A complete guide to understanding the concept of App Store Optimization

A complete guide to understanding the concept of App Store Optimization

It is not a surprise that mobile apps are blooming in the market like never before. With enhanced functionality, mobile apps empower commitment and strengthen the branding of businesses.

By offering a different value to the customer, apps facilitate usage and open the door to new business opportunities.

Although you add many functionalities in the app, users will not download it, if it is not serving their purpose. 

Let’s say, creating a mobile app without positioning it is like building a mall in the middle of the ‘Sahara.’

However, building an app via an online app creator, like AppMySite, helps you position your app on app stores. 

In this post, we will be discussing a few tips on how to launch a mobile app in the market and position it on the app stores.

First, understand the concept of App Store Optimization and how it works.

The process of positioning mobile apps in the app stores’ search results to achieve user conversion, is simply known as App Store Optimization. It involves constant monitoring that combines organic positioning and conversion rate optimization. In turn, it helps you convert app visitors into app users. 

Similar to SEO (Search Engine Optimization), App Store Optimization takes multiple variables to make the app appear in the top positions of the specified category and to achieve a higher number of downloads.

While many app downloads are incurred through the web, that accounts for a significantly smaller proportion. However, 65% of downloads are carried out from mobile app stores. Hence, it is imperative to establish an ASO strategy.

Now, that you know about App Store Optimization, understand its advantages and objectives that you should follow:

– If you don’t have a sizeable budget, ASO significantly reduces the cost of attracting new users.

– With the breakdown of specific keywords, ASO generates free installations and helps you capture quality app users. 

– ASO positions your app in the app store rankings, which is upheld by the main keywords.

– It simply brings profitable business for your brand.

Find out the most influential variables in the app store optimization

The number of app downloads: Speaking of a website, traffic is fundamental for positioning. In fact, it is the most important KPI for any website. 

While positioning your app, you need to consider the factors of CRO (Conversion Rate Optimization) in ASO. However, if the app is not yet positioned, how will you get downloads?

The first few app downloads are essential for the business to get things rolling. Here are a few ideas to obtain them, that is:

– Run advertising campaigns on both social networks and AdWords

– Collaborate with influencers and media as they refer you subscribers in exchange for a monetary reward

– Launch your app in different app marketplaces

Keeping up the momentum of the level of downloads: Maintain the momentum to ensure the positioning of the app and achieve a certain level of performance. 

In that sense, it’s essential to uphold a significant number of app downloads. This number of downloads will gradually increase and maintain the app’s position. If you are making a huge investment in advertising, it results in a spike in downloads. If you invest, you need to remove the ad later because of the app’s position, and the number of downloads immediately plunges.

Frequency and form of use: It is important to analyse the frequency of the utilization of app and the way it is used to achieve good App Store Optimization

For instance, if you determine the most popular features as well as features that are used least if worth eliminating, you focus on frequency. 

Uninstalls: The number of uninstallations of the app is sometimes overlooked. If your mobile app has not been downloaded by users, it really impacts the business in contrast to new installations. 

Moreover, if the number of app downloads decreases or uninstallation increases, it becomes important to detect any issues in the app that doesn’t comply with good user experience. Take necessary actions to retain users and conclude and work on the reasons that make people abandon your mobile app. 

If you are looking for an app builder online to create your mobile app with these many variables, AppMySite has got you covered. 

Are you launching an app? Here are the App Store Optimization best practices:

Determining app goals and ways to monetize the app

Defining your business and monetization model is essential when you are launching the mobile app. With this approach, you can measure the ROI for each acquisition channel. From fixed purchase model or app discovery, display ads, and social ads with CPM to CPC and CPI models, and everything in between should be accounted to obtain the expected ROI.

Additionally, you can apply these investment surpluses for the continuous improvement of the app and its organic positioning.

Learn about the different types of business models depending on the app’s objective and its monetization system:

Branding: Launching your app with the sole purpose of displaying products and enhancing brand image, gives your brand visibility in new channels. 

Business models focusing on this strategy do not seek the sale of products or services directly from the App. 

Leisure: With gamification methods and freemium applications, some businesses prefer to launch a leisure product in the form of an app game. With this type of app, these businesses can obtain various kinds of benefits, like:

– Gamification: in-app sales of resources, features, and levels of the application.

– Advertising: through numerous types of mobile banners.

– Cross-Selling: selling of one’s own brand applications or those of partners.

Selling products and services: The introduction of an application opens a new retail channel that influences the purchase decision in the brand’s other sales channels. 

Zalando is the best example of this type of application, which is monetized through in-app sales. Also, the desktop version of the application impacts on future purchases.

Create a product and sell it: Take an example of an application like Instagram. It was not created to serve the purpose of monetization. This application simply focused on creating a good entertainment product that is valued by many users. However, today, Instagram users eventually end up spending more time viewing photos on Instagram than on Facebook. 

Solving a problem: Create a mobile application that serves as a tool for another app. For example, Analytics for Google Analytics. This mobile application allows users to analyse the metrics of their web and mobile applications. Also, it offers superior functionality to competitors.

Less than 10% of existing applications continue to exploit this monetization model as it is challenging to implement this model because of the intense competition today. 

Generate quality databases: With monetization processes and strategies, some mobile apps have the goal of creating mega databases with all the relevant information about their users. These apps then use this information for advertising purposes or sometimes sell them to other companies. 

These databases need to be well-segmented to make it valuable. Therefore, it is important to be clear about the objectives and the form of monetization to determine the real investment in promotion and development. That way, it influences merely the number of app downloads, which indirectly affects the App Store Optimization.

Define your target audience

Understand your target customers to whom your mobile app will be directed. It will also help you determine promotional actions, and the way value will be offered to your potential consumers.

Plan a strategy

Position your mobile app to serve the purpose of: 

– app features: its functions and categories

– type of application: gaming app, social app, travel app, tourism apps, music apps, or Android or iOS

– create keyword planner and editorial calendar

At this stage, you need to account for all the processes of app building, including pre-launch (development phase), launch (developed application), or re-launch (launch of previously developed apps) to follow. 

App Store Marketing Strategy: How deadlines and sources of the promotion will be carried out 

If you are converting your WooCommerce website to a mobile app, you’ll need to take into account, specific requirements before launching an app.These requirements may depend on the platforms on which the app will be developed on (Android or iOS).

On iOS, for instance, modifications to the app are highly monitored. Also, if each time there is a change, the app should be re-reviewed.

This simply means that new updates to the application must be carried out with caution. However, it is not advisable to make changes too often. It’s important to chart out a plan, including everything, to avoid frequent changes. Keep frequency of changes to the app and inconveniences to your users to a minimum.

Factors influencing the App Store Optimization on Metadata

In this age of mobile apps, Google Play and App Store are crowded with mobile apps, and the level of competition goes higher rapidly. The volume of organic installations is not enough, and the cost of acquisition and user retention is probably insufficient and unsustainable in most cases. Therefore, it’s important to define a strategy that combines obtaining organic and non-organic installations.

Here are the factors influencing ASO on metadata:

App title: the given name of the app should match your offering.

App description or metadata of the app: The app description should be easy to understand for your users.

App category: Choose the most suitable category, wherein you can take organic users into account. 

Keyword selection on App Stores: It’s important to find the right keywords for app stores to get your app ranks higher. 

Ensure you include the appropriate keywords, so as you do not end up as spam.

Factors that do not influence app store optimization on-metadata, but if on the CRO (Conversion Rate Optimization):

App logo: Build a suitable app logo for your app that matches your business.

App screenshots: Add screenshots to your app that will give your users an idea of how your app looks.

Promotional or sample videos of the App: Creating a sample video helps you attract users. 

Factors influencing app marketing actions are the following:

Advertising: creating ads in RRSS and Adwords (Youtube, Apps, Display Network, and Search Network) helps you generate the first app visitors and downloads.

Landing page: Creating a landing page works complimentary to the channel distribution

Social media integration: If you integrate app sign-ins with social media channels, it will work as another means of promotion. For instance, Google+.

Content: Writing apt content in the form of a blog or web content will help you create link-building campaigns. Also, that way, you can increase the authority of the app’s official website and the number of app visitors and downloads.

App ratings and reviews: Seeking as many reviews and positive comments as possible on your app to enhance the app’s ASO.

Manage loyalty and reduction of uninstalls: To retain app users, you’ll need to manage your loyalty program. 

Search for new promotion channels: you can launch your mobile app in other marketplaces and web download platforms, and also in several languages for a wider reach.

App Store Optimization: Budget determination

If you are considering a budget, sound planning is required to optimize your mobile app. It is crucial to know how much you will spend on the app launch and during the app’s other life cycle phases. 

Plan the beginning and end of your paid campaigns for mobile app promotions, and stick to that plan, wisely.

As a general thumb rule, at least 50% of the amount you spent on mobile app development should be dedicated to promotion and ASO (App Store Optimization). 

Well, app promotion is not-so-cheap, but you can save more if you implement and perform tasks for App Store Optimization.

Although a primary determinant of success in the mobile application sector is the volume of app downloads, you need to understand the business models of existing known apps in the market before your own app launch.

To make a mobile app profitable, you need to invest in advertising too. Also, app development should run continuously to increase app downloads. 

Are you running a WordPress website? You can even convert your WordPress site to a mobile app via AppMySite that helps you reach your audience. 

Hope, this information is useful and clarifies any possible confusion about the App Store Optimization strategy, as well as the most influential aspects of an app’s success.

Celkart is selling more with AppMySite WooCommerce Native App

Celkart is selling more with AppMySite WooCommerce Native App

Mobile apps are revolutionizing the ways in which e-commerce functioned years ago. M-commerce has replaced websites as mobile phone users are growing worldwide. The worldwide revenue to be generated by mobile apps is expected to increase consistently in the coming years.

Mobile phones are synonymous with ease and comfort and customers are likely to spend more time on apps than websites. Mobile phone shoppers are more loyal towards the brand. The cart abandonment rates are lower on apps. Due to longer interaction time, people all over the world, including the enthusiastic millennials, are shopping more on apps.

All leading retail brands out there, have an app that rules numerous mobile phones as their brand’s signature. Even small and local retail businesses springing up are launching apps for a much dedicated and wider consumer base.

Celkart is one such flourishing business that has reinvented its brand with a WooCommerce native app built by AppMySite. Read and find out how AppMySite has stimulated business for Celkart by redefining its business model.

Celkart – the budding entrepreneurial genius

Celkart is an entrepreneurial endeavour by techies from India. The retail company sells gadgets and accessories like storage and hard drives, speakers, power banks, cables and chargers etc. It started with selling its products on website. Shortly after the launch of the website, the owners decided to venture into apps.

As Celkart mainly identifies the millennials of India as their target audience, an app could do wonders for them. Youngsters spend most of their time on mobile apps and Celkart was aware of this vitality.

As a new set up, risk was their driving factor and their concern at the same time. After rummaging the options on the internet, they contacted AppMySite and thus set afoot on a productive collaboration. The dedicated customer support feature helped the entrepreneurs clear their doubts and plain sail through the process of app building. AppMySite built an app in the most seamless way for Celkart.

AppMySite – the efficient mobile app builder & bankable partner

AppMySite has redefined the approach businesses had for app building. App building was an extravagant affair years ago. A company had to go through the tedious process of hiring technicians, developers, coders, designers etc., for getting an app built. But, AppMySite eliminated the requirements by providing the most efficient and affordable mobile app building solution.

Businesses can easily convert WooCommerce website to mobile app with AppMySite, the DIY app building solution. It is becoming a boon especially for budding ventures like Celkart. AppMySite has its consumer base spread across many countries with happy and satisfied customers across the globe. All businesses, big or small, are received with equal fervour and the best is done for them.

It is easy to build apps with AppMySite. Thorough customer support is assured through the entire production process and thereafter. AppMySite mobile app builder for WooCommerce websites has become the bankable partner for many businesses and given them new dimensions, including Celkart.

Enviable features that make your app outshine competitors

Apps built by AppMySite have features that can compete with apps built by traditional methods. It implies that a retail e-commerce business can have the privilege of having an efficient app for its customers without spending much. AppMySite mobile app builder creates native apps that are at par with traditional apps in terms of features and performance.

The features of mobile apps built by AppMySite enhance your business in the following ways –

Wider consumer-base: The apps can be built for both Android and iOS users and can be published on Google play store or Apple store. The apps are compatible with the latest versions of the operating systems and perform well. Wider availability ensures wider consumer base. Customers can identify their target audience and also opt to build app for specific store only. Celkart, for example, has app for android users.
Customer retention: The apps assure efficient UI/UX. Amazing interface, user-friendly experience and enticing graphics and layout ensure that your customers have a seamless experience and thus, return for more.
Ease of selling & buying: The interface is designed in a way that makes the usage convenient for the sellers and the buyers. Features like social media integration, multiple payment gateways, smart and intuitive performance, efficient check out cart and real time sync with website make the app usage seamless and smooth.
Identification of marketing goals: Apps built by AppMySite have in-built user analytics tool. Having a statistical record of sales and purchase helps in up-selling and cross-selling products and thereby enticing customers to buy more.  Knowing your users and their usage pattern, behaviour etc., helps you evaluate the performance of your app and your brand as a whole. It also helps businesses to identify their marketing goals and thus achieve them.
Ad-on benefits: Apart from the advantages discussed above, AppMySite benefits its consumers in many other ways. The add-on products and listed features of AppMySite add to the existing benefits and amplify your success further. For instance, customers can set up push notifications and send it to users to inform them about new developments, changes, offers, deals, discounts etc., and in turn drive sales. Customers can also choose their preferred services from the list of add-ons and add more value to their apps.

Success is the crux!

We have discussed the importance of mobile apps and the features that make a mobile app builder efficient. However, the most significant motive of this article is to portray the benefits that follow the process of app building. The ultimate aim of a business is success and revenue-generation.

AppMySite is one such mobile app builder for WooCommerce and WordPress websites, that is capable of building apps that assure progress. It is affordable and dynamic at the same time. Businesses like Celkart have already set afoot on their structured ladder of growth with AppMySite. It’s time you should join us too! Get associated with us and sail to success.

Create push notification campaigns that every app need

Create push notification campaigns that every app need

Push notifications are emerging as one of the best brand based communication and marketing tool. If you have built your app using an app builder online, you would have also added the feature of push notifications to it. 

Push notifications allow you to reach your target audience. However, delivering them timely, with relevant information, engage your users with your brand. Also, it is not surprising that leveraging personalization and geolocation within push notifications can bring your brand closer to your app users. 

Additionally, these notifications increase conversions, build users’ loyalty, and eventually boost your ROI (return on investment) by generating mobile revenues.

Now, the time has come to create push notification campaigns and give your business an edge over others. These campaigns are the ultimate user-engagement tool. From a new user on-boarding, to nurture your relationship with your app’s most loyal users, these campaigns help you create trust in your brand.

If, however, you are not sure from where to start, here are the push notification campaigns, every business should set up: 

The Welcome Campaign

If you send a welcome message to your new app user, it gives you the first opportunity to set the tone of future communication with the user. 

You should ask yourself: What should be included in the message to provide immediate value to the user, and what should a new user achieve on their second visit. 

However, if you have created a shopping app, you should consider welcoming new users with a special offer or discount that drives users to make their first purchase. 

Remember, your goal is to ensure that the user relaunches your app.

The Re-targeting Campaign

The re-targeting campaigns is another push notification campaign that is essential for every business. These campaigns usually re-target users who have not yet completed specific in-app actions. 

With push notifications that focus on content, you can bring less engaged users back to your mobile app, and acquire conversions. Also, such campaigns remind high-intent users to complete a specific action. This action can be about encouraging them to return to the shopping cart they abandoned.

Eventually, you need to segment push messages as per the past in-app behaviour and conversion intent. It will not only help you increase app usage but also increases user lifetime value (LTV) with the brand.

The Re-engage Lapsed Users’ Campaign

Some app users download an app and are active for a couple of months. However, the usage of the app gradually decreases and goes idle. 

In this respect, a well-planned, proactive push notification campaign that targets lapsed users can be beneficial. This campaign further helps keep users tied your app. 

With this campaign, you can target those users who are at risk of becoming inactive. Push notifications may spark their curiosity and get them back to the app.

Moreover, you can even personalize these push notifications in line with users’ past behaviour, preferences, or purchase history. 

The Location-based Campaign

Since the utilization of mobile and mobile app increases, it gives a unique opportunity to businesses to reach their users anywhere and everywhere, and increase app engagement. 

A mobile app bridges the gap between the digital and real-world by targeting users in their specific areas. Geo-targeting, for example, offers local promotions, events, and more. 

Use location-based marketing for users with whom you have developed a relationship. However, if you send location-based messages to inactive users or those who do not open your general push notifications, it could backfire and lead to deletion of the app. Go for a better strategy.

The strategy that only targets users who have engaged with a specific piece of content or may have performed a specific in-app action is perfect. In simple words, you should go building real relationships with your users, depending on your business. 

The Reward Campaigns

Regardless of the type of app you have, from content production to m-Commerce, user-engagement is necessary. However, you should not forget about the app retention. 

Push notifications can help you build users’ loyalty towards your app, and prohibit them from deleting the app. After you get a conversion, send your users a thank you message that will add value to your brand. 

For instance: You are in the travel sector, and a user has recently booked a flight. In that case, you can send them a message with a discount, an exclusive offer, or even a link to suggested content. This will help you engage them better.

Additionally, you can go out of your way to thank your customers by giving them more reasons to use your app. This way, it will pay off in terms of user retention and enhance life time brand value.

Final words

Give these ideas and tricks a hit to engage mobile users on the go.

With these push notification campaigns, you can engage your users as well as retain them and draw them back to the app, if you have lost them for some reason. 

Build an app with WooCommerce mobile app builder, like AppMySite, for an added feature of push notifications. With this feature, you can complement your app with push notification campaigns to connect with your active, inactive, as well as lapsed users.

Go ahead and grow your business with us!

50 simple ways that lead to a successful mobile app: Your checklist for 2019

50 simple ways that lead to a successful mobile app: Your checklist for 2019

Building a mobile app for your business is not enough. It is important that your introduce your app to the world and market it amongst your target audience.

According to a popular research, it has been estimated that mobile apps will cross $188.9 of revenue in 2020 through app downloads, ads and in-app purchases.

Read here to know more details on app statistics: Top 75 mobile app statistics – Market size & usage

To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app

We have compiled a summary of ideas that you can implement to promote your app. 

Let’s start: 

1. Ensure you have a responsive website 

A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.

This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.

2. Create a captivating app icon 

You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.

In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.

3. Add an informative description 

Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.

You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.

4. Include a demo video 

As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.

Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.

5. Regularly add blogs 

Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.

Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.

6. Design a dedicated landing page 

A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.

Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.

7. Reach out to influencers 

This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.

Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.

8. Make use of your social media

Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.

Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.

9. Encourage app users to post reviews 

A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.

The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.

10. Get in touch with tech bloggers 

This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.

Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.

11. Use forums to spread the word

Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.

12. Speak to popular writers 

This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder

Keep in mind that you don’t press them constantly. Drop in an email and sit tight.

13. Come up with interactive vlogs 

In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.

14. Design teasers 

Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.

15. Mention your apps in emails 

Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.

The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.

16. Indulge in guest commenting 

We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.

This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.

17. Focus on customer retention 

The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.

18. Request feedback from customer 

As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.

Not only will you be able to enhance your app but also give an impression to the customer that you care.

19. Offer excellent customer support

Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.

20. Identify the pain points of your audience 

It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.

21. Include video as a part of your knowledge base 

Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.

22. Introduce community as a part of your helpdesk

This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.

23. Reward customers for recommending you 

Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.

24. Optimize your app title

You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.

Make sure you’re using the right keyword but still make sense.

25. Only add the best screenshots 

Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.

26. Invest in a demo video 

A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.

Once you’re done creating and publishing the video, take some time to promote in on your social media channels.

27. Regularly conduct engaging activities 

Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public. 

If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite

28. Set-up a YouTube Channel 

Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel. 

29. Conduct PR activities 

A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.

30. Also involve SEO activities 

In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.

31. Extend discounts

Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.

32. Include call to actions button on your website 

To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.

This method works well for businesses who already have a good traffic flowing on their website.

33. Spread the word in your social circle 

This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.

