Organic business is the new niche. Turn it healthier with mobile apps. 

Organic business is the new niche. Turn it healthier with mobile apps. 

The advancement in technology is not only making lives easier and more comfortable, but also boosting businesses across the globe. There are around five billion mobile phone users in the world now and people are harnessing this opportunity by switching from e-commerce to m-commerce.

Mobile apps are becoming a better alternative to websites that suffer the ‘buy and bye’ setback and are subject to multiple complexities. It is not just the fashion and clothing companies that are turning their WooCommerce website into app. Many businesses, big and small, are turning to apps for wider reach. 

According to Statista, a data analysis entity, the value of global m-commerce revenue from 2014 to 2019, rose from USD 50.92 to USD 693.36. As organic products are the new big thing in many sectors, there is a huge scope of its success with mobile apps. 

Clearly, this is the best time to convert your website into mobile app. With multiple WooCommerce app builder tools available online, the task has become more affordable and easier. Stay tuned to discover the technical recipe of success. 

Organic is the new trend

Organic industry, including food, grocery and cosmetics, is on a constant growth trajectory. Millennials are the biggest consumers of online products today. As they are treading the path of their ancestors and switching to organic solutions, the industry is on rise. 

The demand of healthy and quality living is soaring and organic products are seen as the best solution to this quest. Organic industries are using technology to enhance the products further and to reach a wider audience. 

Getting a WooCommerce mobile app for your website now, will make you stand out amidst your competitors. Get an app and harness a huge number of consumers, including the tech-savvy millennials, for whom organic products and mobile apps are a cherished combination. 

Revolution in the industry

According to a recent study, it is estimated that the global organic food and beverages market will reach USD 323.56 billion by 2024. While the developed nations are already the big buyers of organic products, the demand is constantly increasing in developing countries like India and China. 

The organic industry in beneficial for mankind in multiple ways. Some of the advantages are listed below – 

  • Organic farming is environment friendly as it reduces issues like soil erosion and pollution.
  • The products are healthy due to less or no use of pesticides and artificial boosters.
  • Organic farming boosts healthy ecosystem and promotes green-living.
  • Organic products are safe and best for kids, patients and sensitive people.
  • Organic food is fresher and healthier and often has healing properties.

Organic food is more nutritious and gives total value for money without causing health hazards.

Popular organic products

Did you know that there is a wide range of products that can fall in the organic category? If you haven’t ventured into the organic industry yet, and need an idea about your products, read further.

The most popular categories of organic products and services are –

1. Food & Beverages: Fresh produces, edible plants, fruits and vegetables, crops, grains, meat, alcoholic drinks, juices etc., can all fall into this category. This sector is considered as the most popular amidst all organic products. 

2. Restaurants & Food Joints: Restaurants adopting organic practices, are becoming more popular and this trend is rapidly catching up. 

3. Cosmetics & Body Care: Organic cosmetic products are often vegan and animal-testing free. It is healthier and safer on skin too. This makes the products more popular amidst a wider population. 

4. Baby Products: Parents obviously want to shield their infants and kids from the harmful products that have pesticides and other chemicals. Thus, organic food and other baby care products like oil, shampoo and even toys are becoming immensely popular.

5. Clothes & Fibers: Yes, you’ve heard it right. Organic textile usage is gaining popularity and natural fibers have become the new alternative to synthetic fibers. If you want to make a mark in the textile industry, organic clothing can be a great option. 

App benefits you can cultivate

Before you proceed to converting your website into WooCommerce mobile app, you should know how you can harness the benefits to the fullest. It is important to include the right strategies and integrate the right features if you wish to turn website into app. 

When creating a WooCommerce mobile app, keep the following things in mind:

1. Go for modern methods: Ditch the traditional methods of app building that needs you to hire expert technicians, invest a lot and wait for a long time. Instead, go for an online DIY WooCommerce app builder, where you can build your own app affordably and conveniently.

2. Native app: Make sure that your app is not just an over-view of your website. Build a native app as it is efficient, intuitive, fast and best to use.

3. Design & Layout: Include compelling graphics, alluring design and layout. Your product should also look ‘organic’ and appealing as people will buy what they see.

4. Amazing UI/UX: Your app should have an engaging interface to ensure amazing user experience. Keep your consumers tied to your app and make them return for more. 

5. User-based practices: Include user-based practices in your business. Get new downloads and retain old users by frequently giving offers, referral discounts etc. Also, analyse and study the usage patterns of your customers and strategise plans accordingly. 

Conclusion

Now that you are aware of the charms of the organic industry and the viability of having an app for your business, it’s time to build one. 

WooCommerce app builder tools like AppMySite, ensure integration of all the features discussed above and much more. You can go for this affordable and convenient solution and build your own app as you want. 

Your organic products have the quality to allure customers and rule the market. Build a mobile app for your consumers and harness this potential. Contribute in making the world healthier and greener. 

Tourism Apps – Give your business a new height

Tourism Apps – Give your business a new height

With 50% of the time spent on smartphones, mobile apps dominating the world of desktops. 

Indeed, the mobile market is growing, and it’s becoming more of a challenge to remain in this competitive industry. 

Amongst many businesses, why tourism business should feel left out? What should be your strategy to build a tourism app? 

Speaking of today’s technology, you should be aware of the tools used to create an app that adapts your business to mobile and meets the expectations of today’s consumers.

That being said, an app maker online can help you build a mobile app for your tourism business

For today’s post, we help you better understand the issue of building an app by focusing on specific segments of the tourism sector. Also, if you can make an app in many different ways, it would simply mean that you will be getting the most out of all the opportunities.

Here are the five segments of the tourism sector:

Travel agencies

You must have seen travel agencies’ store fronts in the streets. However, today, the process of booking flights, hotels, and hiring a cab, has considerably evolved with the internet. 

Traditional e-commerce is a thing of the past, and m-commerce is becoming a new norm. Now, customers do not need to visit travel agencies and ask about their best deals. 

Travel agencies are coming up with a mobile app, that is a wonderful asset. Presence on mobile gives these agencies a bundle of opportunities to engage consumers at the right time and the right place.

Also, travel agencies can share relevant information, travel trends, seasons, deliver special offers, and services on an app. A mobile app works as a perfect tool that helps these agencies to keep in touch with their customers. 

Building an app with a mobile app builder like AppMySite offers a feature of push notifications. With these notifications, travel agents do not need to wait for consumers to check their inbox. They can offer best deals, discounts, and seasonal discounts to their customers through push notifications.

To draw the attention of potential customers to the app, travel agents are now improving the life cycle of their app by including smart notifications, travel expertise or guides for a city, a region. That way, clients turn to the app, not only to plan their trip but also to enjoy it.

Transportation

How can one go for trip planning without any conveyance? 

Transportation plays an essential role in trip planning whether by a bus, train, car, or aircraft. By seeing this, enterprises offering transportation services considerably think that having an app is becoming a necessity. 

For instance, a railway company is bound to improve its users’ experience who are commuting in train. Hence, railway companies should invest in introducing a mobile app to address different groups of customers, to target discounts, deals with age range, and more.

Also, with a feature of push notifications, they can alert their users for delays, incidents and on-board services such as the restaurant car menu or a news kiosk.

A mobile app is a beautiful companion for people who go for longer journeys. Therefore, cruise companies should invest a little in the development of mobile apps. With an event calendar, information on activities, restaurants’ menus, booking services for the spa area, and more, you can add as many features as your customers want on their trip. 

With efficient push notifications and geo-location alerts, you can support your communication efforts with a mobile app.

Destination apps

Cities, regions, or even countries can take advantage of building apps. These apps help them to show what makes their destination so special to their customers. From showcasing beautiful scenery to unique traditions or cultural distinctiveness, they can add everything to the app. 

Business dimensions are not just enough. You need to add value that will help you differentiate your app amongst the crowd.

The key is adding multifunctionality, with tips, visitor information, directions, insightful and categorized content, and more to inspire customers to book their visitation with you. Moreover, you can add a calendar section, themed getaways to create a sense of community around the app.

Creating an app helps you build a perfect balance between usability and inspiration.

Local activities

On a long weekend, people are always in a quest to do some local activities. In the same line, if there is an app featuring the best hotels, restaurants, pubs, and more in a given area, it comes handy for the vast majority of users. 

The app presenting local flavours works great for tourists searching for accommodation and entertainment recommendations as well as for locals looking for new places to discover in town.

In that sense, it’s a sensible business model to build an app using the WordPress mobile app builder and stand out from the crowd.

This kind of app can work as a directory of the local city, town, and can be easily monetized. If local shops, restaurants, bars, service providers, or any other business want to have more visibility, they can build their apps.

An app built with AppMySite offers you flexible solutions and also helps you increase the number of customers significantly.

Events

When a festival, a concert, or an event is approaching, people seek booking tickets, whether visiting the websites or the concerned venues. However, if you build an app including an itinerary of every approaching festival, concert or event, users can collect their memories and reach their favourite event (s) quickly.

Building an app is an ideal way to deliver information. Moreover, an event app can give an extra dimension to your event business. With the addition of documented guide about its location, you are simply increasing its lifetime value and also adding value to the customers. 

What will be the best way to give your event, festival, or concert a beautiful edge with an app? A mobile app publicly says about your events and festivals and helps you draw attention of people. Also, with social media integration, users can submit content in terms of pictures, videos to the social media pages of the app. 

The ending notes

Lastly, you may get inspired by these few examples to build an app using WordPress mobile app builder that will meet your potential customers’ expectations. 

If you still need a little help to define your app concept, get in touch with an app maker online, like AppMySite today. 

How mobile apps can transform the fitness industry – build a mobile app for fitness club

How mobile apps can transform the fitness industry – build a mobile app for fitness club

Mobile applications are penetrating every sector, from small to large. And, the fitness industry is no longer an exception.

If you are a personal trainer or running a gym and you owe a website, turning your website into an app can help you stay in the game.

Building a mobile app does not concern the scale of the gym. Whether your gym is known for weightlifting, boxing, martial arts training (mixed), swimming, CrossFit or other fitness specialities such as, Zumba, aerobics and yoga, all fitness activities should be listed on your mobile app.

Either you are a solo trainer or own a chain of gyms across the country, you will definitely need an app to let people know about your gym.

Luckily, if you have identified the possibilities of getting an app, find AppMySite – a mobile app builder for WooCommerce that can empower your fitness business. Around 58% of people with a smartphone download an app related to health and fitness every minute. So, why are you not harnessing this possibiity?

If you are on the fence about building an app for your gym, we will help you improve your gym app, get you more customer engagement and increase the number of app downloads.

Here are a few tips that let you know how your app can be used to make more money. Have a look –

Mobile apps help in acquiring new customers 

Consider your existing target market and customer acquisition strategy. We can bet that your current and prospective customers must be tech-savvy and use mobile applications regularly.

Having a mobile app can help you connect with more people even before they step into your gym. Have a look at how the vast majority of people discover apps.

People are browsing the play store and app store on a daily basis to fulfil their basic needs that can create a more extensive exposure for your gym.

Take your current customer acquisition strategy into consideration. This strategy may include getting customers to sign up for a gym membership.

