Everything you wanted to know about a real estate mobile app

Everything you wanted to know about a real estate mobile app

Real estate has always been an evergreen industry. It has always attracted clients across the globe. However, it also is an extremely competitive industry.

With the number of dealers and brokers that are currently operating in the industry, it becomes exceedingly difficult for one to stand out.

Technology has made it amazingly simple for real estate businesses to establish their brands in the industry. The first revolution was witnessed about a decade ago with some of the property dealers going online by launching their website.

A new wave has been brought upon in recent years by mobile applications. With more and more people shifting from computers to mobile phones, brands are following suit to cater to this new audience and grow their business.

The same is being followed in the real estate industry as well. Mobile apps earlier were only limited to the bigger brands due to the heavy investments involved. However, now with sophisticated real estate app builders like AppMySite, any real estate business can build premium mobile apps for their brand.

Advantages of Real Estate Apps

Let us explore more about the benefits of real estate mobile apps.

#1 – Optimized branding

optimized branding

One of the most important metrics that contribute to the success of a business is the brand.

A good brand brings authority and trust amongst customers. Especially in real estate, where clients are making heavy investments, they must be sure that where they are investing is a trustworthy brand.

With a real estate mobile app, you can easily outshine your competition. Your app becomes the face of your brand and motivates them to pick you over your competition.

#2 – Enhanced engagement

Enhanced engagement

Mobile apps open a direct channel of communication between your brand and your clients. Any important information, announcement, deals, and discounts can easily be communicated to them via push notifications and internal messengers.

Do not limit yourself to information and announcements, personalized messages on special occasions like birthdays, anniversaries, and festivals. This builds a greater bond between your clients and yourself that converts them into loyal customers.

#3 – Higher customer loyalty

Customer Loyalty

As briefly discussed earlier, mobile apps help create more and more loyal customers for your business. This loyal customer base is crucial for any business to succeed, regardless of the industry.

A loyal customer will not only choose your brand over your competition but also end up spending more and at a higher frequency. This is not all, loyal customers have also been observed to bring in even more clients via word-of-mouth.

This cumulatively results in a major positive impact on your brand’s direct growth.

#4 – Analytical insights

Analytical insights

In this century, data is the real currency. And mobile applications very efficiently collect real-time data from your customers.

This data helps you create analytical insights on your customers and greatly helps you understand their behavior, patterns, and trends.

These insights and analytical reports help you understand your audience better and helps you make much more informed decisions.

#5 – Processes optimization

Process optimisation

Another hidden advantage of a real estate mobile app is that is greatly optimizes the workflow and operations for your business.

The app helps you in managing and assigning tasks, or monitoring operations, processes, and progress. They not only increase the efficiency of the company but also help save financial and staff resources.

Key features of a real estate app

Every successful real estate mobile app has a few features and functionalities that are in common and have become a standard. Let us go through each of them so that you get a fair idea of what to include in your app as well.

#1 – Catalog

Catalog

Probably the most essential feature of any real estate agent is the catalog. The catalog serves as an easy reference for the clients to look at what the agency or the dealer has to offer. All details of properties, previous work, and plans are listed in the catalog.

This catalog not only acts as a profile of the agency but also as a marketing tool that promotes and established the brand.

Therefore, this feature is a must-have for any real estate mobile application.

#2 – Geolocation

geolocation

The whole of the real estate industry operates on the location. Therefore, the number one functionality that is an absolute must for any real estate app especially is geolocation.

A geo-map that easily locates the different properties and other important landmarks near your properties helps your clients visualize the location bring more potential clients to covert.

This could even include features like distance from their location, routes, and maps.

#3 – User accounts

user accounts

This is self-explanatory, yet critical. The users on your app will require their own accounts to streamline their search, preferences, documents, transactions, and more.

This way they are in full control over their assets and get easy access to their related requirements. It also provides security and privacy to them for their documents and information.

On the other hand, you get to categorize each user on your app as per their account details easily. If you want to reach out to them for any information or correspondence, you can do that easily from within the account.

#4 – Asset gallery and virtual tour

Asset gallery & virtual tour

Another essential feature for a real estate property app is a gallery

Your users would always like to know what the property is all about before even engaging with you regarding it. This is where your asset gallery comes into the picture.

The asset gallery is a collection of images and videos showcasing the properties. It clearly highlights the most unique selling points of your property that motivates them to take the discussion further.

Another recent addition to this is the feature of virtual tours. Virtual tours are enabled by the technology of Augmented Reality. With a wearable eyepiece, you can now virtually visit the property from the comfort of your home.

#5 – Client support

client support

Client support and after-sales service are as important to any business as the product itself. This is especially true in the real-estate business where the investments are on the higher end.

This includes not only the support on call and email but immediate support on chat as well. This can also be easily facilitated with chatbots.

Chatbots is essentially a technology program that is designed to simulate conversation with human users. You can leverage this technology to help resolve users’ issues around the clock that too without involving a support agent.

Suggested Read: Top trends in mobile app development to watch out for in 2020: Part #1

#6 – Ratings and reviews

ratings & Reviews

When you have multiple listings on your app, it can become difficult for users to shortlist the best one from them. Which eventually may lead to churns.