34. Focus on customer feedback 

Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.

35. List your app in review sites 

Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.

Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.

36. Think outside the box 

Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.

For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!

37. Ask customers to rate your app 

This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store. 

38. Collaborate with another app 

Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.

39. Introduce coupons

You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.

40. Use Facebook & LinkedIn Groups 

Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.

You can also indulge in commenting on posts that may be helpful to your business.

41. Encourage users for membership 

There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.

42. Try guest blogging 

Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.

43. Launch app on multiple app stores 

Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.

As per the statistics releases by Statista, 669,000 and 487,000 apps were launched on Windows and Amazon app store in 2019.

44. Pay attention to your subtitle

Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.  

45. Never overlook App Store Optimization

We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.

46. Also create a video for marketing 

Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it. 

This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking. 

47. Write press release blog on launch 

A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.

48. Promote your app, physically

If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app. 

Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store. 

49. Offer the first 7 days for free 

This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month. 

50. Go after customers who have downloaded the app 

Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it. 

Ending Note 

Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.

Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.

Create your mobile app with the free app maker today! 

App Store Optimization – Get a high rank on app stores 

App Store Optimization – Get a high rank on app stores 

The number of mobile phone users is increasing across the globe. To cater to their needs, numerous new apps are being added on stores everyday. Around 2 million apps are available in Apple App Store, and 2.1 million apps are being offered by Google Play Store. It indicates that a fierce competition is awaiting your app. 

However, if you have created a mobile app from website, it’s essential to optimize your app from the beginning and spend some time on App Store Optimization.

ASO is simply a technique for increasing the ranking of apps on the app store, much like SEO. From keyword optimization and back linking, to conversion optimization, you need to take care of everything in between. 

In this post, we are enlisting the ASO tips that will help you optimize the rank of your mobile apps search results on app store, drive more traffic to your app’s pages, and, trigger the download of your app. 

Maximize your exposure

The higher your app ranks, the more it is visible to app users. App title, description, and keywords are the main factors that determine your app visibility on the stores.

Title: The words you insert in the title should act like keywords. There should be a right balance between keywords and branding. The text must be descriptive. 

Description: The app description should be short and crisp. This description should promote the core features of your app using keywords.

Keywords: Understand the credibility of your app and find relevant keywords that are often used by your target audience. Do not repeat any keyword.  

How to optimize your conversion

Your app has gained exposure and is now visible in the search. Now you have to figure out how you will convince your potential users to download your app. 

Mobile app icons, screenshots & videos and reviews & rankings are the main factors that will help you optimize your conversion. 

App Icon: The design of the app icon should be sleek and simple. Also, it must represent your brand. A uniquely designed icon allows you to catch potential users’ eyes. 

Screenshots and videos: Users want to see how the app, that they are going to download, looks. The first two-three screenshots are the most important that play with the users’ mind. 

Reviews and ratings: The better your app rating, the more relevant your app is. Also, users’ reviews help you improve your app ratings. Do not forget to reply promptly, mentioning a bug or crash or anything relevant. 

Stay up to date

Update your mobile app regularly: Keep your mobile app updated with the trend and make it edgy for your competition modifying it in every 3 to 4 months. This will keep your customers engaged and helps you solve bugs if any.

Update a new version: Analyse the dashboards and custom reports available on Google Play console and App Store connect to get an idea of your app performance. That way, you can change the subtitle and refresh the app icon accordingly. It helps you narrow it down to the best listings possible.

Keywords: Searching for keywords should be a continuous process. You need to research your competition, analyse their reviews, and find and place new keywords you didn’t think of before. 

Screenshots: Updating screenshots regularly showcase new features to your users. Highlight new features of the app that will encourage users to drop positive reviews.  

Final words

With the increase in choice of mobile apps available on Google Play and App Store, it is essential to make App Store Optimization a crucial part of your marketing strategy. 

Once you create a mobile app from a website, you need to follow the tips to optimize app store. Also, invest your time and effort on improving your mobile app’s ASO. You will be able to reap the benefits in the long run and keep those organic downloads coming in.

Client developer account vs. AppMySite developer account

Client developer account vs. AppMySite developer account

A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’ services to publish and manage your mobile apps.  

The Play Store and App Store are pretty strict about their policies. Therefore, owing to pre-defined guidelines and policies, you are required to set up your own developer account for your app to be published on the stores. However, if the app will exist under your account, you will have more control over it. Also, you will be able to maintain your business branding on the stores listing. 

However, when it comes to publishing a mobile app, mobile app builders often wonder whether they should use their developer account or ask clients to purchase their accounts.

A majority of the people go with the first option and usually do not experience any issues with it. However, recent revisions in the app publishing world are now encouraging most of them to reconsider this approach.

With these changes to the Stores’ review guidelines, it becomes crucial that apps are submitted directly by the app builder, using their own developer account.  

For instance: Apple has recently implemented a new guideline for it. This guideline states that apps may get rejected if the Seller name (the name your Apple developer account is under) doesn’t match with the app branding. 

Mobile app builders for WooCommerce, for instance, use developer account to publish their client’s app. In this case, you just need to pay a little extra. Simply put, another cost will be added to clients’ bills. However, you can build a mobile app with AppMySite on a shoestring budget.

Read here: https://blog.appmysite.com/building-a-native-mobile-app-on-a-shoestring-budget/

It’s not the end of the world and you don’t really need to worry. App-building can turn out to be beneficial. 

Here are a few points that can help you make a business decision:

Transfer of ownership

Once the app has been published under the agency’s developer accounts, a transfer of ownership is done. Sometimes, the relationship between app builders and their clients comes to an end. However, if the client still wants to maintain their app without any disruption to its user-baser, the situation necessitates transfer of ownership. 

While the transfer of ownership can be possible for both iOS and Android, it is a bit inconvenient because of the detailed process that must be followed. Also, in the process, new certificates need to be generated.

If a client’s app is already published under the developer’s account, the hassle of this event can be avoided. It eventually saves time and effort of both, client and the app builder. 

Branding benefits 

Investing a bit of the amount in owning an account on App Store is just another cost of doing business and not useless or unworthy. This makes the account credible and it also reflects brand capabilities. 

The case is similar to the domain name. 

For instance, you have created a website for your client and use your domain name to make it live. This simply means that the website belongs to you, and you will have the full access over areas this domain points to. You can also make changes that affect the entire user base, at any time. 

With this in mind, your client will probably be willing to pay the price of ownership to reach their customers, with a guaranteed level of oversight. 

For an online app maker, branding issues exist either ways. If there are a substantial number of apps under your name in the stores, it helps in building your brand. However, if you don’t have control over the content of the app, it will simply bring your brand down.

One false move in Google Play and App Store can get your app deleted from the store. Other apps in your account can get deactivated too. You need to protect your brand against these situations and consider publishing apps under separate accounts. 

Clients really don’t want to pay

Some customers refuse to bear this extra cost. It especially happens if they are just taking initial steps for building an app and do not totally understand the value of having a native app.

Do not forget that the customer is the king. You need to bargain the idea of building an app via mobile app builder for WooCommerce and make them understand the perks of having own account on stores.

If you are ready to build more advanced capabilities and want to distribute your apps on the Stores, enrol in the app builders’ developer account. 

AppMySite Developer Account gives you the opportunity to deliver your apps to over a billion customers around the world. With this online app creator, you can meet the business needs by offering mobile apps to your target audience. 

Organic business is the new niche. Turn it healthier with mobile apps. 

Organic business is the new niche. Turn it healthier with mobile apps. 

The advancement in technology is not only making lives easier and more comfortable, but also boosting businesses across the globe. There are around five billion mobile phone users in the world now and people are harnessing this opportunity by switching from e-commerce to m-commerce.

Mobile apps are becoming a better alternative to websites that suffer the ‘buy and bye’ setback and are subject to multiple complexities. It is not just the fashion and clothing companies that are turning their WooCommerce website into app. Many businesses, big and small, are turning to apps for wider reach. 

According to Statista, a data analysis entity, the value of global m-commerce revenue from 2014 to 2019, rose from USD 50.92 to USD 693.36. As organic products are the new big thing in many sectors, there is a huge scope of its success with mobile apps. 

Clearly, this is the best time to convert your website into mobile app. With multiple WooCommerce app builder tools available online, the task has become more affordable and easier. Stay tuned to discover the technical recipe of success. 

Organic is the new trend

Organic industry, including food, grocery and cosmetics, is on a constant growth trajectory. Millennials are the biggest consumers of online products today. As they are treading the path of their ancestors and switching to organic solutions, the industry is on rise. 

The demand of healthy and quality living is soaring and organic products are seen as the best solution to this quest. Organic industries are using technology to enhance the products further and to reach a wider audience. 

Getting a WooCommerce mobile app for your website now, will make you stand out amidst your competitors. Get an app and harness a huge number of consumers, including the tech-savvy millennials, for whom organic products and mobile apps are a cherished combination. 

Revolution in the industry

According to a recent study, it is estimated that the global organic food and beverages market will reach USD 323.56 billion by 2024. While the developed nations are already the big buyers of organic products, the demand is constantly increasing in developing countries like India and China. 

The organic industry in beneficial for mankind in multiple ways. Some of the advantages are listed below – 

  • Organic farming is environment friendly as it reduces issues like soil erosion and pollution.
  • The products are healthy due to less or no use of pesticides and artificial boosters.
  • Organic farming boosts healthy ecosystem and promotes green-living.
  • Organic products are safe and best for kids, patients and sensitive people.
  • Organic food is fresher and healthier and often has healing properties.

Organic food is more nutritious and gives total value for money without causing health hazards.

Popular organic products

Did you know that there is a wide range of products that can fall in the organic category? If you haven’t ventured into the organic industry yet, and need an idea about your products, read further.

The most popular categories of organic products and services are –

1. Food & Beverages: Fresh produces, edible plants, fruits and vegetables, crops, grains, meat, alcoholic drinks, juices etc., can all fall into this category. This sector is considered as the most popular amidst all organic products. 

2. Restaurants & Food Joints: Restaurants adopting organic practices, are becoming more popular and this trend is rapidly catching up. 

3. Cosmetics & Body Care: Organic cosmetic products are often vegan and animal-testing free. It is healthier and safer on skin too. This makes the products more popular amidst a wider population. 

4. Baby Products: Parents obviously want to shield their infants and kids from the harmful products that have pesticides and other chemicals. Thus, organic food and other baby care products like oil, shampoo and even toys are becoming immensely popular.

5. Clothes & Fibers: Yes, you’ve heard it right. Organic textile usage is gaining popularity and natural fibers have become the new alternative to synthetic fibers. If you want to make a mark in the textile industry, organic clothing can be a great option. 

App benefits you can cultivate

Before you proceed to converting your website into WooCommerce mobile app, you should know how you can harness the benefits to the fullest. It is important to include the right strategies and integrate the right features if you wish to turn website into app. 

When creating a WooCommerce mobile app, keep the following things in mind:

1. Go for modern methods: Ditch the traditional methods of app building that needs you to hire expert technicians, invest a lot and wait for a long time. Instead, go for an online DIY WooCommerce app builder, where you can build your own app affordably and conveniently.

2. Native app: Make sure that your app is not just an over-view of your website. Build a native app as it is efficient, intuitive, fast and best to use.

3. Design & Layout: Include compelling graphics, alluring design and layout. Your product should also look ‘organic’ and appealing as people will buy what they see.

4. Amazing UI/UX: Your app should have an engaging interface to ensure amazing user experience. Keep your consumers tied to your app and make them return for more. 

5. User-based practices: Include user-based practices in your business. Get new downloads and retain old users by frequently giving offers, referral discounts etc. Also, analyse and study the usage patterns of your customers and strategise plans accordingly. 

Conclusion

Now that you are aware of the charms of the organic industry and the viability of having an app for your business, it’s time to build one. 

WooCommerce app builder tools like AppMySite, ensure integration of all the features discussed above and much more. You can go for this affordable and convenient solution and build your own app as you want. 

Your organic products have the quality to allure customers and rule the market. Build a mobile app for your consumers and harness this potential. Contribute in making the world healthier and greener. 

Tourism Apps – Give your business a new height

Tourism Apps – Give your business a new height

With 50% of the time spent on smartphones, mobile apps dominating the world of desktops. 

Indeed, the mobile market is growing, and it’s becoming more of a challenge to remain in this competitive industry. 

Amongst many businesses, why tourism business should feel left out? What should be your strategy to build a tourism app? 

Speaking of today’s technology, you should be aware of the tools used to create an app that adapts your business to mobile and meets the expectations of today’s consumers.

That being said, an app maker online can help you build a mobile app for your tourism business

For today’s post, we help you better understand the issue of building an app by focusing on specific segments of the tourism sector. Also, if you can make an app in many different ways, it would simply mean that you will be getting the most out of all the opportunities.

Here are the five segments of the tourism sector:

Travel agencies

You must have seen travel agencies’ store fronts in the streets. However, today, the process of booking flights, hotels, and hiring a cab, has considerably evolved with the internet. 

Traditional e-commerce is a thing of the past, and m-commerce is becoming a new norm. Now, customers do not need to visit travel agencies and ask about their best deals. 

Travel agencies are coming up with a mobile app, that is a wonderful asset. Presence on mobile gives these agencies a bundle of opportunities to engage consumers at the right time and the right place.

Also, travel agencies can share relevant information, travel trends, seasons, deliver special offers, and services on an app. A mobile app works as a perfect tool that helps these agencies to keep in touch with their customers. 

Building an app with a mobile app builder like AppMySite offers a feature of push notifications. With these notifications, travel agents do not need to wait for consumers to check their inbox. They can offer best deals, discounts, and seasonal discounts to their customers through push notifications.

To draw the attention of potential customers to the app, travel agents are now improving the life cycle of their app by including smart notifications, travel expertise or guides for a city, a region. That way, clients turn to the app, not only to plan their trip but also to enjoy it.

Transportation

How can one go for trip planning without any conveyance? 

Transportation plays an essential role in trip planning whether by a bus, train, car, or aircraft. By seeing this, enterprises offering transportation services considerably think that having an app is becoming a necessity. 

For instance, a railway company is bound to improve its users’ experience who are commuting in train. Hence, railway companies should invest in introducing a mobile app to address different groups of customers, to target discounts, deals with age range, and more.

Also, with a feature of push notifications, they can alert their users for delays, incidents and on-board services such as the restaurant car menu or a news kiosk.

A mobile app is a beautiful companion for people who go for longer journeys. Therefore, cruise companies should invest a little in the development of mobile apps. With an event calendar, information on activities, restaurants’ menus, booking services for the spa area, and more, you can add as many features as your customers want on their trip. 

With efficient push notifications and geo-location alerts, you can support your communication efforts with a mobile app.

Destination apps

Cities, regions, or even countries can take advantage of building apps. These apps help them to show what makes their destination so special to their customers. From showcasing beautiful scenery to unique traditions or cultural distinctiveness, they can add everything to the app. 

Business dimensions are not just enough. You need to add value that will help you differentiate your app amongst the crowd.

The key is adding multifunctionality, with tips, visitor information, directions, insightful and categorized content, and more to inspire customers to book their visitation with you. Moreover, you can add a calendar section, themed getaways to create a sense of community around the app.

Creating an app helps you build a perfect balance between usability and inspiration.

Local activities

On a long weekend, people are always in a quest to do some local activities. In the same line, if there is an app featuring the best hotels, restaurants, pubs, and more in a given area, it comes handy for the vast majority of users. 

The app presenting local flavours works great for tourists searching for accommodation and entertainment recommendations as well as for locals looking for new places to discover in town.

In that sense, it’s a sensible business model to build an app using the WordPress mobile app builder and stand out from the crowd.

This kind of app can work as a directory of the local city, town, and can be easily monetized. If local shops, restaurants, bars, service providers, or any other business want to have more visibility, they can build their apps.

An app built with AppMySite offers you flexible solutions and also helps you increase the number of customers significantly.

Events

When a festival, a concert, or an event is approaching, people seek booking tickets, whether visiting the websites or the concerned venues. However, if you build an app including an itinerary of every approaching festival, concert or event, users can collect their memories and reach their favourite event (s) quickly.

Building an app is an ideal way to deliver information. Moreover, an event app can give an extra dimension to your event business. With the addition of documented guide about its location, you are simply increasing its lifetime value and also adding value to the customers. 

What will be the best way to give your event, festival, or concert a beautiful edge with an app? A mobile app publicly says about your events and festivals and helps you draw attention of people. Also, with social media integration, users can submit content in terms of pictures, videos to the social media pages of the app. 

The ending notes

Lastly, you may get inspired by these few examples to build an app using WordPress mobile app builder that will meet your potential customers’ expectations. 

If you still need a little help to define your app concept, get in touch with an app maker online, like AppMySite today. 

Appmaker vs. AppMySite – a mobile app builder comparison

Appmaker vs. AppMySite – a mobile app builder comparison

Building a website is no more intimidating, but what about creating an app. Does building a mobile app have the same drift?

Can you create an app without any knowledge of coding? Yes, you can build a mobile app in a modernized way, where you do not need to apply any special knowledge or skills.

Most app builders offer app services, from building the app to publish it on app stores (Google Play or App store), without any coding.

Here, we will discuss the two most often used mobile app builders:

Appmaker and AppMySite are the two most commonly used app builders in the market. These mobile app creators are comparatively making an app in less time for a wide range of businesses.

With both the app builders, you can start developing a mobile app for your business with a subscription pricing plan. Both have different pricing plans to suit a wide span of business needs.

App customization is a cherry on the cake that helps you build a premium user experience.

If you are under doubt about which one to choose – Appmaker or AppMySite, here is the comparison for you.

In this post, we will help you review features, pricing, and unique selling points of both app makers. Let’s get into the battlefield –

Appmaker – The Good Old Times of App Creation

Appmaker stepped in, in 2013, when the app-making industry was in its childhood like phase. Although several other builders also popped up around the same time, many of them fell by the wayside over the next few years.

Appmaker is not just a native app-making tool. It showcases managing services as well as a built-in marketing tool. It allows users to create and update marketing banners inside the app, send push notifications, make updates on-the-go using Admin CMS.

Appmaker has published almost 300+ WordPress apps around the world, while it also rings in various digital marketing campaigns and app promotions to increase their app sales. However, now, in 2019, Appmaker becomes an ageing platform with minimal app designs and templates.

If someone, for instance, is relatively new to the app-building world and is trying to use this platform after seeking several others, it would be an unfulfilling experience. Signing up with this app builder can get quite disappointing.

Also, the editor’s visual appearance is not really the state of the art. It seems like it has not been redesigned since a couple of years. To be in the game though, they offer an abundance of building blocks and the app design can also be tweaked in a way.

Nevertheless, Appmaker seems to be stuck in a time warp as many other platforms these days have progressed in leaps and bounds.

Wondering, if it is worth building an app using Appmaker? Get an insight into Appmaker’s pros and cons. Have a look:

Appmaker – Pros

WooCommerce store compatibility: Appmaker creates your native app content rich with unlimited products and functionalities. This native app is compatible with a WordPress or e-commerce store.

Multilingual apps: Appmaker allows you to build a multilingual mobile app to acquire international market. Non-English users can easily understand the app content, which helps in user acquisition and retention of app users.

Firebase (Google) and Facebook App Analytics : With Appmaker, you can integrate Firebase and Facebook App analytics. These platforms not only give user behavioral patterns but also helps you make conversion intended predictions.

Appmaker – Cons

Design and flexibility: The design and flexibility of Appmaker’s editor and app feature templates are not desirable. While there is also an option to create your own sections with the HTML/JavaScript/CSS feature, it would be an achievement to build an app that may look near to modern like those created by other app-builders.

App’s interface: Appmaker’s app editor is quite slow and overly-sensitive at the same time. While building an app, each time when you move an icon, the editor loads a lot. Owing to this, you often misplace the icon on the drag-and-drop grid structure of the editor, which creates a tedious cycle. Also, Appmaker’s app features don’t load effectively, and the editor often freezes for several minutes.

Feature updates: Appmaker doesn’t give an option to update the app features at all, which can be detrimental to your app once the new operating system (OS) arrives.

Pricing: Appmaker’s biggest drawback is its pricing plans. This app-builder doesn’t disclose the pricing plans to users until they fill up a form for building a mobile app.