For instance, customers walk through your doors and seem interested. You can give them a gym tour or you may rely on your staff to give these interested customers a great visit experience and pitch a valuable offer. However, if your staff is not trained and something goes wrong during the tour, it could turn people away from joining.

Added to that, sometimes, people get afraid of being judged and this can be one of the primary reasons that they do not prefer to go to the gym. Also, a personal trainer in a great body shape giving gym tours can also hurt the self-esteem of someone who may want to join. These potential customers may feel like they are out of place and will not fit into the gym environment.

Even if the gym tour goes well, the new customer has to sit for hours to undergo a lengthy sign-up process. Above all, gyms become intimidating for a prospective member to join.

In that respect a mobile app can play a critical role in acquiring new customers to the gym. Your prospective customers can now discover your gym and sign-up without having to come into the gym. Pictures and videos added to the app, help you showcase a virtual tour of the gym. It becomes convenient for your customers to choose you.

With a mobile app, you do not need to worry about wasting time on giving gym tours to customers and having to staff extra people for the sales team. Your employees can spend their time doing other tasks instead.

It may also be possible that people do not even know about your gym before, but your gym app discoverability helps them to look for you in the Google Play Store or App Store. This can help them in connecting easily with you.

If your gym is in niche markets, a mobile app can improve your gym’s reputation in the market.

People generally read reviews before downloading an app. Therefore, if your app has good ratings and reviews, they are likely to download your app.

Mobile apps can improve customer experience

If your customers get registered with your mobile app, they do not need to carry a key tag or membership card during their visit. Hence, it is more convenient for your regular gym members.

Adding payment methods within the app help customers to switch from cash to credit/debit card. Giving multiple payment option improves customers’ experience.

For instance, when people don’t want to bring their wallets with them to their work out session, they feel more secure about having an app instead of giving their credit card information to one of your employees at the gym.

Besides payment methods, lots of gyms post their classes on the wall or print flyers available for members to take home. However, these flyers can get misplaced quickly and won’t be available in any of the members’ pockets, like a smartphone. Also, sometimes classes get cancelled or an instructor gets changed owing to circumstances.

While updating such schedule changes on a piece of paper is tricky, building an app can make your job easy. It can give relevant information to your gym members on time. It would be fruitful for you and your members as well.

Uploading a weekly schedule within the app and updating it regularly helps your members know about all the classes they may join. Therefore, creating a mobile app for the gym would be a great idea.

Let’s understand it better through the example of leagues. Members can use this platform to manage leagues, such as basketball or racquet ball. Users, who have interest in the teams, game schedules etc., can also participate in these leagues and can keep themselves updated with everything else that they need to know through your app.

If you still want to improve your customers’ experience, you need to know why people consider joining the gym in the first place. There can be many reasons like the desires to get in shape, lose weight and to be fit.

Some people use wearable technology to maximize their fitness experience. It has been estimated that there will be around 560 million units of wearable devices by 2021.

Moreover, if your app can support these wearable devices, it will be great for your customers. Members can track and monitor every workout and can always refer back to this information. This can give them a more personalized workout experience.

Leverage other mobile apps to promote your brand

When you look around your gym, how many people do you find using their phones during work out?

If members are not in the middle of a set (crunches, push-ups) or taking a class (Zumba, Aerobics), we can bet they must be staring at their phones.

According to a study, more than half of the gym members use their phones during a workout. From checking emails, chatting with friends, listening to music to posting workout pictures on their social media accounts, they might be doing almost everything while running on a treadmill.

People also like to post their workout pictures on social media that makes them popular among their friends.

In research conducted by the Dominican University of California, 70% of people who shared their fitness goals with family and friends were able to reach their objective. In addition, 35% people couldn’t achieve their objective because they didn’t share it with their friends.

Your members, for instance, are posting pictures of their workout sessions, its progress and even telling their social media followers about their diet. They want them to know, how to get prepared for such workouts. This results in increasing your gym discoverability among many others. For more exposure, you can encourage your members to give you free advertising through user-generated content.

Besides, if you want to brand your gym, you can have a look at the Instagram account of LA Fitness that helps you know how they were able to increase exposure, create brand awareness, and engage with their members.

You can also sign-in to social media accounts to drive traffic to your mobile app and get more downloads, and use these accounts to run contests, giveaways, and other promotions. In this way, you can encourage your members to use your app and other mobile apps while they are working out at your gym.

Micro-influencers thrive using mobile content

Try to identify your potential customers with lots of social media followers.

Once you classify these members, you can use them as a promoting tool that enhances your brand name and influences your marketing content. Also, these members must be active on social media platforms, so get them on your app too.

Hiring a micro-influencer can also help you promote your brand without spending much on promotions. Rather than paying them, you can try to negotiate a discounted membership or a couple of free months of subscription. All they need to do is to post pictures and videos on their social media accounts to promote your brand and mobile app.

James Tollefson’s Instagram account is an excellent example of this strategy. James is a fitness enthusiast with nearly 14 thousand Instagram followers. Influencers like him are great for promoting your gym and the app.

It has been observed that about 82% of people are likely to follow recommendations from micro-influencers. Therefore, they have higher engagement rates with a huge number of followers.

Getting your gym and app promoted using a micro-influencer can increase buying conversions by more than 22%.

You can also scan through social media posts to see who is posting pictures and videos at your gym. If you discover that some members have tons of followers, reach out to them and see if they would be willing to work with you to promote your gym app.

Videos can help improve customer engagement on your app

Building an app is only the beginning. Assure that you have got relevant and legitimate content on your app. Do not just build the app and forget about it. Upload pictures and videos daily to keep your content fresh and engage users.

You can explore several options here. Consider using videos to show different workout demonstrations and explaining how to use proper form for various exercises, lifts, and other fitness moves. You can even try to hire a micro-influencer, as discussed above, to participate in these videos.

Videos are a great way to promote your brand. If you have a small gym or practice on a private basis— broadcasting classes via live video through your app to influence your customers can help a lot. Live video is an even more effective approach than using social media posts as a promotional method. These videos for your mobile app can also be used for other content.

You can also add the same video demonstrations to your website, social accounts, and even include them in your email marketing strategy. Besides videos, you can also use your training staff to demonstrate fitness activities.

Using all these platforms can help you promote your brand, increase customer engagement and encourage them to download your app.

Establishing a fitness community

Your members are coming to the gym for healthy living, improving body structure, and maintaining a healthy mind. Your mobile app can serve as a platform to connect you and the fitness enthusiasts together and enhance their experience.

Allow your members to upload pictures, videos, and success stories on a fitness community through your app. The videos can become an excellent marketing strategy. Your registered members can also track their workouts and offer advice to new or other members.

These app features will add a social element to your app and give people a reason to come back every day to see what their gym friends are saying about them. It can also serve as a motivational tool for your registered members, and help you establish a fitness community.

Use your app to upsell and make more money

Discounts and other promotional offers via push notifications can help you upsell your mobile app to fitness enthusiasts.

You can try to get more people to pay more money by signing up for certain classes. However, consumers are more likely to respond to push notifications that include special offers and promotions. You can also promote products like t-shirts, hats, backpacks, and other merchandise and make them available for purchase once they sign up at your gym.

Drive sales by offering discounts for protein shakes, smoothies, and energy bars to your registered members. All the extra sales can increase your gym revenues and annual profits.

Building up a marketing strategy that encourages people to pay for merchandise or items at the juice bar will increase your brand visibility in the market. Use your app to build the strategy and make the most of it.

To conclude

Your gym really needs a mobile app.

A mobile app for your gym will help you get more customers and make the sign-up process even easier.

You can use the app features to improve your customers’ experience with the gym app. Understand how your potential customers are using other apps while they’re working out and leverage that behaviour to drive downloads to your gym app.

Working with micro-influencers can help you promote your gym brand as well as your mobile app.

Also, setting up a community board in the app can help your users to communicate with each other regarding gym activities and workouts.

Uploading content on social accounts gives motivation to more people to sign up through the app. You can even upsell your app users by promoting merchandise, food and drinks of their favourite characters (comics or movies) via push notifications from your app.

Fitness enthusiasm is brimming like a river and the industry is changing rapidly. Therefore, if you cannot keep up with the trends, it’s going to be tough for your business to survive and move forward in this industry.

Building a mobile app with one of the best online app makers, like AppMySite, can help you increase profits and improve your gym members’ experience.

Healthcare mobile apps : Providing solutions to overcome medical challenges

Healthcare mobile apps : Providing solutions to overcome medical challenges

The nature of business of the healthcare industry is very sensitive. Finding a digital platform that can help them organise their daily operation is a very intricate process.

This process can be simplified by integrating a mobile app as a part of their business model. According to a recent research by Software Suggest, doctors and administrative staff believe that mobile apps can improve their productivity and also enhance the overall experience of the patients.

This industry includes pharmacies, medical clinics, hospitals and pathology laboratories. Mobile apps are helping pharmacies maintain their inventory along with organising the record of their customers.

In clinics, it has become easier for doctors to treat numerous patients in one go, saving patient’s time from waiting in long queues. This has also generated an alternate revenue for doctors who can be active for immediate consultation for the patients.

With the help of mobile apps, hospitals and pathology labs have been able to smoothly manage their appointment and availability of doctors. Mobile apps have extended a way out for doctors, patients and administrative staff to solve intricate problems with ease.

Let’s dig deeper to find the solution provided by medical apps:

Access patient’s history instantly 

Maintaining records of a thousand patients has never been easy. Hospitals and personal clinics have always struggled to get immediate access to the records.

The eventful schedule of doctors restrict them from streamlining their daily operations and remembering each patient’s history. In simple words, it is almost impossible to keep the record of each patient mindfully.

Mobile apps have eliminated the need for healthcare service providers to manually track patient’s information. By keeping the data within reach, it is easier to offer instant treatment to critical patients.

We know that mobile apps are cloud-based. That makes it easier for the patient and the doctor to pull out necessary information at the time of checkout. It means, both you or your patients will never have to physically keep or carry medical records.

Digital records can be accessed at any time, from anywhere. To try how integrating a mobile app enhances management of data, healthcare providers can always use an app builder online. It will be an affordable option, provided, they have a website.

Suggestion read:

Control administrative management

The overall management of a full-fledged hospital can be a nightmare if the right tools are not deployed. If the operations are automated through a digital tool, the cost of deploying human resources can increase massively.

Managing the pharmacy, patients’ records, doctors’ schedules and staff, are all critical elements that contribute in running a hospital seamlessly.

Mobile apps came into play to eradicate human errors. Hospitals that integrated mobile apps as a part of their management tool, saw significant improvement in effectively enhancing the overall operations.

For instance, hospital staff can keep a real-time check on the medications of admitted patients.

From the patient’s perspective, they can conveniently book appointments by tracking the doctor’s schedule on their app.

Enhance patient experience 

We discussed in the previous section how the hectic schedule of the doctors, come in the way of treating numerous patients in one slot. In the same light, we can understand that both the parties find it hard to connect through phone calls on a regular basis.

For intense treatments, it is necessary for doctors to instantly provide remedies. Mobile apps have helped doctors of all expertise, overcome this challenge by staying in touch with their patients real-time.