Moreover, an easy way to resolve this issue is to add ratings and reviews feature for all listings. This way the users can easily share their experience with everyone. This is remarkably similar to the rating feature on an eCommerce mobile app.

How to build a real estate mobile app?

real estate app development

Building a premium mobile app with AppMySite real estate app builder is extremely simple. Building a mobile app with AppMySite is straightforward and intuitive.

You can build your app in three simple steps.

#1 – Design and build the app

Simple design each essential element of your mobile app, ranging from the app icon to the dashboard. Personalize the app the way you want.

#2 – Connect the app with your website

Once you have designed the structure of your mobile application. You must connect it with your website to sync all your property listings on the website to the app.

#3 – Download app build and publish

Finally, it is time to download the app build and submit to the play stores to launch it.

Your unfair advantage

Another added advantage of a mobile application for a real estate brand is that your advertisement costs are greatly minimized. Your promotional and marketing campaigns become highly targeted and effective with mobile applications.

Therefore, with all the above advantages, a real estate mobile app certainly results in a better return on investment for your business.

Especially, when it is effortless for you to build your native mobile application with AppMySite online mobile app builder for iOS & Android.

Benefits of building an app for your Real Estate business

Benefits of building an app for your Real Estate business

Online App Maker App My Site: The real estate business owners are facing immense competition because of the significant growth the industry is witnessing. Besides building powerful websites to attract new customers every day, property dealers are also investing in the newest technology apps to offer the best user experience to their customers and to increase their customer base as well. Getting on board with the new age mobile apps is a new way of maintaining a personalised touch with the customers which also has proven to be very professional.

If you too are in the real estate business, find out how you can benefit by merely owning a dedicated app for your business:

Build personalised relationship with your customers

In the present day and time, mobile phones have become an inseparable part of our lives. The dependency of smart phones in our lives has been increasing for a decade now, from staying in constant touch with our friends and family to shopping for countless things and checking the weather. There is so much a mobile phone can do.

Smart phones have also created a path for many business owners, big and small, to not only stay in touch with their customers but also build personalised relationship with them through mobile apps. A dedicated app for your business can constantly let your clients know every information they want to know.

Improve user experience significantly

Mobile apps have really made it easier for the customer to access a lot of information on their personal apps. This has eliminated the customer dependency on the responsive mobile website and the business owner to directly provide them with the information they need.

Through an app, you can simply put out all the information that your buyers may want to know before you close the deal, including the dimensions of the property, the location, the price range and more. This is a great way of letting the customers search their desired property on the go.

Give way to increased efficiency

Besides boosting your business revenue and customer base, a real estate app has also helped property dealers in improving their efficiency significantly. A digitalised platform reduces/almost eliminates the use of paper work, consequently helping you store everything on the cloud, including the agreements and contracts.

An app for your real estate business is also a better platform to receive feedbacks from the customers related to your property and your service. This way, you can work on areas that are not satisfactory from the customer’s point of view.

Boost your customer engagement

Apps have by far been the most successful medium of increasing customer engagement substantially. The reason that they are on the personal mobile phones of the user and that they can access them as per their convenience is enough to engage customers. A web browser takes a couple of minutes to actually direct the customer to the desired page of your website which mobile apps don’t.

Currently, it is all about offering a seamless experience to your customers to motivate them to invest more time in your business. Staying permanently on their personal mobile phone is probably the best way of increasing the possibility of their engagement with your business.

Cut down on your marketing budget

A lot of property dealers still bear the impression that building an app costs a bomb. The launch of popular Online App Makers has given way to businesses that are not very confident on spending a lot on their apps. You can simply build your app online within one week and start promoting your real estate services.

Of the many benefits, having a dedicated app for your business is the best way of stimulating the promotion of your services. You can put up best deals, season end sales and festive season sales all through your app. Simply send out push notification to your customers or put out all the sales related information on your landing page.   

Offer 24x7 customer support

A great way of offering peace of mind to your customer is to provide them with support round the clock. After sales service is the most important aspect of retaining your customers, which is very simple if you let your customers reach out to you through your apps.

Simply provide a customer support system in your app through a chat system or ticket system. This way, you get to keep your customers satisfied and the customers can inquire about the property they are investing in. A lot of times, property dealers fail to provide adequate information to the buyers which eventually causes to break the deal. Detailed information of the property, including the virtual reality and augmented reality works well for customers who can’t be physical present at the location.

Mobile apps have been in our lives for decades now. Businesses who are overlooking the importance of building one are probably losing the chances of getting in touch with a massive target audience. Currently, there are hardly businesses that are not investing in app for boosting their revenue significantly by retaining their existing customers and acquiring new ones. Offer faster search to your customer through your app and improve the possibility of their engagement. The best way to do that is to offer the simplest features in your app that makes it easier for your customer to browse through your app seamlessly.

If you are a property dealer with low budget for your app but a dedicated website for your business, then have an added advantage of simply getting in touch with an app maker company that will help you Turn Your Website Into App. Usually, app development companies take a couple of months to build an app. App My Site is helping businesses come up with dedicated native apps for their business within a week of signing up, unlike other app makers that provide hybrid app development. Create a reflection of your website and the originality of your brand name when you built an app. 

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.

Build an app with AppMySite!

Level up your online game with AppMySite. Get a mobile app that will keep your customers coming back for more.