What we like: Appmaker offers multilingual apps for non-English speakers.

Need improvements: Appmaker has removed their pricing page as every customer has different requirements in mind. However, this probably makes customers feel duped, and they might not head for building an app via Appmaker.

AppMySite – The Apple of Mobile App Builders

AppMySite is the simplest and most efficient online app maker for your existing e-commerce website (s), that has been launched in 2018. Also, AppMySite claims to give e-commerce solutions in terms of an app for online businesses to engage in new and returning customers.

Over 30,000+ mobile apps have been on a variety of platforms published by AppMySite lately. It builds mobile apps for all leading CMS websites and e-commerce platforms.

AppMySite creates a seamless, aesthetic, and intelligent mobile application that not only helps businesses to expand their customer reach but also makes these businesses future-ready. This app-building platform offers advanced features and aims to change the way people make an app from the website.

If you are willing to cash this opportunity, turn your website into an app with AppMySite to ensure that you do not lose your potential customers and go beyond your competition.

In a glance, know what AppMySite is offering to industries to boost their business. Here you go –

AppMySite – Features 

Free app creation: With AppMySite, you can create a mobile app FREE for your business with several features to increase customer engagement.

Requires no-coding: You can build a mobile application without coding or technical skills. Any naïve can convert their WooCommerce website to a mobile app with AppMySite.

Affordable pricing plans: AppMySite offers affordable pricing plans, yearly, or lifetime that does not burn a hole in your pocket.

Instant app delivery: AppMySite delivers fully-functional, dynamic, and thoroughly tested mobile app to users in no time.

Engaging native apps: With AppMySite, you can build WooCommerce native apps for both Android or iOS to lend customers a luxurious experience and meet their satisfaction level.

Social accounts integration: AppMySite encourages businesses to integrate their social accounts into a mobile application to give a boost to their brand.

Multi-platform support: A WooCommerce mobile app builder supports multi-platform to build native mobile apps for both Android or iOS.

Smart search filters: AppMySite showcases smart filters and intelligent sort and search options. These filters allow users to search for relevant products in the app.

Layered navigation: AppMySite features a smart user interface with well-planned navigation. With this seamless interface, you’ll have a user-friendly browsing environment within your mobile app.

Content management system: You can add relevant information or publish blogs about your business on your website to engage your customers.

Safe and secure transactions: App My Site presents a seamless integration of payment gateways in your app to enable users to make safe and secure transactions.

Completely in-sync with the website: AppMySite imitates your website for building a mobile app. If you make changes to the website’s backend, it will simply reflect in the app in real-time.

Unlimited push notifications: AppMySite builds an app that helps you reach your target audience with easy-to-send notifications. You can improve your customers’ engagement to the business by sending personalized push notifications.

Other exclusive features: Apps built with AppMySite help you get significant features, such as in-app purchases, payment integration, and much more.

Convert your WooCommerce website into the app with AppMySite in cost-effective packages. Let’s get into the different pricing plans:

AppMySite – Pricing 

With AppMySIte, you can build your app within a definite time and at a nominal cost. You do not need to burn your pockets for building an app, whether on Android or iOS, or both.

AppMySite, a mobile app builder helps you build a native, dynamic, responsive, and fast-loading app. Integration of social media channels, unlimited push notifications, layered navigation, safe and secure transactions, and what not, this app builder offers you all the features.

Most importantly, apps built with AppMySite are in sync with the website as well as they are white label apps.

What we like: App My Site is the best mobile app builder for WooCommerce and WordPress, and some more in their store, like Magento, Shopify.

To sum up

From a purely technical perspective, Appmaker offers quite decent features, like integration of WordPress/WooCommers plug-ins, compatibility with any WordPress themes, social login, and many more. However, if you want to add advanced features and functionalities in your mobile app, Appmaker fails.

Appmaker’s disorganized support system and it’s poorly designed FAQs and knowledge-base sections, seem to reflect disinterest in their mobile app as a whole. Even if the platform is concerned about offering social login and active media presence, choices of UI/UX in app-building does not make sense.

While Appmaker is offering multilingual support for acquiring international app users, the bottom line is: if your mobile app looks awful, or is difficult to use, people won’t download it.

Appmaker is an old name in the app-building industry, but it doesn’t offer new and flexible designs in the app. Also, it is strange and odd that the app-builder doesn’t disclose its pricing plans until you send all your information to them for building an app.

We strongly recommend that they should open up with their pricing plans, and use some new UI/UX designs in place of the same dated design elements.

Counter to its competitors, AppMySite is an easy and efficient online app creator. This app maker helps in building WooCommerce native mobile apps for both Android or iOS platforms.

With AppMySite, you can stimulate your business to outshine your competitors. Also, all the leading CMS websites and e-commerce platforms can easily build their mobile apps with AppMySite’s advanced features and functionalities in a little time.

Consider building your mobile app with AppMySite for FREE. Regardless of the nature of a decent app, whether Android, iOS, or web app, it lets you develop your mobile app for free with customization.

With premium features and cost-effective pricing plans, AppMySite is a clear winner here and certainly the best alternative to Appmaker.

If you are still in a perplexing situation, go through the differences between Appmaker and AppMySite again, make a selection for the best WooCommerce mobile app builder that helps you alleviate your business with the trends.

Turn your website into a native mobile app, and get advanced features incorporated into it.

If you want to know more about app-building with AppMySite, get in touch with us.

Progressive web app or a native app – what to create?

Progressive web app or a native app – what to create?

Today, the mobile industry is going full force towards progressive web apps and feels that native technology is left behind. However, this is true to a certain degree. 

Contrary to progressive web apps, there are undeniable benefits of a native app that PWA cannot offer. 

If you are hesitating between creating a native app or a progressive web app, this post is meant to describe the significant differences between the two clearly. 

Else, if you want to turn your website into an app, AppMySite can help you make an educated decision

Here are the differences:

1. App functionality

On iOS:

Progressive web apps work on iOS. However, their functionality is not as supportive as on Android. 

For instance, Apple recently shifted its supporting Service Workers in safari. This shift is a significant improvement that opened the doors to lots of previously lacking functionality, such as the ability to work offline. 

The ability to receive web push notifications is another big miss, which can be a deal-breaker for many people out there. 

You can communicate with your users via SMS as an alternative. But, if your project requires push notifications, you should definitely go for a native app. 

On Android:

The integration of both apps, PWA, or native on Android is good. Besides push notifications, there are some other advantages as well, that is incomparable with iOS.  

However, Android couldn’t make the home screen installation process easier in progressive web apps. It simply means as soon as the user visits the PWA, they are immediately prompted to install the app on their home screen for quick access. 

While a PWA can also be installed on the home screen of an iOS, the user doesn’t receive any indication about this option, or instructions on how to do it.

Service Workers eventually work in all browsers running on an Android, whereas iOS users can only get benefits from them using Safari.

2. Geo-location features

Both PWA and native apps offer the same features, except the functionality of geo fences and beacons. However, these two features are unfortunately supported on progressive web apps. 

Geofences and beacons are usually used for location-based notifications. 

PWAs on Android gives you an option to send push notifications based on targeted criteria. In contrast to PWAs, Native apps on Android helps you to communicate with your users at a specific time and place. 

3. App discoverability 

If your business is not well-known yet, search engine optimization (SEO) serves as a valuable tool. SEO helps your potential users to find out about your business. 

When it comes to PWA, you can take advantage of SEO as these apps are found from search engine queries. For native apps, App Store Optimization (ASO) works well, and brings valuable traffic to the app. 

4. Efforts required to access the app 

You need to consider a few points while launching an app, that is: how your potential users believe in your app and how your content encourages users to put time and effort into your app.

For instance, you own a restaurant and its app. Also, the primary purpose of your app is to display a menu and take reservations. Do you think your potential users will download such an app? They will probably do a quick search engine query to avoid wasting time and storage space. 

A progressive web app can work great for returning customers who are likely to do a quick search engine query to avoid wasting time and storage space. However, if we talk about WooCommerce native app, users won’t hesitate to spend their time and storage.

On the same lines, if you are still figuring out on how to get an estimate on your audience’s behavioural patterns, a PWA can be an excellent way to test the waters before you dive in and miss out on your prospective users. 

5. Amplification

While progressive web apps are easy to discover, the opportunity for amplification is great on the native app. 

If your app gets featured in the search results of the store, you will have a chance to gain a massive amount of user-attention instantly. Moreover, this fame is not equivalent to 15 minutes in the world of progressive web apps.

6. Device discrimination

If you go for building a native app via WooCommerce mobile app builder, it will limit your audience for a simple reason. Moreover, this reason can only be confined to using two standard types of mobile devices, Android or iOS. 

Existing mobile users are shrinking or switching though. Windows and Blackberry users are forgone as well as desktop users are also ignored. 

However, PWA runs in a browser, and it ensures that individuals who browse the internet can have the opportunity to reach your content.

7. Bureaucracy

Lastly, if you want to publish a native app, you need to undergo and comply with third-party regulations, reviews, and fees. Also, while you publish your app on the app store, you will need to pass their standards in terms of design, quality, code, and content. 

Most importantly, if your content in your app is not in line with the store’s image or culture, app stores can refuse to publish your app. 

Content plays an important role in your app’s future, as well. Simply put, if you try to make an update to your mobile app and somebody doesn’t agree with it, you are prone to getting hacked from app stores at any time. 

Additionally, publishing an app on app stores require fees. Contrary to app stores, if you publish your app on the web, creating developer accounts and registration fees do not exist.

The ending notes

The clear winner here in terms of cost- and the hassle-free app is Progressive Web App. However, if you want to offer a premium experience to your customers, you can build a native app using a mobile app builder, like AppMySite.

If you are still confused, deciding which app you should go for, visit AppMySite. It can help you build both the apps at a nominal cost. 

Yevatelo is giving M-commerce goals with WooCommerce native app

Yevatelo is giving M-commerce goals with WooCommerce native app

“In 2020, there will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.”

The statement by Pew Research Centre is an affirmation of the fact that mobile apps are the new king of technology. M-Commerce is rapidly redefining and replacing e-commerce. Retail companies are turning to mobile apps for absolute success.

Building a WooCommerce native mobile app has become easier and more affordable with time. Tools like DIY mobile app builder for WooCommerce websites have further eased the process. However, it is important to find an efficient mobile app builder for best results.

Yevatelo made one such smart choice and revamped their online business. Read and discover their success story and find the tips and tricks for absolute success of your e-commerce company.

How do mobile apps assure success?

If you are still sceptical about the advantages of a mobile app then go through the following points. The following factors make mobile apps the ultimate formula of success –

– Mobile apps are more proximate and closer than websites. Instant access increases the use of time
– Personalised experience and easy access are the most promising features
– Apps not only allure new users but also retain the old ones
– Controlling user action is easier due to metered space
– User analytics is more transparent and the data is more absolute
– People tend to spend more time on apps and thus buy more
– Push notifications and enticing offers get more attention on apps
– Interactive and enhanced communication is the biggest booster of profit
– Apps are more manageable, dynamic and productive
– Apps have better conversion rates than websites
– Satisfied and returning customers look for the app alternative for ease

Yevatelo was aware of all the benefits discussed above and thus decided to build an app to complement their WooCommerce website. After exploring a few options online, they locked AppMySite. Thus, began the journey of their surge on success.

Yevatelo is opening doors of unprecedented growth

Yevatelo is a Spanish retail e-commerce company that sells fashion related products. Their products like clothes, accessories and shoes are meant for people of all age groups and fashion choices. With a huge variety of products and an excellent purchase system, they are bound to make it big in the e-commerce sphere.

In its very budding phase, Yevatelo decided to aid its website and get an app for the customers. AppMySite helped Yevatelo in accomplishing this milestone and adding a new dimension to their success. Yevatelo already has a fully functional Android mobile app and is now heading to gain Apple users with an iOS app.

Today, Yevatelo is one of the many satisfied customers of AppMySite across the globe. One decision by the owners of the company has revamped their business and given it new directions.

The Midas touch!

With AppMySite, one of the most cherished mobile app builders for WooCommerce websites, you don’t just build any app. The apps have distinguished features and are at par with any standard app. Despite being quick and affordable, AppMySite assures there is no compromise on the quality front.

The apps are as efficient as other apps built on a hefty budget by expert technicians, coders and designers who charge a lot and take longer to deliver. AppMySite does this in optimal budget in no time and with utmost transparency.

Yevatelo has an android app that is highly functional and intuitive. They have easily categorized their products and have a sorted check out system for their customers.

Know what to look for

It is not enough to know the benefits of a mobile app. As an aware customer, you must know what to look for when searching the perfect mobile app builder for WooCommerce website.

Search for these key features –

a. Quality and dedication – Look for a solution that is absolute and assures quality offering. Instead of an option that offers too many things, search for a tool that is wholesomely dedicated to app building.

b. Affordable & quick – DIY mobile app builder is a better alternative to the traditional methods. Look for tools that have affordable and transparent packages and ensure timely delivery.

c. Native solution – Many builders promise much but deliver nothing. Look for tools that build native apps that are intuitive and not just a web-view of your website. It should be available for both Android & iOS users for wider reach.

d. Customisable – The tool should allow you to design few pages and screens according to your brand and taste. It gives a personalized touch to your app.

e. UI/UX – The product should have and engaging User Interface and assure amazing User Experience. The app should be easy on senses and convenient to use.

f. Updated – The app should have the latest features, all placed and sorted smartly and it should also be in sync with the website.

g. Additional features – Look for a builder that can also package and deliver other viable products alongside your app. These add-on products should be capable of enhancing your app’s presence and performance.

h. Customer support – Look for a solution that provides thorough support during the entire process of app building and thereafter. Nothing is better than a seamless service.

Time to take off

If you’ve had an insightful tour through the world of mobile apps, it’s time to get one build. You have a WooCommerce website with a wide range of quality products and the ability to keep your customers tied. You do not deserve to miss out on growth just for the lack of an app. Just like Yevatelo, you can also add new dimensions of growth to your business and maximise sale with a mobile app.

Now that you are aware of all the aspects of app building, go ahead and turn website into app for ultimate profit. Go through AppMySite’s website and get in touch to give your e-commerce competitors a run for money. Success is just a click away!

Wish A POS sky-rocketed their business with a WooCommerce Mobile App by AppMySite

Wish A POS sky-rocketed their business with a WooCommerce Mobile App by AppMySite

Wish A POS is a point of sale online retailer based out of Melbourne, Australia. They specialize in providing any and all types of point of sale equipment.

They cater to retail businesses like retail stores, café, bar, restaurant, bakery, food truck, grocery store, beauty salon, and any operation that would require a point of sale solution.

Their vision is to equip all retail businesses in Australia with the best quality point-of-sale hardware. They deliver it at their doorstep and eventually help them all grow.

Some of their best-selling POS products are cash registers, receipt printers, barcode scanner, POS terminals, touch screen monitors, and much more. They also specialize in POS bundles for any retail business that is looking for a one stop solution for their store.

Wish A POS was ready to take their online business to the next level by converting their WooCommerce website into mobile app. After looking at the different options available, they went for AppMySite WooCommerce mobile app builder for their mobile app requirement.

WooCommerce Native App

They found that building their mobile application with AppMySite mobile app builder was an effortless process. After signing up to the platform, they submitted their details to the AppMySite online app builder portal and in no time at all, they built their WooCommerce native app.

This mobile app was received very well amongst the POS customers. Ordering POS equipment in Australia was never this easier. Wish A POS even received many great feedbacks for their mobile app from their customers.

Links to Wish A POS mobile app are as follows.

Android : https://play.google.com/store/apps/details?id=com.appmysite.wishapos

iOS : https://apps.apple.com/us/app/woocommerce-app-by-appmysite/id1472980267?ls=1

Mobile App Features

The Wish A POS native mobile app by AppMySite online app maker is loaded with state-of-art-features with cutting-edge technology.

Some of the many features are as follows.

1. Smart search and filtration

One of the striking features of their mobile app is a smart product search and filtration. This greatly reduces the user journey time as it helps interested customers easily search and order the product of their choice.

This makes navigation effortless for the users and results in greater conversions and lesser abandoned carts.

2. Native Experience

Another feature of this premium app that Wish A POS app users absolutely love, is its native user-experience. The mobile app is completely dynamic in its features and is in complete sync with the website.

Any modifications made to the website, be it a new product or a category, gets automatically populated on the mobile app.

3. Platform Independent

Wish A POS mobile apps are platform independent and cater to both Android and iOS users alike. Their mobile apps are compatible with the latest versions for both platforms.

4. Efficient Checkout Integration

Wish A POS customers can now seamlessly purchase the equipment of their choice from the app as it features a very efficient checkout integration system. This again results in fewer cart abandonments and dropouts.

5. Multiple Payment Gateways

Wish A POS mobile application features multiple payment gateways as they requested for both PayPal and Direct Bank Transfer via the app.

Integrating multiple payment gateways of your choice becomes possible with this add-on product in your subscription.

Suggested Read : Explore the salient features of AppMySite WooCommerce app builder

Client Feedback

Here’s what Wish A POS Australia had to say about our mobile application.

“The Wish A POS mobile app by AppMySite has surpassed our expectations and is really a job well done. Our website has over 5000 products and all of them are on the app as well.

We couldn’t be happier! A big thank you to AppMySite!”

Conclusion

Now anyone can turn their website into an app and take their business to the next level with AppMySite online app creator. Get in touch with us to learn more. 

WAVbuy is surging on success with WooCommerce Mobile App

WAVbuy is surging on success with WooCommerce Mobile App

Mobile phones are taking the world of m-commerce by storm. With around five billion mobile phone users across the globe, the success of m-commerce is likely to increase in the coming years. Mobile applications or apps, as they are colloquially called, are the new formula of success for every business.

With advance app builder tools online, the process of building an app has become more feasible and affordable for businesses big and small. The tools have eliminated the need of longer wait timings, big budget, hiring technical experts or going through a complicated process for getting the job done. Although there are many tools available online, only few are actually capable of delivering a standard app with all the latest features.

AppMySite is one such WordPress and WooCommerce app builder tool that is redefining the process of building apps. It is helping business endeavours to venture into m-commerce with mobile apps. WAVbuy is one such e-commerce retail company that embraced success with the help of AppMySite. Read and discover the story of a successful partnership.

WAVbuy – Redefining the way to shop 

WAVbuy is an Indian e-commerce retail company. It is a new-age business endeavour that is bound to make big because of its maverick features and uniqueness in approach.

WAVbuy sells technological gadgets and accessories, automotive parts, home appliances and much more. The categories of products are widespread and cater to different types of audience. They initially started with a retail website and soon decided to venture into m-commerce with mobile app. The owners of WAVbuy sought various options offline and online and their pursuit of getting the best app ended at AppMySite. WAVbuy availed the app building services of AppMySite and thus began their stupendous story of success.

AppMySite is all that you are looking for 

The online market is flooded with multiple app builder tools. However, AppMySite is one of the most bankable partners when it comes to converting your WooCommerce website into app. With numerous satisfied customers across the globe, AppMySite’s commitment to delivering the best is getting strengthened day by day. 

The customers of AppMySite, including WAVbuy, not only praise the product they get, but also keep returning for more. With affordable solutions and easy to build tools, AppMySite is giving wings to the dream of many aspiring entrepreneurs and established businesses.

Despite being a pocket friendly, easy and quick solution, no compromise is made on the quality front. In fact, all the apps built by AppMySite are at par with any app build by a team of technicians and experts in a hefty budget and over a long period of time.

Distinguished features that make you stand out 

WAVbuy wanted a simple yet highly-functional app that could cater to the wide range of products they sell. They wanted all the basic features and an interface that could keep their customers tied. AppMySite readily packaged and delivered their offering on time as per the choice of their plan and requirements. 

With astonishing features on their app, WAVbuy is earning more loyal customers. Websites suffer the ‘buy and bye’ setback but people spend more time on mobile apps and tend to buy more. The appealing features and engaging interface have the ability to hook buyers. 

The following features of AppMySite, the best WooCommerce app builder, boost your business and give you value for money – 

1. The apps are compatible with the latest version of iOS and Android. 

2. AppMySite builds native apps that are intuitive and engaging and at par with any high-end product.

3. The packages are highly affordable and tailored to suit the requirements of all kinds of customers.

4. The apps are in real time sync with your website and the changes made on one platform reflect on the other instantaneously. 