The support features of mobile apps include instant chats, notifications and calls that connect both the parties within the blink of an eye.

Healthcare service providers are moving away from conventional methods and are adapting to advanced technical tools to provide better services to their customers.

Fostering healthier way of life

While maintaining a healthy lifestyle is in the hands of an individual, an external influence plays a significant role in encouraging it. We are not just talking about tracking the steps or checking the pulse rate. There is much more to this dynamic.

Mobile apps can be a game changer for nutritionists or dieticians. If nutritionists already own a website based on a subscription model, they can also use a WooCommerce mobile app builder to make their own app.

This can be a great way to cater to a larger audience that prefers using mobile apps over desktops. Additionally, staying in touch with the customers and offering a real-time update of their progress can be seamlessly managed through the app.

Some of the nutritionists who already have an app, have also travelled the extra mile by keeping healthy recipes as a feature of their app.

Customers can access their diet through the app in the absence of internet.

You can provide support to the customers through chats or emails by addressing their queries regularly.

Give digitalized access to reports 

Collecting medical reports was a challenge until pathology labs introduced digital reports which were sent through e-mails. However, accessing these reports was almost impossible in a no-network zone.

Healthcare set-ups went a step further by creating mobile apps. These apps have simplified the process of collecting reports and sharing it with the doctor.

Besides getting instant access to reports, patients can also view them and download them in the absence of internet. Thanks to the cloud-based technology, it is all possible now. Some of these apps provide an initial feedback to let patients know if their vitals are not sound.

Claim medical insurance 

Chasing insurance companies for a medi-claim at the time of discharge can be painful. The process can be intensified if you don’t find the insurance policy number or paper at the time of the admission.

To offer utmost comfort to the customer, insurance companies are either exploring options to build an app or already own one. Mobile apps, for this industry, will not only help in extending convenience to the customers but also save their time.

This also gives insurance companies a great opportunity to encourage customers to invest in their other policies too.

Most insurance companies already have a website but not an app. If you are one of them, convert your website into app through an app builder online.

Offer medical information

We discussed many options where healthcare service providers could streamline their daily operation and engage more business through mobile apps.

This section will talk about how technological advancement in the medical industry is proliferating and demanding doctors to stay updated.

There are many websites that cater to the most popular doctors in the world and offer in-depth information on advanced treatments through videos, content and slide shows.

If you are one of them, you can easily increase your reach by converting your website into app. All the information that was earlier on the web, can be on the finger-tips of your direct audience.

You can include blogs, latest researches, videos and journals on your app. Every time you add new information to your app, send push notification to the user to let them know.

Wrapping up 

Healthcare industry includes various service providers who have all benefited by building a mobile app. Hospitals could manage their daily operation and their staff, keep a check on the medication of the admitted patients and track the doctor’s schedule. All of this can be done through a mobile app. Diagnostic labs could move into digitalisation by giving access to customers to view their reports.

If you are a part of the healthcare industry and don’t own a mobile app, it’s time you consider building one. If you don’t want to invest heavily in the initial phase, try using a WooCommerce mobile app builder. This option is affordable and is less time-consuming.

Get in touch with App My Site to know more.

How a mobile app can power your wedding planning business

How a mobile app can power your wedding planning business

In this present day and age, there is an app for everything you can imagine.

Mobile apps are penetrating all industries. Consider how much time you spend on accessing apps daily and how much your customers rely on the same.

Every industry is dependent on a mobile app to stay up-to-date on the latest technology trends. You also need to grow with the time.

Wedding, for instance, is one of the most important affairs in a person’s life. If you are a wedding planner, you must know how much goes into planning a wedding better than anyone. You do everything to make your client’s wedding planning experience as easy as possible.

In the same line of thought, a mobile app for wedding planning can offer your clients all of the different aspects that they can think of and need to keep track of.

If you are running a wedding planning website which is built on WooCommerce, convert WooCommerce website to mobile app within a fraction of time with App My Site.

Here, we are discussing a few points to help you understand the need for a mobile app for your wedding planning business, have a look:

Display potential venues

When it comes to planning a wedding, the selection of a venue for a preferred date is one of the first things your customers do.

Once the venue is picked, and a date is selected, other things start falling into place based on the choices. Show them a full list of all the prospective locations through your app and make it easy for your customer to choose the perfect venue for the wedding.

Take a Wedding Wire mobile app as an example, and see how they make it easier for their customers to plan their wedding via mobile app. From saving their time to visit all the locations to choose the best one among their choices in mind.

Let’s be realistic, your clients probably have a long list of wedding venues, thereby you cannot pretend that they are only going to see a few.

All wedding venues are not next door to each other. Therefore, to view these locations, you would have to set-up appointments for your clients as they need to drive to each one, walk around, and meet with a representative.

This process is completely inefficient, and your clients may have to take off from work to view all of these venues. With the high costs of wedding, you cannot ask the bride and the groom to miss work every time when you need to visit the site.

However, an introduction of a mobile app with a 3D tour of venues give your clients an outlook of the place amongst dozens of sites’ in a few minutes.

Clients can freely search for a venue based on their needs, such as the location, price, and availability for their preferred dates. Including a large collection of images and videos of each site in the app can help them make a decision.

Incorporate a calendar feature

Keeping track of everything associated with planning a wedding is challenging. Both, you and your clients will have a ton of appointments to manage along with many people to stay up with them.

With your mobile app, your clients simply maintain their appointments without carrying a book to write things down.

Including a calendar feature within the app to help your clients keep a track of all the dates for their appointments. Syncing this calendar with a default calendar that comes pre-installed on the mobile devices will streamline their planning process.

People rely on apps that are incorporated with productivity tools. Therefore, it would be a great idea if you offer this feature to your clients to stay organized during a hectic time.

A wedding planning mobile app can keep your customers engaged and encourage them to use the app as much as possible. An additional feature of push notification can remind your users about the upcoming dates and necessary appointments.

Ultimately, your wedding planning app can behave like a timeline to your client’s wedding.

You will have more free time to do other stuff or handling other clients when your app works for you. The automation of your app will eventually take care of everything from your daily routine.

Add an option of registration

On the day of the wedding, your clients will receive many gifts from their guests.

Adding registration option on your app will help your patrons list everything they need in their wedding celebration. Also, you are giving them a focal location to manage all their wants and needs in the app.

Take an example of a newly-wed couple who palpably need help in setting up their house. From silverware to appliances, toiletries, and window treatments, they will need everything, that they can list in your app for further use, and can also manage the list from the same platform.

By adding a registration feature, you are simply increasing the chances of getting more people to download your mobile app. However, the most difficult challenge for new and upcoming mobile apps is ‘Marketing.’

Setting up a registration feature will act as a free app promotion for your wedding planning business. Both the bride and the groom can work as your brand advocates to their guests. When the couple sends out invitations to their guests, such as ‘save the date,’ they can include the name of your company below invitations. This can prove to be a great marketing tactic for your potential clients who are planning their wedding.

By setting up an arrangement with businesses who are selling wedding items, you can easily build an alternative pathway for a consistent revenue stream.

Connect your clients with vendors

Your mobile app can serve as a third-party connection with vendors when your clients get registered with the app.

Finding a DJ, band, and wedding photographers is a part of wedding planning. You can think about how many vendors you need to get assistance. Hence, a native mobile app will help save some time and make your clients’ lives easier.

Take an example, when the bride and the groom are looking to hire a photographer, they can give you options they would like to go with. Following their request, you get in touch with a list of photographers for a quote and the number of days they will be covering. Now, in many cases, you will come across vendors that either don’t get back to you or take a considerable time to respond to your query.

Meanwhile, your clients become impatient and think that you’re not taking this task as seriously as you should. This process will not only reduce your efficiency but also cause frustration among your team members.

Having a wedding planning app should build with a vendor management feature to improve your efficiency and satisfy your clients at the same time.

Manage guest lists

Another most annoying wedding check is managing the guest list, which is your responsibility more than the bride and groom.

When it comes to listing guests for the wedding, there are several difficult decisions to make. From sending invitations to after-wedding gifts, the couple probably don’t want to miss out on important guests and simultaneously don’t want to invite everyone.

For a family who is planning a wedding, coming up with a list of potential guests each night after dinner can be very exhausting. However, if you empower your client with a wedding planning mobile app, managing the guest list at any time throughout the day will be easier for both of you. Imagine your client adding their guests while standing in the queue at a coffee shop!

You can also include an option for app users to manage the guest list by groups, such as family members from both the side (the bride and groom) and friends (the bride and groom). By adding guests to the invitation list, including their mailing address, email address, and their RSVP status, you can manage the seating arrangements as well.

Even after the wedding, your clients can refer back to their guest list to keep track of ‘thank you’ notes for gifts and attendance.

Real-time budget planning

Weddings cannot be considered as an inexpensive affair. Different clients have a distinct perspective on a wedding budget.

Your wedding planning mobile app can help your clients to keep track of all of their expenses in real-time along with a budgeting feature.

Adding filters to exclude certain vendors and venues from the search queries based on the client’s budget will give them refined results. There is no reason to show them a list of places and vendors that they cannot afford.

Set up your mobile app in such a way that it can keep track of each expense associated with the wedding every time it occurs. For instance, when clients add a DJ or book a venue, they will be able to observe how much it will impact their wedding budget.

With this addition, your client’s will know how much room they have left to work with, like for food, flowers, and a photographer. These search options can be adjusted based on how much money is left in their budget.

You will definitely come across clients who want to spend a significant amount on the wedding, and the ones who want to spend a little in this big event. Including a budget feature in your app will help you personalize the experience of each one of your clients.

Weddings are going digital

Couples are already using the internet to plan and organize their weddings in this modern-day and age. For example, websites like – the knot acts as a digital wedding planner.

The site provides all the information related to the wedding. The bride and groom can even share their story of how they met, give details on the bridal party, which can act as a digital invitation.

With these aspects, it makes sense for your wedding planning business to have a mobile app that does all of this for you.

Adapting to the digital trends is necessary if you do not want your wedding planning business to become obsolete for your clients.

Mobile is the solution

Your wedding planning business needs a mobile app to keep you updated according to the market trends, you will be in peril if you don’t keep up.

Besides using websites specifically designed for planning weddings, people are also using other mobile apps as part of their wedding planning.

Social media platforms like Pinterest to get inspiration for wedding dresses, casual outfits, flower arrangements, and other decorations at the wedding. Instagram to create wedding hashtags to keep track of all the pictures during the bachelor party, cocktail party, and wedding day.

Many websites are designed to create personalized hashtags for a wedding. These websites ensure that hashtags should be unique and have not been used by any other couple.

If your clients are using apps for all of these different things, you will need to make sure that your app is connected to social media accounts to make your client’s mobile experience even better.

The final word

To conclude, your wedding planning business needs a mobile app.

Offering your customers, a wedding planning app is a convenient way to help them select a venue for their wedding. Also, the app serves as a medium to connect the bride and groom with a variety of vendors.

The calendar feature in the app keeps everything organized and helps you send push notifications to remind your clients about their appointments.

In addition to these features, the registration feature of the app is a great way to get more people to download your app and further increase your in-app revenue stream.

