You can add appropriate tags to products and organize products under suitable categories to enable users to find them easily. This helps enhance customer experience, which results in better conversion rates for your business.

Brand and customize shopping app

When using AppMySIte shopping app maker, you can easily change the colour of your app, design of the home page, filters, products, font size, etc. This helps you extend your brand image from your Woocommerce website to your shopping apps. You can customize the design of your splash screen and other design components, too. Businesses invest a lot in branding and it is essential to retain their brand presence throughout all selling platforms.

Push notifications

Create your own shopping app with AppMySite and send push notifications to users whenever a new discount offer or sale is launched. You can notify customer when their favourite products are on sale or in stock. You can even promote new products and seasonal discounts among users. Push notifications allow you to reach customers in a very cost-effective manner.

Cart functionality

Your users can easily add products they like to their cart and remove products they don’t want. From the cart, shoppers can continue shopping or review their chosen products, if they wish to. Discount coupons can also be applied by users while checking-out to complete their order. AppMySite online store app creator helps you develop a cart that is conducive to revenue maximization.

Quick creation of online shopping mobile application

Whether you are creating a fashion store app or other shopping apps, you can opt for native app builder to create mobile apps faster. Native apps also load quickly and are more efficient to use. They help you streamline your content management system, too. Therefore, native apps built with AMS help you conserve important resources like manpower, time and money.

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Integration of shopping websites and apps

Turn website into app by using easy-to-use, step-by-step modules of AppMySite. It helps you to integrate your Woocommerce website and app in such a way that the changes you make to the filters, products, categories, etc. on the website are automatically reflected in your app. This saves you duplication of effort and helps create consistency across all selling platforms.

Avoid duplication of data

Woocommerce apps developed with AppMySite integrate the data of your mobile apps with your web app. This helps you collect all user data in one central database. This enables you to avoid data duplication and offers valuable insight into how users behave on different platforms while making purchases. A lot of additional valuable data can be collected through native apps.

The above functionalities rendered by apps developed with AMS platform help you widen your presence and engage shoppers more effectively. Such apps help you reach customers who are more likely to make purchases with you after downloading your shopping app, and they even help you market and up-sell products cost-effectively and efficiently.

Therefore, look beyond traditional shopping or fashion app developers and go for an easy way to create an app that is an extension of your existing web fashion store app.

AppMySite provides fashion and other businesses with app development solutions that are cost-effective, time-saving and efficient. Use AMS to create native apps that are based on your existing Woocommerce website. Utilize your existing resources, database architecture to widen your online presence.

The Making of a Successful Mobile Shopping App

The Making of a Successful Mobile Shopping App

The rise of mobile shopping (m-commerce) has disrupted the already volatile online retail industry. With leading retailers vying to dominate the mobile space, it becomes essential for businesses of all sizes to have a strong and sophisticated mobile app for their shoppers. But, the real question is what makes a mobile shopping app successful and popular? Let’s take a look:

Hassle-Free Sign-In

Prolonged signing-in processes and time-consuming registrations will ward off new users and shoppers even before they’ve had a chance to view your products. Most apps today allow sign-up and registration with social media accounts to simplify the verification process and also collect valuable user data.

Clean Design and Layout

Every screen should ideally focus on one element and should have a clean and clutter-free design. The categories and the dashboard should be intelligently displayed on the screen allow exploring varied products and offers. Poorly-designed apps aren’t able to effectively engage users and hardly gain traction.

Product Descriptions and Images

Detailed and informative product descriptions that clearly communicate the specifications of the products should are extremely important. Usually, most online retailers have designed their own unique templates to convey comprehensive product descriptions ergonomically and using bullet points is a common practice. Similarly, high-quality product images that can be zoomed should accompany every product.

Product Discoverability

It is important to ensure that your customers are able to easily look for the products they want. Features like smart search (by name or product code) and intelligent filtering (by name, latest arrival, price, and popularity) should be intuitively designed for the shopper. Since most purchasing decisions require deliberation, facilitating a smooth shopping experience is critical.

 

Recently Viewed and Favourite Products

App users and shoppers must be able to easily view their favourite products or the products that they have recently viewed. For the same, a dedicated section is populated dynamically as the shoppers browse through products or mark them favourite needs to be prominently displayed upon launch. Native apps developed with AppMySite, a dedicated Mobile App Builder for WooCommerce, help allow instant access to products for comparison and consideration and help users keep a check on any price changes.

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Push Notifications

Push notifications are one of the most effective ways to promote sales, discounts, and offers and market new products. Studies have shown that users are more likely to engage with relevant and personalised offers delivered via push notifications as compared to traditional marketing channels. Using an expert Mobile App Builder for WooCommerce, you can create a native mobile app for your online retail store and communicate offers and promotions directly to your customers.

Seamless Add to Cart and Checkout

Prominently displaying the ‘Add to Cart’ or ‘Buy Now’ tab on every product screen, in addition to designing a simple and effortless checkout process is essential to ensure maximum conversions. Ideally, the checkout process shouldn’t entail more than two-three steps, and allow altering the order before payment.

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Secure Payment Methods

Last, but far from least, is ensuring that there are secure and varied payment methods are available to shoppers while shopping. Going for trusted and established payment gateways will enhance the security of transactions and elicit confidence and trust from your customers.

If you want to know more about mobile applications and their benefits for WooCommerce websites, get in touch with AppMySite. AppMySite is a leading Mobile App Builder for WooCommerce and other platforms that helps convert existing websites to native mobile apps.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.