5. The design and performance of the app is worth envy. Customers can also add their personal touch to the design of the pages. 

6. Apps can be published on multiple stores. For instance, WAVbuy got an app for Android users whereas you can build an app for both Android and iOS users. 

7. Apps are social login enabled. This gives ease to users and allows owners to get more transparent data about their customers. 

8. Customers can integrate multiple payment gateways and also request gateways of their choice for ease of check out for the users. 

9. The add-on products are designed in such way that they further aid the success of your app and eventually lead to growth in business. 

10. Customer satisfaction and support is the top priority. AppMySite provides thorough support through the process of app building and thereafter. 

11. With absolute transparency & demo option, commitment to quality and on time delivery as its core strengths, AppMySite keeps customers intact

The blogs, videos, tutorials etc., by AppMySite keep rendering the tips and tricks for success in online business. 

You can also refer – 

Blogs – https://blog.appmysite.com/

Videos – https://www.youtube.com/channel/UCI_mJos_doMXl1XOfViSjWg

Building your app is a cakewalk 

Building and app with DIY mobile app builder AppMySite, can be done in the most seamless way. Just follow these easy steps and whoosh, your app will be there. 

  • Register as a new user or log-in to your account
  • Enter the basic details related to you and your brand
  • Curate the different screens, pages and layout of your app
  • Integrate payment gateways and choose add-ons if required 
  • Preview how your app looks like
  • Upgrade to publish and install plug-in

After having completed this process, sit back and relax until your app is approved and gets published. You will be notified as soon as the app goes live. 

Now is the right time to proceed!

As stated above, businesses like WAVbuy have understood the importance of mobile apps and have embarked upon their journey of success by building an app with AppMySite, the best app builder online. 

Visit our website without much ado and turn your struggle into progress in the blink of an eye. Build an app to to enhance your brand presence, expand your customer base, multiply your sales and increase your revenue. Get, Set & Go! 

App Store Description – 5 mistakes to avoid before putting it on stores

App Store Description – 5 mistakes to avoid before putting it on stores

You have worked beautifully on your app, from perfecting every last detail to testing it, now the time has come to publish it on the App Stores.

Whether you choose the Google Play Store or App Store, you need to work and optimize your launch as there is a process involved in it.

Focus on an important part of the publishing process, i.e., app description. This description shows what your app is all about.

Why is the app description necessary?

App description helps in improving the ranking of your app in the app stores, which is generally called App Store Optimization. It is a crucial part of App Store Optimization.

With an appropriate app description, you can pitch your app and convince your potential users to download it and use it. On the whole, the success of your app highly depends on the way you write about your app in the app description.

In the same line, if you build your app using an app builder online, you can have your app published without much hassle about writing the app description. This app builder helps you optimize your app description.

However, if you are writing an apt description for your app, you need to avoid the following five mistakes to flawlessly show it off to the world. Here you go –

1. You’re neglecting screenshots

 Most of your potential users are browsing on a small screen. From finding information to shopping groceries, and everything in between.

Since many brands have introduced their apps, users are in a habit of scrolling the apps listed in the stores. With this in mind, you must pay close attention to your visuals. These visuals should not only be eye-catching but also showcase the quality of your work.

Don’t be hasty with your screenshots as you have spent time creating an amazing app. Screenshots act like a window display of your app. Also, they must be of optimal resolution to each store.

2. You’re writing poor content

 

The text in the app description should be impeccably written. This text conveys a serious message to your potential users. If there are any typo or spelling errors in the text, it will put off your prospective users and impact negatively on the success of your app.

The app description can have up to 4,000 characters in both the App Store and the Play Store. Mistakes happen, but you need to have the text proofread by experts. Also, once your app is published, you cannot correct any mistakes.

Additionally, you are accountable for writing the text according to the platform on which you are publishing your app. You cannot mention another platform in the description; it’s forbidden.

Let’s say: Words such as Google or Android should not be included in the text, or you will risk rejection.

In addition, you can use the name of Apple products, like the iPhone or iPad, instead of using smartphone or tablet.

3. You think everyone knows your app

When you are launching your app, you need to know how to make your users understand your app. You need to write your app description with precision.

Your prospective users should be able to understand the purpose of your app and what they can get from using it within a fraction of seconds.

Do not be reluctant to write the text and make it as descriptive as possible. Also, you should contextualize your explanations with examples.

Remember, even if some things seem obvious to you, not everyone is an expert in your domain. Also, avoid using technical or business terms as much as possible to reach the likely people.

You need to clearly show your users that how can they get useful information by downloading your app. Do not just list the features of your app. Also, write about how your users can get benefits using your app.

Be honest on the functionalities of your app and explain them for users to understand.

Moreover, keep up with your promises, or your users will get disappointed and delete your app.

4. You’re not optimizing the length of your texts in the app description

 

 

Both the App Store and Play Store have specificities in terms of the number of characters. You need to manage and optimize the length of your texts. However, avoid the use of ellipsis (three dots) at the end of your titles and their descriptions.

Apple App Store: You are allowed to use 30 characters at max in the title and subtitles of your app.

If an iPhone X user, for example, is searching the app store, only the first 19 characters of the title and the first 25 characters of the subtitle are visible on the search results page.

A user can only see 30 characters on the app’s page. Therefore, you should avoid using trimmed texts on the search pages on iPhones for a better impact.

Tip: A promotional text box that can hold up to 170 characters is available before the app description on the app’s page. Although this field is optional, we recommend using it to evade a shortened text on your app’s page.

Additional advantage: You can modify the text in the promotional text box without having to submit your app again.

Google Play Store: You are allowed to use up to 50 characters for the app title. However, you need to limit your text for up to 22 characters to avoid the truncated text.

If you want to add more information, there is a field that is only visible on the app’s page. You can add a short description in the 80 characters limit. Also, you cannot add subtitles on the Play Store.

Tip: You can set your Package Name while building an Android app. The package name will be visible at the end of the URL, for example – com.myapp.example. You can also add a keyword to make your app easier to find. Choose the name wisely, though, as you cannot change it later.

5. You forget to sell your app

 

You will be at the final stage of publishing your app once you finish with writing the app description. However, do not misjudge that the success is guaranteed because your app is on App Stores. You need to convince your potential users to download your app. For that, you have to market your app, wherein your descriptions come into play:

Title and Subtitle: the text of your app that is visible without opening the app’s page plays the most crucial role. Describe the usefulness of your app quickly and clearly. Just be direct and straightforward.

Also, you should possibly choose a catchy and clear slogan for the title and subtitles of your app. If your user doesn’t understand what your app does, they won’t open the description page.

Full description: The promotional text in the App Store is useful. This text complements your subtitle and helps in creating interest among users. You can take advantage of this field to promote your app.

You can give a key detailing of your app in the description, but do not overdo it. Remember you users read on a small screen. It’s best to write in shorter paragraphs, including bullet points or lists. Use capital letters sensitively and only where it’s necessary.

Keywords: Adding keywords in the app description is useful for app indexing. It is possible to add tags on the App Store. These tags improve your ranking depending on the search results. However, do not use too generic keywords or tags.

Be precise with your description to stand out from the competition.

Call-to-Action: Giving a call-to-action at the end of the app description helps convincing users who are still undecided about choosing you. You can display this action as an advantage, such as ‘free for life,’ or create an urgency, such as ‘discover the treasures of Ancient Egypt.’

Also, you can add something like ‘App created by the developers of …’ or ‘Ideal for …’. The main aim is to put your potential users to live-action.

The endnotes

Now you must understand that creating a beautiful app and publishing it doesn’t guarantee you success. You need to convince the app users to download your app and use it.

In this competitive market, you need to showcase your app with the right app description. Each detail matters and keeps your app alive.

App stores give you access to statistics that verify your texts, keywords, and screenshots, if they are efficient for your app. You can use these statistics to analyse your performance and modify your content accordingly.

If you are using a mobile app builder for WooCommerce to create your app, a team of experts is on hand and can advice you through the journey of app-building.

How to get 10,000+ app downloads in the first month – Launch like a boss!

How to get 10,000+ app downloads in the first month – Launch like a boss!

So, you’ve launched your first mobile application! After a lot of effort and hard work to make your own app, you finally went live with your mobile app.

Congratulations, it is a big accomplishment!

You should be proud of this achievement. But, just launching your mobile app is unfortunately not enough.

If you’re under the impression that you can now sit back and relax and watch your business bloom, then that could be further from the truth in today’s world!

As per the latest statistics for the third quarter of 2019, there are over 2.47 million apps on the Google Play Store and 1.8 million available apps on Apple’s App Store. This only proves that the competition in the app market is fierce and the chance is bleak for any new mobile app to succeed.

So, does that mean that one should not venture into the mobile app market now since the market competition is immense?

Absolutely not! With the advent of technological breakthroughs, especially in the mobile app platforms, more and more consumers are preferring to access the web from mobile browsers and mobile apps. And, due to this reason alone, there has never been a better time to launch a mobile application.

So how do we ensure success with our latest mobile application?

The simple answer to that would be the right preparation and correct implementation.

We at AppMySite mobile app builder, do not only pioneer in app development, but we also know how to market a mobile app for success.

Aiming at achieving over 10,000+ downloads is very much feasible and we’ll show you how. Our mobile app marketing experts have curated some of the best practices that you must follow to ensure a successful mobile app from the get-go.

Ensure top-notch quality

You must think of your apps like a product or a service, and the number one way to ensure returning customers is to offer the best quality object. Similarly, to ensure increasing app downloads and minimum churn, you must ensure that your app is of superior quality.

From user-experience to load time, everything should be optimized to make sure that your consumer sticks to your mobile app and does not switch to one of your competitors.

This factor becomes even more important when you want sales and conversions from your mobile application. Let us look at stats that compare the cost of retaining a loyal customer for both iOS and Android.

The average cost of retaining a long-term iOS user is nearly 30% less than that of retaining a long-term Android user.

With AppMySite, you can rest assured that you receive a premium native mobile app for both iOS and Android. When you convert your WooCommerce website to mobile app with AppMySite, you ensure quality that your customers love.

Remember, that quality speaks for itself and you must keep updating your mobile app with the latest and compatible versions.

Get the basics right with ASO

To expect thousands of users to automatically flock to your newly launched mobile app listing page and download the app is unreasonable.

As a matter of fact, newly launched mobile apps hardly ever appear in search results and do not get the preference from the search engines.

One of the most prime ways to combat this and to ensure that your app starts appearing in the search results is App Store Optimization or ASO. Let us look at some of the main practices of ASO that you must implement on your app listing page.

Suggested Read : How ASO boosts your mobile app ranking

1. Correct Keyword Selection

Keywords are the building blocks of all the content that goes on your app listing page. From the content of your app title to the content on your app description and much more, everything should be well optimised with the right keywords that are relevant to your business objective and target audience.

Therefore, you must spend a good amount of time and effort on selecting the right keywords for your app listing page content. Along with that, you must also do some research on your existing competitions, on what they are doing correctly and what areas you can improve on to gain a competitive edge.

There are some brilliant tools that can help you with this, the list is below.

Do note that keyword selection is not a one-time process, you must keep a track of what keywords are performing well and which ones are not and keep updating your content. Keep trying out different variations to find what works well for you.

2. App Title

Choosing the app title is one of the most important factors when it comes to optimizing your app listing page. App title is different from the app name. App title is what appears on the app listing page and app name is what appears on your mobile phones.

Let us look at the app titles for some of the mobile applications that are faring very well for themselves to understand what they have done right.

  • Dailymotion – the home for videos that matter
  • LinkedIn Lite – Easy Job Search, Jobs & Networking
  • Bumble – Date. Meet Friends. Network.
  • Zomato – Restaurant Finder and Food Delivery App
  • CamScanner – Scanner to scan PDF

As you can observe that each app title above has a name and a very short and crisp description of what the app does.

These app titles are optimized and an optimised app title helps the app store realise what the app is about and what the correct target audience for the app will be.

Your app title is should be short, simple and relevant to the industry that you cater to.

3. Subtitle

You can now add a subtitle for your mobile application as well. The subtitle has a 30 characters limit and can be utilized to highlight your mobile application and its offerings.

4. App Description

When a potential app user browses to your app listing page, the app description is what serves to him as an intro to what your app is about.

While submitting an app for publishing to the app store, you’ll have to fill two different fields for your app’s description. One is a short description and the other one is a long description.

Your short description limit is about 80 characters and the long description gives you a massive 4000 characters limit.

You must ensure that these fields and the character limits are utilized to the maximum to describe your mobile app in an engaging way. You must also not add content just to fill the space, it should be concise, relevant and specific to what your users are looking for.

Optimizing your app description with the relevant keywords will ensure that your app store understands your authority in your domain. This will promote your mobile application’s ranking in the search results.

Finally, your mobile app’s description is what will convince your potential user to either download your app or not to download the app.

5. Engaging Video

There’s always an option to upload a video for your mobile application listing page and you must utilize this opportunity.

Not everyone wants to read a long description of your app, which is where a video can come in handy.

A compelling yet short, engaging and relevant video can do wonders for your app listing page and app download numbers.

Uploading this video to YouTube opens up another marketing channel for your mobile application, i.e. video marketing, which is discussed in detail further in this article.

6. Beautiful Screenshot Designs

When uploading screenshots for your mobile application, do not just upload plain screenshots from your mobile app. Have them properly designed by professionals.

These screenshots should be attention-grabbing and beautiful enough to compel anyone to download your mobile application.

Let us look at a few samples below.

As you can observe from the above-listed apps, they have uploaded really beautiful and explanatory designs and are captivating and encouraging a user to download the mobile application.

7. App Icon

Your app icon is what represents your mobile app and your brand as a whole. Make sure it is designed well as you do not want to miss the brilliant marketing opportunity.

Making a visual impact on the mind of the users is as important as creating good content. Your app icon should be stimulating and compelling enough to invite users to open the app and use it often.

Make sure it stands out from the rest of the app icons on the user’s mobile device.

8. Ratings and reviews

No other marketing strategy is as powerful as the good old word-of-mouth. The ratings and reviews for your mobile application serve the same purpose. Any application with a good number of ratings and reviews will always promote more installs from new users.

Additionally, they serve another very useful purpose, more the number of positive reviews and ratings, the better your search rankings will get. Better response to your mobile application will make the search engine realize that your app is a better offering and can be placed above other applications that are not getting as good a response as the rest.

Encourage everyone in your network including your website users to leave a positive review and rating for your mobile app for both iOS & Android applications. This will serve as a good base for your initial batch of reviews and ratings and will eventually grow from there.

Implement exclusive discounts and offers for your application users to leave a positive rating and review. This will also promote a positive movement in this front.

Do make sure that you respond to as many reviews as possible, especially the criticisms or the ones on the negative side.

Google Index

Now that we’ve discussed the main App Optimization Strategies, let’s discuss other strategies that can be helpful for your mobile application’s success.

The next action for your mobile application should be to get it indexed on Google. Usually your mobile application URL will be automatically indexed on the Google search engine.

However, if in a case that even after a week or two your app is not indexed, have it manually cached by experts. This will improve your app’s visibility and downloads.

Additionally, a mobile application also helps improve your website’s ranking and in search engine optimization.

Pricing Strategy

One of the important factors in promoting mobile app downloads is the pricing strategy. To achieve the 10,000 downloads for your app, you must make sure that your mobile app is free to download.

You may have in-app purchases or a freemium strategy, however, the mobile app should be free to download at first. This will encourage new users to try your service in the first place.

Marketing

1. Content Marketing

Content marketing forms should get the biggest chunk in your marketing strategy and efforts. This is the number one way to promote your mobile application by directly interacting with your audience.

This includes the regular publication of premium and high-quality articles and blogs, on-page and off-page articles like writing for premium blogging websites like Blogspot and Medium and much more.

This activity not only builds great credibility for your brand but also serves as an amazing medium to promote your services, latest deals and offers on them.

Suggested Read : Complete guide to build and make your mobile app a success

2. Social Media Promotion

Being active on social media platforms does not only serve as a great branding medium but also helps your users connect with you and promotes customer engagement, which is an important aspect for B2C businesses.

If you are an existing business then most probably you already have social media accounts for your brand. It’s time to leverage that to promote your mobile application.

Extensively promote your mobile application on your social media posts, stories, videos and much more.

Pinterest, Facebook, Instagram and Twitter are some of the most premium social media platforms today. TikTok is another social media platform that is relatively new but is growing very rapidly.

Select the ones that best suit your target audience for targeted promotions.

3. Video marketing

Video marketing is another marketing channel that is relatively new but has very quickly become a premium pillar in promotion of any kind. Be it a product review or influencer promotion, video marketing covers all.

YouTube has become the 2nd largest search engine after Google with over 1.9bn users. Therefore, you should take video promotions very seriously. More and more people are now preferring videos over written content as it is easier to understand and does the job quicker.

Extensively promote your mobile application with regular video uploads. This not only helps build your brand but also gets maximum visibility and ultimately promotes mobile app downloads.

Make sure that your videos are engaging and of appropriate length. You can optimize the videos with a good thumbnail and the right title, description and tags.

You can also involve existing YouTubers to promote your mobile application. We will discuss this further in detail.

Networking & Publicity

Networking and publicity can do wonders for your mobile applications.

Join and become a part of multiple relevant networks for your business and target audience. Spread the word about your new mobile application amongst your peers and encourage them to download and use it.

Ask them to leave a positive review on the app store and to spread the word. As we discussed earlier, word of mouth is the most effective marketing strategy.

Join relevant groups on various networking websites like Facebook and LinkedIn groups to promote your mobile application and encourage downloads.

Referrals & Advocates

Introduce referral marketing amongst your app users. You can introduce a small reward or an incentive for each successful referral.

This will encourage your existing users to bring in more users and eventually increase your customer base.

You can also designate existing loyal customers as your advocates, who can then further introduce your mobile app amongst their networks.

Submit app to multiple stores

Another strategy is to promote your app on other app store markets. There are multiple app store markets where you can list your mobile application.

These markets facilitate the process of advertising different types of mobile apps by freelancers, start-ups, and businesses.

You can submit your app for review or add the description of it with a photo in a proper category, which will allow you to more accurately reach potential users.

Here’s a list of a few such platforms.

There are many more such platforms that you can leverage for your app promotion.

Paid Promotions

1. AdWords

Another very smart marketing strategy is to run paid advertisements on multiple platforms. Be it Google AdWords or paid ads on social media like Facebook, LinkedIn, Instagram and YouTube.

Paid ads allow you to reach your target audience immediately without many efforts. Make sure that you define your ad campaigns very well including the correct audience demographics like age, gender and location.

If required, you can also consult an expert like PPC managers.

2. Press Release

There are multiple online and offline publications and news agencies that can promote your mobile application and get you the exposure that you need.

This is a step that you’d not want to skip if you are looking at achieving 10,000 downloads milestone.

Do note that there are multiple free PR agencies as well, but they do not offer the required exposure as their audience is very limited. You may want to start your campaign with a free PR to test the waters.

3. Bloggers, Influencers & Celebrities

Involving bloggers, influencers and celebrities is another good strategy to promote your mobile application.

Identify the bloggers and influencers that directly engage your target audience and approach them with an offer for your app promotion.

Your campaign cost will depend on how big the influencer you engage is. You’ll be able to negotiate the number of views, impressions and downloads for your app with them as well.

Miscellaneous

Now that we have discussed multiple strategies to promote your mobile application, let us also discuss a few other strategies that may not be as important as the rest but still can contribute to your app downloads.

1. Awards

There are multiple organizations that commemorate mobile applications and other technological software with tech awards.

These awards improve your mobile app’s credibility amongst the general population.

Do note that there are some awards that are paid as well. In other words, you can buy the awards. You may want to consider taking that route depending on the award’s credibility.

2. Viral Marketing

Many brands get the visibility that they want by creating a viral marketing campaign. It could be a challenge on social media or a funny meme that gets so famous that the brand gains the branding that they desire.

However, there are no fixed rules or strategy to create a viral marketing campaign. You must brainstorm on what can work amongst your target audience.

Do note that viral marketing is a double-edged sword, it can garner both positive and negative publicity.