If you are offering a great wedding planning app to your modern clients, they will get a feature to manage their guest list and also keep track of a budget in real-time.

A mobile app will ultimately make your wedding planning more efficient and keep your business run in the future.

Get your mobile app build with App My Site – a mobile app builder that will help you improve your wedding planning business.

How Local Fashion Stores Engage Their Customers with App Builders

How Local Fashion Stores Engage Their Customers with App Builders

Local fashion stores attract regular and new customers from time to time. They see a lot of inventory movement and they want their customers to be updated about new stock and offers.

If you have a fashion store and wish to ensure the you know the pulse of your customers and want them to be aware of the updates in your store’s merchandise, then a great tool you can use for regular communication with your customers is a mobile app. Use app builders to make an app that helps achieve your business objectives. 

More and more users, especially millennials, are getting comfortable with online shopping. (Source: Article on Mobile App statistics) 

Users check their mobile phones when they are bored. They check the web before making a purchase online, and Amazon shopping app is one of the most preferred apps among millennials globally.

Users also spend more time on apps then on the web. This shows that all the businesses should prepare to sell to users who are used to or getting used to purchasing through apps or consuming content and media through apps.

Therefore, fashion stores, can create a mobile app to engage their store customers on a regular basis. This will help them increase revenue and decrease marketing cost for the store. 

You can make your app with the help of an online app builder like AppMySite

Here are a few ways in which fashion stores can use a fashion app to retain users and engage them:

1. Send notifications about the latest discounts and end-of-season sales

You can send push-notifications to your users through the app, so that your users are able to see your marketing or transactional messages on their mobile screens easily. This helps communicate with customers easily and in a cost-effective manner.

You can even send in-app notifications when your customers get used to checking your app for new clothes, accessories and content. In-app banners and Ads can also be used to highlight new collections and campaigns. Make your marketing content relevant and valuable for customers, so that they actually show interest in the notifications you send them.

Time your notifications and marketing messages when users are more receptive and mentally prepared to respond well. Mould customer behaviour by sending them a daily message that delivers value. Daily messages should not e promotional, but informative. 

2. Market the latest collection of clothes & accessories

You can send messages and notifications through apps to customers to inform them about the latest collection of clothes and accessories at the store. Apps offer a very affordable method to communicate marketing and transactional messages to customers.

You can collect customer data when customers visit your store or find your app via search engines and app stores. Use this customer data to find what your customers like to buy.

Look books help a lot in promoting latest collections of merchandise. You can even write blogs or make videos and post them in the content section of your app to influence customers to purchase the latest looks. You can even engage influencers to market through your app. Marketing through various app features is efficient and it helps engage customers on a regular basis.

3. Display product catalogue on apps make with app builders

A catalogue of products on the app helps customers in learning about the products available with you. You can create look books and special categories for the products you wish to promote through your app. This will help you get a high turnover as customers are made aware of the latest offering and are motivated to purchase them through attractive look books and product categories.

Make your own app with websites like AppMySite to make a fashion app that helps display product catalogues in a user-friendly manner. Customers should be easily able to find what they are looking for.

Users are easily influenced by experts. You can find local and other influencers and, with their help, curate merchandise to create a theme or look to promote to users. This motivates customers to purchase the product promoted. With in-app purchase options, your users can even place orders online.

4. Take orders online

Apps also allow you to collect orders online. You can create an e-commerce website and then use a Mobile app builder for Woocommerce like AppMySite to convert the website into an app at very little cost. Selling online helps you reach a wide audience and it reduces your operational cost.

Online buying makes it very convenient for your users to access and purchase your products. They can easily check your app for the latest clothes and easily order them from the convenience of their home through your app. This often helps in increasing the purchase basket of customers.

You can even collect online payments through payment gateways integrated in the app. Payments can be collected in cash, through debit/credit cards, and through net banking. This enables users to complete purchase transactions easily through their preferred payment modes.

5. Up-sell with product recommendation

Apps also help you up-sell products through product recommendations. Once a user purchases with you, the app will show them complementary products for them to purchase. This helps in up-selling. You can increase the average customer purchase basket size by placing product recommendations on the right app screens.

Various up-selling activities like geo-targeted offers and discounts on high-volume purchase often help in increasing business revenue and lifetime value of customers. Learn how to build apps with features that can help up-sell on AppMySite.

You can also easily re-market to customers through apps. Once a customer has browsed through a particular product page or category, you can send them notifications about the offers or value in purchasing those products through your app.

6. Publish blogs and other content on apps made with good app builders

You can easily engage your customers through an app if you make your app their source of knowledge and entertainment. Publish fashion blogs, videos, infographics and tips for your users, so that they are time and again attracted towards you app.

You can rope in influencers to write or record content for your app, so that users are influenced to purchase your products more effectively. You can create influencer curated product categories, so that users pay more attention to the curate products and are motivated to purchase them.

Have clear calls to action seeded in each of your blogs, videos and other content pieces. Make them accessible through your app. Add value for users in terms of entertainment, knowledge and monetary incentives, so that users can open your apps to consume your content and also are motivated to purchase your products or visit your store.

In the above ways, you can leverage a mobile app to easily market and sell your products and engage your customers for a long time. Apps not only reduce your marketing cost, but they help you communicate with your customers with their most used device—mobile phones.

All you have to do is to have an e-commerce website, and then use a Woocomerce mobile app builder to create an iOS or Android app.

This will help you retain customers, up-sell to your customers and increase the average customer lifetime value.

The positive impact of building a mobile app for your travel business

The positive impact of building a mobile app for your travel business

Booking flights through local tours and travelling offices on a call is a thing of past. Today, the advancement in technology has made it easier for us to book a flight within minutes.

Most travel businesses are coming up with their mobile app that has the capabilities of showing a list of flights along with arrival and departure time. Customers can choose their trip start and end date, and book accordingly on-the-go. This is where a mobile app comes into play.

Mobile applications are increasingly gaining popularity in terms of functionality. These mobile apps provide ease-of-use that significantly streamlines customer experience. With this simplified experience, customers go from interested parties to paying customers. If there is less friction in this process, it automatically increases the number of happy customers.

According to a Travelport’s 2018 Digital Traveller Survey of 16,000 travellers from 25 countries, they reported that:

– 61% of travellers have booked their flight tickets using the mobile app within the past year.

– On average, leisure travellers used at least 7-8 apps throughout their searching, booking, and in-destination travel experience, along with maps, weather, and airlines topping their list of used apps.

– 65% used real-time flight alerts throughout their journey

– 64% were able to see an entire trip itinerary in one place

– 63% used apps to search and book flights

Technology is continually growing in the travel industry.

While apps are gaining popularity, not every business is in play yet. Consider how you can utilize a mobile app for your business to get ahead of your competition and move with the rising global trend of increased connectivity and use of a smartphone.

If you are in the travel business, build your mobile app with WooCommerce app builder. Besides creating an app, put yourself in your customer’s shoes and think about how you could improve your service experience with a mobile app.

In this post, we will help you figure out why mobile apps are becoming a must-have for every business.

Utility

Utility

A mobile application can change the outlook of your business in your customers’ minds and significantly improve the customer experience.

Most businesses still like to talk to clients over the phone and arrange all the details according to their requirements. However, with a functional app, you can follow up your bookings with a phone call and give customers the option to take the next step then and there.

Several incidents and events require people to book their flights back and forth. If the issues get solved quickly, the expectations increase for everything else. For instance, people are no more required to memorize numbers and names as now they have an internet connected smartphone in the pocket.

Customers can effortlessly book flights on an urgent basis which is very convinient for them, especially if they need it on a urgent basis. Mobile apps enable customers to book their flights and hotel in a matter of minutes which is why businesses are considering launching their mobile app. You can do it too.

Functionality

Functionality

A critical element of a mobile application is the delivery of information on products and services, including prices.

These days, people want to get full quotes online, when they are scrolling through the flights from one destination to the other. Amazon, for instance, gives you the complete details of products you are ordering, before you even click for a purchase.

Most of the businesses adopt for the same functionality in their mobile apps and offer customers the freedom to be able to investigate pricing and time allocation options before making any purchase. That way, these businesses are adding context and information to their target audience’s experience.

With this, customers can make a more informed choice about the products and services they are buying, or whether they want to do business with you or not.

Connectivity

The most undervalued aspect of a mobile application is data. This data should be consumer driven in the right direction for marketing and targeting efforts.

If a consumer searches for something in an app, the information can be filed, organized, and utilized in re-targeting and re-marketing efforts. A mobile app can also work as a data gathering tool that enables you to focus on your advertising budget effectively on the people who are most likely to purchase or show some interest in your products and services.

Take an example: if someone uses your mobile app and enters all the necessary details, but doesn’t move through to the next step for making a purchase, you can still track the data and use it in your marketing efforts. Additionally, if people have booked-in their flights with the app, you can send them a reminder message at the same time they have booked in the form of flight tickets. Perhaps, this increases the chances of them revisiting you.

Most of the travel businesses are seeking this as additional marketing efforts, which may give them massive payoffs.

Opportunity

Opportunity

 

Most mobile applications are integrated with social media platforms that give consumers an option to share their experience on different social media channels.

Creating optional, auto-generated social media messages for your users can maximize customer experience. The message can be sent at the end of the booking process. For instance, I just booked my flights from Mumbai to Pune with Goibibo.com.

Give your users an option to tweet or post it to Facebook, which, in turn, offers you free advertising. Social media is the most significant word-of-mouth engine or marketing tool. When people are talking about and recommending your products and services, the message about your app will spread throughout their extended networks.

In addition, sometimes, people don’t want to share messages like this, but happy customers would love to share their experience with others. Regardless of the few sharing, it’s still a great endorsement and a great way to stimulate others to get them looking your way.

The bottom line

Considering the options available, a mobile application can be an add-on to your travel business. Everyone uses a mobile app for everything that comes their way, from connecting with people to shopping. Things have become easier with a few taps and swipes on the screen.

A mobile app is increasingly becoming a business essential and in line with the rising expectations of today’s consumers. Therefore, it doesn’t matter if you have a travel website and not an app, you can still turn your website into a mobile app and can streamline your potential customer process.

Just imagine, how easier it would be if your users could book flight tickets for their upcoming vacation from their favourite travel business while sitting on the couch.

Mobile applications for travelling business just make sense. Have you considered how a mobile application might help your travel business?

Drop us an enquiry to know more!

The impact of building a mobile application for fashion business

The impact of building a mobile application for fashion business

Fashion e-branding is not just about having a fancy web layout that showcases all your fashion products on the screen. It involves a strategic sound process that integrates planning, execution, innovation, monitoring, and regular improvements. Conversely, over a hundred million people are using smartphones. From a technically driven market to luxury fashion brands and products, every business wants to standout overwhelmingly to reach out to all their potential customers.

Mobile apps have broken all geographical barriers in this day and age. Consumers start to enjoy a seamless buying experience. In today’s unforgiving and highly competitive market, fashion retail businesses understand that there is no smarter and more efficient way to connect with consumers than having a mobile app.

Today, app stores are packed with licensed apps, and about 17% of them cater to fashion or related to fashion. These fashion apps include everything from shoes and outdoor gear to luxury and designer apparel.