3. Website promotion

Your website is your brand’s face on the web. Make sure that your website is optimized and functionally operational.

You can also leverage this online real estate, i.e., your website to promote app downloads with either an attractive main banner, or a pop-up that redirects your users to your mobile app.

4. Email signature

Another small hack is to include the link to your mobile application in your email signature. This will give your application an added exposure.

5. Email Marketing

Since you already have an audience from your website, you can include email marketing for mobile app as a strategy to gain the exposure and eventually downloads for your app.

Conclusion

There you go, we’ve discussed a foolproof plan to promote your new mobile application. With the implementation of the above tried and tested promotion methods, your mobile app marketing strategy is complete and you’re on the right track to accomplish your goal of having more than 10,000 mobile app downloads.

Get in touch with us for any other information. If you’re looking to turn your website into app then look no further, AppMySite online app maker has you covered.

Aqua Filter Waterhouse super-charged their business with a WooCommerce Mobile App

Aqua Filter Waterhouse super-charged their business with a WooCommerce Mobile App

Aqua Filter Waterhouse is a budding new business in the water filtration domain offering its services and products in the United Kingdom and Ireland via their online WooCommerce website. Their mission is to bring their consumers the means to be able to drink healthy and clean water. Passionate about good quality water, they pioneer in water filtration and work towards helping people drink water more healthily.

They supply the latest and most sophisticated water filter systems from all over the world. They offer the most up to date systems, the best water filters, and long-lasting replacement cartridges, with a range of great delivery options.

Aqua Filter Waterhouse wanted to take their offering up a notch for their customers with a WooCommerce native app. After looking at multiple options online, they approached AppMySite, the best WooCommerce mobile app builder.

Building the mobile app is pretty straightforward and hassle-free. After signing up to the AppMySite platform, they just had to submit their basic details and requirements for their mobile application.

The Mobile App

Aqua Filter Waterhouse was able to successfully convert their WooCommerce website to a mobile app with AppMySite. The app was named Water Filter Store and it clocked multiple downloads in the first week of its launch. Ordering water filtration solutions was never this easy. Links to the app are below.

iOS : https://apps.apple.com/us/app/the-water-filter-store/id1480798408

Android : https://play.google.com/store/apps/details?id=com.appmysite.waterfilterstore

App Features

The Water Filter Store WooCommerce mobile app is loaded with multiple features that come with AppMySite.

1. Native Experience

Water Filter Store app by AppMySite offers its users a premium user experience and is completely dynamic in its features and is in complete sync with the website. Any additions and modifications in the website automatically get populated on the mobile app.

2. Platform Independent

The mobile apps are built for both Android and iOS platforms and are compatible with the latest versions of both.

3. Efficient Checkout Integration

The mobile app’s smooth and seamless cart and checkout feature gives a premium user experience to all consumers. It results in revenue growth as it promotes fewer cart abandonments and dropouts.

4. Highest Return on Investment

Aqua Filter Waterhouse got the best return on their investment with flexible and highly economical plans of AppMySite. With AppMySite, they eliminated the requirement of any technical professionals.

5. Smart Product Search & Filters                          

The mobile app features the cutting-edge technology of smart product search and filters which helps customers easily order the product or service of their choice.

These features coupled with multiple others have helped Aqua Filter Waterhouse to super-charge their business for growth.

Suggested Read : Explore the salient features of AppMySite WooCommerce app builder

Client Feedback

Here’s what the client had to say about the mobile app by AppMySite.

“Thank you for the app, it looks great, very well done.”

Conclusion

Now anyone can turn their website into an app and take their business to the next level with AppMySite online app creator. Get in touch with us to learn more.

Mage Zando is winning more customers with AppMySite mobile app

Mage Zando is winning more customers with AppMySite mobile app

Mobile apps have turned out to be the best invention since sliced bread. The concept of ‘global village’ has reached a new zenith for businesses. Mobile apps are breaking demographical and socio-cultural barriers and allowing businesses to reach the multitudes.

Many businesses have already taken the step forward and built an app for their retail website. Mage Zando is one such retail company that has enhanced business by building a WooCommerce Mobile App with AppMySite.

Mage Zando is not only allowing its customers to ‘buy differently’, but is itself ‘selling differently’ with apps. Their app is named ‘Myzando’ and is currently available for both iOS and Android users.

Read and ascertain how the winning features of the app built by AppMySite have elevated Mage Zando, a retail company in Congo.

Reinventing retail solutions

Mage Zando is an online retail solution based in Congo. It sells clothes, accessories, personal safety equipment, school supplies etc., for people of every gender and age. Before getting an e-commerce app for selling products online, Mage Zando sold them on website. With a considerable number of buyers, the company was doing well.

However, they decided to get an app for their brand and thus set afoot on a journey of widespread success. With the Myzando app, the company has enabled a smoother and more viable communication with its customers. The app has made things easier for the customers and the company.

As people are spending more time on mobile phones, apps earn more loyal customers in comparison to websites. Apps render more comfort and ease and the personalised appeal adds on to the list of winning abilities. Mage Zando is harnessing this potential with its app for iOS and Android users, that has been thoroughly built by AppMySite.

Winning features of App

The apps built by AppMySite have features that can amplify success and reinvent your business operation model. The apps have the ability to rank well and perform well and outstand its competitors. Your customers will be tempted to shop with you and return for more.

The following features make the apps built by AppMySite, outshine others –

1. Compatible – The apps are compatible with the latest versions of Android and iOS and thus run smoothly on mobile devices.

2. Affordable – AppMySite eliminates the need of hiring technicians, coders or designers for making an app. Building and maintaining an app with AppMySite is highly affordable and pocket friendly.

3. Versatile – The Apps are available for both android and iOS users and are highly versatile and interactive in terms of performance and features. Cross platform product menu widens the reach of your audience. Myzando has a high functioning app each for Apple and Google app stores.

4. Native App – AppMySite builds native apps. It means that the app is not just a web-view of your website but has an individual appeal and is highly efficient and intuitive.

5. Real time sync – The app is in real time sync with the website. Any change made in the website, reflects on the app. Updating and publishing information is quite easy.

6. Engaging UI – Engaging User Interface ensures amazing user experience. The app is easy on the users’ senses and functions smoothly. Customers-interaction increases and they spend longer time on app.

7. Social login enabled – Signing up and logging in the app is easy. This feature makes the app customer friendly and gives more personalised insight into the information related to your consumers.

8. Efficient check out cart – Smart searching & sorting allows hassle free shopping experience to customers. The efficient check out cart reduces abandon rates. As the app is brainy enough, up-selling and cross-selling can also be administered well.

9. Multiple payment gateways – AppMySite allows integration of multiple payment gateways in the app. You can also request your preferred gateway and widen the scope.

10. User Analytics – With the app user statistics, you can analyse the performance of your apps and determine the scope of your brand. It helps you in strategising growth-oriented steps for your company. The app dashboard helps you manage it efficiently.

Icing on the Cake

Myzando app is laden with the features discussed above. The salient features enhance the shopping experience of users and boost the sales of different products. The enhanced graphics and designs make the products look alluring and tempt buyers.

The app is easy on senses and allows segmentation. For instance, Myzando has different categories for clothes, bags, accessories etc. It has distinct buttons for sale items and featured products. The highly customisable and visually rich orientation of the app is an absolute delight for the seller and the shoppers.

Besides the features described above, there are several other things that make AppMySite the best mobile app builder. For instance, you can curate push notifications and send it to users. Push notifications, when used smartly, can enhance communication with your customers and boost sales. Myzando can create push notifications about sales, offers, discounts etc., and send it to its users. This personalised marketing strategy can drive sales and also build a bond of trust and confidence.

AppMySite prioritizes customer support and satisfaction. Thus, the app builders can be assured of thorough support and guidance. Moreover, the numerous ad-on products offered by AppMySite can add further value to your app and enhance the experience.

It’s high time to rise higher 

Myzando has redefined its business and revamped success. Apps have put it on an innovative and exponential growth trajectory. It’s high time for you to apply the same formula of success to your business.

If you have a retail website, then get a WooCommerce Mobile App for your business. Get in touch with AppMySite and build your own road to success.

Taking online liquor business to new heights with BRI Liquor mobile app

Taking online liquor business to new heights with BRI Liquor mobile app

Blue Robin International is a successful online liquor store in Uganda that offers same day liquor delivery on orders to everyone above the legal drinking age, which is 18 years in Uganda. They offer all kinds of liquor ranging from beer and whiskey to wine, including premium drinks and champagne.

Blue Robin International (BRI) Liquor wanted to turn their website into an app for their customers, and take their business offering up a notch. That’s when they approached AppMySite, the best WooCommerce mobile app builder.

BRI Liquor was able to easily convert their WooCommerce website to a mobile app with AppMySite. Building the mobile app was very simple. BRI Liquor selected the plan of their choice and submitted their details for their mobile application.

Customisations & Design Requests

Being a liquor store, they had special requests for a legal confirmation screen which only allows people with over 18 years of age to access the mobile application. This involved custom development on top of their mobile application which was implemented with our Custom Feature Request add-on product.

BRI Liquor App Designs

Custom feature request by AppMySite is an add-on product that enables clients to include special features in their mobile application to enhance their offering. Apart from this custom request, the client also sent their own designs for splash screen which was used as a base design for the complete app design and theme.

Another feature request was made to not integrate any payment gateway with the app as BRI Liquor offers payment on delivery options only.

App Features

The BRI Liquor mobile app has multiple features that come with an AppMySite mobile app.

Native Experience

Now BRI can offer their customers a premium user experience with their WooCommerce native app that is completely dynamic in its features and is in complete sync with the website. Any additions made to the website, any new product or category will automatically reflect on the mobile app.

Efficient Checkout Integration

Now the BRI customers can experience a smooth and seamless cart and checkout experience with their new mobile application. This helps the business grow as it promotes fewer cart abandonments and dropouts.

 

Smart Product Search & Filters

The BRI Liquor app by AppMySite features a state-of-the-art technology of smart product search and filters. This helps the customers easily select the liquor of their choice and proceed with the checkout.

This, coupled with many other premium features of the mobile app, has super-charged the business for Blue Robin International.

Suggested Read : Explore the salient features of AppMySite WooCommerce app builder

Client Feedback

The BRI Liquor app by AppMySite has been received amazingly by the client and his customers. With multiple downloads in the first week itself, the mobile app is taking the Blue Robin International brand to new heights.

This is what BRI Liquor had to say about the mobile app by AppMySite.

“Thanks for the app, it looks great!! Thank you for the good work and we are glad that you have delivered as promised.”

The Mobile App

Now ordering liquor online has been made very easy with the BRI Liquor mobile app. One can download it from the Apple App Store, the link for which is below.

BRI Liquor iOS app : https://apps.apple.com/us/app/bri-liquor/id1482590765

Conclusion

Taking your business to the next level with a native mobile application has been made very simple with AppMySite online app creator. To take your online business to new heights, turn your website into an app. Get in touch with us to learn more.

Go green with environmental mobile apps

Go green with environmental mobile apps

In the past few years, people have developed sensitivity towards the environment.

A vast majority of people, corporations and governments are jumping on the green track.

From cutting emissions, saving energy, to buying and investing in clean and renewable energy resources, strategic planning for the environment has become an integral part of their daily lives.

Governments have also taken an initiative to offer various incentives to companies for going green. UK government, for instance, provides a variety of environmental tax reliefs, subsidies and schemes to businesses. Similarly, US government offers incentives such as tax credits, rebates and much more.

‘Going green’ has become the motto of every industry today. Industries now understand the value of the environment surrounding them. They have also realized that going green has great potential to save millions of dollars in the long-term. Additionally, it also reduces the operational cost of businesses.

Apple, for example, claims that 93% of its energy comes from renewable sources. In the same way, General Motor (GM) says that the company has saved more than $80 million by using green-energy resources.

Mobile apps for getting environmentally aware

Customers play a huge role in ‘going green.’

The eco-minded customers demand environment-friendly products. Moreover, this mindset has increasingly become a rage amongst them. Seeing this, companies cannot avoid to go green.

A study of the Nielson Company, from 2015, states that people are willing to spend more for eco-friendly products.

Millennials love to read, buy or do everything else on-the-go. By considering this study, organizations started developing mobile apps. With a mobile app, organizations are trying to make these millennials aware about the eco-system. Also, they believe that they can make a positive impact on the planet by engaging millennials in the ecology movements.

Building environmental apps helps everyone to take small steps towards a cleaner environment. Also, these apps encourage your customers to start creating a habit of making more eco-friendly choices.

If you want to be in the same league, you can build an environmental app via WordPress mobile app builder.

In this post, we will help you review seven environmental apps that will encourage you to build an app for your organization, as well.

How we tested?

We have reviewed three aspects of each application, that are: design, information quality, and usability.

An app should be a combination of all three and the general UI/UX of the app should be impressive. These apps are tested on both Android or iOS platforms. Let’s roll out the first contender:

1. Climate-based apps

If there is any change in the climate, these apps help you discover and share the information with others.

Climate-based apps allow you to subscribe to different climate interests. With this subscription, you will be receiving only those actions from selected organizations and topics.

The apps have a beautiful appeal amongst users. Friendly and engaging interface helps users to understand the use of the app, filtration of topics, and much more.

Climate apps let you set when you receive push notifications on a daily or weekly basis. Also, you can scroll the updated content on climate to increase your knowledge.

With excellent navigation, user engagement amplifies.

2. Water utility apps

The primary purpose of building an app is to help water utilities and encourage people to save water for posterity.

Water utility apps connect users directly to their water utility companies. This company then sends messages about water budget and alert users of leak or deficiency.

The app also allows you to track water consumption and helps you to set a better water budget. This way, you can compare your use with others.

With this app, you will have charts and comparison tables in an easy-to-understand and intuitive way. Simply navigate through the data to control and reduce your water consumption.

3. Environment sustainability apps

Cutting of trees is increasing day-by-day. This is eventually reducing oxygen in the environment. Many environmental sustainability apps have been launched in the market to keep a hold on shredding of trees.

These apps help you to build a community of people who promise to plant one tree for every app download. The app also includes environment-friendly tips that help you conserve water and save energy.

Speaking of users’ benefits, the app is channelizing ‘eco-points’ or rewards for users to encourage them about conservatism.

4. Social help apps

Today, people are getting more aware of the environment. In this regard, social help apps come in to let the customer understand their social responsibility.

Also, these apps allow you to find safe, healthy, green, and socially responsible products based on scientific ratings. These ratings are based on the social impact of the product on the environment. Both companies and products are rated on the scale of 0-10.

Social help apps have a friendly and simple appeal for users. The simplicity of apps helps users to understand how to find the best company and products as per scientific ratings.

With filtering and sorting products, a user will get a lot of information about the product you are going to buy. The app also gives you a list of stores where you can buy products.

5. Life activities apps

Life activities apps have been introduced to help solve climate change and reduce their impact on the planet. These apps offer fun and rewarding path to everyone in terms of climate impact on our earth.

The app tracks your life activities, like what you eat, how you live, the transportation you use, and much more. With step-by-step tutorials, users can easily use these apps and feed their data regularly.

Life activities apps are intuitively designed where users can clearly see how strong was their impact on the environment. Users need to choose their country, and they are automatically rewarded with the gamification part of the app.

6. Everyday habits apps

Everyday habits apps come into existence to make everyday habits more sustainable and environment-friendly. From outdoor activities to energy and water preservation, these apps encourage users to learn more about their daily habits.

With how-to videos, helpful links, and content, users can know how to live a healthy life. These videos and links help users to take every environment-friendly action

Connecting, following, competing, and sharing users’ activities with others is an add-on. That way, users are likely to take part in these actions towards the environment.

7. Paper waste apps

If you want to dispose unwanted papers and cut your paper waste, paper waste apps can be your helping hand. These apps are being introduced with a simple concept of reducing paper waste.

For instance, if you are receiving unwanted catalogues or magazines, you just need to do a simple thing. Pull out the phone, snap a picture of it. These apps will then do the rest for you. It simply means that they unsubscribe you from receiving unwanted catalogues or magazines.

You will stop receiving printed promo materials and emails once you sign up with these paper waste apps. Also, these apps help you know about the curated environmental content and give statistic data of how much paper waste has been reduced by your action.

The ending note

By analysing these environmental apps, we can state that most apps are concerned with increasing awareness amongst people.

Today, many app builders have found a way to create apps that will help you pay more attention to the environment. Also, these environmental apps help users to have a fun, simple and handy tool that will help them in changing their everyday habits and becoming aware of their impact on the environment.

Using these environmental apps, you can find your way to change your habits and share the same with others.

What’s stopping you? Create an environmental app yourself and make an impact on others.

Start building your own environmental app without coding with WordPress app builder to rank high on the list of ecological apps.

Native vs Hybrid apps: Choosing the best platform to build your app 

Native vs Hybrid apps: Choosing the best platform to build your app 

Most companies are exploring avenues to build a mobile app. Businesses that ought to start the process, can find it extremely challenging to find the right direction. 

There are a couple of mobile app development platforms to build a business app. The most popular and reliable among them all are Hybrid and Native app development platforms. 

In this post, we will be discussing the pros and cons of both the platforms to determine the one that you can go with. 

Let’s begin: 

Native development platform

Native mobile apps are built for specific platforms or devices. The reason that every native app is device specific is that they have the ability to completely utilize the device’s efficiency. 

This platform explicitly builds apps for Apple and Android. The coding is normally written by developers in Swift or Objective-C for iOS and Java for Android. 

Native apps were earlier referred to apps that came in-built in Mac or iPhones, such as Photos, Calendar, Clock apps and more. Every app built on a native platform is different, according to the device they will be used on. 

Advantages

Let’s review the benefits offered by native mobile applications:

  • The performance of native app is the best when compared to apps that are built on hybrid platform or are web view 
  • They are aesthetically more appealing and faster to upload and download
  • Since these apps use the devices’ resources more efficiently, they have better access to internal features of the device 
  • Collecting data is easier with native app 

The robust tools provided by the Native Integrated Development Environment (Native IDE) empowers developers to quickly take actions to fix the profiling with an open doorway to documentation. 

Disadvantages

There is a flip side to everything. Let us look at the shortcomings of this one: 

  • The cost of developing a mobile app is usually on the higher end. It is unlikely for small businesses to afford the development of these apps
  • It is important to engage only skilled developers who master the art of writing specific codes
  • It is highly impossible for inexperienced developers to come up with an app as advanced as a native one

Of all the disadvantages that we discussed in the section, the biggest one is the cost and the time involved in creating a native app. The costs can further shoot up because the skills needed to build these apps, have no connection between platforms. In simpler words, you will need to create an app for every app store. 

Suggestion read: Here’s why building a native app incurs high costs (and how to build it cost-effectively)

Hybrid development platform

The apps created on this platform perform with the help of mobile websites via native wrappers. Hybrid apps create an experience for the user which is as good as a native one. 

These applications are built using HTML, CSS and JavaScript. After the development is complete, they are wrapped in a native project using Cordova or XCode. 

You can keep one code for all the projects and deploy these apps on any device or app store. This basically means you can create one code for an app that can be published on any application’s store (Windows, App Store, Play Store etc.) 

Advantages

Let’s evaluate the benefits that hybrid app development offers: 

  • The development cost is much lower as compared to native apps
  • The apps can be developed and published cross-platform 
  • Both web and app developers can build a hybrid app, which drastically brings down the cost of the entire project 
  • The tools required to build and maintain the app are mostly free, which further helps to lower the investment cost

 There are many advantages that can appeal to small scale business, especially the cost and time that one needs to build it. 

Disadvantages 

From a layman’s perspective, it’s natural to be tempted to build a hybrid app. However, it’s best to check the shortcomings involved too. Have a look:

  • The apps built on hybrid platform are not as aesthetically pleasing as native apps are
  • The user-interface across all app stores, including iOS and Android, will be uniform, which means that one may not even notice the difference between the two
  • Since these apps are only given access to restricted API’s of the device, the documentation is not as detailed as it should be
  • Hybrid apps rely on a native browser, which makes them slower in comparison to native apps
  • The speed of the app affects its overall performance and efficiency, ultimately causing disappointment at the users end
  • These apps fail to offer a complete set of features that native apps can offer 

Building hybrid apps can be extremely affordable but the look and feel of these apps are not as great as native apps. The sad part is that even a layman can point out the difference between the two. 

Which platform should you go with? 

It can be very difficult to ignore how smooth and easy the process of developing hybrid apps is. At the same time, you can’t ignore the fact that they are not the best in the class of app development. 

Native apps are built from scratch, which encompasses a different code for every screen on the app. The apps made on this platform are not only feature-rich but also the fastest compared to any other platform that exists. 

There is a significant difference in the cost involved in building both the apps. However, there is a possibility that you will end up spending more with passing years with hybrid apps than you would in the initial phase of building a native app. 

For businesses that can’t afford to build a native mobile app, can always go with a mobile app builder that offers converting website into app. AppMySite is a great tool that empowers businesses to create a native app on a very small budget, and surprisingly lesser time. 

Conclusion: Native apps over hybrid apps 

We started this post with an unbiased opinion for both hybrid and native apps. However, after discussing the pros and cons of both the platforms, we know the one that stands out. 

Hybrid apps may be the most affordable and quick option that you can go with, but you will have to compromise on the quality of the app. It is true that you can speed up the process of building an app, 

Native apps, on the contrary might be more expensive option to go with, but their performance is far superior. 

Small businesses may not always have a massive budget to invest in a native app. They can always go with AppMySite that can help in converting a website into an app through an app builder. You can enjoy the benefits of building a native app in a surpisingly small budget. 

AppMySite is a great WooCommerce and WordPress app builder that offers a burst of features for your mobile app. The app you create will be built on a native platform and in complete sync with your website. 

If you are still not convinced, get in touch with the team to know more. 

AppMySite  – Best alternative to BuildFire

AppMySite – Best alternative to BuildFire

The emergence of mobile applications has become a boon for businesses. Apps have revamped and advanced the world of technology, communication and m-commerce. Every business that is flourishing or is willing to flourish, is getting an app built to widen the reach of its products. If you tell stories and earn your living by providing infotainment through a website, a WordPress Mobile App Builder can amplify the reach of your creativity amidst your audiences. You can also convert your WooCommerce website to mobile app and win a greater number of buyers. Stay tuned and discover more about the best mobile app builder tool available online.

Why build an app with a DIY tool?

There was a time when building an app was a Herculean task and an extravagant affair. With the commencement of DIY mobile app builder tools, the need of expert coders and developers eliminated. Traditional methods of app building also required a lot of time. But, with the tools available online, the process has become more feasible and saves time and money.

However, it is important to find an efficient alternative as many tools are incapable of building a professional app and fail to deliver what they promise. Here, we are comparatively analysing two most popular platforms that offer app building solutions. This study will help you in finding the best native mobile app builder for your website.

AppMySite and BuildFire – The two players 

The market has plenty of DIY app builder tools, but only few can actually perform. AppMySite and BuildFire are two of the best app building tools available online.

Almost half a decade old, AppMySite has been in the market for quite sometime now. In this span of time, it has made a considerable mark in the market. With numerous happy customers and users across the globe, AppMySite is appealing more people with its maverick features and allegiance to customers.

BuildFire, on the contrary, has been in the run since a longer period of time. It offers many software solutions and app building is one of them. BuildFire is less like a tool and more like a service provider that caters to customers’ needs.

As we proceed, let’s discuss about the viable features of both the tools.

BuildFire v/s AppMySite – An insight

BuildFire – App building is one of the many solutions that BuildFire offers. In terms of mobile app development, it offers two options. A user can build an app himself or get BuildFire to make one. Although, it offers versatility in terms of the process of app building, the very purpose of finding a DIY tool is lost.

The website reads that the ‘build it yourself’ option is best for people who are well versed with website building templates and HTML &/or CSS. This implies, that it is not fit for a beginner who wants to build an app with little knowledge of the software and tools.

AppMySite – Unlike BuildFire, AppMySite provides more easy, absolute and crisp solution. It talks only about building a native WooCommerce app or WordPress app and delivers.

It is way less confusing and easier to build an app with AppMySite as the customer has clarity about the process. It does not ask for specific skills in users to build an app. ANYONE with basic knowledge of tech, can build an app with AppMySite.

Features to Behold

Website Interface

The BuildFire website is bulky, complex and information mongering. The customer might have to open many pages and go through unnecessary details before actually getting what he wants. 

However, AppMySite takes you to the app building process without much ado. The interface of the website is user-friendly and convenient. 

Customer Support

AppMySite customer support feature is a winning deal. Unlike BuildFire, that makes the process confusing with many questions unanswered, AppMySite offers ample support to customers. 

A friendly approach from the other end can ease your process and building a mobile app can become a cakewalk. AppMySite understands this and extends support through e-mails, chats and calls. 

Additional Perks

 BuildFire limits its perks and advanced solutions to other app building options that require help from their experts. However, AppMySite has no such opacity. 

Many features like free native app building and demonstration, social media integration, advance design and flexibility, multi-platform support, content management system, secure transactions, payment gateway integration, free push notifications and additional purchase options come in handy with AppMySite.

User Experience

As a website owner, one builds apps for customers and their experience matters. While apps built with BuildFire are good from e-commerce perspective, they lack the detailing. 

AppMySite builds apps that have unmatchable features and ease your users’ experience. The apps are intuitive and have a real-time sync feature with a supportive user interface. 

Marketing

The apps built with AppMySite have cross platform product menu. It is easy to publish an app with AppMySite. One can also analyse the user statistics on their AppMySite dashboard and use it to steer growth. 

With the Add-on features of AppMySite, customers can promote their apps on stores and be ahead of their competitors. BuildFire is confined and solely dedicated to the mechanism of app-building. But, AppMySite has a wider approach for long term customer satisfaction.

Pricing

The pricing plan of a DIY app builder should be affordable to serve the very purpose of it. A heavy, or unclear pricing plan is bound to turn off customers and make them bounce off. 

BuildFire has multiple app building options and complex pricing plans that can lead to confusion and hence result in a costly affair. 

However, the pricing plans of AppMySite are affordable, flexible and transparent. You just need to choose your platform and subscription plan according to your needs and proceed to publish the app.

CODA – Final Word of Wisdom

In this comparative analysis of the two most popular DIY app building tools, we have delved deep into the study of features. In conclusion, we can say that BuildFire has a versatile and varied approach towards building app for its customers. However, due to lack of coherence and clarity, it can become bewildering. 

On the contrary, AppMySite offers a focused and streamlined solution as a DIY mobile app builder. It is equally suitable for beginners and for people who are tech-savvy. 

We have listed the salient features of AppMySite and Buildfire that can help you in choosing the best. If you are in pursuit of a dedicated platform that curates exactly what you want, AppMySite can be more helpful. Choose the native mobile app builder that offers a holistic solution to your app building needs. 

How mobile apps can transform the fitness industry – build a mobile app for fitness club

How mobile apps can transform the fitness industry – build a mobile app for fitness club

Mobile applications are penetrating every sector, from small to large. And, the fitness industry is no longer an exception.

If you are a personal trainer or running a gym and you owe a website, turning your website into an app can help you stay in the game.

Building a mobile app does not concern the scale of the gym. Whether your gym is known for weightlifting, boxing, martial arts training (mixed), swimming, CrossFit or other fitness specialities such as, Zumba, aerobics and yoga, all fitness activities should be listed on your mobile app.

Either you are a solo trainer or own a chain of gyms across the country, you will definitely need an app to let people know about your gym.

Luckily, if you have identified the possibilities of getting an app, find AppMySite – a mobile app builder for WooCommerce that can empower your fitness business. Around 58% of people with a smartphone download an app related to health and fitness every minute. So, why are you not harnessing this possibiity?

If you are on the fence about building an app for your gym, we will help you improve your gym app, get you more customer engagement and increase the number of app downloads.

Here are a few tips that let you know how your app can be used to make more money. Have a look –

Mobile apps help in acquiring new customers 

Consider your existing target market and customer acquisition strategy. We can bet that your current and prospective customers must be tech-savvy and use mobile applications regularly.

Having a mobile app can help you connect with more people even before they step into your gym. Have a look at how the vast majority of people discover apps.

People are browsing the play store and app store on a daily basis to fulfil their basic needs that can create a more extensive exposure for your gym.

Take your current customer acquisition strategy into consideration. This strategy may include getting customers to sign up for a gym membership.

For instance, customers walk through your doors and seem interested. You can give them a gym tour or you may rely on your staff to give these interested customers a great visit experience and pitch a valuable offer. However, if your staff is not trained and something goes wrong during the tour, it could turn people away from joining.

Added to that, sometimes, people get afraid of being judged and this can be one of the primary reasons that they do not prefer to go to the gym. Also, a personal trainer in a great body shape giving gym tours can also hurt the self-esteem of someone who may want to join. These potential customers may feel like they are out of place and will not fit into the gym environment.

Even if the gym tour goes well, the new customer has to sit for hours to undergo a lengthy sign-up process. Above all, gyms become intimidating for a prospective member to join.

In that respect a mobile app can play a critical role in acquiring new customers to the gym. Your prospective customers can now discover your gym and sign-up without having to come into the gym. Pictures and videos added to the app, help you showcase a virtual tour of the gym. It becomes convenient for your customers to choose you.

With a mobile app, you do not need to worry about wasting time on giving gym tours to customers and having to staff extra people for the sales team. Your employees can spend their time doing other tasks instead.

It may also be possible that people do not even know about your gym before, but your gym app discoverability helps them to look for you in the Google Play Store or App Store. This can help them in connecting easily with you.

If your gym is in niche markets, a mobile app can improve your gym’s reputation in the market.

People generally read reviews before downloading an app. Therefore, if your app has good ratings and reviews, they are likely to download your app.

Mobile apps can improve customer experience

If your customers get registered with your mobile app, they do not need to carry a key tag or membership card during their visit. Hence, it is more convenient for your regular gym members.

Adding payment methods within the app help customers to switch from cash to credit/debit card. Giving multiple payment option improves customers’ experience.

For instance, when people don’t want to bring their wallets with them to their work out session, they feel more secure about having an app instead of giving their credit card information to one of your employees at the gym.

Besides payment methods, lots of gyms post their classes on the wall or print flyers available for members to take home. However, these flyers can get misplaced quickly and won’t be available in any of the members’ pockets, like a smartphone. Also, sometimes classes get cancelled or an instructor gets changed owing to circumstances.

While updating such schedule changes on a piece of paper is tricky, building an app can make your job easy. It can give relevant information to your gym members on time. It would be fruitful for you and your members as well.

Uploading a weekly schedule within the app and updating it regularly helps your members know about all the classes they may join. Therefore, creating a mobile app for the gym would be a great idea.

Let’s understand it better through the example of leagues. Members can use this platform to manage leagues, such as basketball or racquet ball. Users, who have interest in the teams, game schedules etc., can also participate in these leagues and can keep themselves updated with everything else that they need to know through your app.

If you still want to improve your customers’ experience, you need to know why people consider joining the gym in the first place. There can be many reasons like the desires to get in shape, lose weight and to be fit.

Some people use wearable technology to maximize their fitness experience. It has been estimated that there will be around 560 million units of wearable devices by 2021.

Moreover, if your app can support these wearable devices, it will be great for your customers. Members can track and monitor every workout and can always refer back to this information. This can give them a more personalized workout experience.

Leverage other mobile apps to promote your brand

When you look around your gym, how many people do you find using their phones during work out?

If members are not in the middle of a set (crunches, push-ups) or taking a class (Zumba, Aerobics), we can bet they must be staring at their phones.

According to a study, more than half of the gym members use their phones during a workout. From checking emails, chatting with friends, listening to music to posting workout pictures on their social media accounts, they might be doing almost everything while running on a treadmill.

People also like to post their workout pictures on social media that makes them popular among their friends.

In research conducted by the Dominican University of California, 70% of people who shared their fitness goals with family and friends were able to reach their objective. In addition, 35% people couldn’t achieve their objective because they didn’t share it with their friends.

Your members, for instance, are posting pictures of their workout sessions, its progress and even telling their social media followers about their diet. They want them to know, how to get prepared for such workouts. This results in increasing your gym discoverability among many others. For more exposure, you can encourage your members to give you free advertising through user-generated content.

Besides, if you want to brand your gym, you can have a look at the Instagram account of LA Fitness that helps you know how they were able to increase exposure, create brand awareness, and engage with their members.

You can also sign-in to social media accounts to drive traffic to your mobile app and get more downloads, and use these accounts to run contests, giveaways, and other promotions. In this way, you can encourage your members to use your app and other mobile apps while they are working out at your gym.

Micro-influencers thrive using mobile content

Try to identify your potential customers with lots of social media followers.

Once you classify these members, you can use them as a promoting tool that enhances your brand name and influences your marketing content. Also, these members must be active on social media platforms, so get them on your app too.

Hiring a micro-influencer can also help you promote your brand without spending much on promotions. Rather than paying them, you can try to negotiate a discounted membership or a couple of free months of subscription. All they need to do is to post pictures and videos on their social media accounts to promote your brand and mobile app.

James Tollefson’s Instagram account is an excellent example of this strategy. James is a fitness enthusiast with nearly 14 thousand Instagram followers. Influencers like him are great for promoting your gym and the app.

It has been observed that about 82% of people are likely to follow recommendations from micro-influencers. Therefore, they have higher engagement rates with a huge number of followers.

Getting your gym and app promoted using a micro-influencer can increase buying conversions by more than 22%.

You can also scan through social media posts to see who is posting pictures and videos at your gym. If you discover that some members have tons of followers, reach out to them and see if they would be willing to work with you to promote your gym app.

Videos can help improve customer engagement on your app

Building an app is only the beginning. Assure that you have got relevant and legitimate content on your app. Do not just build the app and forget about it. Upload pictures and videos daily to keep your content fresh and engage users.

You can explore several options here. Consider using videos to show different workout demonstrations and explaining how to use proper form for various exercises, lifts, and other fitness moves. You can even try to hire a micro-influencer, as discussed above, to participate in these videos.

Videos are a great way to promote your brand. If you have a small gym or practice on a private basis— broadcasting classes via live video through your app to influence your customers can help a lot. Live video is an even more effective approach than using social media posts as a promotional method. These videos for your mobile app can also be used for other content.

You can also add the same video demonstrations to your website, social accounts, and even include them in your email marketing strategy. Besides videos, you can also use your training staff to demonstrate fitness activities.

Using all these platforms can help you promote your brand, increase customer engagement and encourage them to download your app.

Establishing a fitness community

Your members are coming to the gym for healthy living, improving body structure, and maintaining a healthy mind. Your mobile app can serve as a platform to connect you and the fitness enthusiasts together and enhance their experience.

Allow your members to upload pictures, videos, and success stories on a fitness community through your app. The videos can become an excellent marketing strategy. Your registered members can also track their workouts and offer advice to new or other members.

These app features will add a social element to your app and give people a reason to come back every day to see what their gym friends are saying about them. It can also serve as a motivational tool for your registered members, and help you establish a fitness community.

Use your app to upsell and make more money

Discounts and other promotional offers via push notifications can help you upsell your mobile app to fitness enthusiasts.

You can try to get more people to pay more money by signing up for certain classes. However, consumers are more likely to respond to push notifications that include special offers and promotions. You can also promote products like t-shirts, hats, backpacks, and other merchandise and make them available for purchase once they sign up at your gym.

Drive sales by offering discounts for protein shakes, smoothies, and energy bars to your registered members. All the extra sales can increase your gym revenues and annual profits.

Building up a marketing strategy that encourages people to pay for merchandise or items at the juice bar will increase your brand visibility in the market. Use your app to build the strategy and make the most of it.

To conclude

Your gym really needs a mobile app.

A mobile app for your gym will help you get more customers and make the sign-up process even easier.

You can use the app features to improve your customers’ experience with the gym app. Understand how your potential customers are using other apps while they’re working out and leverage that behaviour to drive downloads to your gym app.

Working with micro-influencers can help you promote your gym brand as well as your mobile app.

Also, setting up a community board in the app can help your users to communicate with each other regarding gym activities and workouts.

Uploading content on social accounts gives motivation to more people to sign up through the app. You can even upsell your app users by promoting merchandise, food and drinks of their favourite characters (comics or movies) via push notifications from your app.

Fitness enthusiasm is brimming like a river and the industry is changing rapidly. Therefore, if you cannot keep up with the trends, it’s going to be tough for your business to survive and move forward in this industry.

Building a mobile app with one of the best online app makers, like AppMySite, can help you increase profits and improve your gym members’ experience.

Healthcare mobile apps : Providing solutions to overcome medical challenges

Healthcare mobile apps : Providing solutions to overcome medical challenges

The nature of business of the healthcare industry is very sensitive. Finding a digital platform that can help them organise their daily operation is a very intricate process.

This process can be simplified by integrating a mobile app as a part of their business model. According to a recent research by Software Suggest, doctors and administrative staff believe that mobile apps can improve their productivity and also enhance the overall experience of the patients.

This industry includes pharmacies, medical clinics, hospitals and pathology laboratories. Mobile apps are helping pharmacies maintain their inventory along with organising the record of their customers.

In clinics, it has become easier for doctors to treat numerous patients in one go, saving patient’s time from waiting in long queues. This has also generated an alternate revenue for doctors who can be active for immediate consultation for the patients.

With the help of mobile apps, hospitals and pathology labs have been able to smoothly manage their appointment and availability of doctors. Mobile apps have extended a way out for doctors, patients and administrative staff to solve intricate problems with ease.

Let’s dig deeper to find the solution provided by medical apps:

Access patient’s history instantly 

Maintaining records of a thousand patients has never been easy. Hospitals and personal clinics have always struggled to get immediate access to the records.

The eventful schedule of doctors restrict them from streamlining their daily operations and remembering each patient’s history. In simple words, it is almost impossible to keep the record of each patient mindfully.

Mobile apps have eliminated the need for healthcare service providers to manually track patient’s information. By keeping the data within reach, it is easier to offer instant treatment to critical patients.

We know that mobile apps are cloud-based. That makes it easier for the patient and the doctor to pull out necessary information at the time of checkout. It means, both you or your patients will never have to physically keep or carry medical records.

Digital records can be accessed at any time, from anywhere. To try how integrating a mobile app enhances management of data, healthcare providers can always use an app builder online. It will be an affordable option, provided, they have a website.

Suggestion read:

Control administrative management

The overall management of a full-fledged hospital can be a nightmare if the right tools are not deployed. If the operations are automated through a digital tool, the cost of deploying human resources can increase massively.

Managing the pharmacy, patients’ records, doctors’ schedules and staff, are all critical elements that contribute in running a hospital seamlessly.

Mobile apps came into play to eradicate human errors. Hospitals that integrated mobile apps as a part of their management tool, saw significant improvement in effectively enhancing the overall operations.

For instance, hospital staff can keep a real-time check on the medications of admitted patients.

From the patient’s perspective, they can conveniently book appointments by tracking the doctor’s schedule on their app.

Enhance patient experience 

We discussed in the previous section how the hectic schedule of the doctors, come in the way of treating numerous patients in one slot. In the same light, we can understand that both the parties find it hard to connect through phone calls on a regular basis.

For intense treatments, it is necessary for doctors to instantly provide remedies. Mobile apps have helped doctors of all expertise, overcome this challenge by staying in touch with their patients real-time.

The support features of mobile apps include instant chats, notifications and calls that connect both the parties within the blink of an eye.

Healthcare service providers are moving away from conventional methods and are adapting to advanced technical tools to provide better services to their customers.

Fostering healthier way of life

While maintaining a healthy lifestyle is in the hands of an individual, an external influence plays a significant role in encouraging it. We are not just talking about tracking the steps or checking the pulse rate. There is much more to this dynamic.

Mobile apps can be a game changer for nutritionists or dieticians. If nutritionists already own a website based on a subscription model, they can also use a WooCommerce mobile app builder to make their own app.

This can be a great way to cater to a larger audience that prefers using mobile apps over desktops. Additionally, staying in touch with the customers and offering a real-time update of their progress can be seamlessly managed through the app.

Some of the nutritionists who already have an app, have also travelled the extra mile by keeping healthy recipes as a feature of their app.

Customers can access their diet through the app in the absence of internet.

You can provide support to the customers through chats or emails by addressing their queries regularly.