In a 2011 survey, clothing and accessories were recorded among the second highest mobile-purchased items, next to electronics. In fact, 37% of all clothes and accessories were sold through mobile apps of fashion businesses.

If you have a fashion business, it may be a great idea to convert your WooCommerce website to mobile app in a way that can give you an edge and boost your turnover.

Let’s take a look at how your fashion mobile app standout against all the odds:

Mobile-shopping is not just a trend

As per Google insights, every four out of five smartphone users prefer shopping on their mobile. In a survey involving about five thousand and thirteen smartphone users are further revealed:

– 79% of smartphone consumers use their mobile phones for shopping, comparing prices, finding more product information and locating a retailer.

– 74% of smartphone shoppers make a purchase, whether online, in-store or on their mobile phones

– 71% search fashion brands on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%), that encourages them to purchase

– 24% recommended a brand or product to others (family or friends) because of a smartphone search

This survey is a clear indication that consumers are regularly using their smartphones to find and act on information and to make sure your fashion brand can be found through mobile search, it is important to build an app for your fashion brand.

Mobile shopping - a seamless experience, anytime, anywhere

Shopping is the notion of going to one mall to another, comparing prices, trying stuff on, and so on. Specifically, for women, shopping is considered a ‘holy’ experience.

While shoppers are looking for convenience and ease-of-use, mobile apps bring access to all goods at a tap or two.

While some fashion and retail brands have not been recognised yet, some are still in the process of becoming invulnerable to the changing consumer behaviour in terms of mobile shopping.

For instance, Nordstrom, a well-known retailer, has adopted mobile commerce for quite a while now and encourage their consumers to go online while shopping. The company has got a good mobile strategy in place.

In the year 2012, Nordstrom launched its shopping mobile app on both Android and iOS platforms boasting smooth features after a highly robust iPad app. These mobile apps serve as a critical component for their mobile strategy, that helps them build a personal relationship with their customers, and further cementing customer loyalty towards their brand.

Shopping and mobility go hand in hand

In contrast to digital products, fashion apparel and accessories enjoy the second highest spending by mobile shoppers. It’s palpably a green signal for fashion brands to build a mobile app for their services and bring a strong customer base upfront to the market.

If you have a WooCommerce website and are still confused, or shy of taking the plunge into this highly competitive market, consider launching a mobile app with limited features to initiate. Perhaps, turning your website to a mobile app can stimulate the appetite of your potential consumers. To begin with, your mobile app doesn’t have to be full-fledged from the get-go. 

In the year 2010, DVF, for instance, launched a mobile app with limited features. The brand launched its mobile app on iOS that allows customers to get a glance at fashion sense videos, store locations, product lines, including luxurious products. However, they limited the feature of buying from the app only within business hours.

That was not considered to be an ideal app feature, but the introduction of an app lures their consumers to go mobile and purchase the look.

Apps for entertainment equals apps for shopping

The truth is that it is important to draw the attention of your potential customers with relevant, entertaining, and engaging content.

When it comes to collaborating with movies and music brands, fashion brands are quick to sign-in but a lot of them still hesitate in integrating mobile shopping as a marketing campaign.

Sephora, for instance, says it can go hand in hand. The Sephora mobile app was launched for the iPad. While using the app, consumers can activate a digital mirror in the app. This digital mirror works using iPad’s front camera to show the customer’s face on one half of the screen, while consumers get to watch a video on the other half of a fashion expert giving tips on how to properly apply make-up. The useful and quite creative feature that encourages shoppers to watch themselves and repeat the same steps, like an expert.

Fashion brands just need to talk about selling their product (s)!

Smartphones are continually replacing and outpacing traditional cell phones, high-end PCs, and laptops. Mobile has eventually found its way, which results in, individuals of every age relying on mobile apps to get all things done, and among them, the fashion industry is progressively gaining momentum.

Indeed, the future is going to be extremely mobile, and fashion brands simply cannot afford to pass up this marketing strategy or get left behind in the dust among others who still haven’t gone mobile.

How to make your shopping app more than just a selling app

How to make your shopping app more than just a selling app

Shopping is about having a choice, exploring each product, making a wish list, shortlisting final products, making the purchase, and finally receiving the shiny new products handed over to you.

Businesses selling online have certainly made this experience convenient and full of choices, but one must also look at other factors that make shopping such a desirable activity.

As more and more customers are shopping through online platforms and mobile phones, businesses are moving their online commerce base to Apps.

Apps give a lot of opportunities to businesses and customers to make shopping and content consumption engaging and valuable.

If you already have a Woocommerce website, then you can convert Woocommerce website to mobile app to make online shopping a wholesome experience for your customers.

While you make your app using an app builder online, you can pay attention to the following points, so that your shopping app is not just a plain old selling up, but it gives a chance to customers to engage with the products and content and make satisfactory shopping decisions.

Seasonal look books and influencer recommendations

You can add seasonal look books and influencer recommendations to your app, so that your customers return to your app again and again to see what’s in season. Look books help businesses introduce new products or products in fashion to customers.

Businesses can engage with influencers to create product categories carrying their recommendations. This attracts users who follow those influencers. This increases your chances of selling and also engages customers and gives them a reason to return to your app more often.

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Blog

Write a blog that is valuable and relevant for your users. This blog can keep your customers coming back for more tips, knowledge or entertainment. The users who return to your app to read your blog will also often visit your mobile store, increasing your chances to sell to such customers.

Data from you app will show you how well your content is able to engage your customers and how many customers visit your shopping pages after reading your blogs. You can also write reviews about your products and show how some customers use them in daily life to generate interest among other users to purchase them.

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Product choice

It is really important to offer product choices to customers, so that they find it meaningful to download your app to purchase with you again and again. If you are selling a frequently consumed products, then you can offer ample choice in products and also choices in payment modes.

As many shoppers like to see all available options before they make a purchase decision, you must ensure that your app is not limiting your customers’ choice. You can even introduce third-party products to make your app more useful to your users. A customer will always prefer shopping where they can select what to purchase.

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Product descriptions, images and videos

To ensure that your customers are able to understand the product well before purchasing, you can add meaningful and useful product descriptions for your customers. To make the product page more descriptive, you can add images of the products and their videos, too.

As customers are not able to feel or try on the products they are purchasing, a description, image or video that helps them understand what it would mean to actually hold or see the product can be really helpful. Most brands add multiple images and videos showing products in use, so that customers are able to relate better to them before purchasing.

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Product categories

You need to plan your product categories well, so that customers can have a structured shopping experience on your app. Product categories are like aisles in a retail store. They help merchandisers place products in an organized manner, so that they are able to sell more.

In apps, product categories also help merchandisers organize products well. They also help users quickly find relevant products in an app. Therefore, structure your categories and sub-categories well, so that your customers are able to quickly find the products they are looking for and make suitable purchase decisions.

Well-planned UI

Your app should have a well-planned UI. How visual merchandisers study customer behaviour to arrange their products in a way that customers purchase more, your app designers need to analyze user browsing behaviour to plan your app’s design in a way that your customers find it easy to find products and interact with your offerings.

You can also plan your UI to make it interesting enough for customers to explore all content and product pages you have. Your UI should direct your customers to your products pages in an intuitive manner. Make the design attractive and contemporary to keep your customers interested.

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Feedback and sharing

One valuable activity your business apps can help you undertake is collect feedback from customers. This will give a platform to your customers to voice their likings and dislikings about your products. This not only helps make customers feel heard, but also gives them a reason to feel more connected to your business.

You can also provide social sharing options to your customers. This will enable your satisfied users  to share their experience on their social media profiles or with their friends and family. A reference from peers can encourage new users to visit your website or apps to purchase with you.

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Data collection

Your app does another very important activity—collecting user data. This will help you profile different customers. Customer data will also help you understand how your customers behave in terms of use of your app or purchase of products. This information can be very valuable in taking sound business decisions.

You can optimize your app with the help of customer data. Other uses of such data will be planning marketing activities that will work for your customers. You can create offers that your customers will value and will help you generate revenue.

Effective marketing and re-marketing

Business apps also provide a lot of opportunities to market products and events in a cost-effective manner. You can use native app features to send notifications and messages to users about new products, discounts, sales, etc. Marketing managers get direct access to customers through business shopping apps.

You can also collect browsing and cart data of customers to re-market products in which customers showed interest. You can also offer complementary products to customers when they have selected or purchased certain products through your app.

Customer loyalty and retention

Another activity that you can undertake with your app is to offer a loyalty program. This will enable you to reward your customers with points, freebies or discounts every time they return to you to purchase more items. This helps you increase customer’s lifetime value. You can also reward customers to increase their basket size.

Such programs help you retain customers over time and even attract new customers. You can integrate a loyalty program in your app, so that customers can keep track of their loyalty rewards and plan how to use them to get maximum benefits.

In the above ways, you can make your shopping app more than just about selling. Your business apps help you accomplish important objectives like customer retention, cost-effective marketing, community building, customer engagement, and streamlining of operations.

If you already have a Woocommerce website, then you can use an app builder online to create an app that will offer you all the above business opportunities.

When you convert Woocommerce websites to Mobile Apps, then you are able to sync your website data seamlessly with your app. AppMySite is a great website that help you create Woocommerce apps based on your existing websites in two easy steps and in a very cost-effective manner.

Pitfalls to avoid when developing shopping apps

Pitfalls to avoid when developing shopping apps

Working on mobile app for a business requires a lot of research and business soul searching. By business soul searching we mean finding out products and services to be sold and messages to be communicated to customers.

This is required to ensure that you are able to sell to customers in the most effective way. If you are not ready with proper research on customers and your business, then it is likely that you will face challenges and losses from the actions you take with from your point of partial knowledge.

After you have apprised yourself with your customers’ preferences and business’ strengths, weaknesses and objectives, you can use a mobile app builder to create an app that is aligned well with the knowledge gathered

A well-planned app sells more and engages customers better. App building services like AppMySite help you create and publish shopping apps that work in sync with your existing e-commerce website. This Woocommerce mobile app builder helps create efficient and effective apps.

Here are a few pitfalls you can avoid while you’re developing an app, to ensure that you achieve desired objectives from your app.

Unattractive design

One very important thing for your app is to have an attractive UI and design. Use a mobile app builder that enables you to create Splash screens and other design elements that catch and hold customer’s attention.

Design elements in an app include splash screen, app screens, icons, screen layouts and flow, color scheme, and branding. All these elements are to be taken care of in detail to ensure that they create a favourable cumulative effect on users.

Designs, besides being attractive, should be able to get the desired action from users at each screen. Don’t go with a design that may put off or confuse your customers.

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Un-relatable product categories and filters

Product categories and filters that you create for your app should be relatable. Don’t use jargon while naming product categories. Use keywords that customers can relate to. Your product categories should make it easy for users to find products.

For a fashion brand, for example, use categories like Women, Men and Kids, and use sub-categories like Tops, Bottoms, Nightwear, Accessories, Shoes, and Swimwear. This helps customers easily find the product they wish to buy.

Filter and Sort options can be for Price range, Alphabetical order, Latest to Old, etc. These options also help users make quick buying decision. If not done properly, customers may feel lost and may quit the ordering process.

Inefficient in-app marketing

The marketing and communication features of your app would be seamless and subtle. They should offer to customers what they are looking for. You can use push notifications of your native app to inform users about new products, discounts, order delivery, etc. 

Instead of placing Ad banners in the app, you can create seasonal lookbooks that encourage users to purchase often and more. You can send discount codes to users through in-app notifications.

If your marketing activities are too over-the-top, then it may drive customers away from purchasing from your app. Make marketing effective by making it customer-centric.

Inefficient cart

Once customers have decided what to buy, they move on to the cart. This is a critical juncture that can make or break an order. Make your shopping cart as smooth as possible. Allow users to add more product to the cart easily.

Customers should be able to add more quantity to the products chosen, they should be able to see details of each product upon tapping on them. There should also be an option to go back to continue shopping.

The cart should allow users to buy, add more products, remove products, see product details and proceed to pay. If any of these actions are missing, it may lead to an abandoned cart or dissatisfied customers.

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Inefficient payment gateway

One very important component of your app is the payment gateway. Your mobile app should leverage the features of users’ mobile devices to create a native app with easy payment options. These days, you can allow users to pay through mobile wallets, credit or debit cards, cash on delivery, etc.

Easy payment options enable users to complete orders while they are in a favourable frame of mind. An efficient payment gateway will result in more completed orders and higher business revenue.

If a payment gateway is sticky, does not have suitable payment options, or does not convey correct error and success messages, then your customers might become apprehensive about completing their order and may abandon their carts.

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Content management

Content is often overlooked while creating apps. You must add content that is meaningful and intuitive. It should guide customers to make the right decisions. Often app builders forget or ignore putting meaningful error messages, which makes users apprehensive.

To ensure that customers stay engaged and take desired actions on your app, communicate well. Tell customers whatever they need to know at every screen of the app.

Use insightful and intuitive content. Avoid using flowery or confusing words. Be direct while writing content, and write it to assist users to make better decisions.

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Product menu management

Often businesses create apps that work independent of their existing e-commerce websites. This creates duplication of work and wastes time. You can create a product menu that is populated from your website directly.

Such synced apps make it easy for you to manage inventory and product sold on all your online platforms. This saves a lot of time, effort and money for your merchandisers.

Apps that have independent admin panels need to be updated with products, their inventory and prices every time a product is made available to customers, and the same activity is carried out for the website, too, resulting in duplicate efforts.

Testing and publishing of app

When you create an app, ensure that it works flawlessly before you publish it for the users to use. An app that doesn’t function well can put off customers. Therefore, test an app well on different devices to ensure that all its features are working well.

Hire professional testers who can look at the app from different perspectives to ensure that the app is scalable and efficient. Also, ensure that your tested and approved app is published on all relevant app stores.

Make your app store app page search-engine-friendly. Ensure that customers looking for your shopping platforms are easily able to find the page from where they can download it.

If you already have a Woocommerce website, then you can use a Woocommerce Mobile App Builder to create an App that works in sync with your website. This helps you plan and implement features like product categories, product menu, etc. directly in the website admin panel. The products and categories added on the website are automatically reflected in your shopping app, too.

The above points are some of the areas that businesses often ignore, resulting in dissatisfied customers or ineffectiveness of app. If you spend a lot of time and effort in building an app, ensure that you plan the above mentioned points well to get the desired results.

The ultimate guide to making a successful restaurant app

The ultimate guide to making a successful restaurant app

Restaurant business is a very diverse business with a variety of business scales and customer service options.

With changing time, how small and big restaurants serve their customers is changing.

One of the biggest contributor to this is advancing technology. As more and more users or patrons are getting access to smartphones, how they order food is changing.

With the changing customer preferences and behaviour, restaurants are modifying their order placing and processing methods, so that their customers are encouraged to order more and often.

Many restaurants with websites are working to turn website into app to make ordering process accessible to customers on their mobile phones.

In this article, we will cover:

  • How giants like Starbucks use their mobile apps to attract and retain customers
  • Advanced features of restaurant apps that help small and big businesses to gain success
  • How an app can improve your small restaurant business

After reading this article, you can make your own app to grow your business exponentially.

How apps are used by big restaurants

Big restaurants, cafes and coffee shops like Starbucks have leveraged the increasing use of mobile devices by customers by offering them apps that can be used to order, pay, and track loyalty rewards with convenience.

Here are a few things companies like Starbucks do with their apps to gain success:

Order to pick

Using Starbucks apps, its customers can order coffee and other menu items and pick them from the nearby store. This helps Starbucks reduce their checkout queue size, their customer service cost and many other efficiency and crowd issues.

This also helps its customers to order the things they like at their convenience, with no pressure to make a quick decision which they face in an outlet queue. The customers also do not have to wait in line for their chance to order. They can just place their order online, as per their convenience and  pick it as per the suggested time.

Loyalty rewards

One great feature that made Starbucks ordering app a success was its ability to log loyalty rewards earned by customers. This is one of the biggest reasons its customers started downloading the app in the first place. The app offers stars and rewards that can be converted into free drinks.

This feature of offering loyalty rewards through apps and allowing customers to redeem them during future purchases is a great way to attract and retain customers. This is a cost-effective way to increase lifetime value of a restaurant’s customers.

Easy payment options

Starbucks’ app offers convenient payment options to its customers. Starbucks payment option is a mobile-based payment option that allows the users to make payment within the app. Customers are not directed to a payment gateway outside the app.

This enables Starbucks to get more successful orders and increase their customers’ lifetime value. This allows its customers to pay conveniently through their preferred payment modes. Mobile payment options are convenient and quick and encourage users to complete more and more orders online.

Integrated marketing channels

Starbucks has integrated its app with its other selling channels in a way that everything works seamlessly. The users can choose to order online or offline and avail the same service, benefits and rewards. This unification of all order and supply channels helps make Starbucks’ app a success.

This enables Starbuck to streamline its sales and order processing supply chain. The orders placed through the app or in outlets are transferred to the people preparing coffee and other material seamlessly, so that the supply chain works smoothly.

Other features that Starbucks leverages for its sales and marketing are Location services and Spotify integration. Music lovers can use Spotify to listen to or save their favourite music through the app’s integration with Spotify. Also, through location services, Starbucks can send location-based offers and discounts to users to maximize revenue.

Advanced features of restaurant apps for success of small and big businesses

Now, we will discuss what advanced features are available for apps these days that can help small and large-scale restaurants to grow.

These features can helps restaurants to attract customers, work at optimal capacity, reduce wastage, and streamline ordering process.

If you have an e-commerce ordering website for your restaurant, then you can create a WooCommerce native app that helps your customers who prefer using mobile phones to place orders and make reservations easily.

Here are a few features that many restaurant apps leverage to attract customers and grow business:

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Customized menu

Restaurants create suitable menus for their e-commerce and m-commerce selling platforms. These menus are designed to enable ordering of larger basket sizes. They are also designed to attract new customers and retain old ones.

Multiple payment options

Restaurant Apps feature payment options that are convenient to be used. Payment through credit or debit card, net banking, Mobile wallets, Paypal, etc. enables customers to place orders conveniently. These options allow customers to complete their orders more often.

Discounts and happy hours

Apps for restaurants can make room for redemption of discount vouchers by customers. Customers should be able to avail happy hours and use discount vouchers through restaurant apps. This helps motivate customers to return to a restaurant and buy more

Loyalty rewards

Many big and small restaurants offer loyalty rewards to customers on every order made by them. These loyalty rewards can be redeemed for free menu items in the future or can be collected to avail discount on future purchases. This helps retain customers for longer.

 

Location services and GPS

You can add Google maps to your app to direct customers to your restaurant. You can also use location services to identify the location of your customers to send them location-specific discounts. This helps market a local outlet and also attracts customers to your restaurants more often.

Reserve table or order online

Allow customers to use your Woocommerce native app or other commerce apps to reserve a table with you or order online. Appointment feature can be used to allow customers to reserve a table at one of your restaurant outlets.

Location services and GPS

You can use push notification feature of native apps to send promotional and transactional messages to customers. This helps improve revenue and customer engagement. Push notifications give restaurants direct access to smartphone of users.

Event calendar

You can add special events and discount days to an event calendar on your app. Customers can check the event calendar to check when they can visit your outlets to get maximum value. You can also publish push notifications for exciting items on your calendar.

Customer behaviour analysis

The data collected from your m-commerce app and e-commerce website is valuable in understanding what menu items your customers like to order. This also helps you in understanding how customers browse your app to order menu and get value.

Manage inventory

One can manage inventory on your restaurant management app with the help of an admin panel. This helps restaurant ensure that they are optimally stocked at all times. This also helps ensure that restaurants are successfully able to fulfil all orders placed with them offline and online.

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Integration with other departments

Restaurant apps also let one integrate different departments by allowing free flow of information. Kitchen can get real-time update on orders placed, service staff can also get auto-updates on orders ready to be served, and delivery staff can get notifications about orders to be delivered.

Ordering kiosks or table tablets

With the help of mobile apps, restaurants can place tablets on customer tables or place ordering kiosk devices in outlets to be used by customers to place orders themselves. This helps a restaurant cut down on service staff cost, and helps make order processing efficient.

Track delivery

With some restaurant apps it’s possible to track delivery status of an order. You can easily check which stage of delivery an order is in. This helps improve delivery efficiency of your team and also helps deliver orders in time. GPS service can also be integrated in the app to ensure that the best path is used to deliver every order.

Customer app

Besides an internal restaurant management app, your customer app can enable customers to book tables, order food, make payment, leave tips, and much more. They can even review and rate the restaurant through the app, which helps the restaurant improve and make changes for better.

How an app can improve your small restaurant business

With the above features, you can improve efficiency, revenue and profitability of your restaurant.

Here’re a few benefits of restaurant apps that will help your restaurant grow:

Free flow of transactional information

With cloud-based restaurant apps, there can be a free flow of transactional information among your restaurant and your customers and among all departments of your restaurant. This helps all the departments be on the same page, which helps in quick and correct delivery of orders. This also helps in better inventory management.

Cost-effective marketing

App features like push notifications, geo-fencing, email integration, etc. help you market your menu items and restaurant to existing customers without spending a lot of money. You can also collect valuable data to understand customer behaviour to market more effectively.

Order taking made easy

With the help of apps, you can make order taking process easy for your staff. Apps can allow your customers to order before reaching the restaurant, or place orders themselves using table ordering tablets or self-ordering kiosks in the outlet. Your staff can also use mobile devices to take orders at tables and auto-transfer the order to kitchen.

Optimal inventory

Apps help you keep an accurate track of things ordered out of the inventory that was in stock. This helps managers understand the products that need to be ordered at any given time to ensure that all the orders are fulfilled properly. This also helps prevent inventory loss and wastage.

Efficient staff management

Your restaurant app can be developed to allow sales staff to enter their staff ID before taking orders, which will help you understand the efficiency with which each staff person performs. Time taken to prepare and deliver an order an also be studied to understand the efficiency of kitchen and delivery departments.

Winning customer loyalty

With a restaurant app, you can easily reward customers on each purchase they make and enable customers to redeem their loyalty points as per their convenience. This feature allows you to attract new customers who want to avail such rewards and to retain customers that are already associated with you.