Give digitalized access to reports 

Collecting medical reports was a challenge until pathology labs introduced digital reports which were sent through e-mails. However, accessing these reports was almost impossible in a no-network zone.

Healthcare set-ups went a step further by creating mobile apps. These apps have simplified the process of collecting reports and sharing it with the doctor.

Besides getting instant access to reports, patients can also view them and download them in the absence of internet. Thanks to the cloud-based technology, it is all possible now. Some of these apps provide an initial feedback to let patients know if their vitals are not sound.

Claim medical insurance 

Chasing insurance companies for a medi-claim at the time of discharge can be painful. The process can be intensified if you don’t find the insurance policy number or paper at the time of the admission.

To offer utmost comfort to the customer, insurance companies are either exploring options to build an app or already own one. Mobile apps, for this industry, will not only help in extending convenience to the customers but also save their time.

This also gives insurance companies a great opportunity to encourage customers to invest in their other policies too.

Most insurance companies already have a website but not an app. If you are one of them, convert your website into app through an app builder online.

Offer medical information

We discussed many options where healthcare service providers could streamline their daily operation and engage more business through mobile apps.

This section will talk about how technological advancement in the medical industry is proliferating and demanding doctors to stay updated.

There are many websites that cater to the most popular doctors in the world and offer in-depth information on advanced treatments through videos, content and slide shows.

If you are one of them, you can easily increase your reach by converting your website into app. All the information that was earlier on the web, can be on the finger-tips of your direct audience.

You can include blogs, latest researches, videos and journals on your app. Every time you add new information to your app, send push notification to the user to let them know.

Wrapping up 

Healthcare industry includes various service providers who have all benefited by building a mobile app. Hospitals could manage their daily operation and their staff, keep a check on the medication of the admitted patients and track the doctor’s schedule. All of this can be done through a mobile app. Diagnostic labs could move into digitalisation by giving access to customers to view their reports.

If you are a part of the healthcare industry and don’t own a mobile app, it’s time you consider building one. If you don’t want to invest heavily in the initial phase, try using a WooCommerce mobile app builder. This option is affordable and is less time-consuming.

Get in touch with App My Site to know more.

Appy Pie vs. AppMySite – a mobile app builder comparison

Appy Pie vs. AppMySite – a mobile app builder comparison

Creating a website is no more a puzzle today. But, is building a mobile app as easy too? Can you build a mobile app without having a clue about programming languages?

With the advancement of technology, many mobile app builders offer their best app building services without any coding.

The future certainly has lot more in store. However, for now, we will discuss the two most used app builders. Have a look:

App My Site and Appy Pie are two of the most popular app builders out there. These app builders are relatively building a mobile app in no time.

With both App My Site and Appy Pie, you can start with a subscription pricing plan to build an app for your business. Both have different pricing plans to fit a range of business needs. Both the tools have many features that provide a high-quality user experience.

However, if you are struggling between App My Site and Appy Pie, you are at the right place. Go through the comparative analysis listed below and choose wisely.

We will help you review their features, pricing and other details that makes them unique. Let us take the comparative tour –

Appy Pie – Apps for Everyone

Launched in the year 2014, Appy Pie has delivered about 2 million apps. In fact, the company calls itself ‘the fastest growing cloud-based mobile app builder software’. You must be wondering how this app maker manages to take such a big slice of app builders’ market.

In a quick glance, know the two most important reasons behind their success.

First, they offer a free version and claim that you can integrate impressive features and promising services. It tends to support a ton of features like CRM and Augmented Reality.

However, if we are speaking of reality, we have seen that these features are deceptive. While the site is good enough for building a basic app, for having more advanced features, you have to rely on third-party solutions and pre-made templates that are far from remarkable.

You must be wondering if it is worth creating your mobile app with them. We have listed Appy Pie’s pros and cons below to help you sail through it:

Appy Pie – Pros

1. Ease of use:

Appy Pie offers user-friendly and easy-to-use app building platform. You can click on ‘pages’ to enable certain functions within the app. If you want to have a basic app, you can create it in minutes. Moreover, you can build the app and preview a basic version of it from their web page, without signing into the account.

2. Features: 

Appy Pie also gives you the option to add a significant number of features or pages for your app. These features are listed under categories viz., Social, Commerce, Contact, and Information. Most of them can be added directly, but the ones that are left need to be added through third-party integration.

3. E-commerce and Marketing: 

With Appy Pie, you can easily create an in-app store, or link it to the existing store on many platforms, like Shopify, Etsy, Amazon, and more. They also offer members’ cards and loyalty programs. Along with these marketing tools, Appy Pie also provides analytics of the app.

Appy Pie – Cons

1. Advanced features: 

Appy Pie claims that you can build an app at par like Uber or Tinder. This is plain theory. In reality, you will need to integrate your app with external third-party developers. Google Firebase, PubNub, GrubHub, or Vuforia come as a surprise as external mobile app developers. In addition, some of these external services are expensive. Users availing these services from Appy Pie might feel duped.

2. Design and Flexibility:

Appy Pie uses a bit dated template (s). All the published apps of Appy Pie tend to look the same. You can only tweak a few things like the background images and layout options, but cannot go beyond this.

3. Poor UX:

The user experience with Appy Pie mobile apps is frustrating. They have made loads of efforts with their tutorials, but one can still be left with tons of questions while building an app with Appy Pie.

Now that you know the pros and cons of Appy Pie in terms of features, let’s go through their pricing plans –

Appy Pie – Pricing

$29/app/month        Basic (Ad-Free Experience)

  • Supports Progressive Web Apps and Android platforms only
  • No premium feature
  • Unlimited app editing
  • 5000 push notifications
  • Customer support through e-mails only
  • Appy Pie branding

$57/app/month       Gold (Best Value)

  • Supports Progressive Web Apps, Android, and Apple platforms
  • Premium features
  • Unlimited app editing
  • 25000 push notifications
  • Customer support through e-mails, chat and call
  • Appy Pie branding

$85/app/month        Platinum (Most Popular)

  • Supports Progressive Web Apps and Android platforms only
  • No premium features
  • Unlimited app editing
  • 5000 push notifications
  • Customer support through e-mails only
  • No Appy Pie branding

What we like: Appy Pie offers interesting niche features as well as many integrations that are good to use.

Needs improvement: Appy Pie proposes poorly designed icons and templates. Mobile apps appear as an amateur and become unresponsive at times.

App My Site – A Feast of Features

Launched in the year 2018, App My Site is the simplest, fastest and most efficient online app creator for your existing e-commerce website. App My Site offers e-commerce solutions for online businesses to engage in new and returning customers by building a versatile mobile app.

It has published around 30,000+ mobile apps built on a variety of platforms. Also, it has solutions for all leading CMS websites and e-commerce platforms. Besides helping businesses to expand their reach through a mobile app, it also creates seamless, aesthetic, and intelligent mobile applications to make these businesses future-ready.

App My Site offers advanced features and believes in changing the way people create an app from the website.

Are you willing to take that opportunity? Turn your website into an app with the native mobile app builder to ensure that you do not lose your potential customers and lag your competitors.

Here’s a sneak peek of what App My Site offers to industries to evolve their businesses. Let’s get started –

App My Site – Features

1. Free app-building:

With App My Site, you can build a mobile app free for your business with ample features to increase your customer engagement.

2. No coding required:

With App My Site, you can create an app without any coding or technical skill. Anyone can convert their WooCommerce website to a mobile app with this tool.

3. Flexible subscription plans:

App My Site offers flexible pricing plans and easy subscription models that do not burn a hole in your pocket.

4. Quick app delivery:

One of the most exceptional features is quick delivery of mobile apps. App My Site delivers fully-functional and thoroughly tested mobile apps in no time.

5. Appealing native apps:

App My Site builds WooCommerce native apps for both Android and iOS operating environments to give customers a premium experience and to meet their satisfaction.

6. Social media integration:

App My Site allows businesses to integrate their social media handles into the mobile app to promote their brand extensively.

7. Multi-platform support:

A WooCommerce mobile app builder supports multi-platform operation to convert your website into native apps for both Android or iOS.

8. Smart search filters:

App My Site features smart filters and intelligent sort and search options. These options enable users to find relevant products in the app.

9. Layered navigation:

With a smart user interface having well-planned navigation, you will have a user-friendly purchase and browsing environment in your mobile apps

10. Content management system:

You can add as much information about your business, or publish blogs as you want on your website to engage customers.

11. Safe and secure transactions:

App My Site incorporates a seamless integration of payment gateways in your app to enable users to make safe and secure transactions.

12. Completely in-sync with your website:

Mobile apps built with App My Site are a complete reflection of your website. It simply means that whenever you add or delete something from your website’s backend, it will reflect in the app in real-time.

13. Unlimited push notifications:

By building your apps with App My Site, you can reach your target audience with easy-to-send notifications. You can send infinite personalized push notifications and enhance your customer engagement to the business.

14. Other premium features:

While creating an app, you will get a wide range of features, such as in-app purchase, push notifications, payment gateway integration and much more.

Level up your business with mobile apps built with App My Site. Let us study the App My Site pricing plan:

App My Site – Pricing 

$70/app/year      For Android apps (Best Value)

  • Native, responsive, and fast-loading Android app
  • Sign-in with social media enabled
  • Unlimited push notifications
  • Layered navigation
  • Complete sync with your store
  • Safe and secure transactions
  • Customer support through e-mails, chats, and calls
  • Quick app delivery time
  • No App My Site branding

 $70/app/year      For iOS apps (Best Value)

  • Native, responsive, and fast-loading Android app
  • Sign-in with social media enabled
  • Unlimited push notifications
  • Layered navigation
  • Complete sync with your store
  • Safe and secure transactions
  • Customer support through e-mails, chats, and calls
  • Quick app delivery time
  • No App My Site branding

 $90/app/year     For both Android and iOS apps (Most Popular)

  • Native, responsive, and fast-loading Android app
  • Sign-in with social media enabled
  • Unlimited push notifications
  • Layered navigation
  • Complete sync with your store
  • Safe and secure transactions
  • Customer support through e-mails, chats,
  • and calls
  • Quick app delivery time
  • No App My Site branding

What we like: App My Site is the best mobile app builder for WooCommerce and WordPress and is coming up for more, like Magento, Shopify and so on.

To sum up

We have seen that Appy Pie offers decent basic features for an app. With its easy-to-use platform, you can even create an app in minutes. That is quite impressive, but in particular, if you want to create an advanced in-app store for your business, Appy Pie fails.

Appy Pie’s app editor does its job if you are happy with mobile app’s dated designs. Also, if you are searching for the finest-looking app designs and templates, Appy Pie is not for you. Similarly, some UX choices of Appy Pie do not make sense in app-building. For instance, if you have to edit certain settings in the app, you will be unable to do that.

While Appy Pie has introduced video tutorials on how to build apps using their platform, one should still be cautious while creating a mobile app with them. This app builder makes a lot of promises, but one cannot create the next Uber, Airbnb, or Tinder, as promised by them.

Appy Pie is an old name in the industry, but it doesn’t offer a lot of features to implement directly to the app. One needs to deal with third-party integration for that. Also, these features are not worthy enough to invest hundreds of dollars for building an app with Appy Pie.

We would like to suggest that they should concentrate on fewer features, instead of adding new ones all the time.

Contrary to its competitor, App My Site is a simple yet efficient online app maker. It helps you build native mobile apps for both Android or iOS platforms. Use App My Site and elevate your business to outperform your competitors. All the CMS websites and e-commerce platforms can make their mobile app with App My Site’s advanced mobile app builder solution within a few days.

App My Site can be your best bet for building a mobile app for FREE. It is one of the rare app builders that let you build your app for free. Whether it is a web app, an Android app, or an app for iOS, it suits all.

With unique features and shoestring pricing plans, App My Site is a clear winner here and certainly the best alternative to Appy Pie.

Still confused? Go through the differences between Appy Pie and App My Site again, and make a choice of the best WooCommerce mobile app builder that helps you stimulate your business towards progress.

Convert your WooCommerce website to a premium native mobile app and get exclusive features integrated into it.

To know more about mobile app building with App My Site, drop us a line or query at our ‘Contact Us’ page today!

Explore the salient features of AppMySite WooCommerce App Builder

Explore the salient features of AppMySite WooCommerce App Builder

The intricate and technical process of building an app can become a cakewalk with the right assistance. The salient features of AppMySite are designed to help you convert website into an app in the most seamless way possible. Businesses are now enhancing their online presence by converting their WooCommerce website into app. It is the features of their apps and the ease of usability that makes them stand out. Read and find out how you can make the best use of a mobile app builder for WooCommerce.

Versatile WooCommerce App builder 

Best mobile app builder

AppMySite WooCommerce app builder is a versatile and pocket friendly alternative to all the app builder services available online. It covers all the necessary features required to build an app from the website. You can easily get your app for android and iOS without dealing with the nuances of coding. Building a mobile app from WooCommerce website had never been this easy.

When looking for the perfect app maker, ease and quality should be the priority. AppMySite WooCommerce app builder service assures quick delivery and consumer-friendly experience. The enviable features cover a wide range of areas. These features make AppMySite the wholesome solution one requires to convert website into app

Economical Pricing Plan that assures value for money

Mobile app builder

Budget is the first ladder, when scaling the journey of an app building. It is important to find an economical alternative that does not dig a hole in your pocket. The pricing plan of AppMySite has been made with great precision.

The packaging encompasses all the features that help you build an outperforming app. All this is done at rates that do not make it an extravagance. You can easily choose a yearly plan or opt for a lifetime plan and relax.

Build a native WooCommerce app and scale from scratch to sky

Native app builder

AppMySite offers native app building solution. It means that your app has more features and is more convenient to use. Native apps have multiple advantages over Hybrid and Mobile Web Apps. 

Native apps are built from scratch and are developed according to the operating system.

Native WooCommerce apps outperform the other two options. They have a considerable higher performance efficiency and add to your credibility. AppMySite is your most suitable aid if you are looking for a budget friendly native WooCommerce app builder.

Real-time sync with website for immediate upgrade

WooCommerce app builder

In this era of internet revolution, being real-time is a necessity. AppMySite understands its importance and offers real-time sync feature for apps. It means that any change made on the website will instantaneously reflect on your app. All the updates regarding products, offers etc., get updated on the app parallelly. It makes your app collaborative of the website and thus enhances the performance.

Real-time sync keeps your app up to date. This feature allows your customers to enjoy a hassle-free experience when exploring the app. Get your app built by AppMySite and don’t let them miss out on any feature, offer or product. 

Engaging User Interface keeps consumers tied to app

Best native app builder

Ever wondered why few apps keep you engaged for longer time and make you come back every time? It is the interface that makes an app alluring and easy to use. The interaction of the customer with the app depends upon the interface. A user-friendly interface ensures that customers engage more with the app and spend quality time on the app. 

Apps built by AppMySite have a visual and aesthetic appeal. The elements that appear on the screen are easy on the senses and offer an enriching experience. 

Social Login enabled for personalized experience

Turn website into app

Apps with social login feature appear to be more dynamic and are easier to use. AppMySite incorporates the feature of social login to simplify the process of login for costumers. They can use their social media accounts to log in to the app. 

It is tedious for new users to create a new account for every platform they want to use. AppMySite ensures that your customers don’t feel the same. In turn, the information received by you is often more credible and authentic. This helps you in gathering genuine data for user analysis. By using existing login credentials, the app makes the process easier for the customers.

Cross platform product menu that widens the options

The debate between mobile users about android and iOS is unending. However, you can have an app that allows any user to avail your services. AppMySite ensures that your products reach a wider consumer base irrespective of their operating environments.

Apps built by AppMySite can work on different platforms or operating environments. The apps suit both android and iOS environment and the data is customized accordingly.

Cross platform product menu widens the options and expands your user bank. 

Smart Product Searching & Sorting for smart shopping

When shopping online, the field is vast and there are numerous options available. Filtering products and choosing the best can be a herculean task. The e-commerce app should be capable of guiding the customer itself. 

The apps made by AppMySite act like a smart shopper and help you choose what you want. The product searching and sorting feature is smart and easy to use. It helps the costumers achieve desired results and buy the best products for yourself and your loved ones. 

Intuitive and fast, it is the brainy alternative

WooCommerce mobile app builder

The app is as smart as your phone and helps you by doing most of the things itself. Your customers are using apps as going to shopping and ransacking the favourite counter is a task.

The app built by AppMySite works intuitively to make the experience breezy and easy. With little inputs from the customers, the app will be capable of getting them the best. 

Efficient check out cart that steers happiness 

Best WooCommerce app builder

Shopping is like buying happiness! But, with AppMySite, shopping also brings ease and satisfaction. With our efficient check out cart, the products are aligned and stored well. The cart full of your products is sure to steer your customers’ happiness in the right direction. 

Paying is playing, with multiple options at the payment gateway

App builder

The more, the Merrier! Allow your costumers to buy happiness in ways they want to. Apps built by AppMySite incorporate multiple payment options. It makes your app competitive, desirable and user friendly. 

Integration of multiple payment options caters to the varied needs and suitability of your customers. Adding multiple options can enhance the experience of your users. This helps in growth of your revenue and customer satisfaction. 

AppMySite makes app publishing easy

Best mobile app builder

When aiming to convert website into app, publishing is a concern. However, with AppMySite it is easy to publish an app and to optimize it to a great extent. Publishing app is easy and seamless here. 

It can easily be made available across multiple platforms. The easier the publication, the faster and more viable the distribution can be. The apps can then easily be downloaded, installed and used to the customer’s satisfaction. 

Study your consumer strength with app user analytics

Best mobile app builder

As they say, in the age of information technology, data is the winner. Studying the performance of your business through the app can help you move in the right direction. It can improve your business and brand reputation.

It is significant to study and analyse the app users to have a hold amidst them. When you convert your WooCommerce website into app with AppMySite, you can study your user strength and scrutinize it. The app user analytics helps you analyse your users. Use the tools to improve your brand’s listening ability and grow your revenue.  

Use the best Mobile app builder for WooCommerce

It is important to understand the need of your customers and the scope of your brand. This will help you in building the best app for your e-commerce website.

So, build mobile app for your e-commerce website without much ado. Fetch the best mobile app builder for WooCommerce website and get the job done. 

 

How App Store Optimization boosts the ranking of your mobile application 

How App Store Optimization boosts the ranking of your mobile application 

Make your own app with App My Site: Building a great mobile app is not enough to outperform other apps that have a superior marketing strategy. 

Like websites are promoted on search engines through SEO, mobile applications can be discovered on app stores by optimizing the content. 

Suggestion read: The Importance of App Store Optimisation in App Promotion

Let’s get started to understand the factors that help in improving the visibility of an app: 

App title

If you are reading this post, you know it was the title that appealed to you. In the same way, you can draw the attention of your users through an engaging title. 

It is easy to create an impact on the users if you have an optimized title. By optimizing the content, we mean including a popular keyword in your title that users are looking for. 

You will get merely 30 characters for the Apple App Store and 50 characters for Google Play Store to put together an impressive title. We know it’s as tough as it sounds. 

Be mindful when you integrate keywords in the title of your app. Inserting too many keywords can also lead to a ban by the regulatory authority. 

Take the smartest approach to create mobile app title. Look for keywords that appropriately describe the purpose of your mobile app. 

Think of LinkedIn that uses – Connect, Apply & Find Jobs, hooking users instantly through its app title. You will see LinkedIn in the top 10 searches of the App Store when you type in “jobs” in the search field. A good title is certainly the biggest factor to influence the ranking of an app. 

App description

This is where most people throw a spanner in the works. While the app stores may overlook the quality of the content in your app description, your users wont. 

An ideal description of your app should include the features and advantages to the users. For both the platforms, App Store and Play Store, you will get 4000 characters to explain the functionality of your app. 

While the number may seem big enough, it is actually not. It will be difficult to convince someone to download your app in 500 words. 

It is best to avoid faffing and include content that the user is interested in reading. If they are already at the door, don’t tell them how important it was to reach you. 

Subtitle

This is a new feature that offers another opportunity to include your keywords. A subtitle is below the main title and is limited to 30 characters. 

Include a keyword and the highlight of your mobile app to promote it.

App Icon

App Creator

Yes, your users will find you through your app title but they will only click to download your app if you design an attractive app icon. 