Attract referral customers

With the help of a customer app, you can encourage existing satisfied customers to recommend your restaurant to new customers in return for rewards and benefits. This helps you attract new customers through a reliable marketing source, i.e. your satisfied restaurant patrons.

Shorter checkout queues

With the help of a well integrated app, you can enable your cashiers and sales staff to reduce your checkout and payment processing time. This helps in increasing the order processing capacity of your restaurant and in keeping your customers satisfied.

So, if you’re a restaurant looking to improve your business by reaching the most widely used shopping device, then it’s time to make your own app.

If you have an existing website that allows order processing and ordering, then your can turn website into app with the help of services like AppMySite.

Don’t wait for months to launch your shopping app

Don’t wait for months to launch your shopping app

If you have an e-commerce platform on Woocommerce and you wish to launch your shopping app for Android and iOS, then you do not have to wait for months for a company or in-house team to develop an app for you.

With a Woocommerce website in hand, you can simply turn website into app with the help of quick app development services like AppMySite (AMS).

Here are a few steps you can take to have a shopping app ready in a few days:

Choose an AppMySite plan

You can visit AppMySite website to choose a suitable plan to create Android and iOS apps. You can choose monthly and yearly plans, where the app is not only created by AMS but is also published on app stores and maintained by them

Sign Up and Pay

You can provide your business and billing details to complete the order and create your AMS user profile. Pay for the Plan you choose with one of the available payment methods—PayPal, Debit & credit card, etc. The plans available with AMS are very cost-effective and unmatched in value.

Provide your website details

All you have do after instant sign up is provide your website URL and e-commerce account keys to lets AppMySite team do their work of creating native apps for the platforms you chose. AMS team develops native apps within a few days and tests them before sending them to you for approval.

Publishing on app stores

The process of launching an app is made more convenient by AMS launching the app for you on all the app stores that you chose in your plans. AMS team maintains the developer account throughout the subscription period. You can easily renew your plan with AppMySite to continue offering your apps to customers.

Here are some winning features of AppMySite m-commerce apps:

 

Auto menu updation

The menu and product list on your app is in perfect sync with your website, therefore any changes that you make to your products in the website are automatically reflected in your app.

Customized filters

The product categories on your app can be changed with the help of your website panel only. Choose categories that make it easy for your customers to find relevant products easily.

Smart cart

The cart on your app allows your users to continue shopping, check product details or checkout. The cart is simple and effective to enable shoppers to take actions as they prefer.

Easy payment integration

The payment gateway you use on your website is extended to be available on your app, too. This lets shoppers make quick payments through the payment options of their choice.

You can have all the above features in your shopping app and start selling through m-commerce within a few days with the help of AppMySite services where they turn website into app for you quickly.

There is no need to work from scratch on planning, designing, developing and testing an app. Leave all that to AMS team and save precious time and resources of your business to use on other business priorities.

Benefits of investing in a WooCommerce app for your retail business

Benefits of investing in a WooCommerce app for your retail business

Online App Maker App My Site: Most retail businesses already understand the importance of having an e-commerce website and an online presence to boost their sales. Currently, e-commerce websites have become the basic necessity for any retail business model to perform well. Retailers, however, still are comprehending the worth of investing in a mobile application.

To help business owners of retail chains, research published by Google, giving them a clearer picture of how influenced the customers are with the apps. According to this research, customers from different parts of the worlds were intensely using mobile apps on their phones to look up for products and services from all kind of industries and also reviewing them. Some of these customers were also happily shopping from these apps on numerous occasions. The purchase rate was higher for customers who shopped from the desktop but the review rate of products was higher on mobile devices. The business owners must take into consideration that a lot of customers like to review the products and the offers on their devices and eventually buy it on their desktop. The real question here is whether we want our customers to look for our products on the mobile website or the app.

Let’s find out the added advantages of having a dedicated app for your business: 

Enhanced marketing

The mobile apps that are built through native development give users an insight of customer behavior, much better than websites can. This helps the retailers to examine the user interaction with the app and eventually helps them come with up with a better marketing strategy. Through mobile apps, you can also provide a customer support feature in your app to constantly receive feedback from customers. This is a great way of improvising your services and making changes to your business model as and when needed.

Additionally, you can also send push notifications to your customers to send them new promotions and offers that you are currently running. If your customer has not logged into your app for a long time, you can just remind them to check your new products and offers. There is obviously no comparison to the user interaction that you can get from a mobile app.  

Faster loading

The basic principle of engaging more customers is to reduce the loading time to minimal. It is a proven fact that you get 7 seconds to test the patience of your customer when they land your website. If your website takes more than that to load, it is quite likely that your customers will approach your competitors. While most retailers understand the importance of a website that load at lightning speed, there exist businesses who overlook its worth. This aspect is very important if you are looking to provide excellent user experience and more engagement.

It is just the development of mobile applications that power them to load a more quickly than responsive website ever can. If you go for a native app that is built through a popular Online App Maker, you can also let your customers access their apps in the absence of an internet source. Additionally, the development of these apps also takes place in lesser time. Native apps, especially, have the capability of deploying the device’s resources most efficiently.  Contrarily, a responsive website cannot run without an internet source and take a lot more time to load in comparison to apps.

M-commerce growth

The contribution of m-commerce towards the growth of online business really helped small business to grow without pumping in a lot of money. Think about it, won’t it be easier for your millions of customers to buy from your app from any part of the world? Online shopping has changed the way retail businesses worked, obviously for good. Mobile apps have emerged as a blessing to all small business who are seeking to make a mark in the world of online shopping.

A recent study shows that the transactions made through mobile phone have substantially increased over the past two years. These figures are a clear indication that a lot of customers have shifted their interest from desktop shopping to mobile shopping, a major contribution in which goes to the mobile apps.

Engage customers

Mobile apps have a way of promoting themselves by just letting your customers use it on a daily basis. For instance: if you are an owner of an online clothing store, having an app will increase the possibility of increasing the average basket size of each customer, simply because you are on their personal mobile.

Additionally, smartphone users have a way of promoting their favorite products with their social circle by sharing the link of the respective products on social networks. This way, not only are users getting engaged themselves but are also endorsing the app amongst their friends and family. To enhance customer engagement, all you need to do is offer discounts and promotions at the time of signing up.

Improved usability

Getting your app developed in a way that it allows your customers to access your app in the absence of internet is a feature that your customer would love to exploit in their downtime. Businesses that go with native app development are empowered to provide enhanced usability to their users. This feature comes handy when your customer is trying to open products that are comprised of high definition animations and powerful images. The fact that your e-commerce app can function properly even without an internet source makes it look really slick.

Besides being able to review your products and services, mobile apps that are built through native development also allow users to add products in their cart so that they can also go back to their shopping list whenever they are in internet zone, to promote to the payment gateways.

Customer loyalty

Is retaining a customer more beneficial than constantly trying to acquire new ones? Well, it is a proven fact that getting a new customer on-board costs a lot more than keeping the loyal ones with you, for a longer run. Creating an app work out very well for your customers to build brand loyalty.

Smartphones have a really good way of creating a stronger bond between the customers and the brand through mobile apps. Simply offer irresistible promotions to your patrons and enjoy unexpected downloads of your app.

Having a dedicated app for your retail business is obviously very necessary, especially if you want to improve your brand recognition in the online market. A WooCommerce app is a great solution for all the business owners who already have online e-commerce and looking forward to Create Mobile App From Website. There are many popular app makers that you can get in touch to get your app made within a week of signing up. Some of these portals have come as a blessing for small businesses who are low budget and are looking build app, by not spending a bomb on the development. Simply acquire more customers, build a powerful marketing strategy and boost your revenue by investing in a mobile app.

Benefits of building an app for your Real Estate business

Benefits of building an app for your Real Estate business

Online App Maker App My Site: The real estate business owners are facing immense competition because of the significant growth the industry is witnessing. Besides building powerful websites to attract new customers every day, property dealers are also investing in the newest technology apps to offer the best user experience to their customers and to increase their customer base as well. Getting on board with the new age mobile apps is a new way of maintaining a personalised touch with the customers which also has proven to be very professional.

If you too are in the real estate business, find out how you can benefit by merely owning a dedicated app for your business:

Build personalised relationship with your customers

In the present day and time, mobile phones have become an inseparable part of our lives. The dependency of smart phones in our lives has been increasing for a decade now, from staying in constant touch with our friends and family to shopping for countless things and checking the weather. There is so much a mobile phone can do.

Smart phones have also created a path for many business owners, big and small, to not only stay in touch with their customers but also build personalised relationship with them through mobile apps. A dedicated app for your business can constantly let your clients know every information they want to know.

Improve user experience significantly

Mobile apps have really made it easier for the customer to access a lot of information on their personal apps. This has eliminated the customer dependency on the responsive mobile website and the business owner to directly provide them with the information they need.

Through an app, you can simply put out all the information that your buyers may want to know before you close the deal, including the dimensions of the property, the location, the price range and more. This is a great way of letting the customers search their desired property on the go.

Give way to increased efficiency

Besides boosting your business revenue and customer base, a real estate app has also helped property dealers in improving their efficiency significantly. A digitalised platform reduces/almost eliminates the use of paper work, consequently helping you store everything on the cloud, including the agreements and contracts.

An app for your real estate business is also a better platform to receive feedbacks from the customers related to your property and your service. This way, you can work on areas that are not satisfactory from the customer’s point of view.

Boost your customer engagement

Apps have by far been the most successful medium of increasing customer engagement substantially. The reason that they are on the personal mobile phones of the user and that they can access them as per their convenience is enough to engage customers. A web browser takes a couple of minutes to actually direct the customer to the desired page of your website which mobile apps don’t.

Currently, it is all about offering a seamless experience to your customers to motivate them to invest more time in your business. Staying permanently on their personal mobile phone is probably the best way of increasing the possibility of their engagement with your business.

Cut down on your marketing budget

A lot of property dealers still bear the impression that building an app costs a bomb. The launch of popular Online App Makers has given way to businesses that are not very confident on spending a lot on their apps. You can simply build your app online within one week and start promoting your real estate services.

Of the many benefits, having a dedicated app for your business is the best way of stimulating the promotion of your services. You can put up best deals, season end sales and festive season sales all through your app. Simply send out push notification to your customers or put out all the sales related information on your landing page.   

Offer 24x7 customer support

A great way of offering peace of mind to your customer is to provide them with support round the clock. After sales service is the most important aspect of retaining your customers, which is very simple if you let your customers reach out to you through your apps.

Simply provide a customer support system in your app through a chat system or ticket system. This way, you get to keep your customers satisfied and the customers can inquire about the property they are investing in. A lot of times, property dealers fail to provide adequate information to the buyers which eventually causes to break the deal. Detailed information of the property, including the virtual reality and augmented reality works well for customers who can’t be physical present at the location.

Mobile apps have been in our lives for decades now. Businesses who are overlooking the importance of building one are probably losing the chances of getting in touch with a massive target audience. Currently, there are hardly businesses that are not investing in app for boosting their revenue significantly by retaining their existing customers and acquiring new ones. Offer faster search to your customer through your app and improve the possibility of their engagement. The best way to do that is to offer the simplest features in your app that makes it easier for your customer to browse through your app seamlessly.

If you are a property dealer with low budget for your app but a dedicated website for your business, then have an added advantage of simply getting in touch with an app maker company that will help you Turn Your Website Into App. Usually, app development companies take a couple of months to build an app. App My Site is helping businesses come up with dedicated native apps for their business within a week of signing up, unlike other app makers that provide hybrid app development. Create a reflection of your website and the originality of your brand name when you built an app. 

How to Use AppMySite to Create Your Shopping Apps

How to Use AppMySite to Create Your Shopping Apps

Wondering how to create a shopping app?

If you have an e-commerce website on Woocommerce platform and wish to create a dynamic and flexible shopping app, then you can use AppMySite (AMS) to create your own customized shopping app that offers an intuitive shopping experience and is easy to manage for merchandisers and content managers.

AppMySite is a Woocommerce mobile app builder that builds online store apps that enable shoppers to have personalised shopping experiences and that help increase business revenue. 

To create a shopping app, all you have to do is register yourself with AppMySite, give access to your existing Woocommerce website, send your branding collateral and let AMS team create an automated mobile app for you that will be seamlessly integrated with your Woocommerce shopping website. 

Here are the main functionalities of an AppMySite shopping app that will help you create value for your users and business, so that you can maximise customer engagement & satisfaction and your business revenue:

Easy Sign Up

Make sign up to your app a very simple process. Allow users to sign up through their Google or Facebook accounts. This enables you to get customers on-board without having to bother them about filling too many details that may scare them away. Minimal information is collected at the time of sign up. Other essential information can be collected from users at a later stage.

Create wishlist

Your shoppers can create wishlists of things they’d like to purchase in the future. This not only enables shoppers to curate products they like, but also lets businesses to learn about customer preferences. Businesses can easily create offers and motivational messages to encourage users to purchase things in their wishlists. You can also send messages to customers when they chosen products are on discount.

Mobile and other payment options

You can integrate payment options to allow shoppers to make payments through credit & debit cards, mobile wallets and other such options, so that your customers can complete purchases through their preferred mode while they are in a favourable frame of mind. You can even allow cash payment on delivery, if you wish to give users more flexibility. Integrate payment gateways that work for your business and customers.

Relevant filters and categories

Offer a seamless shopping experience to your shoppers by customizing filters and product categories to make your app easy to use. Through step-by-step and flexible iOS and android shopping app development with AppMySite, you can create shopping apps that are effective in maximizing your revenue. With intuitive filters, you can allow your shoppers to easily find what they are looking for.

Optimize product listing

Customize product names as per the keywords searched by users. You can also add apt media like pictures and videos to guide customers to make informed purchase decisons. You can add appropriate tags to products and organize products under suitable categories to enable users to find them easily. This helps enhance customer experience, which results in better conversion rates for your business.

Brand and customize shopping app

When using AppMySIte shopping app maker, you can easily change the colour of your app, design of the home page, filters, products, font size, etc. This helps you extend your brand image from your Woocommerce website to your shopping apps. You can customize the design of your splash screen and other design components, too. Businesses invest a lot in branding and it is essential to retain their brand presence throughout all selling platforms.

Push notifications

Create your own shopping app with AppMySite and send push notifications to users whenever a new discount offer or sale is launched. You can notify customer when their favourite products are on sale or in stock. You can even promote new products and seasonal discounts among users. Push notifications allow you to reach customers in a very cost-effective manner.

Cart functionality

Your users can easily add products they like to their cart and remove products they don’t want. From the cart, shoppers can continue shopping or review their chosen products, if they wish to. Discount coupons can also be applied by users while checking-out to complete their order. AppMySite online store app creator helps you develop a cart that is conducive to revenue maximization.

Quick creation of online shopping mobile application

Whether you are creating a fashion store app or other shopping apps, you can opt for native app builder to create mobile apps faster. Native apps also load quickly and are more efficient to use. They help you streamline your content management system, too. Therefore, native apps built with AMS help you conserve important resources like manpower, time and money.

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Integration of shopping websites and apps

Turn website into app by using easy-to-use, step-by-step modules of AppMySite. It helps you to integrate your Woocommerce website and app in such a way that the changes you make to the filters, products, categories, etc. on the website are automatically reflected in your app. This saves you duplication of effort and helps create consistency across all selling platforms.

Avoid duplication of data

Woocommerce apps developed with AppMySite integrate the data of your mobile apps with your web app. This helps you collect all user data in one central database. This enables you to avoid data duplication and offers valuable insight into how users behave on different platforms while making purchases. A lot of additional valuable data can be collected through native apps.

The above functionalities rendered by apps developed with AMS platform help you widen your presence and engage shoppers more effectively. Such apps help you reach customers who are more likely to make purchases with you after downloading your shopping app, and they even help you market and up-sell products cost-effectively and efficiently.

Therefore, look beyond traditional shopping or fashion app developers and go for an easy way to create an app that is an extension of your existing web fashion store app.

AppMySite provides fashion and other businesses with app development solutions that are cost-effective, time-saving and efficient. Use AMS to create native apps that are based on your existing Woocommerce website. Utilize your existing resources, database architecture to widen your online presence.

Making Cost-effective Apps for Learning and Educational Platforms

Making Cost-effective Apps for Learning and Educational Platforms

With M-learning gaining popularity among learners and educators, publishers are spending a lot of time, money and effort in building Apps for Android and iOS-based mobile devices.

This is rightly so, as the m-learning market was worth $165.36 billion in the year 2016, and it’s expected to grow at 5.08 % CAGR to reach $243 billion by the year 2022.

Many publishers of print and e-educational material are doing research on what is the best way to create an e-learning app that is preferred by students and also doesn’t cut a hole in their pockets.

May companies invested huge sums of money in educational web apps, in the last decade, as students took up to learning online. Now they are spending again to create mobile-based apps for their commercial e-learning platforms.

If you have an educational web product and are looking to go mobile, then finding a cost-effective mobile app builder for Woocommerce is your answer.

There are websites like App My Site, which allow you to convert web apps into native mobile apps for iOS and Android, in a cost-effective manner.

To save development and maintenance cost of apps, AppMySite renders the following features in your educational native mobile app:

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Automating app learning module and syllabus updation

Your learning mobile app functionalities are integrated with your web platform in such a way that all the module and syllabus updates you make in the web app are automatically reflected in your mobile app, too. This saves content managers a lot of time and effort to enable mobile app users to access updated learning content.

Availability of image, video and other media through native apps

The learning videos, infographics, audio books, etc. available on your web app are also made available through your native Woocommerce mobile apps. This is done seamlessly, so that all the content available on web can be accessed through your mobile app, too. Native apps optimize media to stream it efficiently on mobile phones.

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Utilization of features of mobiles devices

Native Woocommerce apps use in-built features of users’ mobile phones to collect data or enable easy use of apps by users. Users can use their phone cameras to set a profile picture or allow access to their contacts to collaborate with their classmates or study-mates. Location services and geo-fencing can also be utilized to offer location appropriate content and offers to learners.

Extension of assessments and tests from web to mobile

Test papers and assessments available on your web app are reflected in your native mobile apps for Android and iOS devices. This helps you offer a 360-degree learning solution to your learners without having to invest heavily in creating an app from scratch by employing dedicated developers.

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Cart and purchase/subscription history

Your native app’s cart gets integrated with your web selling cart, so that real-time data on sales can be collected from both web and mobile-based commercial learning platforms. Your e-products or subscriptions are efficiently reflected in your mobile app, so that users can use mobile devices to purchase and access your products, too. Purchase history of users is also available on mobile apps, as is on your web apps.

Analytics and dashboards

Role and user-specific dashboards and analytics available on your e-learning website are made available to users through mobile apps. Data on mobile apps is updated in real-time, as it is integrated with data collected in your central database. The data collected through both web and mobile apps is merged, analyzed and made available to users and admins, anywhere, anytime.

The above mentioned integrations of web and native woo commerce apps for your educational platform are ideal to offer your services and products through mobile platforms in a cost-effective manner.

A Mobile App Builder for Woocommerce like AppMySite can seamlessly integrate and bridge your multiple platforms for easy content, user and commerce management.

The Making of a Successful Mobile Shopping App

The Making of a Successful Mobile Shopping App

The rise of mobile shopping (m-commerce) has disrupted the already volatile online retail industry. With leading retailers vying to dominate the mobile space, it becomes essential for businesses of all sizes to have a strong and sophisticated mobile app for their shoppers. But, the real question is what makes a mobile shopping app successful and popular? Let’s take a look:

Hassle-Free Sign-In

Prolonged signing-in processes and time-consuming registrations will ward off new users and shoppers even before they’ve had a chance to view your products. Most apps today allow sign-up and registration with social media accounts to simplify the verification process and also collect valuable user data.

Clean Design and Layout

Every screen should ideally focus on one element and should have a clean and clutter-free design. The categories and the dashboard should be intelligently displayed on the screen allow exploring varied products and offers. Poorly-designed apps aren’t able to effectively engage users and hardly gain traction.

Product Descriptions and Images

Detailed and informative product descriptions that clearly communicate the specifications of the products should are extremely important. Usually, most online retailers have designed their own unique templates to convey comprehensive product descriptions ergonomically and using bullet points is a common practice. Similarly, high-quality product images that can be zoomed should accompany every product.

Product Discoverability

It is important to ensure that your customers are able to easily look for the products they want. Features like smart search (by name or product code) and intelligent filtering (by name, latest arrival, price, and popularity) should be intuitively designed for the shopper. Since most purchasing decisions require deliberation, facilitating a smooth shopping experience is critical.

 

Recently Viewed and Favourite Products

App users and shoppers must be able to easily view their favourite products or the products that they have recently viewed. For the same, a dedicated section is populated dynamically as the shoppers browse through products or mark them favourite needs to be prominently displayed upon launch. Native apps developed with AppMySite, a dedicated Mobile App Builder for WooCommerce, help allow instant access to products for comparison and consideration and help users keep a check on any price changes.

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Push Notifications

Push notifications are one of the most effective ways to promote sales, discounts, and offers and market new products. Studies have shown that users are more likely to engage with relevant and personalised offers delivered via push notifications as compared to traditional marketing channels. Using an expert Mobile App Builder for WooCommerce, you can create a native mobile app for your online retail store and communicate offers and promotions directly to your customers.

Seamless Add to Cart and Checkout

Prominently displaying the ‘Add to Cart’ or ‘Buy Now’ tab on every product screen, in addition to designing a simple and effortless checkout process is essential to ensure maximum conversions. Ideally, the checkout process shouldn’t entail more than two-three steps, and allow altering the order before payment.

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Secure Payment Methods

Last, but far from least, is ensuring that there are secure and varied payment methods are available to shoppers while shopping. Going for trusted and established payment gateways will enhance the security of transactions and elicit confidence and trust from your customers.

If you want to know more about mobile applications and their benefits for WooCommerce websites, get in touch with AppMySite. AppMySite is a leading Mobile App Builder for WooCommerce and other platforms that helps convert existing websites to native mobile apps.