Making a visual impact on the mind of the users is as important as creating good content. You can draw a significant audience if the face of your app is appealing enough. 

While designing the icon of your app, keep in mind the image that you want to create in the mind of the users. Besides standing out among hundred other app icons, it should reflect your brand. 

Conduct a look test to see check if your app icon is considerably noticeable amongst other brands. Be sure you pass the look test before finally launching it.

App Screenshots 

Like we said in the previous section, creating a visual impact for the users is more likely to fetch you more downloads. App screenshots are the best medium to improve the optimization of your mobile app. 

Pick out your best screen from the app to offer a sneak peek to your customers. Additionally, include screenshots that display the features and the highlights of the app. 

For an e-commerce mobile app, your customers should be convinced that you offer multiple payment gateways, an excellent interface and a great collection. 

The screenshots may not be a great push for optimizing the app from the SEO perspective, but they will certainly invite more downloads, once you are on the top 10 list.

Ratings & Reviews

App Store OptimisationIt is easier to convince users to download an app that is backed up by good ratings and reviews. Good reviews and ratings is an indication to a trustworthy mobile app that users will be more inclined to download.

Additionally, mobile apps that is rated well and supported by customer feedbacks have a better chances of ranking higher on the app stores. Apps that have not been reviewed or rated by any user often lose visibility. 

Offer people a discount or loyalty points when they post a review or rate your app. This is a great way of making your customers happy and improving the chances of ranking higher on app stores. 

App Preview Video

At the end of the day, it is the downloads that matter the most. Engagement of relevant customers will increase your sales and improve your ranking on an app store 

A preview video is a great way to convert users who are unsure of their decision to download your app. It has been a proven fact that apps that use impressive screenshots and preview videos have higher chances of converting customers. 

You can add a video that ranges from 15-30 seconds to show the purpose of your mobile app. 

Both Google Play and App Store take into account the downloads of your app to offer a higher ranking. 

Google Index

In most cases, whenever you publish an app on any app store, Google uses its crawlers to index the app URL after which it eventually starts appearing in the search results. 

However, if your app has not been indexed by Google for more than a week, it is advisable to manually get it indexed. 

It is important that your mobile app has visibility of the search engines to attract a chunk of audience who prefers using web browser for all their findings. 

App store update 

There is a high possibility that if you follow everything that we mentioned in this post above, your mobilenapp will rank in a matter of a few weeks. 

The next sustainability step involves updating the app to meet the compliance of the respective store. Simply improving the features or adding products will not be enough to keep your app updated. 

Since your ratings will be revised after the launch of a new version of your app, make sure you include every detail of the new features your app will offer. 

This will also give you an opportunity to add newer keywords for better SEO results. 

Keep yourself updated of the store policies to ensure your app is usable even when the regulations change. 

App Category

Whether you are building your app through the best app builder or through a development company, it is important to ensure your app is published on a relevant category. 

Publishing an app is not possible if you are from a non-technical background. Do some research yourself and let the development company know what category your app will be published in.

This not only exposes you to the right audience, but also cuts down competition from irrelevant industry. 

Wrapping Up 

There is a massive competition to rank well on the app stores presently. To be able to stand out among a myriad options, it is important we optimise our mobile apps and invest in a good marketing strategy. 

If you have lesser time in hand and you are in the process to Convert WooCommerce website to mobile app with App My Site, you can always choose the add on package for App Store Optimisation which will optimise your mobile app pre-launch for enhanced ranking on respective app stores. 

 

Popular industries that created mobile apps in 2019

Popular industries that created mobile apps in 2019

Most business owners who are on a path of their entrepreneurial journey, are either building a mobile app or are exploring options to create one. Mobile applications are not a short-lived concept and will probably continue to be popular until we don’t stop using our smartphones.

Not only have mobile apps added value to businesses, but they have also become an undivided part of all progressive businesses that look forward to sustainable growth.

Every business, irrespective of the niche they cater to, should own a mobile application to sustain and grow because the customers demand so. Presently, customers expect to download a mobile for any service they are seeking.

Looking at the popularity of mobile apps in the year gone by, let’s see which industry adapted to this change to grow substantially.

Food Industry 

restaurant app builder

Zomato, Food Panda and UberEats developed mobile apps to drive more business for restaurants and to provide doorstep delivery to the customers. The launch of these mobile apps proved to be a game changers for the food industry and inspired many to build a one for their business.

Most entrepreneurs who own restaurants, cafes and food delivery trucks, instantly wanted to follow the lead generated by these top-notch brands. The reason was simple, a mobile app would not just offer an excellent experience to the customers but also save them from taking orders on the phone. A lot of operations which earlier required human attention could easily be managed by these apps, creating an efficient working environment for the entire staff.

Additionally, restaurants could attract more customers by offering more discounts and coupons through these mobile apps.

Suggestion Read: The ultimate guide to making a successful restaurant app

Entertainment Industry 

music app builder

Entertainment is probably one sector where people spend most of their time on their phones. Spotify is among the biggest names in the online music industry, allowing people to effortlessly stream their favourite music for free. Netflix launched its iPhone app in 2011 and has significantly grown ever since.

According to a research by TechCrunch, 57 per cent millennials use more than 2 mobile apps to stream their favourite music online. That’s a big number!

Businesses that own a radio channel or an entertainment website and are hoping to tap their target audience, it’s time they turn website into app. It is now possible to convert a website into a mobile in a code free environment, on a smaller budget and much lesser time.

Religious Organisations

religious online app maker

In the hustle of our daily routine, we often fail to make time for religious activities that constantly creates guilt in our heart. The busy routine of people, especially the ones who live in cities, makes it utterly difficult for them to visit the Church and follow the sermons of the pastors and priests.

To overcome this challenge and to help connect with a larger audience, religious organisations invested in building mobile apps. With the help of mobile apps, these organisation could break the location barrier and helped members of multiples churches stay connected.

Some of these apps also allowed members to make donation from within the app. Additionally, it was easier for organizers to plan an event through the app by inviting all members through push notifications.

Social Networking

social networking app

Social media has brought people from different parts of the world together, which connected them through their common hobbies, interests, work, dating status and more.

When we think of social networking, we only think of big names – Instagram, Facebook and Twitter. However, 2019 witnessed mobile applications that were launched on a much smaller scale but still became popular in their geographical regions.

Businesses came up with mobile apps that connected people of a residential community, where they could easily raise a request to see carpenters, house help, plumbers and more. It is not mandatory to spend a huge budget to build such mobile apps. You can simply take help of an app builder to create an app on a smaller scale.

Real Estate Industry

real estate mobile app

In the past, real estate businesses attracted customers by listing themselves on popular websites. This platform restricted the property agents from adding numerous images and content of the property they wanted to sell. Additionally, the process of renewing the subscription and paying more to stay on the top of the list was a pain.

To rise above this challenge, property agents started invested in building real estate app of their own business where they could list residential property, commercial offices, farms, all in different categories. Alongside, they could add images, content and reviews from existing customers.

Suggestion Read: Benefits of building an app for your Real Estate business

Wedding Planners 

Wedding planning app

Like other industries, mobile apps have gained a lot of popularity in the wedding industry too. Wedding planning became a digitalised process through websites and was mobilised with the help of apps.

The intensity of the planning that is needed in organising a perfect wedding can be taken care of by mobile apps. Not only have mobile apps made it easier for customers to plan their entire wedding on an app but also made it simpler for organisers to stay in touch with both their clients and the vendors.

From keeping a track of the appointments to select the most appropriate vendors, could all be managed by a single mobile app. Wedding planners that already own a website, can simply turn website into app that will bring together your clients and your vendors for a perfect wedding.

Suggestion Read: How a mobile app can power your wedding planning business

E-commerce Industry

E commerce mobile app

The change began when retail outlets were taken over by e-commerce websites, simply to provide more convenience to the customers. Most e-commerce businesses want to build a mobile application, irrespective of their popularity in the market. The truth is that mobile apps have empowered small establishments to compete with bigger brands.

Customers are happier in downloading a mobile app and shopping on the move rather than stationing themselves on a desktop. Convenience is above everything in the present, which is just what a mobile app does.

WooCommerce mobile app builder is the most talked about tool that businesses are going with, to convert their website into a mobile app. It is simple, code-free, affordable option that saves time.

Suggestion Read: Benefits of investing in a WooCommerce app for your retail business

Wrapping up 

A lot of businesses from different industries invested in building a mobile app and only saw a positive change in the overall growth. The reason is simple, customers prefer mobility above everything.

While it is important to build a business app, it is not necessary to pump in a big budget to develop one. You can always go with a WooCommerce mobile app builder to kick start the creation of your mobile app.

Drop in an inquiry on App My Site to build an app for your business today!

 

AppMySite – The Best Mobikul Alternative

AppMySite – The Best Mobikul Alternative

With rapid technological advancements in the industry and the breakthrough of mobile technology, everyone has got easy access to the internet. Worldwide mobile internet usage has surpassed desktop in 2016.

This has led to businesses launching mobile apps for their brands, which helps them capture greater markets and increase customer engagement and retention. There are multiple other benefits that brands avail when they turn their website into app, and this is especially true for e-Commerce businesses launching into the mobile market with their mobile apps.

Read more about the various benefits of mobile apps over websites here.

When we talk about e-Commerce websites, we cannot ignore WooCommerce, the ultimate platform to build e-Commerce websites. With over 75 million WooCommerce websites online, every WooCommerce business wants to convert their WooCommerce website into mobile apps.

This has led to a rise of multiple mobile app builders which this makes it very difficult for businesses to select the online app creator to build their WooCommerce native app, as this app will be the face of their brand in front of their audience.

This article will help you understand why AppMySite WooCommerce app builder is the best bet when compared with Mobikul, which is another renowned name in the industry. AppMySite offerings and features are unique that outrank Mobikul or any other online app maker today.

Let us look at a detailed review and comparison between both.

Mobikul – Features & Review

Mobilkul offers both hybrid & native mobile apps for WooCommerce websites. A business manager without technical knowledge would not be able to select a better option between hybrid and native mobile app.

This makes Mobikul a great solution for people who have a static website and will never need to make any change to their website after it is converted. However, businesses that are dynamic in nature and repeatedly need to make customisation to their website, can face challenges after signing up with this platform.

Additionally, Mobikul is offering its WooCommerce native app solutions at around 373 USD which can be another hindrance for small business owners who don’t have the budget for a long-term commitment.

Suggested read: Choosing the best platform for creating your WooCommerce native app

AppMySite – Features & Comparison

Now that we’ve seen an overview of Mobikul’s offerings, let’s compare it with what AppMySite WooCommerce mobile app builder has to offer. AppMySite offers a fully native mobile app that if fully dynamic in nature. These premium apps not only enhance your customer’s experience but also are completely in-sync with your website. Any modifications on your website automatically reflect on your mobile apps.

You will not have to commit a change or submit an app update every time you make any modification on your website which is a very unique feature of AppMySite when compared with its competitors in the industry.

Read more about how mobile apps can help online businesses blossom.

Out of all the online app creator platforms available today, AppMySite is the only platform with the maximum feature offerings amongst its competitors. Its advanced cart & checkout integrations make sure that no matter how many products are added to the cart your app will still work smoothly.

You also get to let your customers apply coupons while they are on their checkout screen. Your customers also get to apply filters for an easy shopping experience.

AppMySite lets you integrate the payment gateway of your choice, while many other app builder platforms restrict you to using a payment gateway of their choice only. This also includes features like international payment options, cash on delivery, wallets and credit/debit card payments. This ensures completely secure transactions that help you build trust with your customers.

Another feature that AppMySite offers you that Mobikul doesn’t if the ability to fully Customise your app design, colours, look and feel of the UI. The app theme colours can be updated as you like, add CMS pages & even add blogs if you like. Add and update design works for logos and splash screen. Any change that you make on any one page will automatically be reflected on all the screens of your app.

AppMySite lets your customers create their own personalised profiles. Your customers can access the account and view their orders, the statuses of their orders, request refund or replacement and view all other details of their shopping history.

Suggested read: A Complete Guide for Business Managers – From Scratch to Success with Mobile Applications!

A feature that is unique to AppMySite is that with AppMySite app builder, even if you do not have a website, you can get your app built. With AppMySite’s integrated website builder anyone can provision a website for themselves along with their mobile apps.

AppMySite’s free app builder allows anyone to completely customize their mobile app and try and test it, that too for free. This gives the users complete control of their design and UI / UX. They can upload their own logos, colours and designs for their app, and get a real-time preview of their selections.

Lastly, AppMySite also offers flexible monthly, yearly and one-time payment plans that fits everyone’s budget. AppMySite is currently running a very attractive discount on all its plans. When compared with the pricing plans at Mobikul, you can get premium mobile apps for just $90 with AppMySite whereas you get the same plan for $373 with Mobikul.

Click here for more details on AppMySite’s pricing plan.

Final Verdict – The best alternative to Mobikul

While Mobikul has some good features to offer but it does not match the offerings of AppMySite, especially for the investment that it demands. We’ve seen above how AppMySite easily outshines and outranks Mobikul with its innovative and futuristic solution that is well suited for both big and small businesses alike.

With its unique offerings and a flexible pricing plan, AppMySite becomes a clear winner here and certainly is the best alternative to Mobikul. With AppMySite you get the best bang for your buck and will certainly be an investment that you’ll be proud of. AppMySite certainly is the best WooCommerce mobile app builder in the market today. For more details, click here to get in touch with us.

Here’s why your business needs a mobile app – Know the statistics

Here’s why your business needs a mobile app – Know the statistics

With around 1.4 million apps each in the Google Play and App store, you may think that the market is saturated, so why bother? If you build a mobile app for your business you will know how you can gain visibility in the market. If you are running a business through a website, consider turning your website into an app.

If you have already invested your time, money, and efforts in building a fantastic mobile website, you should understand that your customers want your business information on-the-go. To understand, ask these questions to yourself:

How often customers take a picture of your product and share it on their social accounts?

  • Does your website voice out when a valuable customer walks in your door?
  • Can your website offer exclusive perks and discounts to high profile customers?
  • Does your website give coupons and incentives to your regular customers?
  • Does your website customize the shopping experience for your regular visitors?

These are just a few examples that a mobile app offers an inherent marketing value over a mobile website. Within app capabilities such as biometrics, geolocation, sensors, and cameras, the possibilities of gaining customers’ trust in your brand are virtually endless.

If you are still wondering whether your business needs a mobile app, think about the role of smartphones in this modern-day and age.

Mobile is the king

The average smartphone users have gone from spending only a few minutes a day on their mobile device to spending nearly three hours each day consuming mobile digital media since 2008.

Around 90% of those three hours each day is spent interacting with mobile apps, over 10% spent on mobile websites. The trend is only growing year over year.

Google has released a research in November 2013, that maps out the path of purchasing power of mobile shopping across a significant number of verticals, including restaurants, travel, fashion, health, automotive, home and garden. The results were surprising: nearly three in ten consumers began their path to purchase on mobile apps.

About 48% of users have purchased products using mobile search, far below the percentage using the search on a desktop. The use of mobile topped the use of desktop in 2014.

One of the location marketing firms, xAD also give an insight of promising findings for businesses planning to launch an app

  • 42% of smartphone users who browse products on-the-go purchase within an hour.
  • 69% of these on-the-go users will convert their shopping in the store.

If you are banking on your mobile website to draw attention to your customers, you need to think again, because:

  • Consumers are now more dependent on their mobile devices to make a purchase, and they expect information on demand
  • Proximity is the key to conversion or retaining your customers. Geolocation services enable many businesses to predate and meet their customers’ needs

Mobile marketing is the key to capitalizing on impulse shopping by delivering a personalized shopping experience to customers.

Mobile website vs. mobile app

With limited resources and budgets, mobile marketing is not a proposal.

In fact, a mobile website and a native mobile app work together to accomplish your marketing objectives and build your revenue goals.

Have a look at the functionality and advantage of both mobile websites and mobile apps.

  • The marketing objective of a mobile website is to attract new customers, whereas mobile app helps you create loyal customers to get a competitive advantage
  • To use a mobile website, you need to open a browser and enter the website URL. However, the mechanism of a mobile app is simply to tap an icon on a smartphone screen
  • User interaction on mobile websites is likely to complete an activity and exits. On the other hand, mobile apps offer their users an open, two-way, and ongoing user experience
  • Mobile websites are more responsive to search queries in the case of mobile advantage. Mobile apps are easy-to-use and help in increasing customer engagement, that brings loyalty.

Businesses limiting their mobile presence to a responsive website and risk the ‘buy and bye’ scenario. In this case, a customer finds you on a mobile search, shops or even makes a purchase, and disappears, perhaps forever. Conversely, businesses focusing solely on mobile marketing via an app might miss out on finding new customers.

The most successful trick is to make your users use your mobile website and convince them to download your app. This strategy generates an opportunity for profitability, ongoing relationships by creating engagement, building loyalty, expanding social reach, and delivering highly personalized shopping experiences for your customers.

Many small businesses are using mobile apps 

Pretty much every smartphone user has an app from major retailers, and you will be surprised at how many small businesses are getting into the app market.

An app development company presented statistics on how small businesses are using apps to achieve their goals. Highlights from the study:

  • Around 15% of small businesses created a native app by late 2015. Of those apps, one third were developed in 2014.
  • 18% of small businesses plan to build or launch an app in the upcoming years.

Small businesses also listed their reasons for creating a mobile app. Have a look:

  • To improve customer service (76%)
  • To increase sales (37%)
  • To compete with other businesses (35%)

Conclusively, small businesses found their mobile apps were most useful for:

  • Using push notifications to engage their target customers
  • Rewarding loyal customers with offers and discounts
  • In-app selling, orders entry and payments, streamlining retail trade, and liberating staff to use their time in other chores

You must have heard an adage, that it costs you less to retain the customer in contrast to acquiring new ones. Just imagine, your business app can go a long way toward achieving your goal.

Plan building your mobile app 

Depending on the scale of your organization, the first step is to hire a group of employees who can build your app and represents your business to the market through the app. Else, you can also get help from WooCommerce mobile app builder, like App My Site that understands your prerequisites and build your app accordingly in affordable prices. You only need to provide CS/CK keys and a URL of your WooCommerce website to the app-building company to create your app.

Now, you need to decide on the objectives of building a mobile app of your business. The decision of building an app falls into one of the three categories, such as acquisition, engagement, and conversion. Next, consider the features of your mobile app that you will need to achieve.

Here, we will discuss the most popular app features that you can include in your app:

Push notifications

Push notifications are one of the most valuable app features. This app feature enables timely, relevant, on-demand communication with the customers. If these notifications can be combined with location-based messaging, it can provide a personalized experience to your users.

Geolocation and map integration

Integration of maps and geo-location can identify the location of your app users and give them detailed directions on how to find you. Give your VIP customers an advantage by offering location-based coupons and incentives.

Mobile shopping or mobile payments

Must-have feature of mobile apps. Give your users an opportunity to make a purchase of products and services from your mobile app with mobile payment gateways. The user experience of your mobile app should be as easy as possible for your customers.

Integrated loyalty program

Incorporating a loyalty program into the app will increase customer engagement towards your brand. Customers can easily procure, monitor, and redeem their loyalty points using their mobile device.

Integration of social accounts

Allow your users to sign up on the app through their social media accounts. This makes it easy for your customers to connect and engage with you, without spending too much time on keying different usernames and passwords for multiple accounts.

One-touch contact

Give your users a helping hand by including all your contact information, such as one-click calling, emailing, and social connections. You can also add step-by-step directions with a single tap to the contact page of your app.

Virtual reality

Virtual reality has become a huge marketing tool and a way to build an engagement. If you want to show your customers how they look in a new pair of spectacles, or may want to convince them that the black leather couch would look great in the living room, you can add this feature to your app.

Smart sync and smart updates

With a mobile app, you can automatically push updates and sync content across all your digital channels. A mobile app built with AppMySite offers this ultimate feature that helps in real-time sync of all your products on your app (the changes you will make on the website will reflect on your app).

After mapping out what you want your app to do and the features you want to include, answer these critical questions, such as:

  • What platform will you use for your app-building? Google Analytics will give you an insight into what devices your target customers use.
  • What is the timeline for your app launch? Is there any special event,